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The Indian online gaming industry is flourishing with a wide variety of games that are letting young and old indulge in them. Among all other outdoor games including cricket, football, kabaddi, and basketball, India is also witnessing a rise in the popularity of several indoor games like ludo, pool, carrom, free fire, and more, which are also letting the gamers of India rewarded with real cash prizes among a list of other rewards.
The large youth population and the rapid penetration of the internet have made the country really witness a gaming revolution that includes fantasy sports and social gaming platforms over the past decade or so. To name one of the most popular gaming hubs in India is to talk about WinZO. The New Delhi-based social gaming platform is well-known for offering monetary benefits and prizes to players from around the country.
Founded by Paavan Nanda and Saumya Singh Rathore in 2018, WinZO has been ingeniously developed as a vernacular gaming platform to tap into the Indian audiences hailing from Tier 2, 3, and 4 cities.
WinZO offers an array of popular games from PubG to cricket, rummy, and more, which make up an enviable collection of 100+ games that reward users online. Read about WinZO Games, Founders and Team, Business model, Revenue Model, Growth, Funding and Investors, Name, Tagline, Logo, Awards, Challenges, Future Plans, and more.
WinZO – Company Highlights
| Startup Name | WinZO |
|---|---|
| Founders | Paavan Nanda and Saumya Singh Rathore |
| Founded | 2018 |
| Headquarters | New Delhi, Delhi, India |
| Industry | ESports, Gaming |
| Website | www.winzogames.com |
About WinZO and How it Works?
WinZO – Industry | Target Market Size
WinZO – Founders and team
WinZO – Startup Story | How was WinZO Started?
WinZO – Mission and Vision
WinZO – USP and Innovation
WinZO – Name, Tagline, and Logo
WinZO – Business Model and Revenue Model
WinZO Financials
WinZO – Startup Challenges
WinZO – Funding and Investors
WinZO – Acquisitions
WinZO – Advertisements and Campaigns
WinZO – Advisors and Mentors
WinZO – Recognition and Achievements
WinZO – Future Plans
About WinZO and How it Works?
WinZO is a microtransactions-powered vernacular entertainment platform, which has 100+ games served in 5 formats to users in 10+ regional languages. The diverse game offerings include hyper-casual games such as Candy Crush, Metro Surfer, Carrom, Chess, Ludo, and Pool to Mid-core flagship esports IPs like Free Fire.
WinZO is a member of the All India Gaming Federation (AIGF) and FICCI. It is also known as the proud sponsor of Patna Pirates, Gujarat Giants, and Bengal Warriors.
WinZO is built with the idea of emerging as the ‘Netflix of Gaming’- one platform with games to play with your friends. To boost the gaming infrastructure in the country, WinZO partners with individual, mid-size, and large global studios to bring a variety of games to its users on a single platform.
The social gaming startup also helps the developers improve their revenue by providing them with an alternative and a far more efficient model of monetization led by microtransactions rather than conventional in-app purchases and advertisements. The partner developers of WinZO have clocked 100 more revenues from their games on WinZO in India as compared to their distribution channels such as Google Play Store, Apple Store, etc.
In the short term, WinZO aspires to be the preferred platform of choice for both its stakeholders- gamers in Bharat (Tier 2 – Tier 5) and game developers. The company is always innovating and bringing products and features to empower its users and game developers.
Also, their decentralized language management portal has empowered housewives and college-going students by helping them earn up to Rs 30,000 per month, thereby letting them become financially independent. Here, they only needed to help localize their product and add languages, remotely from their homes. For game developers, WinZO has come up with the Developers’ consoles to facilitate their outreach to the company and become more entrepreneurial in game development in light of assured revenue streams of up to 100x.
In the long term, WinZO envisions serving as a one-stop platform for all mobile-first entertainment media in India and other developing markets driven by the power of communities and microtransactions.
The company is empowering all its stakeholders on multiple fronts. The primary problem that WinZO started to solve was the efficient monetization of games in developing economies where in-app purchases and advertisements do not work. Through their microtransaction model, where 200 million+ microtransactions are clocked per month, their partner studios have witnessed growth up to 100X in their revenues. Hence, the model definitely has proved to be effective.
WinZO Products/Services
WinZO is an off-Play Store app, which hosts 70+ casual to mid-core games in 5 formats and 10 Indian regional languages. The games range from rummy, pool, carrom, ludo, call break, bingo, chess, 29 card games, archery game, bubble shooter, and more.
Users here get the thrill of competition and instant gratification. It also ensures the personalization of content to serve users with relevant games based on their engagement patterns on the platform. The company is developing a community of gamers who can engage and compete with each other via features such as WinZO Versus.
To make outreach easier for the developers, they have also launched WinZO Developer Console where any developer can sign up and submit content for integration on the app. The console has garnered massive traction, with over 1,000 games being submitted from across the globe. It also provides real-time analytics related to the game for efficient monitoring of the performance and ensuring transparency. WinZO also offers WinZO store, which brings gaming coupons, Gaana coupons, Nykaa coupons, and more.
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WinZO – Industry | Target Market Size
WinZO is in the Indian online gaming industry, which was projected to reach a market size of $60 billion by 2034 in a 2025 report by WinZO and IEIC. WinZO targets a user base of over 250 million registered users in India, with a focus on the “Tier 2-Tier 5” audience in smaller towns and rural areas, alongside its recent expansion into the US and other international markets. The company relied mainly on the Tier 2 cities and beyond to achieve the estimated growth.
This is because when the company scrutinized the market, they were surprised to discover that around 80% of active gamers in India are from non-metro locations. Yes, it was found out that somewhere between 40% and 60% of the overall gamer population of India are from Tier II towns and beyond. All of this helped WinZO scale fast and grow large enough to be one of the most popular gaming companies of today. The company targets the small cities of India, where the gamers’ ages range between 18 and 35 years.
WinZO – Founders and team
WinZO was co-founded by Paavan Nanda and Saumya Singh Rathore.
Paavan Nanda
Paavan is an engineer from NSIT, who later went to IIM-Calcutta and to the Copenhagen Business School. He worked with Bain & Company, Abbott Labs, and Merrill Lynch before co-founding Zostel Hospitality Pvt. Ltd., which emerged with ZO Rooms, an affordable and technology-driven hostel chain. However, ZO Rooms, after a failed merger with OYO, shut down, but it failed to put a halt to the rising entrepreneurial instinct of Nanda, who then co-founded WinZO with Saumya Singh Rathore in 2018.
Saumya Singh Rathore
Saumya is the co-founder of the vernacular social gaming platform, WinZO. She has a Master’s in Psychology from The University of Manchester and eventually obtained a degree in Chartered Psychologist with the British Psychological Society. Saumya had already worked with Paavan Nanda in Zo Rooms before the duo decided to found WinZO.
WinZO, currently, is a tight-knit team of around 40 young, enthusiastic, passionate, and talented people who believe in the company’s vision and hustle together to work on the most advanced cutting-edge technologies and provide the best value to the users. When the team closed its Series A and had 5 Million+ users, it was only a 9-member team.
The work culture at WinZO is as vibrant, customer-focused, and fun as it might be imagined in a gaming venture. The team works hard at exemplary execution speed to push great new exciting features for the users and each small achievement is appreciated and celebrated. Weekly office parties and milestone celebrations also bring extra motivation and energy to the team.
“We at WinZO believe that hiring right is more effective than hiring fast – peer interviews is how you get on with the mission. It is always a great support to have a team which is self-motivated, target driven, accountable and committed to the vision. Hence, we hire the best talent with the right value alignment with the company’s core values.”, said Paavan Nanda, co-founder of WinZO.
Most of our relatively new colleagues have joined us through the recommendations from their friends already working with us as they wanted to be a part of our journey to build the Netflix of Gaming and solve some of the most challenging tech problems of the country – Saumya Singh Rathore, co-founder of WinZO.
WinZO – Startup Story | How was WinZO Started?
WinZO was conceptualized after studying the revolution that affordable smartphones and Reliance Jio had created in India in 2015-16, by providing users from even the remotest corners of the country, with powerful devices and affordable high-speed internet connections. Thanks to this revolution, India became the global leader in in-game downloads.
However, there was clearly a problem of efficient monetization for games in high-potential developing markets that needed to be solved. This marked the journey of WinZO. To validate the concept, WinZO was launched as a subscription-based trivia app to monitor the user acceptance of the model.
Based on the encouraging results of this POC, they launched a micro-transaction powered vernacular hyper-casual gaming platform where users pay small sums of INR 2 – INR 25 to participate in real-time multiplayer games and win prizes from the pool of rewards set aside for them. This model had the elements of regional language, real-time competition, and affordability in consuming content yet paying for it. Together, these made WinZO an instant hit among the users of vernacular Bharat.
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WinZO – Mission and Vision
WinZO focuses on competitive multiplayer gaming experiences and is charged with the mission to create a culturally relevant mobile games platform with a broad rate of adoption.
WinZO aims to lead the Indian online gaming ecosystem with an expansive influencer network that is capable of catering to 50+ million registered users of the platform.
WinZO – USP and Innovation
WinZO’s USP has always been its innovative and inclusive approach to solving real-life problems. While the intuitive approach for any gaming company would be to tap the easier metro and tier-1 audience first, WinZO saw and successfully tapped the potential of the real Bharat (Tier 2-Tier 5 towns, rural India) through its deep-down distribution strategy.
To facilitate this, they offer the support of 10+ regional Indian languages on the app. Their vision is to democratize entrepreneurship: They have decentralized language management through their portal to engage women who work from home to get a truly vernacular experience for players in Bharat.
For game developers, WinZO has helped them become more entrepreneurial in game development in light of assured and sustainable revenue streams. As many developers aren’t aware of the intricacies of this complex market, their 80% paying active user base ensures that the games are generating revenue from day 1 at no user acquisition expenses for the developers.
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WinZO – Name, Tagline, and Logo
The team took ‘ZO’ from their previous venture ZO Rooms/Zostel. ZO stands for speed & energy – so it’s winning fast! Plus, when they Googled the word, they didn’t find anything, so that solved the SEO hassles with no money spent!
WinZO – Business Model and Revenue Model
As per App Annie 2018 Gaming Report, India stood highest in terms of Game downloads – at the same time in the bottom 10 for in-app purchases. The problem that WinZO is addressing is fairly simple: Bharat is in love with Gaming, but the Quality Studios/Independent developers do not see much potential in Bharat.
The WinZO Business Model is simple – Build the Gaming Ecosystem in Bharat. It aims to do that in three ways:
- Provide a one-stop Game Developer Console to the Gaming Studios – where it can publish the games and earn revenues out of it.
- Charge platform commission fees from all the games and share the revenue with the Game Developers via its Console.
- Offer employment opportunities to students and housewives across Bharat to provide content for quizzes via its indigenous portal.
Nitin Konde
WinZO Financials
| WinZO Financials | 2024 | 2023 |
|---|---|---|
| Operating Revenue | INR 1055 crore | INR 674 crore |
| Total Expenses | INR 693 crore | INR 564 crore |
| Profit/Loss | INR 315 crore | INR 126 crore |
Avantika Bhardwaj
WinZO – Startup Challenges
The most challenging part that WinZO faced was generating the feeling of trust in the minds of the users, who were seated in the remote areas of Bharat.
“What has worked well for us is – the entire product was on beta for at least six months and we were on stealth mode. We generated lots of insights around how to build trust and the product is designed for the users of Bharat who are from tier 2/3/4 towns. We also decided to be vernacular and be transparent to our users so that it’s easy for them to build trust on the platform.”, said Paavan Nanda.
As a result, they are now available in around 12 Regional Languages and nearly 90% of their audience is from the tier 2/3/4 towns of Bharat.
A significant other challenge is profitability, which the company is yet to gain, as reported last in FY20.
WinZO Copyright Infringement
WinZO has filed a copyright infringement lawsuit against gaming giant Mobile Premier League (MPL) because it thinks that the latter has copied its gaming format “World War”. World War is a game launched by WinZO in April 2020, which currently boasts around 80 million registered users. As far as reports, WinZO has already applied for a patent for the invention and copyright registration with regards to the expression of the format and trademark of World War.
It all started when WinZO discovered that MPL has allegedly copied the format and the name of the game. However, it took down the format from its platform as soon as it was informed of the same but the latter again started with “Team Clash”, which allegedly used the same format that was identical to “World War”. Besides, the notifications/popups and more that were sent to the users were also similar. Following the discovery of this new game, WinZO has already sent a legal notice to MPL, who doesn’t want to take down the format this time, as of June 4th 2022 reports.
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WinZO – Funding and Investors
The company raised its seed money, an undisclosed amount from K-Start. WinZO has also set up a fund of $1.5 Million to support Game Developers in India. On July 2, 2021, WinZO announced raising an amount of $65 million on a Series C funding round led by California-based Griffin Gaming Partners. The company has raised a total of $110.5 million in its fundraising to date.
Here is the list of WinZO funding rounds:
| Date | Stage | Amount | Investor |
|---|---|---|---|
| July 2, 2021 | Series C | $65 million | Griffin Gaming Partners |
| May 3, 2021 | Series B | $13 Million | – |
| April 9, 2021 | Debt Financing | $9.5 Million | – |
| September 3, 2020 | Series B | $18 Million | Courtside Ventures, Makers Fund |
| April 17, 2020 | Seed Round | – | – |
| February 22, 2019 | Series A | $5 Million | Hike, Kalaari Capital |
WinZO – Acquisitions
WinZO acquired Upskillz Games in its maiden acquisition on June 21, 2022. The deal was an all-cash deal with which a majority stake in Upskillz was acquired by WinZO. Mannit Sidhu founded Upskillz Games in December 2020, which already boasts of having a month-on-month (MoM) growth rate of 75% since it started. Besides, it also had a captive user base of 1.3 mn users, along with blockchain and Web3 offerings, all of which will be added by WinZO now.
| Company Name | Date | Deal Value |
|---|---|---|
| Upskillz Games | June 21, 2022 | – |
WinZO – Advertisements and Campaigns
In 2022, WinZO brought on MS Dhoni as its brand ambassador. Since then, the legendary cricketer has appeared in several of the brand’s ads. According to the company, having MS Dhoni as the face of the brand will boost awareness and engagement within India’s social gaming community, helping to establish social and interactive gaming. Paavan Nanda, co-founder of WinZO, said, “With MS Dhoni, we aim to bring social gaming to people across all ages and genders in this country.”
WinZO has partnered with popular YouTuber Ajey Nagar, commonly referred to as CarryMinati, to serve as its brand ambassador on January 19, 2022. After CarryMinati, WinZO trumps by choosing “BB ki vines” feat, Filmfare recipient digital sensation Bhuvan Bam as its brand ambassador, as the company PR goes dated February 15, 2022. The Vernacular Online Gaming Giant announced that this collaboration with BB will help the company create culturally relevant content that would be relatable even for the persons belonging to the remoter sections of the country.
The Indian content creator from Faridabad, who boasts of having over 34 million subscribers will now be coming up with interesting game-related content that will unique, engaging, and relatable on his streaming channel ‘Carryislive’. Furthermore, he also signed up for another solo integration on his major YouTube channel ‘CarryMinati‘ as part of this relationship. Here’s what WinZO Co-founder Saumya Singh Rathore remarked on this development,
“We are thrilled to have him on board. We collectively hope to further our vision of promoting the spirit of winning and culturally relevant content across Bharat.”
The New Delhi-based interactive social gaming company declared that it will be the official sports brand partner of the Ranveer Singh film ’83’ in December 2021.
India’s largest social gaming and entertainment platform has partnered with the Ogilvy Chairman of Global Creative and Executive Chairman Piyush Pandey to launch its multilingual brand campaign to deliver ‘winning moments’ through a relatable social platform in December 2021.
The campaign that was launched with the tagline and hashtag “Jeetne mein Kick hai” by Leo Burnett Orchard has won a creative mandate for the same, as per reports dated December 2020.
WinZO – Advisors and Mentors
Kalaari is not only an investor but a great partner who is guiding the company all along the way as they are building this for Bharat. It is very important to note that WinZO is Kalaari’s second-largest bet in gaming, second only to Dream11. The team gets to learn a lot from how Harsh managed to build a profitable venture in the Indian Startup ecosystem.
WinZO is fortunate to have had Revant Bhate & Rahul Garg come in very early to push them to build this product with a sharp focus on unit economics. A fund like Kalaari has vast exposure to what works and what doesn’t in the long term. This early understanding would help them to build sustainably.
“We also have received a huge support from Kavin Bharti Mittal who has also backed the venture. Kavin is one of the finest product experts and his insights are always critical in building WinZO as the entertainment destination for Bharat. He has tremendous experience in building and distributing Hike – a home grown tech unicorn.”, said Pavaan Nanda.
WinZO – Recognition and Achievements
WinZO received the following awards and recognitions in the past couple of years since they started their journey:
- Startup of the Year – Technology by Entrepreneur India in 2019.
- Inc42 Startup Watchlist: Indian Media & Entertainment Startups To Watch Out For In 2020.
- SutraHR – “100” Top Startups in India in 2020.
- Businessworld Techtors 2020.
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WinZO – Future Plans
Digital entertainment platform WinZO has announced its official launch in the US, expanding its international footprint.
“The launch of WinZO in the US is a proud milestone for us and for India’s digital entertainment ecosystem. Our vision has always been to empower Indian game developers to reach global audiences. Entering the US, the world’s largest and most influential gaming market, is a decisive step towards that mission,” said Saumya Singh Rathore and Paavan Nanda, cofounders of WinZO.
The company also announced the launch of ZO TV, a short-video platform. “This further diversifies our content offerings and strengthens WinZO’s position as a global hub and one-stop destination for interactive entertainment,” Rathore added. WinZO’s expansion into the US is a critical part of its strategy to become the global go-to consumer technology platform for all new-age content consumption, the company said. After diversifying its formats and monetisation strategies, WinZO is now leapfrogging into geographical expansion.
FAQs
What is WinZO?
WinZO can be described as one of India’s largest social gaming and entertainment platform that was launched in 2018. WinZO offers its platform to third-party game developers who can host their games and earn up to 100X in revenue.
Is WinZO a Chinese app?
No, WinZO App is an Indian App headquartered in New Delhi, India.
What is WinZO launch date?
WinZO was launched in 2018.
Is WinZO App legal?
Yes, WinZO was founded in 2018 and is a 100% legal and genuine gaming platform that operates in most of the states in India. It is in fact counted to be one of India’s best gaming apps in the social category.
Who is the owner of WinZO?
Paavan Nanda and Saumya Singh Rathore are the Founders of WinZO.
Who is the CEO of WinZO?
Paavan Nanda is the Co-founder and CEO of WinZO.
How does WinZO make money?
WinZO makes money through in-app purchases, advertising, and partnerships with game developers and brands. Players spend money on virtual goods, while ads and brand collaborations generate additional revenue.
Is WinZO app safe?
Yes, the WinZO app is generally considered safe. The platform collaborates with the security community to ensure its services and data are protected. However, as with any app, it’s important to download it from trusted sources like Google Play or the App Store and follow security best practices.
Is WinZO gold real or fake?
WinZO is certified for Real Money Gaming, meaning it meets strict regulatory standards for financial transactions. This certification guarantees that all monetary activities on the platform, such as deposits and withdrawals, are secure and transparent.
