According to reports, Good Glamm Group has postponed staff salaries for the second consecutive month in May.
April and May’s pay were meant to coincide, according to a news source that quoted an employee, but that doesn’t appear likely to happen anytime soon. It’s clear to everyone now that funding is the reason.
The financing has been delayed since January, when Good Glamm Group was expecting it to come. Payroll for April has already been postponed by the corporation. According to reports at the time, the business had told its staff that they would get paid in June for both April and May.
Salary credits have not yet been issued, though, and management has not yet responded to enquiries about the delay.
Payments of Freelancers and Former Employees Also Put on Hold
The Good Glamm Group has not yet paid its former workers’ and freelancers’ debts, according to the report. The unicorn is still owed INR 18,100, according to a LinkedIn post by Babita Bharati, a freelance copywriter for Good Glamm’s portfolio business The Moms Co.
According to Bharati’s post, working as a freelancer is difficult, and organisations like #GoodGlammGroup make it much more difficult. She also mentioned that in March and April of 2025, she worked as a freelance copywriter for The Moms Co. | Good Glamm Group, but she is currently experiencing problems getting them to pay her for her work.
Additionally, Bharati stated that she contacted over five different individuals within the company, noting that many members of the startup’s finance team were either already on notice or had departed.
In order to increase liquidand maity intain business operations, the content-to-commerce startup is apparently thinking about returning its ownership of Organic Harvest to the company’s founders, according to a media report. In 2022, the Good Glamm Group bought the bulk of Organic Harvest.
Despite this, there have been numerous resignations due to the firm’s instability. Kartik Rao, the startup’s chief people officer and a board member of WYN Beauty, a joint venture with Serena Williams, recently left the company to join the AI-driven recruitment platform Vahan.ai.
Delaying Salaries has Become Common Practice of Good Glamm in 2025
This year alone, the corporation has postponed salaries three times. Payouts for a portion of the company’s workforce were already postponed in January after a possible funding round fell through.
However, it eventually paid down the outstanding balances in instalments. The founders of acquired businesses like Sirona and The Moms Co., as well as investor IAN, have sent the company default notifications for nonpayment over the past year.
The unicorn has also conducted huge layoffs and offered several of its brands for sale in an effort to lengthen its runway. Recent rumours that supporters Accel, Prosus, and Bessemer have resigned from the company’s board have made the situation worse.
Its growing losses, shortcomings in product development, excessive marketing expenditures, low sales, and a decline in skincare product quality are all major contributors to this.
Important members of the product and marketing teams of numerous brands that the unicorn purchased are said to have been sidelined by the beauty-focused D2C platform, which has caused brand dilution and driven many of these brands further away from profitability.
The Good Glamm Group (GGG), with backing from Warburg Pincus, has sold MissMalini Entertainment, a network for managing influencers and media. According to various media reports, marketing firm Creativefuel has purchased the Mumbai-based MissMalini for INR 6 crore in what appears to be a distress sale. Additionally, Creativefuel has just purchased the Pataakha and Hasley India YouTube accounts. The media company’s five business divisions—the marketing and content platform MissMalini, the women’s community platform Girl Tribe by MissMalini, the talent and celebrity management division Ignite Edge, the creative agency Agent M Creative, and the production company MM Studios—were acquired by GGG in 2021. The GGG had reportedly spent around INR 70 crore to seal this deal.
GGG Selling Other Businesses too
The Good Glamm Group, a content-to-commerce venture, has also listed some of its other businesses for sale. Brands like GGG’s Organic Harvest and The Moms Co. are for sale at a time when the content-to-commerce company is struggling financially and trying to raise money to stay afloat. Sirona and other previously owned businesses have been sold back to their original owners. ScoopWhoop, another company owned by GGG, is also sold. In September 2021, the creators of online parenting business BabyChakra, digital media platform POPxo, and direct-to-consumer startup Myglamm joined forces to form The Good Glamm Group. ScoopWhoop, St. Botanica, and a number of other brands are among the dozen brands the group has since bought.
GGG Navigating Through Troubled Water
Prominent investors such as Amazon, Accel, Bessemer Venture Partners, Prosus Ventures, Warburg Pincus, and others have contributed around $400 million to the Good Glamm Group in just nine years. These investments were raised at a valuation of $1.26 billion. Despite the fact that the Good Glamm Group had planned to go public in FY25, the company has faced difficulties along the way. When Sukhleen Aneja, the CEO of the company’s main business, left in April of last year, 150 workers were let go. Later, Aneja worked for Nykaa, a business that rivals The Good Glamm Group. After a 15-month lag, the Good Glamm Group’s FY23 statistics revealed that its losses had increased to INR 917 crore, 153% more than the INR 363 crore it had spent in FY22. Due to several acquisitions the firm made, its operational revenue was INR 603 crore, 185% more than the INR 211 crore recorded in FY22.
Sirona, a leading feminine hygiene brand, has been bought back by its founders, Deep and Mohit Bajaj, from the financially troubled Good Glamm Group. This buyback, valued between INR 150 crore and INR 180 crore, comes after Good Glamm faced significant debt and decided to offload several brands, including Sirona. The move allows Sirona to return to its original founders, enabling them to refocus on growing the brand independently.
Good Glamm’s Financial Troubles
The Delhi-based Good Glamm Group, which became a unicorn in 2021, has struggled with a debt exceeding INR 500 crore, despite once being a major player in the D2C space. Along with this, the company faced executive exits and challenges in scaling its acquisitions. As part of its efforts to streamline operations and raise funds, Good Glamm sold off some of its brands, with Sirona being one of the key sales.
Deep and Mohit Bajaj, the founders of Sirona, had originally sold their company to Good Glamm in 2022 for INR 450 crore. However, due to shifting priorities at Good Glamm, the Bajaj brothers decided it was the right time to reacquire Sirona and lead its next phase of growth. This marks a full-circle moment, with Sirona returning to its roots under the leadership of its original founders.
The reacquisition signals a strategic shift, allowing Sirona to pivot back to its original vision. With the founders back in charge, Sirona aims to expand its range of feminine hygiene products, including menstrual cups and period pain relief items, and increase its presence in India’s growing femtech market.
Looking Ahead: Sirona’s Future
Sirona’s buyback from Good Glamm comes at a time when the femtech industry is experiencing significant growth. Consumers are increasingly looking for sustainable and eco-friendly feminine hygiene products. With Sirona’s renewed focus on innovation and product expansion, the company is well-positioned to capture a larger share of the market.
The Bajaj brothers plan to introduce new products and expand their customer base, both in India and internationally. This buyback is also an opportunity for Sirona to emphasise its core values, which include quality and customer trust.
The future of Sirona looks bright as it seeks to capitalise on the growing demand for sustainable feminine hygiene products. With control back in the hands of its founders, the brand can continue to innovate and expand its product offerings while maintaining its focus on women’s health.
Looking ahead, the Sirona buyback could signal a new wave of consolidation and growth within the femtech and D2C sectors in India. Startups that specialise in niche products like feminine hygiene are expected to see increasing consumer interest as awareness around women’s health and hygiene continues to rise. Sirona’s future success will depend on its ability to utilise its strong brand identity, innovation, and understanding of its target audience.
Priyanka Gill is a powerhouse in the world of entrepreneurship and investing, with a keen focus on supporting female founders. As co-founder of the Good Glamm Group, she’s made waves in the direct-to-consumer space, but her influence doesn’t stop there. Priyanka has also backed startups across various sectors and has taken on a new role as a venture partner where she’ll lead the CXXO initiative to empower women-led businesses. With her track record in advising and mentoring, Priyanka is a true advocate for emerging entrepreneurs.
In this StartupTalky feature, you’ll get an in-depth look at Priyanka Gill’s inspiring journey—her biography, her personal life, her career, the challenges she’s overcome, and the key moments that defined her path to success.
Priyanka Gill – Biography
Name
Priyanka Gill
Birthplace
Punjab, India
Born
2 June 1980
Nationality
British
Education
Columbia Business School and London Business School’s Global MBA Programme (2023)
Position
Indian entrepreneur and Angel Investor, Co-founder, Good Glamm Group , CEO, Good Media Co, Founder & CEO, POPxo – Plixxo
Priyanka Gill hails from a quaint village in Punjab, nestled in the northern part of India. Her educational journey started early, when at just six years old, she was enrolled in an all-girls boarding school—CJM Waverley. From there, she moved on to VDJS, Hisar, another prestigious boarding institution, to complete her schooling. Following these formative years, Priyanka pursued her passion for English Literature at Lady Shri Ram College, one of Delhi’s most esteemed colleges. Her path is marked by a rich blend of tradition and academic excellence, which laid the foundation for her future endeavors.
Priyanka Gill – Career
In 2001, life took a transformative turn for Priyanka Gill when she graduated, got married and moved to London. It was in this new city that her journey as a freelance writer began. Her twenties were an exhilarating time—hosting charity events, organizing art exhibitions, contributing to various publications, and investing in early-stage ventures and Modern Indian Art. This whirlwind phase unfolded against the backdrop of an active family and vibrant social life.
Her love for writing soon blossomed into entrepreneurship with the creation of eStylista, a blog that laid the foundation for what would eventually become POPxo. In 2014, Priyanka returned to India with a bold vision—to build a dynamic and supportive community for Indian women through POPxo, a platform where they could find inspiration, advice, and empowerment.
As POPxo grew, Priyanka partnered with hundreds of brands, realizing early on that Influencer Marketing was on the cusp of taking off in India. Seeing this as a golden opportunity, she began developing a tech-driven platform to harness this growing trend. By 2017, Plixxo was born—a trailblazing platform that supported India’s first generation of influencers, equipping them with the tools to thrive in the digital space.
In 2020, a major shift occurred when POPxo and Plixxo merged with MyGlamm, India’s leading beauty conglomerate. With this merger, Priyanka took on dual roles as Co-founder & President of MyGlamm while continuing as Founder & CEO of POPxo-Plixxo. Her focus is now on content creation, digital marketing, PR and brand development, all while nurturing strong, engaged communities around these brands.
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Priyanka Gill holds < 0.1% in The Good Glamm Group
Priyanka Gill, alongside her husband Raj Gill, a London-based independent trader, holds an impressive spot at number 33 in the Asian Power Couples Hot 100 by Red Hot Curry. But her influence extends far beyond rankings.
Over the years, she has played a pivotal role in driving several charitable efforts. Take, for example, the Pratham Gala, which she co-chaired in 2009 and 2010—raising a staggering GBP 3 million for the cause.
Then in 2011, alongside Michael Van Clarke, she helped pull together GBP 300,000 at the Hare Ball, supporting Great Ormond Street Hospital. By 2014, her philanthropic journey continued with the Akshaya Patra Gala, another initiative where she served as co-chair.
Her leadership in philanthropy didn’t stop there—Priyanka served on the advisory board for the Savitri Waney Trust from 2017 to 2019 and is also a patron of the British Asian Trust. If you’ve attended any of the exclusive fundraising events at Missoni or Fendi, chances are she was behind it, always using her influence for a greater cause.
And then there’s her love for modern Indian art—a passion that began with a collection featuring iconic artists like Tyeb Mehta, S.H. Raza, MF Husain and F.N. Souza. What started as an overlooked selection by mainstream collectors turned into something truly special. When Christie’s held its first auction in India, Priyanka’s collection found its moment, not only gaining recognition but also fetching a substantial profit. This speaks to her ability to spot potential where others may not—whether in art, business or charity.
Priyanka Gill – Good Glamm Group
In September 2021, Priyanka Gill took on the role of Co-founder with the formation of the Good Glamm Group, a digital-first powerhouse of beauty and personal care brands. The group’s vision is bold—to become the “Digital CPG Conglomerate of the Future.” Backed by a substantial USD 100 million investment, the Good Glamm Group is dedicated to scaling, acquiring and building innovative brands that millions of users can love and trust. For those interested in entrepreneurship, Priyanka launched Dream Build Scale, an exclusive podcast on Spotify. The podcast provides a candid, insider’s view into the challenges and triumphs of building brands, with each episode offering valuable insights and actionable advice through laid-back, friendly conversations.
Priyanka Gill – Coluxe
In February 2025, Priyanka Gill launched Coluxe, a lab-grown diamond and gemstone jewelry brand focused on sustainable luxury. The brand has raised angel funding, though the amount and investors are undisclosed. Coluxe will launch online in mid-2025, with plans for retail expansion. The collection includes solitaire rings, pendants, earrings, bracelets, and necklaces, with zodiac-themed and gifting options. The brand also integrates AI-powered virtual try-ons and customization options.
When exceptional creator brands unite, incredible things unfold. That’s exactly what happened when Plixxo, MissMalini, Winkl, and Vidooly came together to launch The Good Creator Co.—India’s largest creator ecosystem. This initiative is set to empower millions of creators, helping them scale their work and achieve financial independence. It also provides brands with the simplest solution to collaborate with creators on a larger scale. With seed investment from the Good Glamm Group, the Good Creator Co. has transformed Plixxo’s original vision into a comprehensive creator ecosystem, bringing us closer to the Good Glamm Group’s goal of integrating content and commerce seamlessly.
In addition, The Good Media Co. stands as one of India’s premier digital media companies, encompassing platforms like POPxo, ScoopWhoop, MissMalini, Tweak and BabyChakra. With an impressive 200 million monthly active users generating 4 billion impressions each month, the impact of this collective is undeniable. Priyanka Gill took on the role of CEO of Good Media Co. in September 2022, driving forward the company’s mission and vision.
Furthermore, Priyanka served as a founding board member of CXXO, backed by Kalaari Capital, alongside esteemed leaders like Vani Kola, Shradha Sharma, Lathika Pai, and Paroma Roy. In this role, she was dedicated to #LevelThePlayingField for female entrepreneurs, ensuring their voices and visions are heard and celebrated in the business landscape.
In February 2025, Priyanka Gill departed from her role as a venture partner at Kalaari Capital to launch her new venture, Coluxe.
Priyanka Gill – Investments
Some standout companies in Priyanka Gill’s investment portfolio include Yieldify, POPxo, and Raptor Supplies.
Date
Company
Sector
Round
Round Amount
Co-Investors
Nov 06, 2015
POPxo
Consumer
Series A
$2 million
Hussein Kanji, Namrata Bostrom and 10 more
Priyanka Gill – Awards and Recognitions
Priyanka Gill Receiving Young Business Woman Awards at the CNBC Young Turks Conclave 2018
Priyanka Gill has been awarded with various awards, some of them include:
2018: Young Business Woman Awards at the CNBC Young Turks Conclave
2018: Nominated for The Economic Times Startup Awards 2018
2018: Young Woman Entrepreneur of the Year at Conclave and Awards
2019: BW 40 Under 40, Businessworld
2020: 100 Technology Leaders, Impact
2023: Featured among The Most Influential Women in the Startup World
Priyanka Gill – Top Quotes
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Don’t let anyone tell you that you are not enough! Believe in yourself and keep marching forward. My natural tendency is to micro-manage. I am constantly fighting it.
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Believe in yourself and keep marching forward. One of the biggest learnings from my journey as an entrepreneur. A company is nothing without the amazing people who power it.
FAQs
Who is Priyanka Gill?
Priyanka Gill is the co-founder and CEO of POPxo, a digital community for millennial women, in 2014, which later merged with MyGlamm in 2020. She is now the co-founder of the Good Glamm Group and CEO of Good Media Co.
Which is POPxo Parent organization?
Good Glamm Group Good Media Co is the parent organization of POPxo.
What brands are owned by Good Glam Group?
Brands that are associated with Good Glamm Group include MyGlamm, POPxo, Plixxo, BabyChakra, The Moms Co, ScoopWhoop, St Botanica, MissMalini Entertainment, Vidooly, Winkl, and more.
Who is Priyanka Gill’s husband?
Priyanka Gill’s husband is Raj Gill, an independent trader based in London. Together, they have earned recognition, securing the 33rd spot in the Asian Power Couples Hot 100 by Red Hot Curry.
