StartupTalky

Tag: Gurugram Startups

  • This Startup is Bringing World Class E-Clinics to India

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Tattvan.

    Today a tiny fraction of Indians in large urban cities and smaller towns, cities, and villages have access to the kind of healthcare they deserve. Mr. Ayush Atul Mishra launched Tattvan in 2016 with the passion and idea to bring quality healthcare to the masses.

    At Tattvan, the team strives to bridge the gap by bringing the best healthcare on earth to everyone, especially to residents of small towns and cities. They believe that for India to outgrow and develop, all its citizens must have access to the most exceptional healthcare in the world. Tattvan was founded to realize this belief into a fruitful reality.

    Read this article to know all about the Tattvan E-Clinic, Startup Challenges, Founder, Growth and its success story.

    Tattvan – Company Highlights

    Startup Name Tattvan E Clinic
    Headquarter Gurugram
    Industry HealthTech
    Founder Mr. Ayush Atul Mishra
    Founded 2016
    Website tattvan.com
    Contact Email feedback@tattvan.com

    Tattvan – About & How It Works?
    Tattvan – Target Market Size
    Tattvan – Founders & Team
    Tattvan – How It All Started?
    Tattvan – Name, Tagline & Logo
    Tattvan – Startup Launch
    Tattvan – Startup Challenges
    Tattvan – Growth
    Tattvan – Future Plans
    Tattvan – FAQ’s

    Tattvan – About & How It Works?

    Tattvan delivers world-class healthcare to residents of cities and towns where it is lacking. At Tattvan’s e-clinics, visitors receive medical care that is as good as the best in the world. Also, their e-clinics cost less than they do in regular hospitals and clinics. Tattvan has innovatively used existing technologies to bring the highest quality healthcare to the masses. It has succeeded in bringing together engineers and physicians to deliver unbeatable healthcare services to those lacking it.

    At Tattvan e-clinics, patients are examined by leading specialists at a fraction of the cost of regular OPDs. They opened the first telemedicine clinic in Bareilly and since then, opened many more in cities across North India. Tattvan E Clinics India was included in “Silicon India’s Top 10 Telemedicine Companies in India 2019”.

    Tattvan – Target Market Size

    Globally the size of the healthcare industry is well over four trillion dollars. Developed countries own the bulk of this industry, but India has a well-established healthcare industry as well. The total size of the healthcare industry in India is well over $100 billion and expected to reach a little more than $370 billion within two years. The online pharmacy industry in India is growing rapidly. Capturing the exact size of India’s healthcare industry is hard because so much of the industry is unorganized.

    At roughly $100 billion, the Indian healthcare industry is among the most significant healthcare industries in the world. Telemedicine’s share of this industry is small today, yet it is growing. In 2020, the telemedicine industry will grow to be approximately $32 million.

    While it is an almost insignificant fraction of the entire domestic healthcare industry, telemedicine is still in its infancy. As public awareness about telemedicine grows, the industry will multiply, perhaps even exponentially. In five years, Mr. Ayush estimates the telemedicine industry will generate revenues of several hundred million dollars annually.

    The Tattvan team is targeting a market whose size exceeds $100 billion. They know there is a high demand for good quality healthcare across India because except for the largest metro cities, the quality of healthcare is substandard. Concerning market share, among leading telemedicine companies, have the most significant market share.

    Tattvan – Founders & Team

    Mr. Ayush Atul Mishra is the founder and CEO of Tattvan.

    Ayush Atul Mishra | Founder, Tattvan

    Mr. Ayush Atul Mishra is a healthcare market researcher and a MedTech market enthusiast with a decade-long experience in healthcare research and analytics. Currently, he is the Managing Partner at Growman Research Group (GRG), one of the fastest-growing global healthcare market research firms based out of India.

    Tattvan – How It All Started?

    This journey began when the founder, Ayush Mishra suffered from an accident and couldn’t be treated in his hometown because it lacked proper healthcare facilities. The accident and events following his injury were a wake-up call. He realized there were countless others like him suffering needlessly because they didn’t have access to sound healthcare. That’s how the idea to open e-clinics in locations where existing healthcare facilities were inadequate took root.

    The team consulted with a few leading players in the healthcare industry, including doctors in leading hospitals. After interacting with them, they knew that they were on to something big. These industry professionals encouraged and guided the Tattvan team, which gave them the confidence to put the plans into action. And that’s how Tattvan was born.

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    Tattvan’s Company Logo

    Tattvan comes from the Sanskrit word Tattva which means qualities in the body and in all matter which are Earth, Water, Fire, Air, and Ether.

    Tattvan – Startup Launch

    At Tattvan, the priority was to educate people about telemedicine. As mentioned, Tattvan opened the first telemedicine clinic in Bareilly. Since Bareilly is a tier 2 city people were unfamiliar with the concept. Hence the team marketed Tattvan using radio promotions, newspaper advertisements, and pamphlets.

    The patients who could only be treated at big hospitals in Delhi needed to know that Tattvan could make their life hassle-free. Without leaving their towns, such patients could be treated by doctors practicing in renowned hospitals in Delhi. The most significant advantage was that positive word of mouth about Tattvan quickly spread. Every patient who visited Tattvan had an excellent experience and shared the same with others.

    “Tattvan’s success is highlighted by the superb treatment outcomes of those we treat. For example, in Bareilly, distraught parents brought their three-year-old child who had been prescribed anti-seizure medication. Because of the drugs, the child was suffering immensely. He could not engage in playful activities like other children his age. A doctor at our e-clinic requested the boy’s parents to have him undergo a few tests and scans. Once completed, the doctor realized the boy had been incorrectly diagnosed and should not take the anti-seizure medication. The doctor tapered off the boy’s medication and transformed him into a happy and active three-year-old again.”, says Ayush recalling a success story.

    Numerous such success stories have helped spread positive word of mouth about Tattvan. People come to Tattvan because it has earned their community’s trust.

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    Tattvan – Startup Challenges

    The most challenging part of this business was shaping the perception that e-clinics are no different from traditional clinics. In many small towns and cities in India, patients expect that every visit to a doctor entails a shot. Many don’t feel they have been treated unless they are injected. Patients also expect a doctor to use a stethoscope to examine them. At Tattvan e-clinics, doctors examine patients over a screen which means they don’t give a shot or use a stethoscope.

    Thankfully the team has successfully molded the perception of e-clinics. Today patients are being treated at its e-clinics and they know that these e-clinics are as good as or better than the best hospitals anywhere. This perceptual shift was brought about by effectively treating patients. As word of mouth about Tattvan’s successes spread rapidly, people began to trust the brand. Today Tattvan enjoys incredible goodwill wherever it has clinics.

    The growth of the online doctor consultation market during the ongoing Pandemic has been tough for Tattvan E-Clinic. There has been a huge spike in the number of online consultancies during these difficult times which has been a challenging task for Tattvan and its Team.

    Tattvan – Growth

    Tattvan has been going from strength to strength. Tattvan is currently operating 5 telemedicine clinics in UP and Uttarakhand, 9 mobile centers in rural UP and 1 in Kabul. With over half a dozen successful e-clinics in India and abroad, Tattvan is treating patients in Afghanistan and parts of Africa. It is also making a foray into China.

    According to a report by Practo, online doctor consultations have increased 500% since March 2020, as five crore Indians are now accessing online healthcare amidst the COVID-19. And, this number has increased since then which has been a major challenge to the telemedicine industry.

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    Tattvan – Future Plans

    “In the future, we expect to open several dozen e-clinics across India and overseas. We believe we have the expertise and business model to bring quality healthcare to millions.” said Mr. Ayush Atul Mishra.

    Feel free to reach us and share your feedback. We would love to hear from you. Do comment us in the comments section below. Happy Reading.

    Tattvan – FAQ’s

    What is Tattvan?

    Tattvan delivers world-class healthcare to residents of cities and towns or wherever it is lacking.

    What is an e-Clinic?

    e-Clinic is a web-based clinic management system designed to help users manage and monitor their clinic over the day using any available device.

    Who is the owner of Tattvan?

    Ayush Atul Mishra is the owner of Tattvan.

    What services does Tattvan provide?

    Tattvan strives to bridge the gap by bringing the best healthcare on earth to everyone, especially to residents of small towns and cities.

    What are some startup challenges faced by Tattvan?

    The most challenging part of this business was shaping the perception that e-Clinics are no different from traditional clinics.

  • LaYuva—Share And Earn E-Commerce Platform

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by LaYuva.

    The E-commerce industry in India is growing at a very fast pace. Most of us now prefer to order our essentials online rather than buying from any brick-and-mortar shop. The revenue from the e-commerce industry is expected to grow from the USD 39 billion in 2017 to USD 120 billion in 2020. The annual rate of growth in the e-commerce industry in India is 51%, which is the highest in the world. Considering the growing popularity of e-commerce in India, Rahul Bahukhandi and Haifeng Yang(alias: Tim), founded LaYuva, in 2018. LaYuva offers high-quality imported items to the Indian consumer.

    Startuptalky interviewed the founder of LaYuva, Rahul Bahukhandi to understand and know more about the company.

    Discover more about LaYuva by reading the complete article

    LaYuva – Company Highlights

    Startup Name LaYuva
    Headquarter Gurugram
    Founders Rahul Bahukhandi and Tim Yang
    Industry E-commerce
    Revenue USD 500,000 (2018-19)
    Founded 2018

    LaYuva – About
    LaYuva – Vision & Mission
    LaYuva – Industry Details
    LaYuva – Founder & Team
    LaYuva – How It All Started?
    LaYuva – Name & Logo
    LaYuva – Product
    LaYuva – Funding
    LaYuva – Business Model
    LaYuva – Challenges
    LaYuva – Competitors
    LaYuva – Achievements
    LaYuva – Future Plans
    LaYuva – FAQ’s

    LaYuva – About

    LaYuva is a share and earn platform and provides cashback to those who share their products on any social media network and helps in sales generation. LaYuva offers high-quality imported items to the Indian consumer. It imports goods directly from manufacturers in different countries of the world and sells these imported items in India at reasonable rates.  

    LaYuva also has a share and earn feature, wherein customers can earn money by sharing the products on social media platforms. Besides, it is the first of its kind e-commerce site in India that operates on a multilevel marketing model. LaYuva is a built-in multilevel marketing model, which helps the users set up their businesses by optimally utilizing their offline and online connections.

    LaYuva – Vision & Mission

    LaYuva’s vision is to provide access to high-quality imported products and a better lifestyle for its users. Through its ‘share and earn’ feature and multi-level marketing model, the company also aims to create entrepreneurs.  

    Its mission is to build a one-stop platform for both sellers and customers where users can purchase premium imported household products and create an ecosystem that facilitates individuals to start and scale up their own multilevel marketing business.

    LaYuva – Industry Details

    The Indian e-commerce market is currently pegged at USD 36 billion and is touted to exceed USD 100 billion by 2022.

    LaYuva – Founder & Team

    Rahul Bahukhandi and Haifeng Yang. (alias: Tim) are the founders of LaYuva.

    Rahul Bahukhandi & Haifeng Yang| Founders, LaYuva

    Rahul Bahukhandi has rich experience in the mobile VAS and internet industry. He worked in organizations such as UCWeb, an Alibaba Group company and Baidu, one of the largest AI and internet companies in the world.    

    Haifeng Yang whom Rahul met during his stint with UCWeb is a Chinese citizen who has diverse experience of working in the handset and mobile internet companies including Huawei, UCWeb and Baidu.  

    The Company has a team size of 100 employees at present with around 35 of them based out of the Gurugram office while the remaining operate from China.

    LaYuva – How It All Started?

    Any startup begins with a thought or idea to change a setting which is causing inconvenience to people at large.

    Rahul and Tim were having a discussion one day as to how customers have limited options of daily household products to choose from and the available ones are highly priced. Likewise, the sellers have limited quantity and variety of products to offer and have to incur a substantial cost for procuring the products.  

    This discussion struck the idea in their mind. They thought that they could bridge this gap and make available a wide variety of high-quality imported products from international markets at reasonable rates to both customers and sellers.  

    Rahul and Tim had rich experience of working in a handset, internet and mobile VAS companies. So they decided to use this experience to create a platform that integrates the capability of the internet and provides convenience to users and sellers to shop and sell from anywhere. They established connections with manufacturers from Europe, Asia, Australia and America, and started importing products directly from them without involving any middlemen.  

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    LaYuva’s Company Logo

    The Company’s logo comprises of 3 hearts which signifies – Supplier, Platform & Customer.  

    We want to appeal to the youth and encourage them to become entrepreneurs. That explains the use of ‘Yuva’ in our name. We associate ‘La’ with fun and hence the name that struck the chord was ‘LaYuva’.

    LaYuva – Product

    While in most e-commerce platforms sellers register on the platform to sell products, LaYuva imports high-quality products and premium brands directly from international manufacturers/brands. It imports products in the fashion, clothing, electronics, beauty and skincare, home utility and home decor categories.

    The company has a robust supply chain network that spreads across Europe, Asia, Australia and America. LaYuva is working with a network of resellers who promote their products online and offline. It offers cashback on every purchase to all the customers.

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    LaYuva – Funding

    LaYuva received funding from Onion OMALL, a China-based cross-border e-commerce platform specializing in social retailing. The Company is using this fund to increase its product range and launch new product categories. It is also working to boost its supply chain network.

    LaYuva – Business Model

    The basic premise of LaYuva ’s business model revolves around Multi-Level Marketing.  

    A user can become an executive member by purchasing a goodie bag worth INR 1990/- from LaYuva. In return, the user gets a gift along with the cash coupons worth INR 2000. On becoming an executive member, a person can earn up to 40% of cashback on sharing or purchasing LaYuva’s products.    

    The next level which an executive member can aspire to reach is a manager which will require him to have 40 executive members, which includes at least 10 direct members under him. The other alternative is that the team’s accumulated sales should be over INR 1,20,000. In that case, too, the person qualifies to be a Manager.  

    On becoming the manager, the person will start getting 25% of the commission of what the executives under him will get as cashback. Thus, the manager will start getting rewarded for the chain he has formed and all sales happening through his chain will earn him extra money by way of commission. A manager can become a director by having a team of 30 managers (either Direct/ Indirect) including him/her. Here too, the other qualifying criteria to become a Director is that the Manager’s team’s accumulated sales should be over INR 50,00,000.  

    LaYuva’s Business Model

    Once the person achieves the target and becomes a director, he/she can start earning 25% commission of what his/her team will get as cashback. Over and above this, the director will also earn a 25% commission of the management bonus received by all the managers in his team in addition to 25% of his manager’s (direct +indirect) settled monthly cashback.  

    Every member, irrespective of their position will get 10% – 40% cashback in their wallet for every product they purchase or share.   There is also an instant incentive when any member builds his team and gets a new executive on board. When an executive gets another executive on board, he will get a cashback of INR 500.

    Similarly, a manager getting an executive to join the team will get INR 800 cashback for the direct executive and INR 200 for the indirect executive. In the case of a director, the cashback amount increases to INR 1000 in the case of a direct executive. For indirect executive addition, the director will get INR 200 cashback and when a manager under a director invites an executive under them, the director still gets INR 100.

    As such one can simply start to earn money through share and earn with LaYuva. Or can register with it as an executive member and start a multilevel marketing business to sell word-class imported items.

    LaYuva – Challenges

    As is always the case the initial days for any organization are the most challenging. The major challenges faced by LaYuva were, hiring and retaining a stable team to take care of operations, identifying sources for importing products and managing the financial cash flow of the business.

    We managed to sail through all the challenges and have successfully completed one year of operations.

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    LaYuva – Competitors

    Though there are many major players like Amazon and Flipkart in the e-commerce market, LaYuva is unique in its own way. While in most e-commerce platforms sellers register on their platform to sell products, LaYuva imports products directly from the manufacturers. Thus, LaYuva procures imported goods at low cost and passes on its customers’ benefits.

    LaYuva – Achievements

    LaYuva has successfully expanded its customer base. It is now delivering products to Delhi, Noida, Ghaziabad, Chandigarh, Pune, Gurgaon, Nagpur, Mumbai, Ahmedabad, Kolkata, Bhubaneshwar, Indore, Bangalore, Hyderabad, Lucknow, Kanpur, Jammu & Kashmir, Ludhiana, Mohali, Gangtok, Nainital, Jabalpur, Chennai, Surat and Gandhinagar.  The company earned a revenue of USD 5,00,000 in 2018-19.

    LaYuva – Future Plans

    LaYuva plans to expand its supply chain network to import quality products from more countries. Also, it’s ready to sell products in other SEA countries apart from India. The company plans to add more product categories in the future.

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    LaYuva – FAQ’s

    What is LaYuva?

    LaYuva is a share and earn platform and provides cashback to those who share their products on any social media network and helps in sales generation.

    Who is the founder of LaYuva?

    Rahul Bahukhandi and Haifeng Yang. (alias: Tim) are the founders of LaYuva.

    Which type of business model does LaYuva follow?

    The basic premise of LaYuva ’s business model revolves around Multi-Level Marketing.  

    Where is LaYuva located?

    LaYuva is located at Gurugram, India. It is also operating its business in China.

    Who are the competitors of LaYuva?

    There are many major players like Amazon and Flipkart in the e-commerce market with who LaYuva competes.

  • Propstory—Data-Driven Platform for Real Estate Buyers and Investors

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by the organization it is based on.

    In the next ten years, the real estate sector is expected to grow to a US$ 1 trillion economy from over US $150 Billion today. The digital contribution of advertising, content marketing & pre-sales processes are meager as of today while we see a heightened move towards an aggressive digital push whereby spends are growing anywhere from 20-30% there is still a vast gap in real estate compared to other consumer industries.

    Think of a genuine home buyer looking for a property in a metropolitan city of Mumbai or NCR. He has a choice of several thousand projects that are going on at any point in time, and all he needs is one property that satisfies his needs – budget, timelines, and features. It is a tough market for such home buyers and you cannot attract them merely using price as a bait. That’s the opportunity Propstory wants to grab. It wishes to empower the ecosystem whereby the transactions are enabled through data, facts & technology instead of assumptions and future government policy.

    Propstory envisages being the most sought after information-driven platform for the vast real estate sector to establish a connection between buyers & real estate companies. They do it by lowering down pre-sales and marketing for real estate to 5-7% of the overall industry. Read more about PropStory Company Profile, Success Story, Founders, Funding, Business Model, Revenue, Growth, Idea, Work Culture etc.

    PropStory – Company Highlights

    Brand Name PropStory
    Founders Ashish Mahajan, Bhagwandas Paliwal
    Founding Year July 2015
    Headquarter Gurugram
    Sector Real Estate
    Company Name Kuotient Realty Pvt. Ltd.

    PropStory – What is PropStory?
    PropStory – Founders and Team
    PropStory – The Idea
    PropStory – Name and Logo
    PropStory – How It All Started?
    PropStory – Product / Service
    PropStory – Business & Revenue Model
    PropStory – Customer Acquisition
    PropStory – Growth and Revenue
    PropStory – Funding
    PropStory – Advisors and Mentors
    PropStory – Competitors
    PropStory – Future Plans
    PropStory – Founder’s Advice
    PropStory – FAQs
    PropStory – Conclusion

    PropStory – What is PropStory?

    PropStory is a group of Entrepreneurs, Marketing professionals, Designers & Engineers who are passionate about enlightening people about the dos and don’ts of Real Estate in India. The experts personally visit the top properties in any city and then put up an extensive described post regarding the property on website. It is a Data-Driven Platform for Real Estate Buyers & Investors.

    PropStory – Founders and Team

    Bhagwandas Paliwal & Ashish Mahajan Co-founded Propstory.

    Ashish Mahajan – Co-Founder, PropStory

    Both are engineering classmates from IIT Bombay, Batch of 1999. However, both had pursued very different career paths for over a decade before coming together to set up the company in the year 2015.

    Ashish is deeply networked in the real estate and finance industry. He has worked in the real estate investments division at private sector lender IDFC in Mumbai for over 7 years. While Bhagwandas is a technocrat and has a background of handling complex technologies at Yahoo, AOL and other MNCs.  

    Propstory Team

    We are currently a 10 member team with people from varied backgrounds – engineering, finance, accounting, architects and commerce. We are a pretty lean but highly efficient bunch of people working from Mumbai and Bangalore.

    PropStory – Founder’s Advice

    One must explore their own capabilities beyond regular education.

    While we had the support of parents who were very open-minded, probably an attitude to take risks was an essential trait we missed early on in our lives.

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    PropStory – The Idea

    When Ashish used to work with a top-notch real estate firm, he found that it was difficult to asses different properties and projects.

    The data was made available from different sources but were not quite unreliable. The big disconnect was the real market feel of the person looking at a project. This is the same problem most homebuyers face. Further, in such a crowded market for any developer stand out it was essential that his marketing is focused on the buyer sets most likely to qualify for his project. This was the problem I wanted to solve. – Ashish said.

    I started a portal where I used to publish stories about property and areas in Mumbai. Soon we also started to cover Delhi NCR, Bangalore, Pune, Hyderabad and to some extent Chennai.

    From few hundred visits a day we clock close to 100,000 visits a month now. Over time we established a strong business in digital marketing driven by our content.

    We were narrating our own experiences of visiting properties and discussions with real estate companies. Essentially it was a project “Story”. Thereby it was only apt that we call it “Propstory”.

    PropStory Logo

    While the realty sector is a traditional one, we wanted a simple logo with younger buyers in mind. One which can appeal digitally and is more vibrant. This allowed us to create our logo which has a bright colored theme and represents the cityscape.

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    PropStory – How It All Started?

    Initial days were quite challenging – for we had to convince the industry to look at content marketing favorably. The otherwise strong focus on achieving sales at any cost or physical advertising was something we could not have changed in a day. Further, we wanted the developers to become more open in sharing data and facts on the properties. These were not easy things to do.

    Moreover, we were making a business out of it; thus we required sponsorships for our activities, again a thing never heard of in this space. Slowly and gradually we saw traction for the huge players in the sector and this is where we started seeing good traction.

    PropStory – Product / Service

    Our content development and marketing services bring us most of our revenues. We market the right content and disseminate it efficiently to drive in most quality inquiries for realty firms. Our methodology helps a property buyer understand the project in a better way than any other conventional sources.

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    PropStory – Business & Revenue Model

    Our revenue comprises sponsored content & digital lead generation activities. We are entirely focused on the real estate sector in India (at this stage). Our proprietary marketing models have helped our clients derive the best output from our digital activities.

    We have recently built a much-needed business application to smoothen the pre-sales process in the real estate business. We are currently in the test phase before commercializing the same.

    We earn revenue from content marketing & digital marketing campaign for top real estate firms in the country. We expect to commercialize a new business application soon, and that will be additional revenue for us.  

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    PropStory – Customer Acquisition

    We used various social and business networking tools such as LinkedIn, Facebook pages & references to connect with the business leaders in real estate. From there on we convinced Mumbai’s leading developers to work with us. That was the start of our monetization journey.

    PropStory – Growth and Revenue

    Our major business is driven from 5 cities – Mumbai, NCR, Bangalore, Pune & Hyderabad. We believe these markets offer the most value in the real estate sector i.e. 60-70%. Thus, fortifying in these cities is crucial for us before moving to smaller cities and towns.  

    We have grown our revenues from INR 1.5 lacs in FY 16 to INR 1.80 Cr. in FY 18 and are on our way to rise to INR 5 Cr in FY 19. Various leading realty firms work with us and consider us their important and dependable digital partners.

    PropStory – Building Work Culture

    Knowledge sharing is very essential for us. All members talk to each other on different challenges at work. And as such there are no barriers to approach other team members or even founders.

    We frequently arrange meetups for Mumbai and Bangalore teams to work together, so that the understanding, rapport and synchrony between all increase. While we are a fast-growing startup, providing work-life balance to our employees is also a top priority.

    PropStory – Funding

    After bootstrapping for nearly 18 months, in 2017, PropStory raised an angel round of $120,000 led by Abhishek Bhatewara, a member of angel investor platform Mumbai Angels; Vivek Shah, head of investment banking at Chinese securities and brokerage major Haitong Securities; Suraj Saharan, co-founder of logistics startup Delhivery; Paras Arora, co-founder of Tea Halt, a tea-based restaurant chain; and a few other angels participated in the round. We have grown over 10 times since then and also diversified into more business lines.

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    PropStory – Advisors and Mentors

    We have been mentored by a few industry leaders including real estate developers and financiers. This helps us to have a better and greater understanding of the business needs and orient ourselves.

    PropStory – Competitors

    While there is no direct competition we compete with a variety of players in the market consider the larger realty sites. Digital agencies and classifieds like Quikr, 99acres may be considered as closest. Though the differentiation is that PropStory is purely a content marketing platform, and does not engage in any kind of transactions

    We have a strong focus on content that no one else has. We are driving audiences to our strong factual content acquired from project sites.

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    PropStory – Future Plans

    We plan to enter at least 2 international markets with our content marketing services. We are in discussion with developers at Dubai for some time now. Over the years to come, we will set up processes to automate the data collection procedure. We have also developed a new business application which is in its testing phase right now.  That is likely to drive rapid growth for us.

    PropStory – FAQs

    What is PropStory?

    PropStory is a group of Entrepreneurs, Marketing professionals, Designers & Engineers who are passionate about enlightening people about the dos and don’ts of Real Estate in India. It is a Data-Driven Platform for Real Estate Buyers & Investors.

    Who are the Founders of PropStory?

    Bhagwandas Paliwal & Ashish Mahajan cofounded Propstory.

    Who are the competitors of PropStory?

    Digital agencies and classifieds like Quikr, 99acres may be considered as closest. Though the differentiation is that PropStory is purely a content marketing platform, and does not engage in any kind of transactions.

    How much revenue does PropStory earn?

    Their revenue has grown from INR 1.5 lacs in FY 16 to INR 1.80 Cr. in FY 18 and are on way to rise to INR 5 Cr in FY 19.

    How does PropStory make money?

    It earns revenue from content marketing & digital marketing campaign for top real estate firms in the country.

    PropStory – Conclusion

    PropStory is a content platform for the real estate industry. The organization has been floated by professionals with several years of experience in Real Estate investing, private banking, and internet technology. The Team is further supported by professionals with real estate, income tax, and legal backgrounds. All involved have graduated from premier institutions including IIT, ISB, and ICAI. Propstory have become the most dependable marketer in Indian Real Estate in less than 2 years since they started this journey. This is just the beginning!

  • iAugmentor : AI-Driven Personalised Mentor

    The corporate sector is growing fast. An increasing number of employees are entering the corporate sector every year, and training this growing number of people is a major task. However, like everything else, the magic touch of technology has affected the corporate training sector as well. Edtech companies are coming up with innovative ways and combined with technologies like artificial intelligence, AR etc, edtech is changing the face of corporate training.

    Today be it school education, higher education or corporate training the learners prefer to learn by doing and experimenting rather than just absorbing information and data. To cater to these changing needs of learners in the corporate sector, iAugmentor, a Gurugram based startup has introduced personalized courses for corporate trainees. This is a one of its kind platform that provides personalized mentor for every individual user. Besides the courses are designed keeping in view the learning curve of individual learners and makes the process of learning seamless, effortless, fun and engaging.

    StartupName iAugmentor
    Headquarter Gurugram
    Founders Pratik Marwah, Sameer Sikka & Arindam Sen
    Sector Edu-Tech, e-learning
    Founded 2016
    Parent Organization iAugmentor Labs(P) Ltd

    About iAugmentor
    Founders of iAugmentor
    How was iAugmentor Started
    iAugmentor – Name, Tagline and Logo
    What is iAugmentor
    iAugmentor – Revenue Model
    iAugmentor – Funding and Investors
    iAugmentor – User Acquisition
    iAugmentor – Startup Challenges
    iAugmentor – Competitors
    iAugmentor – Awards
    iAugmentor – Growth
    iAugmentor – FAQs

    About iAugmentor

    iAugmentor is a revolutionary technology platform, marking a departure from traditional learning methodologies, which aims to augment the skills of an individual through continuously assessing the learners’ progress and suggesting a learning road map accordingly. The company designed a first-of-its-kind learning platform giving access to a personalized mentor to every individual who desires to learn/ to augment (increase/enhance) his/her skill sets to achieve his potential. iAugmentor is currently dealing in the corporate training sector.
    iAugmentor envisions to revolutionize the teaching and learning system by providing technology-enabled, discovery-based and sector-specific learning experiences.

    The Ed-Tech space is booming with more and more Investors and users showing interest. The training industry in India itself is in Billions and most of the companies are opting for technology solutions to cut costs and get efficiency or Return of Investment on their spends.

    iAugmentor Founders

    iAugmentor was founded by Pratik Marwah, Sameer Sikka and Arindam Sen.

    Pratik Marwah is the youngest business face of iAugmentor. He has been into Institutional Sales and started his career from a start-up in 2010 selling subscription to Colleges & Universities across India. He has worked in various roles in companies like CoCubes.com, Monster.com and CommSure Knowledge Solutions.

    Pratik is responsible for Business Development, Marketing & Finance for iAugmentor.

    iAugmentor Team
    iAugmentor Team

    Sameer Sikka is a veteran in the corporate training industry. He brings on board an experience of almost 20 years working with the foremost brands in India and abroad. iAugmentor’s learning and content are developed under his supervision.  Sameer works with the vision to put all his years of experience in the platform.

    Arindam Sen is the technology brain of the company. He has built the product from scratch with a vision to make it scalable and sustainable for the clients.
    He is a serial entrepreneur and came on board with the idea of iAugmentor after exiting from his previous venture FWT Educational Pvt Ltd. Currently, he is also part of ‘Edusen’ a company providing training & inputs on strategic growth to startups across industries.

    How was iAugmentor Started

    Pratik, Sameer and Arindam met each other through a common friend. They shared the passion to do something new, and started meeting each other and would discuss new business ideas over drinks. It was February 2016, when over such casual meetings, the founders stumbled upon the idea to start iAugmentor.

    iAugmentor was primarily created to address the need of college students who face issues in Communication Skills during an interview and enhance their employability. The idea was to create a virtual mentor through technology for those who are shy and cannot perform in front of a crowd. Though during the start, the company had a great response from the university management but later dipped as the downloads for iAugmentor was very low. However, the founders were determined to make iAugmentor a success and after doing some market research, the company was pivoted to a corporate training edtech company

    “We raised more funds through angel investors from Dubai and then pivoted our Business Model to corporate training at the end of 2017 when our 1st client Nokia got on board. We realized the actual strength of the product and spent the whole 2018 only catering and learning from 2-3 flagship clients which helped us build the product” narrates Pratik.

    Currently, iAugmentor is a technology-enabled assessment & learning platform which enables personalized, adaptive and experiential learning.

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    iAugmentor is a combination of three words–

    • ‘I’ which stands for personalized.
    • ‘Augment’ which means increase/augment
    • ‘Mentor’ meaning Guide.
    iaugmentor
    iaugmentor

    iAugmentor’s tagline is “let’s make learning come alive”

    What is iAugmentor

    The idea behind iAugmentor is to provide a personalized mentor to individuals to augment their skill sets, through cutting edge technology & a whole gamut of learning articles. iAugmentor is a platform that brings together technology, human intervention and a whole gamut of learning activities under one roof with the intention of making learning more effective, intimate and accountable.

    Anyone looking to upgrade his or her skills on communication has an option to do physical training in person by trainers or through an E-learning platform which is readily available in the market. iAugmentor is the next generation technology which acts as a personalized mentor and is very different from any E-learning product. It’s an Artificial intelligence-driven, gamified and assessment-based learning App which directs users to learn content based only on their weak areas in any course structure.

    Each learner has an option to avail learning through Videos, reading articles, games, ppts, cartoons, games, quizzes, animations, peer – to – peer learning & simulated role-plays to provides adequate exposure and deep understanding of concepts with implementation details and their applications. iAugmentor’s training content and methodologies have been developed through collaborative research by a globally diverse set of educationists, psychologists, corporate leaders and life skills experts.

    ReA-(Response Analyser) which is another technical feature that helps users practice workplace situations by recording there video or audio and get benchmark their performance against an expert response.

    Some USPs of iAugmentor are–

    • AI-backed Personalization, which helps the user get a personalized learning path and asses his own learning graph to ensure that learning is according to his interest, skill and needs.
    • Lets the users learn by doing.
    • iAugmentor’s ‘Bite-size chunk microlearning’  feature lets the user learn short bites of content at a time.
    • It allows for spaced repetition that instills the learning in the user’s mind.
    • Lets users learn through experiment and game thus making learning engaging and fun

    AI is the flavor of the season and more and more companies are looking for automation on the same. New Millennial joining the workforce is more friendly with technology rather than physical intervention. The world is moving with Classroom without walls where the learner will have the option to choose and solve issues using technology. Artificial Intelligence and Augmented reality are moving very fast and in the next few years technology will be the only solution to learning.

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    iAugmentor – Revenue Model

    iAugmentor is a B2B mobile learning & gamification platform which sells subscription services of its APP in two models-

    SaaS Model: The client can use iAugmentor’s Ai Based Learning Model for behavioral training inside the organization like business communication, presentation skills, etc where games are also a part of the program.

    PaaS Model: The client has an option to upload or create its own courses on the APP and use for induction training etc.

    Each of the above is sold through subscription costs Monthly/Quarterly or yearly depending upon the requirement. The price starts from INR 2000 per user on a quarterly basis which also includes clients using the platform to create their own courses as per requirements in the same price.

    iAugmentor – Funding and Investors

    iAugmentor has raised two rounds of angel funding worth USD 250,000.

    Date Stage Amount Investor
    September 2016 & November 2017 Angel Investments USD 250,000 RAIN(Rajasthan Angel India Network), Mr.Samir Elwani & Me.Ehab from Dubai

    Our investors have been our mentors/advisors who have taught us to grow and never doubted our ideas or plans.

    iAugmentor – User Acquisition

    iAugmentor, being into a B2B business involves a long sales cycle where a lot of stakeholders are involved. The company started its business with clients whom the founders knew through their previous experiences in the industry. All the 3 co-founders chipped in with their connects and expertise in the field and ended up meeting people and closing business.
    In the first 2 years of business, the Co-Founders were the sellers and creators of iAugmentor. Once it grew in terms of clients and funding, the team was expanded. From the start of 2019, iAugmentor started hiring more salespeople who helped the company reach out to corporate. It has recently started marketing digitally too which has been giving good rewards.

    “Since the inception, we have focused on building a really cool product hence only invested in people and the product. As a company we relied more on tie-ups and partnerships in India and abroad” Pratik says

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    iAugmentor – Startup Challenges

    The long sales cycle is a major challenge iAugmentor is facing.

    As Pratik says, “One of the major challenge that we have always faced and still trying to improve upon is: reducing the sales cycle to close any client. Long gestation period and payment structures have been an issue to keep the cash flows going.We had to raise investment to survive and push really hard with clients to make up for pending payments. There have been times when founders have not taken salaries and lived on Credit cards for almost 6-8 months because we have invested everything we had in the company to keep it afloat”

    iAugmentor – Competitors

    Though there are other players operating in the corporate training domain, iAugmentor has no direct competition as it is the only Indian start-up that has designed a learning platform giving access to a personalized mentor to every individual learner. It is a one of its kind brand to offer an assessment-based learning tool that is personalized and adaptive medium that intuitively suggests a roadmap to an individual as per the learning tendencies, learning competencies and learning proclivities, constantly tracking progress as well.

    iAugmentor – Awards

    iAugmentor has been featured as the top 10 startups in the Ed-tech space in 2017 & 2018 by various magazines like inc42 and CEO magazine etc.

    The Founder of iAugmentor Mr.Pratik Marwah was also invited to the world convention of International Telecommunications Union in Kenya after being adjudged as the top 5 startups in ICT across the world.

    iAugmentor – Growth

    iAugmentor is currently extending its services in Egypt, Kuwait, Kenya, Malaysia & Singapore. The company has been growing at the rate of 100% year on year whereas with new tech features and product lines it is already sitting with purchase orders worth 1 million USD in the current year which should take iAugmentor to 400% growth rate by the end of this financial year.

    iAugmentor is working with reputed clients like Ericsson, Nokia, Hanu Software and Tata Power.

    The company recently launched its services with a mobile operator ZAIN in the Middle East as sole education providers in VAS model for its 22 million-plus subscribers on April 2019.

    iAugmentor plans to move to total gamification backed by  artificial intelligence-based learning by the next quarter and also raising funds to venture into AR/VR. The company also aims to introduce a B2C model by FY 2020.

    iAugmentor – FAQs

    What is Augmentor Labs?

    iAugmentor is a revolutionary technology platform which is a first-of-its-kind learning platform giving access to a personalized mentor to every individual who desires to learn his/her skill sets to achieve his potential.

    Does iAugmentor use AI?

    Yes, it is an Artificial intelligence-driven, gamified and assessment-based learning App which directs users to learn content based only on their weak areas in any course structure.

    Is iAugmentor Indian company?

    Yes iAugmentor is an Indian company headquartered in Gurugram.

  • LAIQA – Best Sanitary Napkins available in India

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by the organization it is based on.

    The scenario of feminine hygiene is fast changing in India. There was a time when there were many taboos associated with menstruation, and menstrual cycles were perceived as something unclean and shameful. However, thankfully the situations are not the same today. Now, with women becoming more educated, financially independent and aware of her body, the way the menstrual cycle is viewed has changed. Along with it has changed the market for feminine hygiene products in India. Demand for quality feminine hygiene related products has increased and many companies are coming up with innovative products to meet this growing demand.

    One such promising startup in the feminine hygiene sector is Laiqa. Laiqa sanitary pads are made from the highest quality absorbent materials – feather soft, chlorine-free & with reduced plastic-offering protection from rash, allergies and irritation, which makes Laiqa one of the safest and best sanitary napkins available in India.

    StartupTalky interviewed Laiqa co-founder Ali Mir to know more about this startup which is envisioning to empower women to embrace and celebrate menstruation by making it a comfortable period.

    Laiqa – Company Highlights

    Startup Name Laiqa
    Headquarter Gurugram
    Founder Ali Mir, Nazish Mir & Monica Bindra
    Sector Feminine Hygiene
    Founded February, 2019
    Registered Entity Name Mohar Organics Pvt Ltd

    About Laiqa
    Laiqa – Industry Details
    Laiqa – Founders
    Laiqa – The Idea and Starting Up
    Laiqa – Name, Tagline and Logo
    Laiqa – Business Model
    Laiqa – Customer Acquisition
    Laiqa – Challenges
    Laiqa – Competitors
    Laiqa – Achievements
    Laiqa – Work Culture
    Laiqa – Advisors and Mentors
    Laiqa – Productivity Hack
    Laiqa – Future Plans
    Laiqa – Founder’s Advice
    Laiqa – FAQs

    LAIQA – Idea

    About Laiqa

    LAIQA creates a hassle-free period for its consumer, right from product order to acquisition and experience. It offers a subscription model and a hotline number (functional 24/7 within Delhi NCR) promising same day delivery – to further smoothen your periods. Laiqa wants to help the Indian woman move past the stigma attached to menstruation by creating a platform for safe, healthy and comfortable discussion

    LAIQA has designed individual and combo packs to suit the needs of different Indian women:  With that each pack is a value-added pack, a free panty liner is provided to build the culture of a clean period.

    Laiqa is currently offering the following products–

    • A pack of 10 Ultra-thin day pads designed for moderate flow (1 Panty Liner-Free)
    • A pack of 10 Cosy-fluff night pads designed for heavy flow (1 Panty Liner Free)
    • A pack of 20 Panty-liners designed for everyday discharges and spotting
    • A pack of 15 Sanitary Pad – 10 Ultra-thin Day pads and 5 Cosy-fluff night pads. Designed to cater your flow at any point of your period. (2 Free Panty Liners)
    • A combo box for you to personalize according to your needs. Choose a combination Day and Night (Ultra-thin and Cosy-fluff) pads that will suit your flow for the month.

    LAIQA pads have a unique combination of features and functionalities coming together to make the perfect product. What differentiates Laiqa pads from most other sanitary pads available in the market are its features like, high-quality feather-soft top sheet, with a breathable bottom sheet, allowing breathability for your privates. The pads are rash-free, chlorine-free, fragrance-free, and protect the consumer from UTIs and yeast infections while providing them the best possible comfort.  

    The napkins are designed keeping in mind the hot and humid climate of India. Excessive amounts of perspiration and moisture make the use of sanitary napkins uncomfortable. Laiqa napkins are manufactured using a negligible amount of plastic. While conventional sanitary napkins carry 70%-80% plastic, Laiqa pads have only 7% plastic presence and come in disposable bags and cardboard boxes that are made entirely of paper – making them 100% biodegradable & recyclable.  

    Laiqa gives a platform to the users which encourages them to tell their own truths- share their own stories. This creates room for discussion, which further leads to discoveries and offers help in a space that is otherwise neglected due to constructs of shame and embarrassment.

    The best part is that the sanitary napkins are delivered to the doorstep.

    Laiqa products
    Laiqa products

    Laiqa – Industry Details

    • The Indian sanitary napkin industry is dominated by 3 players, holding a market share of 52% WHISPER 24% STAY FREE and 15% Sofy, totaling 91 %.
    • This Industry has done business worth $508 million in the last financial year (2018-2019).
    • There 42.7 million consumers in India. 18 million Urban and 24.7 million Rural using sanitary napkin
    • Industry expecting to grow by 80% till 2021.  

    Laiqa – Founders

    Ali Mir, Monica Bindra and Nazish Mir are the founders of Laiqa.

    Laiqa Founders/Owners
    Laiqa Founders- Monica Bindra, Ali Mir and Nazish Mir

    Ali Mir studied Econometrics in his undergraduate and numbers are his forte while managing the business. Ali worked at Accenture London for 2 years, prior to founding Laiqa.

    Laiqa co-founder Nazish Mir comes with a background in Management and Entrepreneurship.

    Monica Bindra is a Chemical Engineer from BITS Pilani with 15 years of experience in marketing research

    “We are from different backgrounds, which gives us the ability to bring all our different experiences together to one table – allowing various perspectives to be highlighted” –  Ali Mir quotes

    Currently, there are 10 members in the Laiqa team.

    Laiqa – The Idea and Starting Up

    Laiqa was started with the mission is to transform the experience of acquiring, using and enquiring about feminine hygiene and provide high quality, comfortable products for the consumers.

    “I was doing my 9 to 6 Job at Accenture when my cousin called me howling over the phone, concerned I rushed to meet her. She had lost a friend to TSS (Toxic Shock Syndrome). I went home thinking about how we could cure this problem if she was at the receiving end, I was pretty sure many more were in the same boat. That’s where the urge to provide a safe reliable product came through”  Laiqa co-founder Ali Mir said explaining the idea behind the startup

    It was Nazish who came up with an idea to alter an enhance female hygiene quality and supply in India and Ali soon joined Nazish, as he felt the urge to be part of the change that the feminine hygiene market needs.

    Ali and Nazish met with Monica early in their journey – she carried the same passion to help women in treating their bodies with better products and quality care. The trio found resonance in one another’s beliefs and ideas and decided to join efforts in market research and product analysis over a period of a year and 9 months.  

    “We put together a team consisting of the right resources, a product like no other and services that guarantee that you attain your pads in a wholly hassle-free manner. Laiqa strives to ensure a stress free, hassle free & allergy free period” – Ali said

    LAIQA’s name was an amalgam of having drawn inspiration from 3 separate sources to come up with a whole new self-definition. LAIQA mean the following:

    Laiqa Logo
    Laiqa Logo
    • The Laika dog: The first living being to go into space and orbit the Earth was a Russian female dog by the name of Laika. As per the founders, through Laiqa, they want to take feminine health & hygiene and launch it into a whole new space of comfort and compassion – while drawing a halo of sustainable growth in orbiting the planet.
    • ‘Laayak’ in Hindi: The word literally meaning ‘deserving,’ drew us to it very naturally as we believe all women are in fact ‘laayak’ of the best care for their menstruation, their vaginas their health and their environment.
    • LAIQA in Arabic: The dictionary definition of this word is ‘elegant’ – which for time immemorial has been highlighted as a predominantly feminine human trait. Again here, the pull was two fold – one, to acknowledge that yes, it is a product/service/safe space for women and two, to take the word elegant and cause it to mean whatever each individual woman chooses it to mean for herself.  

    LAIQA’s main tagline is: Let’s create a period of change (because that’s what we want LAIQA to be – a different, more careful and mindful avenue into treating our bodies, minds and environment.  

    Other tag-lines being used by Laiqa for marketing are:

    a)   Embrace a new cycle: to bring to notice the difference Laiqa is about

    b)  The hassle-free period: The ease & extra care it offers its users on the 5 most trying days of their every month.

    c)  Good for her, good for Earth: How the pads are toxin free & biodegradable – making them good for your health and for the environment

    d)  With you, every phase of the way: acknowledging how the female mind, body, form shift and dances like a water body along with the phasing moon  

    Laiqa’s logo is the phasing moon: reinforcing how change is a constant in the life of every person, especially a woman. The menstrual flow is exactly like the waters of the ocean, in sync with the alterations that take place during the monthly cycle of the moon. With this, not only does our physical form experience change but also the mental state with its mood alterations and simply handling PMS

    Laiqa – Business Model

    Laiqa contract manufactures the finest quality product for the consumers. Branding the product in accordance with market gap – an informative, educative and advocative brand. The company has a personalized targeted distribution network, marketing efforts and efficient use of logistics make the business model unique.

    Being a startup, we want to evaluate where the consumer finds it most convenient to attain the product, due to which we have kept all verticals of purchasing the product available.

    Laiqa products are available online, through their website, E-commerce portals and also offline in chemist stores. Besides, there is a Hotline Number that helps with urgent deliveries.    

    Laiqa – Customer Acquisition

    To understand what the consumer wants, Laiqa conducted a survey of 1500 women in NCR. Using the data, the company was able to design 5 different types of napkins to suit their demand.  

    We took the 5 napkins and made 300 consumers use all 5 and went with the napkins that were accepted by 98% of the consumers. This gave us the confidence we needed to steer our business in the desired direction.

    The products were launched on Valentines’s day, i.e 14th February 2019.

    We started with the theme of love – but we focussed on turning it inward and making an occasion of love about SELF LOVE To attract consumers.

    Laiqa was promoted across all digital platforms. The company made its products available on its own website, 7 e-commerce portals and in 50 shops pan NCR,  till date. Promotions were also done at DU colleges. Besides, awareness building campaigns were organized at corporates like TCS and Wipro. Laiqa also has a strong Customer Relationship Management that has resulted in repeat consumers. With the subscription model being a hassle free options consumers are shifting to the subscription.

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    Laiqa – Challenges

    According to Ali, getting people to believe and trust is an uphill task. The Laiqa team was formulated in May 2018. They made contact with all future vendors a good 6 months in advance, vendors, distributors, logistics, PR, marketing everything was planned from the get-go.  

    It took us all of 6 months to convince people we were the real deal and we are here to stay – Ali recalls

    Laiqa – Competitors

    Whisper, Stayfree, Sofy, Nua and Carmesi are some competitors of Laiqa. While everyone is in the business of creating the same sort of product – obviously there are variations in how each company is trying to provide its own value proposition.

    Feminine hygiene brands like LOLA, Glossier and Shethinx have been greatly inspiring for us through our teething phase as a brand.  

    Laiqa – Achievements

    We are on the rise up, with month on month showing a 158% growth from February to March 2019. Yes, it is a very small duration of time, but the acceptance of the product is obvious.  

    The consumers are buying into Laiqa’s products due to the marketing campaign #ComfortChallenge where consumers can go to the Laiqa site and within the first click avail a free sample. Within the first month, Laiqa already supplied its product to 12 different states in India.

    As informed by Laiqa co-founder Ali Mir, till March 2019 Laiqa was able to attract over 750 consumers on the company’s website. Out of these 250 are repeat buyers who are likely to shift to subscription within the first 3 months. Within just one month of its operation, Laiqa dispersed 5000 boxes in the market through their offline distribution and sold 46% of the stocks.

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    Laiqa – Work Culture

    Team Laiqa is constantly working towards bettering one another – both via active and passive reinforcement. The team believes in letting everyone focus on their forte and job and offering support in whatever form it is required. Ali, Nazish and Monica believe in giving the team members the power to make decisions so that every individual has their experience.  

    LAIQA is a small family of working hands that care for one another – which is what has comfortably slipped into our brand’s language and ethos too. Support is a word we use a lot around the office.

    Ali is driven by sports, so most of what he has learned about team building comes from there. He believes in giving everyone a chance to be themselves and display their talent and most importantly.  

    I do not believe in the concept hierarchy, we all sit together, eat together and work together. Yes, there are decisions that are made on an individual level but when it comes to work and office operations there is no hierarchy and there never will be.

    Laiqa – Advisors and Mentors

    Harmeet Bindra is the adviser and mentor of Laiqa. He is the CEO of Leixir Resources.

    Laiqa – Productivity Hacks

    Team Laiqa has a weekly saturday which, as its name suggests, is a day to regroup, rethink, collect their thoughts and bounce some new crazy ideas off one another and inside our own heads.  

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    Laiqa – Future Plans

    Laiqa is looking to capture 13,60,000 Consumers from Tier 1 cities, New Delhi, Gurgaon, Mumbai, Bangalore, Tamil Nadu and Hyderabad in the next 3 years. This is .07% Of Urban Consumers Using Sanitary napkins.

    Laiqa – Founder’s Advice

    “Make sure your heart is in it – make sure it’s a group of people you can trust to create something with. It’s like choosing a partner to have a child with – you need to be able to depend on one another to pick up slack wherever necessary” –  Ali Mir

    Laiqa – FAQs

    Who are the Founders of Laiqa?

    Ali Mir, Monica Bindra and Nazish Mir are the founders of Laiqa.

    What is Laiqa?

    Laiqa sanitary pads are made from the highest quality absorbent materials – feather soft, chlorine-free & with reduced plastic-offering protection from rash, allergies and irritation, which makes Laiqa one of the safest and best sanitary napkins available in India.

    Is Laiqa an Indian brand?

    Yes

    Is Laiqa biodegradable?

    Yes

  • ShiftKarado—Leading Packing & Moving Services Providers

    ShiftKarado is one of the leading technology-driven packing and moving services providers in India. It operates in the competitive and unorganized relocation market to simplify the relocation process for the customers.

    Even though it was random, the name ShiftKarado easily connects with the Indian customers and it’s quite easy to remember and recall, which also helps in creating brand salience. Accordingly, the logo of ShiftKarado is designed which symbolizes the smooth and time efficient relocation from one place to another. In this article, we have discussed the business model and services provided by ShiftKarado the Leading Packing & Moving Services Providers which is headquartered at Gurgaon, India. Read the full article top know more about ShiftKarado.

    ShiftKarado—About
    ShiftKarado—Company Highlights
    Shiftkarado—Vision & Mission
    Shiftkarado—Founders
    Shiftkarado—The Product/Services
    Shiftkarado—Business & Revenue Model
    Shiftkarado—Major Challenges
    Shiftkarado—Competitors & Work Culture
    Shiftkarado—Growth & Funding
    Shiftkarado—Future Plans
    Shiftkarado—FAQ’s
    Shiftkarado—Conclusion

    ShiftKarado—About

    Started with a very focused aim to resolve the then-prevailing issues in the relocation industry, ShiftKarado is one of the leading technology-driven packing and moving services providers in India. It operates in the competitive and unorganized relocation market to simplify the relocation process for the customers.

    Amidst the chaotic landscape of Indian relocation industry where the customers used to suffer the detrimental consequences of obscure services provided by many unorganized players, the co-founders realized that digital technology could streamline a majority of the aspects of the industry. Here, we are interviewing the founder Mr. Atul Mithal to learn about his journey of ShiftKarado.

    ShiftKarado Logo

    ShiftKarado is focused on the domestic market and the Indians are the main target audience. As the purpose of ShiftKarado is to give instant relocation solutions to the customers, the co-founders considered it very important to think of a brand name that reflects this purpose as well as a sense of Indianness at prima facie. Assuming the role of customers asking for packing and moving services, there came only one thing in mind—ShiftKarado. The questions such as “Hume apna ghar shift karanahai, karado!” helped them coming up to a conclusion that ShiftKarado would be a right choice to name the brand because “Hum Shift karate hai.”

    How It All Started?

    It was in the year 2015 when this big idea of starting a tech-oriented relocation company struck Mr. Atul Mithal, the Founder of ShiftKarado. After the idea stuck, Atul was joined by other co-founders, Sahil Mithal, Aulina Mithal Sood and Ashish Mullick who imparted their knowledge onto him and diligently collaborated to lead the formation of what ShiftKarado is today.

    ShiftKarado—Company Highlights

    StartupName ShiftKarado
    HeadQuarter Gurugram
    Founder Atul Mithal
    Sector Logistics
    Founding year 2015

    Shiftkarado—Vision & Mission

    The mission that ShiftKarado began with is to hand over easy access and complete control of relocation projects to the customers using efficient technologies. It wants to become all-time relocation partner which focuses on creating additional value for customers. It is destined to plug the gaps in the fragmented relocation segment in India and provide relief to the stressed and perplexed customers through reliable and affordable relocation services.

    Shiftkarado—Founders

    Atul Mithal

    Atul is the first ever Indian President of FIDI (International Federation of International Movers), which is the umbrella organisation of international removals and relocation companies. He is also the founder and chairman of Star Worldwide Group, an internationally acclaimed company that provides fine art handling, relocation services, event & exhibition logistics and information management services.

    Sahil Mithal

    Sahil shoulders the responsibilities of being architect and technical Lead. He is a Computer Science graduate from College of William & Mary, Virginia, USA. He pursued FIDI EiM (Essentials in Moving) course in Brussels and became versed with the intensive knowledge of moving processes. Before ShiftKarado, he gained vital experience in the international industry of relocation and transportation by working with Star Worldwide Group, the parent company of ShiftKarado.

    Aulina Mithal Sood

    After doing her schooling in Delhi, she moved to the USA for pursuing a double major in Economics and Business Administration at Clark University. Later on, she completed the programmes such as Essentials in Moving, Masters in Moving, and Leaders in Moving offered by the FIDI (International Federation of International Movers) Institute for training the aspirants in moving and relocation management.

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    Shiftkarado—The Product/Services

    ShiftKarado App Service

    The spectrum of ShiftKarado’s services comprises of packing and moving services for household, office relocation and vehicle transportation. As far as household goods are concerned, the company takes care of everything from fragile crockery, books to valuable appliances while providing transit insurance. For office relocation, from shifting servers, moving and storing office documents to relocating desks and chairs, ShiftKarado helps to plan the entire office move to make it as seamless as possible. Additionally, as home relocation is complete only when the family vehicle moves along, ShiftKarado provides secure transport for a customer’s vehicle, from bike transport to car shifting.

    Shiftkarado—Business & Revenue Model

    Business Model

    ShiftKarado operates through its website and mobile app having a simple user interface to serve the clients across the nation. The customers can fill an online form on the website shiftkarado.com or mobile app planning their relocation move all by themselves and get a customized instant quote in less than ten minutes.

    The ShiftKarado mobile app works exactly like any other food ordering app—one needs to plan their move and pay for it and the team ShiftKarado will arrive on the day of moving bringing with them all the essentials required to shifting the house or office. What’s more interesting that the customers can track the status of their planned move in real-time.

    Revenue Model

    Though ShiftKarado mainly deals directly with the customers offering one-to-one relocation services, it is also engaged in taking third-party consignments and services on a frequent basis.  

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    Shiftkarado—Major Challenges

    Initially, it was a challenge for ShiftKarado to encourage the customers to put the information for planning the move. To overcome this, ShiftKarado upgraded the website and app with intelligent templates that auto-populates the information and details so that the user only has to select what applies to his/her move. This template model resolved most of the issues as the items in the predefined list are configured in segregation of 1bhk, 2 bhk or 3 bhk.

    Shiftkarado—Competitors & Work Culture

    Competitors

    ShiftKarado gives a tough competition to other players in the relocation market, including Agarwal, EzMove and Pikkol.

    Work Culture

    The success of startups hails the commitment, dedication and the strengths of the employees. And, we strive to encourage all these qualities in our employees so that they not only perform best at work but also learn the rules and power of self-governance and self-motivation. We create a positive, healthy, and productive work environment where each employee is given opportunities to identify and polish their forte allowing them for both personal and professional growth. And, this is the key to achieve employee satisfaction and customer satisfaction, in turn.

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    Shiftkarado—Growth & Funding

    Growth

    ShiftKarado leverages the technology to substantially increase the customer base assorted from the various cities of India. It has established a strong foothold in Delhi, Chennai, Bangalore, Hyderabad, Chandigarh, Mohali, Gurgaon, Noida, Greater Noida, Faridabad, Jaipur, Kolkata, Ghaziabad, and Navi Mumbai. It is registering the growth of 20% on MoM basis, which marks its increasing popularity among the masses. Available on Play store, ShiftKarado has hit over a 10,000 downloads adding to its massive user base.

    Funding

    Though it was entirely bootstrapped ever since it was founded in 2015, ShiftKarado recently raised funding of Rs 5 Crore from Star Worldwide Group in various rounds. The funds are being used to enhance the services and deploy more resources for expanding the business reach and improving customer satisfaction.

    Shiftkarado—Future Plans

    After strengthening its presence in some of the largest metro cities in India, ShiftKarado is eyeing to gain PAN-India presence, tapping on every city and town. The goal is to achieve the turnover of Rs. 50 crore by 2021 and for this, the team ShiftKarado is all buckled up.

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    Shiftkarado—FAQ’s

    Why should I use ShiftKarado Packers and Movers?

    ShiftKarado Packers and Movers is backed by a team consisting of experts in technology and operations. The management team had earlier founded and continues to successfully run the Star Worldwide Group.

    I am shifting to a new place, what do I do?

    Shifting can be a daunting and tension-filled activity for most. We at ShiftKarado would love to help and reduce any stress when it comes to moving your household goods. Simply visit our site or download our App, where you can share the details of your move at your convenience, get instant pricing and pay the booking amount. We will manage everything from there on.

    Does ShiftKarado manage local shifting or Inter-City moves?

    ShiftKarado’s experienced team manages both local shifting and Inter-City moves.

    Will I need to pack?

    We feel that as the customer you have the right to choose whether to pack or not. If you would like to pack yourself – please go ahead. We will do the needful post that. Alternatively, you can also avail of the services of our experienced packers, who will pack each item with due care.

    What will be the cost?

    ShiftKarado has created a proprietary algorithm and calculation engine to provide you with instant pricing. Once you enter the move details and item list, our Insta-Price calculator will provide you with the charges. The days of waiting for someone to organize a survey and get you a quote are now a thing of the past!.

    Does ShiftKarado provide storage services?

    Yes, ShiftKarado Packers and Movers offers storage services. We have professionally managed warehouses located at Delhi NCR, Mumbai, Bangalore, Chennai. Please contact us for further details.

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    Shiftkarado—Conclusion

    Shift Karado Packers and Movers is backed by a team consisting of experts in technology and operations. The management team had earlier founded and continues to successfully run the Star Worldwide Group. Star Worldwide Group, founded in January 1996, headquartered in New Delhi, India, is one of the leading companies in international relocation services, fine art handling, event & exhibition logistics and information management services. The Group operates through 6 offices in major cities of India. These include Delhi, Mumbai, Bangalore, Chennai, Guragon and Faridabad and serves more than 100 countries through a network of 500 Global Alliance Partners across the world. Our growing team consists of over 200 committed and highly trained professionals. We have used state of the art technology and sophisticated algorithms to bring you our easy-to-use App. Just download it or visit our website and leave the rest to us.

  • Kuants- Algorithmic Trading Made Easy for Retail Traders

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by the organization it is based on.

    Algorithmic trading is quite a buzz word among the stock traders community. People are excited about how a computer program can replace a manual trader in a disciplined, scalable, and automated manner to place trades in the stock markets. Being a technology-heavy method of trading, terms like, arbitrage, NSE server racks, etc., often meet the eye of retail traders. SEBI (Securities and Exchange Board of India) allowed algorithmic trading in India in 2009 and since then it has captured over 50% of the trading volumes in India. A major contribution to this is the HNIs and big brokerage and investment management firms who have access to the technology required to perform algorithmic trading.

    Retail traders are not able to exploit the advantages of algorithmic trading due to the costs of technology involved, that can amount from anywhere between INR 1 to 5 lacs per year. But thankfully, there are startups, that are allowing retail traders also to reap the benefit of algorithmic trading.

    Kuants, a Fintech based in Gurugram, is making algorithmic trading easy for those who cannot code themselves and those who are not comfortable in using the readymade algorithms available in the platform.

    StartupTalky interviewed Kuants co-founder Ayush Gangwar to get an insight into the startup.

    Kuants – Company Highlights

    Startup Name Kuants
    Headquarter Gurugram
    Founders Ayush Gangwar & Mohit Bansal
    Sector Fintech
    Founded 2017
    Parent Organization Meanbox Technologies Private Limited

    About Kuants and How it works
    Kuants Founders/CEO
    Kuants – Name, Tagline and Logo
    How was Kuants Started
    Kuants – Startup Launch
    Kuants – Revenue Model
    Kuants – Funding and Investors
    Kuants – User Acquisition
    Kuants – Startup Challenges
    Kuants – Competitors
    Kuants – Awards & Recognitions
    Kuants – Growth and Revenue

    About Kuants and How it works

    Kuants is a startup that is enabling retail traders to do algorithmic trading in the Indian stock markets in a cost-effective manner through its AlgoLab. Founded in Dec 2017, by Ayush Gangwar and Mohit Bansal, the vision of the startup is to ensure that technology never acts as a constraint ever to a stock trader in exploring the domain of algorithmic trading.

    People can write their own algorithms through the web-based AlgoLab, test it on years of historical data and live trade automatically through a single click from the lab itself. For those who are not tech-savvy, Kuants takes care of the trading on behalf of the users so that the users can gain the most out of their investments.

    The product is a web application that people can simply log in via Google at algolab.kuants.in. Just after login, they are presented with their dashboard from which they can navigate to different sections like the Backtest page, the help center, a SMART marketplace and their previous strategies.

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    Kuants lets users do algorithmic trading in two ways–  

    1. Algorithmic lab: Here users can create their own trading algorithms,  and Backtest on Equity, Futures, Commodities and Forex without any code.  Algorithm lab comes with an In-Built Live Execution system with top brokers across the globe. Besides it also offers the users a chance to earn by sharing the algorithm.
    2. Smart Algorithms lets the users Live trade on verified Algorithms developed by peers. Users are given the flexibility to change the algorithm anytime without any locking period.

    Some attractive features offered by Kuants are–  

    • Simple Process of starting Algorithmic trading: Users can backtest anytime and from anywhere simply by logging in to the account  
    • Easy Result Analysis: Thorough Quantitative coverage is done for every algorithm tested  
    • Professional Tools are provided which facilitates optimization, stress testing, paper trading and large scale backtesting within minutes.  
    • Ready to Trade: each time a backtest is complete, the algorithms are automatically converted to trade ready format.  

    Differing from the conventional backtesting system, Kuants has integrated all the individual components like data feed, backtesting code, result metrics in a prebuilt format.

    Kuants – How it works

    The Key USP is that people can write trading algorithms without having to learn any programming language like C, Python Java, etc.

    Emphasizing on uniqueness of the Platform Ayush says, “We have developed an expression based format that automatically converts simple English language based format into a code. This enables traders and quant researchers don’t need to focus on getting the programming right and they can just focus on the code algorithm development and testing”.

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    Kuants Founders/ CEO

    Kuants is co-founded by two IIT Kharagpur graduates Ayush Gangwar and Mohit Bansal.

    Founders Kuants
    Ayush Gangwar (CEO) and Mohit Bansal (CTO)

    Ayush Gangwar is the CEO of Kuants. He holds a Bachelors and Masters degree from IIT Kharagpur. Prior to founding Kuants, he used to work as a part-time Research Consultant at WorldQuant LLC, successfully developing trading algorithms for the US stock markets for a period of 3 years.

    Mohit Bansal is the CTO of Kuants. Prior to joining Kuants, Mohit worked as a data scientist.

    The name “Kuants” is a derivative of quantitative researches and IIT Kharagpur. Ayush credits a lot of his work to his alma mater and the idea of attaching the initials with what the company software does looked convincing enough and also acted as a small gesture to IIT Kharagpur from the founder.

    The tagline, being ‘Where Trading meets Technology’, represents the vision and approach of the company. The logo has been designed with the concept of two different vertices being combined together at the single platform that is Kuants.

    How was Kuants Started

    Kuants was instituted with a view to solving the hassles that the founders themselves faced while doing algorithmic trading.

    “Algorithmic trading needed a lot of programming, and utmost accuracy needed to be maintained in the entire process from start to end and. The maintenance of the code also was a task in itself which took away the focus from trading to developing the technology behind trading. From this experience, it was decided to create a common platform that trades and quantitative researchers can use focusing only on the trading part rather than technology infrastructure” says Ayush.  

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    Kuants – Startup Launch

    Kuants launched the first version of Algolab, then simply known as backtesting system through a press release in June 2018.

    “Algolab’s launch garnered a lot of attention and was instrumental in getting the awareness of our product to the correct target audience. After months of hard work put in by the tech team of developing the backend architecture, it was good to see the amount of traffic we were able to handle that day” Ayush recounts.

    Again, for the first 3 months, the company offered all services on a free-trial basis, which helped it acquire customers and customer feedback.

    Kuants – Revenue Model

    Kuants has taken a freemium approach to its Algolab, with basic features free and premium features of a monthly charge of INR 1999. In the premium version, people can do extensive backtesting as well as live trading on their algorithms in the stock markets, by opening a DEMAT account.

    Kuants has tie-ups with Motilal Oswal Securities Ltd (MOSL) as a sub-broker, so the users need to open the  DEMAT account with MOSL for trading through Kuants. Besides earning revenue from the users, Kuants also earns revenue through Brokerage sharing model with MOSL and by trading its own captive money.

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    Kuants – Funding and Investors

    Kuants raised two round of seed funding till date.

    Funding Date Funding Stage Funding Amount Investor
    November 2017 Seed Undisclosed India Accelerator
    Jaunary 2018 Seed 50 Lacs Mr. Pankaj Chpra & Mr. Ankush Gupta

    Kuants – User Acquisition

    For Kuants, organic marketing techniques have worked really wonders to attract customers while interesting email campaigns are created to retain these customers.

    As Ayush says – “The money we have spent till date is only for the email campaigns and that’s because our user base grew exponentially that our email services provider refused to handle that many volumes of email ids and content for free. We would say it’s a problem we loved to have”

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    Kuants – Startup Challenges

    A major challenge was to keep the pricing of the Algolab well within the reach of a retail trader. Transforming a technology that costs around INR 1,00,000 to something that will cost around INR 16000 per year, that is an 84% drop, needs innovative technology methods and implementations that provide a better experience. After numerous sessions of brainstorming, the Kuants team was able to develop the product which is affordable for retail traders.

    Kuants – Competitors

    Streak, Quantopian, Quantconnect, Amibroker are a few competitors of Kuants.

    Having a competitor is always a blessing as it always enables a startup to do something bigger and better, that repeats as a positive and growth-oriented vicious circle for the industry. – Ayush

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    Kuants – Awards & Recognitions

    Kuants was selected by Morgan Stanley, the global financial technology giant for its CTO Summit, held in Oct 2018. The company was selected from among over 120 startups across Asia working in the fintech domain. The team presented its products and offering to the reveiw committee and was well lauded for its efforts and technological innovation.

    Kuants – Growth and Revenue

    Kuants launched the first version of the backtesting system in July 2018 and has seen an impressive month on month organic growth of 17% in users. Over 20,000 algorithms have been back tested till date(2019) on over 45000 years of data and have generated a trading turnover of INR 30 crore till date through its platform.

    Kuants aims to achieve monthly recurring revenue of Rs 67 lakhs and Rs 3.7 crore in the financial year 2019 and 2020 respectively.

  • CoHo: Best Co-living Space In Delhi and Bangalore for Millenials

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by CoHo.

    Migration has considerably increased both within the country and abroad. The reasons for the same are many but the most prominent being, in search of employment options and education. Moving to a new place breaks the monotony and unravels a whole new world. However, finding the right place to live in a new city, is a difficult task indeed. Nevertheless, CoHo has got that covered.

    CoHo is a Gurugram based startup that provides the best Co-living option specially designed to accommodate the Millenials’ needs and aspirations.

    CoHo – Company Highlights

    Startup Name CoHo
    Headquarter Gurugram, India
    Sector Co-Living
    Founders Uday Lakkar
    Founded 2015
    Funding $3 Million
    Parent Organization ZR Management Pvt. Ltd.
    Website www.coho.in

    About CoHo and How it Works
    Co-living Industry Details
    Founders of CoHo and Team
    How was CoHo Started
    CoHo – Business Model & Revenue Model
    CoHo – Funding & Investors
    CoHo – User Acquisition
    CoHo – Startup Challenge
    CoHo – Competitors
    CoHo – Growth

    About CoHo and How it Works

    CoHo is a tech-enabled platform pioneering the concept of co-living spaces in India with its managed apartments and villas for a hassle-free living experience for millennials. The company provides ready-to-move-in shared accommodations on a rental basis for young professionals and students in India. CoHo is currently operational in Delhi, Gurgaon, Noida and Bangalore.

    CoHo co-living spaces come with all services for hassle-free living like housekeeping, WiFi, DTH Cable, repairs & maintenance, etc. Besides these, there are provisions for self-help amenities like Smart Locks, fully-automatic washing machines for laundry, ironing facilities, microwave and induction oven, fridge, tea/coffee machine, etc. The online concierge in the resident app makes sure everyone has a smooth stay at CoHo.

    Coho Logo

    CoHo has these 3Cs as its DNA –

    • Comfort – ready to use premium accommodations for a comfortable stay.
    • Convenience – forget about repair, maintenance, housekeeping, internet or power woes. CoHo will take care of it.
    • Community – You no longer need to feel lonely in a new city. Enjoy recreational lounges, fun filled events and sessions with like minded residents and be a part of the CoHo community.

    The core belief of the team is to transform the way millennials are living today in tier 1 & 2 cities across India. The USPs that CoHo boasts of are its young and vibrant community and the technology it uses to make the residents stay in CoHo delightful.

    CoHo community engagements are something which every resident looks forward to during their stay at CoHo. CoHo organizes various events, sessions and meet-ups for the residents, so that there’s no dull moment after work, holidays or on weekends. Community events act as another platform for young professionals & students living in the CoHo ecosystem to interact and engage with each other.

    CoHo believes in heavily leveraging technology to ensure a smooth stay for its residents. CoHo Resident App acts as a one stop solution for all day-to-day engagement like customer on-boarding, fee payment, complaint redressal, privileged offers, community engagement, rating experience etc. Besides, technology forms the strong backbone of all back-end processes for efficient rapid scale-up. Both technology and community engagement in each CoHo space has been key to growing CoHo’s community both emotionally and culturally.

    CoHo Residents can also avail a host of offers from their brand partners like Zomato, Beer Cafe, Max Healthcare, Fitso, Shuttl, VLCC etc.

    “There’s TV and DTH connection, high speed Wi-Fi, a pool table, a foosball table, mini golf, PS3 and regular housekeeping and maintenance, so I’d say the decor and amenities clearly set CoHo apart from hostels or PGs. The look and feel of the space is young, vibrant and energetic. Patterns in the wall paint, theme-based posters, wall arts and quirky cushion covers everywhere.”

    One has to opt for a meal plan that includes daily dinner and lunch only on weekends, as most of CoHo’s residents are young professionals who are rarely in for lunch. They have over 30 meals and the food is prepared by a professional chef provided by a third-party vendor. The CoHo team sets the basic menu, but it’s altered according to the preference of the residents. Regularly, the CoHo team reaches out to residents through the app seeking for their inputs and preferences. Based on the feedback, the menu is altered frequently to ensure the residents’ palate stays happy.

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    Co- Living Industry Details

    The 150 million urban residents that it is poised to add over the next 15 years will make India the “trailblazer” of co-living in Asia-Pacific.

    “Younger generations, fast evolving consumer trends, and the potential scalability of the (Indian) market is a real drawcard for startups and developers looking to enter the (co-living) market,” a JLL report added.

    There are 45+ Million millennials (Age group of 18 to 32) who are living in cities with high inward migration. The market size is currently pegged at approx. $93 Billion. The industry has recently picked up pace and will thrive in the coming 5 years with more players and capital coming to this industry.

    Founders of CoHo and team

    Uday Lakkar and Amber Sajid are the Founders of CoHo.

    Founders of CoHo
    Uday Lakkar and Amber Sajid

    Uday Lakkar is the founder & CEO of CoHo. He is an An IIM-Ahmedabad alumni, who worked as an investment professional, consultant and financial analyst across organizations like McKinsey, Morgan Stanley, Ireo, Capital18 and EXL Service. His first venture, Zocalo.in, that went on to become one of the most successful broker-free listing platforms for PGs, hostels, shared apartments has equipped him the right knowledge that allowed him to drive CoHo towards leading position in the co-living space.

    Amber Sajid is the Co-founder of CoHo. He has 20+ experience in Real Estate with Ireo, DLF and Barista before taking up Business Development at CoHo.

    Currently CoHo has a team of 100+ people across functions of Technology, Sales, Marketing, Design, Operations & Facility Management.

    How was CoHo Started

    Uday launched Zocalo.in in 2014, which was a marketplace model for finding rental accommodations broker-free. While running Zocalo, Uday saw the actual and substandard quality of the spaces which are available for millenials. Uday realized that there is huge room for improvement in this segment which led to the pivot towards CoHo.

    CoHo was launched in 2015-end. Uday shares several instances like that of his friends from IIM-A struggling to find an accommodation in India’s largest metro city for more than a couple of months simply because of discrimination based on community background; another instance that he recollects was when he was shunned from entering so many residential societies in Gurgaon simply because he wanted to stay with his other bachelor friends from McKinsey.

    Even now we see notice boards saying “Bachelors and Dogs are not allowed here“. We feel that the overall quality of youth accommodations (for students and working professionals) in India is in an abysmal state with inconsistent services, poor infrastructure and no technology whatsoever.

    There is a crying need for a trusted brand with promise of consistent services at affordable price points in long stay accommodations segment and the team at CoHo is trying to create exactly that, and the response from the market they have received till now has been a testimony to the same.

    CoHo – Business Model and Revenue Model

    The CoHo business model runs on an asset light model. The company takes assets for long lease, then add its signature furniture, design, décor and rent it out to individual millennials for long stay. Residents pay a monthly fee which includes all the furniture, appliances, recreational amenities, housekeeping services, WiFi, repairs & maintenance etc. Typical double sharing room in CoHo ranges from INR 10,000 to 16,000 across different locations.

    CoHo – Funding & Investors

    The CoHo funding has raised more than $3 Million in two rounds till date.

    Date Stage Amount Investor
    January 2019 Venture Round – AdvantEdge Founders
    April 2016 Angel Round – Calcutta Angels

    CoHo – User Acquisition

    Coho relied upon their previous company Zocalo as a starting point to acquire the first few customers and it helped them immensely to have a smooth take off. In their process of user acquisition, referrals played a huge role on Day 1 and even today.

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    CoHo – Startup Challenges

    Major challenges faced are in terms of spreading awareness of the concept and trust building given that this industry suffers from deficit of trust over time and unprofessional approach from the brokers and service-providers alike. The problem is a bit more pronounced in markets like Delhi NCR in particular, which are huge in size yet quite an unprofessional market overall, leading to dissonance among young customers. CoHo is trying to exactly address this trust deficit issue by creating a trusted brand that promises and delivers high quality services & experience to its residents consistently given that this is typically a high-touch experience product and not an impulsive purchase for the user.

    CoHo – Competitors

    NestAway, StayAbode, Zolo and Colive are some major competitors of CoHo. Again, a huge segment of the market is still dominated by the traditional hostels or PGs, or youngsters taking apartments together in the absence of a systematic co-living space brand in India.

    CoHo – Growth

    At present, CoHo has expanded from Delhi NCR to Bengaluru. Along with this, CoHo caters to institutes like IIT Delhi, Pearl Academy, Indian School of Hospitality, Max Hospital directly as B2B partners.

    Coho has been covered extensively by leading news agencies like CNBC, Forbes, Entrepreneur, The times of India, The Telegraph, Fortune, Business Standard, India Today, The Hindu and others.

    It has also established B2B partnership with leading brands like Pizza Hut, Beer Café, Foodpanda, LensKart, Shuttl, InnerChef, Sutra pub, VanityCube etc.

    Over the recent year and a half, CoHo has witnessed a 5x growth to 3,000+ beds with INR 24 Cr annualized revenue run-rate across Delhi NCR & Bangalore. They are now looking to rapidly scale to a pan-India level with 25,000+ beds in the next 12-15 months by building on the waitlist for consumers and deep data driven understanding of the millennial lifestyle.

    The CoHo company also intends to expand to Pune, Hyderabad, Chennai, Mumbai and other Tier I cities of India soon.

    Frequently Asked Questions – FAQs

    Who is the Founders of CoHo?

    The CoHo Founders are Uday Lakkar and Amber Sajid.

    How expensive is CoHo?

    Typical double sharing room in CoHo ranges from INR 10,000 to 16,000 across different locations.

    Where is CoHo operational?

    At present, CoHo is operational in Delhi NCR and Bengaluru but intends to expand to Pune, Hyderabad, Chennai, Mumbai and other Tier I cities of India soon.

  • CityFurnish – Rent Furniture Affordably and Easily

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by CityFurnish.

    Furniture, appliances and interior equipment adds life to any space be it a home/ office/ gym or a restaurant. These units besides keeping space organized, makes our lives easy and efficient. However, owning high quality, well designed, highly efficient furniture and appliances could cost you a fortune.

    Solving this issue is a Gurugram based startup, CityFurnish. With CityFurnish, one can own high quality furniture and appliances based on affordable rental subscriptions, rather than spending a fortune on buying them. CityFurnish provides a wide array of products within the domain of furniture and appliances on rental subscription. Here is a how CityFurnish is making a mark for itself in the Indian furniture rental Industry.

    Read about CityFurnish Founders, Competitors, Growth, Funding, Business Model, Revenue, Awards etc.,

    CityFurnish Highlights

    Startup Name CityFurnish
    Headquarter Gurugram
    Sector Online Furniture and Appliances Rental Subscription
    Co-Founders Neerav Jain , Saurabh Gupta
    Founded 2015
    Parent Organization CityFurnish India Pvt Ltd.
    Website cityfurnish.com

    CityFurnish – About and How it Works
    Furniture and Appliances Industry Details
    CityFurnish – Founders and Team
    CityFurnish – How it Started?
    CityFurnish – Name, Tagline and Logo
    CityFurnish – Business Model and Revenue Model
    CityFurnish – User Acquisition
    CityFurnish – Startup Challenges
    CityFurnish – Funding and Investors
    CityFurnish – Advisors and Mentors
    CityFurnish – Awards
    CityFurnish – Competitors
    CityFurnish – Future Plans

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    CityFurnish – About and How it Works

    CityFurnish (CityFurnish India Pvt Ltd.) provides products ranging from furniture, furnishings, consumer appliances and fitness equipment on rental subscription. Besides offering high quality rental products for residential purpose, the company also has an accelerating presence into the commercial and hospitality segments

    CityFurnish’s vision is to be a benchmark in the country’s Furniture Rental Industry. The brand is currently servicing Delhi NCR, Bengaluru, Mumbai, Pune, Gurgaon, Ghaziabad/Noida and Hyderabad and plans to expand its business soon.

    The key focus area for CityFurnish founder, Neerav Jain is to drive the Company towards growth by way of strengthening the brand and by leveraging upon inherent strengths of the business, offering a one stop solution to customers for their complete furniture and furnishing needs.

    This is how CityFurnish Works-

    1. Customers can choose from the variety of products, packages and add-ons available, if there is no package catering to your needs; you can make your own package by adding the individual items in your cart.
    2. Customers need to make an advance payment for one month and provide some documents for the KYC process.
    3. Once the payment is done and documents are provided, the products will be dispatched within a period of a maximum of 72 hour.

    CityFurnish is revolutionizing the furniture industry by providing  quality furniture and home appliances on easy monthly rental. Renting furniture is the new way to live, and is easy on the pocket. Other benefits of renting furniture are that you don’t need to be stuck with the same old furniture for years and hence, get a chance to renovate the home quite often, as and when one desires. You can also change the furniture according to your needs and not have to deal with the hassle of buying/selling, shifting and relocating.

    CityFurnish’s products are crafted in their own state of the art manufacturing facility based in Rajasthan and are thoughtfully designed to provide utmost comfort.

    Furniture and Appliances Industry Details

    The Indian Furniture Market is anticipated to register a CAGR of 13.38% during the forecast period i.e. 2018-2023. The  market is expected to reach USD 61.09 Billion by the end of 2023.  Further, the India furniture market is anticipated to achieve a Y-o-Y  growth rate of 14.30% in 2023 as compared to the previous year.

    The technological  advancements such as availability of high speed internet networks such  as 4G and spiked absorption of smart gadgets is boosting the e-retail sector in India. These advancements further provide ease to the customers to buy furniture through online channels. Additionally, the growing online furniture selling companies are creating a great boost to the furniture industry.

    While, the total furniture market is $20 billion and growing at 15% YoY, Rental market currently is valued at $6 billion in India. The team at CityFurnish estimates that in the next five years the total market for rental furniture would be above $20 billion in India.

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    CityFurnish – Founders and Team

    Neerav Jain (CEO) and Saurabh Gupta (CTO) are the founders of CityFurnish.

    In a career spanning 3 years, Neerav worked in various key positions at Climpex Furniture and his family business Chandra shekhar Exports before founding CityFurnish. Neerav has extensive experience in furniture industry in managing sales, marketing and Business management (B2B and B2C) and formulating strategies for growth with an overall business perspective.

    CityFurnish Founders
    Neerav Jain (CEO) and Saurabh Gupta (CTO)

    Saurabh Gupta, is the co-founder and CTO of CityFurnish. He completed his M.Tech from IIT Roorkee. Before joining Neerav Jain as the Co- founder at CityFurnish, he worked with Vodafone and Amdocs and has experience spanning 10 years. Saurabh is a skilled technology  professional and possesses expertise in digital marketing.

    Currently CityFurnish has a team of 100+ member across 7 cities. Work culture is value driven to provide value to their customers. At present, they are hiring aggressively and aims to have 200+ staff by end of 2020.

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    CityFurnish – How it Started?

    Neerav hails from a family of furniture-makers in Jodhpur, and thus he had a fair idea about the furniture market. One thought – which was the absence of an alternative to buying expensive furniture for short term had struck Neerav and had not left him until he finally established, CityFurnish. He along with his team has conducted, 200+ interviews to validate the idea. Receiving positive response, CityFurnish took the shape of reality.

    When we started, almost 99 percent of people in India bought furniture. Renting and subscription was a very niche category because  it was looked down upon as a compromise on either product or service.  We were trying to change that perception and influence user behavior.  We did not want our customers to feel inferior for renting furniture- said CityFurnish founder Neerav Jain

    Neerav wanted to explore the rental space that had picked up in India. Mainly, with the increasing salaried young adults living away from their hometowns and moving houses regularly. For such individuals who are constantly on the move, owning the necessary furniture like beds, sofas, tables not only makes a dent in their bank account but also makes city-hopping harder. Hence, to encash upon such population of the community, Neerav worked upon creating a platform for rented furniture.

    When we started, we were more focused on acquiring customers. Now, we want to retain more. So, we are offering a 30-40 percent price benefit to renewing customers. We have also launched a free relocation service for customers who are moving cities in the middle of their subscriptions.

    CityFurnish started with just 50 rentals (or subscriptions) in Gurugram. Since then, the startup has grown to about 12,000+ live subscriptions in three years, with a presence in Delhi-NCR, Bengaluru, Mumbai, Pune, Gurgaon, Ghaziabad / Noida and Hyderabad.. It has also set up 8 fulfillment centers in 7 cities. CityFurnish offers furniture for a minimum rental tenure of 3 months. As the tenure increase, the rental per month reduces, to make it affordable for user in long run.

    The name CityFurnish intends to highlight the company’s prime target audience along with the core service they are providing. It also stands for the commitment of the team at CityFurnish to furnish any city for their users – hassle free and affordably.

    ‘ Renting Sets You Free’ is the tagline of CityFurnish.

    CityFurnish Logo

    CityFurnish – Business Model and Revenue Model

    The CityFurnish Business Model underwent a slight change to increase customer retention. Initially, CityFurnish followed hotel booking model. This model included asking people for a start date and an end date for renting. As a result, most of the users subscribed for a short period. Now, they have moved to a  Netflix-style subscription model, and that has helped them increase  customer retention from 35 percent to more than 52 percent.

    CityFurnish has packages suiting wide sections of the community ranging from students, family to corporate setup. These packages are priced on the basis of monthly subscriptions. The basic package starts at INR. 900/month and goes up to INR 4500/month.

    The unique feature about CityFurnish that sets it apart from its competitors is their end-to end services. Besides designing and manufacturing its own premium furniture, CityFurnish, unlike many of its peers also controls the end-to-end value chain from product sourcing to fulfillment and delivery. It even services installation and maintenance requests from customers.

    “We  not only have in-house designers and manufacturers, but our team also  provides the ‘wow’ factor for customers. For instance, our delivery boys  will roll out the dining mats or tuck in the bedsheets. There is no  third party involved, and we control the entire user experience.”

    A premium service comes at a premium cost, of course. An average monthly subscription for a 2BHK flat costs about INR 4,000-5,000 on CityFurnish. However, prices fluctuate city-wise due to regional factors.

    Home furniture accounts for over 60 percent of CityFurnish’s subscriptions. Since recently, its commercial customers have been growing with shared workspaces gaining ground  in India. Its current clientele consists of large corporates like  Toyota, Indian Oil, and Samsung, as well as local startups

    CityFurnish – User Acquisition

    For the first 100 customers, CityFurnish used techniques like interview at metros and office hubs, expat meets, broker channel etc. Later on, they have adopted broker tie ups; referral marketing; expat Partnerships; relocation and moving company partnership as strategies to expand their scope and reach among their customers. Besides these strategies, CityFurnish also released coupons regularly to both retain their customers and get new customers.

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    CityFurnish – Startup Challenges

    In India furniture market is pretty big. However, 90% of the buyers prefer offline shopping furniture due to trust deficit about the quality, which is a big challenge for any furniture renting startup. Nevertheless, Neerav’s family legacy in furniture making and his experience in the domain has helped him create sophisticated, elegant and quality furniture and thereby, provide CityFurnish customers a “superior experience”.

    At the service end, providing white glove delivery experience involved lot of operations challenges. However, CityFurnish was able to overcome the same by training and organizing workshops for its installation and delivery team.

    CityFurnish – Funding and Investors

    The CityFurnish funding has seen it raise a total funding of around $5.2 million till date.

    CityFurnish raised close to $600,000 from Times Group-owned Brand Capital, and a few undisclosed angels. CityFurnish also received $150,000 from Y-Combinator against 7 percent equity stake. In its latest round of funding, CityFurnish raised $5 million in June 2019.

    Here are details of funding received by CityFurnish:

    Date Stage Amount Investor
    June 2019 Series A $5m Paul Buchheit, Soma Capital, Venture Highway, Steve Chen
    March 2019 Seed Round $150K Y Combinator
    July 2016 Seed Round $600K Brand Capital
    December 2015 Seed Round – –

    CityFurnish – Advisors and Mentors

    CityFurnish by the virtue of its wide scale of operations and gaining popularity has the best of the market as their advisors and mentors. One of the prominent mentor include, Youtube Cofounder – Steve Chan, who is also one of CityFurnish’s investors.

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    CityFurnish – Awards

    Early in 2019, CityFurnish became one of the four Indian startups to be shortlisted by Y Combinator (the top see accelerator in the US) for a 12-week programme. Under the programme, in exchange of a 7 percent equity stake, CityFurnish gained mentorship,  funding, and access to top investors in Silicon Valley.

    CityFurnish – Competitors

    In the furniture rental market the main competitors of CityFurnish are Furlenco and Rentomojo. Like any domain, it faces little competition from the unorganized sector side, which constitute players like Sab Rent Karo, Rent Macha  and FlatFurnish among others.

    Nevertheless, the team at CityFurnish is confident about their business having only growth in future. They believe that their unique amalgamation of technology and product which is entirely focused on  fulfilling customer need, is what sets them apart. Since the startup manufactures and designs  their furniture at their own facility in Jodhpur, it provides them  tremendous advantage over their competitors. By having control over the quality and cost of their products, the rental startup  is able  to manage inventory at more than 95 per cent efficiency than its major  competitors and  at the same time enable a faster collection of their payments.

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    CityFurnish – Future Plans

    With more sticky customers, revenues are looking up as well. CityFurnish claims that it has hit an ARR of $3 million and its revenues are increasing 100 percent year-on-year. Subscribers, meanwhile, are growing 20 percent month-on-month with a 3 percent churn (those who drop out).

    CityFurnish has set a target of 70,000+ subscribers by 2021, with an ARR of $8 million. The company has achieved profitability and plans to double it’s turnover by end of 2020.

    As far as product range is concerned, the startup is planning to expand towards kids’ furniture. At present, their product categories include home and office furniture, consumer durable and appliances, electronics, and fitness equipment. It will launch kids’ furniture shortly as it sees it as a prospective high-growth vertical.

    “We  see it as a perfect subscription category because kids tend to outgrow  furniture every 1-2 years. Hence, it makes more sense to rent than to  buy. We’re trying to bring depth and variety to it.”

    For expansion along these lines, the startup aims to focus on the population of age group 24-38. CityFurnish plans to be the first firm in renting of furniture from India to start operation across the Globe.

    Frequently Asked Questions – FAQs

    Who founded CityFurnish?

    Neerav Jain and Saurabh Gupta are the founders of CityFurnish.

    What can you rent on CityFurnish?

    You can rent anything from home furniture to appliances to office furniture and finess equipment on Cityfurnish.

    Is CityFurnish a subscription based model?

    Yes, CityFurnish currently follows a subscription-based model.

  • Tisharth: High-End Fashion Is Now Affordable!

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by the organization it is based on.

    Whoever quoted first impression is often the last impression couldn’t have stated the truth better; people tend to generalize one’s personality and upkeep from appearances. Therefore, having a good wardrobe is more than a necessity these days. But when one looks for quality clothing from big brands, shelling out money becomes an obstacle. And if you consider international trends, the price blows through the roof! To make fashion that’s popular across the globe affordable and accessible, a venture based in India is working relentlessly and that’s Tisharth.

    Startup Name Tisharth
    Headquarter Gurugram
    Founder Shivani Jain
    Sector Fashion
    Founded 2015

    Tisharth – Introduction
    Tisharth – Industry Details
    Tisharth – Founder
    Tisharth – How It Started
    Tisharth – Name And Logo
    Tisharth – Product
    Tisharth – Business and Revenue Model
    Tisharth – Customer Acquisition
    Tisharth – Funding
    Tisharth – Challenges
    Tisharth – Competitors
    Tisharth – Achievements
    Tisharth – Technology Used
    Tisharth – Future Plans
    Tisharth – Founder’s Advice

    Tisharth – Introduction

    “Fashion is very important. It is life-enhancing and, like everything that gives pleasure, it is worth doing well”, said Vivienne Westwood. And it makes sense. Fashion makes one look appealing from the outside and confident in his/her skin. Fashion designers are constantly coming up with different designs and innovations to meet the needs of different occasions, seasons, locations, tastes, body types, etc. The creative minds are always on the prowl for inspirational patterns and designs. Shivani Jain of India is one such passionate designer who conceived her prêt clothing label, Tisharth, to meet international cuts and fits.

    Tisharth deals with women clothing that is classy and trendy. Tisharth exists to provide high-end fashion which is comfortable and high on style at affordable prices. The venture caters to the apparel needs of women of all ages and build.

    Tisharth – Industry Details

    The fashion industry in India is growing rapidly. The segment is expected to grow at 15% CAGR till 2022. A recent report forecasts the apparel market in India to be valued at $102 billion by 2022.

    Reports by Facebook, KPMG, and Nielsen narrow down to the same finding—with internet availability no longer being a hindrance, consumers in tier two and three cities are becoming familiar with brands and products through e-commerce and social media.

    Mobile platforms are expected to influence nearly two-thirds of the purchase on apparel and fashion accessories by 2022.

    Fashion industry is growing rapidly in the modern generation. People are now more careful for what they are wearing. So, Tisharth team see themselves making a fashionable future for others.

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    Tisharth – Founder

    Shivani Fashion Designer, Founder, Tisharth
    Shivani Jain, Founder, Tisharth

    Shivani Jain is the founder of Tisharth. An alumna of NIFT, Shivani started working from the early age of 19. She ran her own label in the beginning, then worked for 10 years as a designer and a fashion merchandiser before taking a sabbatical to be with her growing children. Her love and passion for fashion designing could not keep her away from work for much long, and she launched her own prêt label, Tisharth by Shivani, in 2015.

    Tisharth currently has a skeleton crew of 15 people comprising designers, tailors, embroiders, and assistants.

    Shivani Showcasing Her Creations at a Fashion Show
    Shivani Showcasing Her Creations at a Fashion Show

    Tisharth – How It Started

    There was an instance when Shivani needed a stylish dress reflecting international cut and fit but could not find it locally or online. The failure compelled her to take the mantle on herself and make such apparels available to all. She decided to launch a label that would cater to global trends, aesthetics, and quality.

    The word Tisharth has been derived from Shivani’s kids’ names.

    I took the first 4 letters of my son’s and daughter’s first names.  It was always my dream to start my very own label but I took a sabbatical to raise my children. So I  named my label after them.

    The logo is a cloth hanger with the word Tisharth hanging from it. It aptly captures the essence of fashion!

    Tisharth logo

    Tisharth – Product

    Tisharth brings you fluid feminine drapes in flattering international silhouettes.

    We are a prêt fashion label for women. We specialize in western and fusion wear. Each garment is created with a story and a different silhouette.

    The Tisharth team experiments with embroideries and fabrics to deliver high-quality apparels exuding quality and class. Moreover, Tisharth’s embroidery techniques are unique to the brand and can only be matched by haute couture labels.

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    Tisharth Apparels Showcased at Paris Fashion Week
    Tisharth Apparels Showcased at Paris Fashion Week

    Tisharth – Business and Revenue Model

    TISHARTH is based on a simple retail model. It launches two well planned collections every year. Each collection is inspired by a unique story. The collections often grace ramps and popular fashion events.

    The company sells its products through various sales channels such as fashion exhibitions, collaborative stores, online platforms, social media handles, or from its flagship store in Gurgaon.

    Tisharth – Customer Acquisition

    A Model Wearing Tisharth Creations
    A Model Wearing Tisharth Creations

    Tisharth markets itself by participating in events, exhibitions, and fashion shows. It’s highly active on social media platforms like Instagram and Facebook.

    Tisharth – Funding

    TISHARTH is a 100% sole proprietorship company. Currently, Tisharth has not resorted to any sort of funding and has sufficient capital to take care of its operational expenses.

    Tisharth – Challenges

    The early days of the startup were arduous since creating quality apparels at affordable prices was no easy feat. To break even, let alone creating profits, in such business models requires serious ingenuity. With solid determination and resolve, Tisharth started in-house production in order to achieve the standards it was looking for. When Shivani began her venture, there were only two markets for western wear in India—the retail stores of  renowned designers, and the flea markets. Her challenge was to establish a brand that was high on fashion yet affordable and easily available, in the midst of intensive competition.

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    Tisharth – Competitors

    There is no direct competition for the label. However, Shivani tells Tisharth is on par with Michael Kors, Armani, and Calvin Klein in terms of the price bracket. She draws inspiration from established brands to create new designs.

    Tisharth – Achievements

    Tisharth has presence in both India and abroad. The label is sold across various stores in Delhi, Mumbai, and Jaipur. The company has been able to allure customers from different countries courtesy of its rich catalog.

    Tisharth’s creations have been  showcased  at various Fashion Weeks. The company’s kitty consists of the India Runway Week 2017, the India Fashion Week London 2017, the New York Fashion Week 2018, the Times Fashion Week 2018, and the Paris Fashion Week 2019.  Its collections have been appreciated by all and publicized by the industry big shots as; there has been press coverage from domestic and international media as well. The venture aims to have international celebrities endorse it in the coming time.

    Nushrat Bharucha promoting Tisharth's collections
    Nushrat Bharucha promoting Tisharth’s collections

    Tisharth – Technology Used

    Tisharth makes use of excellent craftsmanship. It has state of the art imported sewing machinery for achieving flawless stitching and detailing. The in-house craftsmen create and execute impeccable apparels through deft handwork.

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    Tisharth – Future Plans

    Shivani with her team is ready to disrupt the fashion industry.

    I and want my label to be available at the stores all over the world. I want to be known as a designer with a global recognition

    Tisharth – Founder’s Advice

    Shivani believes it’s never too late to start living your dream.

    You have to believe in yourself and work really hard to achieve your goals. Always be truthful and keep your eyes open at all times, as you never know when the inspiration strikes.