Amul has lowered the cost of almost 700 product packs, which include ice cream, cheese, butter, ghee, and frozen snacks. The revised prices will take effect on September 22, 2025. The price change comes after the GST rates were recently lowered. The change was made in response to Gujarat Co-operative Milk Marketing Federation Limited’s (GCMMF) decision to fully pass on the advantages of the most recent GST rate reduction to consumers. GCMMF sells dairy products under the Amul brand.
With effect from September 22, there have been significant price reductions for over 700 product packs, including those for butter, ghee, cheese, paneer, chocolates, baked goods, and frozen snacks. Amul Butter (100 g) used to cost INR 62, but now it only costs INR 58. The 500g bag used to cost INR 305, but now it costs INR 285.
The price of ghee has been drastically reduced; the 1-litre carton is now INR 40 less than it was before, at INR 610, and the 5-litre tin is now INR 200 less, at INR 3,075. With Amul Gold (1L UHT) going from INR 83 to INR 80 and Amul Taaza Toned Milk (1L UHT) going from INR 77 to INR 75, milk has also been more reasonably priced.
Drop in Prices of Frozen Items, Ice Cream, and Chocolates
Cuts have also been made to processed and frozen foods. The price of 200g of frozen paneer has decreased from INR 99 to INR 95, and the price of a 1kg block of processed cheese has decreased by INR 30 to INR 545. Smaller packages, such as 200g of cheese cubes and 200g of chopped cheese blend, cost INR 9 and INR 14, respectively. Some of the biggest cuts have been made to the ice cream line.
While the well-liked Kulfi Punjabi (60 ml) now only costs INR 10 instead of INR 15, the price of Tub Vanilla Magic (1 L) has decreased from INR 195 to INR 135 (a savings of INR 60). Even small cup portions, such as Strawberry Cup (55 ml), are now available for INR 10 instead of INR 20, while premium flavours, like Duetz Gold Mango (60 ml), have been lowered by INR 25.
The price of the 150g Amul Dark Chocolate has dropped from INR 200 to INR 180, and the price of the 250g Chocominis tub has decreased from INR 40 to INR 400. A 450g container of sugar-free cookies is now available for INR 225 instead of INR 250, and bakery goods like Amul Butter Cookies (200g) have decreased by INR 10 to INR 65.
Especial Items also Witnessed Price Deductions
Speciality products, like Amul Mithai Mate (400g tin), are also less expensive; they now cost INR 120 after an INR 10 discount. Amul French Fries (1.25kg) are now available at INR 365 instead of INR 405. “GCMMF said in a statement that Amul thinks the price cut will increase consumption of a variety of dairy products, especially ice cream, cheese, and butter, as the per capita consumption is still very low in India, creating a large growth opportunity.”
GCMMF, which is owned by 36 lakh farmers, stated that the action is anticipated to increase demand and increase its revenue. Mother Dairy had previously declared price reductions for all of its products beginning on September 22.
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•Price reductions apply to butter, •Amul Butter (100g): down from INR 62 •Ghee: 1L carton reduced by INR 40 to •Milk: Amul Gold 1L UHT now INR 80 |
