Tag: Grooming Sector

  • Shantanu Deshpande: Crafting the Future of Grooming

    For generations, men’s grooming has often been overshadowed by the spotlight cast upon women’s beauty rituals. However, in recent times, there has been a notable shift in this narrative. Men’s grooming has emerged from the shadows, taking a prominent place in the contemporary discourse surrounding personal care and self-presentation.

    With an array of skincare products, hair styling tools, and grooming services gaining importance, men are exploring new avenues to enhance their appearance and boost their confidence.

    Shantanu Deshpande is one among those who saw this opportunity and decided to bring a big overhaul to the Indian grooming industry for men. He decided to launch a company that is specifically directed towards men’s grooming.

    In this article, explore more about the Bombay Shaving Company founder, Shantanu Deshpande, including his education, career, investments, podcast, and more.

    Shantanu Deshpande Biography

    Name Shantanu Deshpande
    Birthplace Dallas, United States
    Born 1987
    Education B.Tech, Computer Science (Visvesvaraya National Institute of Technology, Nagpur)
    MBA (IIM, Lucknow)
    Position Founder and CEO, Bombay Shaving Company
    Spouse Sakshi Gudwani
    Parents Kiran Deshpande and Rajani Deshpande

    Shantanu Deshpande – Early Life
    Shantanu Deshpande – Education
    Shantanu Deshpande – Career
    Shantanu Deshpande – Bombay Shaving Company
    Shantanu Deshpande – Investments
    Shantanu Deshpande – Podcast
    Shantanu Deshpande – Controversy
    Shantanu Deshpande – Awards and Recognitions
    Shantanu Deshpande – Interesting Facts
    Shantanu Deshpande – Quotes

    Shantanu Deshpande – Early Life

    Shantanu Deshpande is from a Maharashtrian family from Indore. He was born in Dallas, US. His father, Kiran Deshpande was working with the TCS in the US. Around 1997, Shantanu Deshpande’s family decided to come back to India, post which he continued his education in India. Growing up he was inspired by his father who built big companies from scratch.

    Shantanu Deshpande – Education

    After coming back from the US, Shantanu did his schooling at Vikhe Patil School in Pune. He decided to pursue engineering in higher studies and finished his B.Tech in Computer Science at Visvesvaraya National Institute of Technology (VNIT), Nagpur.

    During the final year of college, Shantanu didn’t want to settle for any ordinary path for further studies. So, he decided to appear for many competitive exams like CAT, and GMAT, leading him to join IIM Lucknow to pursue an MBA.


    Bombay Shaving Company: Answering All Your Grooming Needs | Founder | Business Model | Funding
    Bombay Shaving Company is a consumer goods company that specialises in the development of men’s beard and shave care and skincare range of products. Learn more about its founder, business model, funding, growth, etc.


    Shantanu Deshpande – Career

    After his MBA at IIM Lucknow, Shantanu was successful in getting a placement at McKinsey & Company. He is seen praising McKinsey to a great extent in many interviews. He even calls it his ‘Maika’ (Mom’s house).

    About his time in the organization, he says, “For me, McKinsey helped in character building in so many ways, and I think a lot of who I am today, and I attribute to my time at the firm.”

    However, after five years at McKinsey, he came up with some great ideas and decided that it was time to start his own company. So in 2016, he stepped into his entrepreneurial journey by co-founding Bombay Shaving Company along with Deepu Panicker, Raunak Munot, and Rohit Jaiswal.

    In 2021, Shantanu became an External Advisor at McKinsey, where he focuses on digital commerce and consumer topics.

    He also advises Advent International on consumer investments, hosts The BarberShop with Shantanu (his podcast) to make entrepreneurship easier to understand, and works as an ambassador for Olympic Gold Quest, helping India’s top athletes.

    Shantanu Deshpande – Bombay Shaving Company

    Bombay Shaving Company, founded in 2016 is a D2C high-end men’s grooming business that serves customers in India with premium goods. The company claims that its goal is to make the best grooming products available for men so they feel confident and look their best.

    The product line includes- trimmers, razors, shave care, skin care, bath etc. Initially started as a men’s grooming business, it subsequently ventured into women’s skincare and body care too. In 2022, ‘Bombae’, a women’s hair removal and personal care brand, was launched which proved to be a great success.

    The company also offers a subscription option for the purchase of the blades and creams.

    It is remarkable that during the pandemic the company didn’t suffer much. That was because they sell directly to customers and focus strongly on their online presence, they were in a better position than many other similar companies to handle the tough times brought by the pandemic.

    Bombay Shaving Company Revenue From Operations (FY20-FY23)
    Bombay Shaving Company Revenue From Operations (FY20-FY23)

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    Shantanu Deshpande – Investments

    The Bombay Shaving Company Founder, Shantanu Deshpande has made 13 investments. His latest investment was in the Series A round of Ginglani Distillers on March 26, 2024, when the company raised INR 12.5 crore.

    Announced Date Organization Name Lead Investor Funding Round Money Raised
    March 26, 2024 Ginglani Distillers Series A ₹12.5 crore
    March 19, 2024 Relso Pre-Seed Round $840k
    March 12, 2024 Fiona Diamonds Seed Round ₹6 crore
    August 9, 2023 All Is Well Seed Round ₹2.07 crore
    August 8, 2023 Go Zero Seed Round $1 million
    March 29, 2023 Serigen Mediproducts Seed Round ₹5.8 crore
    October 11, 2022 Wishlink Seed Round $3 million
    September 12, 2022 Beco Series A $3 million
    August 24, 2022 Liquide Pre-Seed Round $2.2 million
    May 12, 2022 The Legal Capsule Seed Round
    October 27, 2020 Treebo ₹10 crore

    Shantanu Deshpande – Podcast

    “The BarberShop with Shantanu” is the video podcast launched by Shantanu Deshpande. 

    While the first season of the show involves deep discussions with entrepreneurs, the second and third seasons bring together founders, CEOs, and business leaders. The show is quite popular and has crores of viewers. It also launched Razorpreneur 2.0, a content creation challenge where participants can win rewards, including a one-year contract with Bombay Shaving Company.

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    Shantanu Deshpande – Controversy

    In this digital world, almost every famous person makes headlines for being caught in some controversy or the other. Shantanu Deshpande is not an exception. Almost similar to Narayana Murthy of Infosys, Shantanu too was caught in a controversy over his social media post about the work culture among youngsters.

    This was in 2022 when Shantanu was caught in a controversy related to his social media post advising freshers and young people to work 18 hours a day in the formative years of their careers. He was criticized by the netizens who said he was promoting a “toxic work culture”.

    Following this criticism, he wrote, “Yikes, so much hate for 18-hour days. It’s a proxy for ‘giving your all and then some’.” 

    He also said, “I did not mean to put in 18 hours every day. My exaggeration to make a point was taken out of context. I just meant to give it my all,”.

    More recently, in December 2024, Shantanu Deshpande raised concerns about India’s quick food delivery market in a LinkedIn post. He criticised the unhealthy, processed food and short cooking times involved in quick deliveries. Deshpande urged platforms like Zomato, Swiggy, and Zepto to offer healthier options and encouraged people to cook at home.

    His comments sparked a debate online, with some agreeing with his concerns about food quality. Others, such as Jaikishan Bhatia manager at Cipla, called for regulatory measures, suggesting that a separate “preparation time” should be considered to avoid compromising food quality in the pursuit of speed.



    Shantanu Deshpande – Awards and Recognitions

    Shantanu Deshpande was enlisted under the best 40 under 40 of Fortune India, 2022.

    Shantanu Deshpande – Interesting Facts

    • Shantanu Deshpande was a member of the college football team and was the sports secretary of the college. 
    • He also loves music and used to play Tabla in his college band.
    • He serves as an ambassador for the Olympic Gold Quest.

    Shantanu Deshpande – Quotes

    If you are in a place where you are not learning or you are not feeling inspired or you are not having fun then you are in the wrong place. Change your work environment.

    FAQs

    Who is Shantanu Deshpande?

    Shantanu Deshpande is the Co-founder and CEO of Bombay Shaving Company.

    When was Bombay Shaving Company founded?

    Bombay Shaving Company was founded by Shantanu Deshpande, Raunak Munot, Deepu Panicker, and Rohit Jaiswal in 2015.

    What is the product category of Bombay Shaving Company?

    Bombay Shaving Company offers a wide range of men’s grooming products which includes shaving, beard grooming, haircare, skincare, and bath care. They also offer women grooming products for skincare and body care.

    What is Shantanu Deshpande education?

    Shantanu Deshpande completed his B.Tech in Computer Science at Visvesvaraya National Institute of Technology (VNIT), Nagpur, and went on to earn an MBA from IIM Lucknow.

    Who is Shantanu Deshpande’s wife?

    The Bombay Shaving Company Founder and CEO, Shantanu Deshpande’s wife, Sakshi Gudwani, is a Senior Program Officer at the Bill & Melinda Gates Foundation.

  • Success Story of ForMen: Wellness Journey Improving Quality of Life for Men

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by ForMen.

    ForMen is a wellness startup founded by medical specialist. The starup is focused towards men’s health and wellness products. They offer variety of products ranging from general wellness to weight management, eye, hair and more. Their USP of products is – Synergistic action with high absorbability into the body. The startup is doing quite well with its unique concept of medically researched wellness products for men.

    Let’s know more about ForMen – founders, products & services, business model, and the complete startup story.

    ForMen – Company Highlights

    Startup Name ForMen
    Headquarters Hyderabad
    Industry Health & Wellness
    Founded 2021
    Founders Dr. Lalitha Reddy and Sreeram Reddy
    Website www.formen.health

    ForMen – About
    ForMen – Industry
    ForMen – Founders and Team
    ForMen – Idea & Startup Story
    ForMen – Mission and Vision
    ForMen – Name, Tagline, and Logo
    ForMen – Business Model & Revenue Model
    ForMen – Product & Services
    ForMen – Startup Launch
    ForMen – Challenges Faced
    ForMen – Funding
    ForMen – Future Plans
    ForMen – Recognition and Achievements
    ForMen – Growth
    ForMen – FAQs

    ForMen – About

    ForMen is an online holistic Health & Wellness platform for men. It provides wellness products & online doctor consultations. The Health & Wellness startup was founded in 2021 by Dr. Lalitha Reddy and Sreeram Reddy at Hyderabad.

    ForMen – Industry

    The Men’s health & Wellness industry has gained prominence over the past few years. The Men’s wellness market has more than doubled in India in the last 3-4 years and is all set to grow at 16-17% annually. Most of the growth has happened in the grooming sector. A significant growth may be seen in the supplements sector too in the coming 5 years. Increased willingness of the millennial generation to discuss non-critical health issues, combined with increased awareness and purchasing power will push the nutraceutical category to higher growth rates in the coming years.

    Health & Wellness industry is one of the most stable & time tested industry. With the present day lifestyles, increased incidence of lifestyle diseases, newly evolving infections, increased burden of stress and obesity etc the need for wellness, fitness and health will only keep growing. Awareness and interest of people towards wellness will surely rise, so will the adoption of good practices. Wellness industry is growing steadily but surely in the years to come. The startup focus will be on natural, safe and effective products as compared to chemicals.

    They aim to carve a niche for themselves in this category with their unique, natural, safe and effective products that are formulated by doctors & pharma experts. They look at the entire country as their market. Children, adults and geriatric population, everyone from Day 0 to Day 100 will do better with supplements. A just born baby needs Vit D supplementation so will a 100 old centenarian. Bringing awareness is the key. They not only had a look at the market research statistics etc, but they also knew from Pan-India colleagues’ experience as well as from surveys and scientific articles, the extent of lifestyle disease burden in India and projected numbers in the next 10 years. This combined data was enough to convince about the huge need for genuine and effective supplements.


    Qraa Men: Men’s Grooming & Skincare Products Online | Success Story, Revenue, Future
    Qraa Men is a leading Indian brand in men’s grooming and personal care industry. Read this article to know more about Qraa Men Target Market size, Qraa men company profile, etc.


    ForMen – Founders and Team

    Dr. Lalitha Reddy - ForMen Founder
    Dr. Lalitha Reddy – ForMen Founder

    Dr. Lalitha Reddy and Sreeram Reddy are the Co-founders of ForMen. They share almost the same vision and passion. They are highly committed to quality.

    Sreeram is a serial entrepreneur with a vast and successful experience. He is a graduate of Purdue University, a very passionate and motivated person, who loves to build and nurture companies.

    Dr. Lalitha Reddy, is a medical specialist with over 25 years of experience and an alumni of prestigious institutions like JIPMER, NIMS, Osmania General Hospital and ISB. She is the former Vice President of Yashoda Group of Hospitals and presently is Vice President of Telemedicine Society of India – Telangana Chapter. She is a very accomplished academic and scientific trailblazer with many awards and gold medals to her credit. She has many scientific research articles published in various national and international journals, delivered over hundreds of lectures both in India and abroad and is an author of two books.

    Her vast experience along with a deep understanding of patient problems and psychology has led her to pave the path for ForMen & ForKids along with her colleagues.

    The Core team of ForMen consists of experienced Doctors & Pharmacologists who are well aware of the health & wellness issues existing in the society as well as, have profound knowledge of complex body mechanisms, supplements & drug formulations and kinetics of absorption, utilization, effectivity, dosage, synergy and side effects of various supplements/drugs/molecules in the body.


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    ForMen – Idea & Startup Story

    Having worked in hospitals for the last almost 30 years, the have seen that a huge proportion of sickness could be prevented, if only people focused on preventive health and wellness. In the early days of the pandemic, they had first hand experience of seeing peoples’ panic, different degrees of severity of illness based on age and immune status of a patient and of course the sudden appearance of many ‘so called Immune boosters’ in the market, mostly of poor quality and inadequate / over dosages. The consequences of the un-informed, unaware & gullible people falling prey to various kinds of misinformation also did not escape to their notice. So, their team decided to embark on a journey of Preventive Health & Wellness, where they focus on supplementing nutrients in order to help improve the quality of life of people.

    They initially focused on men because men are usually hesitant to approach a doctor or get professional advice for wellness issues. They do not prefer to discuss their performance, sleep, stress, weight or another issues. Also there has been a significant increase in men’s health issues over the last 1-2 decades. Ex-Testosterone levels in men have reduced over the past 2 decades. Sperm counts of men have declined and infertility issues have also risen significantly in men. So has the incidence of Stress and related mental health problems.

    So they, as doctors and experts felt that they could contribute significantly by creating a non-judgmental and discrete platform for men which offers genuine, effective & safe formulations in the right combinations and dosages.

    The team were aware of the issues that they wanted to help solve, they also had the knowledge of formulations, so all they had to do was to partner with ingredient suppliers and manufacturers who had similar conviction towards quality & safety that they had. They travelled extensively for factory visits and interacted with various manufactures/suppliers before they chose the best, who aligned with their vision and mission. After that came the website development, branding, warehousing, last mile delivery partners etc. The entire journey was a humongous learning for us.

    Dr. Laltha Reddy – ForMen Founder talking about Stress

    ForMen – Mission and Vision

    Vision of ForMen – To be the most trusted health & wellness partner, offering high quality wellness products that are a part of the wellness journey of all Indian men.

    Mission of ForMen – To promote wellness, preventive health and encourage discussions on health issues in men.

    In the short term, they wish to firmly plant ForMen as a trusted brand that provides expert guidance and genuine, effective and safe products of unique formulations.

    In the long term, they wish to grow in the wellness space and become a household name. They foresee expansion in product line as well as international presence. Focus will also be in spreading awareness about wellness, sickness prevention and overall wellbeing.

    The Core belief of this experienced team is that preventive health & wellness is extremely important to improve quality of life and prevent sickness. Simple tweaking in lifestyle and supplementing diet with the correct nutraceuticals having the correct ingredients in the right dosages will significantly improve the energy, sleep quality, performance, weight issues, fertility, and other aspects of physical & mental health. They also believe in spreading awareness about the importance of preventive aspects of health, the importance of wellness enabling people to live a life of Quality & Happiness.

    ForMen Logo
    ForMen Logo

    ForMen logo and Taglines are very simple, direct & reflect what the brand offers.

    Since the team wanted to start with Men’s wellness products – The name ForMen was quite literal and fortunately available for us. Tagline ‘ For all things men’ simply followed the logo. Since their kids products were exclusive for kids, the logo ForKids was also designed on similar lines. The tagline ‘ForKids with smart moms ‘was also very apt and simple.

    ForMen – Product & Services

    All ForMen products presently belong to the following categories:

    1. Performance
    2. Sleep
    3. Skin
    4. Weight management
    5. Stress
    6. GUT Health
    7. Eye health
    8. Immunity
    9. General Wellness
    10. Hair

    Innovation is seen in the form of formulations, bioavailability & safety. They have a unique combination of herbs, vitamins & minerals that are essential for the body in the process that the product is designed to improve. Ideal effective dosages are very important for a supplement to work effectively. Synergistic action with high absorbability into the body are also the USP’s of the products. They have worked towards maximum efficiency of the product in the body, aligned as per the body’s requirements. The high concentration of Bio actives is another USP. They wish to achieve a balance between high quality & affordability.

    ForMen – Business Model & Revenue Model

    Please brief us on the business and revenue model. Do include pricing range, profit margin or commission if comfortable.

    Our platforms offer products as well as consultations. The consultations are provided discreetly and free of charge. The products are also very reasonably priced, in order to bring them within the reach of most of Indians.

    Since they wanted the products to be affordable, our margins are significantly less as compared to similar brands. ForMen have no commission models at present and are not very keen to walk that path. ForMen aims to grow as a D2C brand, whose products sell on the basis of their effectivity, quality & safety.

    ForMen – Startup Launch

    They launched the brand one fine day, and started advertising on social media. Orders slowly started picking up, mostly by word of mouth. They consciously kept their marketing budgets low and avoided the marketing blitzkrieg as founders were very sure of the slow and steady pace of growth based on ‘word of mouth’. They believe that a satisfied consumer is the best form of marketing.

    ForMen – Challenges Faced

    Since the core knowledge about wellness, remedies and formulations was with us, the challenge only lay in associating with partners. They did face challenges initially in associating with talent, that understood their core principles and also respected timelines. Due to the pandemic the website designing, raw material procurement & creative agencies were all not able to meet deadlines due to lockdowns, staff falling sick etc. This was a very frustrating aspect, which drove us to optimize their operations better and strengthen in-house skill sets. One of the important lessons for us, was to increase inhouse talent and reduce dependency on external agencies. This is more cost effective more flexible and amenable to quick decision making and course changing, when necessary.

    ForMen – Growth

    ForMen is headquartered in Hyderabad. Their suppliers & manufacturers are spread across the country.

    They have a central warehouse also located in Hyderabad. The company is doing well presently with 8-10% month on month growth. As ForMen expands their product portfolio, the future surely looks bright & shining. Their GMV is around Rs.600 on an average at present. Feedback from consumers has been very positive & encouraging.

    ForMen – Funding

    Hustle Partners has been doing the initial funding for ForMen. They may go for further funding in the coming 6 months, if they feel the need.

    ForMen – Recognition and Achievements

    ForMen has been featured in various magazines and have received an award ‘ Icon of the Year – Emerging Start Up Company for year 2021’ from the Times Group.

    ForMen – Future Plans

    ForMen team has plan to expand their product portfolio of ForMen and ForKids as well as step into International markets. R&D for unique and effective formulations targeted towards various aspects of health is in progress.

    ForMen – FAQs

    When was ForMen founded?

    ForMen was founded in 2021 by Dr. Lalitha Reddy and Sreeram Reddy.

    Where is the headquarters of ForMen?

    ForMen has its headquarters at Hyderabad.

    What are the products offered by ForMen?

    ForMen products presently belong to the following categories:

    • Performance
    • Sleep
    • Skin
    • Weight management
    • Stress
    • GUT Health
    • Eye health
    • Immunity
    • General Wellness
    • Hair