As water is important in life, the meat will be comprising a significant percentage of the food market for years. Butcher’s shop providing fine cuts of meat and expert service. Butcher’s shops are still popular among loyal customers that value the traditional experience. Passion and knowledge are key to become a successful butcher.
Opening a butcher shop with the right planning and attention to detail can place a great image on your community. If you are want how to openbutcher shop and looking for how to start then here we will discuss how to start from the beginning.
Before learning how to open a Butcher Shop, lets know the qualities of a good Butcher.
Some of the qualities of a good butcher:
Passionate about providing good quality meat
Interested in the animal’s journey from field to table
Keen to provide a personable and expert service
Interested in food supply issues
how to start a meat shop business | Butcher shop
Step by step Guide how to open Butcher Shop
Step 1. Decide what to Sell
Carcase meat, including beef, veal, lamb and pork
Poultry meat, including chicken, turkey and duck
Processed meat products such as bacon, ham, sausages, black pudding and haggis
Step 2. Brand Identity and Location
Branding is a way of identifying your business. It is how your customers recognize and experience your business. A strong brand is just more than a logo. Your brand should reflect what your business stands for and what sets it apart from your competitors. Creating a strong brand involves in-depth market research to work out why customers should be attracted to your business. Branding should be considered in the early stages of starting a business.
Before you start looking for a business location, you should have a clear picture of what you have and what you want to have in the future. First, you should think about who your customers are and how close they are to your location. Secondly, you should consider your community. For many businesses, food traffic is very much important. Consider the accessibility of the location for every person who will be coming there.
Before you think about how to open a butcher shop, you will have to develop an effective meat shop business plan which will serve as a guide throughout your journey.
Meat and meat will be a one-stop-shop to fulfill all the meat-related needs of the customer.
Your customers will be within the residential community, that’s why you will provide fresh and highest quality meat including beef, chicken, and mutton.
Your target is to become the most trustworthy meat supplier in the city within six months of your launch.
As for a general trend, the market demand for butcher businesses is on the rise, mainly because of the rapidly growing fast food industry.
Before starting a butcher shop business, you need to identify your target audience so that you can find ways to attract them towards you and convert them into your customers.
Your target to recover the initial investment within one year of launch by increasing sales.
Step 4. Registering Your Shop
A Meat Shop is regulated by the Municipal Corporation Act of that state and the Prevention of Food Adulteration Act 1954.
Trade license is required and is governed by the Municipal Corporation of the concerned state where the business intends to be set up. As per the rules and regulations prevalent in each state, every meat shop needs a trade license.
As per the act, every meat shop license expires at the end of the year, you must renew the license.
Butcher Shop expected Growth 2020-2022
Step 5. Purchasing Equipment
To become a commercial butcher, you need more than just a desire to provide fresh and excellent customer service. You can be the most passionate butcher but if you don’t have the right tools, you are always going to struggle to maintain quality and efficiency. When you start making plans to open your first butchery, getting the right equipment should be your top priority.
Some important equipment are listed below:
Knives
Cutting boards
Quality butcher knives and a knife sharpener
Meat slicer
Grinders and other processing machines
Scale
Refrigerators and freezers
Tables, counters and carts
Protective gloves, clothing and guards
Everyday supplies such as trays, soap and plastic wrap
While a high school diploma is a minimum requirement to become a butcher. Individuals may want to consider pursuing a certificate related to meat processing and meat science. A person has interested in this have an opportunity to take courses in the following domain:
While pursuing the certificate, an internshipcan provide you with an opportunity to work and learn under a professional butcher.
Before working as a butcher, employers want applicants to have experience. One way to gain experience is to obtain a job as a meat cutter. Due to the physical nature of the job, butchers must be in good physical condition. Dexterity, strength, stamina, and hand-eye coordination are all of great importance.
Some butchers open their shops. They completing an associate’s degree can provide them with additional knowledge and skills in this field.
Step 7. Target Your Market
Understanding marketing is important if you are run to a successful butcher shop. From implementing promotions to researching the need of customers, there are many sides to marketing. You have to apply best marketing strategies to come forward.
Promotions are short-term business advertising tools that can draw attention to product ranges, attract new customers, maximize sales to existing customers. The promotion also includes a percentage of discounts.
If someone wants cheap meat they will go to the supermarket. You must be targeting those seeking the best cuts of meat, awesome flavor, and most important from where they produce from local; farms.
Implement SEO to ensure you finish high up on Google result pages, and consider setting up a blog and using social media.
Local Butchers shops can have many advantages over large grocery stores. Many times with a small local butcher chain, higher-quality meat is sold because they have the advantage of personally choosing their suppliers sourcing meat locally from local farms, and knowing suppliers and farmers personally. Many butcher’s use social media and use it as a means to communicate and promote their products, news, and special events and also to interact, inform and engage with their customer’s community.
A local Butcher looking to utilize social media will be best served by channeling into using social media as a platform to promote their activities, interact with past and potential customers, and share valuable facts, information, and insights that will engage, inspire and interest their fans and followers.
Facebook
Facebook can be leveraged for butchers is within the use of its extensive potential for user engagement.
Twitter can be leveraged for a Butchers as it is a real-time public information network. Twitter gives your business greater exposure in web search results and makes it easy to build a community of potential customers.
Purpose
Increase Engagement
Establish Network
Increase Brand Awareness
Strengthen Customer Service
Key Metrics to Track
Follower Quality and Growth
Brand Mentions
Retweets, Replies, and Lists
Reach
Conversion Rate
Blog
Where Blogging can be utilized for a Butchers is its use in improving search engine rankings and boosting industry perception placing you as an authority in your sector.
Purpose
Increase Engagement
Increase SEO
Establish Authority
Generate Brand Awareness
Key Metrics
Reach
Engagement
Authority Share – Cites and References
Audience Growth
Conversion Rate
Subscribers
SEO Improvements
FAQs
Is owning a butcher shop profitable?
It is quite profitable business as all butcher shops make the good annual profit.
How long is butcher training?
A retail butcher can take one to two years to learn the skills needed for meat shop business. Meat butchers need to learn to manage evolving meat preferences, quality, and food trends.
Do you need a license to open a butcher shop?
Yes, Butcher shop need to get registered and Trade license is required. According to the Meat Industry Act 1993, you will not be able to start operating your butcher shop without a license.
Sometimes being aggressive is seen as a bad thing but aggressive marketing could be one thing that turns your average business into something that becomes an integral part of your community. Aggressive marketing is an offensive strategy that uses exciting tactics to generate a response from your audience. Using aggressive marketing strategies you can grab someone’s attention about what you have got to offer.
Good aggressive marketing will show people that you are consistent and you are disciplined. Aggressive marketing can be achieved through several different strategies. When a market becomes very aggressive, the price of stocks can go up significantly which in turn makes it more expensive for a trader to become involved in the market by buying stocks.
Analyzer marketing: The analyzer is in between the defender and prospector. They take less risk and make fewer mistakes than a prospector, but are less committed to stability than defenders.
Defender marketing: This strategy entails a decision not to aggressively pursue markets. As a result, they tend to do none of the things prospectors do. A defender strategy entails finding, and maintaining a secure and relatively stable market.
Prospector marketing: This is the most aggressive of the four strategies. It typically involves active programs to expand into new markets and stimulate new opportunities.
Reactive marketing : It is opposite to the prospector one. The only time when they respond to something is when they are pressured by the environment, otherwise, it has no plan, focus, or any type of real strategy.
Aggressive Marketing Strategies
Be Proactive
Bosses, colleagues, and customers all like and appreciate proactive employees. Your level of self-confidence, happiness, and satisfaction at work increases when you are on top of things and are handling your tasks in a timely, deliberate, and efficient manner.
A proactive employee thinks ahead, acts ahead, and gets ahead. In short, being a proactive person is a mix of hustle and problem-solving.
You can use ‘SMART’ goals:
S: Specific M: Measurable A: Attainable R: Realistic T: Timely
Content Is Key You make the content king of your advertising and marketing approach because this is how people will see the most value. Deliver this content at the proper time and you’ll be in a position to encourage an ardour for your stuff in your leads that will subsequently lead to a robust economic future.
The headline determines whether audiences will read the rest of your work. Content creators tend to spend hours of time and energy making. Today’s customers are not worried about how much something costs to them, the value of being part of a cause is just as important. Aim to hold competitions as often as you can.
You must have extensive knowledge of the topic you are writing about, especially in the B2B market.
You need to identify at least one key message you would like to convey before you create your content.
The content you publish is the voice of your company and it should be unique to your company’s personality.
The best digital content often consists of short paragraphs, short sentences, and bulleted lists.
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A competitive product analysis is an evaluation and comparison of your competitor’s products and how your products build up. Product analysis involves looking at many dimensions, including functionality, reliability, and use cases. Product analysis is an analysis of past and current consumer data related to a single product to extract insights about the future market.
Setting and focusing on a specific goal will help you create a more effective marketing strategy.
Market trends provide insight into what content worked with potential and current customers.
Creating high-quality successful marketing is often expensive and time-consuming.
The key to any aggressive marketing approach is to be assured of your product. be positive that you and all of your managers can recite all of the advantages that your product can grant to a lead. With this information on hand, you’ll be in a position to customize your pitch on a 1:1 groundwork and that creates a greater natural appeal in what you’re offering.
The key to any good aggressive marketing strategy is to be confident in your product. Many product marketers are not able to sell their products. You develop fact-based arguments that explain the value of your product or service. Use demonstrations to highlight the value of your offering. Many products have failed because the pricing strategy has been wrong. You can have the best product in the world but if no-one knows about it. Make sure that you and all of your managers can be told all of the benefits that your product can provide.
Aggressive Marketing management
Take Risk
You can’t play it secure and be aggressive at a time. If something appears like it may be a great idea, then roll the cube and believe your gut. If you’re afraid of failure or you’re busy weighing the odds, then you’re no longer geared up to start an aggressive advertising strategy.
Whether you are an experienced or new entrepreneur, risk-taking can be a great step to go forward. There are small risks and big risks, which are important to understand. If you are afraid of failure then you are not ready to begin an aggressive marketing strategy. You can hope for specific outcomes and results when you are thought to take risks. Many risks offer different levels of rewards.
One of the most common elements of business and entrepreneurial success is risk-taking.
Raise the Stakes
Innovation is often the key to success when it comes to aggressive marketing. It continually boils down to value. You must be able to show and prove that what you’re offering to people has more value than what your competitors can provide. Raise the stakes using doing something exceptional and you’ll be capable to aggressively stand out in your chosen industry.
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The first step is to identify the influencers in your niche. You need to get information about the other influencers from your industry. Give them some reason to share your post or product. When you connect with the influencers, you start following them, sharing their content on social media profiles. For getting the attention, start interacting with the influencers on their site. To build a successful relationship with an influencer you need to be clear about expectations from the start.
Business competition can be violent, especially in markets with aggressive competitors and when customer spending is slowing down. Running a business can be difficult, especially with high competition on the market. Knowing who your competitors are can help you differentiate your business in the marketplace.
Focus on excellent customer service.
Partner with your competition.
Admit mistakes and solve issues.
Be smart with marketing strategies.
Know your unique selling point.
Study customer buying habits.
Ensure fast order fulfillment & shipping.
Show videos that help visualize life with the product.
Don’t Be Predatory
There’s a distinction between following the regulation and following the intent of the law. Just due to the fact something is allowed to do doesn’t imply that is something moral to do. People are influenced through legality and ethics, so make sure you’re staying on the proper side to keep away from being viewed as a predatory enterprise attempting to wreck anyone else.
Pepsi paraded around its triumph for years, finally prompting Coca-Cola’s horrific New Coke debacle in 1986.
Since then, they’ve taken the battle into outer space, fought over loyalty programs, and raged over social media.
Burger King and McDonald’s
Burger King confronted McDonald’s with greater head-on comparative marketing.
BK’s Whopper Virgins campaign put the two brands’ burgers- the Whopper and the Big Mac, into a taste review by customers around the world. It grew to become out a large failure, not due to a response from McDonald’s. The public noticed the advertisements as exploitative and racist.
Apple and Microsoft
We’ve all viewed the “Hi, I’m a Mac” commercials using Apple and Microsoft responded as “I’m a PC”. Apple has been lampooning Microsoft for years ever because it’s notorious 1984 ad for the Mac.
But lately, Microsoft has fought returned extra than ever. One such instance was once, one of Microsoft’s uncommon Zune ads, which bashed iTunes in contrast to Zune’s month-to-month pass.
Aggressive Marketing Example
Audi and BMW
In mid-2000’s Santa Monica billboard combat managed to crank up the contention even further.
The entire snarky episode started with an Audi billboard that poked BMW’s chess tournament. After BMW’s response, it escalated online, with Audi calling on its Facebook followers to come up with captions.
MICROMAX and SAMSUNG
Micromax took a direct dig at its foe Samsung. It started with a marketing campaign that appears like a sequel to Samsung Galaxy TVCs. The commercials used to cease with youngsters ending with the query – “Aapke pass nahi hai uncle?”
Micromax answered with many TVCs that begin where the Samsung commercials end. The closing few phrases are spoken in the Samsung advert become the first few phrases in Micromax’s advertisement. It nearly seemed like the sequel of Samsung’s TVCs
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Aggressive marketing is an offensive strategy which uses provocative tactics to generate a response from your audience. It often involves marketing warfare tactics, where one brand will attack or parody another in order to generate buzz and draw attention to itself.
What are the 4 types of marketing?
Types of Marketing Strategies:-
Cause Marketing
Scarcity Marketing
Relationship Marketing
Undercover Marketing
How to do aggressive marketing?
Aggressive marketing tactics that actually work:-
Targeted Telemarketing.
Distributing Printed Materials.
Leaving Comments on Social Media Posts and Videos.
Sending Out Promotional Emails to a List of Subscribers.
Do you remember the last jingle you heard? Yes, right? Because jingles are the best way to catch people’s attention. In advertising, jingles are widely preferred for various commercials and campaigns.
Companies chose some very fascinating and catchy songs for their campaigns and ads. Because we are well familiar with the fact that jingles hold a very intriguing way to stabilize our minds and even without our knowledge, we sing them throughout our day.
Jingles are the most significant marketing tool that has been used for more than 60 years.
There are tons of jingles that we still remember from old times. Companies that chose jingles in their ads aimed to reach the minds of every individual and that’s why they chose something that easily is remembered by its audience.
The campaigns are still alive in our subconscious irrespective of when they aired. In this article, we have discussed how jingles are proven to be one of the most powerful marketing tools and some of the very exciting ad jingles of all time. Let’s get started!
Jingles play a very significant role in advertising. It makes the ad more exciting and eye-catching. With exciting songs in between ads, helps the company to reach more audiences. However, there is some very essential role of jingles in the advertising sector. Such as:
A significant marketing tool
When you attach a well-known song to your product, it attaches the emotions of the song as well as people to your brand. Audio branding is very influential when it comes to promoting your product.
Jingles; yet another recognized brand component
Jingles are a well-known part of your brand. Because when you attach a jingle with your product, it works as the brand’s tagline or sometimes, even logo. Audio can functionally push consumer recall.
Very easy to remember
Jingles holds the power to get into our subconscious and get stuck in there. This is because when we use a pop song with interesting lyrics over and over again, it catches people’s eyes and they memorize it.
Can cut through Noise
Jingles are used to wipe out the jumble around of the oversaturated and high-competitive work. It provides deep comfort and attachment to the consumers and they get more attracted towards your brand.
Very Manipulative
Jingles are known to activate dozens of brain lobes simultaneously. As music holds a way to entrench information into the psyche of the consumers. Therefore, it’s known to be very manipulative as it alters our minds of thoughts regarding the brand.
In the 1980s, Nike produced products exclusively for marathon runners. With the fitness craze among the people, Nike’s marketing team decided to get a fancy benefit from it. Also, Reebok who at that time was succeeding more than Nike was its biggest competitor. In order to beat the competition, Nike formulated the “Just Do It.” Campaign in the late 1980s. This campaign was a huge success.
Oscar Meyer Hotdogs: I Wish I Was An Oscar Meyer Wiener
The jingle first aired in 1965 and was a huge success. The campaign was used for several campaigns for decades. In this ad, Oscar Meyer featured a little boy- Andy Lambtod who was holding a sandwich and fishing rod while singing, “My Bologna has a first name ‘O-S-C-A-R’..“ Meanwhile, he was running. The ad was highly praised and people were fond of its jingle.
Coca-Cola as being a well-established popular brand appealed to the people by mentioning their name on Coke’s bottle.
This campaign was initiated in Australia in 2011, followed by the U.S later on. They printed the first names of the customer on the front of the bottle in the company’s original font. Also, there were custom bottle options available. Through this campaign, Coca-Cola received great attention.
Kit Kat: Give Me a Break
The jingle aired in 1993 for the commercial of Kit Kat. “Give Me a Break” jingle was very intriguing and the company even added a countdown at the beginning just as any band would do. They counted it down and then, the jingle would play. This was very fascinating and brought enormous sales of Kit Kat Bars.
McDonald: You Deserve a Break Today
The mega-brand McDonald used this jingle for its various commercials for almost two decades. This was the company’s major jingle for all its commercials. ‘You Deserve a Break Today’ was promptly used in tons of different campaigns with the same purpose of promoting the brand and its products. This was a huge success and people around the globe were so fascinated by the music.
Dr Pepper: Wouldn’t You Like To Be A Pepper Too?
We all heard about the famous “Wouldn’t You Like To Be A Pepper Too?” jingle from Dr. Pepper’s commercials. The commercial was so hit that it even launched an actor’s career with great height and lengthened another’s.
It was David Naughton who was featured in Dr. Pepper’s commercial and later acted as the main character in the John Landis film- An American Werewolf in London.
The next actor was Ray Bolger who performed the “I’m a Pepper” dance in the commercial, and later got a role of the Scarecrow in The Wizard of Oz.
Jingles works as the best marketing tool in order to promote the brand and its products. It can catch our ears and get into our minds and even without knowing, we sing it along with the commercial. It doesn’t matter how good your jingle is unless it fits perfectly with your brand name, idea and promotions.
The listeners would ignore the crafty techno beat but with a jingle, they would surely stop by and listen. Jingles highly impact the brand and its products. This brings a better connection with the audience and they feel comfortable with your brand. When they associate your jingle with your brand, the relationship between you and your customers improves and they’ll choose you whenever they need you.
What are some catchy jingles?
FAQ
What are some catchy jingles?
McDonald’s “I’m Lovin’ It”, Kit Kat “Give Me a Break”, and Oscar Mayer “I Wish I Was an Oscar Mayer Weiner” are some of the most catchy jingles of all the time.
What is an ad jingle?
A jingle is a short song or tune used in advertising to catch people’s attention.
What was the first jingle?
The first jingle to be broadcasted was by General Mills, “Wheaties – “the best breakfast food in the land” and it was first heard on Christmas Eve of 1926.
In the Indian market, every year there are different sets of trends, be it exciting, crazy, or bizarre, the fashion keeps changing. If one wants to remain trendy and up to date, then they need to hold the grip on current trends. This isn’t just restricted to the clothing, footwear, and hairstyles but also the eyewear too.
Today from classic to trendy, the fashion in the eyewear category is too witnessing exciting shifts and rolls. To be updated one needs to get rid of the old-fashioned trends and take a chance to experiment with their frames, sunglasses, goggles, lenses, and much more.
There are many brands in India that are influencing the trends in the eyewear industry and one such market mover is Coolwinks. Know more about these eyeglasses brands in India in this article.
Coolwinks was founded in the year 2016. It is online eyewear stored based Indian startup that deals in various kinds of eyewear products including sunglasses, eyeglasses, and contact lenses.
They have become a brand in India where one can find the latest frame styles, designs, and technologies that are supporting the eyewear industry. Their main focus is to target the audience where they can market their youthful eyewear products.
Currently, they have served more than 30,00,000 lakh customers from various geographic locations. They have more than a million people who have used their application, and have more than 4000 different products to offer to their customers.
Founder of Coolwinks and How it started
Ganesh Iyer is the founder of Coolwinks. Before founding the company he has worked with companies like Goibibo and Akbar Online Booking Pvt. Ltd. He has done his Bachelors in Commerce from Mumbai University and has also completed his Masters in Business Administration in Marketing & IT.
In 2016, when Ganesh was interested to start something on his own he found out that there is essentially a problem that has been unaddressed in our country and that was a poor vision. He thought that there is a huge challenge to get the accessibility of eyeglasses and eyewear’s that are suitable for the human eye.
That is when he envisaged a company that would ensure to provide people with eyewear products that are stylish, affordable, and of high quality. The mission was to enable people to see better and give them a life with a better vision.
Coolwinks – Name, and Logo
Coolwinks is a name that is self-explanatory. The company is a leading online eyewear brand that focuses on the fashion-forward range of cool spectacles, sunglasses, and eyewear products.
The logo of the company is also quite interesting, wherein the semi-colon is wearing a frame depicting what the company offers for its customers.
Coolwinks Logo
With hassle-free deliveries, Coolwinks is driven towards helping thousands and millions of people to improve their vision and in turn lead towards better lives.
Coolwinks – Business Model and How it works
Coolwinks has a wide range of products that are almost non-competitive in comparison to other similar platforms in India. They offer high-quality and affordable products that are in accordance with the target audience, youth, and trends of the industry. The business model of Coolwinks is an e-commerce platform.
Key Aspects of their Business model are:
Quality is a priority
Quality is one of the prime factors of the business model of Coolwinks. Their aim is to provide eyewear products that are of prime quality, so that their customers are satisfied.
Affordable products
Coolwinks aim to provide products that are of high-quality and are affordable at the same time for the people of India. Their aim is to have maximum reach and maximum availability at an affordable price.
Trendy and Youthful products
Fashion trends with low costs are the mantra of Coolwinks. Their products are known to be very youthful and fashionable which is currently in the trend.
Wide range of variety
The business model of Coolwinks introduced a wide range of products that are conceptualized with the changing times and have thousands of varieties in it.
Coolwinks – Competitors
There are various eyewear brands in India now. Though Coolwinks has its own presence in the market, there is tough competition for it too.
Top Competitors of Coolwinks are:
Lenskart
Specsavers
Classic Specs
Waldo
Eyerim
Smart Glasses Buy
Eye Buy Direct
Leoptique
Coolwinks – Product Range
Coolwinks has a diverse and wide range of categories and products. Broadly they have products differentiated for males, females, and kids. Along with that their major categories include Eyeglasses, Sunglasses, and Contact Lenses.
Each of them has a different range of offerings which vary from colors, sizes, types, brands, shapes, etc.
Coolwinks – Marketing Strategies
Coolwinks have had some amazing marketing strategies which have helped them in establishing their brand in the Indian market in a very short span of time. Initially, they went with a strategy where they sold their product at as low as Rs. 5 per sunglass.
Indians bought 2 sunglasses of Coolwinks at just Rs. 10 worth Rs. 800 each by applying a code – SUN20. The customers got a cashback of Rs. 1000 using PayTM and there was similar cashback offers on payment methods like PhonePe and PayPal.
Coolwinks Marketing Strategy
The reasons why they went with this amazing marketing strategies were:
1. Coolwinks wanted to achieve loyalty from the Indian market towards their products.
3. The business model of Coolwinks and their marketing strategies have attracted various investors and have drawn various investments, and They are able to offer various discounts.
4. Coolwinks doesn’t spend huge amounts on advertisements and thus is able to save a lot on advertisement expenses.
FAQ
Who owns Coolwinks?
Essilor International which is a world leader in ophthalmic optics owns Coolwinks.
The huge online eyewear platform, Coolwinks, has been selling multiple types of products for every purpose and for every category of needs. Coolwinks has now become very popular among the Indian market which caters to all customers within the geography and is expanding its customer base each day.
Our country is becoming one of the largest incubation centers for startups in the world. In fact, it is also the second country with the largest freelancer workforce on this entire globe. The market and potential are huge in India and currently, more than 47% of the millennials are looking out for tech-smart offices.
Due to the enticing growth of startups and the growth of businesses, many organizations are looking out for flexible office space. After the hit of the Covid-19 pandemic, many companies lost the capacity to pay rents for their workspace. Many business are now looking out for a new and trendy co-working space concept.
The idea of having a flexible option of the workplace has now evolved over the past few years and co-working platforms have been a great opportunity for businesses to save their assets and earn huge profits.
Even the large corporate along with startups are now looking out for cost-effective workstations and the demand for these platforms has been rapidly increasing. Many platforms like Awfis, Innov8, and Smartworks are the market movers in this co-workspace sector.
Now even OYO has started to work on this concept with its name OYO Workspaces. One such compelling platform is CoWrks which has been in the market for a long time. It has been a great competition to others in the field, due to its extraordinary marketing strategies. Read this article to know more about the Marketing Strategies used by CoWrks.
What Exactly is CoWrks
CoWrks is India’s one of the largest co-working spaces. They hosts over 7000 member base from all business categories partnered with over 350 companies across 5 cities and in 16 operational centers. It is a working space built for all kinds of entrepreneurs, startups, freelancers, and even businesses like Fortune 500.
The objective for the company is to provide a space to its clients where they can have their business meetings, partnerships, and networking. Now the company is operated and managed by Brookfield Properties which is one of India’s largest office owners.
Top 5 Marketing strategies used by CoWrks
1. Effective Website:
One of the most important aspects of marketing strategies in such a field is that the business should have a compelling website for the potential market that it has. CoWrks has a well-designed and easy-to-use website. The professional layout and pertinent information help the potential customers to understand what actually the company is offering and to go ahead with the service.
CoWrks Website
The website includes all the information that a member would need including locations, amenities, plans, etc. Their social media channels are also linked to the website.
2. Appealing Services:
One of the most intriguing factors about CoWrks is that it provides various appealing amenities to its customers which other co-working space providers might not provide.
The amenities offered by CoWrks along with their space includes mail & package handling, phone booths, luxurious lounges, gourmet coffee, mobile application, business-class printers, uninterrupted Wi-Fi access, video conferencing facilities, parking facilities, and a lot more. By offering these appealing services to its customers, CoWrk has built trust and loyalty.
3. Using social media to their advantage:
CoWrks advertises its space very well on social media platforms. Their presence on all social media platforms is very effective. They constantly engage their audience with curated pictures of spaces and events. Along with that, they have a budget where they promote their website, services on social media channels via paid ads and other targeted ads.
4. Offering flexibility:
Due to the Covid-19 pandemic, many businesses have suffered huge losses over the past few months and now they want to avoid the massive capital expenditures. Many companies were on a look out for facilities that provide flexibility. CoWrks offers flexibility to its clients for taking the space for short-term durations as well as long-term durations.
This helps the business to take the advantage of the flexibility that CoWrks is offering. Many businesses can manage their business operations and finances with ease. CoWrks has taken the situation of Covid times as an opportunity to create more business. They offer clients a place that is hygienic and the requirements of keeping the health and safety of clients on priority are considered.
5. Leveraging Content Marketing:
Content marketing has a lot of power and benefits as well, especially in the co-working space sector. CoWrks has a compelling blog where they inform the potential co-working members about various topics like tips and tricks, knowledge, trends, and so on.
They target the specific market and channelize their content in a way where they set themselves apart from others. They use SEO to optimize their content to the fullest.
FAQ
Who is the founder of CoWrks?
Sidharth Menda is the founder of CoWrks.
What is the Revenue of CoWrks?
Cowrks estimated annual revenue is around $1 million.
Who are the competitors of CoWrks?
91springboard, WeWOrk, BHIVE Workspace are some of the competitors of CoWrks.
Conclusion
The co-working space model has certainly given a business a better approach to operate their functions. When in India, the country has become a rearing ground for businesses and startups, there is a developing interest and need for having innovative workspaces and workstations.
With companies like CoWrks, the requirements of the market can be fulfilled. CoWrks continues to plan and expand its operations in other parts of India as well. Since the company has strong marketing strategies and a well-organized expansion plan, the company will certainly continue to grow with great opportunities.
We all definitely plan to buy insurance at some point in life. Be it life insurance, health insurance, or car insurance, in today’s world, it is very important to have insurance. Insurance acts as a safety net for us who financially protects us and our families. In India, people are very cautious when it comes to life and don’t take a risk when their families are involved. Hence the policy market of India is huge and people are very perceptive towards it.
There is one such company in India named PolicyBazaar that gives a lot of information about different insurances. Since its inception, PolicyBazaar has served millions of customers and it was all possible because of the marketing that the company focused on. Know more about the marketing strategies of PolicyBazaar in this article.
The giant insurance aggregator PolicyBazaar is a platform where people can get tools to see which insurance policies and products seem the best fit for them. Found in 2008, the company has marked a staggering growth when it comes to the traffic generated and the number of people using the platform to buy insurance tools and products.
It has become a one-stop destination website for all the insurance-related queries and problems for Indian Consumers. PolicyBazaar also claims to be 100% reliable and secure when it comes to its business and the services that they provide.
Marketing Strategies used by Policybazaar
Huge Level of Television Advertisements:
The company strongly believes in spending on TV advertisements as they see huge potential in the growth of insurance in India. PolicyBazaar has a mission to educate the masses in our country with the knowledge of insurance; the need for it and its benefits and that is where they believe that televisions can do justice. Mostly the targeted channel genre for advertisements is new channels and film channels as the target audience spends most of their time watching these channels.
Partnering at IPL:
In India, cricket and IPL sensation are beyond par. Advertising and partnering with something this huge is itself a great marketing strategy. PolicyBazaar always had confidence in IPL and felt that it could help them in increasing their reach and it actually did.
In 2020 the online insurance aggregator partnered with IPL and featured Akshay Kumar as their brand ambassador. The company believes that IPL and television have helped build the credibility around the brand which has, in turn, helped them to convert leads into actual buyers.
IPL Ad Campaign of Policybazaar
Post Covid-19 Pandemic:
PolicyBazaar was a little fortunate when it came to the Covid-19 pandemic since their business got expanded. After the health crisis have aroused to the peak, people become very cautious about their lives. Hence PolicyBazaar was able to get huge business as many people realized the importance of life insurance and health insurance.
With just a few days of the lockdowns imposed by the government, people started buying plans from PolicyBazaar and that is when they saw a surge in their business. Looking at these situations, PolicyBazaar started to advertise and market their brand in a way where they talked about the importance of getting yourself insured in such challenging times.
Innovation:
Policybazaar has been growing exponentially. They handle millions of customer queries every month over phone calls. To reduce this workload they adopted Amazon Polly which is an efficient text-to-speech solution that helps in voice broadcasting, critical voice alerts, and inbound calls.
With the help of Amazon Polly, the company was able to shift the lengthy phone calls to pre-defined responses to customer queries. It enabled PolicyBazaar to send focused answers to the customers and enhanced their experience.
Also, the company developed a chatbot – PBee, with the help of Artificial Intelligence, which helped and supported the customers with their general queries. This helped the company to give instant responses to their customers and increased their operational efficiency. This resulted in greater satisfaction and the ratings increased from 60% to 85% with better output.
Consumer Engagement:
When PolicyBazaar was started, it was a lead generation company. Earlier whenever they get people who were interested in the insurance products they used to pass the information to partners. As time passed they realized that they should move towards aggregation and that is where they started picking up business. Their operations solely revolve around how they engage with their customers as the consumers have different needs and choices when it comes to insurance products.
PolicyBazaar is a marketplace where the customers can compare the different insurance products and evaluate and analyze the worth of each product. And that is how PolicyBazaar markets its business by assisting the consumers in getting information about various insurance products and along with that gives them the freedom to choose wisely.
FAQ
Who is the CEO of Policybazaar?
Yashish Dahiya is the CEO and founder of Policybazaar.
Is PolicyBazaar and PaisaBazaar same?
Paisabazaar is a platform that is focused on loans and non-insurance products.
What is the Valuation of Policybazaar?
As of 2020 the valuation of Policybazaar is $1.5bn.
Conclusion
In the industry, if at some point you get stuck with something related to insurance policies or have any queries, then PolicyBazaar is the place where you can get all the solutions. The trustworthy company has helped many people to get the best plans and policies that suit them and would benefit them in the future.
Imagine a situation where you just kicked off your online business or brand and it is finally blowing up. You have already spent money on hiring staff but are still stretched too thin to deal with your customers.
Any good business owner knows that a frustrated customer who once leaves, might not come back again. So how do you deal with an ever-growing customer base as well as manage your already overloaded messenger situation?
Well, I have a solution for your troubles. What you undoubtedly need to streamline your business and user’s experience is BotStar.
BotStar offers a fully customizable platform to build A.I chatbots
In the digital world, technologies come and go but there are a few that are so revolutionary that will stay forever.
Chatbot technology is one of these rare revolutionary technologies that has taken over the internet. From FB pages to blogs, and e-commerce websites, bots are used everywhere.
Even if you are a digital marketer or have a team of people to work on your website, you cannot simply expect them to interact with each and every customer and their queries as it consumes too much time and energy.
But now, imagine having interactive chatbots that do your job for you by turning fans into subscribers, leads into buyers all around the clock whether you are online or at the beach.
This is what BotStar offers its users, freedom from routinely simple tasks so that you can focus your energy elsewhere.
So let’s dive in and look at some of BotStar’s features, and pricing plans so you may get a better understanding of the software.
An intuitive full-fledged platform, BotStar is a tool for building chatbots. Potential clients who visit your website often require a lot of details before they are willing to give you their information. They need to understand what you are offering, why they should trust your brand, and finally what they can expect in return for availing your services.
Generating a steady flow of leads is always the priority for any business but it’s not always easy to do so. It will either cost you a lot of money or time, and sometimes both. But having a dedicated chat bot building platform that lets you code as well as design in a simple process, might just be the thing your business needs.
Follow the next part of my review to learn more about its features and plans
Cloud-based – BotStar is accessible and can work from any device whether you’re working on your laptop, tablet, or even your phone. There’s no need to download and install either.
Easy to use – If you’re not proficient with technology or coding, then you need not stress as it’s precisely why BotStar is so popular. With very little input you can control and customize this software to your needs.
Powerful visual editor – Unlike other chatbot management tools, BotStar enables you to build unlimited leads without any restrictions. You can edit and design to your heart’s content with an efficient drag-and-drop editor.
Keyword AI – Your customers don’t even need to type in their full query as BotStar comes with an intuitive AI that automatically matches keywords with a pre-loaded response.
Pre-designed templates – 50 high quality pre-designed templates for you to choose from. These are also available over different niches, ready to be used.
Automate E-commerce – Gone are the days where you had to manually customize your galleries and orders. You can simply automate the process with BotStar.
Mass broadcasts – Blast your customers with new deals and offers at will. Such tactics usually tend to have high open rates.
Full customizations – Insanely flexible and customizable bots as you can add images, videos and even have time delays in between responses to humanize your chatbots in a natural way.
Follow these few simple steps to set-up your chatbot on BotStar:
Step 1 – Create a new bot
Step 2 – Choose a template for your bot
Step 3 – Set up Bot name, Avatar and Language
Step 4 – Link your FB page to the bot
Step 5 – Customize your messages as you see fit
Step 6 – Publish your Chat bot
Step 7 – Relax, while your bot does all the work!
BotStar – Pricing
BotStar is available for the initial price of $47 which is pretty cheap compared to a chatbot developer who might charge from $40-60/hr. But if you need more options you can check out the options below
1. BotStar – Deluxe Upgrade ($67) This package gives you access to all the features without any restrictions. 20 chatbots and double the number of virtual assistants that you can add to your dashboard.
Save time by connecting directly with your team in the BotStar dashboard
2. Platinum Upgrade ($67) One time purchase and you get the following:
30 chatbots to scale up your business
Advanced A.I technology will enhance your conversion rate and increase engagements
Unlock multilingual chat bots
Fully customizable chatbots with developer tools
3. Training Bootcamp ($ 97) Step by step training course on how you can approach and close business clients. How to use BotStar for local business guides.
Section 1 – Promoting BotStar to local businesses
Section 2 – Setting up BotStar Chatbot
Section 3 – BotStar integration
Section 4 – Defining audience in BotStar
Section 5 – Creating automated campaigns
Section 6 – Generating traffic, leads and sales for any business
To be able to use the Dialogflow feature inside BotStar, you will need to:
Enable Dialogflow in Integration (Bot Builder > Integration)
Have at least one Agent inside your Dialogflow account.
Dialogflow Integration dashboard
Why can’t I find the new Intent/ Agent which I just have created in my Dialogflow account when setting up the configuration in the Dialogflow block?
If you can’t find your Intent/ Agent, please reload the BotStar page again or click the “Load new Agents” button in Integrations (Bot Builder > Integration) to reload the data.
The reason why we need to reload the data is that you may have created the Agents or Intent after integrating Dialogflow with BotStar, so the data haven’t been transferred from Dialogflow to BotStar yet.
Dialogflow Agent settings
I have created a new agent inside Dialogflow, but the result when I test the “Confirmation block” is not like what I expected. The data is wrong. How can I fix that?
I would like to explain that this situation usually happens when this is the first time you have used the Dialogflow block inside BotStar.
To fix this problem, please go to your Dialogflow block, then set them up again from the beginning. You can choose to delete that Dialogflow block or you will just need to change to another agent and then change back to the agent you want to set up.
BotStar – Conclusion
This simple yet efficient platform is the cutting edge of technology. Now that you have all the important information about BotStar at your fingertips, waste no more time. It is finally time to use a super-smart messaging tool that does all the work so that you don’t have to while still giving everyone the experience they deserve.
Get BotStar today and give yourself a much needed break !
For scaling up every business, marketing is necessary. Without marketing any business can not be able to generate much revenue. Marketing is important to engage customers. With marketing, any business helps to build and maintain the company’s reputation. Marketing helps to build a relationship between a business and its customers. Every business whether it is small or large wants to boost sales. For small businesses, they don’t have much capital to market their business on large scale. So, there are many inexpensive marketing ideas for a small business that will be affordable. As marketing helps the management team to make informed decisions. Good marketing beats the competition, delights the customer, and returns well in comparison to investment.
Growth of Marketing
In this article, we will discuss all the low-cost marketing ideas for small businesses so that small businesses should implement these ideas and look for a great profit.
1. Publish Great Content
Content doesn’t just mean posting lengthy reports or news posts, content can be videos, blog posts, slideshows, or images. Content helps you attract, engage, and delight prospects and customers, bring new visitors to your site, and ultimately, generate revenue for your company. Content marketing brings in 3X as many leads as traditional marketing and costs 62% less. Companies that publish about 16 blog posts per month get 3.5X more traffic than those that post four or fewer posts per month. A good starting point for your content strategy plan is to set out a content marketing mission statement.
A content marketing statement contains the following points:
Your target audience
The content you’ll use to reach them
The benefit they’ll get
Your goal about publishing great content must contain the following aspects:
Improving more revenue
Making more sales
Getting more traffic to your site
Gain influence and authority
SEO success
Always reduced marketing costs as much as possible
Social media engagement
2. Website
Making a website is one of the important marketing tools. Any website with valuable content and great visuals keep your business far from your competitors and increase your revenue. Simply website marketing means promoting a business website to bring more visitors. Website marketing strategy needs to focus on getting more people to your site in the first place.
Website marketing strategy must include the following points:
Optimizing your website for search engines so more people can find you
Promoting your website on social media
Advertise on social media platforms (Instagram or Facebook ads etc.)
Offer a webinar or sales demo (live or recorded)
Offer downloadable educational resources like white papers, e-Books, ultimate guides, etc.
According to a recent TechSmith study, 53 % of people reported watching two or more instructional videos per week. Instructional videos are the best delivery method if you’re serious about teaching others, growing your business, or building an online course. You should learn about your target audience and its main points. You must set a clear learning objective. Short instructional videos that focus on teaching one specific topic.
4. Business Partnerships
A business partnership is a way of organizing a company that is owned and sometimes run by two or more people or entities. Creating the partnership agreement and setting up the proper entity/structure for the partnership are the two most important steps in the partnership process. The best structure for a partnership is the limited liability company (LLC).
Types of partnerships:
General partnership: A general partnership is the most basic form of partnership. It does not require forming a business entity with the state. In most cases, partners form their business by signing a partnership agreement.
Limited partnership: Limited partnerships (LPs) are formal business entities authorized by the state. They have at least one general partner who is fully responsible for the business and one or more limited partners who provide money but do not actively manage the business.
Limited liability partnership: A limited liability partnership (LLP) operates as a general partnership, with all partners actively managing the business, but it limits their liability for one another’s actions.
Limited liability limited partnership: A limited liability limited partnership (LLLP) is a newer type of partnership available in some states. It operates like an LP, with at least one general partner who manages the business, but the LLLP limits the general partner’s liability so all partners have liability protection.
5. Marketing to Existing Customers
Marketing
From survey found that marketers spend on average just 21 % of their marketing budgets on existing customers. The more customers that you can keep and continue to sell to, the more likely you are to achieve your business goals. According to Marketing Metrics, the success rate of selling to an existing customer is 60-70%, while the success rate of selling to a new customer is only 5-20%.
The benefits of customer marketing:
Better customer retention
More referrals and positive word-of-mouth
Customer marketing means social proof
Satisfied customers can provide a steady stream of referral business
Better conversion rates from existing customers
Golden opportunity to improve your offering and customer satisfaction rates
According to Bain and Company, attracting new customers will cost your company 5-25 times more than keeping an existing customer
6. Local Marketing
Local marketing is a beautiful mix of search engine optimization, pay-per-click marketing, content marketing, and social media advertising. You can reach out to local reporters. Local marketing is a strategy that targets potential customers within a specific radius. Local marketing is especially important for small and medium-sized businesses that rely on people visiting their physical location to purchase goods or access a service, including shops, dentists, physiotherapists, bars, restaurants, and car dealerships. In local marketing, you can go to shop for your digital and print advertisements.
Social media marketing is the use of social media platforms and websites to promote a product or service. Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Social media marketing includes activities like posting text and image updates, videos, and other content that drives audience engagement, as well as paid social media advertising.
Facebook: Best for brand awareness, advertising
Twitter: Best for public relations, customer service
Instagram: Best for natural-looking media, behind-the-scenes, and user-generated content, advertising
LinkedIn: Best for B2B relationships, business development, and employment marketing
YouTube: Best for brand awareness, entertainment, and how-to videos
Snapchat: Best for brand awareness, advertising
Pinterest: Best for visual advertising, inspiration
Benefits of Social Media Marketing:
Increase brand awareness
Generate leads and boost conversions
Learn from competitors
More inbound traffic
Higher conversion rates
Better customer satisfaction
Gain marketplace insights
Faster and easier communication
Networking & Partnerships become simple
Customer feedback
Impress potential customers
8. SMS Marketing
SMS Marketing is sending promotional campaigns or transactional messages for marketing purposes using text messages (SMS). Text messaging is a very effective and direct line of communication to the customer. SMS marketing offers vast opportunities for engaging with the audience, limited only by creativity and the size of the phone number list. SMS campaign takes 3-6 seconds for the delivery. Speed is an essential factor in SMS marketing efficiency.
9. Google My Business
A Google My Business account lets you show up in search results when people are looking for you online. It’s free, which makes it an affordable marketing tool for small and big businesses alike. A Google My Business account lets you keep customers informed. Customers are 70% more likely to visit businesses with a Google My Business listing. Google My Business reviews help in building trust. Google finds that 88% of consumers trust online reviews as much as personal recommendations.
Email marketing is the process of targeting your audience and customers through email. Email marketing helps you connect with your audience to promote your brand and increase sales. You can do a lot of things with emails, like sell products, share some news, improve your rating, or tell a story. There are 3.8 billion email users worldwide, so if you’re looking for a way to reach your customers, email is the perfect place to find them. When it comes to customer acquisition, email is 40 times more effective than Facebook and Twitter combined.
Pamphlet distribution is a paper flyer that is inserted into the newspapers. With newspaper insertion, you have the most cost-effective method of advertising. Leaflets can grab attention in better ways than digital marketing like tweets and emails cannot. Leaflets can showcase your product or service to new customers also increase attendance for your events and exhibitions.
12. Newspaper Advertising
Newspapers are released daily. Newspapers are a suitable medium for goods requiring mass advertisement. Newspaper advertisements must be ‘catchy and attractive’. Local newspaper costs tend to be relatively low and focus your ad on a specific geographic market. Advertising costs do increase with national newspapers, but the audience is so much wider than the value offsets the extra investment. Newspaper advertising allows you to place your content wherever you want. Newspaper advertising typically costs less per thousand readers than television, radio, and direct mail advertising.
In order to scale a business, it’s important for entrepreneurs to market their products effectively. There are many challenges down the road. So, scalability is only possible with these best startup growth tips and hacking strategies. If you follow us on Facebook, you must be knowing how great our community is! We’d love to discuss about things related to startup ecosystem and share valuable insights with fellow Startuptalkers. Here is the list of successful startup growth hacks and tactics shared to grow their startups.
In order to reach out to a massive audience, entrepreneurs need to adopt best growth Hacking Strategies for startups. We are sure it will help you to grow your startup as well. We will keep updating it with more and more upcoming hacks. Although some amongst these techniques have only been around for a few years, nonetheless, they prove to play a vital role in the growth of modern-day businesses.
Startup Growth Tips from Professionals
Innovate an existing product or service in your initial days, instead of presenting a super unique product. Ola’s concept was not new, however, they introduced the option of Auto rickshaw because it is what people of India wanted. – Varun Surana
Automate the process of marketing. Although not all the marketing factors, you can hire someone for some aspects of marketing like social media marketing. However, you should still keep a track that what is happening in which field of your business. – Ishu Bansal
Recruit the best people through LinkedIn. It makes sense because most of the professionals know the value of LinkedIn, and so all the decision makers are available there. If you are able to connect to just 2 best employees of a company and you research about 100 companies, you get 200 best employees. Having this many people professionals increase your success rate. Moreover, you can use this trick if you are new into hiring business. –Priyash Nigam
Make a product which a small group of people will love to use. When you focus on the need of a community, you get your permanent clients. It is because people tend to use any product by watching others use it. Once you earned the trust of one particular group, they will tend to use it more as they will see other people in the group using it. – Donvon Urfaison
Co-branding for marketing. However, you should never use this type of marketing with your rival (obviously) but neither should you co-brand with a diverse brand. You can see many products giving free products of their companies like with the bottle of some shampoo, you get hair straighteners. That’s the co-branding. The hair straightener company is not the rival of Shampoo company but still relevant to their industry which is Hair care industry. –Viswam Vemula
Use barter deals in events. Barter deals are deals without the use of money as an exchange. You can provide free promotion on your website or social media. You can use this hack to get a place in professional events. – Raunak Agrahari
Use memes for marketing. Memes are in trends right now and you can still use them for marketing. Moreover, you can use emotional videos for video ad campaigns. If you can someone laugh, you can sell your product to them. By laughing on something belongs to you, they tend to think about you. – Arpan Khosla
Do not to register your startup unless you have your product ready. It’s really senseless unless you are getting a very big round of funding. But it is still advisable to make your product ready even before going to investors. Most of the investor like to invest in product and the team instead of just an idea and concept. – Ramamoorthy
Get a serious reason get out of your comfort zone. External motivation is just Moh-Maya. Find your reason to do something. Without reason, you can never plan and never know your next step. – Manoj Kumar Sahoo
Quote more price than your competitors if you are into digital marketing. Some experts advice to do it even if you are giving the same service as your competitor. Clients think that lower prices lead to bad quality of work, which is true most of the time. – Vikas Chauhan
If you want to deep research about anything then connect to the people who work in the particular industry, which you are researching on, through Twitter. You can also go to NGOs or Government organizations for this matter. They are like mine of information. – Indranil Deb
No matter what people say, but looks matters. Especially the looks of the ad campaign of the business matters. Use bright colors to design your posters. Bright colors attract more people and market your product more efficiently. You can observe the posters of other companies to learn more. – Abilesh Hope
Get more work done through interns. It gives a lot of perspective on a low budget. Moreover, those interns learn to seriously work on real projects. Although some people think that interns will learn everything from the company and will start something same of their own. It is life and there is nothing like copying. There is only learning and implementing. – Midhun Noble
Use high-frequency sound or buzz in the background to stay focused on the work. These sounds stop your sub-conscious mind from distracting you and you can fully focus on your work. – Ronakk B kakkad
Use web.archive.org to get content of old websites which have already closed. Although it is not a great strategy for SEO it can provide you with some content which you can repurpose later. It will be great if you ask for the permission from the owner of the content first. –Shubham Kumar
While writing blogs, research and target on the long tail keywords. The competition on long tail keywords tends to be lower than that of short keywords. Moreover, big popular blogs already cover the rankings of short keywords, so it is better to be at higher ranking with less traffic than lower ranking and still less traffic. – Pranav Parth Tyagi
Ask the people for the opinions about your new product before launching it. Most of the time, the reality is totally different than we think it is. It is better to know their opinion at the starting and stop wasting time on the unprofitable product than losing your motivation by facing the failure. – Jatin Kumar
Know your product in terms of exact outcomes it will give to the customers. It will help you to create advertisement campaigns. Moreover, it will also help you to pitch it better to both, investors and customers. – Varun Surana
Focus on the operations of the company and improve it with the help of technology. You can also outsource any operation. Outsourcing is an economical way for business operation as you don’t have to spend time and money on recruitment and setup. – Varun Surana
Invest in knowledge. You can get free knowledge from blogs and videos, but they can never compete with the books. Read just 5 pages every day. It is better to go slow than to never start. – Varun Surana
Track the psychographic data of all your customers. It will help you to know the need of your customers and shape your product or service better. – Pranav Shandilya
Craft a solution around solving a problem keeping the end user in the center. In simple words, research well before starting your business. – Pranav Shandilya
Interact with your customers on a regular basis. It increases trust and improves the relationship. And trust is the only way to make anyone your permanent customers. – Pranav Shandilya
Never get your work done for free, neither do it for free. Getting free service is ok when you are a consumer, but it is not healthy for business. Moreover, when you take free official service from anyone, their expectations towards you increases which is the only reason most of the relationships end up. – Mudassir SkSm
Find the backlink sources while doing competitive research. Moreover, mirror their strategy. There many paid and free websites available on the web to do this. – Aditya Raja
The only person who knows the best about your company is you. Write the articles for your company on your own. Do not outsource it. You don’t have to spend hours on it, just 2 to 3 articles per week. – Rakesh Sidana
Chose your first few customers very carefully. These will be your best customers and your best marketers. – Arun Babu
Try to genuinely help your audience. We published an explainer video for GST just to help people. In just somedays, we got 150k views and thousands of subscribers, even when we never planned anything like that. – Shubham Khandelwal
Focus on the system of your company. Improve the system where your own interaction as a boss, gets minimized. Once you automate the whole process of the company, your company will start growing faster. – Sampathraj Mathurperumal
Focus on your business rather than your investors. Clients are the biggest investors you can get. Work hard to improve their experience. – Nirav Shah
Promise discounts on the next service instead of direct discount or freebies on the current service. It will bound your customers as they will think that they will miss the opportunity if they chose anything but you. – Prithpal Rawat
Collaborate with other brands more often. It helps in growth and marketing. When you collaborate, their audience will get to know about you and your audience will get to know about them. This mutual interaction will be great for the business of both the collaborating companies. – Saqlain Shaikh
Register an expired domain with good backlinks. They will benefit your SEO. However, research about that domain first as many time these are blacklisted domains and you can never rank them again. – Sahil Sharma
Do not procrastinate the marketing. Start it from the first day using the existing network of the founders. Most of the time, entrepreneurs think to do marketing after launching the product. Marketing takes time. – Venkatrangan Gokul
Always have a long and short-term marketing strategy. Having everything planned helps you to stay on track of your goal. You always know what you have to do next even if one plan is failed. – Venkatrangan Gokul
Create one goal every month and dedicate time to focus on it. It is because most of the time when we see back at the activities of last month, we realize we did nothing productive. –Ramanathan Srinivasan
Don’t shy to ask for help from anyone. Many failed entrepreneurs regret not asking for help from people. Even many of them didn’t even ask for it from their own investors. People love to help when they can. Even psychology says that asking for help makes other people start liking you. However, if they can’t help, don’t break your relationship with them. – Gaurav Gat
Don’t build something if it is not on the top of the priority list of your customers. Otherwise, it will take a long time to sell them. – Gaurav Gat
Even though Facebook is working hard to provide more relevant posts on people’s feed but you will still appear as noisy to many. So, create a go-to-market strategy and don’t rely just on social media marketing. – Ajay Ghai
You can track the success of your competitors if they are using bit.ly links. Just add “+” at the end of the link. However, many users hide their confidential data these days but you still can give it a chance. – Shubham Kumar
Plan things out but don’t overthink your idea. You never know what will work for you and what will not. Overthinking leads to dilution of motivation and dropping off the idea. –Gaurav Chopra
Focus on earning a relationship with your customers instead of just earning money. Money is just a byproduct of your service, the main aim should always be the experience of your customers. – Gaurav Chopra
If you can add value to your customer’s life, they will add revenue to your pocket. – Varun Surana
Tell stories while pitching your product to your customers, investors or just hiring the best person. Let them know what they can get from your product or company through the story. –Harry Ven
Don’t hesitate while sharing your ideas. Share your ideas in communities, people will give you suggestions and help to start and grow your business. Even if someone steals your idea, they will not get enough support of all those people as much you will get. – Aayush Kaira
Even if you have enough funds to hire someone to do anything particular, try doing it yourself for some time. It will help you to guide other people better. – Harshit Baveja
Be like Chinese Bamboo. Not just tall and strong but patient too. Chinese bamboo grows 80 feet tall in just 3 weeks. But, it waits 3 long years under the ground. What does it do there for that long? Well, it develops itself to really stand that long. Just like Chinese Bamboo, you should be patient to really see your startup grow. You have to develop yourself and your startup and its system to achieve your dreams and goals. – Yug Jain
Deal your customers with heart. Many times when people go to ask about products to make a better decision, they treat you like they are some celebrity. If you are not treating your customer like your boss, you will gradually lose your Boss’s position. For instance, when I called somebody to inquire about some program and asked “Can I have more information about this?”, they replied rudely saying that they didn’t have time send a write-up. Although they agreed to explain me in brief. They mentioned 2 points while they had 5 or 6 in their post. That was the moment they lost a potential customer and a lead. – Aman Kapoor
Add a Live chat option on your website. It will help you interact with your visitor. Moreover, if possible try providing anonymous chat option where don’t have to give any information about themselves and still can chat with you. It makes them comfortable to chat with you because most of the people fear that if they give you their email address, you will start sending emails every now and then. Furthermore, there are many services available for this purpose. – Jafar Muhammed
Next time someone asks you, where do you see yourself in the next 5 years, just say that it is totally irrelevant. In the 5 years, Apple would have launched iPhone XYZ, Mi would be selling explosives directly instead of hiding them in their devices and so on. The main point is, the technology after five years will be totally changed and it will unlock much more opportunities for everyone. No one can say what they will become after 5 years. This question is totally illogical keeping in mind that 5 years ago, we were saving internet data by sharing files through Bluetooth and today almost everyone has a Prime membership and watch HD movies online. – Deb Rishi
Your startup might shut or perform terribly, but the main purpose of any startup is innovation. The innovation of the startup, your “never give up” attitude and out of the box thinking will help you sail through the storm of failure. Keep learning and keep sailing. –Sidharth Dugar
You can fail but you cannot stop. You cannot just give it all up. Life is enough reason for waking up every day. – Arhaan Arham
SEO is totally different than you think it is. Reading about SEO on some blogs don’t make you an expert. SEO doesn’t socialize your content, sell your product or manipulate Google’s results instead they communicate your value, help you attract more buyers and make Google’s results relevant. Use it wisely, don’t try to blackhat everything. Be wise and Google will rank you. – Shanu Singh
If you really want your dream job or just any job, you have to work on your resume. Maybe, you are not applying for your dream job but the employers are searching for their dream employee, for sure. Consider these points while creating your resume:
Your career objective should be aligned with the job description of the company.
Add a segment and describe how you and the company can be a winning combination.
Be creative and display how you can add values to the company.
Moreover, spend some time editing your resume and finalizing it. Make it unique which make an impression in the employer’s mind. – Neeldeep Das
Try to keep your LinkedIn profile up-to-date. Many people find partners, clients, or service providers on LinkedIn. When they will approach you and see your latest achievements, it will greatly impact them and the chances of generating leads increases. – V SHiva Kumar
If you are using LinkedIn just to randomly find people and cold messaging them to generate some leads, then you might be wrong here. There are very low chances that people will actually buy your product based on your pitching through a text message on LinkedIn. Try posting good content on LinkedIn. Make them helpful and enjoyable. People will start following you based on your content. This way, they will connect with you and you have more chances to generate leads. – Shubham Kumar
Do not boost your post to get more likes on your facebook page. The likes on your facebook page are nothing more than a fancy number. Most of your post never reach to those people who liked your page. The organic reach of the best of the pages has become negligible now. Even less than 10% people will receive your post in their feeds. It is senseless to spend money boosting your post to get more likes on your Facebook page. – Ankit Shukla
To all the content writers there:
Text consistency is important; you should not type the same word in different ways.
If using one-liner bullet points, you can skip using the full stop until the last line; the full stop can grab unnecessary attention and it provides breaks not needed.
Apostrophe marks should be preferred over quotation marks when pointing out to a subject that is a single word. Right below, see how the comma comes before the apostrophe mark is closed, but in the second sentence, the question mark comes in after. This is due to completing emphasis while keeping in touch with the flavor of the conversation.
If you copy and paste text from a website and paste it in Word, most often, you will find the font to be different; after you are done, paste everything into Notepad and paste it back into Word; consistent font, every time.
The replace feature is underrated; if you have a ton of editing to do, you can use it to replace a recurring mistake with the right word, rather than just manually correcting it over and over.
Your client sent everything in bloody CAPS LOCKS? Use Notepad ++ and paste everything there; once done, select everything (Ctrl-A) and press Ctrl-U. Every letter ends up as a lowercase. – Anthony Stephen Mendes
I think new entrepreneurs should spend 3-4 hours weekly on product hunt. You get to see new innovative and upcoming ideas, changing UI and UX patterns. More Importantly, If you will read comments you will get to know people’s views and need. These Learnings you can apply your startup to make better products / provide better services. PS: You also get discounts and offers from some startups! – Shubham Kumar
These hacks were implemented and adviced by our amazing community members. Thank you to you all for joining our community and sharing your thought. The basically unique idea was given by our members however some editings were made by our writers.
Shubham Kumar
Shubham Kumar
