Tag: Google Analytics

Top Sales and Marketing Software Tools & Platforms to Grow Your Business in 2025

Are you looking for tools to help boost your sales and marketing efforts? This is the perfect spot!

Research indicates that a significant portion of sales teams (73%) see working across departments as extremely or very important for the overall success of their sales process. In addition, 86% of employees and executives blame workplace failures on a lack of collaboration or ineffective communication.

The success of collaboration and teamwork is not solely dependent on having a strong team, but also on the tools and technology used, such as PCs, laptops, software, and apps, which significantly impact the level of collaboration and cooperation.

In today’s fast-paced business world, sales and marketing teams are expected to deliver results in a constantly evolving and competitive environment. To achieve this, having the right tools at your disposal is crucial.

No matter what industry or field you work in, having the right marketing and sales tools is necessary for the successful completion of your job. The right tools can help you streamline your sales and marketing processes, automate repetitive tasks, and provide valuable insights into customer behavior.

In this blog, we will be exploring some of the best sales and marketing tools available in the market, and how they can help you improve your sales and marketing efforts. From lead generation and email marketing to customer relationship management and data analysis, we have got you covered. Get ready to take your sales and marketing efforts to the next level!

Best Marketing and Sales Tools

Here we are sharing 13 unique and extremely helpful sales and marketing tools that SaaS companies can use to streamline their business process.

S. No.	Tool	Key Features	Rating
1	NeverBounce	Email verification, real-time email validation, bulk list cleaning	⭐⭐⭐⭐
2	Google Analytics	Website traffic tracking, user behavior insights, conversion tracking	⭐⭐⭐⭐⭐
3	Salesmate	CRM automation, sales pipeline, built-in calling & texting	⭐⭐⭐⭐½
4	Reply	Sales engagement, automated outreach, email & LinkedIn integration	⭐⭐⭐⭐
5	LinkedIn Sales Navigator	Advanced lead search, CRM integration, personalized outreach	⭐⭐⭐⭐½
6	Salesforce	Market-leading CRM, advanced analytics, scalable customization	⭐⭐⭐⭐⭐
7	Marketo	Marketing automation, lead management, campaign analytics	⭐⭐⭐⭐½
8	Clearbit	B2B data enrichment, lead scoring, real-time prospecting	⭐⭐⭐⭐
9	BuzzSumo	Content research, influencer identification, social media insights	⭐⭐⭐⭐½
10	Salesflare	Automated CRM, email & meeting tracking, pipeline visualization	⭐⭐⭐⭐
11	Optimizely	A/B testing, personalization, digital experience optimization	⭐⭐⭐⭐½
12	Slack	Team collaboration, integrations, real-time messaging	⭐⭐⭐⭐⭐
13	Skype for Business	Video conferencing, instant messaging, Office 365 integration	⭐⭐⭐⭐
14	Omnisend	Omnichannel marketing, email & SMS automation, segmentation	⭐⭐⭐⭐½
15	HubSpot	All-in-one CRM, marketing & sales automation, reporting dashboard	⭐⭐⭐⭐⭐

NeverBounce

Website	Neverbounce.com
Free Trial	Available
Platforms supported	Web
Best For	Real-time email verification and email list cleaning services

Over 130,000 organizations trust NeverBounce for their email verification and cleaning services,the allowing you to reach more customers by cleaning your lists and preventing bounces, all for less than a penny per email.

Preserve your domain’s authority and brand reputation by not getting penalized for bounced emails. NeverBounce also has easy drag and drop importing via their dashboard or API access, with popular ESP and CRM integrations.

How NeverBounce Helps in Marketing and Sales?

It helps to verify the email address of your potential customer so that you never miss any marketing opportunity.
It allows you to boost your marketing campaign by targeting it to the right email addresses of your customers.
It helps to reduce the bounce rate by eliminating outdated and invalid email addresses.
By simply dropping the email list into the tool, you can clean any number of emails in bulk.
It can save a lot of time and resources compared to manually reviewing each email address.

Pros:

80+ integration option
Bank-level security
A pay-as-you-go plan is available
Free credits in the demo
Live chat support is available

Cons:

Poor customer support
Some users experienced that it inaccurately reports spam emails as valid

Pricing Plans

NeverBounce categorizes their pricing plans into two categories i.e. Pay-As-You-Go and Sync (Automated Cleaning)

Pay-As-You-Go Pricing:

Emails	Price per email
up to 10,000	$0.008
up to 100,000	$0.005
up to 250,000	$0.004
up to 1,000,000	$0.003

Custom price available for emails over 1,000,000 under the enterprise plan.

Sync (Automated Cleaning) Pricing:

Emails	Price per month	Price per year (save 20%)
up to 1,000	$10.00	$8.00
up to 10,000	$49.00	$39.20
up to 50,000	$99.00	$79.20
up to 100,000	$159.00	$127.20
up to 250,000	$259.00	$199.20
up to 5,00,000	$499.00	$399.20
up to 1,000,000	$999.00	$799.20
over 1,000,000	Custom Price	Custom Price

Google Analytics

Website	Analytics.google.com/analytics/web/provision
Free Trial	Completely Free
Platforms supported	Web, Android
Best For	To get information about traffic on your website

Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic. It allows website owners and marketers to track key metrics such as the number of visitors, the source of traffic, and how users interact with the website.

The tool provides detailed reports on the performance of the website, including the number of pageviews, the average time spent on the site, the bounce rate, and conversion rates. This information can be used to optimize the website for better engagement and conversions, and to make informed decisions about marketing and advertising efforts.

Overall, Google Analytics is a powerful tool that helps website owners and marketers to understand and improve their website performance and to make data-driven decisions about their online presence.

How does Google Analytics Help in Marketing and Sales?

It gives you insights into the performance of your marketing campaign so that you can make better decisions.
It helps to know the different stages of a customer’s journey and how they interact with your site.
Provides real-time data on website traffic, conversion rates, and other key metrics.
It allows you to integrate your Google Ad account to get insights into the effectiveness of online advertising campaigns.
You can play with different settings and filters to customize the report according to your needs.
It helps to know the audience that comes to your websites, such as their location, age, interests, and much more.

Pros:

Free to use
Seamless sign-in through a Google account
Effortless integration with other Google products
Google help articles
Robust reporting and analytics
The mobile app is available

Cons:

Different ways to get customer support
Steep learning curve

Pricing Plans

Google Analytics is Free to use.

Salesmate

Website	www.salesmate.io
Free Trial	Available
Platforms supported	Web, Android, iPhone/iPad
Best For	CRM, sales management and automation software

Salesmate is a cloud-based customer relationship management (CRM) software designed for small to medium-sized businesses. It is a platform that helps sales teams manage their customer interactions and track their sales pipeline, from initial contact to close.

With user-friendly UI and automated workflows, sales managers can help their team members keep their eye on the most crucial deals and pursue them regularly.

Global sales teams use this CRM for capturing leads and managing their sales pipelines. With intuitive integrations, managers can be assured that all the additional details of the prospect get filled automatically into the sales pipeline hence decreasing unnecessary manual labor.

With Salesmate CRM, business owners can easily generate insightful sales reports and manage their deals on the go. With real-time notifications of the deal updates on the smart devices, business owners can pursue new leads while they are away from their desks, too. Salesmate CRM has also developed iOS and Android apps for smart devices so that you can make more sales while on the go.

How Salesmate Helps in Marketing and Sales?

It comes with a marketing automation feature that automates repetitive tasks in marketing campaigns.
Just like marketing automation, Its CRM comes with a sales automation feature that helps you to focus on product selling rather than time-consuming repetitive tasks.
It allows sales and marketing teams to collaborate and communicate in real time.
Performance indicators and sales pipeline analytics of this tool will help you track your sales and marketing performance.
It helps you to recognize and manage potential customers, including lead tracking and lead nurturing.

Pros:

A 15-day free trial is available
Live chat and email support
iOS and Android apps are available
API Access
Chrome extension is available
Free templates and tools
Video tutorials and ebooks are available

Cons:

The cost of calls is relatively higher
Some integration features could be smoother

Pricing Plans

Salesmate offers four pricing plans that include Starter, Growth, Boost, and Enterprise. Pricing details of each plan are given below:

Plan	Yearly Price (Save 20%)	Monthly Price
Starter	$12/user/month	$15/user/month
Growth	$24/user/month	$30/user/month
Boost	$40/user/month	$50/user/month
Enterprise	Custom plans	Custom plans

Reply

Website	Reply.io
Free Trial	Available
Platforms supported	Web
Best For	Multichannel sales engagement and sales automation platform

Reply is an email prospecting and sales automation tool that automates personalized emails and follow-ups. The platform allows users to send an email with automatic follow-ups, connects replies to your mailbox, and provides detailed analytics such as delivery, click, open, and response rates.

It’s an effective way for sales teams to save up to 10 hours a week on outreach and allow them to spend more time on the actual selling.

How does Reply Help in Marketing and Sales?

With the email automation feature of Reply, you can send personalized emails and follow-ups to prospects at scale.
It helps to engage with prospects through various channels, such as email, social media, and phone.
It can help you to improve your response rates and engage more prospects through personalized email messages and follow-ups.
Powerful Chrome extension of Reply helps you to extract email contacts from social media sites like LinkedIn.
It helps you to verify the email addresses and phone numbers of prospects to save time and establish healthy communication.

Pros:

AI email assistance
Robust reports and analytics
Email A/B testing
Reply Academy to learn the software
Wide range of integration
Chrome extension is available
User-friendly interface

Cons:

Difficult to connect to the third-party mail server
It’s not easy to set up

Pricing Plans

Reply categorizes their pricing plans into two categories, i.e., Sales Engagement and Email Search.

Sales Engagement For Business Pricing:

Plan	Pricing
Starter	$60/user/month
Professional	$90/user/month
Custom	Custom Price

Sales Engagement For Agencies Pricing:

Plan	Pricing
Agency Starter	$60/user/month
Agency Professional	$90/user/month

Email Search Pricing:

Plan	Pricing
Starter	Free
Advanced	$49
Unlimited	$99 (Free with Annual sales engagement plans)

Start Using Reply Now

LinkedIn Sales Navigator

Website	Business.linkedin.com/sales-solutions
Free Trial	Available
Platforms supported	Web
Best For	To uncover sales insights and find new prospects for any sales operation

LinkedIn Sales Navigator is an intuitive sales tool created to assist sales teams, business owners, and individuals in building and nurturing customer relationships inside their networks. This sales prospecting tool enables the said users to enhance their sales closure, hence boosting their business revenue.

Using LinkedIn Sales Navigator, sales professionals can reach out to customers with enhanced search and filter features. This tool provides actionable insights into the leads and prospects so that sales professionals do not work in the dark and know their traits.

Engaging with leads and prospects becomes really easy using personalized schemes with these insights. Business owners and sales professionals can easily bifurcate personal and professional brands, allowing individuals to focus on their sales outreach campaigns. LinkedIn Sales Navigator is somewhat expensive for small businesses, as pricing for teams is set on a per-seat basis.

How does LinkedIn Sales Navigator Help in Marketing and Sales?

It helps to extract potential leads based on a user’s preferences and activity on LinkedIn.
It allows you to send personalized messages to leads that eventually increase sales.
Provides seamless integration with popular CRM tools, such as Salesforce and HubSpot, to build strong connections.
It helps you to manage your sales leads and customer relationships more efficiently.
Insights and updates on lead activity and company news, which can be used to personalize and prioritize outreach efforts.

Pros:

A free trial is available
Advanced search options
Engagement tracking
Integration with popular CRM
Wide range of filters
Creates custom lists

Cons:

Some users report that the pricing is higher

Pricing Plans

LinkedIn Sales Navigator offers three plans that include Core, Advanced, and Advanced Plus. Pricing of all these plans is based on a custom pricing model.

Salesforce

Website	www.salesforce.com
Free Trial	Available
Platforms supported	Web, Android, iPhone/iPad
Best For	A cloud-based customer relationship management (CRM) platform for sales, service, and marketing

While there are many options available today, Salesforce remains the industry standard for customer relationship management (CRM) software that allows tracking every step of the sale. This software enables users to effectively manage leads, opportunities, sales pipelines, support requests, and more. From phone calls and emails to working with colleagues, everything is tracked in one place, enabling your sales team to stay on top of every deal and also engage more effectively with prospective clients. The SaaS allows you to:

Collect and monitor leads
Track insights for better sales opportunities
Improve the productivity of your sales reps
Engage directly with leads and create email campaigns
Collaborate with sales reps and other members of your team

It also integrates with HubSpot, creating a seamless connection between marketing and sales if you’re on the marketing automation platform.

How does Salesforce help in Marketing and Sales?

Provides insights to enhance the experience of customers at every step of the buying journey.
It helps to view your customer data to cater to their needs, preferences, and buying behavior.
It helps to automate the sales process, set up alerts for key sales activities, and collaborate with team members.
You can easily create targeted marketing campaigns, track campaign performance, and automate marketing tasks to increase efficiency.
It helps to close deals faster and provides you with real-time insights to optimize campaigns.

Pros:

Call support
User-friendly interface
Huge learning resources
A free trial is available
Real-time sales insights
Seamless integration with other Salesforce products

Cons:

Difficult to customize

Pricing Plans

Salesforce offers four pricing plans that include Essentials, Professional, Enterprise, and Unlimited. Pricing details of each plan are given below:

Plan	Pricing
Essentials	$25/user/month
Professional	$75/user/month
Enterprise	$150/user/month
Unlimited	$300/user/month

Marketo

Website	Business.adobe.com/in/products/marketo/adobe-marketo.html
Free Trial	Not Available
Platforms supported	Web, Android, iPhone/iPad
Best For	A marketing automation platform for lead management, email marketing, and analytics

Marketo offers powerful marketing automation software to engage prospects and customers via digital marketing. The platform offers a suite of applications to drive engagement from one place, from personalized display ads to predictive content.

With an integrated approach to customer marketing, sales teams can benefit from increased insights and from creating effective automated sales campaigns.

How Marketo Helps in Marketing and Sales?

It helps you to streamline and automate your marketing, which ultimately leads to increased sales.
It helps you to understand where leads are in the sales funnel and what their interests are.
Targeted emails and other communications can help move leads closer to a purchase.
You can manage and measure the success of marketing campaigns across multiple channels, such as email and social media.
You can align your sales and marketing teams by providing real-time visibility into the lead status and activity.

Pros:

Insightful marketing analytics
Native CRM integration
Advanced personalization
Sales insights
Good support

Cons:

Pricing is not disclosed
Lack of personalized learning resources for Marketo

Pricing Plans

Marketo offers four plans that include Growth, Select, Prime, and Ultimate. Pricing of all these plans is based on a custom pricing model.

Clearbit

Website	Clearbit.com
Free Trial	Not Available
Platforms supported	Web
Best For	Lead management platform with AI and ML technologies

Clearbit is a business lead management solution that collects data about customers. This SaaS (Software as a Service) tool enables users to create sales teams, identify prospective leads, and gather important information about their customers.

Clearbit is a collection of powerful APIs that are designed to help business owners grow their businesses. This smart tool is helpful in successful lead segmentation using their email address. Just feed your contacts’ email addresses and Clearbit will provide you with the associated social data of your contacts, such as –

Name,
Twitter and Facebook profiles,
Avatars,
URLs and more.

With such a powerful profile enrichment tool, you can successfully run all your online sales and marketing campaigns using tailored promotions based on the contacts’ online activities. This SaaS tool provides information about a company using its domain address, such as

company name,
capital generated,
number of employees,
market categories.

With such powerful insights, you can run your best promotions that include competitive pricing and discounts. Being a sales professional or a digital marketer, we can bet that such a great tool enables the success of your SaaS business campaigns.

How does Clearbit help in Marketing and Sales?

It helps to capture contact details, job titles, social media profiles, and company details of potential customers.
It allows you to segment the audience based on job title, industry, company size, and more.
It helps to understand the needs and pain points of your prospects for more informed and personalized sales conversion.
Provides insights into customer behavior and preferences to optimize marketing campaigns and track performance.
Automated and real-time data enrichment makes the data collection process quicker and more efficient.

Pros:

100+ attributes
Native integration
User-friendly interface
Help Center articles are available
API Access
The demo is available on demand

Cons:

Pricing is not disclosed
Difficulty in finding LinkedIn profiles of companies

Pricing Plans

Clearbit offers custom pricing plans. You can contact the vendor for pricing details.

BuzzSumo

Website	Buzzsumo.com
Free Trial	Available
Platforms supported	Web
Best For	Content curation & influencer marketing

To get a full picture of the competitive environment in your market, you have to understand how content is performing in all avenues of the web, and BuzzSumo helps you do that. BuzzSumo is an excellent tool for marketers when it comes to analyzing social media data as well as curating content ideas. BuzzSumo allows you to analyze content by domain or topic to see which posts are being shared the most. It’s also great in helping you find key influencers whom you can contact once your content has been published as part of your content promotion strategy.

The social SaaS provides:

Content insights regarding author, domain, and more
Search content engagement in the past 24 hours and up to the past year
View shares of content across all social media platforms
Search social backlinks
Content curation
Find and research influencers

How BuzzSumo Helps in Marketing and Sales?

It helps to analyze the content of competitors to know their strengths and weaknesses.
It helps to connect with influencers, build relationships, and leverage their audience for promoting your brand.
It provides insights into the most shared and engaged content on social media platforms.
You can smooth your marketing strategy by utilizing the data provided by this tool.
It monitors the trend in your industry to keep you aligned with the latest trends.
It helps to generate leads by identifying people who are interested in specific topics or brands.

Pros:

Chrome extension is available
API Access
A 30-day free trial is available
A free plan is available
Intuitive interface
Help Center articles and live chat support

Cons:

Lags sometimes when integrating with Slack
Search is limited to only 10 in the free plan

Pricing Plans

BuzzSumo offers one Free plan and three pricing plans that include Pro, Plus, and Large. Pricing details of each plan are given below:

Plan	Yearly Price (Save 20%)	Monthly Price
Pro	$79/month	$99/month
Plus	$139/month	$179/month
Large	$239/month	$299//month

Try BuzzSumo For FREE

Salesflare

Website	Salesflare.com
Free Trial	Available
Platforms supported	Web, Android, iPhone/iPad
Best For	CRM tool for small and medium-sized B2B businesses

Salesflare is an easy-to-use CRM for small to medium businesses, designed to help them increase sales with minimal effort. This platform is simple to use, provides visuals, and automatically stores your customer data so you can attend to your customers and focus on sales.

Salesflare is an artificial intelligence sales assistant for Outlook, Gmail, and mobile devices. Working with your CRM, the platform automatically assists your follow-ups, takes over your admin, and creates transparent customer conversations that can be handled by the team. Salesflare makes it easy for teams to boost sales performance.

How Does Salesflare Help in Marketing and Sales?

Automation and lead tracking can help you focus on closing deals rather than manual data entry.
It helps to keep track of all your leads and their interactions with your team to streamline the sales process.
A visual pipeline view offered by Salesflare helps you to manage your sales funnel, track deals, and analyze your performance.
It assists you in following up on potential prospects at the right time.
You can easily integrate with 3000+ tools, including sales and marketing tools, using Zapier integration.

Pros:

Live chat support
Interactive dashboard
A free trial is available
Knowledge base articles to learn
Drag and drop functionality
Automated emails based on triggers

Cons:

Some users faced issues connecting their email to Salesflare
Sometimes sends multiple reminders instead of one

Pricing Plans

Salesflare offers three pricing plans that include Growth, Pro, and Enterprise. Pricing details of each plan is given below:

Plan	Monthly Price
Growth	$29/user/month
Pro	$49/user/month
Enterprise	$99/user/month

Try Salesflare Now

Optimizely

Website	www.optimizely.com
Free Trial	Not Available, but have Free version
Platforms supported	Web
Best For	Digital experience platform software as a service

Optimizely is a website optimization platform that provides users with A/B and multivariate testing. Users who do not have a technical background can

make dynamic variations to websites,
test the discrepancies to live traffic and
gather instant results.

Optimizely allows users to optimize customer experience and enables business owners to drive up the value of their digital products and campaigns through a best-in-class experimentation software platform. Product and marketing professionals can use evidence-based results for:

accelerating innovation,
lower the risk of new features, and
drive up the return on investment (ROI)

How Optimizely Helps in Marketing and Sales?

It offers a marketing campaign management platform that helps to manage and streamline marketing efficiently.
It helps you to test different versions of a website to see which one performs better in terms of sales, conversions, and engagement.
Helps to measure the performance of the campaigns and make data-driven decisions with real-time analytics.
It enables you to segment the audience based on various criteria such as demographics, interests, and behavior.
It helps to enhance the experience of individual users based on their behavior, preferences, and past interactions with the brand.

Pros:

User-friendly dashboard
Detailed data and insights
Customizable targeting
Seamless integration with other tools
Learning resources are available
Advanced Targeting

Cons:

Pricing is not disclosed
Limited support

Pricing Plans:

Optimizely pricing is available on request. You’ll need to reach out to the vendor for a custom quote.

Slack

Website	Slack.com
Free Trial	Available
Platforms supported	Web, Android, iPhone/iPad
Best For	Team communication and workflows

Slack is a messaging app that allows users to migrate their communication in one place with real-time messaging, archiving, and search features. Slack allows seamless integration with external services.

With its built-in internal and external sharing options, sales and marketing professionals can store and share files with their teammates from any place and from any device with internet. An advanced search, filter, add-on, and sorting procedure from Slack enables users to have those important files right in front of them. Slack has apps for iOS and Android that are an add on to your work on the go style, so even when you are logged into multiple devices, your system will recognize the same and will mark messages as “read” when you do so.

How does Slack help in Marketing and Sales?

It helps to easily connect with client teams to discuss ongoing projects or to make sales pitches.
The file-sharing feature makes it easy for the sales and marketing teams to collaborate and access important information.
It can send notifications when leads are generated, deals are closed, or when certain actions are taken.
It helps to track the progress and measure the success of the sales and marketing team through robust reporting and analytics.
It offers a wide range of communication channels such as direct messaging, group messaging, and video conferencing.

Pros:

The mobile app is available
A lot of integration options
User-friendly interface
Accessible on any device
Resource library to learn
Workflow builder

Cons:

Lack of live customer support

Pricing Plans

Slack offers a Free plan and three pricing plans that include Pro, Business+, and Enterprise Grid. Pricing details of each plan are given below:

Plan	Monthly Price
Pro	₹218/user/month
Business+	₹375.20/user/month
Enterprise Grid	Custom Price

Skype for Business

Website	www.skype.com
Free Trial	No Free Trial, But Free Version Available
Platforms supported	Web, Android, iPhone/iPad
Best For	VoIP software for phone calls, chats, and video conferencing

Skype - Marketing and Sales Tool — Skype – Sales and Marketing Platforms

Skype is a VoIP solution that enables managers to do video conferencing, make international calls, and send texts to prospects, clients, and team members via the web. Skype enables its users with

instant messaging,
group video conferencing,
video and group chat,
document and image sharing.

Skype, although it has a free basic tool available in the market, it also offers business features in its paid version. Business owners can use this paid version and get

business conferencing (up to 250 people),
MS Office tool,
third-party business app integration.

Pricing Plans

Skype offers a Free plan and three pricing plans that include Microsoft Teams Essentials, Microsoft 365 Business Basic, and Microsoft 365 Business Standard. Pricing details of each plan are given below:

Plan	Monthly Price
Microsoft Teams Essentials	₹100.00/user/month
Microsoft 365 Business Basic	₹136.25/user/month
Microsoft 365 Business Standard	₹719.40/user/month

Omnisend

Website	www.omnisend.com
Free Trial	Available
Platforms Supported	Web, Android, iPhone/iPad
Best For	E-commerce businesses looking for omnichannel marketing automation with email, SMS, and push notifications to boost customer engagement and sales.

Omnisend is a marketing tool built especially for online stores. It combines email, SMS, and automation to help businesses connect with customers, boost sales, and build loyalty. With ready-to-use workflows, customer segmentation, dynamic content, and A/B testing, it makes it easy to create personalized campaigns across multiple channels, ensuring consistent communication with customers wherever they are. It is one of the best sales and marketing software for small businesses.

Pros

Supports multi-channel marketing across email, SMS, and web push.
Tailored for e-commerce with tools like abandoned cart reminders and product suggestions.
Easy to use with a drag-and-drop editor.
Flexible pricing plans suitable for different business sizes.

Cons

Limited features for B2B companies.
Some features take time to fully learn.
Customer support response may be slower during peak times.

Pricing Plans:

Plan	Monthly Price
Free	$0/month (up to 250 contacts & 500 emails/month)
Standard	From $16/month (based on contact list size)
Pro	From $59/month (based on contact list size)

HubSpot

Website	www.hubspot.com
Free Trial	Available
Platforms Supported	Web, Android, iPhone/iPad
Best For	Businesses of all sizes that need an all-in-one CRM with powerful sales, marketing, customer service, and automation tools to grow and manage customer relationships effectively.

HubSpot Sales Hub is a CRM that helps sales teams manage leads and track progress with clear dashboards. It’s known for its simple design and strong customer support.

How it helps sales teams:

Lead management: Let teams build custom workflows and automatically move leads through the pipeline.
AI and automation: Uses AI to help reps write better emails and save time.
Reporting: Provides easy-to-read dashboards so teams can quickly see their progress.
Sales engagement: Reps can send, schedule, and track emails directly from the platform without needing another tool.

Pros

Easy-to-use design with a simple interface.
Strong customer support and resources.
Powerful lead management and automation features.
Built-in email tools for outreach and engagement.
Clear dashboards and reporting for tracking progress.

Cons

It can get expensive as you scale and add features.
Some advanced tools require higher-tier plans.
Setup and customization may take time for new users.

Pricing Plans:

Plan	Monthly Price
Free	$0/month (basic CRM tools)
Starter	From $18/month (billed annually, 2 users)
Professional	From $450/month (billed annually, 5 users)
Enterprise	From $1,200/month (billed annually, 10 users)

Conclusion

Our picks of the top sales and marketing tools are comprehensive, covering everything from customer management, data analysis, and email marketing to social media management and team collaboration.

Whether you’re a startup or an established business, investing in the right sales and marketing tools can lead to substantial improvements in your business, boosting productivity, simplifying work processes, and generating revenue. Consider the specific needs and goals of your SaaS company and choose the tools that best align with your sales and marketing strategies. With the right tools in hand, you’re on your way to achieving greater success in the SaaS industry.

With this list at your disposal, your sales and marketing teams will no longer fall short of their goals and will be able to work cohesively and effectively.

FAQs

What are sales and marketing tool?

A sales and marketing tool are software or technology platform that helps businesses improve their sales and marketing efforts. These tools can assist with a wide range of activities, including lead generation, customer relationship management, email marketing, social media management, data analysis, and more.

What are some of the best marketing and sales tools available today?

Some of the best marketing and sales tools include NeverBounce, Salesforce, Salesmate, Marketo, Reply, Clearbit, BuzzSumo, Slack and Salesflare.

Why is it important to use marketing tools?

Marketing tools are crucial for businesses to effectively reach target audience, communicate value, and measure marketing success, leading to increased brand awareness, traffic, leads, and revenue growth.

What should I look for when choosing marketing and sales tools?

When choosing marketing and sales tools, you should consider factors such as your business goals, target audience, budget, and available resources. You should also look for tools that are user-friendly, offer robust analytics and reporting, and integrate with your existing technology stack.

How do marketing and sales tools help in customer relationship management?

Marketing and sales tools can help businesses manage and track interactions with their customers, including email communications, phone calls, and meetings. This data can be used to personalize customer experiences and build stronger relationships with them.

Can marketing and sales tools automate tasks?

Yes, many marketing and sales tools offer automation features that can save time and effort by automating repetitive tasks, such as email campaigns, social media posting, and lead nurturing.

September 10, 2025

Best Content Marketing Tools

S. No.	Tool	Best For	Rating
1	HubSpot	CRM, Marketing Automation	★★★★★
2	Ahrefs	SEO, Backlink Analysis	★★★★★
3	BuzzSumo	Content Research, Trends	★★★★☆
4	Evernote	Note-taking, Organization	★★★★☆
5	Google Analytics	Website Analytics, Insights	★★★★★
6	SEMrush	SEO, Competitor Analysis	★★★★☆
7	Google Docs	Document Creation & Collaboration	★★★★☆
8	WordPress	Website & Blog Creation	★★★★★
9	Canva	Graphic Design, Social Media	★★★★☆
10	Grammarly	Writing & Grammar Improvement	★★★★☆
11	Trello	Project Management, Task Tracking	★★★★☆

HubSpot

Website	www.hubspot.com
Rating	4.4 out of 5
Free Trial	Available
Platforms supported	Web
Services	Centralizing various content marketing tools into one unified platform

HubSpot is a powerful and comprehensive content marketing tool that stands at the forefront of marketing automation and inbound marketing solutions. As a content marketing platform, HubSpot offers an array of essential functionalities designed to optimize content strategies and drive successful marketing campaigns. Its user-friendly content editor simplifies the creation and publication of blog posts, web pages, and other content types, streamlining the content creation process. HubSpot’s built-in SEO tools assist users in optimizing their content for search engines, providing keyword suggestions and insights to improve content visibility and rankings.

HubSpot also offers content personalization capabilities, allowing marketers to create dynamic content that adapts to individual visitor preferences, fostering higher engagement. Furthermore, A/B testing options allow for the optimization of content elements, ensuring that content performs at its best.

Features of HubSpot

HubSpot CMS makes it easier for users to manage content across multiple languages with the Multi-Language Content Creation feature.
Website Themes features allow marketers to choose pre-built themes or design their themes.
Adaptive Testing lets marketers know what type of content is performing best with their targeted customers.
HubSpot CMS offers SEO Recommendations to let users know how they can improve their website and where action for improvement is required.
The platform’s Lead Generation Tools feature allows marketers to add various lead generation tools to their websites, helping turn their visitors into customers.
The Analytics feature allows users to analyze and generate reports on their website traffic, overall page performance, contact conversion rates, etc.

Pros

HubSpot CMS is a one-stop platform for handling all content publishing, marketing, and sales activities.
HubSpot CMS facilitates unparalleled security.
Users can use it as a CMS for content marketing or website building.
The platform’s templates use a drag-and-drop manager tool that is responsive by default.

Cons

HubSpot CMS’s development curve can be challenging to understand.
The platform lacks eCommerce support.
Many users are not satisfied with HubSpot CMS’s technical support.
It facilitates a limited plugin and theme ecosystem.

Pricing Plan:

Have a look at the pricing details of HubSpot Marketing Hub.

Plan	Yearly Price
Professional	$800 per month
Enterprise	$3600 per month

Ahrefs

Website	Ahrefs.com
Rating	4.7 out of 5
Free Trial	Not Available
Platforms supported	Web
Services	Content Research, Competitor Research, Link Building, Keyword Research, Website Audit, Rank Tracking

Ahrefs is a powerful and widely recognized SEO and content marketing tool. While it is primarily known for its robust SEO capabilities, it offers valuable features that make it an indispensable asset for content marketing strategies as well. As a content marketing tool, Ahrefs provides various functionalities, including content analysis, keyword research, competitor analysis, and content explorer. These features enable users to analyze the performance of their content, track organic search visibility, discover relevant keywords, identify competitor strategies, and explore trending topics. It is one of the top 5 content marketing tools. Content creators and marketers can leverage Ahrefs to optimize their content for search engines, identify content gaps, and drive organic traffic to their websites.

Pros

It’s one of the most extensive web crawlers among SEO tools.
Users can have recent and wide-ranking keyword alerts on their email regularly.
The platform offers access to the largest backlink database.
Ahrefs facilitates advanced filtering options throughout the platform.

Cons

The platform doesn’t offer integration with Google Analytics and Search Console.
Ahrefs doesn’t offer any outreach tool.
Its web traffic statistics are not as robust as other similar tools.
Keyword suggestions provided by Ahrefs don’t have a relevancy score.

Pricing Plan:

Have a look at the pricing details of each package.

Plan	Yearly Price	Monthly Price
Lite	$83 per month	$99 per month
Standard	$166 per month	$199 per month
Advanced	$333 per month	$399 per month
Enterprise	$833 per month	$999 per month

BuzzSumo

Website	Buzzsumo.com
Rating	4.5 out of 5
Free Trial	Available
Platforms supported	Web
Services	Content curation & influencer marketing

BuzzSumo is undoubtedly one of the best content marketing tools available, providing a wealth of features to enhance content strategies and drive optimal results. As a content marketing tool, BuzzSumo offers a diverse set of functionalities that cater to content creators and marketers. It facilitates content discovery by uncovering popular and trending content across various social media platforms, enabling users to gain insights into audience preferences.

Moreover, BuzzSumo provides valuable content insights, allowing users to track their content’s social media engagement and optimize their strategies accordingly. With topic research tools, content alerts, and backlink analysis capabilities, BuzzSumo equips marketers with data-driven strategies to create compelling content, stay up-to-date with industry trends, and drive greater success in their content marketing endeavors.

Features of BuzzSumo

BuzzSumo’s Discovery allows users to tap into viral stories, engaging topics, and real-time trends, generate content ideas, and access 8 billion articles worldwide.
Research tools can help users discover the most popular content in any niche, investigate content across social media platforms, and study shares, links, and trends.
With BuzzSumo’s Monitoring feature, marketers can track mentions, updates, and trends, create alerts for topics and keywords, and monitor competitor mentions and content.
BuzzSumo’s Chrome Extension lets users quickly analyze social engagements while browsing search engines and sites and examine competitor metrics within seconds.
Users can integrate and automate BuzzSumo with powerful APIs and create internal reporting tools, dashboards, and visualizations.
Influencer tools help marketers shortlist tastemakers and trend breakers by identifying influential authors, creators, and social media influencers.

Pros

The platform stands out for its powerful content discovery features.
With BuzzSumo, marketers can gain insights into their competitor’s digital strategy.
BuzzSumo provides insights about different types of content, including web, social media, and video content.
This advanced tool allows PR professionals to discover popular influencers and emerging trends.

Cons

It doesn’t cover all social media platforms, like Instagram, TikTok, and Snapchat.
The platform facilitates limited backlink metrics.
The platform’s user interface needs to be updated.
The topic explorer feature is not entirely accurate.

Pricing Plan:

Have a look at the pricing details of each package.

Plan	Yearly Price	Monthly Price
Basic	$95 per month	$119 per month
Content Creation	$199 per month	$249 per month
PR & Comms	$199 per month	$249 per month
Suite	$399 per month	$499 per month
Enterprise	$999 per month	$999 per month

Evernote

Website	Evernote.com
Rating	4.4 out of 5
Free Trial	Available
Platforms supported	Web, Android, iPhone/iPad
Services	Create, capture & access everyday notes

Evernote, renowned for its note-taking and productivity capabilities, proves to be an exceptional content marketing tool for businesses and content creators alike. Its versatility and seamless cross-device integration enable users to optimize content marketing strategies and streamline the content creation process. With Evernote, capturing and organizing content ideas becomes effortless, allowing users to jot down blog post concepts, draft outlines, and collate research findings systematically in one centralized location.

As a comprehensive content repository, Evernote stores a vast collection of ideas, research, and notes, serving as a valuable resource for future content creation and ideation. Ultimately, Evernote emerges as an indispensable tool, streamlining content marketing workflows, fostering productivity, and empowering businesses to deliver more impactful and successful content campaigns.

Features of Evernote

With the Sync and Organize feature, Evernote automatically saves notes online and syncs them to all user devices.
Web Clipper tool saves articles, web pages, PDFs, and screen capture directly to the platform.
With the Search feature, users can find words in handwritten notes, text in PDFs, presentations, images, or office documents, and narrow search results.
Evernote’s Templates feature saves users time with easy-to-install, customizable, and reusable note templates.
The platform’s Tasks feature enables users to create and manage to-dos in their notes.
Users can connect Evernote and Google Calendar to bring their schedules and notes together.

Pros

It offers comprehensive formatting options from Bold, underline to Font, Checkbox, and more.
The platform allows users to organize their notes by hierarchy.
Evernote allows users to collaborate with others and share notes and notebooks.
Evernote offers affordable Basic, Premium, and Business plans.

Cons

It offers limited features at a free plan.
The platform is not ideal for brief tasks or short notes.
Evernote lacks customization.
It doesn’t offer a read-only mode to prevent accidental changes in the content.

Pricing Plan:

Have a look at the pricing details of each package.

Plan	Yearly Price	Monthly Price
Free	$0 per month	$0 per month
Personal	$10.83 per month	$14.99 per month
Professional	$14.17 per month	$17.99 per month

Google Analytics

Website	Analytics.google.com/analytics/web/
Rating	4.7 out of 5
Free Trial	Completely Free
Platforms supported	Web, Android
Services	Understanding your audience and tracking site metrics

Google Analytics is a powerful and widely used content marketing tool that provides valuable insights into website performance, user behavior, and content effectiveness. As a content marketing tool, Google Analytics allows marketers to track key metrics such as website traffic, page views, bounce rates, and conversion rates. It helps content creators understand how users interact with their content, which pages are most engaging, and where improvements can be made to enhance user experience.

Setting up a Google Analytics account and adding the tracking code to your website is all it takes to begin automatically monitoring your data. With Google Analytics, content marketers gain valuable insights into user behavior, enabling them to optimize their strategies and achieve greater success with their content marketing efforts.

Features of Google Analytics

Google Analytics Reporting feature allows marketers to understand marketing data better. It enables users to generate and share different types of reports across the company.

Visualization Features allow users to view all reports and metrics in charts, leading to quick data analysis.
With the Smart Goals feature, users can set specific goals and measure the progress concerning goals.
The platform’s Data Activation feature leverages various ML algorithms to run deep analytics on marketers’ marketing data.
Google Analytics offers robust integration solutions, including Google Ads, Search Ads, Google AdSense, Data Studio, Survey 360, and Google Search Console.
With the Keyword referrals feature, marketers can see what keywords people use to find business.

Pros

The platform offers a freemium version, ‘Universal Analytics,’ for free.
It’s relatively simple to set up Google Analytics.
The platform provides default reports to provide a simple analysis of a website.
It allows users to manage analytics for multiple sites under one account.

Cons

Learning and understanding the platform’s reports and metrics can take a long time.
The platform may do data sampling.
Google Analytics gives a limited number of hits per month.
It lacks customer support for the free version.

Pricing Plan:

Google Analytics is Free to use.

SEMrush

Website	Semrush.com
Rating	4.7 out of 5
Free Trial	Available
Platforms supported	Web
Services	content marketing, competitor analysis, keyword research

SEMrush is a comprehensive platform that facilitates the planning of a perfect content strategy. It gathers data from various sources and provides users with valuable insights into popular keywords. With SEMrush, marketers can stay updated on market trends, ensuring everyone is on the same page for effective content planning and execution.

With SEMrush, users can conduct in-depth keyword research, identifying relevant and high-traffic keywords to target in their content, thereby improving its visibility in search engines and attracting more organic traffic. SEMrush’s content audit feature helps in evaluating existing content, identifying areas for improvement, and optimizing content for better engagement and search engine rankings.

Features of SEMrush

With SEMrush’s Position Tracking feature, users can check out daily rankings of their sites, track keywords and domains, compare geographic locations, etc.
The On-Page SEO Checker tool provides users with keyword recommendations, backlink probability, ideas for on-page SEO optimization, target content length, and more.
SEMrush’s SEO Content Template generates a template while suggesting to users what to include based on target keyword analysis.
The Organic Traffic Insights tool provides users with a comprehensive dashboard that includes information like sessions, organic keyword volume, click-through rate, etc.
The Keyword Magic Tool helps marketers conduct keyword research by analyzing niche topics, tracking semantically related keywords, etc.
Keyword Gap Analysis is an excellent feature for thoroughly comparing keyword profiles of the top five competitors.

Pros

The platform is excellent for intensive keyword research.
SEMrush provides detailed information about site visitors, including their age, gender, and location.
It allows users to identify spammy backlinks and other toxic elements.
It’s a one-stop solution for SEO, digital marketing, and business intelligence requirements.

Cons

SEMrush doesn’t offer a user-friendly interface.
It allows only one user to log in to the platform simultaneously.
The platform provides inaccurate ad spend data.
It provides SEO and website data only to improve ranking in Google Search.

Pricing Plan:

Have a look at the pricing details of each package.

Plan	Yearly Price	Monthly Price
Pro	$108.33/month	$129.95/month
Guru	$1208.33/month	$249.95/month
Business	$416.66/month	$499.95/month

Google Docs

Website	www.google.com/docs/about
Rating	4.7 out of 5
Free Trial	Available
Platforms supported	Web, Android, iPhone/iPad
Services	Editing and collaborating with content writers

Google Docs are known to provide the user with the ability to edit, draft, and create documents either in the form of sheets, presentations, text documents, etc. As a cloud-based document editor, Google Docs allows multiple users to work on the same document simultaneously, enabling seamless collaboration among content creators, writers, and editors. The platform provides essential features like real-time editing, commenting, and version history, making it easy to track changes and incorporate feedback in the content creation process. Additionally, Google Docs offers a wide range of formatting and styling options, allowing content marketers to create visually appealing and well-structured content. By the use of Google Docs, one can imagine reducing the working time by taking help from the best-developed tool.

Features of Google Docs

The platform’s Voice Typing feature allows users to dictate text into their document without touching the keyboard.
The More Fonts feature enables users to add more fonts if the default ones don’t suit their needs.
Google Docs Template features provide access to well-designed presentation, invoice, and resume templates, brochures, menus, schedules, questionnaires, and more.
The email Draft feature allows users to compose an email directly within the platform and send it to clients and customers via Gmail.
The Bookmarks feature helps users set references within the same or other documents to make it easier to find marked items.

Pros

Google Docs is a free tool.
It facilitates a clean and simple interface, making the platform very easy to use.
With Google Docs, it’s easy to share and collaborate on documents with others.
It’s connected to Google Drive, meaning documents are automatically saved online.

Cons

The platform doesn’t offer any dedicated desktop application.
With Google Docs being an online service, there are always security concerns.
The tool requires an internet connection to work.
Google Docs offer relatively limited templates.

Pricing Plan:

Have a look at the pricing details of each package.

Plan	Monthly Price
Basic	$6.00 per user per month
Business	$12.00 per user per month
Enterprise	$25.00 per user per month

WordPress

Website	wordpress.com
Rating	4.6 out of 5
Free Trial	Available
Platforms supported	Web, Android, iPhone/iPad
Services	Publishing content, blogging, and creating websites

WordPress is a versatile and widely used platform for content marketing, providing a comprehensive content management system (CMS) that caters to the needs of content creators and marketers. With its user-friendly editor, content creation becomes seamless, allowing users to draft and format blog posts, articles, pages, and other content types without any technical expertise.

WordPress’s inherent SEO-friendly nature empowers content marketers to optimize their content for search engines by incorporating meta tags, customizing URLs, and implementing SEO best practices. Moreover, WordPress’s scheduling feature allows for content publication in advance, ensuring a consistent content calendar to engage audiences regularly.

Features of WordPress

With the Media Management feature, users can easily choose and upload images and videos.
WordPress Language allows users access to 70+ languages to create websites and blogs in multiple languages.
WordPress Themes allow marketers to use multiple inbuilt themes and upload their themes.
The platform facilitates the WordPress Comment tool to enable users to enhance the quality of their content with comments.
WordPress Plugins tool provides access to several plugins, including Yoast SEO Premium, WooCommerce Subscriptions, Sensei Pro, GiveWP, and more.
The Social Media Integration feature allows users to integrate the platform with their social networks seamlessly.

Pros

WordPress offers the flexibility of creating any type of blog or website.
It’s a simple platform for users to get online and publish quickly.
The platform facilitates a user-friendly interface, enabling users to install and set up WordPress sites easily.
It is an SEO-friendly platform.

Cons

Users can add additional features to their website only by accessing WordPress plugins.
It is a slow platform due to the added plugins, codebases, and oversaturated databases.
The platform offers limited SEO optimizing features.
A website created on WordPress can go down without notice.

Pricing Plan:

Have a look at the pricing details of each package.

Plan	Yearly Price
Free	₹0 per month
Personal	₹160 per month
Premium	₹280 per month
Business	₹640 per month
Commerce	₹1152 per month
Enterprise	Starts at US$25,000 yearly

Canva

Website	www.canva.com
Rating	4.7 out of 5
Free Trial	Available
Platforms supported	Web, Android, iPhone/iPad
Services	Graphic design & video editing

Canva empowers users to create visually appealing and professional-quality graphics, images, and designs for their content marketing campaigns. With an extensive library of templates, fonts, and design elements, Canva makes it easy for content creators to craft eye-catching visuals to complement their written content. From social media graphics to infographics and blog post images, Canva offers a wide range of customization options, making it an excellent choice for enhancing the visual appeal and engagement of content. Additionally, Canva’s collaborative features allow team members to work together seamlessly, streamlining content creation and design processes.

Features of Canva

With the Video Background Remover feature, users can remove the background of any video in a single click.
Its Premium Video feature allows users to create, edit, and save premium videos for any platform.
The Premium Content feature provides users access to the platform’s entire photo, video, element, and audio library.
Instant Animation is an excellent tool for users to animate graphics and watch their designs come alive.
Canvas Templates feature help users browse through a wide range of free templates and create and customize different designs.
Users can use the Add Text To Photo online tool to add text to their images and tell their stories.

Pros

The platform enables a non-designer to become a proficient designer.
It’s a very simple-to-use and user-friendly tool.
Canva is a budget-friendly platform.
Users can alter the templates to customize them.

Cons

It offers limited templates and export settings.
The platform can’t download the ‘raw’ file to the user’s computer.
The free version of Canva offers limited features.
Users find it difficult to move from one design to another.

Pricing Plan:

Have a look at the pricing details of each package.

Plan	Price
Free	₹0
Canva Pro	$12.95 per month
Canva Enterprise	Custom pricing

Grammarly

Website	www.grammarly.com
Rating	4.7 out of 5
Free Trial	Available
Platforms supported	Web, Android, iPhone/iPad
Services	Proofreader, plagiarism checker & tone detection solution

Grammarly is an invaluable content marketing tool that enhances the quality and effectiveness of written content. As a powerful writing assistant, Grammarly helps content creators to produce error-free and polished content by identifying and correcting spelling mistakes, grammar errors, punctuation issues, and writing style inconsistencies. With its user-friendly interface, Grammarly seamlessly integrates with various writing platforms, including web browsers and word processing software, providing real-time suggestions and feedback to improve content clarity and readability.

Whether crafting blog posts, articles, social media content, or email campaigns, Grammarly is an essential companion for content marketers to elevate the quality of their written content and create a lasting impression on their audience.

Features

The grammar and Punctuation feature detects grammatical mistakes, punctuation errors, fragmented sentences, comma splices, etc., in the user’s content.
The Spell Check feature is ideal for detecting spelling errors in the content.
The platform’s Plagiarism feature allows users to scan their documents for any potentially copied content.
The Writing Style feature of Grammarly acts as the user’s human mentor by suggesting tips, advice, and suggestions to improve his writing style.
The Readability Reports tool determines the ideal age group for content and flags readability issues based on word count, reading time, character count, and speaking time.
GrammarlyGo works as a conversational chatbot. It can provide information, rewrite parts of a user’s writing, and provide editing suggestions.

Pros

Grammarly provides real-time checking.
It works in most browsers, email, and social media.
The platform has a user-friendly interface.
Grammarly gives users suggestions to improve their writing style.

Cons

The platform doesn’t catch all mistakes.
The suggestion provided by Grammarly is not always 100% correct.
It doesn’t work with Google Docs.
Grammarly doesn’t allow offline editing.

Pricing Plan:

Have a look at the pricing details of each package.

Plan	Price
Free	$0
Premium	Starting at $29.95/user/month
Business	Starting at $15.00/user/month

Trello

Website	www.trello.com
Rating	4.5 out of 5
Free Trial	Available
Platforms supported	Web, Android, iPhone/iPad
Services	Project management, task tracking, team collaboration

Trello makes managing content marketing projects simple and clear. With its Kanban boards and cards, you can easily track tasks, timelines, and team responsibilities. Everyone can see what’s done, what’s in progress, and what’s left to do at a glance.

GetResponse is a powerful but easy-to-use marketing automation tool. It’s like having a full email team on your side, you can create funnels, follow-up emails, landing pages, and more, all on autopilot while staying connected with your audience.

As your content marketing toolkit grows, it’s important to review the tools you already use. Some may no longer serve you well, and new, better tools could help you get more value from your efforts.

Features

Kanban boards and cards for task management
Assign tasks to team members
Track project progress visually
Due dates, checklists, and attachments
Integrates with many apps (Slack, Google Drive, etc.)

Pros

Easy to use and intuitive
Great for team collaboration
Flexible for different project types
Real-time updates for everyone

Cons

Limited features in the free plan
It can get cluttered with large projects
Not ideal for complex project tracking without add-ons

Pricing Plan:

Have a look at the pricing details of each package.

Plan	Price
Free	$0
Standard	$5/user/month (billed annually)
Premium	$10/user/month (billed annually)
Enterprise	Custom pricing based on team size

Conclusion

In conclusion, the array of content marketing tools available today offers immense potential for streamlining and optimizing marketing efforts. With the right combination of these powerful tools, businesses can create compelling content, improve SEO, boost engagement, and effectively connect with their target audience. Embracing these content marketing tools opens up endless possibilities for businesses to stay competitive, drive growth, and achieve remarkable results in their marketing endeavors. So, leverage these tools wisely to unleash the true potential of content marketing and propel your business towards success.

FAQs

What is content marketing?

Content marketing is a strategic marketing approach that involves creating and distributing valuable, relevant, and consistent content to attract and engage a target audience, ultimately driving profitable customer action and building brand loyalty.

What is the best form of content marketing?

The best form of content marketing is creating high-quality, valuable, and relevant content that resonates with the target audience and addresses their needs and interests effectively. It involves utilizing various content formats, such as blog posts, videos, infographics, and social media content.

What is a content marketing toolkit?

A content marketing toolkit is a collection of various tools, software, and resources that content marketers use to plan, create, optimize, and distribute content effectively, enhancing their content marketing strategies and achieving marketing objectives.

How does content marketing help businesses?

Content marketing helps businesses by increasing brand awareness, attracting and engaging target audiences, building authority and credibility, and ultimately driving lead generation, customer acquisition, and long-term customer loyalty.

What are the 5 types of content?

To create engaging content, focus on understanding your target audience’s needs and interests, use captivating headlines and visuals, and incorporate storytelling techniques to make the content relatable and compelling.

What are content marketing tools?

Content marketing tools are software or platforms that help create, manage, optimize, and share content to attract and engage an audience.

September 5, 2025

Powerful Tools for Effortless Lead Generation on Your Website

Lead generation is more than just collecting contacts. It’s about actively connecting with people who care about your offerings. It’s your key to build marketing that hits home, turning every interaction into a potential win.

Although the number of businesses competing for the attention of web visitors is growing astronomically, things are getting even more intense. Certainly, every business wants an effective lead-generation program that can drive sales by turning prospects into customers.

In this article, you’ll learn more about lead generation and the most effective and effortless tools that will help you generate leads on your website.

Why is Lead Generation Important?

Lead generation is key to business growth as it attracts potential customers into the sales funnel, driving revenue and profitability. Without a lead generation strategy, businesses risk losing potential customers to competitors who actively engage them.

This loss leads to a harmful ripple effect, including, but not limited to, reduced sales, slower growth, and a diminished understanding of market trends and customer needs.

What is Lead Generation Software & Tool?

As the name implies, lead generation software is a collection of tools to help you generate leads through a variety of mediums: blogs, social media press, ads, landing pages, chatbots, webinars and much more.

Some platforms include several necessary features together, but you will probably find that some of them could be thorough in some areas important for lead generation, but not so successful in others.

Best Lead Generation Tools

Let’s discuss some of the best lead-generation tools available to help you generate leads for your business.

Leadfeeder
Hubspot
Seizelead
Leadforensics
Datanyze
Marketo
Growbots
Happilo
OptinMonster
Intercom
Everwebinar
LeadPages
Hootsuite
SendBlaster
ActiveCampaign
Google Analytics
Leadformly

Leadfeeder

WEBSITE	www.leadfeeder.com
Rating	4.3
Free Trial	Yes
Best For	B2B marketers, sales teams, and agencies seeking to identify anonymous website visitors, enrich lead data, and enhance account-based marketing strategies.

Leads generation tools that can collect and analyze data on your prospects, to identify their unique identifiers like email addresses, company names, etc. It combines with Google Analytics to inform you who visited your site within the last thirty days and provides contact details if applicable.

This tool helps you to reconnect to your website visitors who do not contact you to enquire about your offer and also at the right time for your potential leads in your sales pipeline. The pricing of Leadfeeder is from $55/month with a 14-day free trial.

Hubspot

WEBSITE	www.hubspot.com
Rating	4.5
Free Trial	Yes
Best For	Businesses of all sizes seeking an all-in-one, AI-powered platform for marketing automation, CRM, sales enablement, customer service, and content management.

HubSpot enables you to run both inbound marketing flywheels and funnel from the beginning to the end. It is meant to give instrumentations for content management, social media marketing, web analytics, and search engine optimization.

Similarly, it gives you lead generation through one of the many available tools on the platform and their captivation through kickback emails. HubSpot is a platform that is meant for inbound marketing and sales and which gives you visibility of all the touchpoints within the context of your brand interaction with each lead.

Seizelead

WEBSITE	www.seizelead.com
Rating	4.3
Free Trial	Yes
Best For	Marketers, startups, and SMBs aiming to convert website visitors into leads using customizable, no-code widgets and real-time analytics.

You can customize 100+ widgets in just 3 minutes with Seizelead. With the help of multiple targeting options, you can show popups at the right time. It also allows you to sync your CRM data with the help of autoresponders.

The topmost features of Seizelead are—marketing automation, A/B testing, lead capture, email marketing, and live chat. Seizelead has a free, basic, and pro plan. Moreover, to new users, it offers a one-time 15% discount.

Leadforensics

WEBSITE	www.leadforensics.com
Rating	4.4
Free Trial	Yes
Best For	B2B sales and marketing teams aiming to identify anonymous website visitors, enrich lead data, and enhance account-based marketing strategies.

LeadForensics will let you know the IP address of your website visitors and this data will be revealed even if they never filled out the inquiry form.

As a result, the unique identification leads to an increase in the number of targeted leads that businesses receive and increases the business lead’s conversion rate.

LeadForensics ensures no hot lead on your website goes tracked untracked, since only a few may fill your inquiries.

Datanyze

WEBSITE	www.datanyze.com
Rating	3.8
Free Trial	Yes
Best For	B2B sales and marketing teams seeking to identify anonymous website visitors, enrich lead data, and enhance account-based marketing strategies.

Datanyze turns B2B firms’ technological insights into a “formula” to identify and achieve their most strategic deals. It is focused on sales outbound, and it is developed to boost the company’s efficiency in evaluating prospective customers.

It has a key feature that gives you the ability to see the tech stacks of your prospects and find new prospects by the technology they use.

It is probably (the only) tool that you can research accounts and also build prospects and find emails that work seamlessly with quite several sales communication platforms & CRM.

Marketo

WEBSITE	www.marketo.com
Rating	4.1
Free Trial	Yes
Best For	Mid-sized to enterprise B2B marketing teams seeking advanced marketing automation, AI-driven personalization, and robust lead management capabilities.

Marketo is an integrated marketing automation suite that is focused on ABM and other functions, such as SEO and content creation. The dynamic marketing automation solutions of the company empower businesses, marketers and sales teams to create campaigns to engage prospects and existing customers.

Marketo provides a cool front-to-back platform, which includes lead scoring, lead management, email marketing automation and analytics. The features affect the price you will get you need. You need to contact the support team, and you will be provided with the pricing information.

Growbots

WEBSITE	www.growbots.com
Rating	4.7
Free Trial	Yes
Best For	B2B sales and marketing teams seeking AI-driven outbound automation, personalized multichannel outreach, and access to a vast prospect database.

Growbots could be the first platform with such an extensive suite of outbound sales. And yet, it can provide a means to generate and track leads all while integrating with your CRM.

In the self-description, it is dubbed as ‘AI for sales’, hence it uses clever rules and an extensive database of contacts for smart outbound lead generation. Pricing for Growbots is available quote-based, as well as a free trial period.

OptinMonster

Website	Optinmonster.com
Rating	4.2 out of 5
Free Trial	Not Available
Platforms Supported	Web
Best For	Lead generation, Conversion optimization, Website engagement

OptinMonster is a powerful lead generation and conversion optimization software designed to help businesses increase website engagement and capture valuable leads. It offers a suite of tools and features that enable users to create visually appealing and effective opt-in forms, pop-ups, slide-ins, and other types of interactive elements.

One of the best onsite popup and slide-in marketing solutions is provided by OptinMonster, which enables you to design beautiful lead-generation popup campaigns. Over 50 popup templates are available in the tool’s drag-and-drop popup builder.

You can effortlessly target the visitors at the right time to generate the most leads using OptinMonster’s remarkably focused targeting and segmentation algorithms, along with A/B testing and personalization features. More importantly, it provides seamless integration of other email marketing tools with itself.

OptinMonster Pricing Plans

Plan	Yearly Price
Basic	$9/month
Plus	$19/month
Pro	$29/month
Growth	$49/month

Intercom

Website	www.intercom.com
Rating	4.5 out of 5
Free Trial	Available
Platforms Supported	Web, Android, iPhone/iPad
Best For	Making internet business personal

Intercom is a customer messaging platform that enables businesses to communicate and engage with their customers in a personalized and meaningful way. It offers a suite of tools that allows companies to communicate with their customers through various channels such as in-app messages, emails, chat, and more. Intercom’s platform helps businesses to better understand their customers’ needs, provide timely support, and build strong relationships.

You can now speak directly to the potential leads who are browsing your website, thanks to Intercom. Whenever your website visitors satisfy specific criteria, you can build up rules to show messages to them.

Then, a member of your team can engage website visitors in direct conversation or even start a video chat right in the live chat window. Intercom has a lot of possibilities, including the ability to gather customer feedback, understand concerns, and generate leads from website visitors.

How it works: Intercom for customer support

Intercom Pricing Plans

Plan	Yearly Price
Starter	Starting From $74/month
Pro	Custom Pricing
Premium	Custom Pricing

EverWebinar

Website	www.everwebinar.com
Rating	3.9 out of 5
Free Trial	Not Available
Platforms Supported	Web
Best For	Automated webinars, Online presentations, Lead generation

EverWebinar is a robust webinar automation solution that seeks to assist you in creating targeted email marketing lists. With EverWebinar, you can design and automate the playback of your recorded webinars at specified intervals to simulate the live event for users. Even if you decide to replay a webinar a dozen times each day, the aim is to enhance engagement and participation by alerting users that the upcoming webinar is about to start.

This tool is particularly useful for businesses looking to generate leads, educate their audience, and showcase products or services through webinars without the constraints of scheduling live sessions.

EverWebinar Pricing Plans

Plan	Price
Yearly	$499 (billed annually)
Biennial	$874 (billed every 2 years)

LeadPages

Website	www.leadpages.com
Rating	3.9 out of 5
Free Trial	Available
Platforms Supported	Web
Best For	Creating landing pages and lead generation

Leadpages is a powerful tool that facilitates lead generation by enabling businesses to create highly optimized and conversion-focused landing pages. With Leadpages, users can easily design and customize landing pages without any coding knowledge, using its user-friendly drag-and-drop interface. These landing pages are designed to capture visitors’ attention and encourage them to take specific actions, such as signing up for newsletters, downloading resources, or requesting more information. Leadpages also offers various templates, A/B testing capabilities, and integration with email marketing platforms, making it easier for businesses to drive engagement and capture valuable leads. Through its features and functionality, Leadpages streamlines the lead generation process and enhances the chances of converting website visitors into potential customers.

Leadpages Pricing Plans

Plan	Yearly Price	Monthly Price
Standard	$37/month	$49/month
Pro	$74/month	$99/month
Advanced	Custom Pricing	Custom Pricing

Hootsuite

Website	www.hootsuite.com
Rating	4.4 out of 5
Free Trial	Available
Platforms Supported	Web, Android, iPhone/iPad
Best For	Social media management, Scheduling, Analytics

Hootsuite is a comprehensive social media management platform that helps businesses streamline and enhance their social media presence. It facilitates lead generation by enabling businesses to effectively manage their social media presence. Through social listening, engagement, content sharing, and lead magnet promotion, Hootsuite helps identify and attract potential leads. By strategically using social media platforms and analytics, businesses can capture contact information, nurture relationships, and convert leads into customers. Hootsuite’s comprehensive suite of tools streamlines these processes, making it a valuable asset for effective lead generation strategies.

How to Use Hootsuite in 15 Minutes

Hootsuite Pricing Plans

Plan	Price
Professional	₹1,915/month
Team	₹7,540/month
Business	₹61,500/month
Enterprise	Custom Pricing

SendBlaster

Website	www.sendblaster.com
Rating	3.9 out of 5
Free Trial	Available
Platforms Supported	Windows
Best For	Email marketing, Newsletter campaigns, Email list management

A simple and easy bulk email sender, SendBlaster enables you to compose emails by tweaking templates from its collection and sending them to an unlimited number of users. SendBlaster’s main selling point is that for a one-time price, you can send an infinite number of emails to an unlimited amount of users.

SendBlaster contributes to lead generation by providing a user-friendly platform for effective email marketing campaigns. With its features for creating and sending personalized email campaigns, businesses can reach potential leads directly in their inboxes. SendBlaster allows you to manage and segment your email lists, enabling targeted communications that resonate with specific audiences. By crafting compelling email content and tracking recipient engagement through analytics, businesses can nurture leads and guide them through the conversion journey. The platform’s automation and scheduling capabilities further optimize lead nurturing efforts, making SendBlaster a valuable tool for generating and converting leads through strategic email campaigns.

SendBlaster Pricing Plans

Plan	Price
Free	$0
SendBlaster Pro	$129.00

ActiveCampaign

Website	www.activecampaign.com
Rating	4.6 out of 5
Free Trial	Available
Platforms Supported	Web, Android, iPhone/iPad
Best For	Email marketing, Marketing automation, CRM, Lead scoring

ActiveCampaign is a versatile marketing automation and customer relationship management (CRM) platform that aids businesses in managing their leads, nurturing customer relationships, and driving conversions. With the help of ActiveCampaign, you can monitor every time a lead interacts with your website and utilize that information as a trigger for email marketing campaigns. Additionally, you can create email campaigns to nurture cold leads back into warm leads or automatically follow up with them every few months.

ActiveCampaign supports lead generation by allowing businesses to capture leads through customizable forms and landing pages. It offers automation features that help segment leads based on their interactions and behaviors, ensuring tailored communication. The platform’s email marketing capabilities enable businesses to deliver relevant content to leads at the right time, increasing engagement and nurturing relationships. Lead scoring features help prioritize and focus efforts on the most promising leads. Through seamless integration with CRM and data-driven insights, ActiveCampaign empowers businesses to efficiently manage leads and guide them through the sales funnel for improved lead generation and conversion rates.

ActiveCampaign Sales Plan Pricings

Plan	Yearly Price
Plus	$19/user/month
Professional	$49/user/month
Premium	Custom Pricing

Google Analytics

Website	Analytics.google.com/analytics/web/provision
Rating	4.7 out of 5
Free Trial	Available
Platforms Supported	Web, Android
Best For	Website analytics, Tracking user behavior, Data-driven insights

Google Analytics is still one of the most effective tools introduced by Google at free of cost. When GA and Google Ads are integrated, you have a powerful system for monitoring the effectiveness of landing pages and creating remarketing lists that will entice prospects back to your site.

Google Analytics plays a crucial role in lead generation by providing invaluable insights into website visitor behavior and interactions. By tracking user journeys, sources of traffic, and engagement metrics, businesses can identify which channels and content are driving the most valuable leads. Google Analytics enables the measurement of conversion goals, such as form submissions or sign-ups, offering a clear understanding of lead generation effectiveness. By analyzing user demographics, interests, and behavior flow, businesses can tailor their marketing strategies to target specific audiences and optimize user experiences.

With GA, you can optimize your landing pages, your advertising strategy, and other areas of your site for improved performance with precise insights into where your visitors are coming from and what they do on your site.

Google Analytics Pricing Plans

Google Analytics is Free to use.

Leadformly

Website	Leadformly.com
Rating	3.5 out of 5
Free Trial	Available
Platforms Supported	Web
Best For	Lead generation forms, Conversion optimization, Improving form submissions

Leadformly is a conversion optimization tool and it assists you in maximizing conversions on your online forms. Although there are many form builder tools available, only a small number of them offer the form analytics capabilities you want to track performance and improve your forms.

Leadformly offers information from analytics on the user activities that are important for conversion. It offers you the resources you need to identify the problems and either correct them or discard them, as opposed to just giving you stats like form completion rates that show you how badly your form is performing.

Leadformly Pricing Plans

Leadformly offers pay as you grow pricing i.e, $179/month for 2k leads per month when paid annually.

Conclusion

The best lead generation tools offer a powerful range of capabilities to optimize customer engagement, capture data, and drive conversions. These tools empower businesses to effectively connect with potential customers, understand their behaviors, and guide them toward becoming loyal clients.

When considering lead generation, you have various options to explore. You can select the tools or combinations that align with your brand’s needs, keeping in mind goals, budget, scope, and target audience. Experiment with some free tools to gauge their functionality. The success of your B2B lead generation strategy relies on the resources you utilize. Without the right platforms, you might waste valuable time and effort that could otherwise be directed towards more productive revenue-generating activities.

FAQs

What is lead generation?

Lead generation is the process of obtaining potential customers to increase future sales or revenue.

What is the goal of lead generation?

The goal of lead generation is to convince potential buyers to take the required action, such as paying you or purchasing what you are selling, rather than just visiting your website.

What is a good lead generation tool?

A successful lead generation tool is a software that makes it simple to gather quality leads without having to perform a boatload of coding manually.

What are some of the tools to improve lead generation?

OptinMonster, Intercom, LeadPages, Everwebinar, Hootsuite, ActiveCampaign, Leadformly, Datanyze, etc. are some of the best tools to improve lead generation.

Why do businesses need lead generation software?

Lead generation software streamline the process of attracting, engaging, and converting potential customers. They enhance efficiency, provide valuable insights, and help businesses grow their customer base.

How do I choose the right lead generation software for my business?

Consider your specific goals, target audience, budget, and the features each tool offers. Test out different software and assess how well they align with your brand’s needs.

How do lead generation tools improve conversion rates?

Lead generation tools provide features like customizable forms, automated follow-ups, and lead nurturing campaigns that help businesses engage with prospects at various stages, ultimately increasing the chances of conversion.

May 19, 2025

Top Website Traffic Analysis Tools to Use

These days, no matter how large or small your business is, it is mandatory to have a website in order to succeed in the digital age. A website assists not just with marketing the firm online but also builds trustworthiness. It would be right to state that, in this period, the success of an enterprise is linked to its website too. In an era where the web has made our lives much more comfortable, folks tend to browse internet websites to find out what type of product and service the company provides.

Websites grant businesses tremendous opportunities and are accessible to a number of individuals further than geographic limits. The prominence of the business also rests on website traffic. Website traffic stands for the number of visitors that go to the website. The movement of the website will gauge the performance of the webpage and the information gives an awareness of from where most of the traffic is arising from. It likewise shows how visitors interact with the sight.

“Today it’s not about ‘get the traffic’ – it’s about ‘getting the targeted and relevant traffic.’”

–Adam Audette

Checking website traffic is an essential aspect of any website owner or digital marketer’s job. Understanding how users interact with your website, what pages they visit, and how long they stay on your site can provide valuable insights into how to improve the user experience and increase conversions. However, collecting and analyzing this data can be a daunting task, which is why website traffic analysis tools have become a must-have for any website owner or marketer.

Website Traffic Analysis Tools

Website traffic analysis tools are software programs that help you collect and analyze data about your website visitors. They can track metrics such as the number of visitors, page views, bounce rate, and time on site. Many tools also provide insights into where your traffic is coming from, such as search engines or social media, and can even track user behavior on individual pages. With this information, you can identify areas of your website that may be confusing or unappealing to users, and make changes to improve the overall user experience.

In this blog, we will introduce you to some of the most popular website traffic analysis tools available. We will also let you know the features and how to effectively use these tools to improve your website’s performance and drive more conversions. Whether you’re a website owner, marketer, or developer, this blog will give you the knowledge and tools you need to take your website to the next level.

So, let’s look at the top 10 tools to analyze websites.

Mixpanel
Hotjar
Matomo
Kissmetrics
Clicky
Google Analytics
Sitechecker
SimilarWeb
Semrush
Ahrefs
Ubersuggest
Serpstat
Mouseflow
Hubspot CMS
SpyFu

Mixpanel

The advanced analytics platform, Mixpanel helps businesses understand the interactions of users across both web and mobile applications. By deep insights into user behavior, it empower product teams to informed decisions in terms of improving engagement and optimizing performance. With a robust event-based tracking system, it allows teams to begin analyzing user journeys, measuring key metrics, and real-time identification of trends.

This helps businesses refine their products and enhance the user experience for growth. For teams wanting to gain competitive advantage through actionable insights, its intuitive interface, customizable reports, and automation features make it very valuable.

Features of Mixpanel

With Mixpanel, users can track very specific actions – events – executed by users in the application. This includes actions like sign-up and purchase.
Users are classified based on their behaviors and attributes, which enables targeted analysis and marketing strategies.
This feature is used to visualize the journey of the user through different stages, where they drop off, and how it can be improved to increase the conversion rate.
Mixpanel tracks how many times users come back after their first interaction and provides insights on user loyalty and product value.
It supports A/B testing and multivariate testing to let teams test different versions of their product and see which performs better.
Mixpanel can integrate data with other third-party services like Salesforce and MailChimp enabling the proper management and analysis of data.
Users are free to create custom properties and apply intricate segmentation logic to help refine their analysis even further.
The tool offers interactive reports that make it easy for users to make sense of data trends.

Plan	Pricing
Growth	$24/month
Enterprise	Custom Pricing

Hotjar

WEBSITE	WWW.HOTJAR.COM
Rating	4.3
Free Trial	Yes
Foundation Year	2014

Hotjar is a powerful analytics tool for websites, providing deeper insights into the behavior of users with features like heatmaps, session recordings, and feedback tools. It makes businesses visualize how visitors interact with their websites, tracks user engagement, and finds usability issues. Real-time capturing of user actions with Hotjar helps teams uncover pain points, optimize the design of a website, and improve the overall experience of a user.

It allows businesses to obtain feedback directly from their users for more effective data-driven improvements. Providing clear visual analytics together with a very intuitive interface makes Hotjar a must-have for businesses interested in perfecting their digital experiences and increasing their conversions.

Features of Hotjar

Graphical representation of the user’s interactions on a page, including click heatmaps, move heatmaps, and scrollmaps. This tool shows where users click, hover, and how far they scroll down a page, thereby optimizing the placement of content.
Hotjar captures real-time recordings of user sessions, enabling businesses to observe how users navigate their sites. This feature helps identify friction points and areas for improvement.
Users can create funnels to track the steps users take toward conversion. This feature shows where users are dropping off in the process so that targeted improvements can be made.
Hotjar provides businesses with the means to acquire direct feedback from users through customizable surveys and polls. It thus helps them better understand their users’ needs and preferences.
Hotjar integrates with several platforms like Google Analytics, HubSpot, and Zapier, which gives it more functionalities and capabilities for data analysis.
It automatically segments data by device type (desktop, tablet, mobile), so it can give insights based on different user experiences across devices.

Pricing Plan

Plan	Pricing
Plus	$39/month
Business	$99/month
Scale	$213/month

Matomo

WEBSITE	MATOMO.ORG
Rating	4.7
Free Trial	Yes
Foundation Year	2007

Matomo, formerly Piwik, is a strong free open-source web analytics platform allowing users to monitor and analyze traffic to their sites while keeping total control over all data. The powerful alternative to Google Analytics can give detailed insight into visitor behavior, conversion rates, and other website performance parameters.

Matomo allows customizable reports, real-time tracking, and compliance with the requirements of data privacy, thus being suitable for businesses that keep data security above all. Its self-hosted and cloud-based options ensure flexibility, while advanced features like heatmaps and session recordings enhance user experience analysis. With Matomo, organizations can make informed decisions while safeguarding their users’ privacy.

Features of Matomo

Real-time tracking can be used by the users to check the website’s visits live and get information regarding user behavior at once.
Matomo has a versatile dashboard that users can personalize according to their convenience using various widgets and display all relevant metrics they require.
The solution provides more than 30 standardized reports that help cover visitor stats, actions executed on the website, referrers, and eCommerce analytics.
Users can set up specific segments and thus analyze the different audience groups of specific interest.
Matomo allows users to define and monitor specific goals such as downloads or purchases of a product etc. The features help understand the rate of conversion.
Users can visualize user interactions using heatmaps and monitor session recordings to identify usability issues.
The platform maintains detailed e-commerce analytics for an enhanced understanding of online sales performance.
Matomo places heavy emphasis on user privacy and allows organizations the possibility of hosting their data, offering tools for GDPR compliance.

Pricing Plan

Plan	Pricing
Business	$26/month
Enterprise	Custom pricing

Kissmetrics

WEBSITE	KISSMETRICS.IO
Rating	4
Free Trial	Yes
Foundation Year	2010

Kissmetrics is an analytics and engagement platform built for tracking every move of individual users across devices and sessions, offering deep insight into the way customers are interacting with businesses, the rates of conversion, and how they engage to drive data-informed decisions in marketing and product strategy. By focusing on user activity rather than page views, Kissmetrics gives companies insight into customer journeys, optimization of funnels, and retention.

With the high-powered analytics tool, actionable data empowers campaign improvement to refocus targeting, improve user experiences, and drive growth. With detailed tracking and reporting, businesses effectively measure performance and amplify the effectiveness of their marketing efforts.

Features of Kissmetrics

Kissmetrics identifies users by a unique fingerprint across devices and allows businesses insights into the customer journey and understand how users navigate their websites and mobile applications.
It offers a set of customizable reports, which are inclusive of conversion rates, customer lifetime value, and user engagement patterns. The data can be filtered by audience segments or time.
Kissmetrics helps businesses define which marketing channel is most responsive to conversion by allowing them to better allocate resources and craft efficient marketing strategies.
Events such as page views, clicks, form submissions, and conversions can be tracked. It aids in understanding user actions leading to your desired outcomes.
Kissmetrics integrates with popular tools such as Google Analytics, Facebook, Shopify, etc., to enable end-to-end data gathering from these sources.
Through the platform, it is possible to create marketing campaigns, send personalized emails, and push notifications to targeted segments of customers.

Pricing Plan

Plan	Pricing
For small-sized teams	$299/month
For medium-sized teams	$499/month
For large teams	Custom

Clicky

WEBSITE	CLICKY.COM
Rating	4.5 out 5
Free Trial	Yes

Clicky is a real-time web analytics platform designed to provide a total understanding of website traffic and user behavior. It complements a company that wants to develop an effective online presence through an easy-to-use platform with powerful tracking and analytical features. Clicky provides the website owner with real-time visitor interaction information and gives data on user engagement, demographics, and browsing patterns.

Businesses can use tracking to obtain detailed reports, heat maps, and goal tracking to optimize their website, improve user experience, and increase conversion. Clicky, with its intuitive design, is indeed an advanced tool you can rely on to gain actionable insights and fine-tune your digital marketing strategy.

Features of Clicky

Clicky provides minute-by-minute reporting of website visitors: the number of active users, what actions they take, and bounce rates. In essence, Clicky allows businesses to respond quickly to changing traffic patterns.
Users can view their visitors’ location, number of referrals, and specific actions taken on the website.
The dashboard showcases high-level views of important metrics while allowing users to customize their view of the data most relevant to them.
By default, Clicky logs events such as downloads, outbound links, and video rendering, affording a comprehensive view of user activity.
Heatmap capabilities help visualize where users have clicked on a page and determine areas of content popularity versus layout optimizations thereof.
Users can set goals for conversion tracking and performance evaluation.
Clicky allows users to receive custom email reports, which summarize key metrics at a user’s specific interval (daily, weekly, or monthly).
The tool has features that monitor brand mentions and user engagement on Twitter, giving valuable insights into social media performance.

Pricing Plan

Plan	Pricing
Pro	$9.99/month
Pro Plus	$14.99/month
Pro Platinum	$19.99/month

Google Analytics

Website	Analytics.google.com/analytics/web/provision/
Rating	4.5 out of 5
Free Trial	Completely Free
Foundation Year	2005

Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic. It is widely used by businesses, website owners, and online marketers to track the success of their online marketing campaigns and to make data-driven decisions to improve website performance.

Google Analytics also provides detailed reports on demographics, interests, and user behavior, which can be used to target specific segments of the audience. It provides insights into website performance and can be used to identify areas for improvement. It can be integrated with other Google services, such as AdWords and Google Ads, to provide a more complete picture of a website’s performance.

Features of Google Analytics

Sources of website traffic can easily be tracked such as organic search, paid search, referral traffic, and direct traffic.
Real-time data on website traffic, including the number of visitors, page views, and bounce rates.
you can see the age, gender, location, and interests of your website visitors, which can help you modify your content and marketing efforts to specific demographics.
You’ll get to know how visitors interact with your website, including how many pages they visit, how long they stay on your site, and what pages they visit most frequently.
Set up goals and track conversions, such as form submissions, purchases, and phone calls, so you can see how well your website is performing in terms of conversions.
Allows you to segment data by specific groups, such as new or returning visitors.

Pricing Plan:

Google Analytics is Free to use.

Sitechecker

Website	Sitechecker.pro
Rating	4.5 out of 5
Free Trial	14 Days
Foundation Year	2016

Sitechecker is a software tool that can be used to analyze and optimize website performance. Trusted by more than 1000 businesses, including Sony, Microsoft, and Airbnb, this tool provides top-notch services in this field. It can help to identify any issues that may be impacting the website’s ability to attract and retain visitors and provide suggestions for how to improve these areas.

This tool has the ability to check and analyze traffic data. This includes information such as the number of visitors to the website, the pages they visit, and the length of time they spend on the site. This information can be used to identify trends and patterns in website traffic and any areas where the website may be underperforming.

Features of Sitechecker

Gives an overview of the number of visitors to the website, including unique visitors and page views.
Helps to know where visitors are coming from, such as search engines, social media, and referral sources.
Gives insights into where visitors are located, including their country, city, and even postal code.
Provides information on the percentage of visitors who leave the website after visiting only one page.
Insights of which pages on the website are being visited, and how long visitors are spending on each page.
How visitors are interacting with the website, which pages they visit, how long they spend on the site, and which links they click on.

Pricing Plan:

Sitechecker offers four pricing plans: Basic, Standard, Premium, and Enterprise. Have a look at the pricing details of each package.

Plans	Monthly Price	Yearly Price
Basic	$39 per month	$33 per month
Standard	$149 per month	$124 per month
Premium	$249 per month	$208 per month
Enterprise	Custom Price	Custom Price

SimilarWeb

Website	www.similarweb.com
Rating	4.5 out of 5
Free Trial	7 days
Foundation Year	2007

SimilarWeb is one of the best website traffic analysis tools that can provide an accurate number of your site’s audience. Founded in the year 2007 by Nir Cohen and Or Offer, this AI-based market intelligence platform helps you check your website traffic, and not only that you’ll also get detailed reports of the website. It gives out the overall traffic report, which includes country-wise reports as well.

This also shows you what keywords are actually bringing the most traffic to your website, which social channels are providing the most value, and what kind of other sites your audience prefers, plus the sites of your business competitors for research purposes. It comes on top of all the tools used to check website traffic as its accuracy rate is over 75%.

Features of SimilarWeb

Overview of metrics that tracks engagement such as time spent on site, pages per visit, and return visits.
It gives insights into the demographic of a website’s visitors, including age, gender, location, and interests.
It helps you to track the sources of website traffic, including search engines, social media, and referral websites.
Gives data on mobile and desktop traffic, including the percentage of visitors accessing a website from a mobile device.
You can create custom reports and export data in multiple formats.
Seamless integration with Google Analytics to easily import data from a Google Analytics account.

Pricing Plan:

SimilarWeb offers several plans based on custom pricing model. So, you can contact vendor to get a quote.

Semrush

Website	www.semrush.com
Rating	4.6 out of 5
Free Trial	30 days
Foundation Year	2008

This company was first started in the year 2008 by Oleg Shchegolev, it is a content marketing SaaS platform that focuses on getting the businesses good results through online marketing. This tool offers traffic analysis of a website and also helps you in researching the competitors of your business. The details of the site’s traffic are available while using Semrush, like the monthly traffic, the traffic that is received by different countries, and the keyword that gets you the most visibility.

There is another feature that you can get through Semrush which is Bulk Traffic Analysis, with the help of this; you can understand the traffic of multiple competitors’ websites. One can compare almost 200 websites with their own and can get rankings of the website, their traffic source, and much more.

See your competitors’ traffic with Traffic Analytics

Features of Semrush

Insights on the performance of the website with metrics such as average session duration, total users, new users, Bounce rate, and more.
Ability to sort the keywords by impression, position, type, and number of clicks.
Provides detailed information on website traffic, including source, location, and behavior.
You can track and analyze organic search results for your website and those of your competitors.
Visually appealing interface of the traffic information that is easy to understand.
It allows you to compare the performance of your website against your competitors and provides insights into their strengths and weaknesses.

Pricing Plan:

SemRush offers three pricing plans: Pro, Guru and Business. You can also use it for Free, but with limited access. Have a look at the pricing details of each package.

Plan	Yearly Price	Monthly Price
Pro	$99.95/month	$119.95/month
Guru	$191.62/month	$229.95/month
Business	$374.95/month	$449.95/month

Ahrefs

Website	Ahrefs.com
Rating	4.7 out of 5
Free Trial	Not Available
Foundation Year	2010

This 11-year-old software company is all about developing SEO tools that concentrate on online marketing. It is founded by Dmitry Gerasimenko and is trusted by some of the biggest brands like Uber, Meta, and Netflix.

It has over 200 million websites in its index and gets you insights on how to get more traffic for your website. It is easy to operate, one just simply needs to put the website name in the search box and the tool will provide all the available and necessary information of that site.

The tool offers various options to filter the traffic report and get the stats of the traffic of any time. One of the limitations of this tool is, it does not provide any report about sources from social platforms apart from organic search data.

Features of Ahrefs

Provides data on the organic search traffic a website receives, the keywords that drive the most traffic, and the pages that receive the most visitors.
It empowers you to see the most popular content on a website, including the number of shares, backlinks, and organic search traffic.
Overview of data on the search volume, CPC, and difficulty of keywords, as well as suggested keywords and phrases.
Detailed information on the demographic makeup of a website’s audience, including age, gender, and location.
Information on the sources of a website’s traffic such as search engines and social media.
Insights on the performance of a website’s competitors, including their traffic, demographics, and sources of traffic.

Pricing Plan:

Ahrefs offers four pricing plans: Lite, Standard, Advanced and Enterprise. Have a look at the pricing details of each package.

Plans	Monthly Price	Yearly Price (Get 2 months Free)
Lite	$99 per month	$83 per month
Standard	$199 per month	$166 per month
Advanced	$399 per month	$333 per month
Enterprise	$999 per month	$833 per month

Ubersuggest

Website	www.neilpatel.com/ubersuggest/
Rating	4.4 out of 5
Free Trial	7 Days
Foundation Year	2018

Ubersuggest is an advertising and marketing company by Neil Patel. It is easy to use and is said to be perfect for beginners. The feature of traffic analyzer by Ubersuggest provides you with the breakdown of your website’s traffic, the keywords that are the reason for the site are the most number of traffics and the pages that are actually popular of that website. It also gives you the actual number of backlinks that are helping the website to increase its traffic.

One can also get to see the popular pages that generate the most traffic of a competitor’s website and analyze, through this they can understand their shortcomings and better their own website.

Features of Ubersuggest

You can research keywords and find related keywords with sufficient traffic that you can use to optimize your website for search engines.
It allows you to check the total traffic that your site is generating over different periods.
It helps you to understand the type of traffic you are getting, such as paid traffic, organic traffic, or traffic due to social sharing.
Sorting option to sort the keywords based on the high traffic and low competition.
Website analytics that gives search volume, competition on the keywords, suggestions, and ongoing and upcoming trends.
It can be used to see how much traffic a website is getting and which pages are getting the most traffic.

Pricing Plan:

UberSuggest offers three pricing plans: Individual, Business and Enterprise/ Agency. 7-day free trial is available. Have a look at the pricing details of each package.

Plan	Lifetime Price	Monthly Price
Individual	$120/Lifetime	$12/month
Business	$200/Lifetime	$20/month
Enterprise/Agency	$400/Lifetime	$40/month

Serpstat

Website	Serpstat.com
Rating	4.7 out of 5
Free Trial	7 Days
Foundation Year	2014

Serpstat online platform was founded in the year 2014 by Artyom Borodatyuk and Oleg Salamaha. At first it was just a keyword research tool but now it is a website traffic analysis auditor too that provides you with the site’s accurate traffic information.

Serpstat has great features and is also easy to operate, and also includes backlink analysis tools, site auditing features, and rank tracking tools. It gives you information about all the organic and paid keywords that are providing your business the most traffic, the site’s ranking, and the average number of people that visit your website are also listed in the detailed reports given by Serpstat.

How To Do A Quick SEO Audit With SerpStat

Features of Serpstat

It helps to analyze the traffic of your competitors and to identify opportunities to improve your own performance.
You can research keywords and track their search volume, CPC, competition, and related keywords.
Conducts site audit and provides insights about how much traffic you’re getting and what are the sources of that traffic.
It has a powerful plugin that extracts the data of any website you’re browsing.
It stores a large amount of historical data, which helps to track the traffic of your website over time and identify trends and patterns.
Tracks a website’s ranking for a variety of keywords and helps you to monitor the effectiveness of your SEO efforts.

Pricing Plan:

Serpstat offers four pricing plans: Lite, Standard, Advanced and Enterprise. Have a look at the pricing details of each package.

Plans	Monthly Price	Yearly Price (Get 20% Discount)
Lite	$69 per month	$55 per month
Standard	$149 per month	$119 per month
Advanced	$299 per month	$239 per month
Enterprise	$499 per month	$399 per month

Mouseflow

Website	Mouseflow.com
Rating	4.7 out of 5
Free Trial	14 Days
Foundation Year	2009

Mouseflow is a website visitor tracking and analysis tool that helps businesses and website owners understand how visitors interact with their websites. It uses advanced mouse tracking technology to track and record visitor movements, clicks, and mouse movements on a website and provide detailed information about how visitors navigate the site.

It helps businesses track traffic by providing data on visitor behavior, including how long visitors spend on the site, which pages they visit, and how they interact with different elements on the page. This information can be used to identify areas of the website that may need improvement, such as slow-loading pages or confusing navigation, and to optimize the website for better user experience and conversion rates.

Features of Mouseflow

It generates heatmaps that show where visitors are clicking, scrolling, and spending the most time on a website.
You can track visitors as they move through a website’s conversion funnel, identifying where they are dropping off and why.
It records every visitor interaction on a website, including clicks, scrolls, and keystrokes.
Easy to customize the recording options, such as including or excluding certain pages or visitor segments.
Tracks form submissions and highlight any errors or issues with form fields.
It allows you to test different versions of your website to see which one performs better.

Pricing Plan:

Mouseflow offers a Free plan with limited features and five pricing plans: Starter, Growth, Business, Pro and Enterprise. Have a look at the pricing details of each package.

Plans	Monthly Price	Yearly Price (save up to 20%)
Starter	$39 per month	$31 per month
Growth	$129 per month	$109 per month
Business	$259 per month	$219 per month
Pro	$499 per month	$399 per month
Enterprise	Custom Price	Custom Price

Hubspot CMS

Website	www.hubspot.com/products/cms
Rating	4.6 out of 5
Free Trial	14 Days
Foundation Year	2012

Hubspot CMS Hub offers a traffic analysis tool that helps you understand your website visitors and make data-driven decisions to improve your online presence and increase conversions. Using this tool you can see how many people are visiting your website, where they are coming from, and what pages they are visiting.

You can identify the sources of your website traffic, such as search engines, social media, or referral sites. This information can be used to optimize marketing efforts and target specific audiences. Additionally, the tool can track key metrics such as bounce rate, pages per session, and time on site, which can provide insights into user engagement and help you identify areas for improvement.

What is HubSpot’s CMS Hub?

Features of Hubspot CMS

Tracks where your visitors are coming from, including search engines, social media, and referral sites.
Monitors the number of visitors, page views, and unique visitors to your website.
It Segments your website visitors by demographics, location, and behavior to understand their preferences and tailor your marketing efforts.
Heatmaps to see which parts of your website are getting the most clicks and engagement.
Measures key metrics such as bounce rate, pages per session, and time on site to understand user engagement.
Helps to Create and export custom reports to track key metrics and share them with stakeholders.

Pricing Plan:

Hubspot CMS Hub ( Individual and small teams) offers a Free plan with limited features and two pricing plans: Starter and Professional. Have a look at the pricing details of each package.

Plans	Monthly Price	Yearly Price (save up to 10%)
Starter	$25 per month	$22.50 per month
Professional	$400 per month	$360 per month

SpyFu

Website	www.spyfu.com
Rating	4.5 out of 5
Free Trial	Not Available
Foundation Year	2006

SpyFu is a tool that allows users to research and analyze their website’s traffic and competitors. The tool provides a detailed analysis of website traffic, including the number of visitors, their demographics, and the keywords they used to find the site.

It gives information on the top organic and paid search keywords that are driving traffic to a website, as well as the top organic and paid competitors. This information can be used to identify opportunities for improving website performance, such as optimizing for specific keywords or targeting a different audience.

Features of SpyFu

Valuable data on the top organic and paid search keywords that are driving traffic to a website, as well as the top organic and paid competitors.
Detailed information on the number of visitors to a website, including demographic information and keywords used to find the site.
It helps to compare your website’s performance to that of your competitors and provide insights into what is working well for them and what could be improved.
Provides reports that show how well a website is performing in search engines and information on organic search rankings.
Provides historical data on website traffic, keywords, and other metrics.
It filters data by specific keywords, dates, and other criteria, and makes it easy to find the information they need.

Pricing Plan:

Spyfu offers three pricing plans: Basic, Professional and Team. Have a look at the pricing details of each package.

Plans	Monthly Price	Yearly Price
Basic	$39 per month	$16 per month
Professional	$39 per 1st month, $79/month thereafter	$36 per month
Team	$299 per month	$149 per month

How Do Website Traffic Analysis Tools Work?

Website traffic analysis tools are very simple to understand. These tools use tracking codes to grab the necessary data from the website. In order to configure these tools you need to implant the code provided by the tool into the head section of your website.

This code functions their operation and gathers information based on the behavior of users. So whatever task the user performs on your website, it transforms that data into the visual form on your dashboard. This data could be bounce rate, traffic sources, unique visits, page views, average time on page, and much more.

These datasets convey a message with it that is very helpful for businesses to make decisions. For example, a higher bounce conveys a message that the user is not interested in the content available on the webpage. Traffic sources provide detailed information about where the traffic is coming from, this may be from organic search, paid ads, referrals, or social sharing. All these different datasets give an insight into the type and behavior of traffic your website is attracting.

Benefits of Website Traffic Analysis

Website traffic analysis tools come with lots of benefits that eventually help website owners in different ways. Some of the key benefits of these tools are the following.

By using website traffic analysis tools you can identify key metrics such as bounce rate, conversion rate, and average time on site. These metrics can help you understand how well your website is performing and identify areas that need improvement.
It can help you identify where your visitors are coming from, including search engines, social media, and other referral sources. This will help you understand which marketing channels are driving the most traffic and conversions, and help you optimize your marketing efforts.
You’ll get clear insights into how visitors interact with your website, including the pages they visit, how long they stay, and where they come from. This can help you identify patterns and trends in user behavior and make informed decisions about website design and content.
By analyzing and checking website traffic, businesses can identify areas of the website that are not converting visitors into customers. This information can be used to make changes to the website to increase conversions, such as adding calls to action or optimizing the checkout process.
Website traffic analysis tools helps you to identify the demographics of the visitors, such as age, gender, location, and interests. You can use this information to tailor marketing strategies and create targeted campaigns to attract the right audience.

Conclusion

Website traffic analysis tools are essential for any website owner or marketer looking to improve their website’s performance and drive more conversions. These tools provide valuable insights into how users interact with your website and can help identify areas for improvement. With the wide range of features and customization options available, website traffic analysis tools are suitable for websites of all sizes and industries. By effectively using website traffic analysis tools, you can improve the user experience, increase conversions and ultimately drive more success to your online business.

FAQs

What is website traffic analysis?

Website traffic analysis is the process of collecting, measuring, and analyzing data about the behavior of visitors to a website.

What are website traffic analysis tools?

Website traffic analysis tools collects information about actions on the website, registering clicks, scrolling, form submissions, etc.

What are the best website traffic analysis tool in 2023?

Some of the best website traffic analysis tools in 2023 includes Google Analytics, SimilarWeb, SEMrush, Ahref, Serpstat and Ubersuggest.

How do website traffic analysis tools help in website optimization?

Website traffic analysis tools can help website owners and marketers to understand how visitors interact with their site. This information can be used to identify issues such as slow loading pages, high bounce rates, and low engagement. By identifying these issues, website owners and marketers can make changes to improve the user experience and optimize the site for better performance.

How can website traffic data be used for marketing?

Website traffic data can be used for a variety of marketing purposes. For example, it can be used to identify the most popular pages on a site, which can inform the development of new content and the optimization of existing content. Additionally, website traffic data can be used to understand where visitors are coming from, which can inform ad targeting and optimization.

How much does it cost to use website traffic analysis tools?

The cost of website traffic analysis tools can vary depending on the tool and the level of service. Some tools, such as Google Analytics, are free to use, while others may require a monthly or annual subscription fee.

Are website traffic analysis tools easy to use?

The ease of use of website traffic analysis tools can vary depending on the tool. Some tools, such as Google Analytics, have a user-friendly interface and offer a wide range of tutorials and resources to help users get started. Other tools may have a steeper learning curve, and may require more technical expertise to use effectively.

What are the important metrics collected by website traffic analysis tools?

Some important metrics that are commonly collected by website traffic analysis tools include Number of visitors, Page views, Bounce rate, Time spent on site, Pages per session, New vs returning visitors, Traffic sources, and more. All these metrics provides an overall picture of the website performance, user behavior and what actions can be taken to optimize the website.

March 11, 2025

Is SEO Dead in 2023? Understand New SEO Trends
Are you not getting any organic traffic on your website even after implementing all the SEO strategies?

Do you constantly write 2-3 articles daily but, still are not able to rank even a single article?

Is your SEO agency going downhill?

Have you come to believe that SEO is dead in 2023?

Well, if you answered yes even to a single question then this article is for you.

There are a lot of misconceptions regarding the effectiveness of SEO in 2023 and what strategies would work in the future.

Today, I will clear all the misconceptions and tell you if SEO is dead in 2023 or not.

I will also tell you effective strategies that are recommended by Google itself that can help you rank your articles higher on SERP.

After reading this article you will understand what has changed in SEO and how you can adapt to the changing trends.

Is SEO Dead in 2023?
SEO is Saturated
AI-Powered Tools Can Also Write Articles
SEO for E-commerce Websites
Adapt Your SEO Strategy to Changing Trends
Top 6 SEO Strategies for 2023
Improve the E-A-T of Your Website
Is E-A-T a Ranking Factor?
5 Ways to Improve Your Website’s E-A-T

Is SEO Dead in 2023?

SEO is not dead as long as people use search engines. This is because search engines use SEO to rank websites.

If SEO has not vanished then why people are not getting organic traffic or sales even after implementing all the SEO strategies?

The answer to this question lies in the next paragraph.

SEO is Saturated

Well, SEO is not dead but Google is very saturated.

According to earthweb there are more than 600 million blogs on the internet, with over 7.5 million blog posts published per day in 2022.

As you can guess, there is just too much content for Google to rank.

Google was the one who told us that we need to create good quality content that helps people solve the problem to rank our articles on the search engine.

Although people took this to a next level.

Writers and SEO experts started creating content like crazy.

People are building new websites on niche topics every now and then and writing articles that may not help people solve their problems.

The focus went from quality to quantity and that’s where things started going wrong for SEO.

People are not getting any results from SEO because they are competing with millions of articles.

Most importantly, a lot of people know how to beat the algorithm so, they are ranking their articles even though they might not be the best ones.

92% of the traffic goes to the first page of Google Search Results

Due to this, you can see dozens of poor-quality articles ranking on the first page of Google.

At the same time, high-authority websites are ranking for most of the keywords.

For example, Wikipedia ranks for almost every other keyword.

All these things increase the competition.

The problem doesn’t end here because more and more articles will be published with the help of AI in the future.

AI-Powered Tools Can Also Write Articles

A lot of AI-powered tools like Ryter, Jasper, and many more can write long-form plagiarism-free articles within minutes.

This means that marketers can publish more and more articles on a daily basis on different topics.

Since Google’s algorithm cannot understand which articles are published by AI and which are written by humans, articles that are drafted by AI can also rank.

This means that Google will get more and more saturated in the future.

SEO for E-commerce Websites

Benefits of E-commerce SEO

E-commerce sites are using SEO in the most terrible way possible.

Let’s say you want to buy a digital watch.

You hop over on Google in the hope to find a blog post that tells you the best watch that matches your needs.

You need an article where they tell you the best watches with their pros and cons.

However, you eventually find yourself reading an article from a watch company where they describe some key characteristics of each watch and embed a link to their products.

Would you be able to buy yourself a perfect watch by reading such articles? Absolutely, NO.

On the other hand, most of the e-commerce sites like Amazon and Flipkart rank for most of the product keywords.

Other websites only write articles with the aim to sell their products or earn some affiliate income.

In both such scenarios, readers are not able to understand which product is best for them.

As you can see even e-commerce sites publish articles like crazy with the sole aim to sell you a product.

E-commerce sites aren’t willing to put in the effort to write a quality article and just want the SEO agency to write it.

Since these SEO agencies are not experts in their domain they end up producing subpar articles.

People will become irritated if this keeps happening, which will lead to a decrease in Google searches.

Instead, they would go to other social media sites like Instagram, Pinterest, or YouTube to get answers to their questions.

To be very frank, social media sites sometimes work better than Google because there are real people on those sites providing genuine solutions.

Adapt Your SEO Strategy to Changing Trends

If you think that your articles are going to rank just because you are stuffing keywords in your meta title and descriptions and developing backlinks then you are completely wrong.

You need to tell yourself that things are changing and you need to adapt.

If you want to grow your reach and get organic traffic you need to pitch your product or service to the right audience.

On the other hand, if you are writing blogs then you must first define who reads your articles and why they are reading them.

Below, I have mentioned the top 6 effective SEO strategies that will work in 2023.

Top 6 SEO Strategies for 2023

Google’s Search Central Updated Guide

The strategies that I am mentioning here are not any guesswork.

Google’s Helpful Content Update was released in August 2022 which stated that helpful content that satisfies the needs of the readers and helps them solve their problems will rank well.

There are different questions in the document that guides you in writing better content.

I would be take the help of that document and tell you effective SEO strategies.

So, keep in mind that these strategies are mentioned by Google itself.

Focus on Specific Industry and Niche:

Don’t produce content on different topics. Instead, choose a particular topic and write detailed articles around it.

When you curate articles on a particular niche it shows Google that you have expert knowledge on your topic.

Creating a website with only blogs pertaining to video editing, for instance, would be a good idea.

If you create such a website you can write blogs on topics like:
- 10 best free video editing software for beginners.
- Common video editing mistakes people make.
- 5 ways to edit video faster.
Target long-tail keywords and keep producing high-quality articles.

When the algorithm of Google understands that you have a deep knowledge of video editing you would start ranking for the keywords related to video editing.

So, instead of producing content on different topics choose one particular industry and niche.

Write on Exploding Topics:

Instead of writing articles on outdated topics, you should write on a subject that is creating a buzz in the market.

You can also write on topics that currently are not popular but will grow in the future.

To find such topics you can use tools like Google Trends and Exploding Topics.

Don’t Focus on Word Count:

You need to understand that people’s attention span is going down.

Thanks to Instagram and Tik Tok, people are habituated to consuming short-form content.

This is the reason why YouTube also introduced ‘shorts’ in its system.

Your readers want to solve their problem as soon as possible.

Instead of increasing the word count of your articles, improve the quality of your content and give people what they want as quickly as possible

Now, I am not saying long-form content doesn’t work.

The idea here is that if you can give an answer to a question in just 500 words then don’t write a 1000-1500 words article.

On the other hand, if you feel that your topic needs to be discussed in depth then by all means write a long article.

Take the example of this article, since there was so much to tell this article is a bit long.

However, everything that is written here will assist you in developing a potent SEO strategy.

Don’t Just Summarize:

Don’t just summarize what others are saying without adding any value.

Instead of paraphrasing write something unique which has not been mentioned in other articles.

Before you start writing answer yourself: What is the USP of my article?

Add Your Personal Experiences:

To make your articles stand out from the crowd you can add your personal experiences.

When you write something which you have experienced in real life it increases the trustworthiness of the article.

At the same time, personal experiences give an emotional touch to your article.

So, if you have something to share don’t hesitate to write it.

Create Executable Content:

This is a very important point. After reading your articles your readers should be able to do something.

They should be able to achieve their goals.

For example, if you are writing a guide on how to select the best bicycle then after reading your article your readers should be able to buy a bicycle for them.

At the very least, your readers should learn how to choose a bicycle that suits their needs.

You must always write an article that clarifies the doubts of your audience.

If people get confused after reading your articles then your piece of content is useless.

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Improve the E-A-T of Your Website

Google’s Quality Raters Guidelines

E-A-T stands for Expertise, Authoritativeness, and Trustworthiness.

This concept was laid down by Google itself in its Quality Raters’ Guidelines.
- Expertise: What is your level of expertise and knowledge on the topic?
- Authority: Do the industry experts link back to your content?
- Trust: Does your organization protect user information and provide accurate information?
Since everyone was pushing content on Google like crazy, this metric was developed to evaluate the overall quality of the article.

Using this metric Google is trying to understand if the content is valuable to readers and whether it should rank well or not.

Here’s an example from Google that highlights what they mean by E-A-T:

“High E-A-T news articles should be produced with journalistic professionalism – they should contain factually accurate content presented in a way that helps users achieve a better understanding of events. High E-A-T news sources typically have published established editorial policies and robust review processes.”

Is E-A-T a Ranking Factor?

Google’s Ranking Factors

E-A-T is technically not a ranking factor but, it can impact your rankings. I know this sounds very confusing but, listen to me.

E-A-T determines if the content is helpful or not and Google only wants to rank content that helps people solve their problems.

So, using this metric if Google thinks that your content is not helpful they won’t rank your articles anyways.

As a result, even though it’s not a direct ranking factor, it can indirectly affect your search rankings.

5 Ways to Improve Your Website’s E-A-T

Tell About Yourself:

Tell your visitors who you are and why you are the right person to speak on a particular topic.

You can do this by having an effective About Us Page or a Team page.

You should also tell your readers your name, profession, number of years of experience, and why you are writing on that specific topic.

If you have a website where a lot of writers publish content regularly just like our website StartupTalky you can include the name, pic, and bio of the writer.

Work With Experts:

Google wants to rank articles written by experts who know what they are talking about.

Since anyone can publish a low-quality article on Google, it is very important for the search engine to make sure only the highest quality content ranks.

So, rather than hiring ghostwriters who don’t have any expert knowledge about your niche you should only work with experts who can bring something new to the table.

Link To High-Authority Sources:

Back your information with facts and link your article to other high-authority websites, official sources, studies, and research papers.

You can also link your article to tweets by industry experts. Linking to high-authority websites increases the trustworthiness of your article.

Get Backlinks From Other Authority Sites:

When big websites that are experts in their domain link back to your article, it tells Google that you are also an expert in your subject.

In this way, the chances of your article getting ranked on the first-page increases.

Update Content Regularly:

The content that you have written a few months back or a year ago might become outdated today.

At such times, you should always update the content with new and accurate information.

Conclusion

Don’t just stuff keywords and build backlinks. Put yourself in the shoes of your customers.

Think about different ways your customers could discover you.

Then ask yourself if are you building your SEO strategy around those ways.

You must understand that apart from Google there are so many other ways to increase your reach like Instagram and YouTube.

If you are new to the industry first build your audience on social media sites.

Once you have built a name in your industry and people are searching for your brand name on Google you can then start writing content.

Or you can produce content both on Google and other social media sites.

The key thing to remember is to focus on quality and not on quantity.

FAQs

Will SEO exist in 10 years?

I can’t give you an accurate answer to this question but there is a very high chance that SEO will exist 10 years from now.

This is because search engines use SEO to rank websites.

Without SEO, the search engine won’t be able to understand which articles to rank so, SEO would be there in the future.

Although, the way people perform searches will change.

For example, instead of typing their search query on Google, they would rather ask Alexa or Siri to find answers to their queries.

If this happens Google will bring chances to its algorithm and you need to change your strategies as well.

The complexity of search queries would increase if people use virtual assistants to conduct Google searches.

This means that your keyword research strategy would also change.

What’s replacing SEO?

SEO has evolved into Answer Engine Optimization (AEO).
December 6, 2022
What is a Cohort Analysis? | How to Do Cohort Analysis?
Cohort analysis, one of the latest features offered by Google Analytics, has been creating quite a bit of confusion among analysts. And, the confusion stems from the nature of this new feature.

For one, cohort analysis is not like page or session analysis, i.e., it’s dynamic. So, it doesn’t merely sum up your page or session activities over a certain timeframe, but rather the user groups’ behaviour over time.

Secondly, producing actionable insights from cohort analysis isn’t that easy. For instance, the visitors are coming back to your site in the last few weeks, but how to use that information with other data drawn from analyses?

Let’s discuss cohort analysis in depth today and clear out all that confusion.

What Exactly Is Cohort Analysis?
Types of Cohort Analysis
Types of Cohort
Three Major Aspects to Figure out Cohort Analysis
How to Do Cohort Analysis
Using Cohort Analysis Effectively In the Business
Advantages of Cohort Analysis

Customer Retention and Cohort Analysis

What Exactly Is Cohort Analysis?

Bruno Estrella, who currently leads growth at Webflow, defined cohort analysis as one analytical technique that helps you analyze the behaviour of a defined group of people during a specific period of time. As such, the aim is to uncover insights about customer experiences and figure out ways to improve those experiences. Let’s understand this definition better through an example.

Suppose a customer named Tom came to your website three months ago when there was a fifty percent discount going on and brought a trial set of your products. You started using carefully placed cookies to track the behaviour of people like Tom. You would like to know if they come back to buy stuff and how often they do that.

Now, when you sit down to analyze your cookies, you would want to figure out the number of users like Tom who came to your website and purchased the same trial set. You found out that about seventy percent of the buyers of the trial set didn’t come back. It’s time to think about ways to remedy the situation.

Firstly, you might consider that the buyers have forgotten you in all the information that they are inundated with on a daily basis. In such a scenario, running retargeted ads at the end of their use of the product might prompt them to buy more.

Secondly, the visitors might be stopping and dropping off from the ‘shipping’ page. The problem might be with your high shipping cost, and the solution lies in offering free shipping or discounts at that point.

So, the analysis gave you two clear ideas to improve your conversion rates for all such groups now and in the future. You need to take the right actions and note the improvements made in your conversion and retention rates.

The volume of Data Created, Captured, Copied, and Consumed Worldwide from 2017 to 2022

Types of Cohort Analysis

There are mainly two types of cohort analysis. These are:

Acquisition Analysis

This type of cohort analysis is performed on the basis of the acquisition of the customers. For example- when the customer was acquired, or when they purchased or subscribed to your products or services. This can be done daily, weekly or monthly, depending upon the requirement.

Behavioural Analysis

This type of analysis is performed on the basis of customers’ behaviour patterns. This type analyzes the actions of the customers. For example- how often does a customer order from a particular restaurant, how do customers interact with a company’s social media channels, etc.?

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Types of Cohort

The following are the different types of cohorts that businesses use for cohort analysis. Let us take a detailed look at these groupings:
- Time Cohort- Time-based cohorts analyze the type of customers who purchased a certain type of product during a particular timeframe. It helps companies forecast trends and keep an eye out for standout patterns that repeat in consumer behaviour. It also aids companies in improving the lower consumer interest in the services offered.
- Size Cohort- Cohorts based on size point to the size of consumers who buy the products or services of a particular company. The size of the client can range from small startups to organizations operating under marketable enterprises. Grouping this element together reveals which consumer purchases the most products. The company can work to improve its offerings so that it can provide a better experience to clients with smaller purchase shares.
- Segment Cohort- Cohorts based on segments focus on consumer requirements. It analyzes the purchases of customers and helps a company create personal products or assistance curated for specific segments. Companies can prepare better based on what sort of a plan a customer has signed up for. Based on whether they choose the basic or high-end services, the organization can analyze the needs of the client.
- Prospective Cohort- Prospective cohorts identify and examine the level of exposure of a product at the consumer level. It investigates the follow-up until an outcome establishes itself, concluding the project with definitive results. This cohort can take months or even years to compile the respective data since the outcomes are yet to be determined.
- Retrospective Cohort- If the considerable follow-up period seems time-consuming and too expensive, companies can choose to go for the retrospective type of cohort. This cohort considerably shortens the waiting period by depending on past exposure and relevant data. It identifies those who developed the desirable outcome instead of following the participants over an undetermined duration.
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Three Major Aspects to Figure out Cohort Analysis

Size of Marketing Related Data Market Worldwide from 2017 to 2021

To better understand the practice of cohort analysis, you need to know about the three aspects that constitute the analysis. So, cohort analysis entails three highly specific features:

1. A Specific Period in The Past

Cohort analysis is strictly bound by time as it is about defining the group that entered your store at a particular time. Thus, you have to start with deciding the time period that has to be analyzed.

For instance, if you are planning to analyze customer behaviour during a particular promotional event, as mentioned above, your cohort analysis would cover the entire period of the event. Added filters can be included in this analysis, such as whether you want to know how many people visited via Instagram or Facebook.

2. The Lagging Period of the Analysis

The lagging period refers to the time for which the analysis is run. So, if you are planning to analyze how the users behave for a month after their first visit, one month is your lagging period.

The number varies based on your business needs and the ongoing conditions of your company.

3. Termination Time of the Analysis

After both the cohort and the lagging period get pointed out, the termination time of the analysis is dealt with.

So, if you’re tracking your cohort’s behaviour between April 1st and 7th and have a month as the lagging period, the termination time is May 7th. This date signifies the final signal of the lagging period for the last person in a cohort.

How to Do Cohort Analysis

Cohort Analysis

There are many benefits to conducting a cohort analysis. However, achieving the procedure takes certain know-how before a researcher commits to the plan of action. The following steps will show how to do cohort analysis:

Specify the Objective of Cohort Analysis

The main goal of cohort analysis is to focus on specific groups of data refined down to convey information better to researchers. Therefore, the first objective is to select your subject and define it in clear-cut terms. You need to have a clear picture of what exactly you want to club and analyze. You must define the objectives your cohort analysis has to follow.

Define the Metrics That Clearly Partner up With the Aim

Right after defining the specifications of the objective, you should trace an outline for suitable metrics. The right metrics will help you keep a tab on the generation of numbers for different aspects of your project. Always choose metrics that are not only separate from the data but also clearly define the characteristics of each grouping. Metrics like user engagement on different events, subscription rates, and more can be used.

Select the Necessary Cohorts

At this step, you should pick out the type of analysis you would want to incorporate into your study. You can check out a list of the different types of cohort analyses you can use. You may also combine some of them to suit your purpose. This is a crucial stage as it determines which cohort will be most suitable for your study.

Perform the Cohort Analysis

After you collect your sequencing and create a plan, carry out the study. At this step, you perform the cohort analysis using the data extracted from different patterns of the cohorts. Remember to keep an eye on the metrics of the project, the reviews, experiences, etc., of your subjects to get the best possible insights from the data. This will help you to get a better understanding of your products, marketing techniques, and most importantly your customers.

Prepare and Illustrate the Results Appropriately

Remember, simply noting down the results will not do. You need to substantiate your findings with your research. You must include all the facts, numbers, graphs, charts, etc., that the course of your research has produced. Lastly, compile your findings and present them in a logical and rational sequence.

Using Cohort Analysis Effectively In the Business

There is no denying that it’s difficult to get business value from a single cohort analysis better than the other methods of analytics. Of course, your reactions can’t solely be based on the cohort data.

Suppose you are going for the funnel analysis and note the rapid dropping off of some users from a certain part of your funnel. A retargeting campaign gets launched immediately, and you work towards patching up all that’s wrong with the funnel. But the feedback cycle isn’t that short with cohort analysis.

For instance, you can run a cohort analysis with a month-long lagging period and implement the improvements based on the user experience of a month. But it will take a month for you to actually see the result of your steps when the journey of the present cohort gets completed.

If you make further changes, it will take one more month to see the results. Now that is pretty slow in this fast-paced world of digital marketing. Making a single set of improvements and waiting for a month to see its effectiveness might not seem viable.

But, at the same time, it’s true that you get a complete look at the journey of the users through the cohort analysis. It might be slow, but it’s helpful in designing campaigns that showcase results immediately. You should also leverage the data from cohort analysis to create long-term value for the company.

Advantages of Cohort Analysis

Cohort Analysis is a cunningly useful tool to measure the performance and key takeaways from consumer psychology. Markets use cohort analysis to improve their performance or promote their best-selling services and products. Let us take a look at some of the benefits cohort analysis provides in research and areas of development:
- Increases efficiency- Imagine if you were handed a hallway worth of data and ordered to extract meaning from it. As nightmarish as that sounds, you can take the much more efficient path of cohort analysis. The tool offers a range of benefits, such as customer psychology, period of success or failure, etc.
- Helps to troubleshoot problems- It is crucial to the success of your company to see which products fail to hit the mark among your target consumer. Once you can check out these problem spots through cohort analysis, you can decide whether to improve these services or remove them from the market.
- Aids in the promotion of goods- Cohort analysis pinpoints services and products that have performed well among your audience. These spots are lush grounds for increasing your profits. Once you locate these best-selling services, you can focus on promoting them heavily and increasing the awareness of your brand through these goods.
- Offers a clear difference between engagement and growth- A common error is mistaking growth and customer engagement as the same thing. Growth occurs when a client takes what you are offering, however, engagement is when a client only engages with your products and services without taking any action. Cohort analysis will offer a clear-cut difference between the two and let you check whether you have seen real growth or not.
- Predict future behaviour- Cohort analyses keep a strict eye on the ever-changing trends of consumer behaviour. The study follows key markers that will help researchers chart out a forecast for repetitive patterns in the future. Cohort analysis offers an in-depth look at consumer psychology so that you can predict probable profitable areas that will help bring in revenue.
Conclusion

Cohort analysis gets you the perfect combination between time-based campaign retrospection and continuous customer experience benchmarking.

Thus, the information derived from the analysis has a long-term impact on shaping the future campaigns and policies of the business. It also tells you whether or not to continue with your current campaign or launch something in a similar vein in the next quarter.

And that’s all cohort analysis is about!

FAQs

What is cohort and cohort analysis?

In simple terms, cohort analysis is a type of analytics that takes data from various different sources and groups it into related groups. These groups are called cohorts. The cohorts possess similar traits like colour, time, size, segment, etc.

Why do we do cohort analysis?

Cohort analysis allows one to understand and track customer patterns in a better way. Performing cohort analysis helps to improve issues, make better decisions, and provide a better customer experience. This in turn helps to increase sales and revenue.

How do you do a cohort analysis?

Cohort analysis is done through the following steps:
- Specify the Subject of Cohort Analysis
- Define the Metrics That Clearly Partner up With the Aim
- Select the Necessary Cohorts
- Perform the Cohort Analysis
- Frame and Illustrate the Results Appropriately
August 5, 2022
10 Best Visitor Identification Software and Tools – 2022
With the growth of online marketplace and businesses, the rise of websites and other related software and tools have increased multifold. Many new tools are being innovated and the existing tools are getting enhanced every day. These tools are developed to improve and simplify people’s day-to-day requirements.

When you run a website or an online marketplace, its main objective is to get more visitors. The visitor count can be monitored easily but identifying the visitors requires the help of some software. Knowing the visitor’s activity when they land on your site and gaining a qualitative lead on them would be of great use.

The visitor identification tools are the one that helps us track visitors and gather user data for further business follow-ups. These B2B tools get you the user name, website URLs, email IDs, etc. It doesn’t mean that these tools violate privacy laws. The information is gathered after the user accepts cookies and privacy policies.

A tool to gather, organize and provide such useful visitor information is needed for any business on an online medium. This article speaks about some of the best visitor identification software and tools available in the market.

10 Best Visitor Identification Tools
1. Leadfeeder
2. Visitor Queue
3. Lead Forensics
4. Crazyegg
5. Mixpanel
6. Google Analytics
7. Kissmetrics
8. FullStory
9. Leady
10. VWO
Website Visitor Identification Software

10 Best Visitor Identification Tools

The following are the best visitor identification tools and software that you should know about in 2022:

Leadfeeder

Leadfeeder – Best Visitor Identification Tools

Leadfeeder helps you gain user and company information on people visiting your site. It provides you with the user’s onsite activity and other necessary leads that help you for further business follow-ups. Leaderfeeder compares the user’s IP address and your database to arrive at an authentic identity. This Company is based in Helsinki and functions in over 20 countries. This company claims to have more than 60,000 active user accounts around the world.

Leadfeeder Pricing

Leadfeeder has a free plan and several paid plans. The free plan comes with a basic version that allows you to get leads for the last seven days with a maximum of hundred leads. Whereas, the paid plan offers unlimited lead data with no restrictions. The pricing of this plan increases with the increase in the number of leads. This plan starts at €79 per month with a free trial in the beginning.

Visitor Queue

Visitor Queue – Best Visitor Identification Tools

Visitor Queue tracks the details of customers visiting your site. This tool automatically stores the name, nature of business, and contact information of your visitors. This helps your marketing team to target the right customer instead of a random approach. This saves money and time for your business. Visitor Queue says that 98% of the visitors vanish without further leads and it helps you secure those lost ones.

Visitor Queue Pricing

Visitor Queue offers a 14-day free trial followed by five different pricing plans. The following is the list of monthly plans for Visitor Queue. Each of the plans, when purchased annually, saves you 20%.
- 100 companies – $49/month
- 300 companies – $99/month
- 500 companies – $119/month
- 1000 companies – $209/month
- 2000 companies – $309/month
Lead Forensics

Lead Forensics – Best Visitor Identification Tools

Lead Forensics turns anonymous visitors into a business opportunity. This company provides insights on customer management and helps close the deal faster. Lead Forensics claims to have the largest business database in the world. It automatically launches marketing campaigns by tracking the time-lapse of a visitor on your website. Customized communication can be created for dealing with your customer using Lead Forensics.

Lead Forensics Pricing

Lead Forensics has two plans led by a free trial. The company says that its 1st plan, named Essentials, is suitable for small and midsize businesses whereas the 2nd, named Automate, fits best for enterprise-level businesses. Lead Forensics provides quick expert assistance for queries related to payment and other services.

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Crazyegg

Crazyegg – Best Visitor Identification Tools

Crazyegg is one of the popular visitor identification tools. It carries various new options and services on its platform that provides better services to its users. Crazyegg offers facilities like heatmaps, recordings, A/B Testing, website traffic analysis, surveys, etc. Heatmaps provide visual reports of visitors’ activity whereas the website recording gives you a better understanding of the way people browse. Each of its tools carries some specialization that could enrich your business.

Crazyegg Pricing

Crazyegg offers a huge free trial for 30 days that can be cancelled anytime. The company offers only annual plans that are charged every month. It has five plans in a varied price range and the most popular one is its ‘Plus Plan’.
- Basic – $29/month
- Standard – $49/month
- Plus – $99/month
- Pro – $249/month
- Enterprise – Customizable
Mixpanel

Mixpanel – Best Visitor Identification Tools

Mixpanel is an analytics platform that gathers data from users and your server to analyze and arrive at a better result for your business needs. It provides you with detailed research on the user behavior, their activity and their requirements so that you can utilize and improve the marketing campaign accordingly. Mixpanel is said to have seven global offices with over 6000 paying customers. Some of its popular clients include Uber, BuzzFeed, Yelp, Expedia, etc,

Mixpanel Pricing

Mixpanel has a free plan that comes with some restrictions and limitations. It permits 100K user tracking monthly. But the Growth Plan and Enterprise Plan come with many benefits that can help a business in optimal utilization of the platform. Here are the three pricing plans of Mixpanel.
- Free – Free
- Growth – $25/month
- Enterprise – Customizable
Google Analytics

Google Analytics – Best Visitor Identification Tools

Analytics is an online platform launched by Google in 2005. It provides a clear overview of customers’ activity across devices on your site. Analytics also provides data on time spent by the visitors to your site, bounce rate, geographical differentiation, the time of view, and so forth. It presents these data in simple but effective charts and graphs for an easy understanding.

Google Analytics Pricing

Google Analytics is a free platform that offers fantastic services to people without charging any cost. This free standard plan is one of the best and serves support and is helpful to small and midsize businesses. However if one wants the services of Google 360, then it would cost $1,50,000/year or $12,500/month.

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Kissmetrics

Kissmetrics – Best Visitor Identification Tools

Kissmetrics is being branded as a person-based analytics platform that can identify and understand your criteria for business. Kissmetrics not only tracks the customers after landing on your page but it can also look for their previous activity before signing up. This gives a complete structure of your customer’s preferences and requirements. Kissmetrics also allows you to track your site in real-time.

Kissmetrics Pricing

Kissmetrics offers a free demo for its customers before purchasing its plan. It has three different pricing plans for its customers. The Custom Plan under the Platinum category is a one-time payment and you’ll get access to the platform for a lifetime.
- Silver – $299/month
- Gold – $499/month
- Platinum – Customizable
FullStory

Kissmetrics – Best Visitor Identification Tools

FullStory incorporates Digital Experience Intelligence (DXI) technique to gather user data with utmost privacy. The company claims to perform deep analysis of the available data at a faster speed and arrive at a better output at the same time. All the collected user data is masked and privacy is ensured at every stage of its business operation. FullStory was founded in 2014 and is based in Georgia. Some popular investors like Google Ventures, Glynn Capital, Salesforce Ventures and Dell Technologies have invested in FullStory.

FullStory Pricing

FullStory comes with a free trial of 14 days. It is followed by two priced plans namely, Enterprise Plan and Business Plan. A demo is available for these plans that can be made use of before choosing to pay. FullStory also offers a Free Plan that just requires mere signup from users. However, this plan comes with a few restrictions.

Leady

Leady – Best Visitor Identification Tools

Leady is another visitor identification platform that helps businesses in lead generation and customer intelligence. This tool can easily integrate with various other tools and CRM for seamless management. Leady offers a complete profile of the visitor along with their onsite activities and behavior. This in turn helps to convert those leads into sales. Huawei, Samsung, Orange, Canon and Foxconn are some of Leady’s customers.

Leady Pricing

Leady comes with four pricing plans. It can also be used for free which is limited to only certain features. There is a 14-day free trial available before choosing a plan. Depending on the price of the plan, the number of visitor tracking and certain other features vary.
- S – $39/month
- M – $69/month
- L – $149/month
- XL – Customizable
VWO

VWO – Best Visitor Identification Tools

VWO is an Indian SaaS company that has expanded its services around the world. One can test their site on this platform and know its demand and worthiness. The customers’ wants and requirements can be known here. VWO also assists you in customer tracking and helps you retain and get back your old customers. VWO is the subsidiary of the Delhi-based technology company Wingify.

VWO Pricing

VWO offers different plans for each of its services individually and also provides a combined plan. There is a free demo and a free trial available for 14 days. VWO’s pricing varies depending on the plan chosen and our requirements. Here is the list of all its plans:
- VWO Testing
- VWO Fullstack
- VWO Insights
- VWO Personalize
- VWO Deploy
- VWO Services
- Testing + Insights + Deploy
Conclusion

The above are some of the best visitor identification software available in the market. Gaining traffic for the website involves great effort and hard work. So, never let that effort go in vain by wasting the website’s traffic. Utilize them in the best possible ways through these amazing tools and monetize every inch of your efforts.

FAQs

What is visitor identification software?

Visitor Identification software provides unique identification information from website visitors so that they can be converted into leads.

What are the best Visitor Identification Tools?

Some of the best Visitor Identification Tools are:
- Leadfeeder
- Visitor Queue
- Lead Forensics
- Crazyegg
- Mixpanel
- Google Analytics
- Kissmetrics
- FullStory
- Leady
- VWO
Can we capture emails from visitor identification tools?

Yes, visitor identification tools can capture the email ids of website visitors.

Do visitor identification tools violate privacy laws?

Visitor identification tools capture the user name, website URLs, email IDs, etc. These tools do not violate privacy laws as the information is gathered after the user accepts cookies and privacy policies.
July 2, 2022