Tag: games24x7

  • Top 15 Online Fantasy Game Startups in India: Revolutionizing Fantasy Gaming

    In the ever-evolving world of online gaming, one genre has taken the Indian market by storm: online fantasy games. These games tend to give captivating virtual experiences and have become popular among millions across the country. After all, who wouldn’t want to create their own dream team and earn real money while playing their favorite sports?

    As the popularity of online gaming continues to increase, the Indian fantasy sports sector is sure to experience exponential growth. The projections for the future are even more inspiring, with estimates indicating a potential rise to an astounding Rs 25,240 crore by FY27, showcasing an exceptional compound annual growth rate (CAGR) of 33%.

    Let’s delve into this thriving industry and explore the leading fantasy gaming companies in India.

    Fantasy Games in India – An Overview
    List of Online Fantasy Game Startups in India

    1. Dream 11
    2. Games24x7
    3. Mobile Premier League (MPL)
    4. Gameskraft
    5. Fantasy Akhada
    6. OneTo11
    7. HalaPlay
    8. 11Wickets
    9. MyTeam11
    10. MyFab11
    11. Howzat
    12. PlayerzPot
    13. BalleBaazi
    14. Fantasy Khiladi
    15. WinZo

    Why Are Online Fantasy Games in India Gaining Popularity?

    How Big is Gaming Industry? | Gaming Industry in India

    Fantasy Games in India – An Overview

    Facts about Fantasy Games
    Facts about Fantasy Games

    The Indian fantasy gaming industry is experiencing a remarkable surge, reshaping the gaming landscape with its innovative offerings. With the number of gamers projected to expand from 420 million in 2022 to 500 million by 2025, it’s clear that the craze for online gaming is on the rise. The fantasy gaming industry in India has seen rapid growth, with a 20% revenue surge in the past year. In-app purchases, the fastest-growing segment, soared by 41%. With a projected CAGR of 20%, the sector is expected to surpass $9.2 billion by FY29.

    Prominent players in the fantasy sports arena, such as Dream11, 11 Wickets, and more, establish strategic partnerships with official sports leagues like the IPL, Test Matches, and Kabaddi leagues. These collaborations not only enhance the credibility of their platforms but also offer users an authentic and immersive gaming experience.

    The Indian fantasy gaming industry has started to boom in terms of startup culture. Learn more about how fantasy gaming startups are changing the gaming industry.

    Indian Fantasy Sports Industry
    Indian Fantasy Sports Industry

    Fantasy Sports Survey

    Fantasy sports have been surveyed with respect to two parameters: time-frequency and age group.

    1. Time-Frequency: A report by KPMG (2019) says that approximately 75% of the respondents play fantasy sports 1-3 times a week, with the majority of them playing once a week. About 20% of the respondents reported playing more than five times a week.
    2. Age groups: It’s observed fairly consistently in the age groups of 18–24 and 25–36, with nearly 80% of the respondents playing 1-3 times a week; the 37–50 age group was seen to have a much higher engagement. Nearly 50% of the respondents in the 37–50 age group reported playing fantasy games more than four times a week.

    As fantasy gaming continues to gain popularity in India, the landscape becomes increasingly competitive, offering higher cash rewards for participants. This trend initially gained momentum with cricket, coinciding with the introduction of the Indian Premier League (IPL) in 2008. Today, the options for fantasy gaming extend beyond cricket, encompassing a wide array of sports such as football, hockey, kabaddi, carrom, pool, badminton, basketball, and more. This diverse range of sports provides participants with a plethora of choices and opportunities to engage in their favorite games through fantasy sports platforms in India.


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    List of Online Fantasy Game Startups in India

    Here is a list of the Fantasy Sports Companies in India:

    Dream 11

    Startup Name Dream11
    Headquarters Mumbai, Maharashtra, India
    Founder Bhavit Sheth, Harsh Jain
    Founded 2007
    Website dream11.com
    Dream11 - Online Fantasy Game Startups in India
    Dream11 – Online Fantasy Game Startups in India

    Dream11 has completely transformed the online gaming landscape in India, captivating the hearts of sports enthusiasts across the nation. As the country’s very first gaming startup in the unicorn startup club, Dream11 has achieved remarkable heights, leaving an incredible mark on the industry. The company’s amazing journey includes the prestigious honor of being announced as the official partner for the Indian Premier League (IPL) by the Board of Control for Cricket in India. With a four-year exclusive contract, Dream11 has also taken the helm as the official fantasy game of the IPL, solidifying its position at the forefront of the industry. Dream11 is a popular online fantasy app that allows users to create their own teams and compete in various sports for real cash prizes.

    Dream11’s unparalleled success not only solidifies its position as a market leader but also serves as an inspiration for countless aspiring entrepreneurs and startups. By seamlessly blending the excitement of sports fandom, strategic thinking, and exhilarating gameplay, Dream11 has struck a chord with millions of users, redefining the future of online gaming in India.

    Games24x7

    Startup Name Games24x7
    Headquarters Mumbai, Maharashtra, India
    Founder Bhavin Pandya, Trivikraman Thampy
    Founded 2006
    Website games24x7.com
    Games24x7 - Online Fantasy Game Startups in India
    Games24x7 – Fantasy Sports Companies in India

    Another popular unicorn startup on the list of online fantasy game startups in India is Games24x7. Games24x7 is a popular online gaming company in India that has left an incredible mark on the industry. With a strong focus on skill-based and casual games, it offers a wide range of captivating experiences for players of all ages. Its flagship products, RummyCircle and My11Circle, have gained immense popularity, providing players with amazing gameplay and real-money prizes.

    What sets Games24x7 apart is its relentless pursuit of innovation, utilizing behavioral science, technology, and artificial intelligence to create unforgettable gaming experiences. In 2022, Games24x7 became a unicorn startup, further solidifying its position as a true industry leader.

    Mobile Premier League (MPL)

    Startup Name Mobile Premier League (MPL)
    Headquarters Bengaluru, Karnataka, India
    Founder Sai Srinivas Kiran G, Shubh Malhotra
    Founded 2018
    Website mpl.live
    Mobile Premier League (MPL) - Online Fantasy Game Startups in India
    Mobile Premier League (MPL) – Online Fantasy Game Startups in India

    Mobile Premier League (MPL) is India’s leading eSports and mobile gaming platform, offering a wide array of games across various categories. With over 60 games available for free download, MPL caters to diverse gaming preferences, including fantasy sports, card games, puzzles, action games, and more. MPL allows users to engage in real-money games such as rummy, chess, fantasy cricket, and more, providing the opportunity to win cash prizes. The platform promises an unparalleled gaming experience, offering unlimited entertainment and a chance to compete with real players. Whether you’re a fan of sports, card games, or brain-teasing puzzles, MPL, with Virat Kohli’s endorsement, offers a dynamic and exciting gaming environment. It is one of the best fantasy cricket sites in India.

    Gameskraft

    Startup Name Gameskraft
    Headquarters Bengaluru, Karnataka, India
    Founder Prithvi Singh
    Founded 2017
    Website gameskraft.com
    Gameskraft - Online Fantasy Game Startups in India
    Gameskraft – Online Fantasy Game Startups in India

    Gameskraft Technologies Pvt. Ltd. is an exciting online gaming company making waves in India’s gaming landscape. With a focus on skill-based games, Gameskraft has quickly gained prominence since its inception in 2017. Headquartered in Bengaluru, Karnataka, the company was founded by passionate gamers who wanted to create captivating gaming experiences for players across web and mobile platforms. Safety, security, and ethical gameplay are top priorities for Gameskraft, ensuring a trusted environment for gamers. Its popular gaming platforms, including RummyCulture and Gamezy, offer players thrilling and rewarding adventures, making it one of the favorites when it comes to online fantasy games.


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    Fantasy Akhada

    Startup Name Fantasy Akhada
    Headquarters Gurugram, Haryana, India
    Founder Amit Purohit, Sahil Ahuja
    Founded 2020
    Website fantasyakhada.com
    Fantasy Akhada - Online Fantasy Game Startups in India
    Fantasy Akhada – Fantasy Sports Companies in India

    Fantasy Akhada, a startup based in Gurugram, is dedicated to bringing the excitement of a real-life akhada (sporting arena) to mobile devices through its innovative tech platform. With a strong focus on fantasy sports, Fantasy Akhada offers leagues in popular sports such as cricket, football, basketball, and kabaddi. The platform is designed to cater to gamers at different skill levels, providing a customized experience for casual players as well as those seeking more involvement. With its user-friendly interface and dedication to delivering maximum returns, Fantasy Akhada is carving its niche in the fantasy gaming industry by providing sports enthusiasts with an immersive and authentic gaming platform.

    OneTo11

    Startup Name OneTo11
    Headquarters Noida, Uttar Pradesh, India
    Founder Ravindra Kumar, Tirath Chand Sharma, Anisur Rahman Ansari
    Founded 2020
    Website oneto11.com
    OneTo11 - Online Fantasy Game Startups in India
    OneTo11 – Online Fantasy Game Startups in India

    OneTo11 is a dynamic and tech-driven gaming company that offers a diverse range of gaming experiences to its users. With a focus on fantasy games, real-RMG, RPG, educational, and non-fungible token (NFT) games, OneTo11 provides a platform where users can play and earn money simultaneously. It takes pride in being India’s first social networking fantasy mobile application. With a user-centric approach, OneTo11 offers various earning opportunities through referrals, challenges, and community engagement.

    HalaPlay

    Startup Name HalaPlay
    Headquarters Bengaluru, Karnataka, India
    Founder Swapnil Saurav, Ananya Singhal, Prateek Anand, Aman Kesari
    Founded 2016
    Website halaplay.com
    HalaPlay - Online Fantasy Game Startups in India
    HalaPlay – Online Fantasy Game Startups in India

    HalaPlay is a prominent player in the Daily Fantasy Sports (DFS) gaming industry, providing users with exciting sports leagues in cricket, football, and kabaddi. With Halaplay, players have the opportunity to showcase their sports knowledge and skills by participating in fantasy leagues. By placing bets on their virtual teams, users can compete against fellow sports enthusiasts and have the chance to win attractive cash prizes. Established in January 2017, HalaPlay has received funding from renowned entities such as Nazara Technologies and Kae Capital.

    11Wickets

    Startup Name 11Wickets
    Headquarters Kolkata, West Bengal, India
    Founder Navneet Makharia
    Founded 2018
    Website 11wickets.com
    11Wickets - Online Fantasy Game Startups in India
    11Wickets – Fantasy Sports Companies in India

    11Wickets, a premier brand of Ability Games Private Limited, headquartered in Kolkata, is transforming the landscape of online games for sports enthusiasts. With a strong focus on fantasy cricket and football, the platform offers an immersive gaming experience like no other. 11Wickets brings exclusive features to its users, including live scores, ball-by-ball commentary, a match tracker, and in-depth analysis. As players indulge in their favorite fantasy games, they can stay connected with real-time updates, insightful commentary, and vital information about the playing conditions, all within the 11wickets.com platform.

    MyTeam11

    Startup Name MyTeam11
    Headquarters Jaipur, Rajasthan, India
    Founder Vinit Godara, Sanjit Sihag
    Founded 2016
    Website myteam11.com
    MyTeam11 - Online Fantasy Game Startups in India
    MyTeam11 – Online Fantasy Game Startups in India

    MyTeam11, launched in 2016, has emerged as a leading platform for online fantasy sports gaming in India. With its intuitive interface and extensive range of sports offerings, MyTeam11 has garnered a loyal following among sports enthusiasts. The platform empowers users to assemble their own virtual teams by handpicking real-match players from popular sports such as cricket, football, kabaddi, and basketball. By showcasing their knowledge and skills, participants can collect points based on the on-field performance of their selected players and compete against fellow gamers for lucrative cash prizes.

    MyFab11

    Startup Name MyFab11
    Headquarters Kolkata, West Bengal, India
    Founder Anikendra Das Choudhury, Swati Chamoli
    Founded 2018
    Website myfab11.com
    MyFab11 - Online Fantasy Game Startups in India
    MyFab11 – Online Fantasy Game Startups in India

    MyFab11, the flagship product of Fantasy Sports MyFab11 Private Limited is a prominent sports gaming platform in India. Established in 2018, it provides a dynamic online portal and mobile applications where users can engage in fantasy sports games. The platform allows participants to create virtual teams consisting of real-world athletes competing in various sports events. Users then compete against each other in in-game contests, earning points based on the performance of their chosen athletes. MyFab11 offers sports game formats for cricket, football, and other sports, fostering a competitive environment for thousands of users per contest and per match.

    Howzat

    Startup Name Howzat
    Headquarters New Delhi, India
    Founder Shashank Singh
    Founded 2019
    Website howzat.com
    Howzat - Online Fantasy Game Startups in India
    Howzat – Online Fantasy Game Startups in India

    Launched in April 2019, Howzat is a popular online fantasy gaming platform in India that combines the thrill of skill-based gaming with the opportunity to win exciting cash prizes. With a strong focus on cricket, football, and kabaddi, Howzat allows users to create their own fantasy teams using real players participating in live matches. By leveraging their cricket knowledge and player statistics, users strategize and build their dream teams to compete in the Fantasy Cricket League. Each player is assigned points based on their performance, adding an element of strategy and excitement to the game. It is one of the top fantasy gaming companies in India.

    PlayerzPot

    Startup Name PlayerzPot
    Headquarters Mumbai, Maharashtra , India
    Founder Yogesh Doiphode, Mitesh Gangar
    Founded 2015
    Website playerzpot.com
    PlayerzPot - Online Fantasy Game Startups in India
    PlayerzPot – Online Fantasy Game Startups in India

    PlayerzPot is a dynamic and engaging online fantasy gaming startup based in India. With a strong focus on providing a thrilling gaming experience to its users, PlayerzPot offers a wide range of fantasy sports contests in cricket, football, kabaddi, basketball, hockey, and more. The platform allows users to create their own virtual teams by selecting real players and competing against other participants to earn points based on their performance in real matches. It contains features such as refer and earn, instant withdrawal, and weekly tasks.

    BalleBaazi

    Startup Name BalleBaazi
    Headquarters New Delhi, India
    Founder Saurabh Chopra, Navkiran Singh, Puneet Dua
    Founded 2018
    Website ballebaazi.com
    BalleBaazi - Online Fantasy Game Startups in India
    BalleBaazi – Fantasy Sports Companies in India

    BalleBaazi, the highly acclaimed fantasy sports company developed by Baazi Games, offers an immersive gaming experience with its diverse range of personalized online gaming formats. With a wide selection of games such as cricket, kabaddi, football, baseball, and basketball. BalleBaazi caters to the interests of every sports enthusiast. Powered by bank-grade security and a unique reward structure, the platform provides a safe and rewarding environment for players. With its user-friendly interface, exciting promotions, referral bonuses, and a combination of daily, weekly, and monthly leagues, BalleBaazi continues to redefine the standards of online entertainment, offering players the opportunity to win real money and enjoy seamless transitions between different gaming products.

    Fantasy Khiladi

    Startup Name Fantasy Khiladi
    Headquarters Jaipur, Rajasthan, India
    Founder Ramswaroop Bajiya
    Founded 2021
    Website fantasykhiladi.com
    Fantasy Khiladi - Online Fantasy Game Startups in India
    Fantasy Khiladi – Online Fantasy Game Startups in India

    Fantasy Khiladi is a fantasy sports platform in India. Since its establishment, Fantasy Khiladi has redefined the way Ludo games are enjoyed. With a user-friendly website and mobile apps, Fantasy Khiladi has garnered a loyal and diverse user base. Offering skill-based Ludo games, players can put their gaming skills to the test and have the chance to win real money prizes. The platform provides various Ludo modes and ensures a seamless and fair gaming experience.


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    WinZo

    Startup Name WinZo
    Headquarters New Delhi, India
    Founder Saumya Singh Rathore and Paavan Nanda
    Founded 2018
    Website winzogames.com
    WinZo - Online Fantasy Game Startups in India
    WinZo – Fantasy Sports Companies in India

    WinZO is a top gaming platform in India with over 100 skill-based games like rummy, poker, and fantasy sports, attracting 150 million users and handling five billion monthly micro-transactions. It offers fast withdrawals, real-time competitions, a multilingual interface, and 24/7 customer support for a seamless gaming experience.


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    Besides these startups in the fantasy gaming industry, it is important to highlight the emergence of CrickPe as one of the most promising upcoming players. CrickPe, a fantasy cricket and gaming platform, is the latest addition to India’s booming online fantasy cricket industry. Launched under Ashneer Grover’s new venture, Third Unicorn Pvt. Ltd., CrickPe aims to provide a world-class fantasy cricket experience to cricket enthusiasts.

    Why Are Online Fantasy Games in India Gaining Popularity?

    The surge in the popularity of online fantasy sports in India can be attributed to several key factors:

    Wide Array of Sports Leagues

    India has a passionate sports culture, particularly for cricket, kabaddi, football, wrestling, and volleyball. The availability of fantasy sports leagues for these sports has resonated with a large population of sports enthusiasts.

    Digitalization

    India’s digital landscape has witnessed significant growth, driven by increased smartphone affordability, expanding internet access, and reduced data costs. This digitalization wave has facilitated the widespread adoption of online fantasy sports platforms.

    Increased Investors’ Interest

    Notable investors, including industry leaders like Tencent and Nazara, have shown keen interest in the fantasy sports gaming sector. Their investments have bolstered the industry’s growth and added credibility. Furthermore, these platforms cater to India’s diverse population by providing content in regional languages, including religious themes.

    High-Profile Sports Partnerships

    Renowned sports personalities such as M.S. Dhoni, Virat Kohli, and Hardik Pandya have become brand ambassadors for online fantasy sports, particularly in cricket. Their association with these platforms has helped garner a larger fan base and added to the credibility of the industry. It is worth noting that fantasy sports are considered games of skill rather than luck, further enhancing their appeal.

    These factors combined have propelled the rapid adoption of fantasy sports in India, captivating sports enthusiasts and offering them an engaging and skill-based gaming experience.

    Conclusion

    The surge of online fantasy gaming in India owes much to the digital revolution that has reshaped the gaming landscape. With more people using smartphones, better internet connectivity, and enhanced gaming experiences, fantasy gaming has become incredibly popular. These home-grown startups have seized the opportunity to provide a diverse range of online games to meet the growing demand in India.

    From cricket and football to kabaddi and basketball, these fantasy gaming platforms have created immersive and engaging experiences for sports enthusiasts. As the appetite for online gaming continues to grow, these startups have successfully positioned themselves as the go-to platforms for fantasy gaming in India, revolutionizing the way people experience and enjoy sports virtually.

    FAQs

    What is Fantasy Game?

    A fantasy sport is a type of game, often played using the Internet, where participants assemble imaginary or virtual teams of real players of a professional sport. These teams compete based on the statistical performance of those players in actual games.

    Which are the top online fantasy gaming companies in India?

    The top online fantasy gaming companies in India include Dream11, Mobile Premier League (MPL), Games24x7, Gameskraft, and more.

    The legality of fantasy sports in India is dependent on whether the game qualifies as a ‘game of skill’ or a ‘game of chance. ‘ However, games involving a considerable and substantial degree of skill (mathematically, more than 50%) fall outside the scope of gambling laws and hence are legal in India.

    What are the growth prospects of the Indian online fantasy sports industry?

    The Indian online fantasy sports sector is expected to witness remarkable growth, with revenue estimated to reach Rs 25,240 crore by FY27, showcasing a compound annual growth rate (CAGR) of 33%.

    Is it worth playing fantasy cricket?

    Yes, with sports players like M.S. Dhoni, Virat Kohli, and Hardik Pandya promoting online fantasy sports, playing fantasy cricket has become an exciting way to enhance your cricket-watching experience.

    What is the future of the fantasy gaming industry in India?

    The fantasy gaming industry in India has seen rapid growth, with a 20% revenue surge in the past year. In-app purchases, the fastest-growing segment, soared by 41%. With a projected CAGR of 20%, the sector is expected to surpass $9.2 billion by FY29.

    Thinking about fantasy sports and online gaming which is the first brand that comes to your mind?

    Dream11 is the first brand that comes to mind when thinking about fantasy sports and online gaming in India.

  • A23, Games24x7, and Junglee Games sue Tamil Nadu Over New Regulations Pertaining to Real-Money Gaming

    In a case filed in the Madras High Court, skilled gaming businesses Games24x7, Junglee Games, and Head Digital Works (A23) have contested the legitimacy of the Tamil Nadu state’s latest regulations pertaining to the real-money gambling (RMG) sector, which went into effect on February 15.

    In order to prevent state authorities from taking any coercive action against them, these corporations have filed writ petitions to halt the execution of these restrictions and secure an interim injunction. Additionally, the corporations have asked the court to rule that the law is “arbitrary, void, illegal, and unconstitutional” when it comes to online skill games that are played for cash or other stakes.

    The latest setback for an industry already struggling with rising goods and services tax (GST) rates came earlier this month when Tamil Nadu announced a set of state-specific restrictions that imposed time and usage limits on RMG platforms.

    The Tamil Nadu Online Gaming Authority (TNOGA) released the rules as part of the state’s larger initiatives to control the rapidly expanding industry. The authority’s action was expected to spark another legal dispute between the state and RMG platforms, according to many media reports earlier.

    What New Rules State?

    RMG platforms are required to implement “blank hours” between midnight and 5 a.m., which result in the inability to log in during this time frame. In addition, the standards require organisations to allow users to set daily, weekly, and monthly financial limitations and forbid minors from playing real-money games. Platforms could also remind players of their playtime by displaying pop-up warning messages every 30 minutes after they have been playing for more than an hour.

    The phrase “ONLINE GAMING IS ADDICTIVE IN NATURE” should be shown on the login pages of RMG apps, along with other warnings concerning the addictive nature of these games. According to the recommendations, RMG apps should also show the fixed monetary limit and the total amount spent thus far in “reasonably bold letters” whenever players deposit money.

    Other Measures Companies Need to Maintain

    Mandatory Know Your Customer (KYC) verification at account creation is one of the additional steps. A second-layer verification using a One Time Password (OTP) issued to the phone number associated with the Aadhaar number will validate the initial login authentication, which will require KYC verification through Aadhaar.

    TNOGA has adopted a “consultative and inclusive approach in draughting regulations aimed at ensuring user protection,” according to Roland Landers, CEO of the All India Gaming Federation (AIGF), a trade association for the skill gaming sector.

    He added that certain elements, like the blackout time, can have unforeseen repercussions and might encourage consumers to utilise offshore gambling sites, which present serious concerns to consumer safety and have an effect on both national and economic security.

    To make sure the regulations achieve their goals without negatively impacting users or the sector, we are currently concentrating on resolving the implementation issues. AIGF is not currently considering a legal challenge to these regulations. Rather, we are actively collaborating with our members and the authority to support constructive engagement and efficient enforcement,” Landers stated.


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  • Delhi High Court Orders Websites Copying Games24x7’s RummyCircle to be Blocked

    A John Doe order has been issued by the Delhi High Court against several websites that are said to have unlawfully copied the layout and content of RummyCircle, the online gaming platform run by Games24x7.  In order to resolve several infractions, including copyright, trademark infringement, misrepresentation, and the unauthorised use of the startup’s founders’ names on certain websites, Games24x7 filed a lawsuit.

    What is John Doe Order?

    Interestingly, a John Doe order is a court order that permits an individual or organisation to pursue action against an unnamed person or group. “John Doe” serves as a stand-in for the unidentified individual who is being accused of misconduct.

    According to Games24X7‘s petition, some websites were using the bait-and-switch technique, which involves luring customers with a phoney RummyCircle page before rerouting them to unlawful gambling and casino websites.  Furthermore, it asserted that a number of domains were illegally promoting rival rummy platforms or illicit gambling websites by exploiting the RummyCircle trademark.

    Creating Replicas of RummyCircle’s Website

    In order to falsely identify themselves with RummyCircle, several of these websites also allegedly made nearly identical copies of the company’s website, stealing its layout, content, and user reviews. According to the HC’s verdict, Games24x7’s rights were blatantly breached by the defendants, which were fraudulent websites. The defendants were ordered by the court to refrain from using the RummyCircle brand or anything similar in the titles of their websites, posts on social media, or other materials. In addition, it mandated that the infringing websites be shuttered and removed and stated that the defendants could not utilise the names of Games24x7’s founders in any way. Due to the increasing threat of copyright and trademark infringement, courts have recently issued a number of these orders.

    The Delhi High Court last month awarded ZED Entertainment a “Dynamic+” John Doe order to protect digital privacy. Without requiring repeated court approvals, this order allowed Zed to take action against websites that were unlawfully streaming its content, including TV series, films, and over-the-top (OTT) content.

    Current Financial Dynamics of Games24x7

    Games24X7, which was founded in 2006 by Bhavin Pandya and Trivikraman Thampy, provides games such as RummyCircle and My11Circle.  After raising $75 million in a funding round led by Malabar Investment in 2022, it became a unicorn. Among its supporters are Tiger Global and Raine Group.  The unicorn faces competition from teams like Dream11 and MPL. Games24X7’s net loss decreased 29% to INR 199.60 Cr in FY23, while its consolidated income from operations increased 1.7X to INR 1,988.10 Cr.


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  • Games24x7 Success Story: How this company leads the gaming world in India

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations.

    Who does not loves to play games, especially online or pc games? Who says only kids can play games? Adults can equally indulge in games to give themselves a break from work.

    Playing games is a great way to deal with boredom. It also acts as a stress-buster, when one has to take a minute to engage in the world of fun and fantasy and escape ordinary life. If we talk about the history of video games, then that dates back to somewhere in the 1950s to 1960s.

    So far, with the rise of new technology, the gaming world has also evolved. Today, we have dedicated websites where we can play games directly through the internet without downloading them or using CDs or other mediums.

    Games24x7 is one of the leading Indian online gaming startups which was founded in 2006 that offers various skill games like RummyCircle and My11Circle in a hyper-personalized gaming experience.

    Read the article further to know more about Games24x7’s success story, how it functions, its founders, business & revenue model, growth, funding and investors, and so on.

    Games24x7 – Company Highlights

    Headquarters Mumbai, India
    Sector Technology, Information and Internet
    Founder Bhavin Pandya and Trivikraman Thampy
    Founded 2006
    Valuation $2.5 billion
    Website www.games24x7.com

    The Story of Games24x7 & how does it work
    Games24x7 – Industry
    Games24x7 – Founders
    Games24x7 – Mission and Vision
    Games24x7 – Name, Tagline, and Logo
    Games24x7 – Business & Revenue Model
    Games24x7 – Funding and Investors
    Games24x7 – Investments
    Games24x7 – Advertisements and Social Media
    Games24x7 – Awards and Achievements
    Games24x7 – Competitors
    Games24x7 – Future Plans

    The Story of Games24x7 & how does it work

    The idea of Games24x7 came in a lab at New York University by two friends – Bhavin Pandya and Trivikraman Thampy. The duo shared common interests in online games, which eventually gave birth to Games24x7 in 2006.

    It started its journey by launching its first online game RummyCircle. Rummy is a kind of card game played with two decks of cards and a total of two Jokers. The platform offers online rummy. Later in 2015, Ultimate Games (U Games), the company’s casual games studio, was established to develop new games for the worldwide market.

    Around 2019, Games24x7 launched My11Cricle, which is one of the country’s top fantasy sports platforms. This platform includes sports like Cricket and Football.

    In 2021, Games24x7 expanded its gaming platform by adding carrom, and kabaddi to its My11Cricle portfolio.

    RummyCircle and My11Cricle involve real money as the prize. The Games24x7 crew is varied, skilled, and dedicated, with offices in Mumbai, Bengaluru, New Delhi, Kyiv, Philadelphia, and Miami. The firm focuses on providing amazing gaming experiences across multiple platforms by leveraging behavioral research, technology, and artificial intelligence.

    Other than online gaming, Games24x7 has specialties in Game AI, Data Science, Skill Games, Content AI, Artificial Intelligence, Machine Learning, Supervised Learning, Mobile Games, Process AI, and Data Analytics.

    Games24x7 now utilizes Amazon CloudWatch to survey its applications, which consistently delivers notifications that assist engineers to detect and act on likely problems before they arise, preventing an interruption in the user experience. In addition, since there is real money involved in their RummyCircle, it takes the help of the Amazon Neptune graph database to determine whether two players in a game are conspiring to outwit the other four players. This allows the company to stay alert and prevent any sort of fraudulent activities.

    Games24x7 was highlighted as one of eight innovative startups using the potential of new-age innovation to develop a new-age India on Discovery Channel’s TV series, India Startup Stories. It is also India’s 99th unicorn company.

    Games24x7 – Industry

    As per a report, there are about five billion internet users around the world, accounting for 63% of the world’s population. Experts predict that the tech industry will have a growth rate of 104% between 2018 and 2023.

    Games24x7 – Founders

    Bhavin Pandya and Trivikraman Thampy founded Games24x7 in 2006.

    Bhavin Pandya

    Bhavin Pandya is also the CEO of Games24x7. His responsibilities involve looking into the company’s operations and game development. Bhavin graduated from Purdue University with a bachelor’s degree in Electrical and Computer Engineering. He likes to make sure to achieve the company’s strategic goals and ensures that the correct culture is established and maintained. One of the most challenging things for Bhavin was to leave a fully-funded Economics Ph.D. program at New York University to go after his passion and launch Games24x7. He has interned at General Electric Healthcare for almost a year.

    Trivikraman Thampy

    Trivikraman Thampy likes to be called Vikram by his teammates. He lives in Miami and has led the firm through multiple successful product launches, marketing campaigns, and investment rounds. Trivikraman has a Ph.D. in Economics from New York University and a bachelor’s degree in Aerospace Engineering from the Indian Institute of Technology, Bombay. He has a total of 14 years of experience in handling the analytical abilities and strategic judgments of the company ever since its beginning.

    Games24x7 – Mission and Vision

    The vision statement of Games24x7 is, “To nurture people to develop the core values and traits that we believe are the key to any organization’s success.”

    The Core Values of Games24x7 are:

    • Honesty
    • Humility
    • Genuineness
    • Decency
    • Fairness

    Over 14 years, Games24x7 has been transformed many times and has experimented with multiple logos and concepts.

    The current logo of the company was revealed in January 2020. The new logo of the company demonstrates the importance of its mission.

    The new logo shows a tech stack with coding symbols to give a form of a cube with the alphabet ‘G’ on top of the cube symbol. The logo mirrors Games24x7’s brand identity, bringing in aspects of imagination, ideation, and intelligence. It is led by a bold and steady blue with a flash of lively orange color, accompanied by tranquil teal and aqua accents.

    The tagline of Games24x7 is, “The Science of Gaming”, which truly defines its creativity and as the technology leader in today’s gaming market.

    Games24x7 – Business & Revenue Model

    The business model of Games24x7 can be defined as having an online model where it offers a hyper-personalized gaming experience to its customers. The company works on a model-driven rather than a data-driven one, with machine learning (ML) models directing essential business logic across the operation. By leveraging technologies such as AI, ML, Data Science, and so on, the company is now offering these services as B2B products for other firms.

    The three major gaming platforms of Games24x7 are:

    • RummyCircle
    • My11Circle
    • U Games

    Games24x7 gets its major chunk of revenue through RummyCircle and My11Circle gaming platforms.

    Games24x7 – Funding and Investors

    Games24x7 has raised $75 million in fundraising across two waves. Their most recent fundraising came on March 30, 2022, in the form of a Venture-Series Unknown round. Four investors support Games24x7. The most recent investors are Malabar Investment Advisors and Tiger Global Management. The other two investors of Games24x7 are The Raine Group and Das & Co.

    Date Funding Round Fund Amount Investors
    March 30, 2022 Venture Round $75 million Malabar Investment
    Jun 5, 2006 Seed Round

    Games24x7 – Investments

    Games24x7 has made only one investment as of now. On August 18, 2021, Games24x7 invested in Cricheroes, a web portal aimed at the grassroots cricket ecosystem.

    Games24x7 – Advertisements and Social Media

    Games24x7 had rolled out a campaign for its sports fantasy platform by featuring Sourav Ganguly, who also happens to be the brand ambassador of My11Circle. The company launched a campaign ahead of IPL 2022. The idea of the ad is crafted by the Script Room. With the #IndiakaSabseBada1stPrize, which was a giveaway prize meant for the games on the My11Cricle platform.

    Previously, in 2020, Games24x7 launched a campaign for its RummyCircle platform to bring out the light-hearted competitiveness of the gaming platform among the players. With the title “Apna Game Dikhao” the ad targeted the gaming spirit of rummy offers its players, which is a blend of multiple emotions. The campaign was unveiled on various media including OTT platforms and YouTube.

    Recently, Games24x7 has roped in Bollywood Actor, Hrithik Roshan as its RummyCircle’s brand ambassador.

    Games24x7 – Awards and Achievements

    In May 2022, BCCI awarded the title sponsorship rights of the Women’s T20 Challenge 2022 to My11Circle.

    The Indian Digital Marketing Awards (IDMA) 2021 was presented to RummyCircle by teaming with Affle’s MAAS platform for a campaign. The unified platform won eight awards. This was Games24x7’s first-ever mobile-user acquisition campaign with MAAS.

    The awards are:

    • Best use of Mobile to Drive Sales
    • Cross Mobile Integration
    • Most Effective App for Consumer
    • Best Data-Driven Strategy
    • Best Omni-Channel Campaign Management & Marketing Automation
    • Most Effective Use of Digital Analytics
    • Best Multi-Mobile Channel Campaign

    Games24x7 – Competitors

    Some of the top competitors of Games24x7 are:

    1. Dream11
    2. FanFight
    3. Daily Fantasy Cricket
    4. Classic Rummy
    5. Junglee Rummy
    6. Octro Inc
    7. Sachar Gaming Pvt. Ltd.
    8. Adda52.com

    Games24x7 – Future Plans

    The company plans to use its funds to invest more in technology, which is its main platform to diversify its content and aims to remain the market leader. It is also aiming to team with other content creators across international boundaries to bring more gaming content to India.

    FAQs

    Who is the CEO of Games24x7?

    Bhavin Pandya is the CEO of Games24x7.

    Who is the Brand Ambassador of Games24x7?

    Games24x7 has onboarded Hrithik Roshan as it’s Brand Ambassador.

    Where is the head office of Games24x7?

    The Head office of Games24x7 is in Mumbai.

    Is Games24x7 a Unicorn?

    Yes, Games24x7 is a Unicorn.

  • List of Brands Endorsed by Ajinkya Rahane

    Having a sportsperson or a cricketer as a brand ambassador is a formula that many companies and organizations use in order to build a strong brand identity and reach out to their target audience. One of the upcoming Indian cricketers in the advertising world is Ajinkya Rahane, who is currently the Vice-captain of the Indian cricket team in test cricket.

    Ajinkya Madhukar Rahane is a middle order batsman who has played all forms of cricket and currently represents Mumbai in domestic cricket and Delhi Capitals in Indian Premier League (IPL). The cricketer made his debut in first class cricket in 2007 to 2008 Ranji Trophy and his International debut in 2011 in a Twenty20 International against England. Whereas his test debut was in the 2013 Border Gavaskar Trophy.

    Rahane went on to become the country’s most accomplished batsman overseas throughout India’s away season during 2013 to 2014. He also performed well during the 2015 World Cup especially when he helped the team win over South Africa in a World Cup match for the first time. When it comes to IPL, Ajinkya started out in Mumbai Indians but then achieved success for Rajasthan Royals up until 2016. In the 2019, Rahane was brought by the Delhi Capital team and has been performing well for the team.

    One of the most notable performance by Ajinkya Rahane was when India defeated Australia in Gabba under his captaincy and won the Border Gavaskar Trophy in 2021. The net worth of Ajinkya Rahane is estimated to be $9 million in 2021. While he is known to charge over Rs. 20 to Rs. 30 lakhs per brand endorsements deals. Some of the brands endorsed by Ajinkya Rahane are Boost, CEAT, NeoGrowth, Games24x7, ELSA Corp, Hudle etc.

    Here are the List of brands endorsed by Ajinkya Rahane

    Boost
    CEAT
    Neogrowth
    Games24x7
    ELSA Corp
    Hudle
    Frequently Asked Questions

    Boost

    Boost is one of India’s leading nutritional beverages brand that is owned by Unilever. Boost was originally launched in 1975 and is clinically proved to increase stamina up to three times more. This malt-based chocolate drink is targeted especially towards people who need a beverage that provides extra nutrition to fill gaps in their meals or for the people who have lost their appetite, growing children etc.

    The drink is available Chocolate flavour and ‘Ready to Sip’ pack and continues to be a favourite health food drink in the market. The brand was also promoted by many Indian cricketers such as Rishabh Pant, Shreyas Iyer, Kapil Dev, Sachin Tendulkar, Virender Sehwag to Mahendra Singh Dhoni, Virat Kohli, etc. Boost signed Ajinkya Rahane as its brand ambassador in 2021.

    Boost has also had their iconic tagline of “Boost is a secret of my energy” in all its ads with the cricketers. Commenting on the association Rahane said that, he was trilled to be a part of boost as he has grown up with it. He also added every kid needs a little push to deal with challenges, and he is honoured to play that role.

    CEAT

    CEAT is a leading multinational tyre company that is owned by RPG Group. It is a one of the most well-known tyre manufacturing company, that makes tyres for passenger cars, cycles, SUVs, scooter, bikes, trucks and buses, earth movers, fork lifters, tractors, trailers, and even autorickshaws, etc. Besides that, CEAT has sponsored strategic-timeout for IPL from 2015 till 2018.

    The company was initially founded by Virginio Bruni Tedeschi in 1924, collaborated with the Tata group, but was acquired by RPG Group in the 1990s. CEAT has chosen many cricketers like Rohit Sharma, Mayank Agarwal, Shreyas Iyer as its brand ambassador during Indian Premier League seasons.

    In 2016, the company has signed a 4-year long bat endorsement deal with Ajinkya Rahane. Since Rahane plays various forms of cricket and is well known for playing test series overseas, the company’s logo will prominently donned in the bats used by the cricketer. The company also added that, Rahane’s performance on the field represents the values that CEAT believes in.


    How much these Top Indian Cricketers Charge for Brand Endorsements
    Here is a list of all the famous cricketers and the price they charge for endorsing a brand. Who is your favourite cricketer? And how much is the charging per brand endorsement? Take a look at this article and find out.


    Neogrowth

    Neogrowth is a pioneer company in the sector of SME lending in India. The company helps businesses grow by providing them business loans and creating a social impact. Neogrowth provides unsecured business loans up to Rs. 75 lakhs. So far, the company is known to have helped SMEs in 70 different sectors and has a presence in 27 markets.

    The company is known to have disbursed more than Rs 6,200 crore in loans to over Rs. 29,500 clients. Neogrowth signed Ajinkya Rahane as its brand ambassadors in 2021, while the deal is said to be for a year. The cricketer has also appeared in their ad campaign with the tagline of “Keeping it simple”.

    The ad showcases Rahane explaining the ease at which small companies can access loans through NeoGrowth. The aim of the ad campaign is to bring attention to the problems faced by small business, help them find solutions to their challenges and by providing them loans.

    Games24x7

    Games24x7 is an online gaming company that is known for their skill games (such as RummyCircle and My11Circle) and other casual games like Ultimate Games. The company was founded by Bhavin Pandya and Trivikraman Thampy in 2006 and currently has its offices in Mumbai, Bengaluru, Kiev, Philadelphia, and even Miami.

    Games24x7 specializes in the sectors of behavioral science, latest technology and AI and has come up with unique games for all platforms. RummyCircle is one of the Games24x7 games that is known to the largest online rummy platform in the country. The company signed Ajinkya Rahane as its brand ambassadors in 2021 for My11Circle which is a fantasy sports platform.

    Cricketers such as Sourav Ganguly, Shane Watson, Rashid Khan, and VVS Laxman have also endorsed the brand. The new campaign that features Ajinkya Rahane will be a tribute to the cricket lovers in India. Commenting on the association Saroj Panigrahi, the Vice President of My11Circle said that, With Rahane’s help the company will continue to providing awesome game playing experiences to fantasy sports enthusiasts.


    List of Brands Endorsed By Priyanka Chopra
    Priyanka chopra is a actress and a global celebrity that is known to charge over Rs 5 crore for per endorsements. Here are the brands endorsed by Priyanka.


    ELSA Corp

    ELSA (English Language Speech Assistant) Corp is an upcoming EdTech startup that provides services like A.I. assistant for pronunciation training and accent reduction. The company was founded Vu Van and Xavier Anguera and has its headquarters in San Francisco, California.

    The company aims to help everyone speak foreign languages with confidence which can enable people to get better career opportunities. The company is known for their flagship product known as ELSA speak which is personal virtual pronunciation coach. So far, it has over 10 million people from 101 different countries. The EdTech company signed Ajinkya Rahane as its brand ambassador in 2020.

    With the help of the cricketer in their advertisements, the company wants to popularize the ELSA Speak among the Indians who might want to better their English Pronunciation. In an interview, Manit Parikh the Country head of India ELSA Corp said that Ajinkya Rahane was chosen as he was the perfect embodiment of the ‘ELSA way of life’ and that why he is the best fit for the company.

    Hudle

    Hudle is a digital platform made for sports enthusiasts, as it allows people discover and book tickets for more than 300 sports venues, sports events and even tournaments on its app. The company was founded by Suhail Narain in 2015 and has its headquarters based in New Delhi.

    This sports startup’s main motive is to bring people closer to the favourite sport by organising customized sports events and workshops for corporates. It also allows its users to connect with other players through games and leagues, or even learn a sport by joining its play session. The company signed Ajinkya Rahane as its brand ambassador and advisor of the brand in 2020.

    The company is the face of the brand and also guides the team with his strategic inputs through his experience in professional sport. Commenting on their association, Suhail Narain the Founder and CEO of Hudle said that, with Rahane on board the company will be able to identify and unlock new opportunities as a strategic partner.


    List of Brand Endorsed By Varun Dhawan
    Varun Dhawan is an popular Indian actor that is known to charge over Rs 1 to 3 Crore for endorsements. Here is the list of brands endorsed by Varun Dhawan.


    Conclusion

    Ajinkya Rahane is one of the most valuable cricketers of the Indian cricket team especially for international cricket. Ajinkya Rahane is known for being one of the best fielders, his old-school batting technique and for having the ability to adapt to the pitch and weather conditions overseas.

    When it comes to being a brand endorser Rahane has chosen brands that are similar to his ideals and that have social impact. This is why Ajinkya Rahane will be seen endorsing more brands in the future.

    Frequently Asked Questions

    Who is Ajinkya Rahane?

    Ajinkya Madhukar Rahane is a middle order batsman who has played all forms of cricket and currently represents Mumbai in domestic cricket and Delhi Capitals in Indian Premier League (IPL).

    What is the net worth of Ajinkya Rahane?

    The net worth of Ajinkya Rahane is estimated to be $9 million as of 2021.

    What are the brands endorsed by Ajinkya Rahane?

    Some of the brands endorsed by Ajinkya Rahane are Boost, CEAT, NeoGrowth, Games24x7, ELSA Corp, Hudle etc.

    How much does Ajinkya Rahane charge for brand endorsements?

    Ajinkya Rahane is known to charge over Rs. 20 to Rs. 30 lakhs per brand endorsements deals.