Do you feel that your business and sales processes are falling short somewhere?
If your marketing efforts are proving insufficient results for lead capture and generation, it’s possible that your sales processes are faulty. The process of converting awareness into action is slow and can lose many potential customers.
Even if you start from scratch, the growth of your business doesn’t come from putting in endless working hours alone. One of the most effective tools to build a reliable revenue stream is a sales pipeline.
What Is a Sales Pipeline?
Sales Pipeline is not just another buzzword!
You must have heard about the ‘Sales pipeline’ in the meetings or conversations. It’s not just jargon but an effective system that can change the game for your sales figures. A sales pipeline is a visual representation of opportunities in different phases of the sales process.
Sales Pipeline
It presents a clear outline of prospects, leaks, and loopholes in your sales process. A well-defined sales pipeline educates the salesperson about what step comes ahead and how to go around it. It also gives valuable insights to the managers and helps in decision making.
Sales pipelines give way to:
Insights into financial metrics.
Accurate assessment of team performance.
Preview of monthly revenue.
Now let’s look at how to build a sales pipeline for lead generation
Identify the Potential Buyers and Place Them in the Right Stage
Consolidating all your potential buyers is the first step in establishing a sales pipeline. It is important to ascertain that your prospective customers are placed in the right deal stages based on their affiliation with your product or service.
When a potential buyer has contacted you to know more about your product or service, he is in the ‘interaction phase’.
Placing your prospective customers in the right compartment helps you deal with them most effectively. You can approach them accordingly and convert the lead into business.
Segregate and Assign the Sales Activities
Knowing which phase your potential customers belong to can lay out a clear set of sales activities.
Suppose you know your possible buyer belongs to the ‘awareness’ phase where the information flow is the most important. In that case, You will send out emails, brochures, and catalogues to them or target them through infographics and interactive quizzes.
In short, you know what to do and how to take them to the next stage. This way, your salesforce also has clarity on performing the task in the best way possible. Assigning sales activities to each stage of the sales pipeline is crucial for enhancing the effectiveness of sales efforts and the efficiency of the salesforce.
Define the Sales Cycle Length
Your lead source is the biggest factor in defining the length of your sales cycle. How quickly you close the sales depends on the channel through which you approach the potential customer.
Leads generated through emails or calls will have slow sales cycles. Organic leads achieved through websites have a quicker sales cycle.
The above makes it crucial to define the sales cycle length by streamlining various lead sources. If you have a sales cycle defined, it would be easy to know which deal would convert into action and which one has become useless for the business.
Ascertain Your Pipeline Size
If one of your sales representatives targets 50 deals a month and loses 10-12 of them in the sales process, you may raise the bar and give him a target of 70 deals instead.
That’s how you decide the size of your pipeline and meet your target sales for the month. There is no doubt that not all the leads make it to the end of the pipeline. The contingency plan is simple. Start with extra deals so that any leak along the way does not hamper your sales target.
Take Out the Inactive Leads
If certain deals have gotten stagnant, there’s no point waiting for them to convert because the chances of winning such deals are very low. If a deal has gone past its sales cycle, there is no point in wasting sales efforts or campaigns on it.
It is important to know when to stop putting marketing efforts!
One of the effective ways to keep a tab on stagnant leads is to have a specialized software or AI tool that can notify you about deals that aren’t moving to the next stage. It will help you clear the space and make way for new leads.
Timely Review of Sales Pipeline Metrics
Even after establishing an efficient sales pipeline, there is no way to predict the exact outcome. Sales activities change, targets change and with that, strategy changes. A timely review will allow your team to make the necessary changes and bring in more leads to compensate for any lag in the plan.
Businesses that put effort into knowing what their customers want succeed in converting leads into purchases. From awareness to action, it’s a journey for buyers and an open opportunity for you to retain them at any given stage. Sales pipelines provide the perfect set-up for managers for ascertaining the success of sales campaigns and marketing efforts.
FAQs
What is a sales lead pipeline?
A sales lead pipeline is a representation of prospects in different phases of the sales process.
How do you build a lead pipeline?
Identify the potential buyers, assign sales activities, define sales cycle length, remove inactive leads, and constantly update your sales timeline.
What is a lead in sales?
A lead in sales is a person or a business who might become your future customer or client.
Getting someone to your shop to showcase your product is not enough. Unless they take interest and buy your product, they are just people who are there in your shop for time pass. However, you cannot differentiate between your potential buyer and time passers in the shop. Maybe not in physical shops, but you can identify the potential customer who visited your website.
There are many services available online which can help you get all the required data about any of your visitors. However, they will provide only the company’s data and not the user’s data, so it is helpful in B2B business. The most popular and reliable service in this field is Lead Forensics. So, here to what to know about lead forensics.
Lead Forensics is a website visitor tracking software. It is a software that reveals the identity of your visitor and turns them into prospects. When people visit your website, they leave some digital “footprints”. Lead forensics then track some information about the prospect. It helps you connect with the visitor personally. You can then provide this data to your sales team and they might bring you some leads. If you want to generate a lead from the visitor for your B2B business, then this is a great service to go for. It was founded in the year 2009 by Paul Thomas and its headquarters is situated in London, United Kingdom.
How Does Lead Forensics Work Technically?
When a user visits your website for the first time, the software generates a JavaScript, depending on your site and the user’s preferences, and sends it to the user’s browser to collect the data you need. A unique cookie is generated for the user and stored on their device. This is a standard procedure on the internet, utilized by almost every site which needs to identify a user as a unique person, for example, Amazon or Gmail. The Lead Forensic’s cookie is tracked over long periods of time, which means a unique visitor to your site can be identified when they return. When a visitor clicks on your site, the software looks for a cookie. If a cookie is found the user is identified as a ‘returning visitor’ and their clicks are recorded along with any previous visits to show their lifetime click path through your website.
How Lead Forensics Works
Advantages of Lead Forensics
EfficientLeadGeneration: All the visitor tracking software helps you in lead generation. It improves the efficiency of your lead as you are targeting only those people who already have visited your website and showed some interest in your product.
LeadQuality: They improve the quality of your lead as you have the data about your prospect. You can easily figure out what specific feature would your prospect need. In other words, it will help you to nurture your lead.
Closemoresales: As you are generating more leads, you can easily close many deals.
Limitations of Lead Forensics
Expensive: You will need to invest a lot to get the service. The pricing depends on the traffic you get on your website per month.
NoConsumerData: If you think you can visit your personal Facebook profile and wave at your visitor, then let me burst your bubble. The visitor tracking software provides you with the contact data of organizations only. You can only check the name of the organization and other related information.
Accuracy: You cannot expect to get accurate data each and every time. There can be some faults in the data.
Some Popular Alternatives of Lead Forensics
Lead Forensics is truly a great visitor tracker but there are other tools that provide the same service, there can be some differences in the quality though. Some of the great visitor tracking services you can go for are:
Visitor Queue
WhoIsVisiting
Wow Analytics
Canddi
Hubspot
Zoho
Conclusion
Visitor tracking software is great and the most important factor if you are into an online B2B business. When someone from an organization visits your website, you can easily contact them and generate some leads. It is an effective way for lead generation. To stop its misuse, it is not allowed to get the user’s personal data. You can only get the company’s data, which has visited your website. When you use the collected data, and call or email customers, it is not called cold calling. As the prospect already knows about your brand and product, they will take an interest in talking to you.
FAQs
What does Lead Forensics do?
It is software that reveals the identity of the visitors of your website and converts them to sales-ready leads.
What is the pricing of Lead Forensics?
The subscription of Lead Forensics starts at $59 per month.
At a time we are living in, if we have our own business and it is not present online, then, unfortunately, you’re losing countless opportunities. So, smart entrepreneurs must keep their business online, if they want more visibility and other opportunities to come their way. Now, nothing is better than having a website for your business. It not only helps your business get visibility but you can also make your audience aware of your products and services.
Now, to have your business online, the first thing you have to do is create a website. If you want to build a website but you are a non-techie person or don’t have a budget to hire expensive web developers, then you can try Unbounce. It is a simple drag & drop landing page builder tool. The best part is you do not require any technical knowledge to do that.
More than 15000 brands all over the world, are using Unbounce to design their landing pages. If you have a website with some services and need a landing page, then this is the tool to go for. Let’s check out the complete review of Unbounce.
Unbounce is a Canadian software company. It was launched in 2009 by Rick Perreault and is widely known for its landing page service. Unbounce is providing the landing page to websites for over a decade now. It is believed that the landing page is a crucial part of any website. A good landing page can increase the conversion rate and improve the user experience.
With Unbounce, you don’t need any coding language to design landing pages. Unlike coding, you can see what you are designing. It becomes easier and more efficient with Unbounce as they have a variety of tools that you can easily use. The main purpose of Unbounce is to free people from unnecessary coding. With Unbounce, all you need is a creative mind. Besides the landing pages, Unbounce also lets you create pop-ups, sticky bars, and others for your website.
Benefits of Unbounce
NoCodingNeeded: The best part of Unbounce is that it can be used by beginners and people who don’t know how to code. So, to use it, you don’t need coding knowledge to create a landing page for your website.
SimpleUI: The user interface is easy to understand. You don’t have to google about every other tool to know about it. All the tools are named in a very easy manner.
So ManyFeatures: There are so many features and tools available to use. You can find all the tools related to landing page development on Unbounce only.
MultipleTemplates: You don’t have to worry about the templates. There are hundreds of templates for you to use for your page.
Easyanalysis: Unbounce gives you a tool to analyze the performance of your landing page. The analyzer also lets you know what you can improve on your landing page.
Integrate With WordPress: There is a WordPress Plugin for Unbounce. Thus, you can integrate Unbounce with WordPress easily.
How to Create Landing Page Using Unbounce
Limitations of Unbounce
Multi-UserExperience: The experience of some companies who use Unbounce’s service for multiple users, was not so great. You have to think again if you are buying the plan for your team. Users say that the user interface of their web application was not satisfying while multiple users work in it.
Price: Although Unbounce is a great service, it is too expensive for an individual to spend $90 a month. If you are not too serious about your website, you should consider backing out. However, you can take 14 days trial before buying the service, just in case you think, it is a great tool for you.
TooManyFeatures: As already said in the advantages, Unbounce has too many features and tools. However, it can be its disadvantage too. Having too many features can confuse the user and will take a lot of time to try them all out and decide which one is better to use. Moreover, according to some users, tools are poorly organized.
DesignChanges: The design of the landing page gets changed when we switch from desktop to mobile. Although it is obvious, it sucks when you work a lot on the design and you see something changed on your phone.
Pricing of Unbounce
LaunchPlan: $90/month with up to 500 conversions, up to 20000 visitors, unlimited Landing pages, and Unlimited Sticky Bars
OptimizePlan: $135/month with up to 1000 conversions, up to 30000 visitors, unlimited Landing pages, and Unlimited Sticky Bars
Accelerate Plan: $225/month with up to 2500 conversions, up to 50000 visitors, unlimited Landing pages, and Unlimited Sticky Bars
Devices Supported
Android
Windows
MAC
iPhone/iPad
Web-based
Best Alternatives
Now, when you know about the limitations of Unbounce, you might want to move to another tool. Some good alternatives of Unbounce are:
InstaPage: A service that lets to build landing pages for online marketing and campaign. It offers various features like A/B testing, multiple campaigns management, easy page building and many more.
Leadpages: It is an online tool to collect email subscribers. It provides templates . It can be used for hosting webinars, to create landing pages and a lot other.
Click Funnels: It is an online sales funnel builder that helps business market, sell and deliver the products online. It simplifies, online marketing, selling and delivery of the product and services.
Mail Chimp: It is a marketing automation platform and an email marketing service. It is an all-in-one marketing platform and it insists on marketing focuses on health content management practices, beautifully designed campaigns and powerful data analysis.
Conclusion
If you are thinking to go for Unbounce or not and is in a dilemma, you can check it out the service through the trial version. Although the trial version will not let you use all the features so you can ask any of your friends if they have ever used Unbounce. Take their reviews, research more reviews online, and contact the Unbounce team to know about all the features of Unbounce. Although, it is recommended to take a look at the features and prices of its alternatives too.
FAQs
Is Unbounce free to use?
Unbounce has a trial period where it is free for 14 days.
Where Unbounce is situated?
The headquarters of Unbounce is situated in Vancouver, Canada.
When you do a business, an X-factor needs to be present, so that it can attract the audience which will lead to them buying your products and services. Your products have to be of good quality which will bring your customer back.
Not just bloggers and writers, but companies too need quality content on their websites. It is not just because of ranking but also for user experience. Quality content is something that sparks a fire to buy your product in a prospect’s mind.
Therefore, every company website needs quality content. Also, bloggers need quality content to bring back visitors to their website. In this article, we will discover how to create quality content to increase the rank of your website along with satisfy the visitors.
Perform In-depth research before starting writing. Spy on your competitor’s content. Check what types of content can get you the most number of shares for your content. Try to create content that is trending on social media. Follow the Influencers or bloggers of your niche, take inspiration from them.
Perform Keyword Research and Optimise
Find the relevant keywords with decent search volume and less competition. Use keywords research tools to perform keyword research. Then build and optimize your content according to your target keywords, it will help you bring the perfect amount of traffic to your website.
Focus On the Length of Article
You have so much knowledge banked in you and you may also want to bring it all out in your blog, but not everyone wants to read your whole story. Therefore, you have to keep it as short as possible. It doesn’t mean that you have to remove the important lines. Include whatever you think is important and what your audience may think is important. That doesn’t mean, you should post a very short post either. The minimum number of words you should include are 450 per post. But again, don’t stretch it too much like 5000 or 6000 words in one post. Not everyone likes to read that long of content, make it sweet, short and simple. If it’s necessary, then include a page break in the post. This will make the post easy to read and will also make it attractive.
Focus On Text Formatting
Text formatting means to make it more good looking. You can make the important words bold or Italic to focus on them. If you think you wrote an amazing paragraph that no one in the world can even think of, just highlight the whole para. If needed you can also change the colours or increase the size of texts. Furthermore, you can and should change the size and colour of the heading.
Write Killer Headlines
The heading is the first thing your visitor will see. In fact, they are the silent marketer working for your website. Heading attracts the visitor to click on your link. You might somehow rank your website on a keyword, but it doesn’t matter if no one is coming to your website, through headings the visitors get attracted to your content.
Therefore, make a catchy heading, something attractive. The heading should address the problem along with the hope of a solution. However, you should go for a smaller heading, long headings are not at all attractive. Some research says that you should include numbers in the headings, the conversion rate will be much more with this.
To-The-Point
You visit a website for a particular reason if it is filled with unnecessary details, it will just waste your time. and you’ll never visit that website again. So, to be sure that it never happens with your website, don’t overload your content with wasteful information. Just come to the point and solve the problem.
Include ReIevant Images
Images and videos help you to describe your content. People can relate to your content more efficiently when there is a proper picture for it. Also, an article without any image feels empty. However, just remember that the image should be relevant.
Readability
There are many websites that tell the readability of your content with the help of some pre-defined factors. These factors were defined after a deep research on human readability. So, you can check if your content is easy to read or not. Readability is important because through it readers can understand what your content is trying to convey.
Add Links
If you are a blogger with some experience, then you must already know how important internal and external links are for your website. Internal links are the links to the web pages of your own website while external links are the links to other websites. They are the main factors Bounce Rate depends on.
Provide Value
At the end of the day, what matters the most is content quality. It is the value that you give to your readers. So, try to add some valuable and original content. Include your own thoughts about the topic, your experience, some tips, tricks, downsides that can be a great source of value.
Conclusion
The popularity of your content depends on its quality, one needs to provide quality content so that they can attract the right customers to their website or blogs. Be aware of what your audience wants in your content, that is how you’ll be able to realise what you need to better it, which will in return help you attract more traffic to your website and get it ranked higher.
FAQs
What is Web Traffic?
Web traffic is the data sent and received when people visit your website.
What is the good range of website traffic?
50% to 70% is a good range of website traffic.
What makes content high quality?
When the content is unique and is able to attract the attention of your audience, it automatically said that the content is of high quality
Webinars are everywhere these days, especially with the Covid-19 situation, the use of Webinars have increased. Every other business stands on the marketing capacity of Webinars and when it comes to selling knowledge-based products like some courses or E-books, they are the lifesavers.
According to a report, 73% of B2B marketers said webinar is the best way to generate high-quality leads and over 60% of marketers use the webinar as a part of their content marketing campaign.
The webinar will allow you to run interactive sessions among the participants in real-time. You may share information or discuss premium strategies using Webinar. In this article, we will cover how through webinars you can generate leads for your business.
Ever been to any seminar? This is the same, except, anyone can visit it from anywhere and many times, it’s free for visitors. Webinars are like Instagram live feature, except it is far more useful than Instagram live. Webinars are mostly live streaming videos to share knowledge.
Although the presenter is the main person to talk to in a webinar, it is much more interactive than a usual seminar. Anyone can comment and ask questions while the webinar is going on. Moreover, you can provide a voice chat feature in your webinar as well.
Uses of Webinar
Webinars are very useful in many ways. Through them, you can market products, explain the features of your product to your potential customers, introduce new technologies, and many more things. Some uses of webinars are listed below:
To Improve SEO The biggest importance of webinars is that they improve the SEO of the website. Many websites conduct webinars every once in a while just to improve their ranking.
To Generate Leads Webinars bring people to watch you because through it you provide value to them. While providing value you can also advertise your product to them. Even if you don’t do that, many people will check out your product themselves. This will help to generate leads.
For Launching New Products If you want to launch and generate leads for your new products but are not looking forward to spending tons of money on them, you can use webinars. You can provide the information about your new product in a webinar and with that a link to buy that product.
To Educate People Not only just normal education but you can use webinars to educate people about how to use your product.
To Identify Potential Customers Webinars attract potential customers. Only those people will watch your webinar who are interested in the niche of your product.
Features of Webinar
Some of the best features of Webinar that helps in your business are:
Live Most of the time, webinars are streamed live so that people can interact with the presenter. Moreover, by watching live, people feel a sense of relation with the company.
Interactive Most of the webinars have the feature of chat or comment. People can send messages to the presenter and the presenter can reply to them if possible.
Voice Most of the webinars contain the voice of the presenter. However, some people conduct mute webinars too. Furthermore, in some webinars, people can even do a voice chat with the presenter.
Application Interaction You can provide your app’s interface on your website and let people learn how to use the application.
Benefits of Webinars
Webinars present you as the expert in that field, you can teach and sell at the same time.
Webinars give you authority, you are in the power if you are presenting your webinar.
There is no denying the fact that you can increase your sales through webinars. You just need to make the right strategies according to which you do your webinars and you will see the results in your favour.
Webinars are the best and most effective method in budget marketing. Through webinars, you can launch your products, advertise your products, teach your audience about the features of your product and you can also interact with your customers. So many things by just one webinar, isn’t it amazing?
Webinars are a great tool for knowing where you are lagging because through a webinar you can interact with your actual customers or say your audience and they can tell you what are the points which are lagging in your product.
Benefits of Webinar
Limitations of Webinar
Dependency on Internet Speed: Not only your internet speed but also your viewer’s internet speed should be good enough to stream a webinar video online. But the crucial part is your own internet speed.
Registration: People hate to register. But for webinars, registration is important. So, some people just drop the idea of attending the webinar even they are interested in it.
Colliding Voice Overs: Although not every time, sometimes you will face the problem of collision of voice over while streaming a screen sharing webinar.
Location & Time: Webinar connects you with people all over the world. So, when you think this is the best time to do a webinar, someone might be in a deep sleep. So, location and time are the main factors to look upon in webinars.
How to Promote Your Webinar?
Although, you can always conduct a webinar on other platforms Webinars are also available directly to your website. However, if you are not a very “tech-friendly” person, then conducting a webinar on your own site can be tough for you. To make this easier, you can go for webinar services. You might have to pay some bucks, but they will be worth it only if you have a good audience and this audience will turn potential customers for your business.
Some Pro-tips for Webinars
So now you know how to create a Webinar but the major challenge you will face in promoting or market your webinar. Some of the best ways to promote your upcoming webinars are:
Email marketing If you already have an email list then you can email your subscriber to remind them about your webinar.
Facebook marketing You can advertise your webinar on Facebook. The better way is to find and pay some relevant and popular pages and ask them to promote your webinar.
Blog Tell about your upcoming webinar in your post. Ask people to pre-register for the webinar so they can directly join in.
Sponsoring other’s blog Ask other bloggers to promote your webinar in exchange for some money or shout out. Ask them to write an article explaining why your next webinar should not be missed, this works better than direct promotion.
Influencer Pay influencers to promote your webinar in their social media posts. Do some research and find the people who can influence the group of people who may get attracted to your webinar or your product.
Collaborating Collaborate in others’ webinars and promote your own webinar in their session. This way you can get their audience as well and then you can return the favour by doing the same for them whenever they need it.
Some Pro-tips For Webinars
The audio quality should be high. Make sure you use a professional microphone while conducting along with a loud audible voice. If your viewers can’t listen to what you are saying in your webinar then they will not be able to understand anything, and because of this many people might leave the webinar before it even reaches halfway.
Put emphasis on the important points to make them more memorable so that audience can recall them after your webinar ends. If something stays in the mind of your audience after the end of the webinar then it might be possible that they may talk about those points with other people in their circle. This will increase your reach without you doing anything.
A high speed and stable internet connection are necessary, throughout the run time of the webinar. If your webinar starts buffering or keeps crashing because of the internet speed, the viewers might leave the webinar.
Answer the questions that are asked during the webinars. These serve two ways, firstly you will know that people are taking an interest in the webinar. And Secondly, the viewer will feel that they are involved in the whole thing and that will make them stay connected.
Conclusion
Webinars might look like grandpa’s tech, but they are still rocking the market. Many people might not know about them, but they do attract some people. It is easy to target potential customers for your website through webinars. You might not have done any webinars till now, but it’s worth it, give it a try and you’ll know what it can do for your business. Just go for some webinar service provider and start a webinar now.
FAQs
Are webinars free of cost?
Webinars are most of the time free and they can be paid as well.
What Webinar means?
It is an online event hosted by an organisation, in here it is broadcasted in front of people through the computer with the help of internet.
Are Webinars good for marketing?
It is a good marketing tool that helps in communicating with your customers.
Marketing is a vital aspect for a business, a business can only survive when proper marketing is done. Marketing has to be done continuously, it will only boost your business when you are continuously visible in front of the public. Through online marketing, you might be able to attract a lot of traffic to your website but if you are just dependent upon the earning from advertisements on your website, that traffic means nothing to you.
If your visitor is not converting into your customer, that traffic is just a group of people and they are not bringing any kind of profits to your business basically that traffic is just useless. To convert those viewers into your customers, you need to give in something, you need to remind them what they need and what you can give, again and again. In this article, we will talk about Retarget Marketing, so let’s dive into it.
Ever wondered why you see ads of a product you just visited the website of, on other websites? This is because they want you to remember them again and again. Advertisements are not there just to tell you about the products, their purpose is to remind you of the product again and again. When you see the ad, you might not notice it but it fits in your subconscious mind and whenever you are buying the product, you will more likely to buy that brand only. So, retargeting works the same way. When someone visits your website but forget to check out due to some circumstances, you can target them again and show your ads to them. This will bring that customer back to your website and generate a lead for you. You can even show that the price of your product is reduced to attract people, this is how retargeting is done.
Advantages of Retargeting
PotentialCustomers: Retargeting helps you to reach potential customers. The system automatically recognizes the potential customer. Although the system is not accurate all the time, it will still give a great result identifying the potential prospect.
BrandAwareness: When people will see your ad on other websites, again and again, it will increase your brand awareness. More the people know about you, more the people share about you.
Generateleads: When the potential prospect see your advertisement many times a day on every other website, they will come back to your site. There is a very strong possibility that anyone who wants to buy some product will go for the brand they have been looking at all day.
CostEffective: Retargeting gives a great ROI. Most of the people who really are in need of some particular product will get influenced by your ad. So, you will earn much more than you will spend on retargeting advertisements.
TheSecondImpression: You might not get the second chance to impress your crush, but can definitely impress your prospect in the second chance. If you think your website does not impress people and let them know the real power of your product, then you can show it in a better way in the retargeting ads.
Limitations of Retargeting
Creepy: Your retargeted advertisement might feel creepy and annoying when people will see it again and again. Creepy in the way that not all people understand technology, so when they will see your retargeted ad, they will assume their privacy is at risk. And it will annoy people when you show the same ad again and again.
TimeConsuming: If you don’t want your prospect to get annoyed by your ads, then you will have to create so many advertisements, which is both, expensive and time-consuming.
WasteofAdvertising: These ads will be shown to the people who already bought your product too. So, your happy customer may start hating your brand.
How Does Retargeting Work?
Probably the most important question. Retargeting works as the system collects enough data to retarget the same user again. You can go to any retargeting service and pay them to do this for you. When someone will visit your website, they will show your ads on their platform. However, some information might be needed, but the companies still do not put their hands into any sensitive user data. Therefore, there is nothing to worry about when you see some ads on websites or Facebook or any other platform.
Best Retargeting Platforms
Some of the best Retargeting platforms are:
Google Adwords Remarketing
Facebook Remarketing
ReTargeter
SiteScout
Twitter
Criteo
Outbrain
Tips for Retarget Ads
CTA: Call to action is as important in marketing as air is to us. Include some CTA in your retargeting ads.
Coupons: Provide coupons to the people who visited your website but didn’t buy anything. This might attract people as the reason for not buying the product, could be its price.
PotentialCustomers: You can retarget the visitors who spend a lot of time on your website. They might be interested in your product.
StopAds: Stop showing those ads which are not performing well. These ads can cause negative results.
AnimatedAds: You can and you should use the animated ads to grab people’s attention.
How to Run Retargeting Ads on Facebook
Conclusion
Retargeting is one of the most important parts of the internet today. This was the most innovative internet technology ever. The important thing to remember is that retargeting doesn’t need too much data and it definitely will not touch any of the private data of the user. You can choose any of the services out there, Google and Facebook are the best in this field though.
FAQs
What is the purpose of Retargeting?
Retargeting helps in reminding your potential customers about your brand even after they left your website.
Is Retargeting advertising effective?
Retargeting advertising is said to be very effective and it is said to perform 10 times better than a normal display ad.
Being a Marketer is not easy. You need to deal with many things at a time. Irrespective of the work needed by a marketer to perform, their sole aim is to increase the sale and increase the number of customers.
There are ample techniques available in the market one can look for. But have you ever heard of the word Lead Magnet? Lead Magnet is found to be highly effective when created with proper tools and proper knowledge. But what a lead magnet is and how to create a lead magnet like a pro will be explained further.
Let us start with the easiest example you all might have seen. The subscribe option we get in between the article or our favourite author e-book chapters, prompts us to enter our information such as names, phone numbers, and email addresses for further access. Well, that is also a type of lead magnet.
A lead magnet is any free service being provided to customers at the cost of gaining their contact information such as email address to create a new bond with them. The pdf form of any available text, free template available to download after subscribing, are all examples of lead magnets.
There are many types of lead magnets available for one to select from. A lead magnet can be in the type of video, image, pdf, checklist, and many more. However, our concern needs to be directed towards the selection of methods and things to include.
WIDGET: leadform | CAMPAIGN: Link Building
What Should a Lead Magnet Contain?
Let’s look at a few things that every lead magnet should contain.
Call To Action (CTA)
This is the place from where visitors will be directed to the actual lead magnet. The button will be linked with a lead magnet.
Landing page
This is the main page responsible for the collection of their contact details. Once the visitor clicks on CTA, they will be directed to the landing page. Here they will be needed to fill up the information to access the content.
Thank You Page
Once the visitor has successfully entered the information and submitted the form. They will be directed to the thank you page along with the needed information of the promised resource. Once on this page, their mailing address will be saved to the list.
Alerting Email
After the completion of the whole process, customers now can get the notification of a new email having all the inputted information from the form along with the link to the resource they need.
How to Create a Lead Magnet in 3 Simple Steps
Making an effective lead magnet is not that difficult. A poor lead magnet will not attract customers nor is it a good option for any business. Hence clearly considering points to add and the options to select is mandatory.
Know about your audience and their needed resources
The first and most basic step in every strategy is to find out who your target audience is. Once done with that, go through multiple platforms they visit to find out their needs. A lead magnet is a type of resource which gives out immediate solutions. So look for a way to replicate the same.
Create your lead magnet
You should be now clear about the audience you want to target and the resources they need. For example, if your targeted audience is travellers, you can choose to create a checklist for them. This can help them with the easy planning of the trips or you can provide them with free e-books.
Once done with considerations, selecting a method of lead magnet needs to be followed. With the selection, the next thing needed is to include contents and the naming part should be completed.
While creating a lead magnet, always remember to use related services as its part. For a chef, it is more convenient to provide the recipe pdf as a lead magnet rather than giving sample chapters of a book.
Work On Your Conversion Path
Select a platform where the CTA will be displayed. Along with the platform, its design and associated links should be decided. With all these considerations, one can easily create an effective lead magnet. And the most important thing to remember is to keep the lead magnet updating from time to time for better results.
Tools You Can Use to Create a Lead Magnet
It is not always necessary to make things in a traditional way. One can always look out at the outsourcing platforms for easy and fast work rather than relying on others. Some of the best tools one can use to create lead magnets of different types are given below:
Canva (E-books, Pdf, Graphic designs, Checklist)
Canva Homepage
Canva is one of the well-known platforms used for creating multiple types of lead magnets such as PDFs, worksheets, checklists, e-books, templates, and many more as per the convenience of the user. Canva allows its users to work as an individual or as a part of respected teams. It is a one-stop solution for many types of lead magnet preparation.
It is best used to convert videos and podcasts into the marketing content. It is a great platform allowing both limited free and paid services for their customers. One can use this platform to create content from the videos or even create videos.
Piktochart (Infographics, Reports, Presentations)
Piktochart is a great platform enabling its users with the option of creating infographics, charts, reports, presentations, posters, and many more similar services. It allows its user to create content for both online as well as offline audiences. Piktochart has a great service available for its customers in the form of free as well as paid access.
Pixabay (Images, Videos)
Pixabay Homepage
It is not possible to create new content each time. There can be times when using an already existing image or video can attract much traffic rather than creating one. Only if the plagiarism part is covered well. Pixabay is a great platform for downloading images and videos from a large group of images and videos. Pixabay is made free for commercial uses along with high-quality images.
Wishpond (Marketing Tool)
Wishpond Homepage
When we talk about tools needed for lead magnets, not only creating lead magnet tools are required. Some marketing tools are also essential for the lead magnet to work. Wishpond is a simple tool used for lead generation and marketing automation. Wishpond has its pricing plans for different customers with different needs.
Conclusion
Lead magnet works as an attractive force for driving the contact information of clients towards the business. It allows the change of trials to the fixed customers only if the lead magnet is made properly. Some of the related information has been discussed in the above article.
FAQ
What makes a great lead magnet?
Solve the problem of your customers, keep it simple, giveaway free guides or ebooks and provide valuable information to your customers.
How long does it take to create a lead magnet?
Creating a lead magnet should take upto 5hrs to 10hrs.
What is a lead magnet?
A lead magnet is a free service provided by marketers to attract customers at the cost of gaining their contact information.
Generating leads and achieving consumer interest is not an easy task. According to some studies, if you generate more leads, but have an average product – you still win. This shows the importance of the best lead generation strategies for startups. 85% of expert marketers believe that generating sales leads is the most important element of the marketing arsenal.
However, only 42% of business owners have a proper plan or ways to generate leads online. Even though there are different ways to generate leads, not every marketer is clear about how to generate leads and startups need it the most. Since many people don’t know how to generate leads in sales, we have come up with 100 proven best lead generation methods and strategies for startups that every business owner and marketer must know.
Leads are potential customers who show interest in your products or services. Lead Generation is the process of attracting people from your target group to express interest in your products or services. So how to generate sales leads for your business? Leads can be generated from both online and offline sources.
There is no single method that will help you to generate sales leads. However, by using a combination of relevant methods and the best lead generation strategies for startups, you can surely ace the lead generation game.
Lead Generation Strategies
Talking about lead generation, there are mainly two types of lead generation strategies that businesses follow –
Inbound Lead Generation
Outbound Lead Generation
Inbound Lead Generation is one of the effective ways to generate leads for your business as visitors are brought to the company’s website or social media page, and then converted into leads. To attract customers or generate sales leads to a business’ website/social media page, marketers can opt for content marketing, social media marketing or search engine marketing.
Through Inbound Lead Generation strategy, companies target those customers who are already actively searching online for the products or services in which the company deals. Inbound Lead Generation is known to be one of the best lead generation strategies for startups as it holds good when you deal in products or services which have a high volume of online searches, and your brand has well established itself online.
How to generate leads for local businesses using inbound lead generation? Let’s check an example of inbound lead generation to answer that, So for example you are planning to buy an air conditioner and are Googling about ‘best air conditioners’. You found a nice article on ‘the best air conditioners to buy in 2020’. You read the article liked a particular AC and clicked on a particular link given to know more about that AC, which lead to a company’s website. Now on reaching the company’s website they prompt you to fill in your details to know more about offers. Once you fill the form, you are now a lead for the company.
The other lead generation strategy you can use is Outbound Lead Generation. Outbound Lead Generation is a lead generation process when you are blindly pushing business-related communication/messages to a target audience, irrespective of whether those persons are interested in your company/ the products your company deals in or not. Mass e-mail, cold calling, display advertising etc are some generating sales leads ideas and techniques used for outbound lead generation.
‘Outbound Lead Generation’ is the best way to get b2b leads and is also good to use when the products or services in which a company deal has very low online search volume, or a company is very new and has not established itself online.
The Lead Generation Process is not just about acquiring leads and generating b2b leads. From attracting potential customers to converting them into paying and satisfied customers there are several steps involved in the lead generation process. Generally, we can put the lead generation process into 6 steps mentioned below-
Step 1– Attracting your target audience through various ways to generate sales leads like content marketing, social media marketing, advertisements, banners, seminars, webinars etc.
Step 2 – The second step is when a potential customer expresses some interest to know about your product/services and communicates with your business by either filling any inquiry form, clicking on any CTA, through email or by calling the support team
Step 3 – This step is about qualifying the leads. This is how you generate sales leads for your business. Qualifying leads means evaluating whether a particular lead has the potential to convert into a paying customer or not. If a businessman or marketer do not qualify a lead, chances are that he may end up wasting time on a lead who is not capable enough to buy his product or service.
Step 4- After qualifying the lead, now we arrive at the customer engagement stage. In order to get free leads, businesses need to maintain positive communication with qualified leads, in terms of keeping them posted about new products, services, offers etc so as to help the prospective customers make an informed decision about purchasing the goods or services.
Step 5 – Through customer engagement, the business now brings the qualified lead to a stage where he purchases a product or service, and thus the lead gets converted to a paying customer. Many lead generation startups follow this method.
Step 6 – Once the lead is converted to a customer, a company should now take feedback from the customer and ensure customer satisfaction. And this is how you can generate sales leads for your business.
Add a Call to Action (CTA) in Your E-mail Signature
An email signature is one of the best ways to generate leads online is just a bunch of texts. Using of Call-To-Action strategy in an email signature can help to generate leads for your business and get free leads. It is always a good strategy and the best way to get b2b leads.
Put a Hello Bar on Your Website
Hello Bar is among the best way to get leads as it is a service for websites that lets you design messages for the visitors coming to your website. This will be the first thing which will attract visitors. The fact that random things cannot be written and posted on it makes it one of the ways to generate leads. It is important to take care of many things while creating a Hello Bar, and once thoughtfully created, Hello Bar can be among great ways to generate leads.
Host Webinars on Other Related Platform
Collaborating and posting webinars on other’s websites can have a fabulous effect on the business. This is the answer to how to generate sales leads for your business. Sponsoring and hosting webinars on own website can generate the required amount of buzz for the company is one of the great ways to generate leads online. It is, in fact, one of the modern steps of the lead generation process.
Pay with a Tweet
‘Pay with a Tweet’ is a company that provides the best lead generation strategies for startups and amazing tools to generate more attention to the business. People refer to their friends, family, and colleagues and they get benefits which can be in terms of discount coupons, free samples, etc. This is a great way to generate leads for your business as everything is handled by the company and you decide what is benefits are needed to be given to the customers.
Sign up form above the fold
Using the fold strategy for the website’s sign up form is much better as people will remember to sign up to the website. This is one of the main methods of how to get more leads. Above the fold is that part of the screen, which you can see without scrolling. This is one of the few lead generation strategies that will lead to more sign-ups and thus more lead generation and eventually, more sales.
Share Plugins on Thank You Page
A Thank You page is the page that visitors, customers or leads see after they fill and submit a form provided on a landing page or website; or after they make a purchase on the website. Many people ask how to generate leads online for free and this is one of the successful ways to get leads for your business.
Thank you page might be the last thing the visitor sees, but this is the stage when either the visitor have faith in the business or he starts hating it. But, if they are happy with the service they are more likely to share your website if they see a share button at the end.
Adding Share Plugins on the Thank You Page is great way for lead generation
Giving your visitor a free PDF of your post will grab their attention offline and is a popular way of generating sales leads. How to get leads for your business? Whenever a lead will read your downloaded content, they will be reminded of your website. This way, you are in their head even they are offline.
Free E-books
Offering free e-books by taking e-mail ids is the best way to generate leads. As per a study conducted in 2017 in North America, 65% of b2b businesses in North America uses e-book as an integral part of their content marketing strategy. Giving free e-books is also the topmost generating sales leads ideas will add some value to the life of your visitors, they will come to your website again and you will get free leads.
Free Online Courses
You can offer a free online course to your visitors against their contact details. This will not only add value to their life, but they will also spread positive word of mouth about your business, which will help you generate more leads. We find many edtech companies offering free trial classes, or some free courses to attract new customers and generate business leads.
Online courses as drip campaign
Creating online courses with drip marketing is the best way to get leads that will eventually increase your sales.
Periodic Newsletters
Letting people subscribe to your periodic newsletter will increase your email collection, advertise your website and in generating sales leads ideas.
Consider Adding a ‘Follower’ or ‘Like’ Calculators
If your site has a good number of followers, You can add a “visitor” calculator, “like” calculator or “follower” calculator to show how grown-up your website is, many lead generation startups you this method to get more leads. This is among the best ways to generate leads as it will increase the credibility of your website. You can find free and paid tools online which will help you design these visitor/ follower counters and generate sales leads.
Surveys and Tools
Many lead generation startups use websites like Typeform or SurveyMonkey to include surveys and other related tools to your website. So how to generate leads for it companies? After receiving the contact information from a website visitor, you can request him to fill up the survey form as well, which will help you understand your lead better. However, the survey forms should not be very long and the questions should not be too intruding.
Create and Share High-value Content on Your Social Media Pages
Create quality content and share them on your social media handles. The quality depends on the research you did for that content and how much time it can save for others if they directly see your content instead of searching it online.
Join Social Media Communities
Join some active social media communities and learn from those people as it is one of the most effective ways to generate leads for your business. In the process, talk about your business and promote it there.
Taking Feedback from those visiting your website or social media page is also a good way of lead generation
How to generate leads for local businesses? You can generate leads by using Quora, which is an amazing platform to build and grow your online business. It is one of the tried and tested ways to generate leads online, you simply have to answer questions on Quora which are related to your niche and also talk about the advantages people can get through your service.
Reddit Threads
Reddit is also an amazing platform to market your website and generate leads for your business. Once you join the Reddit community, you can post links, texts, images etc related to your business on Reddit and make people notice your business. This option is an answer to questions like “How to generate leads online?”, “How to generate sales leads for your business?”, “How to generate sales?”, etc.
LinkedIn Conversations
Connect with the people who you think can be your potential customers. Use LinkedIn messages to generate leads for your B2B business by targeting the right person. This is one of the best lead generation strategies for startups as you can create a good LinkedIn connection list.
Speaking at Events
Another great way to get free leads is to personally attend some business events and talk about your company. Public events are a great way to spread awareness about your business.
Collaborations with Co-working Spaces
Get registered for some good co-working places and try communicating and then collaborating with other people. Such collaborations will let you connect to a large number of people, who may be your prospective customers making it another best way to get b2b leads.
Search Leads through Web Portals
Use portals like Angellist to find likewise people who are easy to convince and become your investor or even customer. This is among popular lead generation strategies as there are many other portals, so find those who are relevant for your business and start connecting.
Pre-product Polls
Use polls to identify the need for the new product you want to launch in the market, making it the top generating sales leads ideas. It is better to provide what customers want instead of providing what you want them to buy.
Taking opinion from customers before launching the product is a great way to generate leads
Advertise the offers and discount on the new product before launching it, this is a good lead generation method. Announcing pre-launch offers can create a buzz about the product even before it is launched. Many real estate companies roll out pre-launch offers to generate sales leads.
Bundled Product Offers
Offer the relevant products in a bundle and give a little discount on them. This is an old yet effective ways to generate leads.
A/B Testing Everything
A/B testing is to compare two of your web pages and analyzing which one performs better and for what reason. A/B testing is one of the best effective ways to generate leads for your business. Then you can use the data to improvise the overall website. A/B testing is not only for websites but you can also use it in real-life by analyzing what people are buying more and then focusing on the same.
Crisp, digest-able, short video content
Short videos are great for marketing as they don’t eat a lot of viewer’s time and great way to generate more leads. According to Hubspot, today 81% of businesses use video as a marketing tool. While according to Insivia, Mobile video consumption increases by 100% every year.
Community-based Discount Coupons
Community-based coupons are great to target the same kind of people. There is a strong possibility that most people will like the product. It is one of the best ways to get free leads, as there are many popular communities across various social media platforms. Just search for them, connect to them and let them know about your business and generate leads for your business.
Live Chatbots
Live chatbots are the next things that will help to create leads. You can also choose to live chat with customers through your phone.
Referral Campaigns
Referral campaigns are to generate leads as they let old users bring new ones and earn from the same. This is one of the best lead generation strategies for startups.
Many people get confused with how to generate sales leads for your business, but one of the easiest ways is by updating your profile to grab people’s attention. For instance, you change the theme colour of your social media profiles. However, many times, this strategy backstabs. So, consult with strategists before making any big change.
Slide Shares
Presenting Slideshares can tell more than even advertisements, for some people. It is the best way to get b2b leads, as you can generate leads from potential customers or even investors by using SlideShare. Slides can generate many leads if you are into the B2B business.
Medium Blogs with CTAs
Just like answering on Quora, you can create a blog on Medium and use a Call-To-Action strategy while promoting your company to generate more leads.
Self-managed Community Building
Create a self-managed community that can fund itself. Then use that community to advertise your product. You can also fund them and generate some advertising leads.
Testimonial-driven Product Promos
Many lead generation startups use this method to collect some testimonial proofs about your product from your existing customers, and then show it on your website. If you have a B2B business, ask your clients to also share about their company so that new clients can check their growth.
Early Stage Feedback
How to generate leads online for free? One way is by adding some feedback funnels to your website and ask for feedback at an early stage.
Focus on Long-Tail Keywords to Generate Qualified Lead
Figure out what works for you, short tail keywords or longer ones. Short keywords generally have high competition. On the other hand, Long-tail keywords are easier to be ranked on.
Re-targeting
Re-targeting your visitors can generate more leads as you will be in front of your visitors most of the time with this strategy.
Lead Forensics is a B2B lead generation tool. It is the best way to get B2B leads as the company offers many tools for various uses. You can use the Lead Forensic tools to analyze the visitors and target them accordingly.
LinkedIn Sales Navigator
LinkedIn has many tools that will help you generate sales leads. One of its tools is LinkedIn Sales Navigator, which is a CRM tool. Use this LinkedIn’s CRM tool to build a relationship with your customers. It is one of the easy ways on how to get sales leads for free.
Use Growbots
Growbots is a company that provides a tool for B2B businesses and helps in getting outbound leads. Through Growbots one can reach hundreds of potential customers in no time. This is yet another effective way to generate leads for your business.
Hunter for Lead Generation
Use Hunter’s extension to find new emails which will help you in email marketing and is used by lead generation startups. You just have to visit any company’s website and click on Hunter’s extension.
Share Infographics
Become a guest writer for another website and share your infographics with the people on their platform. This is a cool way to get your business noticed.
Guest Blogging
One of the best ways to generate leads is by becoming a guest writer for blogs and share your experience and some valuable information. By writing guest blogs, you can reach out to a large number of people who are associated with those sites you are blogging for.
Social Interviews
Become socially active and attend interviews to tell people about your product.
Facebook Live Q&As
Go live on Facebook once in a while. It is a great way to interact with your customers.
Twitter Chats
Use Twitter’s chat feature to generate leads from your followers on Twitter. It is among the popular lead generation methods, as through Twitter chats, you can understand your customers better and can also let them know more about your products and services.
Unbounce is a company that produces landing pages for websites to get free leads. You can use Unbounce to create a landing page and test them to optimize the website, making it one of the ways to generate leads online. As reported by wsiworld.com in 2018, around 68% of B2B businesses use a landing page for generating leads.
Google Form-based Questionnaires
Create a Google form to ask questions from people and analyze their choice.
Searching Public Tweets
Search for public tweets with particular hashtags related to your company, and reach out to those who are talking about you.
Lead Generation by Joining Facebook Groups
Post in Facebook groups and let people know about you. Make it viral content so that everyone shares it. This will give you a boost in public leadership help you generate more leads.
Encourage Your Customers to Post Your Content in Their Facebook Groups
Ask other people to post your content in their Facebook groups. You can also offer some incentives for doing so.
Ask Customers to Post About Your Products on Their Whatsapp Groups
Ask and encourage your customers, friends and family to send your post to their WhatsApp groups. You can pay commission on the basis of leads generated or sales made.
Get Others Tweet About You
Ask people to tweet about your product to get offers and discounts. Many big brands follow this strategy.
You can comment about your product or website and insert a link in the blogs’ comment section and generate b2b leads. Make sure the blog is relevant to your product. People research a lot before investing in any tool or service for their company. So, they read as many blogs as they can. Hence, if you have a service-based B2B company, commenting on those kinds of blogs will attract your target audience and might convert you into a customer.
Use Instagram for Lead Generation
Post beautiful photos about your products, write a nice bio and make the most of Instagram for your business and this way you can get leads for your business. Read our article on ‘How to use Instagram for Business‘.
Free Demo and Trials
Let people access the demo or trial version of your product for free, this is the main part of any lead generation business model. Once your target audience gets a taste of your product/services the probability of conversion rises.
Facebook Events for Lead Generation
Find relevant Facebook events to attend, and leverage them to promote your business.
Product Hunt Launches
Product Hunt is a platform where users can share, find new products and generating leads. You can launch your product on Product Hunt and get yourself noticed by investors and other people.
Free Explainer Videos
Create and provide free explainer videos about your product to all the visitors. This will help them understand your products and services better.
Guest Podcasting
Invite people to create the podcast with you as it also is one of the upcoming lead generation strategies. This way, you will have more people who will listen to your podcast, thus you will achieve a higher engagement rate.
Keep an Eye on the Competitor’s Twitter Support Handle
Keep an eye on competitor’s Twitter support handle. You can generate many leads from there.
Keeping an Eye on Your Competitors Twitter Support Handle Helps You in Lead Generation
How to generate leads online for free? Try to get in touch with the followers of your competitors. You know they use your competitor’s product which means they are already your potential buyers. All you have to do is to make them try your product.
Try to scrape out the data from internet directories. Scraping can take a long time but is the best way to get leads. So, start doing it before starting your campaign. Read more on Web Scraping.
Reply to Other’s E-mail Campaigns
Reply to emails received from other people’s email campaigns.
Attending Meetups
Attend meetups held in your city or another city to meet and pitch your product to the target audience and investors. Meetups are a great place for lead generation if you are into the B2B business as they will help you generate business leads.
Check Other’s Twitter Lists
Use people’s Twitter list to find potential buyers.
Micro-Influencer Marketing
Micro-influencers are the people who have a decent fan following. Generally, the people with followers count between 1k to 50k are known as Micro-influencers. Approach micro-influencers to promote your products and the best way to get b2b leads. If you hire good and relatable influencers, it will definitely be going to generate a lot of leads for you. Read more on Micro-influencer marketing.
Get Your Business Featured in a Magazine
Get your business featured in magazines by attracting their attention towards your company. Contact the reporters if you received any achievement. You can also crack a deal with the magazine to get yourself featured.
SumoMe based CRO
Use SumoMe plugin for your website for conversion rate optimization (CRO) as it is best lead generation strategies for startups. SumoMe is a complete suite of marketing tools that will help you grow both traffic and conversions and automate your site growth.
Heavy-content FAQs
Provide a FAQ section on your website with your contact info and generate business leads. Because this clears most of the doubts of your visitors.
Publish a Chrome Extension
Create and publish your own chrome extension. Chrome extensions are one of the best generating sales leads ideas as they help to get into people’s devices and diversify your reach.
Content Re-purposing
Repurpose your old content with new data and post it on several platforms and is a good way to generate leads online. You can even give the old content a new form. For instance, if you have a research-based old article published on your blog, then you can convert it into an infographic and post it on social media.
Skype Interviews with Industry Leaders
Take an appointment and interview the leaders of your industry on Skype. Then you can post the interview video on social media platforms.
LinkedIn InMails Outreach
InMails is another LinkedIn’s product that is another way to generate sales leads. It lets you send direct messages to people you are not connected with on LinkedIn.
‘Feel Bad’ Pop-Ups
Use the “feel bad” strategy in pop-ups to get more subscribers. However, not all web visitors may like it so be careful about using this strategy.
Use of ‘feel bad’ pop-ups on websites can instigate more people to sign up.
Gift discount coupons to all the people who subscribed to your email list.
The Commitment Checkbox
Include a commitment checkbox on your website to make it easy to subscribe to your users.
Use of Commitment Checkbox in Website to generate leads
Removing Landing Page Navigation
Remove the landing page navigation to speed up the process and save the time of your visitors.
Create a Competitor Comparison Page
Create a page comparing your product with that of your biggest competitor. This way people will be able to make a better choice.
Branded Gifts
Give small gifts to your customers and brand them with your company’s logo. It is one of the effective ways to generate leads for your business as gifts are always a good way to spread positive word of mouth about your business.
Arranging Free How-to Webinars
Provide free webinars focusing on relevant “how-to”s and proving guides to the activities related to your product. Webinars have always been an important part of the lead generation process as it is the best way to get b2b leads.
Offering Incentives to Inactive User
Give free add-ons to your inactive users to get their interest back into you.
Custom GIF Publishing and Sharing
Publish custom GIF images and share them with your customers. They capture too much attention and everybody love them.
Subscription-Based VIP Memberships
Provide VIP paid membership to your users. This will help you to focus more on your target audience.
Hashtag Monitoring for New Conversations
Monitor the hashtag related to your product, on all the social media platforms to get knowledge about the new conversations that took place. You can also keep a tab on the trends and create content accordingly. Hashtag monitoring tools are available online and is the main part of any lead generation process.
Provide ‘Click-to-Tweet’ Option
Provide a “click-to-tweet” option so that people can directly share quotes from your article to their Twitter. This way your content is likely to be shared more.
IP Address based Lead Tracking
Use the IP address based tools to track the websites traffic. Then use the data to focus on the particular customers.
Use Exit popup to remind the customer when they attempt to navigate away.
exit -intent popup for lead generation
Strong Verb-based Headlines
Create headlines that have a strong density of verbs. This is a way which many tries to get the web visitors, take more actions while on the site.
Leverage LinkedIn Publisher
Repurpose the content of your blogs on the LinkedIn publisher. This will help you attract more attention to your business.
Email ID in Social Bios
Include the email address in the bios of your social media handles, so that interested people can contact you when required.
Create Co-branded Content
Ask other brands to feature you in their content and you do the same for them or pay them for it. This way you can leverage each other’s followers.
Content Shares by Influencers Using Outreach
Ask influencers to share your content on Outreach with all customers of their customer list.
Shared Google Doc Templates
Share some Google Doc templates with other people to connect with them better.
Affiliate Marketing
Affiliate marketing is a great way to generate more leads. It is one of the lead generation methods as influencers will share your product’s link with people.
Provide Free Excel Worksheets and Templates
Provide free Excel worksheets and their templates to your customers.
Create Lead Databases
Create lead databases to track and analyse the customer’s buying behaviour.
Free Consultation Sessions
Provide free consultation sessions to your customers and solve their problems.
Free Audits
Provide free audits to your clients. Many agencies offer free website audits, by taking e-mail ids from customers.
Conclusion
Connecting with more and more people and letting them know about your business is very necessary for making your business successful, and this article is intended to help in this very regard. “How to generate leads” is a crucial question for every business, and the methods mentioned above are some of the best ways for lead generation. If you are using some other ways to generate leads for your business, please let us know in the comments.
Leads are potential customers who show interest in your products or services. Lead Generation is the process of attracting people from your target group to express interest in your products or services.
What are the types of lead generation?
There are mainly two types of lead generation strategies that businesses follow –
Inbound Lead Generation and Outbound Lead Generation.
What is Lead Forensics?
Lead Forensics is a B2B lead generation tool.
What is Growbots?
Growbots is a company that provides a tool for B2B businesses and helps in getting outbound leads.
How do I generate Google leads?
To increase site traffic and generate more leads from Google Ads, keep tweaking your campaigns and trying new strategies.
Advertising online is one of the most convenient and cheap ways to attract new customers. Almost everyone has an online presence and advertising in the virtual space is an important step in today’s marketing.
Whether you’re a website owner or an entity looking for more customers, a CPA network is great for business. Adpump is a global CPA network that connects publishers with people who need advertising. The service is active gobally operating in several region
As a publisher, you can gain more traffic through their website’s rated listing. Although you may not have heard of it, Adpump used to be a growing CPA network back in 2017 and we’ll take a look at its features.
Just like any other CPA network, Adpump has certain features that make it unique. The network focuses on eliminating scams and fraudulent offers from publishers. Besides this Adpump runs all transactions based on the blockchain making them secure and private. It provides multiple ways to pay and get paid for your traffic.
Adpump differs from other CPA networks because of its extensive fraud detection methods. Scams are common when it comes to online marketing. Adpump provides users with verified publishers and ensures transparency in its services.
Transactions are based on a blockchain, granting secure gateways for payments between publishers and clients. The transactions are done through the use of ADP tokens. This means the publishers also receive their end of the deal subject to Adpump’s terms of service.
Analytics Dashboard
Adpump has a dedicated client dashboard with statistics to keep clients updated. The dashboard provides real-time information about how an ad is performing, site traffic, and turn-ins. These analytics mean that transparency exists between the clients and publishers at all times.
The dashboard also prevents any form of scams as sites can be monitored at any time. Marketing campaigns can be tweaked based on the tracked progress. Having an overview of ads is truly helpful when trying out new strategies.
Rated Publishers
The listed publishers are all websites or blogs with medium to high traffic. The affiliates available are also spanned across several categories including gaming, sports, cooking, etc. This means you are bound to find a perfect website for your ads no matter what.
The offers are sorted on a rating basis so you can always choose the best one. Furthermore, if you happen to be the owner of a website, Adpump keeps the registration process simplistic. There is no interview process, unlike other CPA networks. As long as your website qualifies, you can offer up your website.
Easy monetization
The blockchain-based smart contract ensures that you get paid for your ad hosting. The minimal cashout amount is also low at $10. Adpump provides an easy way for content creators on the web to get some additional revenue. The site also pays for referrals with a 5% commission. As long as the quality of your content and the website’s traffic remain intact you can continue to provide service.
Maintaining integrity and standards is key to ensure long term survival when it comes to a service. It is perhaps here that the CPA network, Adpump has fallen short. Popular networks like Google Adsense dominate now, along with services like CPALead, MyLead, Fireads etc. These services provide similar offers while keeping their systems updated. It’s essential to know the service you want to use a little better for the best results.
FAQ
What is Adpump?
Adpump is a global CPA network that connects publishers with people who need advertising.
What are the features of Adpump?
Adpump offers Quality Assurance, Reliable customer service, and Seamless integration.
What are some alternatives of Adpump?
Trafficake, Affie and Peerfly are some of the alternatives of Adpump.
For many B2B SaaS businesses, LinkedIn is the place to be. If your product is used by enterprises, mid-market companies or even entrepreneurs or consultants, it’s very likely that your ideal customer is a regular user of LinkedIn. LinkedIn generates over 80% of B2B leads on social media. Moreover, 91% of executives consider LinkedIn a top platform for relevant and quality content as well as for B2B marketing and B2B sales opportunities.
The reason LinkedIn works so well for B2B SaaS companies is because you’re not guessing who’s on the other end seeing your ads. The ability to see the industries, companies, and job titles of your audience is a huge advantage in the B2B space. At times you might be paying triple the price, but you’re also likely to be much more confident that the right person is seeing your ad.
LinkedIn
What is key for generating your B2B leads on social media is to be active. Spending the time to create a LinkedIn profile for your company, and simply letting it stand there on its lonesome, well, is simply time that you have wasted. You need to be active on your social media outlets, or potential leads will be instead noticing your active competitors.
Few Tips to be Active on LinkedIn, and Generate More Leads
You know how you log in and you are notified on how many people have viewed your profile? Click on theirs. They will be notified that you have noticed them. Interest begets interest.
Send a message after viewing their profile. It could be as brief as “Hello, let’s talk about how we can help you.” Whatever you send, you’ve engaged with this potential customer, and thus turned them into a qualified lead.
Use your own personal profile and take advantage of LinkedIn Publishing Platform.
Stay active on LinkedIn
Write content that reflects your awareness and experiences in the B2B industry, and what has made your company successful. Writing tips and tricks for others to apply for their own success is also marketing your company to potential customers.
Using your own personal profile lends a face to your company’s name, and people are much more willing to buy from a person rather than a faceless brand.
Where B2B SaaS Companies go Wrong with LinkedIn Ads
Budgeting: They don’t give LinkedIn ads enough of a budget to be successful.
Targeting: They set up targeting that’s too specific (e.g. targeting a single job title).
Content: They deliver content that doesn’t fit the mindset of their target customers when they’re using LinkedIn.
“The costs of advertising on LinkedIn are too high to make it worth it.” This is a common misconception that companies make from a lack of testing. If you’re in the B2B space and you don’t at least test LinkedIn ads, you can’t know for sure that you’re using the optimal channel to drive leads. You might be missing out on a significant opportunity if LinkedIn is actually a good fit, but you simply don’t know because you’ve made the assumption that it won’t generate a return.
SaaS Companies Need to Keep in Mind with LinkedIn Ads
Budgeting
LinkedIn requires more budget than other platforms to be successful. If you give it the same budget as your Google ads campaigns, you aren’t likely to see the equivalent amount of leads—but don’t assume that this means LinkedIn won’t work for you. When you look at the “bigger picture” of things, you may be getting fewer leads, but they’re generally better-quality leads. Your cost per acquisition at the end of the day can be the same, if not better. This is why evaluating lead quality (not just quantity) is an important factor with LinkedIn advertising.
Targeting
The common mistake with targeting is that companies get too specific. For example, if you decide you want to target landscape designers, you might tell LinkedIn to only show your ad to people with that job title. But what about “landscape architects”? Or “landscaping consultants”? There are so many cases where there is a wide variety of potential job titles that could fall into the category of your target customer.
To cast a wide net, you should give LinkedIn a broad title to work with. This causes LinkedIn to show your ads to a range of job titles or levels of job seniority in a given space. You want to give LinkedIn a direction and a guardrail and see what results come in. Then you can see the job titles, industries, and company names of the LinkedIn users who are actually clicking and converting, and use that data to refine your targeting as you move forward.
Budgeting, Targeting and Content
Content
The piece of content in your ad needs to match the mindset of your target customers when they’re using LinkedIn, who are mostly in a browsing or networking mindset (not a purchasing mindset). B2B marketers who get this wrong fall into the trap of thinking that because this is a professional social media network and people are on there for a business-related purpose, they can get “straight to business” by offering a trial or demo of their SaaS up front.
If your SaaS requires a relatively small investment and you offer a free trial with no credit card, this approach of going straight for the offer can work. But in many cases, especially when your goal is demos and your SaaS require significant investment from a customer, a softer trust-building approach works better.
How to Start a Pay-per-Click campaign on LinkedIn
An excellent way to use LinkedIn ads is to promote your landing pages. By creating targeted ads around the pain points your content solves, you can generate many leads with paid LinkedIn ads, cost effectively. Setting up a LinkedIn advertising campaign is pretty simple. LinkedIn give you tips as you go along, and hold your hand throughout the process.
Pay-per-click campaign
It helps to be able to write great copy, and it’s a great idea to be constantly experimenting with new ad text, different target personas and images to see what works best. Start with a low budget, and increase it as you begin to generate results.
Generally, it’s fairly under used. For high ticket B2B sales, LinkedIn ads should be able to deliver an excellent return on investment. LinkedIn has over 70 million registered users worldwide, of which 50% are business decision makers in their company.
Recommendations to get your Targeting Right
Create content that offers value and messaging that meets the target customer where they’re at (on LinkedIn)
Design and develop a landing page funnel
Set up follow up email automation
Upload current customer data
Upload target account list
Monitoring LinkedIn ad performance and remarketing
Target people who are most likely to use your product (or, in our case, initiate using it in the company).
Add a short-personalized note to each invitation to improve your chances for success.
Ask for a permission to send a link to the survey (or any other favor you want them to do) before you actually do it.
Be ready to do your leads a favor in return (be it testing their product or helping them connect with some of your valuable contacts).
Don’t forget about your existing connections. Start with your established network on LinkedIn before you go looking for new contacts — it usually requires less effort, yet results in a much higher conversion rate.
Conclusion
All in all, LinkedIn has been a very valuable resource in terms of lead generation. Moreover, connecting and communicating with people on LinkedIn not only expands your network and provides you with quite a few leads, but it also gives you priceless feedback that is crucial at the beta stage. So, get on LinkedIn now and start expanding your reach and let us know your experiences in the comments section below.
LinkedIn is a social network that focuses on professional networking and career development. You can use LinkedIn to display your resume, search for jobs, and enhance your professional reputation by posting updates and interacting with other people.
How to convert leads on LinkedIn?
Turn your company page into a lead generation page
Create a Showcase page
Use Advanced Search
Save searches
Search Groups
Start groups
Publish content
How to get business leads on LinkedIn?
Optimize your profile for connecting
Target the decision makers
Follow up with old leads before targeting new ones
Bhoraniya Huda Hifzur Rehman
