Remote working has become the latest trend in corporate culture. More and more companies are adopting remote practices and to do that they need to build a knowledge base.
For instance, in remote work, you can no longer depend on being able to interact with your departments physically in case of a situation. So it becomes very important that companies that hire remote working employees have a centralized database of knowledge. This lowers risk and dependency on individuals since you can no longer communicate with them in person.
A knowledgebase makes it easier for new employees to get up to speed and provide a consistent response to customers.
So does this mean every company has a knowledge base? Unfortunately, the answer is no. Many companies try to skip this step because they think they’re too busy to create one.
Kbee extends Google Drive to create a professional knowledgebase that will work for you and your employees. Your team can always find the answers they’re looking for without depending n someone else. In addition, your customers can also find the answer to their queries through this database.
All you need to do is provide all the content relevant to your company and employees on Docs. Kbee does the rest of the work for you by storing and publishing your content in a searchable space, which can be accessed by you, your employees, and customers.
Kbee Dashboard
Kbee will reflect whatever changes and edits you make to your content so that you can use your Google Drive as a Help Center, Wiki, or a Knowledgebase.
Use powerful text search across all of your content so your users can find the answers they’re looking for as quickly as possible. No one has to spend more time digging through Drive for relevant information.
Collaborate seamlessly
Extend Google Drive into a professional database without compromising on the collaboration and authoring experience. Articles can be created, amended and published directly from Google Drive. You and your team can update your knowledge base without learning a new system entirely.
Kbee allows you to collaborate with your team and customers
Keep things secure
Ensure that your content is accessible to relevant people, organizations and groups by using Kbee’s out-of-box access management tools. These management tools let you share information with your employees and customers securely.
Align with your brand
Make your database look and feel like an extension of your brand by customizing the logo, domain, layout, theme, and color.
Do more with Google Drive
You basically have the ability to create and transform Google Drive folders into a searchable database for all the relevant parties with Kbee. To do this, you simply need to create a Google Drive and Kbee will publish the articles directly to your knowledge base.
Kbee – Pricing
$0 Freebie Plan (1-Year Free Pro Access)
$0/yearly
Features
1 Admin User
3 Spaces (Separate Knowledge Bases)
30 Articles
Unlimited Viewers (Page Views)
Unlimited Article Authors
Advanced Search
Basic Analytics
Codeblocks
Customizable Themes
Embeddable Image & Video Support
Custom Domain
Hide from Search Engines
Password-Protection/Secured Access
One-Year Access To The Software For Free
One-Year Upgrades/Updates Of All The Above Features
Absolutely. Kbee can use a pre-existing Google Drive folder and automatically turn content in that folder into a functional site.
Can I use Kbee for an internal Knowledge Base?
Yes! You can use Kbee for your internal knowledge base. You can easily lock down your Kbee space so it is only accessible by your team, company, or individuals you choose.
Does Kbee support videos?
Yes. Simply add a YouTube link into your article on Google Docs and Kbee will render the video on your knowledge base
Does Kbee support custom domains?
Kbee supports custom domains on the pro and business tiers
Does Kbee optimize my content for SEO?
Kbee is fully optimized for SEO. Kbee automatically generates meta tags, sitemaps, and robots.txt. Articles are statically built and served from a CDN optimized for search engines.
What should I do after my Free 1-Year Pro plan expires?
After your Free 1-Year Pro Plan expires, you can upgrade to any of the future plans at Kbee at the best available discount, excluding any enterprise plans.
Conclusion
Kbee is simple to use, looks good, and it’s easy to search and combine all of the access controls you have set up for your Google Drive. Kbee’s search uses Algolia AI, a search engine that specifically shows you relevant content instead of hundreds of search hits.
Another unique feature of Kbee is that it has good value. It has a single monthly charge rather than per user.
Kbee is an excellent example of the simple yet innovative initiative that is being driven by remote working practices. So sign up for Kbee now!
Google and Facebook play huge important role in every users life. Google started as a search company, but now provides more than 50 services, from e-mail and online document production to mobile phone and tablet apps. Strong financial results from Google reflected the rapid growth in general and in Google’s popularity. Some of this success was due to a shift in publicity spending to the Internet and away from conventional media such as journals, magazines and the television industry. Facebook is the most widely used social media platform in the world, with more than 700 million worldwide users. A small group of individuals were first and foremost associated with the same interests behind the construction of the site. It was not long before the website opened to people all over the country and then around the world, resulting in the expanded user base today.
Google and Facebook has threatened to stop its service in the Australian market if a new law governing its relationship with news publishers go ahead.
Reason why Google and Facebook are deciding to pull out of Australia
Google & Facebook faced a backlash from Australian business community
A new law is being passed down where major tech giants are to pay news that appears in search or shared on their platforms.
The proposed law would require Google and Facebook to have commercial agreements with every news organization or to enter a forced arbitration.
The regional director stated that if this version of the code became law, they would not have any real choice but to end Google Search in Australia. While Facebook sated it would block links to new articles in its popular news feed. Both companies have suggested optional alternatives rather than mandatory codes that the Federal Government has not approved.
The tech giants must have felt strong when they were backed up by the US authorities and called on Australia to cancel the legislation proposed.
But to this Australian Prime Minister Scott Morrison said that they would not respond to threats.
In Australia, both businesses make immense profits, but condemn their limited amount of tax. Facebook Australia reported receiving nearly $674 million in 2019 from Australian advertisers, but paying less than $17 million. Google did well, $4.3 billion in 2019 and less than $100 million is paid.
If the services come to an end could it really affect people?
Experts and industry representor’s suggest that if tech giants would fulfill their threats the millions of consumers would face impact from irritation, to even more inaccurate details and to possible health risks.
Small companies depending on Google ad words promotions to locate people will also become unsure.
In 2018 a writer for wired magazine spent three months just using Bing exclusively and concluded it worked fine almost every time. But when it came to finding specific articles he struggled because the techniques he had learned for search using Google didn’t deliver.
Google also powers services like Gmail, google maps and YouTube among others. It wouldn’t just affect the ability for people to search but also other apps linked to Google as google is seen as an essential to many consumers.
Could this set a global precedent?
Australian Senator Rex Patrick asked Google that it’s going to worldwide and are they going to pull out from every market? But, including Facebook, Google and other impacted companies are headquartered in the United States. And the US government, at least its previous administration, urged Australia not to ‘stretch’ the new rule, warns that it has long lasting negative consequences.
Google has left the country before due to the local laws but in different scenario.
Since a 2010 row on suspected Chinese hacking in which it stopped censored search results for Chinese users, Google has been largely not available in mainland China.
In Europe, a controversial new EU rule on copyright says that search engines and news aggregators should pay news sites for links.
Google and France stuck an agreement
Editors in France agreed with Google this week on how it could work. But only a handful of such agreements with exceptional French newspapers have been signed – making them somewhat different from the much more rigorous Australian ventures.
Google & Facebook were asked to pay more tax by Australian Government
Alternatives of Google
Bing – The default Microsoft Edge search engine is the second biggest after Google, but in spite of being around 11 years old, it only has 3,74 percent of the web traffic in Australia.
DuckDuckGo – This search engine is known to be ‘anti google’ and does not collect personal data and claims to use 400 sources to return search results
Swisscows -Family friendly, 2014 launched search engine that filters pornographic and abusive search outcomes. Also, personal information is not kept
Ecosia – It notes that ‘every search with Ecosia literally removes 1 kg of CO2 from the air.’ Launched in2009, it provides 80 percent of income to NGOs.
Yelp – Australian search engine that deals with local companies including restaurants, doctors, beauty salons and bars
What does Australia want Google and Facebook to pay?
It is undecided just how much money is at stake. The proposed legislation includes consultation and arbitration, leaving the issue unresolved–if Google cannot negotiate with a news agency, a judge would determine what ‘fair’ means. Yet the government has said it needs “fair” fees to news organizations, which in the last 15 years saw a three-quarter decrease in print advertisement revenues. In comparison, digital advertising has increased significantly on major platforms including Google and Facebook.
Conclusion
The media titan Rupert Murdoch, who owns News Corp, was born there. Australia is an involved media industry. His networks, including public broadcasters like ABC News in Australia, will benefit from this new law. After 2014 the budget of ABC has been decreased by hundreds of millions of dollars and reduced programs. Local Newspapers have been hurt in the demise of advertising, there are more than 125 regional news outlets online earlier this year, leading to hundreds of job losses. And local newspapers have also lost coverage.
FAQs
1.What are the issues between Google and Facebook with Australia?
Google will disable its functions if Australia forces its new laws on Google and Facebook which requires them to pay local companies for sharing content.
2.What are the changes in laws did Australia make?
Australia is on its course to strike a deal with Google and Facebook where its required for them to pay local publishers and broadcasters for sharing content.
3.How many Google users does Australia have?
Australia has 83.6% traffic originating from Google. Around 20.23 million users use Google.
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Alphabet, Inc. is a holding company, which engages in the business of acquisition and operation of different companies. It operates through the Google and Other Bets segments. The Google segment includes its main Internet products such as ads, Android, Chrome, hardware, Google Cloud, Google Maps, Google Play, Search, and YouTube.
The Other Bets segment consists of businesses such as Access, Calico, CapitalG, GV, Verily, Waymo, and X. The company was founded by Lawrence E. Page and Sergey Mikhaylovich Brin on October 2, 2015 and is headquartered in Mountain View, CA.
Alphabet Inc. is an American multinational conglomerate headquartered in Mountain View, California. It was created through a restructuring of Google on October 2, 2015, and became the parent company of Google and several former Google subsidiaries. The two co-founders of Google remained as controlling shareholders, board members, and employees at Alphabet. Alphabet is the world’s fourth-largest technology company by revenue and one of the world’s most valuable companies.
The establishment of Alphabet Inc. was prompted by a desire to make the core Google business “cleaner and more accountable” while allowing greater autonomy to group companies that operate in businesses other than Internet services. Page and Brin announced their resignation from their executive posts in December 2019, with the CEO role to be filled by Sundar Pichai, also the CEO of Google. Page and Brin remain co-founders, employees, board members, and controlling shareholders of Alphabet Inc.
Alphabet – Logo and its Meaning
The Alphabet logo uses the language of visual symbols to explain the differences between the companies, Google and itself. In comparison with the Google logo, it looks more serious, like a grown-up in comparison with a teenager.
Logo of Alphabet
Alphabet – Founder and History
Founders of Alphabet
On August 10, 2015, Google Inc. announced plans to create a new public holding company, Alphabet Inc. Google CEO Larry Page and Sergey Brin made this announcement in a blog post on Google’s official blog. Alphabet would be created to restructure Google by moving subsidiaries from Google to Alphabet, narrowing Google’s scope.
In his announcement, Page described the planned holding company as follows:
Alphabet is mostly a collection of companies. The largest of which, of course, is Google. This newer Google is a bit slimmed down, with the companies that are pretty far afield of our main internet products contained in Alphabet instead. Fundamentally, we believe this allows us more management scale, as we can run things independently that aren’t very related.
Page says the motivation behind the reorganization is to make Google “cleaner and more accountable and better”. He also said he wanted to improve “the transparency and oversight of what we’re doing”, and to allow greater control of unrelated companies.
Alphabet still keeps Google’s stock price history and trades under its former ticker symbols. Its website domain is abc.xyz (xyz was introduced in 2014). When asked about the new name, CEO Larry Page said that it was chosen because the alphabet is the building block of language, one of the most important innovations. He also said that it is the core of how the firm indexes with Google Search.
On December 3, 2019, Page and Brin jointly announced that they would step down from their respective roles, remaining as employees and still the majority vote on the board of directors. Sundar Pichai, the CEO of Google, is to assume the CEO role at Alphabet while retaining the same at Google.
Alphabet – Mission
Alphabet’s mission statement says, “Empowering great entrepreneurs and companies to flourish. Investing at the scale of the opportunities and resources we see. Improving the transparency and oversight of what we’re doing. Making Google even better through greater focus.“
David Drummond – Senior Vice President of Corporate Development
Eric Schmidt – Executive Chairman
Barnaby James – Principal Software Engineer
Alphabet – Subsidiaries
Few of the main subsidiaries of Alphabet are Google, X, Sidewalks Lab, Waymo, Calico, Verily, Fitbit, Deepmind, Wing and Firebase.
Alphabet – Business Model
Alphabet, Inc. is a holding company for Google and several other firms formerly owned by Google. The corporation operates two reportable business segments:
Google – Consists of various Internet products, including Search, YouTube, Maps, Commerce, Ads, Android, Cloud, Apps, Chrome, and Google Play, as well as hardware products such as Chromebooks, Chromecast, and Nexus. This segment accounts for the vast majority of Alphabet’s revenues.
Other Bets – Consists of various operating segments that the company deems “not individually material” (do not meet certain quantitative thresholds). These include the companies Access/Google Fiber, Google Capital, Calico, Verily, Next, GV, and X, and other initiatives.
Alphabet has one primary revenue stream, online advertising from third parties. It is divided into two main categories:
Performance Advertising – Creates relevant ads that users click, resulting in direct connection with advertisers. Most of the third parties pay Alphabet when a user engages in the ads.
Brand Advertising – Increases users’ awareness of advertisers’ offerings through video, images, text, and interactive ads that play across different devices. Alphabet helps third parties display digital videos and other ad types to specific audience groups for their marketing campaigns.
Alphabet revenue for the twelve months ending September 30, 2020 was $171.704B, a 10.74% increase year-over-year. Rest of the years’ trends are :
Year
Amount
Percentage Change From Last Year
2019
$161.857B
+18.3%
2018
$136.819B
+23.42%
2017
$110.855B
+22.8%
Alphabet – Investments
Alphabet has made 11 investments. Their most recent investment was on Jul 15, 2020, when Cityblock Health raised $53.5M.
Date
Organization Name
Round
Amount
Jul 15, 2020
Cityblock Health
Series B
$53.5M
Jun 26, 2020
Oscar Health
Venture Round
$225M
May 7, 2020
Lime
Venture Round
$170M
May 7, 2020
Sidewalk Infrastructure Partners
Series A
$400M
Mar 2, 2020
Waymo
Venture Round
$2.3B
Aug 14, 2018
Oscar Health
Corporate Round
$375M
Jul 9, 2018
Lime
Series C
$335M
Jun 14, 2018
SpinLaunch
Series A
$40M
Jan 24, 2018
XtalPi
Series B
$15M
Nov 15, 2017
UnitedMasters
Series A
$70M
Alphabet – Acquisitions
An analysis of the company’s investments in 2017 suggested that it was the most active investor in that period, outdoing the capital arm of Intel and also its own best customer. Alphabet, Inc. acquired seven of its own capital-backed startups in the 2017 financial year, with Cisco second having acquired six of the company’s previous investments.
Flatiron Health, a startup founded by two former Google employees and backed by Alphabet, Inc., announced that it was to be acquired by health conglomerate Hoffmann-La Roche for $1.8 billion. The company provides electronic medical records and analysis to identify improved treatments for oncology patients
Growing Regulatory Risks – Alphabet formally acknowledged the government’s antitrust probe earlier this year, but it isn’t just U.S. federal law enforcement officials taking a harder look at Alphabet’s business practices. In addition to FTC and DOJ investigations, a coalition of state attorneys general are participating in an antitrust probe of the company. In Europe, Alphabet has faced record fines in recent years for antitrust violations, and the European Commission, the EU’s antitrust regulatory body, recently opened an investigation into Google’s data collection practices, and may include data related to local search services, advertising, ad targeting, login services, web browsers, and others, according to Reuters.
A recent Wall Street Journal investigation found that contrary to some of the company’s claims, it routinely intervenes in search results, even favouring the results generated by big businesses such as eBay over smaller ones. Any such activity is likely to draw the attention of regulators, as well.
Shoring Up Growth, Profits – For the third quarter, Alphabet posted a mixed earnings report that revealed better-than-expected revenue, but a hit to its earnings — earnings per share came in at $10.12 versus estimates of $12.42. One reason for that miss, as noted by RealMoney’s tech columnist Eric Jhonsa, was accelerating operating expense growth, along with spending on R&D, sales and marketing and other expenses. It also recorded a net loss in its equity investments last quarter, posting a loss of $1.53B loss versus a $1.38B gain in the third quarter of last year.
Alphabet’s reputation for secrecy often works against it when its updates to investors are mixed. After its first quarter earnings call, for example, Alphabet’s stock hit the skids for weeks — partly owing to management’s lack of clarity in explaining its missed quarterly revenue and how it might have been affected by changes to its ad products. Meanwhile, investors have expressed frustrations that Alphabet doesn’t break out YouTube revenue, although it’s been long presumed to be a top driver of ad revenue growth for Google.
Sceptical Employees – Alphabet is still one of the most sought-after employers in Silicon Valley. But a vocal contingent of its workers disagree with the company’s policies and direction. For instance, Pichai navigated Google through a worker revolt last year over Project Maven, a contract with the military to analyse drone footage. (Google did not renew the contract.)
Alphabet Inc., the parent company for the search engine Google, will look to become just the third US-listed company to enter the $1 trillion market cap club in 2020. The stock will need to rise by about 8% between now and the end of 2020 to join this exclusive club. It isn’t going to be an easy task for the equity, especially if earnings growth slows as analysts project.
The company has already made some interesting pivots heading into 2020. Most notably is at the very top, with Sundar Pichai the CEO of Google also becoming the CEO of Alphabet, taking over the position for co-founder Larry Page.
Google CEO Sundar Pichai says the company has offered a competitive platform that has lowered prices advertisers, giving consumers more choice, according to prepared remarks the executive made ahead of Wednesday’s hearing before the House Antitrust Subcommittee.
“A competitive digital ad marketplace gives publishers and advertisers, and therefore consumers, an enormous amount of choice,” Pichai stated. “For example, competition in ads — from Twitter, Instagram, Comcast and others — has helped lower online advertising costs by 40% over the last 10 years, with these saving passed down to consumers through lower prices.”
Living in a dynamic era where speed and transformation is the key to victory, the call for better technologies comes into being. The most notable example of such a transformation is Digitalization. Digitalization means using digital technology in business models to generate income and value-producing opportunities. It is a process of shifting towards digital business. Digitalization can be seen in every segment. Digitalization is a mechanism for transforming all the sectors across the Globe.
Digitalization in common terms means the way people socialize i.e., the movement of interaction through analog technology(phone, mails) to Digital ones(e-mail, chats, social media). The increase in digitalization has impacted various business activities, including firms’ business models(BM). Digitalization has put stress on companies to exhibit on their prevailing strategy and examine innovative business opportunities at the early stages.
Value creation, value delivery, and value capture are the main aspects of any business. Thus, a combination of these features to create a system that delivers more value for both consumers and industry is termed as business model innovation.
Digitalization and Business Model Innovation Components
Digital technology affects business and its various components in the business that are listed below:
Digitalization & Value Creation
Value creation refers to offering customers what they want that is customized services and products as per their preferences. Digitalization allows companies to revise or extend their products and services through IoT. Digitalization also helps in increasing customer value and reducing transaction costs. It lets companies create novel offerings.
Digitalization & Value Delivery
It illustrates how activities are employed to deliver the insured value. This includes delivery resources such as- support staff, online monitoring systems, etc. Digital business models require developing new capabilities. New business models require updating operational activities and processes for Global distribution. Companies need to develop scalable platforms that utilize modularity to deliver effectiveness and efficiency.
Digitalization & Value Capture
The value capture model is related to revenue and economic viability. Digitalization helps in enhancing internal processes that facilitate the firm to improve cost efficiency. It enables increased revenue streams. It has some negative impacts that are new and increased risks related to business innovations.Most of the models rely on leveraging digital connectivity to expand globally rather than on the physical movement of the good and fixed investments in the market.
Developments contributed to the rise of innovative business models:
Connectivity
Integration of people and businesses through digital technology is reducing the cost of acquiring data by enabling software features to deliver services to customers. The number of people connected to the internet is rising incredibly, while the number of connected devices is estimated at 21 billion by 2020.
Data Analytics and AI
Speedy advancements in data analytics and artificial intelligence are enabling companies to gain valuable insight into the global business and customers through the flow of data. This will give rise to employment for data analytics.
Digital Platform
The digital platform is fueling more than thirty percent annual growth in e-commerce, which is expected to reach $1 trillion by 2020. The concentration of buyers, sellers, and products on digital platforms lessens the cost of acquiring the customer base.
Industry 4.00
The new era of industrialization with advanced manufacturing capabilities such as- 3-D printing, advanced robotics, digital prototyping, and factory management systems are boosting productivity up to 30 percent and reducing the cost of labor.
Protectionism & State Capitalism
Protectionist barriers such as- tariffs, new procurement rules, and others are increasing the cost of cross-border trade. The increasing economic nationalism is forcing businesses to rethink their physical presence.
Connected & Mobile Consumers
Consumers are increasingly connected digitally. The rising popularity of pay-as-you-go business models is increasing for goods such as- automobiles, agricultural equipment, and aircrafts engines. These changes are altering demand and setting expectations for the products as well as services.
The emergence of New Business Models In Digital Markets
In digitalization, businesses interact with consumers through various web-based interfaces. The platform allows direct interaction with the end-users. It becomes challenging to classify the entire company into a specific type as digitized companies as they have more than one business line.
Multi-sided Platforms
Platforms that allow end-users to exchange and transact while leaving liabilities towards customers. Example- Uber, Airbnb, Amazon Marketplace, Facebook, Google, UberEATS.
Resellers
Businesses that acquire products from suppliers and resell them to buyers. In such a case, resellers decide the price of products. Example- Alibaba, Spotify, Tencent’s music distribution, Netflix.
Vertically Integrated Firms
Businesses with the ownership of suppliers integrate the supply side of the market. Example- Amazon e-commerce, Xiaomi, Huawei.
Input Suppliers
Suppliers of intermediary products use in production processes of goods or services in other firms. Example- Intel, Tsinghua Unigroup.
Cross Border e-Commerce users(millions)
The New Business Models
These business models take benefit of the technological developments that make it less expensive to reach customers and provide services. The following models are leading among companies that are succeeding in the new era.
Cross-border Servitization
Manufacturers relied on the physical selling of products, but due to rising trade barriers, it becomes hard to increase the market size. Thus, by focusing more on delivering digital services, manufacturers are generating new growth opportunities. The growth of IoT and advanced data analytics are driving this trend. Rolls Royce Totalcare program is one of the examples of servitization.
Asset Light Market Entry
Increased digitalization provides greater digital connectivity, Global IT platforms, and all aforementioned makes it easier for companies to enter new markets with fewer investments. For example, Xiaomi uses platform based partnerships. By teaming up with local E-commerce company- Flipkart, it entered the Indian market. By offering low-cost phones, Xiaomi captured 11 percent of India’s smartphone market with a sale of $1 billion in two years.
Global digital Systems
Global Digital Business ecosystems deliver the most reliable technology, featured products, and accelerate commercialization. Google android provides functions such as tools for managing workflow and coordinated manufacturing operations.
Global Personalization
Technology is helping companies to deliver personalized experiences through digital platforms directly to customer’s connected devices. Example- Starbucks has tuned AI algorithms to personalize offers, rewards, and recommendations to its customers based on their purchased history.
The big data market is becoming a growing area of cognizance throughout the diverse end-use industries. The big data market helps industries to manage their important data hence, permitting businesses to manipulate huge chunks of data efficiently. Data mining today is extremely important for companies, as the world has shifted online. With the help of quality data regarding consumers, their wants and needs companies can ensure a quality success rate.
Corporations with the help of the big data market get efficient and become exceptional in coping with it, in the end, increasing the big data analytics market in retail becoming valued at $4.43 billion in 2019, and is calculable to achieve $17.85 billion through 2027, registering a CAGR of 20.4% from 2020.
Manufacturers steadily spend money on R&D for growing their company’s statistical data to deliver good services. Big data market vendors are predicted to pay attention to mergers & acquisitions and mission investment ascribing to generation development and complex ecosystems. The big data industry report entails big data market players walking the game, a number of which can be as follows
North America emerged as a major Data market industry accounting for more than 30% of the full sales proportion in 2015. The emergence ofthe big data market has given an array of possibilities to numerous agencies to control treasured information circulation and remodel it into widespread information. Europe is likewise predicted to witness a full-size increase over the following 9 years due to the fact the administrative and authorities sectors emphasize a growing range of on enhancing operational performance.
The Big Data Market Analysis by Region
Asia Pacific is predicted to outperform the global data market with CAGR exceeding 17% over the forecast period. North America will guide the path for the duration of 2027. Regionally, North America attributed to almost two-fifths of the global market analytics in retail in 2019, and is anticipated to preserve its dominant proportion through the Adoption of AI .
Big data analytics market research in retail companies is forcing the marketplace boom in this province. On the other hand, the Asia-Pacific place is envisioned to paint the quickest CAGR of 23.5% from 2020 to 2027.
The adoption of cloud-enabled global data analytics in retail software programs , growth in recognition of speedy net connectivity, ever developing cell phone penetration, and growing recognition of e-trade organizations are the foremost things that propel the boom in this region.
Big data market trends are valued at $4.99 billion in 2018 and is said to reach $61.42 billion by 2026, this will make Big Data a Service which is a cloud-based total framework and which will give statistics answers to firms on their demand. The education & improvement section is predicted to witness an exponential boom over the forecast period.
As firms make investments closely in analytics tools, staff, and understanding for greater desirable enterprise decisions, the want for powerful education gets an upward thrust to well shape and examine information for green company decision-making.
The Global Big Data And Business Analytics
The Global data market in Hardware
The hardware phase accommodates server, garage, and community devices. The community device phase is predicted to witness an increase at a CAGR exceeding 20% over the forecast period. This is ascribed to the reinforcement of a new community protection paradigm ensuing from the growing emphasis on greater suitable protection necessities worldwide.
The global data market size is also anticipated to witness a healthy growth over the subsequent few years because of the elevating name for hybrid and public clouds, which is predicted to strain the need for a greater acceptable global data market size over the imminent years.
Additionally, the server phase is also anticipated to flourish over the following nine years. The global data market size is anticipated to be the quickest developing software program phase with a CAGR more than 15% over the forecast period.
This is mostly attributed to the growing name for customers to get admission to information as and whilst required, which has drastically ended in a push for cellular information also it is predicted to preserve the very best CAGR of 23.1% from 2020 to 2027.
Organizations collect and shop data with the intention to extract quality statistics from ancient data to gain better insights. This is performed for the purpose of analyzing and making particular decisions, which helps in improving operational efficiencies, threat mitigation, and rate reduction. Understanding the cap potential of big data & analytics, numerous sectors have started out deploying the same throughout their systems.
India came another step closer to Atmanirbhar Bharat from a technological aspect as it plans a new alternative to reduce the dependency of consumers on the global tech giants. These have progressively undergone analysis for alleged unjust practices and focusing the cornering piece of the overall industry. The Play Store Alternative in India is soon to make a change in the global market.
As per recent news, Google said that while stages are permitted to utilize their own installment frameworks through the websites, or through different stores, they have to pay a 30% charge in case they decide to utilize Google Play. A few organizers and engineers named the choice unjustifiable, saying that it can hurt the market places in India.
The Start-up Founders Came Forward
Start-up founders came forward
Vijay Shekhar Sharma from Paytm, Deep Karla from MakeMyTrip, executives from PolicyBazaar, RazorPay and Sharechat are in the list of 150 entrepreneurs and start-up founders joining hands to initiate this new idea of Play Store alternative in India.
In a meeting that was held on Tuesday, the team came up with new approaches to set up a large-scale platform that will profoundly host local apps and break the duopoly market that is being played by both Google’s Play Store and Apple’s App Store, as recorded by a source from Economic Times. The developing records of founders expressed their grievances about Google’s “monopolistic” market in India home to one of the globally set up ecosystems, and discussed that whatever they have asserted was the unjustifiable and conflicting authorization of Play Store’s rules in the nation.
Their exertion comes days after a little gathering of firms which included Epic Games, Spotify, Basecamp, Match Group and ProtonMail shaped their own alliance to compel Apple and Google to make changes to their commercial center principles.
Their exertion comes days after a little gathering of firms including Epic Games, Spotify, Basecamp, Match Group, ProtonMail shaped their own alliance to compel Apple and Google to make changes to their commercial center principles.
Apps Violating Google Guideline
Violation of guidelines
This conflict started with Paytm being removed for a few hours from the Google Play Store. On this event, Google claimed that Paytm was accused of not following a few rules and regulations on its fantasy gaming promotions. Google had once already claimed that offering cash-back and vouchers alone does not violate any terms and conditions by Google.
It additionally let out a notice in its explanation that further violations will make for stricter activities. On the contrary, Vijay Shekhar Sharma has also complained that the problem lies in India’s app ecosystem. He has also added “In case that we accept this nation can assemble digital business; we should realize that it is at another person’s hand to lend a favor for the business and not this present nation’s standards and guidelines.”
Even the food apps like Zomato and Swiggy also got wrongly positioned by Google and got notified for their offer and cashback offered due to the IPL for promotional aspects of in-app games. Zomato has, however, assured that they are going to rearrange themselves according to the guidelines set up by Google and this time they are also planning to replace their latest strategy with strategy with a more exciting program within this week.
The entertainment apps too were not spared from Google’s eye. Several other firms including Hotstar have also been the victim of the guideline violation of Google Play Store.
Alternative App
Play Store alternative in India
Google says it will permit the developers to sell their services through other application stores, or websites, the businesses don’t consider this to be a viable alternative. Naidu proposed that unless the government and administration decide to interfere, there might be no other solution. According to Prasanto K. Roy, tech policy analyst, the administration’s Mobile Seva App store has over a thousand applications and 85 million downloads, yet it is uncertain among Indian clients.
Then again, having India’s own app store may not be an answer in any case. Many are giving it an eye as a kind of stop-gap. Roy also claimed that substitute app stores like Amazon App Store and Samsung’s Galaxy Store will essentially not have a similar grip as Google Play. He said it’s not simply their smaller numbers that will shield them from substituting the local stores, clients are additionally determined towards Google Play by their habit.
Google To Join With Jio
Google joining hands with Jio
Mukesh Ambani, the richest man of Asia, who runs oil-to-retails giant Reliance Industries and introduced the technology-oriented Jio Platforms has pulled in over $20 billion in speculation from Google, Facebook, and 11 other prominent investors this year.
Google has claimed that in the month of July, it will be joining hands with Jio Platforms on low-cost Android cell phones. Jio Platforms is intending to dispatch almost around 200 million cell phones in the following three years. Bloomberg previously detailed about Jio Platform’s cell phone creation plans.
Growth in the usage of Play store
A portion of the participating individuals is likewise cheerful that the administration, which has asked the residents in India to become independent to restore the declining economy, would support their development.
Google began as an online search firm, but it now offers more than 50 internet services and products from e-mail and online documentation for mobile phones and tablet computers. In addition, the 2012 acquisition of Motorola Dynamics has put it in a position to sell hardware such as mobile phones. Google’s comprehensive product portfolio and size make it one of the top four impressive companies in the high-tech market with Apple, IBM, and Microsoft. Despite these innumerable products, its original search tool remains the origin of its success. In 2016, Alphabet earned all its revenues from Google advertising on the basis of users’ search requests.
The Google Inc business model can be seen more clearly when it is divided into a few key areas:
Key Partners: Google’s key partners include Suppliers, Distributors, Open Handset Alliance, and Original Equipment Manufacturers.
Key Activities: Key activities include research and development for both the development of new technologies and features and the improvement of existing ones. Significant time is spent in the maintenance and management of large-scale IT infrastructure and products and services. Apart from this, work is done on marketing, strategy and alliances.
Key Resources: Google’s core resources will include data centers, servers and other IT infrastructure, IP as well as human resources. Other resources include patents, licenses and proprietary materials.
Value Proposition: The company aims to create value for its customers for internet search, advertising, operating systems and platforms, and the enterprise. The overreaching principle is derived from the mission statement to manage the world’s information and make it universally accessible and useful.
Channels: Channels to reach customers include google.com, Google affiliate website, and Google Ads Words. Sales and support teams are involved to reach advertisers and network members.
Customer Relationships: The channel can include sales and support services as well as a dedicated team for large customers to build customer relationships.
Customer Segment: Google has three main customers. Users who are able to organize information in a useful way using Google products and services, advertisers who have an effective way of displaying online and offline advertisements for customers and members of the Google Network and other content providers, Those who use the Ads Sense service. Other expanded segments may include mobile device users and manufacturers and developers.
Google’s Business Model Change Over The Next Ten Years?
Here are the Major Trends:
Search traffic is moving to mobile and voice. This reduces advertising revenue
Advertising is moving from traditional to digital. This increases advertising revenue.
Servers and services are moving to the cloud. This increases cloud revenue.
Supporting-based tools are ecosystem coalescing. The effect is… complicated.
AR / VR. Google’s bet is on phone-based VR.
The magnitude of trend 2 surpasses the magnitude of trend 1, so Google’s advertising revenue will continue to grow indefinitely.
Trend 3 is all the opposite. The main question is whether they can hold on to Amazon and Microsoft, and if not, can they build a fairly profitable business from third place. Strategically, they are unlikely to make major changes to their cloud strategy until they exit the market entirely, which seems impossible.
Trend 4: The instrument, is an interesting one. This is an important new market for Google which, in the best case, outperforms other tech companies in profits. This is their best chance to build a huge new profit center. The Google device is well-positioned to win the competition. They have better AI than Amazon and Apple, they have a phone that Amazon doesn’t, and they have a successful speaker device, which Apple doesn’t. However, things can change rapidly, such as Amazon launching a successful phone.
It is also unclear how big the market will be. Google’s system, which makes phone calls on your behalf, hints at the size Google sees in this market: Vishal. If Google is able to use AI to transact with humans, then a whole host of tasks will be automated and the value will be very high. This would be so disruptive that they would have to carefully consider the social consequences. But it represents another revenue source with advertisements. On the other hand, if accessories remain merely a technological toys, then Google won’t really lose anything. Like trend 3, it is all upside down.
Trend 5 has no upside or downside for Google. If it turns out Google is right, then AR / VR will not be a significant revenue source for anyone. If they are wrong, some other company will get rich. This is a big trend in the industry but one Google is staying away from most.
So overall, Google’s big business model shift will be a new AI-based device and services ecosystem. This is his big bet for the coming decade
Google’s Other Products
Google Other Product
Some of Google’s other basic products include:
Google News: The service started in 2002 as an automated service, which summarizes news items from multiple websites.
Google Fiber: The Google Fiber Project began in 2010. The plan was to build an ultra-high-speed broadband network in some US cities. Kansas City was chosen as a pilot project, and the project was completed in 2012.
Google Phone and Android OS: Google launched Android, a mobile phone operating system in 2007. Google acquired the OS as open-source software and allows developers to use software development kits to develop applications. Google also released a phone called Nexus One.
Google Chrome: Google Chrome was announced in 2008 as an open-source web browser. Google Chrome OS was launched in 2009 as a Linux-based operating system. The OS only supported a web browser, which is used to log people into their online Google accounts.
Google Goggles: This is a mobile application for Android and Apple iOS. It is used for image recognition and image-based searches. The application can identify historical sites, scan business cards and even solve riddles.
Google launched the ‘Shopping’ tab to enable users to flip through the products and direct them to the merchant websites or e-commerce platforms when searching for products to buy in June 2020. Similar to the News and Image tab on Google, the shopping tab allows users to seamlessly control their search by putting necessary filters and browsing the desired product through listing on different websites. Google has collaborated with e-commerce players such as Flipkart,Paytm Mall,Myntra, Koovs, etc., to join the company’s shopping tab initiative.
“We are always exploring options to help consumers find the products they want to buy more quickly and efficiently from local merchants,”
The Google spokesperson confirmed the latest initiative in an email response claiming that the feature will facilitate customer online shopping more efficiently from the local merchants as well along with e-commerce players. Reportedly, Google has collaborated with the leading e-commerce platforms including Flipkart, Snapdeal, Myntra and Paytm Mall on board in their latest project.
Besides, the search giant also intends to tap the SME space from local Kirana stores (like JioMart) to expensive art collection stores whose merchants are not necessarily listed on the e-commerce players’ websites. The ongoing talks between Google and retailers both big and small will help the search giant understand the country’s shopping trends. These local merchants need not necessarily list on platforms like Amazon or Flipkart.
Another Google spokesperson said, “ They (Google) will partner with retailers of all sizes. It can tell the user where the product is available, is it available online, etc. For now, this service is being provided free of cost.”
Through Shopping Tab, Google lists products through its ‘product listing ads’, the Shopping tab will give users a lot more control. For instance, users can filter the product they are looking for based on price or any other attributes such as price, seller, delivery, department, colour, shape, and so on…, while also getting more details of the product by going to the ‘details’ page.
Google Shopping Tab allows users to filter Products
The most popular search engine operating company, Google was functioning the Shopping tab in 30+ countries when last reported in June 2020. On the merchant side, anyone with a product feed can plug into Google’s merchant centre to be listed on the shopping tab. On the user side, the tab has also seen high rates of engagement, largely due to the specificity that product search allows filter by attributes. With 80-85 million online shoppers, India is an important market for Google.
Google Funding And IPO
The company got its first financing from Sun Microsystems co-founder Andy Bectolsham. The company had financed 100,000 US dollars before the incorporation. Page and Brin tried to sell their website for 1 million US dollars in 1999 because they thought it was distracted by the work of their PhD. They went away and went to secure $25 million in funding from major investors. Among them, Cleaner Perkins Kaffield and Biers along with Venture Capital companies like Secucau Capital were included. The company’s IPO was five years later. 19, 605,052 shares were presented at $85 per share on the August 19, 2004 IPO of Google. Morgan Stanley and Credits were underwriters for Suisse Deals and an online auction system was also prepared for the sale of shares. The valuation of Google at IPO was $23.1 bn. Sales were worth $1.67 billion and by 2014, the company’s market capitalization was then worth $23 billion, which increased to $397 billion.
The company has secured around $36.1 mn in funding:
Date
Name of the Funding Round
Funding Raised
June 1, 2000
Funding Round
$10 mn
June 7, 1999
Series A
$25 mn
November 1, 1998
Angel Round
$1 mn
August 1, 1998
Angel Round
$100 K
The company retained control of most shares. There were mistakes that the IPO will impact the company’s culture through the impact of the company, such as a sudden millionaire situation of shareholder pressure and many officers on paper. The founders addressed these concerns and assured potential investors that the company’s culture will remain intact. To ensure that it is continuing, the company has a designated main culture officer. This role is served by the director of human resources and its purpose is to ensure that culture and methods are developed and maintained and be kept right for the original values that form the company’s base. Over the last few years, there were concerns and suggestions that the company has lost a bad way of anti-corporate thinking and has also given some allegations about sexuality and age. However, none of them turned out to be true.
Google Interesting Facts
The name of Google is taken from Googol, which is equal to the number 1 after 100 zero (1 x 10 ^ 100).
The original name for the backrub search engine was until Sergey Brin and Larry Page Google’s URL Google, Inc.
Google registered its domain on September 15, 1997.
Google’s URLs are often misspelled. For example, the user queries of Google, often become www.gooogle.com, www.gogle.com, and www.googler..com, however, all of them are owned by Google, Inc.
According to the 2013 PU Research Center survey, most Internet users (about 56%) have to use Google to find information about themselves
The Google search technology is called PageRank.
Withholding a dominant 91.94% market share, when last reported in 2021, Google is the biggest search engine.
Google has an enviable 24.4 million followers on Twitter.
Google turned out to be unreachable for 5 minutes on August 16th, 2013. It was found that on that specific time interval, global internet usage saw a fall of 40%.
We all know Google has a Twitter account. But do you know Google’s first tweet? You would be surprised that the first tweet that came from the colossal search engine operator was: “I’m feeling lucky” in binary code.
Google has made its homepage available in 80+ languages.
Google’s revenues mostly come from the advertisements it features. It drew 89% of its revenue from advertisements in 2014.
King of Online Search: Google is the undisputed king of the online search engine division. It processes about 2% of world questions.
Huge Market Share: Currently, Google has a 28% share in the worldwide desktop searches market.
Invincible: So far, no competitor has come close to challenging its position, let alone its market share in the search engines.
Largest Traffic Generator: Every month, this powerful brand generates over 1.2 billion hits. It is the largest traffic generator and has a clear advantage over its competitors such as Bing, Yahoo, Baidu.
High Revenue: The huge revenue of $65 billion (2017) that Google has gained through various partnerships with various sites has ensured its growth.
Adaptability: Google has successfully adapted mobile and Android technologies, giving Apple the ability to compete directly with the iPhone
Google’s Weakness
Reputation is being affected as users and governments feel that they do not up to their social corporate responsibility.
For example not paying enough tax on profits. The social network site Google Plus has failed and will be shut down. The main income is from advertising revenue. This can be a problem if advertisers decide to cut their costs.
Dependence on the Internet
Minimal physical presence
Google’s Opportunity
Wearable market: In November 2019, Google acquired Fitbit for $2.1 billion to compete with Apple and Samsung in the attractive and growing wearable (smartwatch and fitness band) market.
Android OS: The most important opportunity for Google is its noticeable efforts in Android operating system provisioning. This has strengthened their chances of competing directly with Apple iOS.
Google Glasses and Google Play: Google is set to market its newly launched Google Glasses and Google Play. This can boost the progress and development of Google.
Cloud computing: With its storage and cloud solutions, cloud computing can play a significant role in Google’s marketing enterprise. In January 2018, Google introduced a new digital store, which provides cloud-based software to all organizations. Correspondingly, the company also launched Mobile Iron, Inc., To integrate its Orbitra Commerce platform with Mobile Iron’s app distribution, security, and analytics capabilities.
Non-advertising business model: Google needs to start a diversification process and aim to create a non-advertising business model accordingly. There is a need to further enhance adaptability by committing to more commercial transactions. This will ensure permanent revenue
Google’s Threat
Market Shares Decline: According to data gathered from Emarketer, Google’s US digital advertising revenue is expected to see a decline in market shares. It was 38.8% (2017), 37.2% (2018). The reason for this is the increasing competition from Facebook, Amazon, Instagram, and Snapchat for advertising market share.
Gender Bias: A Google memo published by its employer James Damore has sparked a strong debate on the issue of gender bias and free speech in the company, highlighting its diversity policy.
Change Of Information: China has drawn a lot of criticism over its alleged cooperation with China on the search engine project (Dragonfly) by the censors. Antitrust controversy: Google has been involved in antitrust disputes for years with US and EU lawmakers. Anti-EU antitrust regulators fined EUR 5 billion which Google has sought to challenge.
Censorship Policy: Google has not managed to protect itself from backlash over its censorship policy. Many whistle-blowers have started leaking about its political, and ideological leanings.
Competitors: Google is the primary threat from its rivals Facebook and Amazon. Both competitors are slowly joining up with Google. Their new features and increasing popularity can take the headlines away from Google.
Google’s SWOT analysis shows the strengths, weaknesses, opportunities, and threats of the largest online search engines. The popularity of Google allows it to enjoy huge profits.
The search engine keeps growing every year and keeps improving its technology. If Google addresses its weaknesses and threats, no other competitor can outperform or match this company.
FAQs
Who created Google?
Google was created by Larry Page and Sergey Brin.
Who is Google CEO?
The CEO of Google is Sundar Pichai.
What is Larry Page’s net worth?
Larry Page’s current net worth as estimated by Forbes in April 2022 is $111 bn.
What is Sergey Brin’s net worth?
The net worth of Sergey Brin is $107 bn.
What is Google known for?
Google is a multinational conglomerate that is known for the creation of the world’s most popular search engine platform.
What year was Google founded?
Google was founded in 1998, on the 4th of September.
Will companies like Google, Facebook, Amazon, Microsoft fail?
The future is highly uncertain and especially in the business world, where in one minute you can lose the glory of years. The business owners whether they are big or small has to be on the edge you never know when the fate turns and your billion dollars company scums to ground. Companies fail when they fail to adapt to the changing markets. Well, today we are going to discuss the business uncertainty issue by taking the examples of few big daddy’s of the business industry. Well, if we ask any amateur to name four world famous companies and trust me 99% folks will name Google, Facebook, Amazon, and Microsoft. These four companies are very famous and it’s hard to not know about them.
“The point is, you can’t keep doing the same thing and expect it to keep working. We had to do something different, but the really hard question was, What is it? We made plenty of mistakes along the way to answering that question, but the most important thing we identified was that we needed to know more about our customers and what problems they were really trying to solve in their businesses–even if they didn’t neatly fit into an existing category of ours.“ – Michael Dell
But, have you ever wondered which of these four multi nation brands will fail first and what will be the factors behind the fall down of these big sharks. Okay, so there are mainly two main grounds which will decide the success of any company. The two criteria points to examine the fall down are:
The number of talent retention and the success rate of the employees.
The revenue generation and method of revenue.
So, on the ground of these two major factors let’s examine which organization will fall first individually.
Google is dominating search engine since many years. Right now there is no strong competitor for Google.
Okay, on the grounds of employees retention and attracting the talent, Google has been the top company since 2003. The Google is the best talent attractor when it comes to large public companies. It has been the #1 Public company for over a decades. Google is still holding its foundation as a top company to work. From about 5000 employees in 2005 to about 70,000 in 2017, it is amazing that Google is able to maintain its top position with respect to quality of the hires. The companies who are able to over power Google are Uber and Airburn. That’s only because they are unicorns and it is easy for them to hire/ retain employees.
Google Revenue Source
The regular source of revenue for the Google will be the income generated from the advertisement and YouTube. The Google AdSense is the hub of advertisement and every blogger or website designer go for advertisement on Google only. To be honest, YouTube is very steady, so on the grounds of income Google is way more stable. Similarly, Google is also taking control over smartphone market, PC market with their Google Pixel and Chromebook. They are not relying on only-ads anymore. So, I guess it seems difficult that Google will fall.
Facebook has been a top company for about seven years now. During 2007–20011, the talent index at Facebook was identical to Google. Right now Facebook is the second best public company when it comes to talent attraction. But recently few changes in the Facebook talent index decrypted as they are losing some good talent to the unicorns. So, this is interesting to see the talent shift in Facebook headquarters, but still, Mark has few tricks up his sleeves to prevent this downfall.
Facebook Revenue Source
Facebook does not make any hardware so the major source of Facebook income is the advertisement and the information of their users. Facebook mainly relies on a single product that only works if it can retain its userbase of billions of people.Many other social media platforms like Instagram, Quora, Medium & Twitter are becoming popular. If it looses users on its application due to cases like Cambridge Analytica and privacy issues, it will be difficult for Facebook to survive.
Amazon is also ranked in the top ten company list and is ranked #3 among public companies for talent index. Although there was a tight tussle between Google, Facebook, and Amazon a few years back, the order now seems settled. Amazon comes ahead of other public companies like Linkedin, Salesforce, Apple, and Workday.
Amazon Revenue Source
The company earns their revenue from buying and selling. Amazon has a unique business model. Amazon shares have been in pretty good condition recently due to their new addition to grocery shopping and new product such as echo. The CEO Jefferson also become the richest person in the world beating the Microsoft CEO this year. That tells the stable economic condition of the company. With smart phones/e-commerce/prime/AWS, Amazon will likely to survive.
Microsoft is a HUGE company ! It’s twice as big as Google when it comes to the number of employees. It has been around forever. Right now Microsoft’s talent index is not in the same league as the other companies mentioned here. The inflow of talent at Microsoft is very different compared to Google/Facebook/Amazon. Microsoft was ranked in the top ten until 2010. From then, there has been a steady decline in talent. It is currently ranked #47. Microsoft has clearly lost the cool factor that it had during the last decade.
Microsoft Revenue Source
Microsoft has few big brands under their name. They earn income from computers, phones, and corporate solution, and to be the clear demand of these products is going nowhere in the near future. So, Microsoft is safe here and they are competent enough to change their approach as per the situation demand. It is very less likely to fall since it has its revenue spilt over various products.
Conclusion:
To be honest above mention all company are highly stable in their grounds and they have reached the position, where they are safe. There might ups and downs within these four companies, but in near future, they are going nowhere.
Students and instructors are bound to stay home due to lockdown imposed because of COVID-19. All the schools, colleges and institutes are ordered to remain closed during this lockdown. The closures of schools and colleges has led to the disruption of classes. It also affects the earning calendar of many educational institutions. To the rescue, YouTube India has added content to give students informative time during the lockdown.
Many school and college students have started learning from various online learning platforms. Many teachers are conducting online lectures for students through video conferencing apps. Many students are also subscribing to the carious online courses so that there is no disruption in their studies.
Today, as almost 91% of the students are out of school across the world, edtech startups across the world are gearing up to make up for the lost education. A similar trend can be noticed in India, where the current lockdown is forcing students to for apps designed by the edtech startups.
Many Edtech platforms in India have been noting a hike in its user. Most of the users engagement across platforms is for test prep and skill development and more. For instance, BYJU’s, an online Indian edtech platform, has noted a 150% surge with 6 Million new students.
YouTube India to provide Free Learning Content
In order to help students and teachers to learn better online, Google-owned video platform YouTube India has launched a learning destination YouTube Learning Destination which will showcase useful and high quality learning content by education-focused creators on YouTube. The platform will assist students, parents and educators in finding relevant and high quality learning content on YouTube.
YouTube India has launchedYouTube Learning Destination to provide curriculum learning for students and also support general skill-building for students. YouTube Learning provides resources that offer learning based on the curriculum of students so that there are interruptions in continuing education in lockdown also. It is useful to students that need to keep their academic needs and opted to learn online.
The YouTube Learning Destination is a separate section within the YouTube app itself. This section combines learning content from education-focused creators. In a blog post, Google India highlighted that section will contain various resources that fulfill all learning needs, including curriculum-relevant topics in Physics, Math and Biology, Chemistry and so on.
Google India’s blog added ,“So whether a student is studying for a test or wants to learn a new skill, or are just curious about the world, the YouTube Learning Destination is a handy resource to provide overall curriculum learning for students or general skill-building.”
Google also added items related to creativity, such as photography and arts. Most of them are skills that students want to enhance. These added features occurred to help students use their time at home. Students can hone their skills and discover new learning through this added feature.
Besides this, the platform will also include study hacks, tactics and content for developing language skills and interest-based content like photography, yoga, culinary skills and many more. The platform is currently available in English and Hindi. However, YouTube is also looking to add content from other Indian local languages like Marathi, Tamil, Bengali and Telugu among others.
Meanwhile, Google is also looking to bring more schools on board and promote remote education. Besides this, Google is also providing free access to the premium features of Google Meet to extend its video-conferencing capabilities to all G Suite.
It has extended premium features of G Suite for education customers, across the world, until September 2020. It allows students and educators to conduct video conferences up to September 2020. The premium version can host up to 250 participants in a single video conference. This method gives excellent help to educators who struggle with their students’ needs.
Google India offers Free Services to promote ‘Teach from Home’
To help teachers transition to remote learning in India, Google has partnered with FICCI Arise. Google has trained more than 250 schools across 23 states in India, where the tools are being used. Besides this, Google is also providing training and tips through the ‘Teach from Home’ hub. The platform is also available in Hindi, along with Chinese, Japanese, Turkish and more languages.
The ‘Teach from Home’ hub would also answer queries like “setting up and teaching with and without video, keeping students engaged with discussions and virtual whiteboards, staying in touch with other teachers by sharing teaching resources and even making the teaching sessions accessible to children with special needs by implementing voice typing and closed captions.”
Teacher approved Applications
Apart from this, Google has also launched a teacher-approved kids section in the Play Store. It existed to ensure the safety of kids who use several applications. It also assures that the contents are appropriate to the users. It is because the apps approved by teachers also give assurance to parents their kids are learning appropriate content. It is also a great validation to prove that children may consume them.
The company also released books that help children learn with entertainment. This way, children can educate themselves even in a lockdown situation. The company makes sure that the kids will only take in useful information. This resource has been built with UNESCO as central resource for teachers.
The kids’ section came out early from its supposed release late this year. The primary reason for its earlier launching is because of the ongoing pandemic. This action took place to provide education to kids in the middle of this testing time. Even the children’s books from MoHFW and Chota Bheem reading app Bolo will also help kids understand the measures which are to be followed during this Corona lock down period.
You have a running blog, with a decent number of visitors. But still not getting the Google AdSense approval to earn even after working too hard on your blog? Then read the whole article, this one is for you only. Before starting, the first thing you need to understand is that blogging is all about patience, creation, and quality. If you have just started the blog, having 5 or 10 posts on it, and expecting a great profit from it, then my friend, you have to wait a lot. Google can either approve an AdSense account in just a few days, or it may take months to get the approval. But if you are still not getting AdSense approval after waiting a lot, then this article here can help you out.
You should read and make sure that your content is not inappropriate in terms of Google. You can check out their list of terms here, where you will also get to know which content niche is allowed to get AdSense approval and which are not. However, if you have selected inappropriate niche, then don’t panic, just mold your niche, and start writing according to their terms from now on.
Check Your Organic Traffic
You may be getting high traffic on your website, but it doesn’t really count if it’s coming from social media. Check out how much organic traffic you are getting on your page. Or in simple words, how much visitors you are getting from Google search or other search engines. If the organic traffic is more than 1000 or more in a month, then you can get the AdSense approval.
Work On The Quality
Everyone says that if the content quality of your post is good, then you will eventually get higher traffic, a better Google rank, and AdSense approval. But you have to take care of the appearance of your website too. All Google cares about is the visitor’s experience. If the visitor does not like the website, then he/she will press the back button instantly, and Google takes it in a very negative way. So, make your blog look good. If you’re not a very creative person in designing, then hire a freelancer to do it for you.
Include The Important Pages
Links to the important pages of StartupTalky
Pages like About Us, Contact Us, Privacy Policy, Disclaimer Pages, etc. are very important for your blog. Google does not approve blogs without these pages as they have your contact information, information about the blog, what your website is about and what data do you collect from this website, etc. Moreover, place them in a visible area of your blog, it will be good for your blog. If possible, include the link to these pages in the menu bar or footer of the blog.
Number Of Content Is The Queen
Content is the king, but the number of posts is the queen in blogging. You have to make sure to have at least 15 to 20 posts on the website, before applying for AdSense. Google will check the number of posts you already have on your blog and judge your website according to them. Also, include at least 450 words in every post.
Note- If you can build a lot of good backlinks, then there is no problem, the number can be reduced. But if you are a beginner, then you will have to post at least 15 to 20 posts.
Google’s Demands for AdSense Approval
Original and articulate content.
Valuable and useful content.
The theme of the site should be great looking.
Minimum of 18 years of age.
The site should comply with the policies of AdSense. Hence, check the terms and conditions.
Eligibility for applying for AdSense
Apply with high level domain.
Apply with a new domain.
You should be the owner of the domain.
The quality of the content should be very good and worthy.
The age of the domain owner must be at least 18 years or above. If the domain owner is underage, then the parents or legal guardian can apply using their account.
The domain should fulfill the requirements of the AdSense policy .
The domain age of operation should be atleast 6 months or more.
Check the supported language, as AdSense doesn’t support all language. Hence, before applying make sure to check availability of the primary language which you want in your website.
Conclusion
Please be patient if you are new to blogging. Blogging is a never-ending school. You will experience some good things, some amazing things, and some really-really terrible things. But if you do not let it break you at the beginning, then blogging will make you a real fortune.
If you still not getting your approval, then try this trick. Tell your blogger friend about the traffic on your blog. Ask him/her to let you use his/her ad code which is given by Google. Furthermore, Paste this code to your website. Now the final step is, when your website starts giving good response, then share the profit with your friend. This is a good etiquette to do that. It will be a win-win situation for everyone. Do let us know in the comment, how was this article. And share your story of getting an AdSense approval.
Yash Taneja
