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Tag: hand sanitizer

  • Salman Khan launches Personal Care Brand FRSH with Sanitizer as First Product

    On May 24 late night, the Bollywood superstar Salman Khan, along with former tennis player Mahesh Bhupathi, announced the launch of his new grooming and personal care brand FRSH. Salman Khan decided to launch a sanitizer as the first product under the brand considering the importance of hygiene and sanitization during the coronavirus pandemic.

    Various governments and authorities are taking steps to contain the spread of coronavirus. Many celebrities, leaders, entrepreneurs are helping in their way to deal with the havoc caused by COVID-19. Some are rendering financial help while some are directly helping the affected. For instance, Kylie Jenner also announced that her brand would be manufacturing hand-sanitizers.

    Amid the coronavirus or COVID-19 pandemic, sanitizers are in great demand around the globe as sanitizing is a key to safeguard against the deadly disease. Coronavirus has infected over 54 lakh people and killed more than 3.45 lakh patients. Thus, the need for sanitizers has seen a boom since the coronavirus outbreak.

    Addressing the need of the hour, Salman Khan announced in a video on social media about the launch of a new personal care and grooming brand named FRSH which is co-founded by former tennis player Mahesh Bhupathi. The brand FRSH is co-created by Scentials Beauty Care and Wellness Pvt. Ltd.

    Salman Khan also owns an apparel brand under Being Human – The Salman Khan Foundation which is a charitable trust devoted to education and healthcare initiatives for the underprivileged in India.

    Also Read: How Startups are Building Products to fight COVID-19?


    Salman Khan said in his video, “I am launching my new grooming & personal care brand FRSH as it is very essential to do sanitization. Initially, we had planned to launch deodorants under the brand but as per the need of the hour, we are bringing sanitizers. After sanitizers, other products like deodorants, body wipes, and perfumes will also be launched under the brand.”

    The brand has also launched its official website https://www.frshworld.com. According to the website frshworld.com, currently, the frsh sanitizers are 72 percent alcohol-based to provide protection from the infection. The frsh sanitizers are available at its official website but later it will be available at stores. The products will also be available at various stores across the country once the supply begins Currently, people can buy the products from this official website at discounted prices.

    FRSH sanitizers salman
    FRSH sanitizers are 72% Alcohol based

    The website frshworld.com shares an important message, “There are millions of germs and viruses out there that can make you ill and intercept you from life and career goals. Personal hygiene here plays a very important role. Maintaining good hygiene results in better health, of the body and the mind. And it all begins with your hands. Your hands are the busiest tools of your body. Germs on your hands can easily enter your body through your mouth, nose, eyes, or ears during your daily activities.

    Hence it’s vital to keep them clean and sanitized always. Clean/sanitize objects that one may come in contact with, dispose of waste effectively, and use gloves when needed. In times like these, a little extra precaution goes a long way in ensuring the wellbeing of you and your entire family. FRSH world encourages you to sanitize! RAHO FRSH, RAHO SAFE!”

    According to frshworld.com website, we can buy sanitizers in a pack of 2, 3, 5, 8, and 10. The prices of frsh sanitizer are: A 100 ml bottle of sanitizer is priced at Rs 50 and a 500 ml bottle of sanitizer costs Rs. 250. However, if one goes for combo sets, there will be discounts from 10 percent to 20 percent as per the website. A combo pack of 10 bottled consisting of 100 ml costs Rs. 400.

    In the video post, Khan giving the logic behind this, says, “FRSH is spelled as F-R-S-H. If ‘there’ can be substituted with ‘thr’ then why cannot we substitute ‘fresh’ with ‘FRSH’.” After talking about the need for sanitization, Khan told that after a few days they will launch other products like deodorants, body wipe, and perfumes. He also talked about how the quality of FRSH is and that the prices will be affordable.

    Salman Khan always releases his films on the occasion of Eid. But this year, due to COVID-19 lockdown, film releases and film shoots have been put on a hold. However, Khan from a new launch as he decided to make the most of this opportunity and gave his fans FRSH. Khan said that considering the need of the hour, sanitizer is more important than deodorants and perfumes.

    Also Read: How Entrepreneurs are Helping to Fight COVID-19?

    Salman Khan actively posts videos on his social media handles to raise awareness about the importance of social distancing and personal hygiene. The actor has been utilizing his time during the lockdown to create awareness about the pandemic with the help of new music. Frsh sanitizer by Salman Khan is one such effort by the actor.

  • These Brands Are Generating Massive Revenue During The Coronavirus Outbreak

    Coronavirus has now spread to more than 157 countries all over the world and has been declared a pandemic. The number of coronavirus cases have crossed more than 3 million globally. In India, more than 30,000 cases have been registered with 1000+ fatalities. The coronavirus outbreak or COVID-19 has affected various sectors and industries, and many companies have taken the initiative to contain the spread of the pandemic.

    Apple shut down its stores in China and other nearby countries for implementing safety measures. The world’s second-biggest fashion retailer H&M has also closed stores Germany and the United States, the biggest markets. It also shuttered stores in Canada, Portugal, and Belgium. In India, the aviation and railway sectors are severely strained under the pandemic with revenues plummeting to record lows. Many airlines in India are unable to generate revenue in spite of lowering ticket prices.

    At the same time, the Indian railways has cancelled more than 70 trains for precaution and due to low occupancy. The consequent losses are mind-numbing and severe enough to cause heart attacks. The tourism industry worldwide has taken a severe hit. Many food chains and restaurants are struggling to sustain themselves as people are avoiding going out until and unless it’s an emergency. Not only this, several start-ups are bearing the brunt of the lockdown which is in place. In all, the economy has come to a halt and everything else to a standstill.

    On the other hand, the coronavirus outbreak is aiding several countries. The Chinese government gradually shut down public services, schools and several manufacturing plants since the mid of January, giving other countries an opportunity to step up their game in segments like manufacturing . China is the largest consumer and supplier of many products in the world which include spare parts, chemical, toys, lighting, base metals, oil, etc. Many countries, including the US and European Union, import these goods from China.

    Economic superpowers and behemoths are now reaching out to other countries to fulfill increasing demand. India is one such country which has seen a surge in exports in the wake of the coronavirus outbreak. Due to China’s temporary lockdown, the chemical sector will be amongst the biggest beneficiaries alongside other sectors like textiles, ceramics, sanitary ware, homeware, and engineering goods.

    These companies will benefit tremendously during the pandemic

    Although the novel coronavirus outbreak is crashing global markets and affecting everything from air travel and the film industry to local businesses, some companies will benefit from this situation. These include firms that sell deep-cleaning products, remote services like Peloton, Zoho, video conferencing tools like Zoom, and Purell, a popular hand sanitizer brand.

    According to a report, sellers of some lesser-known products also view the coronavirus as a unique business opportunity. These companies sell gadgets like air purifiers, robots, and even products like spit-shielding hats that help in combating the virus.

    Now, some of these vendors are actively promoting the link between their products and Covid-19. The result is strong brand value, publicity, and booming business. Not only this, the demand for face masks has increased significantly since governments, medical experts, and doctors are advocating the use of face masks to protect oneself from getting exposed to the virus.

    Hand Sanitizers
    Sale of Hand Sanitizers has seen a Boom like Never Before

    With people more worried about infection and germs, they are running towards disinfectant products such as hand sanitizers, hand wash, cleaning wipes, etc. People are turning to brands like Purell, Lysol, Clorox, Lifebuoy, and Dettol like never before. Consumer demand for hand sanitizers has grown by 1,400 percent from December to January.

    The demand is so high that Walmart stores, retailers, and pharmacies are short on stock, e-commerce platforms such as Amazon and Flipkart are also low on supply, and products are being sold at more than double their market rates. In fact, the black market for sanitizers, disinfectant wipes, gloves, masks, and PPEs is crazy! Manufacturers aren’t shying away from making the most out of the shortage of supplies. Meanwhile, even small firms selling such products are making considerable profits. It’s hard to believe but the shares of Clorox and other drug makers were on the rise in late February despite the economic slowdown.

    Also Read: 6 Must Follow Tips to Work from Home During the Covid19 Outbreak

    Phone and video conference software

    Even technology companies are reaping massive benefits in these trying times. Many phone and video conference software and tools are in high demand because organizations have chosen to implement work from home across offices and geographies. Famous work from home software & tools include:
    Webex – Web conferencing and video conferencing tool.
    Zoom – Team video conference tool.
    Skype – Online video calling tool.
    Slack – Team Communication and collaboration app.
    Zoho – Web-based business tools.
    GSuite  – Emailing and team communication applications.

    There are several other chatting & conference platforms in the fray as well. Due to massive demand, these companies are providing additional features at lower prices. Since a large number of companies are relying on these tools at the moment, this is a golden window for the providers of these tools and software to capitalize on the demand and stand out in the market.

    Online Streaming Platforms
    During Lockdown, traffic on Online Streaming platform will see Growth

    To no one’s surprise, the demand and traffic on many online streaming platforms like Netflix, Amazon Prime, Disney Plus, HBO Max, Hulu, etc. have blown through the roof. With strict lockdown measures in place and nothing to pass time, these streaming platforms have become a necessity. Without them, spending the day becomes arduous!

    Conclusion

    Every coin has two sides and the coronavirus outbreak is no exception. While a number of organizations and companies are reeling from decline in revenues and market value, others are profiting big time and witnessing a windfall hitherto unseen.