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Tag: Halo effect

  • What is Mandela Effect and How it can Affect your Business?

    Psychology helps a business to flourish if it is used in a proper way. One has to affect their audience in such a way, that they become compelled to use their product and services. From building a good workspace to attracting consumers, psychology can play a huge part in doing so. Here, we are going to talk about one effect that involves people’s minds in such a way that is interesting and fascinating as well. In this article, we will learn about the Mandela effect and how it works in the business. The first thing we need to know is the concept of the Mandela effect, so let’s get started.

    Entrepreneurs are simply those who understand that there is little difference between obstacle and opportunity and are able to turn both to their advantage.

    -Niccolo Machiavelli

    What is Mandela Effect?
    Origin of The Mandela Effect
    Features of Mandela Effect
    Causes of Mandela Effect
    Examples of Mandela Effect
    How Mandela Effect Affects Business?
    How To Avoid Mandela Effect in Your Office?
    FAQ

    What is Mandela Effect?

    The Mandela Effect is a situation where a large group of people remember something that is completely opposite of what actually happened. It doesn’t include one, two, or just a group of people but a huge mass of humans, who have a false memory of an event.

    Origin of The Mandela Effect

    The term came into existence when paranormal researcher Fiona Broome created a website where she shared her experience of a memory where believed former South African President Nelson Mandela died while being in prison in the 1980s.

    While in reality, Mandela after serving 27 years in prison becomes the President in 1994 and lived till 2013. In spite of all this, she claimed, that she remembered an International news coverage that states the death of Mandela in the 1980s. Not only that she found other people who also had the same false memory. As this thing deals with Nelson Mandela, she termed it the Mandela effect.

    Features of Mandela Effect

    The first and foremost thing that one should understand is that it is not about lying, faking, or any kind of deception. It is all about having a clear but false memory. Some of the features of the Mandela effect are down below:

    • Having distorted memories that are not at all truth but believing them to be one.
    • Having memories of events that have never happened in reality.
    • Having other people who shared the same false memories.

    Causes of Mandela Effect

    Some of the causes of the Mandela effect are:

    False Memories- This is about recollections of some events that are mostly untrue or events that closely resemble an actual situation. This can happen if there is some personal or emotional biasedness.

    Confabulation- Doctors states that here people create a false memory to fill up the void of missing memory and this is not done to deceive someone.

    Parallel Universe- This is another theory that states the Mandela effect is the memories of a situation that never happened in real life and this effect comes under procedure when our alternative reality or parallel universe interacts with each other.

    Priming- It basically means suggestibility, it influences a person’s memory. Thus, sometimes people without hearing the full sentence assume what their mind is suggesting.

    Examples of Mandela Effect

    Some of the examples of Mandela Effects are:

    Play it again, Sam

    In a Hollywood film called ‘Casablanca’, people heard a Character Rick saying “Play it again, Sam”, while in reality, another character Elsa said, “Play it, Sam”.

    Mirror mirror on the wall

    In Snow White and the Seven Dwarf, there’s a line that says “Magic mirror on the wall”. But most people remember the line as “Mirror mirror on the wall”.

    Luke, I am your father

    In Star Wars: Episode V, people claim that there is a line “Luke, I am your father”, but in reality, the line is “No, I am your father”.

    How Mandela Effect Affects Business?

    If something like Mandela effects happens in a company then the order of the business can get disturbed, which may lead to serious problems for the businesses. It includes a missed deadline, products not delivered to the correct place, or the wrong way of making a product. It will definitely create a bad image of the company in front of its consumers.

    How To Avoid Mandela Effect in Your Office?

    There are some ways that can be followed to avoid the Mandela effect and will help you in the smooth functioning of your office and they are:

    Listen well, when someone is speaking

    With our minds always being busy, we tend to complete others’ sentences in our minds while they are not done with speaking. This habit needs to be changed, when someone is speaking, listen carefully and avoid interrupting, and of course use small verbal encouragements like ‘hmm’, ‘yes’ or nod your head, it is a symbol that you’ve understood what they are trying to say.

    Use follow-ups

    Takedown notes while having a meeting about any assignments or any other important things and send them into emails of employees. This way it will help in clearing doubts if anyone has them regarding the work. Not only that, but you can also ask the different employees to take notes whenever there is a meeting regarding assignments or something else. This will help improve their listening power.

    Encourage your employees to write weekly reports about the goals that they have achieved in a week, this way you can avoid the Mandela effect as it will help you in clearing any possible error or doubts your employees have.

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    Conclusion

    Mandela effect can create confusion in business which may lead to losses and problems, including internal and external. This effect can be avoided if one takes care of the environment and follows all those ways to avoid the effect in the office that can disrupt the business.

    FAQ

    What is Mandela Effect?

    It is a phenomenon where a huge mass of people remember some event or a situation that is totally different from how it has occurred.

    How Mandela Effect affects business?

    Mandela effect can cause a missed deadline, products not delivered to the correct place, or the wrong way of making a product.

    What is an example of the Mandela Effect?

    In a Hollywood film called ‘Casablanca’, people heard a Character Rick saying “Play it again, Sam”, while in reality, another character Elsa said, “Play it, Sam”.

  • What is Halo Effect and How does it apply to Marketing? (Explained)

    Every company exists for the sole purpose, for instance, expect reward for the service in terms of monetary or recognition in the eyes of the public. Marketing is another way to secure more people and to get to know more about your business. But focusing on SEO, CTAs or brand awareness won’t bring a heyday to your business. Here, Halo Effect really makes a great impact on your marketing.

    Brainwashing plays a crucial role in the Halo effect, as it is an effortless method to create fame overnight, whither? customers speak off good things, only if they have any positive experience. On the other hand, also defile your company, when some things went wrong likewise negative experience with the brand products.

    Pertinently, Halo Effect in Marketing is creating good terms regarding your services by engendering favouritism thoughts on customer’s minds.

    How Does the Halo Effect apply to Marketing?
    Pros and Cons of Halo Effect in marketing:
    Examples of Halo Effect in Marketing
    FAQ

    How Does the Halo Effect apply to Marketing?

    The Halo effect in marketing generates brand awareness, loyalty towards customers and brand strength at providing the best services.

    Brand strength

    The halo effect in marketing aids brands’ strength by establishing positive reviews or experiences on your products.

    Brand strength consists of to begin with Brand perception: The company should provide the best quality products to your customers, in order to gain their interest to purchase again in your company. Rather than spending tons of money in marketing, try to manufacture quality products to gain the trust of your customers.

    Moreover, the halo effect in marketing shows themselves as leaders in their industries by upgrading the product line of their company to compete against competitors.

    Brand awareness

    The company earns profit or reputation by rendering some services, and that services should be witnessed widely among your targeted customers. For instance, when you are frigging thirsty, the first product that will definitely strike your mind is Coke, right?. Ergo, the halo effect in marketing applies, when you are out with your friends and you are in a flummox to find a food restaurant, then one of your friends says ‘McDonald’s is the best’.

    Brand loyalty

    When the company recognised loyalty from the customers, then there is no going back. While gaining Brand Loyalty is quite demanding. Enhancing brand loyalty highly depends on the engagement of manufacturing quality products according to the interest of your customers and customers feedback or quick response.

    The halo effect creates brand loyalty by implanting favouritism on customers’ opinions, as this will help the customers to make a repeated purchase on your company.

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    Pros and Cons of Halo Effect in Marketing

    Ever wondered how one thing can be both beneficial and harmful? Our electronic gadgets, inventions and developments, etc. Likewise, the Halo effect in marketing has its own two sides of a coin: Pros and Cons.

    Pros of Halo Effect in Marketing:

    The Halo Effect is a kind of unpaid marketing technique that creates brand loyalty among its customers and thus helps the brands to retain their customers.

    Once a brand gains the trust of its consumers in terms of quality the price is insignificant to the consumers which helps many brands earn more profits.

    The brand’s new releases and even new ventures in other industries gain from the halo effect as people believe the products from the brand are worth their money and the quality is the same as the other product.

    The brand gains more customers through word of mouth and is differentiated from others and the halo effect also increases the brand’s equity.

    Cons of Halo Effect in Marketing

    The Halo effect is difficult to maintain as a product can be a success or a failure. Uncertainty is a factor that is constantly present when a new product is launched in the market.

    A negative experience of a product can do the reverse of the halo effect and damage a brand image and create an obstacle in the minds of its customers while purchasing other products from the brand. This is known as the Horn effect.

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    Examples of Halo Effect in Marketing

    The Halo Effect in marketing works in two ways- Positive effect or negative effect.

    For instance, Coca Cola gained recognition in the 80s standing as the best soft-drinks of the era. But at the same time, Coca Cola witnessed its bad side, when the controversy about the tinge of cocaine in it caused degradation to the brand and was even banned in North Korea and Cuba.

    Therefore, the Halo effect in marketing applies by imputing positive reviews or experience of your brand by accelerating awareness, loyalty and brand equity.

    Another great example of the Halo effect in marketing is: After the release of Apple iPods, it was speculated that there would be an increase in the sales of MacBook laptops.

    The success of iPods paved the way for this speculation to be true. In this case, the success and favouritism of the iPod by the consumers created a halo on the MacBook and other Apple products.

    Conclusion

    How many times have we bought other products from the same brand just because one product was good, like just because the paste is good in cleaning our teeth, why do we also tend to buy the toothbrush from the same brand even though the bristles are rough on our teeth and gums? Oh, I know it now: THE HALO EFFECT.

    The halo effect has been a major factor for brands and companies to make profits as the halo effect in marketing increases the visibility, reputation and equity of a company which is key to the success of any business.

    FAQ

    What is the Halo Effect in marketing?

    The Halo effect in marketing is a concept in which a person tends to favour other products from a manufacturer after experiencing positive feedback from another product from the same manufacturer.

    How does the Halo effect work?

    The Halo effect in marketing is seen when a brand captures the favour of the consumer market by creating a product that gives a positive experience to its customers which in turn leads the consumer to trust the brand without proper reasoning and favour the brand’s other products as well.

    What are the examples of the Halo effect in marketing?

    One example of the Halo effect in marketing is: After the release of iPods, it was speculated that there would be an increase in the sales of MacBook laptops. The success of iPods paved the way for this speculation to be true. In this case, the success and favouritism of the iPod by the consumers created a halo on the MacBook and other Apple products.