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Tag: H&M

  • H&M Business Model – Something That Caters to Everyone

    Fashion itself is a statement, and you put forth one when you promote a brand by wearing it. Adaptation of fashion sense has become crucial these days. Be it presenting yourself as a corporate bug, someone who is into rap culture, or simply going out on a date, the clothes you choose define you. 

    In a way, you are perceived by what you wear. Worry not, brands like Hennes & Mauritz, also known as H&M are here to save the day. Although the company was established way back in the day, it has been keeping up with the fashion and trends changing with generations. 

    The company has achieved a status around the globe in the fashion industry. It is not just clothes that the Swedish-origin company serves but also the related accessories. Be it the millennials who have an immense difference in taste, or the newly welcomed Gen Zs, H&M has got something for everyone. 

    H&M – About

    Business Model of H&M
    USP of H&M
    How Does H&M Make Money?

    H&M SWOT Analysis

    H&M – About

    When Was H&M Founded and by Whom?

    The journey of this fashion brand began back in 1947, when Erling Persson opened his first store in Västerås, Sweden. This was a store called Hennes meaning ‘Hers’ in Swedsih and only sold women’s clothing. Later in 1964, Persson opened its first store outside Sweden and was situated in Norway. 

    Four years down the line, Erling acquired the hunting apparel retailer Mauritz Widforss. This was in Stockholm, with which the company’s name was changed to what it is today, with the sale of men’s and children’s clothing. 

    Headquarter and Operations

    The current headquarters is located in Stockholm itself, while also covering 75 marketplaces around the globe. The company at present has 4,801 physical stores with a grand online presence too.  

    Target Audience

    With the interest in fast fashion, the target audience that H&M serves are the customers who usually belong to the young generation. Meaning, the brand aims at millennials as well as caters to the needs of Generation Z. This includes both men and women with a main focus on women. 

    Key Products

    Don’t get confused with the product category that is covered by H&M. Just because it is a fashion brand doesn’t mean it has got only shirts or pants, your wardrobe can be filled with variations in style. 

    From shirts & blouses, you can get trousers, dresses, jackets as well coats. With that, the brand has a range of jeans, shoes, sweatshirts, and hoodies. Most importantly, H&M even sells beachwear as well as swimwear. H&M is also famous for its fashion accessories such as purses, necklaces, and even scarves. 

    H&M – Why They’re Successful

    Business Model of H&M

    Different brands have different business strategies but usually stick to one or two. H&M has several models that cover a variety of segments. 

    Here is a brief understanding of how H&M’s business model works. 

    From customers looking for fashionable clothing at an affordable price, to the ones who are Eco-conscious customers, H&M covers everyone’s needs. The brand has a range of clothing for those who are fashion enthusiasts, with exclusive designs and unique collections. 

    Meanwhile, the brand also ensures that fashion is accessible to everyone and offers the latest trends at an affordable price. 

    The multinational fashion brand does not only think of its customers but also of the retailers. H&M collaborates with various stores and businesses. It even supports global retailers helping them to open franchised stores. This has gained H&M a strong status in the fashion industry and built a strong bond with their go-to partners. 

    As a brand, H&M represents a brand that values environmental ethics, luxury in these days of rising costs, and fashion that fits within everyone’s budget and taste. 

    USP of H&M

    Hennes & Mauritz being a fashion brand has covered what is important for its audience as well as has garnered a huge market. The Unique Selling Point of H&M is simple and truly defines its idea of branding. 

    H&M aims at fashion for all. Meaning affordable fashion and also a trendy collaboration of chic, stylish clothes, with a twist of classic look. 

    The brand has got everything for everyone when it comes to fashion. For men, women as well as teenagers, you can choose from a vibrant collection. It even promotes its clothing and accessories for groups of people with purchasing power from high to medium. 

    Talking more about its USP, H&M offers a great combination of high-class brands, and classic fashion all at an affordable price. 

    H&M Marketing Strategy – How H&M became the second largest Global Clothing Retailer
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    How Does H&M Make Money?

    It’s a huge franchise and it belongs to the fashion industry, there are certainly several ways to earn. And yes, H&M is one of the most buzzing brands. But talking more precisely, about H&M’s ways to earn money, we’ve made a perfect review for you.

    Sales

    Of course, sales are the foremost important niche to generate money for H&M. Clothing, accessories, and its home decor collection are the most important products that generate sales for H&M. These things are sold from both its online as well as physical store, so yes, the stores count too.

    The sales made in its stores, online and physical both, make up most of its revenue. Then comes the franchise part. 

    H&M isn’t called multinational for nothing. The fashion brand partners with franchisees worldwide and has opened stores in several nations. With this idea, H&M has covered a huge market and has been earning money through its sale of franchises. 

    The brand collects fees from its franchises and in return, helps them with restocking the clothing products and other goods to sell. 

    Speaking of sales, H&M also sells its products to other retailers. This is how the brand expands its wings and reaches newer markets without even opening a store. 

    Net Sales of the H&M Group Worldwide From 2014 to 2022
    Net Sales of the H&M Group Worldwide From 2014 to 2022

    Collaborations

    H&M is known for collaborating with famous designers and celebrities. These are the special edition collections that create hype amongst its customer base and drag people to the stores. This is another strategy that increases the sales of H&M. 

    Other Initiatives

    H&M is not the only brand that generates income. It even has other brands that cater to different tastes and markets. These brands include COS, Monki, and Weekday. 

    Similarly, the brand at its present state is exploring new and innovative ways to make money. It is trying to have a sustainable approach as much as possible. H&M at present is trying to present itself as a brand that has adapted to sustainable fabrics and caters to audiences that have the same taste. 

    H&M SWOT Analysis

    Strengths

    H&M has adapted fast fashion to its core. Meaning that it can turn the latest trends into affordable clothing in no time. It has also got a huge global presence, with its stores available in big cities and small towns. Similarly, the brand has a range of collections in the fashion industry. Be it clothes, accessories, or home decor, it has something for each of its customers. 

    The most recent one is its sustainable practice, with which it is trying to be more environmentally friendly. This has worked best while attracting customers. 

    Weaknesses

    The first and most harsh would be the trend that could affect the brand if not taken care of. If at all, H&M misses out on what’s the trend that is attracting customers, this could heavily affect its sales. 

    Next would be the environmental lookout. Although the brand is doing its best to promote sustainable clothing, it is still facing a lot of criticism when it comes to the production method. Also, the dependency on its supply chain would affect its customer base. From production to delivery, everything has to be in process without any obstacles. 

    Opportunities

    Although the brand has covered a huge market, it still has a chance to grow by entering the untapped market in several places, regions, and countries. It can collaborate with more designers. It can target new fashion designers and talent to create unique collections. 

    Threats

    With the option of trendy fashion at high to medium rates, H&M still has huge competition. A few brands are selling clothes at much lower rates which could put the long-standing mission of H&M at risk. The economy could also affect the brand as people usually skip their spending on fashion accessories during an economic downturn. With all of that, tariffs put forth by countries and social media backlash are also the ones that could be a big problem for the growth of the brand. 

    Conclusion 

    H&M is a brand that is not just known for its fashion statement but also for its responsible behavior towards the environment. It has got a good hold of its stores worldwide, be it the physical stores or the online ones. 

    Moreover, the brand is always on the lookout for opportunities, and the moment it catches a proper trend where it could fit in, it starts similarly promoting itself. Everyone from almost every class can get a hold of what they need at H&M. 

    Be it sustainable clothing, or fashion that goes beyond expectations, H&M has got you covered with all. 

    FAQs

    How many H&M stores are located worldwide?

    H&M Group, a worldwide fashion and design powerhouse, boasts a presence in over 70 markets with 4,000+ stores and online retail spanning 60 markets.

    What does the H and M stand for?

    H and M stands for Hennes & Mauritz.

    What is H&M known for?

    The H&M Group presents a diverse portfolio of eight distinct brands, each embodying its unique identity. Their core business concept revolves around providing fashion and quality at the optimal price point.

  • List of Brands Endorsed By Beyoncé

    There are very few celebrities that reach the pinnacle of success and become as popular as Beyoncé. Beyoncé is considered as one of the most powerful women in the music industry, and many big companies are ready to pay millions if Queen Bey decides to endorse their brand. Beyoncé Giselle Knowles Carter is an iconic singer, songwriter, record producer, and actress, that hails from Houston, Texas.

    The artist started her career in the 90s when she became the lead singer for pop R&B group known as Destiny’s child, which at that point became one of the best-selling girl groups. When Beyoncé started her solo career with songs like Crazy in Love and Baby Boy broke records under the US Billboard Hot 100. Beyoncé has starred in movies such as Pink Panther, Dreamgirls, Obsessed, The Lion King, Cadillac Records, etc.

    In her three-decade-long career, Beyoncé has created albums like Dangerously in Love (2003), I Am… Sasha Fierce (2008), 4 (2011), Beyoncé (2013), Lemonade (2016), Everything Is Love (2018), Homecoming (2019) and all of them have broken records and in some way has changed the direction of pop music.

    Beyoncé has collaborated with numerous top artists like Jay-Z, Ed Sheeran, Megan Thee Stallion, Shakira, Lady Gaga, J Balvin, Justin Timberlake, Drake, Usher etc. In 2020, she directed, wrote, and executive produced a musical film and visual album called Black is King. Queen Bey has so far sold 118 million records worldwide making her one of the world’s best-selling recording artists.

    Beyoncé’s achievements and brand endorsements

    The legendary singer is the first artist that was number one on the Billboard 200 with six of her solo studio albums and was Billboard’s Top Female Artist of the Decade because of her success in the 2000s. Throughout her career, Beyoncé has won awards and accolades more than any other singer, which includes 28 Grammy Awards, 26 MTV Video Music Awards, 24 NAACP Image Awards, 31 BET Awards, and 17 Soul Train Music Awards, among others in numerous categories.

    Besides that, she was named the highest-earning black musician of all time in 2014 and was included in the Times’s list of 100 women that defined the last century which are huge achievements in their own rights. The net worth of the renowned singer is estimated to be over $500 million, while Jay Z’s (her husband) net worth stands at $1.4 billion making them one of the richest couples in the Entertainment Industry.

    Beyoncé charges over $1 million for an Instagram post, $3 to $4 million for private appearances and is known to charge over $50 million for an endorsement deal with PepsiCo in 2012. Beyoncé is a deeply influential force in pop culture and has millions of followers on social media leading to extremely high prices for endorsement deals.

    This is why not many companies might not be able to make her their brand ambassadors. However, Beyoncé has endorsed brands like Loreal Paris, Tommy Hilfiger, Giorgio Armani, Pepsi, H&M, and Adidas.

    List of Brands Endorsed by Beyoncé

    L’Oréal Paris
    Tommy Hilfiger
    PepsiCo
    Adidas
    Giorgio Armani
    H&M

    L’Oréal Paris

    Loreal Paris – Beyonce brand endorsement

    Loreal Paris is currently the world’s largest cosmetics company that has its headquarters based in Clichy, Hauts de Seine. The leading French personal care company is known for its products in categories such as skin care, make-up, hair care, sun protection, hair colour, fragrances, and hygiene. The company was initially founded by Eugène Paul Louis Schueller, a young French chemist, who developed a hair dye formula called Oréale in the early 20thcentury.

    After 110 years, Loreal now has operations in more than 150 countries with over 88,000 employees. It also has over 42 manufacturing firms around the world and R&D centres in France, the United States, Japan, China, and India. Besides that, Loreal also has 36 brands under its control and generated over 29.9 billion euros of sales in 2019. Beyoncé has been the face of the brand from 2001 up till 2013.

    The singer has endorsed multiple cosmetic products of Loreal such as Feria hair colour, L’Oreal Paris Infallible, etc, and has also appeared in many commercials over the years.

    The media once criticized the brand of “whitening” singer Beyoncé Knowles’ skin colour in a series of press ads in women’s magazines in America. The company however denied the accusations and even made Beyoncé her signature lipstick shade as part of the brand’s “Stars Collection”.

    Tommy Hilfiger

    Tommy Hilfiger – Beyonce brand endorsement

    Tommy Hilfiger is one of the most popular premium clothing brands with headquarters in Amsterdam, Netherlands. The company manufactures footwear, apparel, accessories, and home furnishings. The company was started by Tommy Hilfiger in 1985 and currently has more than 2000 stores in over 100 countries. The company was however acquired by PVH Corp in 2010.

    The global retail sales of Tommy Hilfiger were $6.9 billion in 2020. Over the years Tommy Hilfiger has delivered premium styling, quality, and value to their customers worldwide. In 2004, Tommy Hilfiger signed singer Beyoncé as the endorser for its fragrance called True Star.

    The singer was featured in an ad commercial, in which she performed a special acapella version of her song Wishing on a star. Beyoncé was the poster girl of the perfume and was paid $250,000 for the campaign. The company also came out with one additional release, the True Star Gold with Beyoncé endorsing them.

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    PepsiCo

    Pepsi – Beyonce brand endorsement

    Pepsi is a leader in the carbonated soft drink market that is manufactured by the multinational conglomerate PepsiCo. The drink was first developed in 1893 by Caleb Bradham. PepsiCo has its headquarters in Harrison, New York, and encompasses all aspects of the food, snack, and beverage market. Brands like Pepsi, Tropicana, Quaker Oats, Frito Lays, Gatorade, etc are owned by PepsiCo.

    As of 2021, PepsiCo has its presence in more than 200 countries and over 23 brands under it that generate over $1 billion in sales. In 2012, PepsiCo signed Beyoncé as a brand ambassador with a multi-faceted branding deal. This brand deal with Pepsi was estimated to be $50 million which is one of the highest-paid endorsement deals.

    This deal is also known to have coincided with her performance in the Super Bowl 2013 Halftime Show, of which Pepsi is a presenting sponsor. The singer has been featured in some iconic Pepsi ads that have garnered millions of views, while PepsiCo has sponsored a number of unspecified creative projects for Beyoncé and has helped promote Beyoncé’s fifth studio album.

    Adidas

    Adidas – Beyonce brand endorsement

    Adidas is a popular German multinational conglomerate with its headquarters based in Germany. The company manufactures shoes, clothing, and accessories and is the second-largest sportswear manufacturer in the world after Nike. Adidas group comprises Reebok, TaylorMade, Bayern Munich, and Runtastic and generated over €19.8 billion in net sales worldwide in 2020.

    The company currently has over 59,000 employees across the world and is recognizable by its three-stripe trademark. In 2019, Ivy Park (which is an athleisure clothing line that is owned and managed by Beyoncé through her management company “Parkwood Entertainment”) collaborated with Adidas and came out with this collection.

    In a statement, Matt Powell a senior footwear analyst said that the Ivy Park x Adidas collection could eventually surpass sales of other Adidas collaborations, including Yeezy by Kanye West. The first drop was so successful that the two companies continued to collaborate on further projects. In an interview, Beyoncé said that the partnership was for a lifetime for her as Adidas had tremendous success in pushing creative boundaries.

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    Giorgio Armani

    Giorgio Armani – Beyonce brand endorsement

    Giorgio Armani is a very popular Italian luxury fashion company that was founded by Giorgio Armani. The fashion house is known for designing, manufacturing, unique haute couture, ready-to-wear, leather goods, shoes, watches, jewellery, accessories, eyewear, cosmetics, and even home interiors. Over the years, Giorgio Armani has created a stir in the fashion industry.

    The company’s estimated sales were around $2.65 billion and have also collaborated with Emaar Properties in creating a chain of luxury hotels and resorts. In 2007, Giorgio Armani signed Beyoncé as its endorser for Emporio Armani Diamonds which is a range of perfumes.

    The singer has appeared in an advertisement campaign for the fragrance and can be seen singing her version of the Marilyn Monroe’s classic “Diamonds Are a Girl’s Best Friend”. According to Armani, they have known each other for seven years and Beyoncé represents the glamour and the glitz of the fragrance.

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    H&M

    H&M – Beyonce brand endorsement

    H&M is a Swedish multinational clothing company that was founded by Erling Persson in 1947. The company is known for its affordable and fast-fashion clothing for men, women, teenagers, and children. H&M currently operates in over 74 countries with more than 5,000 stores under the various company brands.

    It also has online shopping available in 33 countries and over 126,000 employees around the world. In 2020, the fashion company announced that they were planning to close 5% of their worldwide stores in 2021 because of the Covid 19 pandemic. In 2013, Beyoncé was made the face of the campaign for H&M’s summer collection. The campaign was called Mrs Carter in H&M and was based on the singer’s personal style.

    Beyoncé also included her song Standing on the Sun from her 5th studio album as the campaign soundtrack. Commenting on the association, Beyoncé said that she always liked H&M’s focus on fun and affordable fashion and loved the concept of the campaign as it explored the different emotions of women represented by the four elements which are fire, water, earth, and wind.

    Conclusion

    The iconic singer has over 191 million followers on Instagram and 15 million followers on Twitter making her one of the most influential celebrities in the world. According to Forbes, Beyoncé is number 3 on the list of the highest-paid female musicians in the world and also the 51st on the list of America’s Wealthiest Self-Made Women.

    Beyoncé is a global brand as many people may not recognize her as a performer but as an endorser for the top fashion labels, cosmetic lines, and Pepsi commercials. This is why Queen Bey will always be one of the most expensive and in-demand celebrities for brand endorsements.

    FAQS

    Who is Beyoncé?

    Beyoncé Giselle Knowles Carter is an iconic singer, songwriter, record producer, and actress, that hails from Houston, Texas.

    What is the net worth of Beyoncé?

    The net worth of Beyoncé is estimated to be over $440 million as of 2021.

    What are the brands endorsed by Beyoncé?

    The brands endorsed by Beyoncé are:

    • Loreal Paris
    • Tommy Hilfiger
    • Giorgio Armani
    • Pepsi
    • H&M
    • Adidas
    • Samsung
    • American Express
    • DirecTV
    • Crystal Geyser
    • Toyota

    How much does Beyoncé charge for endorsements?

    Beyoncé charges over $1 million for an Instagram post, $3 to $4 million for private appearances and she is known to charge over $50 million for an endorsement deal with PepsiCo in 2012.

    What brands does Beyoncé own?

    Ivy Park is an athleisure clothing line that is owned and managed by Beyoncé through her management company “Parkwood Entertainment”. It collaborated with Adidas in 2019.

  • Business Model of Fast Fashion Brands

    Fashion standards have changed on a daily basis in response to trends, customer preferences, supply and demand. To maintain a favourable result, fashion enterprises should keep an eye on the market every day by manufacturing new designs that could bring good results.

    Have you heard of Paris Fashion Week, where celebrities and models dress up and walk the catwalk to show off the latest fashion collections from designers? In simple terms, well-known celebrities such as Gigi Hadid, Kendall Jenner, Adriana Lima, Cara Delavigne, and others walk the runway by introducing new low-priced stylish clothing that was designed by well-known or up-and-coming designers to influence a new line of clothing/accessories to retail stores that can create trends and boost purchase-power among audiences.

    Fast fashion business developed in the late 1980s, with the market-based model by bridging the gap between creation and consumption by positioning this as a quick, low-cost, and disposable item.

    Where do Fast Fashion Brands Operate?
    Main Products and Services
    Target Audiences
    Fast Fashion Business Model
    What’s Unique About the Business Model of Fast Fashion Brands?

    Where do Fast Fashion Brands Operate?

    Fast fashion retailers such as ZARA, H&M, Gap, UNIQLO, Louis Vuitton, Shein, and many more operate on a seasonal basis, with new outfits and accessories arriving in stores every four to six weeks, often more often than the rest of the fashion industry.

    Furthermore, it varies by company; for example, ZARA receives new clothing supplies twice a week. In Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, The United Kingdom, and The United States, fast fashion is usually sold through physical stores or online auctions. Aside from that, the top nations for sourcing fast fashion clothing and accessories are India, Cambodia, Vietnam, Indonesia, and Turkey.

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    Main Products and Services

    Fast Fashion became so ubiquitous and successful that you could buy runway clothes or upcoming trends apparel from popular brands such as H&M, Zara, GAP, and others in advance at a discounted price before they hit the stores. From creating mass production of new clothing lines, selling them at low prices, standardizing fashion styles in advance, earning tons of money out of it to making a trend in the future- fast fashion businesses benefit a lot.

    Target Audiences

    Fast fashion businesses usually cater to consumers who value fashion above all and can buy the product. Even persons with a middle-class income may afford and buy clothing from fast-fashion labels.

    Fast Fashion Business Model

    Before the 1980s, fast fashion businesses were product-driven, but by the late 1990s, they had evolved into a market-based business strategy. The fast-fashion industry, in particular, embraced two strategies: Management Style and the Quick Reaction Approach. Fast fashion management is used to meet people’s demands for aestheticism by wearing the newest and most fashionable clothing styles promptly. In the textile business, quick reaction methods are used to improve manufacturing techniques to remove time from the production system. Fast fashion is also linked to other market categories, such as premium and luxury, that use a supply chain acceleration and continuous supply approach.

    What’s Unique About the Business Model of Fast Fashion Brands?

    A company’s profit strategy is referred to as its business model. It specifies the items or services that the company intends to sell, as well as the target market it has identified and any expected costs. For both new and existing businesses, business models are crucial. They assist new and growing businesses in attracting capital, hiring top personnel, and motivating management and employees. Established companies should keep their business strategies up to date regularly, or they will miss out on future trends and issues. Investors use business plans to assess companies that they are considering investing in.

    A business model is a high-level strategy for running a profitable business in a particular market. The value proposition is an important part of any business plan. This is a description of a company’s products or services and why customers or clients find them appealing, ideally articulated in a way that sets the product or service apart from its competitors.

    Sales Revenue of Various Top Fast Fashion Brands

    The business model for a new company should also include expected beginning costs and funding sources, the organization’s target client base, marketing strategy, a competitive analysis, and income and expense predictions. The strategy may also include ways for the company to collaborate with other well-established businesses.

    Successful firms have business strategies that enable them to meet customer needs at a reasonable price over time. Many organizations update their business models over time to meet changing market conditions and demands. When considering a company as a potential investment, the investor should learn how it earns money. This entails investigating the company’s business model. The business model, however, may not reveal everything about a company’s prospects. However, an investor who comprehends the company strategy will be able to make more sense of the financial facts.

    There are as many different kinds of business models as there are different kinds of businesses. Traditional business strategies include direct sales, franchising, advertising-based, and brick-and-mortar storefronts, for example. There are also hybrid models, such as companies that combine online retail with brick-and-mortar stores or with sports leagues like the NBA. Within these broad categories, each business plan is unique.

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    Conclusion

    Fast fashion, as the name implies, manufactures and rapidly produces new apparel products for audiences before they emerge in offline stores. Many reputable brands, such as ZARA, Calvin Klein, Louis Vuitton, Gap, Forever 21, and many more, sell their latest designed clothing lines to audiences at a cheap rate in advance during fashion week, which is then sent to shops as a mass-production to fulfil revenues and trends. Furthermore, a fast-fashion business advantages a company in a variety of ways, including purchasing the latest products ahead of time that creates timely trends, designing and varied styles of clothing availability, low-cost production, reasonable costs, and quick profits.

    FAQs

    What is a fast-fashion business?

    Fast Fashion is a term used to describe apparel and accessories that are created to follow current industry trends but produced with less expensive materials to keep the price low. Fast Fashion has been popularized among regular consumers by apparel companies such as H&M, Zara, and Forever 21 over the previous two decades. UNIQLO, GAP, Primark, and TopShop are among today’s biggest fast fashion brands. While these brands were formerly thought to be radical low-cost challengers, Misguided, Forever 21, Zaful, Boohoo, and Fashion Nova are now even cheaper and faster alternatives.

    What are the topmost fast fashion businesses?

    Zara, H&M Group, UNIQLO, GAP, Forever 21, Topshop, Esprit, Primark, Fashion Nova, and New Look are all major players in the fast-fashion sector. Many businesses are both merchants and manufacturers, while the actual production of garments is frequently outsourced.

    How do they make money out of it?

    Fast fashion can only make money if it sells a large number of items, which it does. They enable retailers to provide their customers with current product offerings regularly. The global fast fashion market was expected to be worth $35.8 billion, according to fashion industry figures. Every sector was shaken in 2020, and we all know why. Fast fashion is expected to be worth $31.4 billion in 2020, showing a –12% compound annual growth rate.

  • List of Brands Endorsed by David Beckham

    One of the most entertaining and popular sports in the world has to be football. Over the years we have witnessed many great footballers, who conquered the whole world with their game. Amongst the list of those footballers, one name that cannot be ignored is ex-English International David Beckham.

    David Robert Joseph Beckham is a former English football player, who famously represented football giants like Real Madrid and Manchester United. He is one of the most famous and recognisable personalities in the world right now. He was the first English football player to play 100 Champions League games and to win league titles in four countries: England, Spain, France and The United States. Beckham was inducted into the English Football Hall of Fame in 2008 and the Premier League Hall of Fame on 20 May 2021.

    For his philanthropic ventures, he has partnered with UNICEF, and in January 2005 became a Goodwill Ambassador with a special focus on UNICEF’s Sports for Development program.

    At the young age of 21, he made his England debut in International football and captained the team for 6 years. Pele listed his name in the list of 100 world’s greatest living players. He has also consistently been known for being one of the highest-earning football players in the world with an estimated net worth of $450 million as of April 2022. Currently, he is the co-owner of Salford City and the president as well as the co-owner of Miami CF.

    Not only for being one of the knowns faces of international football, but Beckham is also the favourite of most the brands for his amazing fashion and fitness quotient. He influences many youngsters with his fashion and fitness and brands are quite aware of that. Even though he hung up his boots in 2013, he remains to be one of the most popular faces amongst advertisers and has an array of endorsement deals. In this article, we will talk about the brands endorsed by David Beckham. So, let’s get started.

    H&M
    Tudor Watches
    Haig Club Whiskey
    Adidas
    Breitling
    Armani
    Gillette
    AIA Group
    Pepsi
    Qatar World Cup

    H&M

    H&M is a Swedish multinational clothing company, whose headquarters is situated in Stockholm. The clothing company that serves men, women and children were founded in the year 1947 by Erling Persson.

    David Beckham extended his relationship with the clothing retail brand H&M with which he had a very successful brand association. In 2011, H&M roped Beckham as their brand ambassador after he decided to collaborate with H&M and launched his own bodywear.  Following the immense popularity of David Beckham’s Bodywear, there was an exclusive collection of Modern Essentials Selected By David Beckham and also a spring collection of the bodywear. The collaboration lasts till 2017.

    On the association with the clothing brand in sharing his spring collection in 2013, Beckham said “I am thrilled to continue and extend my collaboration with H&M by selecting my favourite pieces from this spring’s Modern Essentials collection.”

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    Tudor Watches

    Founded in the year 1926, Tudor Watches are a luxury brand of wristwatches, headquartered in Switzerland. It is a sister company of Rolex and was founded by Hans Wilsdorf.

    David Beckham has been the brand ambassador for Tudor watches since 2017 and has been one of its most popular and high-profile faces. With its rugged and sporty design, Tudor makes a beast of a watch, which a tatted up David Beckham is the perfect ambassador for.

    The brand deal between Tudor and David has proved to be successful for both parties. The first campaign that featured Beckham was ‘Born To Dare‘. Tudor’s Black Bay Chrono and Black Bay Fifty-Eight were one of the most unprecedented successes in the market. Beckham actively promotes the brand on his social media pages like Instagram and Facebook.

    On the collaboration with the luxury brand, Beckham expressed “I was attracted to Tudor by the attention to detail I could see in their watches, I then learned about the history of the brand: one of adventure, pioneer diving and daring expeditions. I was instantly hooked.”

    Haig Club Whiskey

    Haig Whiskey, one of the oldest whiskies in the world, picked David Beckham as their brand ambassador for the first new offering from the brand in over 30 years. In 2014 Haig associated with Beckham and together they launch Haig Club Whiskey.

    David Beckham on being the ambassador of Haig Club Whiskey stated, “As soon as they told me about Haig Club, the Haig Family and the history behind the whiskey with Haig, I was in. Haig Club is all about making your own rules and breaking the stereotypes associated with drinking Scotch, which I love.”

    Adidas

    Adidas is a German multinational corporation and is the world’s second-largest sportswear manufacturer, the largest in Europe with total revenue of around $22 billion. The company was founded in 1949 by Adolf Dassler.

    David Beckham bagged one of the biggest deals of his life and the biggest deal for the company at that time in 2003, a lifetime endorsement deal worth an astounding $160.8 million. The lifetime deal meant Beckham had to endorse the brand for the rest of his life, something he does till now.

    Regarding this deal, Adidas Global Football Executive, Thomas Van Schaik said “There are a number of athletes that transcend their sport, like Tiger Woods and Michael Jordan — but they’re not half as big as Beckham. Muhammad Ali was under contract with Adidas but even he can’t come close to Beckham.”

    Breitling

    The Swiss luxury watchmaker, Breitling was founded in 1884 by Léon Breitling. It is mostly famous for designing watches for aviators. The headquarters of the company is situated in Grenchen, Switzerland.

    Breitling signed David Beckham in 2012 to be the face of its Transocean Chronograph Unitime watch. In 2013, Breitling further extended their partnership and launched a campaign, with Beckham as the frontman, called Breitling for Bentley.

    On this association, Beckham said, “I’ve always been a long-time admirer of Breitling. As a company, they create not only the highest-performance watches but also timeless designs that have inspired generations. It was a natural choice for me to partner with this fantastic brand.”

    Armani

    Armani is one of the most popular luxury fashion houses in the whole world. It was founded in the year 1975 by Giorgio Armani. The brand is home to many celebrities and is one of the most expensive fashion houses on the planet.

    There has been a long and healthy professional relationship between the Italian luxury fashion house, Armani and David Beckham. In 2007, Beckham stripped down to his underwear for an Emporio Armani underwear campaign, which resulted in a massive rise in sales for the product. In 2012, Beckham signed a $20 million deal to become the official global ambassador of Giorgio Armani. It was the football star’s first formal clothing brand deal.

    Regarding the deal, a source close to the brand said. “The personal relationship was definitely instrumental in this deal. David and Giorgio get on very well so it was very much Giorgio’s personal choice. But Armani also sees this as a sound business decision – few individuals have a truly global reach that can match David’s.”

    Gillette

    Gillette is an American multinational brand especially known for its grooming and hygiene products. The brand is owned by Proctor & Gamble and was introduced in the year 1901.

    Gillette in 2004, signed a three-year endorsement contract with David Beckham to promote its razors and blades. Financial terms remain undisclosed but it is known to be a multi-million-pound agreement. He was extensively featured in Gillette’s international consumer and promotional campaigns for its grooming products for men.

    On the association with the brand David Beckham expressed “Gillette is a brand that everyone respects and I’m looking forward to being part of their business for several years”.

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    AIA Group

    A multinational insurance and finance cooperation, AIA, is the largest public listed life insurance and securities group in Asia-Pacific. The company was founded in 1919 with its headquarters located in Hong Kong.

    In 2017, the company announced a multiple-year endorsement deal with David Beckham, making him the company’s global ambassador. The aim of the deal was to help people live longer, better and healthier lives. He is still the face of this company.

    While joining as the brand ambassador of AIA, Beckham expressed, “Joining the AIA family was an easy decision for me. I am a passionate believer in the value of wellness and maintaining a healthy lifestyle and I share AIA’s commitment to encouraging people to take charge of their health. Throughout my career in elite sports, and in my role as a parent, I have always tried to be the best I can be by training hard and setting a positive example to those around me. I am looking forward to working closely with AIA and supporting the Company’s efforts to improve the quality of people’s lives across the Asia-Pacific region.”

    Pepsi

    The popular beverage brand Pepsi is under the American multinational corporation PepsiCo. The company was founded in the year 1965.

    Pepsi roped in David Beckham in the year 1999 as their brand ambassador. With his attractive personality, Beckham was seen in many Pepsi commercials as a gladiator, cowboy or surfer. David Beckham was the face of the brand till 2008. He parted away with the brand after 10 long years.

    Qatar World Cup

    Qatar is a country situated in the Gulf region. The country is known for their Ultramodern Architecture, Skyscrapers and also for The Museum of Islamic Art. The 2022 FIFA World Cup is scheduled to be held in Qatar and David Beckham was chosen to be the face of the World Cup. He has signed a 10-year deal worth £150 million to become the brand ambassador. Not only that, but he will also be the face of the 2022 FIFA World Cup that will be held in November-December of this year.

    Regarding the deal, a spokesperson of David Beckham said “David has seen the passion for football in the country and the long-term commitment that’s been made to hosting the World Cup and delivering a lasting legacy for the region. He has always talked about the power of football as a force for good on many levels.”

    Conclusion

    David Beckham still remains one of the most sought-after celebrities in the business world, even after retiring from football. He is one of the highest-paid celebrities and is the face of the biggest brand names in the world, in various sectors. His 72.4 million Instagram followers just attest to his immense popularity worldwide. The fact that the man is a fitness inspiration to many people and apart from that his attractive and charming personality makes him a favourite for brands. The former footballer has ruled the football field for a long time and is now ruling the advertisement field. Brands are aware of his popularity, so everyone wants to get associated with him.

    FAQs

    What is David Beckham’s full name?

    David Robert Joseph Beckham.

    What is David Beckham’s net worth?

    David Beckham’s net worth is 450 million USD.

    What brands does David Beckham endorse?

    He endorses several brands including H&M, Tudor, Haig Whiskey, Armani, Breitling, etc.

    Which football club did David Beckham play for?

    David Beckham has played for football clubs like Manchester United and Real Madrid.

    What are the names of David Beckham’s children?

    David Beckham has four children and their names are, Brooklyn Beckham, Romeo James Beckham, Harper Seven Beckham, and Cruz Beckham.

    When did David Beckham retire?

    David Beckham retired from football on May 16, 2013, ending a twenty-one-year career in soccer.

  • How E-Commerce Brands use AR/VR to Enhance The Shopping Experience?

    This article is contributed by Anshul Agarwal, Co-founder of XR Central.

    Most people we know, when they need to buy supplies, will take a few hours or more in order to: a) go to the shops, b) search for the desired shop, c) go to the relevant section in the desired shop, and so on and so forth, you get the picture. The internet has made e-commerce faster and more convenient than ever before, but there are still things that we hesitate to buy online. We want to try on glasses, try on clothes, see how everything fits before we click that button. And for that, you have to take a few hours to go to the shops.

    The advent of the metaverse, and technology like 5G, will make e-commerce even more intuitive and convenient for customers. Now, you can scan your body or enter your measurements and try on all sorts of clothes and accessories on your virtual avatar. With the level of precise detail made possible in the metaverse, this will be as close to the real experience as possible and will take a fraction of the time. And if you think, well, this is an activity that I’d like to do with friends, then the social component – that gets missed from a lot of e-commerce experiences at the moment – will also be there for you. Your friends will have the opportunity to create their own avatars and accompany you on virtual shopping trips from the convenience of their own homes.

    Indeed, XR-powered platforms power the collaborative and social aspect of retail via omnichannel messaging and real-time avatar interaction. You and your friends will be able to stroll in a fully immersive experience through the shops in your local neighbourhood – or even thousands of miles away. And shop owners will have a chance to showcase their goods effectively while maintaining their customers’ level of trust. There is also a rise in AR apps you can use to project makeup and accessories onto your face. Snapchat, for example, is debuting a version of Shopping Lens that will enable users to swipe through different kinds of makeup and cosmetics and virtually try them on their faces. Attached to the AR overlay will be detailed on prices, colours, and sizes. Major brands have already signed on to this new way of shopping and there are predictions of more and more brands jumping on the bandwagon soon.

    Last year, Gucci made a big splash selling NFTs of digital clothes and accessories for millions of dollars. As we transition to a predominantly digital presence, we can expect to see a big uptick in our Direct-to-Avatar (D2A) purchases. For an appearance-conscious generation, digital avatars will need to exhibit personal flourishes via clothes and accessories. We know what makes us unique in real-life, but what will that be in the metaverse?

    Like we’ve seen with H&M’s new virtual store, it will be possible to have cross-platform flexibility and access to major brands in a virtual setting. Users will be able to access retail stores on their tablets, smartphones, laptops, or by using VR-enabled headsets or glasses. Having stores at a ‘virtual’ address will offer brands a chance to be hyper-local in a truly global setting, and to gain access to a wider audience and secure cutting-edge brand equity.

    For brands that don’t want to go all out on digital products, there is an opportunity to have hybrid showcases – where real-world creations are matched with virtual accessories to be sold as NFT collectibles. NFT collectibles are custom digitized tokens that, by definition, are truly exclusive. They cannot be exchanged with each other. And it’s low-cost, without raw materials, fittings, export duties, and comparable workers’ fees. Users can have their NFTs digitally rendered into Instagram or Snapchat filters, Zoom filters, QR codes, and seamlessly project an extension of their personality into the digital realm. In fact, the highly scalable and highly custom nature of virtual retail will make it so that retailers will create less waste and be able to recruit new customer bases with relative ease.

    A case in point for retail’s future in the metaverse is the participation of FMCG companies. You could think that FMCG doesn’t really fit in the metaverse, but we have innovative branding strategies being implemented by the likes of Hellmann’s mayo – who created a campaign on Animal Crossing regarding food waste – and Proctor and Gamble – who created lifelike skin for avatars to advertise their Venus razors. A unique, multi-faceted campaign can result in a hundred-fold increase in social media mentions and make creaky brands seem slick and savvy.

    And lastly, home shopping will become easier. We now have interior designers and decorators visualising furniture and all manner of home accessories in a rendering of your flat. And using AR shopping apps – like Amazon’s Room Decorator – you can see how that new bed you’re thinking of buying will look in your room, or how that painting or that rug, or that vase will look in your home. The tools powering the metaverse will provide an unprecedented ability to visualise 3D objects accurately, so you can be confident of your purchase.

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    Conclusion

    So, in summary, retail and e-commerce have a bright future in the metaverse on a number of different fronts. Some of them are already here and some will continue to evolve and mutate far into the future. It will be interesting to see where we land.

  • H&M Marketing Strategy | How H&M Became the Second-Largest Clothing Retailer

    When we talk about top-branded fashion stores, the very first thing that strikes our mind is either H&M or Zara. Being the fast-fashion clothing & accessories for men, children, women and teenagers, H&M became the second-largest global clothing retailer after Zara. The company manages its operation both offline owing more than 5000 stores in 74 countries and online shopping in 33 countries.

    Erling Persson established H&M exclusively for women’s clothing in 1947 in Vasteras, Sweden. Later, the company built subsidiary brands such as Monki, Weekday, Cheap Monday, ARKET, FaBric Scandinavian AB and COS & Other Stories under the main branch H&M set out worldwide.

    Besides, the brand also actuated other tyros to start up their careers as designers and did various philanthropic works. You may be wondering how a small clothing store located in Sweden became the second largest clothing retailer brand in the world. Hereby, H&M followed many marketing strategies that aided the brand to reach heights in the clothing retailer business.

    H&M Key Marketing Strategies
    The Unique Marketing Strategy of H&M
    STP (Segmentation, Targeting and Positioning) Strategy of H&M
    H&M Marketing Campaigns
    H&M Covid-19 Marketing Strategy

    H&M key Marketing Strategies

    Product Strategy:

    The company is known for “Fast-fashion clothing stores” which means they never fail us in presenting high-quality clothes & winning accessories that are admired according to the fashion trends.

    Besides, they are always prepared to release new product lines on time and sell European influenced fashion in the American market as it brings inter-cultural fashions in such demographical.

    H&M product strategy is about providing high-quality clothing according to the latest fashion at the best price possible. The company maintains four product stages- Introduction, Growth, Maturity and Decline stage, whereby the product manager analyzes the demand & supply of H&M products and works on these 4 stages of product life to bring effective marketing strategy on the new product to compete in the market.

    Price Strategy:

    According to the buyers, Some clothes by H&M cost an arm and a leg to acquire as they provide high quality fashion. While H&M focuses to satisfy customer’s needs with high quality fashion at a low price by controlling transport and labor cost to their possible. H&M clothes are priced as low as Rs 399 to as high as Rs 7999.

    Promotion Strategy:

    H&M developed a multi-channel promotion strategy that subsumes- advertising, sales promotion and internet promotion that helped the brand to be exposed worldwide. Moreover, the company entices customers by building brand awareness by showing low prices on the products while marketing them.

    Place Strategy:

    H&M established a reliable bond between customers and the company, by owning outlets in different geographical places all over the world. H&M make their basic goods in Asia, whereas high branded goods in Turkey and sell them in their owned 5000 plus stores in 73 countries.

    Cost leadership Strategy:

    H&M sells their fashionable clothes at a low price to broad markets, where the price is determined according to the market price of a certain niche. Cost leadership strategy focuses on working efficiency in expanding their market share rather than setting a high price to earning a huge profit margin.

    People Strategy:

    H&M always emphasizes the customer’s needs and provides them with fashionable items that are trending at that period of time.

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    The Unique Marketing Strategy of H&M

    H&M always comes up with new products that increase the customer’s desire for clothing, that too at an affordable cost. Their only notion is fashion and quality at the best price.

    They have everything that a person may look for, from normal wear to business suits, sports wear to lingerie sets all at a reasonable price. They collaborate with other top brands to establish a fresh style.

    H&M collaborated with Karl Lagerfeld in 2004, Versace in 2011, Alexander Wang in 2014 and the collaboration with Balmain is the most triumphant to date.

    H&M x Balmain
    H&M x Balmain

    They also collaborated with the celebrated Indian designer Sabyasachi in 2021. The collection was named Sabyasachi x H&M.

    Sabyasachi x H&M
    Sabyasachi x H&M

    Before releasing the season’s collection, they fuel the people’s curiosity by promoting it on social media platforms. The brands mostly target the teens, to get their attention, they make sure their brand pops up in every online platform and publicize it by the influencers with a large following.

    They feature models in different skin colour and sizes, giving the notion that fashion pertains to everyone irrespective of their skin colour or size.

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    STP (Segmentation, Targeting and Positioning) Strategy of H&M

    Segmentation Strategy

    H&M almost already reached various cultural, religious and lifestyle all over the world.

    • Segmented into class- from middle class to high society by rendering low-cost price products to extravagant products.
    • Segment by age- H&M literally covers all genders from the age group of 15 to 30 years old in presenting them fashionable products and accessories.

    Targeting Strategy

    H&M basically targets fashionable and trending consumers who are very much interested to spend their money on purchasing high-quality clothes. Notably, H&M highly aims to target women, as they usually invest a lot of money in purchasing fashionable items- clothes, accessories, shoes, Garment care etc. at an affordable price.

    Positioning Strategy

    H&M is a fast-fashion clothing retailer which manufactures products in their rented or owned outlets and sells them worldwide. For instance, those fashionable European clothes are brought into the American market to create demands. Besides, the company functions online as well as offline by understanding socially, economical and environmental sustainability.

    H&M Marketing Campaigns

    H&M’s campaigns always make people go awed with their inklings, ideas and modern clothes at an affordable rate. Considering the risk factor in having a campaign outdoors, H&M took a distinct step and are conducting campaigns on digital platforms.

    In 2015 they launched a campaign ‘H&M Conscious’ to promote sustainability initiatives.

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    H&M Covid-19 Marketing Strategy

    COVID-19 pandemic made a huge impact on people’s lives. Due to unavoidable circumstances, the markets were shut down, creating a great difference in the revenue of the companies and leading to unemployment, a deficit in GDP and low economic growth.

    As per the reports, 65% of brands have undergone a decline in earnings. The brands that managed to maintain their sales or had an increase in sales were the companies that retail basic products such as household necessities, hand sanitizers and facemasks. The disposable gloves, cough and cold medicine, packaged foods, and training materials were the products that were on request in E-commerce during 2020. As per a study, many companies and restaurants endured a fallback.

    To unravel the issue, the companies created modern techniques for marketing their products, obeying the COVID-19 rules. Helena Helmersson, H&M’s CEO decided to shift the shops online to keep them floating and to advertise for promoting the digital stores.

    Applied to the year before, in March H&M had a 17% rise in online sales. To increase the income, the company has decided to enlarge their digital service into European countries and also step into the Austrian and German markets.

    H&M groups have boosted their sales by adding warehouse items into their list and it turned out profitable in Sweden. The brand has over 5,000 stores worldwide in 74 countries, the counting will strengthen as the days pass with more visionary ideas.

    FAQs

    Who is the founder of H&M?

    The H&M founder is Erling Persson, who founded H&M in 1947.

    Who is the CEO of H&M?

    Helena Helmersson is the current CEO of H&M.

    Who owns H&M?

    Stefan Persson is the person who owns over 36% of shares in H&M, thereby owning the majority of the company’s stakes.

    What is H&M parent company called?

    H&M parent company is known as the H&M Group.

    What are H&M subsidiaries?

    H&M has numerous subsidiaries. Some of the H&M subsidiaries are Monki, Weekday, Cheap Monday, COS, & Other Stories, and ARKET.

    How H&M started?

    H&M started when Erling Persson opened his first shop in Västerås, Sweden in 1947, which was exclusively meant for selling women’s clothing.

  • List of Brands Endorsed By Kendall Jenner

    Many top fashion designers and labels often rely on A-list models as the brand ambassador because they can help the brand in influencing potential customers and get billion-dollar revenue. Kendall Jenner is an American model, socialite, and media personality that is in demand in the advertising world.

    Kendall Jenner rose to fame because of her family-based reality TV show called Keeping up with The Kardashians. She then started modeling at age of 14 and by the next year, she walked the runways for New York, Milan, and Paris fashion weeks. Kendall has so far done multiple cover shoots for magazines such as American Cheerleader, Teen Prom, Looks, Raine, GenLux, Lovecat,  Flavour Magazine, Vogue, Teen Vogue, LOVE, Harper Bazaar, Vanity Fair, V, Self Service Magazine, etc.

    Kendall hails from a very popular family as her sisters Kylie Jenner, Kim Kardashian, Khloe Kardashian, Kourtney Kardashian and their mother Kris Jenner are all fashion moguls, businesswomen and celebrities in their own rights. According to Forbes, Kendall became the world’s highest-paid model in 2017.

    So far the model has walked runways for brands like Sherri Hill, Forever 21, Marc Jacobs, Givenchy, Chanel, Donna Karan, Tommy Hilfiger, Fendi, Bottega Veneta, Pucci, Dolce & Gabbana, Balmain, Alexander Wang, Vera Wang, Michael Kors, Calvin Klein, H&M, Versace, Dior, Elle Saab, and many more. Another notable achievement of Kendall Jenner’s modeling career is that she walked the runway for Victoria’s Secret Fashion Shows over three times.

    The net worth of Kendall Jenner is estimated to be over $45 million in 2021. Kendall was once called “The Instagirl” by Vogue as she has revolutionized social media modeling. She is known to over USD$608,000 for an Instagram post and over $300,000 for a tweet. Some of the brands endorsed by Kendall Jenner are Longchamp, Reserved, Stuart Weitzman, Adidas, Pepsi, Estee Lauder, Kylie Cosmetics, etc.

    Reserved
    Estee Lauder
    Pepsi
    Kylie Cosmetics
    LongChamp
    Stuart Weitzman
    Adidas
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    Reserved

    Reserved is a polish clothing store chain and a part of the LPP company which was started in 1989. The brand has had more than 1,700 stores in over 20 countries since being launched in 1999 by Marek Piechocki and Jerzy Lubianiec. The company has made many popular brands endorsing campaigns with celebrities like Kate Moss, Cindy Crawford, Adwoa Aboah, Jourdan Dunn, Jon Kortajarena, and Irina Shayk.

    It was only in 2019 that Reserved signed Kendall Jenner as its brand endorser. The model was part of the multimedia AW19 campaign, which showcases her in a backdrop of an Italian villa playing dress-up with Reserved latest collection. The campaign was inspired by 1970s aesthetics it shows Kendall’s transformations into a mermaid. The commercial was shot using film and pays homage to European cinema.

    Estee Lauder

    Estee Lauder is a multinational conglomerate that makes products in the sectors of skincare, makeup, fragrance, hair care. The company has its headquarters in midtown Manhattan, New York City, and owns cosmetic companies like BECCA, Bobbi Brown, Clinique, Estee Lauder, La Mer, MAC Cosmetics, Smashbox, Too Faced, Tom Ford, etc.

    As of 2018, the company ranked 258 in the list of Fortune 500 list of American corporations by revenue. Estee Lauder signed Kendall Jenner as its brand ambassador in 2015, since then the model has been featured in multiple Estee Lauder ad campaigns and created her own limited edition lipstick for the brand.

    Commenting on why the company chose her, Jane Hertzmark Hudis, the Global Brand President of Estee Lauder said that, Kendall Jenner is an ultimate Instagirl and so the company is excited to leverage her image, voice, energy, and extraordinary social media power to introduce Estee Lauder to millions of customers around the world.

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    Pepsi

    Pepsi is a global leader in the market of carbonated soft drinks and manufactured by the Beverage giant PepsiCo. The drink was first developed in 1893 by Caleb Bradham. PepsiCo has its headquarters based in Harrison, New York, and encompasses all aspects of the food, snack, and beverage market. The company is over 120 years old and its main subsidiaries under PepsiCo are brands like Pepsi, Tropicana, Quaker Oats, Frito Lays, Gatorade, etc.

    PepsiCo sells its wide range of products in over 200 countries and has 23 snack and beverage brands that generate more than $1 billion in sales. In 2017, Pepsi made an ad campaign named Live for now – moments featuring Kendall Jenner. The ad campaign showed the model participating in a photoshoot and then joining with a protest march that is making its way down the street.

    She is then seen approaching the police officer and offering him a can of Pepsi in order to defuse tensions. However, the ad clearly missed the mark as it was criticized stating that it co-opted protest movements for commercial gain. The company removed the ad within 48 hours of the public outcry and apologized to the audience and Kendall Jenner saying that they did not intend to make light of any serious issue.

    Kylie Cosmetics

    Kylie cosmetics is currently one of the biggest brands in the cosmetics industry. The company was founded by Kylie Jenner and her mother Kris Jenner in 2015. They initially started selling Kylie’s lip kit under the seed company, after the product became successful the brand was renamed Kylie cosmetics.

    According to Forbes, the makeup company was estimated to be over $900 million in 2019. The same year Coty Inc. bought over 51% of the controlling stake in the company for $600 million. In 2020, Kylie Cosmetics collaborated with Kendall to create a limited collection called “Kendall By Kylie Cosmetics”.

    Kendall is the last sister to collaborate with Kylie. The collection consisted of products such as Pressed Powder Palette, Kendall Lip Blush Kit, Lip Gloss, Kylight Stick, Bronzer Stick, Blush Stick and blotting powder with products starting at $35. The siblings expressed their excitement on Instagram and showcased their products to their fans, the collection was so successful that it sold out in 24 hours.

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    LongChamp

    LongChamp is a leading luxury leather goods company with its headquarters based in Paris, France. The company was founded by Jean Cassegrain in 1948. It initially started out with small leather goods like wallets, passport covers and it wasn’t until 1971 that the company launched its first handbag.

    Currently, LongChamp is a pioneer and the best luxury leather maker as it offers a wide range of products like leather and canvas handbags, luggage, shoes, travel items, fashion accessories, and even women’s clothing. LongChamp is now available in over 80 countries with 1,500 points of sales and 300 stores. The company signed Kendall Jenner as its brand ambassador for its Autumn/Winter 2017/2018 collection.

    Kendall has appeared in its ad campaign where she can be seen showing off LongChamp’s garments, accessories, and leather goods. The campaign is said to be described as 21st-century Amazon by the brand. Sophie Delafontaine the creative Director of LongChamp said that Kendall is an independent, elegant, and free woman which is exactly what Longchamp stands for.

    Stuart Weitzman

    Stuart Weitzman is a high-end shoe company that was founded in 1986. The Spanish company has a history of over 35 years and is known for its craftsmanship and precisely engineered fit. Stuart Weitzman was sold to Coach, the luxury fashion house, for $574 million in 2015. The aim of the company is to inspire women around the world to shine with confidence with every step they take.

    The brand signed Kendall Jenner as its brand ambassador in 2019, since then the model has been featured in its ad campaigns such as SW Boot Camp and the #SWWomen. In the #SWWomen campaign, she has been featured along with singer Willow Smith, Chinese actress, and singer Yang Mi, and model Jean Campbell. The four ladies showcase the new line of ‘nude’ shoes that cater to an array of skin tones which is designed to be a wardrobe staple.

    Adidas

    Adidas is a pioneer and one of the topmost multinational companies that is known for its shoes, clothing, and accessories. The company has its headquarters in Herzogenaurach, Germany, and is the second-largest sportswear manufacturer in the world after Nike. As of 2018, the company was listed at over €21.915 billion. The major competitors of Adidas are Nike, Puma and Under Armour.

    Adidas was founded by Adolf Dassler in 1949 and currently has over 62,000 employees along with being available in 100 different countries. The brand signed Kendall Jenner as its endorser for the Adidas Originals Campaign in 2017. The company said that the model embodied the spirit of Adidas Originals as a creative force shaping the world today by challenging the status quo in her very own way.

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    Conclusion

    Kendall might have started on as a celebrity at a very young age because of Keeping up with Kardashian but has worked her way through her modeling career on her own. Kendall is now one of the topmost influencers on social media as she has over 175 million followers on Instagram and 31.5 million followers on Twitter. Kendall Jenner is one of the most sought-after models for runways, magazine covers, and ad campaigns.

    Frequently Asked Questions

    Who is Kendall Jenner?

    Kendall Jenner is an American model, socialite, and media personality that is in demand in the advertising world.

    What is the net worth of Kendall Jenner?

    The net worth of Kendall Jenner is estimated to be over $45 million in 2021.

    What are the brands endorsed by Kendall Jenner?

    Some of the brands endorsed by Kendall Jenner are Longchamp, Reserved, Stuart Weitzman, Adidas, Pepsi, Estee Lauder, Kylie Cosmetics, etc.

    How much does Kendall Jenner charge for brand endorsements?

    Kendall Jenner is known to over USD$608,000 for an Instagram post and over $300,000 for a tweet.

  • What happened to H&M in Africa? | H&M Racism Accusations in Africa

    The World is constantly changing and evolving. Every moment transforming, new ideas take birth are implemented. Trends dominate today’s world and go fast as they come. In a moment everyone is involved and in the other everybody has already forgotten about it and is catching up with another.

    What is fast fashion?
    Problem with H&M and Fast fashion
    What happened to H&M in Africa?
    Other fast fashion brands and H&M and the need to do better
    FAQ

    What is Fast Fashion?

    In the fashion industry, as the word suggests, fast, quick, and trendy clothes are made for the consumers that are made and distributed rapidly among its consumers.

    The brands involved in the fast fashion industry:

    • Get the latest styles that are trendy into their stores.
    • The clothes are usually sold at a low price using cheap labor.
    • They produce these clothes in huge quantities and the consumers buy them recklessly. Because everyone is wearing it and it works.
    • Fast fashion is a threat to the environment, gives rise to social problems, and majorly contributes to climate change.
    • It heavily influences many aspects and brings about negative changes.

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    Problem with H&M and Fast Fashion

    Climate change is real and it is happening. No matter how long the World leaders may deny it and entrepreneurs may go on with the sole aim of making money. Using, exploiting, polluting the resources as well as ignoring what they are doing to the planet.

    Wastage of Water

    Not to mention the gallons and gallons of water that go into the making of the clothes. That also involves generating 20% of the wastewater. Plus dumping microplastics into our oceans, which is half a billion tons of it.

    The growing culture of exploiting laborers

    How are these companies able to manufacture their clothes so quickly? There has to be someone involved, and yes, here come the laborers. Brands involved in the fast-growing fashion industry exploit their workers. They are exploiting their basic human rights.

    Making them work for insane work hours with only little pay. These laborers also include children from developing countries. The labor policies are not ethical with gender inequality, forced labor, and freedom of association. This issue has been brought up constantly, by many activists and other personalities and this inhumane practice must be put to an end.

    A report issued in 2016 by Human rights group Asia Floor Wage Alliance (AFWA) also reported cases of sexual harassment and low wages.

    Sustainable Fashion and the Conscious Collection

    People are looking for clothes that are more sustainable, recycled, or been. Thrift shops are a new option available in the market. Thrifting is becoming a thing now. Consumers are more aware now and prefer clothes made in an eco-friendly way. Even though the Swedish brand has come up with its “The Conscious Collection” H&M has been criticized by many regarding what it deems is sustainable.

    Hasan Minhaj on Fast fashion

    The famous show Patriot Act with Hasan Minhaj, which creates awareness about the issues that are important in a fun way, all the while educating us about how we can make a difference for good, is a Netflix show. The problem of the fast fashion industry is as real as it gets. The extent of it is such that Hasan Minhaj had to go to an episode of thirty minutes; the Ugly Truth of Fast Fashion.

    He smartly covers every aspect of the fast fashion industry and how it is changing the business model in his unique comedy series in 2019. The episode is a must-watch as it brings out the flip side of fast fashion.

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    What happened to H&M in Africa?

    Back to 2015

    Featuring lesser Black models in their advertisements was observed by the people, accusing H&M Africa of racism. The brand tweeted, saying that marketing their campaigns, they wanted to convey their image positively.

    And show fashion in the light of inspiring way conveying the feeling of positivity since their marketing campaigns have a huge impact.

    Taking that, they communicated that the “white models” portray a “positive image” for the brand. It faced more backlash from the people. Another tweet came saying:

    “We have worked with many models from various ethnic backgrounds in our campaigns.”

    Cultural appropriation? Not for the first time!

    Belonging to the H&M Loves music summer collection, which was a limited edition, a faux leather headdress was called out by the Native Americans.

    H&M Headdress
    H&M Headdress

    The line was designed to include clothing and accessories for music festivals and similar events. The headdress was later removed from the US and the Canadian stores.

    Racist Advertisements and Culture appropriation

    H&M closed all its stores in South Africa after the protestors from the Economic Freedom Fighters (EFF) organized mass protests and thrashed the stores over the racist ad in 2018. The ad revolved around a Black child model with a green hoodie, reading the text “Coolest monkey in the jungle” As you are aware, calling someone monkey is used as a slur.

    People on social media called out H&M for its racist ad. The image was later taken down from their website. Some of the celebrities that had signed contracts with H&M said that they would no longer be working with the brand. Some expressed shock.

    LeBron James on its Instagram expressed his opinion on H&M's ad
    LeBron James on its Instagram expressed his opinion on H&M’s ad

    H&Ms decision to close their stores in South Africa came after a drop in their quarterly sales in a decade.

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    Other fast fashion brands and H&M and the need to do better

    These fast-fashion brands in the industry need to draw a clear line between making a profit and working with ethics. The business model of the fast-fashion industry is only leading to more problems.

    The ad campaigns and the ads have to be designed by doing their research work. Keeping in mind the sentiments of the people as they have a huge impact. These brands need to draw a line on innovation and cultural appropriation.

    FAQ

    What is fast fashion?

    In the fast fashion industry fast, quick, and trendy clothes are made for the consumers that are made and distributed rapidly among its consumers.

    What are some of the fast fashion brands?

    Zara, H&M Group, UNIQLO, GAP, and Forever 21 are some of the top fast fashion brands.

    What are the disadvantages of fast fashion?

    The disadvantages of fast fashion are, not paying fair living wages to workers, poor working conditions, child labor, environmental destruction and increasing amounts of water pollution.