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Tag: godrej group

  • Indian Brands That Nearly Faded Away and Came Back Stronger

    The Indian business landscape moves fast, and it doesn’t wait for anyone. Brands that once seemed untouchable can disappear almost overnight. Brands that once seemed untouchable can disappear almost overnight. However, some manage to defy the odds. They stumble, rethink, and return, stronger, smarter, and more determined than before.

    Take Micromax, which became a national pride to make a striking comeback in the smartphone world. Or Nokia, a familiar name that reappeared with modern devices, winning back loyal fans. Maruti Suzuki reserved its position as the car brand Indians trust most. These stories prove one thing: in India’s tough market, true success is about making a comeback that matters.

    How These Indian Brands Rebuilt Their Legacy?

    How These Indian Brands Rebuilt Their Legacy?

    Indian Brands That Nearly Faded Away and Came Back Stronger
    Indian Brands That Nearly Faded Away and Came Back Stronger

    Micromax

    Fall: Once India’s smartphone star and a strong rival to Samsung, Micromax lost ground in the mid-2010s as Chinese brands like Xiaomi, Oppo, and Vivo flooded the market with advanced, affordable smartphones. Its inability to innovate, poor after-sales service, and failure to support 4G during the Reliance Jio rollout contributed to its dominance collapsing. By mid-2020, its market share had plummeted dramatically, and many wondered if the brand was on its last legs.

    Comeback: Micromax returned with the “IN Series”, made in India under the Atmanirbhar Bharat initiative, backed by INR 500 crore in R&D and manufacturing. Launched in late 2020, devices like the IN Note 1 and IN 1B focused on affordable specs, stock Android, 4G capabilities, and patriotic appeal, targeting value-conscious Indian consumers.

    Maruti Suzuki

    Fall: In the early 2000s, Maruti Suzuki faced rising competition from Hyundai, Tata, and other automakers, which began eroding its dominance in hatchbacks and sedans. By 2021, its overall market share dropped from 49% to around 42%, largely due to missing out on India’s booming SUV market, where rivals like Hyundai and Tata captured the majority of sales. Delays in mid-SUV launches and the phase-out of diesel engines further limited its presence, while global semiconductor shortages also hit production, leaving over 250,000 pending orders.

    Comeback: Maruti has responded with strategic expansion in entry-level SUVs like the Brezza and S-Cross, while planning five new SUVs, including a mid-SUV challenger to the Hyundai Creta and a three-row premium SUV. Investments in CNG models, hybrid technology, and EVs (with a target to launch an electric vehicle by 2025) show the company is actively adapting to market shifts. With its unmatched dealer network and strong brand trust, Maruti aims to reclaim lost ground in SUVs while maintaining dominance in hatchbacks and sedans.

    Nokia

    Fall: Once the king of mobile phones, Nokia struggled after the launch of the iPhone in 2007. Its reliance on the Symbian OS, slow adaptation to touchscreen technology, and failed innovations like the N97 caused its market share to collapse. By 2013, Nokia’s smartphone division was sold to Microsoft, and the brand’s global market share had fallen to just 3%.

    Comeback: Nokia shifted focus from smartphones to network solutions and 5G technology under CEO Rajeev Suri. Strategic investments in 5G infrastructure, ReefShark chips, and global telecom partnerships helped the company regain its footing. By 2020, Nokia partnered with over 300 telecom companies and captured 29% of the global 5G market, with revenue rising to $26 billion by 2022.

    Nokia’s Comeback: How Nokia Plans to Dominate the 5G Era
    Explore Nokia’s bold strategy to lead the 5G revolution with cutting-edge technology, global partnerships, and a renewed focus on innovation and market expansion.
    StartupTalkySakshi Jadhav

    Bajaj Auto

    Fall: Bajaj Auto struggled as gear scooters like the Chetak became outdated against competitors like Hero Honda’s Activa. Attempts to revive scooters with models like Kristal failed, leading to exiting the scooter segment in 2009.

    Comeback: The brand repositioned as a motorcycle company, launching the Pulsar series in 2001, which became a youth icon for performance and style. Nostalgic campaigns like “Hamara Bajaj” and international expansion in Africa, South Asia, and Latin America helped Bajaj regain market strength and become a global two-wheeler leader.

    Raymond

    Fall: Once India’s leading luxury textile and men’s fashion brand, Raymond faced a decline in the late 2000s due to global competition, shifting consumer preferences toward casual and fast fashion, operational inefficiencies, and high debt. The rise of online retail and failure to modernize supply chains further weakened the brand.

    Comeback: Raymond attempted to revive itself through restructuring, divesting non-core businesses, and modernizing its product portfolio. While some manufacturing units and retail stores were closed, the brand focused on premium fabrics, menswear innovations, and maintaining its legacy of quality, keeping it relevant in urban India.

    Godrej Group

    Fall: While Godrej has been a trusted household name for decades, growth in certain segments slowed due to stiff competition in FMCG and consumer durables, slower international expansion, and evolving market dynamics.

    Comeback: Under chairman Adi Godrej, the Group refocused on consumer products, FMCG, and international markets. With organic growth in FMCG and strategic acquisitions internationally, Godrej now serves 600 million Indians and hundreds of millions more globally. The Group is also expanding B2B ventures domestically, using e-commerce channels without directly entering online retail, showing agility in modernizing its strategy.

    The Rise and Fall: Top 10 Global Brands That Failed in India
    Discover why major global brands struggled and failed in the Indian market. Learn key lessons from their downfall and what it reveals about Indian consumer behavior.
    StartupTalkySakshi Jadhav

    Mahindra & Mahindra (M&M)

    Fall: M&M faced challenges in the automotive market for years, trailing behind Hyundai and Tata Motors, especially in the compact and premium SUV segments. Overall industry competition and declining SUV demand in some segments limited its growth.

    Comeback: M&M surged ahead in FY25 by focusing on large SUVs like the Bolero Neo, Scorpio, Thar Roxx, and XUV700, achieving 36% year-on-year growth in this category while competitors’ sales fell by 24%. The company leveraged a rugged brand appeal and wide pricing strategy, attracting buyers from both mass-market and premium SUV segments, ultimately becoming India’s second-largest automaker.

    Cafe Coffee Day (CCD)

    Fall: CCD faced a massive debt crisis, accumulating around INR 10,000 crore due to over-diversification into unrelated sectors like real estate, IT services, and resorts, which strained its core coffee business. The tragic death of founder V.G. Siddhartha in 2019 further shook the company, leading to declining sales.

    Comeback: Under the leadership of Malavika Hegde since December 2020, CCD focused on stabilizing operations, selling non-core assets, and reducing debt. By March 2024, the company had brought down its debt to INR 1,363 crore. While sales remain subdued, CCD strengthened its core coffee business, maintained efficient operations, and retained market presence, laying the groundwork for potential future growth.

    CCD CEO Malavika Hegde: Praise and Criticism for Rs 250 Crore Profit
    Currently, CCD owns 572 cafes along with 332 CCD Value Express kiosks spread out over the nation. It is a substantial business with more than 36,000 vending machines providing coffee to CCD customers.
    StartupTalkySayantan Mondal

    Royal Enfield (India)

    Fall: By 1994, Royal Enfield India was on the verge of bankruptcy, struggling with declining demand, outdated products, and stiff competition from fuel-efficient bikes. The company was heavily loss-making under the parent company Eicher Motors, and a turnaround seemed unlikely.

    Comeback: At 26, Siddhartha Lal took over as CEO in 2000 and focused on reviving the brand by understanding customers firsthand, introducing cost-effective product improvements, and repositioning Royal Enfield as a lifestyle and community-focused brand. New models like the Thunderbird and Electra X were launched, combining heritage with innovation. By 2010, sales doubled from 25,000 units in 2005 to 50,000 units, and by FY14, Royal Enfield contributed 80% of Eicher Motors’ profits, driving revenues to INR 8,738 crore and net profit to INR 702 crore.

    Reliance Industries Ltd.

    Fall: Reliance was historically dependent on its energy and petrochemicals business, which faced cyclical challenges and limited growth. Retail and telecom were minor contributors.

    Comeback: The company rewrote its growth story by focusing on Reliance Retail and Jio Platforms. Aggressive retail expansion, acquisitions like Future Retail, omnichannel strategies, and private labels strengthened Reliance Retail. Jio disrupted telecom with affordable data, advanced 4G/5G networks, and a digital ecosystem, enabling seamless integration with retail. This synergy between retail and telecom has driven growth, digital adoption, and new revenue streams, making Reliance a consumer- and tech-focused powerhouse.

    Conclusion

    These top 10 Indian brands prove that failure is just a stepping stone to success. By embracing innovation, adapting to market changes, and staying true to their core values, they turned setbacks into remarkable comebacks. From revamping products to reimagining marketing and expanding globally, each brand showcased resilience, strategic thinking, and a deep understanding of consumer needs.

    In India’s fast-moving market, reinvention is what separates temporary failures from lasting legends. These stories remind us that challenges are not roadblocks but opportunities, opportunities to learn, innovate, and return stronger than ever.

    Failed Startups In India | Why Indian Startups Are Not Successful
    Why do many Indian startups fail to soar high in the sky? The reasons are evident from this case study comprising 21 failed startups in India.
    StartupTalkyLakshya Singh

    FAQs

    What are some Indian brands that came back stronger?

    Some Indian brands that came back stronger are:

    • Micromax
    • Maruti Suzuki
    • Nokia
    • Bajaj Auto
    • Raymond
    • Godrej Group
    • Mahindra & Mahindra (M&M)
    • Café Coffee Day (CCD)
    • Royal Enfield
    • Reliance Industries Ltd.

    What steps did Raymond take to rebuild its brand?

    Raymond restructured its operations, divested non-core businesses, modernized its menswear portfolio, and focused on premium fabrics to stay relevant in a competitive fashion market.

    Why did Nokia fail, and how did it make a comeback?

    Nokia lost ground due to slow adaptation to touchscreens and reliance on Symbian OS. It made a comeback by shifting focus to telecom solutions and 5G infrastructure, becoming a major player with global partnerships and significant 5G market share.

  • Best Father’s Day Ad Campaigns That Nailed Emotion and Creativity

    Our fathers are the rock upon which we can put our faith. They are constant in their support and will always be there for us. They encourage us to keep going even when things are tough, and they are the wind beneath our wings. Dads love us even when we can’t see it, and they make sure we have all we need. The people who help us achieve our goals in life are often our dads. Our dads have been our biggest advocates from the time they taught us to ride bikes as children until now, when we’re adults, when we pursue our goals and ambitions. Fathers deserve recognition all year round for being there for their children through thick and thin, believing in them and their abilities, and helping them attain their full potential. We honour our fathers and everything they do for us each year on Father’s Day.

    Several brands realising the importance of this day, have put their creative minds to work and crafted some of the most thoughtful commercials to make Father’s Day more special:

    Zomato’s Father’s Day Ad Celebrates the Unsung Multi-Tasker – Dad
    Apollo Tyres
    Hero Lectro
    Hisense India
    IFFALCON
    Pizza Hut
    Upstox
    Kotak Mahindra Life Insurance
    Zepto
    Bharat Matrimony
    Dove Men+Care
    Edelweiss Mutual Fund
    Godrej Group
    HDFC
    Himalaya Babycare
    Licious
    Poonawalla Fincorp
    Narayana Group
    SBI Life

    Zomato’s Father’s Day Ad Celebrates the Unsung Multi-Tasker – Dad

    Zomato has released a heartwarming Father’s Day campaign that beautifully captures the silent strength and support fathers offer through every stage of life. The ad traces the journey from childhood to adulthood, showing how fathers are always present, whether it’s dropping you off, staying up at night, or simply being a comforting presence.

    Adding a quirky twist, the film cleverly compares the roles fathers play to popular modern services. He’s our very own Uber, always ready to drive us; our Spotify, singing lullabies late at night; our personal event planner, just like Zomato District; our reliable news update, like Inshorts; and even our human Truecaller, always picking up the landline. And when the child casually mentions mangoes, he brings them home by evening, just like Blinkit.



    Apollo Tyres

    Apollo Tyres – Father’s Day Campaign

    Apollo Tyres celebrated Father’s Day in 2024 with a heartfelt and warming ad highlighting how fathers navigate life with love and resilience. But the ad has a little twist. It is not talking about a bond between father and child, but between an owner and his pet dog. The narrative captured here showcases that parental bonds can be between animals and humans, just as the present generations see their pets as their children. 

    Hero Lectro

    Hero Lectro showcased that the greatest Father’s Day gift is not an expensive watch or a car, but rather the moments we share. The ad showcases an emotional journey where fathers play a constant supportive role, from teaching us to walk to riding our first bicycle. They are not just teachers and mentors, but also companions and friends who provide wisdom and insights as we grow up. 

    Hisense India

    Hisense India - Father's Day Campaign
    Hisense India – Father’s Day Campaign

    Hisense India created a Father’s Day campaign that not only highlighted the bond between fathers and children but also the multiple roles they play in our lives. The brand made its campaign interactive by asking users to send photos of their MVP, their dad with Hisense. This campaign was to show that dads are always there for us and support us no matter what we do. 

    IFFALCON

    IFFALCON had one of the most quirky and relatable Father’s Day campaigns. It highlights how fathers take hours to make a decision, as they pay attention to every detail, whether it’s choosing a TV or picking the next family vacation. They always want what is best for their family, and will take the time and energy to choose one that not only suits everyone’s needs but also their budget. The brand demonstrates the extent to which fathers are invested in purchasing to keep their families happy. 

    Pizza Hut

    Pizza Hut – Father’s Day Campaign

    Fathers are not always able to openly express their love and affection. But we all know that it’s there. Pizza Hut’s Father’s Day campaign is a take on that where a son wishes his father on his special day and agrees to foot the bill for a pizza party together. All his father does is share a thumbs-up emoji, but lost is the sweet and loving smile that the father gives, beaming with pride. 

    Upstox

    Upstox – Father’s Day Campaign

    Upstox financial investment brand celebrated Father’s Day with its #FirstFinancialAdvisor campaign. It shows a video of conversations between fathers and their children from childhood drama to adulthood problem-solving. But it highlights simple money-saving lessons to supportive, dynamic guides. Fathers are our first personal growth and financial educators who influence our lives and teach us how to make the right decisions, especially when it comes to finances. 

    Kotak Mahindra Life Insurance

    Kotak Mahindra Life Insurance – Father’s Day Campaign

    In 2024, Kotak Mahindra launched a digital film featuring their brand ambassador, Rajkummar Rao. It pays tribute to the essence of a father’s love and inspiration in one’s life. While a father’s love is often perceived as tough, they stand by you in every phase of life. Rajkummar Rao talks about his moments with his father and celebrates him as his first hero. 

    Zepto

    Zepto – Father’s Day Campaign

    Zepto celebrated Father’s Day with its #JustSayIt campaign that openly encouraged people to express their love and appreciation for their fathers. The campaign was a touching video that played across multiple platforms and encouraged its audience with teasers and interactive content. The idea was simple: just make sure that your father knows just how much you love and cherish him on his special day.   

      

    Bharat Matrimony

    Bharat Matrimony – Father’s Day Campaign

    Last year, Bharat Matrimony aired an advertisement for Father’s Day that brilliantly depicted the love between a father and daughter while also apologizing to all fathers. The idea for the commercial came from the observation that dads miss their daughters when they grow up, even though they want them to get married.

    It captures images of heartbroken dads during the ‘bidaai’ ceremony when the bride gets ready to move in with her new family after saying a sad goodbye to her parents.

    Some dads put up a strong front to control their emotions, while others flash a proud, teary smile. At the conclusion of the film, BharatMatrimony issues an “apology” for matching daughters with suitable life partners and for causing this heartbreaking separation.

    The Extraordinary Growth of Matrimonial Sites During Pandemic
    During the pandemic, matrimonial sites witnessed a huge surge. Learn more about the revenue and market share of Shaadi.com, Jeevansathi, and more.
    StartupTalkyPV Vyshnavi

    Dove Men+Care

    Dove Men+Care #CongratsItsADad Campaign
    Dove Men+Care – Father’s Day Campaign

    Dove Men+Care announced the debut of their #CongratsItsADad campaign in 2023, which honors fathers and the moment they become the first guardians of their children, on Father’s Day. The initiative’s execution showcased a remarkable level of agility, aligning with the brand’s continued dedication to acknowledging the life-changing impact of care. #CongratsItsADad is all about the dads who got the best Father’s Day present ever: a baby.

    The campaign included photos of new parents and encouraged everyone to recognize the care that dads and father figures provide in their lives. Dove Men+Care wasted no time turning the birthing photographs sent in by families and photographers around the nation into outdoor digital billboards. On the same day, they went up in more than 1,600 spots around New York City, including Penn Plaza and Times Square.

    Dove’s Real Beauty Campaign | Did It Go Well?
    Dove launched the ‘Real Beauty Campaign’ in 2004, an evolving marketing campaign aimed at boosting self-confidence among women and children.
    StartupTalkyAbinaya Arangarajan

    Edelweiss Mutual Fund

    Edelweiss Mutual Fund – Father’s Day Campaign

    Edelweiss Mutual Fund has released a digital film called “Chhoti chhoti kishton ne, Seench liya aaj rishton ko” in celebration of Father’s Day.

    The digital film’s goal is to make a strong point about enabling dads to live independently and with purpose in retirement while capturing the unique link between a grandpa and his grandchild.

    In the video, it was shown a middle-class family on a summer vacation to the village to stay with the boy’s grandpa. The boy is five years old. As they get ready to depart, the pair touches the old man’s feet in a traditional gesture to request his blessings. As the little boy clings to his grandpa, a touching scene unfolds.

    In a touching turn of events, the old guy politely turns down the couple’s small financial gift and instead surprises them by giving their son a larger sum of money along with some sincere wishes. As they watch this act of kindness develop, the couple is profoundly affected by the range of feelings they are experiencing. A catchy melody enhances the scene’s emotional effect as it plays in the background of the film.

    Godrej Group

    Godrej Group – Father’s Day Campaign

    A heartwarming recipe that pays tribute to fathers across the world is part of Godrej Group’s #PerfectForDadRecipe, an inspiring Father’s Day campaign. The campaign dives into deep contemplation and is sure to provoke thought. Highlighting a father’s important contributions in the kitchen, #PerfectForDadRecipe encourages diversity in new-age parenting while shattering biases and addressing stereotypes connected with parental roles. An exclusive Father’s Day dish called “The Misunderstood Dad Platter” is showcased in the advertising, which incorporates Godrej products.

    Advocating for a shift in consumer mindset away from traditional gender stereotypes, the #PerfectforDadRecipe campaign highlights the equal abilities of fathers and mothers in the home and the role of parents. Godrej Group’s Corporate Brand & Communications team and Creativeland Asia came up with the idea for #PerfectforDadRecipe to highlight the importance of fathers in raising children and making the house a home. Featuring Godrej items and a father in the kitchen, the ad taps into the many feelings and societal expectations around fatherhood.

    Godrej Success Story: Journey to become a global conglomerate
    Check out how a small security product company from India became a giant conglomerate that serves multinational markets
    StartupTalkyShalini Rath

    HDFC

    HDFC – Father’s Day Campaign

    The Father’s Day advertisement by HDFC Mutual Fund stresses the value of starting early and how even modest investments now may pay off handsomely later. Many fathers instill in their children the values of saving for the future and working hard now will pay off in the end. The company takes a page out of Dad’s playbook when it comes to saving money and promotes a similar attitude among consumers.

    Himalaya Babycare

    Himalaya BabyCare – Father’s Day Campaign

    Because of the sacrifices they make and the challenges they go through, fathers are the very first heroes in our lives. They love and protect us. However, not many parents are aware that their children look up to them as role models. An advertisement for Father’s Day that Himalaya Babycare created describes the spirit of fatherhood and encourages children of all ages to express to their fathers that they are their heroes.

    Licious

    Licious – Father’s Day Campaign

    In every household, fathers are the unofficial “meat experts,” and they are frequently the ones who are responsible for purchasing chicken and mutton. The majority of people take their obligations extremely seriously, making certain that their family can enjoy the very best that life has to offer. The moment that they are taken away from this duty against their will, there will undoubtedly be some complaints received. In an homage to fathers on Father’s Day, the meat brand Licious apologizes to fathers for relieving them of their “meat duties,” in which the fathers express their displeasure with the situation.

    Licious Success Story – Meat And Seafood Company
    Licious is a Bengaluru-based company. Licious business model is a farm-to-fork one. Know about the Licious Startup story, its Founders, Revenue, and Growth story here.
    StartupTalkyPurbalee Dutta

    Poonawalla Fincorp

    Poonawalla FinCorp – Father’s Day Campaign

    Cyrus Broacha portrays the character of Boman Naoroji, who has a crush on his red automobile, which he refers to as “Boman Ki Pyaari,” and goes to great lengths to ensure that it is in perfect shape. On the other hand, “Boman Ki Pyaari” is of secondary importance to “Boman ki Dulhaari,” which is his daughter. To raise money for his daughter’s new venture, Boman decides to sell his much-loved automobile. Thankfully, Poonawalla Fincorp comes to the rescue, and “Boman ki Pyaari” continues to maintain its relationship with Boman. This campaign is being run by the company to draw attention to the collateral-free loan product that the company provides, with the end goal of encouraging clients to make it their preferred one-stop solution. It is the unwavering support that fathers provide for their children that this brand highlights. Fathers are there for their children even when they would rather remain in the background.

    Narayana Group

    Narayana Group – Father’s Day Campaign

    The narrative of Narayana Group is about a father who is unshakable in his support of his son to assist him in achieving success. The movie praises the importance of fathers as motivators, role models, and mentors, demonstrating to children that they can inculcate values, discipline, and a desire for learning through their actions rather than just words.

    SBI Life

    SBI – Father’s Day Campaign

    The #PapaHainNaa digital film that SBI Life has created for Father’s Day depicts the journey of self-realization that a father goes through as he realizes that he has been inadvertently imparting values of perseverance and dedication in his child.

    One notion that is narrated by all of these advertisements is that behind the scenes, fathers not only put in a lot of effort to make their children’s goals come true, but they also give their children the support that they require. When they are put in a position, fathers become more emotional than mothers, even though they convey the image of being emotionless. Fathers are frequently thought of as being the person with the most difficult hearts. To put it simply, they are the engine that propels the life of every child.

    Father’s Day Gift Ideas: Unique, Useful & Heartfelt Picks from Indian Brands That Care
    This Father’s Day, discover the best Indian brands offering thoughtful gifts for dads who deserve meaningful, high-quality, and practical surprises.
    StartupTalkyMuskaan Kapoor

    FAQs

    When is Father’s Day celebrated?

    Father’s Day is celebrated annually on the third Sunday in June. This year, it is on 15th June.

    What is the Dove Men+Care campaign about?

    Dove Men+Care announced the debut of their #CongratsItsADad campaign in 2023, which honors fathers and the moment they become the first guardians of their children, on Father’s Day.

    What was Godrej’s Father’s Day campaign?

    #PerfectforDadRecipe was Godrej’s Father’s Day campaign.

  • Oldest Indian Businesses and Their Current Operations: Part III

    Welcome to part – III of our four-part series on the oldest businesses in India and their journey over the years. All these businesses have journeyed through the murky waters of both world wars and have emerged victorious. Join us as we continue giving our readers a deep insight into how these businesses have grown and enfolded newer technologies within their business operations as well as evolving internally in every facet of their organization to embrace the changing corporate scenario.

    Kirloskar Group
    Godrej Group
    Murugappa Group

    Kirloskar Group

    Group Kirloskar Group
    Founder Laxmanrao Kirloskar
    Founded 1888
    Industry Conglomerate

    Kirloskar Group
    Kirloskar Group

    The holding company, Kirloskar Brothers Ltd., was established in 1888 by Laxmanrao Kirloskar and is headquartered in Pune. It was one of the earliest industrial groups in the engineering industry in the country and the manufacturer of the country’s first modern iron plough.

    However, it was under his son Shantanurao Laxmanrao Kirloskar’s leadership that the company achieved one of the highest growth rates in the country’s history recording 32401% asset growth between 1950 and 1991. It was in the year 1974 that the Kirloskar Group began manufacturing tractors in cooperation with the German firm Deutz-Fahr, which has now ceased. The group is engaged in manufacturing centrifugal pumps, engines, compressors, screw and centrifugal chillers, lathes, and electrical equipment like electric motors, transformers, and generators. The Kirloskar Group exports its products to more than 70 countries in most of Africa, Southeast Asia, and Europe.

    Through the years, the company’s core business has gotten stronger and it has expanded its business operations foraying into various other sectors in a bid to stay relevant and successful in highly competitive and emerging markets.

    Kirloskar Ferrous Industries Ltd.

    The company was founded in 1991 to transform the high-quality pig iron and grey iron casting industry.

    Kirloskar Oil Engines Ltd.

    The company is engaged in manufacturing diesel engines and generator sets for all commercial and residential usage.

    Kirloskar Pneumatic Company Ltd.

    One of the core group companies, it was founded by Shantanurao in 1958 as the manufacturer of air compressors and pneumatic tools. It has since diversified into air-conditioning and refrigeration systems, marine HVACR, Process Gas Systems, and Hydraulic Power Transmission Machinery.

    Kirloskar Electric Company

    Established in 1946, the company first brought in the indigenous electrical manufacturing industry in India. Currently, the company makes more than 70 products under 8 different product groups that cater to core sectors like power generation, transmission and distribution, transportation, renewable energy, sugar, steel, cement, and allied industries.

    Toyota Kirloskar Motor Pvt. Ltd.

    A joint venture between Toyota Motor Corporation and Kirloskar Group, the company manufactures and sells Toyota Cars in India.

    Kirloskar Investments and Finance Ltd.

    Incorporated in the year 1983, the company has been engaged in undertaking lease, hire purchase, bill discounting and portfolio investments, and other fund-based activities.

    Kirloskar Chillers Pvt. Ltd.

    A leading player in the HVAC&R space for the past 25 years, the company designs innovative solutions for comfort and process cooling and heating applications.

    Corporate film: Kirloskar Brothers Limited

    Godrej Group

    Group Godrej Group
    Founder Ardeshir Godrej and Pirojsha Burjorji Godrej
    Founded 1897
    Industry Conglomerate

    Godrej Group
    Godrej Group

    Ardeshir Godrej and Pirojsha Burjorji Godrej founded the Godrej Group in the year 1897. The company’s core business was manufacturing locks with lever technology. In the year 1902, the company made India’s first safe backing it up with incorporating Godrej Soaps Limited in the year 1918. A little over 30 years later, the company produced India’s first indigenous typewriter.

    Over the years, the company has diversified and entered into various businesses relevant to the market and the consumer. Headquartered in Mumbai, the conglomerate successfully entered and operated businesses in sectors including real estate, consumer products, industrial engineering, home appliances, furniture, security, aerospace, infotech, and agricultural products. The Godrej group’s subsidiaries and affiliated companies include Godrej Industries, Godrej Consumer Products, Godrej Agrovet, Godrej Properties, and the private holding company Godrej & Boyce Mfg. Co. Ltd.

    Godrej Consumer Products Ltd.

    Founded in the year 2001, the company’s product repertoire includes soap, hair color, toiletries, and liquid detergents.

    Godrej Infotech Ltd.

    As the name suggests, the company is a software services and consulting company. It was, formerly, an IT division of Godrej & Boyce Mfg. Co. Ltd.

    Godrej Properties Ltd.

    The company was established in 1990 and has been instrumental in the construction of residential, commercial, and township projects.

    Godrej Agrovet

    The company is a food and agricultural conglomerate that is dedicated to improving the productivity of Indian farmers by innovating products and services that sustainably increase crop and livestock yields.

    Godrej & Boyce Mfg. Co. Ltd.

    This is the flagship company of the Godrej Group which is privately held. The company is engaged in engineering and construction projects.

    Godrej Aerospace

    The company is the sole manufacturer of liquid engines for space launch vehicles for ISRO (Indian Space Research Organisation).

    Godrej Success Story: Journey to become a global conglomerate
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    StartupTalkyShalini Rath

    Murugappa Group

    Group Murugappa Group
    Founder A. M. Murugappa Chettiar
    Founded 1900
    Industry Conglomerate

    The Murugappa Group foundation was laid by Dewan Bahadur A. M. Murugappa Chettiar when he established a money-lending and banking business in the year 1900. It was first set up in Moulmein, Burma (now Myanmar). It then spread to British Malaya, Ceylon, Dutch East Indies, and French Indo-China. The business was then moved to India in the 1930s. Over the years, the Murugappa group established many companies across various industry sectors that include abrasives, auto components, bicycles, sugar, farm inputs, fertilizers, plantations, bioproducts, and nutraceuticals.

    The Murugappa group is headquartered in Chennai and boasts 28 businesses under the group’s umbrella, 9 of which are listed on the BSE and NSE. Some of the well-known brands of the Murugappa group include BSA, Hercules, Montra, Mach City, Ballmaster, Ajax, Parry’s, Chola, Gromor, Shanthi Gears, and Paramfos.

    Carborundum Universal Ltd.

    The company was founded in 1954 and is engaged in manufacturing and developing abrasives, ceramics, refractories, aluminum oxide grains, machine tools, polymers, adhesives, and electro minerals.

    Cholamandalam Financial Holdings Ltd.

    Founded in 1949, the company’s business operations include products and services in financial services, insurance, and other allied services.

    Cholamandalam Investment & Finance Company Ltd.

    It was in the year 1978 that the company was established and as the name suggests, offers products and services in the investment and finance sectors including vehicle finance, home loans, mortgage loans, and wealth management.

    Cholamandalam MS General Insurance Company

    Founded in the year 2001, the company is a joint venture between the Murugappa Group and a Japanese insurance company Mitsui Sumitomo Insurance Group, the company’s business operations include offering general insurance to individuals.

    Coromandel International Ltd.

    The company was established in the year 1961 and is an Indian crop protection corporation. The company’s original name was Coromandel Fertilizers and it makes fertilizers, pesticides, and specialty nutrients.

    Coromandel Engineering Company Ltd.

    Established in the year 1947 as a part of the Murugappa Group, the company is engaged in the field of construction and property development.

    Eid Parry India Ltd.

    The company’s business is in the manufacturing sector making sugar and nutraceuticals. It is present in the farm inputs business that includes bio-pesticides.

    Parry Agro Industries Ltd.

    The company is one of the leading producers of CTC, Orthodox, Organic, and Green teas in the country.

    Tube Investments of India Ltd.

    Founded in the year 1959, the company is an engineering and manufacturing business that specializes in bicycles, metal-formed products, and chains.

    With many other businesses operating successfully under its parent umbrella, Murugappa Holdings, the group is currently led by MM Murugappan, Executive Chairman.

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    FAQs

    Who is the founder of Kirloskar Group?

    Kirloskar Brothers Ltd. was established in 1888 by Laxmanrao Kirloskar and is headquartered in Pune.

    Name the subsidiaries of the Godrej group.

    The Godrej group’s subsidiaries and affiliated companies include Godrej Industries, Godrej Consumer Products, Godrej Agrovet, Godrej Properties, and the private holding company Godrej & Boyce Mfg. Co. Ltd.

    Who founded Murugappa Group?

    The Murugappa Group foundation was laid by Dewan Bahadur A. M. Murugappa Chettiar when he established a money-lending and banking business in the year 1900.

  • List of Brands Endorsed By Aamir Khan

    The most effective way to market a company, its products and services is having a brand ambassador. The brand ambassador must portray all the brand values that the company stands for, endorse the company to the fullest ability and help boost consumer sales. An actor that has global fan following for many years is Aamir Khan, as he was also described as the biggest movie star in the world by Newsweek.

    Aamir Khan, born as Mohammed Aamir Hussain Khan, is a prominent Indian actor, director, filmmaker, along with being the host of a popular television talk show host. The actor has won numerous awards and accolades such as Filmfare awards, National Film Awards, AACTA award and has also been awarded the Padma Shri and Padma Bhushan by the Government of India.

    For many years, Aamir Khan has been listed in the 500 Most Influential Muslims Of The World. The actor is known for his work in movies like Raja Hindustani, Fanaa, Sarfarosh, Lagaan, Taare Zameen Par, Rang De Basanti, PK, Dangal, 3 Idiots, Ghajini, etc. Apart from his acting career, Aamir has also created and hosted the television talk show Satyamev Jayate which became popular for highlighting sensitive social issues in India and occasionally influencing the Indian government.

    The actor’s work as a social reformer, tackling issues ranging from poverty and education to abuse and discrimination, made him appear on the list of Time’s 100 most influential people in the world. Aamir Khan is always in demand by the advertisers and is known to charge over Rs. 5 to Rs. 7 crore for each endorsements.

    The net worth of the actor was last reported to be $225 million in 2021, while the brand value of Aamir was estimated to be $24.9 million in 2020. Some of the brands endorsed by Aamir Khan are Coca-Cola, Samsung, Tata Sky, Snapdeal, Vivo, UNICEF, “Athithi Devo Bhavah”, Godrej, Datsun, Titan Watches, Etisalat mobile, Vedantu, PhonePe, CEAT Limited, Starplus, Walkaroo among others.

    PharmEasy
    Vivo India
    Snapdeal
    Vedantu
    Godrej Group
    Datsun
    Samsung Electronics
    TataSky
    PhonePe
    Starplus
    Walkaroo

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    Here is a List of brands that the celebrity film star Aamir Khan is associated with:

    PharmEasy

    Aamir Khan, as the PharmEasy brand ambassador, launched a campaign on April 1, 2022, where the celebrated actor endorsed the Indian pharmacy company across different platforms. #GharBaitheBaitheTakeItEasy is the name of the campaign of which Aamir is a part.

    Vivo India

    Vivo is a Chinese tech company that has headquarters based in Dongguan, Guangdong. The company is a subsidiary of BBK Electronics and designs & develops many well-known smartphones, smartphone accessories, software, and online services. Vivo is an independent company and develops its own products as it has its own R&D centres in China and over 10,000 employees.

    The company is currently the third largest mobile brand in India with over 10% of the market share. Vivo is behind companies like Xiaomi and Samsung but is ahead of Oppo and Lenovo in terms of market rating. The company signed Aamir Khan as its brand ambassador in 2018.

    Kenny Zeng, Vivo India’s CMO said, “The company is thrilled about the upcoming possibilities that our partnership with one of the world’s biggest superstars, Aamir Khan, will open up in the country.” He also added that with the help of the actor the company to explore newer avenues to reach customers as it scripts its future growth strategy in India.

    Snapdeal

    Snapdeal is an Indian e-commerce company that has its headquarters in New Delhi. The company was found in 2010 by Kunal Bahl and Rohit Bansal. Snapdeal is known to be the country’s largest online marketplace, with over 60 million plus products from 800 different categories from regional, national and international brands and retailers.

    The company has more than 300,000 and delivers to over 6000 plus cities and towns in India. Snapdeal signed Aamir Khan as its brand ambassador for a year and was a part of the company’s multimedia campaign. In the commercial sector, the actor can be seen encouraging entrepreneurship in the country by asking more sellers to list and sell on Snapdeal.

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    Vedantu

    Vedantu is an Indian Ed-tech company, the popular platform allows its teachers to tutor the students online using a real time virtual learning environment named WAVE an in-house built technology. The app operates on a marketplace model for teachers where students can browse, discover and choose to learn from an online teacher.

    The Bengaluru-headquartered company was launched in 2014 and was founded by Vamsi Krishna, Pulkit Jain, Saurabh Saxena, and Anand Prakash. The company signed Aamir Khan as its brand ambassador and has since then been a part of its multimedia ad campaign that showcases the pros of the platform.

    Shivani Suri, the CMO of Vedantu said, “The campaign is focused on reaching out to parents and addressing their valid concerns with respect to online learning through a series of very relatable commercials, which will resonate with them.” She also added that Aamir Khan as a brand ambassador perfectly embodies the role of an involved parent while bringing his own charm to the character.

    Godrej Group

    Godrej Group is one of India’s most-trusted multinational conglomerates that has its headquarters in Mumbai, Maharashtra. The company was founded in 1897 and is currently in sectors such as real estate, consumer products, industrial engineering, appliances, furniture, security, and even agricultural products.

    Some of its well-known subsidiaries are Godrej Industries, Godrej Consumer Products, Godrej Agrovet, Godrej Properties, and Godrej & Boyce. Godrej has also been changing and redefining the marketplace with its innovative ideas and this has also been reflected in its marketing and branding strategies. This is why the company signed Aamir Khan in 2018.

    Since then, the actor is the face of its Har Idea Se Zindagi Muskuraye / Ideas that make life brighter ad campaigns. In an interview, Aamir said, “Godrej is a company which has always stood for the highest in quality and dependability, along with being one of the most modern and innovative brands, constantly ahead of the pack.” He also added that he loved the creative idea of this campaign, it is challenging and full of fun and humor.

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    Datsun

    Datsun is a popular automotive brand that is owned by Nissan that started production in 1931. The company is well known for its high-quality yet low-cost vehicles manufactured especially for the upcoming markets. A few of the popular models are 510, Fairlady roadsters, and the Z and ZX coupés.

    Datsun started selling its vehicles in countries like Indonesia, Russia, India, Nepal, and South Africa in 2014. The company also has built a Renault-Nissan plant in Chennai. Datsun India signed Aamir Khan as its brand ambassador in 2020, the actor is featured in some of the multimedia ads of the ‘ExperienceChange’ campaign.

    Commenting on the decision to make Aamir its brand ambassador, Thomas Kuehl, the president of Nissan India operations said that, the actor advocates the bold and fearless attitude of the new generation who strive for excellence and embodies the spirit of Datsun. We are proud to have the actor onboard and be the face of our new campaign.

    Samsung Electronics

    Samsung Group is a South Korean multinational company that has its headquarters in Samsung town, Seoul. The company became a conglomerate after it diversified into areas like food processing, textiles, insurance, securities, and retail. As of 2020, the company has the 8th highest global brand value.

    The company entered the electronic industry in the late 1960s and since then has kept growing consistently becoming the world’s largest manufacturer of mobile phones, television, and smartphones by 2021. Samsung Electronics account for 70% of the group revenue in 2012 thanks to its successful Galaxy series.

    Samsung Electronics is currently available in 74 countries and has over 290,000 employees making it the world’s second-largest technology company by revenue. Samsung India made Aamir Khan as its brand ambassador for its smartphones back in 2008.

    Commenting on the deal, H.B Lee the president and CEO of Samsung South West said that, “The Samsung brand stands for qualities of innovation, change, discovery, self-expression and excellence in performance. And these very same qualities are epitomised by Aamir Khan, whose quality and depth of work as well as versatility as an actor have made him a much loved and respected actor in India today. We are indeed very proud and privileged to have him as our brand ambassador.”

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    TataSky

    TataSky is the largest Indian Direct broadcast satellite service provider in the country. The company uses MPEG-4 digital compression technology and transmits using INSAT-4A and GSAT-10 satellites. TataSky is a joint venture between the Tata Group and the 21stCentury Fox which is owned by Walt Disney Company.

    The company currently offers more than 600 channels which include 495 SD and 99 HD channels and services along with other active services to its customers. TataSky made Aamir Khan its brand ambassador in 2008, and since then the actor has been featured in all TataSky brand and product communication, including advertisements on TV, print, and radio.

    Vikram Kaushik, the CEO and Managing Director of TataSky said that the actor perfectly fits the brand as our brand ambassador and will be instrumental in communicating the benefits of TataSky to consumers across the country.

    PhonePe

    PhonePe is one of the top Indian Fintech companies known for digital payments and financial services applications. The company has its headquarters in Bengaluru, Karnataka, and was founded by Sameer Nigam, Rahul Chari, and Burzin Engineer in 2015.

    The app offers services such as sending and receiving money, recharging mobile, DTH, data cards, making utility payments, paying at shops, investing in tax-saving funds, liquid Funds, buying insurance, and mutual funds made accessible in 11 different Indian languages. It also provides additional services such as booking Ola rides, paying for Redbus tickets, and even booking flights and hotels on Goibibo.

    PhonePe currently has more than offline and online merchant outlets across 500 cities in India allowing its customer to use the app for food, travel, groceries, medicines, movie tickets, etc. The company currently has more than 280 million users and also launched the PhonePe ATM in 2020. PhonePe signed Aamir Khan along with Alia Bhatt as its brand ambassador in 2019.

    Since then, the two actors have appeared in many multimedia ad campaigns, showcasing a skeptical Aamir Khan gradually getting convinced by Alia Bhatt to become a PhonePe customer.

    The six commercials with two actors showcase a storyline, where a skeptical Aamir Khan can be seen gradually getting convinced by Alia Bhatt to become a PhonePe customer. These ads have only one objective, which is to introduce digital payments, and explain the benefits, ease of use, and safety.

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    Starplus

    Starplus is a popular Indian entertainment television channel that is owned by Star India which is a subsidiary of Walt Disney. The network has programs in genres such as family dramas, comedies, youth-oriented reality shows, and television films. The channel was in 1991 and was initially an English language entertainment channel that broadcasted international shows from the US, UK, Australia, New Zealand, etc.

    After the introduction of Star World, becoming the network’s English-language counterpart channel, Starplus became the Hindi language in 2000 and is currently one of the top channels in India.

    In 2016, the channel made a campaign with many thought-provoking ads and programs with the tagline Nayi Soch which means new thinking, in order to inspire social change. Star plus signed Aamir Khan to be the face of the campaign and the actor has since then appeared in many commercials of the popular Nayi Soch campaign.

    Walkaroo

    Walkaroo is an Indian footwear brand that belongs to the U4ic International, a VKC group subsidiary. Over the past five eras, the brand has grown tremendously because of its marketing strategy which encompasses retail and e-commerce. Walkaroo currently has four company-owned and franchise stores in South Indian states and is also planning to extend into the northern states.

    The brand was launched in 2013 and originally catered to the footwear space with made-in-house sports sandals, but later expanded its product portfolio with Flip-flops, casual shoes, sandals and loafers at affordable process.

    The company announced Aamir Khan as the brand ambassador for Walkaroo in 2019, the actor has been featured in a multi-media campaign known as “Be Restless” in order to reach a younger target audience. In an interview, Aamir Khan said, he is thrilled to be a part of Walkaroo’s journey of making youth across India move ahead confidently and comfortably.

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    Conclusion

    Aamir Khan is fondly called Mr Perfectionist in the industry as the actor quality over quality and also only endorses one brand at a time. The actor has spent over three decades in the film industry and is known not only for his movies, but also for his brand associations. Aamir Khan has proudly in some of the most iconic television commercials endorsing brands.

    As a social reformer, Aamir has also endorsed meaningful campaigns like “Athithi Devo Bhavah”, UNICEF to promote child nutrition, the IEC campaign to raise awareness about malnutrition, and Starplus’s Nayi Soch to inspire social change. But besides that, the actor is known to be highly selective in the big commercial brands that he endorses. Currently, many new brands are approaching the actor to rope him in as their brand ambassadors in order to attract audiences of all age groups.

    FAQs

    Who is Aamir Khan?

    Aamir Khan born as Mohammed Aamir Hussain Khan is one of the most popular Indian actor, director, filmmaker, and also a television talk show host.

    What is the brand value of Aamir Khan?

    The brand value of Aamir Khan was over $24.9 million in 2020.

    What are the brands endorsed by Aamir Khan?

    The main brands endorsed by Aamir Khan are Walkaroo, Starplus, PhonePe, TataSky, Samsung Mobiles, Godrej Group, Datsun, Vedantu, Snapdeal, PharmEasy, Vivo, etc.

    How much does Aamir Khan charge for brand endorsement?

    Aamir Khan charges over Rs. 5 to Rs. 7 crores for each endorsement.

    What is the net worth of Aamir Khan?

    The net worth of Aamir Khan is estimated to be $225 million in 2021.

    Which government organisation selected Aamir Khan as its brand ambassador in 2012?

    Aamir Khan was chosen by the Ministry of Women and Child Development, to be the face of the movement in 2012.

  • List Of All The Subsidiaries Of The Godrej Group

    Godrej is known to be a pioneer in many products that we use in our daily life. Godrej Group is an Indian Conglomerate company that is owned by the popular Godrej Family. The main founders of Godrej is Ardeshir Godrej and Pirojsha Burjorji Godrej, establishing the company 1897. Godrej has makes products in various sectors such as consumer products, FMCG, industrial engineering, appliances, furniture, security, real estate, agricultural products and more. Godrej is known to have more than 500 million Indian customers with over 10 million turnover in 2020.

    Godrej is one of the oldest brands in India and has loyal customers from more than a hundred years The most popular subsidiaries and acquired companies are Godrej Industries, Godrej Consumer products, Godrej Agrovat, Godrej and Boyce and Godrej Properties. More than 20% of its business is done overseas because it is present in more than 60 countries. The headquarters of Godrej is based in Mumbai, Maharashtra. It has more than 1.1 billion consumers globally. The company trusts have 23% holding of Godrej, are known to invest in the sectors of environment, health and education.

    The Godrej Group has huge footprint that extends beyond the earth because its engines now give power to many of India’s space missions. Godrej is one the most trusted brands in India and is supporter of the World Wide Fund in India and has helped develop an ecofriendly business in the town of Vikhroli in Mumbai. The Godrej Group is broadly divided into two major well-known companies which work independently: Godrej Industries and Godrej & Boyce.

    A Brief History on Godrej Group
    Top 6 subsidiaries of Godrej
    Frequently Asked Questions
    Conclusion

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    A Brief History on Godrej Group

    Godrej was originally established in 1897 by the brothers Ardeshir Godrej and Pirojsha Burjorji Godrej from the well-known Godrej Family line. Ardeshir Godrej was originally a lawyer who went on to give up the profession to practice lock making. The company then becomes big after Godrej introduces the first ever lock with lever technology in India. In 1902, Godrej manufactures the first Indian safe and by 1920 starts its own soap company using only vegetable oil which gives the company all the more boost. By 1955 the company had started producing its own typewriter which at that time became popular.

    The company kept growing for the next twenty years with inclusion of trucks, the Godrej Agrovet limited, etc. Godrej got its first subsidiary the Godrej Properties limited in 1988 and became the first company from India to introduce PUF or polyurethane form. In 1994, the company acquired Transelektra, formed an alliance with Sara Lee USA and renamed Translektra to Sara Lee USA. The Godrej Soaps was renamed as the Godrej Industries Ltd in 2001. In 2013, the company introduced Godrej global solution limited which offered BPO solution.

    The History of Godrej Group

    The company merged its food business with Godrej Tea and renamed it to Godrej Beverages & Foods limited. Godrej also launched FreeG which is the county’s first non-web based mobile browsing experience in 2014. The most recent advancement of the company was in 2020, when it started the Godrej Housing Finance in order to provide affordable home loans. One of the main contribution of Godrej is the refrigerator that the company without any CFC (Chlorofluorocarbon), HFC (Hydro fluorocarbons) and HCFC (Hydro Chlorofluorocarbons).

    The success of the company is because of the mergers, its subsidiaries and acquisitions and recent joint ventures which are cleverly chosen by the company. Another person who has helped the company grow to new heights is Adi Burjorji Godrej. Under his guidance the company emerged as a FMCG market and turned the then ₹10 crore turnover to $5 billion conglomerate. He expanded the company in Zambia, Senegal and Kenya with the acquisitions of their personal care companies.

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    Top 6 subsidiaries of Godrej

    Godrej Industries Limited

    Godrej Industries Limited is a one the biggest and number one manufacturer of various different chemicals that are used in over two dozen companies. The headquarters of Godrej is located in Mumbai, Maharashtra. The company is also known to manufacture edible oils, fatty oils, Glycerin, fatty alcohols, vanaspati and other bakery fats. The company was known as Godrej Soaps until 2001, after which the company split into two big corporate companies called Godrej Consumer Products and Godrej Industries. The company is well equipped to deliver the products which are superior quality at competitive prices.

    Godrej Industries
    Godrej Industries

    Godrej Industries is interested in many sectors such as consumer goods, real estate, agriculture, chemicals and financial services which has been successful because of its subsidiaries and associate companies across 18 countries. Besides that the company also works under four divisions which are Corporate Finance, corporate HR, Corporate Audit and Assurance, Research and development. Godrej industries have two manufacturing plants in Valia (Gujarat) and in Vikroli, (Mumbai). Its international quality products are exported to more than 40 countries in North and South America, Asia, Europe, Australia and Africa.

    The companies further has its own subsidiaries which are:

    • Godrej Agrovet
    • Godrej Oil Palm Limited
    • Godrej International Limited
    • Godrej Realty Private LTD
    • Godrej Investment Pvt. Ltd
    • Godrej Remote Services Limited

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    Godrej Agrovet Limited

    The company is a sector that is dedicated for animal feed, agriculture and agribusiness. Agrovet is the market leader when it comes to poultry, processing, and animal feed and oil palm plantations. The company is also the largest oil palm developers in the country. It has oil plantation is states like Telangana, Andhra Pradesh, Karnataka, Tamilnadu, Goa, Maharashtra, Orissa and Mizoram.  It had four automated plants in cities like Bengaluru, Kharagpur, Baramati and Erode in order to reach the demand of the ever growing market of animal feed. The company is also well known for animal feed and poultry in Bangladesh.

    The company also has a history of joint ventures with companies like Tyson foods from America, through which it manufactured and marketed packed and processed poultry and other vegetarian products. One of the most well-known brands of this is the Yummiez and Good Chicken. It also is a key player in the Agri inputs business as it has come up with new agro chemicals and has a strong market share amongst the plant growth promoters and soil conditioners. Godrej Agrovet has over 300 employees with a network of 10,000 rural distributors in various industries.

    All about the Godrej & Boyce company

    Godrej and Boyce

    Godrej and Boyce is a flagship company of the Godrej group company that manufactures products like locks, refrigerators, washing machine, air conditioners, home security system, furniture and safes and products for institutions like furniture for offices, audio visual products, security products, beverage vending machine, etc. and industrial products like process equipment, industrial storage products, and precision equipment. The company is headquarters Pirojshanagar, at Vikhroli in Mumbai. G&B has so far filed for over 209 patents and has been granted 77.

    The turnover of Godrej and Boyce is Rs 11,000 crore in 2020, its employees are more than 14,000. The G&B is present in over 10 different industries like complex engineering solutions to consumer goods like appliances, furniture and security solutions. The products of Godrej and Boyce are also sold in countries like Europe, US, Middle East, Africa and South East Asia. Over 616 million Indian are known to use the company’s products. The G&B have been constantly innovating from the past 123 years and have managed to provide us with new products, solutions, fulfilling aspirations of their customers and helped them lead a secured life.

    The main subsidiaries and acquisitions of the company are:

    • Godrej Infotech
    • Godrej Interio
    • Godrej Efacec Automation and Robotics Ltd
    • Godrej Presicion engineering
    • Godrej Security solutions
    • Godrej Storage Solutions

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    Godrej Infotech Limited

    Godrej Infotech Limited, a subsidiary of Godrej and Boyce which is one of the main subsidiaries of the Godrej Group. This company had already started in 1897 and was initially the High tech engineering department under the consumer products and then became thee IT sector of Godrej and Boyce. Godrej Infotech is mostly known for its software services and consulting and became a separate company only after April 1999. The company headquarters is located in Mumbai, Maharashtra.

    Godrej has a 15 year partnership with Infor Partner Network, in order to sell wider range of products in countries like UAE, Saudi Arabia, Oman, Qatar and Bahrain. It so far has received many certification for Analysis, Design, Coding, Testing, Delivery and maintenance of commercial application software, ERP consultancy and facilities management services. They also provide its employees with constant training to help develop their skills and to get professional excellence.

    Godrej InfoTech is known to have a dedicated team that is experts in providing business and tech solutions for the projects, real estate, construction, oil and gas. The company has so far worked with over 200 industry customers and has manufactured chemicals, automotive, machine equipment, metal fabrication, heavy engineering, printing and publishing, Food and beverage and textiles. The company also provides various services from Business process, consulting, infrastructure management, implementation and global rollout, application support and maintenance, mobile development and training.

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    Godrej Consumer Products

    Godrej Consumer Products is one the most leading company that manufactures consumers and personal care products. The company’s total sales is Rs. 10,314 Crore while the market capitalization id Rs. 72,080 Crore. The company is headquartered in Mumbai Maharashtra. Godrej Consumer Products include soaps, hair colourants, toiletries, Air freshener and liquid detergent. The company owns popular brands such as Cinthol, Godrej no 1, Godrej Shikakai, Godrej hair dye, Renew, Ezee, etc. IT has manufacturing firm across India like Malanpur (Madhya Pradesh), Guwahati (Assam), Baddi (Himachal Pradesh), Pondicherry, Chennai and even in Sikkim.

    Few of its international acquisitions include Keyline Brands limited from UK in 2005, Rapidol Limited in 2006, Godrej Global Middle East in 2007, Argencos in Argentina, Cosmetica Nacional from Chile and Frika hair from South Africa in 2015. The company was ranked 6th in the Best Employers Study conducted by Hewitt Associate and Economic Times, it also considered to be the 9th greatest place to work according to Great Places To Work survey. The company became even bigger in 2010, with its acquisition of Sara Lee Corp. Godrej Sara Lee is now open of the leading household insecticide player in India with brands like Good Knight and Hit.

    The consumer goods by Godrej consumer products
    The consumer goods by Godrej Consumer Products

    Godrej Properties Limited

    Godrej Properties is the real estate sector of the Godrej Group. The company’s headquarters is based in Mumbai, Maharashtra. The company was established in 1990 under Adi Godrej. Godrej properties is currently working on upcoming projects on over 89.7 Million square feet of land. The company is so big that it is also listed on the Bombay Stock Exchange (BSE) and the National stock exchange (NSE). It currently operates in cities like Chandigarh, Bangalore, Chennai, Mangalore, Kochi, Ahmedabad, Nagpur, Mumbai, Kolkata and Pune.

    The company has so far brought over many innovations, sustainability and excellence to the real estate industry. The total sales of the company is Rs. 2,817 crore, while its market capitalization is up to Rs. 32,259 crore. Until now, the company was awarded with  over 250 awards and recognition such as The Most Trusted Real Estate Brand in 2019, The Real Estate Company Of The Year in 2019 as well and The Economic Times Best Real Estate Brand of 2018. The company has a 123 year long legacy of providing its customers with cutting edge design and technology.

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    Frequently Asked Questions

    What are the top 6 subsidiaries of Godrej Group?

    • Godrej Properties Limited
    • Godrej Agrovet Limited
    • Godrej Infotech Limited
    • Godrej Consumer Products
    • Godrej and Boyce
    • Godrej Industries Limited

    Where is the headquarter of the Godrej Group?

    The headquarter of the Godrej Group is in Mumbai, Maharashtra.

    What are the subsidiaries of Godrej Industries?

    • Godrej Agrovet
    • Godrej Oil Palm Limited
    • Godrej International Limited
    • Godrej Realty Private LTD
    • Godrej Investment Pvt. Ltd

    What are the two other subsidiaries of Godrej and Boyce?

    They are Godrej Aerospace and Godrej Precision Engineering.

    How many customers does Godrej Group have?

    Godrej is known to have more than 500 million Indian customers with over 10 million turnover in 2020.

    Conclusion

    Godrej Group is an India conglomerate that offers various products in countless categories. With a revenue of more than 4.1 million US dollars, the company is growing at a fast pace. In India, Godrej is one of the oldest and the most trusted brand because of the quality of products is offers. Over past 120+ years Godrej has expanded to over 60 countries and ensures that their customers buy their products wherever they go. The company has over 500 million and is continuing to expand the horizon internationally. The success of the company is because of strategic acquisitions and subsidiaries that the company has accumulated over the years.