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Tag: google algorithms

  • Google Penalty: How Does It Hit? | How to Fix Google Penalty?

    Google tends to update its search algorithms almost every day. Approximately, these changes happen 500-600 times a year. These changes may or may not bring a significant impact.

    In case of significant changes, it can make people update the way of writing for SEO. The main aim of such changes is to help the people to get as appropriate a response to their questioning as possible.

    Be it bloggers, marketers, corporations, everyone understands the value and importance of appearing on the first page of google. To appear on the first page is not very easy as there are so many websites that are present over the internet.

    In order to be on top, different strategies need to be applied. These include adding keywords, quality content, adding links, and more. But sometimes, people tend to use unfair methods to be on top.

    Google has its own guidelines that should not get hampered. So, if any sites disrupt its basic guidelines, then Google’s algorithms might issue penalties for that.

    Yet, it is not impossible to fix a penalty. With some actions and patience, you can deal with it.

    What Is Google Penalty?
    How Does a Google Penalty Hit?
    Google Penalties and Their Fix

    What Is Google Penalty?

    In simple terms, it means punishment imposed by Google on the site whose content happens to be at odds with its marketing standards.

    Google has its ranking algorithm that keeps on updating. So, when it suggests that a site has used Black Hat SEO, it automatically issues a penalty. Black Hat SEO is using invisible text, private network links, and more. This means making a site rank higher with unfair means.

    Thus, it is an action taken by Google against any website that violates its guidelines or standards.

    About Google Penalty

    How Does a Google Penalty Hit?

    Google Penalties can hit your site in two ways:

    Google Penalties Can Be Hit Manually

    It is a penalty imposed by an analyst that is an employee of Google. It is applied when the analyst finds that a site is not in accordance with the guidelines of Google.

    To know if you have been hit by it, go to the Google search console. You probably have got a notification regarding the penalty that led to the decline of your site’s traffic and rank.

    Google Penalties Can Hit Algorithmically

    It is a penalty that happens because of an update in the algorithms of Google. It happens due to the impression of Black Hat SEO on a website or its page.

    To know if you have been hit by it, you will need to compare the time when you lost your organic traffic with the date and time when a new update of the algorithm happened. You can check the update history of Google algorithms for this.

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    Google Penalties and Their Fix

    Sometimes to rank a site higher in a quick way, people resort to deceitful means. They put unnecessary private links, keywords, and invisible texts. But while doing so they often forget that they might be smart but Google is indeed smarter.

    Google has its own standards and guidelines and it doesn’t tolerate when a site defies it. So, as a punishment, it issues penalties.

    Here are some of the basic penalties that might happen to you along with their fixation:

    Creating quality links is an important part of search engine optimization. It helps to increase the page rank of your site. There are certain people that use artificial links in their link profile. Google does not support the use of such links and thus, imposes a penalty for link schemes.

    Fix

    If you got hit by a manual penalty on your site, you can get a list of problematic links through the Search console (It is a web service by Google that allows you to measure search rate, traffic of your site, fix errors, and more). You can also use tools like Moz Pro, Monitor Baclinks, etc. to gain a complete list.

    After getting the list, you need to analyze every single backlink. Then, remove all the problematic links that you find from your site. You might not be able to remove every link on your own. So, you will need to contact the owner of those links through emails to get them removed.

    Next up you will need to use Google’s disavow tool to inform Google about the artificial links. Then use submit a file to Google Search Console along with the links you want to disavow.

    WIDGET: leadform | CAMPAIGN: Link Building

    Thin and Duplicate Content

    It means having too little or irrelevant content on the page. Such pages are seen as the ones of low quality. Duplicating simply means copied content. It means copying the entire content from a site and putting it on your own without changes or bringing more worth.

    Fix

    When the penalty hits your site, for this reason, the simplest and best thing you should do is to discard the pages affected. However, if such pages are valuable to you, and you cannot delete them then you need to include better content in them to make them valuable. You can use SEMrush to identify duplicate content.

    Once you address the thin content after that you need to use the reconsideration request tool present in Google Search Console to request reconsideration from Google.

    Remember to amend all the content before requesting reconsideration.

    Keyword Stuffing or Hidden Text

    It is a technique of search engine optimization considered as webspam. So, it is basically a part of Black Hat SEO. It means the process of loading a webpage with unnecessary keywords to exploit the site’s ranking in search results. Hidden text is adding unnecessary white or number 0 font to fill up the content.

    Fix

    In case of this penalty, you need to remove all the spam keywords or hidden texts on your site. After removing them, submit an indexing request. You can use the fetch and render tool of Search Console for this. This will help you to make Google revisit your website after the changes are the revision.

    Masking or Redirects

    It means showing different web pages to the users and Google. In redirects, one web page is shown to Google but when a person opens the page, it redirects to another page. This is against the guidelines of Google. This penalty can affect a few pages of a site or even the entire website.

    Fix

    Examine your site and find the links that redirect. It occurs when URLs are replaced by redirect links. After correcting this, you need to file a reconsideration request so that the Google webmasters can review your site and lift the penalty.

    In all these cases of filing a reconsideration request, always remember to include everything that you did to rectify your mistake. Keep track of every activity you performed on your way. It should include how you solved the mistakes and you will ensure that such mistakes would not happen again.

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    Algorithm Penalty

    When it comes to algorithm penalties, the reconsideration requests cannot help. Since these penalties happen on their own because of the updates, it does not involve analysts of Google to lift them up.

    Fix

    Visibility index chart of the SISTRIX toolbox with activated event pins can be used. It will help you to find out if your domain has been hit by a filter. This will give you the hint that you might have been hit by an algorithm penalty.

    In this case, the best thing you can do is rectify all the issues that you find might be hampering your traffic or ranking. Changes should be made in a way that the filters no more find any breach of the guidelines of Google. After that, you can wait for Google as it reindexes and recrawls your site.

    This penalty thus, cannot be removed manually but it can only be removed by an algorithm.

    Conclusion

    If you use bad SEO practices on purpose or even unintentionally, it can lead you to get hit by a penalty. Google’s penalty can create a great deal of damage to any site. It can lead to a sudden decline in organic traffic and ranking. In cases of companies’ sites, it can also lead to a decline in their revenue.

    It is always better to avoid using any unfair practices to increase the ranking and respect the guidelines set by Google. Also, you can keep a regular check on your site’s activities and solve any problems when you find them. After all, prevention is better than a cure.

    FAQs

    What are the factors when Google Penalties are issued?

    Google penalties are issued for:

    • Link Scheming
    • Thin and Duplicate Content
    • Keyword Stuffing or Hidden Text
    • Masking or Redirects
    • Algorithm Penalty

    What is Google penalty for keyword stuffing?

    Google penalizes your website if they find keyword stuffing. The webpage could be demoted in rankings, or even removed altogether.

    What are the tools to check duplicate content on your webpage?

    Some tools to check duplicate content are:

    • Semrush
    • Quetext
    • Copyscape
    • Plagspotter
    • Duplichecker
    • Siteliner

  • Anurag Acharya Success Story – The Man Behind Google Scholar

    Anurag Acharya is the key inventor of Google Scholar. He is an Indian-American engineer. He held the title of Distinguished Engineer at Google. Anurag and his colleague Alex Verstak founded Google Scholar.

    Google Scholar provides a simple approach to search for scholarly literature. It is a well-developed search engine for a wide variety of disciplines and sources: articles, books, theses, etc. Google Scholar was released in November 2004.

    Anurag Acharya- Biography

    Name Anurag Acharya
    Born 1966
    Born Place Bikaner
    Age 54 (2020)
    Nationality Indian
    Education IIT Kharagpur, Carnegie Mellon University
    Profession Computer Scientist
    Known for Key inventor of Google Scholar
    Books Instant Microsoft SQL ServerAnalysis Services 2012 Dimensions and Cube

    Anurag Acharya- Education
    Anurag Acharya- Professional Life
    Anurag Acharya- Journey to Google
    Anurag Acharya- Awards
    Anurag Acharya- Origin of Google Scholar
    Anurag Acharya- Google Scholar
    Google Scholar- User Base
    Google Scholar- Extra Services

    Anurag Acharya- Education

    Anurag Acharya completed his Bachelors in Computer Science from the Indian Institue of Technology (IIT), Kharagpur in 1987. He later did a PhD in Computer Science from Carnegie Mellon University.

    Anurag Acharya- Professional Life

    Anurag Acharya was a post-doctoral researcher at the University of Maryland, College Park. He was an Assistant Professor of Computer Science at the University of California, Saint Barbara. He successfully established his career as an Assistant Professor but he was partially satisfied. Anurag is currently positioned as a Distinguished Engineer at Google, USA and Key Founder of Google Scholar. Prior to that, he led the indexing group at Google.

    Anurag Acharya- Journey to Google

    Anurag joined Google in 2000, like a year off from his academic job at the University of California. He was then responsible to examine the technology of Google indexing. His job was to expand the index, significantly gathering all the contents and convincing web administrators as well as publishers, businesses, and government agencies to permit Google to crawl their data. He was subdued with a heavy-duty, which nearly burst him out. He has to keep the index fresh, a weighty job that involved coercing computer science to its limit.

    Anurag Acharya- Awards

    Anurag Acharya was awarded Distinguished Alumnus Award 2016 in the 62nd Convocation of IIT Kharagpur.

    Anurag Acharya- Co-creator of Google Scholar

    Anurag was at that point in time, where he would either quit or invent exceptional ideas to add more value to Google. He knew that he was unlikely to display a larger impact in academics than at Google. He gave up his job at academics and decided to continue his indexing job at Google. He further got permission to work with Alex Verstak, another computer engineer to create Google Scholar.

    The idea of Google Scholar originated when both the engineers were streaming on ranking websites according to their contents. It was then, they decided to establish a search engine specialized in discovering and blogging literary posts. It was not easy the way they thought it to be. They both faced various challenges from ranking signals that provided the best knowledge to the researchers.

    After a number of tests and tweaks, Anurag and Alex showed the prototype to the Co-founder, Larry Page. His instant reaction was “Why is this not live yet?” And the Scholar was live indeed from November 18, 2004.

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    Anurag Acharya- Google Scholar

    Google Scholar Logo
    Google Scholar Logo

    Google Scholar is an accessible search engine for scholarly literature. Google indexes determine what data should be a part of Google Scholar. It basically helps users to discover the text of millions of academic papers, including those behind publishers’ paywalls. It allows the users to find digital or physical copies of articles which includes, journal articles, technical reports, theses, and other documents.

    A survey reports that 60% of the scientists said that they use the service regularly. About 100 to 160 million literature queries have been estimated, thus the context is clearly large enough. Their work is basically, to help the users find well-researched articles across the web.

    Google Scholar- User Base

    It is a fact that Google Scholar does not make Google any money, this is because of the low user interface. However, Google does not pressurize Scholar to make money as most of the googlers are ex-academics themselves.

    Google is not killing Scholar any sooner. Instead, the Google Scholar team is expanding and building new features such as personal libraries, advanced features in getting papers to find the scholar. There are various tools available on the internet regarding literature but none of them is as worthy and intellectual as Google Scholar.

    Google Scholar- Extra Services

    Google Scholar has introduced a series of extra services, including author profile pages and a recommendations engine. These services rose speculations that the search engine is getting transformed into a bibliometrics tool. While Anurag has clearly mentioned that the purpose of adding profiles is to help the users find articles that they need. It is generally a crucial method to find related articles of authors.

    People usually learn the name of the authors and it becomes easier for them to find other related articles. An alternative way is to follow authors to access their blogs consistently. While the recommendations engine assists in suggesting topics to the authors.

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    FAQ

    Who is the owner of Google Scholar?

    Anurag Acharya, an Indian-American engineer created Google Scholar in 2004 with Alex Verstak.

    Who is Alex Verstak?

    Alex Verstak is a software engineer at Google who created Google Scholar with Anurag Acharya

    What is the net worth of Anurag Acharya?

    The net worth of Anurag Acharya is approximately $1 million.

  • Why was Google Project Ara Cancelled? [Case Study]

    Did you just break your cellphone’s camera? How about you just swap it out for a new one by yourself? That’s not possible, right? Well, what if I say there was a time when the future of mobile phones was on this path? Yes, that’s true! On September 10, 2013,  Dave Hakkens, a Design Academy Eindhoven graduate, uploaded his a video on YouTube. Called ‘Phonebloks’, the video revolved around the idea of replacing old and broken phone parts. This was Project Ara.

    What was Project Ara all about?
    Why did Project Ara Seem like a Great Plan?
    What Happened to Project Ara?
    Reasons Why Project Ara Failed
    FAQ

    What was Project Ara all about?

    Headed initially by the Advanced Technology and Projects (ATAP) team within Motorola Mobility LLC while it was a subsidiary of Google, Project Ara focused on creating a modular smartphone device that allowed users to swap out outdated and damaged hardware components of a cellphone with new ones.

    The original plan, consisted of different hardware modules that could be combined with the metal endoskeleton to create a usable smartphone. The process started by finalizing the endoskeleton and then adding the various parts to it. The different parts included battery, processor, display screens, cameras, storage components, speakers and everything else.

    Why did Project Ara Seem like a Great Plan?

    Project Ara was developed to revolutionize the functioning of the cellphone industry. It eradicated the need to stand in line for a new cellphone when customers could effortless upgrade the ones they were using. Apart from this, it also had a number of other perks. Let’s take a look at some of them:

    1. It would have resulted in a substantial reduction in electronic waste.
    2. It was as simple as switching the sim in a GSM phone to another phone.
    3. All modules of Project Ara worked seamlessly across all geographical locations as it was based on the frame of the phone.
    4. It would allow users to experiment with specialized components like laser pointers, night vision sensors, Pico projectors, gaming controllers, medical devices and a lot more.
    5. It was supposed to have a specialized Wi-Fi module  that would ensure a stronger signal no matter which ISP was being used.
    6. It was intended to be sold at very nominal prices as compared to present cellphones. For example, a starter kit, with the endoskeleton, CPU, battery, display and Wi-Fi was quoted to be sold at just $50.
    7. Users would also be able to choose between two frame size variants – the mini and the medium size frame. There were also talks of a large sized frame somewhere down the line.

    However, even after these many perks, Project Ara is nowhere in the market for the last 7 years. So, what happened to it? Did it succeed or fail? What really happened to this revolutionary plan? Let’s find out.

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    What Happened to Project Ara?

    Motorola Mobility LLC announced on 29th October, 2013 that they were working in collaboration with Phonebloks to develop a prototype of the project. The first prototype, called Spiral 1, was introduced in June of 2014. However, it seemed very different than the original Phonebloks plan with a lot of issues.

    A second prototype, Spiral 2, having better customizations and design modules, was released in the year 2015. The plan was to release the module in Puerto Rico, since the U.S. territory had a large mobile phone market, but, in August of 2015, Google announced that the release was delayed indefinitely and would be made available in few other cities of the U.S. in 2016.

    When 2016 came, the team unveiled a ‘developer’s edition’, that was somewhat different from Spiral 2. The design came with antenna, display, integrated circuit system-on-chip, and sensor attached to the endoskeleton, instead of allowing users to connect parts such as battery, CPU or camera. However, they could still change features like microphones, speakers, batteries and cameras.

    By this time Project Ara had come a long way since starting in 2014 with people working in Google using these phones as their main device. But, on September 2nd, 2016, the company announced that they were shelving this project to focus on on others. No other details were divulged and there have been no talks of a relaunch as well.

    So, what could possibly have gone wrong? Although it seemed like a brilliant leap towards a better future of smartphones, a lot of things didn’t quite work out in favor of the project.

    Google Project Ara Showcase
    Google Project Ara Showcase

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    Reasons Why Project Ara Failed

    Lack of Proper Support

    As is the case with most out-of-the-box ideas that have the potential to change the industry, the project faced a lot of opposition. Most big mobile companies did not support the idea and did everything in their power to restrict Project Ara from being released.

    Dearth of Relevant Technology

    Although the idea of the project was revolutionary, it seems that it was too ahead of its time. The technology was not advanced enough, at that time, to facilitate the development of this magnanimous and ambitious plan.

    Not Easy to Use

    Although tech geeks love the idea of swapping out unusable parts of their phone with new ones, normal customers usually buy mobile phones that allows them to stay connected through calls, text messages and use social media. They wouldn’t want to spend time thinking about which processor, RAM or storage is needed for them to perform these tasks.

    The Need of Constant Upgrading

    As time moved ahead most hardware components like, graphic cards, CPU, RAM and storage cards, become more advanced. Hence, there is a constant need to keep upgrading the software to allow them to support all the new and fast hardware technologies. Thus, all modules of the phone would need to be upgraded eventually, making the phone useless for long-term use.

    FAQ

    When did project Ara start?

    The concept of Project Ara began in 2012 and work started on April 1, 2013. Motorola publicly announced Project Ara on October 29, 2013.

    Why was Project Ara Cancelled?

    One of the reasons Project Ara was cancelled could be it was too early for the introduction of such modular phones in the mass market.

    Why did modular phones fail?

    Modular phones failed because of Lack of demand in the smartphone market.

    Conclusion

    This does not mean the Project Ara is over. The immense potential of the project is too good to be wasted, so, you never know, there could be a more refined version for our perusal in the future.

  • What is Google’s Mobile-First Indexing (Explained)

    Google has been promoting website owners and Search Engine Optimizations to adapt to mobile-first indexing for the past decade. Back in 2015, Google was promoting a mobile-friendly tag and Mobilegeddon. Recently they have come up with a new move mobile-first indexing.

    They have been experimenting their mobile-first indexing for the past few weeks. From March 2021, Google has told that they would use Mobile-first indexing for all your websites. This was originally supposed to be in September 2020, but they pushed it later on.

    What is Mobile-First Indexing?
    How does Mobile-First Indexing Work?
    How to develop a Mobile Site?
    What will be Impacted by Mobile-First Indexing?
    Content parity between Mobile and Desktop
    FAQ

    What is Mobile-First Indexing?

    Mobile-first indexing means mobile only. It means that Google will use its bots that are mobile-friendly to index and crawl through your website. Google’s current guidelines suggest that they do a content-parity test in the beginning and only then they would move the websites to mobile-first. This happens only when they recognize that the websites are ready.

    How does Mobile-First Indexing Work?

    Google has plans to implement Mobile-First Indexing from March 2021, even though your website is not ready for it. If you are posting something on your website that is visible only for desktop users and not visible for mobile users, then it will be invisible for Google’s Mobile-First indexing purposes as well.

    For example, if your website posts contents about Nutrition. let’s say fitness and the post is visible only for a desktop user, and for some reason it is not visible to mobile users. Then, From March 2021 all your fitness-related content will not be indexed by Google.

    Which means that you will lose your ranking for fitness related keywords. This will lead to the diminishing of the Google’s understanding of the whole page, which in turn leads to knock-on effects on your other keywords as well.

    Mobile-only makes it much clear that your content will be indexed and ranked by Google only and only if it is visible through your mobile device.

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    How to develop a Mobile Site?

    There are essentially 3 different ways to have a mobile site.

    Responsive Design –

    This is the most common way through which a mobile site is developed. Here you will serve a single page that will automatically respond to the design to fit the device of the user. In this design, the code used is the same irrespective of the device whether it is a mobile or desktop.

    Dynamic Serving –

    In this method, the server checks the device used by the user who has logged in to your website whether the person is using a mobile, tablet, or a desktop. Later it would send out different HTML, Java, and JS code on the same URL according to the user’s device.

    Separate Mobile Site –

    This is an older way to do it. Here you will have to maintain a separate website only for mobile users. It is often maintained on an m-dot subdomain.

    What will be Impacted by Mobile-First Indexing?

    The main consideration that google looks for is, whether the mobile and desktop contents are the same. To be specific it considers the contents which would have an impact upon indexing, ranking, and crawling.

    It includes internal links, On page contents, Titles, and descriptions, Robots.txt, Page resources, Meta robots, Canonicals, Hreflang, and structured data. In short, it would look at the contents for the users as well as contents that will act as signals for the search engines.

    You can also check if your website is mobile friendly or not. As Google offers a website where you can test your website to see if it is mobile friendly or not.

    google mobile-first indexing
    Google Mobile-friendly Test

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    Content parity between Mobile and Desktop

    When you look at the term mobile-first, the reference content parity does not necessarily mean, all the content must be exactly the same in both mobile as well as desktop. You just have to ensure that the bits that are important for your website visitors and the search engines should be visible.

    It can be differentiated into Two different categories.

    Content

    If you have content on your website which you want your users to see, then you will have to make sure that it is also visible on the mobile website page.

    HTML

    If you have HTML tags that you want the search engines to see then ensure that the tags are present in the mobile rendered HTML.

    These are the two broad categories that you should ensure for content parity between mobile and desktop.

    FAQ

    What happens during Google indexing process?

    Google analyzes the content of the page, catalogs images and video files embedded on the page, and tries to understand the page.

    What are the tools of SEO?

    Ahrefs, Google Search Console, SEMRush, Moz Pro, Ubersuggest are the some of the best tools of SEO.

    How long does it take for Google to index a site?

    It seems to take as little as 4 days and up to 6 months for a site to be crawled by Google.

    Conclusion

    Some of you would have received a notification in Google Search Console long back about the shift to mobile-first indexing of your website. John Mueller has said that we essentially need to be sure that the mobile version when indexed with mobile should be similar to the desktop version. So that we will be able to shift it without any problems.

    Google is planning to implement this mobile-First indexing to every single website in the world.

  • 8 Google Algorithm Updates You Wish You Knew Before

    Nearly every day, Google proposes changes to the ranking algorithm.

    Almost every day, Google changes its ranking algorithm. Some of them leave fewer impacts and others shake up the SERPs. This article will help you in knowing the important algorithm changes. And penalties that are rolled out in recent years with the brief.

    But before starting anything, let’s see something. What if you could know which update impacted your organic traffic and how? You can now use a rank tracker. All you need to launch a rank tracker and create a project for your site.

    1. Panda

    Google’s Panda update is a search filter launched on 23 February 2011. This was to stop sites with bad quality content from working into its top search results. Panda gets updated from time to time. After this, sites that are previously hit may escape, if you made the right changes.

    Know everything about this update

    Panda can also catch the sites that were escaped. A refresh means false positives can be released. The purpose was to reward good quality websites. This was also initially named as a farmer.

    Triggers for panda

    • Thin content
    • Duplicate content
    • Low-quality content
    • Lack of authority and trustworthiness
    • Content farming
    • Low-quality user-generated content (UGC)
    • A high ad to content ratio
    • Low-quality content surrounding affiliate links
    • Website blocked by users
    • Content mismatching search query

    How can you know that you’ve been hit by Panda?

    One of the signs of Panda penalization is a sudden drop in website traffic or search engine rankings. However, this is also important to keep in mind that other things can also result in losing rankings and traffic. That can be the rise of your competitor in the market, manual penalties. Or can be a different google update other than this.

    When a known name update occurs. This is important to study the industry documentation involved in the update. If the loss of rankings or traffic corresponds to a known date. Please go through the industry lists of bad practices. After that, you believe you got the relation between bad practices and updates. Try to solve the situation.

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    How can you recover from Panda?

    Panda has frequently been marked as an update difficult to be recovered. However, Panda updates are mostly on website quality. Steps for recovering generally leads to improving that quality. Some of the actions include:

    • Abandoning content farming practices.
    • A website is full of quality content, usefulness, relevance, trustworthiness, and authority.
    • Revising the ad or content ratio. So that pages don’t get dominated by ads or links.
    • Ensure the content of the given page is relevant to match the user’s query.
    • Remove duplicate content.
    • Careful editing of content. Ensure it is unique, error-free, and useful to readers.
    • Use the robots no-index, no-follow command to block indexing of duplicate or other elements.

    2. Penguin

    Google has introduced a penguin update on 24 April 2012. This was to catch sites considered to be spamming the search results. Those who buy links or obtain them through link networks by the purpose of boosting Google rankings.

    why this penguin update

    Whenever a new penguin update is introduced. The sites taken into action remove bad links. New sites that are not previously caught possibly get trapped by Penguin. Sites that were caught by mistake, may be released.

    Consequences of this algorithm

    Websites that don’t stick to the webmaster guidelines of Google. They get affected by the penguin update. In the earlier versions of penguin decreased the entire domain value. If the webspam gets identified, the site penalty leads to exclusion from the index.

    Today the penguin filter works on a URL basis. If the filter comes beyond webspam. Then it can lead to the ranking loss. There are further attempts are being made to use high-quality content. This increases voluntary linking to their website. Also, some channels such as social media are used to increase the range of websites. Also to receive backlinks and traffic.

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    What to do after being affected by Penguin?

    Those who got to know that their website is affected by penguin. You should start analyzing the link structure. Links from link farms as bad neighborhoods can lead you to underestimation.

    An important indicator is that the penguin filter is activated warning of unnatural links. Google sends this through google search console to webmasters. In this case, you should study and analyze the previous link building efforts. So that the consequences get minimized.

    After this, Google has introduced an alternative i.e disavow tool. Using these backlinks can be announced as invalid.

    3. HummingBird

    Hummingbird was introduced very quietly on 22 august 2013. Various site owners didn’t get to know the difference. This tool helps google to get a better understanding of search queries. And produce results that match searcher intent.

    how it works?

    While the keywords remain essential. Hummingbird helps a page to rank for a query even. If it hasn’t exact words the searcher entered. This can be achieved using natural language processing. That relies on semantic indexing, co-occurring terms, and synonyms.

    What hummingbird is all about?

    This was the new algorithm, which was formed by more than 200 factors. These factors can affect ranking and search. The biggest changes are made with a sharp eye on mobile. There’s nothing to surprise about the explosion of the mobile market in recent years.

    This produced the addition of a conversational search to the hummingbird algorithm. This was designed to focus on the meaning of expression rather than one keyword.

    This was because many people use voice while searching on mobile. So instead of looking for individual words. It looks for the entire phrase to explain that meaning.

    How can you adjust?

    Try to expand your keyword research and focus more on concepts. Research carefully relevant searches, synonyms, and co-occurring terms. You can find great ideas about google related searches into the rank tracker research module.

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    4. Pigeon

    Google pigeon tries to recognize. And degrade the rank of sites having unnatural links. These are considered to be spamming the search results. Since 24 July 2014 pigeon has been a part of google’s ranking algorithm. The penalties are applied faster now and recovery in less time.

    pigeon update in Google’s Algorithm

    Pigeon affects searches where a person’s location plays an important role. This update created ties between the local and core algorithm.

    Consequences of this algorithm for local businesses?

    • You may notice a change in website referrals, leads, and business.
    • You might see a change in your rankings. Whether that can be positive or negative. While some of you benefit with increased importance on local search. Others might be driven out of heavy traffic searches due to prioritizing directories.
    • Large directories will benefit more compared to small locations.

    What should you do now?

    • Make sure your business appears in the industry directories and review sites. You should register your business with directories and try to gain positive reviews.
    • Keep checking on local search terms related to your business that they haven’t changed. If the update is according to your strategy.
    • If your company’s keywords are appearing in local search results. You need to get optimized for local search.
    • In the case of rank dropping as a result of the update. Then try to focus more on on-page SEO optimization along with local optimization.
    • Check broken links, contact numbers, and spelling in Google’s local listing.

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    5. Pirate

    This update was introduced on 10 august 2012 for copyright violations. Privacy is a huge deal today. It has been since the appearance of the internet. Google makes sure that sites having stolen content don’t get the benefit.

    pirate update

    Using the pirate update, sites are down-ranked and removed from the search results. Some of the sites are still not caught. And Google is still working for the right owners don’t suffer.

    How does it work?

    Google can’t check every page on the internet to ensure no pirated material is left out. Pirate targets the sites that violate the copyright guidelines set. Google never removes any page unless a valid copyright removal notice gets filed by the owner of the rights.

    If someone enters a query searching for a specific movie, google avoids piracy sites of top slots in SERPs. However, you can still find these pirated sites, if you’ll search them directly. But they won’t show up in organic search results for a generic query.

    How can you fix your website if it is affected by Pirate?

    If you got notice abrupt drop in your rankings and page visit. Firstly ask yourself if you have any illegal content on your site. If you’re looking to recover from a hit by Pirate. Things you can do:

    • Remove Content That Violates DMCA

    If you have media that is pirated then remove it. Remove illegal content. The pirate update will get no reason to target your site.

    • Try to keep your main domain separate

    Many sites offer users to add content to pages. If this is in your case, keep your domain separate from the user’s content. You can’t keep control over what people publish. So this will keep you safe instead of their mistakes.

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    6. Fred

    The Fred update was an improvement for Google’s search ranking algorithm. This was introduced on 7 March 2017. However, the important factor behind Fred was quality.

    know sites hit hardest by Fred update

    That is how aggressive monetization tactics used by some of the sites. Also google’s view, negatively impacting the experience of users.

    Which sites get hit hardest by Fred?

    However, Google has yet to confirm any thoughts regarding its latest algorithm change. There is some compelling evidence to support the theory. That Fred was designed to punish sites that are prioritizing monetization over user experience.

    How should you react to Fred And Future Google Updates?

    Whether as the result of poor quality links, excessive ad placement, or thin content. Fred hugely disrupted too many websites. This thing could be good for users which is a good business for Google.

    Living in never-ending fear of Google impulse has long been the norm for SEOs. There are several steps to minimize the risk that your site can be hit in the future by algorithmic changes. If you are also worried about the impact of Google’s updates.

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    7. RankBrain

    RankBrain was introduced on 26 October 2015 and part of the Hummingbird algorithm. RankBrain update is reviewed as the third most important signal for a search query. An update that provides the best matching result due to the searcher’s intent.

    query-specific ranking update

    This is an AI system that helps Google understand the meaning behind queries. RankBrain identifies the applicable query-specific ranking factors for web pages.

    How can overcome RankBrain Update?

    You need to upload Proper competitor analysis content. This could be penetrated to users of any age. RankBrain connects long and original doubt to the shorter one. Hence it lets provide Google answer all types of searches.

    How RankBrain Update Impacts Search Results?

    Today we can see how RankBrain will help in the long tail doubts for voice search. The benefits of this algorithm are that it uses stop words which are earlier completely neglected by Google search. This also tries to prepare for one search ahead as per the user.

    All the learnings are done using RankBrain offline. It checks the searches and predicts them. If the required prediction is good then the latest version goes online. And the prediction goes offline.

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    8. Mobile-Friendly

    Google’s mobile-friendly update was introduced on 21 April 2015. This update was made to ensure that pages that are optimized for mobile get to rank at the top. All the desktop searches were not affected by the update.

    update for mobile specific sites

    Mobile-friendliness means one page of your site can get considered mobile-friendly. And get ranked up while the rest fail the test.

    How does it work?

    Google’s mobile update helps that mobile-friendly pages rank at the top. While pages that are not optimized for mobile gets filtered out or ranked down.

    How can you be safe from it?

    • You should take the mobile-friendly test. You must pass its mobile-friendliness criteria to get high rankings on mobile.
    • Go to mobile and focus on speed and usability. It will help you see which of the aspects of the pages the mobile version needs to improve.

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    Conclusion

    I hope this article would help you understand the major Google updates. These changes in the algorithm have revolutionized SEO. From Panda to Fred and beyond, everything works to help searchers while battling for low-quality content.

    So let’s see key takeaway from this. You must have tired of the need to produce high-quality content. When you will stay in Google’s good terms. Then you don’t have to worry about it. All you need to build links organically. Focus more on providing the best quality content. This will help you to grow your blog’s traffic.

    Have you noticed any of the effects mentioned above?