Tag: gaming industry

  • Nitish Mittersain’s Inspiring Journey: From Gaming Dreams To IPO Gleam

    Most parents will rebuke their children for spending too much time on their computers, but what if they had the chance of owning the listed gaming company in India? That’s what Nitish Mittersain accomplished as a 17-year-old gamer. Nitish’s early years were nothing like other Indian families because for him a personal computer was not a toy, but a canvas for his creativity. 

    A son of a textile business owner, Nitish’s life has been a total rollercoaster even before he was the legal age to drink. Due to his father’s business, he was forced to deal with the underworld, and with the addition of the dot-com burst, he was left with a crippling debt of INR 3 crores. 

    Starting his business early and loving all things computer-based he did not pay much attention to his health. But when his wife was expecting their first child, he realized that he had become overweight and might be prone to diabetes and heart disease. When his son was born it became clear that he needed to prioritize his health by changing his diet and adding an exercise routine. 

    Nitish Mittersain – Biography

    Name Nitish Mittersain
    Born Mumbai
    Nationality Indian
    Profession Founder & MD of Nazara Technologies Angel and Investment Partner
    Education Sydenham College
    Spouse Shivani Chiripal
    Parents Father – Vikash Mittersain Mother – Unknown
    Net Worth INR 186 Crore

    Nitish Mittersain – Background
    Nitish Mittersain – A Teen Entrepreneur
    Nitish Mittersain – Mentors and Milestones
    Nitish Mittersain – Nazara’s Telco Success Model
    Nitish Mittersain – The Actual Dream
    Nitish Mittersain – Achievement with the first IPO
    Nitish Mittersain – Angel Investor
    Nitish Mittersain – Famous Quotes!

    Nitish Mittersain – Background

    Nitish started his coding and gaming curiosity at the young age of just 14 years. This was mainly due to his rich entrepreneurial background and the profound influence his grandfather had on him. Their dedication and passion for the textile business is what fueled his passion for gaming. But non-believers often told his parents that Nitish might not even go to college due to his gaming habits. But Nitish’s passion peaked when his father bought him his very own personal computer, which changed everything. 

    Nitish’s strong entrepreneurship value comes from his family’s understanding of value for money and he started earning his own money by polishing shoes for INR 2 a pair. They helped instill a sense of passion and the value for money that most people of his generation often overlook. 


    Nazara Tech and Nikhil Kamath’s WTFund Back Two New Gaming Startups
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    Nitish Mittersain – A Teen Entrepreneur

    Just from 15 years of age, Nitish started his journey in the world of business. He started creating websites under Internet 3000 Technologies (3K), and at just 19 years old, he founded the company Nazrana in 1998. He recalls that even before starting his own company he worked for an agency where he created websites on a daily basis. 

    Two years later the dot-com crash happened and that was the toughest period for both the company and him. But it taught him the importance of cash flows, long-term sustainable business practices, and profitability. As per his statement, the dot-com crash was definitely a tough period but he gained tremendous insights from it. Only 21 when the crash happened in 2000, he found himself in debt for INR 3-4 crores with no other source of income. The years 2000-2002 were tough on him but helped shape his entire company’s philosophy. Rather than looking at vanity metrics, their focus shifted mainly toward profitability and cash flow. 

    Nitish Mittersain – Mentors and Milestones

    Nitish Mittersain and Mentor Shammi Kapoor
    Nitish Mittersain and Mentor Shammi Kapoor

    Fascinated by technology, Nitish was mentored by actor Shammi Kapoor who provided him with a space for learning. Nitish admits that the actor mentored him and played a very important role in his thought process throughout his formative years. Being passionate about computers and technology, Mr. Kapoor would let Nitish use his three-four Macintosh computers to not only code but also build his business ideas. 

    Another turning point in his life was when Sachin Tendulkar endorsed his company for a cricket game. In 2004, after the dot-com crash when Nitish entered the gaming industry, he struck a pivotal deal with Sachin Tendulkar. Securing this deal meant that he now had a breakthrough with a major player like Airtel, who rushed to sign him on before he took his game (and Sachin Tendulkar) to another operator. 

    Thanks to this partnership, CNBC’s Young Turks invited Nitish which in turn caught the attention of investor Sandeep Singhal from Westbridge Captial. By 2005 the funding came through at Rs. 6 Crore for 40%. 

    Nitish Mittersain – Nazara’s Telco Success Model

    Nitish Mittersain - Nazara’s Telco Success Model
    Nitish Mittersain – Nazara’s Telco Success Model

    By 2014, Nazara had mastered the telco monetization model and achieved a profit by expanding into 50 countries. The business model was based on a subscription-based gaming channel for telcos, much like Netflix. In 2014, the company made a profit of INR 250 crore. 

    Over the next couple of years, Nitish and Nazara found their footing and realized that telco monetization was very efficient. They established a successful model in India between 2007-2009 and then replicated it to over 50 countries (Sri Lanka, Middle East, Africa) from 2009-2014. 

    But Nitish continued to run his business on the lean and mean philosophy he had put into place after the dot-com crash. This meant that they not only remained profitable but were more focused on cash flow. With this ideology, his profits increased to INR 250 crores after tax, with an initial funding of only INR 12 crores. 


    Nazara Story – Prominent Sports and Gaming Media Companies
    Nazara Technologies is one of India’s most prominent sports and gaming media companies. Know more about Nazara Success Story, business model, funding & more


    Nitish Mittersain – The Actual Dream

    In 2014-2015, Nitish thought about returning to his real dream of expanding into multiple genres of gaming. At that point, the Indian market has evolved thanks to mobile usage, better data access, and a jump in digital payment plans. During this time the market boom reminded him of his actual dream and presented him with the chance to expand his gaming dream. 

    Nitish realized that telco-based gaming was profitable but the potential for gaming was seeing a boom with the present generation. It was during this time that he built the “Friends of Nazara” strategy where they would partner with talented individuals from the gaming industry and create a synergy. This strategy meant that he would invest in their companies (with a major stake) but let the founders run their ventures with the support of Nazara. 

    By using this approach not only would Nitish leverage the expertise and passion for new founders but in return he would offer them strategic guidance and funding. This “House of Brands” model helped Nitish and his team stay involved in multiple ventures while the founders retained their passion and workflow independence. This pivotal shift in strategy in 2015-2016 laid the very foundation that helped him succeed. 

    Nitish Mittersain – Achievement with the first IPO

    With the backing of the late Rakesh Jhunjhunwala (INR 200 crores), Nitish decided to go public in 2021 with Nazara. Jhunjhunwala was impressed with how he had built the company on a sustainable business model and had focused more on profitability and cash flow. Rakesh would not only invest in Nazara but also take a personal interest in it.

    Nazara’s IPO is one of the most subscribed options, that achieved over 175 times oversubscription. But, in spite of such a euphoric experience, the fame and glory of the IPO’s success only lasted for a brief moment. For Nitish, the main question plaguing his mind was – what comes next? So, from the IPO the focus of the entrepreneur shifted from the company to the shareholders and meeting quarterly targets. 

    Post IPO Nazara still saw a boom. Revenues increased from INR 450 crores in 2021 to INR 1100 crores by 2024, with an EBITDA of INR 128 crores. Recently, Nazara raised nearly INR 950 crores with a substantial investment from SBI. 


    India’s Nazara Tech Acquires UK’s Fusebox Games
    Nazara Technologies recently made the announcement that it has successfully closed a cash transaction of INR 230 crore to acquire Fusebox Games, a company based in the United Kingdom.


    Nitish Mittersain – Angel Investor

    Just as other investors helped Nazara rise to its glory, Nitish has also invested in close to 90 companies as an angel investor. Talking about his investment ideas, he added that the market is changing so fast. So interacting with new founders means that not only will they learn from you, but you from them. As per his analysis, Indian startup investments will be one of the highest-returning asset classes in the world in the upcoming 10 years. 

    In the upcoming years, Nitish is looking forward to making more acquisitions.

    Nitish Mittersain – Famous Quotes!

    “(India) is a great place to be, to create wealth for themselves and for everybody here in the country. I’ve been telling a lot of startup founders that in five years, we should convert NSE into India’s Nasdaq”

    “I believe that Indian startup investments will be the highest returning asset class in the world for the next 10 years.”

    FAQ

    Who is the owner of Nazara Technologies?

    The owner of Nazara Technologies is Nitish Mittersain, the founder and managing director.

    Is Nazara debt-free?

    Nazara Technologies is not fully debt-free. It has raised funds through preferential share issues to support its growth plans and financial stability, reflecting some external funding reliance.

    Is Nazara Technologies profitable?

    Yes, Nazara Technologies is profitable. In FY24, its profit rose by 21.8%, driven by growth in e-sports and gaming segments.

  • Let’s Game Now Secures INR 1.4 Crore Investment, Driving Growth in India’s Gaming Industry

    “Educational games represent an effective means for gaining knowledge and are set to shape the future” Santanu Basu, Founder, Let’s Game Now.

    Let’s Game Now is an online gaming portal started by a group of regular gamers who decided to conduct online tournaments for other gamers like them. The portal hosts free and paid regular online tournaments for Valorant (solo and squad), Call of Duty Mobile (Squad), Dota 2 (solo mid and team), and many other games. Let’s Game Now is one of the fastest-growing gaming portals in India. The online gaming industry in India is growing at a breakneck speed, expecting to generate revenue of ₹11,900 crore by the financial year 2023, growing at a CAGR of 22%. Gaming has lately come of age in India, becoming a mainstream sporting event, especially for the young. Once dismissed as unproductive by many, gaming is now slowly being perceived as a full-blown career option. Once you play innovative games, you will crave a better experience with more thrill and fun.

    Let’s Game Now embarked on its venture in 2013 alongside Asia’s longest-running E-sports football tournament, AFGC, which spans across 18 countries. In 2019, they proudly hosted the Virtual Bundesliga Indian Edition and Roland Garros. It was in the same year, 2019, that Let’s Game Now came into existence, driven by the desire to expand their gaming offerings and welcome more passionate gamers to join in their journey. They introduced India’s first AI software integrated with the platform that enables the users to review their own gameplay. The platform enabled the creation of highlight reels to share the best moments with friends and followers and share their match analysis with friends, coaches, or anyone in the world. A player can now review their performance by going through the recording or watching the highlights. Artificial intelligence-based recommendations further improved this offering.


    Evolution of Gaming Industry: History, Present & Future [Case Study]
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    Right now, the Indian gaming ecosystem is not as developed as it should have been. But it’s growing very fast because India has a lot of its own unique set of variables that impact the gaming industry. Virtual reality and AI are making strides today giving new sets of experiences. The whole gaming ecosystem is now being developed and it will soon explode. The gaming industry in India has benefited a lot from growing smartphone penetration and the availability of 4G speeds. But this is only the first step for serious gamers.

    After being established in Industry, Let’s Game Now has forayed into Game-based learning. Game-based learning represents a pioneering and innovative approach that leverages computer games to provide educational benefits through various software applications.

    Santanu Basu, Founder and CEO, Let’s Game Now
    Santanu Basu, Founder and CEO, Let’s Game Now

    “We were already providing game recording and highlights, a novel addition to the industry. We successfully integrated this feature into our educational games. Educational games are an effective means of acquiring new and intricate concepts. With the rise of online learning and smart schools, this facet of online gaming is poised for substantial growth” says Santanu Basu, Founder and CEO of Let’s Game Now.

    Santanu, himself an avid gamer, through his business acumen, is driving innovation in the company. Considering the aspirations of the Company there was a need to have good management oversight and strategic guidance. To fulfil this need, Santanu has built a good team of Industry and Technology experts.

    Learning through games leads to a deeper understanding of the subject matter. It helps learners to process information more effectively and retain it for a longer period. Educational games that encourage collaboration allow students and teams to work together, making them appreciate the values of teamwork and cooperation. Let’s Game Now is on the cusp of expansion, driven by the promising future of educational games.

    While Let’s Game Now spearheads the educational gaming revolution, their journey is enriched by Shuru-Up’s strategic support. Shuru-Up’s digital platform has been instrumental in raising vital funds, fueling the promise of growth within the gaming industry. The company recently secured an investment of approximately INR 1.4 crore (USD 190,000) via Shuru-Up’s digital platform, underlining their confidence in Let’s Game Now’s potential.


    Top 10 Gaming Startups in India in 2023
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  • Top 10 Gaming Startups in India | Best Indian Gaming Companies in 2023

    The digital revolution has fueled the gaming industry of India tremendously, transforming the nation into a bustling hub for game development and innovation. It was further pushed by the startup culture in which the Indian business world itself thrived. By 2019, the number of people who play online games in India crossed 300 million and it is increasing over the years.

    It is expected that by 2025 global gaming market is expected to exceed $256.97 billion. As the internet became cheaper and widely accessible, the number of online gamers increased. A large number of gamers from tier 1 and tier 2 cities were added to it.

    Driven by the exponential growth of internet users, increased smartphone penetration, and the rise of esports, the gaming landscape in India has evolved into an enchanting realm of opportunities for both players and entrepreneurs.

    As the industry continues to gain momentum, a new generation of visionary startups has emerged, reshaping the gaming landscape and captivating the hearts of millions of gamers across the nation. From mobile gaming sensations to cutting-edge virtual reality experiences, these gaming startups have demonstrated their mettle in the highly competitive arena, setting new benchmarks for creativity, technology, and user engagement.

    In this blog, we’ll delve into the captivating narratives of trailblazers who dared to dream big and turned their passion for gaming into thriving ventures. So buckle up, and let’s dive into the exhilarating world of the top gaming startups in India!

    Top Gaming Startups in India

    1. Dream11
    2. Nazara Technologies
    3. Paytm First Games
    4. Games2Win
    5. Moonfrog Labs
    6. 99 Games
    7. Octro
    8. JetSynthesys
    9. Hashcube
    10. Mech Mocha

    Revenue Earnings by Indian Gaming Companies

    Dream11

    Website www.dream11.com
    Headquarters Mumbai, Maharashtra
    Founders Harsh Jain, Bhavit Sheth
    Founded 2008

    Dream 11 - Top gaming startups in India
    Dream 11 – Top gaming startups in India

    Established in 2008, Dream11 stands as one of top gaming startups in India, revolutionizing the gaming landscape by introducing sports enthusiasts to a thrilling world of fantasy sports. Catering to a wide array of sports, including cricket, kabaddi, football, basketball, and hockey, the platform has garnered immense popularity among fans looking to immerse themselves in their favorite games.

    Dream11 achieved an extraordinary milestone in 2019 by becoming the first gaming startup to attain unicorn status. In a monumental move, Dream11 secured the coveted title sponsorship for the prestigious Indian Premier League (IPL) 2020 in August 2020. Since its inception, this gaming giant has set unprecedented milestones, establishing itself as the pinnacle of success and influence in India’s gaming landscape.


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    Nazara Technologies

    Website www.nazara.com
    Headquarters Mumbai, Maharashtra
    Founders Nitish Mittersain
    Founded 1999

    Nazara Technologies - Indian gaming company
    Nazara Technologies – Indian gaming company

    Founded in 2000, Nazara Technologies has emerged as a leading force in India’s gaming industry, making significant strides in transforming the gaming landscape across the nation. With an unwavering commitment to innovation and a deep understanding of the Indian gaming market, Nazara has captivated the hearts of millions, redefining how players experience and engage with digital entertainment.

    It is boasting diverse segments such as subscription, freemium, e-sports, and skill-based gaming. With a global reach spanning over 64 countries, the company has been on a steady trajectory of growth, continuously expanding its influence and services worldwide. Over the years, the company has successfully acquired several prominent entities like NODWIN Gaming and Sportskeeda, solidifying its position as a key player in the gaming ecosystem and broadening its offerings to cater to a vast array of gaming enthusiasts. Today, Nazara Technologies stands tall with an impressive user base of over 100 million, a testament to the immersive and engaging gaming experiences it delivers to players worldwide.


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    Paytm First Games

    Website www.firstgames.in
    Headquarters Noida, Uttar Pradesh
    Founders Vijay Shekhar Sharma
    Founded 2018

    Paytm First Games - Top gaming company in India
    Paytm First Games – Top gaming startups in India

    Paytm First Games, a dynamic venture by Paytm, one of India’s leading digital payment platforms, has taken the nation by storm with its captivating and rewarding gaming experience. Launched as a part of Paytm’s ecosystem, this innovative platform brings together entertainment and gaming, offering players an opportunity to indulge in a diverse array of games while earning exciting rewards.

    Since its inception, Paytm First Games has emerged as a prominent player in India’s gaming industry, catering to an extensive user base with a wide variety of gaming options. From casual games to esports tournaments, the platform offers something for every gaming enthusiast, making it an all-encompassing destination for players of all ages and interests.

    It caters to a wide variety of games and has over 45 million players on board. From their launch in 2018, today they have reached their zenith as e-gaming witnesses its boom in the industry.


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    Games2Win

    Website www.games2winmedia.com
    Headquarters Mumbai, Maharashtra
    Founders Alok Kejriwal and Mahesh Khambadkone
    Founded 2005

    Games2Win - Top gaming platform in India
    Games2Win – Top gaming startups in India

    Since its inception, Games2Win has remained at the forefront of India’s gaming revolution, captivating players worldwide with its innovative and engaging offerings. Established in 2005 by Alok Kejriwal and Mahesh Khambadkone, this dynamic gaming company has become synonymous with top-notch gaming experiences, entertaining millions across the globe. From casual and arcade-style games to simulation and sports titles, the platform caters to a broad spectrum of gaming enthusiasts, ensuring there’s something for everyone.

    They offer ads and social networks for games apart from being a traditional gaming platform. They have over 15 million users every month. Their games are available across Google, Apple, Microsoft and Amazon.


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    Moonfrog Labs

    Website www.moonfroglabs.com
    Headquarters Bangalore, Karnataka
    Founders Tanay Tayal, Kumar Puspesh, and Ankit Jain
    Founded 2013

    Moonfrog Labs - online gaming startups in India
    Moonfrog Labs – Top gaming startups in India

    Moonfrog Labs, an online gaming startup, came into being through the collective efforts of a close-knit group of friends who were once colleagues back in 2013. Their passion and perseverance fueled the creation of a card-based game called “Teen Patti Gold,” which garnered instant acclaim, amassing an impressive 20 million downloads right from its inception.

    Building upon this early success, Moonfrog Labs continued to push the boundaries of gaming innovation. Introducing a game centered around the beloved Bollywood actress Alia Bhatt, they marked India’s first-ever narrative adventure gaming experience.

    They further expanded their creative repertoire, introducing India’s first war strategy game, inspired by the blockbuster movie “Baahubali.” This strategic masterpiece took players on a thrilling journey through epic battles and commanding armies, allowing them to relive the grandeur of the beloved film. With each new venture, Moonfrog Labs solidified its reputation as an innovative and trendsetting force within the gaming industry.


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    99 Games

    Website www.99games.in
    Headquarters Udupi, Karnataka
    Founders Rohith Bhat
    Founded 2006

    99 Games - Top gaming startups in India
    99 Games – Top gaming startups in India

    99 Games is a Udupi-based game company that was launched in 2008 by Rohit Bhat. Their first game Wordsworth became a hit with more than 1 million downloads among Apple users. From developing casual games for iOS, today they have expanded to Windows and Android.

    In 2013, they came across a great opportunity to develop a game based on a Bollywood movie – Dhoom 3.  The success it garnered opened numerous opportunities for 99Games. They subsequently developed 20 more such games. Two of them were based on movies like Fan and Sultan.

    Octro

    Website www.octro.com
    Headquarters New Delhi
    Founders Saurabh Agarwal
    Founded 2006

    Octro - gaming startups in India
    Octro – Top gaming startups in India

    Octro has emerged as a trailblazing force in India’s gaming industry, captivating players with its innovative and immersive gaming experiences. The mastermind behind the famous games Indian Rummy and Tambola House was launched in the year 2006. They introduced the concept of productivity along with gaming in India. Their games are available in various forms and are tailor-made to fit both mobile phones and tablets. Hailing from Delhi, this gaming company’s innovative approach caught the attention of industry giants, and in 2014, they secured an impressive $15 million in funding from Sequoia Capital.


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    JetSynthesys

    Website www.jetsynthesys.com
    Headquarters Pune, Maharashtra
    Founders Rajan Navani
    Founded 2014

    JetSynthesys - Top game development company in India
    JetSynthesys – Top gaming startups in India

    Established in 2014 by Rajan Navani, JetSynthesys is a prominent game development company, operating under the umbrella of the esteemed Jet Line Group. With a diversified presence in fields like fintech and digital media, the Jet Line Group has earned a reputable brand status across various industries.

    JetSynthesys is hailed as a pioneer in the realm of celebrity-based gaming experiences, where they have left an indelible mark. Among their remarkable portfolio, standouts include games like “Sachin Saga Cricket Champions,” “Being Salman,” and “Bajrangi Bhaijaan.” These celebrity-inspired titles have successfully captivated players, offering an immersive and unique gaming journey.

    The company has ventured into newer avenues of gaming, including the realm of virtual reality (VR) games. Demonstrating their pioneering spirit, they have already unveiled the VR version of their acclaimed “Sachin Saga Cricket Champions” game, further enriching the gaming experience for players.


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    Hashcube

    Website www.hashcube.com
    Headquarters Bangalore, Karnataka
    Founders Ramprasad Rajendran and Deepan Chakravarthy
    Founded 2008

    Hashcube - Top gaming company in India
    Hashcube – Top gaming startups in India

    From being a simple website that lets users play sudoku online, Hashcube has developed into one of the top gaming startups in India. Co-founded by Deepan Chakravarthy and Ramprasad Rajendra in 2008, the company’s journey has been nothing short of remarkable.

    Today, Hashcube boasts an impressive range of games, accessible through the iOS App Store, Google Play Store, or Facebook, catering to a diverse audience. Among their standout creations are engaging titles such as “Sudoku Quest,” “Gummy Pop,” and “DotGame.” However, it is their “Sudoku Quest” that has garnered widespread acclaim, resonating with over 2 million players, making it one of the most popular game sensations to emerge from India.


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    Mech Mocha

    Website www.mechmocha.com
    Headquarters Bangalore, Karnataka
    Founders Arpita Kapoor and Mohit Rangaraju
    Founded 2015

    Mech Mocha - Top gaming startups in India
    Mech Mocha – Top gaming startups in India

    Mech Mocha was founded by Arpita Kapoor and Mohit Rangaraju in 2015. Their aim was to make gaming accessible and comprehensible in tier 2 and tier 3 cities.

    They have a variety of games like Ludo, carrom, cricket and knife rain to their credit. They have created a vernacular gaming platform for their users. Their mobile app is called Hello Play. Their growth has been so commendable that they have attracted investors like Accel, Blume Ventures, Shuwei Capital etc. The Indian Gaming startup was acquired by Flipkart in 2020.

    Other Indian Gaming Startups

    Some other gaming startups in India are:

    • PlaySimple Games
    • Rolocule
    • Zapak
    • Deftouch
    • Gameberry Labs

    Conclusion

    As we conclude our exploration of the top gaming startups in India, one thing becomes abundantly clear – the gaming industry in the country is thriving, and its potential knows no bounds. These visionary startups have harnessed the power of technology, creativity, and passion to craft exceptional gaming experiences that have resonated with players worldwide. Embrace the gaming revolution, and let the joy and excitement of these top gaming startups take you on a thrilling journey like never before!

    FAQs

    How many gaming companies are there in India?

    According to Ambitionbox, there are over 333 gaming companies in India.

    Which are the top Gaming Startups in India?

    Top Gaming startups in India are:

    • Dream 11
    • Nazara Technologies
    • Paytm First Games
    • Games2Win
    • Moonfrog Labs
    • 99 Games
    • Octro
    • JetSynthesys
    • Hashcube
    • Mech Mocha

    How are gaming startups contributing to India’s gaming industry?

    Gaming startups in India are playing a crucial role in shaping the gaming landscape by introducing unique and culturally relevant gaming experiences. They are fueling innovation, creating employment opportunities, and establishing India as a significant player in the global gaming market.

    Which is the leading Game app development company in India?

    Hyperlink InfoSystem is a leading game app development company in India.

    Which gaming startup in India has achieved unicorn status?

    Dream11 is one of the gaming startups in India that achieved unicorn status in 2019.

    What are the best game developer company in the world?

    Some of the best game developer companies in the world are:

    • Nintendo
    • Ubisoft
    • Sony Interactive Entertainment
    • Activision Blizzard
    • Epic Games

    How do gaming startups monetize their games?

    Gaming startups typically employ various monetization models, including in-app purchases, advertisements, subscriptions, and virtual currency systems. These strategies enable them to generate revenue while offering players free or freemium gaming experiences.

    What is the future of the gaming industry in India?

    The future for gaming startups in India is promising, with continued growth driven by technology adoption, an expanding user base, and the rise of esports. These startups are poised to explore new genres, embrace emerging technologies, and make India a significant player in the global gaming industry.

  • Amit Kushwaha, Head of Brand Strategy, Discusses RummyCulture’s Commitment to Enhancing User Experiences

    In recent years, the gaming industry has seen an amazing rise in popularity, with online games becoming more and more popular among users of all ages. Making a contribution to the gaming industry, RummyCulture is a popular online platform that offers rummy games and tournaments to players in India. With a focus on providing a safe and enjoyable gaming experience, RummyCulture has now become one of the most loved online gaming platforms in the country.

    We at StartupTalky interviewed Amit Kushwaha, Head of Brand Strategy, RummyCulture (from the house of Gameskraft), to learn more about the company’s journey, challenges, and strategies. In our interview, Amit shared his insights into the rapidly-evolving gaming industry in India, how RummyCulture has contributed to industry firsts and the company’s commitment to enhancing customer experiences.

    Let us now look at Amit’s responses to see what we can learn from our conversation.

    StartupTalky: What does RummyCulture do? What was the motivation/vision with which you started?

    Amit: RummyCulture is one of India’s leading skill-based online Rummy platforms. Since its launch in 2017, our aim has been to give every player a premium and hassle-free rummy-playing experience across our website, android, and iOS app. Our games are designed in a manner that anybody can play without facing any difficulties. We operate Rummy in multiple variants like Pool, Points, Deals, and multiple tournaments.

    The key motivation with which we started, was to provide the best user experience to Rummy players. While there were several other platforms offering the chance to play rummy, we saw a unique opportunity to enhance user experiences in myriad ways such as introducing instant cash withdrawal, multiple variants, and a lot of features to boost user trust including the likes of round-the-clock customer support. We provide 24×7 support to not only VIP or high-value players but to all users. With such meaningful enhancements, we wanted to change the gaming landscape for online Rummy players in India.

    StartupTalky: What is/are the USP/s of your products?

    Amit: Our biggest focus area has been to provide the best user experience to our players whether it’s in the form of game play, adding cash, its withdrawal, or being one of the most trusted platforms in this space.

    A few features which really help us stand apart are:

    • 24×7 customer support in 6 languages to all users.
    • A ‘History’ feature where users can view the details of their previous 5 games to learn from them.
    • 3P (Player Protection Protocol) – This ensures that each game played on the platform is safe and secure.
    • RNG & No Bots certification from iTech labs.
    • We are one of India’s only ISO-certified platforms.
    • We have the Guinness World Record for organizing the World’s biggest online Rummy tournament. This is a testament to our technological prowess and capabilities in delivering unique customer experiences.

    StartupTalky: How has the online gaming industry changed in recent years, and how has RummyCulture adapted to these changes?

    Amit: Online gaming has been a rapidly evolving industry in the last few years and we are immensely proud of being at the forefront of that change. Low internet costs combined with affordable high-specification phones with increasing technological capabilities have really helped gaming players penetrate the Indian market. This has also allowed Indian gamers to be exposed to global games which have accordingly shaped their thoughts, references, and outlook on gaming.

    RummyCulture has had a front-row seat in this journey and contributed significantly to several industry firsts. We are amongst the first platforms to offer the instant withdrawal of winnings, providing customer support to players across the board, and hosting game play which also works on lower network bandwidth.

    As an organization, we keep our ears very close to customer feedback and continue working towards enhancing their experiences on the platform.

    Amit: As we said, we keep our ears very close to our customers. Regular customer interactions help us to consistently evolve in line with customer requirements. Features like ‘History’, where players get to study their last 5 games, and ‘Know Your Competitor’ where players can see the profile details of their competitors on the table, were developed post discussions with our players. We also keep a close tab on how the industry is shaping up, not just in India, but at a global level.

    As a mantra, we truly believe that we need to be a step ahead of the user need curve to successfully provide them with best-in-class experiences.

    StartupTalky: What key metrics do you track to check the company’s growth and performance?

    Amit: We are a highly numbers-oriented organization. A few key matrices which are sacrosanct for us include the Traffic on our website, Daily Active users, the Cost at which we acquire users, the Retention Rate of users, and Game play per user, to name a few. There are several other metrics that we thoroughly study, but the ones listed above are non-negotiable for us.

    StartupTalky: What were the most significant challenges your company faced in the past year and how did you overcome them?

    Amit: The biggest challenge that the entire industry faced at large, is that of the trust deficit amongst the general public. In order to combat misconceptions and tackle this challenge, we have focused on our trust-building features such as the ISO certification, RNG, and No bot certification across our communication efforts.

    Along with this, we have also focused on several brand-building measures such as partnering with some of the biggest sporting names like Suresh Raina, Abhinav Bindra, and Harbhajan Singh, as our ambassadors. These partnerships have come as part of our larger “Culture of Champions” campaign. This year, we also collaborated with the Vijay Deverekonda starrer movie Liger as part of our brand-building exercise.

    We have seen tremendous positive rub-offs from these activities on our UnAided awareness and our ranking on trust features in the brand track. A look at these results boosts our confidence that we’re on the right track when it comes to choosing and investing in our trust-building measures.

    StartupTalky: What are the different strategies you use for marketing? Tell us about any growth hack which you pulled off.

    Amit: Given the segment that we operate in, growth is significantly dependent on how much trust players have in one’s platform. We firmly believe that the biggest trust factor comes from the product itself, and not just marketing campaigns. That being said, with our strong product, we use various kinds of marketing channels like Facebook, YouTube, and Google ads alongside other tactics such as influencer marketing, movie tie-ups, celeb tie-ups, and playable ads, to name a few.

    We don’t really believe in hacks and instead rely entirely on the power of numbers. Our experience shows that referrals have produced very good results not just in terms of the number of users, but also in the quality of users. Good word-of-mouth from players who have played with us is the best form of marketing that we can ask for. We have thus done a lot of work like personalized messaging and personalized offers for players in order to enhance referrals. As a segment, this has seen a lot of traction and growth.

    StartupTalky: What are the important tools and software you use to run your business smoothly?

    Amit: Today’s business is indeed dependent on a lot of tools and software and we are not immune to those. In addition to in-house technology, we also use a lot of third-party tools for data enhancement, insights, as well as for player communication.

    StartupTalky: What opportunities do you see for future growth in the gaming industry in India and the world? What kind of difference in market behavior have you seen within states in India?

    Amit: As per the ‘India Gaming Report FY 2022’ released by Lumikai, India’s gaming market, which stood at $2.6 billion in 2022, is expected to grow at a
    Compound Annual Growth Rate (CAGR) of 27 percent to reach $8.6 billion by 2027. Additionally, for RMG (real money games), future growth is projected to be at a 34% CAGR.

    So looking at broad numbers, the gaming industry is really poised to continue being one of India’s sunshine sectors. We are optimistic about the industry’s growth and believe that the Indian gaming sector has the potential to surpass these numbers as well.

    In terms of state-level variations, one key trend is that consumers in some of the southern states are more receptive to skilled online card-based games like Rummy as compared to the rest of India, and Fantasy sports have penetrated across the nation.

    With the increasing penetration of mobile internet and high-end smartphones, this will increase at a faster growth rate.

    StartupTalky: What lessons did your team learn in the past year and how will these inform your future plans and strategies?

    Amit: A key learning which we’ve had in previous years and will continue to be relevant for us, is that of paramount focus on player experience. This may sound very cliche but the fact remains that the better our focus is on game play and enhancing overall user experiences, the more we get back in terms of not just higher player retention, but also positive word-of-mouth which in turn helps us acquire new users as well.

    Another key learning for us has been to keep a very keen eye on customer acquisition costs. We try to ensure that we do not go beyond a certain value for customer acquisition, which really helps us remain financially sound.

  • Nintendo’s Marketing Strategies: Playing to Win

    Nintendo is one of the biggest names in the gaming industry, with a long and storied history of producing innovative and engaging games that capture the hearts and minds of players young and old. From its iconic characters like Mario and Zelda to its consoles from the classic GameBoy to the revolutionary Switch, Nintendo has consistently demonstrated its ability to stay at the forefront of the gaming industry through a combination of effective marketing strategies and a commitment to innovation.

    Nintendo, the legendary video game company, knows how to market its products with style and panache. From catchy jingles to memorable characters, Nintendo has managed to create a brand that is instantly recognizable to gamers of all ages. Their marketing strategies have been instrumental in their success, allowing them to build a strong brand, differentiate their products, and create a loyal fan base.

    One of the key elements of Nintendo’s marketing strategy is its focus on building a strong brand. From their ever-lasting characters to their recognizable logo, they’ve created a brand identity that resonates with fans and makes their products instantly recognizable.

    Another important aspect of Nintendo’s marketing strategy is its emphasis on innovation. From their early days with the Nintendo Entertainment System to their latest console, the Switch, they’ve consistently pushed the boundaries of what’s possible in gaming. This focus on innovation has allowed them to stay ahead of the curve and appeal to a wider audience.

    So, Nintendo has created a cult following that eagerly anticipates new product launches. Through clever social media marketing and digital campaigns, Nintendo has been able to reach a wider audience, making them one of the most successful video game companies in the world.

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    Nintendo – Target Audience
    Nintendo – Marketing Mix
    Nintendo – Marketing Strategies

    Nintendo – Target Audience

    Nintendo’s target audience is children and young adults, with a focus on ages 6-14. The company’s iconic franchises such as Mario, Pokemon, and The Legend of Zelda are specifically designed to appeal to this age group. These games are easy to learn, feature colorful and engaging visuals, and have simple but addictive gameplay mechanics. They also often focus on cooperative gameplay, encouraging kids to play together with friends and family.

    Nintendo's Mario
    Nintendo’s Mario

    Nintendo’s target audience has expanded beyond kids and young adults. With the success of the Nintendo Switch console, the company has gained popularity with an older demographic. The Switch’s portability and accessibility have made it a favorite among commuters and adults looking for a quick gaming fix. Nintendo has also released games such as Animal Crossing: New Horizons, which have been a hit with a wide audience of all ages. This is due to their calming and relaxing gameplay.

    Nintendo - Animal Crossing: New Horizons
    Nintendo – Animal Crossing: New Horizons

    One of Nintendo’s successes is its dedication to family-friendly games. Parents feel comfortable letting their children play Nintendo games because they know they are not exposed to violent or inappropriate content. As well as positive themes and messages, Nintendo’s games often emphasize teamwork, friendship, and perseverance.

    Nintendo – Marketing Mix

    Nintendo, a leading video game company, has captured gamers’ attention worldwide. The company has accomplished this by utilizing an effective marketing mix, also known as the 4Ps of marketing. The 4Ps of marketing are Product, Price, Place, and Promotion. Let’s look at how Nintendo employs the 4Ps in its marketing strategy.

    Product

    Nintendo’s products are innovative and distinct, targeting a wide range of consumers. The company offers a variety of gaming consoles, such as the Nintendo Switch, Nintendo 3DS, and the Game Boy. Nintendo’s products are designed to provide a fun and engaging experience for players of all ages.

    Nintendo Switch
    Nintendo Switch

    Price

    Nintendo’s pricing strategy focuses on affordability, making products accessible to a broad range of consumers. Nintendo aims to offer competitive pricing while delivering high-quality products. The company also offers bundle deals, discounts, and promotions to attract consumers.

    Place

    Nintendo’s products are available in various retail stores, online marketplaces, and official Nintendo stores. The company has a strong distribution network, ensuring its products are available worldwide. Nintendo offers digital downloads of its games, providing convenient access to its products.

    Promotion

    Nintendo uses a variety of promotional tactics, such as advertising, social media, and sponsorships, to promote its products. The company leverages its brand identity and recognizable characters, such as Mario and Zelda, to create interest in its products. Nintendo also hosts events and gaming competitions to engage with its audience.

    Nintendo – Marketing Strategies

    We’ll take a closer look at some of the key marketing strategies that Nintendo has employed over the years, and explore how you can apply them to your business.

    Focus on Fun

    One of the hallmarks of Nintendo’s success has been its ability to create games that are just plain fun. Whether it’s the colorful and whimsical world of Super Mario or the epic adventure of The Legend of Zelda, Nintendo has always understood that people play games to have fun. By prioritizing fun above all else, Nintendo has created games that appeal to a broad range of players, from casual gamers to hardcore enthusiasts.

    The Legend of Zelda: Tears of the Kingdom – Official Trailer #2

    Embrace Nostalgia

    Another key strategy that Nintendo has employed to great effect is the use of nostalgia. By tapping into the fond memories that many gamers have of playing classic Nintendo games in their youth, the company has created a sense of emotional resonance that has helped fuel the success of their newer games and consoles.

    Innovate

    One of the key reasons that Nintendo has been able to stay at the forefront of the gaming industry for so long is its commitment to innovation. Whether it’s through the development of new game mechanics or the creation of new hardware like the Nintendo Switch, Nintendo has consistently pushed the boundaries of what is possible in gaming.

    Build a Strong Brand

    Another key component of Nintendo’s success has been its ability to build a strong and recognizable brand. From the constantly evolving yet unmistakable logo, characters, and franchises, Nintendo has created a brand identity that is very well-known and highly respected.

    The 21 Best Nintendo Switch Online Multiplayer Games

    Leverage Social Media

    One of the most important marketing strategies that Nintendo has employed in recent years is the use of social media. By leveraging platforms like Twitter, Instagram, and YouTube, Nintendo has been able to connect with fans and build a strong community around its brand.

    At the heart of Nintendo’s success is its ability to create a sense of community around its brand. Whether it’s through online forums, social media, or in-person events, Nintendo has fostered a community of fans that are passionate about their products and engaged with their brand.

    Focus on Accessibility

    One of Nintendo’s defining characteristics is its focus on accessibility. The company’s games are designed to be enjoyed by players of all ages and skill levels, making them a hit with families and casual gamers. Nintendo’s consoles are often more affordable than those of its competitors, making them accessible to a wider range of consumers.

    Invest in Quality

    Investing in quality is crucial for success. Nintendo has consistently demonstrated its commitment to producing high-quality games and consoles that last generations, which has earned them a reputation for excellence. By investing in quality, Nintendo has been able to create loyal fans and attract new customers who appreciate its attention to detail.

    Nintendo’s marketing strategies are as legendary as their games! From catchy jingles to iconic characters, Nintendo has managed to create a brand that is instantly recognizable and appeals to gamers of all ages. This is done by creating innovative, family-friendly games and consoles that appeal to a broad audience.

    We hope these strategies have inspired you to take your business to the next level. We are excited to see your business grow and succeed.

    FAQs

    What is the target audience of Nintendo?

    Nintendo’s target audience is children and young adults, with a focus on ages 6-14. They also often focus on cooperative gameplay, encouraging kids to play together with friends and family.

    What are a few notable marketing strategies of Nintendo?

    A few marketing strategies of Nintendo are as follows:

    • Focus on Fun
    • Embrace Nostalgia
    • Innovate
    • Build a Strong Brand
    • Leverage Social Media
    • Focus on Accessibility
    • Invest in Quality
  • SportCo Success Story – A Sports Fans Community that Rewards for the Passion for Sport!

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by SportCo.

    Sports can be considered nothing less than therapy. While playing a sport keeps you physically healthy and mentally alert, even watching the sports you love can help you beat stress and depression, thereby giving you the thrill you need in life. As per studies, being a sports fan can be great for your emotional, psychological, and social health. But this is not all, now being a sports fan can help you make money as well, and SportCo is the startup that helps you do so.

    SportCo is a unique online platform with over 500K sports fans where you can create sports-related content, make predictions related to matches, participate in contests, and in turn get money, merchandise, and more. We interviewed SportCo founder Anuj Sharma to understand more about this interesting startup for sports lovers.

    SportCo – Company Highlights

    Startup Name SportCo
    Headquarters Strovolos, Nicosia, Cyprus
    Founder Anuj Sharma
    Sector Sports Tech
    Founded 2018
    Parent Organization FutureTech Sports Corp Ltd.
    Website www.sportco.io

    About SportCo
    SportCo – Industry Details
    SportCo – Founders and Team
    The Idea Behind Starting SportCo
    SportCo – Mission and Vision
    SportCo – Name & Logo
    SportCo – Revenue Model
    SportCo – Funding and Investors
    SportCo – Marketing Strategy
    SportCo – Challenges
    SportCo – Advisors & Mentors
    SportCo – Awards & Recognitions
    SportCo – Growth
    SportCo – Future Plans


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    About SportCo

    SportCo is a platform that lets sports fans get more engaged in the sports of their interest rather than just being passive viewers. SportsCo allows sports lovers to contribute sports-related content in the form of articles, images, or videos on the platform, and earn SportCo coins against it. SportCo gives its users the opportunity of writing articles, playing games, earning SportCo tokens, which they can further withdraw to their wallets, and eventually redeem the tokens for merchandise.

    SportCo coin is a Blockchain-based currency, that users can use for buying merchandise, memorabilia, game tickets, purchasing apps, and more. These coins can also be redeemed for participating in virtual contests like sports-related quizzes, face merge games, and predictions on matches. On winning these contests, users are entitled to win more SportCo coins. Thus, SportCo believes in rewarding the users for their love and passion for sports!

    “At SportCo, we aim to redefine the engagement of Sports fans worldwide by rewarding their contributions. Rewarding the Sports fans is the cornerstone of our vision. We believe that blockchain will disrupt the Sport industry by introducing a transparent reward system and help in building coherent & decentralized Sport fan communities. With several years of experience and more than 500,000 fans on our existing platforms SportCo aims to be the catalyst of this change by focusing & expanding its product range and seamless integration of technology within Sport communities. This will be possible by Blockchain enabled Sportco coin. The decentralized peer to peer community will also store historic data bases and fan contribution records on the basis of which transparent reward mechanism will be rolled out.” SportCo co-founder Anuj Sharma quotes about the startup’s vision.

    Some of the main activities that SportCo allows the users to do are:

    SportCo Sports Fantasy – It also allows the users to play fantasy sports games that are captain and player-centric.

    SportCo Quiz and Trivia – It helps the users play sports quiz and games, exhibit their knowledge and win titles, thereby becoming a winner.

    SportCo Predictor – SportCo lets users predict sports events both on and off the court and helps them win prizes.

    SportCo Swarm Community – The company also helps the users predict about the sports matches, teams, players, and their lifestyles.  

    SportCo Stat Analytics – SportCo allows users to follow and share analytics and their impacts.  

    Among the technologies that SportCo uses are the Blockchain network, AI in sports data, and well and app layers to operate the business successfully.

    SportCo uses blockchain to reward users for their passion for sport

    SportCo – Industry Details

    One of six people on this planet has a common passion for sports. As such SportCo’s target market includes more than a billion sports fans. Among this sports population, several people have an affinity for multiple sports and events. Also, Sports fans create several markets. These markets consist of competitive Sports tournaments across the world, games, merchandising, media and of course lifestyle sports.

    The total value of sports and related commercial activities including online games is currently over $200 billion. And growing, it is growing at a pace faster than the fastest GDP growth of any country!

    “The consumption of sports has changed in the last twenty years and will continue to change in the next twenty. Leaps in technology enable us today to experience sports at a far more personalized & convenient manner. And this is just the beginning” Anuj quotes speaking about the sports industry.


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    SportCo – Founders and Team

    SportCo Founders – Anuj Sharma, Phiroze Mogrelia and Michael Serres (From L to R)

    Anuj Sharma

    Anuj Sharma is the Founder & CEO of SportCo. Anuj Sharma is a business graduate from IIM Ahmedabad with over 25 years of experience across sports media, financial services, and technology industries. As an entrepreneur, he has brought the 3 components together to envision the SportCo ecosystem using token economy based on blockchain technology. Anuj was previously Principal Consultant & Head of Retail and CPG Domain at Infosys.

    Phiroze Mogrelia

    Phiroze Mogrelia is known as COO and Senior Advisor at SportCo. He now advises Sportco on how to strategically grow its international footprint. Mogrelia received his Master of Science degree from the University of Nicosia in Digital Currency, which helped him expand his knowledge of the technical underpinnings of digital currency. Phiroze served as the Global Head of Lending and Liquidity Solutions, Products and Solutions, and Private Banking International at ABN AMRO Bank before he joined to build SportCo.

    Michael Serres

    Michael Serres is known as the CTO and the Head of Market Analytics at SportCo. Michael has a joint BSc degree in Maths and Computer Science, which he completed from the University of East Anglia in the United Kingdom. Serres is fluent in English, French, Spanish, and Italian. He is the Co-founder at Blockleo Bitfolios, which is a news, insights, and exchange platform for cryptocurrencies, and before that, Serres was the Head of Digital for Asia Pacific at Manulife and at BlackRock, often refered to as the world’s largest asset manager.  

    Having a collective business experience of over 200+ years, the SportCo team has the drive, experience, and what it takes to bring an idea to life and make a business successful. Core members of the team are –

    The Idea Behind Starting SportCo

    For many, watching their favorite teams play is not just mere entertainment. Sports fans are very passionately and emotionally engaged while watching a match. Anuj felt that while people are so deeply connected to the sports they love, their engagement with the sport is limited to being just passive viewers.

    Through SportCo, Anuj wants to make the sports fans feel more engaged with the sports they love by creating and sharing content related to it, playing quizzes and contests on their favorite posts and getting rewarded in the process.

    The SportCo team identified the following problems-

    • The vast majority of sports fans are not rewarded for their online contributions.
    • No single platform to fulfill the online sporting needs of Sports fans.
    • Lack of a global peer-to-peer currency in Sports.
    • Sports fans, today, do not have technology-enabled tools to enhance their engagement. They are fully dependent on external media in this regard.

    SportCo intends to solve the above-said problems with the following solutions

    • Providing multiple ways for all Sports fans who contribute in content creation, knowledge sharing and building of communities to be rewarded on our platform.
    • A multi-layered platform that will holistically capture the journey and fulfill the needs of the sports fan.
    • SportCo coin aims to be the preferred currency of choice across the global sports world.
    • SportCo uses blockchain to decentralize and provide specific tools for analytic overlays, gaming, and online media experience.

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    SportCo – Mission and Vision

    The mission of SportCo is to “help initial coin offerings and token sales brands achieve their desired capital funding and expand their coin and token value.”

    In the name, SportCo “Co” stands for coin, community, communication, and contest. The logo signifies a combination of a baseball and a gold coin, where gold represents value and the ball represents sports.

    SportCo Logo

    SportCo – Revenue Model

    SportCo’s sources of revenue include –

    • Revenue is generated when users buy SportCo Coins
    • Membership fee of SportCo Club
    • Merchandise for the fans with leading brands; with handling fees for SportCo
    • Customized content for sports institutions
    • Ad network for brands that wish to engage with the SportCo community
    • Tie-up with leading sports leagues for their merchandising, ticketing for premium events
    • The fee paid by the users for participating in SportCo’s own Tournaments and contests
    • Revenue earned from registration and trade of memorabilia

    SportCo – Funding and Investors

    SportCo has raised an angel round of funding worth $400K.

    Date Stage Amout Investors
    Mid 2018 Angel Round 400,000 USD Undisclosed


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    SportCo – Marketing Strategy

    Being in the sports sector, utilizing online communities has been one of the go-to marketing strategies for SportCo team. The team worked hard to promote the SportCo brand in Facebook groups around different teams, sports, leagues etc. Furthermore, they also worked with the contributors, who provide content on the platform and their network to expand their personal reach and bring users on to our platform.

    SportCo – Challenges

    Acquisition of initial writers was the most challenging part, which the SportCo team overcame with the help of brilliant marketers who designed great strategies that attracted users.

    SportCo – Advisors & Mentors

    SportCo’s advisors include –

    • Football player and coach Bryan Roy – Bryan picked up 32 international caps for the Netherlands national football team and played in numerous championship games, also believes in the vision of SportCo and will help SportCo spread its vision.
    • Tim De Leede of KNCB Cricket Halden – Tim de Leede is a former Dutch cricketer, who had a long One Day International career of 11 years for the Dutch national team. A right-handed all-rounder, he played for the Netherlands at 1996, 2003, and 2007 World Cups. After his retirement in 2007 he started a coaching career and in 2015 was appointed as the head coach of the France national cricket team. Tim de Leede is recorded in KNCB (Netherlands Cricket Association) Hall of Fame.
    • Tennis Player and Coach Juan Carlos Báguena is a tennis coach and former professional tennis player from Spain. He has played to a high professional level, acquiring ATP rankings of 190 in singles and 100 in doubles. He has won several ATP tour events in doubles and a singles ATP tour event in Madrid.

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    SportCo – Awards & Recognitions

    SportCo was listed among the Top 10 sports startup that uses blockchain technology, by Disruptor Daily.

    SportCo – Growth

    SportCo is built around a unique concept and has received positive responses from users. Initially, SportCo was launched in Europe over all the digital platforms- and then gradually shifted to Asia and Africa. There are already more than 500,000 sports fans on the platform.

    SportCo – Future Plans

    Sports market will continue to grow in double digits for the next few decades thereby adding millions of sports fans. With platforms like SportCo future sport fans will have more ways to engage with their favorite sport. SportCo is moving towards being a platform that will connect Sports institutions, Sport clubs, Sports professionals, and Sports fans and thus create a huge community of sports lovers

    “The last 4 years were crucial  to understand fan centricity behaviors, needs, revenue inflection points and building a network with Sporting institutions. We will continue on our path to improve fan engagement with technology. The race is on and we are in this race to win!” Anuj Shrama quotes speaking about the startups journey and future plans.

    FAQs

    What is SportCo?

    SportCo is a unique online platform with over 500K sports fans where you can create sports-related content, make predictions related to matches, participate in contests, and in turn get money, merchandise, and more.

    Who is the Founder of SportCo?

    Anuj Sharma is the Founder & CEO of SportCo.

    How much Funding has SportCo raised?

    SportCo has raised an angel round of funding worth 400,000 USD in 2018.

    When was SportCo founded?

    SportCo was founded in 2018.

    What is SportCo Coin?

    SportCo coin is a Blockchain-based currency, that users can use for buying merchandise, memorabilia, games tickets, purchasing apps, and more. These coins can also be redeemed for participating in virtual contests like sports-related quizzes, face merge games, and predictions on matches.

  • Why Did Google Stadia Fail to Impress Gamers?

    If you are someone who loves gaming, Google’s Stadia is perfect for your games and entertainment purposes. Launched in November 2019, Stadia make your favourite games instantly accessible no matter where you are.

    It’s apparent that Stadia’s technology has been proven and works at scale, as evidenced by the recent successful launch of Cyberpunk 2077 on Stadia, gameplay on all types of platforms, including iOS, extending our slate of YouTube integrations, and our global expansions.

    It was an attempt by Google to join the video games and entertainment industry by creating this platform. Unlike Nintendo, Sony, and Microsoft, Google’s focus was on cloud-based streaming, which means that instead of purchasing real gear like the PlayStation 5 or Xbox Series X, consumers only need a compatible device, such as a phone or tablet, and they can play from anywhere.

    Unsuccessful Launch
    Poor Advertising Plan
    Falling Back in Delivering Better Service
    Misconceptions About the Gaming Market
    Stadia Was Like a Stranded Product on Google’s Platform

    What Is Google Stadia?

    Stadia is a cloud gaming service introduced by Google. It was a new type of gaming platform that does not involve any console requirement to gain gaming experience. Instead, Google Stadia allows the users to play their games on any available screen over the internet.

    Google Stadia
    Google Stadia

    Google Stadia was introduced on 19th November 2019 and discontinued on 1st February 2021. Even after being a Google product with a great concept, Stadia failed to create its place in the market.

    There can be many reasons for the failure of the Stadia such as:

    Unsuccessful Launch

    Unfortunately for Google, the program received backlash when it first launched about a year and a half ago. The reviews suggested that the management could have devoted more effort to working out Stadia’s faults. From there, things only seemed to become worse, culminating in the latest studio shutdown and discoveries that made social media news.

    Google Stadia Reviews
    Google Stadia Reviews

    Whenever one adds in claims of odd money management and an apparent misunderstanding of how the games industry works whenever it comes to AAA ports, the streaming service has had a hard go of it recently. Stadia’s potential employers dropped 68% lower according to the business reports, a year after its unsuccessful launch.

    Critics instantly warned users against using the service because of its limited game catalogue and several technical concerns. It has also failed to acquire traction, even though COVID-19 was witnessing one of the most significant increases in gaming popularity in the medium’s history. So, when other gaming platforms gained popularity Stadia was losing its day by day. Which was strange because Google had Stadia’s back.

    Google Stadia Active User Count Of The Year 2019-2020.
    Google Stadia Active User Count Of The Year 2019-2020.

    Poor Advertising Plan

    Now, in circumstances like these, at least the advertisements and brand awareness go up. Since this was a gaming platform the creators did try and reach out to its audience (Gen Z) but, Stadia had received its fair share of setbacks on social media. On February 26, Bloomberg’s Jason Schreier published an article explaining, Google’s Stadia strategy and also tweeted about it.

    Jason Schreier on Google Stadia
    Jason Schreier on Google Stadia

    The article gave details outlining the platform’s growth from inception to debut in November 2019, “although Schreier claimed that the corporation was spending tens of millions of dollars on each Stadia port that went viral on social media.

    Essentially, instead of investing those resources toward independent developers or Stadia’s studios to create unique content for the service, Google was paying Ubisoft and other AAA video game developers ridiculous sums to bring their latest titles to Stadia.”

    Paying millions of dollars for games that had already been launched was even more distressing news, given that Google had only announced the closing of its in-house studios a few weeks previously. Instead of being developed by Google, all original content created solely for Stadia will have to come through partnerships with other studios.  

    Overall, Google STADIA has failed to live up to its creator’s expectations of being a game-changing platform. It doesn’t appear to be getting any better, either, given its bumpy history.


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    Falling Back in Delivering Better Service

    During the launch event of Stadia, There were many promises done by the speaker.

    Google Stadia Launch
    Google Stadia Launch

    Stadia is not constrained by the limitation of traditional console systems. Instead, we have built a truly flexible, scalable, and modern platform that allows us to push performance beyond what was previously considered possible. This architecture gives us even more flexibility to scale. And thanks to fast transfer speeds between the Stadia instances in our data center, our platform can connect instances to dynamically expand the capabilities, along with the need of your games. As a developer, you’re used to being forced to tone down your creative ambition, [which is] limited by the hardware. But our vision with Stadia is that the processing resources available will scale up to match your imagination. In this new generation, the data center is your platform. Revealed by Stadia Head of Engineering Majd Bakar during the launch event.

    However, when the product was made in use, the reality found was quite different from the explanation. Stadia failed to survive users test and create a place in the market. Many users report claiming Stadia slow servers with poor resolution. Hence, this also added to the list of “drawbacks of Stadia”.


    Growth Of Indian Gaming Industry During Pandemic
    The Indian Online Gaming Industry is growing exponentially fast and is expected to be worth $1.1 billion by 2021, this is because of the Covid 19 pandemic.


    Misconceptions About the Gaming Market

    Google is a big name in the market. However, this name is majorly applied in cloud services only. It was the first time creation of a gaming product by Google. Hence, it can be assumed that Google was not aware of the trends going on in the market and might have a misconception about it.

    The gaming market no longer lacks any technology-related limits. Instead, it is the place where much new technology takes part as the first trial. Google might have taken the gaming market still as a newbie and didn’t minded to work more on the project.

    Stadia’s Game and Entertainment was the first in-house gaming studio developed by Stadia. It was pulled off after one year of discontinuing Stadia. The gaming studio was given the charge of creating exclusive games. However, the decision of pulling it off caused others a hazy impression of Google.

    Creating games takes time and the decision of closing the Studio within one year of stadia affected the employees working in the studio with multi-year reassurance. All these indicate the misconception that Google has related to the gaming industry and indirectly caused the failure of the platform as a whole.

    Stadia Was Like a Stranded Product on Google’s Platform

    The sentence stranded in a place might seem like an exaggeration to use for Stadia. However, in reality, the only connection between Stadia and other Google platforms was from 4K live on YouTube.

    These factors can indirectly affect the popularity of newly introduced products. Stadia was too late to realize this. It took the whole year for Stadia to be included in the 2020’s Chromecast with Google TV.

    For the initial months, Stadia was known to work with Pixel phones only. However, with the launch of Pixel 6, Stadia was nowhere to be seen in its bundle. Whereas, Stadia was marketed as a major point in the selling of Pixel phone.

    Stadia was forgotten by Google at such limits that Xbox provides YouTube premium as its perk. However, Google didn’t consider using the same tactic for its brand. With all these points, it can be assumed that Stadia was long forgotten even before its discontinuation causing a few percent of damage to its popularity which led to its failure.

    Conclusion

    Google Stadia was created with much hope and as a Google-backed product. Yet, at many points, Google failed to impress the gamers with Stadia causing an ultimate decision of discontinuing the service. Stadia was created as a gaming platform that can be used on any normal screen rather than using the console. However, due to many issues, it was pulled off in 2021 by Google. Some of the estimated reasons behind the failure of Stadia are shared above.

    FAQs

    What is Google Stadia?

    Google Stadia is a gaming platform developed by Google that allows its users to play games on a single platform using the same screen. It is a cloud video gaming platform that does not require any additional hardware to play games in it.

    Why did Google Stadia fail?

    Google Stadia failed due to many reasons. Some of them are poor advertising plans, improper implementation of strategies, bugs in the service, etc.

    Are games on Stadia Free?

    The games available on Stadia fall into different categories. One is free and the other requires a subscription. Few games are free on the Stadia to play.

    What happened to Google Stadia?

    Google Stadia stagnated on 1st February 2021 after its unfortunate failure in creating a name and meeting the user target.

  • List of Subsidiaries & Acquisitions of Ubisoft

    Ubisoft, headquartered in Montreuil-sous-Bois, France, is a well-known video game developer and publisher. In 1986, a group of five brothers established the company. Yves Guillemot, one of the five brothers, is the corporation’s chairman and CEO. There are 26 studios in 18 countries that make up the organisation.

    Ubisoft also launched its own production business, Ubisoft Motion Pictures, in 2011. The primary goal is to make movies based on their games. Ubisoft Montreal, Ubisoft Montpellier, Ubisoft Paris, and Ubisoft Toronto are among the company’s many in-house studios. Massive Entertainment, Red Storm Entertainment, Reflections Interactives, and FreeStyleGames are among the studios that the business has acquired. The various studios of the organisation collaborate and work on projects together.

    Ubisoft has a large number of subsidiaries, which has helped the company grow into a video gaming behemoth. To begin with, what is a subsidiary? Any independent company that is more than 50% owned by another company is referred to as a subsidiary. A wholly-owned subsidiary is one in which all of the company’s shares are owned 100%. Marvel Entertainment, for example, is wholly owned by Walt Disney Entertainment.

    Now that we understand what a subsidiary is, let’s take a look at all the subsidiaries of Ubisoft.

    1. Blue Mammoth Games
    2. Hybrid Technologies
    3. Quazal
    4. Red Storm Entertainment
    5. Ubisoft CRC (NCSA)
    6. Ubisoft Halifax
    7. Ubisoft Montreal
    8. Ubisoft Quebec
    9. Ubisoft Saguenay
    10. Ubisoft San Francisco
    11. Ubisoft Sherbrooke
    12. Ubisoft Toronto
    13. Ubisoft Winnipeg
    14. 1492 Studio
    15. Future Games of London
    16. Green Panda Games
    17. Ivory Tower
    18. Ketchapp
    19. Kolibri Games
    20. Massive Entertainment
    21. Nadeo
    22. Owlient
    23. Ubisoft RedLynx
    24. Ubisoft Barcelona
    25. Ubisoft Belgrade
    26. Ubisoft Blue Byte
    27. Ubisoft Bordeaux
    28. Ubisoft Bucharest
    29. Ubisoft Kyiv
    30. Ubisoft Leamington
    31. Ubisoft Milan
    32. Ubisoft Montpellier
    33. Ubisoft Odessa
    34. Ubisoft Paris
    35. Ubisoft Reflections
    36. Ubisoft Sofia
    37. Ubisoft Stockholm
    38. Ubisoft Abu Dhabi
    39. Ubisoft Chengdu
    40. Ubisoft Da Nang
    41. Ubisoft Mumbai
    42. Ubisoft Osaka
    43. Ubisoft Philippines
    44. Ubisoft Pune
    45. Ubisoft Shanghai
    46. Ubisoft Singapore

    1. Blue Mammoth Games

    Blue Mammoth Games Logo
    Blue Mammoth Games Logo

    Lincoln Hamilton and Matt Woomer established Blue Mammoth Games in Atlanta, Georgia in 2009. On 1 March 2018, Ubisoft bought Blue Mammoth Games. Brawlhalla is the company’s main game which was developed by Blue Mammoth Games and published by Ubisoft.

    2. Hybride

    Hybride Logo
    Hybride Logo

    Founded in 1991, the company is based in Montreal, Quebec. The company’s main service is creating special effects for movies and games. Ubisoft acquired it in 2008. The studio has worked on a number of films, including Jurassic World and Star Wars: The Force Awakens.

    3. Quazal

    Sylvain Beaudry, Martin Lavoie, and Carl Dionne launched the company in 1998 in Montreal, Quebec. Ubisoft announced the acquisition of Quazal on November 4, 2010.

    4. Red Storm Entertainment

    Red Storm Entertainment Logo
    Red Storm Entertainment Logo

    In 1996, novelist Tom Clancy, managing director Steve Reid, and 17 employees launched Red Storm Entertainment in Cary, North Carolina. Ubisoft acquired Red Storm Entertainment in 2000.

    5. Ubisoft CRC (NCSA)

    The Ubisoft Consumer Relationship Center is based in Cary, North Carolina, and provides Customer Support and Community Management for North, Central, and South American areas. It shares the commercial building with Red Storm Entertainment.

    6. Ubisoft Halifax

    Ubisoft Halifax Logo
    Ubisoft Halifax Logo

    Ubisoft Halifax was established in 2009 as a branch of Longtail Studios in New York City, which was created in 2003 by Ubisoft co-founder Gérard Guillemot.

    7. Ubisoft Montreal

    Ubisoft Montreal Logo
    Ubisoft Montreal Logo

    Ubisoft Montreal was founded in 1997 and is based in Montreal, Quebec. Ubisoft Montreal is the company’s largest in-house production studio, and also the world’s largest development studio.

    8. Ubisoft Quebec

    Ubisoft Quebec Logo
    Ubisoft Quebec Logo

    In 2005, Ubisoft Quebec opened its doors in Quebec City. The studio’s purpose was to support Ubisoft’s main studios, as well as support the development of downloadable content for the Assassin’s Creed franchise.

    9. Ubisoft Saguenay

    Ubisoft Saguenay Logo
    Ubisoft Saguenay Logo

    Ubisoft Saguenay started in February 2018 with 20 people, directed by Jimmy Boulianne, and is headquartered in Chicoutimi, Quebec.

    10. Ubisoft San Francisco

    Ubisoft San Francisco Logo
    Ubisoft San Francisco Logo

    In 2009, Ubisoft San Francisco made its debut in San Francisco, California, as part of Ubisoft’s North American headquarters.

    11. Ubisoft Sherbrooke

    Ubisoft Sherbrooke Logo
    Ubisoft Sherbrooke Logo

    In November 2021, Ubisoft Sherbrooke was established in Sherbrooke, Quebec. Ubisoft’s biggest franchises are co-developed by the studio.

    12. Ubisoft Toronto

    Ubisoft Toronto Logo
    Ubisoft Toronto Logo

    Ubisoft Toronto was launched in May 2010 in Toronto, Ontario by Ubisoft. The accomplishments of the Montreal studio inspired Ubisoft to continue its expansion in Canada, which led to the studio’s establishment.

    13. Ubisoft Winnipeg

    Ubisoft Winnipeg Logo
    Ubisoft Winnipeg Logo

    In the year 2018, Ubisoft Winnipeg was established. Ubisoft Winnipeg is a team of developers who work on Ubisoft’s open-world franchise.

    14. 1492 Studio

    Claire and Thibaud Zamora established 1492 Studio in Vailhauquès, France, in 2014. In February 2018, Ubisoft bought the company.

    15. Future Games of London

    Future Games of London Logo
    Future Games of London Logo

    In 2009, Future Games of London was established in London, England. Ubisoft bought the studio in October of 2013.

    16. Green Panda Games

    GreenPanda Games Logo
    GreenPanda Games Logo

    In July 2019, Ubisoft bought a 70% share in Green Panda Games, with the option to buy the firm outright. Green Panda Games, based in Paris, was formed in 2013.

    17. Ivory Tower

    Ivory Tower Logo
    Ivory Tower Logo

    Ahmed Boukhelifa, Stéphane Beley, and Emmanuel Oualid created the Ivory Tower in Lyon, France, in September 2007. Ubisoft bought Ivory Tower in 2015.

    18. Ketchapp

    Ketchapp Logo
    Ketchapp Logo

    Ketchapp was established in 2014 by brothers Michel and Antoine Morcos in Paris, France, with the goal of producing games for the smartphone industry. Ubisoft purchased the company in 2016.

    19. Kolibri Games

    Kolibri Games
    Kolibri Games

    Kolibri Games was created in 2016 in Berlin, Germany. In 2020, Ubisoft bought 75 percent of the studio.

    20. Massive Entertainment

    Massive Entertainment Logo
    Massive Entertainment Logo

    Massive Entertainment was established in Malmö, Sweden, in 1997. Ubisoft purchased it in March 2008.

    21. Nadeo

    Nadeo Logo
    Nadeo Logo

    Florent Castelnérac established Nadeo in the year 2000 in Paris, France. On October 5, 2009, Ubisoft announced that it had acquired Nadeo.

    22. Owlient

    Owlient Logo
    Owlient Logo

    Owlient is a video game company based in Paris, France, that was created in 2005. In 2011, Ubisoft purchased Owlient.

    23. Ubisoft RedLynx

    Redlynx Logo
    Redlynx Logo

    Atte and Antti Ilvessuo started RedLynx in Helsinki, Finland, in 2000. Ubisoft purchased it in November 2011.

    24. Ubisoft Barcelona

    Ubisoft Barcelona Logo
    Ubisoft Barcelona Logo

    Ubisoft Barcelona is situated in Barcelona, Spain, and was established in 1998. It has acted as a support studio and has worked on games like Tom Clancy’s Rainbow Six Siege and Raving Rabbids.

    25. Ubisoft Belgrade

    Ubisoft Belgrade Logo
    Ubisoft Belgrade Logo

    Ubisoft Belgrade was founded in November 2016 in Belgrade, Serbia.

    26. Ubisoft Blue Byte

    Ubisoft Blue Byte Logo
    Ubisoft Blue Byte Logo

    In 1988, Ubisoft Blue Byte was established in Düsseldorf, Germany. Ubisoft purchased Blue Byte in 2001.

    27. Ubisoft Bordeaux

    In September 2017, Ubisoft Bordeaux was established in Bordeaux, France. It works as a supporting unit and works on future releases with the Annecy, Paris, and Montpellier facilities.

    28. Ubisoft Bucharest

    Ubisoft Bucharest Logo
    Ubisoft Bucharest Logo

    Ubisoft Bucharest, situated in Bucharest, Romania, was established in 1992 as the company’s first in-house unit outside of France.

    29. Ubisoft Kyiv

    Ubisoft Kyiv, formerly known as Ubisoft Kyiv, was created in 2008 in Kyiv, Ukraine.

    30. Ubisoft Leamington

    Ubisoft Leamington Logo
    Ubisoft Leamington Logo

    In 2002, Ubisoft Leamington (previously FreeStyleGames) was established in Leamington Spa, England.

    31. Ubisoft Milan

    Ubisoft Milan Logo
    Ubisoft Milan Logo

    Ubisoft Milan was created in Milan, Italy, in 1998. The studio’s first priority was to create handheld games.

    32. Ubisoft Montpellier

    Ubisoft Montpellier, originally Ubi Pictures, was formed in Castelnau-le-Lez, France, in 1994 as one of Ubisoft’s graphics divisions.

    33. Ubisoft Odessa

    Ubisoft Odessa was established in March 2018 in Odessa, Ukraine.

    34. Ubisoft Paris

    Ubisoft Paris was the company’s first in-house studio, established in 1992 in Montreuil, France.

    35. Ubisoft Reflections

    Ubisoft Reflections Logo
    Ubisoft Reflections Logo

    In Newcastle upon Tyne, England, Ubisoft Reflections was created in 1984.

    36. Ubisoft Sofia

    Ubisoft Sofia was established in Sofia, Bulgaria, in 2006. The studio was behind the development of Assassin’s Creed III: Liberation and Assassin’s Creed Rogue.

    37. Ubisoft Stockholm

    In 2017, Ubisoft Stockholm was established in Stockholm, Sweden. The studio will be working with Massive Entertainment on the next Avatar game.

    38. Ubisoft Abu Dhabi

    Ubisoft Abu Dhabi Logo
    Ubisoft Abu Dhabi Logo

    Ubisoft Abu Dhabi was established in 2011 in Abu Dhabi, United Arab Emirates, with the objective of promoting the country’s computer game sector.

    39. Ubisoft Chengdu

    Ubisoft Chengdu Logo
    Ubisoft Chengdu Logo

    Ubisoft Chengdu, the company’s second studio in China, opened in Chengdu in 2008.

    40. Ubisoft Da Nang

    In September 2019, Ubisoft Da Nang opened its doors in Da Nang, Vietnam.

    41. Ubisoft Mumbai

    Ubisoft Mumbai Logo
    Ubisoft Mumbai Logo

    In June 2018, Ubisoft Mumbai opened its doors, becoming the second studio in India after Ubisoft Pune.

    42. Ubisoft Osaka

    Ubisoft Osaka Logo
    Ubisoft Osaka Logo

    Ubisoft Osaka was formed in Osaka, Japan, and was previously known as Digital Kids. In 2008, Ubisoft purchased it.

    43. Ubisoft Philippines

    Ubisoft Philippines Logo
    Ubisoft Philippines Logo

    The first significant game studio in the Philippines, Ubisoft Philippines, was created in 2016.

    44. Ubisoft Pune

    Ubisoft Pune Logo
    Ubisoft Pune Logo

    Ubisoft Pune, which is located in Pune, India, was previously owned by Gameloft, a mobile game developer and publisher until it was purchased by Ubisoft in 2008.

    45. Ubisoft Shanghai

    Ubisoft Shanghai Logo
    Ubisoft Shanghai Logo

    Ubisoft Shanghai was established in 1996 in Shanghai and has since grown to be one of the country’s largest developers.

    46. Ubisoft Singapore

    Ubisoft Singapore Logo
    Ubisoft Singapore Logo

    Ubisoft Singapore, based on the Fusionopolis complex in Singapore, was established in 2008 as Ubisoft’s first in-house studio in South-East Asia.

    Conclusion

    In the video game industry, Ubisoft is a household name. They’ve created some of the most well-known video games of all time. With so many brilliant firms under its belt, Ubisoft will continue to release new projects in order to remain competitive.

    FAQs

    What software does Ubisoft use?

    Ubisoft’s primary source control tool has been Helix Core.

    What engines does Ubisoft use?

    Ubisoft uses its proprietary Snowdrop Engine.

    Is Ubisoft a developer or publisher?

    Ubisoft is a publisher and developer headquartered in Montreuil.

  • CarryMinati Success Story – The Inspiring Journey of Popular Youtuber

    There would be no YouTube user in India who has not heard about CarryMinati also known as Ajey Nagar. Winning the hearts of over 30 million subscribers and taking YouTube through a sensation, this young man has shown there is nothing impossible. CarryMinati is a popular Indian YouTuber who creates comedy roasts and rant videos.

    All you have to do is to be yourself and keep working. He believes that success lies with people who are themselves and those who never try to copy anyone. This may sound like the simplest and yet the most difficult task, but this is the only thing that you need to do.

    No education and no pressure can help you realize what you truly are, but only an honest self-reflection. The life of this school dropout turned YouTuber is truly a testament to the notion of being yourself.

    CarryMinati – Biography

    Name Ajey Nagar
    Popularly known as CarryMinati
    Born 12th June 1999
    Nationality Indian
    Education 12th Standard
    Profession YouTuber

    Carry Minati – Life Story
    Carry Minati – First Steps in YouTube
    Carry Minati – On to Roasting
    Carry Minati – The Story Behind the Name
    Carry Minati – Controversies
    Carry Minati – Achievements
    Carry Minati – The Success Mantra

    Carry Minati – Life Story

    Ajey Nagar popularly known as CarryMinati was born in Faridabad, India on 12 June 1999. He studied at Delhi Public School (DPS) Faridabad until 2016 before he dropped out of school. He has even skipped his board exams fearing that he will even pass his economics exam.

    CarryMinati wanted to be a YouTuber from a very young age and he started his YouTube career in 2014 when he was at the age of 10. In 2014 his channel’s name was AddictedA1 and then he changed it to CarryMinati.

    He says that he had planned to discontinue studies if he reaches 50 thousand subscribers by the time he finished 12th standard and he did exactly what he said. Only that the reason he quit was not because of the number of followers he had.

    He was really confident with what he wanted. Hence, convincing his parents to let him do what he wanted was more of a gradual step than a difficult one. He managed to get a good computer and a room for shooting his video. He informed them about his plan to be a full-time YouTuber when he hit 100k subscribers. His dedication and passion for his work have already moved his parents and they allowed him to pursue his dream.

    Carry Minati – First Steps in YouTube

    People know him for what he is today. But very few know the struggle behind it.

    He uploaded his first YouTube video first in 2010 at the age of 10. He started by posting tricks and tutorials related to football and computer but did not gain much popularity. He hardly got 150-200 views per video.

    But he did not give up and he gradually moved on to mimicry. He started afresh in 2014 and started his first channel in the name of “Addicted A1”, a name which he thought was very cool at that time. Just like any urban teenage boy, he was also a gamer. And he uploaded gaming videos with his reactions to them.

    Due to a lack of knowledge about content creation and engagement, those videos didn’t garner much of an audience. Not only that, he started getting bored. Upon his decision to move on to better content, he started the YouTube channel CarryDeol, uploading Counter Strike: Global Offensive gameplay and mimicking Sunny Deol’s voice. Even after that he hardly used to get 2k-3k views.

    It fared way better than his older videos. His content was different but still was within the gaming field. People who are in the Counter Strike community really liked his work. He was able to engage with the audience as well.

    Carry Minati – On to Roasting

    As an impulsive teenage boy, neither did Ajey Nagar has the patience to keep doing what he was doing. That is when he realized his knack for giving appropriate reactions and roasting.

    He then once made a video roasting the channel BB ki vines(Bhuvan Bam) and gained instant popularity. Within just a week his views increased to some lakhs. After which he finally changed the channel’s name to CarryMinati. He used this channel to upload roasting videos and reaction videos. After that, he gained over 24.7 million subscribers in just 6 years.

    One of the videos that really helped to hike up his channel, is the video against the Swedish YouTuber, PewDiePie. It was a diss track made by him against a particular video of PewDiePie. And when the former YouTuber made a video about Indians and their broken English, CarryMinati made a video against him titled “BYE PEWDIEPIE”. His unorthodox way of showing patriotism is one of the many reasons behind his success.

    After that, he started mainly making reaction videos and roasting videos. The videos that have boosted CarryMinati’s popularity include some roast and rant videos in Hindi, delivered in his unique style. From making fun of Bollywood award shows, taking a jibe at the popular TV reality show Bigg Boss roasting celebrities, and sharing his views on trending topics, CarryMinati did everything to gain popularity on YouTube.

    In all these years he always stuck to Hindi, even after collaborating with some Hollywood celebrities. He was the only Indian Youtuber to collaborate with Tom Cruise and Henry Cavill for Mission impossible 6. He has also done a video with Allan Walker on his gaming channel CarryisLive. Ajey strongly believed to use Hindi for the sense of patriotism.


    Bhuvan Bam – The First Indian to Set Foot on 10 Million Subscribers in YouTube
    When it comes to being successful in life, your scores in school and college donot matter. All that matters is your will to persevere and grow against all theodds. It is the very reason why you see many people doing great in life eventhough they were drop outs. Like Mark Zuckerberg, Bill Gates, S…


    Carry Minati – The Story Behind the Name

    Many people think that there is a big story behind the name CarryMinati. Actually not. He says it was just a name he thought was cool. When he named his channel CarryDeol, he used to mimic people and actors like Sunny Deol. He also used to troll people during the Counter Strike Game. Later when he switched to roasting, he just felt that the name was not apt anymore. And the word CarryMinati was a creation of his own mind. To be something cool and nice. That resulted in this popular name.

    Carry Minati – Controversies

    His life had its own shares of controversies as well. His YouTube video titled “YouTube v/s TikTok” went viral in 2020. It had content that roasted a TikTok star named Amir Siddiqui. The roasting was very personal which included trolling him for his grammatical mistakes.

    Many people felt that the way he roasted was not right. Soon, YouTube removed this controversial video for violating its policies which again led to another row demanding justice for CarryMinati. The same hashtag had gone viral during that time.

    This did not stop the talented YouTuber. He continued to make new content and grow. He is very conscious about the responsibility he has towards his audience and he takes care not to create any kind of bad influence on his audience through his video.

    Carry Minati – Achievements

    2019 – Time’s 10 Next Generation Leaders #10.

    His growth over the years was tremendous. He was one among the Top 10 Next Generation Leaders by the Times Magazine. Today he has a silver, gold and diamond button for his channel.

    2020 – Forbes 30 Under 30 Asia.

    In 2020, he was one among the Forbes 30 Under 30. Moreover, he continues to win laurels for his dialogue delivery, content creation and striking Hindi accent. Today, his YouTube family has over 30 million subscribers which is an unimaginable achievement for many.

    He also met Popular American actor Tom Cruise in one of his videos to promote the latest instalment of the Mission: Impossible series.

    Carry Minati with Tom Cruise
    Carry Minati with Tom Cruise

    From creating vines to becoming Second-most subscribed YouTuber in India – Success story of Ashish Chanchlani
    Ardent desire and honest preparation will always lead you to the success thatyou wished for. The story of Ashish Chanchlani is a striking example in thisregard. Hailing from Maharashtra, this famous YouTuber has flouted all obstacleson his path through hard work. He could have been another engi…


    Carry Minati – The Success Mantra

    On a platform like YouTube, you never know what will get attention and when. One thing that you have to do is to keep working and be patient. Ajey Nagar says that you should not expect success overnight. It does not happen in a few days.

    The most important thing is to be as engaging as possible. One should also ensure that there is constant growth even in small ways. Even that counts. As far as CarryMinati is concerned, he has evolved from gaming videos to reactions, roasting, skits, and even music albums.

    Conclusion

    The first thing you need to be is you. This is one thing that Ajey Nagar aka CarryMinati says out loud throughout his own life. Every person will have one field in which they are passionate. You have to identify your niche and develop upon it and the rest will follow.

    More than the number of followers or the money you make, it is the satisfaction you have and the passion you have for what you do which is important. People like CarryMinati will continue to be dazzling examples of the glory that sheer passion will bring.

    FAQ

    When did CarryMinati start YouTube?

    Carry Minati started his YouTube journey in 2014.

    Who is CarryMinati?

    CarryMinati is also known as Ajey Nagar is a popular YouTuber and streamer that creates comedy roast videos.

    At what age did CarryMinati start YouTube?

    CarryMinati started his YouTube journey when he was just 10.

    Where is CarryMinati from?

    CarryMinati was born in Faridabad, India.

    Where did CarryMinat study?

    CarryMinati studied in Delhi Public School Faridabad until 2016 before he dropped out of school.

    What is the net worth of CarryMinati?

    The net worth of CarryMinati is estimated to be around $4 Million.

    What is the age of CarryMinati?

    CarryMinati was born in June 1999 and is 22 years old.

  • How Entrepreneurs turned Impossible Goals into a Possibility in 2021?

    This article is contributed by the multiple entrepreneurs from different fields.

    The year 2021 has been one of the most memorable as well as the toughest year for the business industry. No matter which sector, every one of them faced some challenges and somehow they are also able to overcome them. With the pandemic creating havoc with the third wave once again. this year also seems like going to be a challenging one. Then again, when there is a will, there is always a way. Entrepreneurs, with their patience and perseverance, are able to achieve, what they thought was impossible.

    StartupTalky took the initiative and asks some of the entrepreneurs, how they fulfilled their goals that seemed impossible to achieve in the year 2021. Let’s take a look.

    Rohit Sahni | CEO & Founder, WK Life

    Rohit Sahni | CEO & Founder, WK Life

    Recovering and surviving the slowdown of the market during the second wave of Covid as it affected the market and sales hugely, was the toughest thing in the year 2021. Still, we managed to recover our sales pretty well, we even witnessed an increase in 25% festive sales as compared to the pre-covid era. We achieved it by our strategic planning and expanding our product line. We added a lot of new categories this year such as personal care products, handbags for women, homecare, and other things. We also went digital for the online sales this year that added to our revenue and helped us reach new regions and customers.

    Shyatto Raha | CEO & Founder, MyHealthcare

    Shyatto Raha | CEO & Founder, MyHealthcare

    The first wave of Covid-19 in early 2020 had challenged our existing healthcare delivery channels in more ways than one and forced us to evolve and acknowledge the gaps that exist. The second wave only worsened it further. The integrated MyHealthcare Ecosystem was able to manage the complete patient care needs from diagnosis to delivery. The MyHealthcare platform is integrated across 80 leading hospitals, 65 specialty clinics, leading diagnostics providers such as Healthians, Lal Path Labs, Metropolis; leading home care providers HCAH and Antara; pharmacy providers Tata 1MG & PharmEasy; clinical devices from Omron, Roche Diabetes, AliveCor, and Abbott. With MyHealthcare’s EMR integrated across the care ecosystem, doctors were able to view a complete patient longitudinal history and deliver effective care to their patients.

    Abhinav Mittal | Founder, The WorldGrad

    Abhinav Mittal | Founder, The WorldGrad

    I (Abhinav Mital) and my team at The WorldGrad were aspiring to create a new breed of programs that allow students to complete a part of their overseas degree online and then progress on-campus for the rest. This was supposed to become the ultimate platform in hybrid learning where students get an equivalent experience while learning online, similar to real-time classes. The advantage for students is that it helps them save up to INR 30-40Lakh in their total overseas education costs. And pick up valuable academic skills while still in-country.

    Through these programs, students also demonstrate the authenticity of their intent from a visa/immigration standpoint. Which is often a high barrier to cross for any prospective student. Needless to say, it requires the buy-in and recognition from overseas universities, especially those in the top 2% in the world. Developing an online program and being able to deliver it as per equivalent standards that can be accepted across multiple countries and institutions was a daunting task that many thought would be impossible.

    Today 20 universities and colleges (500+ qualifications) across Australia, the UK, UAE, and the USA are partnered with The WorldGrad. This makes us the largest provider of hybrid programs in the world. More importantly, The WorldGrad has successfully enrolled and graduated several students over the past year. Who are now on their way to their destination of choice in 2022 – which would be a long and successful educational and professional journey!

    I would say we achieved this through our dedicated approach towards getting the right leadership team on board. The team stuck with a tangible goal in mind and outcomes were mapped with the right effort.

    Ankur Singh | CEO & Founder, Witzeal Technologies Pvt. Ltd

    Ankur Singh | CEO & Founder, Witzeal Technologies Pvt. Ltd

    I am happy to see Witzeal today creating milestone innovations in the ever-growing Indian gaming industry. The primary focus of Witzeal is Innovations at our multi-gaming platform for providing a unique gaming experience to our players.

    Apu Pavithran | CEO & Founder, Mitsogo

    Apu Pavithran | CEO & Founder, Mitsogo

    Mitsogo hosted its annual user conference, HexCon21, from September 21-23rd for its flagship product, Hexnode. The event was a tremendous success – we managed to pull off a 100-speaker event virtually, and we saw a total of around 3000+ attendees over the three days. HexCon being only a year old, this was a massive achievement for us. The event hosted many prestigious speakers from reputed organizations like Microsoft, Kaspersky, AWS, and HP. The speakers covered diverse topics, which were relevant to cybersecurity, UEM, and data security. The event proved to be a great platform to network with some of the most reputed cybersecurity speakers. The most important achievement is that despite being a virtual event, it was a huge success, and that’s an impressive feat for us.

    Himanshu Arya | CEO & Founder, Grapes

    Himanshu Arya | CEO & Founder, Grapes

    Though there is nothing that an Entrepreneur thinks is impossible, it is what one can think of and work towards achieving that it can be made possible. Last year, we decided to revamp Grapes Digital to Grapes, which means transforming the company from a digital marketing agency to an integrated one. The decision was taken after analysing the market sentiments, the client’s needs, and the prospect it holds in the future.

    Transitioning Grapes from just digital to an integrated agency was a big leap for all of us and it was made possible by taking the right steps at the right moment. Strengthening our vulnerabilities and slowly achieving the path to perfection is what I believe in. Success comes only through continuous effort and struggle. In any business, the impossible thing can be done smoothly if the organization works together in pursuit of a common goal. With the help of dedicated colleagues and team members, we always develop a set of core values strategically as a framework for how we can achieve it.

    Nishant Behl | CEO & Founder, Expand My Business

    Nishant Behl | CEO & Founder, Expand My Business

    At Expand My Business, we believe that nothing is essentially impossible. Things may be hard to achieve for once but the team’s focus and determination have helped us become the largest marketplace for digital services in record time. Expand My Business very recently reached the milestone of 1000+ successful clients since our foundation in 2018. We have now established our presence across six continents of the world, by providing quality digital services in over 23 countries. While this seemed to be an impossible task to achieve given the severe impact the Covid-19 pandemic had all across the globe, it feels surreal to have achieved it.

    Furthermore, our growth from 2020 to 2021 has been notable with our GMV increasing by 3025% and the revenue going up by 4900%. With over 1000 clients, our buyer base has gone up by 1122% along with our team size increasing from just 5 to 70 members! The exponential growth is owing to the consistency and persistent efforts of the team members across all domains and departments of the company. The company has hired some of the best talents with cross-industry experience in all departments which has helped us cater to a larger audience base, both online and offline, and also increase our customers and thus, sales.

    Vatsal Agarwal | Founder, The Baklava Box

    Vatsal Agarwal - Founder, The Baklava-Box
    Vatsal Agarwal – Founder, The Baklava-Box

    I (Vatsal) was sure that people who have already tasted Baklavas would shop from us but we realized that we needed a bigger audience. We tried to influence more people to try Baklavas. We never thought that educating customers who didn’t know what Baklavas is was going to be difficult. We have been trying to expand our customers’ by sampling our products and educational marketing campaigns. Now, a large portion of our customers includes those trying Turkish sweets for the first time. Getting people to look beyond traditional Indian sweets for holidays and getting them to open up to fusion or gourmet desserts has also been a challenge. Right now, we are the biggest sellers of premium baklava in India.

    Varun Vashisthaa | Founder, HairVeda

    Varun Vashistha | Founder, HairVeda

    I never thought that HairVeda can go global within a year of its inception in India. With consistent work and company vision our brand got registered at Amazon.com and our products are available in countries such as the US, Canada, Mexico, and many more. The quality of our product is one of the main reasons behind the popularity of our brand.

    Shriyans Bhandari | CEO & Co-Founder, Greensole

    Shriyans Bhandari | CEO & Co-Founder, Greensole

    We thought it would be very difficult to receive foreign funding and donation but ultimately, we were able to get the FCRA certificate after having a team behind it for 2 to 3 years. I think putting in effort and being persistent does pay off and that’s what we have been doing. We received our first donation of payment for our organization for doing good social work.

    Kunal Patil | CEO & Co-Founder, WorkIndia

    Kunal Patil | CEO & Co-Founder, WorkIndia

    In order to provide employment to the blue-collar workforce and bridge the gap between the employee and the employer, WorkIndia decided to launch the Direct Calling Model. This model is aimed at helping jobseekers in contacting the employer or HR directly. This helps address the urgent need of finding a job by a blue-collar worker and also helps them avoid middlemen.

    Initially, we were not sure if the change brought about by the launch of this model would be welcomed by employers and the recruitment industry, since they are accustomed to working in a traditional way. But being a pure tech company, we at WorkIndia were able to use technology and with the right product innovation, we’re able to prove the benefits and effectiveness of this model in the industry. Our efforts were rewarded since the Direct Calling Model was subsequently accepted by employers across the board and now this is an industry practice.

    Akshay Puljal | CEO, Quikish

    Akshay Puljal | CEO, Quikish

    Our biggest challenge was standardising Indian recipes and dishes. The goal was to retain big flavoUrs and balance the taste, in a single-serve pouch and a final process that does not overwhelm our consumers. It did take a while but we got there. We really had to delve deep into how every ingredient merges with another to give unique flavours. Soil, climate, water, the mode of harvest, processing, everything plays a role in the characteristics of an ingredient. This is why we are very particular about how and from where we get our ingredients from.

    Shilpa Rathi | Founder, I Am Love

    We launched in June with products that were completely new for the market. Nutri-cosmetics are drinks that you drink to get rid of skin concerns like acne, pigmentation, and dark spots. It was a tough spot. We had some slow initial months. Even the people who purchased the products assumed that the product was topical. They would get weirded out when they realized that the product was meant to be consumed because they had to consider if it was healthy and natural. We had a rough start but we were consistently giving our products to people who had skin concerns and we kept posting about their progress.

    We were posting before and after photographs on our social media. September is when we first boomed and our sales went higher with November being our best month. We sold out our first stock in three months from September. Within another month, we sold out of stock for acne and pigmentation products. That is something I thought was impossible. Our product requires a lot of customer education because customers don’t realize how acne is an internal problem. Tropical creams are going to help you fade out the acne that is on top but not going to stop acne from coming. So yes, it was a tough start but now we are going strong.

    Farooq Adam | Co-Founder, Fynd

    Farooq Adam | Co-Founder, Fynd

    The lockdowns inspired by the pandemic were an obstacle for most companies out there. We were able to successfully help retail brands navigate the uncertainty and helped them grow with an adaptive omnichannel strategy. Technology is capable of solving problems so effectively that obstacles shift and give way to new methods of doing things.

    Some of the things that we were able to achieve during the past year:

    • Post-pandemic onboarding of brands.
    • Scaling up brand sales in 2021, up to 2x for brands like Ruosh, Spykar, and others.
    • Doubling the size of our company from 200 people to 400 people.
    • Successfully launching our free-to-use AI-powered image editing and background removal tool, erase.bg.

    Abhishek Nehru & Santosh Dabke | Co-founders, Ripplr

    Abhishek Nehru & Santosh Dabke | Co-founders, Ripplr
    Abhishek Nehru & Santosh Dabke | Co-founders, Ripplr

    Changing the mindset of the brands to look at a professional distribution setup was one of the key challenges since most of the brands have been working with traditional distributors for more than 2-3 decades. We achieved it by convincing the brand to start with us in a small micro-market where we outperformed all the others by a big margin. Also, the impact of covid was so lethal that the brands realised our value and started expanding with us in other geographies as well.

    Rasesh Seth | Founder, Nextyn

    Rasesh Seth | Founder, Nextyn
    Rasesh Seth | Founder, Nextyn

    Disrupting the traditional consulting industry is something that I thought would not be impossible but would take years to do. As an entrepreneur, the word impossible doesn’t exist in our dictionary, its more about when can it be done, and how well it can be executed.

    At Nextyn, we’ve built technology around providing world class expertise to clients across the world. Our platform “Expert Cloud” lets companies from across the globe get access to some of the leading global thinkers, that are shaping today’s world. Our proprietary Machine Learning algorithm matches client projects to relevant experts from over 70 geographies and 30 different industries. The platform has assisted over 100 clients from 20 geographies get access to knowledge on demand.

    Conclusion

    The year 2021 was definitely a memorable year for all the above entrepreneurs as they were able to achieve some of the goals for their company. The Pandemic is looming over our head and has bought a lot of uncertainty but with their hard work, the entrepreneurs were able to turn the year fruitful.