Tag: Gifting startups

Top 8 Best Platforms to Sell Gifts This Valentine’s Day 2025
February is often termed the month of love for obvious reasons, and that is Valentine’s Day. Honestly, Valentine’s Day is not less than a festival in the world; people buy gifts for their significant other and profess their love and care to them with those gifts.

Every year, the market for Valentine’s Day gifts experiences a steep rise. Be it chocolates, plushies, or handmade personalized gifts, they always find their way to the customer’s heart in the month of love. They have a level of value that is indescribable, and that is why they are turning into one of the best gift items in the industry.

For most people, looking for the perfect Valentine’s Day gift can be exciting and confusing as well; the trend of giving handmade personalized gifts has been in for a couple of years, and till now, it has not died down and seems to be going quite strong.

People prefer to provide handmade gifts to their partners, especially on V-Day. So, for those who are into making them, you can sell them online, which is quite a good idea. In this article, we will talk about some of the best platforms where you can sell handmade gifts this Valentine. So, let’s take a look.

“The more value you give, the more you get to sell.”
Etsy

Etsy – Best Gifting Platforms

One of the most popular c-commerce platforms where you can sell your handmade gift items is Etsy. Any kind of handmade product like clothes, jewellery, artwork, bags, and vintage items can be found here. The E-commerce platform consists of over 81.9 million buyers and over 4.1 million sellers.

Benefits of Selling on Etsy
- The first and foremost benefit is that you don’t have to build a website, which is quite a costly and long procedure. You can set up your online retail store here at a minimal cost and start selling your gift products.
- It is easy to update your products on the website whenever you feel like making a change.
- As mentioned before, with over 81.9 million buyers, the number of customers you can get for your products is huge. If you start your own website, it may take a lot of time, but with Etsy, if your product is good, then you just have to focus on your customers.
- It is good for people who are just starting their online business; it gives them an idea of how an online store works, and with time, they can also start their own website later.
Amazon Handmade

Amazon Handmade – Best Gifting Platforms

There is hardly anyone who is not aware of one of the biggest e-commerce platforms in the world, Amazon. Now, you can sell your handmade products on their site Amazon Handmade. It was a direct competitor of the E-commerce site Etsy.

Benefits of Selling in Amazon Handmade
- When it is the biggest online e-commerce site, then the chances of your products getting noticed are inevitable. So, Amazon Handmade, a handmade gifts website, can be good for you to sell Valentine’s gifts.
- It is a well-established brand that knows what it’s doing; it doesn’t change its algorithm much. So, while selling your products here, you won’t be experiencing a sudden drop in your traffic that may lead to a decrease in your sales.
- You have to fill out an application that assures your authenticity and ensures that the products you’re selling are actually made by you.
How to Sell on Amazon Handmade

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Craftsvilla

Craftsvilla – Best Gifting Platforms

This website is known for selling unique gifts, so if your products are unique and handmade, then it is the perfect place for you. Sarees, vintage handmade house decors, or jewellery, you can sell these here. Craftsvilla is also said to be the largest online ethnic store in India.

Benefits of Selling in Craftsvilla
- Your products get exposure to the international market.
- You can showcase your local culture and tradition by selling handmade products and, thus, promoting them as well.
- The process of selling the product is easier, and it is perfect for those who want to sell unique products and also want attention from the customers online.
iCraft

iCraft – Best Gifting Platforms

Another platform where you sell your handmade products, this platform mostly focuses on ethnic jewellery, accessories, and woollen items. All of these have to be handmade as they strictly want the platform to be a household name for handmade products. It’s also one of the best gifting platforms, offering a curated selection of unique, artisan-made items perfect for any occasion.

Benefits of Selling in iCraft
- A huge number of audience to whom you can cater to.
- Enjoy all the profits from your sale; no commission has to be given.
E-Commerce as Percentage of Total Retail Sales Worldwide

AuthIndia

Authindia – Best Gifting Platforms

If you want to sell pure Artwork and handicrafts, AuthIndia is the perfect place for you. Plus, gifting someone any kind of artwork seems classy and favorable. You can sell your products worldwide through this website, an online gifting platform.

Benefits of Selling in AuthIndia
- No charges are required for registration on this website, plus all the profits that you earn are only yours; you don’t need to give out a commission or any extra payments.
- GST is not mandatory; the pricing of your products is fixed only by you.
- The website offers you advertisement space, where you can place your product’s ad. This way, you also get to increase the number of your potential customers.
The India Craft House

The India Craft House – Best Gifting Platforms

“A social enterprise. An authentic platform for pure craft,” says The India Craft House. The digital platform boasts of listing some of the world’s oldest and most intricate craft forms. Starting around ten years from now, The India Craft House lists pure, authentic craft sourced from artisans across India. This way, it curates a unique selection of traditional arts and crafts as beautiful and contemporary gift shop items that can be bought by people worldwide on Valentine’s Day or any other occasion for lovers and friends.

Benefits of Selling in The India Craft House
- The website allows the artisans and craftsmen to just contact the website.
- If you are an artisan or working on behalf of an NGO, a social enterprise or an organization that supports artisans and the creation of handcrafted products, then there are special benefits.
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Facebook Marketplace

Facebook Marketplace – Best Gifting Platforms

Launched in October 2016, Facebook created the Facebook Marketplace to entice individuals to engage in buying and selling activities within its communities. An impressive aspect of the Marketplace is that Facebook offers support to small business owners by waiving any listing fees. Setting up a business on Facebook Marketplace doesn’t require prior eCommerce experience. Additionally, Facebook has partnered with online selling platforms like Shopify to facilitate the presence of online sellers on the Marketplace. While there are no listing fees, sellers must adhere to specific criteria and guidelines set forth by Facebook.

Benefits of Selling in Facebook Marketplace
- It’s free to create listings on Marketplace, so it’s easy to get started selling. The only fees are if you purchase optional promoted listings.
- Facebook handles payments, so you don’t have to build your own checkout system. You can also ship items directly through Marketplace.
- You can message buyers directly within Marketplace and coordinate sales seamlessly.
Pepperfry

Pepperfry – Best Gifting Platforms

Sell your home decor and furniture on Pepperfry to reach home lovers. Use the seller dashboard to track sales, see real-time insights, and improve your strategy. Maintain high product quality with Pepperfry’s strict quality checks and verification process.

Benefits of Selling in Pepperfry

Selling on Pepperfry offers several benefits:
1. Wide Customer Reach: Access a large audience of home decor and furniture buyers.
2. Easy Seller Dashboard: Track sales, get real-time insights, and improve your business.
3. Quality Assurance: Gain customer trust with Pepperfry’s strict quality checks.
4. Marketing Support: Benefit from Pepperfry’s promotions and advertising.
5. Logistics Assistance: Get help with shipping and delivery to customers.
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Conclusion

Valentine’s Day is a perfect occasion for the personalized gift industry in India, as it thrives in February. The gift industry experiences a huge boom in Valentine’s week.

The above websites are some of the E-commerce sites that help people who want to indulge themselves in the handmade gift industry and make a way for all the producers to find their designated place to engage with their potential customers and provide them with the product they need.

FAQs

What sells most on Valentine’s Day?

The most popular products on Valentine’s Day are jewellery, flowers, clothing, and candy.

How can I sell Valentine’s products?

Sell something unique, create personalized gifts, and make sure your website is visible on search results on Valentine’s Day.

What should you dropship on Valentine’s Day?

You should dropship Rose Flower Bears, Valentine’s Day Inflatables, Valentine’s Day Greeting Card, and Valentine’s Day Candles.

How to sell gift items online?

Utilize e-commerce platforms like Shopify for easy setup and leverage social media for targeted marketing to reach potential buyers for your gift items online.

Which are the best gifting platforms in India?

Some of the best gifting platforms in India include Ferns N Petals and Archies Online, offering a wide range of gifts for various occasions with nationwide delivery.

How to start gift shop business?
1. Research your target market and source unique, appealing products.
2. Establish an online or physical storefront and promote your offerings through marketing and networking.
February 11, 2025
How to Start a Successful Online Gifting Business in 2025
The internet has given us many possibilities. You can buy or sell products online. Many studies suggest that the gifting industry in India is growing rapidly which is a combination of traditional celebrations and the increasing popularity of personalized and creative gifts for all occasions.

If you are thinking of starting an online gifting business, then this is a profitable business. By starting an online gifting business, you can show that you appreciate your customers’ support, help them celebrate important events, and yield an effective way to remind them about your brand. The gifting business in India is booming, which is boosted by growing demand for personalized, and occasion-specific gifts across various festivals and events.

In this article, learn how to start a gifting business:

Know Your Niche
Have Your Own Physical Store
Know Which Audience to Target
Craft and Implement a Winning Marketing Plan
Choose the Right Supplier
Choose Your E-commerce Platform or Marketplace
Optimize Your Website for SEO
Packaging and Shipping
Know Your Competitors
Have a Social Media Presence
Providing Robust Customer Service

Know Your Niche

The foremost thing in starting a gift business is to find the niche, which is knowing what type of consumer base and type of gifts you want to sell. This is like your ultimate decision as an entrepreneur.

You should research what the customers are usually looking for when they are searching on the internet. The gift which they are looking for must be unique and is not available in the market or any other retail store.

Knowing the niche of your market can help you build a base for reliable customers and expand your product range with products that align with your brand.

The different online gift business ideas are as follows:
- Handmade gifts or cards
- Seasonal gifts
- Souvenirs
- Personalized gifts
- Novelty items
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Have Your Own Physical Store

Starting a Gifting Business – Have Your Own Physical Store

This is one of the significant roles whenever you start a gifting business. It goes the same for an online business. The area of business is crucial because it helps you determine an assurance that customers can quickly get access to your store first.

Location can help you deliver the best customer service with the help of a website. It is also important that you have a website of your own along with selling on other marketplaces such as Amazon, Flipkart, or eBay. Selling your products on these hosted platforms would not give you the liberty to make any changes.

Know Which Audience to Target

Before starting an online gifting business, it is recommended to know who will be your target audience. Think of the age group and the type of gifts you are going to sell. Think of who among them will buy your gift items. Knowing the target audience can give you a wider view and help make your gift items sell fast.

Craft and Implement a Winning Marketing Plan

Starting a successful gifting business involves crafting and implementing a winning marketing plan. This plan should encompass strategies for product promotion, customer acquisition, and brand building. It includes steps such as identifying your target audience, creating compelling product listings, optimizing your website for search engines, leveraging social media, and utilizing email marketing to engage and retain customers. A well-executed marketing plan is essential for attracting potential buyers, converting them into customers, and building a loyal customer base for your online gift business.

Choose the Right Supplier

Starting a Gifting Business – Choose the Right Supplier

After setting up your website domain name, location, and whom to target, the next step in starting a gifting business is to find an appropriate supplier for your items. There are various suppliers available in the market today, like IndiaMart.com, Alibaba, and others. Suppliers can help you with all the right things, like taking care of your inventory, shipping, and packaging costs.

Optimize Your Website for SEO

Once you have a website, optimizing the site can improve your search ranking. Search engine optimization is the key to getting your website first on the Google page. Having a good strategy and keyword usage will help you drive a lot of traffic and customer engagement, which is important to determine a good website.

Packaging and Shipping

For packaging and shipping, consider using stylish or creative gift wrapping, like custom boxes, ribbons, or personalized wrapping, to make your products more special. Choose trusted shipping partners to ensure fast and safe delivery, and offer different options like standard or express shipping with clear delivery times. If you plan to ship worldwide, provide international shipping options but remember to factor in customs fees and taxes.

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Choose Your E-commerce Platform or Marketplace

Choosing where to sell your products is one of the most important decisions when starting a gifting business. You have two main options: eCommerce platforms or marketplaces.

eCommerce platforms are websites where only you sell your products, like your own online store. Marketplaces, on the other hand, are websites where many sellers list their products, like Shopify or Etsy, where customers can shop from different vendors.

Before deciding where to sell, it’s important to check if the platform charges a monthly fee, as this could affect your product prices later on.

Know Your Competitors

It is obvious to have competition whenever you enter the business world. The gift industry is a common type of business. Therefore, you enter a monopoly market. To keep up with the competition, you must know everything about your rivals. Having a good knowledge of your competitor’s strengths and weaknesses can help you improve your services. Try to ideate unique gifting business ideas to stand out from the competitors.

Observing the categories of products and their business strategies can help you identify and implement better ideas for your customers. Besides getting an overall idea of how to enhance your services, you can also add different products. This will allow you to be creative and innovative to develop unique gifting ideas.

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Have a Social Media Presence

Starting a Gifting Business – Having a Social Media Presence

Social media has become an integral part of many of us and many businesses as well. We are living in a time where every piece of information is obtained through social media platforms.

A social media presence can make your brand a powerful one. Most people spend their time on social media platforms like Facebook, Twitter, Instagram, and LinkedIn, among others.

These platforms have their advertising methods and business promotion tools. Putting up an ad on these platforms for your brand can help reach a wider audience. As a result of this, your brand awareness will also grow.

Social media platforms allow you to use high-quality images, graphics, and content that can attract customers. The content on social media is highly appealing, and people easily get attracted to such things.

Having said that, a presence on these social platforms can help to have an interactive relationship with your customers, thus improving the bond between you two. It is a platform for prompt discussion, where customers can ask you questions and expect responses within a few hours. This will also likely help you save from any possible failures.

Where Do US Consumers Look for Holiday Gifts

The graph shows the percentage of US consumers who look for holiday gifts in different places. The top three places are store displays (38%), retailers’ websites (36%), and holiday catalogs and flyers (28%). Other places where consumers look for holiday gifts include Black Friday sales (28%), social media (18%), and gift guides (17%). Retailers should be aware of this and make sure that their products are visible and accessible to consumers in all the channels they are shopping.

Providing Robust Customer Service

Take into account the customer experience in every facet of your company. Consider the user experience when creating a website. Be the first to call out and extend assistance, being reachable through all available channels.

Another facet of proactive customer care is cultivating a loyal customer base. To grow your clientele and retain existing clients, consider providing referral cards and discounts. Make sure you request positive customer testimonials for your social proof.

Tips to Make Your Gifting Business Successful
- Give different price options: Customers have a budget in mind for gifts. Offer three price levels—low, mid, and high—so they can choose what suits them best.
- Know your customers: People pick gifts based on the receiver’s personality and lifestyle. Personal gifts feel more special and meaningful.
- Make packaging look great: Good packaging makes a big difference. Use strong and stylish materials so the gift looks nice and is good for photos.
Conclusion

An online business in such times can be a booming business. Starting an online business can be a challenging task in the already competitive market. It is best to have an understanding of how the business is operated and to come up with a plan.

To have a successful online gifting business, follow the above methods. These points can help you with a good gift shop business plan and an overall idea before venturing into the actual market and ensuring huge profits on a long-term basis.

FAQs

How to start a gifting business?

Create a gift shop business plan, Know your niche, Have your own physical store, Know which Audience to Target, Choose the right supplier, Optimise your website for SEO, Know your competitors, and Have a social media presence.

Are online gift shops profitable?

Yes. Online gift shops are extremely profitable because the costs of running the business are quite low.

How can I grow my gifting business?

Market your gifting business on social media, optimize your website for SEO, offer personalized products, provide excellent customer service, and leverage email marketing.

How to start corporate gifting business?

To start a corporate gifting business, research the market, make an attractive corporate gifting business model, identify target clients, source quality products, set pricing, create a professional brand, and develop a robust online presence for easy access by corporate customers. There are many successful corporate gifting companies in India to take inspiration from.

How to start online gift business?

To start an online gift business, choose the type of gifts you want to sell. Create a website or join an online marketplace. Take good pictures of your products, set reasonable prices, and promote your store on social media. Make sure to offer fast shipping and nice packaging.

How to start a gift business from home?

To start a gift business from home, pick your gift items, create an online store, promote your products, and pack and ship the orders yourself.

How to start return gift business from home?

To start a return gift business from home, select your gift items, create an online store, promote your products, and pack and ship the orders.

What are online gift business ideas?

The different online gift business ideas can be Handmade gifts or cards, Seasonal gifts, Souvenirs, Personalized gifts, and Novelty items.

How to start a gift shop online?

To start a gift shop online, choose the gifts you want to sell, create a website or join a marketplace, take good pictures of your products, set prices, and promote your shop on social media. Make sure to offer good packaging and fast delivery.

What are return gifts business ideas?

The return gifts business ideas may include items like Personalized keychains, Customized mugs, Handmade soaps or candles, Themed gift sets, Stationery items, Snack boxes, Fridge magnets.

What are gifting business ideas?

Some gifting business ideas include Customized Gifts, Gift Baskets, Handmade Crafts, Corporate Gifts, Eco-Friendly Gifts, Subscription Boxes, Event-Specific Gifts. A profitable gift business requires creative packaging, reliable shipping, and excellent customer service.

How to start an online gift box business?

To start an online gift box business Pick a theme, get products, make a website, design packaging, promote your business, allow customization, provide good service.

Is gifting business profitable?

Yes, the gifting business can be profitable due to high demand, customization options, low overhead costs, seasonal sales, and a wide range of products.
February 11, 2025
Startup Pivot Story of Positively Perfect: A Unique Gifting Startup

This article is contributed by the founder of Positively Perfect, Nidhi Jain Seth. Positively Perfect is a part of Pinnacle – The most creative brand setting a precedent of innovation & recognizing milestones on a massive scale.

Positively Perfect is not just a simple gifting startup, it aims to reclaim the true meaning and power of gifts. To elevate their status to more than ‘ just things’. The startup is constantly innovating and adding new products a common thread that every Positively Perfect should inspire and motivate people to become a better version of themselves. Be it the Life Circle Wall Arts, Affirmation Frames, Inspirational Cubes, or Unstoppable series. Every collection has a story to tell and connects to a different audience.

What started with just Inspirational & Devotional Gifts, entered a major turning point in 2020 with the addition of Epically Games for Children. Let’s see what the founder, Ms. Nidhi, has got to say on the startup pivot of Positively Perfect.

What was your initial Idea which got pivoted and what do you do now?

Positively Perfect is inspired by my own (Nidhi Jain Seth) Life story. I struggled with my health for almost 10 years with multiple hospitalizations, multiple procedures, and surgeries, but what kept my spirits high was the unconditional support of my family and the Power of Positive Words. The Books I read and heard, the seminars I attended made sure that I was always in a positive state of mind no matter what was going on all around me. And therefore, I made it my mission to use my skills as a product designer to bring the power of the words in beautiful products that people can use as a gift. Not just personal gifts you give to your best friends and loved ones but Promotional gifts brands can give to their employees and customers and bring positivity and change in their lives. One small message at a time.

We started with just Inspirational Gifts and Devotional Gifts, but a major turning point came last year with the addition of Epically Games for Children. Not just any games but games that make them a better version of themselves. Games that connect them to our Indian roots and culture. Games that teach them essential life skills about money. And I am so happy that we have launched these games in collaboration with India’s leading mythologist Devdutt Pattanaik.

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What were a few metrics you were tracking that showed pivoting is needed? Were you convinced that the new vision is going to work for sure?

I am a big believer in metrics and numbers, but when it comes to a new product or new category launch, I only go by my inner voice and create what I love. And if the customers also love the product, it stays, or we remove the product from our collection. I truly believe the more connected you are to the market and your customers, the more confident and clearer your inner voice becomes. When you launch a new product, no one knows for sure what will happen, how the market will react, especially as a startup. So you do the next best thing. Launch on a shoestring budget and work your way up. Even while I believe in my inner voice, I am never 100% sure of success. And the good thing is I know nothing in life is 100%. So it all works out.

How did you communicate with the whole team about pivoting the startup?

I am truly blessed to have an amazing team that is always ready to adapt and change and move with the flow. It’s a part of our culture. Over the years, we have earned each other’s trust. We are constantly innovating and adding new products at Positively Perfect with a common thread that every Positively Perfect should inspire and motivate people to become a better version of themselves. Be it our Life Circle Wall Arts, Affirmation Frames, Inspirational Cubes, or Unstoppable series. Every collection has a story to tell and connects to a different audience.

Also Read: Best Gift Shop Business Ideas | Tips For Gift Shops

November 19, 2021