Tag: Google

  • Startups Funded by Google Ventures | GV Investments

    There is almost no big company or enterprise that didn’t start from scratch. From Tesla to Apple to Pixar, most of them started off with a great idea, lots of effort, and a small garage. With every passing day, entrepreneurs come up with amazing startup ideas and newer methods to implement them. This, however, is easier said than done, since startups need both funding and support along with immense hard work in their initial days to be successful. As part of its funding program, Google has helped some of the top startups, and some of those startups have become well-known companies.

    This is where equity and venture firms come in. If they find the idea behind a startup reasonably adequate, they make the initial and much-needed investment in the startup. Blackstone and Apollo Global Management are some equity investment firms, while Google Ventures is a venture investment firm. But before knowing what startups are funded by Google, let’s find out how funding works.

    How does Startup Funding Works?
    Google Ventures
    Startups Funded by Google

    1. Slack
    2. Uber
    3. Medium
    4. StockX
    5. Stripe
    6. GitLab
    7. DocuSign
    8. Magenta Therapeutics
    9. One Medical
    10. Zipline
    11. Farmer Business Network
    12. Sense
    13. Scribble Data
    14. Jio Platforms
    15. Wysa
    16. Dailyhunt
    17. Glance

    How does Startup Funding Works?

    Apparently, there are certainly different kinds of funding based on factors such as startup valuation, its customer base, strategy, revenue model and other technical factors. These funding are categorized as follows:

    • Pre-seed FundingThis is the earliest stage of a startup, and the funding here is mostly the initial investment in the idea and is done by the founders themselves. This stage isn’t even officially included in the funding rounds, however, it is where a startup begins.
    • Seed Funding– This is where the first official investment for a business or a venture is made. Seed funding helps startups take the initial steps towards making their products. While the failed startups never go beyond this stage, the one’s that do, proceed to the Series A round.
    • Series A Funding– Once a startup or company has surpassed Seed round, has an established user base, and offers its services or products, they can opt for Series A Funding. This is where startups can use the investment money to further optimize their product, and raise anywhere from $2 million to $15 million.
    • Series B Funding– After Series A, this round helps a business to advance to the next level. If the company has justified the initial investment with a strong customer base and valuation, Series B funding helps to take the business to the next level. The investment in this round can range from $30 million to $60 million.
    • Series C Funding– The businesses which are already successful and are looking to build new products to touch newer markets are funded in this round. The companies in this round may also acquire startups and the investors and founders in this round look for exponential growth. The valuation of companies in this round can range in hundreds of millions.

    Although there can be more funding rounds corresponding to the alphabet, these are particularly the one’s where most startups reach. There is also private equity funding away from public markets in which private companies can finance startups privately.


    List of Top Indian Venture Capital Firms and Investors to fund Startups
    Some of the businesses are to make predictions, which is tougher than you canthink. There is a trend to spot a pattern and predict future functionalities andsuccess. The job of the Venture Capital (VC) executives is to spot the trend andinvest in aspiring and growing startups. For example, Flip…


    Google Ventures

    Google Ventures is a venture capital investment firm of Alphabet, the parent company of Google, CEO is David Krane. Renamed to GV, the primary objective of Google Ventures since its conception has been to back founders with a vision for the future of entrepreneurship. GV has funded over 500 portfolio companies and is in constant search of new and industry-changing ideas and startups.

    GV flaunts a team of founders, physicians, and other professionals, who have been in the startup ecosystem for a long, and understand it more than most people. This team of specialists, engineers, advisors, and fund operatives help GV to solve challenges and deliver feedback to create better services. GV invests across all stages and sectors, with a focus on enterprise, life sciences, consumer, and frontier technology. GV has made 988 investments so far. Recently on July 29, 2022, GV made a $3.3 Million investment in New York-based consumer Software, Studio.

    Google Ventures on Investment in Startups

    Startups Funded by Google

    Slack

    Industry: Enterprise Software
    GV Investment: $110.8 Million

    Slacks | Google Ventures | Startup Funded By Google
    Google Ventures | Startup Funded By Google

    American software company Slack Technologies developed the proprietary business communication platform Slack. Slack offers a number of IRC-style features, including persistent chat rooms organized by topic, private groups, and direct messaging. Google Ventures invested $110.8M in October 2014.

    Uber

    Industry: Transportation
    GV Investment: $1.8 Billion

    Uber | Google Ventures | Startup Funded By Google
    Uber | Google Ventures | Startup Funded By Google

    Who in the digital world isn’t aware of the most popular cab service Uber? It has turned out to be one of the most popular cab booking services around the globe, and both cab drivers, as well as people who need them use it on a regular basis. It is a consumer service and has also set its foot in the food delivery services. Uber has offered quality, door-to-door service and continues to do so by constantly introducing safety features in its Community Guidelines. Uber has been Google Ventures’ biggest investment to date. Google Ventures has invested approximately $1.8 Billion in Uber.


    Dara Khosrowshahi: CEO of Uber | Iranian-American Entrepreneur
    Overcoming the odds in life is more than a test. Dara Khosrowshahi is one suchindividual whose journey to fame and prosperity was imbued with challenges. Bornin Iran, his family moved to the United States after his father was detained byIranian authorities for six years. Having served as the CEO …


    Medium

    Industry: Digital Media
    GV Investment: $19 Million

    Medium | Google Ventures | Startup Funded By Google
    Medium | Google Ventures | Startup Funded By Google

    Medium is a blogging platform that suggests viewers blog through smart algorithms. World-class publications and experts publish their blogs in different niches, and viewers can choose their preferred subjects to read the latest research papers, articles, and blogs. The popularity of Medium attracted Google’s interest and they invested. Medium currently flaunts its user base of 170 million users and counting, with the writers including journalists, authors, experts, and individuals.

    StockX

    Industry: Stock Market
    GV Investment: $22 Million

    StockX | Google Ventures | Startup Funded By Google
    StocksX | Google Ventures | Startup Funded By Google

    As described by Google Ventures, StockX is the world’s first ‘Stock Market for Things’. This is an online marketplace where both buyers and sellers put forth the bidding and asking amount, and as soon as both of them meet, the transaction takes place. The marketplace that StockX offers can be used to sell any sellable product from sneakers to watches; all you need to do is sign up. Google ventures and battery ventures invested $44 M in series B funding.


    5 Best Alternatives for Stripe: All You Need to Know
    Stripe is one of the best payment processors to do money transactions for your business. Check out the 5 best alternatives of Stripe.


    Stripe

    Industry: Digital Payment
    GV Investment: $600 million (along with other investors)

    Stripe | Google Ventures | Startup Funded By Google
    Stripe | Google Ventures | Startup Funded By Google

    Stripe is one of the most popular payments processor for online transactions and in mobile applications. Today, millions of online and offline businesses from startups to bigger enterprises use Stripe as their payments processor. Be it Software as a Service, an online platform or your marketplace, Stripe can be used in all these cases either through the software or its API.

    “Stripe is the best way to accept payments online and in mobile apps.” says Google Venture.

    GitLab

    Industry: Software
    GV Investment: $20 Million

    GitLab | Google Ventures | Startup Funded By Google
    GitLab | Google Ventures | Startup Funded By Google

    GitLab is a DevOps platform that accelerates development through collaboration and automation. With various organizations relying on its source code, CI/CD, and security, GitLab offers powerful automation with real-time security and vulnerability management. Moreover, GitLab is trusted by some well-known industry-leading companies including Nvidia, Siemens, and Drupal. GitLab has received funding from Google Ventures in both Series C and Series D rounds of funding.

    DocuSign

    Industry: Software
    GV Investment: $8.1 Million

    DocuSign | Google Ventures | Startup Funded By Google
    Docusign | Google Ventures | Startup Funded By Google

    A leader in eSignature transaction management, DocuSign has become an industry and global standard for eSignatures. DocuSign gained popularity with the help of Google. DocuSign has garnered a user base of over 500k customers and hundreds of millions of signers. DocuSign was introduced and established based on the fact that most modern businesses will need to go online and hence the online document management needed to be taken into consideration. Google Ventures invested in Series D round in June 2012.

    Magenta Therapeutics

    Industry: Healthcare & Life Science
    GV Investment: $8 Million

    Magenta Therapeutics | Google Ventures | Startup Funded By Google
    Magenta therapeutics | Google Ventures | Startup Funded By Google

    Magenta Therapeutics is a leading expert in harnessing stem cell biology for safer transplants. It endeavours to reset a patient’s immune system through stem cell transplant to cure diseases such as blood cancer. It is also developing novel medicines through commitment and excellence. Also, Magenta is revolutionizing medicine by precisely removing disease-causing cells and revamping stem cell mobilization.

    “Magenta is harnessing stem cell biology to make transplants safer and more effective for patients with immune and blood-based diseases.” Says Google Venture.

    One Medical

    Industry: Healthcare
    GV Investment: $13 Million

    One Medical | Google Ventures | Startup Funded By Google
    One Medical | Google Ventures | Startup Funded By Google

    One Medical is currently trying to reinvent healthcare with innovation and technology. As of now, One Medical offers and schedules in-person or over video appointments, 24/7 on-demand video chats with a virtual medical team, over 90 drop-in lab services, along COVID-19 testing and care. Moreover, OneMedical acts as an employee benefits partner for over 7000 companies. Google Venture invested Private Equity round of funding in December 2015.


    19 Innovative Health Startups in India | List of Top Healthcare Startups
    The hunger for success makes you forget about health. You might be engrossedwith your startup but don’t work yourself to death for a bright entrepreneurialfuture. A wise man once said that health is wealth[https://startuptalky.com/tag/wealth-management/]. The healthcare sector is growing rapidl…


    Zipline

    Industry: Robotics
    GV Investment: $12 Million

    Zipline | Google Ventures | Startup Funded By Google
    Zipline | Google Ventures | Startup Funded By Google

    Zipline is a company that delivers life-saving medicines and drugs to remote and previously unreachable parts of the world using electric planes and drones. It makes precise, on-demand and critical deliveries, wherever and whenever needed, with safety and reliability. The access to on-demand delivery is made global, owing to Zipline, and it seeks to replace the traditional delivery system with customer-centred and cutting edge technology. Google venture Invested in Series C round of funding in May 2019. In the last funding round in June 2021, Zipline has raised a funding of $250M which made the startup valuation to be $2.5 billion.

    Farmer Business Network

    Industry: AgriTech
    GV Investment: $15 Million

    Farmers Business Network | Google Ventures | Startup Funded By Google
    farmers Business Network | Google Ventures | Startup Funded By Google

    Farmer Business Network is a tool that helps farmers understand and enhance their crops and yields with advanced insights and real-time data analysis. It is a global Agritech company and seeks to help farmers reduce production costs, maximize crop yield and output, and make informed and confident decisions when it comes to crops. Farmer Business Network can help farmers manage contracts, select seeds, monitor fields, and organize operations with premium crop marketing and financial services. FBN raised a funding of $15 million in 2015 from Google Ventures. Recently, they raired $870 million in series G funding round in November 2021.

    “Farmers Business Network generates powerful insights from real-time data to help farmers understand and improve their crop performance.” says Google Venture.

    Sense

    Industry: Artificial Intelligence
    GV Investment: $16 Million

    Sense | Google Ventures | Startup Funded By Google
    Sense | Google Ventures | Startup Funded By Google

    Sense is an artificial intelligence-driven talent engagement and communication platform that was founded by Dharni and Pankaj Jindal in 2015. The company has its headquarters in San Francisco and is known for providing enterprise-ready solutions that provide a system of engagement for talent acquisition teams.

    Sense has so far helped many companies find, recruit, deploy talent and automate manual tasks for recruiters. The company has raised $16 million as part of its Series C round from Avataar, Google Ventures, Accel and Khosla Ventures. The company is said to use these funds to get a foothold in the Indian market, add new products, expand its team and go into newer geographies.

    Scribble Data

    Industry: Machine Learning
    GV Investment:

    Scribble Data | Google Ventures | Startup Funded By Google
    Scribble Data | Google Ventures | Startup Funded By Google

    Scribble data is an ML engineering product company that offers ML Feature Store for mid-market enterprise data teams.  The company is known for its flagship product known as Enrich, which is a highly customizable Machine Learning Feature. Scribble Enrich is a store product that allows data scientists to develop and manage production-ready datasets that are used to train ML models faster and with confidence.

    Data-driven companies such as Google and Amazon have invested an undisclosed amount of money into the company in May 2020. Google funding for startups such as Scribble, has helped the platform to scale and deliver Enrich in international markets for enterprise-grade Machine Learning products.

    Jio Platforms

    Industry: Telecommunication
    GV Investment: $4.5 billion

    Jio | Google Ventures | Startup Funded By Google
    Jio | Google Ventures | Startup Funded By Google

    Jio Platforms is an Indian technology company and a subsidiary of Reliance Industries. The company has its headquarters in Mumbai, Maharashtra. The company acts as a holding company for Jio (which is India’s largest and the world’s third-largest mobile network) and other digital businesses of Reliance. As of 2020, Jio platforms became the fourth largest Indian company by market capitalization.

    In November 2020, Google-funded $4.5 billion to the Jio platform, which makes it the biggest-ever investment in an Indian company. Google now reportedly holds over 7.73% share in the company. The company has now raised a total of Rs 1.52 lakh crore by selling an almost 33% stake to over 13 financial and strategic investors in under 11 weeks. This will help the company to cut down Reliance’s net debt target for the full fiscal year.

    Wysa

    Industry: Artificial Intelligence
    GV Investment:

    Wysa | Google Ventures | Startup Funded By Google
    Wysa | Google Ventures | Startup Funded By Google

    Wysa is an AI-enabled life coach designed especially for mental and emotional wellness. The company was initially launched in 2017 and provides its users with the ability to activate coach and chat anonymously. The company provides early intervention through 3 methods, which are an AI chatbot, a library of self-help tools, and messaging-based support from human psychologists.

    Google Ventures India, has funded an undisclosed amount in the AI Platform in May 2021. Wysa was a part of the first batch of 10 startups for Google Launchpad Accelerator India, which was held in 2018. In 2021 however, the Sleep by Wysa app was awarded the best app by the Google Play Store. According to Crunchbase, the company has so far raised $3.9 million from three funding rounds.

    Dailyhunt

    Industry: Social Media
    GV Investment: $33 Million

    Dailyhunt | Google Ventures | Startup Funded By Google
    Dailyhunt | Google Ventures | Startup Funded By Google

    Dailyhunt is one of the leading Indian content and news aggregator app. The company has its headquarters in Bengaluru, Karnataka. The platform provides news in 14 Indian languages from multiple content providers to over 300 million users. In 2015, Dailyhunt became the largest Indian language distributor of e-books having 70,000 titles in ten languages.

    As of December 2020, Dailyhunt has raised over $100 million from Google, Microsoft and AlphaWave among other investors. Google funding rounds helped the company become a Unicorn as its value increased to over $1 billion. The company is planning to use the funds to scale its Josh app, which is an augmentation of local language content offerings. Google-funded startups in India with a budget of over $10 billion over a few years.

    Glance

    Industry:
    GV Investment:

    Glance | Google Ventures | Startup Funded By Google
    Glance | Google Ventures | Startup Funded By Google

    A google-funded startup called Glance is a startup that was founded in 2018. The company serves news, media content and games on the lock screen of more than 100 million smartphones. The company is a subsidiary of InMobi Group and is known for using AI to offer a personalized experience to its users.

    The company raised over $145 million in a new financing round from Google and existing investors like Mithril Partners. According to Google, Glance is a great example of innovation solving for mobile-first & mobile-only consumption, and providing content across many Indian languages. Google funding for startups like Glance, has helped them evolve and grow their audience.

    FAQs

    What is Google Venture (GV)?

    Google Ventures is a venture capital investment firm of Alphabet, the parent company of Google.

    Who is the CEO of GV (formerly Google Ventures)?

    David Krane is the CEO of GV.

    How many companies have Google Ventures funded?

    Google Ventures has funded more than 500 companies. Some of them are:

    • Slack
    • Uber
    • Medium
    • StockX
    • Stripe
    • GitLab
    • DocuSign
    • Magenta Therapeutics
    • Dailyhunt
    • Glance

    What are the sectors Google Ventures invest in?

    Google Ventures invests across all stages of startups and varied sectors. The major industries in which Google Ventures invests are:

    • Enterprise
    • Life sciences
    • HealthCare
    • Consumer
    • Frontier technology.

    How do startups get funded?

    Startups use various methods for funding:

    • Small Business Loans
    • Trade Equity or Services
    • Incubator or Accelerator
    • Crowdfunding.

    Who owns Google now?

    The parent organization of Google is Alphabet Inc.

    What do startups use the funding for?

    Startups raise funds for various reasons, mainly for the growth and expansion of their business.

    Who are the founders of Google?

    Larry Page and Sergey Brin are the founders of Google.

    What is the valuation of Google?

    Google has a valuation of $1.5 trillion.

  • What Is Google’s Startup School and How Can You Be a Part of It?

    In the matter of a few years, India is seeing tremendous growth of startups and unicorns. If we talk about the growth of startups, it is not something that has happened overnight. Due to the lack of proper funding and investor network, the startup culture in India took its own sweet time to grow.

    Although, the concept began over four decades ago. Through those years, there have been significant numbers of many industries, which have restored the Indian economy. It is now that the idea of a startup has garnered a lot of attention. The world of startups and unicorns is not just in the USA anymore.

    Today, India is number three in terms of having the highest number of startups. In 2020, when the world came to a standstill because of the COVID-19 pandemic crisis, indeed there were tensions around but in reality, it has accelerated the growth of startups not only in India but around the world.

    Recently, Google announced that they have launched a platform called ‘Google Startup School India” to help around 10,000 startups in India, especially in tier 2 and tier 3 cities.

    Before we dig into what is Google Startup school, let’s first understand what a startup actually is.

    What Is a Startup?
    What Is Google Startup School?
    Response of Indian Entrepreneurs to Google Startup School
    The Agenda of the Google Startup School Initiative: Why Is It Happening Now?
    How Can You Be a Part of the Google Startup School?

    What Is a Startup?

    A startup is a company that is in its beginning and development stage. It is started in order to provide unique solutions to problems that have never been solved before or to provide much better solutions to recreate in a more efficient manner for the already existing problems.

    Earlier, the idea of startup was linked to Silicon Valley in the U.S as we all saw the peak of many startups like Facebook, Microsoft, and many others. As a result of globalisation, and privatisation, the dynamics have changed in India, when the government encouraged people to set up their own businesses. This day, Bangalore in India is the startup hub.

    What Is Google Startup School?

    In 2011, Google launched a program called Google for Startups. The idea behind this initiative is to partner up with local startup communities to help them by providing tools and workshops for the local startup companies. They also have Google Campus, which is a co-working space for young tech entrepreneurs.

    Google for Startups Website
    Google for Startups Website

    On July 6, 2022, Google made an announcement of its new program called Startup School India (SSI) as a part of the Google for Startups initiative intending to build a systematic curriculum to help 10,000 startups in tier 2 and tier 3 cities in the country.

    This initiative by Google Startup School is a nine-week virtual platform where investors, successful entrepreneurs, and programmers from across the startup ecosystem will join together for discussions and sharing of ideas.

    Google’s main focus is to reach out to the huge network of startups in India through this ambition. Google saw the potential of Indian startups as the country homes nearly 70,000 startups. Not in cities like Bengaluru, Hyderabad, Delhi, or Mumbai, there are fast-growing companies in cities like Ahmedabad, Jaipur, and Indore too.

    According to survey experts, 90% of startups fail in their first five years all because of a lack of knowledge, unorganised cash flow, lack of leadership, and insufficient funding.

    Response of Indian Entrepreneurs to Google Startup School

    Some Indian entrepreneurs think that this initiative will be a good start for many Indian startups. Hear their thoughts about this:

    Rahul Garg, Founder of Moglix says,

    “Startup enterprises in India have been known to be innovative and nimble-footed in responding to business challenges. This is testified by the fact that Indian startup enterprises have filed 6000 patent applications in the United States, thus representing 60% of the total patent applications in the country. The combination of intellectual power, original thinking, creative application, and technology, as well as a fertile economic ground to experiment in a market full of problems and opportunities, has resulted in considerable growth of these businesses, with many of them turning into Unicorns. The Google Startup School will provide an avenue to entrepreneurs to come out of their closet and look for opportunities.”

    Varun Alagh, Co-founder of Mamaearth says,

    “Google has always believed in giving back to the startup ecosystem and this initiative lives the spirit. After working with thousands of startups they truly understand the need gaps which their Startup School initiative aims to bridge.”

    The said programme will feature various instructional modules on how to shape an effective strategy, road mapping to building apps for users in India, and such. Besides these modules, the agenda will also provide opportunities for founders to have an understanding from discussions given in the platform as to what makes an effective founder and creator and much more.

    The Agenda of the Google Startup School Initiative: Why Is It Happening Now?

    India is booming with young entrepreneurs, which is why Google is here to offer these entrepreneurs the technical skills to build a startup. They aim to train 10,000 startups in small cities.

    With the help of this programme, the participants can develop their entrepreneurial skills and professional skills, and boost their confidence which will ultimately allow them to perform the role of a manager in a better way and increase their earning potential as well.

    The course will provide hands-on training and projects for startup founders. They will be equipped with tools and workshops that are needed for them to succeed in creating a tech startup. The programme will be led by many Google experts, founders, and VCs, who will share their knowledge and experience through live classes.

    How Can You Be a Part of the Google Startup School?

    If you are a budding entrepreneur from tier 2 and tier 3 city, who is looking for knowledge on how to start a tech company, then this course is for you.

    You can simply register on their website by signing up with your Gmail account. You can sign up for any specific event of your choice. After successful registration, you will receive an email confirmation with all the details about the event.

    Google Startup School India
    Google Startup School India

    Although the course is open to everyone, it is mainly focused on startup founders only with an exclusive space where they can interact and ask relevant questions.

    Conclusion

    India has many talented minds but the gap between them in reaching their goals is hindered because of a lack of meaningful guidance. Google’s initiative is going to fill the gap and act as a bridge for them by training them at an early stage so that they can be a better version of the entrepreneur they want, that our country is looking for and deserves to have.

    FAQs

    Does Google invest in startups?

    Yes, Google has a venture capital investment arm, Google Ventures which has invested in 500 companies.

    What does Google for startups do?

    Google for startups helps entrepreneurs meet the right people and supports thriving startups to grow.

  • Why Google Glass Failed? | Biggest Marketing Lessons to Learn from Google Glass Failure

    Have you ever wondered about the next level of revolution in technology? Well, a world-famous company had thought this through years ago. In fact, they were very near to making this revolutionary development in wearable technology. But, they failed! Must be wondering why? That company was Google, which took the initiative of bringing the most evolved technology measure.

    Years ago, Google developed a smart wearable product named Google Glass. This was known to be Google “moonshot” technology. The image behind the invention was utterly brilliant but, the product didn’t come to stand on its expectations. The product was highly criticized around every aspect from price to safety.

    Google focused on hyping and uplifting people’s expectations for its products but didn’t bring out the harsh reality or its lacking in the market. This led to the major failure of Google Glass. The product’s marketing campaign kept on promoting the product as the future’s precursor technology.

    But with so much dedication and evolved technology, how and why did the Google Glass fail? This revolutionary high potential holder product was largely rejected by the consumers from the mass-market. Google Glass failed in many elements such as health and safety concerns, extensively high price, heat issues and many more.

    In this article, we have discussed these issues briefly and brought out a case study on how Google Glass failed!

    Reasons for Google Glass Failure

    Marketing Lessons to learn from Google Glass Failure

    Google Glass failure case study

    Reasons for Google Glass Failure

    Concerns over Health and Safety

    As soon as the announcement and description of Google Glass came out among the people, there were some major concerns regarding its safety measures and how it could adversely affect our health.

    People were concerned whether it would be safe to use Google Glass every day. Because as per the description, the product was expected to radiate carcinogenic radiation very close to our minds and eyes. However, other brand’s products also emit many harmful radiations, but they don’t make direct contact with our skin.

    Moreover, Google Glass could capture any image at any time so there were some concerns raised for the privacy and piracy of lives. It could capture anything randomly without the knowledge of other people.

    No clear Functioning

    Google Glass
    Google Glass

    When a new product is launched in the market, the first question that comes is what issues does this product resolve. The functioning of the product is set before its invention. You cannot build a product based on whether people would be interested or not. Because planning the functionality of any product establishes the ground goals you are achieving with that product. Marketing strategy, promotion, target marketing and everything should be pre-planned.

    However, Google Glass didn’t stand on any of these scenarios. It had two functions: capturing pictures very quickly and searching anything on the Internet in seconds. There wasn’t any usual or practical usage of this product. Therefore, it doesn’t bring any major benefits to the customers.


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    Battery Issues

    Poll result for Google Glass Battery Hours
    Poll result for Google Glass Battery Hours

    Google Glass had a fixed battery limit of 4 hours, which means you need to keep on charging the glass after every four hours. The product could be discharged any time without your knowledge and then, it would be just useless until you charge it completely.

    The energy consumption in this product was much more than usual. This would result in some major problems after purchasing. And, also there aren’t any standard charging specifications. No matter how many times you charge it, it will be down after a few hours.

    Overprice

    Even with these drawbacks, Google Glass cost around $1,500. Although people were highly disappointed with this product, Google didn’t minimise the pricing. It kept on with the price of $1,500.

    The concerns related to Google Glass were not just random, these issues majorly affect the usage and functioning of this product. These issues couldn’t be resolved after 2-3 sales, in fact, these required some well-researched and evolved changes.

    Language Issues

    Google Glass only worked properly with a native English speaker from the US or UK. But when it comes to sending or commanding in any other language, Google Glass wouldn’t recognise it.

    The major drawback is it cannot be corrected with the keyboard (as in smartphones) because there isn’t any. So it means you can only command in British or American English. That’s why it would become absolutely tough to handle.


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    Heating Issues

    There were some critical concerning issues regarding the heating of Google Glass. When you record a video of 10-15 minutes, it becomes excessively heated because of the intensive computation working. Then, you would need to cool it down immediately otherwise it could cause some high damage not definitively wrong for health.

    Marketing Lessons to learn from Google Glass Failure

    Before launching any revolutionary and high-tech product, you must take a look at the lessons to be learnt from the failure of Google Glass. These lessons are widely described in the following points.

    • Underline the everyday benefits of your product boldly, with the help of paid media who strengthen your product’s PR.
    • Release the product with a short and quick scheduled time to embrace the momentum of purchasing.
    • Do not repeat the mistakes done by Google in the case of Google Glass.
    • Launch your product with utter clearance on what goals you expected to achieve through your product.
    • Maintain and monitor your product advertising and marketing to get a better experience as well as the opportunity to amend the drawbacks.

    Conclusion

    Google had put a great fraction of creativity and technology with Google Glass. It did try to monetize wearable technology. But, it lacked some major elements which resulted in a complete backup for this product. Google may have some very great and interesting plans and ideas for technology but, it does lose in the basic points of checklist.

    Technology is evolving but, with this evolving technology, you must keep in mind that the requirements of consumers are fulfilled. The evolution of technology is in the hands of companies like Google but, the question is, whether the future is products like Google Glass or others?

    FAQs

    What does Google Glass do?

    Google Glass was a wearable computer that could function as a hands-free smartphone, letting users access the mobile internet browser, camera, maps, calendar, and other apps by voice commands.

    When was Google Glass launched?

    Google Glass was launched for public retail on 15 May 2014. The early prototype version “Glass Explorers” was launched in the US in 2013.

    How much money did Google Glass lose?

    Google lost around $895 million on moonshot projects – Google Glass.

    Why did Google Glass fail?

    One of the biggest reason Why Google Glass failed is because it lacked the clarity on why the product exists. The designers did not clearly define or validate, what solutions Google Glass would give for its users, or how customers would use the glasses.

    What were the main reasons for Google Glass failure?

    The main reasons for Google Glass failure were the issues in the wearable device:

    • Concerns over Health and Safety
    • No clear Functioning
    • Battery Issues
    • Overprice
    • Language Issues
    • Heating Issues
  • Bill Ready – Success Story of Pinterest’s New CEO

    Facebook, Twitter, and Google+ are out. But there’s another social media platform emerging as an effective tool for corporate promotion.

    Since its 2010 debut, the online picture bulletin board known as Pinterest has grown tremendously. According to a recent analysis from the Cambridge, Massachusetts-based content-sharing service Shareaholic, it also drives more traffic to business websites and blogs than YouTube, Google+, and LinkedIn put together.

    As of June 28, 2022, Ben Silbermann, co-founder of the well-known picture and link-sharing website, Pinterest, stepped down from his position as CEO after serving in that capacity for 12 long years.

    As posted by Pinterest, “With effect from June 29, 2022, co-founder, CEO, and president of Pinterest, Bill Ready, will take over as CEO and a member of the Board of Directors, replacing co-founder, CEO, and president Ben Silbermann in the newly formed position of Executive Chairman.”

    With more than 400 million active users each month, Pinterest has established a robust advertising company that increased sales by double during the pandemic. Additionally, Pinterest has been utterly committed to prioritising Pinners, constantly enhancing its roadmap, supporting artists, shopping, and expanding globally.

    Read this article further, to know about the journey of Bill Ready, starting from his early life, education, his current state, and much more.

    Bill Ready – Biography

    Name Bill Ready
    YOB 1979
    Nationality American
    Occupation CEO at Pinterest
    Education MBA at Harvard Business School, Information Systems and Finance at the University of Louisville

    Bill Ready – Early Life, and Education
    Bill Ready – Career
    Bill Ready – Investments
    Bill Ready – Pinterest

    Bill Ready – Early Life, and Education

    At the age of 13, Bill Ready began working as a mechanic at his father’s Kentucky auto-repair business. It didn’t take him long to consider other career options that wouldn’t require bringing greasy messes home.

    In order to pursue an MBA at Harvard Business School, he studied information systems and finance at the University of Louisville, where he graduated as valedictorian.

    Mr. Ready was appointed CEO of Braintree, which assists companies including Hotel Tonight and 37Signals in processing credit card payments online, after experiences at McKinsey & Co. in Chicago and three startups.

    Bill Ready – Career

    Bill has established and expanded several cutting-edge payments firms, giving him extensive expertise in both the payments and technology sectors.

    In June 2022, Bill Ready was appointed CEO of Pinterest. Prior to that, Bill worked as the president of Google Commerce and a board member of Venminder for ten years.

    Ready began working for Google in January 2020 as the President of Commerce before being promoted to President of Commerce, Payments, and Next Billion Users in April 2021.

    Bill served as COO of PayPal before joining Google. In this role, he was in charge of product development, engineering, and end-to-end customer service for PayPal’s consumer, merchant, Braintree, Venmo, Paydiant, and Xoom businesses. Additionally, he served as co-chair of PayPal’s Operating Group, which is responsible for achieving the organization’s sales and profit targets.

    In his role as CEO, Bill and his team created one of the most cutting-edge and significant firms in the payments sector. Bill joined PayPal in 2013 after Braintree was acquired by the company.

    The world’s most disruptive companies, such as Uber, Airbnb, Houzz, and HotelTonight, are all powered by Braintree’s industry-leading payment solutions, which the company designed with a focus on mobile-first experiences, easy developer tools, and outstanding customer service.

    Bill served as an executive in residence at Accel Partners, a renowned Silicon Valley venture capital and growth equity company, before joining Braintree. Bill, a seasoned professional in the payments sector, took over as president of iPay Technologies in 2008 and saw the business through a period of significant sales and profitability development before it was sold to Jack Henry & Associates in 2010 for $300 million.

    He was an early engineer at two more successful startups, Emphesys (merged with Humana in 2001), and Netzee (IPO in Nov 1999), as well as a strategy consultant for McKinsey & Company, where he mentored top financial technology businesses.

    Bill Ready – Investments

    Two investments were made personally by Bill Ready.

    Date Organization Name Round Amount
    Oct 15, 2021 Pagos Solutions Seed Round $10M
    Sep 28, 2021 Highnote Series A $42.5M

    Bill Ready – Pinterest

    Pinterest Logo
    Pinterest Logo

    The social networking platform Pinterest’s founder and longstanding CEO, Ben Silbermann, made his departure from his position known on June 28.

    Bill Ready, who formerly oversaw Google’s e-commerce division, would take the CEO post as of 30th June, with Silbermann moving into the new role of executive chairman for Pinterest.

    Google has copied Pinterest’s business model due to the latter’s relative success. In 2020, the search engine giant released Google Collections, which allowed users to organise their search searches into collections that much resembled Pinterest.

    The promotion of Ready to CEO coincides with Pinterest’s recent shift in emphasis toward e-commerce. The business bought The Yes, an AI purchasing platform, earlier this year to further its objectives in the field.

    Prior to his two years at Google, Ready held the positions of Chief Executive Officer of PayPal and CEO of Venmo, both of which will be well suited to the ambitions of the business. He contributed to the introduction of a Google feature that allowed users to go directly from a store listing on a search results page to the store’s checkout page.

    “There’s no better time to join Pinterest,” said Ready in a statement. “I have long admired the brand and platform that Ben and the Pinterest team have created and everything the Company stands for. Having built multiple businesses from zero and operated at the scale of billions of users, I have a deep appreciation for what it takes to scale a business like this to the next level. I look forward to the many opportunities ahead in Pinterest’s next chapter of growth and success.”

    FAQs

    Who is Bill Ready?

    Bill Ready served as vice president and chief operating officer of PayPal and CEO of Braintree and Venmo and has also been the president of commerce at Google in January 2020.

    What is the age of Bill Ready?

    Bill Ready is 40 years old.

    What is the net worth of Bill Ready?

    The net worth of Bill Ready is approximately $48 million.

  • Why Did Google Stadia Fail to Impress Gamers?

    If you are someone who loves gaming, Google’s Stadia is perfect for your games and entertainment purposes. Launched in November 2019, Stadia make your favourite games instantly accessible no matter where you are.

    It’s apparent that Stadia’s technology has been proven and works at scale, as evidenced by the recent successful launch of Cyberpunk 2077 on Stadia, gameplay on all types of platforms, including iOS, extending our slate of YouTube integrations, and our global expansions.

    It was an attempt by Google to join the video games and entertainment industry by creating this platform. Unlike Nintendo, Sony, and Microsoft, Google’s focus was on cloud-based streaming, which means that instead of purchasing real gear like the PlayStation 5 or Xbox Series X, consumers only need a compatible device, such as a phone or tablet, and they can play from anywhere.

    Unsuccessful Launch
    Poor Advertising Plan
    Falling Back in Delivering Better Service
    Misconceptions About the Gaming Market
    Stadia Was Like a Stranded Product on Google’s Platform

    What Is Google Stadia?

    Stadia is a cloud gaming service introduced by Google. It was a new type of gaming platform that does not involve any console requirement to gain gaming experience. Instead, Google Stadia allows the users to play their games on any available screen over the internet.

    Google Stadia
    Google Stadia

    Google Stadia was introduced on 19th November 2019 and discontinued on 1st February 2021. Even after being a Google product with a great concept, Stadia failed to create its place in the market.

    There can be many reasons for the failure of the Stadia such as:

    Unsuccessful Launch

    Unfortunately for Google, the program received backlash when it first launched about a year and a half ago. The reviews suggested that the management could have devoted more effort to working out Stadia’s faults. From there, things only seemed to become worse, culminating in the latest studio shutdown and discoveries that made social media news.

    Google Stadia Reviews
    Google Stadia Reviews

    Whenever one adds in claims of odd money management and an apparent misunderstanding of how the games industry works whenever it comes to AAA ports, the streaming service has had a hard go of it recently. Stadia’s potential employers dropped 68% lower according to the business reports, a year after its unsuccessful launch.

    Critics instantly warned users against using the service because of its limited game catalogue and several technical concerns. It has also failed to acquire traction, even though COVID-19 was witnessing one of the most significant increases in gaming popularity in the medium’s history. So, when other gaming platforms gained popularity Stadia was losing its day by day. Which was strange because Google had Stadia’s back.

    Google Stadia Active User Count Of The Year 2019-2020.
    Google Stadia Active User Count Of The Year 2019-2020.

    Poor Advertising Plan

    Now, in circumstances like these, at least the advertisements and brand awareness go up. Since this was a gaming platform the creators did try and reach out to its audience (Gen Z) but, Stadia had received its fair share of setbacks on social media. On February 26, Bloomberg’s Jason Schreier published an article explaining, Google’s Stadia strategy and also tweeted about it.

    Jason Schreier on Google Stadia
    Jason Schreier on Google Stadia

    The article gave details outlining the platform’s growth from inception to debut in November 2019, “although Schreier claimed that the corporation was spending tens of millions of dollars on each Stadia port that went viral on social media.

    Essentially, instead of investing those resources toward independent developers or Stadia’s studios to create unique content for the service, Google was paying Ubisoft and other AAA video game developers ridiculous sums to bring their latest titles to Stadia.”

    Paying millions of dollars for games that had already been launched was even more distressing news, given that Google had only announced the closing of its in-house studios a few weeks previously. Instead of being developed by Google, all original content created solely for Stadia will have to come through partnerships with other studios.  

    Overall, Google STADIA has failed to live up to its creator’s expectations of being a game-changing platform. It doesn’t appear to be getting any better, either, given its bumpy history.


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    Falling Back in Delivering Better Service

    During the launch event of Stadia, There were many promises done by the speaker.

    Google Stadia Launch
    Google Stadia Launch

    Stadia is not constrained by the limitation of traditional console systems. Instead, we have built a truly flexible, scalable, and modern platform that allows us to push performance beyond what was previously considered possible. This architecture gives us even more flexibility to scale. And thanks to fast transfer speeds between the Stadia instances in our data center, our platform can connect instances to dynamically expand the capabilities, along with the need of your games. As a developer, you’re used to being forced to tone down your creative ambition, [which is] limited by the hardware. But our vision with Stadia is that the processing resources available will scale up to match your imagination. In this new generation, the data center is your platform. Revealed by Stadia Head of Engineering Majd Bakar during the launch event.

    However, when the product was made in use, the reality found was quite different from the explanation. Stadia failed to survive users test and create a place in the market. Many users report claiming Stadia slow servers with poor resolution. Hence, this also added to the list of “drawbacks of Stadia”.


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    Misconceptions About the Gaming Market

    Google is a big name in the market. However, this name is majorly applied in cloud services only. It was the first time creation of a gaming product by Google. Hence, it can be assumed that Google was not aware of the trends going on in the market and might have a misconception about it.

    The gaming market no longer lacks any technology-related limits. Instead, it is the place where much new technology takes part as the first trial. Google might have taken the gaming market still as a newbie and didn’t minded to work more on the project.

    Stadia’s Game and Entertainment was the first in-house gaming studio developed by Stadia. It was pulled off after one year of discontinuing Stadia. The gaming studio was given the charge of creating exclusive games. However, the decision of pulling it off caused others a hazy impression of Google.

    Creating games takes time and the decision of closing the Studio within one year of stadia affected the employees working in the studio with multi-year reassurance. All these indicate the misconception that Google has related to the gaming industry and indirectly caused the failure of the platform as a whole.

    Stadia Was Like a Stranded Product on Google’s Platform

    The sentence stranded in a place might seem like an exaggeration to use for Stadia. However, in reality, the only connection between Stadia and other Google platforms was from 4K live on YouTube.

    These factors can indirectly affect the popularity of newly introduced products. Stadia was too late to realize this. It took the whole year for Stadia to be included in the 2020’s Chromecast with Google TV.

    For the initial months, Stadia was known to work with Pixel phones only. However, with the launch of Pixel 6, Stadia was nowhere to be seen in its bundle. Whereas, Stadia was marketed as a major point in the selling of Pixel phone.

    Stadia was forgotten by Google at such limits that Xbox provides YouTube premium as its perk. However, Google didn’t consider using the same tactic for its brand. With all these points, it can be assumed that Stadia was long forgotten even before its discontinuation causing a few percent of damage to its popularity which led to its failure.

    Conclusion

    Google Stadia was created with much hope and as a Google-backed product. Yet, at many points, Google failed to impress the gamers with Stadia causing an ultimate decision of discontinuing the service. Stadia was created as a gaming platform that can be used on any normal screen rather than using the console. However, due to many issues, it was pulled off in 2021 by Google. Some of the estimated reasons behind the failure of Stadia are shared above.

    FAQs

    What is Google Stadia?

    Google Stadia is a gaming platform developed by Google that allows its users to play games on a single platform using the same screen. It is a cloud video gaming platform that does not require any additional hardware to play games in it.

    Why did Google Stadia fail?

    Google Stadia failed due to many reasons. Some of them are poor advertising plans, improper implementation of strategies, bugs in the service, etc.

    Are games on Stadia Free?

    The games available on Stadia fall into different categories. One is free and the other requires a subscription. Few games are free on the Stadia to play.

    What happened to Google Stadia?

    Google Stadia stagnated on 1st February 2021 after its unfortunate failure in creating a name and meeting the user target.

  • How Google’s Wing Will Revolutionise Drone Delivery?

    Our world is nothing less than a Sci-Fi movie, thanks to the technologies among which we are living and also those that are getting invented.  Every day we get to see new technological inventions to make our life easier. Twenty years ago no one would have believed that we would get our delivery packages through a kind of robot that can fly and can be controlled by a remote. In the present time, it is the reality.

    Technology has evolved in such a way, that nothing seems impossible now. From robots to drones every invention is coming in handy these days. In this article, we will talk about Google’s Wing and how it is going to change the way of drone delivery. So let’s get right into the business.

    “Drones can be useful tools, and I am all about useful tools. One of my mottos is ‘the right tool for the right job.” -Martha Stewart

    What Is Drone Delivery?
    Benefits of Drone Delivery
    What Is Google Wing?
    How Google Is Revolutionising Drone Delivery Service?
    Current Situation of Drone Delivery
    Top Companies Providing Drone Delivery Services

    What Is Drone Delivery?

    As mentioned before, a drone is a small aerial vehicle that can be controlled by a remote or software-controlling system and doesn’t need a human pilot to function. Now, coming to drone delivery, it basically means delivery done through these aerial vehicles. Drone delivery is used to deliver small packages to consumers. With the help of these drones, groceries, takeaways and medicines can be delivered.

    The drones used in this process consist of batteries that are rechargeable and also have 4 to 8 propellers. These drones can be controlled by AI technology or remote and they have some unique features as well.

    These drones are capable of avoiding collisions while flying with other drones; they have smart landing technology and navigate their way to the said location without any problems.

    Benefits of Drone Delivery

    The evolution of technology has led to a position that now you can receive your delivery through an aerial vehicle but the reason why people are getting interested in this is because of their benefits. Some of the benefits of Drone Delivery are:

    • These deliveries through drones can be lower costs.
    • They are quite efficient and delivery can be done without any bumps on the roads, literally.
    • The delivery can be fulfilled instantly as it takes less time.
    • It is environmentally friendly as natural fuels are not needed for the fulfilment of the operations.
    • The number of accidents will be reduced on the road if drones are used for deliveries.

    What Is Google Wing?

    Google’s Wing is mainly a subsidiary company of Alphabet Inc. that provides drone-based delivery technology to its customers. The company was founded in the year 2012 and the first drone delivery was successful in the year 2014.

    Google Wing
    Google Wing

    The Wing is offering delivery drone services through which one can shop from the nearby stores in their cities and get their packages delivered to them through drones in just minutes. This is not only making buyer’s life easier but also helping local businesses.

    How Google Is Revolutionising Drone Delivery Service?

    The first and foremost aim of Google Wing is to make this service available for everyone and everywhere. They are trying to make a drone delivery system in a way that anyone can get access to the drone delivery option and drones can be used to deliver packages anywhere. Through this service, Wing is mainly trying to empower small local businesses.

    There are various companies apart from Google that are providing drone delivery services. However, not everyone is able to fulfil its promises of delivering packages successfully and at a perfect time. The wing is transforming that, it is successfully delivering packages on time. Wing can be seen operating in the cities of Australia like Canberra and Logan, in the cities of United States and in the city of Helsinki which is in Finland.

    Now one can get their delivery from shop to directly their homes with the help of drones. Wing has already completed its 100,000 delivery milestone in the year 2021.

    With the ongoing pandemic, Wing not only is helping in keeping the virus from getting spread but also it is good for the environment as well as natural fuels or gases are not being used. The wing is about to launch its service in Dallas-Fort, USA, where a number of suburban homes can be found. The wing is said to complete 1000 orders per day.

    Current Situation of Drone Delivery

    As per reports, almost 2000 drone delivery is happening every day around the world. Apart from small packages, drones are delivering vaccines, medical supplies, food, electronics and even blood transfusions.

    Drone delivery companies are said to receive over $1 billion in funding combined in the past few years. With the sword of Covid-19 hanging around our neck, the concept of social distancing is still here. Therefore, drones are coming in handy in this situation. By 2026, the drone delivery market is expected to reach $5.6 billion.

    Top Companies Providing Drone Delivery Services

    Apart from Wing, there are a few companies that are providing drone delivery services to their customers and they are:

    Amazon

    Amazon launched its drone delivery service called Prime Air which promises to complete the delivery in just 30 minutes. It has already received approval from Federal Aviation Administration (FAA).

    Fed-Ex

    This US-based company collaborated with Wing to fulfil the delivery orders of e-commerce and logistics with the help of drones.

    UPS Flight Forward

    This one is another US-based company that came into existence in 2019 and is offering drone-based delivery.

    DHL

    DHL collaborated with EHang, one of the biggest and world-known AAV companies to deliver packages through drones in some cities of China.

    Flytrex Aviation Ltd.

    Flytrex first launched its services in Iceland and it delivers food from restaurants and medical supplies as well. Flytrex is based in Israel.

    Drone Delivery Canada

    This drone delivery Service Company is based in Canada and provides its service to various sectors like E-commerce, healthcare, pharmaceutical and others.


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    Conclusion

    Drones itself is a magnificent technology that is bringing a revolutionary change in the delivery industry of the world. And it looks like Google is all set to revolutionise drone delivery services with its Wing. It will be exciting to see how Wing will transform the last-mile delivery services. Some of the top companies are also including their name in providing these services to their consumers. It is just a matter of time before drone delivery service will become one of the prime ways of delivery.

    FAQs

    Does Google own Wing?

    Wing is a subsidiary of Google’s parent company Alphabet. Wing is a company that provides drone delivery services.

    Do Wing drones have cameras?

    Yes, Wing drone does have cameras that are low res black and white cameras used to navigate and avoid obstacles.

    Where does Google Wing deliver?

    Google Wing is currently operating in 3 countries Australia, the US, and Finland.

  • The Rise Of South Asian CEOs | Top Asian CEOs of Fortune 500 Companies

    The top ranking executive of a company is called as CEO (chief executive officer). They have so many responsibilities. It includes making important decisions of the company, management of all operations of the company, management of the resources of the company, etc. The public face of a company is CEO.

    There is a common thread that connects the famous multi-billion dollar companies. The current CEOs of these companies are mostly from south Asian countries, mainly from India. South Asians secured the most number of C-level leadership positions in the tech industry. Many of these south Asians are born and raised in their home countries before moving to the Western countries.

    South Asian CEOs of Fortune 500 Companies

    Sundar Pichai
    Satya Nadella
    Shantanu Narayen
    George Kurian
    Nikesh Arora
    Rajeev Suri
    Dr. Sara Saeed Khurram
    Raj Fernando

    The CEOs from South Asian Countries

    The Indians are playing an important role in changing the way of technology works. The world’s two largest technology companies are headed by Indian origin CEO’s. We can add more names to the list. Being a leader in the most important companies in the world and playing an important role in growth are not an easy task.

    In large companies, CEOs generally manage only the highest level of strategic decisions, which affect the overall growth of the company. In small businesses, CEOs  are often involved in daily operations. If you think that some of the best CEO’s  in the world are international, you will be surprised to hear so many names from India.

    Sundar Pichai

    CEO: Google

    Sundar Pichai - CEO of Google
    Sundar Pichai – CEO of Google

    Sundar Pichai is the CEO of Google. He was born in Tamil Nadu, India on 10 June, 1972. He took a degree in metallurgical engineering from IIT Kharagpur. After that, he moved to US. He completed his MS in material sciences and engineering from Stanford University and he attained his MBA from Wharton University.

    He was awarded the titles named “Siebel scholar and Palmer scholar” from there. On August 10, 2015, Sundar Pichai was selected as CEO of Google. He played an important role in the development and launch of the Google Chrome web browser. He was the product head for projects related to Google drive, Google map, and Android. That helped him to grow in his career.

    Satya Nadella

    CEO: Microsoft

    CEO of Microsoft
    Satya Nadella – CEO of Microsoft

    Satya Nadella is the CEO of Microsoft. He was born in Hyderabad, India on 12 August 1967. He was selected as CEO of Microsoft on February 4, 2014. He completed his degree in electronics and communication engineering from the Manipal institute of technology. He completed his master’s degree in Computer Science from the University of Wisconsin, Milwaukee.

    He attained his MBA from the University of Chicago. After that, he worked as a technology staff at a company named “Sun Microsystems”. In 1992, he joined the Microsoft. Satya Nadella headed in some major projects at Microsoft, which including cloud computing and developing one of the world’s largest cloud cluster infrastructure.


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    Shantanu Narayen

    CEO: Adobe

    Shantanu Narayen - CEO of Adobe systems
    Shantanu Narayen – CEO of Adobe systems

    Shantanu Narayen is the CEO of Adobe systems. He was born in Hyderabad, India on 1963. He took his degree in electronics and communication engineering from University College of Engineering, Osmania University. After that he completed his MBA from Haas School of business, University of California.

    He earned his master’s degree in computer science from Bowling green state university, Ohio. His career started at Apple. After that, he worked in Silicon graphics. He co-founded a digital photo sharing company named “Pictra”. In 1998, he joined the Adobe Systems. He promoted as CEO of the company, in 2007. Also, he got the Padma Shri award in 2019.

    George Kurian

    CEO: NetApp

    George Kurian - CEO of NetApp
    George Kurian – CEO of NetApp

    George Kurian is the president and CEO of NetApp. It is a storage and data management company. He was born in Kerala, India. He completed his engineering from IIT Madras. He attained bachelors of Science degree in electrical engineering from Princeton University and earned MBA from Stanford University.

    He started his career at Oracle in 1996. Later, he promoted as the senior vice president of Oracle’s server technologies. Also he served as vice president of Application Networking and Switching Technology Group at Cisco Systems. In 2011, he joined the Netapp. He became the CEO of the company in June 2015.

    Nikesh Arora

    CEO: Palo Alto Networks

    Nikesh Arora - CEO of Palo Alto Networks
    Nikesh Arora – CEO of Palo Alto Networks

    Nikesh Arora is the CEO of Palo Alto Networks. He was born in Uttar Pradesh, India on 9 February 1968. He completed his degree in Electrical engineering from IIT Varanasi. After that, he completed his MBA from Northeastern University. Also he earned a master’s degree in finance from Boston College.

    He worked at Google. Also, he served as a president of a company named SoftBank Group. He resigned from there on 21 June 2016. In June 2018, he joined the Palo Alto Networks. Presently, he serves as the chairman and CEO of the company.


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    Rajeev Suri

    Ex-CEO: Nokia

    Rajeev Suri - Ex-CEO of Nokia
    Rajeev Suri – Ex-CEO of Nokia

    Rajeev Suri is the ex-CEO of Nokia. He was born in New Delhi, India on 10 October 1967. He has Singapore citizenship. He completed his degree in Electronics and Communications Engineering from Manipal Institute of Technology, India. He served for multi-national companies in Nigeria and India. In 1995, he joined the Nokia. He played an important role in transformation of the company. He became the CEO of the company on 29 April 2014.

    Dr. Sara Saeed Khurram

    CEO: Sehat Kahani

    Dr. Sara Saeed Khurram - CEO and Co-founder of Sehat Kahani
    Dr. Sara Saeed Khurram – CEO and Co-founder of Sehat Kahani

    Dr. Sara Saeed Khurram is CEO and co-founder of the company named “Sehat Kahani”. The services of the company focus on health awareness, primary health care consultation, and health counselling. She was born in Karachi, Pakistan. She completed her MBBS in 2010 from DOW University of Health Sciences.

    Later, she earned a master’s degree in Health Policy and Management from The Aga Khan University of Health Sciences. She is the first women in Pakistan to win the Rolex award.

    Raj Fernando

    CEO: Workstorm.com

    Raj Fernando - CEO and Chairman of Workstorm.com
    Raj Fernando – CEO and Chairman of Workstorm.com

    Raj Fernando is the CEO and Chairman of Workstorm.com. He is a Sri Lankan descent American businessman. He was born on 8 July 1971. He completed his bachelor’s degree in economics and history from Beloit College. He found a company named “Chopper Trading” in 2002 and he became CEO of the company.

    Fernando’s contributions helped the company to become one of the main participants on world’s largest global exchanges. But in 2015, he sold the company. He launched an internet startup named “Workstorm.com” in 2016. Now he serves as the CEO of the company.


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    Conclusion

    The South Asian cultures encourage debate, communication, and argumentation. Also, the mainstream American culture encourages assertive communication too. According to a study by MIT, South Asians are more likely to achieve leadership roles in American organizations. The research focused on the three key aspects of prejudice, motivation, and assertiveness.

    The research proposed that the cultural differences around assertiveness and the willingness to engage in the debate may be strong contributing factors in what resonates with American company leadership expectations.

    This is a good trait that is seen in South Asian peoples. Because of this type of trait and culture, there is a high chance of people from Asia succeeding in leadership roles. We can expect more such leaders to take up leadership positions in big multi-national organizations.

    These CEOs are not from the same background. It includes from poverty to the middle class. Most of them were born and raised in different places. They left the home countries to attain higher education in other countries, yet they all have the same instincts, values and traits. Anyway, climbing the ladder of success is not an easy task. So, this completes our list of top Asian CEOs of Fortune 500 companies.

    FAQ

    How many Fortune 500 companies have Indians as there CEOs?

    38 CEOs of Fortune 500 Companies are Indians.

    What is the number of Asian American CEOs in the fortune 500 companies?

    5.6% of total CEOs in fortune 500 Companies are found to be Asian American.

    Who is the first female CEO of a Fortune 500 company?

    Katharine Graham is the first female CEO of a Fortune 500 company.

    Which is Number 1 in the Fortune 500?

    Walmart is ranked no. 1 in Fortune 500 Companies.

    What is the number of Asian Americans in professional workforce?

    Asian Americans made up about 13% of the professional workforce.

  • What is the Noise Cancellation Feature of Google Meet?

    The ongoing pandemic has completely changed our life. While being confined in our homes, we realised that life goes on and we had to survive this new normal somehow. This way we got used to so many things that were not a part of our daily lives before, amongst all those one is the Video Conferencing platform.

    During the last few months, we all have realized the value of video meetings. Whether it be a professional meeting, a meeting with your doctor, or your family members, video calling is very important to us all. During these past 2-3 months, Zoom has become the most popular video conferencing software with over 200 million daily users. With the rise of video calling during these depressing times, Google has made the Google Meet available to everyone and with the rise of daily users of Google Meet to over 200 million it is now the biggest competitor of Zoom.

    The Google Meet vs. Zoom competition has just started and it is not going to end soon. To compete against each other both the apps are adding new features. Google Meet recently came up and added a new feature of the AI-based Noise Cancellation System. Its aim is to make sure that its users get the best video calling experience. In this article, we will talk about the noise cancellation feature of Google Meet. So, let’s get started.

    What Is Google Meet?
    What Is the AI Noise Cancellation Feature?
    Features of Google Meet

    What Is Google Meet?

    Google Meet is a video conferencing software enterprise by Google. The video conferencing app was formally launched in March 2017. It initially allowed up to 30 persons per meeting. The video conferencing software initially required a G Suite account to host or initiate a meeting. However, due to the Corona Virus (COVID-19) Crisis, when more and more people have to work from home, Google started offering the services of ‘Meet’ free of cost to its users. You just need a Google account to join or host a meeting on Google Meet.

    What Is the AI Noise Cancellation Feature?

    In April 2020, Google announced that the AI-based Noise Cancellation Feature will be available in Meet for the G Suite Enterprise and G Suite Enterprise for Education customers. The new AI-based noise cancellation system filters out unnecessary background noises such as your dog barking or car horns or the scratching noise made while writing down notes and lets only your voice to be heard by others.

    Google generally starts by providing its advanced features to a small percentage of its users and then rolls out the feature for everyone based on the results and feedback. The initial idea of this project came when Google acquired ‘Limes Audio’ in January 2017. Since then, Google has continually worked on this project. The idea was to remove the distraction caused by the unnecessary background noise. These sounds may include the sound of the pressing of keys on the keyboard, the scratching noise produced when taking notes, the barking of your dog, or the sound of horns by passing vehicles. For this, the Artificial Intelligence team at Google has come up with a new noise cancellation system. The system will filter out such noises from the background

    The new AI Noise Cancellation feature, also called the ‘denoiser’, is trained to recognize various sounds that constitute as noise. The feature’s algorithm can distinctly recognize your voice between all the other noises around you. It can detect sounds such as slamming of a door, musical instruments being played, and other types of noise that are already mentioned. This feature is now available for web users as well as for the iOS and Android users. This new feature, along with the existing features, makes Google Meet one of the best video conferencing systems.

    Features of Google Meet

    Apart from this new noise cancellation feature, there are some of the other features of Meet that are listed below.

    • Host unlimited high definition video meetings.
    • Meet enables you to ‘Meet’ safely. All the video meetings are encrypted and have anti-abuse measures. This ensures the privacy of the meetings. Google claims that the private meetings are not recorded and are not used for targeting advertisements.
    • Enable up to 500 participants in a meeting and up to 10000 viewers for a live stream.
    • Live captioning is available during meetings by Google’s speech recognition technology.
    • Google Meet is compatible across all devices. You can join or host a meeting from your Desktop/Laptop or Android phone or IOS phone or IPad.
    • The screen and layout can be adjusted according to you. While Meet automatically adjusts the layout by adjusting the most active participants on the screen, you can also adjust the layout on your screen.
    • Before joining a meeting, you can adjust your microphone and camera and get a preview of how you look and also a preview of who else has already joined the meeting.
    • Direct Screen Sharing is available. The entire screen or an application can easily be shared by you so that you can share presentations and documents easily.
    • New Low Light mode is now available. Google AI has now enabled users to be clearly visible to others if they are in low light or dim-lit areas.
    • Chrome Tabs can now be shared easily. The ‘Present a Chrome Tab’ feature is now available on Meet.
    • Admins now can control the chat, Q&A and polls options. They can turn these options off if they think they are not needed.

    Conclusion

    Noise is a big factor that becomes a barrier during communication. In the situation where working from home is the new normal, Google Meet’s new feature not only tries to eradicate the barrier but also eradicate the unnecessary noises. This feature definitely gives Google Meet an upper hand along with its other features.

  • Everything You Need to Know About Retarget Marketing

    Marketing is a vital aspect for a business, a business can only survive when proper marketing is done. Marketing has to be done continuously, it will only boost your business when you are continuously visible in front of the public. Through online marketing, you might be able to attract a lot of traffic to your website but if you are just dependent upon the earning from advertisements on your website, that traffic means nothing to you.

    If your visitor is not converting into your customer, that traffic is just a group of people and they are not bringing any kind of profits to your business basically that traffic is just useless. To convert those viewers into your customers, you need to give in something, you need to remind them what they need and what you can give, again and again. In this article, we will talk about Retarget Marketing, so let’s dive into it.

    What Is Retargeting?
    Advantages of Retargeting
    Limitations of Retargeting
    How Does Retargeting Work?
    Best Retargeting Platforms
    Tips for Retarget Ads

    What Is Retargeting?

    Ever wondered why you see ads of a product you just visited the website of, on other websites? This is because they want you to remember them again and again. Advertisements are not there just to tell you about the products, their purpose is to remind you of the product again and again. When you see the ad, you might not notice it but it fits in your subconscious mind and whenever you are buying the product, you will more likely to buy that brand only. So, retargeting works the same way. When someone visits your website but forget to check out due to some circumstances, you can target them again and show your ads to them. This will bring that customer back to your website and generate a lead for you. You can even show that the price of your product is reduced to attract people, this is how retargeting is done.

    Advantages of Retargeting

    • Potential Customers: Retargeting helps you to reach potential customers. The system automatically recognizes the potential customer. Although the system is not accurate all the time, it will still give a great result identifying the potential prospect.
    • Brand Awareness: When people will see your ad on other websites, again and again, it will increase your brand awareness. More the people know about you, more the people share about you.
    • Generate leads: When the potential prospect see your advertisement many times a day on every other website, they will come back to your site. There is a very strong possibility that anyone who wants to buy some product will go for the brand they have been looking at all day.
    • Cost Effective: Retargeting gives a great ROI. Most of the people who really are in need of some particular product will get influenced by your ad. So, you will earn much more than you will spend on retargeting advertisements.
    • The Second Impression: You might not get the second chance to impress your crush, but can definitely impress your prospect in the second chance. If you think your website does not impress people and let them know the real power of your product, then you can show it in a better way in the retargeting ads.

    Limitations of Retargeting

    • Creepy: Your retargeted advertisement might feel creepy and annoying when people will see it again and again. Creepy in the way that not all people understand technology, so when they will see your retargeted ad, they will assume their privacy is at risk. And it will annoy people when you show the same ad again and again.
    • Time Consuming: If you don’t want your prospect to get annoyed by your ads, then you will have to create so many advertisements, which is both, expensive and time-consuming.
    • Waste of Advertising: These ads will be shown to the people who already bought your product too. So, your happy customer may start hating your brand.

    How Does Retargeting Work?

    Probably the most important question. Retargeting works as the system collects enough data to retarget the same user again. You can go to any retargeting service and pay them to do this for you. When someone will visit your website, they will show your ads on their platform. However, some information might be needed, but the companies still do not put their hands into any sensitive user data. Therefore, there is nothing to worry about when you see some ads on websites or Facebook or any other platform.

    Best Retargeting Platforms

    Some of the best Retargeting platforms are:

    • Google Adwords Remarketing
    • Facebook Remarketing
    • ReTargeter
    • SiteScout
    • Twitter
    • Criteo
    • Outbrain

    Tips for Retarget Ads

    • CTA: Call to action is as important in marketing as air is to us. Include some CTA in your retargeting ads.
    • Coupons: Provide coupons to the people who visited your website but didn’t buy anything. This might attract people as the reason for not buying the product, could be its price.
    • Potential Customers: You can retarget the visitors who spend a lot of time on your website. They might be interested in your product.
    • Stop Ads: Stop showing those ads which are not performing well. These ads can cause negative results.
    • Animated Ads: You can and you should use the animated ads to grab people’s attention.
    How to Run Retargeting Ads on Facebook

    Conclusion

    Retargeting is one of the most important parts of the internet today. This was the most innovative internet technology ever. The important thing to remember is that retargeting doesn’t need too much data and it definitely will not touch any of the private data of the user. You can choose any of the services out there, Google and Facebook are the best in this field though.

    FAQs

    What is the purpose of Retargeting?

    Retargeting helps in reminding your potential customers about your brand even after they left your website.

    Is Retargeting advertising effective?

    Retargeting advertising is said to be very effective and it is said to perform 10 times better than a normal display ad.

    Is Retargeting paid advertisement?

    Retargeting is a paid advertising strategy.