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Tag: Google

  • DuckDuckGo Business Model | How does DuckDuckGo makes money

    What if your personal search on the internet gets leaked? These days, we might not know what could happen next, with one touch of your fingerprints leads to a terrible episode. Hackers are well known about this fact in misleading the given information with just one click on the history of our personal search engine.

    For instance, if you’re ferreting, how do you deposit money in the bank? On google, then the next time, you may get an email regarding the question you have searched on Google. Later, the mail asks you to do the Call to Action in the mail, then without any second thoughts, you would go and click for the mail. And next your account in which you are planning to deposit a hefty amount gets hacked.

    That’s wherein an internet privacy company- DuckDuckGo on 25th September 2008 with an intention to safeguards your personal information under your control and conditions without any tradeoffs.

    DuckDuckGo has developed as an idea for a better search engine that risks its terms to protect your personal information on the internet. In the world, Google tracks down our private stuff, where DuckDuckGo comes in with an audacious move to challenge the hacker by protecting our search history with the help of its own private search engine. Moreover, DuckDuckGo plays as an anonymous website in order to impede user’s private search into the public.

    Where does DuckDuckGo operate
    Main Product and Services of DuckDuckGo
    Target Audience of DuckDuckGo
    Business Model of DuckDuckGo
    How does DuckDuckGo makes money?
    FAQ

    Where does DuckDuckGo operate

    DuckDuckGo commenced its operation in 2008, where its headquarters are located in Paoli, Pennsylvania, United States. The company was founded by Gabriel Weinberg and renders services worldwide.

    Main Product and Services of DuckDuckGo

    DuckDuckGo has a search engine that bestows utmost service to protect your personal information to an indefinite extent. DuckDuckGo guards the searcher’s privacy without any trade-off and eliminates the filter bubble of personalized search results.

    Recently; DuckDuckGo introduced Email Protection, as email plays a vital role in opening a Google account and ultimately shows what stuff you have looked on Google, comes as a suggestion in your email account. This could be done with the help of DuckDuckGo Email protection by hiding your address.

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    Target Audience of DuckDuckGo

    DuckDuckGo plays the protective card in many searchers, without getting into the wrong hands. Their only ultimate aim is to protect the personal information, which has been ferreted by the users generally on the internet. So, DuckDuckGo proposes to earn the trust and confidence of internet users.

    Business Model of DuckDuckGo

    DuckDuckGo doesn’t store any personal information about people’s search as well as take utmost care in protecting people’s search. The company uses its search engine to create buzz, where your search history relies upon DuckDuckGo.

    Besides, DuckDuckGo established an alternative search engine and also generates additional apps to protect your private stuff from Google, Facebook, WhatsApp and other possible tracker apps.

    You may wonder, how does DuckDuckGo earn revenue out of this? The answer is Advertisement and anonymous affiliate.

    DuckDuckGo sells advertisements directly based on the user’s interest and spurns the method of hyper-targeted advertising systems of Google and Facebook.

    On the other hand, DuckDuckGo earns revenue in terms of having an affiliate relationship with other unbeknownst companies to spike their business technology requirements.

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    How does DuckDuckGo makes money?

    DuckDuckGo being a search engine earns its revenue from the number of searches they get on their platform. But the unique feature of its business model mainly focuses on advertising and commission or affiliate programs.

    Advertising

    DuckDuckGo earns money from advertisements without jeopardizing the privacy of its users by sending advertisements from the keywords typed on the search bar. They do not show targeted advertisements based on search history, web history or interests of a person. The user is also given an option to disable the advertisement showing on the page.

    Affiliate Marketing

    DuckDuckGo uses affiliate marketing to earn more profits. The company uses Amazon and eBay affiliate programs to earn. When people use DuckDuckGo to go to the Amazon site and buy a product, DuckDuckGo receives an affiliate commission from Amazon.

    The Amazon Commission rate ranges from 1-10 per cent based on the product category. The eBay partner program gives 1-6 percent commission to DuckDuckGo on purchase.

    The value earned by DuckDuckGo from these revenue forms can’t be calculated or known because the number of people using the search engine isn’t known because of the company’s privacy rules.

    Conclusion

    DuckDuckGo is considered the best search engine that offers privacy to its users. At times privacy is difficult with the usage of the internet and mobile phones that track our location and activity, DuckDuckGo offers its users a chance at privacy. As of March 2021, the company had 97,653,174 searches on an average daily.

    The company doesn’t have stock that is listed, since stockholders would have control over the company and can push to make changes to the belief of the company which is privacy.

    The belief of the company that user privacy is the goal of the company has caught the attention of people who are reeling back to gain their privacy and thus making the search engine gain more traction.

    FAQ

    What is DuckDuckGo?

    DuckDuckGo is a company that deals with internet privacy. It is a completely anonymous search engine that provides the same results to all its users since the search results to its users based on their search history, web history or their interests.

    Who is the founder and owner of DuckDuckGo?

    DuckDuckGo was founded by Gabriel Weinberg in 2008 and the company is headquartered in Paoli, Pennsylvania, United States. Previously, Gabriel Weinberg had launched a social network application which is now defunct, Names Database. He has also drafted a bill called Do-Not-Track Act 2019 for complete privacy protection.

    How does DuckDuckGo make money?

    DuckDuckGo makes money by using two forms of revenue: Advertising and affiliate marketing. Advertising based on the keywords on the search box and affiliate revenue through Amazon and eBay affiliate programs.

  • How does Gmail makes Money?

    Every business generates services in order to get some sort of revenue. From a small business to a large industry, they all work for a single goal and that is Revenue. Likewise, Gmail also generates its revenue via rendering some services to the uses.

    Gmail plays as a business tool in the collection of data as it aids advertisers to ameliorate their ads in an ingenious way to bring quality out of it. Factually, more data engender more income to Gmail. The second way to earn, Gmail campaign personalized ads like contextual inbox ads within Gmail.

    Besides, Gmail also makes money out of generating GSuite subscription for businessmen, that helps to allow custom domain emails. People may wonder, how does data represent income to Gmail? When you sign up for Google email services by accrued on all Google’s terms and conditions. Ultimately your data has been stored in the Google Dashboard and those data are required to keep their business running.

    How does Gmail makes Money?
    Pros and Cons of Gmail
    FAQ

    How does Gmail makes Money?

    Gmail, a Google offered service mainly generates revenue by using its platform for personalized advertising for companies through advertising agencies and it shares user data to provide relevant ads according to the search and likes of the users.

    Advertisement contributes to the revenue of the company predominantly. Gmail also earns through GSuite Subscription. It is used by businesses and professional bodies and institutions to create custom domain emails.

    Businesses per se seek Gmail as their revenue source, where they pitch their products or brands to audiences. Gmail earns every penny by running personalized ads that emphasize highly user’s interest and track their activity across the web; Therefore, Gmail establishes pertinent advertisements according to the users.

    Furthermore, Gmail makes literally 120 million dollars per day from these three activities-

    • Displaying personalized ads
    • Share data to deliver relevant ads
    • Drive businesses to subscribe to GSuite for custom domain

    Gmail displays personalized ads

    Gmail Advertising
    Gmail Advertising

    Ever searched for a product that you wanna buy and your Google and Gmail is filled with advertisements related to the product. And Google earns by displaying those targeted ads.

    Have you heard of Google Adsense? Google Adsense is a program released by Google in June 2003. It provides publishers with a way to earn money through their online content by matching ads to the site based on the content and visitors. The ads are created and paid for by advertisers who wish to promote their products.

    While users sign up in Gmail, they permit Google to use their data. Google uses this data to show targeted ads to its users using Google Adsense. Gmail sends customized ads to the users’ inboxes based on the types of newsletters and emails subscribed by them.

    Gmail earns when a user clicks the ad that is being marketed. Advertisement revenue is high due to the large number of users on the platform.

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    Share data to deliver relevant ads

    How many of you have clicked the “Agree to terms and conditions” box without reading them while creating your Gmail account? Definitely everyone. What we are essentially allowing is Gmail and by large Google is sharing our data with them. Personal data is the emails you send, the regular emails that you receive from your contacts and includes the people in your contact list too.

    By accessing your data, Google can know your preferences and dislikes, send ads accordingly, and gain higher revenue. But Google also gives its users the option to opt-out of such ads and sharing of personal data for targeted ads can be discontinued.

    GSuite Subscription

    GSuite tools
    GSuite tools

    Gmail earns through GSuite Subscription. GSuite subscription is a subscription plan for companies and professional institutions. Using GSuite Subscription, the company can use larger storage space and have customized email logins. They have access to all office applications. GSuite can be subscribed by making a monthly payment for every user. The standard price is USD 6 per user per month.

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    Pros and Cons of Gmail

    Pros:

    • Gmail account is mainly created to use any Google services like for installing a game or signing up for YouTube with a Gmail account.
    • Businesses have been gained much in the field of Gmail, by running personalized ads. Moreover, businesses can track down customer’s interests and work on it, to capture as much as customers to their business by rendering services which is favourable to them.
    • Low-cost services, as Gmail offers valuable email management features to the users. Business finds Gmail as their source of revenue, as Gmail runs personalized ads to track users.
    • Gmail is highly integrated within the Google ecosystem, and there will be no delude activity

    Cons:

    • While Gmail underscores highly on data collection, repercussion concerns on data monopoly and data privacy. Hackers may penetrate crucial data as leads to leakage of data privacy.
    • Zoho mail has offered multiply features such as bestowing lower-cost custom domains to businesses and competing with Gmail.

    Conclusion

    In the present world, everything runs on technology: virtual education, work from home, etc. making Gmail an integral part of our lives. Basically, all forms for all purposes ask for a Gmail address which shows the extensive use of Gmail and its large number of users.

    With the Covid pandemic, Gmail saw an increase in users and increasing use of Gmail by people that in 2020 Gmail had two major blackouts globally. Many Companies, Corporations and educational institutions had purchased GSuite to continue the work and education remotely during the pandemic making Google earn a large revenue. Thus making Gmail an essential part of the lives of people.

    FAQ

    What is Gmail?

    Gmail is a free email service provided by Google that generates revenue by displaying personalized ads to its users.

    How does Gmail generate revenue?

    The two major ways Gmail generates revenue is by displaying personalized ads to its users and through GSuite Subscription.

    Is Gmail profitable?

    Yes, Gmail is the number one email service provider and has over a billion users across the globe. It has become one of the profitable businesses for Google.

  • Main Reasons For The Failure Of Orkut

    Social media has become crucial for everyone. People of different age groups, teenagers and adults have social media accounts and they use them for various purposes. Social media is basically technologies that facilitate the creation and sharing of information, photos, ideas, videos, and so on.

    These days, there are a lot of different social media platforms and the emergence of advanced platforms led to the Orkut downfall. Social media can help share details with the public and also meet other people who are available on the platform. It doesn’t stop there. Social media is now used for marketing and it has proved to be one of the best sources of marketing. The use of social media has been increasing since it came into existence. Orkut was one of the very earliest social media platforms. Orkut founder is a Turkish engineer named Orkut Büyükkökten.

    Orkut was Google’s first step towards social media and it was extremely successful. Orkut was launched in the year 2004 and had a lot of competitors like Yahoo messenger, skype, etc. Orkut could very easily get ahead of all the competitors. It could make it through with 3 times more users than Facebook. All these were in the Orkut’s initial stages. Even India and Brazil had a lot of users for Orkut. Keep reading to find out about the rise and fall of Orkut.

    Orkut Features
    The differences between Orkut and other Social Media Platforms
    Reasons behind Orkut’s Failure
    Frequently Asked Questions

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    Orkut Features

    The top features of Orkut were

    • the Orkut profile allowed the user to add friends and message them privately
    • sending scraps to people (which was visible to everyone)
    • posting images and videos
    • option of liking each other activity
    • Orkut games and community polls were a popular feature
    • a unique Orkut feature is customizing themes
    • Rating your friends and becoming each other’s fans

    The differences between Orkut and other Social Media Platforms

    When Orkut started it was just like other social media platforms but with some differences. These differences might have been the reason for their success initially. It had features wherein one can create an account, manage a profile, and so on. Orkut had one good feature that other platforms did not have. There was an option for ‘crush list’ and we can customize themes on this platform. This was not available on any other platform. Other than this, the working of Orkut was similar to the working of other platforms. The Orkut login and interface was quite easy but it lacked other features.

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    Reasons behind Orkut’s Failure

    In the year 2014, Orkut was shut down. So why did Orkut fail? It was because it did not have a very good user base and most users started shifting to other social media platforms from Orkut. There were a lot of reasons for this. this, Google was closed to shut down Orkut. The main reason for this was the emergence of other social media platforms that were in most ways better than Orkut. Here, let us analyze the reasons for Orkut’s failure.

    One main reason for the failure of Orkut was the competitors growing much faster.
    One main reason for the failure of Orkut was the competitors growing much faster.

    1. Privacy

    People love posting on social media and maintaining a profile but at the same time, they expect some privacy. One of the biggest reasons why Orkut was closed, was because everyone could see anyone’s profile and also personal information and contact details. You could stop someone from seeing your profile only if you put them on your block list. Facebook had a few privacy settings and options to show the profile and other details only to people who are added to your friends’ list. This made a few users switch to Facebook, one of Orkut’s leading competitors as it looked much safer than Orkut.

    2. Speed

    The website was initially fast and worked perfectly well but later, after a few redesigns, it became very slow and the loading took a lot of time. Also, with the number of users increasing, it became a bigger issue. The existing server was not enough to handle so many users and hence the uses had to wait for a long time to reach the landing page. Also, when Orkut was in the initial stage, the average internet speed was quite low.

    3. Not Very User-friendly

    Initially, Orkut was very easy to use and this attracted a lot of users. The redesigns were very complicated and most of the additions were even irrelevant to the concept of Orkut. Facebook and other social media using were found to be easier than this one. Users see social media as a source for entertainment, fun, and relaxation and hence they expect it to be very simple. Orkut shut down reason being that people started deleting their accounts on the platform.

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    4. Not Mobile-friendly

    As Orkut started becoming famous, mobiles and other smaller devices started becoming popular and most users preferred using the same. With this, Orkut could not cope with the changes. Orkut found it very difficult while Facebook catered to customer needs. Also, since it was slow, it was not very comfortable for the users to use it on mobile devices.

    5. Google Diverted Its Attention Towards Google+

    Google being very successful and developing, started focusing on other projects that were unique like YouTube. With the introduction of Google+, which is also a social media platform that had more features, Google wasn’t giving enough importance to Orkut.

    6. Users Preferred Facebook

    Customers and users found that Facebook was better for them than Orkut. Facebook had the ability to update quickly to users’ needs. They were able to find out exactly what the user needs and update the website accordingly. Adding the privacy feature was one of the best decisions that Facebook had taken. If only Orkut had tried this first, they would have been in the market for a little while.

    7. Not Business Friendly

    Orkut was limited to personal interactions, while Facebook became the platform for online marketing and advertisements. Facebook also had many additional features such as games, liking posts and sharing which are crucial for marketing whereas Orkut lacked those features.

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    Conclusion

    With this growing trend, it is very important for companies to work on capturing customers and work more towards retaining customers. Orkut failed in all of this. Market trends and customer psychologies keep changing and Facebook and other social media sites were changing according to it but Orkut failed to do the same and instead they made it more complicated.

    Also, Google, on knowing all this, could have worked more on Orkut and made it better. Google also proved to be successful in other ways. From Orkut, there is one lesson that startups and other companies can learn. Coping with competitors is extremely important. Orkut, being launched by Google, could do it but still failed to do so.

    Also, all customers expect a lot of things from companies and it is the company’s duty to fulfil all of it or at least some of it. Orkut failed in that too. Very small mistakes have led to the shutting down of a company that was started by Google. After all, little drops of water make a mighty ocean and hence little mistakes that companies do can put them in a very bad place.

    Frequently Asked Questions

    Is Orkut still working?

    Shutdown. On June 30, 2014, Google announced that Orkut would be shutting down completely on September 30, 2014. Users could export their photo albums before the final shutdown date. Orkut profiles, scraps, testimonials, and community posts could be exported until September 2016.

    Who invented Orkut?

    Orkut Büyükkökten. Named after its creator Orkut Büyükkökten, a Turkish engineer, the social media platform enjoyed unparalleled popularity in Brazil and India, especially among the 20-somethings. Today, they remember Orkut as something they ‘did’ before Facebook.

    Why did Orkut fail and Facebook succeed?

    Facebook was the main reason behind Orkut’s failure. Though redesigned several times Orkut was not able to retain its user base. Facebook kept it as simple as it could for the user so Orkut’s loss was Facebook’s gain. Orkut never tried really to take up to revive itself.

    Is Orkut coming back?

    Orkut might come back but rename as Hello

    Why did Orkut shut down?

    Orkut was one of the most visited sites in countries like India and Brasil in 2008. However, it had to be shut down due to the growing legal issues.

    Orkut vs Facebook, which is better?

    Facebook is better than Orkut because it has more security, while Orkut has less chance of malware.

    When did Orkut shut down?

    Orkut was shut down by Google in 2014.

    What happened to Orkut?

    Many other social media sites became more popular than Orkut so the users shifted to them.

    Which countries are the biggest users of Orkut?

    Orkut is popular in countries such as Brazil, Paraguay, India, Pakistan, Portugal.

    Who is the owner of Orkut?

    Google is the owner of Orkut, while the Orkut founder is Orkut Büyükkökten

    Orkut or Facebook which came first?

    Orkut came out in 2004 just ten days before Facebook was launched.

  • Google Business Model | An Insight on How Google makes money

    Me: Ok Google what’s the best TV show?

    Google Assistant: That’s not a question. It’s F.R.I.E.N.D.S.

    Just kidding Google might not say that, I’m just a F.R.I.E.N.D.S. fan. We all have different preferences and I respect that.

    We all use Google for a variety of purposes, including shopping, keeping up with new web series, assignments, and projects, among others. It provides you with the most relevant search results at no cost. So, what makes this a tech behemoth? Is there some sort of magic that allows them to make money? The answer is they operate on a hidden revenue model and there is no magic trick.

    In a hidden revenue model, customers aren’t charged for Google’s services; instead, businesses pay for advertising to reach their target audience.

    We’ll go over it in more detail later, but first, let’s look at how Google came to be.

    Google Insights
    Business Model of Google
    Revenue Model of Google
    Is Google safe to use?
    FAQ

    Google Insights

    On August 10, 2015, it was decided that Google would have a new public holding company called “Alphabet Inc.” Google and other bets (which includes Calico, Nest, Fiber, Verily) are among Alphabet Inc.’s many subsidiaries, but Google is the most important. Sundar Pichai, Google’s product chief, is now the company’s new CEO, while Sergey Brin and Larry Page, the company’s original co-founders, have taken over the job for Alphabet Inc.

    Business Model of Google

    Google’s business strategy is based on advertising. It relies on three key players i.e. users, businesses, and publishers. These players are intertwined. Let’s have a look.

    Users:

    Google’s USP is its feasibility. Google provides you with appropriate search results whenever you search for something. It can scan billions of pages for you thanks to its incredible search engine. You don’t even have to pay for the information you need. Isn’t it amazing?

    Businesses:

    Google makes money from two sorts of advertisements: search ads and display ads. Businesses pay a lot of money to get their products in front of the right customers.

    If you search for sneakers online or near your location on Google, it not only gives you relevant websites or stores but also offers you advertising linked to your search, which helps businesses identify their ideal target audience. When you click on an ad, the advertiser pays Google a particular amount. This is how they make money from search ads.

    The next type is display ads, in which Google can place ads on a variety of internet platforms such as Gmail, YouTube, mobile apps, and more, resulting in a more diverse source of revenue for them. In other words, they learn what their audience wants from these ads and display appropriate ads accordingly, which benefits both businesses and Google.

    Youtube Ads
    YouTube Ads

    Publishers:

    On Google, we notice a lot of blog pages about skincare, health, fashion, and a lot more. Let’s assume there’s a fashion blog. Google will include ads (40% off at H&M) to capture your attention, and when you click on that ad, it will take you to that shopping website, where you will eventually buy something.

    As a result, Google, businesses, and publishers all benefited (for website traffic i.e. more views on that blog).

    Revenue Model of Google

    Take a look at this pie chart below. As you can see, ads are Google’s primary source of revenue. Google ads account for over 83.29% of its entire revenue. Google Cloud contributes 5.51% , Google others contribute 10.51%.

    Revenue of Google
    Revenue of Google

    You might be wondering how they make money from adverts alone. Are there any other divisions? Allow me to assist you.

    Detailed information about Google advertising revenue:

    Google Revenues
    Google Revenues

    This chart illustrates Google’s advertising revenue over the last three years, which has risen steadily from $95577 to $134811. What a jump in revenue! Now, what caused the dip from 86.5 to 83.9 percent? It means that if Google’s total revenue was $100 million in 2017, 86.5 percent of it came from ads alone.

    If Google’s total revenue was $100 million in 2019, Ad revenue accounted for 83.9 percent of overall revenue, while other revenue streams also contributed to the total. Nonetheless, 83.9 percent is a significant portion of total revenue.

    How do they get money from Google search and other sources (the first one)? The amount of money earned rises from $69811 to $98115. Let’s understand this step by step.

    Most of us have done online shopping at some point in time. You come out of that website after seeing a product you like, whether you buy it or not. The next thing you are doing is surfing and an ad appears indicating that you were seeking this item and that you intended to purchase it.

    This is where Google’s AI comes into play, as they analyze people’s purchasing habits and ensure that you don’t forget about the goods and that you buy them. This is how they show ads and make money from Google search ads.

    A skippable or non-skippable ad appears whenever you watch a YouTube video. Ads presented while watching a YouTube video generate revenue for YouTube, and because YouTube is owned by Google, a portion of that revenue goes to Google.

    Revenues are increasing for Google Network Members’ properties, as well. You might see AdMobs or AdSense in this section. I’ll give you an example for AdMobs. Assume I have an app and I enable the AdMobs functionality. Ads will begin to display on my app, generating income for Google, with a portion of that revenue shared with me. Similarly, AdSense comes into play if it’s a website.

    That is how they generate revenue from a variety of sources, such as Google search ads, YouTube ads, and Google network member ads, which all contribute to their overall revenue.

    Google Q3 update:

    Google Q3 update
    Google Q3 update

    People would have consumed a lot of content during the lockdown, which is why YouTube ad revenue and Google search revenue will also increase. That’s why, in 2019-2020, revenue increased by about 10%, from $24741 to $26338. It’s a significant increase from $3804 to $5037 for YouTube ads. All of these figures are in millions of dollars, so it’s a significant sum.

    If you sign up for a Gmail account, you get 15 GB of free storage (google drive space). When you receive more emails, upload more documents, or do anything else, the drive space fills up.

    Our mindset is to create a new or several Gmail accounts. Why would you want to pay for that? So if you pay for a Google Cloud or Google Drive subscription, you receive 2 TB of storage, i.e. you are paying rent to use their drive space, that’s how they make money.

    YouTube’s non-ad revenue is included in Google’s other. When you don’t want an ad to appear on YouTube, you can pay for a YouTube Premium. As a result, both YouTube and Google make money from premium subscriptions i.e. what it means by Google others revenue.

    Cost Structure:

    Two major costs are the Traffic acquisition cost and the other cost. Employee costs and a variety of other expenditures are examples of other costs.

    For Traffic acquisition costs, assume you’re an Apple customer who uses iPhones or other Apple devices. So, to acquire traffic, Google paid Apple to keep them as their primary search engine on their web browser, which is why it’s termed “Traffic acquisition cost” .

    Is Google safe to use?

    As Google accumulates more data, many people are concerned that their information will be exposed, putting them in danger. Even queries like what are the risks of using Google were raised. As a result, users may lose faith in them and would switch to other privacy-focused search engines. If Google does not take action, this could be a threat.

    Final thoughts

    When you look at Google’s business model it generates its revenue from multiple sources. They are distinguished by two factors: innovation and motivation. It functions not just as a business, but also as a research institute and a university.

    It has done an excellent job in its primary business while also giving back to the community and being environmentally conscious. Google has been acknowledged as the first corporation to be carbon neutral during its entire corporate history, according to a global sustainability study.

    In terms of security, I believe Google will be able to tackle this issue as well. Whatever the situation, Google has always been able to adapt thanks to its ability to innovate and take chances that no one else would ever take, in today’s business world.

    FAQ

    Who is the founder of Google?

    Larry Page, Sergey Brin founded Google in 1998.

    What is the revenue of Google?

    The parent company of Google, Alphabet generated almost $183 billion revenue in 2020.

    How does Google generates its revenue?

    Google generates its major revenue from AdSense and Ads.

  • Why is the UK competition watchdog planning a probe against Amazon and Google?

    The Competition and Market Authority is a regulator for competition related to the business in the United Kingdom. The Authority was founded in the year 2013 and has its headquarters in London. The organization is responsible for preventing and reducing the anti competitive activities and for strengthening the business competition. The CMA has accused Google and Amazon of fake reviews and in this article let’s look at further information regarding it.

    United Kingdom Regulators – Latest News
    UK Regulators Investigation against Amazon Google Fake Reviews
    Response from Amazon and Google on its Fake Reviews
    FAQ

    United Kingdom Regulators – Latest News

    The United Kingdom Watch Dog has accused the biggest tech companies Amazon and Google in relation to fake reviews on their platform for the goods and services. The UK regulators had stated on 2 July 2021 that they are looking into Amazon and Google in relation to it.

    The regulatory has said that online giants are not taking enough steps or putting the required efforts in order to stop the fake reviewing of products and services on their platform.

    The CMA has also conveyed that they had conducted an initial inquiry last year and had raised a lot of concerns in relation to whether the companies had been doing the required amount of work in order to detect the fake reviews for their products and services on their platforms and removing them quickly from their websites.

    UK Regulators Investigation against Amazon Google Fake Reviews

    The UK Regulators have conveyed to have started an investigation into Google and Amazon in relation to the fake review on the products and services. The Competition and Markets Authority has said that they have started a formal investigation in order to analyze whether the major tech giants have broken the consumer law of the UK by failing to protect their customers or shoppers.

    It is reported that in the previous year amidst the boom in the e-commerce industry due to the pandemic the UK regulators had looked into some top e-commerce platforms in relation to fake reviews without identifying any specific ones.

    Andrea Coscelli who is the Chief Executive of the Regulatory Authority of UK said in a press statement that the only worry of the regulator is about the consumer who would mislead by looking at the fake review and would purchase the product by spending their hard-earned money and later realize that it was not worth it.

    The Chief Executive also added that it is equally not fair that certain businesses can go against the laws and provide 5 star reviews on their products and services making them stand out and in the meanwhile, the businesses that follow the laws and regulations would lose out.

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    Response from Amazon and Google on its Fake Reviews

    Both the companies Google and Amazon have said that they would work together and provide the support to the UK Regulators with their investigation.

    Google has conveyed that the strict policies of the company have a clear statement that the reviews provided on the services and products should be based on real experiences and genuine ones and added that the company would soon take action and remove the abusive contents to even disabling the user accounts if they find any policy violators.

    Amazon also stated that even the company focuses on removing the fake reviews from their e-commerce websites and also avoid fake and incentivized reviews from appearing on their store as it would help in earning the trust of their customers.

    Conclusion

    Amazon has already been accused in the past of fake reviews on their products. The company has also taken specific measures in relation to it with certain Chinese products and companies. However, we will have to wait for the investigation in order to get much more clarity into it.

    FAQ

    Does Google take down fake reviews?

    Google only remove reviews that it sees to be in direct violation of their policies. It may be that there is insufficient evidence to determine whether the review is legitimate or not.

    What percent of Amazon reviews are fake?

    According to the December 2018 findings, the supplements category had the highest share of fake product reviews on Amazon, with a reported 64 percent of reviews being considered fake.

    Are fake Amazon reviews illegal?

    In several countries, paying people to conduct fake reviews is an illegal practice that damages the rights of consumers.

  • What is Larry Page doing these days? – All startups Larry Page is working on

    Larry Page is one of the world’s richest men and is well known for his company Google. Larry Page was the co-founder of Google and established the company in the year 1998. But few of us actually know about different startups that Larry Page is working on. In this article let’s look at those startups.

    Larry Page Air Taxi Startup – Latest News
    Who is Larry Page?
    Startups Larry Page is working on
    FAQ

    Larry Page Air Taxi Startup – Latest News

    The Air Taxi startup of Larry Page named Kitty Hawk has reported that it was making moves to the M&A space and conveyed that it has acquired 3D Robotics. The acquired company was once said to be a rival of the Chinese company DJI which is well known for the manufacturing of Drones.

    The profile of Kitty Hawk has mostly been to operate in Stealth and revealed that they were working on developing remote piloted vehicles. These vehicles are expected to be electric and have also been testing and exploring vertical landing and takeoff.

    The acquired company 3D robotics’ CEO and co-founder who is the formed Wired magazine editor is expected to join as a COO of Kitty Hawk who would be reporting to the CEO of the company Sebastian Thurn who is also the founder of Google X and helped in building Udacity.

    Who is Larry Page?

    Larry Page is well known to everyone as the co-founder of Google and the company was founded in the year 1998. Larry Page was the CEO of Google since 2001 and later it was continued by the co-founder of Google Eric Schmidt. In the year 2015, he co-founded Alphabet and made it the Parent company of Google.

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    Startups Larry Page is working on

    Kitty Hawk

    Larry Page had founded Kitty Hawk in the year 2015 after making Alphabet the parent company of Google and kept Kitty Hawk away from the company. The company had launched a personal electric aircraft called flyer in the year 2017.

    Kittyhawk Flyer
    Kittyhawk Flyer

    The company had worked and evolved the concept of a flyer and in the year 2018, the company revealed a product Cora which was a joint venture with Boeing. But it was found that in the recent years the company had stopped concentrating on a flyer and had also laid off some employees.

    The company however had come up with another aircraft called Heaviside which is more traditional in looks when compared to the startups that develop aircrafts. The team Kitty Hawk is working currently on making the aircraft fully autonomous.

    Planetary Resources

    Planetary resources are a space mining company that was launched by Larry Page and the founder of Braintree Bryan Johnson. It is a US based company that was established in the year 2009 which was later reorganized and renamed in the year 2012.

    The main aim or goal of the company is to expand the natural resource base of the Earth by developing and deploying the technologies for mining asteroids. The company in the year 2018 had launched Arkyd-6 CubeSat which holds and technology that is experimental to detect the resources for water in the space.

    The company has faced a lot of skepticism and ridicule against the idea of mining of space as the costs of the company are expected to be much more larger than what they can obtain from the mining of Asteroids.

    Opener

    The Opener is again a personal aviation company that was founded in the year 1996 by a Canadian Engineer Marcus Leng. The idea of personal aviation had fascinated Leng and he flew his first proof of the concept of eVTOL aircraft in the year 2011.

    The major project of the company is Blackfly and the objective is to fly a capable vehicle which is a dream of futurists to efficiently move passengers from A to B. Opener has conveyed that they are working towards realizing this dream.

    Opener Blackfly
    Opener Blackfly

    The vehicle is expected to consume lesser energy compared to an Electric Car and also lesser noise compared to cars and motorcycles. It is a fully electric vehicle with a Vertical takeoff and landing. Larry Page has been an investor in the company and the startup is backed by him.

    Conclusion

    However, in the year 2019, Larry Page stepped down as the CEO of Alphabet but still remains as a board member of the company and has a controlling stake in the company. The above mentioned startups are some of the lesser known startups Larry page is working on.

    FAQ

    Why did Larry Page leave Google?

    As the company faced a series of antitrust investigations and mounting employee unrest, its two cofounders, Larry Page and Sergey Brin stepped down in 2019 from their leadership roles at the company.

    What is Larry Page’s net worth?

    The net worth of Larry Page is 10,560 crores USD (2021).

    Is Larry Page a billionaire?

    Larry page built a significant amount of wealth while creating Google. According to Bloomberg Billionaires Index, as of April 10, 2021, Page has a net worth of approximately $103.7 billion, making him the 6th-wealthiest person in the world.

  • List of top Companies adopting Hybrid workplace model and Why your company should adopt it too

    The hybrid work model was first introduced into the market by Google and later on a lot of companies have been able to adapt to the model. The Hybrid model is considered to be more effective in regards to the output for a company and various other advantages added to it. In this article let’s look at the top companies that have adapted to the hybrid work model and also why your company would think of moving forward with a hybrid model.

    Google
    Amazon
    Atlassian
    American Express
    Coinbase
    Facebook
    Microsoft
    Infosys
    FAQ

    Google

    The CEO of Google and Alphabet, Sundar Pichai had announced that the company will adapt to a new working model where the employees can work from the office as well as from anywhere during a particular week. 60% of the employees are expected to report to the office occasionally and the rest will be given the freedom to work from home.

    Amazon

    Amazon which is one of the largest e-commerce firms in the United States has announced a remote working policy for its employees. The company has conveyed that the employees whose position allows them to work from home will be able to work remotely from June 2021.

    The company has around 92,000 employees around the globe. Some of the remote jobs in the company are Customer, Service associate, Economist-Advertisement Finance, Customer Support Associate.

    Atlassian

    Atlassian is an Australian based software company having its headquarters in Sydney. The company develops software products, software development teams and other project managers. It was founded in the year 2002 and is a public limited company.

    The company has around 6117 employees and has been informed that the employees will be able to work from home forever. The recent remote jobs of the company are Content Designer, Product Marketing Manager, GTM.

    American Express

    American Express is a multinational financial service company. It was founded in the year 1850 and has its headquarters located in New York. The company has a worldwide presence and provides services in the fields such as Finance, Insurance and Travel. Some of the products of the company include Charge Cards, Credit Cards, Corporate banking and Traveler’s cheque.

    The company has more than 63,000 employees and has announced that the employees would be able to continue their remote working model through the Labor Day -2021. Some of the recent jobs for work from home include Manager-corporate communications and Global Supply chain management, Real time analyst and Business analyst.

    Coinbase

    Coinbase is an American based company that operates a cryptocurrency exchange platform. The company is a remote first company and does not have an official headquarters. The company has allowed most of its employees to work remotely and has conveyed that after the pandemic those who wish to return to the office can and the rest of the employees can work from home.

    Some of the recent jobs for work from home include social media manager, Group product marketing manager, training lead, client service. The company has more than 1000 employees.

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    Facebook

    Facebook is an US based social media platform that was founded in the year 2004 and has daily active users of more than 2 billion. They have a worldwide service and the platform is available in around 11 languages. Facebook is one of the largest social media platforms.

    The company has conveyed that it would allow almost 50% of its employees to work remotely forever. Some of the recent remote jobs are Technical program manager, a Product designer.

    Microsoft

    Microsoft is an US based software company and also a multinational technology corporation. The company was founded in the year 1975 and has its headquarters located in New Mexico, United States. The company offers products which involve personal computers, computer software and consumer electronics.

    The company has conveyed that their employees are allowed to work from home for an approx. of 50% of their work week and even the managers are given the liberty to approve remote work for the employees.

    Infosys

    Infosys is an Indian based multinational tech company that was founded in the year 1981 and has its headquarters in Bangalore, India. The company is into the IT services and IT consulting industry and is the second largest IT consulting company in India. The company has more than 2 lakh employees.

    Infosys has conveyed that they would let around 33 % to 50 % of their workforce to continue work from home forever. Some of the recent remote jobs of the company include Underwriting Manager, Post Closer Process associate.

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    Why should your company choose the Hybrid work model?

    The hybrid work model provides a freedom of choice and flexibility to the employees. It is considered to be a more effective, sound and a realistic approach towards remote jobs. This reduces the control over an individual’s life by being able to avoid the day to day problems such as transportation of the employees, time to log off or log in, the collaboration of the employees, etc.

    This model also acts as an advantage for the working women as they will be able to continue their employment and their career and not to quit their careers in between.

    It was also found that in the long term the productivity will be much more higher for work from home model as the employees are given the freedom to choose the surroundings and the place which makes it more convenient and comfortable for them.

    Conclusion

    The hybrid work model has a lot of advantages and helps the company as well as the employees benefitting them equally. This model is expected to become much more common and to be an important part of the corporate world in the near future.

    FAQ

    What is hybrid workplace model?

    The hybrid workplace model is a type of model that combines remote working and in-office working where some or all employees have the freedom to choose where and when they work, dividing their time between working from home and working from a office.

    Is hybrid work the future of work?

    As per the executives of the top companies the hybrid model in which employees work both remotely and in the office will become far more common.

    Is it better to work at home or in an office?

    Studies have shown that Work from home has increased productivity of employees also it cuts down the time it takes to travel to the office.

  • How was Chrome browser Started? – History of Google Chrome

    Google Chrome is one of the widely used search engine which has the maximum market share in the browser segment. The browser is available on almost all the platforms which include Windows, Linux, macOS, iOS and Android. Google chrome has a 66% market share as of March 2021. Let’s look at the story behind the building of Chrome.

    History of Google Chrome
    Release of Google Chrome Browser
    Features of Google Chrome
    Growth of Google Chrome
    FAQ

    History of Google Chrome

    Google Chrome was initially released during the year 2008, it was when Google was looking to create something better for the modern world. During that time, there were only two major browsers available in the market which had the major market share i.e., Internet Explorer and Firefox.


    There was another browser Safari but it was exclusively available only on the Apple devices. The internet Explorer had a 60% market share in the browser segment and was widely adopted but at the same time, it was highly criticized. Firefox had said to be offered a better service but it had only a 30% market share.

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    Release of Google Chrome Browser

    Before releasing Chrome in 2008, Google had released a blog post which had a title “A fresh take on the browser”. The blog post had an explanation which conveyed that they were going to launch a new browser that would add value to the users and at the same time would bring in more innovation to the web.

    Chrome was first released as a beta version on the Microsoft Windows and a stable version on the Microsoft windows was released after 3 months. macOS and Linux had received a stable version of Google Chrome during 2010.

    Features of Google Chrome

    Google Chrome had offered some great benefits in its browser compared to the competitors. Google had more resources and monetary when compared to its competitors. The aim of Google Chrome was to innovate the web and the browser was built on the existing technologies.

    The Google chrome was developed keeping in mind to build something more than a browser and so it was developed with a lot of web applications in mind. The most important feature added to Google Chrome was it’s sandboxing. This ensured that the browser would not be crashed and the application opened on a tab would be completely different from the one opened on the other tab.

    For Example – If you’re playing a game on chrome on a tab and on another tab, you open your Gmail, then both the tabs would be separate from each other and the speed for loading the page would be the same. The tabs will not be interconnected.

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    Growth of Google Chrome

    Google Chrome Market Share
    Google Chrome Market Share

    Google Chrome had slowly developed something bigger and better over the years. By the year 2010, the chrome had released its stable version on macOS and Linux and it was completely available on the desktop and by the 2012 it was ported to Android and iOS.

    One of the best features of Google Chrome was that it was an open-source initiative. The public had access to the browser’s source code through the open-source counterpart which was the chromium browser. Google also pulled out certain components from Firefox and Apple’s WebKit to develop it.

    This led to the major companies to build browsers using the source code of chrome or the chromium version. Browsers such as Opera, Brave and Vivaldi were built on the chromium version, even the Microsoft edge was built on it.

    With so many browsers using the base technology of the Google Chrome, the web standards had increased more and more keeping the chrome browser in mind. This cycle of dominance and the standards of the web is one of the major reasons for the growth of Google chrome to gain the majority market share over any other browser.

    Google had more engineers and monetary to develop a full-featured browser and Chrome has maintained the web standards over the years. The Google steadily started gaining more market share which helped in developing the browser and making it more efficient.

    Google had eventually developed an entire Operating system around it as it had become so capable. The OS is known as ChromeOS.

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    Conclusion

    From the initial release, chrome has been widely adopted and this was because they were able to release the right browser, at the right time according to the requirement. The main aim of the development team was to keep the feeling of the browser to be minimum and the applications to take the dominancy and this has helped in the long run.

    FAQ

    Google Chrome became popular in 2013, when it surpassed Internet Explorer and Firefox.

    When was Google Chrome released?

    Google Chrome was released on September 2, 2008 for Windows XP.

    Who is the CEO of Google Chrome?

    Sundar Pichai is the current CEO of Google.

  • What is G7 Corporate Tax Deal and How will it Benefit India?

    There were a lot of articles and discussions about the tax evasions done by the big tech companies, which include Amazon, Google, Facebook, Netflix, etc. The companies have said to be paid very little amount in tax as they use tax havens and shift their operational region to avoid huge tax which should be paid to certain countries. The G7 summit has introduced a new tax system. Let’s look at the new tax system and how it would benefit India

    Corporate Tax deal – Latest News
    Countries that have agreed to the Corporate Tax Deal
    G7 Corporate Tax Deal Proposal
    How will India benefit from the tax deal?
    FAQ

    Corporate Tax deal – Latest News

    The group of 7 countries that are commonly known as G7 countries has decided on implementing the historical tax system on the global tech and multinational companies which will be a global tax. This proposal and decision are made with the aim to reduce the tax evasions conducted by the companies where they generally shift their operation base to the regions with a lower tax rate.

    Countries that have agreed to the Corporate Tax Deal

    The deal is likely to be put forth in the G20 summit, which is going to be held in July 2021. As of now, a total of 7 countries agreed that includes Canada, Germany, France, Japan, Italy, the United Kingdom and the United States.

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    G7 Corporate Tax Deal Proposal

    The proposal contained of 3 major decisions that were taken during the meeting.

    1. The companies or the multinational corporations will be forced to pay taxes on the profit they earn overseas.
    2. A minimum corporate tax of around 15% will be imposed on the multinational corporations on a global basis.
    3. The countries can share taxes on the profit earned by the companies or multinational corporations in a specific country through digital sales where the company has not got a physical presence.

    The G7 finance ministers and the Central bank governors conveyed that they will be committed to reaching an equitable solution on the allocation of taxing rights, the market countries will have to agree to share at least a taxation of 20% on the profits earned by the multinational corporations.

    They also conveyed that they would provide a proper coordination in applying the new tax rules and to remove the digital service taxes and other similar taxes that are levied on the corporations. They further added that they were looking forward to getting into an agreement with regards to the corporate tax in the G20 summit held in July 2021.

    How will India benefit from the tax deal?

    In the year 2019 the Finance Minister of India, Nirmala Sitharaman had cut down the corporate tax rates for the Indian based companies to 22 % and for the new Indian based manufacturing companies to 15 %. This would add an advantage as the bilateral tax agreements between the countries are also around a similar range.

    Since the tax rate in India is around 15 %, which is similar to the tax rate announced in the G7 summit, the country will not have to increase its tax rates. This would be a positive approach as India will be able to attract a lot of investments into the country. Furthermore, the existing tax havens may become unattractive and we can see a lot of investments coming into India.

    The decision of the countries in taxing the multinational corporations that have a significant sale in the country without a physical presence will let India tax a lot of corporations that earn a huge amount of money through digital sales alone.

    Amit Maheshwari who is a Tax Partner at the consulting firm AKM Global has conveyed that India would be able to benefit a lot from the newly proposed corporate tax as they are a big market for the huge tech companies.

    However, it is to be noted that as part of the agreement India will have to stop collecting the Digital service tax that it has levied on the companies such as Amazon and Google. India levies a Digital Service Tax of around 2 % on the revenues generated in India through the digital services offered by these companies. This includes digital platform services, data-related services and digital sales.

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    Conclusion

    India is expected to gain a lot from the new corporate tax discussed and approved in the G7 summit but tax havens such as Ireland, Netherlands, Luxemburg, Hong Kong and the Cayman Islands are going to face the consequences of the deal.

    FAQ

    What is G7 tax deal?

    The Group of Seven or G7 countries have agreed on a tax deal to impose a global tax on multinational corporations. The proposal is aimed at reducing tax evasion committed by large multinational corporations that often shift their base of operations to regions with lower tax rates.

    Which countries come under G7?

    The seven G7 countries are Canada, France, Germany, Italy, Japan, the UK and the US.

    Why was G7 tax deal proposed?

    G7 corporate tax deal was proposed to reduce tax evasion committed by large multinational corporations that often shift their base of operations to regions with lower tax rates.

  • Why was Google Project Ara Cancelled? [Case Study]

    Did you just break your cellphone’s camera? How about you just swap it out for a new one by yourself? That’s not possible, right? Well, what if I say there was a time when the future of mobile phones was on this path? Yes, that’s true! On September 10, 2013,  Dave Hakkens, a Design Academy Eindhoven graduate, uploaded his a video on YouTube. Called ‘Phonebloks’, the video revolved around the idea of replacing old and broken phone parts. This was Project Ara.

    What was Project Ara all about?
    Why did Project Ara Seem like a Great Plan?
    What Happened to Project Ara?
    Reasons Why Project Ara Failed
    FAQ

    What was Project Ara all about?

    Headed initially by the Advanced Technology and Projects (ATAP) team within Motorola Mobility LLC while it was a subsidiary of Google, Project Ara focused on creating a modular smartphone device that allowed users to swap out outdated and damaged hardware components of a cellphone with new ones.

    The original plan, consisted of different hardware modules that could be combined with the metal endoskeleton to create a usable smartphone. The process started by finalizing the endoskeleton and then adding the various parts to it. The different parts included battery, processor, display screens, cameras, storage components, speakers and everything else.

    Why did Project Ara Seem like a Great Plan?

    Project Ara was developed to revolutionize the functioning of the cellphone industry. It eradicated the need to stand in line for a new cellphone when customers could effortless upgrade the ones they were using. Apart from this, it also had a number of other perks. Let’s take a look at some of them:

    1. It would have resulted in a substantial reduction in electronic waste.
    2. It was as simple as switching the sim in a GSM phone to another phone.
    3. All modules of Project Ara worked seamlessly across all geographical locations as it was based on the frame of the phone.
    4. It would allow users to experiment with specialized components like laser pointers, night vision sensors, Pico projectors, gaming controllers, medical devices and a lot more.
    5. It was supposed to have a specialized Wi-Fi module  that would ensure a stronger signal no matter which ISP was being used.
    6. It was intended to be sold at very nominal prices as compared to present cellphones. For example, a starter kit, with the endoskeleton, CPU, battery, display and Wi-Fi was quoted to be sold at just $50.
    7. Users would also be able to choose between two frame size variants – the mini and the medium size frame. There were also talks of a large sized frame somewhere down the line.

    However, even after these many perks, Project Ara is nowhere in the market for the last 7 years. So, what happened to it? Did it succeed or fail? What really happened to this revolutionary plan? Let’s find out.

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    What Happened to Project Ara?

    Motorola Mobility LLC announced on 29th October, 2013 that they were working in collaboration with Phonebloks to develop a prototype of the project. The first prototype, called Spiral 1, was introduced in June of 2014. However, it seemed very different than the original Phonebloks plan with a lot of issues.

    A second prototype, Spiral 2, having better customizations and design modules, was released in the year 2015. The plan was to release the module in Puerto Rico, since the U.S. territory had a large mobile phone market, but, in August of 2015, Google announced that the release was delayed indefinitely and would be made available in few other cities of the U.S. in 2016.

    When 2016 came, the team unveiled a ‘developer’s edition’, that was somewhat different from Spiral 2. The design came with antenna, display, integrated circuit system-on-chip, and sensor attached to the endoskeleton, instead of allowing users to connect parts such as battery, CPU or camera. However, they could still change features like microphones, speakers, batteries and cameras.

    By this time Project Ara had come a long way since starting in 2014 with people working in Google using these phones as their main device. But, on September 2nd, 2016, the company announced that they were shelving this project to focus on on others. No other details were divulged and there have been no talks of a relaunch as well.

    So, what could possibly have gone wrong? Although it seemed like a brilliant leap towards a better future of smartphones, a lot of things didn’t quite work out in favor of the project.

    Google Project Ara Showcase
    Google Project Ara Showcase

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    Reasons Why Project Ara Failed

    Lack of Proper Support

    As is the case with most out-of-the-box ideas that have the potential to change the industry, the project faced a lot of opposition. Most big mobile companies did not support the idea and did everything in their power to restrict Project Ara from being released.

    Dearth of Relevant Technology

    Although the idea of the project was revolutionary, it seems that it was too ahead of its time. The technology was not advanced enough, at that time, to facilitate the development of this magnanimous and ambitious plan.

    Not Easy to Use

    Although tech geeks love the idea of swapping out unusable parts of their phone with new ones, normal customers usually buy mobile phones that allows them to stay connected through calls, text messages and use social media. They wouldn’t want to spend time thinking about which processor, RAM or storage is needed for them to perform these tasks.

    The Need of Constant Upgrading

    As time moved ahead most hardware components like, graphic cards, CPU, RAM and storage cards, become more advanced. Hence, there is a constant need to keep upgrading the software to allow them to support all the new and fast hardware technologies. Thus, all modules of the phone would need to be upgraded eventually, making the phone useless for long-term use.

    FAQ

    When did project Ara start?

    The concept of Project Ara began in 2012 and work started on April 1, 2013. Motorola publicly announced Project Ara on October 29, 2013.

    Why was Project Ara Cancelled?

    One of the reasons Project Ara was cancelled could be it was too early for the introduction of such modular phones in the mass market.

    Why did modular phones fail?

    Modular phones failed because of Lack of demand in the smartphone market.

    Conclusion

    This does not mean the Project Ara is over. The immense potential of the project is too good to be wasted, so, you never know, there could be a more refined version for our perusal in the future.