Tag: gurgaon startups

  • Spinny’s Success Story – The Tech-Driven Startup Transforming Car Ownership

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations.

    Though some of us still want to go for a first-hand experience of things, a significant number of people opt for used products instead of new ones, especially when it comes to the purchase of vehicles.

    Our financial conditions have taken a tumble since the outbreak of the coronavirus pandemic, but new cars are getting costlier each day. Furthermore, as ironic as it is, the quality of these cars and their average lifespan are going down equally. Besides, for first-time buyers, going for used cars is always better as a decision. All of these reasons have boosted the sales of used cars.

    Buying used cars in India is not at all pain, but all gain today! This is primarily because of the growing used car space in India, which is dominated by promising startups that are equipped with the technology of the age. Spinny is one such used car startup based in Gurgaon, Haryana that is disrupting the segment of used cars in India.

    Read more about the brand Spinny, all the details of the used car industry, Logo and Tagline, Founders, Startup Story, Mission and Vision, history, Employees of the company, the Business and Revenue Model, Funding and Investors, Competitors, and more.

    Spinny Company Details

    Startup Name Spinny
    Also Known As Spinny Cars , myspinny, Spinny Assured Cars
    Legal Name ValueDrive Technologies Pvt. Ltd.
    Headquarters Gurgaon, Haryana, India
    Industry Automobile, Automotive
    Founders Niraj Singh, Ramanshu Mahaur, Mohit Gupta, and Ganesh Pawar
    Founded 2015
    Valuation $1.67 Billion (as of December 2024)
    Areas Served India
    Current CEO Niraj Singh
    Website www.spinny.com

    About Spinny
    Spinny – Industry
    Spinny – Logo, and Tagline
    Spinny – Founders and Team
    Spinny – Startup Story
    Spinny – Vision and Mission Statement
    Spinny – Employees
    Spinny – Business Model and Revenue Model
    Spinny – Funding, and Investors
    Spinny – Shareholders
    Spinny – Acquisitions
    Spinny – Growth and Revenues
    Spinny – Financials
    Spinny – LayOffs
    Spinny – Competitors
    Spinny – Challenges Faced
    Spinny – Future Plans
    Spinny – FAQs

    About Spinny

    Spinny is a reliable platform for used cars. Powered by cutting-edge technologies, Spinny promises simple, convenient, trustworthy transactions for all the users who look to buy and sell used cars.

    The company’s platform contains a list of automobiles with full details that the buyers can check out. Furthermore, it also includes a test drive with a 5-day money-back assurance, thereby allowing the car owners to sell their vehicles and potential consumers to buy cars in an easy and transparent manner.

    Sellers may arrange for an evaluation and accept an offer for their vehicle. Buyers may also go through the wide range of cars that Spinny offers online, choose a car, and book a test drive. Car owners may also put their vehicles for sale on the site and receive fast bids.

    Spinny eliminates the danger of buying a used car and provides users with complete peace of mind. Its multi-step filtration means that the users always have the option of selecting from a pool of certified used automobiles of the greatest quality. When a customer buys a Spinny Assured automobile, he/she will be getting a used car that hasn’t been in an accident, hasn’t had its meter tampered with, has clean records, and has been properly inspected against a 200-point checklist.

    Spinny – Industry

    The used automobile market in India was valued at $561.13 million in 2023 and is predicted to grow to $738.57 million by 2032, with a CAGR of 3.10% between 2024 and 2032.

    As opposed to the serious aftermath of the pandemic for the new car space, the impact of the COVID-19 pandemic on the industry was negligible. The industry is expected to significantly rise as more individuals desire independent mobility and new financial alternatives are incorporated into the used automobile market. Besides, after the pandemic onslaught, consumers have been forced to search for alternatives to new automobiles, and the used car sector has a lot of room for expansion in this area. Besides, manufacture and sale have also been hampered by the pandemic, which made the purchasers quickly resort to the used automobile market.

    Spinny – Logo, and Tagline

    Spinny Logo
    Spinny Logo

    Spinny has chosen red and black as its brand colors and the logo of the brand is crisp and catching, marked with the starting letter, “S”, of the brand.

    Spinny’s tagline says, “Cars you will love to buy.”

    Spinny – Founders and Team

    Spinny was founded by Niraj Singh, Ramanshu Mahaur, Mohit Gupta, and Ganesh Pawar in 2015.

    Spinny Founders (Niraj Singh, Ramanshu Mahaur, Mohit Gupta & Ganesh Pawar)

    Niraj Singh

    Spinny’s Founder and CEO is Niraj Singh. Niraj Singh has also worked as a Founding Partner at Outbox Ventures in the past.

    Ramanshu Mahaur

    Spinny and Karmabite were co-founded by Ramanshu Mahaur, who currently serves as the co-founder and CTO of the company. He was most recently a member of Adobe’s technical staff. Ramanshu graduated from the Indian Institute of Technology in Delhi with a Bachelor’s degree in Computer Science.

    Mohit Gupta

    Mohit Gupta is one of Spinny’s co-founders. Prior to joining Spinny, he worked at Flipkart from 2011 to 2014, holding several responsibilities.

    Ganesh Pawar

    Ganesh Pawar used to be Senior Manager of Business Development in Flipkart. He, then, co-founded Spinny. Now, he is building the food FMCG business at Udaan – an eCommerce-supply chain.


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    Spinny – Startup Story

    India’s used car industry has been getting a lot of attention for quite some years now. It is mainly due to the better value proposition that used cars offer, that more and more Indians are looking to opt for old cars than the newer ones.

    However, the lack of proper information that is inherent in the process of the sales of used automobiles, the absence of trustworthy middlemen, the complexity of navigating through the variety of alternatives when it comes to buyers, and finding the correct price of the vehicles for sellers have all been roadblocks in this path.

    Besides, the procedure of buying a secondhand automobile is cumbersome and overly complicated. Independents provide a wide range of rates and services to entice people to buy automobiles of dubious quality. Choosing from a pool of mint and lemon autos, for example, has a high likelihood of bad selection for a beginner. All these provided a cradle for the birth of Spinny.

    Niraj Singh, an IIT-Delhi alumni, serial entrepreneur, and investor founded Spinny in 2015. His aim to alleviate young Indians’ automobile ownership woes led to the formation of the firm. Niraj invested $500,000 of his personal money into the company. He is now backed by numerous venture capital groups and has raised close to Rs 418 crore. Niraj saw a need to provide a quality experience for individuals buying used automobiles and decided to build a simple and clear platform for customers to collect information and purchase a car.

    Niraj Singh, Ramanshu Mahaur, Ganesh Pawar, and Mohit Gupta embarked on a mission to develop Spinny in order to sift out the quintessential problems of annoyance and skepticism and break down the arduous procedure into a one-click solution.

    Buyers may rest assured knowing that all of the cars on offer have been Spinny Certified, which means they have passed a thorough assessment by our expert inspectors. This guarantees that the buyer is fully informed about the vehicle’s condition and is making an educated selection. Buyers of Spinny-certified cars also benefit from a warranty on cars acquired via Spinny.

    In addition, the organisation handles all documentation, from registration to title transfers, as well as aiding purchasers with financing their new acquisition. Spinny has finally brought actual ease and a smoother transaction to the used automobile market for both buyers and sellers.

    The Spinny business initially started in Delhi NCR in 2015 and has seen quite a growth since then.


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    Spinny – Vision and Mission Statement

    Spinny’s mission is to make car ownership accessible, simple, and delightful.

    “Our goal is for the country to trust our method, believe in and enjoy our cars”, states the company’s website.

    “Only four percent of people are satisfied with their experience of buying a used car. We are providing trust, transparency, and simplicity. Our aim is that the buyer should be able to purchase the car with the same confidence that he or she shows while buying a new car,” added Niraj.

    Spinny – Business Model and Revenue Model

    Spinny, transitioned from a customer-to-customer model to a full-stack one in which it buys, refurbishes, and sells old cars. According to the creator and chief executive officer Niraj Singh, the website sells close to 1,500 automobiles every month and is increasing at a constant pace of 15-16% month over month. Spinny hopes to roughly triple its current volume by the end of the year 2021, according to Singh.

    “There was a lot more capital available, but we wanted limited dilution in this round because our burn is very limited. We don’t have a runaway problem. It was just that we wanted to add an extra layer of security and the ability to experiment more,” Singh said.

    Spinny has over 2 lakh customers and works with around 1000 people in over 11 cities, with ambitions to grow to 6 more by the end of the year, 2021. It now offers used cars in the INR 4-8 lakh range but intends to expand its services to include both cheaper and higher-priced vehicles.

    In 2024, Spinny startup sells over 7,000 cars each month. Spinny’s online sales have also increased by 13% to reach 70% of the total sales.


    Spinny Business Model | How Spinny Makes Money
    Explore Spinny’s business model and discover how the company generates revenue through car sales, financing options, warranties, and additional services like home delivery and test drives


    Spinny – Funding, and Investors

    Spinny raised around $513.5 million in funding over the 9 funding rounds it has witnessed to date. The last funding came in the form of an undisclosed funding round from Sachin Tendulkar after the huge Series E funding round on November 24, 2021, led by Tiger Global and Abu Dhabi Growth, which helped the company join the unicorn club of Indian companies. Currently valued at over $1.67B, as of December 2024, Spinny has already become the 4th Indian unicorn startup in the used car space and the 39th unicorn startup of India to achieve a unicorn valuation in 2021.

    Date Round Amount Lead Investors
    December 14, 2021 Funding Round Sachin Tendulkar
    November 24, 2021 Series E $283M Tiger Global, Abu Dhabi Growth Fund
    Jul 9, 2021 Series D $103.30M Tiger Global Management
    Apr 7, 2021 Series C $65M General Catalyst
    Sep 27, 2019 Series B $43.7M Fundamentum
    May 21, 2019 Series A $13.2M Accel, Elevation Capital
    Nov 13, 2018 Debt Financing $4M Blume Ventures
    Jun 6, 2017 Seed Round $1M Blume Ventures

    Spinny – Shareholders

    Spinny shareholding as of November 2024 (source: Tracxn):

    Spinny Shareholders Percentage
    Niraj Singh 9.7%
    Mohit Gupta 2.6%
    Ramanshu Mahaur 2.6%
    Tiger Global Management 14.1%
    Elevation Capital 12.5%
    Accel 13.1%
    General Catalyst 6.6%
    ADFD 5.6%
    Fundamentum 5.2%
    Avenir Growth Capital 5.1%
    Blume Ventures 5.3%
    ESOP Pool 6.7%
    Others 10.9%
    Spinny Shareholders
    Spinny Shareholders

    Spinny – Acquisitions

    Acquiree Name About Acquiree Date Amount
    Scouto Scouto is an AI-powered connected car connectivity start-up. Feb 10, 2022
    Truebil Truebil is a team of young, highly motivated professionals who strive to help you buy and sell used cars in the simplest way possible. Aug 6, 2020
    HopCar HopCar is a provider of buy and sell car. Free Inspection. 15 days Sale Guarantee. Jun 13, 2016

    Spinny competes with its ESOP buyback for its current and former employees. The ESOP buyback plan announced on December 21, 2021, worth ($12 mn) INR 90 crores, was the first employee stock ownership plan that the company has seen to date.

    Spinny – Growth and Revenues

    • Top Car Preferences: Maruti Suzuki, Hyundai, BMW, and Mercedes-Benz were the most popular in 2024.
    • Online Sales: 70% of purchases were made online in 2024.
    • Spinny Parks: 50% of deliveries were from new Spinny Parks in 2024.
    • Financing: 46% of buyers used Spinny Capital for financing in 2024.
    • Metro Growth: Bangalore, Delhi NCR, and Hyderabad saw the highest sales in 2024.

    Spinny – Financials

    Spinny’s financial performance from FY20 to FY24 shows strong revenue growth but continued losses. Revenue grew from INR 17.7 crore in FY20 to INR 3,821.9 crore in FY24, while expenses also increased, leading to a loss of INR 587.5 crore in FY24.

    Particulars FY24 FY23 FY22 FY21 FY20
    Revenue INR 3,821.9 crore INR 3,380.7 crore INR 180 crore INR 39.7 crore INR 17.7 crore
    Expenses INR 4,409 crore INR 4,196.1 crore INR 670 crore INR 150 crore INR 93.9 crore
    Profit/Loss INR -587.5 crore INR -815.5 crore INR -490 crore INR -110.3 crore INR -76.2 crore

    Revenue grew by INR 441.2 crore (13.05%) from FY23 to FY24. Expenses increased by INR 212.9 crore (5.07%), reducing the loss by INR 228 crore.

    Spinny Revenue:

    Spinny’s revenue grew from INR 3,380.7 crore in FY23 to INR 3,821.9 crore in FY24, mainly due to higher revenue from operations.

    Revenue Source FY24 FY23
    Revenue from operations INR 3,725 crore INR 3,259.8 crore
    Other income INR 96.8 crore INR 120.9 crore
    Total Revenue INR 3,821.9 crore INR 3,380.7 crore

    Revenue from operations increased by INR 465.2 crore (14.27%), while other income fell by INR 24.1 crore (19.93%).

    Spinny Expenses:

    Expenses rose from INR 4,196.1 crore in FY23 to INR 4,409 crore in FY24, driven by higher purchases of stock-in-trade and finance costs.

    Expense Type FY24 FY23
    Cost of materials consumed INR 90 crore INR 143.8 crore
    Purchases of stock-in-trade INR 3,495.2 crore INR 3,242.9 crore
    Changes in inventories of finished goods, WIP INR 8.4 crore INR (217.5) crore
    Employee benefit expense INR 391.7 crore INR 393.5 crore
    Finance costs INR 90.1 crore INR 67.7 crore
    Depreciation, depletion and amortisation expense INR 62.1 crore INR 77.9 crore
    Other expenses INR 271.5 crore INR 487.8 crore
    Total Expenses INR 4,409 crore INR 4,196.1 crore

    Purchases of stock-in-trade increased by INR 252.3 crore (7.78%), while other expenses decreased by INR 216.3 crore (44.34%).

    Spinny Profit/Loss:

    Spinny reduced its losses from INR 815.5 crore in FY23 to INR 587.5 crore in FY24 due to revenue growth and cost management.

    Profit Type FY24 FY23
    Gross profit/loss INR 326.7 crore INR 137.8 crore
    Operating profit/loss INR -497.4 crore INR -747.6 crore
    Net profit/(oss INR -587.5 crore INR -815.5 crore

    Gross profit increased by INR 188.9 crore (137.08%), and net loss reduced by INR 228 crore (27.96%).

    Quick Summary:

    • Revenue: Increased by 13.05% (INR 441.2 crore), driven by a rise in revenue from operations.
    • Expenses: Increased by 5.07% (INR 212.9 crore), mainly due to higher stock-in-trade purchases and finance costs.
    • Profit/Loss: Net loss was reduced by INR 228 crore (27.96%) due to improved gross profit and controlled expenses.
    Spinny Financials
    Spinny Financials

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    Spinny – LayOffs

    Spinny, a used car startup, had laid off 5% of its workforce, or around 300 employees in August 2023, as the company merged the Truebil and Max platforms into the main platform. The reason for the layoff is to have cleaner and more focused execution going forward and to offer everything to customers on the main platform.

    The company’s official statement on this “We have witnessed a sharp uptick in demand for reliable, budget-friendly cars as most people have resumed work from the office. By splitting our inventory of cars across different brand platforms, we were sometimes unable to offer enough options to such customers. With this consolidation, we should be able to meet the needs of these customers well.

    Spinny is providing affected employees with a three-month severance package, faster ESOP vesting, and the option to maintain their assets as a show of support.

    Spinny – Competitors

    • CarDekho
    • Droom
    • CARS24
    • CarTrade
    • CarWale
    • Creative Webmedia Pvt Ltd
    • Carnation
    • CheckGaadi
    • Chehaoduo
    • CapCar
    • Shift Technologies
    • and Carlypso, are the top ten rivals in Spinny’s competitive set.

    What are the reasons behind the increase in demand for used cars ?
    This Pandemic has brought many changes in our lifestyles and hence the market. Even before the pandemic the demand for the used car was so high not only in India but also globally.


    Spinny – Challenges Faced

    The trust issue is one of the major worries consumers have when buying used automobiles, according to Niraj Singh, co-founder, and CEO of Spinny. The startup’s rigorous and transparent inspection of the car, buying it from the owner, and then selling it to clients, addresses those concerns, Singh adds.

    The business claims it is removing conventional intermediaries from the mix, making used car purchases more reasonable and reliable for clients. If a consumer is unhappy with the automobile they bought from Spinny, they will receive a complete refund.

    Spinny started out as a used automobile marketplace, but according to Singh, the company has grown to become a full-stack platform. The pandemic harmed Spinny’s company for a few months, according to Singh, but the startup has now restored its pre-pandemic growth rates.

    According to Singh, the outbreak of the deadly virus made many people wary about taking an Uber or Ola trip, prompting them to look into purchasing their own vehicles. Spinny’s CAC was also dramatically lowered, he claimed.

    Though Spinny is an evolving startup that has already achieved a unicorn valuation, it is facing tough competition from its rivals in the used car space. Therefore, surviving in one such landscape with cutthroat competition is itself a challenge that Spinny is battling against.

    Spinny – Future Plans

    Spinny doesn’t want to be just another participant in the market in the coming year; instead, it wants to be the catalyst for changing people’s perceptions about used vehicle purchases. According to Niraj, the goal is to create a seamless shopping experience that is consistent with openness, quality, responsibility, and trustworthiness.

    Spinny – FAQs

    What is Spinny?

    Spinny is an Indian used car buying and selling platform founded in 2015. It provides a seamless, transparent, and trusted process for purchasing and selling pre-owned cars.

    What does Spinny do?

    Spinny is a used car trading platform that aims to deliver affordable used cars via an easy and transparent process for everyone.

    Who founded Spinny?

    Spinny was founded by Niraj Singh, Ramanshu Mahaur, Mohit Gupta, and Ganesh Pawar.

    Spinny founded in which year?

    Spinny was launched in 2015.

    Which companies do Spinny compete with?

    CarDekho, Droom, CARS24, CarTrade, CarWale, Creative Webmedia Pvt Ltd, Carnation, CheckGaadi, Chehaoduo, CapCar, Shift Technologies, and Carlypso, are the top ten rivals in Spinny’s competitive set.

    What is Spinny business model?

    Spinny operates on a direct-to-customer (D2C) model for buying and selling used cars. It owns and inspects the cars, ensuring quality before selling them to customers through its online platform and physical hubs. This eliminates middlemen, offering competitive prices and a better customer experience. The company earns revenue from car sales, financing services, and value-added products like insurance and warranties.

    Who is Spinny CTO?

    Ramanshu Mahaur is the CTO of Spinny company.

  • Delhivery: A Startup That Became a Unicorn by Disrupting India’s Logistics Industry

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations.

    Logistics has always been an important sector for any country, including India, but the space had never seen such a ground-breaking turn before Delhivery came into being. Proving itself since 2011 as a great startup, this company is now a backbone for the logistics industry.

    Delhivery is currently one of the leading players in the logistics space in the country. It offers a full suite of services such as last-mile delivery, third-party and transit warehousing, reverse logistics, payment collection, vendor-to-warehouse, vendor-to-customer shipping, and more.

    Delhivery became a unicorn in 2019 when it raised $413 million in a Series F round led by SoftBank Vision Fund, Carlyle Group, and Fosun International. It was then valued at $1.5 billion. Delhivery was last been valued at $4.77 billion in May 2022.

    Read this article to learn about Delhivery’s Startup story, Founders, Business Model, how it started, Growth, Competitors, Funding, and Investors.

    Delhivery Company Details

    Startup Name Delhivery
    Headquarters Gurgaon, India
    Sector Logistics
    Founders Kapil Bharati, Sahil Barua, Suraj Saharan, Mohit Tandon (Exited March 29, 2021), and Bhavesh Manglani (Exited March 29, 2021)
    Founded May 2011
    Parent Organization Delhivery Pvt. Ltd.
    Valuation $4.77 billion
    Website Delhivery.com

    Delhivery – About and How it Works
    Delhivery – Industry
    Delhivery – Founders and Team
    Delhivery – Startup Story
    Delhivery – Name, Tagline, and Logo
    Delhivery – Mission and Vision
    Delhivery – Business Model and Revenue Model
    Delhivery – Growth and Revenue
    Delhivery – Financials
    Delhivery – Funding and Investors
    Delhivery – Shareholding
    Delhivery – IPO
    Delhivery – ESOPs
    Delhivery – Partnerships
    Delhivery – Competitors
    Delhivery – Acquisitions
    Delhivery – Future Plans

    Delhivery Startup Story

    About Delhivery and How it Works

    Delhivery is a prominent courier services, logistics, and supply chain solutions company that enthusiastically works with individuals and businesses. Founded back in May 2011, Delhivery is headquartered in Gurugram, Haryana, India, and provides a range of services, including last-mile delivery, third-party and transit warehousing, reverse logistics, payment collection, vendor-to-warehouse, vendor-to-customer shipping, and more.

    The company is backed by Times Internet Ltd, which acquired a minority stake in the firm in June last year.

    Having three responsibilities on its shoulders – fulfillment, omnichannel, and data services, the company’s focus is to deliver the best service without any waste of chances in solving the customers’ problems.

    It provides the products and services intended to build trust and improve the lives of consumers, small businesses, enterprises, and their growing teams of employees and partners. Delhivery is disrupting India’s logistics industry with the help of its proprietary network design, infrastructure, partnerships, engineering, and technological capabilities.

    Delhivery brings unparalleled cost efficiency and pan-India reach to its 10,000+ customers. Driven by its mission to shrink time and distance, Delhivery aims to make the world a smaller place for its customers. Powered by an effective and streamlined Delhivery business plan, the company is emerging as one of the leading players in the supply chain and logistics space, so much so that it can be referred to as one of such courier and logistics startups that have paved a new path for the delivery of products. Besides, Delhivery is driven by a constant focus on its customers and serving them with quality products, thereby building confidence and trust for the brand.

    Delhivery – Industry

    The country’s logistics industry, which is worth around $160 billion is likely to grow by an expected CAGR of 10% and touch $215 billion in the next two years with the implementation of GST. However, most of the industry was largely torn into unorganized players where the arrival of Delhivery can be simply termed as a phenomenon that has completely changed the industry and the way it works.

    Here comes the biggest reach of Delhivery where they have over 1400 serviceable pin codes on their list and 19,990+ sq ft of warehouse space in Delhi as well as in Bangalore. Delhivery has a lot of partners with whom it aims to increase the product reach and to cope with those partners, the company also offers third-party warehousing and transit warehousing.

    Along with numerous e-commerce brands like Flipkart, Amazon, eBay, Snapdeal, Jabong, and Healthkart, customers, Delhivery company also manages its customer base that comprises many other businesses and individuals.

    Delhivery – Founders and Team

    Delhivery was started by a bunch of engineers – Bhavesh Manglani, Kapil Bharati, Mohit Tandon, Sahil Barua, and Suraj Saharan.

    Founders of Delhivery - Bhavesh Manglani, Kapil Bharati, Mohit Tandon, Sahil Barua, and Suraj Saharan
    Delhivery Founders

    Sahil Barua

    Another Bain & Company consultant Sahil Barua was a BE Mechanical Engineering student at NIT Karnataka. Sahil Barua, who currently serves as the Co-founder and CEO of Delhivery, completed his graduation and then went on to pursue a PGDM course at IIM Bangalore. Sahil finally decided to co-found Delhivery together with the other founders.

    Kapil Bharati

    Kapil Bharati is the Co-founder and CTO at Delhivery. He is an alumnus of IIT Delhi, from where he completed his Btech degree in Mechanical Engineering. Bharati served as the Technical Lead at Hindustan Times for livemint.com and the HT blogs and then joined SapientNitro as a Senior Manager of technology. Bharati had earlier co-founded two other companies – 11Rupees and Contify.com, before co-founding Delhivery.

    Bhavesh Manglani

    Bhavesh Manglani was another Co-founder of Delhivery, who left the company on March 29, 2021. Manglani was a PGDCM/MBA, Systems, Finance student at IIM Calcutta, which he completed after obtaining his BTech in Information and Communication Technology. Bhavesh has had earlier experience working as a Manager – Usage and Revenue Enhancement, Prepaid Mobile, All India, and as a Product Manager at Reliance Communications and Idea Cellular Ltd. before he co-founded Delhivery.

    Mohit Tandon

    Mohit Tandon is an IIT Kanpur alumnus and eventually joined Bain & Company after completing his graduation, where he served as a Consultant for around 5 years before co-founding Delhivery. Tandon had been a Co-founder of Delhivery, before he left the company on March 29, 2021.

    Suraj Saharan

    Suraj Saharan was also an ex-Bain & Company consultant, who started with ICICI Lombard as a Customer Service Manager and eventually co-founded Delhivery. Saharan is an IIT Bombay alumnus, from where he obtained a BTech degree in Mechanical Engineering. Saharan is also a co-founder of the company.

    To increase the quality of the products delivered by Delhivery, Suvayu Ali (Data Scientist at Delhivery) kept a special check on the market of these technical matters with an algorithm, which is one of the projects that a team of data scientists at Delhivery, led by former entrepreneur and Facebook’s data scientist Santanu Bhattacharya, is working on.

    Delhivery added Namita Thapar (ED, Emcure Pharmaceuticals) and Sameer Mehta (CEO, boAt) to its board. The company said that the appointment of the two will come into effect from February 17, 2025. The company also appointed ex-Airtel Global CEO Vani Venkatesh as CBO, effective February 28, 2025.

    Delhivery currently boasts of a team that is 66000+ employees strong.

    Delhivery – Startup Story

    It was approximately half-past eleven at night when Suraj and Sahil ordered food from a nearby restaurant in Gurgaon. When they had the delivery man standing in front of their door, they got chatty with the delivery person, who spoke of the problem of unemployment that was about to break out. This made the founders rush down to the store and talk to the manager. Soon they were at the restaurant, talking to the owner, who further elaborated on his plans of closing down the business and moving his staff elsewhere. Here’s where Sahil and Suraj decided to start their delivery business, Delhivery. Yes, they hired all of them!

    Sahil narrated the exact conversation between him and the owner of the restaurant – “It was 11.30 at night, I still remember, we took our bikes and went to meet the owner, Anuj Bajaj, who was surprisingly still there. He said he was shutting the restaurant down. He was really happy we had come because he wanted his staff to relocate somewhere. We said bring it on, we’ll hire everybody.”

    Delhivery - Logo
    Delhivery – Logo

    Delhivery has stuck with a simple but eye-catching logo where the name of the brand is displayed in black.

    Delhivery tagline – ‘Small World‘, Delhivery is changing the logistics market making the world smaller with its new strategy of delivering fast.

    Delhivery – Mission and Vision

    Delhivery’s mission is to simplify the movement of goods. It aims to change the world, one shipment at a time.

    The vision of the company is to “become the operating system for commerce in India, through a combination of world-class infrastructure, logistics operations of the highest quality and cutting-edge engineering and technology capabilities.”

    Delhivery – Business Model and Revenue Model

    Delhivery has currently been hailed as India’s leading supply chain services company. It is one of India’s largest B2B, B2C, and C2C Logistics Courier Service providers. The company is best known for the economical shipping rates that it charges for its services. Furthermore, Delhivery company claims to have – No Setup Fees or Subscription Charges!

    The services offered by Delhivery can be divided into 3 primary departments:

    1. Warehousing – Flexible warehousing across 40+ cities in India
    2. Transportation – Largest pan-India reach across 19000+ pin codes and 2500+ cities
    3. Ecommerce – Ready integration with Shopify, WooCommerce, Magento & Opencart.

    Delhivery – Growth and Revenue

    Founded in Gurgaon, Delhivery was initially a small business with only 5 members in total for all their work, from accounts to product service to delivery hookups. However, within a short period, the company hired more than 15,000 people across a range of departments including deliverymen, account keepers, and many others, some of whom were solely dedicated to looking after customer satisfaction and managing deliveries along with providing extensive help and support with the customer issues.

    Delhivery Growth Statistics

    The growth of Delhivery has been documented until the year 2024 are as follows:

    • Since its inception, the company has successfully shipped a remarkable 2.8 billion parcels as of September 2024.
    • A total of more than 18,700 pin codes are served.
    • It has covered 18 million+ square feet of logistics.
    • A total of over 26,500 businesses have been served.
    • The company boasts of a collection of 85+ packing warehouses in total across the country
    • It has around 29 automated sort centres
    • Delhivery has around 160 hubs
    • 7,500+ partner centres

    Furthermore, Delhivery claims to possess a capacity to process more than 15 lakh (around 1.5 million) parcels per day in India across 2,300 towns and cities.

    All of these are possible mainly because of its network of nearly 7,000 drivers and over 5,000 trucks. Delhivery is also building some of the country’s largest trucking terminals at key locations in Delhi, Mumbai, Bangalore, Hyderabad, Kolkata, and Chennai.

    The company culture aims at making every individual experience working in the trenches as a delivery boy, for at least twelve hours a week, to promote teamwork and efficiency among the employees.

    In an interview, Sahil Barua quoted some wonderful lines for his employees “After every 20 minutes I get up and go talk to a team member. Thanks to this, I know everyone in our office by their first name. We have that kind of openness in the office where people can tell us what they think. That is what keeps us going”.

    The Rise and Fall of the Delhivery Shares

    Delhivery shares rose by 6.34% on June 2, 2022, which closed at INR 570. It reached INR 617.70 during this season, which was an all-time high intraday. This was reset again when Delhivery shares reached INR 683.35 on July 20, 2022. Among the new-age tech stocks, it was only Nykaa‘s shares, which rose by 1.05% to INR 1470.95. All the other stocks of Policy Bazaar, PB Fintech, Paytm, and Zomato fell recently, as reported on June 3, 2022. Delhivery shares continued to hold its winning streak for the third season straight. The shares of Delhivery ended 6% and 4% higher on consecutive days to end at INR 699.95 on the BSE as per July 21, 2022 reports. With this, the market capitalization of Delhivery crossed the INR 50,000 crore mark, which helped Delhivery be clubbed together in the house of the top 100 Indian companies with the highest market capitalization.


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    Delhivery has launched something big called ‘Company One.’ It’s a super modern digital shipping platform made to help small businesses. This cool invention puts together lots of shipping services. It’s not just about talking to customers after they buy things and using smart data, but also about easily sending things to other countries, quickly connecting to different places where they sell stuff, and handling reports about things that couldn’t be delivered. All of this brings a totally new and really smart way of shipping and delivering things for these small businesses.

    This new system will enable small businesses to ship their products without needing to meet a minimum order requirement. They can start shipping by adding a minimum of INR 500 to their wallet. With Delhivery One, small businesses can now ship their products to more than 220 countries. This is made possible through Delhivery’s partnership with FedEx, a well-known logistics company. Delhivery is also working on making the digital platform even better. They are planning to add new features like connecting to various online marketplaces and creating a mobile app called “Delhivery One“,

    Delhivery – Financials

    Delhivery has shown consistent growth in revenue over the past few years. However, the company has faced losses during this period, with expenses rising and net losses narrowing down in the most recent financial year (FY24).

    Delhivery Financials FY24 FY23 FY22 FY21 FY20
    Total Revenue INR 8594.2crore INR 7530.2 crore INR 7038.4 crore INR 3838.3 crore INR 2988.6 crore
    Total Expenses INR 8825 crore INR 8597 crore INR 8064.5 crore INR 4212.7 crore INR 3257.4 crore
    Profit/Loss INR -249.2 crore INR -1007.8 crore INR -1011 crore INR -415.7 crore INR -268.9 crore
    Delhivery Financials 2024

    Delhivery’s revenue has steadily increased from INR 2,988.6 crore in FY20 to INR 8,594.2 crore in FY24. Despite revenue growth, the company continues to incur losses, though the losses narrowed from INR 1,011 crore in FY22 to INR 249.2 crore in FY24.

    Delhivery Revenue Breakdown

    Particulars FY24 FY23
    Revenue from Product/Service Sales INR 8,141.5 crore INR 7,225.3 crore
    Other Income INR 452.7 crore INR 304.9 crore

    Revenue from product/service sales in FY24 showed a significant rise, reaching INR 8,141.5 crore compared to INR 7,225.3 crore in FY23. Other income also increased, moving from INR 304.9 crore in FY23 to INR 452.7 crore in FY24.

    Delhivery Expense Breakdown

    Particulars FY24 FY23
    Freight, Handling & Servicing Costs INR 5,970.7 crore INR 5,669.5 crore
    Employee Benefits Expense INR 1,436.8 crore INR 1,400 crore
    Finance Costs INR 88.5 crore INR 88.8 crore
    Amortization & Depreciation INR 721.5 crore INR 831.1 crore
    Other Expenses INR 607.4 crore INR 605.8 crore

    Delhivery’s expenses have been fairly stable from FY23 to FY24, with freight and handling costs rising slightly from INR 5,669.5 Cr to INR 5,970.7 Cr. Amortization & depreciation costs decreased from INR 831.1 Cr to INR 721.5 Cr, contributing to some cost control.

    Delhivery Profit/Loss

    Particulars FY24 FY23
    Gross Profit – INR 249.2 crore – INR 1,007.8 crore
    Operating Profit – INR 244.4 crore – INR 1,053.1 crore
    Net Profit/(Loss) – INR 249.2 crore – INR 1,007.8 crore

    Despite revenue growth, Delhivery has yet to achieve profitability. The company’s losses decreased from INR 1,007.8 crore in FY23 to INR 249.2 crore in FY24, reflecting improvements in cost management and revenue generation.

    Quick Summary

    • Revenue Growth: Increased from INR 2,988.6 Cr (FY20) to INR 8,594.2 Cr (FY24), driven by a rise in service sales.
    • Loss Reduction: Losses narrowed from INR 1,011 Cr in FY22 to INR 249.2 Cr in FY24.
    • Stable Expenses: Slight rise in freight and handling costs with a decrease in amortization and depreciation.
    • Profitability still a Challenge: Despite improvements, the company remains in the red for the past five years.

    Delhivery – Funding and Investors

    Delhivery has raised a total of $1.69B in funding over 15 rounds. The company raised a funding round worth $303.73 million (INR 2347 crore) led by 64 anchor investors including Stead View, Tiger Global, Bay Capital, and more, before its IPO on May 11, 2022. As per the company filings, Delhivery allotted 48 million shares to the anchor investors at INR 487 each.

    The previous round of the company came in on September 24, 2021, led by Addition. This has helped it raise around $125 million. The company also witnessed funds equal to INR 558 crore ($76.34 million) in the previous round dated September 6, 2021. The Series I round of funding was also led by Lee Fixel’s Addition LLC. Delhivery is currently valued at $4.77 billion, as of May 2022.

    Here is a list of all the funding rounds of Delhivery:

    Date Stage Amount Investors
    May 11,2022 Pre-IPO $303.73 million Tiger Global Bay
    September 24,2021 $125 million Lee Fixel’s Addition LLC
    September 6,2021 Series I $76.34 million Lee Fixel’s Addition LLC
    July 16, 2021 $100 million FedEx Express
    May 30, 2021 Series H $277 million Fidelity Investments
    December 15, 2020 Secondary Market $25 million Steadview capital
    September 9,2019 Secondary Market $115 million Canada Pension Plan Investment Board
    June 17, 2019 Secondary Market $150 million Canada Pension Plan Investment Board
    March 24, 2019 Series F $413 million SoftBank Vision Fund, Carlyle Group
    May 22, 2017 Series E $30 million Fosun International
    March 23, 2017 Series E $100 million Carlyle Group, Tiger Global
    May 6, 2015 Series D $85 million Tiger Global Management
    September 8, 2014 Series C $35 million Multiple Alternate Asset Management
    September 30, 2013 Series B $5 million Nexus Venture Partners
    April 2012 Series A $1.5 million Times Internet Limited

    The logistics giant has allotted 146,961 Series I Compulsory Convertible Preference shares (CCPS) to Addition LLC valued at Rs 37, 900 per share, according to the MCA filings of the brand as of September 6, 2021.

    Delhivery – Shareholding

    Delhivery’s shareholding pattern as of April 2022, sourced from Tracxn:

    Delhivery Shareholders Percentage
    Sahil Barua 1.9%
    Mohit Tandon 1.6%
    Suraj Saharan 1.6%
    Kapil Bharati 1.0%
    Bhavesh Manglani 0.3%
    SoftBank 19.6%
    The Carlyle Group 9.1%
    Nexus Venture Partners 9.2%
    CPP Investments 6.1%
    Tiger Global Management 5.3%
    Brand Capital 5.6%
    Fosun 3.1%
    Alpine Capital 3.4%
    GIC 2.1%
    Addition 2.4%
    Steadview 2.7%
    Chimera 1.4%
    Fidelity Investments 3.5%
    Baillie Gifford 0.7%
    Ab Initio Capital 0.3%
    RPS Ventures 0.5%
    Avendus < 0.1%
    Malabar Investments < 0.1%
    Multiples Alternate Asset Management
    FedEx 2.9%
    Angel < 0.1%
    Other People 1.4%
    ESOP Pool 11.0%
    Other Investors 3.2%
    Total 100.0%
    Delhivery Shareholding
    Delhivery Shareholding

    Delhivery – IPO

    Delhivery eyed an IPO round of around $1 billion and filed its Draft Red Herring Prospectus on October 7, 2021. The company had already received approval from its shareholders to turn into a public entity by then, and soon afterward, it was converted from Delhivery Private Limited to Delhivery Limited. Delhivery, which earlier anticipated raising a total of INR 7460 crore in its IPO, had reduced its IPO size to INR 5500 crore, which was 26.27% less than what the company proposed earlier. On a sitting with the Board of Delhivery, the company decided to open its IPO after the closure of the LIC IPO, the subscription window of which is closing on May 9th, 2022. The valuation that Delhivery targeted with its IPO was mentioned somewhere around $5 billion as per the reports dated May 5, 2022.

    Delhivery opened its IPO on May 11th, 2022, which opened to a customary start where the total subscriptions hovered at 4%. While the retail subscription was subscribed to 23%, the employee share quota was at 4% subscriptions after 2 hours of the Delhivery listing. What can be called a lukewarm start, the Delhivery IPO seemed to lack market liquidity, coming just after LIC’s mega IPO round, which closed on May 9, 2022. Morgan Stanley, Citigroup, BofA Securities, and Kotak Mahindra Capital were some of the book-running lead managers to the Delhivery IPO. Delhivery witnessed a tepid response on its first day of IPO with 21% overall subscriptions. At the close of the day, the retail portion was subscribed 30% while the portion of the Qualified Institutional Investors (QII) followed in with around 29% subscriptions. The employee’s quota of Delhivery was subscribed to around 6% while that of the Non-Institutional Buyers (NIB) remained subscribed at 1% only.

    The Delhivery shares were listed at INR 493 per share, which was 1.2% higher than their issue price, INR 487, on the BSE, whereas on the NSE, the Delhivery shares were listed at 1.7% higher than the issue price, at INR 495.2. However, the shares continued gaining on a listing day to stand at INR 537.25, which is 9% higher at the closing on the BSE, and stood 10.1% higher at INR 536.25 on the NSE. The Delhivery stocks were listed on May 24, 2022, on the BSE and NSE, and the very next, it was found that the shares by 4.73% to INR 511 on the NSE. The valuation of Delhivery, which was previously valued at INR 35,283 crore ($4.55 billion) before its IPO, stood at INR 37,022 crore ($4.77 billion) at the end of the listing day.

    With the listing of its shares on May 24, 2022, Delhivery turned out as the first tech startup to go public in the season where negative sentiment was dominating the public listing. However, the Delhivery IPO turned out to be a money-making event for its big investors. Softbank, which entered the cap table of Delhivery in 2019, had 14,15,93,300 shares, out of which the Japanese company sold 7,494,867 equity shares or 5% stakes and received over 148% ROI. On the other hand, Times Internet, which was one of the early backers of the company, held 4.92% stakes in the firm and sold shares worth $21 million in the Delhivery IPO, thereby gaining 139X returns.

    Delhivery – ESOPs

    The company initially decided to expand its employee stock option plans (ESOP) pool that will be overlooking its $1 Bn-IPO, when it allotted 11,614 shares valued at $126.6K to its employees in 2019. The IPO value was later reduced to ($677.81 mn) Rs 5235 crore. It then allotted 9,545 shares (Rs 2,895 each) valued at Rs 2.84 cr to 12 of its employees. This was decided via an extraordinary general meeting (EGM) on September 29, 2021.

    Delhivery announced the allotment of ESOPs worth Rs 43.6 crore to around 66 employees as soon as it filed its DRHP for its first IPO, as per November 2021 reports. According to the company filings, Delhivery declared the allotment of 12,17,500 equity shares to over more than 5 dozen employees on the exercise of their stock options.

    Delhivery presented 9 items that included ESOP 2012, Delhivery ESOP II 2020, Delhivery ESOP III 2020, Delhivery ESOP IV 2021, Article of Associations, and other allied schemes for voting in front of its stakeholders. Interestingly, the institutional shareholders (72% of them) have largely voted against these ESOP schemes, as per reports dated July 18, 2022. However, the ESOP schemes were still passed with the votes of the non-public institutions and promoters in the company meeting. The presentation of the ESOP schemes of Delhivery was in line with the SEBI policy, which does not allow listed companies to make any fresh grant related to the transferring of shares to their employees if the Pre-IPO ESOP schemes are not approved by the shareholders.

    Delhivery – Partnerships

    Delhivery partnered with many organizations thus far. Among its prominent partnerships include its collaboration with Volvo in August 2020 with an aim to add tractor-trailers into its express network.

    “This is the first major deployment of tractor-trailers in express trucking which is a significant step for Delhivery towards getting ready for the future and towards expanding our network and building our leadership position in this market further,” said Sahil Barua, Co-Founder of Delhivery.

    The company has also partnered with FedEx Express for a strategic alliance transaction, which was earlier signed in July and completed on December 9, 2021. This transaction is deemed to combine the extensive pan-India network and technology solutions of Delhivery with the global network that FedEx boasts of. This will help the customers get the best of both worlds together.

    Delhivery – Competitors

    As Delhivery is a logistics company, and obviously, Delhivery thrives amidst huge market competition from some of the companies like:

    It is because of the competition in the market that customers get different choices, and all of them more or less closely match each other when it comes to quality.


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    Delhivery – Acquisitions

    The company has acquired 3 startups as of December 8, 2021. The latest acquisition came in on December 8, 2021, when Delhivery acquired Transition Robotics, a California-based startup that is currently focussing on the development of the Unmanned Aerial Systems (UAS) platforms, founded by Jeff Gibboney in 2011. This will allow the supply chain services unicorn to be directly involved with the core drone technology, the “regulations and use cases” of which, “are evolving in the country”, CTO Kapil Bharati said.

    Acquiree Name Date Price
    Transition Robotics December 8, 2021
    Spoton Logistics Aug 1, 2021 $200 mn
    Primaseller Mar 3, 2021

    Delhivery, which is eyeing the filing of its Draft Red Herring Prospectus (DRHP), has already issued bonus shares to shareholders. The logistics and supply chain startup held an extraordinary general meeting (EGM) on September 29, where it announced that it would allot fully paid-up 1.68 Cr bonus shares worth INR 10, to equity shareholders. This will be in the ratio of 9:1.

    The logistics unicorn has allotted 1,68,46,803 shares of Rs 10 each, which increased the total number of shares from 18,71,868 to 1,87,18,670 bonus shares. These shares would be allotted to 90 existing equity shareholders of the company, as per the reports dated October 4, 2021.

    The company has allotted 12.29 Lakh bonus shares, where the Founder of the company, Sahil Barua boasts of having the highest shares when it comes to the founders of the startup. Times Internet and CPPIB are the other prominent shareholders, which were allotted 28.53 Lakh and 23.80 Lakh shares respectively, which are the highest that the investors of the company got.

    Delhivery – Future Plans

    Delhivery will continue to aggressively invest in building trucking infrastructure and is planning to invest up to Rs 300 crore in the next 24 months to expand its fleet size. The company announced it has set up a fully owned subsidiary, Delhivery Robotics Pvt Ltd, to focus on drone technology research and manufacturing.

    The Chief Operating Officer of Delhivery, Ajith Pai explained Delhivery’s global strategy, highlighting its focus on connecting India with the world rather than building a physical network abroad. He emphasized that the company prioritizes smooth access into and out of India over setting up operations overseas.

    FAQs

    Who are Delhivery Founders/Owners?

    Delhivery was founded by Bhavesh Manglani, Kapil Bharati, Mohit Tandon, Sahil Barua, and Suraj Saharan.

    Which is Delhivery Parent Company?

    Delhivery Pvt Ltd. is the company that owns Delhivery.

    What is Delhivery courier service?

    Delhivery offers a full suite of services such as last-mile delivery, third-party and transit warehousing, reverse logistics, payment collection, vendor-to-warehouse, vendor-to-customer shipping, and more.

    Who is the CEO of Delhivery?

    Sahil Barua is the Founder and CEO of Delhivery.

    How does Delhivery delivery tracking work?

    Delivery tracking uses a unique tracking number to monitor a package’s journey from dispatch to delivery. Customers can check its status and location in real-time via the courier’s website or app.

    Who are the Top Competitors of Delhivery?

    As Delhivery is a logistics company, it is obvious that it has great competition in the market. Some of the very state rivals are:

    • Ecom Express
    • DotZot
    • FSC (Future Supply Chain)
    • BlackBuck
    • Delex
    • Delivery.com

    How can you use Delhivery tracking?

    You can easily use the Delhivery tracking facility by simply visiting the Delhivery homepage and the “Track your order” section, where you need to type Mobile Number/Tracking ID/Order No./Reference No./LTI Shipment (LRN No.) to get your order tracked effectively.

    What are Delhivery courier service charges?

    The Delhivery courier service charges are based on the weight of the order or parcel.

    What is Delhivery Business Model?

    Delhivery is a logistics company providing parcel delivery, warehousing, and supply chain services. It focuses on e-commerce, offering tech-driven solutions to manage shipping and fulfillment. Revenue comes from service charges and additional offerings like warehousing.

    Where is hq of Delhivery?

    The headquarters of Delhivery are located in Gurugram.

    Is Delhivery a unicorn?

    Yes, Delhivery is a Unicorn.

    Who owns Delhivery?

    Funds own the majority of Delhivery, a logistics company, with 74.98% of the shares. 

    What is Delhivery Net Worth?

    Delhivery’s latest financial report shows it has net assets worth INR 92.50 billion.

  • Tata 1mg Startup Story: An Online Drug Delivery Platform

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations.

    An online pharmacy internet pharmacy, or mail-order pharmacy is a pharmacy that operates over the Internet and sends orders to customers through mail, shipping companies, or online pharmacy web portals. 1mg is a digital consumer healthcare platform, or an online pharmacy center, that makes healthcare accessible, understandable, and affordable.

    1mg was launched in April 2015 after Healthkart separated its generic drug search business, HealthkartPlus, and rebranded it as 1mg. It allows users to find information about medicines prescribed by doctors and also buy it online. Users can find medicines by ailments, class, companies, and brands.

    Let’s go through Tata 1mg’s Startup Story and get a glance at Tata 1mg funding, business model, company profile, turnover, growth, revenue model, founders & more.

    1mg – Company Highlights

    Startup Name Tata 1mg
    Headquarters Gurugram, Haryana, India
    Industry Healthcare
    Founded 2013
    Founders Prashant Tandon, Gaurav Agarwal, Vikas Chauhan
    CEO Prashant Tandon
    Area Served India
    Website www.1mg.com

    About Tata 1mg and How it Works?
    Tata 1mg – Logo and its Meaning
    Tata 1mg – Founder and History
    Tata 1mg – Mission
    Tata 1mg – Business Model
    Tata 1mg – Revenue and Growth
    Tata 1mg – Funding and Investors
    Tata 1mg – Acquisitions
    Tata 1mg – Competitors
    Tata 1mg – Awards and Recognitions
    Tata 1mg – Challenges Faced
    Tata 1mg – Future Plans

    Tata 1mg – About and How it Works?

    Tata 1mg is a developer of an online drug delivery platform intended to make healthcare accessible, understandable, and affordable.

    The company delivers medicines and health products online along with lab test booking, online consultations, and authentic information from healthcare professionals, thereby enabling customers to meet all their healthcare needs in one platform hassle-free.

    1mg.com brings to us, an online platform, which can be assessed for all our health needs. With AI being hailed as the technology of the future, every startup is trying to adapt it in some capacity to streamline and optimize their offerings. Tata 1mg recently started offering a feature, ‘Ask a Doctor,’ which is an intuitive chatbot that asks questions to accurately identify what the problem may be and shows the medicinal specializations under which the ailment may fall. Users can choose from one of them and a doctor, who can diagnose the problem via chat, is assigned to you.

    Tata Digital, a subsidiary of Tata Sons Private Ltd. acquired a major stake in 1mg to further widen the former’s digital offerings on June 10, 2021. Though the amount is still not disclosed by the source, the total valuation of 1mg was $400 million.

    Tata 1mg had the highest number of downloads (184.2K) among telemedicine startups during Jan 1-Feb 10, 2021, as per AppTweak data. It has invested in expanding its cold chain and in contact with vaccine makers for partnerships to participate in COVID-19 vaccination (when the government allows the private sector to get in)


    HealthKart | Company Profile |
    Company Profile is an initiative by StartupTalky to publish verified information
    on different startups and organizations. The content in this post has been
    approved by the organization it is based on. Healthcare is going to fundamentally transform in years to come. Technology
    advancements are at th…


    Tata 1mg – Logo and its Meaning

    Tata 1mg is all about medicines and the basic unit for a medicine’s strength is measured in milligrams (mg). And to top it all, 1 MG Road was where the company’s first office was located.

    Tata 1mg Logo
    Tata 1mg Logo

    Tata 1mg – Founder and History

    Gurugram-headquartered e-pharmacy startup Tata 1mg (earlier as HealthKartPlus) was founded by Prashant Tandon, Gaurav Agarwal, and Vikas Chauhan in 2013.

    Founders of 1mg -  Gaurav Agarwal, Vikas Chauhan, and Prashant Tandon
    Tata 1mg Founders – Gaurav Agarwal, Vikas Chauhan, and Prashant Tandon

    The website was started as HealthKartPlus, a platform for users to have all the information about the medicines. The platform became so popular and got a huge response from the public and users asked the company to start the delivery of the medicines too. Thus, Tata 1mg was started.

    Tata 1mg was launched in April 2015 after Healthkart separated its generic drug search business, HealthkartPlus, and rebranded it as 1mg. The company has three business verticals — Pharmaceuticals, Labs, and Doctors.


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    Tata 1mg – Mission

    The company’s mission is to make healthcare accessible, understandable, and affordable for one billion Indians through a comprehensive website and mobile app. Tata 1mg enables consumers to learn more about their medicines in addition to finding more cost-effective substitutes.

    Tata 1mg – Business Model

    Tata 1mg provides services like diagnostics, medicine, preventive healthcare, and online Q&A to its users. Apart from this, they also have native ads on their platforms for pharma companies. In the past year, The company has expanded its pharmacies to 600 cities and also expanded its product range to include homeopathy and Ayurveda range.

    The company used its app to spread information on medicines. They are using push notifications and emails to expand and let people know that they are living in their city. The company also uses offline advertisements depending on the city. They use newspaper advertisements and health camps to spread information. However, a majority of their marketing is digital.

    Tata 1mg makes money with online diagnostics and lab testing services. These account for a majority of their annual revenues. Online medicine delivery, B2B healthcare solutions, and subscription-based care plans form up the rest of their yearly finances.

    Tata 1mg – Revenue and Growth

    Tata 1mg Financials 2023 2024
    Operating Revenue INR 1627 crore INR 1968 crore
    Total Expenses INR 2894 crore INR 2303 crore
    Profit/Loss INR -1255 crore INR -313 crore
    1mg Financials FY24
    Tata 1mg Financials FY24

    In FY24, Tata 1mg’s operating revenue increased by approximately 21%, rising from INR 1627 crore in FY23 to INR 1968 crore. Total expenses decreased by about 20%, dropping from INR 2894 crore to INR 2303 crore. As a result, losses reduced significantly by nearly 75%, improving from INR 1255 crore to INR 313 crore.

    EBITDA

    FY23 FY24
    EBITDA Margin -71.66% -10.85%
    Expense/₹ of Op Revenue ₹1.78 ₹1.17
    ROCE -341.99 NA

    Tata 1mg saw strong and steady growth in FY23 without spending too much cash. FY23 was also its first full year under Tata Digital.

    1mg’s operating revenue jumped 2.5 times to INR 1,627 crore in FY23, up from INR 627 crore in FY22, as per its financial reports. Earlier, in FY22, the company had nearly doubled its revenue from INR 309 crore in FY21.

    As per regulatory filings, Tata 1mg’s total revenue was INR 369.3 crore in FY20, which is over a 77% jump from the company’s revenue which stood at INR 209.1 crore in FY19.

    Selling medicines online hasn’t been all easy as this space witnessed regulatory challenges back in 2019. While the Delhi High Court had ordered all state governments to ban the online sale of medicines in January last year, the central drug regulator had asked states to enforce a court directive prohibiting online medicine sales this month.

    Amidst this regulatory uncertainty, Gurugram-based Tata 1mg has demonstrated decent growth with a 2.8X jump in operating revenue. Registering 180% growth, it has posted a total operating revenue of INR 240.85 crore.

    The company collected Rs 39.45 crore from offering marketplace services and INR 68.3 crore through online diagnostics and lab testing services in the year ending March 2019. It also made INR 67.8 lakhs from collection charges.

    Importantly, the overall revenue from services grew 90.2% from INR 41.8 crores in FY18 to INR 79.5 crores in FY19. All services together accounted for a little over one-third of the total revenues generated by Tata 1mg during last fiscal in 2019.


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    Tata 1mg – Funding and Investors

    Tata 1mg has raised a total of $230.8 million in funding over 16 rounds. Their latest funding was raised on Sep 6, 2022 from a Corporate Round led by Tata Digital. This funding round made Tata 1mg a unicorn as the company was valued $1.25 and $1.30 billion after raising $40 million in funding. Tata 1mg is funded by 10 lead investors. Tata Digital is the most recent investor.

    Tata 1mg funding details are as follows –

    Date Round Amount Lead Investors
    September 6, 2022 Corporate Round $40M Tata Digital
    April 19, 2021 Debt Financing $13.3M Tata Group
    Jul 3, 2020 Debt Financing $17.8M
    Jan 31, 2020 Venture Round $9.48M Bill & Melinda Gates Foundation
    Jun 28, 2019 Series D $70M Corisol Holding AG, International Finance Corporation
    Apr 5, 2019 Series D $10.3M Redwood Global Healthcare Fund
    Jan 1, 2019 Venture Round InnoVen Capital
    Mar 1, 2018 Series C $10.1M Maverick Ventures
    Jul 26, 2017 Series C $15M HBM Healthcare Investments AG
    Jul 1, 2017 Series C $12.2M
    Jun 30, 2017 Venture Round $10M HBM Healthcare Investments AG, Sequoia Capital India
    May 31, 2016 Venture Round HBM Healthcare Investments AG
    April, 2021 Debt Financing $13.35M Tata Digital

    Tata 1mg – Acquisitions

    Tata 1mg has acquired 3 organizations. Their most recent acquisition was Dawailelo on Sep 1, 2017.

    Acquiree Name Date Amount About Acquiree
    Dawailelo Sep 1, 2017 Dawailelo is a Varanasi-based healthcare startup that helps people connect with medical stores
    MediAngels Dec 14, 2016 MediAngels delivers healthcare globally
    Medd.in July 5, 2016 Medd.in is an online platform to book diagnostic and imaging tests

    Tata 1mg – Competitors

    Tata 1mg’s top competitors are Netmeds, Practo, Medlife, PharmEasy, Metarain Distributors Private Limited, HealthKart, CareOnGo, mChemist and BookMEDS.


    PharmEasy Success Story | Business Model | Revenue | Founders | Funding
    Company Profile is an initiative by StartupTalky to publish verified information
    on different startups and organizations. The content in this post has been
    approved by the organization it is based on. PharmEasy has developed a health care delivery platform to simplify and
    modernize the health care …


    Tata 1mg – Awards and Recognitions

    In 2014, just a year after they started off, Tata 1mg won the m-billionth award for m-health in South Asia. They were also recognized as the most promising healthcare startup by News Corp VCCircle. In 2016, Tata 1mg was acknowledged as the Best App in the medical category by Gmasa.

    They also won the award for the best online pharmacy in India at the International Quality Awards. They achieved the title ‘New Kid on the Block’ at the NDTV Unicorn Awards in the same year.

    Tata 1mg was recognized as one of the Top 50 ventures in the Smart CEO-Startup50 India 2017 program. By the year 2017, the company had grown by 600% in terms of the success of the Tata 1mg app and user engagement. They expanded their product range to encompass Ayurvedic medicines and homeopathy.

    Within the years 2016 and 2017, the company had raised 37 million dollars through 5 rounds of funding. In 2018, Tata 1mg won the BML Munjal Award for ‘Business Excellence through Learning and Development’. During the Content Leadership Awards in 2018, they won the title ‘Best Content in a Healthcare/Fitness App’. Tata 1mg was also recognized as the ‘Best Mobile Innovation for Health award ‘ at the India Mobile Congress.


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    Tata 1mg – Challenges Faced

    1mg was initially started as HealthKartPlus, a platform that aggregated medical information and sold alternative medicine to its users. The platform caught up quickly with the users and soon the users began asking for delivery of medicines to be included as well. At a time when information and awareness about medicines and lab tests were either minimal or non-existent, 1mg aimed to change it.

    Tata 1mg has a system in place where they onboard vendors onto the platform if they meet certain requirements like computerized inventory and invoicing, which makes end-to-end tracking easier for the customer. The startup can generate business even after strict government compliances which banned online pharmacies by making a prescription mandatory to make a purchase.

    Tata 1mg – Future Plans

    Aggressively moving towards its expansion plans, Tata 1mg has decided to expand the scope of its platform and is entering the alternate medicine space (AYUSH categories) through the acquisition of Homeobuy.com. Homeobuy is a web platform for homeopathy medicines.

    With this acquisition, Tata 1mg will re-brand the website to www.1mgAyush.com and make homeopathic & ayurvedic medicines available to customers in New Delhi. The Indian government has also been actively supporting and developing the AYUSH categories, as a strong system of medicine that has evolved over a long period of time.

    After Tata Digital’s acquisition of the majority stakes in Tata 1mg, the company announced that they are looking forward to promising 60-minute deliveries in selected locations around the country. Tata 1mg is known for 4-5 hour deliveries in a bunch of locations, which will also be extended to other locations as well.

    “We are the platform that stands for consumer health and we believe the alternate forms of medicines are equally important. Having seen the importance of these alternative forms of medicines and our government’s support in promoting them, we aim at creating an exhaustive platform for all health solutions. The business will continue to work on a marketplace network model and partner with quality vendors in this sector,” said Prashant Tandon.

    FAQs

    What is 1mg?

    1mg is a digital consumer healthcare platform that makes healthcare accessible, understandable, and affordable. It allows users to find information about medicines prescribed by doctors and also buy them. Users can find drugs by ailments, class, companies, and brands.

    Who is Tata 1mg founder?

    Prashant Tandon, Gaurav Agarwal, and Vikas Chauhan are the founders of 1 mg company.

    Who is the CEO of 1mg?

    Prashant Tandon is the CEO & Co-Founder at 1mg.

    How does 1mg make money?

    1mg makes money with online diagnostics and lab testing services. These account for a majority of their annual revenues. Online medicine delivery, B2B healthcare solutions, and subscription-based care plans form up the rest of their yearly finances.

    Is 1mg an Indian company?

    Yes, 1mg is India’s leading consumer health platform.

    How do you order medication 1mg?

    You can send the list of medicines, your full address, contact number, and valid prescription to order@1mg.com.

    Does Tata 1mg provides franchise opportunity?

    Tata 1mg provides a franchise model, enabling individuals to partner with the brand and open their own 1mg store.

  • XR Central – Providing Extended Reality-Based Solutions for Metaverse Creation

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by XR Central.

    Metaverse, a 3D immersive digital reality technique that combines augmented reality (AR), virtual reality (VR), mixed reality (MR), blockchain, and IoT to create a virtual world and collaborate within it. The global metaverse market was valued at $41 billion in 2021. According to ‘Metaverse Market Report 2022’ by Grand View Research, the global metaverse market size is expected to grow to reach $678.8 billion by 2030. Extended reality(XR) are the building blocks of the metaverse. that will help in uplifting the user experience in the metaverse.

    XR Central is a metaverse technology based startup that provides innovatively designed solutions for metaverse creation for a diverse array of industries. Read to know about XR Central, its founder, the startup story, growth, and more.

    XR Central – Company Highlights

    Startup Name XR Central
    Headquarters Gurgaon
    Industry Metaverse Technology
    Founder Shrey Mishra and Anshul Agarwal
    Founded 2020
    Website xrcentral.tech

    XR Central – About
    XR Central – Industry
    XR Central – Founders and Team
    XR Central – The Idea and Startup Story
    XR Central – Products and Services
    XR Central – Challenges Faced
    XR Central – Growth
    XR Central – Tools Used in the Company
    XR Central – Recognition and Achievements
    XR Central – Future Plans

    XR Central – About

    XR Central is a Gurgaon-based metaverse technology startup. It was founded in 2020. XR Central has a vision to democratise extended reality technology and the metaverse. This means empowering businesses and individuals to use the metaverse to solve a diverse group of problems. When they bring new technology to the masses, it always leads to a leap in innovation which benefits and impacts many industries.

    XR Central – Industry

    The metaverse and XR industries are expanding at a phenomenal pace. There has been a large influx of investment by private and government entities in the field, and the market is projected to grow at a rate of 57.91%. The regions where most growth is projected is the Asia-Pacific region, and they anticipate that products from this region are poised to take the lead in metaverse services globally in the next five years. In the next year or so they want to introduce MetaQube to markets in the Middle East, European, and North American sectors.

    XR Central – Founders and Team

    Anshul Agarwal - Co-Founder of XR Central
    Anshul Agarwal – Co-Founder of XR Central

    Anshul Agarwal, Co-Founder & Director XR Central, is a mechanical engineer and Master of Business Administration who now spearheads sales, marketing and strategy development for XR Central. He has over a decade’s worth of extensive experience in sales transformation and corporate portfolio management has driven the progression of the XRC and MetaQube brand.

    Anshul has a passionate work ethic and has traveled across the globe to liaise with clients. This empowers him to work closely with individual teams to deliver quality solutions. His robust educational background, coupled with experience in the corporate enables him to meet the expansion requisites of XR Central.

    Shrey Mishra - Co-Founder of XR Central
    Shrey Mishra – Co-Founder of XR Central

    The other half of XR Central is Shrey Mishra, Co-Founder & Director XR Central – a computer science engineer who spearheads technology, operations and product development for XR Central. With 12 years of experience in storytelling and finding innovative, technological solutions to complex problems, Shrey has delivered unique concepts and driven innovation.

    XR Central extends its services to the corporate and commercial segments in particular, and Shrey plays a critical role in the creativity and implementation of the concept. His flair for perfection and innovation motivates the team to experiment with unique ideas and implement them with the assistance of technological processions like Metaverse, Augmented Reality, Virtual Reality, and Interactive technology.

    This passion and synergy between technology and marketing strategy has resulted in the founding of XR Central. They have a flat work structure, which means that they have no hierarchies. Each member of the team is as important as the other and all team members, from interns to engineers, can approach us, the co-founders, without hesitation. They have created an open work environment where team members can brainstorm and experiment without obstacles and deliver the kind of top-notch performance that makes a product truly unique.


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    XR Central – The Idea and Startup Story

    Before XR Central the founder ran one of India’s largest platforms for gaming content, Gaming Central. The highly organic and sophisticated participation of the gaming community coupled with the constant output of the gaming industry made us ask ourselves a question: can gaming be used to solve real world problems? And that was the seed which has led Anshul and Shrey to conceptualise, develop and implement their DIY metaverse builder MetaQube.

    They ideated and designed with a small team of passionate individuals which is growing every day, and they continue to iterate and innovate even now to ensure that their product reaches a level of quality which puts it far above its competitors.

    XR Central – Products and Services

    XRC is an XR (AR, VR, MR & WebGL) based interactive tech studio based out of Gurgaon and is founded and led by experienced industry experts Anshul Agarwal and Shrey Mishra.

    XRC has been delivering a wide range of interactive and immersive XR solutions that have helped brands elevate customer experiences and brand recall. They specialize in metaverse creation for a diverse array of industries, as well as creating interactive design content using immersive technologies such as virtual and augmented reality (MR, VR and AR).

    They are currently developing their flagship product, a powerful, game-engine-based metaverse builder called MetaQube. They provide B2B services and a forthcoming B2C product is in the final stages of development. They have worked with partners like Infosys, HCL, etc. to bring experience centres and immersive experiences to life, and are currently working with a diverse portfolio – from e-sport fan zones to building complex 3D models for training purposes in specialised fields.

    Most of these experiences are run on MetaQube, which will be their B2C product. MetaQube will be a no-code world builder, where you can build a digital environment for your friends and family or at scale for thousands of people in a matter of minutes.

    XR Central – Challenges Faced

    The biggest challenge for them was educating the target audience and educating stakeholders about the possibility of XR. As the age of Web 3.0 arrives, XR technology is seen as the new frontier for experiencing content of all kinds.

    But exposure to new technology in enterprise and wider consumer settings is very limited, and explaining and providing PoC, collating ideas, iterating and reiterating, and defining the full scope is a lengthy process which requires repeated starts and stops.

    They overcame these challenges by creating their own PoCs and developing material to educate people on these new technologies. This is how they have gained the confidence of leading brands.


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    XR Central – Growth

    XR Central work for clients all over the world from its offices in Gurgaon. Their users come from a very wide selection of industries, from aviation to coating manufacturers, and they empower them to build different experiences which connect them to customers, manufacturers, and their stakeholders.

    Some of their notable clients are:

    • Spicejet
    • Taiwanese PC giant Gigabyte
    • Lucknow Super Giants
    • India Art Fair
    • Axalta
    • Forevermark
    • Dell
    • SAP Labs

    The future for XR Central is fantastic because the world is moving towards Web 3.0.

    XR Central – Tools Used in the Company

    Some of the tools XR Central uses for its team and work are:

    XR Central – Recognition and Achievements

    They are always in the news, and have received widespread press coverage for many of their projects. For their project with India Art Fair, they were featured in Financial Express, The Print, Outlook, The Hindu, and Business Today. For their collaboration with GIGABYTE and Lucknow Super Giants XR Central was covered in newspapers all over the world. Over a hundred news and media agencies have covered XR Central’s projects, with glowing testimonials from clients.

    Anshul and Shrey also write a regular column aimed at de-mystifying the metverse and XR technologies for the wider public for The Sunday Guardian.

    XR Central – Future Plans

    As well as the Indian subcontinent, they want to provide services to regions in the Middle East and Europe. Their work is multicultural and intuitive and they are sure they will be able to bring that knowledge to develop timeless metaverse products for a diverse set of countries and audiences.

    FAQs

    What is XR Central?

    XR Central is a Gurgaon-based startup focussed towards metaverse creations and using AR/VR for innovative design solutions.

    When was XR Central founded?

    XR Central was founded in 2020.

    Who is the founder of XR Central?

    Shrey Mishra and Anshul Agarwal are the co-founders of XR Central.

    Is XR Central funded startup?

    Yes, XR Central has raised funding of $135K in a Seed Round.

  • Vanity Wagon – A Reformative Platform for Natural and Organic Beauty Products

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Vanity Wagon.

    The love for organic beauty and personal care products is increasing in India. With people becoming aware of the long-term damage that chemical-containing beauty products can cause, the demand for organic and natural products is increasing like never before. This has instigated the emergence of many organic and natural care brands that claim to be chemical-free.

    In the presence of too many choices, it has become tough for consumers to choose genuine products. To solve this confusion and to ensure that the consumers choose only genuine organic beauty and personal care products, Vanity Wagon was started. The vanitywagon.in picks and collects just the best organic beauty wagon and personal care products for you.

    Company Highlights

    Startup Name Vanity Wagon
    Headquarter Gurugram, Haryana
    Founder Naina Ruhail, Prateek Ruhail & Sahil Shrestha
    Sector Natural Beauty & Personal Care
    Founded 2018
    Website vanitywagon.in

    Vanity Wagon – About
    Vanity Wagon – Organic / Online Beauty Industry in India
    Vanity Wagon – Founders & Team
    Vanity Wagon – Name & Logo
    Vanity Wagon – How It All Started?
    Vanity Wagon – Business Model
    Vanity Wagon – User Acquisition
    Vanity Wagon – Growth
    Vanity Wagon – Funding & Investors
    Vanity Wagon – Startup Challenges
    Vanity Wagon – Competitors
    Vanity Wagon – Advisors & Mentors
    Vanity Wagon – Future Plans

    Vanity Wagon – About

    Vanity Wagon Slogan

    The vanitywagon.in is a Gurugram-based startup founded in the year 2018. It is a one-stop platform to buy genuine organic beauty products for beauty and personal care. Vanity Wagon offers the products included in the platform that are toxin-free, harmful chemical-free, cruelty-free, and completely safe.

    Our belief is to create a shopping experience that is not only par satisfaction but also through an informed choice. We impart a large amount of information on our products and also on the general adoption of organic products in one’s life. We want to grow as a platform that is informative, trustworthy, and fun.

    What is Vanity Wagon?

    Vanity Wagon app is India’s First Natural Beauty Market with its headquarters in Gurugram. It offers all categories of products like Bath and body, skin-care, hair-care, makeup, men’s care, mom and baby care, beauty products, wellness products, and gifting options. The best part is that all the products available in Vanity Wagon are organic and natural.

    According to some Vanity Wagon reviews has also established itself as an informative platform, where they share detailed information about various beauty products, beauty advice from experts, and the various benefits of switching to organic products.

    One of the experiments that we did was with our own forum wherein we interact with individuals daily and not only reply to their queries but also post some legitimate–core information on organics and the natural personal care industry. The forum started as a pilot project but with the response, we realized how many information gaps existed in the market and decided to take it on as a long-term project.


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    Vanity Wagon – Organic / Online Beauty Industry in India

    According to Red Seer Consulting, the Indian online beauty market is currently pegged at $150 million. The market size is growing 10 times per year and is expected to reach $1.6 billion by 2025.  The Vanity Wagon tracking and interface are easy to use on both the website and app.

    The market size of organic beauty wagon products is currently $42 million. The global market value for natural cosmetics and beauty products is expected to make shift from 30 billion dollars in 2021 to 50.5 billion dollars by 2027. Vanity Wagon believes in sustainable beauty and stands firm in its mission to educate the audience and deliver what’s best for them in the long run.

    Vanity Wagon – Founders & Team

    Naina Ruhail, Prateek Ruhail & Sahil Shrestha
    Naina Ruhail, Prateek Ruhail & Sahil Shrestha

    Vanity Wagon’s founders are Naina Ruhail, Prateek Ruhail, and Sahil Shrestha.

    Naina Ruhail is an established media influencer and professional make-up artist in India. She completed her MBA in 2012 and then went on to specialize in beauty & skincare with her education at the London School of Styling and the London School of Makeup. She has 7 years of professional experience in marketing and brand building.

    Prateek Ruhail is an MBA from the University of Oxford with a Dean’s Commendation Award. He has 3 years of Project Finance (Legal) and 4 years of Business Management experience. His area of expertise is business strategy and core management. He also has led mega infrastructure project financings, thereby understanding the nuances of financial management in India.

    Sahil Shrestha has an educational qualification in management and technology. Post completion of his MBA in 2012 he went on to work in different facets of operations. He is one of the main Vanity Wagon founders, as he leads the operational vertical, bringing the best of his experiences onboard.

    The idea was thought of by Naina post her stint in London, UK. The market research and study showed tremendous industry growth and also a promise for a brand like Vanity Wagon to create a niche space for itself.

    That being said Prateek and Naina went on to initiate the set-up of Vanity Wagon India when Sahil Shrestha (the operational team leader) jumped in and went on to complete the founding team.

    Vanity Wagon Logo

    The team wanted the startup name to focus on two strong points – ‘An Indian woman’s beauty box’ and ‘pan India coverage’. The initial names were around beauty and organic and natural. Several names came up, however, nothing was strong enough to focus on our two strong points – ‘An Indian woman’s beauty box’ and ‘pan India coverage’.

    The Vanity Wagon logo and name are based on a beauty box that holds a Woman’s care needs and we want to build the whole personal care space of a Woman’s life with organic–natural products. Hence came the idea of the Vanity Wagon website.

    Most often women in India would refer to their beauty arsenal by the term Vanity Kit. Further, the Wagon symbolizes the team traveling from household to household, city to city, and reaching every nook and corner of India, while servicing the personal care needs of an individual.


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    Vanity Wagon – How It All Started?

    The idea was taking form while Naina was learning beauty & skincare at the London School of styling and London School of Makeup. She noticed that in the UK shopping for organic and natural beauty care products was easy, as dedicated platforms were offering just organic and natural beauty and personal care products. However, in India the beauty and personal care market is fragmented.

    Besides, the market research and study showed tremendous industry growth and also a promise for a brand like Vanity Wagon India, to create a niche space for itself. The idea was validated when the first stage of research was conducted about the beauty market in India.

    The organic beauty market with the fast growth of over 52% proved that the consumers of India were making the switch and a marketplace like Vanity Wagon would just make it easier.

    With the idea in place, the question in mind was how to go about launching the market, which brands to keep initially, which products and categories to target, and what consumer base to work on.

    With several social surveys, A&B testing, and market research the team went on to finalize all these and a point to start from. Assembling the tech team, the base work for the portal – tech, design, graphics, was put in place and the idea was executed with a turnaround time of 4 months.

    The launch of the Vanity Wagon website was led across all metro cities in India simultaneously with all the buzz that could be created. With a launch event for the media, blogger collaborations, and social media launch strategy in place, Vanity Wagon went live for India in 1 go and started servicing over 10000 pin codes on Day 1.  

    Vanity Wagon – Business Model

    Vanity Wagon’s business model works on an upfront discount – inventory-driven model. There are many ways that you can avail Vanity wagon coupon code and offers.

    Vanity Wagon – User Acquisition

    Vanity Wagon Homepage
    Vanity Wagon Homepage

    The first 10 customers came in very early for Vanity Wagon. With a pre-launch plan in place, the company gathered tremendous traction before it went live and the first 10 customers were acquired fairly quickly (in 2 days).

    Vanity Wagon heavily relies on customer-centric promotions. It uses social media platforms and also paid and owned media to reach out to the target audience. As said by Prateek, owned media is working remarkably well for Vanity Wagon India.

    One of the first campaigns we did worked well for us, owing to the team’s approach to it and the concept – ‘What Organic Means to You’.  We did this campaign with bloggers, a few household women, and the real users out there. The idea was to understand what we need to do to make organics popular and the whole campaign was really helpful. With over 100 ideas on what organics can mean we knew which notes to hit and doing so earned great success in the short term post the campaign.

    Vanity Wagon – Growth

    Vanity Wagon operates out of Gurugram (Corporate Office) and warehouses at present in Delhi With revenue growth of 100% month on month, the company is destined for great success in the long term.

    Starting with a limited brand base, it now boasts over 151 brands including some top players in Natural Beauty such as MyGlamm, Ruby’s Organics, Indulge Essentials, Raw Nature, and Biotique.  

    The User-base continues to grow steadily at 50-70% month on month and is driven by multiple sources online and offline Vanity Wagon works closely with every customer and runs to create a communal feeling wherein every user freely converses with our experts and benefits in every possible way even if there is no transaction involved.

    Vanity Wagon – Funding & Investors

    Vanity Wagon funding is bootstrapped and is working towards raising early-stage investment in FY 19-20. The shareholders at present are the founding members.

    The cash flow for the vanitywagon.in funding has been fairly consistent with great support from our family and friends too. We have managed to create the right buzz in the market and are getting rewarded for that each day with our growing user base and repeat customers – Prateek

    Recently in January 2021, the company raised over $200,000 in a seed round that included investors like Agility Venture Partners, Alfa Ventures founder Dhianu Das, actress Anita Hassanandani and angel investor Sanjay Nagi. The most latest funding was raised in October 2021 by the seed round.

    The total amount raised by Vanity Wagon is $934k.  The Vanity Wagon funding is said to be used to expand its global footprint, onboard more brands, and fulfill a larger consumer base.

    Vanity Wagon – Startup Challenges

    According to Prateek, the biggest challenge for the Vanity Wagon app is to make the users switch. With so many nice-smelling, beautifully packed chemical products on the market, the majority of the user base is content with buying products that a celebrity endorses. Natural products are comparatively newer to the space of mainstream beauty and are slowly making their place in the market.


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    Vanity Wagon – Competitors

    There are many platforms offering beauty and platforms online. Some of the Vanity Wagon competitors are the Nykaa platform, Purplle platform, and Dermstore platform.

    While all other platforms offer all sorts of beauty and personal care products that may or may not be natural, Vanity Wagon’s USP is a dedicated platform for just natural and organic products.

    Vanity Wagon reviews talk about the platform creating a space where an individual only has natural options be it in makeup, skincare, bathing essentials, or wellness. Everything on the portal is non-harmful chemical driven and makes it easy for a consumer to get hooked on clean beauty.

    All our competitors motivate us primarily being Nykaa, having done so well in the last few years. They have gone on to create a community for beauty and we look to do that for natural beauty.

    Vanity Wagon – Advisors & Mentors

    Vanity Wagon India has advisors from different fields and tangents including – tech, marketing, and business strategy.

    Col. A S Ruhail (Retd.) with a distinguished career in the Indian Army went on to successfully establish an educational venture. His core being strategy and business implementation, the Vanity Wagon website closely associates with him on major strategy standpoints and benefits in every way possible.

    Mr. Mayank Kumar (IIM Lucknow) has a successful enterprise and advises Vanity Wagon on the technical growth plans and strategies.

    Mr. Vaibhav Jain is a successful entrepreneur – marketer and angel investor. He offers his support in marketing and brand-building initiatives for Vanity Wagon.

    Vanity Wagon – Future Plans

    The platform claims to have sold over one lakh products and registered 5 times more growth since 2019. Vanity Wagon has great plans for growth in the future-

    • The company wants to serve customers through an omnichannel strategy, thereby aiming to open 15 stores by the end of 2022.
    • Vanity Wagon are targeting to have more than 200 brands associated with them by the end of 2022.
    • The company is planning to ship Indian Organic beauty products to 5 offshore territories and they are currently planning to start with Singapore and then move forward with other APAC countries.
    • The company is also planning to take over several brands to increase its business. The brands that are unable to fit the market due to money issues but have great potential in their products are on the target list of vanity wagons.

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    Conclusion

    Vanity Wagon is a platform started by three individuals for the betterment of people. Vanity Wagon is a platform that promotes the growth and sale of nontoxic products. They promote the clean beauty marketplace. The beauty products that are available on their site all fulfill the criteria set by the Vanity Wagon team. Some of the basic information about vanity wagons is shared above.

    FAQs

    What are clean beauty brands in India?

    Clean beauty brands sell products that are in harmony with our body and health and does not have any toxic chemical in them. Some of the most well-known clean beauty brands in India are Butterfly, FAE Beauty, Blur, etc.

    Does Vanity Wagon sell original products?

    As per the reviews collected by Vanity Wagon, the products sold by them are 100% original. Vanity Wagon is also known as the best platform to sell clean beauty products that do not cause any toxicity to the body and health.

    Is brand Myglamm chemical-free?

    Yes, the products made by Myglamm consist of no toxic chemicals in them. They are made with 100% free toxic formula.

    Is MartiDerm cruelty-free?

    Yes, all the products made by Martiderm are cruelty-free as they are not tested on any animal as well as there is no harm done to any animal in their production.

    Who are the competitors of Vanity Wagon?

    The competitors of Vanitywagon are Nykaa, Purplle, and Dermstore.

  • Gurgaon Based Startups Dominating The Entrepreneurial Sector in India

    Gurgaon, aka Gurugram, is counted amongst the financial and technological hubs of India. As much as the city is famous for its nightlife, it is popular for the corporate offices of MNCs and conglomerates; Nearly every major corporation has an estabishment in the city. Gurgaon also has the third highest per-capita income in India, the presence of  various brands and businesses there being a major factor. What people aren’t aware of is the fact that Gurgaon while being home to already established businesses has contributed significantly to the Indian entrepreneurial ecosystem—some popular startups were incubated in this city. Time to have a look at a few of those startup companies in Gurgaon.

    You can also read about successful startups in Delhi, Bangalore and other major cities in India.

    Also readAll recently funded startups in Gurgaon and other cities.

    Startups in Gurgaon
    List of Startups in Gurgaon

    1. UrbanClap
    2. Silversparro
    3. Rivigo
    4. Lybrate
    5. PaperBoat
    6. Shiprocket
    7. OnlineTyari
    8. Vanity Wagon
    9. CoHo
    10. Parkzap
    11. MakeMyTrip
    12. Tripoto
    13. CityFurnish
    14. Axtria
    15. RedCarpetUp
    16. Crepe-fe
    17. Geine Technologies

    UrbanClap

    Founders: Abhiraj Bhal, Raghav Chandra, and Varun Khaitan
    Founded: 2014

    UrbanClap Logo | Gurgaon Startups
    UrbanClap Logo | Gurgaon Startups

    UrbanClap is a marketplace for finding verified professionals to get your tasks done without any hassles and head-banging. From wedding planners to divorce lawyers, one can choose professionals from 100+ categories. The company claims to have over 100,000 verified professionals that span across both quality and quantity; you aren’t going to find shortage of qualified professionals. It is available in 10 cities across India and has spread wings to deal in Dubai as well. With over 100 live services and more than a million satisfied customers, UrbanClap tops the list of Gurgaon based startups.

    Silversparro

    Founders: Abhinav Kumar Gupta, Ankit Agarwal & Ravikant Bhargav
    Founded: 2015

    Silversparrow Logo | Gurgaon Startups
    Silversparrow Logo | Gurugram Startups

    Silversparro Technologies has come out with SparroSense, an AI-powered Supervisor for Manufacturing, Heavy Industry, and large facilities. Sparrosense Video Analytics Platform can help clients analyze their CCTV footage for monitoring people. The platform can be integrated with existing CCTV infrastructure. The processing of the videos usually takes place on the edge or the cloud. The business results are delivered on a dashboard through alerts to make sure each solution delivers an impact on the business. It is useful to detect inefficiencies, raise alerts, monitor productivity to increase capacity utilization directly from increasing revenues. The SparroSense suite is used and recommended by leading steel, metal, and auto industries across India and US.

    Rivigo

    Founders: Deepak Garg and Gazal Kalra
    Founded: 2014

    Rivigo Logo | Gurgaon Startups
    Rivigo Logo | Gurgaon Startups

    Rivigo is a technology major formed in 2014, building the material movement pipeline of India. It focuses on making logistics faster, safer and cost-effective through excellence in technology, data, culture, and operations. It services multiple industries that includes, but is not limited to, e-commerce, automotive, and FMCG. Rivigo is an up and coming logistics startup from Gurgaon.  

    Rivigo strives to improve job prospects for the truck drivers and help them move up in the economic pyramid.

    Lybrate

    Founders: Sauraubh Arora and Rahul Narang
    Founded: 2013

    Lybrate Logo | Gurgaon Startups
    Lybrate Logo | Gurgaon Startups

    Lybrate brings online consultation from doctors to patients. You can have an on-call session to for one-on-one interaction with medical specialists. There’s even the facility to communicate anonymously for these sessions. Lybrate’s aim is to create a one-spot destination where doctors can grow their practice by increasing patient outreach across the country and help the users get quick, quality medical advice without having to break a sweat by  physical visits to clinics/hospitals. This has the capacity to become one of the top medical startups in Gurgaon.


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    PaperBoat

    Founders: Neeraj Kakkar, James Nutall, Suhas Misra, and Neeraj Biyani
    Founded: 2013

    PaperBoat Logo | Gurgaon Startups
    PaperBoat Logo | Gurgaon Startups

    PaperBoat is India’s fastest-growing consumer brand selling different Indian beverages and foods such as Aam Panna, Jaljeera, chikki among others. PaperBoat juice has distributors all over the country. However, it does utilize single use packaging. In August 2019, PaperBoat came together with Tetra Pack to introduce holographic packaging for two of its variants Alphonso Aamras and Pomegranate juice. This new packaging will not only look appealing to the consumer but is also easy to hold to provide the consumers a comfortable drinking experience. The company counts Narayan Murthy as one of its investors. It is without a doubt one of the top startups in gurgaon.

    Shiprocket

    Founders: Sahil Goel, Gautam kapoor, and Vishesh Khurana
    Founded: 2012

    Shiprocket Logo | Gurgaon Startups
    Shiprocket Logo | Gurgaon Startups

    Kartrocket is Now Shiprocket 360. ShipRocket is a DIY eCommerce solution in Gurgaon that enables you to create an online store, design, and customize it in less than 10 minutes. Aside from building websites, the company provides end to end e-commerce solutions with all the features you require to run your business: free payment gateway integration, a mobile app to manage your store, and automated shipping solutions. Founded in 2012, ShipRocket has given wings to more than 3000+ store owners across India.

    OnlineTyari

    Founders: Bhola Meena, Udai Meena, and Vipin Agarwal
    Founded: 2014

    OnlineTyari Logo | Gurgaon Startups
    OnlineTyari Logo | Gurgaon Startups

    It is a web and mobile app platform providing a comprehensive solution for online preparation of different competitive exams. OnlineTyari provide authentic and up to date study materials crafted through partnerships with the best coaching institutes, independent tutors, and publishers.

    Vanity Wagon

    Founders: Naina Ruhail, Prateek Ruhail & Sahil Shrestha
    Founded: 2018

    Vanity Wagon Logo | Gurgaon Startups
    Vanity Wagon Logo | Gurgaon Startups

    It is a one-stop platform to buy genuine organic products for beauty and personal care. Vanity Wagon ensures that the products included in the platform are toxin free, harmful chemical free, cruelty-free and completely safe. Vanity Wagon operates out of Gurgaon (Corporate Office) and warehouses at present in Delhi  With revenue growth of 100% month on month, the company is destined towards great success in the long term. It is definitely one of the best companies in gurgaon when it comes to clean beauty.

    CoHo

    Founders: Uday Lakkar and Amber Sajid
    Founded: 2015

    CoHo Logo| Gurgaon Startups
    CoHo Logo| Gurgaon Startups

    CoHo is India’s first chain of “co-living” space. It stands for Comfortable Houses.  The company has created a vibrant network of fully-furnished rental accommodations with utility services, an online concierge, and most importantly, an out-of-the-world community living by corralling a bunch of like-minded individuals at the same place. Moreover, if you want to invest in your property, CoHo will help in furnishing your property and assist you in gaining customers. Currently, this co-living startup serves Delhi, Gurgaon, Noida, and Bangalore.

    Parkzap

    Founders: Pranay Sharma
    Founded: 2014

    Parkzap Logo| Gurgaon Startups
    Parkzap Logo| Gurgaon Startups

    Parking is a major obstacle that hampers trips to shopping malls, restaurants, and other places. To counter this menace, Parkzap has come up with a solution. The Gurgaon based venture locates the nearest, vacant parking spot while allowing you pay for the ticket online. A big headache gone!

    MakeMyTrip

    Founder: Deep Kalra
    Founded: 2000

    MakeMyTrip Logo| Gurgaon Startups
    MakeMyTrip Logo| Gurgaon Startups

    MakeMyTrip, India’s leading online travel company, was founded in the year 2000. The company provides online travel services including flight tickets, domestic and international holiday packages, hotel reservations, rail, and bus tickets. MakeMyTrip has gone on to become one of the few Indian startup success stories enjoying global attention. MakeMyTrip has international presence through offices in New York, Singapore, Kuala Lumpur, Phuket, Bangkok, and Dubai.

    Tripoto

    Founders: Anirudh Gupta and Michael Pargal Lyngdoh
    Founded: 2013

    Tripoto Logo | Gurgaon Startups
    Tripoto Logo | Gurgaon Startups

    Many of us are hesitant to make plans until and unless we have gone through extensive reviews and opinions of others. While this dependence on reviews is common in case of watching movies, the same phenomena is witnessed in case of travels as well. We tend to be apprehensive of visiting places and seek suggestions from people who have already visited that spot. If you want to know someone else’s experience of travelling to a particular place, Tripoto is the answer for you. Being aware of the problems and difficulties faced will make you better prepared for your trip. You can also discover travel itineraries, become a travel expert, meet travelers, and publish your own trip experiences.


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    CityFurnish

    Founders: Neerav Jain and Saurabh Gupta
    Founded: 2015

    CityFurnish Logo | Gurgaon Startups
    CityFurnish Logo | Gurgaon Startups

    CityFurnish provides products ranging from furniture, furnishings, consumer appliances and fitness equipment on rental subscription. Besides offering high-quality rental products for residential purpose, CityFurnish also has an accelerating presence into the commercial and hospitality segments. The brand is currently servicing cities including Delhi NCR, Bengaluru, Mumbai, and Pune and is now working on expanding to Hyderabad and Chennai.

    Axtria

    Founders: Jaswinder Chadha and Navi Chadha
    Founded: 2010

    Axtria Logo | Gurgaon Startups
    Axtria Logo | Gurgaon Startups

    Founded in 2010, Axtria is a big data analytics venture that combines domain knowledge, analytics, and technology to help clients make data-driven decisions for sales, marketing, customer relations, revenue, risk, and supply chain management. The company counts 8 of the top 10 global Life Sciences companies and 2 of the Top 5 global banks as its customers with over more than 1000 employees all around the globe.

    RedCarpetUp

    Founders: Abhay Tamaria, Kartik Venkataraman, and Sandeep Srinivasa
    Founded: 2015

    RedCarpetUp Logo | Gurgaon Startups
    RedCarpetUp Logo | Gurgaon Startups

    RedCarpetUp provides lending facilities to Indian customers for financing online purchases related to e-commerce, travel, etc. Finance and credit companies are unable to service a vast majority of Indians (about 90%) due to lack of required data. RedCarpetUp claims to have access to this critical data that allows it to service customers who have never taken online credit before. It acquires this information by gaining user consent. Only after the user agrees does it capture and store the data. According to its website, RedCarpetUp believes in “Design for Honesty”—it is thoroughly aware of its accountability to the user, in terms of safeguarding customer data.

    Crepe-fe

    Founder: Shourrya Sachdeva
    Founded: 2017

    Crepe-fe Logo | Gurgaon Startups
    Crepe-fe Logo | Gurgaon Startups

    This list has been dominated by Tech startups till now so it’s time to include a venture from a different niche. Crepe-fe serves authentic desserts from around the world. Formed in 2017 , Crepe-fe sells Belgium Waffles, American Bagels, Italian Gelato, and French Crepes. It has mastered the art of serving western breakfast and desserts and plans to open 50+ retail stores by 2022 across India and at least 3 retail stores aboard. It is the top startup in gurgaon you need to keep an eye out for if you are a foodie!

    Geine Technologies

    Founder:
    Founded: 1999

    Geine Technologies | IT Company in Gurgaon

    Geine Technologies is an IT company in Gurgaon. Geine Technologies provides innovative solutions across all channels of communication. Geine Technologies provides a seamless experience to the end user (customer or partner) over Mobile & Web, in various industries in the following domains:

    • Business Process Re-engineering
    • Partnership Relationship Management/Loyalty Management
    • Social Networking

    It works with its clients as a Management Consultancy Partner – To Conceive Innovative Solutions to address their Business Objectives & Problems.

    Conclusion

    This was StartupTalky’s take on some of the successful Gurgaon based startups. In spite of being a city crowded with MNCs, Gurgaon has provided ground for startups to flourish and stand shoulder to shoulder with the big shots and contribute towards India’s development. If you know about any other startups in Gurgaon that isn’t a part of this list, contact and we would love to feature them in this post!

    FAQs

    Which are the successful startups in Gurgaon?

    Some of the most successful startups in Gurgaon are:

    • Oyo
    • Zomato
    • UrbanClap
    • Silversparro
    • Rivigo
    • Lybrate
    • PaperBoat
    • Shiprocket
    • Policybazaar
    • Delhivery
    • Cars24

    How many startups are there in Gurgaon?

    There are over 100 startups in Gurgaon.

    Is Gurugram good for startups?

    Gurugram is quite popular for financial and technological businesses and startups.

    Which are the best cities in India for startups?

    Best cities for startups in India are:

    • Bangalore
    • Delhi
    • Mumbai
    • Hyderabad
    • Gurgaon
    • Pune
    • Chennai
    • Kolkata

    Which industry is famous in Gurgaon?

    Popular industry for startups and business in Gurgaon are:

    • Information Technology
    • Finance
    • Banking
    • Medical
  • Investing in physical assets has now been made easy by Grip Invest!

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Grip Invest.

    Grip Invest is democratizing investment opportunities in lease finance. The startup curates investment opportunities in lease finance by identifying companies looking to lease assets to meet capital needs. It then presents these opportunities on its platform for the retail investors to participate by investing as minimum as INR 20K for an IRR of over 15%.  

    Grip Invest has facilitated Investments worth INR 100 crore for 40+ companies such as Udaan, Furlenco, Holisol, Everest Fleet, Loadshare, IPL Tech, ChargeZone, among many. It has a strong 100,000+ retail investor community, growing 30% month-on-month for the last 12 months.

    StartupTalky interviewed Nikhil Aggarwal (Founder & CEO of Grip Invest) to get insights into the startup story and roadmap of the organization. In this article, you’ll discover how Grip Invest was conceptualized, its ideology, business model, funding, growth, future plans, and more.  

    Grip Invest – Company Highlights

    Startup Name Grip Invest
    Founders Nikhil Aggarwal, Vivek Gulati
    Headquarters Gurgaon
    Founded 2020
    Industry Investment Tech, Fintech
    Website gripinvest.in

    Grip Invest – About and Vision
    Grip Invest – Industry Details
    Grip Invest – Idea and Inspiration
    Grip Invest – Founders and Team
    Grip Invest – Ideology behind Name & Logo
    Grip Invest – Business Model & Revenue Model
    Grip Invest – Launch and Marketing Strategies
    Grip Invest – Challenges Faced
    Grip Invest – Growth and Stats
    Grip Invest – Funding and Investors
    Grip Invest – Advisors and Mentors
    Grip Invest – Competitors
    Grip Invest – Future Plans
    Grip Invest – FAQs

    Grip Invest – About and Vision

    Grip’s mission is to democratize investment opportunities and help individuals to create wealth at an attractive risk-reward ratio. At the same time, it also wants to contribute to the growth of the startups and companies by supporting them with capital in the form of assets.

    Grip Invest presents a unique investment option of earning a higher fixed income return along with the backing of an asset (lower risk). The startup curates investment opportunities in lease finance by identifying companies looking to lease assets to meet capital needs. It then presents these opportunities on its platform for the retail investors to participate by investing as minimum as INR 20K for an IRR of over 15%.

    Grip Invest – Industry Details

    Karvy’s India Wealth Report 2019 puts the total individual wealth in India at $5Tn, growing 13.2% annually to $11.4Tn by 2024. While alternative investments are a fraction of the market today – just 0.5% of financial assets, the report estimates that it will be the fastest-growing segment and account for $500Bn by 2024.


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    Grip Invest – Idea and Inspiration

    At Grip, there were two insights that got the team going –

    1. Individual investors have very limited investment options – all their friends and family were just investing in stocks or bank deposits. They knew other products existed and that there was an appetite for them but they just were not available to individual investors
    2. Technology is making companies adopt an asset-light business model – The largest transport provider will not own vehicles (Ola, Rapido, Chalo); the largest furnishing company will not own furniture (Furlenco, Rentomojo); even Amazon Web Services, the cloud server of the world will never need to own the servers. All these business models are a layer of technology where the physical asset – cars, furniture, servers will be owned by someone else. This meant that leasing would be incredibly in demand.

    Grip Invest – Founders and Team

    Nikhil Aggarwal (CEO) and Vivek Gulati are the founders of Grip Invest.

    Grip Invest Founder and CEO
    Nikhil Aggarwal – Founder & CEO of Grip Invest

    Nikhil’s co-founder, Vivek Gulati, used to report to him at his previous start-up, Chalo. Aashish who is Grip Invest’s Chief Product Officer also worked with Vivek and Nikhil at Chalo.

    Vivek Gulati | Co-founder, Grip Invest

    Over the last 6 years, Vivek has been part of multiple early-stage ventures with responsibilities in business development, business expansion, and operations. During his tenure at OYO, Vivek grew from handling business development in NCR to being a micro-market CEO to then heading OYO’s business expansion across 70 cities. Vivek’s role included sales, business strategy, revenue management, and scaling all tier-2 city businesses from 0 to $100Mn/year. Subsequently, as part of the business development team in Chalo, he brought these skill-sets to scale-up partnerships with private and government bus operators across India. In 2016, Vivek also co-founded and ran Frubox, a health food venture doing a 300+ daily delivery of fresh food. Vivek has a B.Tech degree in Chemical Engineering from the Malaviya National Institute of Technology.

    Aashish Jindal | Chief Product Officer, Grip Invest

    Over the last 5 years, he has taken up responsibilities in product management, program management, and new product launches. Having worked with large corporations such as ICICI Lombard as well as startups, Pepperfry, Chalo, he understands how to execute and implement things in a fast and efficient way. Having worked in both technology and operational roles has helped him succeed in his last role where he grew ARR from $0.2Mn to $5Mn in 5 months. He has a B.Tech degree from one of IIT Roorkee.

    Current company size: 30

    Work Culture

    Grip Invest has always been a people-first approach based and wanted to clearly lay down on its cultural values and style of working. Given it started post first lockdown in 2020 and the team hiring, joining and all the processes happened online, it wrote down about the cultural values early on and started onboarding people post a session on cultural values only.

    Also read: Importance of Work Culture in the Success of a Startup

    Grip Invest’s Cultural values:

    1. Ownership
    2. Commitment
    3. Courage – Ask, Listen, Do
    4. Transparency
    5. Celebrate wins

    Style of working:

    1. Data backed decisions
    2. Encourage out of box thinking
    3. Giving context
    4. Fun place to work
    5. It’s okay to make mistakes but repeating is not

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    The team wanted to decide on a name that can resonate with the idea of democratizing the investment for Indians by bringing the opportunities at a low minimum transaction value.

    Initially, they thought of names like investxs (read – Extra Small), investequal, etc but could not finalize anything. Then Nikhil had this old business idea for real estate opportunities which was GRIP – Group Real Estate Investment and then in one of the PPTs he just used the GRIP name and it just clicked that Grip means in someone’s reach or hand and resonated so much with their current idea.

    Grip Invest
    Grip Invest Logo

    About logo designing: Grip Invest is a data-driven company and the team here believes in creating a process first before doing. So they finalized a process that involved understanding different color schemes, fonts, etc, and then created draft versions. Later they shared those versions with friends and family members to get feedback and finalized the one it has now.

    Grip Invest – Business Model & Revenue Model

    Grip’s Role for Investors

    The startup undertakes the following activities for its investors –

    1. Identify assets for investment and construct deals with leasing partners that meet its financial and risk criteria
    2. Make these investment options (asset, details of leasing partner, and leasing terms) available on the Grip platform
    3. Set up and ensure compliance of the SPV which owns the asset. The assets for each deal are held under an individual SPV structured as a Limited Liability Partnership to ensure transparency and avoid any chance of co-mingling of funds.
    4. Monitoring of the investment over the tenure including ensuring timely payment of lease rental and in adverse situations resale/ release of the assets

    Grip’s Proposition for Lessee’s

    Generally speaking, companies use leasing as an alternative option to taking a loan to purchase an asset for a variety of reasons. In fact in countries in Europe and North America, leasing and hire purchases account for 20-40% of total investments annually while India is at a few percentage points at best.

    These reasons are:

    1. Desire to maintain an asset-light business
    2. Inability to make the upfront payment of 20-30% of the asset value required to take a loan
    3. Desire to match the timing of inflow and outflow or revenue and interest/ lease payments
    4. Ability to achieve a lower cost via lease vs. loan. This depends on the financial profile of the lessee, tax, and depreciation rates that vary case by case.
    5. Inability to take bank finance due to need to provide additional collateral or have a certain financial profile as a borrower
    6. The flexibility of being able to replace the asset before end-of-life, especially applicable for electronics
    7. Desire to avoid hassle or purchasing, maintaining and then selling the asset

    Revenue Model

    Grip Invest charges 1 to 2% from both investors and lessees on the investment amount. Additionally, it gets a 1 to 3% OEM discount on the assets.


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    Grip Invest – Launch and Marketing Strategies

    “We are always thankful to our friends and family members who became our early believers and helped us in making references” says Nikhil, Founder & CEO, Grip Invest.

    It started with a small list of 60 to 70 people in the beginning and then went ahead with word of mouth and introductions made by these people helped the startup to reach its first 100 customers. The team at Grip Invest always believed in collaboration and sharing. They started on simple yet powerful tools like Google Sheet, Asana, and Mailchimp.

    Social Media is a boon for scaling up! Grip Invest started with its organic content on Facebook, Instagram, and LinkedIn. It followed a basic process of posting content that resonated with its audience about their investment woes and pain points around fluctuations in the share market, uncertainty in returns, and the mind share all this took. The team saw good traffic flowing in and eventually, people started registering and investing on the website. Great content is the best marketing strategy!

    The startup has always worked with lessee partners who have great due diligence and many times a good brand presence. Th team started doing webinars with the CEOs or Founders of the companies that they leased to and eventually, they promoted the upcoming webinar events, and later the unfiltered session was launched on its YouTube Channel. All these efforts helped in building good trust and brand with their investors.

    Grip Invest [Webinar]

    Grip Invest – Challenges Faced

    The biggest challenge faced by Grip Invest: TRUST

    Investment is all about trust and it is an ongoing thing! Building that trust from scratch for a new and completely online platform was the biggest challenge.

    The team at Grip Invest has always made sure –

    1. To make their due diligence strong
    2. To maintain great transparency on the opportunities for the investors
    3. To get monthly/quarterly updates from their lessee partners
    4. To take proactive measures to fix any problems that they foresee
    5. To build for fallback mechanisms such as re-lease or sale of assets

    The efforts put into building trust have gone a long way and allowed the startup to scale very quickly. It has also created a very powerful brand in the mind of its users which is reflected in the fact that at least 25% of them have referred another user to Grip.


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    Grip Invest – Growth and Stats

    Grip Invest has a strong 100,000+ retail investor community, growing 30% month-on-month for the last 12 months. And since its investment model is entirely based on digital payments, physical presence for investment isn’t required.

    Some of the key metrics & stats of Grip Invest are –

    • 100,000+ registered users from 42 countries and 322 cities
    • 5,000 registered users who have made at least 1 investment
    • 43% of users have invested more than once and 12% have invested more than 5 times. Typically an investor makes their second investment in just 25 days of the first investment.
    • Assets have been leased to 40 different leasing partners
    • 13 Cr have been processed in returns to investors with nil default
    • The startup’s annualized revenue run rate is 7.2 Cr.

    Moreover, Grip Invest has facilitated Investments worth INR 100 crore for 40+ companies such as Udaan, Furlenco, Holisol, Everest Fleet, Loadshare, IPL Tech, ChargeZone, Zypp, Vogo, FleetX, FabAlley, BlueTokai to access a different channel of growth capital.

    Grip Invest – Funding and Investors

    Date Stage Amount Investors
    Aug 2021 Series A $3 Mn Venture Highway, Endiya Partners, AdvantEdge
    Pre-series A Anicut Capital, Gemba Capital

    • To date, Grip Invest has raised a total funding of $3.6 million
    • Grip Invest recently raised INR 21 Cr ($3 million) in a Series A round led by Venture Highway, Endiya Partners, and AdvantEdge
    • Its Pre-Series A round was led by Anicut Capital and Gemba Capital
    • Key angels in the company include Anupam Mittal, Maninder Gulati, Akash & Reeju (Founders, CashFree), Satyen Kothari (Cube Wealth and Citrus Pay), Ankit Aggarwal (Navi)
    • The founders personally invested 15 Lakhs in the company before receiving the first round of funding

    “We will utilize the capital raised to expand the range of investment products offered, launch new user features and strengthen our team as we aim to facilitate INR 1,000 Cr in investments by Sept’22” – Nikhil added

    Grip Invest – Advisors and Mentors

    • Anupam Mittal, Founder & CEO at People Group
    • Sidharrth Shankar, Partner at J. Sagar Associates
    • Rajiv Gupta, MD at DBS Bank

    Grip Invest – Competitors

    There are several platforms offering new forms of investment and Grip Invest considers them to be its key competitors. These include companies like pyse, TradeCred, KredX, Klubworks, and Wint Wealth. Globally, YieldStreet in the US has been a path leader in this product with 250,000 investors and $1.3 billion in capital invested.

    Grip Invest – Future Plans

    Grip Invest plans to expand the range of investment products offered, launch new user features, and strengthen its team. It is eyeing to facilitate INR 1,000 Cr in investments by Sept’22.

    Grip Invest – FAQs

    What is Grip Invest?

    Grip Invest curates investment opportunities in lease finance by identifying companies looking to lease assets to meet capital needs. It then presents these opportunities on its platform for the retail investors to participate by investing as minimum as INR 20K for an IRR of over 15%.

    Who are the founders of Grip Invest?

    Nikhil Aggarwal (CEO) and Vivek Gulati are the founders of Grip Invest.

    When was Grip Invest launched?

    Grip Invest was launched in 2020 to democratize investment opportunities and help individuals to create wealth at an attractive risk-reward ratio.

    How does Grip Invest make money?

    Grip Invest charges 1 to 2% from both investors and lessees on the investment amount. Additionally, it gets a 1 to 3% OEM discount on the assets.

    How much funding has Grip Invest raised?

    To date, Grip Invest has raised a total funding of $3.6 million.

  • Zimyo Startup Story – #1 Human Experience Platform

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Zimyo.

    Zimyo is a one-stop solution to all HR needs that helps organizations build a 2X more productive, engaged, and satisfied workforce. It provides cloud-based HR solutions to businesses of all sizes. It offers comprehensive smart HR solutions – Payroll and Expense Management, Performance Management System, Employee Engagement, Employee Benefits, Time and Attendance, and Onboarding and Recruitment solutions.

    In just 3 years since its inception in 2018, Zimyo is serving more than 500 organizations with 100,000+ active users! StartupTalky interviewed the Co-founder of Zimyo, Mr, Ajay Kadyan to know the startup story of Zimyo. In this article, you’ll get an insight into how Zimyo was started, its business model, founders’ profile, and more.

    Zimyo – Company Highlights

    Startup Name Zimyo
    Founders Ajay Kadyan, Kumar Mayank
    Founded 2018
    Headquarters Gurugram
    Industry HR Tech
    Website zimyo.com

    About Zimyo and Its USP
    The Backstory of Zimyo – How it Started?
    Founders of Zimyo
    Zimyo – Business Model and Revenue Model
    Employee Culture @ Zimyo
    Growth of Zimyo
    Zimyo – FAQs

    About Zimyo and Its USP

    Incepted in 2018, Zimyo is one of the fastest-growing unified HCM platforms in the HR tech space that automates tedious HR processes, eliminates payroll errors, and enhances employee experiences. It is a one-stop solution to all HR needs that helps organizations build a 2X more productive, engaged, and satisfied workforce. Furthermore, its intuitive HR solutions help employer organizations to drive improved data-driven decision-making and get better business outcomes.

    Zimyo is a one-of-a-kind platform that uses smart technology to provide smarter experiences. The company’s philosophy is purely inclined towards a human-centric design that leverages the power of Artificial intelligence and Machine Learning to build highly efficient products. The platform boasts a voice-user interface to simplify complex tasks using speech to enhance user experience.

    Zimyo Startup Story
    Zimyo Logo

    The platform features a broad spectrum of modules (over 40+) to offer flexibility to its users. Around 95 percent of Zimyo’s partners find it the easiest platform to switch and set up their complex processes in no time. Further, the platform processes the entire payroll in less than 2 minutes for over 1000 employees in just 3 easy clicks. Its robust analytics-driven employee intelligence system increases team retention by 3X and enables leaders proactively with the power of on-demand data and insights to make quick and informed decisions.

    Zimyo’s embedded finance solution enables employee-centric organizations to offer a one-of-a-kind employee engagement experience with benefits like advance salary, employee loans, insurance, and investments. With this solution, Zimyo intends to make financial services more accessible for employees across SMBs. This can help companies attract and retain customers while providing hassle-free financial services.

    The Backstory of Zimyo – How it Started?

    Kumar Mayank, CEO of Zimyo, has a background in microfinance. It is during his stint with the industry that he realized the absence of “formal credit” for employees. These employees who worked all their lives in factories with a PF account and investments to show had no bank willing to lend them credit when they needed it. Kumar analyzed this gap and decided to create a way to make credit easily accessible to these employees.

    There was a need for identifying the mechanism of establishing if there was actual salary transferred, which brought the HR and Payroll of an organization into the picture. That’s how the journey began as Zimyo started an innovation drive that merged FinTech with HRTech from an employee-first perspective.

    Along with co-founder Ajay Kadan, who has extensive experience of over 10 years in product development, system architecture, and data analytics, Zimyo plans to bridge the gap between the credit market and SMB employees with their innovative solutions.


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    Founders of Zimyo

    Ajay Kadyan and Kumar Mayank (CEO) are the founders of Zimyo.

    Ajay Kadyan | Co-founder, Zimyo

    Zimyo Founder
    Ajay Kadyan – Zimyo Co-founder

    Ajay has extensive experience of over 10 years in product development, system architecture, and data analytics. He has helped several organizations in the HR Tech, EdTech, and E-commerce space to build robust products. With his strategic leadership skills and critical thinking, Ajay has successfully built a highly efficient and collaborative team.

    Presently, Ajay works as the Co-Founder of Zimyo and spearheads the business with his deep comprehensive industry knowledge. He is currently focused on positioning Zimyo as one of the most preferred brands in the HR tech space. Besides, he works closely with the marketing team to improve Zimyo’s brand visibility and outreach. In addition to this, Zimyo has also joined forces with the sales team to increase client acquisition and improve conversion rate, while working closely with the product team to strengthen the product portfolio.  

    With his technical and functional knowledge, Ajay envisions empowering leaders and organizations across the world to offer true ‘employee experience’ to their employees, help them get the best out of their workforce, drive higher engagement, and build a differentiating human capital advantage.

    Kumar Mayank | Co-founder & CEO, Zimyo

    Kumar Myanak’s role as Zimyo’s Founder involves connecting with growth-focused organizations and helping them build a great organizational culture with the help of Zimyo’s product suite. He did his BA Hons in Economics from Delhi University and is an alum of IIM – Lucknow. Before starting Zimyo, Kumar Mayank was associated with well-known companies like Equitas Small Finance Bank, ING Vyasa Bank, and Janalakshmi Financial Services.

    With an extensive background in Microfinance, Kumar realized the lack of “formal credit” for employees. These Employees who worked in factories for their entire lives with PF accounts and investments to show for their work could not get credit from banks when needed. Kumar studied this gap and devised a way to make credit easily accessible to these employees.

    Zimyo – Business Model and Revenue Model

    Zimyo provides cloud-based HR solutions to businesses of all sizes. It offers comprehensive smart HR solutions – Payroll and Expense Management, Performance Management System, Employee Engagement, Employee Benefits, Time and Attendance, and Onboarding and Recruitment solutions. The platform charges a monthly fee from employers based on their needs and the number of employees. The basic package starts from INR 5999/PM/100 employees that can be customized as per their employer’s needs.  

    From the HR tech space, Zimyo has also entered into the embedded finance segment. It has extended its services to offer employee benefits, tax-saving solutions, retirement plans, and financial assessments. Besides this, the platform has also integrated with other job portals to ensure an efficient hiring process.

    In such a short span, the platform has onboarded prominent clients with Zimyo including Bajaj Capital, Hillson Shoes, 88 Pictures, iMocha, Yethi, M2P, TheData Team, Fleetx, Riskcovry, and many among others. Apart from this, Zimyo’s direct integration with other job portals makes the hiring processes more efficient by eliminating the need for manual data entry on multiple sites and removing the need to check back in on job posts.


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    Employee Culture @ Zimyo

    Given the exacerbating impact of the COVID-19 pandemic, physical & mental wellness, financial stability and job security have become top concerns for employees. To handle the crisis well, Zimyo is bringing employee wellness to the forefront. Being a people-centric company, Zimyo is emphasizing on “Employee First” culture by adopting policies such as group health insurance, reimbursement for COVID vaccinations, paid leave for vaccinations, paid medical leave for COVID positive employees, mental wellness & engagement sessions, and additional insurance cover for oxygen concentrators & medical emergency.

    In addition to this, Zimyo also supports its partner organizations in building a positive and productive work culture. It has partnered with various integrators to provide Benefits such as Insurance, Tax Saving Investment Options, Wealth Management Solutions, Expense/Credit Cards, and much more.

    Also Read: Importance of Work Culture in the Success of a Startup

    Growth of Zimyo

    Currently, Zimyo is serving more than 500 organizations with 100,000+ active users. Along with HRMS & other modules, Zimyo’s ‘Benefits’ module has also seen a high user adoption rate. A bunch of Zimyo’s existing partners have opted for Zimyo benefits and are very happy with the offerings under this newly launched module.

    It has also designed a bilingual mobile app to further ensure a seamless employee experience. The platform has received avg. 4.2+ ratings from its users on various platforms. Recently, Zimyo has been also recognized by G2 as a “High Performer” in the HRMS, Payroll, and Time & Attendance Software categories – earning a total of 7 accolades.

    In such a short span, the platform has onboarded prominent clients with Zimyo including Bajaj Capital, Hillson Shoes, 88 Pictures, iMocha, Yethi, M2P, TheData Team, Fleetx, Riskcovry, and many among others.


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    Zimyo – FAQs

    What is Zimyo?

    Zimyo is one of the fastest-growing unified HCM platforms in the HR tech space that automates tedious HR processes, eliminates payroll errors, and enhances employee experiences.

    Who are the founders of Zimyo?

    Ajay Kadyan and Kumar Mayank (CEO) are the founders of Zimyo.

    How Zimyo makes money?

    Zimyo provides cloud-based HR solutions to businesses of all sizes. The platform charges a monthly fee from employers based on their needs and the number of employees. The basic package starts from INR 5999/PM/100 employees that can be customized as per their employer’s needs.  

    When was Zimyo started?

    Zimyo was launched in 2018.

    How much funding has Zimyo raised?

    Zimyo raised seed funding of $1.5 million led by BEENEXT in September 2020.

  • Paxcom: Digital Solution provider for analytics & eCommerce business strategy

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Paxcom.

    Paxcom’s technology solution consists of ML/AI-powered actionable insights on Product Content, On-Shelf Availability, Reviews & Rating analysis, Share of search, Sales, and Promotions. Daily, Paxcom analyzes multi-crore ad spends, and over 1.4 lakh products across 148 platforms, 450+ pin codes, and 11 languages to provide seller and location-specific insights to aid their clients’ eCommerce growth.

    StartupTalky interviewed Mr. Punit Sindhwani (Founder & CEO, Paxcom) to get insights into the startup story and the organization’s roadmap. In this article you will discover how Pacom started, its business model, marketing strategies, and more.

    Paxcom – Company Highlights

    Startup Name Paxcom
    CEO Punit Sindhwani
    Headquarters Gurgaon
    Industry Ecommerce
    Website paxcom.ai

    Paxcom – About
    Paxcom – Industry Details
    Paxcom – Idea & Inspiration
    Paxcom – Product/Services and USP
    Paxcom – Founders and Team
    Paxcom – Name Meaning & Logo
    Paxcom – Business Model and Revenue Model
    Paxcom – Launch & Marketing Strategies
    Paxcom – Challenges Faced
    Paxcom – Operating Locations
    Paxcom – Funding
    Paxcom – Tools used to run startup
    Paxcom – Future Plans
    Paxcom – FAQs

    Paxcom – About

    Paxcom’s eCommerce solutions consist of a robust set of proprietary (or cutting edge or ML/AI) technology solutions backed up by a strong suite of eCommerce services that provide end-to-end assistance for businesses looking to expand their online presence. This startup is well-known for its digital solutions that cover all aspects of day-to-day eCommerce operations and assist brands and sellers in improving their overall online performance.

    Paxcom’s cutting-edge AI solutions can collect and analyze data from all eCommerce channels, across multiple geographies to deliver actionable insights for improving digital shelf share, stock availability, competitive pricing, product discoverability, ROIs on marketing spends, placements, and more.

    Its team of eCommerce experts, Data Scientists, Analysts, Content Writers, and Creative Designers can help you launch and optimize Products Price, Promotion, Placement, and growth strategies on the popular eCommerce Sites. Paxcom’s team of experts comes with vast experience across brands, markets, and platforms to ensure that your brand has all the tools to remain ahead of the curve. Paxcom takes pride in working as a partner and an extension of its clients’ own teams to ensure synchronized plans to success.

    Paxcom – Industry Details

    The recent years have seen substantial growth in D2C and digital brands in India, with over 4000 brands having crossed INR 1cr sales on Amazon alone in 2020. While physical formats of retail have been seeing a marked slow-down due to Covid restrictions, eCommerce is growing at the fastest pace. This has led to an increased focus of brands on eCommerce.


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    Paxcom – Idea & Inspiration

    Paxcom’s founding team took its plunge into eCommerce in 2011 through an ambitious foray into omnichannel retail, before amazon.in the marketplace was launched in India. The in-house omnichannel technology that was built, empowered them for seamless growth across their D2C website, 11 physical locations and to be the pioneer in D2C and marketplaces in India. Mirchimart was one of the first few sellers that Amazon onboarded when they started their business in India. They also won the award for being the largest seller in the electronics category on the Flipkart marketplace in 2014.

    This early exposure to e-commerce enabled the founders to recognize the sector’s potential in India. Consumer brands were taking their first steps in this direction, but there was a significant gap in understanding of how it worked and how to best use it. There was a need for expert advice and technical solutions to assist brands in accelerating digital sales and making intelligent, data-driven decisions. Paxcom was created to meet this need.

    Kinator, a SaaS-based channel intelligence and data analytics platform, was the first solution developed, allowing their clients to track, measure, and audit their eCommerce presence, and provide insights for day-to-day and strategic decisions.

    Over the last seven years, they have continued to evolve and grow alongside their clients’ ever-changing needs, becoming a full-service strategic solution provider for e-commerce, adding numerous services and software along the way.

    In 2019, Paxcom became a part of the Paymentus group – a leading global paperless electronic billing and payment solution, ranked by Deloitte to be amongst the fastest-growing North American companies.

    The idea came from the opportunity and the gaps the team saw in omnichannel retail as they managed their omnichannel retail business. The initial product idea was well received in their outbound campaign reach and few initial brands became Paxcom’s partners in this journey giving the team an opportunity to learn and mature their offerings.  

    Paxcom – Product/Services and USP

    Paxcom offerings simplify Brand’s online strategy and growth by providing actionable insights derived from mining vast amounts of data points daily, across multiple e-marketplaces and multiple geographies. Brands can quickly see areas of growth opportunities, threats from competitive/upcoming brands and get insights on the effectiveness of different campaigns /products on marketplaces.

    In the fiercely competitive eCommerce space, brands need to be agile and well-informed to achieve success. Paxcom’s eCommerce solutions consist of a robust set of proprietary technology solutions backed up by an experienced services staff to provide end-to-end assistance for businesses looking to expand their online presence. It is well-known for its digital solutions that cover all aspects of day-to-day eCommerce operations. Paxcom’s analytical software tools and expert customer service teams assist brands and sellers in improving the overall online performance. Paxcom’s mission is to simplify and streamline online selling for brands and sellers.

    Paxcom’s USP is a robust suite of technology solutions backed by an experienced team obsessed with a data-driven approach to eCommerce growth for its customers. Its technology solution consists of ML/AI-powered actionable insights on Product Content, On-Shelf Availability, Reviews & Rating analysis, Share of search, Sales, and Promotions. The startup’s Omni-channel technology solution optimizes the supply chain for order-fulfillment and warehouse management while its eCart Solution helps establish eBrand Store and apps. Paxcom team comes with a wealth of experience in establishing omnichannel strategy and solutions have gained valuable insights in managing their own, and some of the large brands, eCommerce growth since 2011.

    1. Channel Intelligence & Analytics – Kinator

    Kinator – Paxcom’s proprietary technology solution can collect and analyze publicly available data from all major platforms, across multiple geographies to deliver Data-Driven Analytics & Insights for Brands selling on multiple e-retailers and marketplaces. Paxcom’s interactive KPI Dashboards & Reports enable data-led decision making on Product Pricing, Promotions, Placement, and more. Kinator helps brands track, measure, audit, and analyze their

    • On-shelf Availability
    • Price, promotions, and Buy Box
    • Ecommerce content
    • Reviews & Ratings
    • Visibility on search results and category
    • Sales across platforms
    • Advertising performance

    2. Services, Strategy & Execution

    Paxcom’s team of eCommerce experts, Data Scientists, Analysts, Content Writers, and Creative Designers can help you launch/optimize Products Price, Promotions, Placement on the popular eCommerce Sites.

    Paxcom’s team of experts comes with vast experience across brands, markets, and platforms to ensure that your brand has all the tools to remain ahead of the curve. The startup takes pride in working as a partner and an extension of its clients’ own teams to ensure synchronized plans to success.​​

    • Ecommerce content and design
    • Business Analytics And Consultation
    • Promotions & Marketing Strategy across platforms
    • Global Support (India, North America, UAE, Africa & Southeast Asia)

    3. AMS & Campaign Management

    Paxcom’s eCommerce experts provide end-to-end campaign management in sync with your Brands goals and objectives across eCommerce platforms. When there are millions of products to choose from, a brand cannot afford to sit back and expect a customer to reach its product. Instead, the product needs to reach its customer. The startup manages multi-million spending across different platforms and categories, for leading or upcoming brands, using objective-based tailored strategies.

    • Ecommerce Campaign & Ams Management
    • Technology Aided Campaign Management using Paxcom’s cutting-edge tools
    • Promotions Management
    • Search & Display Ads

    4. Omnichannel Solutions

    Get complete control over your e-commerce logistics and fulfillment. Businesses of all sizes & categories can harness the power of Paxcom’s innovative pre- and post-fulfillment solutions to make their listing, order processing, warehousing, and shipping process seamless, quick, and manageable. Easy connections across several channels, a consistent experience for customers and employees, and automated technologies will help you accelerate with control. Its Omnichannel offerings comprise multiple robust web applications that provide solutions that can help brands grow, and manage their backend operations flawlessly with ease.

    • Product Information & cataloging system (PIM)
    • Order & Inventory Management Software (OMS)
    • Warehouse Management Software (WMS)
    • Marketplace seller solutions

    Paxcom’s USP and innovation

    • Strong experience across platforms and categories
    • Cross geography/industry best practice
    • Strong Technical Solutions + Services work together to give a complete solution
    • Flexibility to tailor software as well as services to your specific requirements
    • Global Support – Multiple language tracking & content Learnings across brands & categories

    Pivot from Initial Idea

    Paxcom was initially building 2 products – a Product Information Management software and software for sellers to manage their orders and inventory on multiple marketplaces. These two were built initially for Mirchimart for their own use and the team thought of taking these to market. These products, gradually they realized, had significant competition and challenges of stability since marketplaces, to date, don’t offer seamless APIs. Paxcom’s core product, Kinator, came after a couple of exploratory meetings with some big FMCG brands. This was a unique problem, no players in India at that time gave information to Brands on what is happening to their products and their category on eCommerce platforms. Since eCommerce was so new and growing massively, brands wanted to have some key KPIs to measure ecom growth. The team decided to plugin that gap, and Kinator came to life.


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    Paxcom – Founders and Team

    Paxcom’s founding team was together over years at their previous company, Mirchimart, and Paxcel and had a strong working relationship. So this came in very easily.

    The team works closely together and quite often the tasks span across different areas. In the current setup, Neha Khosla is responsible for client success, Tanya Kakaria for Global Sales Marketing, Punit Sindhwani for overall strategy, and Gurjant Singh for technology solutions.

    A dynamic powerhouse, Punit Sindhwani has over 25+years of experience in the Technology and IT industry. Punit is currently the CEO of Paxcom, a SaaS-based software that provides complete eCommerce automation solutions from creating and managing e-stores (or marketplaces) to advanced data analysis, exponential revenue growth, managed warehouses, and supply chains along with ensuring happy customers.

    Paxcom CEO
    Punit Sindhwani – Founder & CEO of Paxcom

    He is a strategic leader with a proven track record in managing fast-growing software development companies in Capital Markets, Payments, Health care, Data Analysis, and Data and Image Compression.

    Prior to founding Paxcom, he was Co-founder and CTO of Mirchimart.com, an online megastore where he was responsible for building a high-performance tech platform for B2C and B2B sales, with optimized PIM, WMS, OMS, and Omni-channel touchpoints.

    A bachelor in Electronics from Mumbai University, Punit’s area of expertise includes Enterprise Application Development, Mobile Application Development, Financial Software Development, Gift /Loyalty Solutions, Web application development, Data Analysis Software, Data and Image Compression.

    Prior to Paxcom, the founding team’s technology services company, Paxcel was born in 2001. Paxcel was named after a core value that they look for while hiring any new team member “Passion for Excellence”. Paxcom came as an extension to Paxcel, everything about eCommerce with Passion for Excellence, so this was a unanimous decision of the founding team, Paxcom. The name, Pax part symbolizes the founders’ Passion for Excellence, while the com part symbolizes Commerce. The logo was designed internally by the startup’s creative team.

    Paxcom
    Paxcom Logo

    Paxcom – Business Model and Revenue Model

    There are two parts to Paxcom’s business model. All technological solutions are produced and marketed as SaaS solutions, while the services arm operates on an agency model. It typically has annual retainers and subscriptions with its clients, and the startup tailors the engagement to their specific needs and gaps. Shorter project-based engagements, on the other hand, are also possible.

    Paxcom – Launch & Marketing Strategies

    The founding team launched the company because they first saw the complexities of managing an eCommerce business across multiple channels and the scale and efficiency needed.  The push was motivated enough to take the plunge.

    They were fortunate to be amongst the first ones to offer such insights for eCommerce growth, and as such, they found a great response to their email campaign reach on Paxcom’s innovative solutions.

    “At Paxcom, we believe that a satisfied customer is the best marketer a company can have. The focus on client satisfaction has contributed significantly to our success, and we’ve seen a lot of initial growth organically through referrals and expanding partnerships with existing clients across industries and regions”  – says Punit Sindhwani, CEO, Paxcom

    Paxcom’s marketing and business leaders have invested a significant amount of time and effort in developing strong industry relationships and gaining a thorough understanding of the segments in which they operate. This has allowed them to take a consultative approach to business development, based on extensive knowledge of the ever-changing e-commerce landscape, best practices, industry trends, clients’ businesses, their current eCommerce maturity, possible growth areas, and potential solutions. Every client is different and having targeted outreach campaigns based on this understanding have worked well for Paxcom. It has also recently begun to broaden the use of content marketing by widely disseminating Paxcom’s large repository of useful resources for brands, sellers, and industry enthusiasts at all stages of e-commerce maturity. These are accessible via its website and social media pages.

    Paxcom has established a strong presence and goodwill within the Indian eCommerce industry over the years, helping it solidify its position as an authority on eCommerce. Numerous leading brands it serves and its commitment to providing strong solutions for the clients globally have also helped the startup establish credibility as an eCommerce partner. The majority of its new business, therefore, comes from word of mouth, client referrals, eCommerce platform recommendations, and SEO.

    Additionally, the team at Paxcom is also been working on producing content that serves the industry by offering in-depth information and advice for clients and the broader brands in the market.


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    Paxcom – Challenges Faced

    Paxcom was started when eCommerce in India was in its nascent stage, and grown with the industry. The initial inertia of brands to recognize their potential, and the ever-changing ecom environment have been some challenges. However, the team has had the opportunity of working with some great brands and built strong goodwill for themselves by constantly adapting to ensure they go above and beyond their client’s expectations. This has helped Paxcom grow to its current strength and recognition in the industry.

    Paxcom – Operating Locations

    Out of the 6 office locations 3 are located in India, 2 in the US, and 1 in Canada.

    1. Gurgaon
    2. Delhi
    3. Mohali
    4. Washington
    5. North Carolina
    6. Toronto, Canada

    Paxcom’s services are already available in 20 countries across SEA, Japan, Korea, the Middle East, Africa, the UK, North America, Australia, and India.

    Paxcom – Funding

    Paxcom is a bootstrapped startup and currently, it is not looking to raise funds in the near future.  


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    Paxcom – Tools used to run startup

    Being a tech-focused company at heart, the team understands the value of tools in improving efficiency. There are numerous tools Paxcom utilizes to ensure that the team can function at scale effortlessly. Some of these are Slack, Keka, Google Business tools, Zoho, Hubspot, and Drutas.

    Paxcom – Future Plans

    In addition to expanding within the country, Paxcom is aggressively growing its global presence. Its current clients include over 150 brands, across 20 countries, and it is in the process of growing not just the client base, but also the engagement with existing clients.

    At the moment, Paxcom’s SaaS-based data analytics tools are the top focus, with eCommerce advertising & strategy services following closely behind. Looking ahead, the startup also expects its revenue to triple within the next two years, with the primary chunk of that growth coming from North American and Asian markets.

    Paxcom – FAQs

    What is Paxcom?

    Paxcom’s eCommerce solutions consist of a robust set of proprietary (or cutting edge or ML/AI) technology solutions backed up by a strong suite of eCommerce services that provide end-to-end assistance for businesses looking to expand their online presence.

    Who is the CEO of Paxcom?

    Punit Sindhwani is the CEO of Paxcom. He has over 25+years of experience in the Technology and IT industry.

    How does Paxcom make money?

    Paxcom’s technological solutions are produced and marketed as SaaS solutions, while the services arm operates on an agency model. It typically has annual retainers and subscriptions with its clients.

    Is Paxcom funded?

    No. Paxcom is currently bootstrapped.

    What is the Paymentus group?

    In 2019, Paxcom became a part of the Paymentus group – a leading global paperless electronic billing and payment solution, ranked by Deloitte to be amongst the fastest-growing North American companies.

  • Story of RBP Finivis – Promotes the Theory of Financial Inclusion

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Rural Banking Programme (RBP) Finivis.

    Rural Banking Programme (RBP) Finivis Pvt. Ltd. is a FinTech firm that promotes the theory of financial inclusion. It launched MEGO Pay app providing AePS, mATM, and DMT with instant settlements, and saw 700 plus subscribers downloading the app on the first day of launch. Founded by husband-wife duo, Sam and Sanaya Gupta, RBP Finivis is a business correspondent to Fino Payment Bank, ICICI Bank, SBM Bank India, along with a few contracts still in the pipeline with India Post and Utkarsh Small Finance Bank.

    StartupTalky interviewed Mr. Sam Gupta, Founder & CEO of RBP Finivis to know the startup story of the organization. He also gave insights on the fintech industry, how RBP Finivis was incorporated, its business model, growth, future plans, and more.

    RBP Finivis – Company Highlights

    Startup Name Rural Banking Programme (RBP) Finivis Pvt Ltd.
    Founders Sam Gupta, Sanaya Gupta
    Headquarters Gurgaon
    Industry Fintech, Digital Payments
    Website rbpfinivis.com

    RBP Finivis – About and Vision
    RBP Finivis – Fintech Industry Details
    RBP Finivis History – How it Started
    RBP Finivis – Product/Service
    RBP Finivis – Founders and Team
    RBP Finivis – Name and Logo
    RBP Finivis – Business Model and Revenue Model
    RBP Finivis – Launch and Marketing Strategy
    RBP Finivis – Challenges Faced
    RBP Finivis – Current Status
    RBP Finivis – Funding
    RBP Finivis – Acquisitions
    RBP Finivis – Competitors
    RBP Finivis – Recognition and Achievements
    RBP Finivis – Future Plans
    RBP Finivis – FAQs

    RBP Finivis – About and Vision

    Rural Banking Programme (RBP) Finivis Pvt. Ltd. is a Fintech firm that promotes the theory of financial inclusion. It offers few products in the B2C segment which are unique and have an edge over technology where it redeems cash backs given to subscribers via the web, app, and cards, etc. Today, India is converging into digital payments and a cashless economy, and the platform RBP Finivis is totally focused on providing digital services in this payment sector.

    The company’s short-term goal includes bringing door-step banking to the unbanked and to scale-up its business volume. Long term goal is to create a consistent flow of services with value-added products. The company’s core belief is to work hard with honesty and be true to one’s work.

    RBP Finivis – Fintech Industry Details

    Fintech is transforming how financial services are being packaged and delivered to consumers from an experience, access, and cost-saving perspective. According to the market, one cannot calculate the actual figure of the market because most of the Retailers have a minimum of two to three IDs for different companies.

    As per media reports, there are about 8 Tier I cities, 26 Tier-II cities, 33 Tier III cities, and over 5,000 Tier IV towns, while there are more than 638,000 villages in the country. India is currently the 4th largest retail market in the world and is further expected to grow to $1.3 Crores.

    It’s well known that the demonetization of the currency has raised digital transactions while the month-on-month rise may not be as high. According to the market, so many startups are already providing financial services through POS, Micro ATM, AePS, and various digital banking solutions. RBP is also part of this journey, it almost covers 6% of this market. But still, there is the scope of a 40% vacant market presence in India where RBP Finivis can reach easily with its products.


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    RBP Finivis History – How it Started

    Since the start, Sam has had a passion for online sales. He completed his studies in Electronic Commerce Operations Management (ECOM) in 1998. In 2004, Sam launched a website with unlimited web space with email which was six months before Google launched Gmail.

    In 2006, Sam founded Netmax.tv for online movie streaming but could not do big due to lack of funding. In 2015, he created and founded MEGO for the recharge business which was high in this era. Having over 23 years of exposure in countries like Hong Kong, Singapore, Thailand, Malaysia, and Dubai, Sam came back to India in 2019 from Kuala Lumpur and incorporated RBP Finivis Pvt. Ltd.

    The team has constantly followed the prime players like PayTM on their products and business strategies and MEGO products were created keeping in mind the requirement of subscribers with cashback offers.

    Coming to financial inclusion, happened due to research on subscribers’ needs and market base. As per their business study, AePS, mATM, DMT, and recharge were highly demanded. MEGO products like MEGO Selfie, MEGO Zone, MEGO Ginni, and MEGO Bars are designed on the same pattern ready to be launched, the team is just awaiting relaxation on the Covid lockdown.

    Friends and professionals experts in eCommerce gave them a go-ahead on the idea shared with them as these products were unique and in demand. They have also incorporated redeeming of cash backs from the web and app to cards.

    RBP Finivis – Product/Service

    Products are offered as devices, apps, and web-like AePS, mATM, and DMT. These products are offered as doorstep banking. Its user-friendly app and web are its main USP. Also, it has added real-time settlement which is unique and innovative. The team is also launching other MEGO products with cash backs and coupons. RBP Fintech Pvt. Ltd. is a wholly-owned subsidiary of RBP Finivis Pvt. Ltd.

    RBP Finivis – Founders and Team

    Husband – Wife duo, Sam and Sanaya Gupta are the founders of RBP Finivis Pvt Ltd. Sam takes care of IT, Sales, and Marketing while Sanaya takes care of Administration, Management, and Finance.

    RBP Finivis Founders
    Sam Gupta – Founder & CEO, RBP Finivis Pvt Ltd

    Mr. Sam Gupta and Mrs. Sanaya Gupta are married for 16 years and both have followed the eCommerce business very closely. Sam completed his studies in 1988 and went to launch a website in 2004 offering unlimited web space with email ID 6 months before Google launched Gmail. Then in 2007, launched a website for online movie streaming but could not do much due to the lack of funding. The idea of MEGO was conceived in 2015 offering recharge and cash backs and finally was officially launched on 4th January 2021.

    The company has a highly qualified and experienced tech team with over 10 years of work experience in the same industry in-house. It has 34 employees onboard in India and 3 employees in Singapore.

    “The team here is provided with the coolest work environment and 180-degree views of Himachal Hills with full sunlight to bring out better talent at work. We have an in-house HR who constantly brings in young and experienced talent on board in the team” Says Sam Gupta, Founder & CEO, RBP Finivis Pvt Ltd.


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    Rural Banking Programme (RBP) Finivis Pvt. Ltd. is a FinTech firm that promotes the theory of financial inclusion. Its new product MEGO makes the best use of it.

    RBP Finivis Logo

    MEGO was a short catchy and easy name and represented Me Going, as a short form it came up with MEGO. It plans to launch a male and female mascot which subscribers can customize according to their liking and this mascot will appear on the screen of subscribers offering discounts and coupons using GPS Tracking.

    RBP Finivis – Business Model and Revenue Model

    RBP Finivis operates on a SaaS and BaaS module and is offering the best commissions and margins against its competitors.

    RBP Finivis – Launch and Marketing Strategy

    • It launched MEGO Pay app providing AePS, mATM, and DMT with instant settlements, and it saw 700 plus subscribers downloading the app on the first day of launch. The company gave organic feeds on social media and is yet to launch the Advertising schedule.
    • The company is getting instant hits on its app as it is user-friendly, very easy to operate, and the look and feel are liked by the subscribers.
    • The team is focusing more on customer support and 24×7 call centers help the subscribers with all their issues instantly.
    • RBP Finivis is a business correspondent to Fino Payment Bank, ICICI Bank, SBM Bank India, along with a few contracts still in the pipeline with India Post and Utkarsh Small Finance Bank.
    • It recently launched a leader board for merchants with maximum transactions where the company is giving coupons and bikes to the winners. It is to date the most appreciated offer of the company.

    “We have a good budget for our marketing campaign and we are looking forward to customer acquisition and retention” Sam added.


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    RBP Finivis – Challenges Faced

    The most challenging part was signing up and onboarding banks as a business correspondent which involves a lot of compliance. The technical collaboration also was a challenge but our IT Team was capable of handling the situation with ease. The team has been working on strict policies and strategies and all modules that they have worked on were pre-calculated and thoroughly analyzed and implemented.

    RBP Finivis – Current Status

    RBP Finivis’ platform is completely focused on providing digital services in the payment sector. The company has a highly qualified and experienced tech team with over 10 years of work experience in the same industry in-house. It has 34 employees onboard in India and 3 employees in Singapore. The team strategically located the office which is easily approachable and visible giving the company free brand promotion.

    “The main aim to establish the company was to reduce poverty and provide financial support to lower-income entrepreneurs” says Sam.

    RBP Finivis – Funding

    RBP Finivis is a self-funded/bootstrapped company and has not raised any funding yet.

    “We are ready with our pitch deck and will be looking for angel investors soon” Sam Gupta (Founder & CEO , RBP Finivis) added.


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    RBP Finivis – Acquisitions

    RBP Finivis recently acquired a major share in RBP Fintech Pvt. Ltd. and have plans to acquire entities in Thailand, Malaysia, Amsterdam, and Singapore.

    RBP Finivis – Competitors

    Competitors of RBP Finivis are Mahagram, PayNearBy, Relipay, and Bankit among others.

    RBP Finivis – Recognition and Achievements

    The company has ISO 9001 and 27001 certification and has its legal entity identifier for international recognition.


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    RBP Finivis – Future Plans

    • It plans to develop a Country Wide Web of distributors and a million merchants by the year 2022.
    • The company plans to achieve 100,000 users in the next 1 month (Aug-Sept 2021).
    • It will be launching its White Label, Distributors, B2B and B2C in the first week of August 2021 and will cover all financial inclusion products range by the year 2022.
    • RBP Finivis will cover PAN India with a 500 plus workforce and an annual turnover of around 400 Crore.

    RBP Finivis – FAQs

    What is RBP Finivis?

    Rural Banking Programme (RBP) Finivis Pvt. Ltd. is a FinTech firm that promotes the theory of financial inclusion. It offers few products in the B2C segment which are unique and have an edge over technology where it redeems cash backs given to subscribers via the web, app, and cards, etc.

    Who founded RBP Finivis?

    Husband – Wife duo, Sam and Sanaya Gupta are the founders of RBP Finivis Pvt Ltd.

    What is the business model of RBP Finivis?

    RBP Finivis operates on a SaaS and BaaS module and is offering the best commissions and margins against its competitors.

    What is MEGO?

    RBP Finivis launched MEGO Pay app providing AePS, mATM, and DMT with instant settlements. The team is also launching other MEGO products with cash backs and coupons.

    Is RBP Finivis Bootstrapped?

    Yes. RBP Finivis is a self-funded/boot-strapped company and has not raised any funding yet.