StartupTalky

Tag: generate leads

  • BotStar – Easiest Way to Create Your Own Chatbot

    Imagine a situation where you just kicked off your online business or brand and it is finally blowing up. You have already spent money on hiring staff but are still stretched too thin to deal with your customers.

    Any good business owner knows that a frustrated customer who once leaves, might not come back again. So how do you deal with an ever-growing customer base as well as manage your already overloaded messenger situation?

    Well, I have a solution for your troubles. What you undoubtedly need to streamline your business and user’s experience is BotStar.

    BotStar offers a fully customizable platform to build A.I chatbots
    BotStar offers a fully customizable platform to build A.I chatbots

    In the digital world, technologies come and go but there are a few that are so revolutionary that will stay forever.

    Chatbot technology is one of these rare revolutionary technologies that has taken over the internet. From FB pages to blogs, and e-commerce websites, bots are used everywhere.

    Even if you are a digital marketer or have a team of people to work on your website, you cannot simply expect them to interact with each and every customer and their queries as it consumes too much time and energy.

    But now, imagine having interactive chatbots that do your job for you by turning fans into subscribers, leads into buyers all around the clock whether you are online or at the beach.

    This is what BotStar offers its users, freedom from routinely simple tasks so that you can focus your energy elsewhere.

    So let’s dive in and look at some of BotStar’s features, and pricing plans so you may get a better understanding of the software.

    What is BotStar?
    BotStar – Features and Benefits
    How to use BotStar?
    BotStar – Pricing
    FAQ’s for BotStar’s Integration

    What is BotStar?

    An intuitive full-fledged platform, BotStar is a tool for building chatbots. Potential clients who visit your website often require a lot of details before they are willing to give you their information. They need to understand what you are offering, why they should trust your brand, and finally what they can expect in return for availing your services.

    Generating a steady flow of leads is always the priority for any business but it’s not always easy to do so. It will either cost you a lot of money or time, and sometimes both. But having a dedicated chat bot building platform that lets you code as well as design in a simple process, might just be the thing your business needs.

    Follow the next part of my review to learn more about its features and plans

    Mark Zuckerberg- The Founder and CEO of Facebook
    Mark Zuckerberg is famous for Facebook. He was one of the youngest self-made
    billionaire just at the age of 23. This year in the month of August, he came
    under the centibillionaire list. He’s an American media magnate, internet
    businessman, and philanthropist. He serves as Facebook’s president, chie…
    StartupTalkyMeghashree Das

    Story of Mark Zuckerberg

    BotStar – Features and Benefits

    Cloud-based – BotStar is accessible and can work from any device whether you’re working on your laptop, tablet, or even your phone. There’s no need to download and install either.

    Easy to use – If you’re not proficient with technology or coding, then you need not stress as it’s precisely why BotStar is so popular. With very little input you can control and customize this software to your needs.

    Powerful visual editor – Unlike other chatbot management tools, BotStar enables you to build unlimited leads without any restrictions. You can edit and design to your heart’s content with an efficient drag-and-drop editor.

    Keyword AI – Your customers don’t even need to type in their full query as BotStar comes with an intuitive AI that automatically matches keywords with a pre-loaded response.

    Pre-designed templates – 50 high quality pre-designed templates for you to choose from. These are also available over different niches, ready to be used.

    Automate E-commerce – Gone are the days where you had to manually customize your galleries and orders. You can simply automate the process with BotStar.

    Mass broadcasts – Blast your customers with new deals and offers at will. Such tactics usually tend to have high open rates.

    Full customizations – Insanely flexible and customizable bots as you can add images, videos and even have time delays in between responses to humanize your chatbots in a natural way.

    ShareChat – Entertaining the regional audience with amazing content!
    The evolution of social networking platforms only dates back to a decade before
    when the smartphones and the internet revolutionized the way people
    communicated. With the vision of providing great communication and then a
    networking platform, in October 2015, ShareChat was founded by three IITians
    f…
    StartupTalkyVidhi Punamiya

    Story of ShareChat

    How to use BotStar?

    Follow these few simple steps to set-up your chatbot on BotStar:

    • Step 1 – Create a new bot
    • Step 2 – Choose a template for your bot
    • Step 3 – Set up Bot name, Avatar and Language
    • Step 4 – Link your FB page to the bot
    • Step 5 – Customize your messages as you see fit
    • Step 6 – Publish your Chat bot
    • Step 7 – Relax, while your bot does all the work!

    BotStar – Pricing

    BotStar is available for the initial price of $47 which is pretty cheap compared to a chatbot developer who might charge from $40-60/hr. But if you need more options you can check out the options below

    1. BotStar – Deluxe Upgrade ($67)
    This package gives you access to all the features without any restrictions. 20 chatbots and double the number of virtual assistants that you can add to your dashboard.

    • Mass comment to replies with a single click
    • Get better results with 20 chatbots
    • Can be connected to over 1500 apps
    • Save time by connecting directly with your team in the BotStar dashboard

    2. Platinum Upgrade ($67)
    One time purchase and you get the following:

    • 30 chatbots to scale up your business
    • Advanced A.I technology will enhance your conversion rate and increase engagements
    • Unlock multilingual chat bots
    • Fully customizable chatbots with developer tools

    3. Training Bootcamp ($ 97)
    Step by step training course on how you can approach and close business clients. How to use BotStar for local business guides.

    • Section 1 – Promoting BotStar to local businesses
    • Section 2 – Setting up BotStar Chatbot
    • Section 3 – BotStar integration
    • Section 4 – Defining audience in BotStar
    • Section 5 – Creating automated campaigns
    • Section 6 – Generating traffic, leads and sales for any business
    • Section 7 – BotStar marketing
    • Section 8 – BotStar chatbot design best practices

    FAQ’s for BotStar’s Integration

    How can I use the Dialogflow in my chatbot?

    To be able to use the Dialogflow feature inside BotStar, you will need to:

    • Enable Dialogflow in Integration (Bot Builder > Integration)
    • Have at least one Agent inside your Dialogflow account.
    Dialogflow Integration dashboard
    Dialogflow Integration dashboard

    Why can’t I find the new Intent/ Agent which I just have created in my Dialogflow account when setting up the configuration in the Dialogflow block?

    If you can’t find your Intent/ Agent, please reload the BotStar page again or click the “Load new Agents” button in Integrations (Bot Builder > Integration) to reload the data.

    The reason why we need to reload the data is that you may have created the Agents or Intent after integrating Dialogflow with BotStar, so the data haven’t been transferred from Dialogflow to BotStar yet.

    Dialogflow Agent settings
    Dialogflow Agent settings

    I have created a new agent inside Dialogflow, but the result when I test the “Confirmation block” is not like what I expected. The data is wrong. How can I fix that?

    I would like to explain that this situation usually happens when this is the first time you have used the Dialogflow block inside BotStar.

    To fix this problem, please go to your Dialogflow block, then set them up again from the beginning. You can choose to delete that Dialogflow block or you will just need to change to another agent and then change back to the agent you want to set up.

    BotStar – Conclusion

    This simple yet efficient platform is the cutting edge of technology. Now that you have all the important information about BotStar at your fingertips, waste no more time. It is finally time to use a super-smart messaging tool that does all the work so that you don’t have to while still giving everyone the experience they deserve.

    Get BotStar today and give yourself a much needed break !

  • 4 Startup Business Growth Strategies | Dirty Business Tactics

    Nowadays business owner applies hidden methods for business growth strategies to warm their pockets. The usage of secret methods for the business growth and earn more profit, is not a new phenomenon, as malpractice in business industry is a very old trick. The businesses opt for different strategies to attract the customers to buy their product only and make them believe in the benefits of the product. Well, if you are wondering do all companies follow these tactics, then you are right because to survive in the over competitive environment it’s necessary to play hide and seek. That’s what big brands believe in.

    The dirty tactics don’t mean that they are doing something illegal, they are just being smart and finding a fine line between the legal and illegal.

    In simple words, the business owners are applying hidden methods for business growth strategies to earn their profit within the boundary of the legal framework, but which is slightly out of the social ethics. We have also listed few startup business growth strategies but in order to better understand the dirty business tactics of some big famous companies, let’s study some of the methods they use to trick customers into their web of lies. Before diving in, let’s understand what does one mean by dirty business tactics?

    Understanding Dirty Business Tactics

    It is not alike as the term implies. Dirty business tactics doesn’t mean that business is doing something illegal. However, this is the businesses shrewdness which allows them to earn an extra rupee by wittingly representing deceptive or manipulative ads or by alluring the customers with hidden discounts. Companies can design these dirty strategies to win over their competitors.

    And this practice, in today’s era is being followed by every company whether it belongs to any of the sector. Each and every company is tricking their customers by providing misleading information. So, now let’s move on to the ways or strategies through which businesses alluring their customers.

    Startup Business Growth Strategies

    1. Fake Advertisements

    startup business growth strategies
    Fake advertising

    Fake advertising is the use of false, misleading, or unproven information to advertise products to consumers or advertising that does not disclose its source. One of the most commonly used strategies of the businesses to play mind games with the customers. Till today’s date half of the TV commercial are totally presenting the half-truth or thoroughly aggregate facts. As per the image above the burger is mouthwatering however in reality, the taste and presentation differ.

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    2. Hidden Discount Emails

    startup business growth strategies
    Hidden Discount Emails

    At times your mailbox gets flooded with an alert of mysterious discount offers. When you hurry to open up your email and found out that the mysterious discount of 10%-20% is only applicable after a purchase of Rs. 3000 or above. This is one of the business growth strategies normally used by the e-commerce websites and other online service providers.

    Mainly the free service providers send aggravated emails to the customers to make them get the paid subscription. They will send you nonsense alert messages and conditions applied schemes. So, read all the details before making any decision regarding these hidden emails.

    3. Impressive Phone Calls

    startup business growth strategies
    Impressive Phone Calls

    In a day you receive numerous calls from banks, DTH providers, network company etc with the list of new beneficial schemes. Half of these beneficial schemes are strictly designed for the benefit of the company. But still when the operator says, “Sir/Mam this scheme is only for you” this will hook 80% of people with them.

    Then with their honey talk, they force us to order some foolish scheme and truth behind this reveals after the scheme activation. But there are few cases also seen where after talking with the operator you canceled the scheme and still they keep it activate on your account. This is one of the real hidden methods for business growth strategies.

    Brand Positioning Strategies for Business | How to Make Customers Loyal
    This is the 21st century. You cannot expect a good profit unless customers thinkabout you. Although there is nothing like negative marketing, you still have tomake people think about you. It can be anything. They just have to think aboutyour brand. And all this comes under the term “brand positio…
    StartupTalkyParnas Ghosh

    4. Reaping Insurance Company & Fake Bankruptcy

    startup business growth strategies
    Reaping Insurance Company & Fake Bankruptcy

    Some famous companies use this tactic to overcome their business losses. They simply take the big insurance policy and after paying two three installments, they intentionally create an accidental fire or any other mishap and claims the full amount of insurance. This is a very old but effective method used by many of the big businesses to grow themselves. Sometimes they make a lot of fake paper drill to defraud the insurance company and keep their pocket warm.

    The rarest and oldest trick followed by companies to avoid paying interests to their shareholders and bank loans. The companies declare themselves bankrupt and insolvent themselves. The poor shareholders get stuck and the bank also has to face large loss in such cases.

    6 Ways – What makes a Successful Business Partnership
    We constantly see people and companies collaborating with each other to bringabout successful outcomes. However, it is not as easy to work in collaborationwith people and companies [https://startuptalky.com/tag/companie] as one mightthink. When one starts working in collaboration lots of things c…
    StartupTalkyParnas Ghosh

    The list of hidden methods followed by businesses for growth strategies is very long and we normal person face them every day in the form of sales, schemes, offers etc. The businesses are every day planning new tactics to raid your pockets and they have no moral boundaries in doing this.

    So, there is only one trick to overcome all the dirty schemes of all these marketing experts is to get power in your hands. However, one can wisely generate income for straight forwards way for business growth. Although we would recommend you not to fall for the stupid marketing schemes and use your brain whenever you hear word sale or discount. In short, “Jago Grahak Jago“!

  • Generate Leads with HelloBar

    Visit any website, and you find pop-ups. While some says ‘subscribe to our newsletter’, some others are there to inform you about offers and discounts. You might find them annoying, however they are very useful to get a response from the visitors. They are call-to-action which reminds people what they have to do. It is totally worth having one on your website, and HelloBar is a tool that can help you in this regard. Here is all about HelloBar and how it can help you in making your website grow.

    What is the HelloBar?
    Why HelloBar?
    Uses of HelloBar
    How to Set Up HelloBar on your Website?
    Who created HelloBar?
    HelloBar Pricing
    HelloBar Alternatives
    Conclusion

    What is HelloBar?

    HelloBar is a popular lead generation tool, that allows you to show attractive notification to visitors who visit your site. Whether you have a HTML site, WordPress site or you are using some other CMS, HelloBar can be used with all. Moreover, using HelloBar not only increases your conversion rate but also impacts UX. User experience is much more important in terms of websites. If a user is unsatisfied with your website’s content, they are most likely go back which will negatively impact your website’s performance. HelloBar provides message pop up service which will make users read and interact with your website.

    what is hellobar
    Hello Bar Logo

    Why HelloBar?

    HelloBar attract people’s attention, and interact with them. Furthermore, the best thing about the HelloBar is that they don’t bother users. However, you can customize them according to your need but most of them don’t irritate users like other pop up ads.

    Uses of HelloBar

    Some of the main uses of HelloBar are:

    • Do surveys: You can conduct easy and quick surveys and find out what your visitors want.
    • Get Subscribers: HelloBar is useful to get subscribers. People can and will easily subscribe to your website by seeing the HelloBar on the website.
    • FOMO Strategy: You can use people’s fear of missing out (FOMO) by providing a discount for a limited time and advertise it in HelloBar.
    • Promote Posts: You can promote your other posts in the helloBar.
    • Ebook: You can provide a link to download your free or paid ebook.
    • Social Media: You can use it to promote your social media pages or profiles.

    Although these are some of the main uses of HelloBar, they are not limited here, you can use your creativity to explore the possibilities.

    How to Set Up HelloBar on your Website?

    Here are the steps you need to follow to create a HelloBar for your website

    • Go to HelloBar website and enter your website’s URL.
    • After receiving your URL, they will ask you to sign up to their website.
    • After signing up, they will ask you to chose your goal, i.e. “Target a URL” ; “Collect Email”; “Make Sales”; “Announcement”; “Get Phone Calls”
    • Now, you will have to create the bar. Just insert the message and chose the color.
    • Then you can just customize the bar according to your need.
    • After customizing, just choose the platform (CMS) you have your website associated with. Though, you can also choose for assistance, if needed.
    • Your universal code will be generated and all you have to do is to copy and paste this code in the header of your website. You can add them separately in pages if you don’t want it in every page of your website.
    • Now, you can just publish your website. However, if you need then you can always edit the setting on their website.
    How to use Hellobar on a Website | Tutorial

    Who Created HelloBar?

    The most famous name in the blogging industry. Yes, you guessed it right, it is Neil Patel. Neil Patel acquired the rights to the HelloBar. However, the tool was created by another company, Digital Telepathy. Crazy Eggs, a company of Neil Patel, acquired the HelloBar as they wanted products that were similar to its own . They wanted something which helps website builders to improve the user experience. And HelloBar is focused on the same.

    HelloBar Pricing

    HelloBar has both a free and a paid version. But 10 bars are the limitations in the free version. Some other limitations include

    • No bar targeting
    • No custom message
    • HelloBar branding

    In the paid version, packages include, ‘Elite’ which costs $99/month & ‘Growth’ package which costs $29/month. Some interesting features of paid packages include –

    • No Hello Bar logo
    • Unlimited bars
    • Custom messages
    • Targeted bars according to the device, location, etc

    HelloBar Alternatives

    HelloBar is definitely not the only one in the market who is providing you with this service. There are many other companies for it. And you might even find them suit you better than HelloBar. So, some of the top alternatives of HelloBar are:

    • SumoMe
    • WordPress Notification Bar
    • Fluid Notification Bar
    • Attention Grabber
    • Icegram
    • OptinMonster
    • Notify Bar
    • GetSiteControl
    • Optimonk
    • Unbounce

    Read More: How can we generate leads with Email signature

    Conclusion

    If you are a newbie in blogging or doing it as a side project, then we would suggest you to go with free version only. However, if you are very serious about it and already earning some money from your website, then you can consider going for a paid version

    HelloBar is a great service to increase your conversion rate. It makes your work easy and efficient. So even if its the free version, including a bar on your website, will definitely help you grow your website. Are you already using HelloBar? Which do you think is the best alternative of HelloBar? Let us know in the comments box.

  • How To Improve Sales Pitch | 9 Tips To Pitch Your Product

    Business does not run merely on the products and advertisements. It runs on the people of the company and the investors which supports it time to time. You will have to go through sales pitching someday. You might have to pitch your product in some seminar, some meetup or to the investors. In this post, we will tell you about some sales pitch tips to generate leads.

    “Filter everything you’re doing, saying and pitching through the customer point of view, and you’ll improve just about every metric you care about today.”
    – Matt Heinz

    1. Tell a Story

    No one gonna listen to you if you come on the stage and start bragging about your product. People don’t wanna know about your product if you don’t make them feel good. You can start the pitch by telling a story of someone or something which inspired the creation of the product.

    Once you get the people’s attention, you can get into their head and pitch your product directly to their minds. Just don’t talk only facts but some personal experience in the form of a story to make the people feel connected to the pitch. You can generate leads when people will be connected with you.

    “How you sell matters. What your process is matters. But how your customers feel when they engage with you matters more.”
    – Tiffani Bova, Sales Innovation Evangelist and Salesforce Speaker

    2. Understand their Need

    Understand the need of your audience. You have to observe what your audience wants to hear. Make your speech according to your audience. Even if your audience is not interested in your product, you can tell them something which balance their interests and your product. It will motivate them to listen and engage in your pitch. Nevertheless, the key is to sell your pitch to the investors or audiences. So, cater their need to generate leads through your pitch.

    “Don’t find customers for your products, find products for your customers.”
    – Seth Godin, American Author

    3. Create a beautiful Presentation

    Create a beautiful and interesting presentation which grab people’s attention. Use infographics and interesting pictures in your presentation. Make it more colourful. Add real life expediences of the presentation to make it relatable. Put up some straight facts about the product to make it more effective to the customers or investors who you are pitching the idea.

    Also Read: The 10 Best Tools for Graphic Designers

    4. Explainer Video

    You can create an explainer video to pitch your product. However, you cannot leave it all on the video alone. You will have to explain the explainer video after it ends, to add it with your sales pitch presentation.

    Videos are always great to grab the mass attention. It will be great if the video is full of facts, stats and clips showing customer experience and maybe some funny memes to lighten up the mood, in midst of the heavy, strong pitch presentation. Facts and stats are not only interesting but they will create a buzz and people are not gonna forget them so easily and neither your pitch.

    Also read:

    5. Focus on Benefits

    It is so obvious. Focus on benefits but explain the problem first. Once you let your prospect realise how big the problem is, they will start listening to you and will get convinced why they should start using the product. Because the more you let your public realize that their problem is huge, the more they will listen that why they should use or invest in the product.

    “Sales is not about selling anymore, but about building trust and educating.”
    – Siva Devaki, CEO – MassMailer

    6. Your Own Story

    People love life stories. While pitching, you can tell people how you got to where you are today. Let them know your good and bad moments. But focus on emotional moments. It touches their emotions and forces them to see themselves in your position. It will make their mind concentrate on your story. With this, you can easily get their attention and they will not forget about your product for a pretty long time.

    Also Read: The Golden Marketing Method: Drip Marketing

    7. Keep It Short

    You don’t have to stretch it all. In fact, you have to make it short. Keep it all short and simple. But, of course, you can’t do this all in a short period. However, the easy way to make it possible is to divide the time for each task and topic. This way, you will be able to plan it all better. You cannot pitch a product just in some seconds, anyway. So if you have 5 minutes, you will have to focus on the main aspects of the product and pitch whats important for the client, investor or the audience to know.

    “Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time.”
    -Thomas Edison, American Inventor

    8. CTA

    CTA or the Call To Action is important for all types of marketing. And the sales pitch is the most important marketing opportunity. At the end of the presentation, you can ask them to sign up on your website, visit it or provide you emails, etc. But call to action is very important at the end of the pitch. Just don’t do it if you are pitching it to investors or clients.

    Also read: How A/B testing can increase your Sales

    9. Smile

    Lastly, wear a smile and put on the coat of confidence. A smile makes you more attractive as people will not fear to reach you out and talk to you. And confidence works as a shield to your bad moves. If you make any minor mistake, your confidence will cover it.

    “There is little success where there is little laughter.”
    –Andrew Carnegie, American industrialist

    Conclusion

    Sales pitching can be one of the toughest work for you, but once you did it, you will realize how wrong you are. Maybe not in the first chance, but you will develop yourself gradually and become an expert in sales pitching. Experience is the best teacher. These tips are just words unless you go and do it yourself. Prepare yourself as you will never get another chance.

    How was your first Sales pitch experience? Please comment below.

  • How to Use Twitter for Business in 2020 | Twitter best practices 2020

    Twitter is a social media for microblogging. With 330 million active users per month, Twitter is one of the most used Social media platform. If that’s not enough, a total of 5,786 tweets are sent each second, which makes it 500 million tweets every single day. According to a report, 75% of B2B and 65% of B2C businesses are marketing on Twitter, which is more than any major social media individually except Facebook. Marketers know the value of using Twitter for business.

    You also might be using Twitter from a long time but have you planned for using it to generate leads and grow your business? If not, this is the time to do so. Twitter can be used as a platform to interact with your customers and to find more cutomers to generate leads. Hence, can be beneficial for your business.

    Let’s see some of the best practices for twitter you can do to improve your brand value on Twitter.

    Best way to use Twitter for Business

    Create a Brand-Centric profile

    As a business, you need to create a business account on Twitter. Your business profile should contain all details, contacts and social media mentions of your brand. There should be pictures and tweets related to the product. The user reviews can also be a part of the profile. The Twitter profile benefits the company to create and maintain its brand image.

    Reply the queries

    You need to be attentive towards the customer queries regarding the product, they have tweeted you. This will create an image of an attentive and caring brand which replies it’s customers on time. Many times, you get to know a lot about your products down side from customer reviews.

    Grab Customers

    Find your potential customers by the tweets people post. Keep searching for the relevant tweets. If a person complains about your competitor’s service, grab the opportunity and promote your product there. To grab more followers, several tools can come in handy. These tools can provide a good rate of followers to the account, grabbing more attention of potential customers. Some of such tools are- Crowdfire, Tweepsi, Socialboss, etc. These tools will be helpful in finding the potential followers and will eventually benefit the company.

    Twitter Analytics

    Twitter provides a tool called Twitter Analytics. With Twitter Analytics you can analyse the performance of your tweets. You can track your customer’s interest, occupation, gender, status, buying behavior, etc. With that data, you can modify your product or business/marketing strategy. Analysing Twitter data can be the best practise for your business.

    Retweet

    Retweet is to reshare any tweet on Twitter. So, if your customer is happy, they can retweet your tweets. However you need to ask your best customer to retweet your promotional tweet through tweets or messages.

    Customer Service

    You can ask people to tweet their problems on Twitter. Solve their problem if it is possible to do that in the comments only. Moreover, tell them that you will look into their problem ASAP if you can’t solve their problems by just explaining it. This is one of the biggest benefit of Twitter, as not only it will solve your customers’ problems, but it show others how much you care about your customers.

    Watching the Competitors

    You can keep an eye on the activity of your competitors with the help of Twitter. Analyse their marketing strategy, customer service, customer’s problems, etc. After that, you can create your strategy to beat your competitors. Analysing competitor’s strategy can be the most effective way of using Twitter for business.

    Trends can provide a boost to the company online if done the right way. However, you need to do it in the right time because trends has time limit. Twitter can help you analyse and keep a track of the existing and upcoming social media trends. With the help of the trend, you can come up with better marketing plans and products. Also, you can post anything which is relevant to your product and to the trend. Your post can go viral if you did it good.

    Keyword Research

    With the help of tools like Hootsuite or TweetDeck, you can monitor some keywords and identify the lead. For example, you can set 3 keywords say “gifts” “handmade” and “customized”. So, when anyone uses these keywords in your area, you can get in touch with them and pitch your product if you deal in handmade gifts.

    Pin Tweet

    You can pin tweets so that when anyone visits your profile, the first tweet they see is the one you want them to see. You can pin your best promotional tweet on your profile. This will help your potential customers to know about product or service.

    Influencer Marketing

    Influencers are the perfect wingman for the companies as they are going to match you up with the potential and the required customers for the brand. Hence, look for the people who are expert influencers in the respective field, that your business deals with and pay them to promote your brand. As they have the required market, your business will surely get the attention it requires.

    Regular update

    Don’t get away from your account for too long as it can wipe out the brand’s image. Hence, keep on regular posting about the products and other updates. This way you will be in the mind of the followers. Also, it shows how responsible you are towards your brand which is a good thing from the investor’s point of view.

    Hashtags

    Use the correct Twitter hashtags which are related to the content. Twitter hashtags makes your content available to the mass audience. Hashtags are a fun way to spread the brand across more audience. You can first do a research about the hashtag keywords which are trending and relevant. Twitter hashtags optimise the post, hence are a crucial factor for Twitter post.

    Run Ads on Twitter

    As you may feel little dip on organic reach on Twitter in 2020. Thus, you should run twitter ads to reach more people.  Twitter ads are comparatively cheap. There are different types of Twitter ads are like, promoted tweets, promoted accounts, promoted trends or website card to increase your website or blog traffic. You may run App card ads to boost the numbers of app download. It will help you to generate quality leads and conversions.

    Benefits of using twitter for marketing and brand promotion

    You might be thinking why should we use Twitter for social media marketing because there are very less active users. But here we have listed some of the benefits of using twitter for social media marketing.

    • Drive more traffic to your website
      Twitter is a platform from where you can drive a lot of traffic to your website because this is the ideal platform for audience engagement. The best thing about Twitter is that here people can engage with any type of content and there is no complex algorithm. But you have to work hard to drive traffic from Twitter. You have to update 10-12 tweets every day to get a large engagement on your content.

    If you’re not using social media to drive traffic and leads, then your brand is losing out “big time.” – Sam Hurley

    • Build your business network
      Do you want to build relation with big influencers or celebrities? If yes, then Twitter is the right platform for you, especially if you are a business. On Twitter, you will get all the high-profile from any industry. The biggest advantage of using Twitter is that here it is really easy to connect with anyone. It’s just like texting someone but here your tweets are public.

    Also read: Build Trust in Online Business

    • Generate leads easily
      It’s easy to generate leads on Twitter as compared to other social media platforms like Facebook and LinkedIn. On Twitter when you tweet not only your targeted followers but also the public can see your tweet. So, here you have the opportunity to generate new leads and convert them into a customer. You just need to post quality content with Call-To-Action regularly. Because here you are not paying for ads so you have to put your efforts and time to get a better result.
    • Building reputation of your brand
      Twitter is a place where you can express about your brand. As Twitter is a pubic platform where your content is conveyed easily to the people. Twitter has allowed you to build the reputation of your brand by updating quality content. Even the high-profile industry believes that a brand is genuine if they interact with people a lot and they are always ready to express their feeling for the users.
    • Improve your SEO and grow organically
      Every social media platforms has a good relationship with Google. Especially twitter is the best friend of Google because your tweets are also visible on search results. So, here you have the opportunity to rank on your targeted keywords. It is the most cost-effective way to improve your online presence organically. But unlike paid ads here you have to work hard and smart.

    Conclusion

    Twitter is much more than you think. Companies know this, that is why they tweet you when you have any problems.

    In one case, a person was having a problem with the internet speed in Airtel connection, which is a reputable mobile network company in India. When he tweeted about it, Airtel didn’t respond so well. The person then tweeted “I don’t think Airtel is doing well these days, thinking of porting to Jio or Idea” (not the exact words, but something like that). Jio and Idea, the rivals, responded in minutes after that person tweeted it, asking for the personal details to register a SIM on his name. Do you know, what happened next? His Airtel internet speed boosted in just an hour or so. This shows that companies are taking Twitter so seriously.

    Hence, using Twitter for business can be proved very crucial tactic.

    So, use all the tips for Twitter mentioned above to interact with your audience, generate leads and grow your business.

  • Digital Marketing Business Ideas | Online Business in 2021

    Digital marketing is gaining immense popularity among entrepreneurs, marketers and consumers. While entrepreneurs and marketers use digital marketing to reach out to a large target audience, consumers life has also become easier as they can explore and buy products and services easily. As a result, there is high scope for success in digital marketing business ideas you can start online like SEO agency and web/app development.

    So here, we have compiled a list of best digital marketing business ideas, which are popular and profitable too. You can start them all online.

    Best digital Marketing Business Ideas to start Online:

    Blogging Agency

    Blogs are the arteries carrying the weight of digital marketing. Existing from the time the internet was introduced in the 90s, blogs are an effective way of marketing products and services on the internet, mobile phones and other mediums. The quality and influencing capability of these write-ups are defined by the minds that produce them. Hence, there’s a dire need of professional content writers comfortable in delivering content over an array of topics.

    So if you have flair for quality content creation, then a blogging agency is a suitable startup plan for you. You can later diversify your income plan when you have a good amount of audience.

    SEO Agency

    A lot of companies proclaim being experts in SEO and thus there’s a lot of competition in this domain. But if you’ve worked on real-time SEO projects and have enjoyed success, then optimization can be one of the best business ideas to make money. In in the SEO industry, success depends only on two factors – prior experience and conversion rate i.e. increase in incoming traffic.

    Social Media Agency

    Virtual presence on social media platforms such as Facebook and Twitter is imperative in bolstering brand identity and awareness among people. Every business irrespective of the size and area of operation must be present across different social media platforms to attract target customers. Managing social media accounts in different platforms, and keeping these accounts updated is an exhaustive task. In this scenario starting a social media agency is a profitable business idea. Along with that, if you learn a few things about Social Media marketing and the paid ads on social media, then you can build a good clientele. Many small businesses which are coming online don’t know how to use the social media and its ads effectively. So, you can approach them easily generate a lead.

    Additionally, If you are a social media enthusiast, you can also earn money by selling products to your friends and followers on social media platforms. You do not even need to keep a stock of products to sell online. There are many Dropshipping apps available like Meesho, Shop 101 etc. You just have to download the app and share the products shown in your social media accounts, and you earn commission on every product sold.

    You can also promote affiliate links and make money whenever someone buys from your affiliate link. Almost all the ecommerce companies provide affiliate links. Today, social media is one of the best business and there are various possibilities of making money through it.

    Mobile and Web Application
    Development:

    Organizations want to expand their market reach beyond the realms of laptops and computers. This implies transporting an entire website to a mobile screen, with no delay and failure in rendering.

    As such,mobile/web app development can be a successful digital marketing business plan. The USP is to distinguish oneself from the numerous companies already involved in app development. An example is creating applications that don’t breach the privacy of the smartphone user. This is slowly becoming a necessary feature in the light of various data breach incidents that have occurred in recent times.

    Also, there are many businesses which need to get online to expand their business. According to a study (2018) 6 out of 10 small businesses do not have a website. In fact, 35% of those business owners think their business is too small to be online. You can easily target those business and tell them how easy and profitable it is to be online.

    Video Marketing

    Static images as advertisements are gradually being replaced by short video clips. And it makes sense as well since people are prone to be enticed by a 10-second ad when compared to an image trying to convey the same message, promotion or idea. According to a study, organic traffic improves by up to 157% with added video content. So, if you can form a team that has innovative digital marketing ideas and specializes in creating amazing videos for promoting clients, then video marketing consultancy is your niche to launch a startup.

    PPC Strategist

    What a PPC strategist do is to come up with the best keywords for the PPC campaign. Pay-per-Click campaigns are expensive and can quickly burn through the budget if not implemented carefully. So, companies need highly experienced strategist who can do deep research and come up with the best keyword for the PPC campaign. If you can convert a $2 fee paid to a search engine for PPC into a $100 lead, then you should lend your expertise to others by conjuring a PPC strategy company. Companies pay the PPC strategist their quoted prices.

    Cloud Consultancy

    Cloud services offered by providers such as Amazon, Microsoft etc. have made life easier. Whether large storage or high-performance virtual machine is needed, cloud computing satisfies all kinds of requirements. And as more and more companies shift their entire operations online on a cloud platform (especially startups), cloud consultancy is the need of the hour. With a large number of vendors to choose from, companies may not be able to make the right choice and need professional guidance for cloud computing. In such a case, starting a cloud consultancy can be a profitable startup idea.

    However to rise up in ranks as a consultant, one needs to have the latest certifications and skills, and above all, the desire to learn and improve daily since cloud computing is making tremendous progress and innovations with each passing day.

    Web Analytics Company

    Analysis of data obtained through incoming traffic on a website can reveal surprising and useful patterns. Using the power of AI, ML and business analytics experts in these domains can help websites boost productivity, income and effectiveness. If you’re an analytics expert or can assemble a team which specializes in same, you can create a startup providing web analytics services and solutions.

    Websites, blogs, and similar platforms often fall prey to copyright and infringement suits due to plagiarizing content for digital marketing. For example, bloggers tend to copy answers from forums like Quora, without giving the actual writer due credits and recognition. Situations like these open up an entire money making domain to legal experts dealing with copyright and trademarks and thus makes a good digital startup.

    As such if you are one such ‘cyber lawyer’, then use your skills to start a business in saving website owners from unnecessary copyright violations!

    This was our list of top digital marketing business ideas. Comment below if you have any of the listed startup. If not, which kind of Digital Marketing Startup are you most interested in and why?