Mamaearth co-founder Ghazal Alagh has shared a practical approach to productivity that does not involve hustling harder, but rather changing how we use our phones. Writing on LinkedIn, she explained that “Monday motivation isn’t about hustling harder than you already are. It’s about removing what’s quietly sabotaging your focus every single day.”
How the ‘landline method’ improves focus and productivity
Like many professionals, Alagh admitted she often found her attention drawn to notifications instead of solutions. She wrote that her mind was “fragmented when it needed to be sharp.”
To counter this, she began practising what she calls the “landline method.” Instead of keeping her phone close at all times, she now leaves it on her desk during meetings and away from her pocket during important conversations.
The results, she noted, were immediate. “I could finally give my full attention to building something meaningful,” Alagh shared.
The science behind attention loss
Alagh’s advice is backed by research highlighting the impact of constant phone use on productivity. She cited three striking findings:
Attention spans have dropped from 2.5 minutes in 2004 to just 47 seconds today.
It takes an average of 23 minutes to regain full focus after a phone interruption.
Even when switched off, the presence of a phone nearby reduces cognitive capacity by 10%.
These statistics underline how modern technology has been engineered to demand attention, often at the cost of deep focus.
Why attention management is key to workplace productivity
Alagh urged her followers to view attention as their most valuable resource. She encouraged professionals to experiment with the landline method, even if just for a day. “Keep your phone physically distant during your most important activities,” she advised.
She added a reminder: “Your phone didn’t naturally shrink your attention to 47 seconds. It was engineered that way. And now you can engineer it back.”
A relatable shift for professionals
Alagh’s post resonates with many working professionals who struggle to balance productivity with constant connectivity. By framing her advice as a small, actionable experiment, she avoids the pressure of drastic lifestyle changes and instead suggests a manageable shift that could bring immediate benefits.
Her message blends personal experience with scientific backing, making it both relatable and credible. It also positions her advice within the broader conversation on digital wellbeing, a growing concern in workplaces worldwide.
The takeaway
For those beginning the week, Alagh’s insight offers a reminder that productivity may not always come from working harder, but from working with more focus. The landline method, simple as it sounds, could be a timely tool to get back your attention in an age of digital overload.
Ghazal Alagh, Co-founder and Chief Mama at Mamaearth, has shared her unique approach to building strong teams. In a recent LinkedIn post, the entrepreneur and Shark Tank India investor revealed three questions she always asks when hiring or partnering.
Alagh, who also leads brands like The Derma Co, Dr. Sheth’s, Aqualogica, and BBlunt, said these questions help her read the “unsaid” and uncover real motivations.
‘Reading the unsaid’ is Crucial
According to Alagh, one of the most important skills for any entrepreneur is the ability to pick up on what is not openly expressed. She believes candidates often come prepared with their achievements but rarely share their regrets or weaknesses.
“Over the years, I’ve developed my own little toolkit for cutting through posturing and uncovering real motivations,” she wrote.
The Three Questions
The first question Alagh asks is: “What’s a mistake you made at work, and what did you do next?”
She explained, “People have a long list of their wins, but rarely do they share their mistakes or the biggest regret they have.” This, she added, shows whether someone takes ownership or blames circumstances.
The second question is:“Who do you admire most, inside or outside your field, and why?”
Alagh said a person’s heroes reveal their values. “You can tell everything about a person’s character and aspirations by who they look up to and what qualities they respect,” she noted.
The third question is:“If you secretly had your way, what’s the one thing you’d change about how we work?”
While this helps understand a new hire’s thought process, Alagh pointed out that it is equally relevant for existing team members. It shows innovative thinking without the pressure of formal feedback. “People are more honest when they think they’re sharing a secret wish rather than giving official input,” she said.
Why These Questions Matter
Alagh believes the first question reveals accountability, the second uncovers values, and the third exposes creativity or frustrations. She said the last question often gets answered with “a spark in their eyes”, signalling ambition or long-suppressed ideas.
“These questions have repeatedly saved me from mismatches, and sometimes also surfaced hidden gems,” she wrote.
Inviting Conversation
The post concluded with Alagh asking her followers: “What’s your go-to question for seeing through the surface in professional relationships?”
Her insights have sparked engagement among entrepreneurs and professionals on LinkedIn, with many sharing their own approaches to hiring and team building.
For Alagh, it is clear that the right questions can reveal much more than a resume. They can uncover the mindset, values, and hidden potential of a person before they join the team.
“Employees don’t leave companies, they leave managers.”
It’s one of those universally accepted workplace truths that’s often repeated but rarely acted upon. But when Ghazal Alagh, Co-founder of Mamaearth, Shark Tank India’s beloved “Mamashark”, and a celebrated entrepreneur, posted this line on LinkedIn, she didn’t stop there.
Instead, she dug deeper and listed eight kinds of toxic managers that she believes are the real reason top talent quits, especially in startups. With years of experience in building brands like The Derma Co, Aqualogica, Dr. Sheth’s, and BBlunt, Alagh’s insights come not from theory, but from lived entrepreneurial reality.
Her post has since struck a chord with thousands of professionals across India, particularly millennials and Gen Z, who are tired of leadership that drains more than it inspires.
The Eight Toxic Bosses That Push People Out
In her recent LinkedIn post, Ghazal Alagh identified eight types of managers that high-performing professionals struggle with the most:
1. The Micromanager
This manager trusts no one but themselves. Every move is scrutinised. There’s no room for creativity or autonomy, only anxiety and burnout.
2. The Credit Taker
Always front and centre when success is celebrated, but conveniently silent when it’s time to give recognition where it’s due.
3. The Ghost
This manager is rarely around when needed. They skip one-on-ones, don’t give feedback, and are hard to reach during important moments.
4. The Volcano
They have sudden mood swings and angry outbursts. These are the type whose behaviour creates stress and makes the team feel uneasy and unsafe at work.
5. The Information Hoarder
These managers hold on to insights like currency. Team members are left in the dark, unable to learn, grow, and make informed decisions.
6. The Never-Satisfied
Even when teams deliver exceptional results, these managers fail to acknowledge progress. The benchmark always moves further, demotivating employees over time.
7. The Favouritist
This manager gives all the attention to a few favourites, often due to personal comfort or bias. Others in the team feel ignored, even when they work hard or perform well.
8. The Risk-Free Boss
They avoid change and stick to the safe route. New ideas are rarely welcomed, and the team misses out on growth opportunities because of their fear of taking risks.
What made Alagh’s post truly resonate wasn’t just the list, but her call to action. She reminded founders and leaders that company culture isn’t just about quirky perks or flexible policies. It’s shaped by daily interactions, micro-moments of leadership, and whether managers show trust, empathy, and respect.
In India’s fast-moving startup culture, where burnouts are high and loyalty is fleeting, this reminder couldn’t have come at a better time.
The Silent Resignation Wave
Alagh’s insights mirror a silent truth brewing in India’s workforce, especially among Gen Z and young millennials. Fancy titles and cool offices can’t compensate for toxic leadership. Even in dream startups, if the boss is bad, people leave. Period.
Her post not only validates what many employees feel but fear to say, but it also challenges organisations to look inward.
So, What’s the Takeaway?
If you’re a founder, CXO, or people manager, it might be time for a self-check, not just on your growth numbers or funding pipeline, but on your leadership style. Could you be the reason someone’s motivated to stay, or quietly looking for the exit?
As Ghazal Alagh emphasises in her post, retention isn’t built on perks or policies alone, it’s built on trust, respect, and everyday leadership moments.
In today’s hustle-driven work culture, your team doesn’t need ping-pong tables. They need a boss who listens.
In a recent LinkedIn post, Ghazal Alagh, Co-founder of Mamaearth and Shark Tank India’s ‘Mamashark’, shared a regular but meaningful moment from her everyday life. In a world that celebrates non-stop hustle, she’s choosing something different in 2025: calm, clarity, and purpose.
One day, in the middle of a hectic morning, her young son asked her a simple but powerful question:“Mama, why are you always in a rush?”
That question made her pause, not because she had an answer, but because she didn’t. It sparked a moment of reflection that many working mothers and entrepreneurs will find relatable.
“2025 isn’t over,” Ghazal wrote, “but it’s already taught me more than I expected.” She then shared five lessons she’s embracing this year, which are not taken from business books, but from living, learning, and listening.
1. Don’t try to be perfect all the time
Ghazal admitted she often rushed because she was trying to get everything exactly right. But chasing perfection meant not delegating enough and missing out on what truly matters. Now, she values steady progress over flawless execution.
“I now value consistent progress far more than overthinking and doing everything perfectly,” she said.
2. Always know your reason
She realised that saying “yes” too quickly often led to unnecessary stress. “Now, I am chasing clarity by asking myself, why,” she wrote. Having clear reasons behind commitments helps her stay focused and stress-free.
“When my body or my family is running on low, everything else falls apart,” she shared. Her new approach is to slow down, prioritise well-being, and find her own version of balance.
4. Being busy is not the same as being productive
Ghazal noted that her full calendar wasn’t always meaningful. She now asks, “Is this adding value, or just adding noise?” This shift from doing more to doing what matters is something many professionals are waking up to.
5. If you don’t change it, you’re choosing it
By repeatedly telling herself that things would slow down, she realised she was actually agreeing to live like that. Real change, she noted, only happens when we make a choice.
Her final reflection was simple yet profound: “Some lessons come from books. Some, from your child’s one honest question.”
A Reminder for Every Entrepreneur
For entrepreneurs, it’s easy to get caught in the rush of chasing deadlines, scaling faster, and doing more. But as Ghazal reminds us, being busy isn’t the same as building something meaningful. Her reflections show that real success also means knowing when to pause, protect your energy, and focus on what truly matters, whether that’s your team, your family, or your own well-being. Sometimes, slowing down is what helps you grow stronger.
Ghazal Alagh, Co-founder and Chief Innovation Officer of Mamaearth, has never shied away from sharing her entrepreneurial journey, one that’s deeply intertwined with her identity as a mother and a woman in leadership. Through her honest LinkedIn posts, Ghazal has been sharing lessons from her personal journey, showcasing how motherhood and entrepreneurship are not opposing forces but powerful allies.
Blending Business with Bedtime
One of her recent reflections struck a chord with many. She shared how, at 11 pm, while finishing a strategy deck, her younger child asked for a spontaneous bedtime story. Without hesitation, she paused the entrepreneur in her and embraced the “mum” role, complete with stuffed toys and silly voices.
“Storytime taught me patience and creativity, which I carry into the boardroom. And being an entrepreneur taught me problem-solving – handy when you’re figuring out how to get a toddler to sleep,” shared Ghazal.
In the past, she admits she might’ve felt torn between work and home. But today, she views both roles as supporting and enriching to one another. The patience and empathy built through parenting translate into stronger leadership. Similarly, the resilience and quick thinking honed in business? Equally handy at bedtime.
Overcoming Bias & Owning Her Role
This wasn’t always the case. In an earlier post, Ghazal opened up about the early days of becoming a leader. A 20-something woman with a newborn at home and a brand-new company, everything was new to her. In her post, she shared that she even overheard that some employees had quit because they didn’t want to report to a young, inexperienced woman founder.
“Am I too young? Too inexperienced?” she had asked herself.
That moment brought on a wave of impostor syndrome, but she didn’t let it define her. Instead, she chose to let her work speak louder than others’ doubts. She learnt every aspect of her business, walked into meetings with confidence, and, most importantly, embraced her identity as a woman leader and mompreneur.
“Fast forward to a few years later, some of those very people who left actually reapplied to our company, and this time they had no issues reporting to me. Life has a funny way of coming full circle.”
One Rich, Crazy, Beautiful Life
What ties both stories together is a powerful message: we’re not balancing two lives, we’re living one rich, messy, beautiful life. And yes, it takes a strong support system, including family, mentors, co-founders, and a team to make it work.
“To any woman facing bias: I see you. I can’t promise it gets better, but I can promise it’s all worth it,” Ghazal highlighted.
Ghazal’s honesty reminds us that every stereotype shattered, every challenge overcome, makes the journey a bit easier for the next generation of leaders.
To the parent-preneurs, young founders, and women in leadership, keep going. Because, as Ghazal says, “the best revenge is massive success.”
Unless you are living under a rock, you might have heard about the company name Mamaearth.
Not only this, you must have heard about the marketing strategy of Mamaearth when you have been in marketing for a while. And it is a brand that is well-known among its customers. We are certain that people have tried its product at a certain level, so the question to the discussion here is what they did to get the attention of buyers or why they are ruling the market. Well, if that is the question that pops into your head, then you are definitely in the correct place.
When a brand does something that helps them achieve what they are looking for, then the mind behind this is their marketing team. They work around the clock on ideas that can represent their product in a perfect way. But more than this, the product should be top-notch. When Steve Jobs said, don’t sell products, sell dreams, half of the businessmen and young entrepreneurs relate to it. And this is exactly why, after so many years, Apple stands tall in the market.
One such company is Mamaearth, whose marketing strategy is something that forces us to compile this guide. So, without any more time, let’s focus on Mamaearth’s marketing strategy.
Varun and Ghazal Alagh battled as new parents to find healthy and non-toxic items for their son. With most young parents, it can be a time-consuming and overwhelming experience, and the Alaghs were no exception.
After their son was born in 2016, they discovered that almost all baby care items in India featured dangerous chemicals, like parabens, sulfates, phthalates, and bleach, that can cause side effects in the skin of a baby. When exposed to delicate parts of the face, these chemicals can cause rashes, inflammation, and skin allergies. The Alaghs started ordering goods from the United States in search of better options, but this proved to be more costly and uncomfortable.
This is not just it; soon, they came to know many young parents struggle with this, which is exactly how the idea to start Mamaearth occurs. Mamaearth’s tagline is “Goodness Inside.” People may gain a better understanding of the products that the brand manufactures and promotes.
Varun Alagh and Ghazal Alagh created Honasa Consumer, which runs the Mamaearth company, to provide goods that are clean, non-toxic, and organic by global standards.
4P’s of Mamaearth – Marketing Mix
Product – The natural and toxin-free ingredients of Mamaearth’s products set them apart from other personal care products on the market. In its products, the company uses a variety of plant-based components and avoids the use of harsh chemicals and artificial smells. Mamaearth’s products have also been dermatologically tested and found to be hypoallergenic, making them suitable for even the most sensitive skin.
Price – Mamaearth’s pricing strategy is a premium pricing strategy. This is due to the high quality of its ingredients and the fact that its products are natural and devoid of toxins. Mamaearth, on the other hand, offers a number of discounts and promotions throughout the year, making its products more cheap to customers.
Place – Mamaearth’s distribution channel is spread across various sources, including its own website, online marketplaces, and retail stores. This makes it easy for consumers to purchase Mamaearth products, regardless of where they live or how they prefer to shop.
Promotion – Mamaearth uses a variety of promotional channels to reach its target audience and generate awareness and interest in its products. The company is very active on social media, and it uses influencers to promote its products to its followers. Mamaearth also runs television commercials and print ads. The company uses a variety of channels to reach its target audience and make its products easily accessible.
Overall, the 4Ps of Mamaearth is focused on highlighting the quality of its products and their natural and toxin-free ingredients. The company uses a variety of channels to reach its target audience and make its products easily accessible. The marketing mix of Mamaearth sets a benchmark for its competitors. As a result, Mamaearth has become a popular choice for consumers who are looking for safe and effective personal care products.
Marketing Strategy of Mamaearth
Marketing strategy is something that plays an important role in conveying the message. Below, we are going to talk about the marketing strategy of Mamaearth.
Enhancing Customer Base
It is critical to learn that by the time you have to enhance your customer base. You can’t be limited, and the world is your oyster. If we follow the pattern, Apple started with the CPU, then personal computers, then iPhones, iPods, and much more. All this time, they tried to grow. The same goes with Mamaearth; initially, it started to be the company of mothers and babies. However, it gradually began to grow its client base. The company has now branched out into skincare. It offers bathing ingredients, skincare serums and ointments, face wash, moisturizers, hair oils, and a variety of other items. The greatest thing is that none of these items contain any chemicals.
Search Engine Optimization
Mamaearth’s website is well-optimized for on-page SEO. The company uses relevant keywords throughout its website, including in its product titles, descriptions, and blog posts. Mamaearth also has a strong internal linking structure, which helps search engines crawl and index its website more efficiently. Mamaearth’s website has an authority score of 51, 2 million organic visitors, and 219.2K visitors from paid search. The company also has a strong off-page SEO strategy. The company has built a large number of high-quality backlinks from other websites. Backlinks are among the most important factors in Google’s ranking algorithm, so Mamaearth’s strong backlink profile helps it rank higher in SERPs. Each month, millions of people visit the company’s website, which prioritizes 91.5K terms.
Concentrate on Digital Platforms
All brands and companies know the value of digital platforms. We are in the digitalization era, so we can’t overlook this factor; Mamaearth knows it very well. Digital tools are used in Mamaearth’s ad campaigns. The internet is growing, and most people rely on these digital channels for all of their knowledge base. As a result, the brand management approach utilizes these new outlets to raise brand awareness and attract a broader audience. Mamaearth’s official website, Amazon, Flipkart, and other digital outlets sell the product. As a result, the company is establishing a robust digital footprint. Most of its sales come from online channels.
Brand Message
The brand message is a very important thing; it presents your brand in a nutshell. So, it should be precise, clear, and engaging. It should commence with the customers and proffer the feeling of home. Mamaearth’s tagline and mission are “Goodness Inside.” It ensures that the brand does not jeopardize the consumers’ well-being. It offers goods that are free from contaminants and dangerous chemicals. The brand’s goods are somewhat more expensive, but they are of the highest quality available.
Social Media and Influencer Marketing Strategy
Mamaearth Marketing Strategy – Social Media Presence
Do you know how many people spend their time on social media? The answer is every second individual. We are actually living in the social media era where things can become memes, and people can become stars overnight. It can make and break people. But more than this, people believe what they see on social media. It is the platform for ordinary people to voice their opinions, and Mamaearth knows that. Because of this, Mamaearth has established robust social media marketing strategies. The crowd they seek is available on social media, so they approach various influencers to spread the word about Mamaearth. The company is engaged on several social media sites, including Twitter, Facebook, and Instagram. Mamaearth’s Influencer Marketing is the most influential approach, which includes hashtags on platforms. Mamaearth’s promotion strategy focuses on digital marketing, social media campaigns, and influencer partnerships to build brand awareness and connect with its target audience.
It is one of the strongest pillars of Mamaearth’s advertising strategy. It gradually increases the overall value of the brand. The thing is, when a celebrity talks about the product, people will fall for it no matter what. The same goes for if the brand is endorsing our favorite show; we will definitely pay attention to it. Mamaearth’s growth accelerated after Shilpa Shetty, a well-known star, became a shareholder and product ambassador. She is involved in the creation of new technologies and marketing strategies. The actress used social media to promote the business. Not just this, Big Boss, a popular reality television program, is also sponsored by the company. The company has also roped in celebrities like Sara Ali Khan, Samantha Ruth Prabhu, and Sharmila Tagore to advertise their products.
Palak Tiwari – Brand Ambassador Mamaearth
Mamaearth seeks to broaden its appeal among younger consumers while staying committed to natural skincare practices. Palak Tiwari has been introduced as the latest ambassador, joining actress Shilpa Shetty Kundra in a new campaign to promote the brand’s skincare products.
Word of Mouth
Now, this technique might seem vague, odd, and shameful to some of you, but it literally has benefits. You might have heard that the word spreads faster than air, and it is actually true. When you hear something from someone you know, you believe what they say with zero doubts, and this is exactly what Mamaearth planned. They start approaching the Mom bloggers and the customers who have a huge fan base and ask them to write their experience about the product. Since the company trusts in the influence of mothers, it opted for a word-of-mouth approach in which mothers can inform people about the company and how it provides the best product for their children.
TV Commercials
TheTV commercials method is considered the traditional method and somewhat old-schooled. Initially, the company didn’t believe in the idea of advertising the brand through TV commercials. They want to do something out of the box, but the thing is, TV has an influence on people, and this is exactly why they decided to dip their toes in the TV commercials, too. They did launch their first advertisement on the big screen about the onion hair oil. The good part was they focused on the benefits of using onion hair oil and how the person came to know about this brand through one of its colleagues. We hope that we will see a lot more of Mamaearth in commercials in upcoming times.
Mamaearth’s Advertisement
YouTube Marketing
There is no doubt that YouTube has become one of the strongest channels for spreading brand awareness. Almost half of the population prefers to watch review videos on YouTube rather than reading about them. This is exactly why brands want to take full advantage of the platform. There are many influencers on YouTube with a high number of subscribers that can spread awareness about the product. This is one of the most used marketing strategy of Mamaearth. The company has improvised its marketing strategy by reaching out to influencers on YouTube. Not only this, in comparison to traditional advertising, the marketing cost is modest.
Storytelling and User-Generated Content
Mamaearth’s communication strategy centers around the art of storytelling, crafting engaging narratives that highlight the natural benefits of their products and how they enhance their customers’ beauty. Through the hashtag #GoodnessMakesYouBeautiful, Mamaearth invites customers to share their experiences on social media, fostering a community of brand advocates. The integration of user-generated content boosts brand authenticity and visibility, with customers becoming genuine ambassadors for the brand.
Responsive Communication
Mamaearth strategy focuses on real-time engagement with customers across social media platforms. By promptly addressing queries, concerns, and feedback, the brand has boosted customer satisfaction ratings by 25%. This proactive communication fosters a stronger connection with customers, resulting in higher brand loyalty and more repeat purchases.
Mamaearth Digital Marketing Strategy
Mamaearth targeted millennials by focusing on health, sustainability, and authenticity, spending 90% of its marketing budget on digital platforms like social media, influencer partnerships, and performance marketing. The brand built awareness through engaging content on Facebook, Instagram, Twitter, and YouTube. By collaborating with over 500 mom bloggers, Mamaearth leveraged influencers’ trust among millennials, a strategy proven to drive purchases as 70% of millennials trust influencers more than celebrities.
Mamaearth Marketing Campaigns
Marketing Strategies of Mamaearth – Marketing Campaigns
The company has run a number of successful marketing campaigns over the years, which have helped it build a strong brand image and reach a wider audience.
Mamaearth, the cosmetic brand, has launched a new campaign celebrating the timeless wisdom of mothers and the huge role they play in shaping their children’s lives.
“Maa Paas Nahi, Toh Mamaearth Hi Sahi,” this campaign, created by Havas Worldwide India, honors the love, guidance, and support mothers give. It also highlights how Mamaearth creates products inspired by traditional remedies and grandmother’s tips.
#GoodnessMakesYouBeautiful – This campaign challenged traditional beauty standards and promoted the idea that using natural and safe products can make you look and feel your best. The campaign featured a number of popular influencers and celebrities, and it was widely shared on social media.
#IssWinterGlowNaturally – This commercial emphasized the advantages of utilizing Mamaearth’s natural winter skincare products. The campaign included a video ad starring actress Shilpa Shetty Kundra, which was marketed on social media and television.
Mamaearth for Babies – This campaign promoted Mamaearth’s baby care products, which are made with safe and gentle ingredients. The campaign featured a video ad of a baby and its mother, and it was promoted across social media.
Mamaearth Plastic Positivity – This campaign promoted Mamaearth’s efforts to reduce plastic waste. The campaign pledged to recycle one plastic bottle for every order placed, and it was promoted across social media and TV.
Mamaearth Plant Goodness – This campaign highlighted Mamaearth’s commitment to sustainability. The campaign pledged to plant a tree for every order placed, and it was promoted across social media.
Mamaearth segments its market based on several factors:
Demographic – Mamaearth primarily targets parents, with a predominant focus on mothers, aged between 25 and 45 years, from middle to high-income families, typically with young children and infants in their households.
Psychographic – Mamaearth’s target audience consists of health-conscious and environmentally-conscious parents who prioritize natural and organic products, place a strong emphasis on safety and toxin-free options for their families, and hold eco-friendly and socially responsible attitudes.
Behavioral – Mamaearth caters to customers seeking natural, safe, and effective personal care and baby care products, suitable for everyday use, special occasions, and gifting. They engage both new and loyal customers through loyalty programs and incentives.
Targeting
Mamaearth’s primary target market is parents who are concerned about the well-being of their families and seek natural, toxin-free products. They also target parents who are environmentally conscious and value sustainability. Mamaearth focuses on reaching middle to high-income families who are willing to pay a premium for safer and eco-friendly options.
Mamaearth also targets a secondary market of individuals looking for eco-friendly and natural personal care products, even if they don’t have children, as their product range extends beyond baby care.
Positioning
The positioning of Mamaearth is like a brand that offers safe, natural, and toxin-free personal care and baby care products. The key elements of Mamaearth’s positioning include:
Natural and Organic – Mamaearth emphasizes the use of natural and organic ingredients, avoiding harmful chemicals, parabens, sulfates, and synthetic fragrances.
Safety and Trust – The brand builds trust by emphasizing the safety and efficacy of its products through rigorous testing and certifications.
Eco-friendly and Sustainability – Mamaearth promotes its environmentally-friendly practices and packaging to appeal to eco-conscious consumers.
Parent-Centric – The brand positions itself as a partner to parents, catering to their needs and concerns about their children’s well-being.
Innovation and Quality – Mamaearth invests in research and development to offer innovative, high-quality products.
Transparency – The company is transparent about its product ingredients and manufacturing processes.
Why Mamaearth rules over its competitors
Now comes the question that Mamearth is the sole ruler in baby care, and the answer is no. There are many more competitors, such as Himalayas, Pigeons, Moms, and much more. So, how come it is standing out in the crowd? This is something we should pay more attention to. The reason why Mamaearth is leading the race is that it focuses on customer’s needs. Mamaearth’s product line features conventional recipes to engage with consumers. Not only this, but the product is natural and has no side effects, which is another plus point for the company. Also, the name speaks volumes on behalf of a company and to the people who genuinely care about their mother earth.
There you have it! This is our full take on the marketing strategy of Mamaearth. The intention of only using the finest of nature in Mamaearth’s products is fundamental to the company’s consumer strategies and marketing communications. The brand has been collaborating with influencer marketing to raise awareness of the brands and their exclusive selling propositions, as well as to establish credibility amongst health-conscious consumers. So, no doubt they have a strong marketing team and strategies.
FAQs
What is Mamaearth?
Mamaearth is a personal care brand that offers natural, organic products for skincare, haircare, and wellness, focusing on sustainability and toxin-free ingredients.
Is Mamaearth an Indian brand?
The Mamaearth company is an Indian brand based out of Gurugram, Haryana.
Who founded Mamaearth company?
Mamaearth company was founded by Varun and Ghazal Alagh in 2016.
Which type of differentiation does Mamaearth brand appeal of all the natural ingredients?
Mamaearth appeals to consumers by differentiating itself as a brand that offers natural and toxin-free personal care products. This is a unique value proposition in the Indian market, where most personal care products are made with synthetic ingredients and chemicals.
What is the Marketing Strategy of Mamaearth?
The most prominent strategy that Mamaearth uses in marketing is through social media. The Company collaborates with influencers and uses Influencer Marketing and hashtags on social media platforms.
Who is the brand ambassador of Mamaearth?
Palak Tiwari and Shilpa Shetty are latest brand ambassadors of Mamaearth.
Which type of differentiation does Mamaearth brand appeal of all the natural ingredients?
Mamaearth appeals to ingredient-based differentiation by focusing on its use of natural and eco-friendly ingredients in its products. The brand emphasizes the purity and safety of its formulations, which are free from harmful chemicals and inspired by traditional remedies. This differentiation strategy highlights the brand’s commitment to providing effective, nature-based solutions for skincare and personal care.
What is Mamaearth tagline?
Goodness Inside is the tagline of Mamaearth.
What is Mamaearth target audience?
Mamaearth’s target audience includes health-conscious millennials, parents (especially mothers), and individuals looking for natural, eco-friendly personal care products.
Shark Tank India created quite a stir with its four seasons in the country and amongst its people. People love the angst, new ideas of young entrepreneurs, and all the great advice provided by the ‘Sharks’.
The first season premiered on Sony LIV and Sony Entertainment Television from 20 December 2021 to 4 February 2022. The show was produced by Studio NEXT Sony Pictures Television. Apart from the splendid business models and innovative ideas, the main attraction of the show was the ‘Sharks’. With great popularity and success, it has had 4 successful seasons. After a long wait, Shark Tank India Season 5 has been confirmed to return in Sony LIV’s 2025 schedule, bringing investors and start-up founders together once more.
The ‘Sharks’ here are some of the country’s most influential and prominent entrepreneurs and are the ones who have taken charge of investing in the businesses. If the investors are impressed by the products and services, they naturally become a part of their business by investing in them. The show itself is possible because of the investors; they are the one who provides the funds that will take the business of the young entrepreneurs forward.
Now, don’t you want to know about the richest shark on Shark Tank India and the sharks providing a ladder to reach the top to all the young entrepreneurs who dreamt of conquering the business world with their exceptional ideas? Well, here we will talk about the ‘Sharks’, their net worth, and the ones who have supported the exceptional business models of young entrepreneurs on the show. So, without any further ado, let’s get started.
Ritesh Agarwal is the founder and CEO of OYO Rooms. He was the newly added Shark for season 3 of Shark Tank India. He dropped out of college after a few days to pursue his entrepreneurial dreams. His net worth is Rs 14,400 crore as per Hurun Rich List 2024, making him one of the richest sharks in Shark Tank India Season 4.
OYO Rooms, a worldwide hospitality marketplace established in 2012, assists travellers in locating inexpensive accommodations all around the world. This business advertises its leased and franchised hotels on its website so that customers may choose the rooms and living areas they want at a price they can afford.
Ronnie Screwvala is an Indian entrepreneur and Chairperson and Co-Founder of upGrad, an online higher education platform that provides various courses in partnership with universities and industry experts. The valuation of upGrad is $2.25 billion. Ronnie Screwvala is a prominent figure in the Indian business and entertainment industry and has made significant contributions in the fields of media, entertainment, and education. He was a new addition to Shark Tank India’s third season.
He co-founded UTV Software Communications (now part of The Walt Disney Company) in 1990. UTV became one of India’s leading media and entertainment conglomerates. He then founded RSVP Movies in 2017. The company is a private Indian film production and distribution company. RSVP stands for Ronnie ScrewVala Production. Screwvala is also the founder of Unilazer Ventures and Swades Foundation. He took a step back from filmmaking after selling his company in 2012. The net worth of Ronnie Screwvala is $1.55 billion.
Amit Jain is the co-founder and CEO of CarDekho. He replaced Ashneer Grover in the second season of Shark Tank India. Mr. Jain, an IIT graduate, is one of the most successful entrepreneurs in India. The net worth of the shark Amit Jain is $355 million (approx).
Cardekho.com – a car buying and selling platform, was launched in 2008. It went through many ups and downs until a Series-A funding of $15 Million was secured in 2013. Now Cardekho is a unicorn with a valuation of over $1.2 billion. Amit Jain reportedly charges INR 7 lakh per episode.
Deepinder Goyal
Name
Deepinder Goyal
Company
Zomato
Net Worth
$1.8 billion (Rs 15,274 crore)
Deepinder Goyal – Shark Tank India Judges
Deepinder Goyal is the co-founder and CEO of Zomato. He was the newly added Shark for season 3 of Shark Tank India. Mr. Goyal has graduated from IIT Delhi. His company, Zomato, is a publicly listed company on the National Stock Exchange of India. Zomato’s subsidiaries are Blinkit and Urbanspoon. As of December 2024, Zomato has a Market Cap of $32.71 billion. The current net worth of Deepinder Goyal stands at $1.8 billion. He was one of the richest sharks in Shark Tank India season 3.
One of the most extensive and user-friendly apps for locating nearby eateries where you can eat or place an online food order is Zomato. In order to gather factual information on restaurants, it also provides menus, reviews, and ratings. The company became a unicorn in February 2018.
Deepinder Goyal is not part of Shark Tank India season 4. While rumours suggested his exit was due to Swiggy’s sponsorship, the show’s makers clarified that his absence was due to scheduling conflicts, and they would be happy to have him on future seasons.
Ashneer Grover was the managing director and founder of BharatPe, an Indian fintech company that was founded in 2018. This UPI-based app became a Unicorn in the year 2021 and currently, the value of the company is around $2.9 billion. The net worth of Ashneer Grover is $108 million.
BharatPe is an acquaintance of small-scale businesses and provides them with their payment service. Grover’s BharatPe gives intense competition to other online payment apps like Mobikwik, Paytm, and PhonePe. Ashneer Grover got INR 10 lakh per episode. However, he discontinued as a shark after season one.
Apart from BharatPe, he has also invested in companies like OTO Capital, The Whole Truth, IndiaGold, and Front Row. He has invested in various startups on the show, likeTagZ Foods, Zoro, Fello,etc. Ashneer Grover announced his resignation from the BharatPe on 28 February 2022. He is currently the co-founder of Third Unicorn, Crickpe. The company provides a cricket fantasy gaming platform. The company allows players to participate in public, private, and “mega contests” to earn cash prizes.
Aman Gupta
Name
Aman Gupta
Company
boAt
Net Worth
$87 million (Rs 720 crore)
Aman Gupta – Shark Tank India Judges
Aman Gupta is the co-founder and CMO of India’s biggest wearable brand boAt. The company has taken not only the country but the whole world by storm with its affordable and good-quality audio ear-wear. The net worth of the shark Aman Gupta is approximately $87 million.
boAt has captured the Indian electronic gadgets market brilliantly. He co-founded boAt in the year 2016 and has transformed the company into one of the biggest audio brands since then. He has invested in various startups on the show likeNuutjob, Altor, Revamp Moto, Ariro,etc. Aman Gupta received more than INR 9 lakh per episode in season 2.
Namita Thapar is a businesswoman who is leading the pharmaceutical industry with Emcure Pharmaceuticals. It is a multinational pharma company founded in the year 1983 and Thapar is currently the CEO of the company. She has invested in various startups on the show likeBrainwired, Sunfox Technologies, Kabaddi Adda, Sneakare, etc. Namita Thapar charged approximatelyINR 8 lakh per episode.
Peyush Bansal made his name by launching India’s biggest eyewear retail chain Lenskart. It was founded in the year 2010 and has been increasing the bar simultaneously. The current value of the company is $5.6 billion. The eyewear industry in India has revolutionized because of Lenskart and has been turning heads worldwide. He has invested in various startups on the show likeLoka, Hair Originals, Isak Fragrances, etc. Peyush Bansal got INR 7 lakh per episode. The net worth of Peyush Bansal stands at $72 million (approx).
Azhar Iqubal is the co-founder and Chairman of the well-known news aggregation app, Inshorts. He is a dropout from the Indian Institute of Technology (IIT). With Deepit Purkayastha and Anunay Arunav, he founded Inshorts as a Facebook page, which was introduced in 2013. The Inshorts app is currently worth around $550 million. Azhar was a new addition to Shark Tank India season 3 and will continue as a shark in season 4.
Vineeta Singh is an entrepreneur who proves that following your dreams with courage is what you need. She is the CEO and Co-Founder of Sugar Cosmetics, one of the largest Indian brands of cosmetics that is growing at an intense speed. She is an Alumni of IIT Madras and IIM Ahmedabad, the amazing part is she rejected a INR 1 crore job offer to follow her dream of running her own company.
Sugar was founded in the year 2012 and is a cruelty-free makeup brand that has captured the heart of the Indian audience. The current value of Sugar Cosmetics is $700 million (approx). She has invested in various startups on the show like Booz, Humpy Farms, Wakao Foods, etc. Vineeta Singh charged INR 5 lakh per episode.
Anupam Mittal is another popular shark in the business reality show. He is the founder and CEO of Shaadi.com and Makaan.com and is said to be one of the top angel investors in the country. The net worth of Anupam Mittal stands at $21.81 million. After graduating from Boston College, Mittal founded Shaadi.com in the year 1997 as Sagaai.com and changed its name in 2001. The total number of users of Shaadi.com in 2023 is estimated to be 35 million.
He has also invested in startups like OLA. In Shark Tank, he has invested in various startups on the show likeLysto, VivaLyf, Bamboo India, Tweek Labs, etc.Anupam Mittal received more than INR 7 Lakh per episode.
Ghazal Alagh founded one of the most popular personal products brands, Mamaearth, in the year 2016. The brand specializes in chemical-free baby-care products, and it now manufactures personal products for everyone. Mamaearth entered the Unicorn Club in the year 2022. The company launched its IPO on November 7, 2023. Ghazal Alagh got INR 8 lakh per episode. However, she discontinued the show after Shark Tank India season 1.
Radhika Gupta is a successful entrepreneur and investor. She was a new addition to the Shark Tank India season 3 judging panel. She has been the Managing Director and CEO of Edelweiss Mutual Fund since 2017, and she has helped the company expand to become one of India’s top mutual fund houses. Under Gupta’s leadership, Edelweiss Mutual Fund has grown into a leading player in the Indian mutual fund industry. The company has launched a number of innovative products and services and has consistently outperformed the benchmark indices. The net worth of Radhika Gupta is Rs 41 Crores.
Edelweiss Mutual Fund has total assets under management (AUM) of Rs 1,64,554 crores. It manages 399 schemes, including 26 Equity schemes, 16 Debt schemes, 4 Hybrid schemes, and 2 Money Market schemes.
Varun Dua is an Indian entrepreneur and the founder of Acko, an insurance technology (insurtech) startup that provides digital insurance solutions for individuals and businesses. He is recognized as a pioneer in the Indian insurtech space and has been credited with transforming the insurance industry through innovative technology and customer-centric approaches. The valuation of Acko Insurance is $1.4 billion.
Varun Dua was introduced as a new judge to the Shark Tank India season 3 panel. Dua’s entrepreneurial acumen and his commitment to innovation have earned him recognition as a leading figure in the Indian startup ecosystem. He has been featured in Forbes’ 30 Under 30 India list and has received numerous awards for his contributions to the insurance industry.
Kunal Bahl is an Indian entrepreneur known for co-founding Snapdeal, a leading e-commerce platform, and Titan Capital, a prominent venture capital firm. Bahl has significantly impacted the Indian startup ecosystem by investing in companies like Ola and Mamaearth. He also holds key positions in organizations such as NASSCOM and the National Startup Advisory Council, showcasing his influence in India’s business landscape. Kunal Bahl is the newest shark on Shark Tank India season 4.
Kunal has received various prestigious awards including Ernst & Young Entrepreneur of the Year (Startup), Fortune Global 40 under 40, and The Economic Times Entrepreneur of the Year, among others.
Viraj Bahl is the Founder and Managing Director of Veeba (VRB Consumer Products Pvt. Ltd.), a leading consumer food brand. He has joined the cast of Shark Tank India Season 4. Viraj is known for his deep understanding of the food industry. He is excited to share his knowledge and mentor entrepreneurs with great, scalable ideas.
His experience in building a successful business will help guide those looking for investments and advice. Viraj has studied Industrial Marine Engineering at Singapore Polytechnic.
Mohit Yadav is the Co-Founder of Minimalist, a popular skincare and haircare brand known for its clean, transparent, and science-backed formulations. He has joined the cast of Shark Tank India Season 5. Mohit is recognised for his deep understanding of the beauty and consumer products industry and his commitment to honest, research-based innovation.
His entrepreneurial journey spans ventures like Freewill and Oto.com, and senior roles at CarDekho, Deloitte, and Credit Suisse. Mohit is a qualified Chartered Accountant, holding an ACA in Finance and Accounts from The Institute of Chartered Accountants of India, where he was a gold medalist.
His experience in scaling successful businesses will help him guide and mentor budding entrepreneurs seeking both investment and strategic insight.
Srikanth Bolla
Name
Srikanth Bolla
Company
Bollant Industries
Net Worth
–
Srikanth Bolla – Shark Tank India Judges
Srikanth Bolla is the Founder and Chairman of Bollant Industries, a company based in Hyderabad. It makes eco-friendly and biodegradable packaging products. He has joined the cast of Shark Tank India Season 4. Srikanth is known for supporting people with disabilities and building a business that helps the environment.
Born blind, Srikanth faced many challenges but stayed determined. He studied Management Science at the Sloan School of Management, Massachusetts Institute of Technology (MIT), and was the first visually impaired student in that course.
Srikanth is excited and all set to guide new founders and support business ideas that are both smart and socially responsible.
Vikas D Nahar is an Indian businessman who has made a name for himself in the healthy food industry. He is the founder of Happilo International, a company that specializes in offering high-quality dried fruits, nuts, seeds, dates, hampers, and more. Despite facing numerous rejections, Vikas persevered and successfully raised funds for Happilo, which has now become a well-known health food brand.
Nahar was the guest shark for the grand finale of Shark Tank India Season 2. A special “digital-only” episode on SonyLiv called “Gateway to Shark Tank India 2” aired, wherein aspiring business owners got the chance to interact with Vikas and other sharks and pitch their ideas to them.
Conclusion
Shark Tank created a huge buzz in the country and has become a very popular business reality show in India. Various entrepreneurs from different parts of the country came here to showcase their innovative business plans in front of the sharks in the hope of getting investments for their companies. The Shark Tank India judges provided investments to their preferred business ideas and gave them a chance to flourish with their ideas. Season three of this show is anticipated to be bigger, with quality judges and creative business ideas.
FAQs
Who is the richest shark in Shark Tank India?
The richest sharks on Shark Tank India include Ritesh Agarwal, Ronnie Screwvala, Amit Jain, Aman Gupta, Anupam Mittal, and more.
Who were the newly added Sharks in Shark Tank India Season 3?
Ritesh Agarwal (Founder of OYO Rooms), Deepinder Goyal (Co-founder of Zomato), Azhar Iqubal (Co-founder of Inshorts), Radhika Gupta (CEO of Edelweiss Mutual Fund), Varun Dua (Founder of Acko), and Ronnie Screwvala (Co-founder of UpGrad) were the newly added sharks.
How much do Shark Tank India judges earn per episode?
The sharks earn between INR 5-10 lakhs per episode, with varying rates depending on their profile and involvement.
Will Deepinder Goyal return to Shark Tank India season 4?
Deepinder Goyal is not part of Shark Tank India season 4. While rumours suggested his exit was due to Swiggy’s sponsorship, the show’s makers clarified that his absence was due to scheduling conflicts, and they would be happy to have him on future seasons.
Is there a Billionaire in Shark Tank India?
Deepinder Goyal, the founder of Zomato, has a net worth of $1.7 billion, and Ronnie Screwvala, with a net worth of $1.53 billion, has been among the billionaires featured on Shark Tank India in previous seasons.
What is Aman Gupta net worth?
The net worth of Aman Gupta is $93 million (INR 720 Crores).
What is Anupam Mittal net worth?
The net worth of Anupam Mittal is $21.8 million (INR 185 Crores).
Who is the newest shark in Shark Tank India season 4?
Kunal Bahl, co-founder of Snapdeal and Titan Capital, and Viraj Bahl, Founder and Managing Director of Veeba, have joined the panel of judges on Shark Tank India Season 4. In March 2025, Srikanth Bolla, Founder and Chairman of Bollant Industries, also joined the judges’ panel.
The Derma Co. has quickly become one of India’s leading science-backed skincare brands with its science-driven approach and dermatologist-tested formulations. Since its launch in 2020 under Honasa Consumer Limited, the brand has carved a niche by focusing on active ingredient-based solutions tailored for Indian skin. Unlike traditional skincare brands, the Derma Co. takes a problem-solving approach, using AI-powered skin analysis to recommend the right products for each user -offering dermatologist-designed solutions for a wide range of skin concerns.
Launched in 2020 under Honasa Consumer Limited (the parent company of Mamaearth), the brand focuses on active ingredients to address issues like acne, pigmentation, ageing and hair loss. With a digital-first approach, The Derma Co. has built a strong presence across e-commerce platforms, social media and select retail outlets.
Here we bring you the success story of The Derma Co., where you can learn about Founders of the company, company’s Mission and Vision, Business Model, Revenue Model, Competitors, Future Plans, and more.
The Derma Co. is all about real skincare and hair care that actually works. They offer a range of products designed to tackle common skin issues like acne, dark spots and signs of aging—without the fluff.
What They Offer
Serums, Moisturizers, Face Washes, Sunscreens and Body Lotions—all crafted to deliver visible results.
What Makes Them Stand Out
Created by dermatologists who know their stuff.
No harmful chemicals—just clean, effective formulas.
Packed with high-quality, science-backed ingredients that do what they promise.
Who It’s For
The Derma Co. is all about helping millennials feel confident in their skin and hair—because real beauty starts with taking care of yourself.
The Derma Co. – Industry
The online skincare market in India has exploded in recent years, thanks to the rapid growth of e-commerce. This shift has created a win-win situation—consumers, especially those in smaller cities (Tier 2–4), now have easy access to a vast range of products, while brands enjoy impressive profit margins of up to 60-70%.
As of FY2024, India’s skincare industry was valued at $2.68 billion, with facial care leading the pack in both sales and volume. The market is on track to hit $3.91 billion by FY2032, growing at a steady 4.82% CAGR from FY2025 to FY2032.
The Derma Co. – Founders and Team
The Derma Co. Funders – Varun Alagh and Ghazal Alagh
Varun Alagh Cofounder, Chairman and CEO of Honasa Consumer
Varun Alagh is a seasoned entrepreneur and brand builder with a strong foundation in engineering and business. He holds a Bachelor’s in Electrical Engineering from Delhi College of Engineering (DCE) and an MBA in Finance & Marketing from XLRI, Jamshedpur.
Corporate Journey & Brand Building
With over 15 years of leadership experience in sales and marketing, Varun has worked with some of the biggest names in FMCG, including Hindustan Unilever, Diageo and Coca-Cola. His expertise spans brand management, digital marketing and trade activations. Notably, he played a key role in launching Coke Zero in India and managed ATL, BTL and digital strategies for Smirnoff. His contributions earned him multiple awards, including the Business Unit President’s Award, Above and Beyond Award and I am Diageo Award.
In 2016, Varun co-founded Honasa Consumer Pvt. Ltd., a company that has redefined the Indian beauty and personal care market. Under his leadership, Mamaearth became the flagship brand, followed by the launch of The Derma Co., Aqualogica and Ayuga, along with acquisitions of well-known names like BBlunt and Dr. Sheth’s.
Ghazal Alagh
Born on September 2, 1988, in Gurgaon, Haryana, Ghazal Alagh grew up in a middle-class family that encouraged her ambitions. Her parents, Kamlesh and Sunita Sahni, along with her siblings, Chirag Sahni and Sahiba Chauhan, always supported her pursuit of education and career goals.
Education & Early Career
Ghazal earned a Bachelor of Computer Applications from Punjab University (2010) and later honed her artistic skills at the New York Academy of Art (2013), specializing in Design, Applied Arts and Figurative Art in Modern Art.
Her professional journey began in 2008 as a corporate trainer at NIIT, where she worked for two years. She later ventured into entrepreneurship with DietExpert, a health-focused startup that, despite her efforts, didn’t succeed. Undeterred, she turned to art, joining Being Arty before stepping into the beauty business.
Building a Beauty Empire
Ghazal co-founded Honasa Consumer Pvt. Ltd. alongside her husband, Varun Alagh, bringing a fresh, digital-first approach to the Indian beauty industry. A mom-preneur turned industry leader, she played a crucial role in shaping brands like Mamaearth, The Derma Co., Aqualogica and Ayuga, catering to modern consumers through D2C (Direct-to-Consumer) strategies.
From tech and art to skincare and beauty, Ghazal’s journey is a testament to resilience, adaptability and the power of reinventing oneself.
Ghazal Alagh’s entrepreneurial journey wasn’t smooth sailing—it began with setbacks. Her first startup, Diet Expert, was born out of her own struggle with weight loss, made harder by frequent relocations. The idea was to help people stay on track with their fitness goals despite travel constraints. While the business showed promise, it ultimately didn’t take off. Her second venture faced a similar fate.
A Personal Challenge That Sparked a Revolution
After returning to India, Ghazal and her husband, Varun Alagh, welcomed their son, Agastya. However, their happiness turned into worry when Agastya developed a skin condition that made him sensitive to most skincare products. Every lotion or cream caused rashes, leaving Ghazal feeling helpless.
Determined to find a solution, she spoke to doctors, fellow parents and friends—only to realize that many families faced the same struggle. Their doctor jokingly called them “Google Parents” for their endless research. What started as a personal mission soon turned into a business idea: creating toxin-free baby care products that were safe, effective and met international standards.
In 2016, Mamaearth was born under Honasa Consumer Pvt. Ltd., combining Varun’s FMCG expertise with Ghazal’s entrepreneurial drive. They launched with six baby care products, setting the stage for a larger revolution in the skincare industry.
The Derma Co. – Science-Backed Skincare for Millennials
Following Mamaearth’s success, The Derma Co. was launched in 2020 to bring science-driven skincare solutions to Indian millennials. With a focus on real, effective formulations, the brand targets concerns like acne, pigmentation and open pores.
Starting as a direct-to-consumer (D2C) brand, The Derma Co. quickly gained momentum and is now available on leading e-commerce platforms like Amazon, Nykaa and Flipkart. In March 2021, Bollywood actress Parineeti Chopra joined as the brand ambassador, spreading the message of embracing healthy, confident skin.
From a mother’s concern to a multi-brand beauty empire, Ghazal and Varun Alagh’s journey proves that the best businesses often stem from personal experiences and a genuine need for change.
The Derma Co. is committed to delivering science-backed skincare solutions that effectively address a wide range of skin concerns. By prioritizing research-driven formulations with potent active ingredients, the brand ensures that every product is designed for real results. Their mission is to make high-quality skincare accessible to everyone, empowering individuals to take control of their skin health with solutions that are both effective and safe.
Vision
The Derma Co. envisions a world where healthy, confident skin is within everyone’s reach. Beyond skincare, they believe in creating a positive social impact through their Young Scientists Program, which provides science education opportunities for underprivileged children. By combining accessibility, innovation and social responsibility, The Derma Co. aims to inspire confidence—not just in skin, but in future generations of young minds.
The Derma Co. – Name, Tagline and Logo
The Derma Co. Logo
Brand Identity
The Derma Co. strikes a balance between science and approachability—its branding highlights dermatologist-designed formulations and rigorous testing without feeling overly clinical. The packaging features bold colors, making it easy to identify products based on their function, while a numbering system guides users on the correct order of application, simplifying their skincare routine.
Tagline & Philosophy
The brand’s tagline, “Embrace your #FilterFree skin,” reflects its mission to help people feel confident in their natural skin. Focused on personalized skincare solutions, The Derma Co. ensures its products are free from harmful chemicals and developed by dermatologists, making high-quality, effective skin care accessible to all.
The Derma Co. – Business Model
The Derma Co. operates with a digital-first, science-backed approach, making high-performance skincare and haircare accessible both online and in stores. A key differentiator is its AI-powered skin analysis tool, which helps customers detect skin conditions and receive personalized product recommendations for effective treatment.
The brand follows a focused product strategy, emphasizing a select range of top-performing items to streamline manufacturing, marketing and distribution. This approach ensures efficiency in scaling while maintaining high-quality standards.
Scaling Success & Playbook Approach
Reflecting on the brand’s growth, co-founder Varun Alagh highlighted how The Derma Co. scaled up even faster than Mamaearth, leveraging repeatable business playbooks developed during Honasa Consumer’s journey. The success of The Derma Co. has reinforced their belief in these strategies, which will now be applied across all portfolio brands under Honasa Consumer to drive further expansion.
The Derma Co. – Revenue Model
Revenue Model & Distribution Strategy
The Derma Co. generates revenue by selling science-backed, active ingredient-based skincare and hair care products. Its digital-first business model prioritizes direct-to-consumer (D2C) sales through its website and mobile app, allowing the brand to build direct relationships with customers while optimizing margins.
Additionally, The Derma Co. leverages e-commerce marketplaces such as Amazon, Nykaa and Flipkart, alongside select retail outlets and modern trade partners, to maximize reach and accessibility. By blending dermatologist-tested formulations with a strong online presence, the brand effectively caters to consumers seeking targeted solutions for concerns like acne, pigmentation, dull skin, ageing, hair loss and dandruff.
IPO & Market Entry
The Derma Co.’s parent company, Honasa Consumer Limited, went public with an IPO in November 2023. Key details include:
IPO price band: INR208–INR 324
Total issue size: INR1,699 crore
Listing date: November 7, 2023
The brand’s rapid expansion, strategic retail presence and strong financial backing position it as a major player in India’s skincare industry.
The Derma Co. has hit an incredible milestone, reaching an annual revenue run rate of INR 500 crore in just 50 months since its launch. This rapid growth is a testament to the brand’s innovative approach and strong market presence.
Financial Metric
FY22
FY23
FY24
Operating Revenue
–
–
INR 500 crore
Advertising Expenses
–
INR 661.28 crore
–
Profit/Loss
INR 19.86 crore (Profit)
–
Profitable in first three quarters
In FY22, the company recorded a profit of ₹19.86 crore. In FY23, it spent INR 661.28 crore on advertising expenses. In FY24, the annual recurring revenue (ARR) reached INR 500 crore, and the company remained profitable in the first three quarters.
The Derma Co. – Online and Social Media Presence
The Derma Co. is making waves online with a strong presence across its own e-commerce site and social media platforms like Instagram and Facebook. The brand actively connects with customers through influencer partnerships and digital marketing, keeping skincare conversations engaging and informative. To make shopping easier, their products are also available on popular online marketplaces like Nykaa and Amazon.
To level up their social media game, The Derma Co. has teamed up with Chimp&z Inc, part of the Merge Infinity Network, to handle their digital marketing. The agency will take charge of content creation, product photoshoots and campaign management to keep the brand fresh and relevant. After a competitive multi-agency pitch, Chimp&z Inc’s Gurugram office will now drive The Derma Co.’s social media strategy forward.
The Derma Co. – Advertisements and Social Media Campaigns
Parineeti Chopra – Brand Ambassador, The Derma Co.
Bollywood actress Parineeti Chopra has joined The Derma Co. as the official Brand Ambassador, reinforcing the brand’s message of embracing #FilterFree skin. To spread this message, the company has launched a digital film featuring Chopra, inspiring young individuals to feel confident in their natural skin.
The Derma Co. actively promotes its philosophy of #FilterFree skin through advertising and social media campaigns, encouraging people to celebrate their real beauty. Beyond skincare, the brand is also making a social impact with its Young Scientist Campaign in partnership with Bhumi NGO. This initiative supports underprivileged students by providing personalized science lab kits and dedicated teachers, empowering the next generation of innovators.
The Derma Co. – Awards and Achievements
The Derma Co. received an award for Best Online Skincare Product Retailer 2024 in the UK.
The Derma Co. – Competitors
The Derma Co. competes with several other skincare brands in the Indian market, including:
Foxtale
RAS Luxury Oils
Gabit
These brands also focus on science-backed formulations and targeted skincare solutions, making the space highly competitive.
The brand aims to double its annual revenue run rate (ARR) to ₹1,000 crore within the next 3-5 years. This expansion plan is driven by product innovation, increased brand awareness and wider distribution across online and offline channels.
In a significant move, The Derma Co. has also launched its first exclusive brand outlet (EBO) at Airia Mall in Gurugram, marking its entry into the offline retail space. This step aligns with its commitment to making dermatologist-backed skincare solutions more accessible to Indian consumers.
FAQs
What is The Derma Co.?
The Derma Co. is an Indian skincare brand founded in 2020 by Varun and Ghazal Alagh. It offers dermatologically tested skincare and hair care products.
Who are The Derma Co. founders?
Varun Alagh and Ghazal Alagh are the founders of The Derma Co.
The Shark Tank India judges each have an impressive resume full of varied skills and noteworthy accomplishments from their respective fields. Aside from their roles as judges on the show, these individuals have made significant contributions to a variety of industries, demonstrating remarkable leadership, creativity, and entrepreneurship.
Their travels are engraved with stories of victory and difficulties, capturing the essence of perseverance and vision. From pioneering ventures to leading multimillion-dollar enterprises, their footprints are felt across industries, making an everlasting influence on the Indian economic landscape. Their contributions will inspire future generations and pave the way for a more prosperous and promising future for humankind as the journey progresses.
Achievements of Shark Tank India Judges – Ashneer Grover
As the ex-founder and Managing Director of BharatPe, Ashneer Grover has left an indelible mark on India’s fintech landscape. A graduate of the Indian Institute of Technology, Delhi, and the Indian Institute of Management, Ahmedabad, Grover’s journey includes stints at renowned companies like Kotak Investment Bank, Grofers, PC Jeweller Ltd., and American Express. His brainchild, the BharatPe app, launched in 2018, has garnered over one crore downloads on the Play Store.
Grover’s accolades include:
The Entrepreneur of the Year award in January 2021
The Young Achiever’s award was also bestowed upon him in January 2021
Vineeta Singh
Name
Vinita Singh
Born
1983
Position
Co-founder & CEO of Sugar Cosmetics
Achievements of Shark Tank India Judges – Vineeta Singh
Co-founder & CEO of Sugar Cosmetics, Vineeta Singh, has been instrumental in shaping the beauty industry in India.
Vineeta’s entrepreneurial journey has been decorated with numerous accolades:
The Startup of the Year 2019 by Entrepreneur Awards, Delhi
Singh’s leadership prowess landed her on the cover of Forbes Most Powerful Women (MPW) in Business in December 2021
She was recognized in the Economic Times’ 40 Under 40 list in 2021
Aman Gupta
Name
Aman Gupta
Born
4 March 1982
Position
Co-founder and Chief Marketing Officer of boAt
Achievements of Shark Tank India Judges – Aman Gupta
A powerhouse in the tech industry, Aman Gupta is the co-founder and Chief Marketing Officer at boAt. Gupta’s entrepreneurial spirit has been lauded with several prestigious awards, such as the Businessworld Young Entrepreneur Award in 2019 and the Entrepreneur of the Year Award in 2020. Under his leadership, the boat achieved the distinction of being named the World’s Top 5 Wearable Brand in both 2020 and 2021.
Aman Gupta’s other achievements include:
In 2019, he was on the list of Entrepreneur India Tech 25 Class
In 2020, he was the winner of Super 30 CMOs
In 2020, he was on the list of 40 under 40 Achievers by Businessworld, The Economic Times
In 2021, he won the Lokmat Most Stylish Entrepreneur of the Year
In 2021, he was on the list of 40 Under 40 list of Economic Times
Achievements of Shark Tank India Judges – Anupam Mittal
As the founder & CEO of People Group and Shaadi.com, Anupam Mittal has revolutionized the online matchmaking industry. His impact extends beyond business, as he has been recognized among the top 25 people frequently searched by The Week magazine and listed among India’s 50 Most Powerful People by Business Week.
Anupam Mittal’s contributions have earned him below accolades:
The Entrepreneur of the Year award by IT People
The Karamveer Puraskar
Namita Thapar
Name
Namita Thapar
Born
21 March 1977
Position
Executive Director of Emcure Pharmaceuticals
Achievements of Shark Tank India Judges – Namita Thapar
Namita Thapar, Executive Director of Emcure Pharmaceuticals, is a trailblazer in the pharmaceutical sector.
Namita’s exemplary leadership has garnered numerous achievements:
Recognition in The Economic Times Women Ahead List 2017
The Economic Times’ 40 Under Forty
India’s Hottest Young Business Leaders List 2017
The Barclays Hurun Next Gen Leader Recognition and
The World Women Leadership Congress Super Achiever Award
Achievements of Shark Tank India Judges – Gazal Alagh
Co-founder and Chief Mama of Mamaearth, Ghazal Alagh, has made significant strides in the realm of sustainable and natural beauty products.
Gazal Alagh’s entrepreneurial journey has been punctuated with achievements such as receiving:
The Best Brand of the Year award for Mamaearth in 2018-2019
Named one of India’s forty under forty achievers in 2019.
Alagh’s commitment to excellence was further underscored by the Super StartUps Asia Award in 2019.
Ritesh Agarwal
Name
Ritesh Agarwal
Born
16 November 1993
Position
Founder and CEO of OYO Rooms
Achievements of Shark Tank India Judges – Ritesh Agarwal
Founder and CEO of OYO Rooms, Ritesh Agarwal‘s entrepreneurial journey began at a young age and has catapulted him to global recognition. His remarkable achievements include being the first Asian resident to win the ’20 Under 20’ Thiel Fellowship and being listed in Forbes’s “30 Under 30” in the consumer tech sector. Agarwal’s innovative approach to hospitality has redefined the concept of budget accommodation worldwide.
Ritesh’s other achievements include:
Top 50 Entrepreneurs by TATA First Dot Awards in 2013
Listed as “One of the 8 Hottest Teenage Startup Founders in the World” by Business Insider in 2013
Received TiE – Lumis Entrepreneurial Excellence Award in 2014
Young Entrepreneur Award by Business World in 2018
Azhar Iqubal
Name
Azhar Iqubal
Born
1993
Position
Co-founder and CEO of Inshorts
Achievements of Shark Tank India Judges – Azhar Iqubal
Azhar Iqubal, co-founder and CEO of Inshorts, is a visionary entrepreneur who has disrupted the media landscape with his innovative news aggregation platform.
Iqubal’s achievements include:
Business World 40 under 40
Fortune India 40 under 40
Business World Young Entrepreneur Award
The Most Enterprising Brands
Leaders of Asia Award
Forbes India 30 under 30
Forbes Asia 30 under 30
Ronnie Screwvala
Name
Ronnie Screwvala
Born
8 September 1962
Position
Co-founder of upGrad
Achievements of Shark Tank India Judges – Ronnie Screwvala
Co-founder of upGrad, Ronnie Screwvala, has been at the forefront of India’s digital education revolution. His contributions extend beyond business, as evidenced by the Swades Foundation, which aimed to lift a million people out of poverty. U Sports focused on nurturing talent in Kabaddi, E-Sports, and Football.
Ronnie’s achievements include:
Esquire listed him as one of the 75 Most Influential People of the 21st Century in 2008
The Time 100 placed him 78th out of the 100 most influential people worldwide
Fortune Magazine ranked him as one of the 25 Most Powerful People in Asia.
Radhika Gupta
Name
Radhika Gupta
Born
14 September 1983
Position
Managing Director and CEO of Edelweiss Mutual Funds
Achievements of Shark Tank India Judges – Radhika Gupta
Managing Director and CEO of Edelweiss Mutual Funds, Radhika Gupta, is a stalwart in the finance sector and is recognized for her exemplary leadership and contributions. Gupta’s work in the finance sector has been acknowledged with various awards, including:
LinkedIn Top Voices in India −2021 in Finance & Economy in 2020
Fortune India’s 50 Most Powerful Women in Business in 2020
Economic Times 40 Under 40 Business Leaders Award in 2021
The Impact Creator Awards 2021, presented by the Governor of Maharashtra in 2021
Business Today: Most Powerful Women in Indian Business Awards
Young Global Leader by the World Economic Forum- 2022
CII Young Women Leader of the Year from the Confederation of Indian Industry (CII) in 2022
Forbes Women Power: Self-Made Women by Forbes India in 2022
Business Book of the Year: Self Help (Limitless) by FICCI Publishing, awarded in 2023
Achievements of Shark Tank India Judges – Deepinder Goyal
Deepinder Goyal is the co-founder and CEO of Zomato, a leading food delivery and restaurant discovery company. He started Zomato in 2008 with Pankaj Chaddah. Before Zomato, he worked at Bain & Company as a consultant. Deepinder is an IIT Delhi graduate and has played a key role in Zomato’s global growth.
Deepinder Goyal won the ‘Entrepreneur of the Year’ award. Union Minister Ashwini Vaishnaw presented him with the award at the NDTV Indian of the Year—2024 event.
Achievements of Shark Tank India Judges – Peyush Bansal
Peyush Bansal is the CEO and Co-Founder of Lenskart. He holds a Bachelor’s degree in Electrical Engineering — IT, Control, and Automation from McGill University. After a brief stint as a Program Manager at Microsoft, Bansal realized his desire to make a significant impact and returned to India to address the problem of vision correction. Peyush Bansal has been awarded with various accolades, some of his achievements are as follows:
Awarded Innovator of the Year Award at NDTV Indian of The Year Awards 2023-24
Co-founder and CEO of Acko, Co-founder of Coverfox & Glitterbug Technologies
Achievements of Shark Tank India Judges – Varun Dua
Varun Dua is the CEO and the founder of the company, Acko. He completed his education at MICA, Ahmedabad, and the University of Mumbai. After finishing his graduation, Varun served as a trainee at Leo Burnett Advertising for less than a year. He then started his career as a marketing manager at Tata AIG Life Insurance and Franklin Templeton Investments. Varun then founded Coverfox Insurance Broking Pvt. Ltd. Before he founded Coverfox in 2013, Varun founded Glitterbug Technologies. Varun Dua holds a prominent role as one of the Sharks on Season 3 of Shark Tank, adding his expertise and insights to the entrepreneurial landscape.
His achievements include:
Featured in Forbes’ “30 Under 30” list for Finance.
Won the Global New Venture Challenge in 2020, receiving $20,000 for his startup idea.
Recognized as an influential entrepreneur by several business publications.
Achievements of Shark Tank India Judges – Kunal Bahl
Kunal is the co-founder of Snapdeal. Bahl was a student at the University of Pennsylvania, where he completed a degree in Systems Engineering. He is also an alumnus of The Wharton School where he studied Marketing and Operations Strategy and also did Executive Program in Marketing from Northwestern University – Kellogg School of Management.
Bahl was also there in the Jerome Fischer M&T Program. In his professional career, Kunal started as an Independent Director of Piramal Enterprises Limited before co-founding Snapdeal in 2010. Bahl also co-founded Titan Capital in 2011 and AceVector Group in June 2022. Thus, Kunal can be summed up as an investor and entrepreneur who aims to create impact through entrepreneurship.
Kunal Bhal has been awarded with the following awards:
BMA Entrepreneur of the Year 2014
ET Top 50 Entrepreneurs of India 2014
Ranked 25 on Fortune 40 under 40 most influential business leaders list 2014
EY Entrepreneur of the Year – Startup 2014
Nasscom NextGen Entrepreneur 2014
The Economic Times Entrepreneur of the Year Award 2015
AIMA Transformational Business Leader of the Year
Indian Affairs Business Leader of the Year 2015
The Joseph Wharton Award for Young Leadership 2018
Achievements of Shark Tank India Judges – Viraj Bahl
Viraj Bahl is an innovative young entrepreneur with a passion for food. Viraj was born into a long line of entrepreneurs. He wanted to prove to his father that he could be more than just his son.
Viraj had a lifelong passion for working in the food industry. From a failed restaurant business to building an INR 1,000 crore brand and becoming a new panelist on Shark Tank India, Viraj Bahl is a visionary entrepreneur whose passion for food turned into a national success. With much hard work, along with a few roadblocks, today Veeba stands as one of the largest homegrown sauce and condiments brands in India.
Viraj’s achievements include:
Entrepreneur of the Year 2020 – Economic Times Awards for Innovation and Excellence in Indian Food Industry.
Top 50 Most Admired Entrepreneurs in India, 2018 Business Today for visionary leadership in building Veeba Foods.
Best Food Processing Brand, 2019 – Veeba, the Indian Food Forum has given an award that recognizes its high-quality and innovative offerings.
Sustainable Business Excellence 2021 Winner from FSSAI for Veeba’s commitment towards sustainability and healthy food production practices.
Fastest-Growing FMCG Brand, 2022 – Economic Times Edge Awarded to Veeba for fast growth and impact in the FMCG sector.
Achievements of Shark Tank India Judges – Vikas D Nahar
Born in Bangalore, Vikas D Nahar comes from a farming family background that grew pepper and coffee. He earned his Bachelor of Science in Computer Application from Bangalore University and began his career as a Senior Import Manager (Asia) at Jain Group Pvt. Ltd. Afterward, he pursued a Master of Business Administration in Marketing from the Symbiosis Centre For Management and Human Resource Development in Pune.
Following his MBA, Vikas joined Satvikk Speciality Foods Pvt. Ltd. as the Managing Director. Satvikk Speciality Foods is a health-focused food store that opened its first branch in Bangalore in December 2011. Vikas served as its Managing Director for almost five years. His experience at Satvikk finally helped him establish Happilo, the popular gourmet healthy food brand, in 2016.
Nahar has received numerous prestigious awards and recognitions, including:
Entrepreneur of the Year 2021 by the Indian Achievers Forum
Shark Tank India is an Indian business reality television series based on the popular global format Shark Tank. It has budding entrepreneurs pitching their business ideas to a panel of potential investors called ‘Sharks’ to secure investment deals.
Who will be the sharks in Shark Tank India?
Vineeta Singh, Peeyush Bansal, Namita Thapar, Anupam Mittal, Amit Jain, Deepinder Goyal, Varun Dua, Radhika Gupta, Ronnie Screwvala, Azhar Iquabal, Ritesh Agarwal, and Aman Gupta are the sharks in Shark Tank India. Season four of the show will feature two new sharks, Kunal Bahl and Viraj Bahl.
When will Shark Tank premiere in India?
Shark Tank Season Four premiered on Sony LIV on January 06, 2025.
Varun Alagh is the Co-Founder and Chief Dad of Honasa Consumer Private Limited, which established its first-ever baby nourishing brand, Mamaearth, in November 2016. The company is based in Gurugram, India. Mamaearth is declared Asia’s first MadeSafe-certified brand. Varun founded the toxin-free baby, beauty, hair, face, and body care brand Mamaearth with his wife, Ghazal Alagh, who plays the major role of Chief Mama at the company. As of January 6, 2025, Mamaearth’s market value is $928 million, with a stock price of $2.86 and 325 million shares.
We will explore Varun Alagh’s success story, including his early life, history, net worth, childhood, personal life, education, achievements, and more.
Varun Alagh – Biography
Name
Varun Alagh
Born
1984
Nationality
Indian
Education
Delhi College of Engineering; XLRI Jamshedpur
Profession
Entrepreneur
Position
Co-Founder, Chief Dad & CEO, Honsasa Consumer Pvt Ltd (Mamaearth)
After completing his studies, Varun joined Hindustan Unilever Limitedin 2007. During the first year, he worked as a Business Leadership Trainee. He was a part of this one-year training program. Varun then spent six months in Marketing with Lakme and Lifebuoy. He spent another six months in Customer Marketing and Sales in North India.
After completing his training for one whole year, he was employed as the Area Sales Manager of Hindustan Unilever Ltd., Delhi NCR, in May 2008. He was responsible for a 600 crore business through 29 people, spread across 22 categories under Home care, personal care, foods, and beverages.
After two years, he was promoted as the Area Sales and Customer ManageratDelhi NCR and Rajasthan in 2010. He managed a team of 37 people with 67 customers, delivering a direct distribution of 55,000 retail outlets across Delhi and Rajasthan.
After nine months, he was again promoted to the Regional Brand Manager Innovations South Asia- Deodorants. As a part of this role, he managed Innovations and communications for Sure/Rexona Deodrants in South Asia and Market development and digital strategy for Asia.
He left Hindustan Unilever in March 2012 and joined Diageo PLC as the Senior Brand Manager – Smirnoff. This role assigned him the job of managing one of the world’s largest premium spirits brands, Smirnoff, which is India’s largest Vodka brand, too. Moreover, he looked over the above and below the line (ATL & BTL). This also included the Digital and On-trade activation for Smirnoff across India.
He joined The Coca-Cola Company in May 2013 and worked as the Brand Manager for two years. Varun managed to deliver the brand business, market share, and equity targets through a collation of various marketing acts. Alagh was then promoted to Senior Brand Manager, where his role was to manage Customer Marketing for the Coca-Cola trademark across India and South-West Asian countries. He eventually left the company in November 2016, and it was in the same month that he started Honasa Consumer Pvt. Ltd., the parent of Mamaearth.
Varun Alagh – Co-Founder, Chief Dad & CEO of Mamaearth
Varun pursued a Bachelor of Engineering specializing in Electrical Engineering from the Delhi College of Engineering (2001-2005). He later earned a Post Graduate Diploma in Business Management (PGDBM) in Finance and Marketing from XLRI Jamshedpur (2005-2007).
While Varun was completing his post-graduation degree course, he had a chance to work with companies like Colgate Palmolive, Havells Electric, Madura Garments, Maruti, and Nokia in the form of internships and LIVE projects.
Varun Alagh – Personal Life
Mamaearth Company Owners – Varun Alagh and Ghazal Alagh
He is married to Ghazal Alagh, who is the Co-founder and Chief Mama of Mamaearth. She looks after the product development, content, and community management of the company. Before that, she had worked in the IT corporate world. The couple has two sons. A son named Agastya had been diagnosed with a skin-borne disease called eczema since birth.
Varun Alagh – Professional Life and Journey So Far!
Varun worked with Unilever for four years and 11 months,i.e., from May 2007 to March 2012. Here, he got to learn how to add value to a brand. Varun also worked for another brand, Smirnoff, at Diageo PLC for one year and three months, i.e., from March 2012 to May 2013.
He worked with the Coca-Cola company for three years and seven months, i.e., from May 2013 to November 2016. He excelled in building brand value for nine long years by working with several renowned companies.
He founded Mamaearth in November 2016,providingarange of toxin-free baby skincare products. Both Varun Alagh and Ghazal Alagh had a suitable background in handling such a brand professionally, which was eventually developed due to personal reasons.
When Varun and Ghazal realized that their newborn son, Agastya, had a skin-borne disease called eczema, his skin was allergic to a lot of substances and turned red and itchy when exposed to such chemicals. The couple had to look for toxin-free baby care products in the market. Varun Alagh’s net worth stands at $14.40 Million.
Business Idea
The doctor advised using only natural products to avoid the worsening of his condition, but Mr. and Mrs. Alagh found that most of the baby care products in India contained toxins in one form or another. Besides, they did not think it fit to compromise with the quality. Therefore, they had to request their relatives and friends traveling abroad to bring back toxin-free skincare brands for their children. According to Varun Alagh, Mamaearth was founded after they found no alternative for proper toxin-free brands for babies in India, and the US products were becoming an added financial burden.
Honasa Consumer Private Limited is classified as a non-government company registered at the Registrar of Companies, New Delhi. The authorized share capital of the company is INR 3,400,351,400, and its paid-up capital is INR 1,363,495,490.
Varun Alagh bought 1.8 lakh shares worth INR 4.5 crore in the company, according to stock exchange filings on December 3, 2024. He previously owned 31.88% of the company and now owns 31.93%.
Varun is the Co-Founder, Chief Dad, and Get Stuff Done Officer at Honasa Consumer Private Limited. The company exists to provide honest, natural, and safe products. Mamaearth is the first brand of the company that focuses on reducing parenting stress by providing solutions to parent and baby problems in the form of safe, international standard products.
The Directors of the company include Varun Alagh, Ghazal Alagh, Vettakkorumakankav Siva, Subramaniam Sita, Rahul Chowdhri, and Ishan Mittal. The company started with a combined investment of Rs 90 lakh by Varun, Ghazal, and a few of the angel investors.
Varun serves as Mamaearth’sCo-Founder and Chief Dad, headquartered in Gurugram, India. He founded the company in November 2016, primarily as a babycare products brand, which saw good growth and thereby expanded to several other categories, including – Beauty, Hair, Face, and Body care, and currently targets a range of audiences, including babies, moms to be, and men above the age of 15 years too.
Within two years of the startup, the company got a retail turnover of Rs 20 crore. By 2020, Mamaearth’s net worth was over Rs 100 Crore. The company eventually turned out to be the first unicorn in India in 2022 by raising $52 million on January 1, 2022.
Mamaearth has its own website, where one can shop from a diverse range of body care, hair care, organic beauty, and baby care products. The baby care range of Mamaearth can also be accessed through various e-commerce platforms like Amazon, Firstcry, and Nykaa. It also has a presence across 120+ major cities in India.
Famous Bollywood celebrity Shilpa Shetty, who herself is a mother of two babies, became the brand ambassador of Mamaearth in 2017. She believed that toxin-free products are the best. Thus, she invested around $250K in the company. Shilpa Shetty reportedly made about Rs. 45.14 crore after selling her 13.93 lakh shares during the Mamaearth IPO’s Offer-for-Sale phase. She still has over 2.30 lakh shares in the business, which are currently worth roughly Rs. 7.4 crore. Moreover, Mamaearth also raised other funding led by Fireside Ventures and Stellaris Ventures Partners.
Mamaearth – Asia’s First Made-Safe Certified Brand
Varun Alagh – Investments
Varun Alagh has invested in numerous startups to date. The Co-founder has been noted for 40+ investments, the last of which came in on July 12, 2023, where he invested $1.04 million in GreenFortune.
Name of the company
Funding round
Investment date
GreenFortune
Seed Round
July 12, 2023
Solar Ladder
Seed Round
May 03, 2023
KikiBix
Seed Round
March 31, 2023
AdmitKard
Series A
February 20, 2023
Xeno
Seed Round
March 14, 2022
One Impression
Seed Round
January 6, 2022
Nestasia
Series A
December 15, 2021
Shiprocket
Series E
December 10, 2021
Pristyn Care
Series E
December 8, 2021
Doss Games
Pre-Seed Round
December 6, 2021
Early Steps Acacdemy
Seed Round
November 24, 2021
Wiggles India
Seed Round
October 28, 2021
BeepKart
Seed Round
September 22, 2021
Ayu Health
Series A
September 15, 2021
Varun Alagh – Awards and Recognition
He received the Business Unit President Award (December 2015) for being a lead member in the MIT ICE project for turning around FBO business in 2015 from the President of Coca-Cola India and Southwest Asia. Varun Alagh’s age was only 39 when he was honored with this achievement.
He was conferred with the Above & Beyond Award (September 2015) for going beyond the call of duty on an organization-wide project from the Leadership team of Coca-Cola India and Southwest Asia.
He received the Business Unit President Award (December 2014) for leading excellent ideation and execution in the Coca-Cola Zero launch in India from the President of Coca-Cola India South West Asia.
He was conferred with the I am a Diageo Award (March 2013) for excellent execution of the Smirnoff Nightlife Activation Nationally as the President of Diageo India.
He has been listed among the top managers in HUL for two years consistently.
Mamaearth’s parent company, Honasa Consumer, launched its Initial Public Offering (IPO) on October 31, 2023. The IPO was open for subscription until November 2, 2023, and was fully subscribed on the last day. The IPO price band was set at ₹308-324 per share, and the lot size was 46 equity shares. The IPO raised ₹1,701 crore.
Honasa Consumer, the parent company of Mamaearth, has lost its unicorn status after its shares dropped by about 29% in November 2024. The shares closed at Rs 237.70 each, bringing the company’s total market value down to Rs 7,721 crore, or about $902 million. The company had filed for an IPO with a valuation of Rs 10,500 crore in November 2023.
The IPO was a success, with the shares listing at a premium of 2% on the National Stock Exchange (NSE) on November 7, 2023. The grey market premium (GMP) for Mamaearth’s IPO was ₹31 on the day of listing, indicating a strong listing. The company’s strong brand recall, innovative products, and focus on digital marketing have been key factors in its success. Mamaearth is well-positioned to continue to grow in the coming years, as India’s beauty and personal care market is expected to reach ₹20,000 crore by 2025. Varun Alagh turned to social media to articulate his journey with Mamaearth so far:
“The joy of building is just pure elation, it’s so much better than moaning, critiquing, regretting and most importantly inaction. This is a momentous occasion for us but in the journey of building it’s just another moment, we shall cherish it but move on to looking for more amazing moments as we build for decades to come. While we are here, thanks a ton everyone.”
FAQs
Is Mamaearth an Indian brand?
Yes, Mamaearth is an Indian company and is based out of Gurugram, Haryana.
Who are Mamaearth founders?
Varun Alagh and Ghazal Alagh are the founders of Mamaearth.
Who are the promoters of Mamaearth?
Mamaearth promoters are husband-wife duo Varun and Ghazal Alagh, founded in 2016.
Is Mamaearth chemical-free?
All of Mamaearth’s products are 100% chemical-free. Mamaearth is the only “Made Safe” certified toxin-free brand in India, which is free of all known toxins that are banned in most countries.
What is Mamaearth net worth?
As of January 6, 2025, Mamaearth’s market value is $928 million, with a stock price of $2.86 and 325 million shares. For the year ending March 31, 2024, Mamaearth earned $238 million in revenue.
What is Varun Alagh education?
Varun pursued a Bachelor of Engineering specializing in Electrical Engineering from the Delhi College of Engineering (2001-2005). He later earned a Post Graduate Diploma in Business Management (PGDBM) in Finance and Marketing from XLRI Jamshedpur (2005-2007).
What is Mamaearth founder net worth?
The net worth of Ghazal Alagh, co-founder of Mamaearth is $20 million.
Who owns Mamaearth?
Varun Alagh and Ghazal Alagh are the co-founders and majority owners of Mamaearth.
What is Varun Alagh age?
Varun Alagh was born in 1984 and is 41 years old.
Who is Mamaearth CEO?
Varun Alagh is the chief dad and CEO of Mamaearth company.
What is Varun Alagh net worth?
The net worth of Varun Alagh is $14,40 million as of 2023.
Muskaan Kapoor
