Tag: Google

Who are the Top 10 Richest People in the World Today?
All the businesses and jobs make for the economy. A major factor that plays a huge role in shaping and influencing the global economy is the cream of people in the world.

This cream constitutes the richest people in the world. Anyone who is able to earn well and live a luxurious life is said to be rich. But there are few who have made a mark of richness in the entire world.

There are certain people who are born rich and work hard to make themselves richer. There are also people who start from scratch and create a place of their own.

The most wealthy persons in the world include Jeff Bezos, Elon Musk, and more. These people occupy a huge place and importance in the whole world.

What Determines the Wealth of a Person?
Most Richest People in The Whole World
Why does the Position of These People changes?

What Determines the Wealth of a Person?

The factor that determines how rich a person is their net worth. This worth is calculated in terms of monetary values. Higher the net worth, the richer the person is.

What does Net Worth Mean?

In simple economic terms, it is the value of all assets minus all liabilities. It is a difference between what one has and what one owes to others. It is the amount by which the value of a person’s assets exceeds the liabilities.

It is a quantifiable concept. It measures the value of a person, organization, or country. High net worth means good financial strength and a good credit rating of a person or organization. Low net worth means weaker financial strength and lower credit rating.

Most Richest People in The Whole World

The rich are a huge contributor to the global economy. They not only contribute but also are great influencers of the economy and people’s perceptions. Most of these people have used technology for the betterment and enhancement of regular people’s life.

Here are the top five richest people in the world:

Elon Reeve Musk (Elon Musk)

Elon Musk | Richest People in the world

This 50-year-old man, popularly known as the CEO of Tesla Motors, is the richest person in the world. He was born in South Africa and is now an American entrepreneur. He is the co-founder of PayPal (PYPL), Neuralink, and OpenAI.

Elon Musk is the founder, CEO, Chief engineer, and designer of the famous (Space exploration technologies) SpaceX. He is also the founder of the Boring Company. He started his entrepreneurial journey with the startup, Zip2.

Since then, this man has not stopped exploring the field of technology and has made himself the richest in the world. At present, he has a net worth of 24,930 crores USD.

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Jeffrey Preston Bezos (Jeff Bezos)

Jeff Bezos | Richest People in the world

He is an entrepreneur, computer engineer, investor, and commercial astronaut, born in New Mexico in the year 1964. Jeff Bezos is the founder of our beloved Amazon. The name that brought a revolution in the electronic commerce industry.

Jeff Bezos has been the CEO of Amazon from the beginning to the year 2021. Now, he is the executive chairman of Amazon. He also possesses his space company, Blue Origin. He made news all around the world for his trip to space in his company-built rocket.

He enjoyed the first rank in the list for around three years and was put back by Musk last year. He has a current net worth of 18,400 crores USD.

Bernard Jean Etienne (Bernard Arnault)

Bernard Arnault | Richest People in the world

He is an entrepreneur and investor, born in the year 1949 in Roubaix, France. Bernard Arnault is the Chief Executive and Chairman of the leading luxury goods company, LVHM. The firm owns high-end brands like Louis Vuitton, Sephora, and more.

He has a major ownership share in Christian Dior that makes for most of his net worth. Other assets that contribute to his wealth include equity in Hermes, Moelis & Company, and cash.

The French tycoon has gained great popularity and earned a big place on the list. He has a current net worth of 18,960 crores USD.

Top Countries with Most number of Billionaires 2021

There are a lot of billionaires all around the world but which country has most number of Billionaires?, Lets find out

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Willian Henry Gates III (Bill Gates)

Bill Gates | Richest People in the world

He is a software developer, businessman, and author. He was born in the year 1955 in Seattle. He is the co-founder of Microsoft. It is the biggest software company in the world.

The company makes personal computers, phones, servers, software development tools, intelligent devices, and more. Bill apart from his business achievements, is a great philanthropist. He has helped a lot in the fight against Ebola, malaria, polio, and covid-19.

Besides his ownership share in Microsoft, his other huge net-worthy asset is Cascade Investment LLC. At present, Bill Gates has a net worth of 13,140 crores USD.

Lawrence Edward Page (Larry Page)

Larry Page | Richest People in the world

A person who has made people’s lives so convenient is Larry Page. He is a computer scientist and internet entrepreneur born in the year 1973 in Michigan, USA. He is popular for being the co-founder of Google.

Google is like a household name for the entire world. Over the years, it has acquired YouTube and Android. Last year it saw a fifty percent rise in its shares.

Larry became a multi-billionaire at the mere age of twenty-seven years. He has a keen interest in space and flying cars. Larry Page has invested in the related companies. Currently, he has a net worth of 11,670 crores USD.

Warren Edward Buffett (Warren Buffett)

Warren Buffett | Richest People in the world

He is a businessman and a keen investor born in Nebraska, the USA in 1930. Warren Buffett is the CEO of Berkshire Hathaway, a company that has its subsidiaries in insurance, energy generation, manufacturing, and many more.

Warren is famous for being a buy-and-hold investor who has made his huge wealth by gaining undervalued companies. Many books, movies, and documentaries have been made inspired by Buffett.

He is one of the best and most renowned investors of all time in the world. His current net worth stands at 11,380 crores USD.

Sergey Mikhaylovich Brin (Sergey Brin)

Sergey Brin | Richest People in the world

He is a computer scientist, businessman, and popular internet entrepreneur. He was born in Moscow, Russia in 1973. Sergey Brin is the man who co-founded Google with Larry.

Brin is no longer the president of Alphabet, the parent company of Google. But he continues to be a controlling shareholder and board member.

He stands two steps down his co-founder in the list with a net worth of 10,700 crores USD.

Lawrence Joseph Ellison (Larry Ellison)

Larry Ellison | Richest People in the world

He is a businessman, entrepreneur, and investor born in New York, the USA in 1944. Larry Ellison is popularly known as the co-founder and former CEO of the renowned software company, Oracle corporations.

The businessman serves as the chairman and Chief Technology Officer at Oracle. The company is the second-largest software company in the world. With time, they acquired many other companies in different fields.

Larry is also an equity holder in Tesla and has a net worth of 10,300 crores USD.

Steve Anthony Ballmer (Steve Ballmer)

He is a businessman and investor born in the year 1956, hailing from Michigan, USA. At present, he owns National Basketball Association’s Los Angeles Clippers. Steve Ballmer is also known to be famous for being the CEO of Microsoft for fourteen years.

He still is the biggest individual shareholder in Microsoft of 4%. He and Gates studied together at Harvard University.

This American businessman has made great progress over the year and has a net worth of 9,260 crores USD.

Mukesh Dhirubhai Ambani (Mukesh Ambani)

Mukesh Ambani | Richest People in the world

He is a popular billionaire businessman in India. He was born in Aden, Yemen in 1957 but was brought up in Mumbai, India. Mukesh Ambani is the Chairman and Managing Director of Reliance Industries, the company with the largest market value in India.

He dropped out of Stanford University to come back to India and work towards the expansion of Reliance. The company has indeed expanded to its great potential especially in retail and telecommunications under his direction.

Mukesh is the only Indian who stands among the top ten richest people in the world with a net worth of 9,160 crores USD.

Why does the Position of These People changes?

The position of these people on the list does not stay intact forever. It keeps on changing. The net worth of these people is not only because of themselves but also has the contribution of regular people.

A large amount of their wealth is in publicly traded stocks. The stock market as we know has its fair share of highs and lows. So, the changes in market valuations, and assets & liabilities lead to changes in the net worth of the richest people in the world.

Elon for example made it to the top because of the massive rise in share prices of Tesla. So, the share market plays a huge role in determining the position that a rich person holds.

Conclusion

The richest cream of people in the world plays a huge role in building the economy. These also act as role models for many people who wish to be like them one day. Their journeys consist of hard work, execution, an eye for opportunities, overcoming obstacles, and a non-give-up attitude.

The above-mentioned are the top 5 richest persons in the world. These men have created revolutions in their fields and made it to where they are today.

FAQs

Who are the top 5 richest people in the world?

The top 5 richest people in the world are:
- Elon Musk
- Jeff Bezos
- Bernard Arnault
- Bill Gates
- Larry Page
What is the net worth of Elon Musk?

Elon Musk has a net worth of 249 Billion.

What is the net worth of Jeff Bezos?

Jeff Bezos has an estimated net worth of $184 billion.

Who are the richest family in the world?

The richest family in the world are:
1. The Walton Family – United States
2. The Mars Family – United States
3. The Koch Family – United States
4. The Al Saud Family – Saudi Arabia
5. The Ambani Family – India
February 22, 2022

Anurag Acharya Success Story – The Man Behind Google Scholar

Anurag Acharya is the key inventor of Google Scholar. He is an Indian-American engineer. He held the title of Distinguished Engineer at Google. Anurag and his colleague Alex Verstak founded Google Scholar.

Google Scholar provides a simple approach to search for scholarly literature. It is a well-developed search engine for a wide variety of disciplines and sources: articles, books, theses, etc. Google Scholar was released in November 2004.

Anurag Acharya- Biography

Name	Anurag Acharya
Born	1966
Born Place	Bikaner
Age	54 (2020)
Nationality	Indian
Education	IIT Kharagpur, Carnegie Mellon University
Profession	Computer Scientist
Known for	Key inventor of Google Scholar
Books	Instant Microsoft SQL ServerAnalysis Services 2012 Dimensions and Cube

Anurag Acharya- Education
Anurag Acharya- Professional Life
Anurag Acharya- Journey to Google
Anurag Acharya- Awards
Anurag Acharya- Origin of Google Scholar
Anurag Acharya- Google Scholar
Google Scholar- User Base
Google Scholar- Extra Services

Anurag Acharya- Education

Anurag Acharya completed his Bachelors in Computer Science from the Indian Institue of Technology (IIT), Kharagpur in 1987. He later did a PhD in Computer Science from Carnegie Mellon University.

Anurag Acharya- Professional Life

Anurag Acharya was a post-doctoral researcher at the University of Maryland, College Park. He was an Assistant Professor of Computer Science at the University of California, Saint Barbara. He successfully established his career as an Assistant Professor but he was partially satisfied. Anurag is currently positioned as a Distinguished Engineer at Google, USA and Key Founder of Google Scholar. Prior to that, he led the indexing group at Google.

Anurag Acharya- Journey to Google

Anurag joined Google in 2000, like a year off from his academic job at the University of California. He was then responsible to examine the technology of Google indexing. His job was to expand the index, significantly gathering all the contents and convincing web administrators as well as publishers, businesses, and government agencies to permit Google to crawl their data. He was subdued with a heavy-duty, which nearly burst him out. He has to keep the index fresh, a weighty job that involved coercing computer science to its limit.

Anurag Acharya- Awards

Anurag Acharya was awarded Distinguished Alumnus Award 2016 in the 62nd Convocation of IIT Kharagpur.

Anurag Acharya- Co-creator of Google Scholar

Anurag was at that point in time, where he would either quit or invent exceptional ideas to add more value to Google. He knew that he was unlikely to display a larger impact in academics than at Google. He gave up his job at academics and decided to continue his indexing job at Google. He further got permission to work with Alex Verstak, another computer engineer to create Google Scholar.

The idea of Google Scholar originated when both the engineers were streaming on ranking websites according to their contents. It was then, they decided to establish a search engine specialized in discovering and blogging literary posts. It was not easy the way they thought it to be. They both faced various challenges from ranking signals that provided the best knowledge to the researchers.

After a number of tests and tweaks, Anurag and Alex showed the prototype to the Co-founder, Larry Page. His instant reaction was “Why is this not live yet?” And the Scholar was live indeed from November 18, 2004.

Anurag Acharya- Google Scholar

Google Scholar Logo

Google Scholar is an accessible search engine for scholarly literature. Google indexes determine what data should be a part of Google Scholar. It basically helps users to discover the text of millions of academic papers, including those behind publishers’ paywalls. It allows the users to find digital or physical copies of articles which includes, journal articles, technical reports, theses, and other documents.

A survey reports that 60% of the scientists said that they use the service regularly. About 100 to 160 million literature queries have been estimated, thus the context is clearly large enough. Their work is basically, to help the users find well-researched articles across the web.

Google Scholar- User Base

It is a fact that Google Scholar does not make Google any money, this is because of the low user interface. However, Google does not pressurize Scholar to make money as most of the googlers are ex-academics themselves.

Google is not killing Scholar any sooner. Instead, the Google Scholar team is expanding and building new features such as personal libraries, advanced features in getting papers to find the scholar. There are various tools available on the internet regarding literature but none of them is as worthy and intellectual as Google Scholar.

Google Scholar- Extra Services

Google Scholar has introduced a series of extra services, including author profile pages and a recommendations engine. These services rose speculations that the search engine is getting transformed into a bibliometrics tool. While Anurag has clearly mentioned that the purpose of adding profiles is to help the users find articles that they need. It is generally a crucial method to find related articles of authors.

People usually learn the name of the authors and it becomes easier for them to find other related articles. An alternative way is to follow authors to access their blogs consistently. While the recommendations engine assists in suggesting topics to the authors.

FAQ

Who is the owner of Google Scholar?

Anurag Acharya, an Indian-American engineer created Google Scholar in 2004 with Alex Verstak.

Who is Alex Verstak?

Alex Verstak is a software engineer at Google who created Google Scholar with Anurag Acharya

What is the net worth of Anurag Acharya?

The net worth of Anurag Acharya is approximately $1 million.

February 15, 2022

10 Gmail Hacks for Entrepreneurs

While being an entrepreneur, one needs to be very much of the things that they can utilise to make their business bigger and better. The invention of the internet makes the life of an entrepreneur a little bit easier. With various facilities, it is now possible to communicate with the customers more precisely and take the business to the top. Among those facilities one of them is Email. Email helps businesses faster and cheaper, not only that it has some amazing features that help an entrepreneur to carry forward with his dream.

‘Gmail’ is quite powerful and is a great option for individuals who need a great personal emailing service. Gmail has become a powerful business option, mainly because of the great features and integration with Google products. As a professional, we spend most of the time checking our emails and we always try to optimize our time. While Gmail alone may be great, there are, however, a few Gmail hacks that you can use to make the most out of THE world-famous Email.

According to a report, Gmail’s market penetration in India stands at 62% which is the highest in the world. With these Gmail hacks, it is guaranteed that you will spend much less time following up on emails and more time focusing on your main business.

Using the Chrome Extension Mixmax
Making Use of Boomerang
Manage Your Responses
Scheduling the Email Checks
Managing the ‘Unsubscribe’ List
Using the Program ‘Sanebox’
Labeling the Emails
Setting up ‘Google Alerts’
Tracking Every Email
Integrating Rapportive With LinkedIn

Using the Chrome Extension Mixmax

It is one of the most useful Chrome extensions for professionals. Installing this extension will allow you to do many things, right from scheduling meetings from the email body to the creation of email templates to the merging of emails. It also helps you to track emails and send personalized emails in mass numbers.

Making Use of Boomerang

One of the best ways to prepare and send off bulk emails at the snap of a finger is by using Boomerang. Boomerang makes it very easy for the users to have the emails sent back to you along with scheduling them to be sent from your Gmail account.

Manage Your Responses

This is one of the best productive hacks as it allows the responses to be sent by adding in a few basic sentences, words, or even email bodies, that we are prone to using daily and that too, in the blink of an eye. To manage your responses, it is recommended that you should add Canned Responses from the Gmail Labs and then, go to the bottom and select the option of canned responses and then end it, by choosing the appropriate phrase.

Scheduling the Email Checks

Though it may look productive by looking at your emails several times during the day, just to stay ahead of the game, but in reality, you are wasting a whole lot of your day. Instead, what you should do is to schedule your timing in checking the email, say, two to three times a day and that too, in the times when there is very little activity. Getting your head out of the inbox will allow focusing on your other tasks more without having to waste your time in endless chat.

Managing the ‘Unsubscribe’ List

There’s a website named the ‘Unroll.me’ and with the help of this, it becomes easy for you to keep track of the email newsletters as well as the subscriptions that are cluttering up your inbox. It is through this program, that you can very easily get rid of those junk subscriptions that you may have but is not able to do so.

Using the Program ‘Sanebox’

You can also use the program ‘SaneBox’ in integration with Gmail. With this program, you will be able to ‘whitelist’ all the important emails, and as such, they will go directly to the inbox. And the others, which are of a low priority than that, will end up in the ‘SaneLater’ box. Pretty convenient, isn’t it?

Labeling the Emails

Okay, we may not admit this, but we all have our Gmails up during the day, and sometimes, we all get a headache by just looking at the sheer number of them. As it is not time efficient to answer each and every one of them, it is suggested that you should go through all of your Emails and label them as necessary by putting them in the correct folder. This will make it easy for you to go to that particular folder and respond to them at once without the chance of slipping away.

Setting up ‘Google Alerts’

One of the best ways to stay on top of the latest news is to let Google do it for you. Instead of having to go through all the news, articles, blog posts, and many others, it is recommended that you should set up Google Alerts for a variety of keywords so that it becomes easy to see what is important to read and what’s not.

Tracking Every Email

It is surprising to see that there are many entrepreneurs who doesn’t follow their Emails. It is suggested that you should use ‘Yesware’. It is a plug-in that will allow you to see when and where the Email that you have sent is opened. You also have the option of sending Emails in batches. Keep in mind that it is a must-have tool for growing businesses.

Integrating Rapportive With LinkedIn

Rapportive is in fact, a tool that is known to pull in the LinkedIn profiles of the Email contact. With this tool, you can easily see the whereabouts of the person, including their photo, company, plus the current position of the person that you are about to email. Apart from that, you also have the option of adding that person to LinkedIn directly from Gmail, and you can also click on their LinkedIn profile to read more about the person.

Conclusion

As an Entrepreneur, you might be using Gmail for business purposes daily. Thus all the above Gmail hacks will help you to increase your productivity and optimize your Gmail inbox.

FAQs

How do emails benefits business?

Emails helps in communicating with your customers quickly and cheaply and is a great method for business communication.

What are Some Alternatives of Gmail?

Some of the best alternatives of Gmail are Zoho Mail, Mail.com., Tutanota, Microsoft Outlook.

Why it is Important to Use Email for Entrepreneurs?

Entrepreneurs use emails to formally communicate and track all those incoming and outgoing communication.

February 13, 2022
Google Play Business Model | How Does Google Play Makes Money?

Google is one of the most acclaimed multinational conglomerates in the world, as it runs multiple businesses under a single brand. Its most successful business sector is Google Play which was also known as Android Market, the platform is one of the top digital distribution services and is a brainchild of Google.

Google play was initially launched in October 2008 and then re-launched in March 2012 after combining the Android market and Google together. Google Play is the official app store for every device that runs on an android operating system. The platform allows users to search and download apps that are designed and developed for android devices.

It also acts as a digital media store that offers music, e-books, movies, and TV programs. The apps can be downloaded directly from Google play, while the platform allows its app developers to make apps that are free and charge a fee. The platform had over 82 billion app downloads just in 2016 and had over 3.5 million Android applications available in 2017.

About Google
What is Google Play Store?
What are the Services Provided by Google Play?
Google Play Business Model
How Does Google Play Make Money?
How much does Google Play Make?
Google Play Developers Support System
Google Play Safety
The Lawsuit against Google Play Store
FAQ

About Google

With the rise of the Internet, one organization that has remained constant and improving from the very beginning is Google. It has managed to do what most people would say is impossible. It did the exact same thing that its slogan says and in every case, better than that. They proudly say that their mission is to “Organise the world’s information and make it universally accessible and useful”. Simple it may sound but it is a herculean task.

The Google story begins in 1995 at Stanford University. Larry Page was considering Stanford for grad school and Sergey Brin, a student there, was assigned to show him around. Little did they know that they would lead the information revolution afterward. Google (of course) outgrew the garage and they eventually had to move to its current headquarters (also known as ‘The Googleplex’) in Mountain View, California.

As Google grew, they began hiring more and more and made the company truly big in every sense. They launched Google Play Store, Drive, and all of Google suite with one Email ID. So, with one ID people could use all of Google, be it Document creating and editing, spreadsheet updating, and sharing, or anything over the internet.

What is Google Play Store?

Google play store is one megastore in your smartphone. We mean it quite literally. Google play store is a subsidiary of a service that is provided by Google to its android users. The store can be accessed instantly if you have an android device, in fact, it comes pre-installed on every new smartphone. It is important to note here that there are more than 2.8 billion android users in the world as of now. This is a huge number and Google caters to them all.

Google play store is a marketplace for Apps, Music, Movies, Books, TV Shows and many more. It is a single place you need to get almost all the work done that you want from your device. Be it work-related apps, professional suites or any sort of craving for entertainment, you will find it all on the Google play store.

Google play store strives to create an environment that a user wants, it does it so well. Not only this, but apart from being a perfect yet simple place for users, it also helps developers get the right audience for their work.

What are the Services Provided by Google Play?

Some of the main services that Google Play offers are:

Google Play Games

Google play games were launched in 2013, and since then it has been an online gaming service for Android devices.

Google Playbooks

Google playbooks are one of the leading e-book distribution services as it is available in 75 countries. It currently has more than five million eBooks available for purchase and offers the user an option of uploading over 1000 of their own eBooks in the form of PDFs.

Google TV

This is the Video-on-demand platform of Google that offers a wide range of movies and TV shows that can be purchased or rented. The platform was earlier known as Google Play Movies & TV and has its movies available in 110 countries while its TV shows are available only in a select few countries.

Google Play Pass

This platform was launched in 2019 and is a games and app subscriptions services that are available only in America. Google Play Pass is invitation-only for app developers.

Google Play Music

This app allows its user to listen to and download music. Currently, the app has over 15 million subscribers.

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Google Play Business Model

According to Google Play, the app developers receive over 70% of the app price, while the other 30% goes to Google Play as they are the distribution partner and as a part of operating fees. The platform also allows the developers to make sales on their app, on the basis that it informs its users when the sale ends. The application developers can also release an early version of their app to a certain group of users or even allow their users to pre-order the apps before they are released.

For regular subscription-based payments, it charges 30% for the first-year subscription consumer pays and then the app developers can continue paying 15% for all subsequent years. This model is similar to the business model of another app store like the Apple app store. Where the app developers pay some money to the app store in order to hoist their app and get the remaining amount of money from their user purchases.

A Google Play advertisement

How does Google Play Make Money?

There are two main ways Google Play makes money

Advertisements

Google allows its users to promote apps on its platform by using certain keywords that are shortlisted by app developers. So when a user is searching for a certain keyword they can get your app listed on the top.

Service Fee

The revenue source of the Google play store is simple and it is primarily a Service fee from developers.

If a developer wants to sell an app on the Google play store then Google asks for a Service fee from the developer. Quite anything or service that developers would want to sell, can be a subscription service too. However, any in-app purchase is not commissioned by Google.

Google Play Store Fee

Google also takes a 30% cut of the revenue made on an android app from the developers.

This should be quite clear by now that Google only earns money when developers charge something from the customers. So, the revenue model works only when developers are making money. This creates a hit and takes effect on the whole relationship. This also ensures that both parties are putting efforts to be more efficient and convenient.

How much does Google Play Make?

On 30^th August 2021, the platform disclosed the revenue of the platform for the first in 13 years. According to the declassified documents of the Google play store, the total revenue of the platform is over $11.2 billion (Rs. 82,000 crores) in 2019. This amount is said to include the price of the app (which it charges 30% of), additional in-app purchases, and revenue generated via advertisements on the Play Store app.

This information was disclosed because of an antitrust lawsuit that was filed against the Google Play store by several districts and states in America claiming that Google Play Store exercises a monopoly over application distribution. Out of the $11.2 billion total revenue, over $8.5 billion is the gross profit of the app, while the operating income of the Google play store is $7 billion.

Google Play Developers Support System

If you are a developer for an app, all you need is an audience for your beautiful creation. Google play does that work for you so that you can focus on more important things for your application. It offers a ready-made market for apps and games. They have a capacity of about a little over 2 billion users monthly. With this huge number of people transacting with Google every month, it is going to be a booming opportunity if you can tap this market.

If you are a developer who wants to distribute an app for free to the globe then you don’t have to pay a single dime. Yes, you read that right, Distribution is fully free for the developers who do not charge for their apps and games.

Moreover, Google also provides full support to each and every developer. Be it on the edge of developer training, user data, and up-to-date information, helping tools, and more. Let me tell you precisely how Google helps developers in various domains, they are,

Distribution

Google play store provides the technical interface to distribute apps made by developers to the world. They have billions of monthly active users. If a developer is able to get his/her app on the Google play store, he/she can get the benefits of a global market. This will jumpstart revenue for them and value creation for its users.

Development and Support

Google provides state-of-the-art facilities to developers. The range of support can start from quality control checks, application testing, and user analytics to its Android studio, play console, and Android software development console. All these supplements allow developers to make their work better and provide better value.

Compliance

Google play store provides a full-fledged ecosystem for a developer’s app. They can categorize, target, and even regulate the market for their apps. This helps them to target the right audience and market, this compliance is a good help for developers who know their work. This ensures proper distribution of their product.

Payments

Developers who make their app accessible after a purchase can totally rely on Google play as a mediator for efficient distribution. Google ensures the utmost security and safety for payments of any sort. They also act as a currency converter for apps that are famous worldwide, like Spotify or Youtube.

All these add-ons make developers make better apps and thus share more of the market. This improves the market as well as the revenue for developers. Thus google play makes the perfect ecosystem for developers to foster their growth. With the right tools handy, developers will do their best work for their users.

Google Play Safety

While Google connects all android users for the love of apps, they do it very securely. With the state-of-the-art infrastructure in the face of security and safety, Google sets new parameters for privacy. Every app in the Google play store is scanned and tested, and only then is added to its app library. They scan more than 100 billion apps every single day to ensure no security leaks. This provides users with enough data for potential threats and trusts for Google.

Google Play Protect

In addition to the everyday checks, every app is put up on the store only after it clears the compliance parameters set by Google experts. They leave no stone unturned.

Some of the parameters that are set by Google are listed here –

Intellectual Property Security

Many applications try to use other apps’ goodwill to generate revenue by deceiving their users. Google has strict standards to avoid such deceiving. They do not permit apps that are similar to other apps in any domain, thus they cannot use other brands to mislead users. This protects the intellectual property rights of genuine apps and services and acts as a wall of protection for brands as well as for users.

Content Restrictions

Google knows very well that the internet is filled with good stuff as well as garbage of all sorts. They do not allow any sort of content that depicts any sort of abuse, harmful products, sexual content, profanity, hate speech and any sort of inappropriate content. This filters the Google play store and makes it accessible to everyone.

Abuse and Deception

As mentioned in the earlier point, Google has hard parameters for all sorts of apps. It does not allow any app that includes deception, abuse, and any malicious information. These kinds of apps misuse the personal data of users and the data can be used for multiple bad intentions. Thus, to prevent this, Google has found a solution. Every app developer has to submit to Google what data the app collects and how the data is used and utilized for app functioning. This makes the developer more accountable on the basis of customer service and privacy.

Application Functionality

The developer has to inform Google about the minimum requirements that are needed to run the app. This is in order to respect the customer user experience that adds to the overall experience of the application. This also reveals spam (if any) on the developer’s side.

Store Listing

All the app developers have to include a crystal clear definition of everything about the app, if they fail to do so and any information is wrongly listed, then Google has all the rights to unlist the app from the store. Any misleading data or promotions can lead to a permanent ban on an app.

Even after all the checks and permits, If a user finds anything wrong with an application then he/she can report complaints. Google has made it very convenient to report abuse across all its services. Developers can also flag some apps that violate their intellectual property rights. This ensures a smooth ecosystem for everyone.

Google Play Store Flag as inappropriate

The Lawsuit against Google Play Store

The case was filed by attorney generals from 37 states and districts of America because they taught that the platform was cutting down the profits of app developers and taking a huge commission on sales. The lawsuit also says that Google is using illicit measures in order to maintain its monopoly. The next trial is expected to be in late 2022.

According to Google, however, this case is nothing but a meritless lawsuit, and said that the data mischaracterizes its business. Google also has another lawsuit filed against it by Epic Games, which is the creator of a popular game known as Fortnite.

Epic Games along with other app developers are separately suing Google because they think that the platform is taking over 30% of the fee for every digital good sold as in-app purchases and generating huge amounts of profits. According to Epic Games, the company came up with a Premier Device Program through which it offered a share of Google Play Earnings to other big companies like LG and Motorola.

Conclusion

We learned that Google is a pioneer in technology and that the Google play store is here to help every user and every developer. Google was changing how people consume information and now is managing every app that you can think of.

Google play store works as a perfect ecosystem for developers and users on all the upfronts, be it security, safety, privacy, and intellectual rights. We learned how the Google play store earns revenues.

Not only this, Google is striving every day to be the better maintainer of almost every device we use. From the Digital well-being feature to the whole entertainment pocket industry. It is no doubt that its innovation leads the technological revolution in the world. Be it on the device on our palms to the satellite outside this earth. Google knows how to make the internet a better and a convenient place for everyone.

FAQs

How does the Google Play store make money?

According to Google Play, the app developers receives over 70% of the app price, while the other 30% goes to Google Play as they are the distribution partner and as a part of operating fees.

Is Google Play profitable?

Yes, Google Play generated $11.2 billion in revenue from its app store in 2019.

What percentage does Google Play take?

Google Play store takes a 30% cut and, 70% goes to the developers.

January 4, 2022
Top 9 Best Platforms for Video Ad Campaigns
Video advertisements have become one of the most effective ways of marketing across the globe. With the increase in social media users and digital platforms. It is found that video ads are booming and it has much more engagement than traditional commercials.

Companies have started investing heavily in video advertisements due to the evident increase in the return on investments. Today all the platforms that support advertisements have adopted video advertisements.

Advertising on the right platform in the right manner will help popularise the respective campaigns that will inadvertently pave way for better revenues. This article will look at some of those platforms where companies can advertise their videos to popularise their campaigns. Let’s start with the list.
1. Youtube

Platform YouTube Ads

Active Users 122 Million Daily Active Users

Maximum Ad Time Limit 3 Minutes in General

An Example of the Ad by using YouTube

YouTube is considered to be the king of video content, which makes a lot of sense for you to advertise on this platform. The platform claims that it has around 2 billion monthly active users. There is also a myth about YouTube being the second largest search engine in the world which makes it more appropriate to be used for video advertisements that can help in brand campaigns.

The average YouTube viewing session lasts for around 40 minutes. You can target the users through the YouTube platforms using the same AdWords interface which is used for Google. With millions of hours of video content created the publishers can choose to advertise in various units depending on the target audience.

They have different kinds of ad statements that the publishers can choose from depending on the way in which they want to engage with the audience. Some of the ad options available on YouTube are TrueView Reach Ad, TrueView Discovery, TrueView Action Ad, six-second bumper ad, etc. You can also choose between skippable and non-skippable video ads as per the need of your campaign.

The time limit for the skippable ads can range between 12 seconds to 6 minutes with 5 seconds of view. Whereas non-skippable ads can range between 6 seconds to 3 minutes.

It also allows you to measure the performance of your videos using a built-in YouTube analytics tool. YouTube also contains a wide range of ad formats which include Mobile Roadblocks, Brand Channels, and InStream Video Ads.

Roadblocks will allow you to see how many people have viewed your ad on YouTube mobile in a single day. Brand Channels are considered to be the best option to increase brand engagement for both Android and iOS users and InStream Video Ads run when users are streaming the video from a premium inventory partner on the Android version of YouTube.

YouTube has an average cost per view that ranges between 10-30 cents.

Facebook

Platform Facebook Video Ads

Active Users 1.8 Billion Daily Active Users

Maximum Ad Time Limit 240 Minutes

Lenovo’s Smarter Technology ad on Facebook

Through its promotion of different types of video advertisements, Facebook has also grown to be an excellent platform to promote brand videos.

Since they have over 2 billion people as customers present throughout the length and breadth of the globe, advertising on Facebook becomes an excellent way to reach the respective target audience.

76% of Facebook’s revenue was accounted for Mobile advertising during 2015 and it has been increasing since then. Facebook is a digital platform that has already run successful campaigns for top brands.

Through Facebook’s ads, you can target people based on demographics, location, interests, behaviors, and connections. In short, you can easily target your audience and create a personalized ad for them according to the campaign’s needs. The video ads on Facebook can run up to 240 minutes.

They have different kinds of video advertisement facilities like In-Feed Video ads which allow users to see the advertisements as and while they scroll through the news feed. Similarly, they have In-Stream Video ads that will play its self during another video content.

Facebook also supports auto-play video ad formats, multi-image carousel ads, and dynamic product ads. The payment scheme of Facebook is considered to be flexible suiting your daily budget. The payment scheme starts at USD 5 per day.

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3. Instagram

Platform Instagram Video Ads

Active Users 500+ Million Daily Active Users

Maximum Ad Time Limit 60 Minutes

Uber ran its ad on Instagram

Instagram is one of the widely used Social media platforms. This digital platform is filled with Millennials. Instagram offers several video advertisement options for its users that are very similar to Facebook. They have In-Stream video ads and Story Ads.

Instagram’s video ads make it seem like a native ad which makes it similar to a user-posted video ad. The only difference in the paid ad will be that it would have a sponsored tag on it.

The length of the video can be up to 60 Minutes. You can even adjust and target your audience according to age, country, gender, and demographics. It is similar to the Facebook ad campaign.

4. Twitter

Platform Twitter Video Ads

Active Users 237.8 Million Daily Active Users

Maximum Ad Time Limit 3 Minutes 20 Seconds

Twitter Video Ad Example

Twitter has always considered itself to be a mobile-first platform. The ad revenue for Twitter had a total of USD 1.15 billion. As of 2020, Twitter is expected to have around 353 million monthly users.

With an option to choose the users to whom content including video advertisements is shown, Twitter becomes an excellent option to popularise campaigns. Additionally, these video ads have longer permanence when compared to the posts that are organically posted.

Even with Twitter’s video ads, you can target your audience based on demographics, geography, gender, age, language, keywords, interests, and usernames. You also have the option to modify the settings to target the audience based on mobile plan carriers such as OS and users on Wi-Fi. The ads on Twitter have a time limit of 3 Minutes and 20 Seconds.

They also have a plethora of campaign goal options that can be chosen appropriately. Some of the options available are known as Promoted Video Views which will suit excellently to popularise brand awareness and In-Stream video views that can help increase the view count of a particular ad by borrowing equity from bigger and well-known brands.

Another important statistic that makes Twitter a platform that engages most audiences through advertisements is that tweets that include videos have six times more chances to be retweeted when compared to tweets containing text and images. Twitter uses a cost-per-view model which means the digital platform will charge you only when the user views your video.

5. Google Ads

Platform Google Ads

Active Users 2.65 Billion Daily Active Users

Maximum Ad Time Limit 30 Minutes

Google is the go-to search engine where all searches go, it qualifies as one of the best platforms to publish video advertisements to promote campaigns. They have Google Ads Experts who will help the clients with all that is required for their campaign. The time limit for Google Ads is around 30 minutes.

Google also goes the extra mile to help brands identify the right customer base and pitch in the ads right in front of them. This practice has proven to have increased the leads by over ten times and conversion rates twice. You can even use Ads to target only smartphones or mobile users. Using Google Ads, you can publish ads within the apps, Google search results, and browsers.

6. Snapchat

Platform Snapchat Video Ads

Active Users 293 Million Daily Active Users

Maximum Ad Time Limit 3 Minutes

Snapchat has 238 million active users daily in which the vast majority of whom are millennials. Snapchat works on the disappearing model which means that the images and videos which are uploaded by the users will disappear after a point in time.

An Example of Video Ad on the Platform Snapchat

Snapchat’s video ads will appear on the recent updates section of the user’s friends list. The user will have to tap on the ad to play the full video just as viewing a Snapchat message. This unique method of Snapchat will help you know for how long the user has watched the video and when the user stopped watching it. And will also let you decide what type of advertisements are better for brand campaigns.

You can also run the ads on the discover section of Snapchat. In this section, ads will automatically run as the user swipes to the next piece of discovering content. But there is an option for the user to swipe away if they don’t prefer watching the content. Snapchat can show the ads for 3 minutes at max.

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7. Microsoft Audience Network

Platform Microsoft Audience Network Video Ad

Active Users NA

Maximum Ad Time Limit 3 Minutes

In the frenzy of advertisers looking out for opportunities to stand out for their content through innovative ways, the Microsoft Audience Network has emerged to be a fond option among them wherein they can circulate video advertisements. These ads will be reaching potential customers who are actively using MSN and Microsoft’s news.

Since Microsoft is the one and only platform that has access to the search intent data of Microsoft Bing and profiles data on video assets of LinkedIn, the video ads circulated through Microsoft’s audience network will have deeper connections and hence will be able to perform better across their audience base.

They have several kinds of campaigns hosted from which the publisher can choose the right one for their ads through appropriate bids. The ads shown on Microsoft Audience Network have to be in the time range of 6-120 seconds.

8. LinkedIn Ads

Platform LinkedIn Video Ad

Active Users 121 Million Active Users Daily

Maximum Ad Time Limit 30 Minutes

An Example of a Slack Video Advertisement on the platform LinkedIn

Despite being an excellent platform used by a large number of people, the potential of LinkedIn as a video advertising platform is not yet well explored. As per the study conducted by Kinsta, there are 121 million users in total who visits the LinkedIn site daily.

So we can assume that without any doubt LinkedIn ads are an excellent way to make sure that the campaigns are reached a more professional audience. As the people using LinkedIn are majorly professional people looking out to find something. It can be an employer looking for employees or vice versa.

The audience that it provides is surely one to not miss while promoting a brand campaign. The best-targeted audience for LinkedIn is the professionals that might be eager to learn something new in their course of the field.

Since LinkedIn video ads are not very popular, the concerned brands are able to make use of this opportunity to the maximum. And the time limit for running a video advertisement is around 30 minutes.

9. Amazon

Platform Amazon Video Ad

Active Users 300 Million Active Users Daily

Maximum Ad Time Limit 3 Minutes

Through its premium TV streaming content and OTT platforms, Amazon is an excellent pedestal to spread a campaign through video advertisements. Through Amazon, brands can circulate their video ads through Freevee, Twitch, Prime Video, or even on Fire TV.

In the US alone, Amazon has more than 135 million viewers which will help the brand specifically target its chosen group of customers. They also have a proven 90% increase in purchase rates after advertisements are streamed into their media.

They have various products from which the publisher can choose as a channel to publish their advertisements. Also, the audience available on Amazon is quite different from other platforms.

The maximum limit of Amazon ads is around 3 minutes. But the thing to note is that Amazon has different time limits for video advertisements based on the product through which the ad is streamed.

The above graph shows the most important platform types for video advertising according to the marketers with their responses noted and calculated based on their votes to the platforms in important and very important votes. Source: Statista

Conclusion

As digitalization is at its zenith, it looks like video advertisements are going to be in trend for quite some time. The compelling ways in which video ads hook customers will never go out of trend. There are various platforms that can be used to publish video advertisements.

Knowing the reach of these ads, all the major platforms and search engines have come up with products that will suit the different requirements of the brands. Along with the platform chosen, it is also important to have quality content in the video ads so as to ensure better leads and conversion rates.

FAQs

Which platform is best for advertising in 2022?

Some of the best advertising platforms in 2022 are Google Ads, YouTube, Facebook Ad Manager, AdRoll, etc.

Which social media has the most effective advertising?

The most reliable social media platform for effective advertising is undoubtedly Facebook.

What kind of videos attracts viewers?

The type of video content that attracts viewers can roughly fall under the category of product videos, interviews, testimonial videos, tutorials, explanatory videos, vlogs, etc.

Which is the most popular platform for video ads?

The most popular platform for video ads is YouTube.
November 20, 2021
Top Crazy Patents Filed by Google, Apple, Amazon and Tech Companies

Invention upgrades human life and makes it more comfortable. As the patenting methods are getting easier day by day, many people are coming to patent their innovations. In the US, they register more than 2 million patents in a year. Patent officials say that almost everything is invented. This statement will be further proved when you will see the different Crazy patents done by companies. Some of these will delight you while some of them are completely useless.

In this article, we will be looking at some of the craziest patents done by companies. If you are in the process of ideating any innovation these patents will also fuel your imagination and help you make unique ideation. The patents have come from companies like Apple, Amazon, Google, and many other tech companies. These patents will help you think out of the box. So without any further ado, let me talk about the various patents by the companies.

Here are some of the smart to crazy patents. A lot of them will actually lead you to think in a completely different way. These patents if successful will revolutionize their particular sector.

Delivery-drone Blimp by Amazon
Motorola Neck Tattoo
Apple Smart bike
Weather triggered ads by Google
Amazon Search Drone
Google Restaurant bill splitting software
Microsoft Augmented Reality Item finder
Apple Spiral Glass Staircases
Amazon Beehive like Tower
Google Comic Patent for Social Media
FAQ

Delivery-drone Blimp by Amazon

Amazon Delivery-drone Blip

Amazon has designed a special kind of blimp-based delivery system. They would use this blimp-like drone to distribute Amazon packages. This drone operates in a unique way. It has many mini drones within it. When the delivery spot arrives, a number of mini-drones will come out carrying the goods with them and delivering them to their place. They will directly deliver it to the customer in case they are delivering it at a great event like a football match. This is a unique innovation that will redefine logistics and the supply chain of Amazon.

Motorola Neck Tattoo

Motorola Neck Tattoo

Motorola has patented a neck-based tattoo by which you can communicate to your phone. This is a temporary tattoo through which you can do all the functions in the phone. It can also be used as a lie detector. The tattoo has a mic and has a power source attached to it.

Apple Smart bike

Apple is not only planning to design different iPhones and iPads. Apple has patented a smart bike. This smart bike has several features as it can communicate with other bikes. They can share things like speed, velocity distance traveled, heart rate, etc with the other bike.

Weather triggered ads by Google

Weather Triggered Ads by Google

Google in 2012 developed a unique technology called weather-triggered ads. In this Google will be able to detect the weather of a place and then go on to advertise suitable products immediately. This can be a great way to improve sales as they are selling those things which you need at that time.

Amazon Search Drone

Amazon Drone

Amazon has designed a special drone that can help search a child. This drone is voice-operated and acts as an aerial voice assistant. There are a series of special commands which help you to search for somebody. Apart from that, this has many other utilities as well. It can also be used by traffic police for recording details of any car.

Google Restaurant bill splitting software

Google Restaurant Bill Splitting

It is a shared experience that when you go to a restaurant, every other friend has an excuse for not paying the money. At the end of the day, you end up paying the bill thinking that the rest of them will pay the money back. But sometimes they forget to pay you. So Google has come up with an innovative restaurant bill splitting software that splits the bill amongst your friends.

Microsoft Augmented Reality Item finder

Microsoft AR Item Finder

Microsoft has devised an Augmented Reality item finder that can help you find any missing item. This device keeps a track of the things which you are using. If you have forgotten some item which you were using then this device will help you find it back. They use the Microsoft Holo lens in this device and it identifies and records the items you are using. It also somewhat tracks its movement. Next, you lost something, it will tell you where you put that thing last and will take you to this place.

Apple Spiral Glass Staircases

Apple Spiral Glass Staircase

Apple has designed and patented a glass staircase that can be used in any restaurant and hotel. This is a very common architecture structure but Apple has its own modifications in it. They patented their spiral form of the glass staircase in 2013. This was a more improved version of the previous patent. It was first put up in their Shanghai store.

Amazon Beehive like Tower

Amazon Beehive Tower

Amazon has patented a beehive-like Tower that can store and dispatch in a proper way. This is a very smart tower that can store items, sort strategically, and ship it. There are also drones that take the product and deliver them to their required destination.

Google Comic Patent for Social Media

Google has come up with comic-based social status sharing. In the olden days, we were sharing photos and videos of our present day. With the Google comic strip, we can share a cartoon that would tell about our current status. In this, the software would suggest an animation character that would be similar to the status you want to share. Now the user can also alter the comic and share it accordingly. Google patented this product in the year 2013.

Conclusion

These were some of the crazy patents done by companies. Hope you enjoyed reading through these unconventional inventions. As you must have also noticed that every innovation is very simple but the impact is huge. Now if you are also ideating something, you can definitely improve on it by taking ideas from here. Hope you are happy with the information you got from the article.

FAQ

Which company has filed the most patents?

Sony, Qualcomm, Amazon and BOE Technology are some of the companies that have filed the most patents in 2020.

What is the most valuable patent of all time?

The patent for the telephone was the most valuable patent of all time.

Why are there so many weird tech patents?

Companies file for patents to keep your competitors from developing something more than a way to make sure that companies can develop the particular product.

November 12, 2021
Adzooma Review – Manage All your Ads in One Place
Managing PPC can be quite a task for all of us digital marketers. As we falter among a variety of software tabs on our laptops, we all wish for an easy solution. The same was the condition of the Adzooma team when they couldn’t find anything that could help them with PPC management. So, they built one themselves.

Now, it’s available for you to benefit from.

What is Adzooma?
How does Adzooma work?
Features of Adzooma
Competitors of Adzooma
Adzooma Pricing
Adzooma Review
FAQ

Try Adzooma now!

What is Adzooma?

Adzooma is an ad management platform that smartly organizes all your ads in one place. It helps you manage, optimize, automate and get reports on your ads without any hassle. The main goal of Adzooma is to cut down all the extra effort and wasted time on Google, Microsoft and Facebook ads.

It is a premium partner of Google so you can trust its legitimacy.

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How does Adzooma work?

It has simplified the ad management process by smartly organizing all the features in one place. You can monitor the performance of all the ads that you’re paying for easily and turn them off anytime.

1. The Dashboard provides you information regarding clicks, impressions, conversions, cost, and conversion value through graphs. The displayed data is for a week by default but you can change it anytime.

2. You can control your campaigns easily through management. Ads can be turned on or off with a click of a button and the budget can be altered just beside it.

Adzooma Performance Chart

3. The Opportunities page is the best feature of the software as it symbolizes the aim of the app. It provides ideas that you can implement in your campaign to get the most out of your budget.

4. The Automation gives you a glance view of every automation that you’re running.

5. The reports page draws your attention to the critical areas of your account. It is designed to identify your wins and rooms for improvements. You can see your performance on the scoreboard. The closer you are to a 100, the more optimized your account is.

Adzooma Business Score

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Try Adzooma now!

Features of Adzooma

Opportunities:

Opportunities are the heart of the software as it helps the user to optimize his account further that too according to his budget. It pops up new ideas that the user can implement to increase the account’s efficiency.

Adzooma Opportunities

Top performing keywords:

It highlights the top-performing keywords and Adwords for you to see.

Color-coded reports:

Reports of different campaigns are color-coded. Green means that it’s running smoothly and red means that it needs improvement. That’s very efficient as the user can easily identify the problem just by a glance at the screen. They are customizable as you choose what format you want your report to be in.

Competitors of Adzooma

All said and done, Adzooma is not the first-ever ad management software out there. It has some big competitors that have acquired quite the influence in the market.

The top competitors of Adzooma are:
- Facebook for business
- Google Ads
- Semrush
- HubSpot Marketing
All these are used are praised by the users. Adzooma has an upper hand on Facebook for business and Semrush because it is free. But, in the long run, quality and user-friendliness are what that matters.

Adzooma Pricing

Adzooma is free to use but it also has a Plus plan priced at £69 Per Month.

Try Adzooma now!

Adzooma Review

Overall 4.2/5

Easy to Use 4.4/5

Customer Service 4.6/5

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FAQ

Is Adzooma Free?

Yes, Adzooma is free to use but it also has a plus plan priced at £69 Per Month.

What does Adzooma do?

Adzooma is an ad management software that manages all your Google, Microsoft and Facebook ads at one place.

What are the competitors of Adzooma?

Facebook for business, Google Ads, Semrush, and HubSpot Marketing are some of the competitors of Adzooma.
September 22, 2021
The Curious case of Epic VS Google lawsuit – Everything you need to know

On 20^th August 2021, Epic Games finally revealed details about its antitrust lawsuit against Google. The newly released court filings contained the nature of the allegations and the evidence to back them up. Epic filed a case not only against Google but Apple too for the same reasons.

The case against Apple finished its trails stages and are waiting to get a verdict from the federal judge, while the case against Google is going at a slow pace. Both Google and Apple had removed Fortnite from their app stores, which is what led to Epic filing a lawsuit against them. Fortnite currently has over 400 million registered players only from those two app stores.

According to the lawsuit, Epic claims that both Apple and Google are misusing their monopoly power to control or generate more profits. The main problem that Epic has with Google and Apple is over the excessive fees that the app stores of these companies are charging its app developers. So far, Epic has made multiple allegations against both Google and Apple, keep reading to find out what they are.

Why did Epic file a lawsuit against Google?
Epic’s Allegations against Google
Other Allegations against Google
What is Google’s Response against these Allegations?
Frequently Asked Questions

Why did Epic file a lawsuit against Google?

In July 2018, Epic Games received a partnership deal of over $208 million from Google executives for a period of three years, the gaming company also claimed that Google tried to offer a discounted fee of 25%, instead of its standard 30% cut it usually took from app developers, to give Epic Games an additional revenue share.

But the gaming company is said to have rejected this “custom offer” and choose to allow Fortnite downloads for android through Epic’s own website through a partnership with Samsung electronics. Another reason Epic Games trying to bypass Google Play Store and Apple app store is that they wanted to help their users in availing better deals and offers for in-game purchases in Fortnite on Epic’s own store.

After this happened, both Google and Apple removed Epic’s Fortnite gaming app from their app stores which led to Epic filing a lawsuit against Google. Both Google and Apple app stores are known to charge 30% fees for all the in-app purchases for games, which is their main source of revenue, especially for gaming app developers. Epic wants to charges their user’s only a 12% fee, but both the conglomerates have blocked the gaming company from getting its store on their platform.

Epic also added that the 30% fee is over 10 times more than what payment platforms like PayPal and Stripe offer, which is only 2.9%. The Gaming Company is said to be expecting relief from Google and Apple monopolistic practices and is not looking to gain any monetary relief through this lawsuit.

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Epic’s Allegations against Google

According to Epic Games, Google has made many attempts to make big smartphone companies like Samsung and One plus not preinstall the Epic Games store. The lawsuit says that Google apparently created Project Hug in order to give benefits or deals to gaming companies like Activision Blizzard that support Google Cloud and YouTube.

It also added that Google is offering side deals like YouTube sponsorships and cloud services to companies like Activision Blizzard through Project Hug. The company also claims that Google made attempts to buy shares of Epic Games through a major shareholder Tencent so they can shut down competition from the gaming company. Epic also stated that Google has added many unnecessary extra steps to prevent users from purchasing directly out of Epic.

The allegation does not end there as Epic also claims that Android is not open-source as it claims and has made deals with Google that prevent smartphone manufacturing companies from offering other app stores without restrictions. Moreover, the company also went on to say that both Google and Apple are working together even though they are competitors.

Epic’s lawyers added that “These deals allow Google to keep its monopolistic behaviour publicly unchallenged. But Epic is not interested in any side deals that might benefit Epic alone while leaving Google’s anti-competitive restraints intact; instead, Epic is focused on opening up the Android ecosystem for the benefit of all developers and consumers.”

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Other Allegations against Google

Over 37 states and districts of the USA had filed a separate antitrust lawsuit against Google Play Store claiming that Google Play Store exercises a monopoly over application distribution. The attorney generals from these states claimed that the platform was cutting down the profits of app developers and taking a huge commission on the in-app sales.

This lawsuit also added that Google was using illicit measures in order to maintain its monopoly over app developers. Because of this, Google Play Store for the first time in 13 years disclosed its revenue on 30^th August 2021.

According to the Google Play store, the total revenue of the platform was over $11.2 billion in 2019. This amount is said to include the price of the app, in-app purchases and the revenue generated through advertisements on the Play Store app.

Worldwide gross app revenue of Google Play

What is Google’s Response against these Allegations?

Google has already come out and called these allegations baseless and said that it is mischaracterized their business conversations. Google spokespersons also added that Android does provide more choices in smartphones for both app developers and its consumers. Google has not come out with their official statement yet, while Epic’s year-old lawsuit against the company is likely to be a threat to its app store.

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Frequently Asked Questions

What is the main reason behind the Epic lawsuit against Apple and Google?

The main reason Epic has filed a lawsuit with Google and Apple is over the excessive fees that the app stores of these companies are charging its app developers.

What is Epic Games?

Epic Games, Inc. is an American video game and software developer and publisher with its headquarters based in Cary, North Carolina.

Who is the founder of Epic Games?

Tim Sweeney and Mark Rein founded Epic Games on 15 January 1991.

September 2, 2021
Reasons behind why Google might fund in Airtel

On 28^th August, it was announced that Bharti Airtel might get an investment of up to thousands of crores from Google. According to sources, Google and Airtel were in talks for over a year and are currently said to be in the advanced stages of negotiations. Airtel is also planning other fundraising options as it had a debt of Rs 1.6 lakh crore in June 2020 because it was unable to raise tariffs freely.

Google had earlier invested over Rs 33,737 crore in Reliance industries digital subsidiary, Jio Platforms Ltd in order to get a stake of over 7.73% in the Jio platforms which is currently the main rival of Airtel. Both Google and Airtel have not made any formal announcements regarding the upcoming deal, but media sources say that Google’s investment in Airtel will be several thousand crores of rupees.

The details of the partnership are being worked up by the executives of both the companies, while their internal and external legal and M&A teams are involved with sorting out the smaller details of the arrangement.

Why Google may invest in Airtel?
How will this deal benefit Airtel?
Google’s India Digitization Fund
Top investments made by Google in Indian startups
Frequently Asked Questions

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Why Google may invest in Airtel?

‌‌According to one of the Analysts, “The entry of Google adds strength to the balance sheet of Airtel. Also, it helps the company strategically as Google brings in innovation capabilities and strength on data analytics. Google’s data monetization is far superior to any other company in the world, and it can help Airtel monetize its data much better to improve its realizations and profitability.”

The analyst also added that, Google may have big reasons to why it’s investing in Airtel as, “If anything goes wrong tomorrow, your (Google) credibility in the market goes out even though it will be limited liability. To save its name, the company will have to settle its dues in case Airtel is not able to move ahead due to financial pressures and starts slipping down.”

How will this deal benefit Airtel?

If this deal is successful, it will be a major help to Airtel as it is currently facing many problem because of its competitors like Reliance Jio that are providing data at cheaper prices. Jio was the reason behind disrupting the successful financial model of the industry. Other Telecom companies like Vodafone and Idea Cellular were forced to merge because of the stiff competition from Jio.

Google’s investment and data monetization methods have the possibilities to help Airtel to become successful, earn more money and work on its profitability. Airtel is also raising more funds so it can increase the capacity of its 4G networks around India. This investment by Google can also help the telecom company to set a lot of things in order, pay off the debts to the government and also invest in 4G and 5G networks.

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Google’s India Digitization Fund

In July 2020, Google announced that it had set aside $10 billion funds to invest in the startups of India over the course of five to seven years. The investment was said to be in the form of investments, seed investments, partnerships among other arrangements. This was planned in order to accelerate digitization in India and reduce the gap in the Indian tech investments ecosystem.

This fund was said to be invested in the sectors of consumer tech, education, health, agriculture, technology, AR &VR, and helping SMEs. This fund initiative was called the Google for India Digitization Fund as it aimed in helping Indian companies to grow in their Google portfolio.

This morning, had an extremely fruitful interaction with @sundarpichai. We spoke on a wide range of subjects, particularly leveraging the power of technology to transform the lives of India’s farmers, youngsters and entrepreneurs. pic.twitter.com/IS9W24zZxs

— Narendra Modi (@narendramodi) July 13, 2020

Top investments made by Google in Indian startups

Google has made numerous investments in Indian startups and ventures over the few years. In 2013, Google has invested Rs 3.13 crore in Sana Ventures as a part of a seed round funding and the same year it also invested Rs 3 crore in Agastya International Foundation. After that in 2017, it went on to invest Rs 3 crore in CueMath which is a well-known online Edtech company. In 2020, Google also invested over $27,500,000 in the series E funding of Aye Finance which is a Gurugram based Fintech Company.

It also invested over $12 million in Dunzo an Indian delivery company in 2021. In 2020, Google invested $100 million for DailyHunt and an undisclosed amount in Glance which is both news platforms. The same year’s Google invested over Rs 33,737 crore in Jio Platform which is the digital subsidiary of the conglomerate Reliance Industries. This investment led to Google claiming a 7.73 % stake in Jio Platform and helped Jio clearing its debt ahead of its March 2021 target.

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Frequently Asked Questions

‌How much did Google invest in Reliance Jio?

The same year’s Google invested over Rs 33,737 crore in Jio Platform which is the digital subsidiary of the conglomerate Reliance Industries.

What is Google’s India Digitization Fund?

In July 2020, Google announced that it had set aside $10 billion funds to invest in the startups of India over the course of five to seven years.

How much is Google investing in Airtel?

The amount is not disclosed yet but is estimated to be thousands of crores.

August 30, 2021
Companies that provide Incentives and Wellness Programs to employees for staying healthy
In the current day and age, most employees find it difficult to balance their work and wellbeing. This is why many companies are providing their employees with incentives and even coming up with unique wellness programs to keep their employees healthy. While wellness programs might not be a new thing, they have grown over the past years as the top MNC companies are coming up with unique programs that can benefit their employees.

According to the Health benefit survey done by the Kaiser Family Foundation in 2020, the average amount that is contributed by covered workers for health insurance in 2020 were $1,243 for single coverage and $5,588 for family coverage. Whereas there are some companies that provide their employees 100% of the health insurance costs, which will help employees save up a lot of money, stay productive and remain loyal to the company.

Despite the incentives, companies are now also coming up with programs to promote health, happiness and productivity by unique program ideas that are engaging, fun and promotes holistic approaches to wellness. Only 44% of the big companies are said to offer their employees incentives to participate or complete such a program. In a survey done by LinkedIn in 2018, 49% of employees prefer health-based incentives and wellness benefits over other perks.

Another study found that these benefits and incentives are responsible for over 75% of career decisions. The main goal of providing incentives and wellness programs to employees is that it will help employees adopt and maintain healthy behaviours. This is the list of companies that provide their employees with amazing health-based incentives and wellness programs.

Zerodha
Google
Accenture
Microsoft
Asana
Netflix
Airbnb
Deloitte
Frequently Asked Questions

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Zerodha

On 29^th August, Nithin Kamath the founder and CEO of Zerodha one of the top financial service companies in India announced that the company will be giving its employees one month of salary as a bonus and a lucky draw of Rs. 10 lakhs for staying fit. This was done because of how the recent work from home culture has had a negative impact on the employee’s mental and physical health during the Covid 1 Pandemic.

Covid 19 has had a major impact on work-life balance, this is why Nithin Kamath of Zerodha stepped up and made efforts to promote a healthy lifestyle. The aim of providing this incentive was to promote a healthy lifestyle and guide the company employees in the right direction. Nithin Kamath went on to Twitter to inform his employees to set a 12-month goal to get healthy and share their progress on the monthly basis.

On our internal forum(@discourse), we asked everyone to set a 12-month get-healthy goal & update the progress every month, to create accountability. To increase participation, we said everyone who reaches the goal will get a 1-month salary as bonus & 1 lucky draw for Rs 10lks 2/3

— Nithin Kamath (@Nithin0dha) August 28, 2021

According to Nithin Kamath “Post the first lockdown, like everywhere, our team at Zerodha as a whole was probably the unhealthiest ever, due to the lack of physical activity, work-life imbalance, bad diet, & more. We thought of a way to nudge the team to get healthy and the results are phenomenal,” he quipped Nithin also added that, “The transformation stories are super inspiring & pushing others to take action as well.”

The tweets of Nithin Kamath went viral and the comment section was filled with netizens who appreciated the initiative. This inspired many on the social media platform and encouraged many other companies to take up innovative initiatives to help their employees stay fit. This proves how health can play a major role in improving the professional performance of employees. And because of this positive feedback, Nithin also went on to make this initiative a permanent affair and named it the ‘get healthy’ program.

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Other companies that provide employees health-based incentives

Google

Google is already well known for its workplace wellness, as the company offers various incentives and programs such as on-site healthcare services, access to gyms and fitness centres, classes and community bikes. The healthcare services on the site can include physicians, chiropractors, including physical therapy, massage parlours etc. The Google employees can also take up classes for cooking, coding, guitar among the cool options.

The google campuses are popular as they have nap rooms, ping pong tables, cafes that offer colour-coded healthy meals and snacks. It also has good financial wellness resources such as financial advisors and even financial planning services that help employees in any way. Google has set a new standard with the office experience and health-based incentives that many companies are struggling to compete with.

Employees health benefits and perks

Accenture

Accenture’s is one of those companies that care about both the minds and bodies of their employees. The company offers its employees assistance programs for mental health problems like stress, substance abuse, depression and anxiety. When it comes to physical health Accenture provides its employees support with their choice of the medical sector like dental or vision coverage. The Accenture employees get specials incentives, offers and discounts for gyms and other fitness centres.

Besides that, it also gives its employees access to telemedicine, free second opinion services and programs for weight loss. These programs have an app for tracking fitness, nutrition and provides cash rewards based on its report. Accenture also has telemedicine services where an employee can ask physician’s health-related questions 24/7. Their unique wellness programs help their employees set health goals through their apps and even review rewards for completing those health activities.

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Microsoft

Microsoft is known for the world-class benefits such as competitive pay, bonuses and stock awards based on their employee’s performance. The company is also one of the best when it comes to provides health-based incentives and wellness programs. Microsoft offers its employees resources for smoking cessation, weight management and even fitness training. The company provides its employees with over $1,200 annually for wellness-related expenses that can be used for staying fit physically.

This can also be used for gym memberships or even fitness classes and services like meditation programs, massage, weight-loss program fees, caregiver support, financial advising, and debt management. Microsoft offices have free on-site flu shots, mammograms, biometric screenings, and more. The office campuses have fun alternatives such as Zumba classes, running tracks, and courts for basketball, volleyball, baseball, etc. The Microsoft CARES services is an employee assistance program that offers free personal and family counselling and refers you to child cares.

Asana

Asana is a project management software company with headquarters based in San Francisco, California. The company is widely popular for wellness programs as Nap rooms where employees can rest, recharge and de-stress by sleeping and even get paid for it. The company values their employees so much that they provide them with unlimited PTO so they can maintain a healthy work-life balance.

The company also offers its employees incentives for yoga programs as well as free gym memberships. Besides that, the Asana campuses offer their employees three healthy and nutritious meals with ingredients purchased from organic farms. Asana also promotes living an active lifestyle, offers mentor programs and even immunity workshops before flu season.

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Netflix

Netflix has many unique incentives and health benefits for its employees. The company is known to offer its employees over $16,000 every year to cover their medical, dental and vision benefits. If the employee’s don’t use this allowance they get back over $5,000 back at the end of the year. Netflix also provides its employees with unlimited paid time off, providing to tell them how your workload will be handled while you’re away.

The company has a flexible and free mentality when it comes to their health care options as the employees can choose how to allocate the funds to each type of benefit. The Netflix model has two factors which are diverse providers and yearly allowance. They offer 100% coverage for certain preventive care at in-network providers.

Airbnb

Airbnb is also among the top companies that provide good incentives to keep their employees healthy. The company provides insurance to cover the health, dental and vision that can help employees save over $1,243 annually. Airbnb is also known to provide contributions towards dependent care.

Unique benefits of Airbnb are providing its male employees with over ten weeks of paternity leave, while the female employees get long maternity leave for healthy bonding after a birth or adoption. Another benefit of working at Airbnb is that if you like volunteering, then the company will offer you paid volunteering time to do what you love and maintain a healthy work-life balance.

Deloitte

Deloitte also has one of the best healthcare benefits and incentives as it allows its employees a month of unpaid leave for any reason and up to six months of partial paid leave in order to help them pursue their personal opportunities. Besides that, the company also offers a 50% payment for social cryopreservation and up to a maximum lifetime benefit of $20,000.

Another unique incentive that Deloitte is that it offers over $50,000 for adoption and surrogacy expenses. It has other healthcare options to meet the needs of its employees, family and their children of up to 26 years of age. Deloitte offers programs, a 24/7 online health portal and professional help for marital counselling, child care, anxiety, and even for conflicts at the workplace.

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Conclusion

Especially in times of the Covid 19 Pandemic, it is important to provide employees with incentives and wellness programs are important as they will boost productivity and result in the reduction in absenteeism. Another advantage of providing employees with incentives and wellness programs is that it will bring about a competitive advantage in hiring good candidates and will help in the company’s retention strategy. This is why companies must start offering their employees health care benefits and incentives.

Frequently Asked Questions

What are the companies that have the best healthcare based incentives?

The companies that have the best healthcare based incentives are Deloitte, Google, Microsoft, Airbnb, Netflix, Asana, and Accenture.

What are the basic healthcare incentives that big companies offer?

The basic healthcare incentives that big companies offer on-site healthcare services, access to gyms and fitness centres, and insurance to cover the health, dental and vision.

What are the top health incentives?

The top health incentives are
- offering cash-incentive payments and gift cards.
- reimbursing workers for gym memberships.
- providing free health coaching.
What are health insurance incentives?

These incentives can include cash payments or discounts on insurance premiums.
August 30, 2021