Tag: gaming industry 2021

  • Top 10 Gaming Startups in India | Best Indian Gaming Companies in 2023

    The digital revolution has fueled the gaming industry of India tremendously, transforming the nation into a bustling hub for game development and innovation. It was further pushed by the startup culture in which the Indian business world itself thrived. By 2019, the number of people who play online games in India crossed 300 million and it is increasing over the years.

    It is expected that by 2025 global gaming market is expected to exceed $256.97 billion. As the internet became cheaper and widely accessible, the number of online gamers increased. A large number of gamers from tier 1 and tier 2 cities were added to it.

    Driven by the exponential growth of internet users, increased smartphone penetration, and the rise of esports, the gaming landscape in India has evolved into an enchanting realm of opportunities for both players and entrepreneurs.

    As the industry continues to gain momentum, a new generation of visionary startups has emerged, reshaping the gaming landscape and captivating the hearts of millions of gamers across the nation. From mobile gaming sensations to cutting-edge virtual reality experiences, these gaming startups have demonstrated their mettle in the highly competitive arena, setting new benchmarks for creativity, technology, and user engagement.

    In this blog, we’ll delve into the captivating narratives of trailblazers who dared to dream big and turned their passion for gaming into thriving ventures. So buckle up, and let’s dive into the exhilarating world of the top gaming startups in India!

    Top Gaming Startups in India

    1. Dream11
    2. Nazara Technologies
    3. Paytm First Games
    4. Games2Win
    5. Moonfrog Labs
    6. 99 Games
    7. Octro
    8. JetSynthesys
    9. Hashcube
    10. Mech Mocha

    Revenue Earnings by Indian Gaming Companies

    Dream11

    Website www.dream11.com
    Headquarters Mumbai, Maharashtra
    Founders Harsh Jain, Bhavit Sheth
    Founded 2008

    Dream 11 - Top gaming startups in India
    Dream 11 – Top gaming startups in India

    Established in 2008, Dream11 stands as one of top gaming startups in India, revolutionizing the gaming landscape by introducing sports enthusiasts to a thrilling world of fantasy sports. Catering to a wide array of sports, including cricket, kabaddi, football, basketball, and hockey, the platform has garnered immense popularity among fans looking to immerse themselves in their favorite games.

    Dream11 achieved an extraordinary milestone in 2019 by becoming the first gaming startup to attain unicorn status. In a monumental move, Dream11 secured the coveted title sponsorship for the prestigious Indian Premier League (IPL) 2020 in August 2020. Since its inception, this gaming giant has set unprecedented milestones, establishing itself as the pinnacle of success and influence in India’s gaming landscape.


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    Nazara Technologies

    Website www.nazara.com
    Headquarters Mumbai, Maharashtra
    Founders Nitish Mittersain
    Founded 1999

    Nazara Technologies - Indian gaming company
    Nazara Technologies – Indian gaming company

    Founded in 2000, Nazara Technologies has emerged as a leading force in India’s gaming industry, making significant strides in transforming the gaming landscape across the nation. With an unwavering commitment to innovation and a deep understanding of the Indian gaming market, Nazara has captivated the hearts of millions, redefining how players experience and engage with digital entertainment.

    It is boasting diverse segments such as subscription, freemium, e-sports, and skill-based gaming. With a global reach spanning over 64 countries, the company has been on a steady trajectory of growth, continuously expanding its influence and services worldwide. Over the years, the company has successfully acquired several prominent entities like NODWIN Gaming and Sportskeeda, solidifying its position as a key player in the gaming ecosystem and broadening its offerings to cater to a vast array of gaming enthusiasts. Today, Nazara Technologies stands tall with an impressive user base of over 100 million, a testament to the immersive and engaging gaming experiences it delivers to players worldwide.


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    Paytm First Games

    Website www.firstgames.in
    Headquarters Noida, Uttar Pradesh
    Founders Vijay Shekhar Sharma
    Founded 2018

    Paytm First Games - Top gaming company in India
    Paytm First Games – Top gaming startups in India

    Paytm First Games, a dynamic venture by Paytm, one of India’s leading digital payment platforms, has taken the nation by storm with its captivating and rewarding gaming experience. Launched as a part of Paytm’s ecosystem, this innovative platform brings together entertainment and gaming, offering players an opportunity to indulge in a diverse array of games while earning exciting rewards.

    Since its inception, Paytm First Games has emerged as a prominent player in India’s gaming industry, catering to an extensive user base with a wide variety of gaming options. From casual games to esports tournaments, the platform offers something for every gaming enthusiast, making it an all-encompassing destination for players of all ages and interests.

    It caters to a wide variety of games and has over 45 million players on board. From their launch in 2018, today they have reached their zenith as e-gaming witnesses its boom in the industry.


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    Games2Win

    Website www.games2winmedia.com
    Headquarters Mumbai, Maharashtra
    Founders Alok Kejriwal and Mahesh Khambadkone
    Founded 2005

    Games2Win - Top gaming platform in India
    Games2Win – Top gaming startups in India

    Since its inception, Games2Win has remained at the forefront of India’s gaming revolution, captivating players worldwide with its innovative and engaging offerings. Established in 2005 by Alok Kejriwal and Mahesh Khambadkone, this dynamic gaming company has become synonymous with top-notch gaming experiences, entertaining millions across the globe. From casual and arcade-style games to simulation and sports titles, the platform caters to a broad spectrum of gaming enthusiasts, ensuring there’s something for everyone.

    They offer ads and social networks for games apart from being a traditional gaming platform. They have over 15 million users every month. Their games are available across Google, Apple, Microsoft and Amazon.


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    Moonfrog Labs

    Website www.moonfroglabs.com
    Headquarters Bangalore, Karnataka
    Founders Tanay Tayal, Kumar Puspesh, and Ankit Jain
    Founded 2013

    Moonfrog Labs - online gaming startups in India
    Moonfrog Labs – Top gaming startups in India

    Moonfrog Labs, an online gaming startup, came into being through the collective efforts of a close-knit group of friends who were once colleagues back in 2013. Their passion and perseverance fueled the creation of a card-based game called “Teen Patti Gold,” which garnered instant acclaim, amassing an impressive 20 million downloads right from its inception.

    Building upon this early success, Moonfrog Labs continued to push the boundaries of gaming innovation. Introducing a game centered around the beloved Bollywood actress Alia Bhatt, they marked India’s first-ever narrative adventure gaming experience.

    They further expanded their creative repertoire, introducing India’s first war strategy game, inspired by the blockbuster movie “Baahubali.” This strategic masterpiece took players on a thrilling journey through epic battles and commanding armies, allowing them to relive the grandeur of the beloved film. With each new venture, Moonfrog Labs solidified its reputation as an innovative and trendsetting force within the gaming industry.


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    99 Games

    Website www.99games.in
    Headquarters Udupi, Karnataka
    Founders Rohith Bhat
    Founded 2006

    99 Games - Top gaming startups in India
    99 Games – Top gaming startups in India

    99 Games is a Udupi-based game company that was launched in 2008 by Rohit Bhat. Their first game Wordsworth became a hit with more than 1 million downloads among Apple users. From developing casual games for iOS, today they have expanded to Windows and Android.

    In 2013, they came across a great opportunity to develop a game based on a Bollywood movie – Dhoom 3.  The success it garnered opened numerous opportunities for 99Games. They subsequently developed 20 more such games. Two of them were based on movies like Fan and Sultan.

    Octro

    Website www.octro.com
    Headquarters New Delhi
    Founders Saurabh Agarwal
    Founded 2006

    Octro - gaming startups in India
    Octro – Top gaming startups in India

    Octro has emerged as a trailblazing force in India’s gaming industry, captivating players with its innovative and immersive gaming experiences. The mastermind behind the famous games Indian Rummy and Tambola House was launched in the year 2006. They introduced the concept of productivity along with gaming in India. Their games are available in various forms and are tailor-made to fit both mobile phones and tablets. Hailing from Delhi, this gaming company’s innovative approach caught the attention of industry giants, and in 2014, they secured an impressive $15 million in funding from Sequoia Capital.


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    JetSynthesys

    Website www.jetsynthesys.com
    Headquarters Pune, Maharashtra
    Founders Rajan Navani
    Founded 2014

    JetSynthesys - Top game development company in India
    JetSynthesys – Top gaming startups in India

    Established in 2014 by Rajan Navani, JetSynthesys is a prominent game development company, operating under the umbrella of the esteemed Jet Line Group. With a diversified presence in fields like fintech and digital media, the Jet Line Group has earned a reputable brand status across various industries.

    JetSynthesys is hailed as a pioneer in the realm of celebrity-based gaming experiences, where they have left an indelible mark. Among their remarkable portfolio, standouts include games like “Sachin Saga Cricket Champions,” “Being Salman,” and “Bajrangi Bhaijaan.” These celebrity-inspired titles have successfully captivated players, offering an immersive and unique gaming journey.

    The company has ventured into newer avenues of gaming, including the realm of virtual reality (VR) games. Demonstrating their pioneering spirit, they have already unveiled the VR version of their acclaimed “Sachin Saga Cricket Champions” game, further enriching the gaming experience for players.


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    Hashcube

    Website www.hashcube.com
    Headquarters Bangalore, Karnataka
    Founders Ramprasad Rajendran and Deepan Chakravarthy
    Founded 2008

    Hashcube - Top gaming company in India
    Hashcube – Top gaming startups in India

    From being a simple website that lets users play sudoku online, Hashcube has developed into one of the top gaming startups in India. Co-founded by Deepan Chakravarthy and Ramprasad Rajendra in 2008, the company’s journey has been nothing short of remarkable.

    Today, Hashcube boasts an impressive range of games, accessible through the iOS App Store, Google Play Store, or Facebook, catering to a diverse audience. Among their standout creations are engaging titles such as “Sudoku Quest,” “Gummy Pop,” and “DotGame.” However, it is their “Sudoku Quest” that has garnered widespread acclaim, resonating with over 2 million players, making it one of the most popular game sensations to emerge from India.


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    Mech Mocha

    Website www.mechmocha.com
    Headquarters Bangalore, Karnataka
    Founders Arpita Kapoor and Mohit Rangaraju
    Founded 2015

    Mech Mocha - Top gaming startups in India
    Mech Mocha – Top gaming startups in India

    Mech Mocha was founded by Arpita Kapoor and Mohit Rangaraju in 2015. Their aim was to make gaming accessible and comprehensible in tier 2 and tier 3 cities.

    They have a variety of games like Ludo, carrom, cricket and knife rain to their credit. They have created a vernacular gaming platform for their users. Their mobile app is called Hello Play. Their growth has been so commendable that they have attracted investors like Accel, Blume Ventures, Shuwei Capital etc. The Indian Gaming startup was acquired by Flipkart in 2020.

    Other Indian Gaming Startups

    Some other gaming startups in India are:

    • PlaySimple Games
    • Rolocule
    • Zapak
    • Deftouch
    • Gameberry Labs

    Conclusion

    As we conclude our exploration of the top gaming startups in India, one thing becomes abundantly clear – the gaming industry in the country is thriving, and its potential knows no bounds. These visionary startups have harnessed the power of technology, creativity, and passion to craft exceptional gaming experiences that have resonated with players worldwide. Embrace the gaming revolution, and let the joy and excitement of these top gaming startups take you on a thrilling journey like never before!

    FAQs

    How many gaming companies are there in India?

    According to Ambitionbox, there are over 333 gaming companies in India.

    Which are the top Gaming Startups in India?

    Top Gaming startups in India are:

    • Dream 11
    • Nazara Technologies
    • Paytm First Games
    • Games2Win
    • Moonfrog Labs
    • 99 Games
    • Octro
    • JetSynthesys
    • Hashcube
    • Mech Mocha

    How are gaming startups contributing to India’s gaming industry?

    Gaming startups in India are playing a crucial role in shaping the gaming landscape by introducing unique and culturally relevant gaming experiences. They are fueling innovation, creating employment opportunities, and establishing India as a significant player in the global gaming market.

    Which is the leading Game app development company in India?

    Hyperlink InfoSystem is a leading game app development company in India.

    Which gaming startup in India has achieved unicorn status?

    Dream11 is one of the gaming startups in India that achieved unicorn status in 2019.

    What are the best game developer company in the world?

    Some of the best game developer companies in the world are:

    • Nintendo
    • Ubisoft
    • Sony Interactive Entertainment
    • Activision Blizzard
    • Epic Games

    How do gaming startups monetize their games?

    Gaming startups typically employ various monetization models, including in-app purchases, advertisements, subscriptions, and virtual currency systems. These strategies enable them to generate revenue while offering players free or freemium gaming experiences.

    What is the future of the gaming industry in India?

    The future for gaming startups in India is promising, with continued growth driven by technology adoption, an expanding user base, and the rise of esports. These startups are poised to explore new genres, embrace emerging technologies, and make India a significant player in the global gaming industry.

  • Evolution of Gaming Industry: History, Present & Future [Case Study]

    Real-life can be boring. If you are someone who is a student, or a working professional, life can be pretty repetitive. Thus, not only students and employees, everyone is looking for a fun way to go through the day. We try to find a good escape from time to time. This is an article about the most famous escape that people follow to get through their hours.

    Moreover, as computers are getting smaller and smaller, almost to the size of our palms. We can see a surge in mobile gamers as well. This slope is likely not to go down with time, it has only risen from the past. Go to YouTube and search any game, you will see a plethora of streamers making their content around games. This is how creators go on about making their brand.

    The Increasing Gaming Fad
    Gaming as a Profitable Business
    The History of the Gaming Industry
    The Present of the Gaming Industry
    Future of the Gaming Industry
    Is Gaming a Viable Career Option?
    FAQ

    The Increasing Gaming Fad

    Young population

    If you Google, what is the average age in India, you will get the result as 28.4 years. This tells us that India is a supremely youthful nation. Youngblood is known to have a new way of looking at things. As they occupy the most population, we can see a large number of people, who are rethinking career options. Traditional careers are a thing of the past now.

    Gaming is Fun

    Come on, I didn’t think much before writing this point. Gaming is fun. How many of us have played Mario, Contra, or Road rash in our childhood. Who does not know about Pacman? even grandmas know about Candy Crush.

    You must be living under a rock in a village if you haven’t heard about these names before. The fact that gaming is fun, makes it accessible to all of the generations. If you are 5 or your age is 55, games will find a soft spot in your heart. They are the perfect water for quenching your adrenaline rush.

    The Required Technological Boost

    India is bullish on the tech revolution. This is actually an understatement, as it is already happening. We all are seeing a boom in the tech sector. As the boom rises on many scales it is seen that tech is becoming more and more accessible. As I say accessible, I also mean that technology is getting economical and cheaper for everyone. This leaves people with more tech in their hands, and with more time comes more games. Thus, more gamers.

    Gaming as a Profitable Business

    Gaming is not just a harmless time pass, it is an extremely profitable business too. It is so profitable that it is regarded as having more dense profits than the global box office and global music business. Let us discuss the past and present of this field. Then we will ascertain if this is a viable career option or not. Read on to know.

    The History of the Gaming Industry

    The history of video games started as early as the 1950s. They were at the very inception were just seen as a recreational activity. Computer engineers made them kill time. One such engineer and inventor thought of lifting the whole game by making these games mainstream. His name was Ralph Baer.

    Ralph Baer
    Ralph Baer

    Baer is considered the inventor of video games, especially the concept of TV consoles. He one day started to think about the possibility of playing games on a television screen. As television sets were becoming more affordable in his home country, Baer saw an opportunity. An opportunity to make games more than just time pass. To give them the honour that they deserve, according to him. He always wanted games to be in the mainstream rather than on the sidelines of everyday life.

    He used to work at an American defence company when he got the idea. It was just another fantasy at that time. Baer was serious and stepped up to invent something for the first time. He made a brown box. Well, not so ordinary brown box but a gaming TV console. Being the first of its kind, people went frenzy over it. Now, the box may seem pretty simple but back then it was the best thing for somebody to own. It launched its first game named “Magnavox Odyssey”. 130,000 units were sold in its very first 12 months.

    Magnavox Odyssey
    Magnavox Odyssey

    From the year 1972 to 1981, more or less about ten different consoles were being traded in the market. Each of them was inspired by the first console ever ‘the brown box’. Famous names popped in the market like – Atari, Farichild channel F, Bally Astrocade, Mattel Intellivision, and the likes.

    This was the time when the gaming market was booming to the brim. This happened also to be the time when Nintendo entered this hot market. Nintendo came and took the market by storm with a legendary game called ‘Mario’. Nintendo before that was purely focused on playing cards but then shifted its main focus to the video gaming industry. Mario was the game that took the whole market by a tornado. It instantly became a fashion among young people, to collect Mario cassettes.

    Super Mario
    Super Mario Bros

    Even to this day, Mario is the best selling franchise in the world, with over 670 million in sales. It is truly fascinating and followed by Tetris with and Pokémon sales as 495 and 368 million of sales revenue. Then came another legendary Road Rash by Electronic Arts, Sonic the hedgehog, Streetfighter, Tetris and the market barometer was knocked out of the park.

    Every company was trying to get a slice of the cake of the video gaming industry. Microsoft added games to its windows, Sony jumped into the scenario too, with PlayStation. PlayStation is the most sold gaming console in the whole world, with over 430 million in sales.

    2020 Global Games Market
    2020 Global Games Market

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    The Present of the Gaming Industry

    In 2019 the gaming industry at the global level was marked at a valuation of 151 billion dollars. That is literally 7 times the GDP of Afghanistan. In the pandemic year 2020, nearly 2.7 billion people were into gaming, that is a good chunk of the whole population.

    Not only that, games are not just personal time-passes now. It is a national time pass now, yes, we do have gaming world cups. First held in 2019, with an audience of 23,000. The prize of that Fortnite World Cup was 3 Million dollars, which in every sense is pretty huge.

    Fortnite World Cup
    Fortnite World Cup

    Gamers are celebrated as celebrities, they have a fan following of thousands and even millions. Moreover, they are just teenagers and young adults. In this age, having a fan following in millions is a huge milestone in itself. Not only people, Brands to are going frenzy over deals. They are tapping into game development companies to make characters that promote brand names.

    Brands like Adidas, Puma, Louis Vuitton have collaborated with game makers to make characters exclusive wearing their signature suits. This proves how rooted and widespread this industry has become.

    Adidas Collaboration with Popular Fortnite Youtuber - Ninja
    Adidas Collaboration with Popular Fortnite Youtuber – Ninja

    Then too, games are not even leaving the movie and film space, they are woven into stories and made into films for fans all over the world. Movies like Mortal Kombat, Resident Evil, Need For Speed, Tekken etc. are blockbusters to name a few. Movies like these do very well with gamers and to add to the spice, it increases game sales revenue.

    India has not grown into a hub yet but is showing signs of untapped potential. Despite being a young nation, we have not yet made expected space in this domain. According to a report, there were about 120 million gamers online in 2016 and on average each spent 42 minutes every single day on games. This really proves that India has great potential but is lagging in some sense. Right now this is not a structured industry in India. It can be and surely more or less, it will be in the future.

    In our country, India, gamers mostly are skewed to the content side. They are more like content creators on YouTube. They mix gameplays with their commentary and pop culture references to fetch some subscribers, which in turn make them a little famous and get them brand deals.

    So again, India is not structured as we see with the lens of gaming. It is varied in dimensions and it lacks clarity. However it is always changing and refuses to be constant, it is becoming better and better. With games like Free Fire and top game brands organizing tournaments and championships, gamers are forecasted to grow. It will take some time to actually be in the line with global standards, but it is surely on the right path to it.

    The Expected Future of the Gaming Industry

    What the future of this industry will look like is yet to be seen and only time will tell how many other industries it will affect. It is already so big at the global level that it combines the film and music industry in it totally and completely. Indian gamers have to wait a bit on being professional gamers but if you want to work in-game building, there is enough space for you.

    With tournaments and championships being hosted by brands every other day, like Free Fire, we will see surges in this space. As the Indian gaming industry goes from being unorganized to an organized sector, we will see many gamer professionals. They will be treated like athletes in future global championships and as always hopes remain high with India.

    Is Gaming a Viable Career Option?

    When we talk about gaming, it is not just playing but it also includes much more. Things like game building, game designing, game animation, game programming also come into subsets. All these can be a career choice and you can train in them professionally.

    When it comes to people who want to play games, then the hard truth is that you need to build an audience for yourself. You need to create a name and some sort of fame for yourself. You need to work a lot on your gaming skills, not just that if you are someone who wants to face a competitive gaming field, then you have to train even harder.

    A good thing is that creating an audience is much easier in this world now. You can create a YouTube channel and get going with a nice PC or a console. You can work on your branding with tools available for free online. But the main thing is that you are on your own. You need to do whatever, will enhance you as a gamer or a public figure. This way is uncertain for sure but if you can make it work its a great career option. All you need is a nice beast PC, a console and the undying will to take over the whole world, more or less.


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    Conclusion

    Deriving a conclusion is hard on this topic as it is constantly evolving. Getting better and bigger not only in the world’s top countries but in India too, which is seen as a developing country. One thing can be said with surety that India has potential. With the right direction and a little more added fuel, it can go to the stars.

    Being a gamer can be hard in India but the domain has many edges, you can build games, programme them, make them big and much more. You can get professional training in all these above-mentioned fields.

    FAQ

    What is the gaming industry worth?

    The global gaming market was valued at USD 173.70 billion in 2020.

    The Biggest Video Game Companies in the World are Sony, Tencent, Nintendo, Activision Blizzard, Electronic Arts and Epic Games.

    Does gaming have a future in India?

    Yes, the Indian gaming industry is growing at a fast pace and is expected to generate $2 billion by 2023.

  • Garena Free Fire Marketing Strategy: How Free Fire became the Most Popular Battle Royale Game in India

    Let me ask you a question, what do you do when you are free ? Keeping the pandemic in mind, Chances are most young folks would say that they play games, multiplayer games with their friends. Even though I assume that we have a variety of audience on our blog, who like reading, being curious etcetera but gaming has always been most people’s favorite.

    If I had asked this question a couple of decades from now, the answer would vary hugely. With technology disrupting every field, gaming has become the one stop destination for quite any of the age groups. It is an escape from our rather boring world. This world doesn’t allow us much freedom but the gaming world is always ready to fulfil our human need to be limitless. Moreover as computers are getting smaller and smaller, almost to the size of our palms. We can see a surge in mobile gamers.

    Around the last couple years, the most played and talked game was PUBG or the Player’s Unknown Battlegrounds. The concept was simple and cooperative. Hundred random real people are parachuted into the same terrain, they fight till the end. The Last one standing wins the game.

    The game was so popular with Indians that there were reports of extreme addictions among children and teens. The issue got so big that even our prime minister Shri Narendra Modi commented on it in one of his speeches. The game was hated by parents and absolutely loved by their kids. As the game had multiplayer, It allowed them to connect with friends during the pandemic. But with rising tensions among India and China, PUBG was banned due to its roots in China.

    This doesn’t stop here, there were alternatives for these types of games. The most famous one “Free fire” came into the limelight. It had excellent marketing that made it surge the charts of downloads and installs. This article dissects the marketing of the game Free Fire and how games like these are changing the face of the Indian mobile gaming industry. Read on to discover unnoticed facts and figures.

    The Surging Gaming Fad
    What is Free-Fire?
    Free Fire Marketing Strategy
    FAQ

    The Surging Gaming Fad

    India with its huge population is the second most populous country in the world. Moreover, the average age in India is approximately 29 years. Which means that we are an immense young nation.

    Youngsters are known to break stereotypes and create their own path to success. This country is increasingly moving towards dominating the gaming sector. Till now, it was not seen as a viable career option but now the tide around this topic is changing.

    Especially after a pandemic hit the whole world. It confined us to our homes and led us to change our ways of living. Most of the sectors are now working on a remote model. Thus gaming got its much needed boost. With streaming partners like YouTube, it has become extremely easy to showcase your gaming skills online and build a community.

    One of the most famous formats of games in India and world wide is the online multiplayer genre. The genre that is followed by Free fire, the recent hit android game. Read to know about how this world operates in Free Fire.

    What is Free-Fire?

    Garena Free Fire
    Garena Free Fire 

    Free Fire or Garena Free Fire is an android game. In 2017, it was released as Garena Free Fire, which has over 80 million daily active users globally as of May 2020. It is headquartered in Singapore and is traded with the name of Forrest Li. The company which holds all the rights to this game is Sea Limited, with Terry Zhao as its president.

    At the heart of it, the game is a survival shooter game. Each game, which is about 10 minute places the player on a map with 49 other people. Every player is allowed to build up a team of four and play as a team also. Players can land on any point on the map by gliding through a parachute. They can fight, hide, take vehicles and travel the map. The ultimate standing wins the match.

    Other than the basic running-frame, the game also offers different modes and methods to play. Game modes like the 10 minute battleground, 4 people squad game, or 4 versus 4 modes are amongst the most played. The game manages to provide great graphics with all its functions as an online multiplayer. However the quality of gameplay may differ according to device specs.


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    Free Fire Marketing Strategy

    Free Fire is not just a regular game that hopes to increase its downloads with word of mouth, but it prepares for its marketing in India. It manages to hook more and more players with its marketing campaigns. This section of the articles lists some noticeable brand campaigns that the company runs.

    Roping in Celebrities

    It seems like the golden rule of advertisement is to make a celeb say good things about your product. Free Fire does not lag in that domain too. It roped in the all time pro footballer, Cristiano Ronaldo as the game’s brand ambassador. This is not a regular sight when you see the OG footballer promoting a game. The football player said on its association with the game a great feeling,

    It’s a great feeling having not only a character in Free Fire modeled after me, but also having the whole universe within the game-changing along with it. The Garena team has worked into the game tons of new features and elements for Operation Chrono. I hope Free Fire players all over the world are just as excited as I am!” said Cristiano Ronaldo.

    Ronaldo Character in Free Fire
    Ronaldo Character in Free Fire

    This collaboration with Cristiano Ronaldo went really well. The company reported more installs after this collaboration than recent times. This is a promotional video that the company uploaded on its YouTube channel.

    ‌‌Speaking of celebrities, India is a special place. If Free Fire wants to hold their leg in here they need something personalised with Indian audiences. They did what was probably needed. They made a song, roping in Sachin Jigar as singers. The song starred YouTube celeb Bhuvan Bam and actress Shraddha Kapoor. The song, not to mention really hit the chord with fans of these stars and the singer duo.

    Championships: the battle of bests

    The best part of a sport is not the winning or the losing, but the sport itself. The sportsman spirit and the sweat of hardwork is the best part about the game. Free Fire knows this very well and that is why it hosts championships of the best players and anyone can be the next player for that matter. Making an indoor game as exciting as an outdoor sport takes time but Free Fire is hacking the process on how to make a nerve racking thumbs game.

    The company has managed to make a space in the hearts of budding gamers. If you are someone who wants to be a gamer, then tournaments are what you look forward to. These tournaments provide a stage to show what you got, to show your skills and be liked by the gamer folks. This is one of the best marketing strategies that the company follows. Despite being marketing, it is first the gamer’s win.

    Free Fire Tournament in India
    Free Fire Tournament in India

    India is a land of diversity and we have a lot of people of different ethnicities. The company thoughtfully made this a task. What they did was they made the championships for people of almost all Indian languages. Yes, the championships happen in different slots, keeping in mind one region at a time. That is the reason we can see their YouTube channel filled with championships in languages like Hindi, English, Tamil, Bengali and much more.

    Onboarding Streamers

    When you are in a business of games, online streamers have to be your friends. They promote games without naming it as an advertisement or marketing tag. So Free Fire onboards streamers who create content around the gameplays.

    Streamers make the game a little more spicy with their own way of commenting. This makes up the basis of their tribe or channel. It also helps the game get more liking among the age group. It’s a win-win situation for both the gamers and game makers.

    Take for example, “Two side brothers”, two brothers who stream Free Fire and give their viewers a glimpse of their life. They also go and compete in tournaments, domestically and international tours, hosted by Free Fire.

    More than just reviews, Free Fire makes them more inclusive to their fans. In this video streamers went that extra mile and met their most loyal subscribers. This is all done to promote the sportsmen spirit that the game provides. It is to celebrate the collaboration of gamers and game makers to make everyday life a little more fun.

    Quick Updates for better performance

    Free Fire Update
    Free Fire Update

    If you look at the last update of this game on Google play store, it will show November 1. Not to mention, the company focuses on the user satisfaction in a very steep manner. If we notice the games of these types, we will find that these are quite heavy games and take good time to get better. They are heavy games because of the data that they are packaged with.

    Moreover they are multiplayer, which increases the probability of glitches every now and then. This makes the updating process expensive and time taxing, but Free Fire doesn’t stop, it manages to release updates on time. The recent updates included,

    1. Clash Squad Season 9 – Begins 09/29 17:00 GMT+8.
    2. Airdrop Vending Machine now available in Battle Royale.
    3. New Weapon – Treatment Sniper now available in Battle Royale.
    4. Weapon Stats adjustments.
    5. Character Balancing adjustments.
    6. Replay system available for Battle Royale and Clash Squad.
    7. Players can now customize the amount of items to drop from the bag.

    The key differentiator between PUBG and Free Fire, as seen by experts, is the fact that the latter has more flexibility with earning game characters and rewards. Keeping the skill sets almost the same on both levels.


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    Conclusion

    Mobile apps are considered to be a difficult market to win in. The mobile gaming market is even harder to tap into. Even in these windy markets, Free fire is mostly able to stand. As of May 2020, Free Fire has set a record with over 80 million daily active users globally. As of November 2019, Free Fire has grossed over $1 billion worldwide. These are massive numbers to the benchmarks in the mobile gaming industry.

    Free Fire was also one of the first battle royale games to hit the market in 2017. It soon became the most downloaded mobile game globally in the year 2019. The game also received an award for the “Best Popular Vote Game” by Google Play Store in 2019.

    The company behind Free Fire seems like it is pushing the throttle to make India its prime playing country. The game has more than 1,000,000,000 downloads as of now. however these are global numbers, the larger chunk of these numbers are expected to be in India.

    One visit to their YouTube channel will make you aware of the efforts that the company is putting in to elevate the game. Nonetheless these efforts can be proved with the hype that the game has garnered.

    FAQ

    Is Garena Free Fire a free game?

    Yes, Garena Free Fire is a free to play game.

    Who is the present CEO of Free Fire?

    Forest Li is the founder and the current CEO of Garena Free Fire.

    Which country has most downloads of Free Fire?

    India ranked top in the most number of Free Fire downloads and was followed by the USA at number 2 and Brazil at number 3.

  • Top 10 Gaming Startups in China leading the Gaming Industry

    Over the years, China’s Gaming Industry has grown exponentially and now houses a few of the best gaming companies in the world. The country gaming industry generated over $32 billion total revenue only in 2020, while E-sports earned more than $20.8 billion. When it comes to PC games, the Chinese gaming companies earn over $8.5 billion.

    China also has the best e-sports players in the world and is among the top in the most significant game development market in the world. China is known to have over 665 million players who also spend more than 278 billion yuan on video games. Because of numerous strict regulations imposed by the Chinese Government, many Chinese gaming companies now want to focus on moving overseas markets.

    China is called the gaming capital of the world as its gaming companies have provided innovative solutions at a high cost to value ratio. China currently has over 778 gaming startups in the country in 2021. The Chinese gaming companies are known to have a skilled workforce that aims in delivering quality, unique and engaging content.

    These are the top ten gaming startups in China. The Chinese online game streaming industry is expected to grow to a height of a CAGR of 9% from 2021 to 2026, which means China has the potential to dominate the market with its gaming startups.

    Tencent Games
    NetEase Games
    Huya Inc
    Hero Entertainment
    Giant Interactive Group
    Cushou TV
    Panda TV
    Zeus Interactive
    Chukong Technologies
    Madhead App
    Frequently Asked Questions


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    The Top Ten Gaming Startups in China are

    Tencent Games

    Company Tencent
    Founded year 1998
    Headquarters Shenzhen (China)
    Funding $12.6 Billion
    Investors Lippo Group, Prosus & Naspers, PCCW, IDG Capital

    Tencent Logo
    Tencent Logo

    Tencent Holdings is one of the top gaming companies that was founded in 1998, with its headquarters based in Shenzhen, China. Besides gaming, Tencent also has its foothold in the sectors of entertainment, AI, advanced technology, and other internet-related services and products. Tencent Games has the largest online gaming community in China, it also is the largest digital entertainment platform in the world.

    The company reportedly generated over $14.86 billion total revenue in 2019 revenue, making it the world’s largest games publisher the same year. Its most well-known games are PUBG Mobile and Honor of Kings. Both PUBG Mobile and Honor of Kings are globally renowned free-to-play multiplayer action games.

    NetEase Games

    Company NetEase
    Founded Year 1997
    Headquarters Hangzhou (China)
    Funding
    Investors SoftBank Group

    NetEase Logo
    NetEase Logo

    NetEase is another top IT company in China that operates and develops online PC and mobile games. The company was founded by William Ding in 1997 with headquarters based in Hangzhou, China. NetEase is now a global gaming company as it has collaborated with Blizzard Entertainment, Mojang AB and other leading global game developers.

    Besides gaming, the company has also ventured into the industries of advertising, email and e-commerce services in China. The top games the NetEase has developed are Westward Journey, Tianxia III, Nostos, Onmyoji, among others.

    Besides that, the company has also operated the Chinese versions of Blizzard Entertainment games like World of Warcraft, Overwatch, etc. NetEase is now ranked second place among the top mobile gaming companies in terms of its global revenue and has high ratings on both Apple and Google app stores.


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    Huya Inc

    Company Huya Inc
    Founded year 2016
    Headquarters Guangzhou (China)
    Funding $1.1 billion
    Investors Tencent, Ping An, Engage Capital, David Li, 5Y Capital, Rongjie Dong and Gaorong Capital

    Huya Logo
    Huya Logo

    Huya is a live game broadcasting platform that was founded in 2014 with its headquarters based in Guangzhou, China. The company provides a broadcasting software platform that allows its users to stream and take videos while playing the game.

    It helps connects broadcasters to their audience and is also the provider for a wide variety of media ranging from talent shows, cooking, sports, animes, online movies, etc. Huya is also the official broadcaster of top e-sports competitions.

    Hero Entertainment

    Company Hero Entertainment
    Founded year 2015
    Headquarters Beijing (China)
    Funding $539 million
    Investors Huayi Brothers Media Group, Prometheus Capital, ZhenFund, etc

    Hero entertainment also known as Yxgyu.com is a mobile game developer that was founded in 2015. The company has its headquarters based in Beijing, China. Hero entertainment is the developer of the Battlefield series, which is a MMA fight show. Besides game development that company is also into combat sports and mixed martial arts promotions in their country.


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    Giant Interactive Group

    Company Giant Interactive Group
    Founded year 2004
    Headquarters Shanghai (China)
    Funding $44.3 million
    Investors SIG China

    Giant Interactive Group Logo
    Giant Interactive Group Logo

    Giant Interactive Group is one of the best Chinese online game developers and operators of many well-known multiplayer online games. The company was founded in 2004 and has its headquarters based in Shanghai, China. Giant Interactive Group is currently one of the leading online game developers and operators in terms of revenue.

    Their game ZT online is the most popular game in China in 2006, after the success of that game the company came up with Road Bin and Street Basket for android and iOS. Besides that, it has also come up with Jianghu and Xian Xia World both of which are MMORPG games. The company was also named“2016 Top Ten Most Anticipated Versatile Game Honor” by Road Crate.

    Cushou TV

    Company Cushou TV
    Founded year 2011
    Headquarters Hangzhou (China)
    Funding $117 million
    Investors Google, GGV Capital, Shunwei Capital, AlphaX Partners, iQiyi

    Cushou TV is another leading mobile video live streaming platform with its headquarters in Hangzhou, China. Besides being an eSports video streaming platform, the company has also developed popular games like Counter-Strike and League of Legends that are well known around the world.

    The company is now planning to improve its user network and expand its live video host’s network. Cushou TV has is well known for its live video-streaming platform that provides interaction sites and games, which enables E- gamers to stream their mobile phone game activities live.


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    Panda TV

    Company Panda TV
    Founded year 2015
    Headquarters Shanghai (China)
    Funding $145 million
    Investors Zhen Fund, Chen Hai Capital, Hanfor, Lighthouse Capital

    Panda Tv Logo
    Panda Tv Logo

    Panda TV is a Shanghai-based E-sports live streaming platform that specializes in broadcasting e-sports events live. The company allows its users to stream live e-sports games, events, it also streams video and news content related to esports.

    It main competitors are Douyu TV and Twitch. However, in 2019, Panda TV announced that it will end its services because it had failed to raise funds in order to keep the operations going.

    Zeus Interactive

    Company Zeus Interactive
    Founded year 2011
    Headquarters Beijing (China)
    Funding $132 million
    Investors Beijing Enlight Media, Legend Capital, Legend Star, etc

    Zeus Interactive Logo
    Zeus Interactive Logo

    Zeus Interactive is a leading game and web developer with headquarters based in Beijing, China. The company was started in 2011 and focuses on developing online mobile games.

    Zeus Interactive so far has over 15 plus games and specializes in role-playing games for both mobile and PC. The company has raised more than $132 million in funding. Currently Zeus Interactive is planning to turn its games into live-action movies.


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    Chukong Technologies

    Company Chukong Technologies
    Founded year 2011
    Headquarters Beijing (China)
    Funding $123 million
    Investors Qualcomm Ventures, GGV Capital, Steamboat Ventures, New Horizon Capital, Creaturk, Sequoia Capital China

    Chukong Technologies Logo
    Chukong Technologies Logo

    Chukong Technologies is a well-known mobile entertainment platform with its headquarters based in Beijing, China. Besides developing mobile games, the company also has its foothold in publishing and game engine development.

    The company has more than 60 published titles and its most successful game has been Fishing Joy which was launched in 2011, this game gained over 12 million downloads within a year of its launch.

    Madhead App

    Company Madheads
    Founded year 2013
    Headquarters Hong Kong (China)
    Funding $70 million
    Investors Forgame

    Madhead App is a popular game developer with its headquarters based in Hong Kong. The company is known for its Role-playing games, its most well-known games are Tower of Saviors in need and Chronos Entryway. Their games like Tower of Saviors had over 19,00,000 downloads as of 2016.

    The company’s games are popular in Taiwan, Hong Kong, Malaysia and other South Asian countries. It game Tower of Saviors so far has over global downloads of over 23 million. Madheads is known for providing the best user experience for all mobile gamers.

    Frequently Asked Questions

    What are the top gaming startups in China?

    The top gaming startups in China are Hero Entertainment, Huya Inc, Madhead App, Chukong Technologies, Zeus Interactive, Cushou TV, Panda TV, Giant Interactive Group, Tencent and Netease.

    How many gaming startups are in China?

    China currently has over 778 gaming startups in the country in 2021.

    How much revenue does China generate from Gaming companies?

    The country’s gaming industry generated over $32 billion total revenue only in 2020, while E-sports earned more than $20.8 billion.

  • Business Model of Discord | How does Discord make money

    The gamers often find it difficult to communicate and coordinate between their matches. But, ever since the foundation of the gamers’ exclusive communication platform in order to facilitate them in so-called servers. And that communication platform is Discord. The company is widely famous among gamers for its incredible and smooth features. Discord was founded in 2015 and its headquarter is established in San Francisco. Discord has grown very promptly and today, the company is counted among the most distinguished chat applications, at the global level.

    ‌‌With the rising gaming technology, gamers are looking forward to various applications to make their gaming convenient and joyful. As Discord fulfills the requirements of gamers, they prefer it over any other application. With such fan loyalty, Discord has more than 100 million active users widened across 6.7 million servers. In this article, we will be discussing the success and business strategies followed by this very prominent chatting app, Discord. Let’s begin!

    About Discord
    Top features of Discord
    ‌‌Target Audience of Discord
    Business Model of Discord
    What is Unique about Discord Business Model?
    How does Discord make money?
    FAQ

    Revenue of Discord from 2016 to 2020
    Revenue of Discord from 2016 to 2020

    About Discord

    ‌‌The gamers face great difficulties in communicating and coordinating with their teammates during any match. There are few companies such as TeamSpeak and Skype that offer worthwhile chatting features but they don’t provide substandard call quality, many security issues, poor group chatting, and resource-heavy operations. This causes some major functionality issues for the gamers. And on that note, Discord is the company that facilitates all the requirements of the gamers.

    ‌‌With Jason Citron as the CEO and Stanislav Vishnevskiy as the CTO of discords, works brilliantly towards the customers serving features and developing Discord which respects the passion of gamers. Discord is an absolutely free, secured, and high-quality texting gaming application. Moreover, Discord offers tons of free services for their customers without exhibiting any advertisements.

    Top features of Discord

    ‌‌Discord offers tons of customer-based services, especially for gamers. It runs with different segments including Nitro, server boosting, and others. These segments carry various verified features to boost its all-in-one video, voice, and texting. Some of the top features of Discord included Personal profile, Bigger uploads, Better Emoji collection, Support Server, and many others.

    ‌‌Target Audience of Discord

    ‌‌Discord majorly focuses on targeting the audience based on their building. Discord searches for groups and communities for gaming that are young, tech-savvy, and creative. The company acknowledges its customers and provides great customer service.


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    Business Model of Discord

    ‌‌Discord follows a subtle business model with a customer base of 87 million. Discord mobile application is completely free and secure. The company does not charge any extra money for future perspectives or its substantial features.

    Discord entirely focuses on providing hassle-free communication applications for gamers. Discord puts great efforts into the voice chat integration service in the gaming sector. The company offers a free tool, named Gamebridge for the purpose of helping developers in the integration of the application for various games.

    ‌‌Moreover, the company offers tons of other features also including Streamkit and Rich Presence. These facilitate the free cost service where the gamers can list their matches and games in the Discord mobile application.

    ‌‌Discord is widely famous among gamers, this provides great benefit for the company, in capitalizing on the networking effects which enhances the value by increasing the user’s counts. The current valuation of Discord is around $7 billion along with the recent investment worth $20 million.

    What is Unique about Discord Business Model?

    ‌‌In the initial days of Discord establishment in the market, the company entirely focused on improving its products in order to attract the audience as well as the entire gaming community, rather than optimizing its efforts towards the upliftment.

    Discord did tremendous efforts into putting a distinguished position in the market, especially to the gaming community. As the audience got attracted towards its features, it brought continuous money to the company.

    ‌‌Today, the company has optimized its products and features and gained over 200 million users. Discord’s revenue sources are pretty strong and bring great deals for the company.


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    Various genres of video games have become associated with esports such as the multiplayer online battle arena (MOBA), a real-time strategy (RTS), first-person shooter (FPS), fighting, battle royales, and card games.


    How does Discord make money?

    ‌‌Discord’s revenue sources are very uplifting. The company uses several monetization strategies to bring out profit. These are:

    Discord Nitro

    This is basically a paid game subscription package at the price of $9.99 per month or $99.99 per year. This subscription package is a spontaneous agenda for interested users in order to support the Discord application.

    This package includes animated avatars on your profile, custom emojis, a personal Discord tag, a large upload limit of up to 50MB for an image, a specialized Nitro profile badge, and many more.

    Merchandise Store

    Discord has a specialized merchandise store where it sells branded hoodies, T-shirts, socks, etc. The company gets little revenue from each sale. Through this, the company promotes its application and lets the users contribute to the growth of the company.

    Discord Merchandise
    Discord Merchandise

    Game Store

    Discord has its personalized game store at a global scale where the game developers sell their games. This allows numerous game developers to self-publish their game on its store and get a 90% share of total revenue. Discord charges a 10% share for distributing the games. This covers up all the operating costs of the company.

    Discord Game Store
    Discord Game Store

    Funds and Investments

    Many big companies invest in Discord. Through this, Discord optimizes its features from the prospect of International market growth. The company has raised around $280 million in its latest funding round and this has resulted in extending the company’s valuation worth $2.05 billion.

    Conclusion

    ‌‌Discord has brought great convenience and contribution to the gaming community. It provides the gamers with the facility of communicating and coordinating smoothly. Besides this, the company offers tons of other features and specialized programs. The gamers connect with the Discord application vibrantly and this brings great outcomes.

    FAQ

    Who is the CEO of Discord?

    Jason Citron is the CEO of Discord.

    What is the valuation of Discord?

    The valuation of Discord is $7 billion as of 2020.

    Did Microsoft buy Discord?

    Microsoft has been intalks with Discord to acquire it for $10 billion.

  • How did PUBG mobile India got Approved to Relaunch

    PUBG mobile India was banned by the Government of India last year. However, there have been talks over the social media that the game would have a comeback in the country and there were recently some videos circulated through the social media about the relaunch of PUBG in the country. Let’s look at how PUBG mobile got permission to launch in India again.

    PUBG Relaunch in India
    About the Past Ban
    Approval by the Govt.
    FAQ

    PUBG Relaunch in India

    The popular battle royale game PUBG mobile India is said to relaunch in India but with a new game and a new title name. According to the teasers which were released on the social media by the developers of the game the new version of the game could be called as Battlegrounds Mobile India.

    Battlegrounds Mobile India
    Battlegrounds Mobile India

    This will be an exclusive version of the game which will be launched for Indians. It is seen that the names of PUBG mobile India on YouTube and Facebook have already been changed to Battlegrounds Mobile India. This makes it more likely for the name to be changed. The official launch date of PUBG is still not yet out, but according to a theory there are speculations that it will be released on 10 June.

    About the Past Ban

    In September 2020 the popular battle royale game PUBG mobile was banned in the country, it was because the license for running the game was held by a Chinese company named Tencent. The reason for the ban was because of the high tension between India and China.

    Along with hundreds of Chinese Apps, the Government of India has banned PUBG mobile regarding certain concerns such as prejudicial to sovereignty and integrity of India, security of the state and public order and defense of India.

    Since the ban, the developers of PUBG Krafton Inc. have cancelled the license of Tencent and had decided to launch the game under the own name of PUBG Corporation instead of Tencent.

    PUBG Guidelines
    New Guidelines

    Approval by the Govt.

    PUBG Mobile India has not got any approval to relaunch in India but it is seen that they wouldn’t require any permission to relaunch in the country. It is to be noted that the Government of India has not yet approved the launch of the game in India yet.

    The Indian Government had said that it has not provided any permission in order to start a website or mobile apps or any service in the country. They conveyed this information in a reply towards a Right to Information (RTI) query which was enquired by information technology policy portal Medianama.

    The above sentence means that the battle royale game PUBG has not received any permission from the Indian Government but it also conveys that the game does not require any prior permission from the Government of India according to the response by the Indian Government.

    They wouldn’t require the permission from the government if the game is launched under the new entity and in this case PUBG mobile is planning to launch the game under PUBG Corporation instead of Tencent Games.

    None of this has discouraged the company. The company has conveyed that it has plans to set up and start a new subsidiary company in India. The company is expected to have a local office, around 100 employees and is expected to have an investment of USD 100 million.

    The registration of the company is a step taken by the company to ensure the government that the information collected by the users of the mobile application will remain inside the borders of the country. The company is said to have signed a deal with Microsoft for Azure cloud since they have two functional data servers in the country.

    FAQ

    Why was PUBG banned in India?

    The reason that PUBG Mobile India was banned was India-China standoff at Line of Actual Control (LAC) and the presence of the Chinese entity – Tencent.

    When was PUBG banned in India?

    PUBG was banned in India on September 2, 2020, along with another 117 Chinese apps.

    Is PUBG relaunching in India?

    Yes South Korean gaming company Krafton will relaunch the India version of its popular game – PlayerUnknown’s Battlegrounds (PUBG), for mobile users in a new avatar called Battlegrounds Mobile India.

    Conclusion

    The reason why the Government of India has not given permission may be because the version is banned by the Government and giving permission for one company would give hopes for other companies since they would also provide hopes for others.

  • Growth Of Indian Gaming Industry During Pandemic

    The Indian online gaming Industry is growing at an exponential rate upon year and is expected to be worth $1.1 billion by 2021. The industry has experienced a drastic growth at the beginning of 2020 due to the pandemic. When other businesses shut down, the gaming industry got lots of new users. The number of games doubled after the lockdown and is expected to rise in 2021.

    Online gaming has gained a strong foothold within the India entertainment industry. With a projected user base of more than 628 million gamers, this gives a whole new boost to the Indian economy. This industry contains game developers, designers, investors, marketers and gamers of all ages working together to come up with the latest cutting games, concepts and offers for players. Gaming has become one of India most exciting industries with more investment from both companies and consumers every year.

    The online gaming industry is still quite an unexplored area in India but the companies that have taken the leap are flourishing and are now expected to grow by 41% in 2021. All this interest and potential makes India one of the top gaming markets amongst emerging global economies. Statistics show that the Indian gaming markets is the fastest growing one in the world.


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    A Brief About The Indian Gaming Industry
    Gaming Industry During The Covid Pandemic
    The Reasons For The Growth Of Online Gaming Industry
    FAQ’s
    Conclusion

    A Brief About The Indian Gaming Industry

    According to a report ‘Gaming- India Story’, the online gaming Industry is said to be growing at the rate of CAGR of 22%. The report also claimed that the Indian Gaming Industry is expected to grow 41% annually due to the growth of digital infrastructure rise in quality and engaging gaming content. The gaming Industry in India is said to be valued at $3,750, by 2021. So far, the industry has attracted $350 million in investments from venture capitalists from 2014 to 2020.

    Value of gaming companies from the financial year of 2007 to 2020 with estimates until 2022

    Pankaj Karna, the managing director of Maple Capital Advisors said that, “With growing internet penetration, compelling economics, usage statistics and increasing ecosystem of entrepreneurs and developers focusing on this space we expect good growth in investments which are likely to at least double in this space in the next 1 – 2 years.” India has become the second largest market worldwide for app worldwide for app downloads.

    The three key segments of online gaming are Real Money Games (RMG), Mobile centric or casual games and Esports. There has been a huge increase in the number of smartphone users which is why many gaming developers are looking on to capitalize on. At present, there are over 400 gaming startups and more than 500 million smartphone users in India, making mobile gaming lead by 85% share of the total online gaming sector in India.


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    Gaming Industry During The Covid Pandemic

    Due to Covid 19 and substantial lockdown, visits to online gaming websites or apps rose by 24%. Moreover, engagement as measured by the amount of time spent on gaming sites or apps, also increased by 21% during the same time period. Platform such as Games2Win, WinZo Games, Hitwicket, Gamerji and Rummy recorded a tremendous increase in daily user’s base as well as the time spent playing those games. While Indian gaming companies like Dream11 and MPL are known worldwide.

    Top Gaming Companies in India

    In 2020 however, Esports have shown strong user growth and profitability, and so has the real money games, which besides lockdown also increased after the ban of popular multiplayer games like PUBG. Winzo games reported three times more user engagement and 30% higher traffic in online mobile gaming. Similarly Paytm First games also reported 200% increase, with 75,000 new users only during the pandemic.

    Three in every five serious gamers are now playing for around four hours more than before the lockdown. Mobile gaming in particular as seen a steady rise during the lockdown as there were many people at their homes. During this time, around 15% of the Indian gamers shifted from playing freemium games to paid games. Through a survey, most gamers also agreed that mobile gaming helped them overcome isolation.


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    The Reasons For The Growth Of Online Gaming Industry

    Accessibility to smartphones

    The smartphones market plays a crucial role in the gaming industry. The increased competition requires offering more reasonable prices. As a result, anyone can afford a smartphone with great features. Along with the availability of faster internet connection, this leads to the perfect conditions for online gaming growth. The market will grow even more when people get access to a mobile device.

    gadgets used for playing video games in India
    Gadgets used for playing video games in India

    Investments by Chinese Tech firms

    Chinese tech companies invested in the Indian gaming markets. According to estimates they managed to invest over $8 billion in the Tech sector. Companies such as Alibaba and Tescent gained stakes in some in some of the top Indian gaming companies. The government has recently put restrictions on Chinese investments during the Covid 19 Pandemic.

    This however, did not stop the investors from investing in Indian gaming companies. Paytm First Games and Daraz has launched a successful gaming platform in Bangladesh. Tencent experienced a fall due to the lack of sporting events in the lockdown. But, they chose to invest in Dream 11, as they saw potential in the platform.

    More people equals to more players

    India has the second highest population in the world, with over 1.3 billion inhabitants as of the beginning of 2020. This means that there is a massive untapped base for the gaming industry in India, which has already benefitted the Indian economy to a great extent. The main reason for some games to get popular are when some people talk to each other and invite their family members to group games, influence their peer groups and spread the word about their games. This leaves a lot of scope for the gaming industry to make a foray into.


    MPL ( Mobile Premier League) – Founder | Story | Revenue | Business Model
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    Skill gaming options

    Youngsters in India love to play skill games. When it comes to the online availability of different games has taken this sector to a whole new level. There are numerous sites available so that Indians can choose their favorite games. The market needs to expand market the options and offers many more choices for different tastes. The game providers need to introduce more free games for passionate players.

    Growing culture

    The increase of number of players, results in a convenient gaming culture. The revenue generated will help the gaming industry grow and will help the local gaming communities and the ecosystems that include developers as well as consumers. In the last decade, the number of Indian game development companies has increased from 25 to 250, with new gaming startups appearing every month. It’s more appealing for the public to spend their money on businesses and companies that will develop products that are tailored to their own local tastes.

    FAQ’s

    Is the gaming industry growing?

    Game console revenue, which includes the hardware and all game software and services, is expected to rise 20% worldwide compared with 2019, to $52.5 billion, according to Ward. Looking at digital PC and Mac sales, global revenue is expected to rise 11% from a year ago, to $39.5 billion.

    Is the gaming industry dying?

    The gaming industry is very far from dying, but there is a massive problem with the economics of the gaming industry at both the high and low end, and both of these problems mean that taking risks is dangerous. So the video game industry is playing it safe and probably too safe at the moment.

    Why gaming industry is the best?

    The gaming industry is considered to be one of the most exciting industries in tech because of its importance to culture, entertainment, and technological advancement.

    Which country has the biggest gaming industry?

    As of 2020, it is estimated that China ranks first among the biggest gaming markets worldwide, with a revenue of 40.85 billion U.S. dollars. The video gaming market in the United States ranked second, generating an approximate 36.92 billion U.S. dollars in annual revenues.

    How big is the gaming industry?

    Video games are a billion-dollar business and have been for many years. In 2020, the revenue from the worldwide PC gaming market was estimated at almost 37 billion U.S. dollars, while the mobile gaming market generated an estimated income of over 77 billion U.S. dollars.

    Conclusion

    Due to the widespread coronavirus pandemic, the gaming industry is thriving and growing like anything. This is because of the precautions that are taken for coronavirus. Social distancing has made people limit interaction with each other. This has led to a downfall in consumer and business activities. Online Gaming has become the platform that has provided an engaging distraction for people seeking social interaction.

    Looking at the situation where it may take a while for the pandemic to settle and cool down, the expectation of the video games industry is to continue its upward growth trend. The gaming community is looking at a post-pandemic gaming world with a steady flow of new titles, campaigns on social media, quizzes and competitions. There is no stopping to the Gaming Industry that has made people interact in crisis situations.