Tag: googlepay

  • Best Wallet Apps in India 2025: Top Mobile & Digital Wallets, UPI Payment Apps & Prepaid Wallets Reviewed

    The globe is slowly paving its way towards a cashless society. From invoices to cards and now to mobile wallets, this significant transformation has reduced the weight of bulky wallets. We can pay for any product, transfer money, make bill payments, and almost everything to do with money from the comfort of our home. Payment wallets in India have made online transactions of money easy and fast, with their one-tap feature and quick processing, all at one go.

    What is a Mobile Wallet?
    How Does A Mobile Wallet Work?
    Types Of Mobile Wallets In India
    Are Mobile Wallets Secure?
    Top 15 Mobile Wallets In India
    Advantages Of Mobile Wallets
    Mobile Wallet vs Digital Wallet
    Limitations Of Mobile Wallets In India

    What is a Mobile Wallet?

    A mobile wallet is a digital wallet that uses a bank account or credit/debit card to make payments seamlessly while securing the data of the user. They are designed to enable secured transactions with a hassle-free process, with reduced fraud. This method of online payment has proved to be more economical as compared to other physical wallets. These wallets are easily accessible as well from the play-store or app store.

    India ranks 2nd highest in the Asia Pacific for digital payment adoption.

    Digital payments in India are set to account for 71.7% of the total payments volume by 2025, leaving cash and cheque transactions at 28.3%, according to a report by a US-based payment systems company.

    Since Demonetization hit the Indian Economy harshly, the Government promoted the use of these wallets and since then the user base of these e-wallets has been increasing significantly. Many digital wallets by the Indian Government has been given to citizens like UPI, BHIM, Aadhaar Pay and Payment Banks.

    How Does A Mobile Wallet Work?

    Start by downloading the mobile app of your choice onto your smartphone. Then, load the card information you want to store, from debit, and credit cards to loyalty cards and even coupons.

    When you want to make a purchase with your mobile wallet, you can either:

    • Choose your app and select a card at the checkout screen when you’re shopping online with your smartphone.
    • Tap your phone to a digital payment-enabled terminal at participating merchants when checking out. Mobile wallets use what is called a Near-Field Communication (NFC) chip that lets you use contactless payment with a physical card.

    Types Of Mobile Wallets In India

    Closed PPI Semi-Closed PPI Open PPI
    Definition Issued by a company to buy goods and services only from that company; it does not permit cash withdrawals or redemptions. Can be used to buy goods and services from merchants that have a contract with the Issuer to accept the payment instrument; it does not permit cash withdrawals or redemptions. Allows a user to buy goods and services, withdraw cash at ATMs or banks, and transfer funds.
    KYC Requirement No KYC required No As Such compulsion for KYC KYC is Required
    Examples Makemytrip Wallet Mobikwik PayTM Payment bank

    Are Mobile Wallets Secure?

    One security concern when using a mobile wallet is losing your phone or having it stolen. That’s why it’s smart to use something like two-factor authentication, which could include setting up a personal identification number or a fingerprint requirement to unlock your phone.

    You can also protect your data by installing apps that will help you locate your phone if you lose it or remotely wipe the data so a thief can’t reach the sensitive information in your phone. If you see any suspicious or unauthorized charges on your account(s), it’s a good idea to immediately change your password and call your bank to let them know.

    Payment Wallets in India

    Top 15 Mobile Wallets In India

    S.No. Mobile Wallet Why Users Like It Key Features
    1 Paytm Wide acceptance across merchants and services Recharge, bill payments, UPI, wallet, shopping, FASTag
    2 Google Pay Fast UPI payments, no wallet required Direct bank transfers, rewards, bill payments
    3 BHIM Axis Pay Simple and secure for Axis Bank customers UPI-enabled app with direct bank linking
    4 PhonePe All-in-one UPI app with cashback and offers UPI, recharges, bill pay, gold purchase, mutual funds
    5 Mobikwik Good for wallet-based payments and BNPL Wallet, ZIP Pay Later, bill pay, credit card bill
    6 Yono (SBI) Trusted for SBI users with integrated banking UPI, wallet, account services, investments
    7 Citi MasterPass Secure checkout for Citi card users MasterPass integration, card-based payments
    8 ICICI Pockets Handy digital wallet for ICICI Bank users UPI, virtual card, recharges, send/request money
    9 HDFC PayZapp Linked with HDFC cards and bank accounts Bill payments, recharges, shopping offers
    10 Amazon Pay Integrated with Amazon for fast checkouts UPI, cashback, wallet, bill pay, shopping
    11 Samsung Pay Great for Samsung device users Tap & pay, UPI, debit/credit card support
    12 Apple Pay Secure and convenient for Apple users Face ID/Touch ID payments, NFC tap-to-pay
    13 WhatsApp Pay UPI payments via familiar chat interface Simple peer-to-peer payments in chat
    14 Freecharge Basic wallet with bill pay and recharges UPI, wallet, recharges, offers
    15 Airtel Money Useful for Airtel users and bill pay Wallet, UPI, utility payments, insurance

    Paytm

    Mobile Wallet Paytm
    Founded 2010
    Total Downloads 500M+ (on Google Play Store)
    Paytm - Mobile Wallet in India
    Paytm – Best Wallet Apps in India

    Paytm is one of the largest online commerce platforms in India offering its customers a mobile wallet to store money and make quick transactions. It is considered by many the best mobile app in India. Paytm was launched in 2010 and basically works on a semi-closed model. Users can load money and make payments to merchants. E-Commerce is an added benefit of it, but despite that, you can make bill payments, transfer money, and avail yourself of services of entertainment, travel, and cashback. Payments through Paytm are accepted almost everywhere.

    Google Pay

    Mobile Wallet Google Pay
    Founded 2017 (India launch)
    Total Downloads 1B+ (on Google Play Store)
    Google Pay - Mobile Wallet in India
    Google Pay – Best Wallet Apps in India

    It was formerly known as Tez and for obvious reasons, it gained its user base really quick, in spite of being a late entrant in the mobile wallet industry. It is the best online payment app or best money transfer app with cashback. Google Pay works with your existing bank account, which already means that your money is safe with the bank and no issues with recharging your wallet every month. Send or receive money from your friend directly to your bank account. There is also no such issue regarding KYC making it all the more popular.


    How Does Google Pay Make Money? | Google Pay Business Model
    Discover the GPay business model and learn how Google Pay generates revenue through various strategies and has become one of the most successful digital payment solutions in the world.


    BHIM Axis Pay

    Mobile Wallet BHIM Axis Pay
    Founded 2016 (as part of UPI launch)
    Total Downloads 10M+ (on Google Play Store)
    BHIM Axis Pay - Mobile Wallet in India
    BHIM Axis Pay – Top Wallet Apps in India

    BHIM (Bharat Interface for Money) is another best mobile wallet in India. It is a mobile wallet app developed by the National Payments Corporation of India (NPCI), based on the Unified Payment Interface (UPI). Launched in December 2016, it is intended to facilitate e-payments directly through banks. Users register their bank account with BHIM and set a UPI PIN for the bank account. It can be used by both Axis Bank users as well as other bank users. The Mobile Number is then the permanent address and they can start transacting. User can pay their friends, family and merchants with the tap of a button.

    PhonePe

    Mobile Wallet PhonePe
    Founded 2015
    Total Downloads 500M+ (on Google Play Store)
    PhonePe - Mobile Wallet in India
    PhonePe – Best Payment Wallet in India

    PhonePe was launched in 2015 and is now a part of Flipkart. From UPI Payments to mobile recharges, and money transfers to online bill payments, this can be done easily on PhonePe. With a good user interface, PhonePe has offered the safest and fastest online transaction experience in India.

    Mobikwik

    Mobile Wallet Mobikwik
    Founded 2009
    Total Downloads 50M+ (on Google Play Store)
    MobiKwik - Mobile Wallet in India
    MobiKwik – Mobile Wallet in India

    Mobikwik was launched in 2009 with its key proposition in Recharge and Bill payments. Mobikwik is one of the independent mobile payment networks that has a user base of 32 million. This e-wallet lets its users add money using debit cards, credit cards, net banking, and even doorstep cash services. One of the unique features Mobikwik has offered its users is ‘expense tracker’, basically which allows users to set a budget for expenses via SMS data to analyze and control the expenditure.


    MobiKwik Business Model Explained: How MobiKwik Earns Money, Makes Revenue, and Powers Peer-to-Peer Transfers in India
    Discover the MobiKwik business model and learn how MobiKwik earns money through loans, partnerships, and premium services. Explore its revenue model and how it enables peer-to-peer money transfers online in India.


    Yono (SBI)

    Mobile Wallet YONO (SBI)
    Founded 2017
    Total Downloads 100M+ (on Google Play Store)
    Yono SBI - Mobile Wallet in India
    Yono SBI – Mobile Wallet in India

    This application was launched by the State Bank of India to let users transfer money to other users, pay bills, recharge, book tickets, shop, and travel. This is one of the top mobile wallets in India and has offered its mobile wallet services in 13 languages the best part is, that it is also available to non-SBI customers. It taps into the special feature where-in it allows its users to set reminders for dues, and money transfers, and view mini-statement for the transactions done already.


    Arundhati Bhattacharya – First Woman Chairperson of SBI | SBI Chairman
    The First SBI Lady Chairman, Arundhati Bhattacharya is a retired banker. She was
    the first woman to be the chairperson of the nation’s largest bank SBI. Under
    her leadership, SBI grew its network to around 17,000 branches and services over
    330 million customers with a presence in 36 countries. She e…


    Citi MasterPass

    Mobile Wallet Citi MasterPass
    Founded 2013 (India launch by Citi)
    Total Downloads Not publicly listed separately
    Citi MasterPass - Mobile Wallet in India
    Citi MasterPass – Mobile Wallet in India

    Citi MasterPass was launched recently by Citi Bank India and MasterCard. This is one of India’s first global outreach in terms of digital wallets for faster and more secure shopping. Citi Bank debit and Master card customers become the first in this country to shop at more than 250,000 e-commerce merchants. It has ensured fast checkout with a single tap and stores all credit, debit, prepaid, and shipping details.

    ICICI Pockets

    Mobile Wallet ICICI Pockets (ICICI Bank)
    Founded 2016
    Total Downloads 5 M+ (on Google Play Store)
    ICICI Pockets - Mobile Wallet in India
    ICICI Pockets – Mobile Wallet in India

    It’s one of the best mobile wallets in India. It has provided the convenience of using any bank account in India to fund your mobile wallet and pay for transactions. It basically uses a virtual VISA card that enables its users to transact on any website or mobile application in India and provides exclusive deals or packages from associated brands.

    HDFC PayZapp

    Mobile Wallet HDFC PayZapp
    Founded June 2015
    Total Downloads 10M+ (on Google Play Store)
    HDFC PayZapp - Mobile Wallet in India
    HDFC PayZapp – Best Wallet in India

    PayZapp is a complete payment solution by HDFC Bank which has a one-tap feature for easy payment. Not only does it let you recharge your phone or send money but also your DTH and data cards, pay utility bills, and compare and book flight tickets, trains, hotels and shops.

    Amazon Pay

    Mobile Wallet Amazon Pay
    Founded 2007 (Global), 2011 (India)
    Total Downloads 500M+ (on Google Play Store)
    Amazon Pay - Mobile Wallet in India
    Amazon Pay – Mobile Wallet in India

    Owned by Amazon, this online payment processing service was launched in 2017 in India (globally- 2007). Amazon Pay has focused its customers more on Amazon and so it gives its users the option to pay with their Amazon accounts on external merchant websites, including apps like BigBazaar etc. With Amazon Pay, you get to shop on Amazon with a number of cashback and discounts with fast shipping services. Recently, Amazon Pay got tied up with fintech companies, such as Zest Money to enable no-cost EMI payment options. The application has also made it easier for buyers to buy products on Amazon and pay later via affordable monthly instalments.

    Samsung Pay

    Mobile Wallet Samsung Pay
    Founded August 20, 2015
    Total Downloads 100M+ (on Google Play Store)
    Samsung Pay - Mobile Wallet in India
    Samsung Pay – Mobile Wallet in India

    Samsung Pay is a digital wallet service owned by Samsung, it was launched on the year 2015. It is considered one of the best payment processing services for contactless payments. Samsung is accepted in almost every store, wherever credit and debit cards can be used it also offers Cashback. With the help of Samsung pay, the transaction between merchants and payers are possible without the exchange of bank and card information. Samsung Pay accepts all kinds of card readers like magnetic stripes, EMV and others,

    Apple Pay

    Mobile Wallet Apple Pay
    Founded October 20, 2014
    Total Downloads Not publicly disclosed
    Apple Pay - Mobile Wallet in India
    Apple Pay – Mobile Wallet in India

    Owned by Apple Inc., Apple Pay is a digital wallet service, which was launched in the year 2014. Major credit and debit cards are supported in Apple Pay, it also provides extreme security through touch and face id. Anyone owning an apple device can use Apple Pay on them for making payments. The card information is kept confidential while making payments. Apple Pay currently is available in more than 60 countries.

    WhatsApp Pay

    Mobile Wallet WhatsApp Pay
    Founded February 2018 (India pilot)
    Total Downloads Over 1 billion (WhatsApp Messenger)
    WhatsApp Pay - Mobile Wallet in India
    WhatsApp Pay – Best Wallet App in India

    Launched in the year 2018, WhatsApp launched the chat payment service to allow users to complete any kind of transaction through WhatsApp. The secure way of the transaction enables people to make payments easy just like sending a message on WhatsApp. WhatsApp Pay has also been providing some great features like Cashback to attract more customers. This UPI-based payment service provides the option of sending and receiving money.

    Freecharge

    Mobile Wallet Freecharge
    Founded August 2010
    Total Downloads 50M+ (on Google Play Store)
    Freecharge - Mobile Wallet in India
    Freecharge – Mobile Wallet App in India | Digital Wallets in India

    Freecharge is a wallet app that is easy and fast to use for payments. You can recharge your phone, pay bills, and send money to friends. It also works with UPI payments and is popular for online shopping.

    Freecharge gives good cashback offers and discounts, which users like. It lets you split bills, so sharing expenses with friends or family is simple. Many stores accept Freecharge for payments both online and in shops.

    Airtel Money

    Mobile Wallet Airtel Money
    Founded 2012 (initial launch)
    Total Downloads 50M+ (on Google Play Store)
    Airtel Money - Mobile Wallet in India
    Airtel Money – Best Digital Wallets in India

    Airtel Payments Bank Wallet is a special service that mixes a mobile wallet with digital banking. You can pay bills, recharge your phone, or send money using UPI. It gives you more interest on your balance than regular savings accounts.

    The wallet works well with Airtel services and gives special discounts to Airtel users. You can also withdraw cash from ATMs without a card, using QR codes. It is safe and trusted for your digital banking needs.

    best mobile wallets in India
    Mobile Wallets’ Usage in India

    Advantages Of Mobile Wallets

    Mobile wallets got popular due to the advantages it offers. Here are listed some of the advantages of using mobile wallets in India

    1. One-Click Pay

    This is one of the most convenient ways to make payments since the user can pay via such wallets. The mobile wallet takes the information from your card (credit/debit) and makes payments directly or adds money to your wallet. This has offered easy accessibility to users.

    2. Multiple Features and Uses

    With easy accessibility, it can be used anytime, anywhere. These mobile wallets can be used in a jiffy, it’s just that you need a proper internet connection for your device. Also, your single mobile wallet account can be accessed on any of your devices like laptops, PC, or smartphones with authenticated verification.

    3. Robust Security Features

    Mobile wallets have tried hard to provide extensive safety and security. Almost more than half of the population has shifted from leather wallets to e-wallets for the protection of their money. Mobile wallets have also reduced the chance of daily theft or losing cash.

    4. Several Benefits

    They come up with several other benefits like loyalty programs, cashback, rewards, shopping benefits, and many more so that their customers stay happy. Simultaneously, users can also save money through heavy discounts and offers.

    best mobile wallets in India
    How funds in a Mobile Wallet are spent in India

    Mobile Wallet vs Digital Wallet

    Mobile Wallet Digital Wallet
    Definition Mobile wallets are payment apps housed on mobile devices, like smartphones and wearables. Consumers using digital wallets, may or may not interact with them on their smartphones.
    Uses Consumers mostly use a mobile wallet for in-person transactions. Consumers mostly use a digital wallet for online shopping or purchases.
    Examples Some of the most popular mobile wallets are Apple pay, Samsung pay, etc. Some of the most popular digital wallets are Paytm, Paypal, etc.

    Limitations Of Mobile Wallets In India

    Besides the advantages Mobile wallets in India offer in the payment service industry, it has some limitations which are listed below.

    • A limit is set on the amount that you can deposit in your mobile wallet. For instance, Paytm allows the amount of ₹20,000 in its wallet.
    • The number of merchants listed or having a tie-up with these wallets is limited. In that case, you would always need to carry some cash in urgency.
    • Sometimes, Infrastructure issues stand for a lot of lost transactions or common ‘server down’ problems.
    • Few times, some fraud calls can also cause a possibility of a mobile theft where your personal information is compromised.
    • One of the major concerns is that a person needs a smartphone to make online transactions possible and that too, with good internet connectivity. This alone has stood a major limit to many poor families, who still carry cash in their pockets.

    More than 40% of respondents used a smartphone in India.

    While these large numbers and large user bases indicate the growing need for secure, faster, and efficient transaction methods for the online marketplace. Regardless of what we’ve seen and read, top e-wallets in India have outweighed its concerns. The use of e-wallets has constantly increased due to obvious reasons and its surprising offers. Mobile wallets continue to gain prominence in smartphones and laptops across the globe and have dominated the discussions of new ways to pay.


    Instamojo – Aiding the Indian MSME’s with effortless payment gateways!
    All of this time and generation is about making things easier, be it shopping or
    payment. Now, when you ought to make things easier for the consumer, it becomes
    imperative to make it easier for the service providers as well. Following the
    same thought, Sampad Swain, Akash Gehani and Aditya Sengupta …


    FAQs

    What is a digital wallet and how does it work?

    A digital wallet sometimes called an e-wallet, is a service that allows you to pay for things, usually through a mobile phone app. It also stores a number of other items a traditional wallet would hold, such as a driver’s license, gift cards, tickets for entertainment events, and transportation passes.

    What is a digital wallet used for?

    A digital wallet (or e-wallet) is a software-based system that securely stores users’ payment information and passwords for numerous payment methods and websites. By using a digital wallet, users can complete purchases easily and quickly with near-field communications technology.

    Which is better PhonePe or Google pay or Paytm?

    Experts suggest that all three digital transaction apps, more or less, are equally secure. While Google’s brand image definitely does some good to Google Pay. Paytm, and PhonePe continue to be easy picks for others due to their many features.

    How to get PhonePe cashback?

    Steps to get PhonePe cashback:

    • Download PhonePe App.
    • Do the needful for PhonePe Login / Signup.
    • Set Your Virtual Payment Address (VPA)
    • Click On Bank Accounts From Menu &Link Your Bank Account.
    • Recharge Your Mobile.

    Which Mobile wallet has highest market share in India?

    Paytm has the largest market share in India followed by PhonePe and GooglePay.

    What is the difference between Paytm vs PhonePe?

    Paytm Allows transactions across multiple modes like wallets, UPI, and payment gateway. PhonePe has started its wallet service but it is widely used for its UPI-based transaction which doesn’t charge you for any transaction.

    Which wallet app is best in India or write a few Mobile wallet examples?

    The best mobile wallets in India are:

    • Paytm
    • Google Pay
    • BHIM Axis Pay
    • PhonePe
    • Mobikwik
    • Yono (SBI)
    • Citi MasterPass
    • ICICI Pockets
    • HDFC PayZapp
    • Amazon Pay
  • UPI Shake-Up: Only Bank-Verified Names to Show from June 30 in Bold Anti-Fraud Push

    The National Payments Corporation of India (NPCI) has announced a significant update to the Unified Payments Interface (UPI) system, part of a broad overhaul that would affect thousands of digital payment customers nationwide.

    All UPI-based applications, including Google Pay, PhonePe, and Paytm, will stop using contact-saved identities and nicknames during transactions and instead only show the recipient’s official bank account name as of June 30, 2025.

    Currently, the beneficiary’s name that appears when users initiate a UPI payment is frequently the one that is stored in their personal contact list. Despite its convenience, this approach has been shown to be open to abuse by hackers who use false names to hide their identities.

     Authorities claim that the impending change is an explicit effort to reduce this kind of fraud and improve transaction transparency.

    Bringing All Parameters Under One Umbrella

    Users can now send money using a cellphone number, UPI ID, or QR code scan, and the name that appears on the screen before payment confirmation will only be the name associated with the recipient’s bank account.

     Both Person to Person (P2P) and Person to Merchant (P2M) transactions will be subject to this modification in the same standardised manner. The process for making UPI payments is still the same; users can still start transactions with QR codes, UPI handles, or mobile numbers.

    Before users press “Send”, however, they will see a completely different name—just the official account name—instead of “Raju Grocery”, “Mummy”, or “Cab Driver Singh”. The action is a component of NPCI’s larger initiatives to counteract the growing number of frauds involving UPI, many of which rely on identity confusion or impersonation.

    The Move Tends to Bring Lot of Benefits

    It is common for criminals to use well-known or reliable names to entice victims. Such fraud is made more difficult by substituting confirmed bank names for user-saved nicknames. It will now be easier for users to verify the recipient’s identification before approving payment.

    There may be a significant drop in incorrect transfers to the incorrect contact, particularly among those with similar names. Users of digital payments are advised to take some simple safety measures as the shift draws closer.

    Before making a payment, carefully check the name that is presented. Do not proceed if anything appears strange or suspicious. Contact customer service at your bank or payment app right away if you see any strange activity.

    The UPI ecosystem in India has expanded rapidly, with over 1300 crore transactions occurring each month. However, vulnerability comes along with scale. As the country moves closer to a cashless economy, the NPCI’s most recent directive is viewed as a crucial course correction to protect digital trust.

  • How Does Google Pay Make Money? | Google Pay Business Model

    Google Pay is a digital wallet platform and online payment system developed by Google to power in-app and tap-to-pay purchases on mobile devices. Google Pay enables its users to make payments with their Android devices phones, tablets, watches, etc.

    In addition, the service also supports passes such as coupons, boarding passes student ID cards, event tickets, movie tickets, public transportation tickets, store cards, and loyalty cards.

    It can be used for online payments, in-app purchases, contactless in-store payments, and even for sending peer-to-peer money. So whether someone is browsing for a new pair of sneakers online or buying your morning coffee, Google Pay can do all the heavy lifting for them.

    In this article, we’ll take a closer look at the Google Pay business model, how it makes money and how it has become one of the most successful digital payment solutions in the world.

    Safe, simple and fast payments l Google Pay hai, tick hai

    Google Pay Key Features
    Google Pay Business Model
    How Does Google Pay Make Money | Google Pay Revenue Model
    Sources Through Which GPay Makes Money
    Google Pay Net Worth
    Growth of Google Pay in India
    Funding Received by Google Pay

    Google Pay Key Features

    • Easy and Convenient Payments: Google Pay makes it easy and convenient to make payments using your mobile device. You can make payments using your phone, tablet, or smartwatch, without the need for cash or physical credit cards.
    • Integration with Google Services: Google Pay is integrated with various Google services, such as Google Chrome, Google Assistant, and Google Maps, which makes it easier to make payments while using these services.
    • Secure Transactions: Google Pay uses multiple layers of security to protect your payment information, including encryption, tokenization, and biometric authentication (such as fingerprint or facial recognition).
    • Multiple Payment Options: Google Pay supports multiple payment options, including credit cards, debit cards, and bank accounts. You can also add loyalty cards and gift cards to your account for easy access.
    • Rewards and Cashbacks: Google Pay often offers various rewards and cashback programs for using the service, such as earning rewards for making purchases or referring friends.
    • Bill Payments: Google Pay allows you to pay various bills, including utility bills, credit card bills, and more, all within the app.

    Google Pay Success Story | Promoting Cashless Transactions
    Google Pay is a digital payments platform started by Sujith Narayanan and Sumit Gwalani. Read on to know more about Google Pay’s backstory, founders, business model, and revenue model.


    Google Pay Business Model

    Google Pay has been consistently rising in India, The Alphabet and Google CEO- Sundar Pichai said that the company has taken cues from the successful experience in the country and would soon put out a revamped digital payments product globally.

    Compared to the other mobile wallets Google Pay is successful in India because of its business model which includes the following factors:

    • Partnership-Focused Innovation
    • Localization for Success
    • Ecosystem Integration
    • Small Business Support
    • Job Seeker Support
    • Digital Payment Awareness
    • Rural Outreach
    • Entity-Based UX
    • In-App Engagement
    • Cashback Offers

    Google Pay focuses on partnerships, localization, and ecosystem approach as it forged deep partnerships with the central bank and government to innovate and build collectively and make products interactive and open to working jointly within the ecosystem.

    The company deepened its support for small businesses through a new app called Google Pay for Business which was a free and easy way for small merchants and storefronts to enable digital payments without the hassle of a time-consuming verification process.

    Google Pay also supports job seekers by introducing a spot on Google Pay to help people find entry-level positions that aren’t always easily discoverable online.

    It collaborated with the Government to come up with Digital Payment Abhiyan to increase awareness about cashless payment and online financial security in the country.

    The company also launched the Vodafone Idea Phone Line to help people in rural areas where the internet connection is weak to get information about everything.

    Its entity-based UX users search for who they paid earlier rather than the transaction date and time. Under the entity-based model, users see individual chat leads of every individual or merchant, they transact with, whenever they have to check a payment record.

    Google Pay introduced the spot platform in India which is a way for the business to create an experience and engage their customers within the Google Pay app. Popular services like UrbanClap (now Urban Company), Goibibo, MakeMyTrip, RedBus, Eat.Fit, and Oven Story were the first to board in its early access program.

    Scratch cards are another attraction as Google Pay provides lucrative cashback and offers on varying transactions. These cashbacks are directly credited to a linked bank account. The app also provides multiple payment options so users can transact through their mobile numbers and Virtual Payment addresses.

    Biggest Contactless Payment Brands at POS in India as of March 2024
    Biggest Contactless Payment Brands at POS in India as of March 2024

    How Does Google Pay Make Money | Google Pay Revenue Model

    Google Pay has several global revenue-making opportunities. The revenue might be both from transaction fees from banks or merchants which is $4.1 billion and also from ads and product offers within Google Pay which is $0.4 billion.

    Google Payment India Private Limited reported its revenues for the financial year 2020-21 as ₹14.8 crore. The company further reported a net profit of ₹1.4 crore during the same fiscal.

    Google Pay was first launched in August 2017. Google first named this app “Tej” and later changed the name to “Google Pay“.

    Google Pay does not charge its users for accessing Google Wallet. Receiving and sending money on Google Pay is free. Previously, the company had an agenda of adding a 2.9% fee to funds via debit card. However, now the plan is dropped and it’s all free as mentioned above.

    The app has over 67 million monthly active users and enabled more than 2.5 billion transactions and now has an annual run rate of over US$110 billion in transaction value. This app user can now pay at more than 200,000 stores in more than 3,500 cities and towns, and more than 2,700 online merchants.


    PhonePe Success Story: India’s Leading Payments App | Revenue Model | Business Model | Valuation |
    PhonePe is an Indian digital payment and financial services company. Explore PhonePe’s business model, revenue, history, founders, funding, valuation, growth, and more.


    Sources Through Which GPay Makes Money

    Google Pay earns money through the following sources:

    • Mobile Recharges: The basic revenue model of Google Pay is mobile recharges. Whenever a user recharges on any SIM operators from this app, then they get a commission from that operator on every recharge.
    • Bill Payments: Google Pay allows you to pay for any kind of bill from this app such as electricity, DTH recharge, water, insurance, loan repayment, postpaid bills, and so on. Whenever you pay any company bill, it takes a commission from that company.
    • UPI Transaction: So this app does not earn from UPI transactions, it just analyzes your transaction data, which it uses to make its new product. The main reason most people use Google Pay is for UPI payments. The app also provides more services such as mobile recharge, and bill payment. So when people have to use either or both of these services, they use this app and this app earns from both the services.
    • Ad Revenue: Google Pay uses its large user base and transaction data to offer targeted ads, generating revenue through in-app promotions and merchant-sponsored offers. Ads are personalized based on user behavior and spending patterns, appearing within the app or across Google platforms. Merchants also pay to feature special offers, driving traffic to their sites or apps.
    • Partnerships: Google Pay earns revenue through partnerships, ads, transaction fees, and in-app purchases. It teams up with banks, e-commerce platforms, and payment providers, often sharing revenue from transactions like virtual card payments.

    Google Pay Net Worth

    The company’s net worth stood at ₹12.8 crore for FY21 compared to ₹10 crore at the same time the previous year.

    Growth of Google Pay in India

    Google mobile payment system Google Pay has emerged as the king of UPI payments in India, with an annualized transaction value worth $110 billion. Google Pay has 150 million users worldwide, with 67 million users in India. Millennials are 30% of active users of Google Pay.

    According to a report by GlobalData, the value of mobile wallet payments in India experienced a compound annual growth rate (CAGR) of 72.1% from 2019 to 2023, reaching INR 202.8 trillion ($2.5 trillion) in 2023. Mobile wallet payments in India are projected to exceed INR 531.8 trillion by 2028.

    In India, Google Pay holds a 35% market share in UPI payments. The app resembles a chat app that is easy to use and is available in local languages.

    The platform is used by customers to buy train tickets, pay bills, and even purchase lunchtime meals from street vendors. In India, local stores have begun to accept Google Pay payments via a phone application. Meanwhile, the Google Pay platform’s update includes features like tokenized cards for more secure payments, food security, Google Pay for business, e-KYC, and simpler onboarding and donations.

    In India, Google Pay is facing stiff competition from other fintech startups including wallets such as Paytm, PhonePe, Amazon Pay, Airtel Payments Bank, etc. The upcoming contender in the race is the Whatsapp Pay service by Facebook.

    Funding Received by Google Pay

    Founders of Google Pay in India raised $13.2 million in January 2020 in a Seed funding round for its neobank, Fi led by Sequoia India and Ribbit Capital. Also participating in the funding rounds were David Velez, Kunal Shah, and VC fund Hillhouse Capital.

    In October 2020 the investment app, ETMONEY, had partnered with Google to offer Google Pay users a route to invest in mutual fund schemes and the National Pension System (NPS).

    This collaboration will allow Google Pay users to identify the right mutual fund schemes and invest in them within minutes using their Google account and Unified Payments Interface (UPI) ID.

    Google Pay users will not have to create a user ID to access this facility. It will be the same if one wants to invest in NPS as well. Sujith Narayanan and Sumit Gwalani, both co-founders of Google Pay India formerly called Google Tez said that the seed funding brings the Neobank startup Fi to a valuation of roughly $50 million.

    FAQs

    What is GPay?

    Google Pay is a fast and simple way to pay using credit or debit cards saved to your Google account. It works for online purchases, in-app transactions, and in-store payments with your Android device.

    What is the revenue of Google Pay in India?

    Google Pay revenue in India was INR 1467 crore in 2021.

    How many people use Google Pay worldwide?

    Google Pay has 150 million users worldwide.

    How does Google Pay make money in India?

    Google Pay makes money through commissions it gets for transactions from companies or operators. For every transaction that you make using Google Pay, it gets a commission from the company.

    Who are the competitors of Google Pay in India?

    The top competitors of Google Pay in India are:

    • PhonePe
    • Paytm
    • PayPal
    • Amazon Pay
    • Whatsapp Pay

    Is Google Pay profitable?

    Google Pay is likely profitable for Google, though its standalone earnings are not publicly disclosed.

    What is GPay business model?

    Google Pay business model earns revenue through transaction fees, targeted ads, partnerships with banks and merchants, and in-app promotions.

  • 10 Best PayPal Alternatives to Switch to in 2021

    PayPal used to be one of the world’s most innovative technology bits. At the time PayPal replacements were not so involved. It not only helped you to submit and receive money from friends and family easily but also meant that the money was much safer than many other choices. This was tremendous after eBay appeared despite the illegal practices of both sellers and customers.
    The online payment network market is still creative, and major players are beginning to note that competition services have plenty of space. In the online payments marketplace, Apple, Google, and Samsung have developed all of their competing sites, and there are several unknown alternatives.

    Peter Thiel | Co-founder and Former CEO of PayPal | Founder of Thiel Foundation |
    Peter Thiel is a German-American entrepreneur and venture capitalist, a personwho makes investments in companies in exchange for an equity stake. He is the Co-founder of PayPal [https://www.startuptalky.com/paypal-success-story/], Palantir Technologies, and Founders Fund. He became Facebook’s fir…

    In 1998, PayPal was created by a group of tech superstars such as Elon Musk, Max Levchin, and Peter Thiel for a libertarian experiment. The overall amount of payment in PayPal surpassed a staggering $712 billion in 2019. The sum amounted to $578 billion in 2018 and to $150 billion in 2012. In a short period of time, this is a big development.

    PayPal Logo
    PayPal Logo

    Here is why you should consider the alternatives of PayPal:

    • For vendors that offer digital products and services, PayPal does not provide safety protection.
    • Without prior notice, PayPal was considered to freeze accounts for up to six months.
    • It takes quite a long time to withdraw money through your account, in short, it takes at least three to five days.

    Well if you are now wondering, “Then which app can I use instead of PayPal now?” we’ve got you covered.

    Elon Musk: The Story of The Richest Man In The World
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    Now let’s take a look at this article to help you choose the best alternatives for PayPal:

    1. Google Pay

    GooglePay Logo
    GooglePay Logo

    Google Pay is a digital wallet and online payment developed by Google that allows users to make payments on Android mobile phones, tablets, or watches for in-app or tap-to-pay transactions. Users can also use iOS software in the US and India although they have only a limited amount of functions. But Google Pay is a free Google Play Store mobile app. When using Google Pay to make payments, consumers should not pay extra processing costs.

    Google Pay Success Story | Send Cash Using Your Phones | Founders | Business Model
    Company Profile is an initiative by StartupTalky to publish verified informationon different startups and organizations. The content in this post has beenapproved by the organization it is based on. Undergoing with UPI money transfer, recharge, QR code payments, bill fee,running out of cash pres…

    2. Amazon Pay

    AmazonPay Logo
    AmazonPay Logo

    Amazon Pay is an Amazon-owned online payment service system. Amazon provides websites for shoppers, retailers and organisations. It will be quick to use for your customers as they will login and check out using the same Amazon method that they already trust using their Amazon account details.
    This will speed up the payment process and reduce pressure, and the conversion rate will hopefully increase. Amazon Pay is open to you and your clients on all platforms to handle purchases wherever they suit you. We contrasts this with a Facebook username that already includes all user knowledge. The registration or check-out would be much easier than a normal shopping cart and check-out.

    Amazon Pay Launches Smart Stores: Can Be A Life Saver For Local Shops
    Amazon Pay has launched a feature name Smart Stores on Friday where thecustomers who needs to buy products have just scan the QR code using theApplication and can explore all the products within the store which areavailable. Amazon Pay support system for local vendorsThis new feature is a ne…

    3. Wise

    TransferWise Logo
    TransferWise Logo

    Previously named as TransferWise, wise was founded in January 2011 by Estonians Kristo Käärmann and Taavet Hinrikus, is a London-based online money transfer service. In 2018, Wise’s net profit income reached 8 million dollars, and its base of customers reached 4 million with monthly payments of around 4 billion dollars. TransferWise has funded over 750 currency paths, including GBP, USD, EUR, AUD, and CAD, as well as multi-monetary accounts.

    Top 10 Startups in Europe
    Top startups in Europe among the others were struck hard over the first fewmonths of Covid-19. In the early days of the pandemic, start-ups across Europewere certainly rattling with countries such as Italy as the hardest affected. ByJune 2020, almost half (49 percent) of European entrepreneurs ha…

    4. Skrill

    Skrill Logo
    Skrill Logo

    Skrill is a payment provider that enables you to pay for Skype products securely. You can use Skrill for paying your Skrill eWallet bill, via credit card or debit card. With cryptocurrences in mind such as Bitcoin, Ether and Litecoin, Skrill was developed. It is also optimized for games and other online games that need money. The Skrill platform can at first seem the same at comparable rates and fees to PayPal. The payable debit card and the fast gui is adequate to take this into account. International transfers with Skrill are much better because the money can be sent and automatically converted to a debit card the organization sends you.

    PayPal – Payments Made Easier!
    This post has been approved by the organization it is based on. Transaction is the heart of the developing business world. It revolutionizes theglobal economy with its circulatory nature. Safety and Reliability are the mainfactors that define what the best transaction is, and thus it describes th…

    5. Dwolla

    Dwolla Logo
    Dwolla Logo

    Dwolla is like Amazon and PayPal i.e. payment network. The purpose of the business is to have money transmitted to another entity at the lowest possible cost to anybody who has a computer linked to the Internet. It moves money directly from your bank account to someone you wish to pay on the bank account. Free – if the transaction is under $10.00. If there is enough and for $.25. This is less than you would be required by a credit card provider.

    Best Alternatives for Stripe Payments for Making and Accepting Payments
    Digital transactions have taken the world by storm and almost everyone with asmartphone or a computer wishes to switch to digital payments. Not only digitalpayments are quick, seamless and efficient, they have also become the need ofthe hour owing to the pandemic. Although there are some Stripe a…

    6. Payoneer

    Payoneer Logo
    Payoneer Logo

    Payoneer is one of the world’s most popular electronic channels. It started in far more than 200 countries at the same time as PayPal, and like PayPal. For small and medium-sized firms it’s especially nice. The payment solution charges your fees per month and transfers between Payoneer accounts are free of charge. That is a 3% credit card and a 1% debit card rate.

    Payoneer is a clear competitor to PayPal, which offers both people and organizations with various functions and facilities. Only sign up to Payoneer, launch payment online, and withdraw money from your nearest bank or ATM’s worldwide, to pay your Payoneer accounts.

    Pine Labs | Indian Fintech | Company Profile |
    Company Profile is an initiative by StartupTalky to publish verified informationon different startups and organizations. The content in this post has beenapproved by the organization it is based on. It was in 2009 that Pine labs’ real payments journey began when they venturedinto the mainstream …

    7. Stripe

    Stripe Logo
    Stripe Logo

    For online business clients, Stripe competes against PayPal, but not much more. This service is only open to U.S. and Canadian firms, but purchases from any source can be made. Fees are rather clear; 2.9% plus 30 cents on any sale are paid by Stripe. The check-out for the Stripe method is self-hosted and takes place at the site of the company owners rather than moving clients to an external venue, such as PayPal. Payments from around the globe will be approved. Stripe transfers your money directly into your bank account – then there are smartphone payments.

    Stripe Vs PayPal – Can You Difference Between Them?
    As you know very well that in online activities it’s been easy to accept creditand debit card payments online. But a few years ago, if you wanted to makepayments through your website it involved some expenses. But everything got changed using two payment gateways that are stripe and PayPal. Stri…

    8. Square

    Square Logo
    Square Logo

    Square is one of the key choices when compared to PayPal with other alternatives that sometimes come up.  The point-of-sale is great because you can take cards, cash, checks, and even gift cards. It is also easy to print or send receipts online to consumers. When you register, your free reading will be sent to you to launch. Square Checkout connects with your e-commerce shop and helps you with the quick checkout workflow to make purchases online. You may also create charges for products sold, give orders, and set time and permits for employees.

    Elon Musk: Space X | Tesla Motors – Biography
    This figure needs no introduction. The man with the citizenship of South Africa,Canada, and the United States, the entrepreneur is without second thoughts themost talked about man in the tech industry now. There’s nothing that this mancan achieve. At 47, he has achieved almost everything one can …

    9. Braintree

    Braintree Logo
    Braintree Logo

    Currently, Braintree is PayPal. Braintree Direct, Marketplace Braintree, Braintree Auth, and Braintree Expand deliver payment options targeted to the company’s specific needs. In more than 130 currencies and 45 countries, they make it easy to accept online and mobile payments. Braintree’s biggest asset is to provide firms with a smooth inspection experience to lower frictions and improve conversions. While Braintree belongs to PayPal, it still operates as a relatively independent business and competes with PayPal very well.

    Top Payment Processing Software (SaaS)
    Software as a Service (SaaS [https://startuptalky.com/tag/saas/]) applications’payment typically need a shopping cart / payment checkout or the ability tomanage recurring or subscription payments. Both present challenges andopportunities for the SaaS platform. Choosing the right payment processor…

    10. Authorize.Net

    Aurthorize.Net Logo
    Aurthorize.Net Logo

    Authorize.Net is a very common system for online shops as this platform offers fair pricing, reliable customer support, and a user-friendly interface. The stability and protection of the payment solution have also been consistently commended. It is also conveniently embedded with PayPal, Apple Pay, and Visa Checkout, meaning that consumer purchases can be approved globally – as long as the organization is headquartered in the U.S., Canada, the UK, Europe, or Australia. This PayPal option, however, is not especially appropriate for personal use since you are not allowed to submit and receive family and friends’ payments.

    The 10 Biggest International Payment Gateways For Indian Merchants PayPal, PayUbiz, Stripe
    E-commerce is growing daily and the world is getting smaller. You can do globalbranding just by sitting in India. You can dream of having a global presenceusing e-commerce. But this dream is only possible with a secure internationalpayment gateway. In this article, you will be knowing the top 10 …

    Conclusion

    PayPal has its benefits and strengths, but several great options are open to considering. Most have lower charges or more tailored features for diverse uses. It is wise that some users were reluctant to switch from PayPal because there were still usability problems. This is no longer the reality, though, and you will find more reliable options in various areas of the world to do business. PayPal Alternatives: Google Checkout is perfect for card storage, though Authorize.net is a favorite for e-commerce. TransferWise, however, is by far the safest option for foreign transfers.

    UPI transactions Fall by 20% due to Lockdown, Lowest in 12 Months
    Due to the lockdown imposed to contain the spread of COVID-19 [/tag/covid-19/],UPI has recorded transactions of less than one billion for the month of Aprilafter 12 months of constant growth. This is the first time in the past sevenmonths that UPI volume went below the one billion mark. According…