Tag: Google keyword planner

Top Keyword Research Tools & Software: Best Free & Paid SEO Solutions for 2025

A business must understand what its potential customers are interested in. The purpose of doing keyword research is to study or uncover your audience’s interests and what they have recently searched in search engines, so that you can integrate or include that keyword, term, or phrase in your content to gain more viewers as well as appear higher on search engine result pages.

Keyword research is an essential part of any SEO strategy. It involves identifying the words and phrases that people use to search for products or services like yours, so you can optimize your website and content to rank higher in search engine results.

Types of Keywords

There are several types of keywords that you can target with your SEO efforts, including:

Short-tail keywords: These are one or two-word phrases that are very broad and general. Examples include “shoes” or “travel.” These types of keywords tend to have high search volume but also high competition.
Long-tail keywords: These are longer, more specific phrases that are less competitive and more targeted. Examples include “men’s running shoes” or “budget travel destinations.” These types of keywords tend to have lower search volume but also lower competition.
Latent semantic keywords (LSI): These are related keywords that search engines use to understand the context of your content. LSI keywords are used to help search engines understand the topic of your content and how it relates to the main keywords you are targeting.
Brand keywords: These are keywords that include the name of your brand or company. These keywords are used to increase brand awareness and drive more traffic to your website. Examples include “Adidas shoes” or “Fossil Watches”.
Local keywords: These are keywords that include a location. They are used to target customers in a specific area. Examples include “Carpet Cleaner in Mumbai” or “Best web development company in Pune”
Question keywords: These are keywords that are in the form of a question. They are used to target customers who are looking for specific answers. Examples include “How to earn money online?” or “What are the best SEO tools?”
Transactional keywords: These are keywords that indicate the intent of the user to make a purchase. They are used to target customers who are ready to buy. Examples include “Buy Shoes Online” or “Get 20% Discount on Shopping”
Informational keywords: These are keywords that indicate the intent of the user to find information. They are used to target customers who are looking for more information about a product or service. Examples include “What is SEO” or “Tourist places in Dubai”

By understanding the different types of keywords and their intent, you can develop a keyword strategy that will help you reach your target audience and achieve your business goals. However, finding the right keywords can be a daunting task, especially for beginners. That’s why in this blog post, we’re going to take a look at some of the best keyword research tools for SEO.

What are Keywords and Its Types in Seo

These tools will help you find the most relevant and profitable keywords for your business, so you can create content that will attract more traffic and conversions. Whether you’re just starting with SEO or looking to improve your existing strategy, these tools will help you get the results you need.

So, if you’re ready to take your SEO to the next level, read on to learn more about the best keyword research tools for SEO.

Top Keyword Research Tools For SEO

The following are the top 15 keyword research tools for SEO that are bound to give amazing results:

S. No.	Tool	Key Features	Best For
1	Semrush	All-in-one SEO toolkit, keyword research, competitor analysis, backlink tracking, content marketing insights	Agencies, enterprises, and professional digital marketers
2	Ahrefs	Backlink analysis, keyword explorer, site audit, competitor insights, rank tracker	SEO professionals and link-building experts
3	Long Tail Pro	Long-tail keyword research, keyword competitiveness score, SERP analysis	Bloggers, affiliate marketers, niche website owners
4	KWFinder by Mangools	User-friendly interface, long-tail keyword suggestions, local keyword research	Beginners and small businesses
5	AnswerThePublic	Visual keyword research, content idea generation, question-based keyword insights	Content creators and bloggers
6	Moz Pro	Keyword explorer, site crawl, rank tracking, link building tools	Small to medium-sized businesses and SEO beginners
7	Google Keyword Planner	Free keyword research, search volume data, PPC ad integration	PPC advertisers and startups with limited budgets
8	SpyFu	Competitor keyword analysis, PPC insights, SEO reports	Competitor research and PPC marketers
9	GrowthBar	AI-powered keyword suggestions, SEO audits, blog topic generation	Startups and content marketers
10	Serpstat	All-in-one SEO platform, rank tracking, keyword clustering, site audit	Growth hackers and marketing teams
11	Jaaxy	Keyword brainstorming, competition analysis, site rank tracking	Affiliate marketers and niche bloggers
12	SECockpit	Advanced keyword research, competitor insights, detailed filtering	Professional SEOs handling data-heavy projects
13	Keywords Everywhere	Browser extension, search volume, CPC, competition metrics	Freelancers and quick keyword checks
14	Ubersuggest	Keyword suggestions, SEO audit, backlink data, site analysis	Small businesses and bloggers
15	Soovle	Keyword suggestions from multiple platforms (Google, Bing, YouTube, Amazon)	Brainstorming cross-platform keywords

Semrush

Website	www.semrush.com
Rating	4.7/5
Free Trial	Available
Platforms supported	Web

Semrush is an all-in-one marketing platform that is highly used for keyword research, which comes with search volume to know your rank on search engine results pages, improve your website’s SEO, and includes cost-per-click advertising. This application was founded by Oleg Shchegolev and Dmitri Melnikov in 2008 under the name Seodigger and was later renamed Semrush in December 2020 to identify market trends. Semrush is preparing for its expansion into various renowned platforms such as Amazon, Microsoft, and Baidu.

Features of Semrush:

Organic research
A keyword magical tool that generates thousands of combinations with one seed keyword in a few clicks
Keyword manager
On-page SEO keyword research software
Keyword organic traffic insights
Competitor analysis
Rank tracking
Content marketing
Link Building
PPC Keyword research
Content optimization

Pricing Plan:

SEMRush offers three pricing plans: Pro, Guru, and Business. You can also use it for Free, but with limited access. Have a look at the pricing details of each package.

Plan	Yearly Price	Monthly Price
Pro	$99.95/month	$119.95/month
Guru	$191.62/month	$229.95/month
Business	$374.95/month	$449.95/month

Start Using SEMrush Now

Ahrefs

Website	Ahrefs.com
Rating	4.6/5
Free Trial	Not Available
Platforms supported	Web

Ahrefs is an SEO software platform that includes features including analyzing the quality of a website’s backlinks, keyword research, competitor analysis, auditing content efficacy, tracking your website’s rank, mentions monitoring, and professional website design. You can use its keyword explorer tool to get relevant keyword ideas and see how hard it would be to rank. Dmitry Gerasimenko invented this application in 2011 to help websites achieve good SEO ranks on Google.

Features:

Dashboard
Site explorer
Rank tracker
Content explorer
Site explorer

Ahrefs Keyword Research Tutorial: From Start to Finish

Pricing Plan:

Ahrefs offers four pricing plans: Lite, Standard, Advanced, and Enterprise. Have a look at the pricing details of each package.

Plans	Monthly Price	Yearly Price (Get 2 months Free)
Lite	$99 per month	$83 per month
Standard	$199 per month	$166 per month
Advanced	$399 per month	$333 per month
Enterprise	$999 per month	$833 per month

Long Tail Pro

Website	Longtailpro.com
Rating	4.5/5
Free Trial	Available
Platforms supported	Web

Long Tail Pro is a keyword research tool that helps businesses assess keyword difficulty, analyze competitor rankings on Google, and monitor keyword performance. Long Tail Pro enables users to discover more than 400 related keywords from any single keyword and filter them according to the CPC bid, search volume, and ranking value.

Long Tail Pro displays a summary of facts about your term, with a focus on how you rank on the first page of Google in comparison to your competition. It can be used to look at the top search engine results for your keyword to see how you compare to your competitors.

Features:

Powerful, detailed keyword metrics
Easily find long-tail keywords
Provides recommendations
Organic keyword tool
2,500+ SERP lookups every 24 hours

Pricing:

Long Tail Pro is a paid keyword research tool. It offers three pricing plans: Starter, Pro, and Agency. Have a look at the pricing details of each package.

Plans	Monthly Price	Yearly Price (Get 4 months Free)
Starter	$37 per month	$297 per year
Pro	$67 per month	$537 per month
Agency	$147 per month	$1177 per month

KWFinder by Mangools

Website	Mangools.com
Rating	4.5/5
Free Trial	Available
Platforms supported	Web

KWfinder - Keyword Research Tool — KWfinder – Keyword Management Tool

It is a well-known keyword research tool that works by increasing the network of keywords that have a significant impact on Google’s ranking. With this tool, users input a seed keyword and obtain a list of related keywords along with their corresponding search volume, cost-per-click (CPC), and ranking difficulty. KWFinder has a “Questions” feature that provides a list of queries related to a particular topic being asked around the internet. It offers a free trial for users to decide whether the tool is good for them or not.

Features:

Organic keyword research tool
Discover long-tail keywords easily
Domain Look-up
SERP Analysis
List creation
Integration with other management tools

Pricing Plan:

KWFinder offers three pricing plans: Mangools Basic, Mangools Premium, and Mangools Agency. 10-day free trial available. Have a look at the pricing details of each package.

Plans	Monthly Price	Yearly Price (Get 4 months Free)
Mangools Basic	$49 per month	$29.90 per month
Mangools Premium	$69 per month	$44.90 per month
Mangools Agency	$129 per month	$89.90 per month

Start Using KWfinder Now

AnswerThePublic

Website	Answerthepublic.com
Rating	4.7/5
Free Trial	Available
Platforms supported	Web

AnswerThePublic is software that listens to autocomplete data from search engines that quickly cranks out every effective phrase and question that people are asking around your keywords. AnswerThePublic enables teams to research keywords and develop content tailored to specific business needs. This tool enables staff to get regularly generated emails containing catalogs of recent topics, seasonal fads, and ever-changing brand outlooks. This application was founded by Gary Preston and Rachel Krish in the year 2014. The best thing is that you can use the tool for free for raw search insights; however, paid plans will offer better results.

Features:

Competitor Analysis
Content Management
Data Visualization
Keyword Rank Tracking
Performance metrics and management
ROI Tracking
Reporting & Statistics
SEO Management
Visual Analytics

Pricing Plan:

AnswerThePublic offers three pricing plans: Individual, Pro and Expert. 7-day free trial is available. Have a look at the pricing details of each package.

Plans	Lifetime Price	Monthly Price
Individual	$99/Lifetime	$9/month
Pro	$70/Lifetime	$99/month
Expert	$149/Lifetime	$199/month

Start Using AnswerThePublic Now

Moz Pro

Website	Moz.com
Rating	4.5/5
Free Trial	Available
Platforms supported	Web

Moz - Best Keyword Research Tools — Moz – Best Keyword Analysis Software

Moz Pro is a comprehensive SEO tool. This software offers key features, including site audits, rank tracking, backlink analysis, and keyword search tools. This software helps users organize, analyze, and prioritize keywords and phrases to improve their content and marketing strategies. It also enables businesses to surpass their competitors, offering helpful keyword recommendations tools acquired from an extensive online database using the most current SERP information. It helps you boost your rankings and SEO visibility by avoiding Search Engine Optimization when displaying your website to users.

Features:

Analyze keywords by search volume
Generate and save keyword lists
Export the data
Review search engine result pages
Check keyword reliability

Pricing Plan:

Moz Pro offers four pricing plans: Standard, Medium, Large, and Premium Plan. 30-day free trial is available. Have a look at the pricing details of each package.

Plan	Yearly Price	Monthly Price
Standard	$67/month	$99/month
Medium	$125/month	$179/month
Large	$209/month	$299/month
Premium	$419/month	$599/month

Google Keyword Planner

Website	Ads.google.com/intl/en_in/home/tools/keyword-planner
Rating	4.3/5
Free Trial	Not Available
Platforms supported	Web, Android

It is another popular keyword research tool for beginners on the list. It is, nonetheless, one of the most accurate sources of keyword data on the market, despite its lack of usefulness. You can enter any keyword and see approximate monthly search data for it. You can also access a detailed list of related keyword ideas that you can browse through or download. The information offered by it is obtained directly from the most reliable source, Google, and the results are compatible with AdSense revenue.

Features:

Aids in finding commercial keywords
Real-time and accurate search volume from Google’s search engine

How to Use Google Keyword Planner: 6 Hacks Most SEOs Don’t Know Exist

Pricing Plan:

Google Ads gives advertisers control to set their own monthly budget caps and make adjustments as needed.

SpyFu

Website	www.spyfu.com
Rating	4.5/5
Free Trial	Not Available
Platforms supported	Web

SpyFu is a popular tool that allows you to learn from your competition by analyzing their most successful phrases. It gathers all the previous data regarding the keywords and tells the users which keywords have performed well and which have not. Here, you can also compare your website to those in your field, which will ultimately help you stay relevant and up-to-date.

Features:

SERP analysis
Additional modules for domain analysis
Competitor analysis

Pricing Plan:

Spyfu offers three pricing plans: Basic, Professional, and Team. Have a look at the pricing details of each package.

Plan	Yearly Price	Monthly Price
Basic	$16/month	$39/month
Professional	$36/month	$39/1st month, $79/month thereafter
Team	$149/month	$299/month

GrowthBar

Website	www.growthbarseo.com
Rating	4.9/5
Free Trial	Available
Platforms Supported	Web

GrowthBar is another popular keyword research tool on the list to get billions of keywords, related long-tail searches, search volume, competitiveness, and much more. It is extremely useful for people who want to have their keyword ideas appear along with their search results. Content outline generation is a new feature that allows you to create content outlines for your blog or website in just one click, complete with keywords, word counts, headers, photos, links, and more.

Features:

Generate content outlines with AI
Keyword rank tracking
Accurate ranking difficulty
Long-tail keyword suggestions
Exportable keyword data
On-page word count

Pricing Plan:

GrowthBar offers three pricing plans: Standard, Pro, and Agency Plan. A 5-day free trial is available. Have a look at the pricing details of each package.

Plan	Yearly Price (Save upto 17%)	Monthly Price
Standard	$29/month	$48/month
Pro	$79/month	$99/month
Agency	$129/month	$199/month

Serpstat

Website	Serpstat.com
Rating	4.7/5
Free Trial	Available
Platforms Supported	Web

This is another popular keyword research tool for beginners on the list. Serpstat makes it simple to get the top Google results for your search. The platform not only takes care of your keyword research needs but is also an expert at backlink analysis, rank tracking, and site audit, which can help you identify areas where your website needs improvement and track your progress over time. It also helps you to get information regarding your competitors.

Features:

Using the competitor graph tool, you may learn more about your competition.
Find out about keyword difficulty and trends.
Insights on search questions.
Adaptable filters

Pricing Plan:

Serpstat offers four pricing plans: Lite, Standard, Advanced, and Enterprise. Have a look at the pricing details of each package.

Plan	Yearly Price (Get 20% Discount)	Monthly Price
Lite	$55/month	$69/month
Standard	$119/month	$149/month
Advanced	$239/month	$299/month
Enterprise	$399/month	$499/month

Try Serpstat Now

Jaaxy

Website	www.jaaxy.com
Rating	4.2/5
Free Trial	Available
Platforms Supported	Web

Jaaxy is a web-based keyword research platform that helps in offering keywords to websites, as well as competitive analysis for keywords. It streamlines keyword research tasks, allowing marketers to easily save, search, store, and manage them. This tool enables users to review past keyword ranking trends, observe website activity, discover new keywords, evaluate key quality index scores (KQI), and be alerted to changes in rankings.

This software was created by Kyle and Carson of Wealthy Affiliate, which is aimed at acquiring high-ranking keywords for business websites. Notably, Jaaxy bestows ‘SiteRank’, which helps to track & monitor any rankings on numerous search engines.

Features of Jaaxy:

Keywords identification
Site ranking
Analyze search engine results pages
Explore and discover your niche’s opportunities

Pricing Plan:

Jaaxy offers a Starter plan, which is a Free trial plan for 30 days, and two pricing plans: Pro and Enterprise. Have a look at the pricing details of each package.

Plan	Monthly Price
Pro	$49/month
Enterprise	$99/month

SECockpit

Website	Secockpit.com
Rating	4.0/5
Free Trial	Available
Platforms Supported	Web

SECockpit is a keyword research tool for SEO and Google Ads that helps to find powerful keywords around your niche, within a short span of time. Businesses can go for SECockpit for optimizing SEO campaigns. SECockpit offers keyword analyses that allow users to determine the most beneficial keywords to focus on. Besides, SECockpit recommends certain keywords to your business, helping your website rank better, which could attract many potential customers to your website.

Features:

Discover impactful keywords
Access comprehensive keyword analysis data
rank tracker
Keyword analysis
Organize thousands of keyword ideas through Amazon and YouTube suggestions
Provide Competitor analysis

Pricing Plan:

SECockpit offers three pricing plans: Personal, Pro, and Agency. Have a look at the pricing details of each package.

Plan	Yearly Price (Save upto 35%)	Monthly Price
Personal	$25/month	$39/month
Pro	$42/month	$59/month
Agency	$75/month	$99/month

Keywords Everywhere

Website	Keywordseverywhere.com
Rating	4.6/5
Free Trial	Competely Free Tool
Platforms Supported	Web

Keywords Everywhere is a browser extension that can be used to locate keywords and can be installed on either Firefox or Chrome. This tool provides access to keyword metrics for any list of keywords and enables you to download it in file formats like Excel, PDF, or CSV. This tool eliminates the need to manually copy data from one website while searching for search volume on another, saving a tremendous amount of time. This tool provides monthly search volumes, cost-per-click rates, Adwords competition data, and trend data for multiple keywords on various websites.

Features of Keywords Everywhere:

Search volume
Cost per click
Competition analysis
Presentation of trend data

Pricing Plan:

Keywords Everywhere offers three pricing plans. Have a look at the pricing details of each package.

Plan	Price
100,000 credits	$10
500,000 credits	$50
1,000,000 credits	$100

Ubersuggest

Website	Neilpatel.com/ubersuggest
Rating	4.4/5
Free Trial	Available
Platforms Supported	Web

UberSuggest, a keyword finder tool created by Neil Patel, can identify keywords and the intent behind them by providing top-ranking results from search engine result pages. It is a great SEO tool for beginners that displays monthly search traffic, CPC, and competition data for keywords. Ubersuggest analyses keywords, backlinks, and domain data to provide you with a precise estimate of how valuable and competitive they are. It is an affordable keyword research software and, therefore, great for beginners.

Features:

Competitive Analysis
Dashboard
Keyword Rank Tracking
Keyword Research Tools
Keyword Tracking
Link Management
SEO Management
Trend Analysis
Website Analytics

Ubersuggest Keyword Research Tutoria

Pricing Plan:

UberSuggest offers three pricing plans: Individual, Business, and Enterprise/ Agency. A 7-day free trial is available. Have a look at the pricing details of each package.

Plan	Lifetime Price	Monthly Price
Individual	$120/Lifetime	$12/month
Business	$200/Lifetime	$20/month
Enterprise/ Agency	$400/Lifetime	$40/month

Soovle

Website	Soovle.com
Rating	4.1/5
Free Trial	Free to use
Platforms Supported	Web

Soovle is a simple and free keyword research tool. It pulls autocomplete suggestions from Google, YouTube, Bing, Amazon, Yahoo, Wikipedia, and more—all in one place. Just start typing, and you’ll instantly see keyword ideas.

You can switch between search engines with the arrow key, add more engines like Yahoo or Baidu, and save keywords to a list for later download. It’s great for quick brainstorming, but it doesn’t show search volumes or keyword difficulty—so it works best when used alongside other SEO tools.

Features:

Autosuggestion Keyword Research
Multi-Search Engine Support (Google, YouTube, Bing, Amazon, Yahoo, Wikipedia, etc.)
Saved Suggestions List
CSV Export of Keywords
Quick SERP Preview
Customizable Search Engines (add/remove engines)
Simple & Free to Use

Pricing Plan:

Soovle is completely free to use and doesn’t offer any paid plans. You simply visit the website and start generating keyword ideas without needing to sign up or pay for anything. Unlike tools such as Ubersuggest that come with tiered pricing, Soovle keeps it simple with free access for everyone.

Conclusion

There are several keyword research tools available for creating an SEO strategy, and each one offers different features and benefits. Google Keyword Planner, SEMrush, Ahrefs, and Keywords Everywhere are some of the best tools for beginners, and they can help you find the most relevant and profitable keywords for your business.

By using these tools, you can create content that will attract more traffic and conversions. By understanding the different types of keywords and their intent, you can develop a keyword strategy that will help you reach your target audience and achieve your business goals.

In short, these tools will help you find the keywords that will help your website rank higher on search engine results and increase visibility and traffic.

By regularly researching and optimizing your keywords, you can improve your SEO efforts and drive more success for your business. So, take the time to research and invest in the right keyword research tools for your business, and you’ll be well on your way to achieving your goals.

FAQs

What is keyword research?

Keyword research is the process of researching prominent search terms that people use in search engines like Google and strategically incorporating them into your content so that it ranks better on the search engine results page.

What are the top keyword research tools for SEO?

Some of the top keyword research tools for SEO are:

Semrush
Google keyword planner
Serpstat
Keywords Everywhere
Ubersuggest
Ahrefs

What do keyword research tools do?

Keyword research tools are designed to help you find the right keywords to optimize your website and content for search engines. They typically provide features such as keyword discovery, search volume, keyword difficulty, competitor analysis, CPC, SERP analysis, long-tail keyword suggestions, and local keyword analysis.

Is Google Keyword Planner free to use?

Google Keyword Planner is absolutely free to use. It allows you to research keywords, see how often they’re searched, and get ideas for new keywords. It’s simple to use and is a great starting point for keyword research.

Why is keyword research important?

Keyword research is important because it helps you understand what people are searching for online, and it helps you optimize your website and content for those keywords. By targeting the right keywords, you can increase the visibility of your website and drive more traffic to it.

Can I use keyword research tools for free?

Yes, there are many free keyword research tools available, such as Google Keyword Planner, Keywords Everywhere, and UberSuggest. However, many of the more advanced tools will require a paid subscription.

How do I use a keyword research tool?

The process of using a keyword research tool will vary depending on the specific tool you’re using. However, most tools will require you to enter a seed keyword, and then they will provide a list of related keywords, along with data such as search volume and competition.

Is it possible to do keyword research without using a tool?

Yes, it is possible to do keyword research without using a tool, but it can be more time-consuming and less accurate. Keyword research tools can automate the process and provide valuable data that would be difficult to gather manually.

September 4, 2025

Top 17 Free Digital Marketing Tools That Are As Amazing As Paid Tools

In the realm of business, marketing becomes an inherent aspect. A successful marketing strategy can propel your business to unprecedented heights, especially in this digital age where nearly everyone is connected online. Digital marketing has emerged as a pivotal component of overall marketing efforts.

In India, the digital marketing sector is witnessing rapid growth, with a yearly expansion rate of 20-27%. The country has seen a surge in digital marketing jobs, giving rise to numerous freelancers and digital marketing agencies. While digital marketing tools benefit beginners and freelancers significantly, they also offer valuable assistance to agencies and corporations. Presented here are free digital marketing tools, some of which boast exceptional paid features alongside their array of free offerings, capable of elevating your digital marketing endeavors to success.

Free Digital Marketing Tools

S. No.	Tool	Key Features	Category
1	Canva	Graphic design, templates, social media content	Design & Creativity
2	Buffer	Social media scheduling, analytics, engagement	Social Media Management
3	Google Analytics	Website traffic analysis, audience insights, conversions	Analytics
4	Answer the Public	Keyword research, search insights, content ideas	SEO & Content Research
5	Hubspot	CRM, marketing automation, lead management	Marketing Automation & CRM
6	UberSuggest	SEO analysis, keyword suggestions, site audit	SEO & Marketing Tools
7	BuzzSumo	Content research, influencer tracking, social analytics	Content Marketing
8	Google Keyword Planner	Keyword research, search volume, PPC planning	SEO & PPC Tools
9	MailChimp	Email marketing, automation, campaign analytics	Email Marketing
10	Ahrefs Webmaster Tools	SEO audit, backlink analysis, keyword tracking	SEO & Analytics
11	QuillBot	AI paraphrasing, grammar checking, writing assistant	AI Writing & Productivity
12	Semrush	SEO, PPC, competitor research, site audit	SEO & Marketing Tools
13	SimilarWeb	Website analytics, traffic insights, competitor analysis	Analytics & Market Research
14	Google Search Console	Site performance, indexing issues, search analytics	SEO & Analytics
15	Trello	Project management, task boards, team collaboration	Project Management
16	ChatGPT	AI conversation, content generation, coding help	AI & Productivity
17	Hootsuite	Social media scheduling, analytics, monitoring	Social Media Management

Canva

Website	www.canva.com
Rating	4.7 out of 5
Platforms Supported	Web, Android, iPhone/iPad
Best For	Graphic design & video editing

Canva is a free tool that is used for graphic designing. It helps in creating social media posts, blog images, resumes, and many other design-related products. It is easy to use and individuals without prior experience in designing can use this tool.

Canva is preferred by over 2 million people globally. It has a variety of templates from which you can choose the ones you require. Canva even has built-in template sizes for different social media apps with the correct image size. For example – square size for Instagram, rectangular for Twitter, etc.

It has both free and paid versions. The paid versions come with yet many interesting features like access to all the stock photos and video footage, Instant animation, social media scheduling options and more.

Buffer

Website	Buffer.com
Rating	4.5 out of 5
Platforms Supported	Web, Android, iPhone/iPad
Best For	Social media management

Social Media platforms like Instagram require you to post daily or consistently to increase your reach. Doing it daily can be tiresome work and sometimes you may miss out on posting the content. Buffer is a tool that helps you to schedule your posts earlier so that posts are done on your preferred social media platforms on time without you having to do it manually every time.

It helps individuals, businesses, and marketing teams streamline their social media presence by providing a centralized dashboard to manage multiple accounts, plan content, and engage with their audience. Buffer also offers features like post scheduling, social media analytics, team collaboration, and the ability to monitor and respond to social media conversations.

It is a free tool that will help you to connect your accounts from different platforms. Under the free plan, Buffer lets you connect up to 3 channels.

Buffer – The Social Media Management Tool for Small Businesses

Google Analytics

Website	www.canva.com
Rating	4.7 out of 5
Platforms Supported	Web, Android
Best For	Website Analytics

Google Analytics is a free tool by Google. It will help you in analyzing your website traffic. It provides a lot of details including the number of visits, active profiles, comparison of the visits over time, and a lot of other information.

Google Analytics helps you to find how people came to know about your website, what they do when they are on your website, you can gain information about who visits your website, and you can even find the most popular page on your website. Google Analytics helps you track the conversions on your website and it is one of the best free tools available to use for digital marketing.

Answer the Public

Website	Answerthepublic.com
Rating	4.6 out of 5
Platforms Supported	Web
Best For	Keyword Research

AnswerThePublic is a Free keyword research tool that helps users generate content ideas by providing insights into the questions and phrases people are searching for on search engines. It presents these insights in a visually engaging way, organizing them into categories like questions, prepositions, comparisons, and more.

Once you type a keyword in their website it gives you suggestions on what people have searched using that word. Answer the public helps you in finding your next topic or gives you a lot of topics so that you don’t run out of topics. You can find a wide range of topics and questions related to a variety of niches through Answer the public, and thus it can be another very useful tool for Digital marketers, content creators, bloggers, marketers, and SEO professionals looking to discover relevant topics and trends to create content that resonates with their target audience.

Hubspot

Website	www.hubspot.com
Rating	4.5 out of 5
Platforms Supported	Web
Best For	Marketing Automation

HubSpot offers various free tools, including the HubSpot CRM, Marketing Hub Free, Sales Hub Free, and Service Hub Free that cater to different aspects of business management and growth. These tools are designed to help businesses manage their customer relationships, marketing campaigns, sales processes, and customer support without requiring a paid subscription. While these free versions come with limitations compared to their paid counterparts, they can still be valuable for small businesses and individuals looking to get started with essential tools for managing their business operations. As your business grows, you can explore the advanced features offered by HubSpot’s paid plans.

UberSuggest

Website	Neilpatel.com/ubersuggest
Rating	4.4 out of 5
Platforms Supported	Web
Best For	Keyword research and SEO

Ubersuggest is free keyword research tool helps you in putting the perfect keyword that your content is needed. It gives you an update on what strategies are working for others and lets you apply them to your content and improve them. UberSuggest gives an insight into your competitors’ pages and also enables you to take a look at the popular keywords that can boost your content, which in return will provide you with organic traffic. The tool is said to provide accurate insights that lead to good results.

BuzzSumo

Website	Buzzsumo.com
Rating	4.5 out of 5
Platforms Supported	Web, Android, iPhone/iPad
Best For	Content curation & influencer marketing

BuzzSumo is a versatile digital marketing tool that enables users to research and analyze content performance across various social media platforms. It helps marketers identify popular topics, track competitors, and discover trending content. The tool provides insights into which content is getting the most engagement, who is sharing it, and which influencers are promoting it. With BuzzSumo, businesses can create more targeted and engaging content strategies, leading to improved brand awareness, audience engagement, and online presence.

BuzzSumo does provide a free option for new users, via the 30-day free trial.

How To Find Trending Topics | Buzzsumo

Google Keyword Planner

Website	ads.google.com/home/tools/keyword-planner
Rating	4.7 out of 5
Platforms Supported	Web
Best For	Keyword Research and Analysis

Google Keyword Planner is said to be one of the most accurate tools for keyword research and analysis provided by Google as part of its Google Ads platform. It is primarily designed for advertisers to discover keywords relevant to their products or services and to plan their advertising campaigns. You can use this free tool to explore keyword ideas, get insights into search volume trends, competition, and bid estimates. It’s a valuable tool for SEO professionals, content creators, and marketers as well, helping them identify high-performing keywords for their organic search strategies and content optimization. With Google Keyword Planner, users can make informed decisions about which keywords to target, whether for paid advertising or organic search optimization, based on data directly from Google’s search engine.

How Accurate is Google Keyword Planner?

MailChimp

Website	Mailchimp.com
Rating	4.5 out of 5
Platforms Supported	Web, Android, iPhone/iPad
Best For	Email marketing and marketing automation

Mailchimp stands as one of the premier email marketing tools, playing a vital role in helping businesses connect with their target audience through email campaigns. This versatile platform empowers users to craft personalized email templates while efficiently managing their mailing lists. With Mailchimp, the journey of marketing unfolds as email campaigns are seamlessly dispatched to customers. The tool doesn’t just facilitate sending; it also provides insights into campaign success rates.

The free plan grants users the capability to store up to 500 contacts. The monthly email send limit for the Free plan is 1,000 sends. For expanded capabilities, paid plans offer features like increased contact storage, access to all email templates, A/B testing, and scheduling options.

Ahrefs Webmaster Tools

Website	Ahrefs.com/webmaster-tools
Rating	4.7 out of 5
Platforms Supported	Web
Best For	SEO, Backlink Analysis, Keyword Research, Competitor Analysis

Ahrefs - free digital marketing tool — Ahrefs – Free Marketing Tools for Startups

Ahrefs Webmaster Tools is a free tool provided by Ahrefs that helps website owners and webmasters monitor the performance of their websites in search engines. It offers insights into various aspects of your website’s search engine presence, including backlinks, keywords, and search traffic. This tool is designed to help you improve your website’s search engine optimization (SEO) by providing valuable data and insights that can help you make informed decisions about your website’s content and strategy.

5 Free SEO Tools by Ahrefs to Improve SEO

QuillBot

Website	Quillbot.com
Rating	4.6 out of 5
Platforms Supported	Web, Android
Best For	AI-powered writing

QuillBot is an AI-powered writing tool that assists users in rephrasing and paraphrasing sentences, paragraphs, or entire articles while maintaining the original meaning. It helps improve writing by suggesting synonyms, rewording sentences, and providing grammatical corrections. QuillBot can be used by writers, students, bloggers, and anyone looking to enhance their written content. It aims to make the writing process more efficient and helps users create content that is more clear and polished. This free, AI-powered writing software serves as an invaluable asset for digital marketing endeavors.

Semrush

Website	www.semrush.com
Rating	4.7 out of 5
Platforms Supported	Web
Best For	SEO, SEM, Content Marketing

SEMrush is an all-in-one digital marketing platform that provides a comprehensive suite of tools for SEO (Search Engine Optimization), SEM (Search Engine Marketing), content marketing, social media management, and more. It’s designed to help businesses and digital marketers improve their online visibility, analyze competitors, conduct keyword research, track rankings, and optimize their digital strategies.

SEMRush is considered one of the best tools for keyword research, it provides a big list of keyword suggestions that can be useful for your content. These keywords are the best of the rest and will help you bring traffic to your website. It gives an idea about the keywords which will drive traffic to your website.

By creating a free SEMrush account a user can also do competitor analysis, track keyword ranking, audit his website for any SEO-related issues, Schedule social media posts and get suggestions on his site’s SEO and Content.

What is Semrush?

SimilarWeb

Website	www.similarweb.com
Rating	4.5 out of 5
Platforms Supported	Web
Best For	Website & app traffic data analysis

SimilarWeb is a digital market intelligence platform that provides insights and data about websites and mobile apps. SimilarWeb provides information about website traffic, user engagement, referral sources, audience demographics, and more. It offers a free version of its tool called “SimilarWeb Browser Extension.” This browser extension provides access to certain data and insights about websites directly from your browser, without requiring a subscription. Users can install the extension in their web browser and use it to get a quick overview of website traffic, engagement metrics, and referral sources for any website they visit.

While the free browser extension provides some basic information, the full suite of features and more detailed insights are available through SimilarWeb’s paid subscription plans.

Google Search Console

Website	search.google.com/search-console/
Rating	4.8 out of 5
Platforms Supported	Web
Best For	Optimizing website visibility

Google Search Console is a free web service offered by Google that allows website owners, webmasters, and digital marketers to monitor and manage their website’s performance in Google’s search results. It provides valuable insights into how Google’s search engine views and interacts with your website, helping you optimize your site’s visibility and performance in search engine rankings.

With Google Search Console, you can do keyword analysis, track website performance, identify technical issues present on website, submit sitemaps, and more. Overall, Google Search Console provides essential insights and tools to help website owners and digital marketers improve their website’s performance in search engine results and enhance the overall user experience.

Trello

Website	Trello.com
Rating	4.5 out of 5
Platforms Supported	Web, Android, iPhone/iPad
Best For	Organize tasks and projects

Trello is a popular project management and collaboration tool that uses a visual approach to help individuals and teams organize tasks and projects. It uses a system of boards, lists, and cards to represent tasks, allowing users to easily track progress, assign responsibilities, and collaborate on various projects. Trello is widely used for its simplicity and flexibility, making it suitable for a variety of purposes, from personal task management to team projects and business operations.

Trello offers a free plan that provides basic project management features, including the ability to create boards, lists, and cards, assign tasks, set due dates, and collaborate with team members. The free plan also offers integration with popular tools like Google Drive, Dropbox, and more. For more advanced features and larger teams, Trello offers paid plans with additional capabilities and higher usage limits.

Free Trello Vs Paid Trello | Comparison (2023)

ChatGPT

Website	chat.openai.com
Rating	4.7 out of 5
Platforms Supported	Web, Android, iPhone/iPad
Best For	AI conversation, content generation, coding help

ChatGPT is an AI-powered chat tool that helps with many marketing tasks. It can suggest social media posts, brainstorm campaign ideas, create product descriptions, and even help research industry trends. You can use it to write emails, improve website content, or generate ideas for blogs. The best part? ChatGPT is free to use and works on both web and mobile devices. It’s like having a smart assistant ready to help your marketing anytime.

Hootsuite

Website	hootsuite.com
Rating	4.3 out of 5
Platforms Supported	Web, Android, iPhone/iPad
Best For	Social media scheduling, analytics, and monitoring

Hootsuite is a top social media management tool that helps marketers manage multiple platforms easily. You can schedule posts in advance, track mentions of your brand, and see how your posts are performing. It also provides insights to improve engagement and reach. Hootsuite makes social media work faster and smarter, helping teams save time and plan better campaigns. You can manage all your social accounts in one place and make data-driven decisions to grow your audience.

Conclusion

In the ever-evolving world of digital marketing, having the right tools at your disposal can make all the difference in achieving success. The range of free digital marketing tools available today provides an incredible opportunity for marketers and businesses to enhance their strategies without breaking the bank.

As you explore the vast landscape of free digital marketing tools, remember that it’s not just about the quantity, but the quality of tools that align with your goals and objectives. So, equip yourself with these valuable resources, experiment, and find the perfect combination that works best for your unique needs. With these tools by your side, you’re well on your way to crafting a successful digital marketing journey.

FAQs

What is digital marketing?

Digital marketing involves using online channels such as social media, search engines, email, and websites to promote products or services, connect with customers, and drive business growth. It encompasses various strategies to reach and engage target audiences in the digital space.

What are the top free digital marketing tools?

Google Search Console, Buffer, Google Analytics, Google Keyword Planner, MailChimp, SEMRush, and Hubspot are some of the top free Digital marketing tools.

How can I do digital marketing for my business for free?

Engage on social media, optimize your website with free SEO tools, start a blog, and utilize email marketing and influencer collaborations to promote your business without spending money.

What tools are necessary for digital marketing?

Essential digital marketing tools include Google Analytics for tracking, social media platforms for engagement, and SEO tools for optimizing your online presence.

How do I choose the right digital marketing tool for my business?

To choose the right digital marketing tool for your business, consider your specific goals and needs, evaluate the tool’s features, compatibility with your strategy, and user reviews. Look for tools that align with your budget and provide the necessary analytics to track and optimize your campaigns.

September 1, 2025

Essential Toolkit for Agency Owners: The Must-Have Agency Tools for Success

The software has made work easier and improved the efficiency of a business with innovative and useful features. Today, companies and agencies are using numerous tools to reduce the workload of an employee significantly and make the day-to-day task much easier.

The need for tools for different agencies may be different in some cases, but there are some tools that are valued for money by every agency owner. These tools hold the capability to fuel your business and increase its growth in a significant manner.

As an agency owner, you must consider using these tools to improve your productivity. So without further Ado, here is the list of tools every agency owner needs to use.

Tools for Content Editing and Writing
Tools for Research
Tools for Designing
Tools for Lead Generation
Tools for Marketing and Advertising
Tools for Communication

Tools for Content Editing and Writing

Using tools for the purpose of content editing and writing provides the user with a number of advantages. They allow the user to manage their work with more efficiency and less fizz. Given below is the list of some top good quality content editing and writing tools.

Google Docs

Rating 4.7

Pricing Free

Website www.docs.google.com

Google Docs – A Must-Have Tool for Agency

Google docs is a popular and powerful writing tool that is widely used by people for writing and collaboration. The most significant use of Google docs is to work in collaboration with your team on a project. This tool will help you with all your writing work and at the same time you can keep an eye on the progress of the project.

Since it is a cloud-based platform, you can easily access it from anywhere, anytime, and continue your work with convenience. The most useful feature is that you can control access to docs based on the roles you assign to your team. There are a lot more features to explore that will help you with your writing. So try this free tool and supercharge your business.

Grammarly

Rating 4.5

Pricing Free

Website www.grammarly.com

Grammarly – A Must-Have Tool for Agency

Grammarly is a writing enhancement tool that helps users improve their writing by identifying grammar, spelling, and punctuation errors, as well as providing suggestions for improving sentence structure and word choice. This tool will help your agency to build reports and letters with no grammatical errors.

The smart AI of this tool is capable of detecting spelling mistakes in real-time and also suggests words based on the context of the sentence. It comes with a web-based application, but you can also use their chrome extension and keyboard to use this tool everywhere you are writing. If you are chatting with your colleagues or clients, this tool makes sure you don’t make any grammatical errors.

Hemmingway

Rating 4.4

Pricing Free

Website www.hemingwayapp.com

Hemmingway – A Must-Have Tool for Agency

Readability is an important aspect of writing that makes the audience engaged with content without confusing them with complex sentences and words. Here comes the role of Hemmingway, it is a writing tool that helps writers to improve the readability and clarity of their writing. It highlights complex sentences and suggests ways to simplify them, as well as identifying passive voice and overused phrases.

In your agency, this tool will help you to increase the readability of the sentences. It provides a readability score that helps you to gauge your overall reading experience. On top of that, it provides suggestions to improve the sentence. This tool will empower your business to create easy-to-read and understand emails, reports, and other business documents.

Evernote

Rating 4.4

Pricing Free and Paid Plans are Available

Website www.evernote.com

Evernote – A Must-Have Tool for Agency

Evernote is a note-taking tool that allows users to take notes, organize them and store them on the cloud for easy accessibility. Ideas are something that comes anytime, anywhere, so it’s always better to write that idea somewhere before you forget. Here Evernote comes into the picture, it helps you to take notes in a visual format including text, images, videos, and screenshots.

No matter which device you’re using, it automatically syncs everything in real-time so that you can take notes anytime. This will help you to take notes of important information while you’re in a meeting with a client. Also, you can use the Evernote tool to share your ideas with your team and collaborate on projects.

Tools for Research

Each website or blog is in need of proper research and then applied to it to increase its lead generation. There is a number of tools and software made available in the market to consider from. Given below is a list of some well-known research tools.

UberSuggest

Rating 4.4

Pricing Free and Paid Plans starting from $12 per month

Website www.neilpatel.com/ubersuggest/

Ubersuggest – A Must-Have Tool for Agency

Ubersuggest is a keyword research tool that helps users generate ideas for content marketing and SEO. As a user, you need to enter a keyword or phrase that you want to research. It will provide a list of related keyword suggestions along with the data such as search volume, competition level, cost-per-click (CPC), and more.

This insightful data will help you to create better ad campaigns. you can easily narrow down your target audience by focusing your campaign on a specific keyword. Along with this, you can also use this tool to find out your next blog idea by having accurate data on competition on the keyword. In this way, you can easily find keywords with high search volume and low competition.

Ahrefs

Rating 4.6

Pricing Free

Website www.ahrefs.com

Ahrefs – A Must-Have Tool for Agency

Ahrefs is a popular tool used by digital marketers and SEO professionals to track their website’s performance and research their competitors. It offers a wide range of features that allow users to analyze and optimize their website’s performance. Some of the key features of Ahrefs include keyword research, backlink analysis, content analysis, and competitor analysis.

In the year 2020, it launched its webmaster tool to help its users optimize their content more easily and efficiently. Their crawler of Ahrefs crawls up to 8 billion web pages every day, which is almost one-third of what google crawls. This makes it the 5th active crawler across the internet.

Its Backlink analysis allows you to track the number of links pointing to your website. Content analysis allows you to track the performance of the website. Competitor analysis allows you to track the performance of your competitors.

There are other features also including site explorer, site audit, content explorer, and rank tracker. You can explore all these features using Ahrefs and make your SEO strategy.

BuzzSumo

Rating 4.5

Pricing Has a 30 days free trial with its price starting from $119 per month

Website www.buzzsumo.com

BuzzSumo – A Must-Have Tool for Agency

Buzzsumo is a tool that offers a wealth of data and insights for content marketers and social media managers. Its ability to track and analyze social shares, monitor competitors, and stay up-to-date on industry news and trends make it a valuable asset for any brand looking to improve its content marketing strategy.

It helps you to analyze the performance of content across various social media platforms and provides insights on which topics and formats are resonating with audiences. BuzzSumo also provides data on the most popular and viral content in a given topic or industry.

This allows marketers to identify trends and create content that aligns with current audience interests. This can also provide valuable insights into what is working for other brands in the same industry.

Google Keyword Planner

Rating 4.8

Pricing Free

Website www.ads.google.com

Google Keyword Planner – A Must-Have Tool for Agency

Google Keyword Planner is a free tool provided by Google to help you research and plan your search engine optimization (SEO) and pay-per-click (PPC) campaigns. It helps you to research keywords, view search volume data, and analyze the competition for specific keywords. You can also see estimated search volume, competition, and suggested bids for advertising on Google Ads.

It provides the ability to find new keywords related to a specific topic, the ability to see historical data on keyword performance, and the ability to create a list of keywords to target in a campaign.

You can use this tool to identify keywords with higher search volume and lower competition. By understanding the estimated search volume and suggested bids for keywords, you can create more effective ad campaigns on Google Ads.

Tools for Designing

Designing is very a important part of each agency. Be it their websites or their logo, both need to be designed properly for a good impression on the opponent. Let’s take a look at some of the well-known designFigma tools.

Canva

Rating 4.7

Pricing Free

Website www.canva.com

Canva – A Must-Have Tool for Agency

Canva is a revolutionary design tool that has taken the world of graphic design by storm. With its user-friendly interface and intuitive drag-and-drop functionality, it empowers users of all skill levels to create stunning designs with ease.

Whether you’re a professional designer or a complete novice, Canva makes it possible to create beautiful and engaging graphics, social media posts, brochures, posters, and more.

With a vast library of templates, images, and icons to choose from, you’ll never run out of inspiration or ideas. Canva has everything you need to elevate your brand and stand out from the crowd.

Its key features include a drag-and-drop interface, a massive library of templates and graphics, and intuitive editing tools that make it easy for anyone to create professional-looking designs. With Canva, you’ll be able to create designs that are not only beautiful but also effective in communicating your message.

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Figma

Rating 4.7

Pricing Free

Website www.figma.com

Figma – A Must-Have Tool for Agency

Figma is a web-based design tool that allows you to create, edit, and collaborate on designs with team members in real-time. With Figma, you can say goodbye to the days of sending back-and-forth design files, wondering if the latest version is the correct one. With Figma, everyone is always working on the latest version.

With Figma, you can design anything from simple wireframes to complex interfaces, all in one place. It’s a tool that seamlessly integrates with the modern design workflow and allows you to work on projects from anywhere, with anyone. The best part? It’s all done in real-time, meaning you can see the changes your team members make as they happen.

Photoshop & Illustrator

Rating 4.6

Pricing Has a free trial period of 7 days and paid plan starts from $20.99 per month

Website www.adobe.com

Adobe Illustrator – A Must-Have Tool for Agency

Photoshop and Illustrator are like a dynamic duo, each with their own special powers. Photoshop, the photo wizard, can work magic on images, making them look brighter, clearer, and more captivating. With its advanced editing tools, Photoshop can remove blemishes, adjust lighting and color, and even create stunning digital art.

Illustrator, the vector master, can create crisp and clean graphics with precision. Its vector-based tools allow for easy scalability and make it perfect for creating logos, infographics, and illustrations.

Together, these two programs are a force to be reckoned with in the world of digital design. With their powerful capabilities, they can bring any design idea to life, making it possible to create truly unique and captivating visual content.

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Founded in 1982, Adobe is one of the greatest software companies of today. Know more about the company, Adobe founders, business model, and more in its success story here!.

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Tools for Lead Generation

In the market, there are several tools developed and made available on the web to take help from. Given below is the list of such tools to help agency owners in their work.

ConvertKit

Rating 4.4

Pricing Has a free plan and paid plan starts from $9 per month

Website www.convertkit.com

ConvertKit – A Must-Have Tool for Agency

Convertkit is a revolutionary email marketing tool. It’s a powerhouse of automation and segmentation that’s designed to help you grow your audience and increase conversions.

Its unique approach to email marketing allows you to create custom forms and landing pages, segment your audience based on subscriber behavior, and automate your campaigns with powerful triggers and actions.

It offers powerful features such as forms and landing pages, visual automation, and integrations with popular platforms like WordPress and Shopify. Whether you’re a blogger, podcaster, or online course creator, Convertkit has everything you need to take your email marketing to the next level.

Calendly

Rating 4.7

Pricing Has a free basic plan and paid plan starts from $8 per month

Website www.calendly.com

Calendly – A Must-Have Tool for Agency

Calendly is the ultimate time-saving tool for anyone looking to streamline their scheduling process. With its sleek and user-friendly interface, it allows you to easily schedule meetings, appointments, and events with just a few clicks. Whether you’re a busy professional or a small business owner, Calendly makes it simple to coordinate with clients, colleagues, and partners.

Its key features include the ability to set the availability, invite others to schedule with you, and integrate with your calendar to avoid double bookings. Plus, with options for recurring events, team schedules, and automatic reminders, Calendly takes the hassle out of scheduling and keeps you organized and on track.

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G suite

Rating 4.6

Pricing Has a free trial for 14 days and the paid plans starts from $2 per month.

Website www.workspace.google.com

G Suite – A Must-Have Tool for Agency

G Suite is a powerful suite of tools that can help you to work smarter, not harder. Developed by Google, G Suite includes a suite of applications such as Gmail, Google Drive, Google Calendar, Google Docs, and more. All of these are designed to make collaboration and communication within a team seamless and efficient.

It is designed with security in mind, ensuring that all of your data is safe and secure. It offers robust security features such as two-factor authentication, encryption, and backup options that keep your data safe and secure.

With G Suite, you can access your files from anywhere, collaborate on documents in real-time, schedule meetings with ease, and keep all your communication in one place.

Tools for Marketing and Advertising

Marketing and advertising form an integral part of any successful business. Check below the list of some popular marketing and advertising platforms that can be used by any agency owner.

Google Ads

Rating 4.3

Pricing Has a free signup process but charges when coordination starts

Website www.ads.google.com

Google Ads – A Must-Have Tool for Agency

Google Ads is a powerful advertising platform that uses the vast reach of the internet to connect businesses with potential customers in a targeted and effective way. With Google Ads, you can create ads that appear on Google search results, on websites and apps that partner with Google, and even on YouTube videos.

The platform also offers a variety of ad formats, such as text ads, display ads, and video ads, so you can choose the one that best suits your needs. But what truly sets Google Ads apart is its ability to target specific demographics, interests, and behaviors.

This makes it a highly effective tool for reaching the right people at the right time. And behind this amazing tool, is the tech giant Google, constantly updating and improving the platform to meet the ever-evolving needs of businesses and consumers.

Facebook Ads

Rating 4.5

Pricing Has a free plan as well as paid plans

Website www.facebook.com

Facebook Ads – A Must-Have Tool for Agency

Facebook ads is an advertising platform by Facebook that helps to create and manage ads on Facebook platforms. It allows you to target specific demographics, interests, and behaviors to ensure your message reaches the right people.

But it’s not just about targeting, Facebook ads also offer a plethora of ad formats, including video, carousel, and even augmented reality options. This makes the advertising experience truly dynamic and interactive.

Don’t forget about Instagram ads, which seamlessly integrate into the Facebook Ads Manager and allow you to reach the visually-driven Instagram audience with the same precision and creative options.

With features such as targeting options, budget flexibility, and detailed analytics, Facebook Ads allows you to create highly targeted and effective campaigns that drive results.

Tools for Communication

Communication is the key to understanding. Having a subtle understanding between an agency owner and the customer is very important in order to have a healthy business. Given below are some of the most commonly used communication tools that can help an agency owner to communicate effectively with their customers.

Gmail and Meet

Rating 4.5 (Meet)
4.8 (Gmail)

Pricing Free

Website www.meet.google.com
mail.google.com/mail/

Gmail – A Must-Have Tool for Agency

Gmail and Meet are two powerful tools offered by Google that allow for seamless communication and collaboration. Meet is a video conferencing platform that allows users to connect with others from anywhere in the world in real-time. Gmail, on the other hand, is an email service that allows users to easily send and receive messages, organize their inboxes, and search through their emails.

One unique way to utilize these two tools together is to schedule a Meet video call directly from within a Gmail email thread. This allows for easy coordination and scheduling of meetings without the need to switch between multiple platforms.

Additionally, both Gmail and Meet offer a variety of features such as screen sharing, recording, and integration with other Google apps. These features make it easy for you to stay connected and collaborate effectively, whether you are working remotely or in the office.

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Slack

Rating 4.5

Pricing Slack has a free plan ad different customized pricing plans

Website www.slack.com

Slack – A Must-Have Tool for Agency

Slack is more than just a messaging app, it’s a portal to productivity. Imagine a virtual office where you can chat with colleagues, share files, schedule meetings, and even integrate with other tools you use every day. Slack simplifies communication and streamlines tasks, making it easy to stay on top of projects and collaborate with team members.

With features like group channels, direct messaging, and file sharing, Slack allows you to organize conversations and share information seamlessly. Plus, with the ability to integrate with other apps like Google Drive, Trello, and Zoom, Slack becomes a one-stop shop for all your team’s needs. In short, Slack is the ultimate tool for efficient and organized teamwork.

Zoom

Rating 4.5

Pricing Free

Website www.zoom.us

Zoom – A Must-Have Tool for Agency

Zoom is a video conferencing tool that helps in connecting people from all corners of the world with just a click. It’s a bridge between distance and proximity, that allows for seamless communication and collaboration.

With its easy-to-use interface, Zoom makes it simple to schedule, join and manage meetings. Its screen-sharing and recording capabilities allow you to collaborate and share documents in real-time.

Zoom’s waiting room feature ensures that only authorized participants can join your meeting, keeping it secure and confidential. Its breakout rooms feature allows you to divide your meeting into smaller groups, making it perfect for team building and problem-solving. Zoom is more than just a video conferencing tool, it’s a bridge that connects you to the world.

WhatsApp

Rating 4.5

Pricing Free

Website www.apps.apple.com

WhatsApp – A Must-Have Tool for Agency

WhatsApp is a versatile and user-friendly messaging platform that can be used in business communication in a unique way. One of the key features that set WhatsApp apart from other messaging platforms is its ability to create group chats.

This allows multiple members of a team to communicate with each other in real-time. This makes it easier to collaborate on projects and share information. Another useful feature is the ability to share documents, images, and videos, which can be a great way to share important information with team members or clients.

WhatsApp provides end-to-end encryption, which ensures that all conversations are secure and private. With its combination of group chats, file sharing, and security features, WhatsApp is an ideal tool for businesses looking to improve their communication and collaboration.

Conclusion

As an agency owner, it is essential to have a set of tools that will help you run your business efficiently and effectively. The tools listed above are all crucial for managing clients, tracking progress, and analyzing data.

By utilizing these tools, you can streamline your operations, improve communication with clients, and make data-driven decisions to grow your business. Investing in these tools will ultimately save time and money in the long run.‌‌‌‌‌‌‌‌‌‌‌‌‌‌‌‌‌‌

FAQs

What is the best tool to advertise your business?

Some of the best tools to advertise a business are HubSpot, SEMrush, Hotjar, Canva, etc.

What is an agency tool?

The tools that provide a helping hand in the management of an agency or its working process are considered agency tools.

What is a powerful tool of advertising?

Undoubtedly, Social media is one of the most powerful tools for advertising.

Which automation tool is best in the market?

Some of the best marketing automation tools are Marketo, HubSpot, Customer.io, etc.

March 14, 2023
11 Ways to Get Ideas for Innovative Products
Are you constantly scratching your head to find unique product ideas?

Do you want to find an idea that solves the problems of the people?

If yes, then in this article we will tell you the top 11 ways to get ideas for innovative products.

What Things Make a Product Idea Excellent?
Four Simple Ways to Have a Great Idea

What Things Make a Product Idea Excellent?

You need to come up with a product idea that makes the lives of your customers easier and compels them to buy regularly from you.

A good product idea has the following things:

Solves a Problem

A good product idea clearly defines a problem and also targets a specific audience group.

Has a Solid USP

If your product is not unique in terms of features, pricing, speed of delivery, etc. you won’t be able to differentiate your product in the market.

For example, you might have to come up with coconut oil that has more medicinal benefits that cost a little bit less than other similar products. That’s a good USP.

Generates Profit

A good product idea comes with a profit margin as well. Your business won’t sustain if it doesn’t generate profit right?

Has a Demand in the Market

Your product should have a demand in the market. If there is no demand, there is no use in making a product.

Compels Customers to Open their Wallets

A lot of products are launched in the market every other minute. But, do all the products bought by the people?

The answer is NO.

Your customers should be compelled to buy your product.

If your product is easy to use and has good aesthetics, long durability, amazing user experience, solid USP and solves the problem of people then you will surely have excellent sales.

With that understood, here are 11 ways to come up with a unique product idea.

The above graph shows the prime obstacles faced in the path of innovation in percentages as per the data shared by viima.com

1. Take Inspiration From Your Own Life

Before scouring the internet, try to analyze what problems you face on a daily basis. Maybe, the problem that you encounter is also being faced by other people.

Make a list of the problems that you or your family members or friends face and try to analyze if you can solve them.

2. Ask Your Customers

If you have existing customers or identified a target audience you can send them survey forms or conduct telephonic or one on one interviews to understand what problems they are facing.

Ask them what could be the potential solution to their problem.

They might not be able to answer this question but, that’s fine because it is your job to come up with innovative product ideas.

You should also ask if they would pay money to resolve it.

If they are not willing to pay money then this problem is not worth solving.

On the other hand, if the problem is very serious and they are willing to pay the money you can start brainstorming product ideas.

Develop a prototype and give it to your customers and ask them if they liked your idea.

If the majority of the people say yes, you are on the right track.

3. Browse Online Consumer Marketplace

Hop over on popular marketplaces and see which products are rapidly selling.

See, what problem the product is trying to solve.

Then go to the review section and analyze what things people liked and disliked about the product.

You may find a major con in the product which you can solve quickly and make the product much better.

Popular consumer marketplaces which you can check are as follows:
- Amazon
- Flipkart
- Etsy
- Oberlo
- eBay
- Alibaba and AliExpress
- Walmart
- IndiaMART
Pro Tip: You will find gem product ideas in the 1 to 3-star reviews.

Most of the time people who give low ratings describe what went wrong with the product in great detail.

Read these reviews and you will surely understand what things you need to solve in an existing product or you may even get a new product idea.

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4. Use Social Media Platforms

I don’t need to explain to you the power of social media.

If you analyze them properly you can understand what people like and dislike.

You can quickly catch all the trends that are happening around the world in the form of interesting visuals.

Here, are some of the ways using which you can unlock the true potential of social media and find product ideas for your startup:

Instagram

Instagram

Search relevant hashtags related to your product and see what type of products you see on the feed.

Analyze the number of likes and comments on the post.

See what positive and negative things people are commenting on about the product.

Also, have a look at promoted posts.

If there are a lot of likes and comments on the post it means that people are interested in buying the product.

Although this doesn’t mean that people are actually buying it.

People on Instagram like most of the things that they see on their feeds. So, take all of these stats with a pinch of salt.

Facebook

Facebook

Facebook groups are a great way to connect with like-minded people in your niche. Join as many relevant groups as possible.

Twitter

Twitter

You can directly engage with your target audience on Twitter and understand their needs and wants.

You can ask a question related to your product on Twitter and see what people are commenting on it.

Although, don’t disclose your entire product idea on Twitter or any other platform.

People can steal your idea!

Pinterest

Pinterest

People usually underestimate the power of Pinterest.

But, let me tell you that it is the 14th largest social network in the world and has 431 million monthly active users.

As you will see visual content on Pinterest it would be easy for you to get unique product ideas.

5. Hop Over on Quora and Reddit

Reddit Website

Online forums like Quora and Reddit are great places to get new product ideas.

Since there are real people on these platforms with real problems you will get new perspectives.

Just type in your keyword related to your product or business in the search bar and unlock interesting discussions, questions and even solutions.

6. Analyze Product Trends and Discovery Websites

TrendHunter Website

Product trend and discovery websites like Trend Hunter, TrendWatching and PSFK allow you to get data-driven insights into consumer trends, products, consumer experience and more.

You can find trend reports on pretty much every industry. Since these websites have vast information, don’t waste tons of time on these websites.

7. Don’t Miss Out on Crowdfunding Platforms

Kickstarter Platform

Crowdfunding is a process of raising money for your product from online platforms like Kickstarter and Indiegogo.

On these two platforms, you can see how much each project has raised which allows you to get innovative product ideas that are profitable.

8. Follow Industry Leaders

If you have already decided on the industry and niche you would like to be in you can follow industry leaders or emerging entrepreneurs to discover unique insights and product ideas.

9. Use Google Keyword Planner and Google Trends

Google Trends

Type in your product keyword in the Google Keyword Planner and see how many people are searching for this keyword.

Higher the volume, the higher the trend of the product.

You can even use other tools like Ahrefs, SEMrush or Ubersuggest.

Google Trends will tell you how the trend of the keyword was from the past 30 days or even from the past 18 years.

You can even find in which countries and cities the keyword is trending.

This allows you to understand the demographics of your potential target audience.

You can even find search terms that are trending globally and regionally.

10. Analyze Competitor’s Website

Once you know about your product niche and industry you can visit your competitor’s websites and analyze what products they are selling and what are their upcoming launches.

You can understand their USP and pricing model.

Try to make a list of all of your competitors with their unique characteristics and then analyze what is common in all of them and what you can do differently.

11. You Don’t Need a Completely New Idea

It’s not necessary to invent something completely new.

You can make existing products better or combine two different products with different purposes that solve a single problem.

Ray Kroc, founder of McDonald’s stole the idea of selling burgers from two brothers Dick and Mac McDonald who had started a hamburger stand in California.

The two brothers had invented a cooking operation like an assembly line in a factory which allowed them to make burgers within minutes.

Due to this unique cooking method, people were able to order from the window and have their food in minutes rather than waiting in a big queue.

Kroc used the franchise system to turn McDonald’s into a successful global franchise and forced the brothers into selling to him.

In 2015, Facebook was in big trouble when they were losing its users to Snapchat due to the popular Snapchat Stories feature.

In August 2016, Instagram replicated the same idea and released Instagram Stories. What a unique name!

As you can see from the above examples, you don’t need to make something completely new but, make sure it has a unique USP that beats all of your competitors.

Conclusion

So, here are all the ways through which you can discover product ideas. This is a very crucial stage in your product design journey.

Always remember that your product should help people solve their problems. It should make the life of your customers easier and happier.

Make sure that your product idea has demand in the market and people are willing to pay money for it.

This is just a start!

From validating the product idea to prototyping, testing, manufacturing, funding and finally selling the product there are so many things that you need to consider while designing a product.

FAQs

How do you come up with innovative product ideas?

There are more than a single way to get innovative product idea. Some of them include learning the latest trend, knowing the need of the hour, enhancing an already existing product into something better, etc.

What are the five important sources of new product ideas?

The idea can be derived from many places. Some of the most common five sources are customers, competitors, trends, changes in industry or market structure and influencers.

Where do companies get ideas for new products?

Some of the common ways through which companies get their ideas for new products are market search, customer feedback, brainstorming, customer demand, etc.
November 27, 2022

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