Google just introduced AI Mode, its most potent search function to date, to Indian users.
This experimental tool, which will be available in English through Search Labs starting from 24 June, is reportedly meant for individuals who want better responses to more complicated questions, such as how to keep two hyper youngsters entertained indoors, compare devices, or plan a trip.
Supported by Gemini 2.5 and integrated into Search, AI Mode combines Google’s search infrastructure with sophisticated AI reasoning to split down user searches into subtopics and delve deeper into the web.
Adding more Fun to Google Search
According to Google, early adopters are already utilising AI Mode for things like product comparisons and travel planning, and their enquiries are two to three times longer than standard search queries.
It’s not limited to written searches either. Because AI Mode is multimodal, users can ask questions by speaking or even by taking a picture. In India, where more people use Google Lens than elsewhere in the world, that is really helpful.
If a user has an unfamiliar plant? AI Mode will identify the species and provide information on how to maintain it, including where to put it in his house. All he needs to do is to click a picture of the plant and upload the same by adding a question – how to take care?
The user can express exactly what he wants, with all its details, and access the appropriate web content in a variety of formats by using AI Mode. This helps expand the types of enquiries individuals can ask, generating additional potential for content discovery.
Users Already Enjoying the Latest Features
Google reports that early adopters of the tool, which has previously been tested in the US, are asking far longer enquiries than they typically do, indicating a noticeable change in the way people choose to search.
They are posing well-thought-out, real-world queries and anticipating intelligent responses rather than merely inputting brief keywords and assembling the answers themselves.
Even though it’s still in the experimental stage, this function feels familiar because it’s integrated into Google Search. The system will just provide conventional search results if it is unsure of its AI response.
According to Google, the purpose of this India launch is to identify what works and what doesn’t, then use user feedback to improve the function. Google claims that AI Mode goes beyond AI Overviews, which has more than 1.5 billion users worldwide, by offering deeper reasoning and real-time content discovery.
Users participating in Search Labs can now access AI Mode on iOS and Android devices through the Google app. This is the ideal moment to try searching in a more organic manner or to ask a challenging question.
Search engine optimization is a constantly evolving process and requires regular monitoring and analysis to ensure that your website is performing well in search results. Keyword rank tracking is an essential part of this process as it helps you understand how your website is ranking for specific keywords and phrases. By tracking your website’s search engine performance, you can identify opportunities for improvement and make necessary changes to your content and strategy.
The market is flooded with a variety of keyword rank tracking tools, each offering different features and capabilities. These tools provide detailed insights into your website’s search engine performance, including keyword rankings, backlinks, and competitors’ data.
In this blog, we will be discussing the best keyword rank tracking tools available in the market. These tools will help you track your website’s performance, identify keywords that need more attention, and optimize your content to improve your search engine rankings. Whether you’re a small business owner, marketer, or SEO professional, these tools will provide valuable insights to help you achieve your SEO goals. So, let’s dive in and explore the top keyword rank tracking tools for SEO.
The Top Keyword Rank Tracker Tools Are Listed Below:
Mangools is an affordable and accessible SEO toolset that provides keyword research, rank tracking, and SERP analysis. Its leading tool, SERPWatcher, gives daily rankings, desktop and mobile tracking, and email alerts. KWFinder identifies the most valuable keywords, while LinkMiner breaks down backlinks. SiteProfiler gives domain authority insights, and SERPChecker analyzes keyword competition. Although Mangools is cheap and user-friendly, it does not offer seamless integration and has a lot fewer advanced features, including full site audits. It also contains a keyword and backlink database that is relatively smaller in size compared to the ones on Ahrefs and SEMrush. Still, the complete data with multiple tools within one subscription makes it valuable.
Keyword.com is the most Robust Rank Tracker for SEO Professionals and Agencies with Accurate Daily Updates of Keyword Searches Across Various Search Engines. Global and local tracking, mobile, and desktop rankings, competitor analysis, historical data, customizable dashboards, and utility-enhancing features like white-label reporting, API access, and automated reports are supported. Easy to use, it stands out with its pricing and use of deep SEO insights such as Share of Voice and Spyglass Verification, yet it lags in certain advanced features against giants like Ahrefs and SEMrush with the possibility of integration.
Pricing Plans
Plan
Pricing
Business
$4/month
Enterprise
Custom Pricing
RankTracker
Website
Ranktracker.com
Rating
4.6/5
Free Trial
Yes
Platforms Supported
Web, Android, iOS
RankTracker – Keyword Rank Tracker Tool
RankTracker tool helps users track keyword rankings, conduct research, and analyze competitors. Keyword discovery, historical performance analysis, rank tracking multiple search engines, including both desktop and mobile, support is provided with local tracking of competitor analysis, backlink monitoring, and technical SEO audits. This provides deep insights into ranking dynamics through SERP analysis, Google Analytics integration, and automated white-label reporting. Although the advanced features might require a learning curve, it is accessible with its user-friendly interface and fast performance. It can be overwhelming for beginners to deal with vast data, but its customizable reports and extensive toolset provide great SEO value.
Pricing Plans
Plan
Pricing
Starter
$24/month
Double Data
$59/month
Quad Data
$109/month
Hex Data
$209/month
Nozzle
Website
Nozzle.io
Rating
4.8/5
Free Trial
Yes
Platforms Supported
Web
Nozzle – Keyword Rank Tracker Tool
Nozzle is a very strong SEO rank-tracking tool. It provides very deep insights into keyword performance, competitor analysis, and SERP monitoring. Its tracking schedule is customizable and can be used to monitor keywords every hour, day, or any longer time interval. Using deep SERP analysis, rich results tracking, and sentiment analysis, will optimize the digital presence. It refines the strategy through competitor insights, keyword clustering, and automated reporting. Nozzle emphasizes the accuracy of data and user-friendliness but majorly focuses on rank tracking and not the larger SEO functionalities. Its advanced features are rich with data, although they may call for a steep learning curve among users who do not understand such complex tracking tools.
Ahrefs is one of the best keyword rank tracking tool that helps to track how a website is performing on different keywords. It provides important details including search volume, ranking position, keyword difficulty score, estimated organic traffic, and ranking URL for every keyword. It also shows you your competitor’s performance, so you can find out what opportunities do you have and how you can get an advantage over your competitors.
In Ahrefs, you have to add the project on which you are working and then choose a keyword and you’ll get to know which keywords are performing well. It shows tracking through a graph after you select a keyword whether it is high or low.
Ahrefs’ Rank Tracker Overview and Tutorial
Pricing Plan
Ahrefs offers four pricing plans: Lite, Standard, Advanced and Enterprise. Have a look at the pricing details of each package.
Plans
Monthly Price
Yearly Price (Get 2 months Free)
Lite
$99 per month
$83 per month
Standard
$199 per month
$166 per month
Advanced
$399 per month
$333 per month
Enterprise
$999 per month
$833 per month
SEMrush
Website
www.semrush.com
Rating
4.7/5
Free Trial
Available
Platforms Supported
Web
SEMrush – Top Rank Tracking Tool
Semrush is one of the most trusted online marketing tools for marketers. It is trusted by companies like Samsung, Tesla, Forbes and others. It helps to analyze and filter through search intent, Keyword analytics to analyse the competition level, Domain analytics, and Keyword gap compares your website with the competitors ranking. You can get all the data in one place, which is one of the biggest time-saving features that it provides.
Pricing Plan
SemRush offers three pricing plans: Pro, Guru and Business. You can also use it for Free, but with limited access. Have a look at the pricing details of each package.
Plan
Yearly Price
Monthly Price
Pro
$99.95/month
$119.95/month
Guru
$191.62/month
$229.95/month
Business
$374.95/month
$449.95/month
Google Search Console
Website
Search.google.com/search-console/about
Rating
4.8/5
Free Trial
Completely Free
Platforms Supported
Web
Google Search Console – Best Free Rank Tracking Tool
Google Search Console is a free tool offered by Google that allows website owners to track their website’s performance on Google Search. It provides data and insights on how Google crawls and indexes your website, as well as any issues that may be impacting your website’s search visibility.
One of the key features of Search Console is the ability to track your website’s search ranking for specific keywords, which can help you identify areas where your website needs improvement and track your progress over time. To use Search Console for rank tracking, you will need to verify ownership of your website and then navigate to the “Performance” tab to view your website’s search rankings and other performance metrics.
Pricing Plan
Google Search Console is Free to use.
AccuRanker
Website
www.accuranker.com
Rating
4.8/5
Free Trial
Available
Platforms Supported
Web
AccuRanker – Keyword Rank Tracker Tool
AccuRanker is a platform for monitoring SERP rankings. Popular with marketing agencies, eCommerce businesses, and enterprise companies globally. AccuRanker is a useful tool for tracking and analyzing the effects of your SEO efforts. AccuRanker is an efficient and precise keyword ranking tool designed for speed. AccuRanker’s keyword research database of over 24 Billion keywords enables their users to do comprehensive analysis with access to the most up-to-date information. You can compare your competitor’s website for the same keywords. If you care about your search engine rankings and tracking your progress, AccuRanker is indispensable to achieving success.
Pricing Plan
AccuRanker offers a variety of monthly plan options ranging from 1k keywords to 1000k keywords with different prices. You can save 10% when you pay for an entire year in advance. You can upgrade, downgrade, or cancel your plan at any time, free of charge. Have a look at the pricing details.
Plan
Yearly Price
Monthly Price
For 1k Keywords
$116/month
$129/month
For 1.5k Keywords
$170/month
$189/month
For 2k Keywords
$224/month
$249/month
For 3k Keywords
$332/month
$369/month
Moz Pro
Website
Moz.com
Rating
4.5/5
Free Trial
Available
Platforms Supported
Web
Moz Pro – Keyword Rank Tracking
Moz Pro provides a comprehensive set of SEO tools. By utilizing it, companies are able to boost their rankings, bring more visitors to their website, and become more visible in search engine results. A prominent feature of this is keyword rank tracking. With Moz Pro’s keyword rank tracking, you can track your website’s search rankings for specific keywords in Google and Bing, and you can also track the rankings of your competitors. This information can help you identify areas where your website needs improvement and track your progress over time.
Moz Pro also allows you to track and monitor the ranking of your website in different geographic locations and also check the ranking of your website in mobile and desktop search results. Additionally, it offers the ability to set custom alerts and notifications when your website’s rankings change, making it easy to stay on top of your search visibility.
Pricing Plan
Moz Pro offers four pricing plans: Standard, Medium, Large and Premium Plan. 30-day free trial is available. Have a look at the pricing details of each package.
GrowthBar is the top choice of SEO software tools for marketing professionals & bloggers. One of its main feature is keyword rank tracking. With the GrowthBar Keyword Rank Tracker, you can monitor thousands of keywords across multiple websites. GrowthBar takes multiple snapshots daily of the Google search engine results page (SERP) to provide you with an accurate view of your keyword rankings at all times. You can add an unlimited number of keywords and update your list as often as you’d like. This feature is suitable for any language and can provide valuable guidance to help you create an ideal SEO content strategy.
Pricing Plan
GrowthBar offers three pricing plans: Standard, Pro and Agency Plan. 5-day free trial is available. Have a look at the pricing details of each package.
Plan
Yearly Price (Save upto 17%)
Monthly Price
Standard
$29/month
$48/month
Pro
$79/month
$99/month
Agency
$129/month
$199/month
Serpstat
Website
Serpstat.com
Rating
4.7/5
Free Trial
Available
Platforms Supported
Web
Serpstat – Affordable Keyword Rank Tracking Tool
Serpstat is an all-in-one SEO platform that offers a variety of features to help website owners improve their search visibility. One of the features is keyword rank tracking. With Serpstat’s keyword rank tracking tool, you can track your website’s search rankings for specific keywords in Google, Bing and Yahoo. You can also track the rankings of your competitors and see how your rankings have changed over time. The tool provides a detailed report of your website’s ranking history, including the ranking positions, changes, and other related information.
Serpstat also offers other features such as site audit, keyword research, backlink analysis, and competitor research, which can help you identify areas where your website needs improvement and track your progress over time.
Complete Guide to Serpstat — Rank Tracking
Pricing Plan
Serpstat offers four pricing plans: Lite, Standard, Advanced and Enterprise. Have a look at the pricing details of each package.
Woorank is a website analysis and optimization tool that offers a variety of features to help website owners improve their search visibility and online presence. One of the features of Woorank is keyword rank tracking. Woorank’s keyword rank tracking tool allows you to track your website’s search rankings for specific keywords in Google and Bing, and you can also track the rankings of your competitors. You can monitor your keyword rankings against your competitors to easily evaluate your long-term SEO success. It also allow to discover which keywords bring up featured results and which ones you or your competitors are already using. It is a paid tool with free trial available and offers flexible pricing plans.
Pricing Plan
Woorank offers three pricing plans: Pro, Premium and Enterprise. Have a look at the pricing details of each package.
Plan
Yearly Price
Monthly Price
Pro
$53.25/month
$79.99/month
Premium
$133.25/month
$199.99/month
Enterprise
Custom Price
Custom Price
Rank Tracker by SEO PowerSuite
Website
www.link-assistant.com
Rating
4.0/5
Free Trial
Available
Platforms Supported
Web
Rank Tracker by SEO PowerSuite
Rank Tracker is a keyword rank tracking tool by SEO PowerSuite. You can use it to track ranks with no limit on keywords, check positions in desktop and mobile SERP results, optimize for local search, research keywords, and assess your competitors’ keywords and traffic.
It’s accuracy and volume of keyword data make it a viable alternative to popular industry-leading rank checkers like Semrush or Ahrefs. Rank Tracker is a cost-effective solution for small businesses.
Rank Tracker’s free offering is quite generous. You can use it to check an unlimited number of keywords and websites. You can measure your rankings against one competitor. In addition, you can conduct extensive keyword research.
Pricing Plan
Rank Tracker offers a free plan and two pricing plans: Professional and Enterprise. Have a look at the pricing details of each package.
Plan
Yearly Price
Professional
$299/year
Enterprise
$499/year
SE Ranking
Website
Seranking.com
Rating
4.7/5
Free Trial
Available
Platforms Supported
Web, Android, iPhone/iPad
SE Ranking – Rank Tracking Tool
SE Ranking is a comprehensive and cutting-edge SEO tool. It is simple to use and helps you maintain a successful SEO plan. Its keyword rank tracker feature enables you to monitor your rankings in all major search engines across any location, language, and paid/organic traffic. The tool allows you to add up to five competitors for tracking, as well as integrating with your Google Analytics and Google Search Console accounts.
SE Ranking not only helps track your search terms, but also analyze your website traffic, measure SEO potential, create a marketing plan in real-time, conduct website audits, monitor backlinks and much more.
SE Ranking Review
Pricing Plan
SE Ranking offers three pricing plans: Essential, Pro and Business Plan. Have a look at the pricing details of each package (Note: When you want to check rankings on daily basic).
By using any of these rank-tracking tools, you will be able to track your website’s search engine performance, identify opportunities for improvement, and make the necessary changes to optimize your content and improve your search engine rankings. For specialized SEO services in a particular niche, various SEO agencies offer tailored solutions. Ultimately, the best keyword rank tracking tool for you will depend on your specific needs and requirements, but any of the tools mentioned in this blog post will provide valuable insights to help you achieve your SEO goals.
FAQs
What is keyword rank tracking?
Keyword rank tracking is the process of monitoring and analyzing how your website is ranking for specific keywords and phrases in search engine results pages (SERPs).
Why is keyword rank tracking important for SEO?
Keyword rank tracking is important for SEO as it helps businesses to understand how their website is performing in search engines and identify opportunities for improvement. By tracking your website’s search engine performance, you can identify which keywords and phrases you should focus on, optimize your content accordingly, and improve your search engine rankings.
What are the best keyword rank tracking tools available in the market?
Some of the best keyword rank tracking tools include SEMrush, Ahrefs, Moz, Serpstat, and GrowthBar.
How do I choose the best rank tracking tool for my business?
The best keyword rank tracking tool for your business will depend on your specific needs and requirements. Consider factors such as cost, features, and ease of use when choosing a tool. It’s also a good idea to try out a few different tools to see which one works best for your business.
Can I track my keyword rankings for free?
Some keyword rank tracking tools offer a limited free version or a free trial period. However, most of the high-quality keyword rank tracking tools require a paid subscription.
Do I need to track my keyword rankings daily?
The frequency of keyword tracking depends on your business goals and requirements. Some businesses may need to track their keyword rankings daily, while others may only need to track them weekly or monthly. It’s important to find a balance that works for your business and provides you with the information you need to make informed decisions.
Can I track my competitors’ keyword rankings using keyword rank tracking tools?
Yes, most keyword rank tracking tools allow you to track your competitors’ keyword rankings. This can provide valuable insights into your competitors’ search engine performance and help you identify areas where you can improve your own website.
Can I track keyword rankings for specific regions or countries?
Yes, some keyword rank tracking tools allow you to track keyword rankings for specific regions or countries. This can be useful for businesses that are targeting a specific geographical area.
Can I check keyword rankings for both mobile and desktop devices?
Yes, some keyword rank tracking tools allow you to check keyword rankings for both mobile and desktop devices. This can be useful for businesses that want to optimize their website for both types of devices.
Creating a website is easy, but maintaining it is a big responsibility. Each website is assigned its own Google rank by certain criteria. One such criterion is to have a good number of quality backlinks.
What is a backlink?
A backlink, also known as an inbound link or incoming link, is a link from one website that points to a specific page on another website. Backlinks play a crucial role in the way search engines rank websites. When a website links to another website, it acts as a “vote of confidence” for the linked website and tells search engines that the content on the linked website is valuable and relevant.
Backlinks can be classified into two types:
Dofollow: Dofollow links are the most common type of backlinks and are used by search engines to determine the relevance and authority of a website. They pass link juice or link equity to the linked website, which helps to increase its search engine rankings.
Nofollow: Nofollow links do not pass link juice and are used to indicate that a website does not endorse the linked website.
Backlinks are Important for Several Reasons:
Search Engine Rankings: Backlinks are one of the most important factors that search engines like Google use to rank websites. Websites with a higher number of high-quality backlinks are more likely to rank higher in search engine results.
Referral Traffic: Backlinks can also drive referral traffic to your website. When a user clicks on a link to your website from another website, they are directed to your site, which can increase your website’s traffic.
Credibility and Authority: Backlinks can also help to establish credibility and authority for your website. When other websites link to your site, it is seen as a vote of confidence in the quality of your content and the authority of your website.
Branding: Backlinks can also help to improve your website’s branding. When other websites link to your site, it can increase your website’s visibility and make it more likely that users will remember your brand.
Backlink checker tools are an important part of any website owner’s SEO strategy. These tools allow users to analyze the backlinks (incoming links) pointing to their website or to a competitor’s website. With the help of backlink checker tools, website owners can identify potential link-building opportunities, track the effectiveness of their SEO strategies, and monitor their competitors’ backlink profiles. With so many backlink checker tools available online, it can be difficult to choose the best one. In this blog, we will take a closer look at some of the top backlink checker tools available and what makes them stand out.
Ubersuggest (by Neil Patel) is a sophisticated SEO application for professionals and amateur researchers, that is capable of supporting the analysis of keywords, backlink analysis, and site scoring. Great for marketers and content creators, it capitalizes on its power to boost online findability and develop content strategies.
Offering a plethora of features, Ubersuggest tackles many aspects of SEO including competitor analysis, domain suggestions, and search volume patterns. Its easy-to-use interface makes it accessible to beginners, but is also capable of professional use with high-end tools. A powerful tool to achieve SEO success, by being able to deliver practical insights.
Some of the Top Features of UberSuggest are:
Identifies content competing for backlinks, and identifies potential backlink opportunities.
Builds out of keyword generation, incorporating metrics such as search volume, competition, and seasonality.
Monitors how words(keywords) rank for a given set of time frames as well as normalized term position analysis.
Analysis of SEO health and provides targeted actionable advice on how to enhance SEO.
Reveals the keyword strategy of the competitors as well as their backlink profile to use for comparison.
Real-time keyword information for Google, YouTube, and Amazon is available for advanced keyword discovery.
Steps to Check Backlinks Using UberSuggest
Step 1: Get free access to the Ubersuggest website and sign up for an account.
Step 2: Just type the keyword or area of focus in the search box.
Step 3: Examine the reports created, such as keyword suggestions, backlinks, and site audit data.
Step 4: Include filters for more specific narrowing your search according to specified criteria (i.e., location, language).
Step 5: Use the rank tracking feature to monitor your keyword position updates over time.
Competitor analysis, Keyword tracking, and on-page SEO
SE Ranking – Top Backlink Checker Tool
SE Ranking is a full SEO engine that offers all the necessary tools needed for performing keyword and rank analysis, for performing competitor analysis, for performing website audits, and for tracking backlinks. Founded in 2013 by Valery Kurilov, it is accessible to users of diverse experience levels, from newbies to experts.
SE Ranking, known for its simplicity of use, and providing functionalities that are both numerous and powerful, includes a variety of SEO and PPC strategies. The platform is useful information to help achieve search ranking improvements, implement optimal website performance, and keep an eye on competitors in a consistent manner, which is a versatile tool that can help businesses and marketing practitioners with an online advantage.
Some of the Top Features of SE Ranking are:
Monitors Google, Bing, and Yahoo rankings on mobile and desktop, and provides data about SERP features
Track the SEO PPC of the competitor like keyword, Google Ads log up to 20 competitors.
Reveals technical SEO issues at the page and subdomain levels and outputs to remediate priorities.
Executes backlink profile analysis that allows users to formulate a better strategy for implementing backlinking tactics and to discover the backlinking activity of their competitors.
Offers local rank tracking, reputation management, and Google Business Profile integration.
Can be easy to comprehend and filter data as well as to interpret data by using an intuitive interface.
Steps to Use SE Ranking
Step 1:Create an account on the SE Ranking website. A 14-day free trial is available for new users.
Step 2:State the websites or the website you want to be analyzed (e.g.
Step 3:It is possible to not only seize the opportunity but also assess the competitive field through a shopping tool, equipped with keywords.
Step 4: In the Rank Tracker, it is determined how successful your keywords are.
Step 5: Perform audits to determine technical factors that would impact your site’s search engine optimization (SEO) health.
Step 6: Check out what your competitors are doing with the Competitor Research app.
Step 7: The meaning of “clinical data” is often used broadly to consist of information used to assist in the diagnosis, scientific treatments, treatment of illnesses, and monitoring of a patient’s condition.
Seobility is an integrated SEO tool that can optimize a website conveniently by offering several features. It grew from a free tool in 2013 to become a professional platform for freelancers, agencies and enterprises of any size. Seobility contributes to a lift in search engine rankings by providing performance tools for keyword analysis, backlinking tracking, and website analysis. Thanks to its ease of use and powerful analysis, users can strengthen their SEO plans, address technical problems, and increase internet visibility effectively.
Some of the Top Features of Seobility are:
Technical & Meta, Structure, and Content are beneficial to users in correcting meta description, internal linking, content duplication, and others.
The keyword performance of the website can be tracked by users on both desktop and mobile platforms. The tool delivers information about the search engine results page positions as well as provides suggestions for optimization, also based on a scan of on-page factors.
This capability enables the users to keep track of their link profile and the profile of their competitors. It offers comprehensive statistics for follow/nofollow links, and referring domains, and it also identifies opportunities for acquiring inbound links.
Seobility assists users in finding the right keywords by analyzing the search volume, the level of competition, and the URLs of the top-ranked web pages for a given term. This tool is essential for optimizing content strategies.
The term frequency-inverse document frequency-based tool can used to optimize the content for targeted keywords through the analysis of the content’s usage within an extended number of web pages.
Therein, users can infer competitors’ keyword and backlinks strategies, leading to the discovery of gaps and their potential for optimization.
Agencies can personalize reports with branding, which simplifies the delivery of results to clients.
Steps to Use Seobility
Step 1: Create an account on the Seobility website
Step 2: Plan redesigned GNS3 Landfill Baker, Timberson, and Burton reference maps.
Step 3: To perform an audit to identify technical problems and to get a recommendation for optimization.
Step 4: Track keyword rankings by entering relevant search terms.
Step 5: Take advantage of backlink analysis to understand your backlink profile as well as your competitor’s backlink profile.
Step 6: Definitions of newly introduced terms and an evaluation of their effectiveness in steering traffic are given.
Pricing Plans
Plan
Pricing
Premium
$50/month – 14 day free trial
Agency
$200/month
Linkody
WEBSITE
WWW.LINKODY.COM
Rating
4.8
Free Trial
Yes
Best For
Backlink monitoring and management
Linkody – Top Backlink Checker Tool
Linkody is an advanced backlink monitoring tool. It helps business and SEO professionals manage their link profiles effectively. Launched in 2012, it enables real-time tracking, detailed reporting, and deep analysis for easy link management. It is useful for optimizing the link-building campaigns of users so that they track gained or lost backlinks and assess the quality of links in order to achieve better search rankings. With its intuitive interface and automated insights, it simplifies backlink monitoring, making it a valuable asset for marketers, agencies, and website owners aiming to enhance their SEO performance and online visibility.
Some of the Top Features of Linkody are:
Provides new and lost backlinks in real time to notify users about their link profile.
A great competitor backlink checker that allows you to check competitors’ strategies of backlinks, which will help the user get a link-building opportunity.
Automatically generates and submits the disavow list to Google to make it easier to disavow bad backlinks.
Assess the quality of backlinks through metrics Domain Authority and Spam Score.
White-label reports with tailored data visualization for clients or stakeholders.
Backlink changes will be sent through alerts to be updated on time.
Google Analytics, Moz, Ahrefs, and Majestic are some of the deep insights connected with this tool.
Steps to Use Linkody
Step 1: Create an account on the Linkody website. A free trial may be available for new users.
Step 2: Enter the domain to be monitored.
Step 3: Monitor your backlinks through the dashboard, status (active or broken), and then the quality of backlinks.
Step 4: Research a competitor’s backlinks and establish potential opportunities from your link-building strategy.
Step 5: Find toxic backlinks and utilize the automated disavow feature to keep your backlink profile healthy.
Step 6: Offer customizable reports with insights to clients or team members.
Pricing Plans
Plan
Pricing
Webmaster
$14.90/month
Advanced
$24.90/month
Pro
$49.90/month
Agency
$99.90/month
Agency XL
$153.90/month
Serpstat
WEBSITE
SERPSTAT.COM
Rating
3.9
Free Trial
Yes
Best For
Improve your website’s visibility and search engine rankings
Serpstat – Top Competitor Backlink Checker Tool
Serpstat is an all-rounded SEO and marketing platform that could help boost web presence through such powerful features in one place, starting from original keyword research to the comprehensive module of keyword, competitor, and backlink analyzing site-auditing capacities. Serpstat is all-inclusive so it finds its application on any scale as it provides various insights to ensure better search results and fine-tune digital strategies. This helps marketers, agencies, and businesses better optimize their SEO efforts with an easy-to-use interface and a data-driven approach to staying ahead in the ever-competitive online landscape.
Some of the Top Features of Serpstat are:
The Serpstat keyword database is enormous and covers more than 7.53 billion keywords, thus giving its users the ability for a thorough keyword analysis.
Enables users to carry out their analysis of competitors’ activities, including keywords and backlinks.
The site audit tool of Serpstat reviews the site’s performance, identifying technical issues such as broken links and duplicate content. It provides actionable insights to help optimize a site for overall SEO health improvements.
The rank tracking feature enables the user to check how their website has performed for some specific keywords during a period.
Agencies can create reports that are customizable and include logos. This will be of great use in presenting data to clients professionally.
Steps to Use Serpstat
Step 1:You create an account on the Serpstat site. Free trials may be given to brand-new users.
Step 2: Add any website or websites to be analyzed by you.
Step 3:Using the keyword research tool, you can find relevant keywords and evaluate their potential.
Step 4: Use competitor analysis options to understand the strategy of competitors.
Step 5: The site audits will point out all technical problems found, along with suggestions for improvement.
Step 6: The rank tracking option can be used to see how keywords perform over time.
Pricing Plans
Plan
Pricing
Individual
$59/month
Team
$119/month
Agency
$479/month
Semrush
Official Website
www.semrush.com
Rating
4.7/5
Free Trial
7-Days
Best For
Generating high-level backlink reports and domain summaries
Semrush Backlink Checker Tool
SEMRush is an incredible tool for the purpose of backlink checking. It has many services available for a content marketer to use from. Semrush provides various graphical and tabular summaries of your backlink profile: ranging from industry, country, top-level domain to attribute, type, anchor text and authority score. You can monitor various competitor websites and get comprehensive data about the links.
SEMRush is quite an expensive tool. Yet it can be considered as a quality for money product. SEMRush provides the results from the database of more than 160 billion backlinks.
Some of the Top Features of Semrush are:
Allows the comparison between the backlink profile of multiple pages.
Enables the user with the service of domain-specific ranking-based keywords.
Helps in keyword research.
Allows easy access to the backlink profile and its management.
Steps to Check Backlinks Using Semrush
Step 1: Visit the Semrush website and sign in to your account. If you do not have an account, create one by clicking on the “Sign Up” button.
Step 2: Once you have logged in, click on the “Backlink Analytics” option from the left-hand side menu. In the search bar, enter the URL of the website you want to check the backlinks for.
Step 3: Once Semrush has finished analyzing the website, it will generate a report of all the backlinks pointing to the website. You can analyze the result and make your backlink strategy.
Step 4: Now use the filters available in Semrush to view specific types of backlinks, such as dofollow or nofollow, backlinks from a specific domain, etc.
Pricing Plans:
Semrush offer three pricing plans that includes Pro, Guru and Business. Pricing details of each plan is given below:
Plans
Monthly Price
Yearly Price (Save upto 17%)
Pro
$119.95 monthly
$99.95 monthly
Guru
$229.95 monthly
$191.62 monthly
Business
$449.95 monthly
$374.95 monthly
Majestic SEO
Official Website
www.semrush.com
Rating
4.7/5
Free Trial
7-Days
Best For
Generating high-level backlink reports and domain summaries
Majestic – Backlink Analysis Tool
Majestic SEO is a backlink analysis tool that has been providing valuable insights into website backlink profiles since its inception in 2004. The tool was founded by Alex Chudnovsky and has since become a go-to resource for SEO professionals and online businesses.
It provides a thorough analysis of the number, quality, and type of backlinks a website has. It gives users a clear understanding of their backlink profile. This information is crucial in determining the health of a website’s backlink profile and identifying areas that need improvement.
Features of Majestic SEO
It tracks the history of backlinks and allows you to monitor changes and keep track of your link-building progress.
It has a historical link index that provides access to millions of backlinks.
The Site Explorer feature allows you to explore and analyze the backlink profiles of other websites.
Provides a detailed analysis of the context of backlinks, such as the anchor text, target page, and source page.
It uses the Trust Flow and Citation Flow metrics to determine the quality of backlinks.
Provides a detailed analysis of the backlinks of a website, including the number, quality, and type of backlinks.
Steps to Check Backlinks Using Majestic SEO
Step 1: The first step is to create an account with Majestic SEO. Click on the sign up for free button to create an account with Majestic. You can purchase any paid plan depending on your needs. It provides a 7-day money-back guarantee, so If you’re unsatisfied then you can cancel your subscription with a full refund.
Step 2: Once you have an account, log in and enter the URL of the website you want to analyze. After entering the URL, wait for a while to fetch the details of the website.
Step 3: Majestic SEO will display a detailed analysis of the backlink profile of the website, including the number of backlinks, the quality of the links, and the types of links. This information is useful in understanding the nature and purpose of backlinks and identifying potential link-building opportunities.
Pricing Plan:
Majestic offer three pricing plans that includes Lite, Pro and API. Pricing details of each plan is given below:
Plans
Monthly Price
Yearly Price
Lite
$49.99 per month
$41.67 per month
Pro
$99.99 per month
$83.33 per month
API
$399.99 per month
$333.33 per month
Rankwatch
Official Website
www.rankwatch.com
Rating
3.7/5
Free Trial
Offers Free Backlink Checker Tool
Best For
Conducting a detailed backlink analysis of any website including competitors
Rankwatch – Free Backlink Checker Tool
Rankwatch is another great backlink checker tool which is completely Free. It provides a detailed report for any of your submitted URLs. The user needs to just enter the URL and the detailed report on the backlink profile will appear. This includes parameters like no-follow and do-follow backlinks, link acquisition trend, referring domains, anchor text, backlinks distribution, etc. Plus, you can view past data as well. Additionally, Rankwatch also provides other SEO tools like keyword rank tracking, website analyzer and mobile-friendly checker.
Some of the Top Features of Rankwatch are:
The Backlink Overview dashboard gives you a summary of your backlink profile.
Track the number of unique referring domains linking to your website and get detailed insights.
Allows competitors’ backlink analysis reports.
Obtain the Anchor Text report to see all of your backlinks’ related anchor text.
Step 1: First of all you need an account with Rankwatch. This is a paid service, but they do offer a 14-day free trial. You can use your Gmail to log in and access the free trial.
Step 2: Once you have an account, you need to add your website. You can do this by clicking on the “Add Website” button on the dashboard.
Step 3: Enter the URL of your website and click on “Add Website”. This will take you to the next step where you need to verify your website ownership. There are two methods to verify website ownership, either through Google Search Console or by uploading an HTML file. Choose the method that works best for you.
Step 4: Once you have verified your website, you can monitor your backlinks. To do this, click on the “Backlinks” tab on the dashboard. You will see a list of all the backlinks to your website.
Step 5: It allows you to filter and analyze your backlinks. You can filter the backlinks by date, status, and type. You can also check the link authority, link quality, and anchor text of each backlink.
Pricing Plan:
Rankwatch Backlinks Analyzer tool is completely Free to use.
A widely used link checker utilizing one of the biggest backlink databases
Ahrefs Backlink Checker Tool
Ahrefs is a powerful backlink checker tool that allows users to analyze the backlinks of any website. With Ahrefs, you can see the number of backlinks pointing to a website, the quality of those links, and the top referring websites.
You can also use Ahrefs to analyze the backlinks of your competitors, identify link building opportunities, monitor the quality of your own backlinks, and keep track of changes to your backlink profile over time. It has a lot of filters and advanced options to sort, filter and analyze backlink data. Ahrefs also provides a Domain Rating (DR) and URL rating (UR) which can give you an idea of the quality of the backlinks. Additionally, Ahrefs also provides other SEO tools like keyword research, content analysis, and rank tracking.
Some of the Top Features of Ahrefs are:
Monitoring the growth and declination of backlink profiles.
Allows the user with the option of getting detailed breakdown reports on targeted competitors’ backlink profiles.
Allows the user with a keyword searching facility.
Also enables the user with the facility of a website authority checker.
Steps to Check Backlinks Using Ahrefs
Step 1: Go to the Ahrefs website and log in to your account. If you don’t have an account, sign up for an account by choosing any plan that suits your needs.
Step 2: Once you’ve logged in to your account, then navigate to the Site Explorer tab in the Ahrefs dashboard. Type the URL of the website you want to check backlinks for in the search bar and press enter.
Step 3: Ahrefs will generate a report that contains information about the website, including backlinks. Scroll down to the “Backlinks” section and you will see a list of all the backlinks pointing to that website.
Step 4: Now click on each backlink to see more information about the linking website, Domain Rating (DR), the number of referring domains, and the anchor text used. You can use the filters to show only do-follow backlinks or backlinks from specific domains.
Pricing Plan:
Ahrefs backlink checker is a premium tool not available for free of cost. They don’t have the option of purchasing a single tool. Instead, the whole toolset is available at a single price. Ahrefs free backlink checking tool is limited to some limit. The pricing plan starts from $99 per month.
BuzzSumo is a leading backlink analysis tool that was founded in 2014 by Henley Wing and James Blackwell. Companies such as Hubspot, 99designs, and GetApp have used BuzzSumo to gain valuable insights into their online presence and optimize their content marketing efforts.
This innovative tool provides a comprehensive overview of the most popular and shared content across various platforms such as Facebook, Twitter, and LinkedIn. Its ability to analyze backlinks and provide insight into the quality and relevance of these links. This information is crucial in the world of search engine optimization (SEO), as backlinks play a significant role in determining a website’s ranking in search results.
Features of BuzzSumo
You can compare your backlink profile with your competitors, and get a better understanding of your online presence relative to others.
The tool analyzes the quality of the links based on factors such as relevance and authority.
It provides a detailed overview of the websites linking to a user’s website, the number of links, and the domains linking to the site.
Provides a breakdown of the anchor text used in the backlinks that helps you understand the context in which the site is being linked to.
Analysis of the domain authority of the websites linking to your site, and give an idea of the impact of this on the search engine rankings.
Real-time alerts to receive notifications when new backlinks are added.
Steps to Check Backlinks Using BuzzSumo
Step 1: Go to BuzzSumo’s website and log in to your account or sign up for a 30-day free trial. You can use your Facebook account or email address to sign up for the account.
Step 2: Once you’re logged in, enter the URL of the website you want to check backlinks for in the search bar.
Step 3: After hitting the “search” button, BuzzSumo will display a report of the website’s backlinks. The report will show the number of backlinks, their source, and the domain authority of each source.
Step 4: You can sort the backlink report by the number of backlinks, domain authority, and the date the links were first discovered. You can also filter the results to show only the most authoritative backlinks.
Pricing Plan:
BuzzSumo offers a Free plan and three pricing plans that includes Pro, Plus and Large. Pricing details of each plan is given below:
Plans
Monthly Price
Yearly Price (Save 20%)
Pro
$99 per month
$79 per month
Plus
$179 per month
$139 per month
Large
$299 per month
$239 per month
SEO SpyGlass
Official Website
www.seospyglass.com
Rating
4.0/5
Free Trial
Not Available
Best For
A tool that can cover all aspects of backlink analysis
SEO SpyGlass Backlink Checker Tool
SEO SpyGlass is a backlink checker tool that allows users to analyze the backlinks of any website. It provides detailed information on the backlinks such as link URL, anchor text, the page rank of the linking page, and more. It can help to identify the backlinks that are potentially harmful for the website and take action to remove them.
SEO SpyGlass also allows you to compare your backlink profile with that of your competitors. It also provides a Domain Rating (DR) and URL rating (UR) which can give you an idea of the quality of the backlinks.
Additionally, SEO SpyGlass also provides other SEO tools like keyword research, competitor analysis and more.
How to Use SEO SpyGlass
Some of the Top Features of SEO SpyGlass are:
A large collection of current and active backlinks.
Compare up to 5 websites’ backlinks simultaneously.
Fast and convenient data exports
PDF and HTML White-label backlink reports are available.
The Task Scheduler can be used to automatically run link checks at the desired time and date.
Steps to Check Backlinks Using SEO SpyGlass
Step 1: Visit the website of SEO SpyGlass and download and install SEO SpyGlass on your computer.
Step 2: Once the software is installed, Open the software and click on the “New Project” button. Enter the website URL for which you want to check backlinks.
Step 3: Click the “Start Scan” button to start the backlink analysis process. Wait for the analysis to complete, which might take a few minutes depending on the number of backlinks.
Step 4: Once the analysis is complete, you’ll see a list of backlinks for the website. You can view information about each backlink, such as the link’s URL, anchor text, and link quality.
Pricing Plan:
SEO SpyGlass backlink checker tool has three different versions. The normal version is available for free with limited access. Another options provided by SEO SpyGlass are paid version, different options available with different rates and services. Pricing details given below:
Plans
Yearly Price
Free
$0 per year
Professional
$99 per year
Enterprise
$199 per year
Google Search Console
Official Website
Search.google.com/search-console/welcome
Rating
4.8/5
Free Trial
Completely Free
Best For
Source of raw backlink data
Check Backlinks with Google Search Console
Google Search Console (previously known as Google Webmaster Tools) is a free tool provided by Google that allows users to monitor and maintain their website’s presence in Google search results. One of the features it offers is backlink checking, which allows users to see a list of the websites linking to their own website.
Google Search Console only shows a limited number of backlinks and it’s not as detailed as other backlink checker tools. But it is a valuable resource that can help you understand where your site is getting links from and to monitor links that may be potentially harmful for your website.
It also allows you to see the total number of links, the number of links with specific anchor text, and links from internal and external pages. Additionally, It also allows you to check the links that Google has indexed and if there are any links that Google has marked as potentially harmful.
Google Search Console also provides other features like, tracking the website’s search engine performance, crawl errors, security issues, and more.
Some of the Top Features of Google Search Console are:
Allows users to see a list of the websites linking to their own website.
Assessing site performance.
Following backlink profile.
Monitoring well-performing pages.
GSC allows you to monitor links that may be potentially harmful for your website.
Provides information about the rank of the page as per Google and the number of views.
Steps to Check Backlinks Using Google Search Console
Step 1: Visit the Google Search Console website and log in to your account. If you haven’t set up your account yet, you can use your Google account to log in.
Step 2: Once you have logged in, you will see a list of the websites that you have linked to your Google Search Console account. Choose the website property for which you want to check the backlinks.
Step 3: On the left-hand side of the screen, click on the “Links” option. This will take you to the “Links” section of your website property in the Google Search Console.
Step 4: In the “Links” section, you will see a list of backlinks that Google has found for your website. This report will show you the number of links and the domains linking to your website.
Step 5: Take a look at the list of backlinks and analyze them. You can see the source of the links and the anchor text used for the links. This information will help you understand the type of links pointing to your website and the quality of those links.
Open Link Profiler is a free and intuitive backlink analysis tool that is designed to help website owners. It also helps digital marketers and SEO experts to monitor the health and quality of their backlinks. It offers a comprehensive and up-to-date view of all the backlinks that point to your website. you can identify and resolve any potential issues that could harm your online presence and search engine rankings.
OpenLinkProfiler has the ability to identify potentially toxic links. These are links that come from unreliable or spammy sources and can negatively impact your search engine rankings. With this tool, you can quickly and easily identify these toxic links and take action to remove them. You can ensure that your website remains healthy and secure.
Features of Open Link Profiler
It gives an estimate of the domain authority of the sites that link to your website.
An analysis of the anchor text used in your backlinks and give you insight into the keywords that your links are associated with.
Detailed reports about your backlink profile, most valuable links, and the sources of your backlinks.
Ability to identify potential toxic links that could harm your online presence and search engine rankings.
Quick overview of the number of links, source of the links, anchor text used, and PageRank of the linking site.
It always provides the latest information about your backlink profile.
Steps to Check Backlinks Using Open Link Profiler
Step 1: To start using OpenLink Profiler you don’t need to create an account. You only need to visit the website and enter the domain which you want to analyze.
Step 2: Before entering the domain name, make sure that you don’t use http, https, or www prefixes with your domain. Now click on the get backlink button.
Step 3: As soon as you click the button, it will start fetching the backlink associated with your website. It provides data such as the number of backlinks, source of the links, anchor text used, and PageRank of the linking site.
Pricing Plan:
OpenLinkProfiler is Free to use.
LinkMiner
Official Website
Mangools.com/linkminer
Rating
4.3/5
Free Trial
10-Days
Best For
Analyze backlinks with all vital details
LinkMiner – Backlink Analysis Tool
LinkMiner is a tool offered by Mangools for analyzing and monitoring backlinks for your website. It is trusted by businesses like Airbnb, Adidas, and Skyscanner. This tool provides detailed information on the quality and quantity of backlinks and helps you to better understand your link-building efforts. It has the ability to perform in-depth backlink analysis.
With this tool, you can view detailed information about each backlink, including its source, anchor text, target URL, and Moz Domain Authority. It can help you to better understand the value of each backlink and identify any potential problems. This can be broken links or spammy backlinks that could harm your website’s reputation.
Features of LinkMiner
Determines the quality of a website’s backlinks and identifies potential link spam.
It analyzes the backlinks of a website or web page to identify its link profile.
Provides information on the domain’s authority, popularity, and trust.
Gives insights into the anchor text used in backlinks to understand the linking strategy.
You can easily Compare the link profile of a website with its competitors to identify gaps and opportunities.
It helps in identifying broken links or low-quality links and provides a process for removing them.
How to find competitors’ backlinks you can replicate easily in LinkMiner
Steps to Check Backlinks Using LinkMiner
Step 1: Visit the website of LinkMiner by Mangools, and choose the appropriate plan according to your need. If you’re not sure about the product then you can choose a 10-day free trial. Create an account and log in to your account.
Step 2: Enter the URL of the website you want to analyze in the search bar. Once the analysis is complete, you will see a list of all the backlinks for the website. You can filter the results based on various criteria like Link Quality Score, Domain Authority, Page Authority, and Referral Traffic.
Step 3: Evaluate each backlink and its associated metrics to understand the quality of the links. Look for links with high Domain Authority and Page Authority scores, as well as high Trust Flow and Citation Flow scores.
Pricing Plan:
LinkMiner offers three pricing plans that includes Mangools Basic, Mangools Premium and Mangools Agency. Pricing details of each plan is given below:
Highly accurate tool to check the backlinks of your site and competitors
Moz Link Explorer – Backlink Analysis Tool
Moz is a suite of search engine optimization (SEO) tools designed to help you improve your website ranking and visibility on search engines like Google. It is trusted by companies such as Trivago, Zillow, Razorfish, etc. One of the key features of Moz is its Link Explorer tool, which helps you to understand the quality and quantity of backlinks pointing to your website.
Moz Link Explorer is a backlink analysis tool that provides a comprehensive view of the backlinks and identifies the most important ones. The number and quality of backlinks pointing to a website determine its visibility in search engine results pages. This tool provides detailed information about each backlink, including its source, anchor text, spam score, domain authority and page authority. It also allows you to compare your backlink profile with your competitors and monitor changes in backlinks.
Features of Moz Link Explorer
Gives a summary of the total number of links, linking domains, and top-linked pages on a website.
A database of backlinks that enables you to see who is linking to your site, what anchor text they are using, and more.
Allows you to find common links between websites, including your competitors.
It grades the quality of a website’s backlinks based on various factors, such as relevance and authority.
It identifies potentially harmful or spammy links that could be hurting a website’s SEO efforts.
The ability to track the progress of link-building campaigns and monitor changes in a website’s backlink profile.
Steps to Check Backlinks Using Moz Link Explorer
Step 1: Search for the website of Moz Link Checker on Google and visit its website. Navigate on the Moz Link Checker.
Step 2: Once you logged in to your account, navigate to the “Link Explorer” tab to access your backlink data. Enter the URL of the website which you want to analyze.
Step 3: As soon as you click on the “Analyze” button, it will show you all the backlinks pointing to the site. It also shows you the relevant metrics such as the Page Authority (PA) and Domain Authority (DA) of the linking domains.
Pricing Plan:
Moz Pro offers four pricing plans that includes Standard, Medium, Large and Premium. Pricing details of each plan is given below:
Backlink checker tools are essential for any website owner looking to improve their search engine rankings and monitor their backlink profile. By using these tools, website owners can identify potential link-building opportunities, track the effectiveness of their SEO strategies, and monitor their competitors’ backlink profiles. The most popular backlink checker tools include Ahrefs, SEMrush, Moz Link Explorer, Majestic, Google Search Console, Open Link Profiler, and LinkMiner. While some of these tools are free, others come with a cost. When choosing a backlink checker tool, it is important to consider factors such as the tool’s accuracy, the amount of data provided, the ease of use, and the cost. Additionally, ensure that the tool is reputable and does not use any unethical or spammy tactics to gather information. Remember to use multiple tools and to manually review your backlink profile for any suspicious or irrelevant links.
FAQ
What are some free backlink checker tools?
There are several free backlink checker tools available online, including Moz Link Explorer, Google Search Console, SEMrush Backlink Analytics, Ahrefs Webmaster Tools, Majestic, Open Link Profiler and Link Miner are some free backlink checker tools. However, please note that the free versions of these tools might have some limitations on the number of backlinks or the frequency of checks.
Which SEO tool is best for finding backlinks to the website?
SE Ranking, Sitechecker, RankActive, Ahrefs, Coupler.io, and BuzzSumo are some of the best tools for finding backlinks.
What are the benefits of using a backlink checker tool?
Backlink checker tools can help users identify potential link-building opportunities, track the effectiveness of their SEO strategies, and monitor their competitors’ backlink profiles. Additionally, they can help identify and remove any low-quality or potentially harmful links that may be impacting a website’s search engine rankings.
Is the backlink checker safe to use?
Backlink checkers are generally safe to use, but it is important to use a reputable tool from a reputable company.
What should I look for when choosing a backlink checker tool?
When choosing a backlink checker tool, users should consider factors such as the tool’s accuracy, the amount of data provided, the ease of use, and the cost. Additionally, users should ensure that the tool is reputable and does not use any unethical or spammy tactics to gather information.
Can a backlink checker tool identify all of the backlinks pointing to my website?
Not all backlink checker tools have access to the same data, so it’s possible that some backlinks may not be identified by a particular tool. Additionally, some backlinks may be hidden or not publicly accessible. It’s important to use multiple backlink checker tools to get a more comprehensive view of your backlink profile.
Can a backlink checker tool detect if any of my backlinks are harmful?
Many backlink checker tools work as backlink quality checkers and will help you identify potentially harmful links based on factors such as the linking website’s domain authority, the anchor text used, and the relevance of the linking website to your own.
In today’s digital age, the need for SEO (Search Engine Optimization) is more crucial than ever. With an ever-expanding online landscape and fierce competition for user attention, having a strong online presence has become a necessity for businesses, organizations, and individuals alike. SEO plays a pivotal role in helping websites and online content stand out from the crowd and be easily discoverable by search engines and users.
By optimizing various elements of a website, such as its structure, content, keywords, and user experience, SEO aims to improve a website’s visibility in search engine results pages (SERPs). This visibility not only drives organic traffic to the website but also enhances its credibility, authority, and relevance in the eyes of both search engines and users.
For individuals new to the world of SEO, navigating the vast array of SEO tools available can be overwhelming. That’s where we come in – in this blog, we’ll explore some of the most user-friendly and powerful on-page SEO tools specifically tailored for beginners. Whether you’re building a website, a blog, or an online business, these tools will empower you to optimize your content and enhance your online visibility. Let’s dive in and discover how these tools can be your ally in mastering the art of on-page SEO.
Best On-Page SEO Tools for Beginners
Below are the top 10 On-Page SEO tools that beginners can use to optimize their website.
Enterprise SEO teams, digital marketers, and agencies seeking AI-powered SEO insights, real-time rank tracking, and scalable content optimization across global markets.
seoClarity – Best SEO Software
seoClarity is an enterprise-grade SEO platform that provides all the relevant tools for maximizing the presence in search, tracking, and increasing organic driving. seoClarity has built complexities to allow it to be used in high-scale SEO campaigns; this means businesses have visibility and features available to optimize. It tracks rank on multiple search engines and locations, reviewing history to obtain visibility metrics. It’s content optimization tools edicts take actual advice from recommended practices and competitive analysis while rendering assistance through site audit capabilities to discover and fix technical SEO issues.
Keyword research tools gain exposure to many comprehensive databases, which empower teams with appropriate search terms. Tools for competitive analysis show how keywords perform against competitors and the backlink profiles they currently hold; the link management functionality contributes towards enhancing domain authority. Additionally, there are custom-made dashboards and API access for seamless data tracking and integration. Other instruments include mobile and local SEO tools, plus alerting and notifications to alert concerning considerable significant performance changes.
Pros
Covers all aspects of SEO, catering to complex requirements with its extensive toolset.
Delivers actionable insights from extensive data to support informed decision-making.
Enables users to customize reports, focusing on metrics aligned with their business objectives.
Cons
The platform’s extensive tools can be challenging to navigate for new users or those preferring a simpler interface.
The pricing may not be affordable for smaller businesses or startups when compared to alternative SEO tools.
Pricing
Plan
Pricing
Rankings
seoClarity offers custom pricing; contact them for a quote.
Research & Content
seoClarity offers custom pricing; contact them for a quote.
Technical SEO
seoClarity offers custom pricing; contact them for a quote.
Enterprise
seoClarity offers custom pricing; contact them for a quote.
Mangools
WEBSITE
www.mangools.com
Rating
4.6
Free Trial
Yes
Best For
Bloggers, marketers, and small business owners seeking an affordable, user-friendly SEO toolkit with powerful keyword research, rank tracking, and backlink analysis features.
Mangools -Best SEO Software
Mangools provides very simple and easy-access SEO tools that are designed to be used by small businesses and individuals who intend to improve online visibility. Being simple and cheap, Mangools makes it appealing to visit users who wish to have their sites optimized without touching more complex advanced platforms.
Key features include KWFinder-a competent keyword search tool giving you results on search volume, difficulty, and relevance across many languages and countries. SERPWatcher can track the ranking of keywords over time and give you wonderful insights into their depth and trends of performance and visibility.
SERPChecker allows for a fine-grained assessment of search engine results pages by providing metrics on top-ranked pages including backlink profiles, domain authority, etc. LinkMiner is dedicated to backlink analysis, allowing users to assess and thus improve their link-building efforts regarding understanding the quality of backlinks on their site or competitive sites. The SiteProfiler tool includes a much broader view of SEO metrics, such as domain authority and traffic estimates, thus allowing users to compare their performance with the competition and identify areas for improvement.
Pros
User-friendly, allowing even those who are unfamiliar with technology to experience smooth navigation and utilize all the features of the application.
A very low competitive price structure compared to expensive premium tools like Semrush and Ahrefs.
Browser Extension: With this Mangools SEO extension, the users get to access all the key metrics completely from their browser without switching tabs.
Cons
Lacks some advanced toolsets available in premium search engine optimization platforms.
Despite a suite of basic requirements, the software lacks technical audit functionality for SEO purposes.
Ahrefs is an all in one SEO toolkit that offers various tools and services, that you can deploy to rank better in search engines. Users can optimize their websites with the Site Audit as well as analyze competitors with the Site Explorer, and research for keywords with high search volume with the Keyword Explorer. Users can also learn from the industry’s leading content delivery platforms with the Content Explorer and track their website ranking through the Rank Tracker. Moreover, you can also join the Ahrefs community on Facebook with over 10K marketers with unique SEO strategies and ideas, to further enhance your website’s search engine ranking.
Features of Ahrefs
Ahrefs’ Site Explorer features combine three powerful SEO tools – organic traffic search, backlink checker, and paid traffic research.
Audit and Optimize Website is another feature leveraging which Ahrefs runs an SEO audit to uncover the site’s technical and non-technical SEO issues.
With the Keyword Explorer feature, marketers can discover thousands of keyword ideas, analyze keyword ranking difficulty, and calculate their traffic potential.
Users can use the Content Explore feature to find top-performing content ideas in their niche and thousands of link prospects.
Ahrefs’ Rank Tracker feature helps marketers monitor their site’s rankings and chart its performance against competitors.
SEO Course by Ahrefs
Pros
With this SEO platform, users can find keywords much more quickly.
Ahrefs works with multiple search engines, and backlinking and keyword research data is easy to understand.
With Ahref’s rich functionality, users can conduct SEO analysis for Google, YouTube, Amazon, and other digital platforms.
Marketers can check their sites for over 140+ technical and non-technical SEO issues.
Cons
The platform doesn’t offer a free trial to users.
Many users stated that the reporting time of Ahrefs is ungenerous.
The pricing model is expensive for small businesses.
Ahrefs doesn’t offer any integration with Google Analytics or Search Console.
The Screaming Frog SEO Spider stands out as a premier cross-platform web crawler, relied upon by numerous content agencies for conducting comprehensive SEO site audits. With its extensive capabilities, Screaming Frog’s free plan empowers users to extract data and perform SEO audits for around 500 URLs. Notably, the tool aids in identifying and addressing broken links, while also uncovering temporary and permanent redirects that may need attention. Concurrently, this web crawler diligently examines page titles and meta data to uncover potential duplicate content issues, all while utilizing XPath to extract data. Moreover, Screaming Frog enables users to create XML sitemaps with advanced customization and seamlessly integrates with Google Analytics and Search Console APIs, facilitating the gathering of essential user performance data.
Features of Screaming Frog
Screaming Frog’s ‘Find a Broken Link’ feature allows users to crawl a site instantly and find broken links and server errors.
The Audit Redirects feature is used to discover temporary and permanent redirects, identify redirect chains and loops, and upload a URL list to audit in a site migration.
The platform’s Discover Duplicate Content feature leverages an md5 algorithmic check to find the exact duplicate URLs and partially duplicated elements.
With Analyze Page Titles & Meta Data, marketers can crawl websites to analyze page titles and meta descriptions.
Extract Data with XPath feature can collect data from the webpage’s HTML via CSS Path, XPath, or regex.
The SEO platform’s Generate XML Sitemaps feature can quickly create XML sitemaps and image XML sitemaps by leveraging advanced configurations over URLs.
Pros
The platform is easy to use, navigate, and operate for people of any level of technical knowledge.
It’s an excellent tool for investigating site domains’ link profiles, technical auditions, and SEO analysis.
Screaming Frog allows users to check their website’s health on a large scale.
It can also help users troubleshoot several SEO issues in their site’s architecture, missing alt tags, redirect chains, and more.
Cons
The platform is limited to crawling only 500 web pages.
The SEO Spider is not cloud-based and needs to be installed on a computer or server.
Sometimes, data exports can be a bit clunky, and the platform chokes on hugely massive crawls.
The platform often doesn’t reflect changes even when the problem is solved on the site.
Pricing Plans
Plan
Price
Free Version
$0
Paid Version
$139 Per Year
Google Search Console
Website
search.google.com/search-console/welcome
Rating
4.8/5
Best For
Optimizing website visibility
Free Trial
Available
Google Search Console – Best SEO Software
In the realm of SEO, Google Search Console stands as an indispensable asset for beginners and seasoned professionals alike. This comprehensive tool, provided directly by Google, offers insights and functionalities crucial for optimizing your website’s performance on search engines.
For beginners, setting up Google Search Console is the initial step. This involves verifying ownership of your website, a process that grants access to a wealth of valuable data. The tool’s intuitive dashboard provides a snapshot of your site’s search appearance, indexing status, and performance metrics.
Google Search Console isn’t just about data; it empowers you to take actionable steps. Optimize your website’s mobile-friendliness, submit sitemaps for efficient crawling, and analyze your site’s performance on different devices.
For beginners, Google Search Console serves as a guiding light into the intricate world of SEO. As you delve deeper into your website’s analytics, you’ll gain valuable insights into user behavior, search trends, and optimization opportunities. This tool isn’t just for experts; it’s a fundamental resource for anyone seeking to enhance their website’s visibility and performance in the digital landscape.
Features of Google Search Console
With Google Search Console’s Search Analytics Report feature, users can gain several critical insights into their site’s search performance of Google.
Data Highlighter is an intuitive tool that enables users to add structured data to their websites.
The platform’s HTML Improvements tool identifies issues with the marketer’s website and provides suggestions for fixing them.
The Remove URLs feature lets users hide specific URLs from Google’s search results temporarily.
With Fetch as a Google feature, users can know how Google renders their published pages and submit pages for rapid indexes.
Google Search Console’s Sitemaps feature allows users to submit their sitemap to Google to get their site indexed quickly.
Pros
The platform offers impressive features and an enormous amount of data.
Google Search Console is beginner friendly due to its neat, clean, and organized user interface.
With this platform, users can easily and quickly find and identify issues with their websites.
Google Search Console is popular among marketers because it helps drive more website traffic.
Cons
Google Search Console doesn’t allow users to submit HTML sitemaps to Google.
It repeatedly shows the same site errors even after fixing them.
Sometimes, the Average Position Feature can provide inaccurate results.
Using the platform requires regular site monitoring and analysis, which can be time-consuming.
keyword research, tracks competitor keyword strategy, SEO audit, backlinking opportunities, and lots more.
Free Trial
Available
SEMrush – Best SEO Software
SEMrush is a must-have tool for beginners venturing into the realm of SEO. This versatile platform offers a plethora of features that simplify the complexities of optimizing your website for search engines.
For starters, SEMrush’s Domain Overview is a quick way to gauge your website’s performance. It provides essential metrics like organic search traffic, backlinks, and top keywords. SEMrush’s Keyword Magic Tool offers an extensive range of keywords related to your niche, complete with search volume, difficulty, and potential rankings.
SEMrush aids beginners in refining on-page content through its On-Page SEO Checker. It evaluates pages against target keywords, offering suggestions to enhance optimization. The Backlink Audit tool is another boon for beginners. It identifies and helps disavow harmful backlinks that can tarnish your site’s credibility. With its user-friendly interface and actionable insights, SEMrush is a game-changer for SEO novices.
Features of SEMrush
The platform’s Domain review feature is perfect for users wanting to view their competitors’ SEO strategies and explore their referring domains.
Traffic Analytics feature helps marketers identify their competitors’ primary traffic sources and top referring websites.
Organic Research features enable users to analyze their competitors in organic results and explore the most successful strategies.
SEMrush’s Keyword Gap feature can be used to find keywords targeted by competitors and compare a maximum of 5 domains for unique and common keywords.
The backlink Gap feature lets users identify link-building opportunities and detect sites linking to their competitors.
The Keyword Overview feature is excellent for performing thorough keyword analysis and find-related keywords and long-tail matches.
How To Use SEMrush For SEO And Keyword Research
Pros
SEMrush facilitates the largest keyword database with 21.1 billion+ keywords in the Keyword Magic tool.
The platform’s comprehensive SEO toolkit includes over 50 tools.
It provides all the metrics a user could need to evaluate backlinks and keyword opportunities.
SEMrush’s lowest plan offers nearly 3,000 reports, and the business plan provides 10,000 reports.
Cons
The traffic analytics data provided by SEMrush is not always accurate.
The user interface of this platform is a little cluttered.
It only gives users data for Google, not any other search engine.
The login is limited to a single device in the Pro plan.
Pricing Plan:
Plan
Yearly Price
Monthly Price
Pro
$108.33/month
$129.95/month
Guru
$208.33/month
$249.95/month
Business
$416.66/month
$499.95/month
Moz Pro
Website
Moz.com
Rating
4.5/5
Best For
Site tracking, link building, competitor analysis, keyword research, inbound marketing
Free Trial
Available
Moz Pro – Best SEO Software
Moz Pro is a valuable companion for SEO beginners, providing a user-friendly platform to enhance website visibility and rankings. Its array of features is tailored to empower novices in the world of search engine optimization. Its Keyword Explorer aids in effective keyword research, while the On-Page Grader optimizes content elements. The Site Crawl tool identifies technical issues, and Link Explorer provides insights into backlink profiles. With its user-friendly interface and valuable features, Moz Pro is an excellent choice for those new to SEO.
Features of Moz Pro
Moz Pro’s Keyword Explorer can help users know how people search for their products and services and which keywords and questions are used.
The Rank Tracking feature lets users know how their site ranks for their keywords and the rankings of their competitors’ sites.
Site Crawl is another feature that digs through every corner of a marketer’s site to find harmful issues and let users know how to fix identified issues.
The platform’s On-Page Optimization feature helps improve page optimization by auditing the content on web pages and recommending specific improvements.
With the Link Explorer feature, users can find new links and maximize the effects of existing ones.
The custom Reports feature allows users to create customized reports, schedule recurring reports, and send them directly to clients and stakeholders.
Pros
Users can track 300 keyword rankings with Moz Pro for Google, Yahoo, Bing, and Google Mobile.
The platform allows users to crawl around 4 lakh pages each month.
It provides accurate metrics for search volume, checking backlinks, and keyword research.
Moz Pro generates SEO reports within much less time.
Cons
The platform can become expensive since the pricing is aimed at large enterprises.
Moz Pro specifically targets US markets, causing a lack of data for foreign users.
It offers limited customization options for SEO reports.
Webconfs offers a user-friendly SEO tool designed especially for beginners seeking to enhance their on-page optimization. With its simple interface, it’s a great starting point for those new to SEO.
Webconfs offers a variety of on-page SEO tools that help users check the page loading time, word count, website links, among other services. While its Online Reputation Audit tool helps users analyze their website’s review report, fetched from different review sites, the Keyword Planner helps users select the right keywords with more search volume to improve traffic. Users can also scan for duplicate content with the Page Checker as well as perform backlink anchor text analysis. Moreover, tools like URL encoder and decoder, Spider Simulator, Broken Links Finder among others further enhance the SEO of a website, making sure the website has good search engine rankings.
Features of Webconfs
Keyword Density Checker tool crawls the specified URL, extracts text similarly to a search engine, removes common stop words, and displays the keywords’ density.
WebConfs’ Keyword Ranking Tool allows users to uncover high-volume keywords to boost their SERPs.
With the Similar Page Checker tool, users can determine the similarity percentage between content posted on different pages.
The platform’s Search Engine Spider Simulator tool stimulates the crawler by displaying the web page’s content exactly how a search engine would see it.
Backlink Anchor Text Analysis helps marketers determine the link text used by their backlinks to link their sites.
With Backlink Builder, users can build a lot of quality backlinks.
Pros
With WebConfs, users can compare two URLs at a time.
The platform helps users identify whether their content is similar to other content.
WebConfs can be used as a free tool.
It streamlines several SEO processes, saving users time and effort.
This platform allows users to access comprehensive data and insights about their site’s performance, backlink profile, keyword opportunities, etc.
Cons
The free version offers the 1000 words limit per search.
Sometimes, WebConfs provides inaccurate results.
Pricing Plan:
Webconfs is Free to use.
Woorank
Website
www.woorank.com
Rating
4.4/5
Best For
Link Building, Keyword Research, and SERP Rank Tracking
Free Trial
Available
Woorank – Best SEO Software
Woorank is an intuitive marketing tool that helps users grow their business with organic traffic through enhanced SEO and search engine rankings. It analyses your website’s SEO and keyword opportunities, and turns the collected data into reports offering actionable insights with detailed data points and issue fixes. The keyword research tool also offers demographic insights, so you can focus more on prospects with high conversion chances, while the competitor analysis allows you to monitor your their SEO score and target keywords. Moreover, the Site Crawl feature enables you to organize your data also allowing you to schedule site crawls for regular performance checks.
Features of WooRank
The Generate More Leads feature can easily examine a prospect’s SEO health to help users better sell their services using white-label reports.
The competitive Analysis feature of WooRank enables marketers to monitor their rivals’ SEO strategies.
With keyword Research and Tracking, users can discover target keywords and identify, monitor, and track the progress of rankings against their competition.
Technical Website Audits is an excellent feature for crawling thousands of web pages and finding technical SEO issues.
With Instant Website Reviews, users can take control of their online marketing and SEO by analyzing website SEO and following the recommendations.
WooRank’s White-Label Reports present downloadable and custom PDF reports providing insights into meaningful data.
Pros
The platform’s user-friendly interface makes it ideal for beginners.
It is a pretty good tool for monitoring websites.
Users can customize the reports.
WooRank’s reports provide a summary score at the top, giving users a rating for their site.
Cons
Occasionally, the site speed and mobile usability assessments can be misleading.
The monthly price can be expensive for small businesses and users managing multiple websites.
Its competitor analysis features are a bit lacking.
The cache can appear randomly; sometimes, users face issues downloading the reports.
Pricing Plan:
Plan
Yearly Price
Monthly Price
Pro
$$53.25/month
$89.99/month
Premium
$133.25/month
$199.99/month
Enterprise
Custom Price
Custom Price
KWFinder
Website
Kwfinder.com
Rating
4.5/5
Best For
Keyword research and content marketing
Free Trial
Available
KWFinder – Best SEO Software
KWFinder is an excellent SEO tool for beginners, designed to simplify keyword research. Its user-friendly interface allows users to discover profitable keywords, assess their search volume, and analyze keyword difficulty. With its “Keyword Difficulty” metric, you can identify which keywords are easier to rank for. Additionally, KWFinder provides suggestions for long-tail keywords and displays search trends. This tool offers valuable insights into your competitors’ rankings and backlinks, aiding your SEO strategy. It’s a great choice for beginners looking to optimize their content and improve their website’s visibility in search engine results.
Features of KWFinder
KWFinder’s Keyword Tracker feature can help users track keywords for all their web projects simultaneously.
With Keyword Analyzer, users can analyze keywords based on competition, search volume, click rate, and cost-per-click.
Users can discover thousands of keyword ideas for each niche and advanced metrics for each keyword with the Keyword Research feature.
The platform’s Backlink Analysis feature analyzes the backlink profile of a domain or URL to help users determine the strength and relationship between web pages across root and cross-domains.
Keyword Generator is the perfect tool to generate the most used keywords and phrases related to a site.
API Access tool allows mobile apps, developer’s frameworks, building software applications, and management tools to access and use data from a given API.
Pros
The platform is lightweight and fast.
KWFinder is an easy-to-use and navigable platform.
It offers five tools in a single platform.
With KWFinder, users can gain insights into diverse search engine optimization metrics.
Cons
It offers limited keyword results.
KWFinder doesn’t support multi-tabbed keyword research
The platform offers limited daily data requests.
It doesn’t facilitate the Keyword Gap Analysis feature.
Pricing Plans:
Plan
Yearly Price
Monthly Price
Mangools Entry
$19.90/month
$29.00/month
Mangools Basic
$29.90/month
$49.00/month
Mangools Premium
$44.90/month
$69.00/month
Mangools Agency
$89.90/month
$129.00/month
RankMath
Website
Rankmath.com
Rating
4.8/5
Best For
Optimizing content
Free Trial
Available
RankMath – Best SEO Software
RankMath is an SEO plugin for WordPress websites for content optimization with built-in suggestions and the best SEO strategies. RankMath offers over 15 configurable modules along with keyword rank tracking for SEO analysis to identify issues. It also offers an intuitive interface with Google Analytics integrations for keeping track of your website’s stats through a dashboard and a rank tracker. RankMath also offers an advanced schema generator while also allowing you to import schema from different websites, and allows for a single click imports for seamless data migration from other SEO plugins.
Features of RankMath
Analyzation of the Focus Keyword feature in the free plan tells users how often they can use their target keyword.
With the Schema tool, users can add schema markup to their websites to help search engines understand their content better.
With Social Media Descriptions, RankMath generates social media descriptions for users’ websites.
RankMath creates an XML sitemap for users’ websites to help search engines index their content using the XML Sitemap feature.
The Watermarks feature is available to users wanting to add watermarks to their social media images.
The platform’s Keyword Rank Tracking feature lets marketers track their website’s keywords and positions in Google search results.
Pros
RankMath comes with an easy to follow setup wizard.
The platform is designed with a simple but powerful user interface.
RankMath continuously improves its plugin’s performance to offer top-notch functionalities.
It offers the fastest turnaround times for support queries and resolves issues.
Cons
With the RankMath SEO plugin, migrating to Yoast SEO is not easy.
Sometimes, the plugin can generate changes in the site’s URLs.
It offers limited keyword assistance.
Sometimes, users need to reconnect their Google account to track analytics.
GTMetrix is an analysis and testing platform for your website to enhance its loading time. While GTMetrix is nearing the performance analysis of a billion pages, users can analyze their website’s performance and find the vulnerabilities that make their site slow to load. It offers detailed site analysis with Lighthouse metrics, web vitals, audits and other analysis options to track a website’s performance. Moreover, you also get to see how your page loads on different devices and platforms and GTMetrix notifies you whenever your page loading is slowed down owing to SEO issues.
Features of GTMetrix
The Mobile Testing feature helps marketers optimize their website for mobile users and ensure a fast experience on all devices and connections.
GTMetrix’s Tagging and Filter Tabs feature allows users to unlock unlimited tagging and filter tabs to categorize and find desired reports within a few minutes,
The web Vitals feature helps marketers analyze their website’s web vitals, such as loading, interactivity, visual stability, etc.
GTMetrix’s Reports can tell users exactly how fast their page loads, the reason for slow loading, and how to fix it.
The platform’s Structured Audit tool tells users if their web page applies modern best practices for optimized page delivery.
Users can access the Waterfall Charts to identify long or broken requests, understand what the browser sees when loading a webpage, and view request details.
How To Use GTmetrix Like A PRO
Pros
The free account provides a lot of input to help users optimize their sites for SEO.
It’s a simple-to-use and effective platform.
Its new feature, ‘Speed Visualization,’ helps users track every second loading report.
Users can choose between different locations to test their website load speed.
Cons
The platform doesn’t show the exact loading speed or performance in the generated reports.
Sometimes, GTMetrix can provide two different results for the same search.
It often shows Vancouver, Canada location, no matter where the user scans the website or uses the tool.
Sometimes, the platform takes longer to provide the results.
Pricing Plans:
Plan
Yearly Price
Monthly Price
Basic
Free
Free
Solo
$10.67/month
$13/month
Starter
$21.25/month
$25/month
Growth
$42.50/month
$50/month
Conclusion
There are a plethora of tools for On-Page SEO, and while some are specific to a particular niche, such as improving the page loading time and keyword research, others offer a comprehensive SEO suite such as Ahrefs and Moz. But this does not imply that any one offers more value than the other. Only with a broader view of different aspects of SEO, can a site rank good enough in a search engine. All in all, although different factors weigh differently in SEO, the bottom line is that none of them can be ignored, and hence the more comprehensive is your approach in enhancing the On-Page SEO, the better is the traffic as well as the search ranking.
FAQs
What do on-page SEO tools do?
On-page SEO tools help analyze and optimize the content and structure of a website to improve its ranking in search engine results pages (SERPs). They can help with tasks such as keyword research, analyzing competitors, and checking for technical SEO issues.
Why is on-page SEO important for beginners?
On-page SEO is crucial for beginners as it helps them understand and implement optimization techniques directly on their website, leading to improved search engine rankings and organic traffic.
Are there any free on-page SEO tools?
Yes, there are a number of on-page SEO tools available that offers free plan such as Google Search Console, GTMetrix, Webconfs, Screaming Frog and more.
How do on-page SEO tools help with competitor analysis?
On-page SEO tools can help you analyze your competitors by providing insights into their website structure, content, and backlinks, allowing you to identify areas where you can improve your own website to outrank them.
How can I learn on page SEO?
You can learn on-page SEO through online courses, tutorials, and resources offered by platforms like Moz, SEMrush, and HubSpot.
Can on-page SEO tools replace professional SEO services?
While on-page SEO tools are invaluable for beginners, professional SEO services provide a comprehensive strategy that involves both on-page and off-page optimization, technical expertise, and strategic planning.
Whenever we search for a keyword in Google’s search results, it is always the first three results that we click to get the information. In this digital era, having your page appear at the top is paramount for any online business.
One of the most important facts about having your webpage rank at the top of the search results is that it receives the most visibility and exposure to users searching for relevant keywords. Most people tend to click on the top search results, and being in that prime position increases your chances of attracting organic traffic to your website. It also goes without saying, achieving a top position on Google’s search results page gives you a competitive advantage over other websites in your industry. It allows you to stand out from the competition, attract more attention, and capture a larger share of the search traffic.
But here comes the question, how do you improve your Google ranking without getting penalized? To clear this doubt, this article summarises the key points to enhance your Google ranking.
Google’s algorithms consider numerous factors when ranking web pages, if you do not follow these factors, there is a chance for you to get penalized. Therefore, it’s essential to focus on providing valuable, user-friendly content to improve your chances of ranking at the top.
Ranking at the top of the search results typically leads to higher click-through rates. Users often perceive the top results as more credible and trustworthy, making them more likely to click on those links. A higher CTR means more visitors to your website, potentially leading to increased conversions, sales, or engagement.
Take a look at the following measures to improve your webpage ranking on Google:
Stay Up-To-Date on Google Algorithm
According to Moz, Google updates its algorithm 500 to 600 times a year. To make sure you are on track, always check out for updates on Google algorithm. You can use the following methods to stay informed about algorithm changes:
Official Google Announcements
Google occasionally announces major algorithm updates through its official channels, such as the Google Webmaster Central Blog. Tracking these announcements might provide you with information on important updates and adjustments.
Google Search Console
You can regularly keep an eye on your website’s performance and search statistics on Google Search Console. It can offer details about Google’s probable difficulties, indexation status, and search visibility. Algorithmic changes can be detected by changes in the functionality or visibility of your website.
Google Search Central Blog
Search engine optimization, algorithm improvements, and best practices are covered in depth in the Google Search Central Blog. For the most recent information and analysis from Google, you can follow this blog.
SEO News Websites and Forums
Engaging in reputable SEO forums like WebmasterWorld and Search Engine Journal can help you stay informed about algorithm changes through discussions and shared experiences.
5 Quick Ways to Improve Your SEO Rankings
Conduct Keyword Research and Optimization
The next step is to have keyword research. Keyword research can help you find the right words and phrases users are typing into search engines to find your goods or services. If you use these keywords wisely in your titles, headers, meta descriptions, and body text to optimize your content, there is a higher probability that your webpage won’t be penalized. However, be careful of keyword stuffing or using too many keywords because that might result in penalties.
“Content is King”, may sound old, but, it is still relevant even today. Concentrate on creating insightful, unique, and interesting material that speaks to your target market. Additionally, make sure your web content is useful, impactful, well-structured, and answers all of the consumers’ questions.
On-Page Optimization
Without on-page optimization, your webpage can never get its credibility. On-page optimization plays a crucial role in improving your website’s visibility and Google ranking. It involves optimizing various elements on your web pages to make them more search engine-friendly and attracts potential customers. By optimizing elements such as meta tags, headings, URL structure, and keyword usage, you can increase the chances of search engines ranking your pages higher in relevant search results.
You can also organize your content with proper headings (H1, H2, etc.) and subheadings, using bullet points or numbered lists, and incorporating relevant images or multimedia elements. This structured approach makes your content easier to read and digest for users and search engines.
The next step is to get links from trustworthy and pertinent websites to develop a solid backlink profile. You need to focus on acquiring natural and organic links through techniques like guest blogging, influencer outreach, and creating shareable content. Additionally, you may employ links like editorial links, internal links, or scale link building. But stay away from link schemes and link purchases since they might get you in trouble or penalized.
Have a Solid Social Media Presence
That’s right, you need to maintain a strong presence on most social media platforms. You might ask what it has to do with Google page ranking. By 2027, it is anticipated that there will be approximately six billion social media users worldwide. This is why, you need to be active when it comes to social media. Through the help of social media platforms, you can amplify your content, engage with your audience, and build brand visibility. However, social media marketing doesn’t have a direct impact on ranking, it can indirectly influence your search visibility through increased traffic and brand mentions. For instance, creating a Google Business profile can increase web traffic and give you the desired results. Of course, there are other social media platforms you can use like Facebook, Instagram, and Twitter, which are highly widespread and used by billions.
Strengthen User Experience and Site Usability
By user experience, we mean to say that users should have a positive experience when they visit your website. How is that possible? By making sure, the website is easy to navigate and contains an appealing design. No user will like a website if it is slow and takes a longer time to load. Therefore, prioritize the speed and load time of your website, as it can trigger frustration among users. Maintaining good speed and performance can impact your website’s bounce rate, which is necessary for Google ranking. Besides this, optimize your site for various devices and screen sizes for mobile-friendliness.
Conclusion
By implementing the above-mentioned factors, it is possible for your website to not get penalized. But it is also critical to remember, that improving your ranking is a long-term process that requires consistent effort, quality content, and adherence to ethical SEO practices. So, take time to fully understand what exactly your business and target audiences’ needs and research accordingly without having to burn your pockets for penalties.
FAQs
What are the methods to stay informed about Google algorithm changes?
Following are the methods to stay informed about algorithm changes:
Official Google Announcements
Google Search Console
Google Search Central Blog
SEO news websites and forums
How does keyword research help in improving Google ranking?
Keyword research can help you find the right words and phrases users are typing into search engines to find your goods or services.
How can organic links be acquired?
Natural and organic links can be acquired through techniques like guest blogging, influencer outreach, and creating shareable content.
Having a strong local SEO presence is essential for businesses that have physical locations, whether it operates locally or globally, in order to draw customers to their store.
Local SEO is the process of optimizing your business’s online presence to rank higher in search engine results for geographically-related queries. This type of SEO is crucial for businesses with brick-and-mortar locations, as it helps to increase visibility to potential customers within the immediate area.
Local SEO is an essential aspect of digital marketing for businesses with a physical location. To improve your local SEO, it’s important to use a variety of tools that can help you optimize your online presence and drive more foot traffic to your storefront. In this blog, we will be discussing various local SEO tools that can help you improve your search engine rankings, manage your online reputation, and gain valuable insights into your target audience.
From keyword research tools to citation builders, local SEO audit tools, and more, we will explore the best options available to help you boost your local search visibility. We will also discuss how to use these tools effectively and how to integrate them into your overall SEO strategy. Whether you’re a small business owner or a marketing professional, this blog will provide valuable information on the tools you need to improve your local SEO and drive more customers to your door.
Local businesses, in-house marketing teams, and agencies focused on local SEO.
Free Trial
Not Available
Moz Local – Best Local SEO Tool
Moz Local is the top-rated local search engine optimization tool. With a decade of experience as a leader in SEO software, you can be confident in its data and methodologies. Moz Local is beneficial for both small and large businesses, as it increases visibility by making sure their listings are accurate and consistent.
The Moz Local service helps you control your business profile and reputation across various search engines and social media outlets to assist customers in selecting your business. Automated listing management, duplicate deletion, locational data distribution, and reputation management are just a few ways to maintain accurate listings on the most important sites, respond to reviews, and post updates and offers. Increase your online presence and make it easier for customers to find you with minimal effort and time.
Features of Moz Local
It automatically identifies duplicate listings and deletes that listing after verification.
Provides instant notifications and alerts whenever any new review is added to any social media site.
Direct integration with Google and Facebook helps to publish a local listing seamlessly.
It allows businesses to monitor and manage their online reputation by tracking reviews, ratings, and feedback across different platforms.
Businesses can improve their local search rankings by optimizing their listings and citations.
Provides insights and analytics on how listings are performing, and how they compare to competitors.
It helps businesses optimize their listings with keywords, descriptions, and photos, to improve visibility and attract more customers.
Pros:
Google and Facebook integration
Sentiment analysis
Powerful reporting and analytics
Automated duplication deletion
Alerts and notification
Free trial is available
Free Listing score
Cons:
Add-ons are only available for US locations
Pricing varies depending on region
Moz Local Pricing
Plans
Pricing
Lite
$14/month
Preferred
$20/month
Elite
$33/month
Listing Management Tool by Semrush
Rating
4.7 out of 5
Best For
Managing local listings, reviews, and local pages
Free Trial
30-day
Listing Management Tool by Semrush
Semrush is an excellent software-as-a-service option for managing online visibility, assisting with more than just local SEO. This comprehensive SEO tool helps you boost your online visibility to customers worldwide. This tool can be used for various marketing services, including PPC, SMM, Keyword Research, PR, Content Marketing, SEO, Competitive Research, Marketing Insights, and Campaign Management.
Semrush has also developed a local listing management tool in collaboration with Yext, which is a digital platform to manage your listings, reviews, and local pages. With local this listing management tool, you can update your business data on the most important directories. After your listings become active, you can monitor and update them to make sure they are the same and accurate on all platforms. You can use their data distribution feature to share your business information on social media sites.
Features of Listing Management Tool by Semrush
The tool allows businesses with multiple locations to manage their listings from one central location.
It provides automated alerts for any changes in the business information on different platforms and allows businesses to take quick action to resolve any issues.
Provides suggestions for optimization of business listing on different directories and platforms
Detailed analytics and reporting on the performance of business listings, including data on traffic, conversions, and reviews.
It helps to monitor and respond to customer reviews across multiple directories and platforms.
It allows businesses to update their business information on platforms such as Google My Business, Bing Places, and Facebook.
Pros:
70+ worldwide directories
Easy-to-use interface
Knowledge base articles
Excellent support
Free local listing check
Affordable rate
Cons:
It only gives you data for Google
Semrush Listing Management Tool Pricing
Plans
Monthly Price
Yearly Price (Save upto 17%)
Pro
$119.95 monthly
$99.95 monthly
Guru
$229.95 monthly
$191.62 monthly
Business
$449.95 monthly
$374.95 monthly
BrightLocal
Rating
4.8 out of 5
Best For
Improving local search performance
Free Trial
14-day
Brightlocal – Best Local SEO Tool
BrightLocal is a local SEO tool that helps businesses and digital marketing agencies improve their online visibility and reach more local customers. With BrightLocal, businesses can track their citations across various directories and platforms, monitor their local keyword rankings, and manage their online reviews. This information can then be used to improve local SEO efforts and increase visibility in local search results.
It provides a suite of tools and services to help businesses improve their online visibility, track their local rankings, and manage their online reputation. Its reputation management tools help businesses track their online reviews and respond to them in a timely manner.
Features of BrightLocal
This tool analyzes a business’s website and provides recommendations on how to optimize it for local search.
Local citation tracking feature that helps businesses track where their business is listed on local directories and websites.
It helps to track how a business is ranking for specific keywords in local search results.
It allows businesses to manage their Google My Business listing and optimize it for local search.
Businesses can track and manage their online reviews across various platforms, such as Google and Facebook.
Provides businesses with data on the most relevant local keywords for their industry and location.
Pros:
14-day free trial is available
Google my business profile audit
Reports of Local SEO
Citation builder
Huge learning resources are available
Excellent customer support
Cons:
Credit-based local search grid
Some users find that the platform is slow
BrightLocal Pricing
Plans
Monthly Price
Yearly Price (Get 2 months free)
Single Business
$29 per month
$24.17 per month
Multi Business
$49 per month
$40.83 per month
SEO Pro
$49 per month
$65.83 per month
Whitespark
Rating
4.6 out of 5
Best For
Local citation fined, Local SEO ranking, reputation building
Free Trial
14-day
Whitespark – All in One Local SEO Tool
WhiteSpark is a all in one local SEO tool to help businesses improve their local SEO presence. Its services include generating and managing citations, creating and optimizing Google My Business listings, checking local SEO rankings, reputation management and providing local SEO audits and reporting. Citations are mentions of a business’s name, address, and phone number (NAP) on other websites. Having accurate and consistent citations can help improve a business’s visibility in local search results.
The audit and reporting tool of WhiteSpark can help businesses identify areas where they can improve their local SEO. For example, the tool can identify missing or incorrect citations, and provide suggestions for how to fix them. The audit also provides insights on how to improve on-page optimization and content, identify technical issues such as site speed and mobile-friendliness, and recommend how to get more reviews.
The New, Drastically Improved, WhiteSpark Local Citation Finder
Features of WhiteSpark
Businesses can build backlinks and improve their visibility in search results and drive more traffic to their website.
Businesses can create and optimize their Google My Business listings through this tool.
It Identifies the best keywords to target in the local SEO efforts to improve the visibility in search results.
Helps to get more customer reviews to build trust with potential customers.
It finds missing or incorrect citations and provides suggestions for how to fix them.
It helps businesses generate citations on relevant websites and ensure that their business information is accurate and consistent across all citations.
Pros:
Free Google review link generator
Blog and video resources to learn
One time fee
Local rank tracker
Citation builder
Free tools are also available
Cons:
No integration with social media platforms
Some citation work is outsourced from the third party
WhiteSpark Local Citation FinderPricing
Plans
Monthly Price
Yearly Price (Save 20%)
Starter
$0
$0
Small Business
$39 per month
$33 per month
Specialist
$49 per month
$41 per month
Agency
$59 per month
$49 per month
Enterprise
$149 per month
$124 per month
Synup
Rating
3.9 out of 5
Best For
Online listings & reputations management
Free Trial
30-day
Synup – Local SEO Tool
Synup is a valuable tool for businesses looking to improve their visibility and reach in local search results. By providing an all-in-one platform for managing and optimizing online listings, businesses can make sure that they are easily found by customers online.
Synup helps businesses with local SEO by providing a suite of tools that allow businesses to manage and optimize their listings on various directories and platforms. This includes updating business information, such as an address, phone number, and hours of operation, as well as adding photos, videos, and customer reviews. It helps businesses track and improve their local citations, which are mentions of their business name, address, and phone number on other websites.
Features of Synup
AI-assisted content idea generator to help your business to grow on social media.
Analytics and reporting features that help you to track your online visibility and performance across different platforms.
Local citation service to claim, verify, and optimize the listings.
It allows users to integrate its platform with other business systems, such as CRM and marketing automation tools.
Helps to take a closer look at online customer reviews and consistently monitor user engagement.
Easy tracking of marketing performance with clear insights on website visits, phone calls, and business ranking.
Pros:
Task automation
Interactive store pages are available
Advanced analytics
35+ premium publisher
Mobile app is available
Free trial is available
Cons:
Poor customer support, no live chat option
Pricing is not disclosed
CynupPricing
You can contact vendor directly for detailed pricing information.
GeoRanker
Rating
4.3 out of 5
Best For
Checking keyword ranking based on particular areas
Free Trial
7-day
GeoRanker – Local SEO Tool
GeoRanker is a powerful tool for businesses looking to improve their local SEO efforts and increase their online visibility in specific geographic locations. More than 20,000 businesses are already using this tool to increase their local visibility, including booking.com. It is designed to help businesses and organizations optimize their websites, social media profiles, and other online assets to rank higher in search results.
The tool is helpful in local SEO because it provides businesses with a detailed analysis of their local search rankings, as well as insights into how they can improve their visibility in local search results. It also provides businesses with detailed information about their competitors and how they are ranking in local search results, which can be used to identify areas where they can improve their own SEO efforts.
Features of GeoRanker
You can find and create local citations to help boost your visibility in local search results.
It helps you to identify the most relevant keywords for the local market.
Provides data on search volume, competition, and suggested keywords.
It identifies which websites are linking to your website, and provides data on the quality and relevance of those links to help identify opportunities for improvement.
Helps you to understand how your competitors are performing in local search results and provides data on their online presence and marketing strategies.
Allows you to optimize your website, create high-quality local citations, and build relevant backlinks to help you rank higher.
Pros:
Automated reports
Local Rank checker
Complete Google ads audit
API Access
Free trial on all plans
Cons:
Credit-based pricing system
Can’t be accessible through mobile
GeoRankerPricing
Plans
Monthly Price
Pro
$99.00 per month
Agencies
$249.00 per month
Enterprises
$490.00 per month
Google My Business
Rating
4.6 out of 5
Best For
Creating and updating your Business Profile
Free Trial
Completely Free
Google My Business – Free Local SEO Tool
Google My Business is a free tool that allows businesses to manage their online presence across Google, including in search and maps. By optimizing its listing, a business can improve its visibility in local search results. Almost every business in the world that has a physical location is listed on Google. Businesses can create and manage a listing on Google Maps, which includes important information such as business hours, contact information, reviews, and photos.
It is extremely helpful because it allows businesses to improve their visibility on Google Maps, which is often the first place people look when searching for local businesses. By providing accurate and up-to-date information on GMB, businesses can improve their chances of showing up in search results when people are searching for businesses in their area.
Features of Google My Business
Customers can easily find the location of the business and other valuable information.
It provides businesses with analytics and insights into how their listing is performing.
Businesses can upload photos and videos of their products, services, and location to help customers get a better sense of what they can expect.
It also provides important information such as the business name, address, phone number, website, and hours of operation.
Customers can leave reviews on a business’s GMB listing, and businesses can respond to these reviews.
Businesses can create posts on their GMB listing to promote special offers, events, or other important information.
It allows customers to book appointments directly from the GMB listing.
Pros:
Free to use
Mobile app is available
Easy integration with other Google products
Easy-to-use user interface
Robust analytics
Help center articles are available
Cons:
Difficult to get customer support
Google My Business Pricing
It is Free to use.
Chatmeter
Rating
4.5 out of 5
Best For
Review management, listing optimization, and improving customer experience
Free Trial
Available
Chatmeter – Local SEO Tool
Chatmeter is a reputation management software that helps businesses improve their online visibility and reputation. It does this by providing businesses with tools to track and manage their online reviews, listings, and keywords, as well as providing them with insights on how to improve their local SEO efforts. 1000s of businesses are using Chatmeter to improve the accuracy of their listings in online directories.
Chatmeter has the ability to monitor and manage online reviews for businesses. It can help businesses track reviews from various sites, such as Google, Yelp, and TripAdvisor, and respond to them in a timely and effective manner. This is important because online reviews can have a significant impact on a business’s local SEO ranking and overall reputation.
Features of Chatmeter
Monitor and manage your online reputation by tracking mentions of your brand across the web.
Enables businesses with multiple locations to manage and track their local SEO efforts and online reputation for each location.
White Label Reporting to customize and brand reports to share with clients or stakeholders.
Gives businesses access to data and insights on their local SEO performance, including their visibility in local search results, ranking for specific keywords, and customer sentiment.
Provides businesses with insights into their competition.
It allows businesses to track their ranking for specific keywords and identify opportunities for improvement.
Pros:
Mobile app is available
Huge learning resources including blogs and videos
Voice search optimization
Demo is available
Reporting and analytics
Cons:
Pricing is not disclosed
Social media posting tool is average
ChatmeterPricing
You can contact vendor directly for detailed pricing information.
GrowthBar
Rating
4.9 out of 5
Best For
Finding local keyword suggestions
Free Trial
5-day
Growthbar Local SEO Tool
GrowthBar is one of the most trusted, user-friendly, and flexible SEO tools in the world. It was established by the inventors of Growth Marketing Pro. This google chrome extension tool is free to use. It is utilized to get SEO insights, execute keyword research, track SEO rankings, and access data points about websites and competitive inspection. GrowthBar is also used by some of the known companies like MagicJack, Bill.com, TeePublic, Codeless, and Minted.
GrowthBar is an effective tool for searching local keywords and analyzing the most successful local competitor’s keywords. You’ll get a ranking difficulty score for all the seed keywords. Your competitors’ domain authority, estimated organic monthly traffic, and top organic keywords will be included in the report created by this tool.
Features of GrowthBar
Provides keyword suggestions along with insights on keyword difficulty.
It helps to analyze the competitor’s website and extract the relevant keywords to make your local SEO strategy.
Keyword ranking tools that keep you up to date about the ranking of your business on specific keywords.
It provides a chrome extension to use this tool on any webpage.
Free meta description generator that helps you to generate SEO-friendly meta description that eventually leads to high ranking.
Conducts on-page SEO audits and identifies the possibility to improve SEO.
Pros:
A 5-day free trial is available
Chrome extension is available
Live chat customer support
List of free tools available
Cons:
Limited local SEO features
Not able to manage citations
GrowthBar Pricing
Plans
Monthly Price
Yearly Price (Save upto 17%)
Standard
$48 per month
$29 per month
Pro
$99 per month
$79 per month
Agency
$199 per month
$129 per month
Yext
Rating
4.4 out of 5
Best For
Managing Your Local Reputation
Free Trial
30-day
Yext Local SEO Tool
Yext was founded in 2006 and it is one of the best online brand management tools for managing your local reputation. Howard Lerman, Brian Distelburger, and Brent Metz are the founders of this company.
Yext offers a range of solutions to help brands with local SEO. It connects to various directories to ensure the accuracy of your business data and info.
The Knowledge Manager, offered by Yext, is a highly-regarded local SEO tool. It is the go-to resource for answers to the most frequent questions concerning your business. Store information such as hours, personnel, deals, and locations can be found here. Furthermore, Yext pages offer a straightforward way to keep your listings up-to-date and ensure accuracy. Customers can access comprehensive knowledge about your brand through integration with Knowledge Manager on these pages.
Features of Yext
It offers a listing distribution feature that allows businesses to publish their listings across multiple directories and platforms.
Helps to monitor and respond to customer reviews and ratings on various platforms.
Businesses can create and customize landing pages for their listings and provide a consistent and engaging experience for customers.
Detailed analytics and insights into an online presence, including how many times the business has been searched for and how many people have clicked on the listing.
You can create and manage your business information, such as hours of operation, products and services offered, and photos and videos.
It allows businesses to manage and update their online listings across multiple platforms, including Google, Bing, and Apple Maps.
Pros:
Numerous integration option is available
Huge learning resources including events and webinars
Proper documentation
Excellent support
Easy to connect to multiple listings
Cons:
No free plan or free trial is available
The user interface is quite ugly
Yext Pricing
They offer custom pricing, you can contact vendor for pricing details.
Ahrefs
Rating
4.7 out of 5
Best For
All-in-one SEO toolset
Free Trial
Not Available
Ahrefs – All in one SEO tool
Ahrefs is considered the best tool for SEO by professionals from all around the world, with its powerful data. This software was founded by Dmitry Gerasimenko in 2011 to build healthy SEO for websites in Google rankings. Ahrefs tool consists of many features such as estimating the quality of a website’s link through link building from one page to another, keyword research, analysis of growth and competitor, auditing content efficacy, tracking your website’s rank, and designing your website in a professional manner.
Ahrefs is a tool that helps with local SEO by providing information on backlinks and keywords that can be used to improve a website’s search engine rankings for specific geographic locations. The tool also allows users to research the top-performing content for a given location and identify local competitors. Additionally, Ahrefs’s Site Explorer feature allows users to see where a website’s traffic is coming from and which pages are getting the most organic search traffic, which can be useful for identifying opportunities for local SEO.
How to Do Local Keyword Research for Your Small Business
Features of Ahrefs
Provides data on how a business is performing on Google My Business, including reviews, photos, and clicks to the website.
You can monitor your business citations and see where they need to fix or add citations.
The tool offers recommendations on how to optimize website content and meta tags for local search visibility.
Ahrefs Local SEO analyzes the backlink profile of a website, providing insights on the quality and quantity of backlinks and identifying potential link-building opportunities.
Detailed information on the ranking and performance of competitors in the local search results.
It allows businesses to perform keyword research to identify the keywords and phrases that are relevant to their business and target audience.
Pros:
Immersive features in one platform
Free tools are also available
Excellent support
Browser extension is available
Easy-to-use interface
Huge data source
Knowledge base articles
Cons:
It automatically charges you if you exceed the plan limit
Doesn’t offer free trial
It doesn’t offer separate tools in a separate plan
Ahrefs Pricing
Plans
Monthly Price
Yearly Price (Get 2 months Free)
Lite
$99 per month
$83 per month
Standard
$199 per month
$166 per month
Advanced
$399 per month
$333 per month
Enterprise
$999 per month
$833 per month
Google Search Console
Rating
4.8 out of 5
Best For
Understanding how your site is performing in local search results
Free Trial
Completely Free
Google Search Console (GSC) Free SEO Tool
Google Search Console (GSC) is a free tool provided by Google that helps website owners understand how their site is performing in Google search results.
GSC provides detailed information on the keywords and queries that are driving traffic to your site, which can help you identify opportunities for optimizing your content for local search. GSC will alert you to any technical issues that may be impacting your site’s visibility in search results, such as crawl errors or broken links. GSC provides data on how your business is performing in Google Maps, including how many times it appears in the Local Pack and how many times people have clicked through to your website. Overall, Google Search Console is a valuable tool for understanding how your site is performing in local search results and identifying opportunities for optimization.
Features of Google Search Console
You can verify your business location and information and check the performance of your Google My Business listing.
It allows you to check if your business website is mobile-friendly and identify any issues that may be impacting its performance on mobile devices.
It identifies any issues with your website that may be impacting its performance in search results.
Structured Data testing tool that allows you to test and validate structured data markup.
You can submit your website’s sitemap to Google to help them better understand your website’s structure and content.
It allows you to see how your website is performing in Google search results, including the number of clicks, impressions, and average click-through rate for specific keywords.
Pros:
Free to use
Sitemap submission
You can request indexing of web pages
Mobile friendly check
Easy to use and configure
Provides reports and analytics
Cons:
Difficult to get customer support
Google Search Console Pricing
It is completely Free
Screaming Frog
Rating
4.8 out of 5
Best For
Identifying technical issues and optimizing the website structure for local search
Free Trial
Not Available. But, Free Version is there
Screaming Frog – Local SEO Tool
Screaming Frog was launched by Dan Sharp in 2010. It is a website crawling tool that can be used to analyze the technical structure and content of a website. Furthermore, Screaming Frog can be used to find and fix technical issues on a website, such as broken links, incorrect meta tags, missing alt tags, 404 errors, and duplicate content, which can negatively impact a website’s visibility in local search results. It can be used to check if hreflang tags are implemented correctly on the website and whether they are targeting the right languages and regions. It can be used to check if a business’s Name, Address, and Phone number (NAP) is consistent across the website and all other directories, which is important for Google to understand the business’s location and contact information.
Features of Screaming Frog
It checks for Google My Business listing and other local citations.
Generates XML sitemaps and verifies that they are properly formatted and can be accessed by search engines.
Identifies any technical SEO issues, such as duplicate content, that may be affecting the site’s visibility in local search results.
Analyze page titles, descriptions, and headers to ensure they are optimized for local search.
Extract structured data from a website to ensure that a business’s information is accurately represented in search results.
It crawls a website and identifies any broken links or missing pages that may be affecting the site’s visibility in local search results.
Pros:
The free plan is available
Integration with Google Analytics, Pagespeed insights, and Google search console.
WooRank is an automated website analysis tool that includes SEO auditing and monitoring, keyword tracking, competitive analysis, and in-depth website crawling. WooRank makes it simple to check your SEO status and provides useful advice to help boost your website. WooRank provides quick website reviews with loads of important info, plus a checklist of tasks; aiding businesses and digital marketers to get increased search engine rankings, convert visitors into sales, view their competitors, and amplify returns on their digital marketing investments.
Features of WooRank SEO
Woorank’s SEO audit feature checks a website for common local SEO issues, such as missing or incorrect NAP (name, address, phone number) information.
Provides a detailed analysis of a website’s on-page SEO, including information on title tags, meta descriptions, header tags, and more.
It shows you how many reviews and ratings a business has on different platforms such as Google, Yelp, and TripAdvisor.
It helps you identify where your business is listed on other websites, such as directories and local listings sites.
It allows you to compare your website’s performance to that of your competitors.
This tool can also show you which websites are linking to your site, which can be a strong indicator of your website’s authority and trustworthiness.
Pros:
Browser extension is available
Free trial is available
Excellent support
Modern and user-friendly interface
Help center articles and knowledge base
Cons:
Doesn’t offer any free plan
The monthly plan is little bit expensive
WooRank Pricing
Plans
Monthly Price
Yearly Price (Get 4 months Free)
Pro
$79.99 per month
$53.25 per month, billed at $639.00 yearly
Premium
$199.99 per month
$133.25 per month, billed at U$1,599.00 yearly
Enterprise
Custom Plans
Custom Plans
Yoast SEO
Rating
4.7 out of 5
Best For
Improving the visibility of a local business in search engine results
Free Trial
Not Available. But, Free Version is there
Yoast SEO Plugin
Yoast SEO is a plugin for WordPress that helps optimize a website for search engines, including local SEO. It includes features such as the ability to add and verify a local business address and contact information, as well as the ability to create and optimize pages for local keywords and phrases. Additionally, Yoast SEO includes an analysis tool that helps identify and fix common on-page SEO issues, such as missing alt tags and duplicate content, which can negatively impact a website’s local search ranking. Overall, Yoast SEO is a useful tool for improving the visibility of a local business in search engine results.
Yoast SEO Tutorial
Features of Yoast SEO
Provides suggestions to improve the local SEO of the web pages.
It includes built-in support for schema markup that can be used to improve the visibility of local businesses in search results.
It integrates with Google Maps and allows users to easily add a map of their location to their website and improve their visibility.
Users can easily add their business address and contact information to their website, which can be used to populate Google My Business and other local directories.
It includes a local keyword research feature that helps users identify the most relevant keywords for their business and location.
Yoast SEO allows users to assign local business categories to their website.
We hope now you understand the significance of local SEO and the various tools available to put it into effect. With these local SEO tools, you can quickly update and manage your online listings, allowing you to free up time for your local SEO strategy. Whether you have an online or a physical presence, these local SEO tools can help increase your business visibility, track performance, and generate leads and conversions. Use these promising tools to enhance the local rankings of your website.
FAQs
What is local SEO tool?
Local SEO tool is a software or platform that help businesses optimize their online presence for geographically-related search queries.
What are some examples of local SEO tools?
Some examples of local SEO tools include Google My Business, Moz Local, BrightLocal, Whitespark, Synup, and Yext.
How do I use local SEO tools effectively?
To use local SEO tools effectively, it’s important to understand how they work and how they can help you achieve your business goals. For example, if you’re looking to improve your search engine rankings, you may want to focus on keyword research tools and citation builders.
What are local citations and why are they important?
Local citations are mentions of your business’s name, address, and phone number on other websites. They are important for local SEO because they help to establish your business as a reputable and credible source, and can also help to improve your search engine rankings.
How do I build local citations for my business?
To build local citations for your business, you can start by creating a list of relevant directories, social media platforms, and business listing sites that are specific to your industry and location.
How do I track my local SEO performance?
To track your local SEO performance, you can use a variety of tools including Google My Business Insights, Google Analytics, and SEMrush. These tools can help you to monitor your website traffic, search engine rankings, and online reviews, as well as gain insights into your target audience.
How often should I update my local SEO strategy?
It’s important to regularly monitor and update your local SEO strategy. The search landscape and algorithm updates frequently, so you should continuously make adjustments accordingly.
How much should I pay for local SEO tools?
The cost of local SEO tools can vary widely depending on the specific tool and the features included. Some tools are free to use, while others require a monthly or annual subscription. So, you can choose the one that best fits your budget and the needs of your business.
Is local SEO important in 2023?
Yes, local SEO is still important in 2023. With the increasing use of mobile devices and location-based searches, it is important for businesses to optimize their website and online listings for local search in order to be found by potential customers in their area.
What is the best way to do local SEO?
Keep your site mobile friendly, focus on link building, create and optimize your Google My Business account, create content on your website that is relevant to your local community, build citations, and get regular positive reviews.
Whether you’re a startup or have a well-established online presence, Search Engine Optimization (SEO) is critical for your SaaS company to stay ahead of the competition. You want to see a return on your digital marketing effort, regardless of how much you spend (ROI).
In comparison to other digital marketing techniques, SEO is a long-term strategy that necessitates ongoing commitment. Organic traffic, on the other hand, can account for more than 40% of your company’s revenue. According to studies, 93% of internet experiences begin with a search engine such as Google, Yahoo!, or Bing.
SEO for SaaS – Ranking Factors
SEO for SaaS improves Company’s website online visibility for it to be ranked better on SERPs (Search Engine Result Pages). If SEO is done correctly, then you are bound to experience improved organic traffic and keyword rankings, which would translate to an increase in sales or lead generation. It might sound like a simple task, but it is comprised of numerous elements, and it is supposed to be a long-term process.
Among the significant challenges faced by SaaS companies, it is important to decide whether to gate the content to generate leads, or leave it as open as it is for SEO purposes.
Lead generation and search engine optimization (SEO) are both important marketing strategies that can help businesses attract and convert potential customers.
Lead generation involves identifying and targeting potential customers and then finding ways to persuade them to take a specific action, such as filling out a form or signing up for a newsletter. This can be done through a variety of methods, including email marketing, social media advertising, and paid search advertising.
On the other hand, SEO is the process of optimizing a website to rank higher in search engine results pages (SERPs). When a website ranks higher in the SERPs, it becomes more visible to potential customers who are searching for relevant keywords. SEO involves optimizing various aspects of a website, such as its content, structure, and technical elements, to make it more attractive to search engines and improve its visibility in the SERPs.
Both lead generation and SEO can be effective ways to attract potential customers to a website and build a business’s online presence. However, they serve different purposes and can be used in different ways to achieve different goals. It’s important to understand the difference between the two and how they can be used effectively in a SaaS marketing strategy.
How to Select the Appropriate Keywords?
Since you already have in-depth knowledge about your audience, you can now come up with a checklist of technical as well as non-technical branded keywords that they are likely to search for whenever they would wish to look up your SaaS Company. On matters to do with the selection of keywords, you should focus much on the niche, which is referred to as long-tail keywords by those in the industry.
Tools such as Spyfu, SEMRush, and Google Keyword Planner will help you in keyword research work and will provide you with a list of keywords to determine the ones with the potential of generating significant traffic. With the curated keyword list in hand, you can begin to incorporate the keywords naturally all over your site to enhance the chances of being ranked high on SERPs for those specific sets of keywords. The choice of the relevant keywords and their incorporation all over the site is likely to alert more audience about your SaaS Company and improve conversion rates.
When choosing an SEO tool, there are several factors to consider:
Cost: Determine your budget and choose a tool that fits within your price range.
Features: Consider the features that are important to your business, such as keyword research, on-page optimization, backlink analysis, and website audits. Make sure the tool you choose offers the features you need.
Ease of use: Consider the usability of the tool and whether it will be easy for you or your team to use.
Compatibility: Make sure the tool is compatible with your website and other marketing tools you may be using.
Customer support: Look for a tool that offers good customer support, in case you have any questions or issues while using the tool.
Reputation: Look for a tool that has a good reputation in the industry and has received positive reviews from users.
It’s also a good idea to try out a few different tools to see which one works best for your business. Many SEO tools offer free trials or demos, which can be a good way to test out the tool before committing to a purchase.
Search Engine Optimization Tools You Need to Use
It seems like every month there is a new SEO tool being advertised and promotedon popular marketing blogs and Facebook. If you are in the search engine optimization industry you get targeted on social media by all kinds of SaaS tools, and there is no shortage of new options to try. The truth is that most of these new tools are pulling the same API data that the OG tools use — they just package them up in fancy dashboards and try to get you to sign up for a recurring subscription. It requires very little maintenance on their part and if their marketing and branding are solid, they will get plenty of SEO noobs to sign up.
No tool is going to replace the actual work required, but they can assist you and help you make calculated moves, and also help you with things like outreach. Not all of them cost an arm and a leg either; this line-up of tools is a must-have for anyone serious about SEO and invested in long-term success, whether as an agency offering services, or a company trying to increase organic website traffic. Get yourself familiar with all the popular SEO tools listed below if you haven’t yet.
Ahrefs is one of the most recommended SEO tools online. It’s only second to Google when it comes to being the largest website crawler. SEO experts can get enough of Ahref’s Site Audit feature as it’s the best SEO analysis tool around. The tool highlights what parts of your website require improvements to help you achieve higher rankings and improved traffic. From a competitor analysis perspective, you’ll likely use Ahrefs to determine your competitor’s backlinks to use them as a starting point for your own brand. You can also use this SEO tool to find the most linked content within your niche. This tool also helps you in finding the right keywords.
Features of Ahrefs
It tracks keyword ranking, organic search traffic, and other key metrics to improve the SEO of your website.
Helps to find profitable keywords and optimize the content to rank higher in search results.
Conducts a complete site audit to identify any broken link or duplicate page.
Rank tracker that helps you to track the ranking of your site on a specific keyword.
The facility to find out traffic from any country, this will help you to create a content strategy.
Provides an in-depth look at your own and competitor’s website performance, including top organic search keywords and referring domains.
Ahrefs webmaster tool helps to figure out SEO mistakes to improve your site health.
Pros:
Offers a lot of free SEO tools
Huge learning resources
Chrome extension is available
Keyword and competitor analysis
Excellent support
Shows historic data
Comprehensive backlink analysis
Cons:
Some users find the UI is complex
The rank tracker can be more robust
Pricing Plan:
Plans
Monthly Price
Yearly Price (Get 2 months Free)
Lite
$99 per month
$83 per month
Standard
$199 per month
$166 per month
Advanced
$399 per month
$333 per month
Enterprise
$999 per month
$833 per month
Google Search Console
Rating
4.6/5
Best For
Checking site’s Search traffic, CTR, Impression, Search Queries, and more
Google Search Console Tool
This is one of the best SEO tools, and guess what? It’s completely FREE to use and just takes 2 minutes to get it set up. Google Search Consoleis a set of tools and resources that allow you to analyze the technical performance of your website in the SERPs and see traffic stats — all of this free data can be used to optimize your campaign and effort. The best part? Google Search Console provides information and data directly from Google. There is no third-party “guessing” or random APIs pulling data that may or might not even matter.
It provides a range of tools and resources for website owners to use to optimize their website’s visibility and performance on Google search pages. One of the best uses of the Google Search Console is looking at the search queries section. This tells you what keywords, terms, and long-tail search queries triggered pages of your website to show up in the organic results. You can see how many impressions were received, the click-through rate, and what position it shows for.
Google Search Console also notifies you in case of any technical error that occurs on your website, whether it’s a broken URL, sitemap, core web vitals, or an outage. When you find any error in your GSC, you need to fix it right away. Google is hand-delivering you the data and info needed to move up in the SERPs.
Google Search Console Tutorial for Beginners
To use Google Search Console, you’ll need to add and verify your website with Google. This involves adding a piece of HTML code to your website’s homepage or using a Google Analytics account that is linked to your website. Once your website is verified, you can use Google Search Console to view and analyze data about your website’s performance in Google search.
Features of Google Search Console
Facility to check a specific URL for any issues that affect its ability to appear in Search results.
It checks if your website is mobile-friendly or not, and if there are any mobile usability issues it automatically detects them.
Sitemap submission to help Google discover new pages on your site, and see which pages have been indexed.
Provides insights into how a site is performing in terms of clicks, impressions, and click-through rate in the search results.
It helps to check if your website is eligible for Rich Results, which are enhanced search results that can include things like images, ratings, and prices.
You can check how many pages from your website are indexed by Google.
It helps you to see if Google is experiencing any issues crawling your site and identify and fix any crawl errors that may be impacting the site’s search performance.
Pros:
Free to use
Easily identify crawling errors
Mobile-friendly check
Google rich result check
Help articles are available
Sitemap submission
Cons:
Poor customer support
The interface is confusing for beginners
Pricing Plan:
Google Search Console is Free to use.
Moz: SEO Software
Rating
4.4/5
Best For
Site tracking, link building, competitor analysis, keyword research, inbound marketing
Moz Pro: SEO Software
Moz is a name that has really evolved over the years. It is one of the best SaaS SEO tools that experts actually use. Whether you’re looking for keyword recommendations or a site crawl, Moz is a full-service powerhouse tool. You can get great insights not only into how your website is performing but also into how to improve it. They also have a free MozBar toolbar that you can download, free version allows you to see your store’s metrics while browsing any page.
Free SEO Tools from Moz
Their tools have improved over the years, and they have totally revamped their link exploration tool and their golden metric. Domain Authority just went over a complete makeover as well. They have two main products, an SEO toolset, and a Local SEO listing audit and submission platform. This is something that can benefit beginner and advanced SEOs alike, but for those new to the game, the on-site optimization grader is handy and does a great job of teaching users what elements need to be changed on each page to achieve an optimal score.
Features of Moz
It helps to track search engine rankings for specific keywords over time.
Analyzes a website for technical SEO issues such as broken links, slow page load times, and duplicate content.
Provides information on the quality and quantity of a website’s backlinks, which are links from other websites to the user’s website.
It finds and targets the keywords that will help a website rank higher in search engine results pages.
Offers suggestions for improving the user’s website’s on-page SEO, such as optimizing title tags, meta descriptions, and header tags.
A browser extension that allows you to see Moz data for any website you visit, including Domain Authority, Page Authority, and Spam score.
Generates customizable reports that can be shared with clients or team members.
Pros:
Provides a guide to learn SEO from basics
Free trial is available
24/7 online support
Offers some free tools
Intuitive interface
Browser extension is available
Integration with web analytic tools
Cons:
Error tracking is sometimes misleading
Hard to navigate
Pricing Plan:
Moz Pro offers four pricing plans: Standard, Medium, Large and Premium Plan. 30-day free trial is available. Have a look at the pricing details of each package.
Plan
Yearly Price
Monthly Price
Standard
$67/month
$99/month
Medium
$125/month
$179/month
Large
$209/month
$299/month
Premium
$419/month
$599/month
Surfer SEO
Rating
4.8/5
Best For
SEO content creation and optimization, website audit
Surfer SEO – Best Digital Marketing Tool
Surfer SEO is a powerful SEO tool that specializes in providing digital marketing solutions to businesses of all sizes. This tool is designed to help you optimize your website for search engines and improve your online visibility. It has the ability to provide an in-depth analysis of a website’s on-page and off-page SEO. It can identify technical issues that may be preventing a website from ranking well in search results and provide recommendations on how to fix them.
It includes a keyword research tool that helps users find the best keywords to target for their website. This tool provides detailed data on search volume, CPC, and competition for a given keyword. This allows users to make informed decisions about which keywords to focus on. Additionally, it provides an analysis of the website’s backlink profile, including the number and quality of links pointing to the site, which can help users identify opportunities for link building.
Features of Surfer SEO
It provides a detailed analysis of the top-ranking pages for a given keyword, including metrics such as Domain Authority, Page Authority, and the number of backlinks.
The tool performs a site audit that checks for common technical SEO issues such as broken links, missing alt tags, and duplicate content.
It allows you to track and monitor your website’s ranking in search engine results.
Provides a keyword research tool that helps you find the best keywords to target for your website.
This tool provides detailed data on search volume, CPC, and competition for a given keyword.
Analysis of a website’s backlink profile, including the number and quality of links pointing to the site.
Detailed analysis of a website’s on-page and off-page SEO.
Pros:
NLP-based guidelines
optimization suggestions
Content Editor
User-friendly interface
Free SEO course and knowledge base
Excellent live chat customer support
Free outline generator
Cons:
No free plan is available
The keyword research tool is not as advanced as other
Pricing Plan:
Surfer SEO offers four pricing plans: Basic, Pro, Business and Enterprise Plan. Have a look at the pricing details of each package.
Plan
Yearly Price
Monthly Price
Basic
$49/month
$59/month
Pro
$99/month
$119/month
Business
$199/month
$239/month
Enterprise
Custom plans
Custom plans
Google Keyword Planner
Rating
4.3/5
Best For
Keyword research for SEO and PPC
Google Keyword Planner Tool
Google Keyword Planner is a powerful keyword research tool developed by Google LLC, the leading search engine and technology company. It is designed to assist businesses, marketers, and advertisers in identifying the most relevant and profitable keywords for their online campaigns. It has the ability to provide detailed information on keywords and phrases, including their search volume, competition, and estimated cost per click (CPC).
The information provided by this keyword research tool can be used to optimize website content, ad copy, and targeting options. This helps businesses to reach their target audience more effectively. Another important feature of Google Keyword Planner is its ability to suggest new keywords based on a user’s search query. This can be incredibly helpful for businesses that are looking to expand their reach and find new growth opportunities.
Features of Google Keyword Planner
The suggestion of new keywords based on a user’s search query.
Detailed information on keywords and phrases, including search volume, competition, and estimated cost per click (CPC).
Integration with Google Ads that allows for easy management of advertising campaigns.
Comparison of different keywords and phrases to determine the best options for a business.
Option to create custom keyword lists for specific campaigns.
Easy Integration with Google Search Console to track the performance of keywords and campaigns.
The tool provides an estimate of how much a user might expect to pay for a specific keyword or group of keywords.
Pros:
Multi-language support
Audience Insights
Customizable report
Seamless integration with Google ads and google search console
Free to use
Advanced analysis
Cons:
Difficult to get customer support
Pricing Plan:
Google Keyword Planner can be accessed free of charge. You just need a Google Ads account to use it.
Google Analytics
Rating
4.5/5
Best For
Tracking website traffic, user behavior, and conversion rates
Google Analytics – Web Analytics Tool
Google Analytics is a powerful web analytics tool developed by Google LLC, one of the world’s leading technology companies. This tool allows businesses and organizations to track and analyze their website traffic, user behavior, and conversion rates. It can track the performance of a website, including pages viewed, time spent on the site, and bounce rate. This data can be used to identify which pages are performing well and which are not.
It also offers a wide range of customizable reports and data visualization tools. This makes it easy for businesses and organizations to gain insights and make data-driven decisions. The tool can be integrated with other Google products, such as Google AdWords and Google Search Console, to provide even more detailed and actionable data.
Features of Google Analytics
Provides reports on Audience segmentation, demographics, and interests, which makes it easy for you to target the right audience.
It helps measure user behavior on a website, including pages viewed, time spent on the site, and bounce rate.
It provides a mobile app to monitor the performance of the website anywhere, anytime.
Easy integration with other Google and third-party products, such as WordPress, Google AdWords, and Google Search Console.
Provide even more detailed and actionable data.
It measures the number of visitors to a website, as well as the sources of that traffic, such as search engines, social media, and referral sites.
Measure the effectiveness of various digital marketing campaigns, including email marketing, social media, and pay-per-click advertising.
Pros:
Wide integration option
Mobile app is available
Multi-language support
Detailed analytics and reporting
Free to use
Articles to help the user
Cons:
Difficult to get customer support
Need to learn to utilize its full benefit
Pricing Plan:
Google Analytics is Free to use.
Long Tail Pro
Rating
4.3/5
Best For
Discover keywords and calculate Keyword difficulty
Long Tail Pro – Top SEO Tool
Long Tail Pro is a keyword research tool that is designed to help digital marketers, SEO professionals, and content creators identify profitable long-tail keywords for their campaigns. It provides detailed metrics for each keyword, including search volume, CPC, and competition level. This makes it easy for users to evaluate the potential profitability of each keyword.
To enhance the research capabilities, it offers a range of features, such as a keyword tracking tool, which allows users to monitor their rankings for specific keywords over time. A link analysis tool, which provides information on the quality and quantity of links pointing to a particular website. Its ability to analyze the competition for each keyword provides valuable insights into the strengths and weaknesses of competitor’s campaigns.
Features of Long Tail Pro
It optimizes the campaigns and improves rankings in search engine results pages (SERPs).
Helps to find out long-tail keywords with low competition and high search volume.
Show you the top keywords that a specific website is ranking for.
Potential to fetch the top 10 websites that are ranking on the specific keyword.
Competitor analysis to figure out why your competitors are ranking on a keyword.
You can track your website’s ranking for specific keywords in Google and Bing.
Provides suggestions for related keywords that users can use to expand their research.
You can save your projects and keywords list for future reference.
Pros:
Integration with Google Analytics and Google Search Console
Site audit and backlink analysis
Free training and trial
Rank tracker
In-depth site audit
Cons:
Limited features
Costly compared to other tools
Pricing Plan:
Plan
Pricing
Annual Starter
$297/Year
Annual Pro
$537/Year
Annual Agency
$1177/Year
Monthly Starter
$37/Month
Monthly Pro
$67/Month
Monthly Agency
$147/Month
Ubersuggest
Rating
4.2/5
Best For
keyword research, similar websites finder, keyword ranking
Ubersuggest SEO Tool
UberSuggest, developed by Neil Patel, is a keyword finder tool that helps you identify keywords and also the search intent behind them by showing the top-ranking SERPs for them.
From short to long-tail phrases, you can find the right terms to use on your website with hundreds of suggestions from this free great keyword tool. The metrics they include in their report are keyword volume, competition, CPC, and seasonal trends. Great for both organic SEO, and paid PPC teams, this tool can help determine if a keyword is worth targeting and how competitive it is.
The Definitive Guide to Ubersuggest for SEO and Content Marketing
Features of UberSuggest
Generates a list of blog post and article ideas based on a user-provided keyword.
Analyzes a website’s backlinks, organic search traffic, and top organic keywords.
Measures website’s overall performance and provides suggestions for improvement.
Provides the list of top-ranking pages for a specific keyword, along with data such as search volume, CPC, and competition level.
Shows how difficult it will be to rank for a specific keyword based on the competition.
Gives an overview of the website’s traffic, backlinks, and top organic keywords.
Analyzes the keyword density, readability, and other factors of a webpage’s content and gives suggestions for improvement.
You can track the search engine rankings of your website and individual pages for specific keywords.
Pros:
Easy to use
Knowledgeable blogs to learn
Provides lifetime plan
Cheaper than other SEO tools
Interactive dashboard
Chrome extension is available
Cons:
Lack of automated reports
Limited database
Pricing Plan:
UberSuggest offers three pricing plans: Individual, Business and Enterprise/ Agency. 7-day free trial is available. Have a look at the pricing details of each package.
Plan
Lifetime Price
Monthly Price
Individual
$120/Lifetime
$12/month
Business
$200/Lifetime
$20/month
Enterprise/Agency
$400/Lifetime
$40/month
Screaming Frog
Rating
4.6/5
Best For
SEO reports and technical audits
Screaming Frog SEO Spider Website Crawler
Experts love how much time they save by using this tool. Screaming Frog is a website crawler tool that allows you to crawl websites’ links, images, CSS, scripts, and apps from an SEO perspective. It is particularly useful for identifying technical SEO issues on a website, such as broken links, duplicate content, and chains and loops. The tool can also be used to extract data from websites and to analyze the on-page elements of a webpage, such as meta title tags, meta descriptions, and heading tags. SEO Spider’s other features include reviewing URLs blocked by robot.txt or tag directives. You can generate XML sitemaps, integrate with Google Analytics, Search Console, and Page Speed Insights APIs and fetch user and performance data. Screaming Frog is available as a desktop application for Windows, Mac, and Linux. The license fee is minimal, and it’s billed annually. It’s a very smart investment.
Features of Screaming Frog
You can schedule crawling on a regular basis.
It crawls a website just like a search engine and identifies all of the URLs, links, images, and other elements on the site.
Once a website has been crawled, it provides detailed information about each page, including the page title, meta description, headers, and more.
You can customize the crawl settings, such as setting the user agent and to apply custom filters to the data being collected.
You can limit the number of URLs that will be crawled, in order to save time and resources.
customize the crawling process with the ability to set up custom user agents, crawl specific sections of a website, and exclude certain pages or content.
It provides detailed, customizable reports that can be exported in various formats.
Pros:
Accurately identifies technical SEO issues
Free plan is available
Integration with Google Analytics, Pagespeed insights, and Google search console.
Sitemap generation
Scans all pages on a website
Also extracts metadata
Cons:
Limited learning resources
Non-user-friendly interface
Poor support
Pricing Plan:
Screaming Frog offers a Free version and a Paid version. Have a look at the pricing details of paid plan.
Google Trends is a free tool from Google that provides data and graphs on the popularity of specific searches on Google and YouTube. Google Search Trends helps you track timeless keywords for your pages, as well as hot trends that will pass. It’s an essential tool if you want to climb the rankings on Google and drive qualified traffic to your site.
The platform’s diagrams and data can help you in creating your search engine optimization (SEO) strategy and keep you current on in-demand keywordsin your line of work. The tool has sections for exploring your chosen terms, examining trending searches, and looking over a specific year’s leading search topic history — reaching back to 2001. From keyword research to content marketing, you have a unique window into the habits of searchers. You get to study the leading keywords on Google and apply them to your SEO optimization.
The Best SEO Tools
Features of Google Trends
Provides a list of search queries that have recently seen significant increases in popularity.
Compares the search volume of multiple terms over a specified time period.
The website can display data for specific regions and languages that allow users to compare search trends in different areas.
It provides data on search trends over a period that allows you to see how search queries have changed over the years.
You can compare the relative popularity of different search terms, which can be useful for keyword research and search engine optimization (SEO).
Provides data on search trends in real-time, so you can stay up-to-date on the latest search trends.
It also shows the related queries which are searched by people along with the main query.
Pros:
Search query trends for a different region
Data-driven insights into trending topics
Easy to use
Comparison chart
Google help articles
Shows historic trend
Cons:
Limited related keywords
Poor support
Pricing Plan:
Google Trends is Free to use.
Keywords Everywhere
Rating
4.6/5
Best For
Find long-tail phrases with search volume, CPC, and competition data.
Keywords Everywhere – Best SEO Tool to Find Keywords
Keywords Everywhere is a browser add-on that is used to find keywords and can be installed on either Firefox or Chrome. It is a tool that allows access to keyword metrics for any list of keywords and lets you download it in formats like Excel, PDF, or CSV. This tool saves you a lot of time that otherwise would have been invested in copying data from a website while finding search volume for another. Search volume is nothing but an average of the searches that people have performed for a particular keyword in a period of the last two months. This tool shows you monthly search volume, Cost-per-click, Adwords competition data, and trend data of multiple keywords on multiple websites.
Features of Keywords Everywhere
Provides search volume, CPC, and competition data for a variety of keywords on multiple websites.
The tool will provide you with a list of related keywords that you can use to expand your keyword research.
It allows you to create lists of keywords and save them for later use.
Integration with a variety of other SEO and marketing tools, such as Google Analytics, SEMrush, Ahrefs, and Moz.
You can adjust settings such as the number of results to show and the currency to use for CPC data.
The ability to analyze the performance of a list of keywords over time.
Keyword research for organic and paid search.
Pros:
Browser extension for chrome and firefox
Multi-language support
Pay-as-you-go pricing plan
Provided API keys
Historic trend data from 2004
“People also search for” insights
Easy-to-use interface
Wide range of integration
Cons:
Features are basic
Limited to keyword research
Pricing Plan:
Keywords Everywhere is Free to use.
SEOquake
Rating
5/5
Best For
On-page SEO audit, keyword research, compare domains and URLs, examine internal and external links
SEOquake – Best SEO Tool
SEOquake is a free browser extension that allows you to check any webpage for numerous SEO parameters. It has some great features that help you optimize your website. SEOquake features include an SEO bar which is an interactive search bar that adjusts according to your needs while you are searching a webpage. The SEO dashboard, with the click of a button, opens a compact lightbox with an SEO brief overview including Page, Domain, and Backlinks details. You can also use keyword analysis by generating a detailed report of keywords found on the webpage. Also, you can create real-time SEO audits, examine internal and external links, compare domains and URLs in real time, and export all that data into a file.
Features of SEOquake
Keyword density analysis helps to check the density of specific keywords on the webpage, which can help identify areas where the website’s content may need to be optimized.
Provides a detailed analysis of the webpage, including information about the page’s title and meta tags, headings, and images.
SEO-related metrics for any website, including Google PageRank, the number of indexed pages, and the number of backlinks.
Helps to check the number of internal and external links on a webpage, as well as the anchor text and nofollow status of each link.
Facility to export the data you’ve collected in a variety of formats.
Conducts SEO audits to identify potential technical issues that might affect the website’s performance.
AnswerThePublic is a “Make Life Better Tool” built by the people behind CoverageBook. It is a keyword tool that imagines suggestions of autocomplete sentences on google and creates useful phrases and questions that people are asking regarding a keyword. It has categories that answer questions with the 5 Ws and the “How”,” can”,” which”, and “will”. It is a treasure of consumer insight for creating fresh and ultra-useful content, products, and services. Imagine having something like this and it could mean that we could actually be reading customers’ minds and determining what they actually want.
Features of Answer The Public
Search for questions and keywords in specific locations, which can be useful for local SEO or targeting specific regions.
A visual representation of questions and keywords organized by question word (e.g. “what,” “how,” “why,” etc.)
The ability to see the most common questions being asked about a particular topic or keyword.
Provide the data in the form of questions, prepositions, and comparisons.
Provides related keywords and phrases that can be used for content creation, SEO, and keyword research.
It supports several languages, including English, French, German, Spanish, Italian, Portuguese, and Dutch.
The ability to download the data in CSV or Excel format.
Pros:
Lifetime plan pricing plan
Free trial is available
Automated search alert
Downloadable images
Huge learning resources
Cons:
Features are limited to keyword ideas
Customer Support is limited to email
Pricing Plan:
AnswerThePublic offers three pricing plans: Individual, Pro and Expert. 7-day free trial is available. Have a look at the pricing details of each package.
Plan
Lifetime Price
Monthly Price
Individual
$99/Lifetime
$9/month
Pro
$70/Lifetime
$99/month
Expert
$149/Lifetime
$199/month
SEMrush
Rating
4.6/5
Best For
keyword research, tracks competitor keyword strategy, SEO audit, backlinking opportunities, and lots more.
SEMrush – Top SEO Tool
SEMrush is a one-stop shop for all your SEO needs. It is a tool that provides you with the most accurate data on your competitors and allows you to analyze their top-ranking content. Another feature that’ll be of great help is the organic keyword finder which allows you to review the topmost organic keywords for your website to help you strategize your SEO plans. SEMrush helps you with measurable results from online marketing for SEO, content marketing, PPC, and social media marketing.
Features of SEMrush
Site audit tool that checks for technical SEO issues and provides recommendations for improving a website’s search engine visibility.
Reporting and export functionality to create custom reports and export data for further analysis.
Tools for analyzing the performance of paid advertising campaigns, including data on ad copy and landing pages.
Competitor analysis tools that enable you to see the keywords, ads, and backlinks of your competitors.
Comprehensive keyword research and analysis, including keyword difficulty scores and CPC data.
Helps to research keywords and find the best ones to target for your website and content.
It crawls the pages of your website and helps to optimize it for ranking.
Pros:
Historic data since 2014
Easy-to-use interface
Free account to utilize limited features
Demo is available
Content outline builder
Integration with web analytics tools
Knowledgeable Help Center
Cons:
Some users reported higher pricing
Limited support
Pricing Plan:
SemRush offers three pricing plans: Pro, Guru and Business. You can also use it for Free, but with limited access. Have a look at the pricing details of each package.
Plan
Yearly Price
Monthly Price
Pro
$99.95/month
$119.95/month
Guru
$191.62/month
$229.95/month
Business
$374.95/month
$449.95/month
Bing Webmaster
Rating
4.0/5
Best For
Monitor the overall health of your website and helps you see how your customers are finding your site
Microsoft Bing Webmaster Tool
Microsoft Bing Webmaster is an SEO tool that helps you get deeper insights into your website. Planning to increase the traffic on your channel? Bing Webmaster fetches your site’s performance data and helps you optimize page rankings. The tools let you analyze your site activity, and backlinks, manage keywords and improve your site’s personality. In addition, it contains SEO reports and an on-demand site tool that checks for common SEO glitches.
Features of Bing Webmaster
Submit a sitemap of the website to Bing, which can help Bing discover and crawl new pages on the site.
It shows the top keywords that people are using to find a website on Bing.
Provides information on how many of a website’s pages are indexed by Bing and any issues that may be preventing Bing from indexing certain pages.
Shows details such as when Bing last crawled your site, and any crawl errors that occurred.
Details such as how website pages are displayed in the search results, including the title and description that Bing is using.
The number of websites linking to a website and the anchor text used in the links.
Allows website owners to specify the geographic location where they want their site to be displayed in Bing’s search results.
Pros:
Free to use
Monitors the ranking of the site
Helps to optimize the content
Sitemap submission
Detailed analytics
Easy to use
Cons:
Limited data compared to google search console
Pricing Plan:
Microsoft Bing Webmaster is Free to use.
Majestic
Rating
4.3/5
Best For
Backlink Analysis, Competitor research, Compare sites, Business profile checker
Majestic SEO Tool
Majestic.com is all about backlinks. It boasts itself as one of the best SEO backlink checkers that optimizes your link intelligence data. Its features include a site explorer summary that provides you with an overview of a website’s link profile, a Topics Report where you find out everything about a website, and a list of metrics including Trust Flow, Citation Flow, Topical Trust Flow, External Backlinks, Referring Domains, Referring IP Addresses, Crawled URLs, Indexed URLs and more. Majestic has launched a new feature called Link context which is a paid feature (rest is free) that helps you find and audit backlinks. With this feature, you can browse and filter a link search more effectively.
Features of Majestic
Shows the results in a variety of formats, including a graph, table, or CSV file.
Domain comparison feature to help users to compare the backlink profile of two or more websites.
Explores a website’s backlink profile, including the number of links, referring domains, and top anchor text.
You can request to crawl a specific website or page, which can be useful for troubleshooting backlink issues or for tracking the progress of a new website.
You can check multiple websites backlinks at once using the Bulk backlink checker feature.
Provides detailed information on the number and quality of backlinks pointing to a website, including the top linking domains and the anchor text used in those links.
The Fresh Index shows the latest backlinks to a website.
Pros:
Provides API access
Custom report
Browser plugins are available
Wholly dedicated to link analysis
Help articles are available
Cons:
Poor customer support
High price for only backlink analysis
Not intuitive interface
Pricing Plan:
Majestic offers three pricing plans: Lite, Pro and API. You can also use it for Free, but with limited access. Have a look at the pricing details of each package.
Keyworddit is a free SEO tool that extracts keywords from subreddits. Subreddits are threads to conversations on Reddit. Keyworddit works by searching for a specific subreddit or multiple subreddits and extracting the most frequently used words and phrases from the discussions and comments within those subreddits. The tool then organizes the extracted keywords into a list, which can be used for keyword research and optimization purposes. You can extract up to 500 keywords with search volumes.
Features of Keyworddit
It allows you to enter a subreddit and generate a list of keywords related to that topic.
Option to filter the generated list of keywords by word count, relevance, and more.
Helps you to optimize your website content for the keywords you select.
Offers suggestions for related keywords that users might not have thought of.
It helps to find out low competition keywords that eventually lead to a high chance of ranking.
Keyword volume insights that come from a huge database of grepwords.
Pros:
Free to use
Easy to export the keywords
Provide search volume
Finds low-competition keywords
Enhance the capability of Reddit
Auto-suggestion
Cons:
Subreddits with less than 10,000 subscriber doesn’t come in auto-suggest
No support
Pricing Plan:
Keyworddit is Free to use.
Optimizely
Rating
4.2/5
Best For
Content marketing, A/B testing and monitor websites in real-time
Optimizely – Digital Experience Platform
Optimizely is a digital experience platform that helps developers build and run A/B tests on websites. Optimizely Full Stack is another feature that helps you improve your deep-end coding requirements for websites, mobile apps, business logic, and voice bots. The platform offers products like- rollouts, full-stack, web experimentation, optimization-as-a-service, and much more. It also has expert solutions for marketing, engineering, product, and data teams. Industries like media, travel, finance, tech, and retail can also avail of these solutions.
Features of Optimizely
Empower businesses to test different variations of their website or app to see which performs better through the A/B test.
Helps to optimize mobile apps to improve user engagement and conversion rates.
You can create and run tests without any coding knowledge, making it easy for anyone to use.
Provides detailed data and insights on test results, conversion rates, and user behavior.
Helps to create personalized experiences for different segments of the audience.
It targets specific audiences based on factors such as location, device, or behavior.
Allows businesses to make data-driven decisions on which changes to make to their website or app to improve performance.
Pros:
User-friendly dashboard
Detailed data and insights
Customizable targeting
Seamless integration with other tools
Learning resources are available
Best for A/B testing
Advanced Targeting
Cons:
Pricing is not disclosed
Limited support
Pricing Plan:
Optimizely offers custom pricing plan, contact vendor to get a quote.
KWFinder
Rating
4.5/5
Best For
Keyword research and content marketing
KWFinder – Keyword Research Tool
KWFinder is yet another keyword tool that finds thousands of hidden long-tail keywords using Google’s autocomplete API. It allows users to enter a seed keyword and receive a list of related keywords, as well as information about their search volume, cost-per-click (CPC), and ranking difficulty. KWFinder also provides a feature called “Questions” that generates a list of questions that people are asking about a specific topic on the internet.
It is commonly used for search engine optimization (SEO) and content marketing purposes. By identifying the most relevant and popular keywords for a specific topic or industry, users can optimize their website content and marketing strategies to attract more visitors and potential customers.SEO experts, PPC professionals, online marketers, and content creators can easily optimize their keyword searches using this tool.
KWFinder Tutorial: Easy Keyword Research Guide for Beginners (KGR Technique & Autocomplete)
Features of KWFinder
Provides a difficulty score for each keyword, which takes into account factors such as the strength of the top 10 results and the number of backlinks required to rank for that keyword.
Gives the top results for a keyword and analyzes the backlinks, social signals, and other data for each website.
KWfinder will provide a list of related keywords with search volume, CPC, and other metrics.
Just enter a website or a keyword and KWfinder will show the top keywords that website is ranking for.
It allows users to research keywords in different countries and languages and provides localized search volume data.
Suggests new keywords by analyzing the questions that people are asking on search engines.
Pros:
10-day free trial
Historic data
Localized search volume
User-friendly interface
Multi-language support
Keyword difficulty score
Comprehensive keyword data
Cons:
Does not currently offer integration with other SEO tools such as Ahrefs or SEMrush.
Free plan is not available
Pricing Plan:
KWFinder offers three pricing plans: Mangools Basic, Mangools Premium and Mangools Agency. 10-day free trial available. Have a look at the pricing details of each package.
Plan
Yearly Price
Monthly Price
Mangools Basic
$29.90/month
$49.00/month
Mangools Premium
$44.90/month
$69.00/month
Mangools Agency
$89.90/month
$129.00/month
Spyfu
Rating
4.6/5
Best For
Keyword research and competitive intelligence
Spyfu SEO Tool
Spyfu, originally GoogSpy, is an analytics company that specializes in research of keywords, PPC, and SEO. It also gives you the ad history and keyword search by your competitors which can be extremely useful in marketing campaigns. A special feature Kombat, helps you analyze how to level up with a competitor, which area of marketing are they putting their money in, and what are their common and unique keywords. Overall, Spyfu helps you increase your website traffic, track keyword rankings, and make better connections.
Features of Spyfu
It provides detailed information on a business’s competitors, including their top organic and paid search keywords.
You can see the ad copy and landing pages used by your competitors, which can provide insights into what strategies are working well.
Detailed overview of any domain name, including organic and paid keywords, backlinks, organic and paid visibility, and paid search ads.
Keyword research tool that provides the estimated search volume, CPC, and competition for those keywords.
Set up alerts to get notified when your competitors make changes to their online advertising campaigns.
Allows you to see the ads that their competitors are running on Google and Bing.
Rank tracking feature to track the rank of your website and pages over time.
Pros:
Backlink builder
Excellent support
More focused on competitor analysis
Competitors paid campaign tracking
Keyword ranking history
Mini video tutorial to learn the tool
Custom branded reporting
Cons:
No free trial and no free plan
Advertising spend is not always accurate
Pricing Plan:
Spyfu offers three pricing plans: Basic, Professional and Team. Have a look at the pricing details of each package.
Plan
Yearly Price
Monthly Price
Basic
$16/month
$39/month
Professional
$36/month
$39/month
Team
$149/month
$299/month
Woorank
Rating
4.3/5
Best For
Link Building, Keyword Research, and SERP Rank Tracking
Woorank – digital marketing tool
Woorank is an all-in-one digital marketing tool that provides users with in-depth insights into their website’s performance. With Woorank, users can analyze their website’s SEO, mobile compatibility, social media presence, and overall performance. The tool also provides information on the website’s traffic, backlinks, and keywords, as well as its competition.
Features of Woorank
It checks a website’s backlinks and provides information on the quality and relevance of those links.
Analyzes a website’s content, including its quality and relevance, and provides recommendations for improvement.
Provides stats including load time, mobile responsiveness, and accessibility.
Detailed reports on various aspects of a website, including technical issues, content, and link building.
Allows you to compare your website’s performance to that of your competitors.
You can choose which sections of the report you want to generate and customize the appearance of the report.
Advanced keyword research and tracking tool that helps
Pros:
14-day free trial
Excellent support
Modern and user-friendly interface
Knowledge resources
Browser extension is available
Offers complete digital marketing solution
Cons:
Doesn’t offer any free plan
The monthly plan is little bit expensive
Pricing Plan:
Woorank offers three pricing plans: Pro, Premium and Enterprise. Have a look at the pricing details of each package.
Plan
Yearly Price
Monthly Price
Pro
$$53.25/month
$79.99/month
Premium
$133.25/month
$199.99/month
Enterprise
Custom Price
Custom Price
Siteliner
Rating
3.4/5
Best For
SEO audit, find duplicate content and broken links
Siteliner – Free SEO Tool
Siteliner is a free tool that lets you explore your website, pointing out issues that affect your site’s quality and search engine rankings. It also helps you discover duplicate content and broken links. It identifies pages that form a pattern and crawl through your site to give you prominent search engines. Siteliner also provides a standard XML sitemap for your site with a detailed Siteliner Report.
Features of Siteliner
Checks for duplicate content on the website to improve the ranking.
It helps to identify broken links on the website and provides a list of all the broken links found.
Overview of the internal link structure of the site including the number of internal links per page and the most linked-to pages.
It shows the number of pages indexed by search engines and the percentage of the website that has been indexed.
Gives recommendations for optimization and improvement, including suggestions for fixing duplicate content, broken links, and other technical issues.
Benefits of Using SEO Tools For B2B SaaS Businesses
Using SEO tools can provide many benefits for B2B SaaS businesses, including:
Improved search engine rankings: By identifying and fixing issues on your website, SEO tools can help improve your search engine rankings and increase the visibility of your website in search results.
Increased website traffic: Higher search engine rankings can lead to increased website traffic from potential customers who are searching for relevant keywords.
Enhanced user experience: SEO tools can help improve the overall user experience on your website by identifying and fixing issues such as broken links, slow page loading times, and duplicate content.
Increased conversions: By improving the visibility and user experience of your website, SEO tools can help increase conversions, such as sales or sign-ups.
Competitive advantage: By using SEO tools to optimize your website and improve its visibility in search results, you can gain a competitive advantage over other businesses in your industry.
Overall, using SEO tools can help B2B SaaS businesses improve their online presence and reach, attract more qualified traffic, and drive more conversions.
Conclusion
SEO for a SaaS Company encompasses strategizing on your target audience, your site usage, and its online visibility. Search Engine Optimization (SEO)is a long-term process that sometimes tends to be challenging. Every tool is meant for various needs like link building, keyword research, content optimizations, and technical SEO. However, you don’t have to be overwhelmed by dozens of SEO tools and SaaS subscriptions to see great results. All the tools mentioned above will help you hit the right nail on the head and achieve higher rankings on the SERPs.
So, you can choose any tool as per your business needs.
FAQs
Which are the best tools for SEO?
Some of the best SEO tools are listed below:
Ahrefs
Google Search Console
Moz
Ubersuggest
Screaming Frog
Keywords Everywhere
SEOquake
Answer The Public
SEMrush
Google Trends
How do SEO tools work?
SEO tools work by analyzing various aspects of a website and its presence on the internet and providing recommendations for how to improve its search engine rankings.
What is SaaS SEO?
SaaS SEO is the practice of increasing the quantity of organic traffic for a Software as a Service company website. It helps in improving ranking on the SERPs for a list of relevant keywords.
How to determine the cost of SEO service?
It’s difficult to provide a specific cost for SEO, as it will vary depending on the specific needs and goals of the business. It’s important for businesses to carefully consider their budget and the potential return on investment (ROI) when deciding how much to invest in SEO.
What are Google SEO tools?
Google SEO tools are listed below:
Google Search console
Google Analytics
Google Webmaster
Google Trends
How important is SEO for SaaS businesses?
SEO is an important part of any SaaS business’s marketing strategy, as it can help to drive organic traffic and increase visibility in search results. It’s worth investing time and effort into implementing effective SEO strategies to help ensure the long-term success of the business.
Are you one of those who is looking for a good SEO checker online? We all know it is not an easy task to become proficient in SEO, yet we are aware of how search engine optimization filters the quality and quantity of the website traffic we are running from different search engines, also it is quite easy to find the best tools for SEO.
Why do you use an SEO checker?
All the online businesses established are indirectly or directly competing with each other to have a better digital footprint than that of their competitors, SEO checker will help you to optimize your website/web page in a better way, and it also provides a smooth experience for anyone visiting your website, which will increase your brand’s credibility and build a form of trust with the person that visits your webpage
At present there are way many SEO checkers available on the internet, In this article, we will be having a look at the various and the best in the market SEO checkers available online and what makes them a top class in comparison to their competitors, of course, you cant use them all at once. But you can check out which one suits you the best and stick to it.
Best for: Keyword Research Pricing: $119.95 – $449.95 /Free Trial for 7 days
SEMRush on-page SEO checker
Be it a big established corporation or a small mom-and-pop business, SEMRush has never failed to impress them all. it is specially used in weblogs, the main task it conducts will help you find better keywords based on their ranking and relevance to your product/service. The software also gives you a good audit and analysis report in a neat interface so you can make necessary changes to improve the performance of your website
SEMRush offers you a free trial of 7 days of its best tool so you can actually experience it and see if this is something that suits you and your website. SEMRush further offers packages ranging from $119.95 to $449.95 depending on the needs and the tools that you will be utilizing.
How to use Semrush On-Page SEO checker
MonsterInsights
Best for: Bringing Website Traffic Pricing: $99- $399 Annually
MonsterInsights on-page SEO checker
Used by over 3 million businesses worldwide monster insights can be said to be the top website for bringing quality website traffic from across the web for you. It is also the best google analytical plugin for WordPress available, it will also display all your metrics and scales directly on your webpage. The metrics contain different scales of your impressions, scaling, CTR (click-through rate), clicks, etc. although there is a free version of Monster Insights available it doesn’t offer all of its tools, the advanced version of it provides you with various advanced technical instruments.
AIO SEO
Best for: All in One for Website Search Ranking Pricing: $49 – $209 Annually
AIO SEO on-page SEO checker
Also known as All In One SEO, AIO SEO is one of the most full-scale SEO kits available on the internet. It provides a total score of your website by examining your website and taking different metrics into consideration.
Best for: Site Audits & Competitive Research Pricing: Starts $69 Monthly
Serpstat on-page SEO checker
With the tagline “all in one SEO platform” Serpstat addresses the issue of tracking keyword rank very efficiently. Be it a local, regional or international operation Serpstat can carry out all SEO procedures on each page with great accuracy. Doing site audits, competitive research, and Serpstat keyword tracking on all keywords are the areas where its forte lay the best. One of the most impressive strengths of Serpstat is, that it is very friendly to customers’ pockets. Its pricing system starts from just $69 and goes beyond as per the preferred package. It makes sure it gives the best of service in each package. It simply covers a wide range of SEO solutions because of which it has gathered a good number of loyal users across the globe.
Kazan SEO Checker
Best for: Keyword Suggestions & Improvement Pricing: Free
Kazan Seo Logo – on-page SEO checker
Kazan tops the list in one of the best free on-page SEO checkers The best ways for optimizing the content you publish are all covered by Kazan.
It is quick in tracking appropriate keyword ranking and suggesting the areas for improvement. It is a simple, quick, and free tool got SEO analysis. It comes very handily during the initial branding phase. Kazan SEO checker provides solutions on a single platform for content marketing techniques, analysis, development, optimization, and research.
Ubersuggest
Best for: Keyword Suggestions Pricing: Free with a Daily Search Limits
Ubbersuggest on-page SEO checker
Ubbersuggest is curated by a very famous internet personality, Neil Patel. Ubersuggest is a very popular keyword suggestion tool among digital marketing professionals and small business owners due to its clean and clear user dashboard and swift arrival of useful insights. It shows the volume, the CPC monthly searches, SEO difficulty, paid difficulty, and even useful link suggestions that can help speed up the reach of your website. Ubersuggest has been seen to be quite efficacious in driving 100% organic traffic to its user’s websites.
Google Search Console
Best for: Search Performance Pricing: Free
Google search console on-page SEO checker
Google search console was previously known as google webmaster tools. Google Search Console is an absolutely free tool offered by Google that enables websites, professionals, and developers to know where they stand in front of the audience. It helps in understanding the fundamentals of how google addresses the issues of indexes, crawling, and other errors. It is easy to use and offers its service for free. Small business owners consider it a holy grail as it makes reaching the right audience more viable without costing a dime.
Best for: Bringing Traffic on YouTube Pricing: Free Plans/ $7.5 – $79 per month
vidlQ on-page SEO checker
vidlQ was launched in 2011. it is one of the most popular YouTube SEO tools for improving reach on YouTube effectively. users exclusively use its chrome extension for improving their video content on YouTube by getting appropriate keywords and content ideas. Ever since it launched, it has been helping millions of users each day to shoot up their YouTube content. VidlQ comes very handy to use as it shows analytics at once on each video on YouTube. To assist YouTube producers, VidIQ suggests the best video marketing insights which are certified by YouTube. It is available free and also has a paid version. One of its best features is showing real-time VPH (views per hour) which helps the creators create content truly welcomed and enjoyed by the audience.
FAQs
What is an SEO checker?
An SEO checker is a tool that scans web pages to find technical errors and SEO issues that can degrade search engine rankings.
