StartupTalky

Tag: generate leads

  • Top CRM Tools & Customer Relationship Management Tools for Startups and Businesses in 2025

    Customers are an important aspect of any business, and it’s a crucial task to maintain a good customer relationship. Customer Relationship Management (CRM) is a system or software that helps businesses manage and analyze customer interactions and data throughout the customer lifecycle. The goal of CRM is to improve business relationships with customers, help in customer retention, and drive sales growth.

    CRM tools are used to store and manage customer data, track customer interactions and interactions, and provide actionable insights to help businesses improve their customer relationships. This can include information about customers’ past purchases, their preferences and behaviors, and any interactions with customer service representatives.

    CRM tools can also include tools for automating and streamlining business processes, such as sales forecasting, marketing campaigns, and lead management. By using a CRM system, businesses can more effectively target and personalize their marketing efforts, as well as improve their customer service and support. As CRM is an essential part of any business, here are the top Customer Relationship Management tools for businesses.

    5 Best CRM software

    The Best Customer Relationship Management (CRM) Tools for Businesses:

    Here is the list of top CRM software tools to fulfill various business needs in 2025:

    S.No CRM Software Key Features Pricing
    1 Zoho CRM Software Lead management, workflow automation, AI-driven insights Starts at ₹800/user/month
    2 Hubspot CRM Free CRM, marketing automation, email tracking Free plan; Paid starts at $20/user/month
    3 Salesforce CRM Highly customizable, AI (Einstein), sales forecasting Starts at $25/user/month
    4 Pipedrive Sales pipeline visualization, automation, reporting Starts at $14.90/user/month
    5 Creatio CRM Low-code customization, sales + marketing + service automation Custom pricing (on request)
    6 Freshsales Built-in phone & email, AI insights, workflow automation Free plan; Paid starts at ₹999/user/month
    7 vCITA Appointment scheduling, invoicing, client management Starts at $29/month
    8 EngageBay All-in-one CRM, email marketing, helpdesk Free plan; Paid starts at $12.74/user/month
    9 Zendesk Customer support, ticketing, omnichannel engagement Starts at $19/agent/month
    10 Apptivo IT financial management, cost transparency, budgeting Custom pricing (enterprise)

    Zoho CRM Software

    Rating 4/5
    Mobile Access Android and iOS
    Free Trial 30 Days
    Zoho Customer Relationship Management Tools
    Zoho Customer Relationship Management Tools

    Zoho CRM is a cloud-based Customer Relationship Management tool, known for empowering organizations with a complete customer relationship lifecycle management solution. It is workable for both small and large businesses. It also comes with a free trial version. This CRM tool is extremely customizable, and smoothly runs with all other apps. The other app features include lead generation and qualification, pipeline analysis, competitive analysis, a single database, offers parent-child relationships between customer accounts and their subsidiaries, creating forms with no coding, uploading forms live instantly, etc.

    Pricing Details of Zoho CRM:

    There is a free edition and four paid plans, i.e, Standard, Professional, Enterprise, and Ultimate.

    Standard Rs.800/month, billed annually
    Professional Rs.1,400/month, billed annually
    Enterprise Rs.2,400/month, billed annually
    Ultimate Rs.2,600/month, billed annually

    8 Best Project Management Software in India 2025
    Discover the 8 best project management software tools in India for 2025. Compare features, pricing, and platforms to find the perfect solution for your team’s needs.
    StartupTalkyAshwini

    Hubspot CRM

    Rating 4.4/5
    Mobile Access Android and iOS
    Free Trial 14 Days
    Zoho CRM Tool
    Hubspot CRM Tool

    Hubspot CRM was the winner of the Expert Choice award in 2018, due to its top-class CRM services. It is built as a platform that allows the sales team to get started quickly without making much of changes in their existing workflow.

    It is very helpful in creating beautiful contact and company profiles, by keeping a neat organization of every detail from the customer’s communication that has a connection with the company. The features include customizing views, website integration, social media, CRM details, email connections, phone integration, deal and task board, etc.

    Pricing Details of HubSpot CRM:

    There is a free edition and four paid plans, i.e, Starter, Basic, Professional, and Enterprise.

    Starter $50/month
    Basic $200/month
    Professional $800/month
    Enterprise $2400/month

    Salesforce CRM

    Rating 4.3/5
    Mobile Access Android and iOS
    Free Trial 14-30 days
    Salesforce CRM Tool
    Salesforce Customer Relationship Tools

    Salesforce CRM is a cloud-based customer relationship management software platform that helps businesses manage and track customer interactions, sales, and marketing efforts.

    The features include account and contact management, lead management, sales forecasting, contact manager, file sharing, campaign influence, calendar, case management, lightning speed solutions, and much more.

    The platform also offers a range of customizable tools for customer service, analytics, and collaboration. Salesforce CRM can be used by businesses of all sizes and industries, and it is available in various subscription plans to meet the needs of different organizations.

    Pricing Details of Salesforce CRM:

    The CRM tool has a Free trial and four paid packages i.e, Lightning Essentials($25/user/month), Lightning Professional ($75/user/month), Lightning Enterprise($150/user/month), and Lightning Unlimited ($300 /user/month).

    Lightning Essentials $25/month
    Lightning Professional $75/month
    Lightning Enterprise $150/month
    Lightning Unlimited $300/month

    What are the different types of CRM?
    What is a Customer Relationship Management System?
    What does a CRM System do?
    Why have a CRM System?
    Do I need a CRM System?
    Types of CRM:
    Operational CRM
    Analytical CRM
    Collaborative CRM What is a Customer Relationship Management System?
    A customer relationship management (CRM) system is an IT te…
    StartupTalkyRishabh Rathi

    Pipedrive

    Rating 4.2/5
    Mobile Access Android and iOS
    Free Trial 30 days
    Pipedrive CRM Software
    Pipedrive CRM Software and Tools

    Pipedrive is the winner of the Expert’s Choice Award 2018. It is listed under the top customer relationship management (CRM) tools designed to help businesses manage and track their sales and customer interactions.

    The website is built for salespeople and hardcore web app developers. It is a very friendly CRM platform and can be fully mobile-optimized, and can easily integrates its Google Calendar, Google Contacts, and other Google apps.

    It offers a range of features such as lead and opportunity management, pipeline visualization, task and calendar management, goal setting, contact history, and integration with other tools such as email and social media.

    With Pipedrive, users can create and manage deals, track customer interactions, set reminders and deadlines, and analyze sales performance. It also allows users to customize the CRM system to fit their specific business needs and workflow.

    Pricing Details of the Pipedrive CRM Tool:

    This tool offers a 14-day free trial and has three best packages, i.e, Essential($9.90/user/month), Advanced ($19.90/user/month), and Professional ($39.90/user/month) when billed annually.

    Essential $9.90/month
    Advanced $19.90/month
    Professional $39.90/month

    Top 5 Alternatives for Pipedrive CRM and Their Features
    Customer Relationship Management tools have now become a necessity. In this sector, Pipedrive is said to be the best. Check out its alternatives.
    StartupTalkyAnsh Mehrey

    Top 5 Alternatives for Pipedrive CRM

    Creatio CRM

    Rating 4.6/5
    Mobile Access Android and iOS
    Free Trial 14 days
    Creatio CRM Software Tool
    Creatio CRM Tools for Business Development

    The Creatio CRM tool is known for being an out-of-the-box customer relationship management (CRM) tool that helps streamline company processes, boost employee productivity, and also to organize CRM data. There are several modules available: Marketing Creatio, Sales Creatio, and Service Creatio, where each module has specialized tools for specific departments.

    The features include customer data management, system integration, lead management, time management, sales management tools, communication tools, sales management features, document management compatible with MS Word, knowledge management offline, etc.

    Pricing Details of Creatio CRM Software:

    The tool offers 14 14-day free trial. And, its pricing plan is divided into three sections: Sales (an end-to-end platform to automate sales processes of any type with no-code), Marketing (a ready-to-use platform to automate marketing campaigns and lead management workflows with no-code), and Service Module (an omnichannel platform to automate customer service workflows of any complexity with no-code). Pricing details for each module are given below:

    Sales Module Pricing:

    Team $30/month
    Commerce $35/month
    Enterprise $60/month

    Service Module Pricing:

    Customer Center $45/month
    Service Enterprise $60/month

    Marketing Pricing Module: Custom Plan

    Top 8 Best Online Collaboration Tools & Team Collaboration Platforms for 2025 — Free & Paid Shared Workspaces
    Discover the top online collaboration tools and team collaboration platforms for 2025. Explore the best free and paid shared workspaces to boost productivity and teamwork.
    StartupTalkyRishabh Rathi

    Freshsales

    Rating 4.6/5
    Mobile Access Android and iOS
    Free Trial 21 days
    Freshsales - CRM software tool
    Freshsales – CRM Management Tools

    Freshsales is the winner of the Great User Experience Award 2017. It is listed as a high-quality CRM software tool that is designed for high-velocity teams to keep track of contacts and also solve their inquiries.

    It offers a wide range of features, including contact details, communication history, and notes about interactions with customers. It also includes a range of sales and marketing tools, such as lead capture forms, email campaigns, and automated workflows to help businesses manage their sales pipelines and nurture leads.

    In addition to its sales and marketing capabilities, Freshsales also offers a range of customer support tools, including a ticketing system and a live chat feature, to help businesses provide timely and efficient support to their customers.

    Overall, Freshsales is a comprehensive CRM platform that can help businesses manage and grow their customer relationships by providing a central hub for storing and organizing customer data and communication, as well as a range of tools to support sales, marketing, and customer support efforts.

    Pricing Details of Freshsales CRM Software:

    The tool offers a free trial for 21 days. Other pricing plans include Growth, Pro, and Enterprise.

    Growth Rs 999/month, billed annually
    Pro Rs 2,799/month, billed annually
    Enterprise Rs 4,999/month, billed annually

    vCITA

    Rating 4.4/5
    Mobile Access Android and iOS
    Free Trial 14 days
    vCITA - top customer relationship management) software
    vCITA – top customer relationship management) software

    vCITA is a customer relationship management (CRM) tool that helps small businesses and freelancers manage their customer interactions and schedule appointments. It is used by professionals such as lawyers, accountants, fitness trainers, photographers, and more. It provides a range of features designed to streamline and automate various aspects of customer management, including appointment scheduling, invoicing, client communication, and task management.

    Overall, vCITA is a comprehensive CRM software that can help small businesses automate their customer management processes.

    Pricing Details of vCITA CRM Software:

    The tool offers a 14-day free trial and has three pricing tools: Essentials ($19/month), Business ($45/month), and Platinum ($75/month).

    Essentials $19/month, billed annually
    Business $45/month, billed annually
    Platinum $75/month, billed annually

    Top Popular Community Based Collaboration Platforms & Community Building Software in 2025
    Discover the top popular community based collaboration platforms and community building software of 2025. Explore the best customer community platforms, online community software, and community building apps to grow and engage your audience effectively.
    StartupTalkyAnsh Mehrey

    EngageBay

    Rating 4.6/5
    Mobile Access Android and iOS
    Free Trial For 15 Users
    EngageBay- CRM platform
    EngageBay- Best CRM for Startups

    EngageBay is a customer relationship management (CRM) platform that helps businesses manage and organize their customer interactions and data by integrating sales, marketing, and service activities in one place. Its primary purpose is to generate leads and get loyal supporters. The features include sales and marketing automation. contact management, Facebook Ads, analytics, ticket management, email marketing, social media management, live chats, lead generation and nurturing, customer service and support, and analytics and reporting.

    Introduction to EngageBay CRM platform

    Pricing Details of EngageBay CRM Software:

    EngageBay offers a free trial and three paid plans: a basic, growth, and a Pro plan.

    Basic $11.95/month, billed annually
    Growth $45.99/month, billed annually
    Pro $73.59/month, billed annually

    Top Business Management Tools & Software for Startups, Beginners, and Companies
    Discover the best business management tools and software for startups, beginners, and companies. Explore top company management tools, techniques, and software solutions to streamline your business operations.
    StartupTalkyAnagha S

    Zendesk

    Rating 4.3/5
    Mobile Access Android and iOS
    Free Trial 14 Days
    Zendesk - CRM platform
    Zendesk – CRM platform

    Zendesk is a customer service-focused CRM designed to make customer support simple and efficient. It offers an advanced ticketing system with automated routing and SLAs, self-service portals where customers can find answers on their own, and AI-powered bots that handle routine queries. Businesses can also use their analytics and customizable dashboards to track performance and gain insights. Plus, Zendesk integrates easily with popular tools like Salesforce, Shopify, and Slack, making it a complete solution for customer support and sales automation.

    Pricing of Zendesk CRM Software:

    Suite Team $19/agent/month, billed annually
    Suite Growth $55/agent/month, billed annually
    Suite Pro $115/agent/month, billed annually

    Apptivo

    Rating 4.4/5
    Mobile Access Web-based (Cloud)
    Free Trial Not Available
    Apptio - CRM platform
    Apptio – CRM platform

    Apptio may not be as well-known as Zoho or Salesforce, but it works just as well and offers users plenty of flexibility at a lower price. It brought together useful apps like Office 365, G Suite, Dropbox, and PayPal in one place, making it easier to manage everything. A free version was available for up to 3 users, while paid plans started from just $8 a month. People could use Apptivo on Mac, Windows, mobile phones, or directly on the web, and 24/7 online support was also provided to help whenever needed.

    Pricing of Apptivo CRM Software

    Plan Pricing
    Costing Essentials ~$80,040/year for managing up to $25M in IT spend
    Costing Standard ~$110,040/year for managing up to $25M in IT spend

    Conclusion

    Choosing the right CRM software can make a huge difference in how efficiently your business manages customer relationships, sales, and support. Each tool has its strengths; some excel in automation, others in customization or affordability. By understanding your business needs, team size, and budget, you can pick a CRM that not only organizes your customer data but also drives growth, improves customer satisfaction, and saves time. Investing in the right CRM is a strategic move that invests in the long-term success of your business.

    FAQs

    What is CRM?

    CRM stands for “Customer Relationship Management” and refers to all strategies, techniques, tools, and technologies used by enterprises for developing, retaining, and acquiring customers.

    What are the best customer relationship management (CRM) software platform in 2025?

    The Top-Rated CRM software product for 2025 includes:

    • Zoho CRM
    • Hubspot CRM
    • Salesforce CRM
    • Pipedrive
    • Creatio CRM
    • Freshsales
    • vCITA
    • EngageBay

    How much does a CRM system cost?

    Most CRM tools range from $10 up to hundreds of dollars per user per month. The more expensive plans usually have much more advanced features and increased access to customer support.

    What are the 4 pillars of CRM?

    Workforce, Strategy, Processes and Technology constitute the four pillars of CRM.

    What is a CRM framework?

    The customer relationship management framework is the way in which companies manage their customers.

    Should I consider a free CRM tool?

    If you have a small business with basic customer relationship management needs, a free CRM may be sufficient. However, if you have a larger business with more complex customer relationship management requirements, a paid CRM with more advanced features and support may be a better choice.

    What other tools integrate with CRM software?

    There are a wide variety of tools that can integrate with CRM software to enhance its functionality and enable businesses to more effectively manage their customer relationships. Some examples of tools that commonly integrate with CRM software include marketing automation, project management, social media, email marketing, financial tools, customer service, and support tools.

  • How to Generate Leads With The WhatsApp Chat Widget on a Website?

    WhatsApp is no longer only a tool for chatting. It is the most widely used messaging platform globally. Over 2 billion people use it regularly. And that number keeps rising.

    WhatsApp is a powerful tool for communicating with and building connections with your consumers. It’s quite widespread, far faster than email, and simple to use. WhatsApp is now being used as one of the primary customer communication mediums by an increasing number of businesses, both online and offline.

    But only a few businesses are fully utilizing WhatsApp’s potential for lead generation and acquisition, despite the fact that it is increasingly being incorporated into customer service channels. Here’s how to implement WhatsApp chat to boost your website’s overall conversion rates and generate more leads.

    5 Benefits of Integrating WhatsApp Chat on Your Website
    How to Add WhatsApp to Your Website?
    How WhatsApp Web Chat can Help Your Business

    5 Benefits of Integrating WhatsApp Chat on Your Website

    The advantages of integrating WhatsApp into your website and marketing plan rely on how well you implement the messaging service. The following are some typical benefits.

    Easy to Connect With Customers

    Since customers prefer engaging in a chat over speaking with a customer support representative, chat has a significant impact on sales. Customers can now chat with your brand more easily than ever when you incorporate WhatsApp into your website.

    Communicate With Website Visitors

    You won’t be able to get in touch with a website visitor who uses live chat after they leave the website. A visitor who contacts you over WhatsApp can be easily contacted again without having to wait on your website for a response.

    Even if your clients aren’t online, you can still communicate with them. You may send them broadcasts with information on promotional coupons, new releases, and other important news after they add your number to their contact lists.

    Provides Personalized Experience

    WhatsApp is an app that we all use daily to communicate with our friends and family. You naturally develop a more close connection with your consumer by integrating your company into that setting.

    Especially if you can respond quickly and informally. Incorporating WhatsApp on your website might increase your chances of connecting with users through one of their preferred mobile messaging services.

    Increases Sales

    To encourage more individuals to buy, WhatsApp can present helpful information about your offerings. Overall, WhatsApp chat enables greater conversion and quicker customer connection.

    Automated Responses Provide Instant Replies

    Customers that prefer to chat frequently don’t want to wait for a response. Their demands are well-served by automated answers. Customers can be guided through steps for making purchases, confirming reservations, checking the status of their purchases, and completing other frequent actions using automated answers with WhatsApp.

    Why Do Companies Invest So Much in Sports Advertisements?
    Sports marketing is using the content of sports for marketing. One of the main reasons for brands to invest in it is to take advantage of the athletes’ popularity.
    StartupTalkyKinnary Nensee

    How to Add WhatsApp to Your Website?

    There are numerous ways to incorporate WhatsApp into your website, and we’ll examine 3 of them in this post so you can pick the simplest one to start with.

    Chat Widget

    An Example- The website Wati uses Whatsapp chat widget
    An Example- The website Wati uses Whatsapp chat widget

    Similar to other assistance options like Live Chat, which we frequently encounter online, a chat widget is the best way to include a WhatsApp button on your website. In addition to directing all traffic produced into the instant messaging channels of their choosing, this will enable website visitors to start a chat with only one click.

    When it comes to customer trust, businesses that offer a WhatsApp chat button typically have the upper hand. The reasonable explanation for this is that customers can contact companies by simply clicking on the WhatsApp Button symbol on their website, which launches a WhatsApp dialogue window.

    You must first choose the best chat widget provider of your choice, create your account, construct your own widget in a few steps, and then put it on your website using either WordPress or Google Tag Manager. The widget may be configured to appear on both desktop and mobile devices, or both.

    The widget will then show up on the bottom edge of your website’s pages (you can choose to have it appear on the right or left of the screen), giving your website visitors the option to contact you by tapping on the WhatsApp button.

    Click-to-Chat

    An Example- The website Kommo has a click-to-chat feature on its website which then opens up another window
    An Example- The website Kommo has a click-to-chat feature on its website which then opens up another window

    With WhatsApp’s click-to-chat functionality, users may click a URL to begin a conversation with a specific person or company. You can do this without saving any phone numbers on your phone. You can open a conversation by clicking the link and begin typing. Both WhatsApp Web and the smartphone app are compatible with this.

    You could use this capability to attach phrases like “Chat with us!” to WhatsApp. Your phone number can also be typed out and linked. If you want to provide WhatsApp throughout your whole online customer service experience, it becomes a little more challenging to give a click-and-chat link on your contact page. Your website would seem cluttered if you have to share this link on every page.

    You must update this URL, https://wa.me/[WhatsAppNumber], to create a click-to-chat link. The phone number you want to use should be entered in place of the “WhatsApp number.”

    QR Code

    An Example- the website CM uses Whatsapp QR code on its website
    An Example- the website CM uses Whatsapp QR code on its website

    Presently, QR codes are more popular and widely used in the modern world. Customers may find it tedious to have to add a mobile number to their contacts list to begin a WhatsApp communication. This isn’t a practical method, especially if you intend to provide this channel as a business.

    By adding your company’s phone number to a customer’s contact list, a QR code helps automate the procedure. To launch WhatsApp and enter your number, all your users need to do is scan their smartphone to the display. It’s simple and obvious, just what your clients want and needs.

    You must first establish a click-to-chat link before creating a QR code. Through tools like QR Code Generator, this click-to-chat link can then be converted into a QR code.

    How WhatsApp Web Chat can Help Your Business?

    WhatsApp users worldwide
    WhatsApp users worldwide

    Here’s how WhatsApp chat on your website can help you capture leads and increase your overall conversion rates.

    Personalized Customer Support

    WhatsApp is a highly useful tool to implement into your system, and it also helps make customer service more personalized. You could have several customer service representatives that visitors can choose from when contacting you through your website by using the WhatsApp widget. Your customers will have better customer service thanks to this quick and efficient communication system, which will increase their likelihood of making purchases from you and regularly visiting the website.

    Marketing and Sales

    You can add a conversational aspect to the online presence by including a WhatsApp chat on your website. In a friendly and casual setting, it helps your staff to gather leads, recommend items, and even complete transactions.

    By removing the requirement for manual data collecting, WhatsApp webchat enables you to get more leads. You will instantly receive the names and phone numbers of leads who start a WhatsApp web chat. The customer can still continue the chat on WhatsApp after leaving the website. This is a significant advantage of WhatsApp over standard live chat.

    The 11 Best Tools for Graphic Designers to Use in 2022
    Are you a graphic designer looking for the best tool to use? We have simplified it for you by listing the top 11 Graphic Designing tools of 2022.
    StartupTalkyAshwini

    Conclusion

    To interact with current and potential customers, you can still prefer email and the phone. WhatsApp, however, brings a lot of exciting opportunities. It helps you to transform what is typically a one-way conversation into one that’s simultaneous and entirely at the convenience of the customers, encouraging customer engagement and loyalty.

    When using WhatsApp for sales, marketing, and customer support, real-time data sharing and processing is possible. To increase your lead generation and sales closing rates, you can utilize WhatsApp differently. However, the magic lies in how effortless it is for you to introduce your marketing message into the routines of potential leads with WhatsApp.

    FAQs

    When was WhatsApp launched?

    WhatsApp was launched in January 2009.

    Who is the current CEO of WhatsApp?

    Will Cathcart is the CEO of WhatsApp since 2019.

    How many users use WhatsApp daily?

    Over 2 billion people use WhatsApp regularly worldwide.

    Which country has the most WhatsApp users?

    India has the most WhatsApp users in the world.

  • Everything to Know About Referral Marketing That Can Boost Your Sales

    The psychology of a human being is complicated as well as interesting. When a friend or acquaintance refers you to a product to use, you definitely get a little curious about the said product or service, they make an appearance in your head. Imagine getting rewards by just referring a product or service to your friends or family. Isn’t it amazing?

    There are various types of marketing, one of them being referral marketing. Referral marketing doesn’t get much attention, but the industry knows its value. You might not share about any product you bought, but when you get some discount for sharing, your inner “you” automatically press the share button. Referral marketing is the best way to increase sales. Not only do people bring you more customers, but they become loyal to you too.

    Generations Trusting Referral Advertising
    Generations Trusting Referral Advertising

    Every app, shopping website, and literally every business uses referral programs these days. In this article, we will talk about Referral Marketing so let’s get right into it.

    What is Referral Marketing?
    Rewarding Options for Referral Marketing Strategies
    Some Amazing Stats of Referral Marketing
    Advantages of Referral Marketing
    Disadvantages of Referral Marketing
    Some Top Referral Marketing Software

    What is Referral Marketing?

    Whenever we get a suggestion from our friend or family referring to a particular product, we are more likely to believe them. However, word-of-mouth is still the best referral channel out there, but it is nearly impossible for a company to track that referral. To solve this problem and encourage and reward their customers for referring their products, companies use referral marketing programs.

    As a company, you provide a unique referral code to every customer and ask them to share that code and earn some profit. When people share that code with someone and bring you a new customer, they get reward points or money and you get a lead. As already said, this is not as powerful as word-of-mouth, but it is still a good option as people will share your content to earn points that will be a reward and there is hardly anyone who doesn’t like rewards.

    Rewarding Options for Referral Marketing Strategies

    There are four ways to provide the reward:

    • Rewarding both parties: You can reward both the referrer and your new customer. This way, both the people get the benefit and it is a great way to motivate them to bring in more customers.
    • Rewarding the referred: Reward the person who is referred by someone. People who feel guilty to make a profit by referring will love this feature. However, you should analyze the audience first, as not the majority of people feel that way.
    • Rewarding the referrer: By rewarding the person who referred someone, you motivate the next person to refer someone else. By this method, you don’t have to spend on both parties and the process will still continue.
    • No Rewards: You can provide the referring code and reward none of them to share it. Although this is an option, people will not appreciate it much, unless you have great content.

    Some Amazing Stats of Referral Marketing

    • In a survey, people were 4 times more likely to buy when referred by a friend
    • Over 90% of respondents trust referrals from people they knew.
    • According to Capterra, 88% of B2B decision-makers rely on word-of-mouth for information and advice.
    • Social media drives almost a third of overall traffic to sites.
    • Offering a reward increases the chances of your products and services getting referred, the size of the reward does not matter.
    • Non-cash incentives are more effective at boosting performance than cash incentives.
    • A survey shows every referring customer makes an average of 2.68 invites.
    • Companies with formalized referral programs experience more revenue growth.
    • Surprisingly, only 30% of B2B companies have formal referral programs.

    Advantages of Referral Marketing

    • Budget: The first and best advantage of referral marketing is that you don’t have to spend too much money. The money needed for referral marketing is too little than any other traditional advertisements. However, it depends on you how much reward you wish to give to your customers for sharing your content with others.
    • Comfort: People are more comfortable buying any product when it is referred to them by their friends or family. Referral marketing is much more effective than traditional advertising.
    • Fast Results: The impact of referral marketing can be seen very quickly. It doesn’t take much time for people to share any content. If you are using referral marketing for an app or e-commerce website, then you don’t have to wait too long to see the results.
    • Continuous Process: People don’t stop referring until you want them to. A will refer to B and B will refer to C and so on. It is a never-ending process. So, you don’t have to worry about the process. However, you should update the process and the system to better them.
    • Loyal Customer: The best thing referral marketing do is to target loyal customers. Even if they are not loyal customers, they are still loyal marketers for you. When people get rewards from you, they will prefer your product over others. These were some of the advantages of referral programs.
    Boost Your Referral Campaign

    Disadvantages of Referral Marketing

    • Budget: Although you are saved from spending tons of money on advertisement with referral marketing, you still have to spend some money. You will have to give up some profit to the customer in the form of rewards.
    • The sense of Guilt: Some people don’t share their referral code as they think they will be sellouts. Some people don’t like making a profit out of someone without doing anything but a click. They will have a problem with their inner “sense of guilt”.
    • Not Efficient Enough: Compared to word-of-mouth referring, referral marketing is just a kid. People are more likely to buy when people heard about the product from somebody. Moreover, people are aware that word-of-mouth referrals are mostly free, so everyone would give their honest opinion. Whereas, in referral marketing, most people prefer to earn rewards only.

    Some Top Referral Marketing Software

    Now, that you know what are the advantages and disadvantages of referral marketing, you might want to know how you can have this program on your own website or app. This is 2022, therefore, there are services available for everything. You can use any of the below tools to integrate the referral program into your website.·    

    • Referral Factory
    • ReferralCandy
    • Friendbuy  
    • InviteReferrals
    • Mention Me
    • Ambassador
    • Genius Referrals
    • Referral SaaSquatch
    • Referral Rock
    • Revetize
    • ReferralMagic
    • TapMango
    • Talkable

    Conclusion

    Referral programs increase your sales. However, you might feel annoyed when someone WhatsApp you a download link again and again, which will make them some bucks. But by seeing something time and again, an idea to check that service out develops in our mind. And that’s what the ultimate goal of marketing is.

    FAQs

    What is referral marketing?

    Referral marketing is a word-of-mouth strategy created by a business to tempt current customers to recommend the brand to their friends, family, and contacts. It is a tool to expand and increase the customer base. It heavily relies on the internet and social media.

    Do Referral programs work?

    Referral programs are incredibly successful as people love earning rewards, so they refer the products and services to their acquaintances, and the cycle continues.

    Why Referral Marketing is the best?

    Referral marketing is cost-effective marketing and its success rate is immense.

    Can you make money on referrals?

    Of course, you can. You get rewarded for successful referrals.

    What are some of the top Referral software?

    Some of the top referral software are:

    • Referral Factory
    • ReferralCandy
    • Friendbuy  
    • InviteReferrals
    • Mention Me

  • Hunter.io – Is it a Perfect Tool for Outreach?

    When it comes to reaching out to new and potential customers, email marketing comes in very handy. However, the whole process of email marketing is time-consuming and endless. We’ll examine Hunter.io, a useful email-hunting tool to simplify your work. This tool allows you to search any domain for email addresses.

    So far, this tool has helped an uncountable number of marketers to find contacts related to various domains. In fact, for companies that channel customers through emails, Hunter.io is of great help. Today, the email hunter app is available as a Chrome extension and Google Sheets add-on.

    What is Hunter.io?
    How Hunter.io works
    Features of hunter.io
    Hunter.io Pros
    Hunter.io Cons
    Hunter.io Pricing

    What is Hunter.io?

    Homepage
    Hunter.io Homepage

    This email marketing tool is for bulk tasks and to verify emails. Recently, it has integrated campaigns that allow you to perform direct outreach rather than uploading contacts to another CRM. In terms of usability, the app is practical and convenient. Hence, more businesses are incorporating it into their arsenal. In this way, they are speeding up the whole process of contact-hunting.

    How Hunter.io works

    Hunter.io tours through the internet to search for your target emails. Not to worry, it is a legal tool, although you have to abide by the rules and regulations. Follow these steps to get started on Hunter.io.

    • Open the Hunter website and sign up using your Google account.
    • Complete the initiation process by entering your name and choosing a password.
    • To do your first search, enter your target website address on the search bar and click on the ‘Find email addresses’ button.
    • You will be required to provide your phone number to get a verification code.
    • After that, a list of available email addresses will appear for you.
    • You can verify these email addresses to discard the invalid ones.
    Find email addresses with hunter
    Find email addresses with hunter

    Top 7 SMS Marketing tools to Generate high-quality leads
    SMS marketing is one of the best digital marketing strategies a business can useto increase its sales and conversions. There are a lot of SMS marketingapplications available in the market. In this article, you can find some of thebest SMS marketing tools available in the market. FrontlineSMSTru…
    StartupTalkyAlan Joseph

    Features of Hunter.io

    Hunter.io has a very easy-to-use interface that is quite appealing to the eyes. In this way, you can swiftly navigate through the email management tool. Other than that, some features make the app more comprehensive. More than features, these are essential tricks that will help you expand your business.

    1. Easy searching

    Hunter domain search
    Hunter domain search

    With Hunter’s domain search, you can search for any business and export the results to your spreadsheet. For instance, you want to find the VP of any company. In that case, just typing the domain name, you will get the person’s details like name, position, contact number, social media links, etc.

    2. Find every email

    Hunter email finder
    Hunter email finder 

    Similar to searching, this option of finding emails allows you to look up the email addresses of businesses and also of individuals. All you need to do is enter the website addresses with which they are associated.

    3. Accurate email verification

    Hunter email verifier
    Hunter email verifier

    Hunter.io is also an email verifier tool that allows you to verify a particular email address to avoid email bouncing. It helps you to make sure that the email address is a real one. All you need to do is enter the email and let the tool do its magic.

    4. Wide outreach

    Hunter email campaign
    Hunter email campaign

    To gather more leads for your business outreach, Hunter.io lets you connect your Gmail account with it. Further, you can enhance your campaigns by creating email templates. Importantly, you can deal with large amounts of data and verify lists of domains or addresses easily and in no time.

    Hunter.io Pros

    Positive Reviews for Hunter
    Positive Reviews for Hunter
    • Easy to use because it comes with a Chrome extension.
    • Seamless searching of email addresses using a domain name and contact information.
    • Has its own versatile CRM which is quite versatile.
    • Gives 50 free searches before finalizing a paid package.
    • Provides extremely reliable results.

    Hunter.io Cons

    Negative Reviews for Hunter
    Negative Reviews for Hunter
    • The prices of different packages could be expensive if you are looking for a cheap tool.
    • Does not allow personal email searching.
    • It is not a social media research tool. As a result, it no longer permits LinkedIn integration.

    Best Tools for Sending Bulk Messages on WhatsApp Business 2020
    WhatsApp has been one of the leading chat and messaging applicationsirrespective of region, language, or any other geographic factor out there.Lately, WhatsApp has rolled out many new features and updates regarding itsprivacy policy and also received a lot of backlash owing to it. However, there…
    StartupTalkyAnsh Mehrey

    Hunter.io Pricing

    Monthly Plan Pricing Searches Verifications
    Starter $49 500 1,000
    Growth $99 2,500 5,000
    Pro $199 10,000 20,000
    Business $399 30,000 60,000

    Hunter.io Pricing
    Hunter.io Pricing

    Hunter.io is not a completely free app. Yes, you get a maximum of 25 free searches. However, to go further, you will need a paid plan.

    Conclusion

    If you are still thinking about whether to choose Hunter.io or not, then stop. Just take the free trial and decide for yourself. Hunter.io has been a suitable tool for many sales teams, companies, and freelancers. The bottom line is that this tool makes your searches simpler and quicker. Consequently, you are bound to trust Hunter.io.

    FAQs

    1. Who can use Hunter.io?

    Hunter.io is highly beneficial for businesses and individuals to improve their outreach. The tool is also helpful for sales and marketing teams to hunt down emails.

    Yes, absolutely. Hunter.io is a perfectly legal tool that scrapes the internet to find your target emails. However, you are responsible for how you use the search results.

    3. What can I search using Hunter.io?

    Using Hunter, you can search for individual and business email addresses by only providing the domain name.

    4. Which is the best email finder app?

    There are plenty of email finder apps. If you are looking for the best, then go for Hunter.io. With more than unique features and an easy-to-use interface, this tool will surely bring business growth.

  • Should You Outsource Your Lead Generation? | Top 6 Benefits of Outsourcing Lead Generation

    The main goal of lead generation is to get potential customers to your company and then persuade them to express interest in your goods or services, which will turn them into leads and ultimately help in increasing sales. A lead is someone who has made an inquiry, contacted or simply showed some interest in your business.

    Thus in simple terms, lead generation is the act of developing interest among potential customers regarding a company’s products or services. Each lead is then developed further through a marketing and sales process that eventually results in them becoming full-fledged clients.

    Numerous sources, including internet searches, advertisements, social media, word-of-mouth, conferences, and other conventional marketing techniques, can help a business generate leads.

    Importance of Lead Generation
    Should You Outsource Your Lead Generation?
    Benefits of Outsourcing Lead Generation

    Drawbacks of Outsourcing Lead Generation

    How to Generate Leads When You Have Less Traffic?

    Importance of Lead Generation

    Most Effective Lead Generation Strategies
    Most Effective Lead Generation Strategies

    Numerous sources, including internet searches, advertisements, social media, word-of-mouth, conferences, and other conventional marketing techniques, can help a business generate leads.

    You might not believe that your company is at a point where professional lead generation support is necessary. However, if you want your firm to expand and grow well then lead generation is a crucial aspect.

    You can raise brand visibility, interest in your goods and services, and eventually sales by growing your lead generation. Simply, the more interest potential customers have in your company, the more likely it is that you will be able to convert some or many of them into paying customers, resulting in increased sales.

    Should You Outsource Your Lead Generation?

    The answer to this question cannot be an absolute one. Every business is unique in its own way. This means every business has its own needs, budget and goals. So, to think about whether to outsource lead generation or not, one should consider one’s needs and requirements.

    On the one hand, your company’s sales team can generate leads for the business as they have a better understanding of the products and services. But in this case, the team must be very experienced, and the hiring and training of such a team, providing proper space to them can be pretty expensive.

    Why would you want to outsource your lead generation in light of this? Couldn’t a marketing and sales team handle this internally? You can certainly test out several strategies to bring in more customers for your company. However, do you have the necessary time and expertise to do?

    Nowadays, there are various agencies offering lead generation services. So, outsourcing can be a good option to save on expenses as you will not have to spend a lot of time on finding, hiring and training the employees.

    Outsourcing lead generation is essential if you want to take your company’s growth to the next level. It implies that you can hire a different business to handle everything related to lead generation on your behalf, saving your time and energy.

    Lead generation takes time and effort. To reap the benefits, you must work hard. Do you have the time to regularly produce informative and timely content? Content that stands out from the competition and offers the consumer something of value? Even if you have the time, you might not get the privilege to spend it entirely on lead generation tasks. So, here comes the role of outsourcing. Outsourcing a lead generation agency can help you ease your burden and deliver the best possible results for your business at the same time.

    How to Generate Leads – 100 Proven Ways of Lead Generation
    Do you want to generate more leads in sales for your business? Here are 100 proven ways & lead generation strategies that you can use for your business.
    StartupTalkyShubham Kumar

    Benefits of Outsourcing Lead Generation

    Lead generation is an essential aspect of every business. It is the ultimate way to increase one’s sales and revenue. However, it is a task that requires a great amount of time, research and effort. Developing a team for lead generation can be an expensive route. So, outsourcing lead generation can be a great way to scale up one’s business. The following are some of the prominent benefits of outsourcing lead generation:

    Top Metrics Used to Measure Lead Generation Effectively
    Top Metrics Used to Measure Lead Generation Effectively

    Increases Brand Awareness

    When it comes to increasing sales for your company, brand awareness is the first step, to begin with. Lead generation services can help bring your brand great exposure. Having only a sales team working on both marketing and brand exposure might not be the greatest idea. Customers these days are much more concerned and do their own research before making any purchase. So, to help your company be unmissable in the crowd, investing in lead generation outsourcing helps a lot.

    Boosts Efficiency of Inbound Marketing Campaigns

    For both big and small businesses, inbound and outbound marketing campaigns are very necessary. While your dedicated sales team can handle all the inbound work, you would need an expert lead generation service to manage the outbound marketing. Here, both can have each other’s support for better results. In fact, outsourced lead generation can help target the inbound marketing campaigns of a business with the help of outbound marketing channels like cold calling, targeted email marketing, events, and more.

    How to Generate Inbound Leads – 7 Simple and Inexpensive Ways
    Inbound Lead Generation is less Costly and helps you attract more qualified leads. Read 7 ways to generate inbound leads by spending very less
    StartupTalkyShubham Kumar

    Less Participation Required

    If you are the owner of the company then needless to say you know all the responsibilities that come with it. You already have a lot on your plate to worry about. So, handing over your lead generation tasks to a dedicated company can ease up your burden as you will not have to give your complete participation in the tasks. All you have to do is communicate your needs and the goals you plan on meeting, and the outsourced lead generation experts will take care of the rest.

    Saves time

    The most valuable resource we have at our disposal is time. Has making cold calls and getting refused 95 times out of 100 started to affect your mental health? What about wasting an entire afternoon every now and then hunting up email addresses, and phone numbers, and determining when and what to write? All of this adds up to endless hours that could have been better spent creating a better product or service and therefore, improved business. So, another benefit of outsourced lead generation is that it will save up a lot of time which you can use for other important activities of your business.

    Keeps the Budget in Control

    Although most people think that outsourcing your lead generation tasks to a dedicated service provider can take a toll on your budget, the truth is the opposite. Once you hand over the job, it is the responsibility of the lead generation company to take care of overhead costs. You don’t have to worry about renting desk space or recruiting employees for the purpose of lead generation. All you need to do is pay a specific amount one time and then sit back and let the experts do their job. In this way, you get your work done and keep your budget in control at the same time.

    Improved Quality

    If your business is not scaling well, you will soon notice that the quality of your leads is not very good. This usually happens because you and your team are not able to give enough time and attention to generate leads. Outsourcing lead generation will help you attain high-quality leads which will ultimately help scale your business. In this way, you will have to worry less and attain better-quality leads for your business.

    Leveraging LinkedIn for Branding and Lead Generation
    Here are some opinions shared by some of the startup founders and entrepreneurs on how LinkedIn can be used for lead generation and branding.
    StartupTalkyPreeti Karna

    Drawbacks of Outsourcing Lead Generation

    Outsourcing lead generation comes with various benefits. But just like every coin has two sides, outsourcing lead generation also comes with certain drawbacks. The following are some of the drawbacks:

    • Since all the tasks related to lead generation are given to an external business, you might feel a lack of control over the business.
    • You might outsource your lead generation thinking to generate better quality leads but there is a chance that the other company does not understand your goals and therefore, cannot deliver the desired results.
    • The outsourcing lead generation agency does not have an in-depth knowledge of your business’s products or services. This can lead to unfavourable results.
    • An outsourced lead generation agency does not generate leads just for you. It is their job that they do for every client. So, there is a risk that the leads generated for your company may be sooner or later used for others.

    Conclusion

    A company cannot expect to succeed by devoting just a few hours per week to lead generation. To establish a process that works, several disciplines need to contribute their expertise, knowledge, and ability. You can’t go wrong with top-notch resources and a solid set of rules, so keep that in mind as you go through your list of outsourcing possibilities. However, the choice to outsource lead generation or not will always depend upon your needs, budget, and your business requirements.

    FAQs

    What is lead outsourcing?

    In simple terms, lead outsourcing means getting help from another company to generate leads for one’s own company and thus, building the sales pipeline. In this, the outsourced lead generation agency takes care of every task like email marketing, cold calling, and others.

    Is it better to outsource lead generation?

    It is better to outsource lead generation if a business wants to save extra expenses and achieve the best possible results. Outsourcing lead generation is beneficial as it will help a business generate high-quality leads within a budget.

    What is the best source of lead generation?

    Some of the best sources of lead generation are:

    • LinkedIn
    • Quora
    • Facebook Groups
    • Referrals
    • Business and Sales intelligence tools
    • Former customers
    • Email Campaigns

  • Planning Your Email Campaign to Generate Leads

    When it comes to lead generation, email marketing has always been very promising since its inception. Email campaigns may well become your perfect lead generation tool if you use the right framework and tactics. But any significant improvement in results does not occur overnight.

    To be successful, even email marketing requires the correct sources, strategy, and tools. The process of lead generation is continuous, and it reaps benefits over time.

    The days of purchasing a lead list for email marketing, importing it into your CRM, and sending unsolicited emails are long gone. These outmoded approaches will almost certainly have your ISP blacklisted and prevent you from sending an email at all, thanks to regulations like CAN-SPAM and developments in email filtering.

    However, before you begin sending out marketing emails, you must first get a grasp of how email marketing works. This guide will explain to you all you need to know about this essential form of marketing so that you can get started on planning your email campaigns accordingly.

    What are Email Leads?
    How to Generate Leads Through Email Marketing?
    Strategies to Collect Email Addresses the Right Way

    What are Email Leads?

    Email leads are those prospects who have taken an extra step and shown interest in your product or service and have signed up for your newsletter to receive emails from you. The email address of a lead is often obtained by an opt-in form, direct chat, or phone.

    Obtaining these email leads is crucial so that you can grow them into a loyal community of customers through permission marketing. Today’s leads are the ones who will become customers tomorrow.

    As a result, whenever a lead provides contact information, the company should launch an email campaign to convert them into customers. The conversion rate is calculated as a percentage of converted prospects divided by the total number of generated leads.

    Your email leads will serve as the cornerstone of your email marketing efforts and, with proper nurturing, will also serve as your primary source of income.

    Most Effective Lead Generation Strategies
    Most Effective Lead Generation Strategies

    How to Generate Leads Through Email Marketing?

    Here are some of the tips to help you get started with effective email campaigns.

    Identifying the target audience

    Identifying your target customers is the first move in generating leads for your email marketing campaign. Simply said, your target market is made up of your ideal customers.

    Attracting highly targeted leads for your email campaigns involves knowing where they are and what they need the most. Therefore it’s important that you need to create a buyer persona to help you see and understand their problems so you can target them the right way.

    Creating an attractive offer

    After identifying your target audience, you can now research and collect more information on what their problems are. Knowing the pain points helps you to create a resource they will find valuable.

    The offer often referred to as a lead magnet, must be a remedy for a specific issue your prospect is facing. On the other hand, if your offer is pointless and of little value, your opt-in form will be ignored.

    Scoring your leads

    An important element of marketing is when you communicate with the relevant group of people at the correct time. Lead scoring is a useful tool to identify leads and can help you prioritize them. In order to provide scores, you can link lead scoring with email automation in your campaign.

    For instance, if a website visitor spends a significant amount of time on a specific product page, you can persuade them to buy it by sending them an email with a discount offer. By showing an exit-intent popup, you can take advantage of this chance to get the visitor to provide their email address.

    Writing engaging emails

    Audiences no longer have the time to read lengthy email content. You should avoid writing lengthy and valuable emails as subscribers like to read short, concise emails.

    As consumers are more drawn to pictures than simple text communications, you can even include photographs or other visuals.

    In order to capture readers’ interest and keep them reading, you must simultaneously make sure that your email content is appealing. Writing relevant and worthwhile content can make the leads interested in your offer.

    Leveraging social media

    Marketers can leverage social media platforms to expand their email database and plan daily updates that will bring in new customers. For increased traffic, you can update the content of blog articles. For people to join the email list, you can add an opt-in form and a sign-up option to the Facebook page.

    Adding persuasive CTA

    Every email should have a call-to-action button since it makes it simple for the recipient to perform the desired action. In order to draw the reader’s attention with a powerful CTA in your email newsletters, you must choose innovative words.

    Creative CTA Example
    Creative CTA Example

    Conversion rates can be increased by integrating powerful CTAs that create a sense of urgency and excitement. For taking decisive action, you can include language like “Get Free Trial or “Get 50% Off.” You can convey a sense of urgency with a brief CTA message in two to three sentences.

    Strategies to Collect Email Addresses the Right Way

    Here are a few techniques to improve lead generation by collecting email addresses for your email marketing.

    Offer valuable content

    One of the best strategies for email marketing lead generation is to provide content upgrades. It’s a straightforward method of giving your visitors more worthwhile information without any interference in return for signing up for your email list. There are several ways to provide content. Free guidebooks which are delivered to the subscriber’s email, are arguably the most popular kind of content upgrades.

    Get into partnerships

    Cross-collaboration is a crucial component of every partnership. Partnerships can mean appearing as a guest in podcasts and publishing guest posts on your partner’s website.

    Make sure you and your partner advertise the webinar, podcast, or article to their audiences on their most crucial platforms as soon as it is out. You may advertise your call to action there to attract new customers. Partnerships can pay off in the long run, so don’t give up if you don’t see immediate results.

    Design homepage to attract emails

    You can capture emails on your website by including email opt-ins on the homepage for your lead generation campaign. The most straightforward method of generating email leads is converting website traffic into email leads.

    Including a newsletter sign-up form in the website footer is one of the most common and easiest techniques to achieve this. The option to subscribe to your newsletter will then appear on each page of your website. Additionally, it can also serve as a call to action at the end of every blog post on your website.

    Conclusion

    When creating an email lead generation campaign, several things must be taken into account. What works for one business might not apply to others. Testing is crucial to every email marketing because of this. You can acquire some quality leads by adhering to the points explained above, but you should also test your own original ideas. The aforementioned ideas will provide you with a solid foundation upon which you can operate.

    FAQs

    How do you generate leads through email?

    Add a CTA, write engaging emails, leverage social media and provide exciting offers.

    How do you generate lead generation?

    You can generate leads through LinkedIn, retargeting customers, asking for referrals, writing guest blogs and ranking on search engines.

  • How to Measure and Generate Quality Leads with Visitor Identification?

    As a marketing executive, you may receive raised-eyebrow looks from your sales team members when most of the leads you generated don’t convert or worse, they do not even qualify as sales opportunities.

    This is the usual case when a company prioritizes quantity over quality of leads. It may work out for some, however, it doesn’t assure promising revenue stats. The company gets to know that something’s wrong with its lead generation only when the lead conversion rate starts deteriorating.

    That’s when measuring and generating quality leads using visitor identification comes into the picture. Visitor identification enables measuring the quality of leads right from the top of the sales funnel. Also, it further helps in generating high-quality leads. In this article, we will discuss how you can measure and generate quality leads with visitor identification.

    What Is Visitor Identification?
    How to Measure Quality Leads With Visitor Identification?

    How to Generate Quality Leads With Visitor Identification?

    What Is Visitor Identification?

    Visitor identification is an account-based quality lead generation and measuring approach that helps to identify the anonymity of the website visitors. It offers crucial insights into who visited the website by matching the IP address of a website visitor with the database of IP addresses used by an organization.

    Visitor identification is extremely helpful as it helps a company reach more website visitors and therefore, increase the number of quality leads.

    How to Measure Quality Leads With Visitor Identification?

    Average Prices for Leads Worldwide from 2018 to 2025
    Average Prices for Leads Worldwide from 2018 to 2025

    Most marketers struggle to get quality leads as they don’t think of the problem until later in the sales pipeline. The quality of website visitors is directly associated with the quality of leads you’re generating. So, it is very important to always work on the improvement of generating quality leads.

    Well, you can’t improve what you can’t measure, so, let’s focus on measuring the quality of leads first.

    You’ll find numerous metrics existing and being discussed across the internet to measure lead quality using visitor identification. But using all of them will surely make you feel lost and leave you puzzled. So, to simplify the process, we’ll suggest a few simple yet super-effective metrics to measure quality leads with visitor identification. These are as follows:

    Visitors to Leads Ratio

    One of the most important metrics to measure quality leads with visitor identification is through visitor-to-leads ratio. This metric is similar to the conversion rate. How many leads you generate out of all the visitors you get in a particular time frame gives you a sense of the quality of traffic you’re generating.

    The better the number, the better quality of leads is. This metric also tells about the marketing efforts your business is putting in to drive the right kind of traffic.

    Leads to Opportunities Ratio

    This is another metric to measure quality leads with visitor identification. The leads-to-opportunities ratio lets you understand how many leads you’ve generated turned into potential buyers. The higher the number, the better the quality of leads is. The lead-to-opportunity ratios for different industries are different.

    For B2B businesses in different industries, the leads-to-opportunities ratio stays around 13%. Nevertheless, this number can vary to some extent considering the industry and time taken for conversion.

    How to Build a Lead-Generation Funnel? – A Stepwise Guide
    A lead generation funnel is a method to find the audience and direct them to funnel peak. Here is a guide to building a lead generation funnel.
    StartupTalkyRamya S

    Time to Conversion

    More time-to-conversion means you’re putting in more resources to complete a sales cycle for a lead. The shorter the time, the better the quality of a lead is.

    A good time for conversion varies from business to business and industry to industry. You can research what’s an ideal time to convert for your business and aim at improving numbers.

    Thus, these were the primary metrics to quantify the quality of your leads. However, if you want to measure a particular metric to address specific needs and interests of your sales team, you can find them in various visitor identification software available like FullStory, Kissmetrics, Woopra, etc.

    How to Generate Quality Leads With Visitor Identification?

    Most Effective Lead Generation Strategies
    Most Effective Lead Generation Strategies

    Once your business quantifies its lead quality or probably categorizes its leads with lead scores, it’s time to improve the quality of leads. The measurement of quality alone won’t improve the sales and revenue of a business.

    As said earlier, improving the website traffic quality itself will contribute to improving quality leads. Moreover, the insights visitor identification provides goes a long way in generating more leads and improving other metrics. Let’s see how you can generate quality leads with visitor identification.

    Get Insights on Behavior and Identity of Website Traffic

    Let’s understand it with an example. For instance, 4% of your entire website traffic converts into leads. This altogether shifts your sales and marketing teams’ focus to just 4% of the traffic.

    However, the rest 96% of website traffic is a gem mine for your business. Here, a visitor identification tool can come to help as it can track the IP addresses of accounts that visited your website along with contact details. The tool also tracks their behaviours, times spent on your website, and other insights that can tell you a lot about their interests.

    All this data can be leveraged for the sales and marketing strategy of your business to generate more quality leads from the rest 96% of the visitors that initially didn’t result in leads.

    Profound Details of Visitors Visiting Your Website

    Visitor identification will help you generate quality leads by letting you know what people from different companies visited your website and for how long. This is especially useful if your B2B business is in account-based marketing.

    With the help of visitor identification, you can get insights into the company or organization that the visitors belong to. This also means you can know whether they fit into a buyer’s persona and categorize the lead further or not. Moreover, you can know Budget and Authority from BANT (Budget, Authority, Needs, and Timeline) lead qualification measure.

    How To Retarget Visitors and Bring Website Visitors Back with Retargeting Ads
    Do you want to bring your website visitors back with retargeting? Read this article, where you will get all the info you need to know about retargeting and how it works.
    StartupTalkyNiku Mandal

    Find Which Campaign Details and Keywords are Working

    Once you analyze the visitor identification data, you’ll know which campaigns or keywords brought quality leads to your business website. This, in turn, will be useful to make the entire marketing strategy optimized and generate more quality leads.

    You can tweak your Email campaigns, Facebook Ads, Google Ads, and other social media campaigns to experiment with traffic and lead generation too.

    Conclusion

    For any business, quality lead generation is primal. But businesses can’t do it unless they know how to measure the quality of their leads. I hope learnings about putting visitor identification to measure and generate quality leads from this article will be super helpful for your venture.

    FAQs

    How do you define quality leads?

    Quality leads refer to the leads that are interested in your products or services and there is a high possibility of them converting into paying customers in the future. It simply means the leads that get converted into sales.

    How do you measure lead quality?

    You can measure lead quality in the following ways:

    • Conversion rate
    • Click-through rate
    • Cost per lead
    • The visitor-to leads ratio
    • Leads to opportunities ratio
    • Time to conversion

    What are the types of lead generation?

    The two main types of lead generation are:

    • Inbound lead generation (company’s website, blog, social media posts, etc.)
    • Outbound lead generation (pop-up ads, cold emails, telemarketing, etc.)

  • Top 5 Alternatives for Pipedrive CRM and Their Features

    In any kind of business, customers are the key to its growth. Without the customers, a business is as good as dead. So for the survival of a business, customer relationship management tools are extremely important. With the rise of online tools and SaaS over the web, it has become a consumer hub of software and online services. This exponential rise in both parties online, the seller and the buyer, have to lead to the rise in demand for Customer relationship management (CRM) tools. One of the most used and popular CRM tools is Pipedrive.

    Pipedrive is a Customer Relationship Management Tool that helps users draw their attention to the right leads and sell better. It offers to fill up your sales pipeline with highly convertible leads, track communication and metrics to offer insights into the customer data, and also allows you to integrate with your sales boosting applications to give the best results.

    Although Pipedrive is one of the best in business available and has been considered the number 1 user-rated CRM tool, users often look for Pipedrive Alternatives to evaluate all the options. In this article, we will talk about the top 5 CRM tools, which you may deploy as an alternative to Pipedrive. So, let’s get right into it.

    Salesforce CRM
    HubSpot
    Zoho CRM
    Insightly CRM
    Copper CRM

    Salesforce CRM

    Salesforce Website
    Salesforce Website

    Salesforce is one of the most sought-after CRM which helps you with marketing, sales, commerce and services. Salesforce helps collect customer data in one place to make precise and more informed decisions. It also helps you by automating trivial and recurring tasks in a more personalized way by sending custom emails for marketing. Salesforce hence delivers an exception and rather personalized experience with excellent customer support 24/7.

    Features Offered by Salesforce

    • Salesforce offers you an all-around view of your customer’s activities, contacts, and communications to better know your customer.
    • With the help of Opportunity Management, monitor your competitors and products and tag along the information you need to enhance conversion.
    • Salesforce furnishes you with a mobile application that helps you work even without a desktop, such as log calls and respond to leads.
    • Track your leads till the deal is closed and make informed decisions based on insights from sales data.
    • Easily share files among your team members and enable real-time tracking of your content.

    Pricing for Salesforce CRM

    Essential plan Professional plan Enterprise plan Unlimited plan
    Costs $25 per user per month Costs $75 per user per month Costs $150 per user per month Costs $300 per user per month
    Offers you accounts and leads management Offers all features of Essential plan along with lead registration and scoring Offers all features of Professional plan along with collaborative forecasting and workflow approval automation Offers all features of Enterprise plan along with 24/7 support

    HubSpot

    HubSpot Website
    HubSpot Website

    HubSpot is a sales and marketing tool offering all round CRM, with tools and services for best in class marketing tactics. With services in every domain of sales and marketing, HubSpot offers the users free courses, eBooks and guides along with services such as Onboarding, Consulting and those of a Service Provider. Tools offered by HubSpot include Marketing Hub, Sales Hub, Services Hub, and CMS Hub.

    Features offered by HubSpot

    • Offers sales automation, e-Signatures and lead scoring along with email sequences.
    • HubSpot also offers premium marketing features such as automation, SEO tools, and video hosting.
    • With HubSpot, users are furnished with an interactive and analytical dashboard, deal pipelines and customizable reports.
    • HubSpot also offers tools for blog and content creation with SEO, live chat and security monitoring.
    • Its Service Hub offers Customer Service Automation with multiple ticket pipelines and customer feedback.

    Pricing for HubSpot

    Software Starter Professional Enterprise
    Marketing Costs $45 per month, and offers tools such as landing pages, email marketing, and ad retargeting Costs $800 per month and offers marketing automation, SEO recommendations, and custom reports with campaign reporting Costs $3200 per month and offers services such as team management and advanced reporting with predictive leads
    CRM and Sales Costs $45 per month and comes with customizable sales properties, meeting scheduling, and other basic features Costs $450 per month and offers sales analytics, custom reporting, eSignature and some personalization features Costs $1200 per month and offers webhooks, custom objects, scalability, and reporting dashboard
    Customer Service Costs $45 per month and comes with live chats, conversational bots, and simple automation Costs $360 per month and comes with ticket status and routing, and offers a better customer service with custom reporting and insight dashboard Costs $1200 per month and helps user manage multiple teams slack integration along with webhooks

    Zoho CRM

    Zoho Website
    Zoho Website

    Zoho CRM is one of the first names that strikes when we talk about an all-round CRM tool. From remotely connecting to customers across different channels, to automating leads and actions required, Zoho has all the features of an effective CRM. With an interactive and insightful dashboard, it helps you monitor sales and business analytics and predicts future developments based on real-time trends and statistics while also furnishing you with a conversational AI. The AI offered by Zoho, named Zia, identifies convertible leads, so they can be more focused on, in turn, generating more revenue.

    Features offered by Zoho

    • Zoho offers Sales and workflow automation for better lead and account management, and avoid repetition.
    • Predictive sales and Zia voice assistant point out convertible leads and detect anomalies while also suggesting on assignments and workflows.
    • With Zoho, you get to customize your page layout, views and fields, and add components and subforms.
    • Reports, statistics, funnels and KPIs based on real-time analysis with Target meters to set and achieve milestones.
    • Zoho makes project management and team collaboration efficient with tags, chats and groups while also providing data security and compliance.

    Pricing for Zoho CRM

    Standard Zoho Plan Professional Zoho Plan Enterprise Zoho Plan Ultimate Zoho Plan
    Costs INR 720 per user per month, billed annually Costs INR 1200 per user per month, billed annually Costs INR 2100 per user per month, billed annually Costs INR 2300 per user per month, billed annually
    Offers all the utilities in the free version along with scoring rules and workflow management Offers all the utilities in the standard version along with SalesSignals and business blueprint Offers all the utilities in the professional version along with Zia AI, a command center and a canvas layout Offers all the utilities in the enterprise version along with advanced Business Intelligence and Zoho Analytics
    Offers to build and manage multiple pipelines, send mass emails and customize dashboards Helps build forms to collect user data, frame validation rules, and manage inventory Enterprise plan comes with advanced customization, portals for multiple users and, mobile SDK Advanced features with Zia recommendations on different niche

    Insightly CRM

    Insightly Website
    Insightly Website

    Insightly is a CRM tool that specializes in offering you a unified view of your customers including marketing, sales and project teams. Insightly allows you to connect with your customers on a personal scale, and helps convert your audience into regular consumers. Like most other CRM tools, Insightly assists users in creating customer journeys through marketing, sales, lead conversion, and integration with your email and other applications, with the primary focus on growing your pipeline.

    Features Offered by Insightly

    • Naturally, a CRM’s primary task is to collect and manage customer data. Insightly seamlessly manages data and has it stored in an organized manner.
    • Insightly helps you come up with campaign ideas to nurture existing leads and welcome new leads simultaneously.
    • Insightly offers flexibility to tailor the CRM to your specific business needs. Design your own sales processes, lead opportunity and management, and custom fields.
    • You can also create new fields using custom objects, applications, and fields, without any complications.
    • Insightly helps you turn deals into projects and set milestones, so you have the perfect opportunity to deliver what you promise and eventually build a brand and earn customers’ trust.

    Pricing for Insightly CRM

    Plus plan Professional plan Enterprise plan
    Costs $29 per user per month Costs $49 per user per month Costs $99 per user per month
    Helps you work from any device and deliver prjects Offers all features of the plus plan along with lead searching and management Offers all features of the professional plan along with strengthening customer relationships
    Insightly also helps you collaborate with your team with a unified platform for your team members to be on the same page Offers integrated phone dialer for call analysis and reporting with some extra cost Offers custom automation with validation rules, fields on objects, and permissions
    Offers over 250 business app integrations and web APIs Along with the integrations, Professional plan offes configurable webhooks Enterprise plan offers schedulable serverless lambda functions to create and run custom code

    Copper CRM

    Copper Website
    Copper Website

    Copper CRM is one that works with Google Workspace, and helps you manage contacts and communications, deals, and files all in one place, so you don’t have to juggle around in your work. Copper allows you to manage multiple tasks such as updating deals, searching for past transactions, and scheduling tasks with Google Calendar, all with the help of Gmail. Moreover, you get custom dashboards and pipelines to help you never miss an opportunity such as a strong lead.

    Features Offered by Copper CRM

    • Schedule your meetings and other tasks with integrated Google Calendar, and never miss them again.
    • Copper also allows you to customize your slide decks with advanced slide integrations to enrich it with important and useful data.
    • Leave all the task of finding and updating contact details of leads to Copper. Moreover, make data-driven decision with Data Studio to analyze and visualize data.
    • Copper also offers multiple resources to grow your business including books, product updates, blogs and others.
    • Along with other features, Copper offers complete security of your data, track deals through pipelines, and get custom reports and insights into your business.

    Pricing for Insightly

    Basic plan Professional plan Business plan
    Costs $25 per user per month when billed annually and $29 when billed monthly Costs $59 per user per month when billed annually Costs $119 per user per month when billed annually
    Offers a full Google Workspace integration with a limit of 3 users This plan is more suited for growing businesses needing basic CRM features This plan is built for scaling businesses and enterprises
    Contact enrichment and project management and multiple pipelines Contact enrichment and automation features such as workflow automation Contact enrichment and automation features such as workflow automation and unlimited templates and bulk email
    Basic reporting and sales forecasting Various integrations such as HubSpot, Slack, and Zendesk with account configuration All integrations in the Professional plan with custom embedded integrations along with leaderboard and goal tracking

    Conclusion

    CRM tools help you to strengthen your relationship with your customers and manage them. Not only that, they also help in identifying sales opportunities by drawing the attention of your customers to your business. Just like Pipedrive, all the alternatives of it are also functioned in a way to increase the sales of your business by dealing and managing the customers.

    FAQs

    What is a CRM tool?

    CRM is also known as customer relationship management is a tool, that helps businesses better organize and access customer data.

    What are the Benefits of CRM tools?

    • Better knowledge of customers
    • Better segmentation
    • Better customer retention
    • Better anticipation of needs
    • Better and speedier communication
    • Better protection of data privacy

    What are the alternatives to Pipedrive?

    Some of the popular alternatives to Pipedrive are:

    • Salesforce CRM
    • HubSpot
    • Zoho CRM
    • Insightly CRM
    • Copper CRM

  • How to Generate Leads from Your Podcasts?

    Podcasts are one of the best ways to reach people, no matter where they are situated. People can listen to the audio version of the content that you put out anywhere and everywhere. As long as your listeners have a stable connection to the internet and a smart device, you can convey your dreams.

    Using podcasts as a business venture is neither a new format nor is it difficult to shift to this media. However, what is complex is engaging your listeners so that you can create leads. Leads will help pave the way for customers who will be willing to pay for your products. This is a more complicated procedure that takes more than just a good episode or two.

    In this article, we will be examining how a podcast will benefit your organization. You can learn to set up a podcast under our direction and generate leads and revenue from that. Keep reading to know more about getting the best from a business podcast!

    Why a Podcast is Great for your Business?
    How to Shift to a Podcast Format?
    How to Generate Leads from Your Podcast?

    Why a Podcast is Great for your Business?

    Podcasts are a new entry in helping people spread their content. Instead of confining yourself to limited mediums, you can go for a new look, or rather, sound. Forget long-winded blogs that barely anyone reads anymore. You don’t have to scramble to find something unique for a video that never quite hits the forever-changing algorithm. Podcasts are the in-thing that allows people to listen to your content from any place at any time.

    So why are businesses taking advantage of podcasts? Take a look at the following list of reasons to get a better idea of how podcasts help your organization:

    • You can create a personalized bond among your client base. You can use your podcast to share exciting updates, upcoming events, and more.
    • Podcasts are extremely easy to operate both for the content creator and the listener. The more convenient and engaging your medium of connecting to people is, the more leads you will be able to generate.
    • Podcasts offer users the opportunity to share audio on the platform quickly. Forget slaving hours over your blog or editing your video. Record yourself with your gadgets, and upload the audio file. You are good to go!
    • Podcasts help develop your company internally by involving all members who want to be a part of the process.
    • By garnering a considerable number of listeners, you can hook in new leads and create a supply.  This helps develop newer and considerable avenues of collecting revenue.
    • Podcasts help increase and engage referral traffic. You can share special promotion codes and in-house shop discounts.
    • Connect to your clients by sharing insights about how your organization operates with full-fledged transparency.

    Wondering how to start a business podcast? Read on below to know!

    How to Shift to a Podcast Format?

    The reason why businesses are opting for podcasts as a medium to connect with their clients is that it takes some planning and arranging of the information they put forward. If you strike the iron while it’s hot the dividends will be fruitful.

    Here is how you can get started on a podcast:

    • The first step is to choose a topic suitable for a podcast and then develop it.
    • You can then decide on the format you want to release your podcasts in for your listeners.
    • Choose your podcast instruments. High-ended equipment offers a better audio quality than the cheaper products.
    • Select your podcast software and record the slot you want to release first.
    • Work on the audio quality.
    • Use a podcast template or create one with your in-house editor to make artwork for your podcast.
    • Choose a channel to publish your podcast on and get it listed on the audio brands like Spotify, Apple, Google, etc.
    • Keep working on your podcast to help it grow and create a base.

    Now that you know how you can have a business podcast, learn how you can yield leads right from your podcast episodes.

    How to Generate Leads from Your Podcast?

    Now we come to the main part of the article where you can see how to generate leads from your podcasts. Take a look at the following pointers to turn your hobby into a business opportunity.

    1. Create content that is worth your client’s time

    This is the most crucial part of your entire podcast. It all depends on the quality and content of your podcast. If you do not have what it takes to interest your audience, you may as well give up on a podcast. Without worthwhile content, the other points on the list won’t be of use to you.

    2. Design magnates to attract leads

    Once you produce your podcast episodes, you have to create attractive lead magnets. These are incentives that will help draw in potential customers and transform casual listeners into profitable leads.

    3. Encourage email currency

    Engage your listeners to share their email addresses in exchange for free guides, promos, and advice.

    4. Create an attractive landing page for your customers

    When your listeners visit your landing page to get their hands on your offerings, it has to be alluring. Your landing page is key for your listeners to share their email addresses with you.

    5. Take advantage of social media to propagate your channel

    You can bring out consumers who are interested in your products but don’t know your brand. You can spread awareness through audio bites and promotions on your podcast page.

    How to Build a Lead-Generation Funnel? – A Stepwise Guide
    A lead generation funnel is a method to find the audience and direct them to funnel peak. Here is a guide to building a lead generation funnel.
    StartupTalkyRamya S

    Conclusion

    Working on your podcast and seeing grow as a viable model takes time. A lot depends on the brand, the product you sell, and whether your audience is ready for it at all. Just like any other medium, you need to conduct market research to check the practicality of a podcast for your business.

    You need some patience and run a few trial-and-error approaches to see success. Podcasts may be a new technique, but they will hit more than your usual target demographic than any other medium.

    FAQs

    Can podcasts generate leads?

    Podcasting is a powerful lead generation tool. A podcast can serve as an accessible entry point for potential customers to begin engaging with your brand.

    How to increase Podcast listeners?

    Here are some tips to Increase Podcast Listeners

    1. Create a Podcast trailer.
    2. Promote podcasts on social media.
    3. Repurpose your Podcast content.
    4. Use Podcast SEO.
    5. Invite guests.

    What are the different lead generation channels?

    Different Lead generation channels are:

    • Email Marketing
    • Video Marketing
    • Podcast
    • Display Ads
    • Events
    • Public Relations
    • Webinars
    • Content Marketing

  • How to Build a Lead-Generation Funnel? – A Stepwise Guide

    “Lead Generation is a Fairly Core Activity to Marketing”

    Lead generation is the marketing process that can be defined as a set of marketing activities that the companies perform in order to receive queries from the potential customers and therefore, identify and focus on them for the sale of their products or services. Lead generation is advantageous to every other company/organisation regardless of its size or the industry it belongs to, and would be used in B2C and B2B setups.

    A lead generation funnel is a method for generating leads that is methodical. You find the intended audience and direct them to the funnel peak. You then push them further below the sales funnel unless they buy an item.

    Typically, lead-generating tunnels have three main phases. They are the Top of the Funnel( TOFU), middle of the funnel (MOFU) and bottom of the funnel( BOFU).

    Steps to Build a Lead Generation Funnel
    Step 1. Create a Customer Journey Map
    Step 2. Begin to Produce Excellent Content
    Step 3. Bring People to the Very Top of Your Funnel
    Step 4. Data on Leads to be Acquired
    Step 5. Support Sales in Closing Leads

    Tips for creating a Lead-generation funnel

    Steps to Build a Lead Generation Funnel

    The five vital steps to building a lead generation funnel are described below in detail.

    Step 1. Create a Customer Journey Map

    The initial step in generating leads is to create a customer path mapping. The issue is that you might have several access points, such as social networking sites, organic content, or public relations. Try to figure out where the mass of your site’s visitors originate from next and envision what a potential consumer could be seeking. When your top stream is an organic blog, then acquiring readers to install an ebook might be the next revolutionary step.

    Plan apparent paths to assist convert traffic into prospects and lead to conversions.

    Step 2. Begin to Produce Excellent Content

    Once you have created your buyer persona, you would need to produce content for every phase. Determine if your key topics and plot the topic concepts are at the forefront of the funnel or BOFU.

    The customer case report is at the bottom of the funnel( BOFU) whereas a podcast on the huge topic is at the top of the funnel (TOFU). Make your content smarter and utilise it to engage with your audience.

    Also, remember that almost all of the amazing stuff you previously have could be used wisely. Using a well-toothed comb, get around your present content and begin dropping it out by phase. You could dynamically adjust it before you know what content component belongs thud you may view on making content for reach at TOFU, and in BOFU, you start optimising it for conversions.

    Step 3. Bring People to the Very Top of Your Funnel

    Bringing People to The Top of your Funnel
    Bringing People to The Top of your Funnel

    The very next phase is to make them into your funnel. When you have the right data, you could simply figure out what content is generating much more leads and sales for you across the entire client pathway.

    You would discover that a specific landing page performs well at the start of your funnel. So why not just test a few sponsored tasks? On that page to spark the client journey for several other web pages.

    Step 4. Data on Leads to be Acquired

    Think about how we discussed the significance of mapping up your customers’ sales cycle? You may have discovered few chances for creating digital content such as ebooks and handbooks. Those were fantastic for generating leads.

    You aren’t, however, constrained to gated content. Conversions could also be boosted by using forms, chat support features and product-specific landing pages.

    Just keep in mind that you are required to ensure you place the proper CTAs on appropriate spots. When they do the conversion, you would want to keep all of your prospects in a single location. Although a CRM is an ultimate option, few marketers decide to monitor their leads on a Google sheet or excel worksheet.

    Whatever method you use to obtain leads, ensure you receive the information your sales staff would require to validate them. Generally, we request;

    ● Name in full form

    ● Name of the firm where you work information about how to contact us. This gives us useful information on who is intrigued by and engaged with the material.

    Step 5. Support Sales in Closing Leads

    Sales and Promotion activities
    Sales and Promotion activities

    Now that you have placed your lead data into your CRM, it is still indeed up to your sales associates to transform it. Sales and promotional activities are usually split by a divider. Marketing creates leads and passes them along to salespeople to progress its pipeline.

    The lead generation funnel is a task that both sales and marketing could work on collaboratively. Thus sales and marketing could collaborate to enhance the profits by working towards the same objective.

    Luckily there exist fewer generation firms that could take a sizable portion of your work pressure and make things much easier. Through offshoring lead generation, you could concentrate on which pertains the most, the value of your goods and services, as well as the degree of customer satisfaction.

    Outsourcing also lowers the expense of acquiring and raises the median customer loyalty. Your customer’s journey from desire to buying is defined by a sales pipeline. They were a concept that’s much applicable in B2C scenarios where the customer journey is minimal, the customer journey for B2B enterprises is more analogous which involves increased involvement.

    Conclusion

    With lead generation, you can maintain customers/ visitors/ users engaged till you attain your goal-a purchase. The very first thing meanwhile is to get consumers on deck, this necessitates the use of a lead generation funnel. I believe this content has clarified your understanding of what a lead generation funnel is and also how to build them well.

    “Making Your Prospects Feel Like They Have an Exclusive Membership in a Club Makes Lead Generation a Positive Customer Experience.”

    FAQs

    What is a lead-generation funnel?

    A lead generation funnel is a method for generating leads that is methodical. You find the intended audience and direct them to the funnel peak.

    How to create a lead-generation funnel?

    Steps to create a Lead Generation Funnel:

    • Create a Customer Journey Map
    • Begin to Produce Excellent Content
    • Bring People to the Very Top of Your Funnel
    • Data on Leads to be Acquired
    • Support Sales in Closing Leads

    What are the best lead-generation tools?

    Some of the best lead-generation tools are:

    • Lusha
    • LinkedIn Sales Navigator
    • OptinMonster
    • Qualaroo
    • Hubspot
    • LeadPages
    • Hello Bar
    • Drift
    • Hootsuite
    • SlideShare