In recent years, it is found that Indian men are becoming more conscious of their appearance, and due to this fact, men’s grooming industries have seen a boom. Thanks to all the domestic and international brands that made their mark in the Indian market of the men’s grooming segment.
According to market research, in 2024, the men’s grooming products market was worth USD 81.2 billion. It is expected to grow to USD 115.5 billion by 2033. This means the market will grow steadily at about 5.2% each year between 2026 and 2033. The study also looks closely at different parts of the market and important trends that are shaping its future.
However, choosing the best brand for grooming among many popular brands can be a daunting task, and we aim to make things easier for you. So we’ve put together a carefully curated top 12 best men’s grooming brands in India.
Top 12 Trending Brands in Men’s Grooming Range
| S.No. | Brand | Specialization | Why Users Like It | Pricing |
|---|---|---|---|---|
| 1 | Beardo | Beard care, grooming, and hair styling | Stylish packaging, macho branding | INR 300 – INR 1,200 |
| 2 | The Man Company | Grooming kits, skincare, beard & body care | Natural ingredients, classy vibe | INR 250 – INR 1,500 |
| 3 | Ustraa | Beard care, hair products, fragrances | Youthful branding, effective beard growth oils | INR 199 – INR 999 |
| 4 | Bombay Shaving Company | Shaving kits, skincare, hair removal | Premium feel, good gifting option | INR 300 – INR 2,000 |
| 5 | Man Arden | Beard grooming, skincare, bath & body | Affordable, large product variety | INR 200 – INR 900 |
| 6 | Beardinator | Beard growth and grooming solutions | Focused on beard care, good results for many | INR 250 – INR 1,000 |
| 7 | Spruce Shave Club | Shaving essentials, skincare, beard care | Organic focus, subscription option available | INR 300 – INR 1,200 |
| 8 | LetsShave | Razors, grooming kits, skincare | Korean tech blades, sleek products | INR 200 – INR 1,500 |
| 9 | Man Matters | Men’s health, skincare, hair & beard solutions | Doctor-backed treatments, holistic wellness | INR 400 – INR 2,000 |
| 10 | Forest Essentials | Ayurvedic luxury skincare | Premium, Ayurvedic and natural | INR 1,000 – INR 4,000 |
| 11 | Garnier Men | Skincare, face washes, creams | Easily available, budget-friendly | INR 100 – INR 500 |
| 12 | Nivea Men | Skincare, deodorants, aftershave, face wash | Trusted brand, great for sensitive skin | INR 120 – INR 600 |
Beardo
| Founded In | 2015 |
|---|---|
| Founders | Ashutosh Valani and Priyank Shah |
| Headquarters | Ahmedabad, Gujarat |
| Website | www.beardo.in |
Beardo is the top brand in India in the men’s grooming range, and Hrithik Roshan is currently the brand ambassador of this brand. The company was founded in 2015 as a D-T-C brand, and initially, it was selling care products for beards only.
Beardo was born to fill the gap for urban males interested in growing their beards. Earlier not many options were made available in the Indian market.
After the expansion of the brand, Beardo started to deliver full service in the men’s grooming industry. Now, they offer everything from shaving cream to a wide array of men’s perfumes.
Within a reasonably short time, Beardo has made its mark among the best men’s grooming brands in India by providing customers with top-notch products.
Top Products of Beardo:
- Beardo Beard Wash
- Beardo Beard and Hair Growth Oil
- Beardo Godfather Pro Combo
The Man Company
| Founded In | 2015 |
|---|---|
| Founders | Bhisham Bhateja, Hitesh Dhingra, Parvesh Bareja |
| Headquarters | Gurgaon, Haryana |
| Website | www.themancompany.com |
The Man Company was founded by Hitesh Dhingra, Bhisham Bhateja, and Parvesh Bareja. It provides a wide variety of items for men’s styling, and nearly all of them are made with organic and natural components.
Ayushmann Khurrana is currently the brand ambassador of The Man Company, and the company provides a large selection of beard creams, serums, and oils. Also, their product will be worth checking out if you are equally concerned about your mustache.
The Man Company retails its products through premium salons, giant retail stores as well as through its online platform.
Top Products of The Man Company:
- The Man Company Summer Skin Care Pack
- The Man Company Activated Charcoal Face Wash
- The Man Company Green Tea Foaming Face Wash with Neem
Chayanika Goswami
Ustraa
| Founded In | 2015 |
|---|---|
| Founders | Rajat Tuli and Rahul Anand |
| Headquarters | New Delhi, Delhi |
| Website | www.ustraa.com |
The company was established in 2015, in Delhi, India. Currently, Ustraa is among the top Indian men’s grooming brands and growing day by day. Siddhant Chaturvedi has been appointed as the company’s brand ambassador.
Ustraa works with the aim of providing the best grooming experiences to its customers in such a way that it can boost their morale and can provide them a chance to express their personality better.
You can see on their official website that their products are best suited for ‘happy unmarried’ men, but it’s not true. Every man can find a grooming product of their choice on this platform, whether he is unmarried or married.
Top Products of Ustraa:
- Ustraa Hair Growth Vitalizer
- Ustraa Beard Growth Oil
- Ustraa Base Camp Cologne
Men Grooming Market
Bombay Shaving Company
| Founded In | 2015 |
|---|---|
| Founders | Deepu Panicker, Raunak Munot, Rohit Jaiswal, and Shantanu Deshpande |
| Headquarters | New Delhi, Delhi |
| Website | www.bombayshavingcompany.com |
Shantanu Deshpande founded the Bombay Shaving Company in 2015 with three other people named Deepu Panicker, Raunak Munot, and Rohit Jaiswal, and currently, it has taken a good position in the men’s grooming industry. Bombay Shaving Company has brought a new revolution in shaving.
If you are looking forward to experiencing something new in regular shaving, use the Charcoal Shaving Foam by Bombay Shaving Company. Besides that, Fitkari aftershave gel can also replace old aftershave to give you a soothing experience.
Bombay Shaving Company works with a mission of providing the best grooming experiences to their customers powered by superfoods without any space for compromises.
Currently, the brand provides a wide range of men’s grooming products, including kits, haircare, trimmers, perfumes, skincare, and beard care. Ravichandran Ashwin is currently the brand ambassador of the Bombay Shaving Company.
Top Products of Bombay Shaving Company:
- Bombay Shaving Company Beard Oil for Men
- Bombay Shaving Company Dexter Razor for Men
- Bombay Shaving Company Silver Men’s Razor
Kanimozhi Sivakumar
Man Arden
| Founded In | 2021 |
|---|---|
| Founders | Sahil Mehta |
| Headquarters | NA |
| Website | www.manarden.com |
Man Arden’s owner is Sahil Mehta, and it has become a reputable brand in the country that offers distinctive grooming and style necessities. Man Arden works tirelessly to raise standards in the grooming market. It has introduced items in numerous grooming categories, such as hair care, face care, and beard care.
Man Arden works to provide a range of products that can meet the daily grooming necessity of a modern-day evolved man. They promote the use of male skincare and grooming products for their need to celebrate who they are by using natural, safe, and skin-friendly ingredients.
The company offers products aimed at contemporary Indian men wanting to groom themselves and care for themselves. All of their products contain natural ingredients and are safe for the skin.
Top Products of Man Arden:
- Man Arden 7x Beard Oil
- Man Arden Hair Fiber Wax
- Man Arden Hydrating Face Cream
Beardinator
| Founded In | 2020 |
|---|---|
| Founders | NA |
| Headquarters | Gurugram, Haryana |
| Website | www.beardinator.in |
Beardinator was founded in 2020. The brand is an absolute solution for any bearded man who is looking for beard growth. The company has a full line of specially formulated oils (such as anti-graying and daily growth) and grooming sets that include trimmers, but it’s their Root Biotech formulation that sets them apart, making them indispensable to beard groomers.
Beardinator promotes the growth and healthy style of the beard through its products that are made with natural and safe ingredients.
The company is currently offering Beard Oil, Beard Softener, Pocket Beard Brush, Beard Scrub, and Beard Oil Beard Wash.
Top Products of Beardinator:
- Beardinator Advanced Beard Growth Oil for Men
- Beardinator 3-Step Advanced Beard Growth Kit
- Beardinator Basic Beard Growth Kit
Preeti Karna
Spruce Shave Club
| Founded In | 2016 |
|---|---|
| Founders | Aditya Advani and Lalit Advani |
| Headquarters | Delhi |
| Website | www.spruceshaveclub.com |
The Spruce Shave Club is also ranked among India’s top grooming brands. They offer premium products to make your shaving experience amazing, and all their products contain natural components.
The company has a wide range of men’s grooming products from dry shaving to wet shaving, especially wet. They are committed to providing luxurious and natural shaving experiences to every man in the nation.
The brand Spruce Shave Club was started with the goal of helping Indian men throughout the country by reinventing the way they shave and also providing a range of products for their style.
As a result of their innovative products, shaving is turning into a pleasant and effortless part of men’s morning routine.
Top Products of Spruce Shave Club:
- Spruce Shave Club Natural Shaving Gel
- Spruce Shave Club Moisturizing Face Cream
- Spruce Shave Club Face Cream
LetsShave
| Founded In | 2015 |
|---|---|
| Founders | Sidharth S Oberoi |
| Headquarters | Chandigarh, Punjab |
| Website | www.letsshave.com |
LetsShave.com was founded and is led by Sidharth S Oberoi, it is an Indian grooming startup founded in Nov’ 2015. At LetsShave, you get the best razors and a great selection of men’s grooming products at affordable prices. They offer you a variety of products that will make shaving a pleasure.
LetsShave has its base on the attitude of “Let’s do it”. Originally it was started on the root of shaving but has gradually expanded into the network of grooming products. They manufacture high-quality everyday grooming products for men and women through their innovative techniques.
When it comes to a clean and precise shave without causing any damage to the face, this is an excellent choice. With their razors, you can achieve the best shave possible through Korean technology.
Their store has excellent shaving and grooming products for men that will help them gain a clean and comfortable shave.
Top Products of LetsShave:
- LetsShave Pro 3 Manual Shaving Razor for Men
- LetsShave Pro 6 Advance Manual Shaving Razor for Men, Trial Kit
- LetsShave Beard, Body, and Head Trimmer
Man Matters
| Founded In | 2020 |
|---|---|
| Founders | Revant Shirish Bhate, Dhyanesh Shah |
| Headquarters | Mumbai, Maharashtra |
| Website | www.manmatters.com |
The CEO of Man Matters is Revant Bhate and Dhyanesh Shah (Co-Founder). Mumbai-based Man Matters has been revolutionizing health and wellness for men for years.
Man Matters focuses exclusively on the grooming of men in a world where every product is made with men’s needs in mind.
The company is situated in Mumbai, Maharashtra, and was established in 2019. The Man Matters company is much more than a grooming brand for men, as they offer consultations and treatments for skin, hair, sleep, hygiene, and sexual health too and is one of the top men’s brand for grooming in India.
Top Products of Man Matters:
- Vegan Plant Protein Powder
- Man Pattern Baldness Intermediate Kit
- Anti Hair-Fall DHT Blocker Shampoo
Chayanika Goswami
Forest Essentials
| Founded In | 2000 |
|---|---|
| Founders | Mira Kulkarni |
| Headquarters | New Delhi, Delhi |
| Website | www.forestessentialsindia.com |
Forest Essentials combines western aesthetics with ancient Ayurvedic rituals. The brand produces a variety of high-quality skincare products using ingredients and techniques that date back thousands of years.
Forest Essentials is an authentic brand known to combine products defining different principles of purity, beauty, and serenity. Forest Essentials work on the value of providing a sensorial experience and pleasure of usage through its products.
This company offers a wide range of men’s skincare products. For men, it offers shaving creams, aftershaves, and skin care products and hence is the best grooming brand for men.
Top Products of Forest Essentials:
- Forest Essentials Shaving Cream Sandalwood and Orange Peel
- Forest Essentials After Shave Spray Sandalwood
- Forest Essentials Facial Cleanser Sandalwood and Orange Peel
Pratyusha Srivastava
Garnier Men
| Founded In | 1904 |
|---|---|
| Founders | Alfred Amour Garnier |
| Headquarters | Clichy, France |
| Website | www.garnier.in/men |
Garnier Men is a leading face wash brand for men in India, widely trusted and found in millions of households. Endorsed by celebrities like Tiger Shroff and John Abraham, it has built strong appeal among Indian men. In recent years, Garnier has shifted toward sustainability with over 90% naturally derived ingredients, vegan formulations, and eco-friendly packaging using recycled materials. Under its Green Beauty initiative, the brand is reducing its environmental footprint across its entire value chain. Garnier is also globally certified cruelty-free under the Leaping Bunny program by Cruelty Free International. All these feature make Garnier a top men grooming company in the world.
Top Products of Garnier Men:
- Garnier Men Oil Clear Deep Cleansing Face Wash
- Garnier Men Power White Fairness Face Wash
- Garnier Men Turbo Light Anti-Dark Circle Eye Roll-On
Souvik Dey
Nivea Men
| Founded In | 1911 |
|---|---|
| Founders | Oscar Troplowitz |
| Headquarters | Hamburg, Germany |
| Website | www.niveamen.in |
Nivea Men, a part of the globally trusted Nivea brand by Beiersdorf, has become one of the top 10 men’s grooming brands worldwide. Known for its gentle yet effective products, Nivea Men offers a range tailored to Indian skin types. The brand’s reputation for quality dates back decades, with studies in the 1980s showing strong customer trust. Recognizing this, Beiersdorf expanded its offerings with products like the NIVEA MEN After Shave Balsam for sensitive skin. By the 1990s, Nivea had grown into a global skincare leader, introducing standard product lines like Visage, Soft, Vital, and Bath Care—cementing Nivea as Beiersdorf’s flagship brand.
Top Products of Nivea Men:
- Nivea Men Dark Spot Reduction Face Wash
- Nivea Men Fresh Active Deodorant Spray
- Nivea Men Sensitive After Shave Balm
Nitin Konde
Conclusion
Since men began grooming themselves, fashion has been flooded with their stunning appearance. Perfect grooming products have become an essential part of life, ensuring you do not lose touch during important situations.
So, we’ve included the top 12 best men’s grooming brands in India. In addition to meeting your requirements, they provide you with a sense of beauty and reassurance.
FAQs
Which is the best brand for men’s skincare in India?
Some of the best brands for men’s skincare in India are Garnier Men, Nivea Men, Beardo, etc.
Which brand is like Beardo?
Some of the best alternatives to Beardo are The Man Company, Nykaa, Mamaearth, etc.
How much do men spend on grooming?
On average, a man spends $29/month on grooming products as per the report published by Quick-qa.
Is Beardo a Chinese company?
No, Beardo is an Indian company with its headquarters placed in Ahemadabad, India.
Which are the top top 10 men’s grooming brands in India?
The top 10 male grooming brands in India include:
- Bombay Shaving Company
- Beardo
- The Man Company
- Forrest Essentials
- LetsShave
- Man Matters
- Spruce
- Beardinator
- Ustraa
- Man Arden
Which is the best brand for men’s grooming kit?
Top men’s grooming kits come from Beardo, The Man Company, Bombay Shaving Company, Ustraa, and Man Arden. The Man Company and Bombay Shaving Company are known for quality and variety, while Beardo offers stylish options.
Which is the best men grooming brand?
The best men’s grooming brand depends on your needs, but Beardo is widely popular for its stylish and effective products. It offers a great range of beard care, skincare, and grooming essentials that suit many men. Other top brands like The Man Company and Bombay Shaving Company are also known for quality and variety. Choosing the right brand comes down to your personal preferences and budget.