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Tag: gaming industry

  • How did PUBG mobile India got Approved to Relaunch

    PUBG mobile India was banned by the Government of India last year. However, there have been talks over the social media that the game would have a comeback in the country and there were recently some videos circulated through the social media about the relaunch of PUBG in the country. Let’s look at how PUBG mobile got permission to launch in India again.

    PUBG Relaunch in India
    About the Past Ban
    Approval by the Govt.
    FAQ

    PUBG Relaunch in India

    The popular battle royale game PUBG mobile India is said to relaunch in India but with a new game and a new title name. According to the teasers which were released on the social media by the developers of the game the new version of the game could be called as Battlegrounds Mobile India.

    Battlegrounds Mobile India
    Battlegrounds Mobile India

    This will be an exclusive version of the game which will be launched for Indians. It is seen that the names of PUBG mobile India on YouTube and Facebook have already been changed to Battlegrounds Mobile India. This makes it more likely for the name to be changed. The official launch date of PUBG is still not yet out, but according to a theory there are speculations that it will be released on 10 June.

    About the Past Ban

    In September 2020 the popular battle royale game PUBG mobile was banned in the country, it was because the license for running the game was held by a Chinese company named Tencent. The reason for the ban was because of the high tension between India and China.

    Along with hundreds of Chinese Apps, the Government of India has banned PUBG mobile regarding certain concerns such as prejudicial to sovereignty and integrity of India, security of the state and public order and defense of India.

    Since the ban, the developers of PUBG Krafton Inc. have cancelled the license of Tencent and had decided to launch the game under the own name of PUBG Corporation instead of Tencent.

    PUBG Guidelines
    New Guidelines

    Approval by the Govt.

    PUBG Mobile India has not got any approval to relaunch in India but it is seen that they wouldn’t require any permission to relaunch in the country. It is to be noted that the Government of India has not yet approved the launch of the game in India yet.

    The Indian Government had said that it has not provided any permission in order to start a website or mobile apps or any service in the country. They conveyed this information in a reply towards a Right to Information (RTI) query which was enquired by information technology policy portal Medianama.

    The above sentence means that the battle royale game PUBG has not received any permission from the Indian Government but it also conveys that the game does not require any prior permission from the Government of India according to the response by the Indian Government.

    They wouldn’t require the permission from the government if the game is launched under the new entity and in this case PUBG mobile is planning to launch the game under PUBG Corporation instead of Tencent Games.

    None of this has discouraged the company. The company has conveyed that it has plans to set up and start a new subsidiary company in India. The company is expected to have a local office, around 100 employees and is expected to have an investment of USD 100 million.

    The registration of the company is a step taken by the company to ensure the government that the information collected by the users of the mobile application will remain inside the borders of the country. The company is said to have signed a deal with Microsoft for Azure cloud since they have two functional data servers in the country.

    FAQ

    Why was PUBG banned in India?

    The reason that PUBG Mobile India was banned was India-China standoff at Line of Actual Control (LAC) and the presence of the Chinese entity – Tencent.

    When was PUBG banned in India?

    PUBG was banned in India on September 2, 2020, along with another 117 Chinese apps.

    Is PUBG relaunching in India?

    Yes South Korean gaming company Krafton will relaunch the India version of its popular game – PlayerUnknown’s Battlegrounds (PUBG), for mobile users in a new avatar called Battlegrounds Mobile India.

    Conclusion

    The reason why the Government of India has not given permission may be because the version is banned by the Government and giving permission for one company would give hopes for other companies since they would also provide hopes for others.

  • How did Digital Platforms doubled their growth in 2020

    The PayU Insights report had stated that during 2020 because of the coronavirus pandemic and the mass restrictions laid down by the countries, the digital platforms and the digital apps had seen a huge surge in their user base which is over more than 100%. Let’s look at how the digital platforms have doubled their growth in 2020.

    UPI Sector
    OTT
    Gaming Sector
    e-commerce segments
    Ed Tech
    FAQ

    UPI Sector

    The PayU Insights report said that due to the Covid 19 pandemic and because of the various suggestions by experts to avoid paying physical cash as a precaution to not get in touch with the virus, the UPI payment has seen an increase in their demand.

    This is because of certain places like shopping malls, supermarkets and stores implementing digital payments as the primary source of payment based on the guidelines given by the governments and considering it to be safe for the customers.

    The UPI transactions have seen a growth of around 288 % in the year 2020 and the expenditures through UPI have grown up to 331 % between the years 2019 and 2020.

    OTT

    The OTT segment has also seen a huge rise in their demand. Due to the pandemic, people were restricted to stay in their homes and most of them would resort to a piece of entertainment. The coronavirus pandemic had led to the shutting down of offline theatres and other sources of offline entertainment avenues.

    Since the OTT platforms are available for a reasonable rate and additionally serving their purpose to keep them entertained. Moreover, all the new movies which were supposed to be released in the theatres were released on the OTT platforms.

    The OTT platforms have released a wide range of movies in the Indian Languages rather than concentrating on the western languages. This would be one of the major reasons for the increase in demand for the OTT platforms.

    In 2020, there were a lot of local OTT platforms which came into existence and a lot of OTT series and super hit movies. Some of the OTT platforms include Zee5, Sony Liv, Voot and many more.

    The OTT segment had witnessed an incredible growth in their transactions of around an increase of 144 % in the year 2020 and also an increase in their expenditure of up to 139 % in between the years 2019 and 2020.

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    StartupTalkyAlan Joseph

    Gaming Sector

    Even the gaming sector has seen an increase in their demand. Again, the gaming sector is also considered to be part of the entertainment industry and it plays a major role in entertaining the millennials and the children.

    The new and updated games, better laptops and computers with greater graphics and higher software upgrades would let the users try different games to keep them entertained. There are multiplayer games where the players can converse with each other and letting them play as a team.

    These games provide a feeling of playing the games together with their friends even though it is in a virtual model. The gaming sector is the secondary source of entertainment and is also considered to be the primary source by certain people.

    The gaming sector has witnessed a phenomenal increase in expenditure of up to 100 % in the year 2020 and also an increase in their average ticket size of up to 154 % in between the years 2019 and 2020.

    e- commerce segments

    The e-commerce segments have also seen an increase in their demand. The e-commerce sector was one of the booming industries in the country but still had to face a lot of challenges to gain the trust of Indians.

    But due to the restrictions laid down because of the coronavirus pandemic and the safety concerns in going to a retail outlet the e-commerce industry has seen an increase in their demand. Another factor would be the wide range of advertisements and promotions done by the e-commerce giants such as Flipkart and Amazon on the safety precautions they undertake for the safety of their customers.

    All these factors have led to a massive increase in the number of transactions for the e-commerce segments of up to 106 % in the year 2020 and an increase in expenditure of around 124 %, that is in between the first six months and the last six months of 2020.

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    Ed Tech

    Even the Ed-tech had seen a considerable rise in their demand. As the colleges and classes for students had been shifted to the online mode and certain colleges making it important to have an online course to be taken up by students have increased the demand for the Ed-tech platforms.

    A lot of colleges have also taken up subscriptions to certain Ed-tech platforms to provide a platform for the students who would want to upskill themselves. Even the professionals have used these platforms to upskill themselves and to work on their growth.

    Indian EdTech Sector Funding in last Five years
    Indian EdTech Sector Funding in last Five years

    In the year 2020, the number of transactions in the ed-tech sector had seen an increase of up to 78 % and expenditures of the Ed-tech industry have seen an increase of up to 44 %. The Ed-tech industry has seen a sharp rise in their demand as soon as the implementation of lockdown with an increase in their transactions of up to 69 %.

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    FAQ

    What is the future of gaming industry?

    The gaming industry is expected to have a statistical worth of about $300 billion by 2025.

    What is the future of OTT?

    According to KPMG Media and Entertainment Reports, the Indian OTT market is expected to grow 45 per cent to reach USD 5 billion by the end of fiscal 2023.

    How big is the EdTech market?

    The global education technology (EdTech) market size was valued at USD 76.4 billion in 2019 and is expected to reach USD 89.1 billion in 2020.

    Conclusion

    In India, the major growth in the digital platforms was seen in the North-Eastern part of the Country. The countries such as Nagaland with 93 % increase, Manipur with 74 % increase, Tripura with 63 % increase, Arunachal Pradesh with 66 % increase and Meghalaya with an increase of 82%. These countries have been on top of the list.

  • Growth Of Indian Gaming Industry During Pandemic

    The Indian online gaming Industry is growing at an exponential rate upon year and is expected to be worth $1.1 billion by 2021. The industry has experienced a drastic growth at the beginning of 2020 due to the pandemic. When other businesses shut down, the gaming industry got lots of new users. The number of games doubled after the lockdown and is expected to rise in 2021.

    Online gaming has gained a strong foothold within the India entertainment industry. With a projected user base of more than 628 million gamers, this gives a whole new boost to the Indian economy. This industry contains game developers, designers, investors, marketers and gamers of all ages working together to come up with the latest cutting games, concepts and offers for players. Gaming has become one of India most exciting industries with more investment from both companies and consumers every year.

    The online gaming industry is still quite an unexplored area in India but the companies that have taken the leap are flourishing and are now expected to grow by 41% in 2021. All this interest and potential makes India one of the top gaming markets amongst emerging global economies. Statistics show that the Indian gaming markets is the fastest growing one in the world.

    The Growth Of Esport Market In India: The New Booming Industry
    Esports is a form of sport competition using video games which is oftenorganized into multiplayer video games, particularly between professionalplayers, individually or as team. Esports has managed to take over the market inIndia mainly because of the growth and promotion done on online streaming…
    StartupTalkyPV Vyshnavi

    A Brief About The Indian Gaming Industry
    Gaming Industry During The Covid Pandemic
    The Reasons For The Growth Of Online Gaming Industry
    FAQ’s
    Conclusion

    A Brief About The Indian Gaming Industry

    According to a report ‘Gaming- India Story’, the online gaming Industry is said to be growing at the rate of CAGR of 22%. The report also claimed that the Indian Gaming Industry is expected to grow 41% annually due to the growth of digital infrastructure rise in quality and engaging gaming content. The gaming Industry in India is said to be valued at $3,750, by 2021. So far, the industry has attracted $350 million in investments from venture capitalists from 2014 to 2020.

    Value of gaming companies from the financial year of 2007 to 2020 with estimates until 2022

    Pankaj Karna, the managing director of Maple Capital Advisors said that, “With growing internet penetration, compelling economics, usage statistics and increasing ecosystem of entrepreneurs and developers focusing on this space we expect good growth in investments which are likely to at least double in this space in the next 1 – 2 years.” India has become the second largest market worldwide for app worldwide for app downloads.

    The three key segments of online gaming are Real Money Games (RMG), Mobile centric or casual games and Esports. There has been a huge increase in the number of smartphone users which is why many gaming developers are looking on to capitalize on. At present, there are over 400 gaming startups and more than 500 million smartphone users in India, making mobile gaming lead by 85% share of the total online gaming sector in India.

    Growth analysis of gaming industry globally and In India.
    The global gaming market was valued at $ 151.55 billion in 2019 . This industryis expected to reach a value of $ 256.97 billion by 2025. It is expected toregister a CAGR of 9.17% over the period (2020 – 2025). Gamer’s experience iswhat all the emerging comapnies are focusing at. Every company i…
    StartupTalkyAbhishek Gupta

    Gaming Industry During The Covid Pandemic

    Due to Covid 19 and substantial lockdown, visits to online gaming websites or apps rose by 24%. Moreover, engagement as measured by the amount of time spent on gaming sites or apps, also increased by 21% during the same time period. Platform such as Games2Win, WinZo Games, Hitwicket, Gamerji and Rummy recorded a tremendous increase in daily user’s base as well as the time spent playing those games. While Indian gaming companies like Dream11 and MPL are known worldwide.

    Top Gaming Companies in India

    In 2020 however, Esports have shown strong user growth and profitability, and so has the real money games, which besides lockdown also increased after the ban of popular multiplayer games like PUBG. Winzo games reported three times more user engagement and 30% higher traffic in online mobile gaming. Similarly Paytm First games also reported 200% increase, with 75,000 new users only during the pandemic.

    Three in every five serious gamers are now playing for around four hours more than before the lockdown. Mobile gaming in particular as seen a steady rise during the lockdown as there were many people at their homes. During this time, around 15% of the Indian gamers shifted from playing freemium games to paid games. Through a survey, most gamers also agreed that mobile gaming helped them overcome isolation.

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    The Reasons For The Growth Of Online Gaming Industry

    Accessibility to smartphones

    The smartphones market plays a crucial role in the gaming industry. The increased competition requires offering more reasonable prices. As a result, anyone can afford a smartphone with great features. Along with the availability of faster internet connection, this leads to the perfect conditions for online gaming growth. The market will grow even more when people get access to a mobile device.

    gadgets used for playing video games in India
    Gadgets used for playing video games in India

    Investments by Chinese Tech firms

    Chinese tech companies invested in the Indian gaming markets. According to estimates they managed to invest over $8 billion in the Tech sector. Companies such as Alibaba and Tescent gained stakes in some in some of the top Indian gaming companies. The government has recently put restrictions on Chinese investments during the Covid 19 Pandemic.

    This however, did not stop the investors from investing in Indian gaming companies. Paytm First Games and Daraz has launched a successful gaming platform in Bangladesh. Tencent experienced a fall due to the lack of sporting events in the lockdown. But, they chose to invest in Dream 11, as they saw potential in the platform.

    More people equals to more players

    India has the second highest population in the world, with over 1.3 billion inhabitants as of the beginning of 2020. This means that there is a massive untapped base for the gaming industry in India, which has already benefitted the Indian economy to a great extent. The main reason for some games to get popular are when some people talk to each other and invite their family members to group games, influence their peer groups and spread the word about their games. This leaves a lot of scope for the gaming industry to make a foray into.

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    Skill gaming options

    Youngsters in India love to play skill games. When it comes to the online availability of different games has taken this sector to a whole new level. There are numerous sites available so that Indians can choose their favorite games. The market needs to expand market the options and offers many more choices for different tastes. The game providers need to introduce more free games for passionate players.

    Growing culture

    The increase of number of players, results in a convenient gaming culture. The revenue generated will help the gaming industry grow and will help the local gaming communities and the ecosystems that include developers as well as consumers. In the last decade, the number of Indian game development companies has increased from 25 to 250, with new gaming startups appearing every month. It’s more appealing for the public to spend their money on businesses and companies that will develop products that are tailored to their own local tastes.

    FAQ’s

    Is the gaming industry growing?

    Game console revenue, which includes the hardware and all game software and services, is expected to rise 20% worldwide compared with 2019, to $52.5 billion, according to Ward. Looking at digital PC and Mac sales, global revenue is expected to rise 11% from a year ago, to $39.5 billion.

    Is the gaming industry dying?

    The gaming industry is very far from dying, but there is a massive problem with the economics of the gaming industry at both the high and low end, and both of these problems mean that taking risks is dangerous. So the video game industry is playing it safe and probably too safe at the moment.

    Why gaming industry is the best?

    The gaming industry is considered to be one of the most exciting industries in tech because of its importance to culture, entertainment, and technological advancement.

    Which country has the biggest gaming industry?

    As of 2020, it is estimated that China ranks first among the biggest gaming markets worldwide, with a revenue of 40.85 billion U.S. dollars. The video gaming market in the United States ranked second, generating an approximate 36.92 billion U.S. dollars in annual revenues.

    How big is the gaming industry?

    Video games are a billion-dollar business and have been for many years. In 2020, the revenue from the worldwide PC gaming market was estimated at almost 37 billion U.S. dollars, while the mobile gaming market generated an estimated income of over 77 billion U.S. dollars.

    Conclusion

    Due to the widespread coronavirus pandemic, the gaming industry is thriving and growing like anything. This is because of the precautions that are taken for coronavirus. Social distancing has made people limit interaction with each other. This has led to a downfall in consumer and business activities. Online Gaming has become the platform that has provided an engaging distraction for people seeking social interaction.

    Looking at the situation where it may take a while for the pandemic to settle and cool down, the expectation of the video games industry is to continue its upward growth trend. The gaming community is looking at a post-pandemic gaming world with a steady flow of new titles, campaigns on social media, quizzes and competitions. There is no stopping to the Gaming Industry that has made people interact in crisis situations.

  • The Online Gaming Industry in India [Case Study]

    We all like to play games, as it is considered to be one of the most intriguing activities for amusement and leisure. Be it Candy crush or PUB-G the craze for games in India has been on top. It is often said that this fun activity has the power to make you happy as it increases your brain function, releases serotonin which is a chemical that makes us feel delightful.

    Well, the allure of playing games is not new, be it board games or virtual games, the excitement of it has always increased in India. After the technological advancement and the history of gaming has completely changed and transformed.

    The one prominent area which did not get relatively affected by the Covid-19 pandemic was the gaming industry all over the world. In fact, the pandemic lockdown gave a boost to this industry since people were forced to sit at their homes and explore some leisure activities.

    According to a survey, there was a 30% increased in traffic in online mobile gaming in India during this period. Also, Paytm First Games reported that they saw an increase of 200% in the users of this online gaming platform.

    Timeline of Gaming Industry
    The Current Gaming Scenario in India
    Gamers and their Preferences
    Top 10 online games in India
    Future of Gaming Industry in India
    FAQ

    Timeline of Gaming Industry

    18th Century: It was those times when people first discovered the concept of games in the Egyptian Dynasties. Later on in the 18th century as people started evolving the invention of card games and board games began to happen.

    19th Century: People realized this leisure activity can be commercialized. Also this time people became advanced with the facilities of printing and manufacturing and hence started to produce the more vibrant and rich card and board games. For the first time, Monopoly was introduced in the year 1902 which is still a big sensation today when it comes to board games.

    In the late 1930s, when computers were built the gaming advancements also began. The simple card games and board games were thought to be converted in the form of electronic means as well.

    1950s–1990s: This was the era when the very first computer games and video games started becoming popular. Home computers had built-in games and portable video games became trendy. When mobile phones were released in the late 1990’s people in India were crazy about games like ‘Snakes’ on Nokia phones.

    2000 – 2010: As the technology started upgrading and the mobile phones became better and better, the digital gaming industry valued around $5 billion.

    2011 – 2016: When the technology rapidly started growing, VR games were introduced to people. The evolution of cameras, graphics, and sound quality enhanced the user experience in the gaming industry.

    2016 – Today: Since 2016 till date, the global mobile gaming industry has never seen a huge downfall. Along with mobile phones, tablets, and laptops, people started purchasing specialized PCs that are designed to play heavy games with the most effective graphics and user interface. The trend of playing games professionally has also increased a lot in the Indian market.

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    The Current Gaming Scenario in India

    In the past few years, the gaming industry in India is flourishing tremendously. From $62 billion in 2019 to $90 billion in 2020, the market continues to grow in robust ways. During the lockdown, the major segments that contributed to the growth were esports, mobile gaming, and real money gaming. The gaming industry has also been very significant in creating numerous job opportunities for people.

    Today mobile gaming in India has reached millions of people. There are more than 600 million gamers around us and this is not going to stop anytime soon. India ranks 5th in engagement and awareness of gaming around the globe and this shows that people are totally involved in this segment.

    Value of the gaming industry in India from financial year 2015 to 2020
    Value of the gaming industry in India from financial year 2015 to 2020

    Gaming firms have now started earning handsome revenues from this sector by generating a huge volume of game downloads, shooting advertisements, and elevating user experience. These companies also charge their customers some amount for premium game packs, subscriptions, purchases of coins, and other such chargeable extensions.

    Gamers and their Preferences

    Even though many games are considered to be gender-neutral, but there are games that are specifically designed for males or females. Today over 80% of the gamers population is below the age of 24 years while only 8% of the people age above 40. Youngsters tend to your internet more and play online games. According to the statistics, over 83% of the gamers’ population is male while only 17% is female.

    While categorizing the genre of games, females prefer games that are related to puzzle or arcade games, whereas males prefer games that have action, sports, and thrill. Usually, such games are heavy in usage and require efficient devices. India has world-class infrastructure, IT skills, and more than that, the talent which has advanced gaming technology. The gamers enjoy the games developed by gaming centers like Microsoft, Disney, Sony, Playdom, UbiSoft, etc.

    Top 10 online games in India

    Here is the list of Top 10 games that Indians have absolutely loved and have been most trendy to date –

    • PUB-G (now banned)
    • Candy Crush
    • Clash of Clans
    • Fortnite
    • Call of Duty
    • Subway Surfer
    • Among Us
    • FIFA
    • 8 ball pool
    • Counter-Strike

    And a few more like Ludo, Rummy, Teen Patti, etc.

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    Future of Gaming Industry in India

    1. Age and gender dominance is likely to improve in the near future. Online gaming will soon see a shift in the age and gender composition of the total population since the huge untapped market is likely to experience this world of gaming

    2. Cloud gaming is going to get very popular especially in India. All people would need to have is a stable internet connection and they could get an experience of gaming like never before.

    3. Freemium companies will help the industry to get better economic conditions. We are a very price-sensitive market and freemium gamers would continue to search for alternatives if the companies start charging for premium services.

    4. Emerging technologies will help our country to uplift the gaming industry even more. The use of artificial intelligence augmented reality in games, virtual reality, modular technology, and cloud based gaming infrastructure will be the key drivers of the gaming industry in the future.

    FAQ

    How big is the gaming industry in India?

    The online gaming industry in India is expected to grow up to $2.8 billion till 2022.

    How much does the gaming industry make 2020?

    Global gaming industry is expected to surge $179 billion in 2020.

    Which country has the most gamers?

    According to Statista, Vietnam is the country with most number of gamers as of 2020.

    Conclusion

    The Indian online gaming industry is growing every month these days. Especially after the pandemic, when kids have more time and even the adults got introduced to this world of gaming. Moreover, it has even given opportunities to entrepreneurs to find more ways to market their products. Additionally, there are startups emerging in this industry and even investors are heavily funding these startups seeing their potential to grow in the country.

  • Why COVID-19 is Game Changer for Online Businesses

    The world is currently facing the largest health crisis since the Spanish Flu epidemic of 1918 and unfortunately, there seems to be no clear end in sight. Countless lives have been disrupted and businesses are likewise suffering as a direct result. While even some of the largest companies have already declared bankruptcy, we need to remember that every cloud has a silver lining. In this case, this lining involves the growing presence of online businesses as a direct result of current circumstances. What are some of the reasons why the virtual community is expected to benefit from the current COVID-19 outbreak and how can traditional enterprises learn to adapt?

    Doing Away with “Business as Usual”

    Of course, it only stands to reason that specific online industries will fare better than others. Some notable categories include:

    • Social media platforms
    • Massive online retailers including Amazon and eBay
    • The mobile application development sector

    The main takeaway point here is that these industries have already developed a strong foothold within the digital community. Furthermore, websites related to gaming and entertainment should perform exceedingly well as countless individuals require distractions from the current social situation.

    We are also seeing a new swathe of small start-up businesses come into the equation, and for good reason. It makes little sense to take a venture into the physical business community when we take into account the rather uncertain future that it is now facing. Starting an online business requires comparatively less capital, nearly any product can be marketed and it is now possible to reach a global audience. As an increasing number of consumers turn to the digital community to purchase everyday goods and services, it stands to reason that online businesses will continue to perform well.

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    How Will Brick-and-Mortar Establishments Cope?

    However, what do the trends above signify for average businesses which still rely heavily upon traditional sales and marketing techniques? If anything, they clearly signal that new approaches need to be adopted sooner as opposed to later. The good news is that many businesses can easily create a digital footprint within the online community thanks to the presence of user-friendly e-commerce solutions.

    Furthermore, this online presence can be used to address their loyal customers and to keep them up to date during times of hardship such as these. An effective marketing strategy may even be able to create a new client base. These clients can then be tapped into once restrictive measures begin to ease in the future (and they inevitably will).

    The bottom line is that the majority of businesses around the world are facing tough times. However, it is always important to remember that the online community is able to offer a wealth of opportunities for those who are keen to leverage the associated resources. This is why it will indeed be interesting to see how the entire business landscape continues to evolve during the coming weeks and months.

  • Growth of the Gaming Industry, a Multi-Billion market

    The global gaming market was valued at $ 151.55 billion in 2019 . This industry is expected to reach a value of $ 256.97 billion by 2025. It is expected to register a CAGR of 9.17% over the  period (2020 – 2025).  Gamer’s experience is what all the emerging comapnies are focusing at. Every company is eager to write codes for mobile phones, play station, xbox. All this will be provided to the users incorporated in a single cloud storage.

    Role of Cloud Storage and Gaming

    The market is driven by the emergence of cloud gaming. The idea of cloud gaming has been formed a reality with the advances in technology. The server is the place where all the games are stored , in cloud gaming. All the computation work is done here. The work includes game scene rendering, game logic processing video encoding, and video streaming. Companies like Onlive, G-Cluster, StreamMyGame, Gaikai, and T5-Labs are offering cloud gaming services that are commercial. This new sector seems to be a threat to the idea of traditional

    This idea of cloud computing has prompted video game majors. Companies such as Sega, Ubisoft, Epic Games, Atari, Warner Bros, Disney Interactive studio to partnerships with Onlive. This will be done to distribute their games.

    Startups in Gaming and Industry boost

    The market growth is being propelled by new startups.This sector is seeing considerable activity from new comers.

    Share of Hardware devices used for playing games
    Share of Hardware devices used for playing games

    The outbreak of COVID-19 has given the gaming industry a boost.A survey in March 2020 shows that the  video gamers in the United States  have reported playing 45% more time than usual playing games.The gamers have reported playing more than usual every week amidst the lockdown. Esports is a gaming company that manages to make more than a billion dollars a year.  Twitch’s first time download has seen a rise to  the epidemic in March has risen to 14% in  the U.S.A and a staggering 41% in Italy.

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    Mobile gaming has seen the biggest increase due to the Covid-19 measures all around the globe. Mobile games  are expected to generate revenues of $77.2 billion in 2020.The industry will grow +13.3% this year.
    Reasons for choosing phone over PC:

    • Mobile gaming has the lowest need to entry: A smartphone is owned by more than two – fifths of the global population. Playing on mobile phone gives the added benefit of having free games.
    • Mobile gaming provide an option to PC cafes: The covid-19 situation has seen the closure of many gaming cafes. This forced gamers to move  to phones on a temporary basis.
    • The mobile game developement is a lot easier than PC one : The mobile gaming had no major effects due to this .

    The number of players on mobile phone will rise to 2.6 Billion in 2020. This would  contain 38% who would pay .
    The growth in console marketing has slowed down. It has gone down from what it was in 2018. The expectations for next – gen consoles had its effect on sales of consoles in 2019. Due to this a lot of companies had to adjust their annual sales and savings.

    Gaming scene in India

    Indian mobile marketing has grown over the past few months. Growth of gaming has forced the manufacturers to make a  lot of changes in the normal smartphones. A whole new type of Revolution. Not only the mobile industry but also the gaming industry is going through a revolution. The industry is growing from investments from  players like  Tencent , Nazara and Alibaba.
    The market value of Indian Gaming industry was around 62 Billion INR in 2019. This is expected to rise to 250 Billion INR till 2024. This growth indicates a growth in the number of jobs in  this sector.  By 2022 the strength of employees is expected to become 40 thousand.

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    Value of Gaming Industry in India

    The value of the gaming market in India was around 62 billion Indian rupees in 2019. This is estimated to go up to over 250 billion rupees by 2024. The industry is expected to generate 40 thousand new job opportunities by 2022.
    According to a survey a majority of Indians play a type of game daily. It showed that shooter and sports games were popular among men. The women preferred adventure and strategy games.
    Gaming in India has seen its peaks more in Mobile Gaming. With the availability of cheap and almost free internet mobile has become he best option. The industry is expected to grow a lot in the upcoming years.

    Console Gaming In India

    The market value of console Gaming in India is expected to reach about 291 million USD by 2022. The console gaming market is expected to be about 36.3 percent by 2022. The industry has seen a growth of 35.5 percent since 2016.

    “PS4 sales have doubled in Q1 FY20 (April-June) as compared to Q4 FY19 (January-March). There has been an outstanding 200%+ growth in peripheral sales as well, which indicates an attitudinal shift, making gaming a more inclusive family entertainment option in India. May and June 2020 have witnessed the highest ever sales,” said Prosenjit Ghosh, Head of PlayStation Business, Sony India.