Launched in 2013, Pepperfry has more than 60 lakh registered users and 1 million+ home products. Pepperfry has changed the way of buying furniture. Indians loved the idea of buying furniture from the comfort of their homes and that is why the company has 7 million+ visits on the website.
Today, if I ask you to buy furniture online, Pepperfry would automatically pop up in your mind. The company have grown rapidly over these years. The company delivers its products in more than 500 cities in India. But, how did the company become so successful? To answer this we need to understand their business model.
Pepperfry is an online marketplace headquartered in Mumbai that deals in furniture and home décor like furnishings, lighting, beds, tables, chairs, cabinets, kitchen appliances, bathing equipment, mattress, and so on.
The founders of Pepperfry are Ambreesh Murthy and Ashish Shah. The tagline of Pepperfry is ‘Happy Furniture to You’.
The company has launched 100+ studios across 57 cities in India In these studios, a wide range of furniture is displayed so people can come and physically see all the furniture. In 2018 Pepperfry tied up with Quikr for a furniture exchange program.
Pepperfry also launched a furniture rental service in September 2018. People can rent furniture and can use it for a period of 6, 9, or 12 months.
Target Audience of Pepperfry
The target audience of Pepperfry is people between the age group of 35-45. The company is also targeting people who are in their mid-20s to early 30s.
Pepperfry follows the omnichannel strategy where they allow their customers to order products anytime, anywhere from any device. The company employs the managed marketplace business model.
They have connected with small and medium-sized business merchants and artisans. These merchants can sell their products through Pepperfry.
The category team meets the sellers to check the quality of products and once approved they take some products from them. These products are sent to the studios for photoshoots.
The photos of the products are then placed on their website. When a product is ordered from the website, it is brought from the sellers and delivered to Pepperfry’s warehouse.
What is Unique about Pepperfry’s Business Model
1) Pepperfry Studios and Franchise Model:
Pepperfry Studios
In India, people have a habit of checking products and services physically. To gain the trust of the people the company launched Pepperfry studios where people can explore all the types of furniture in offline mode. People cannot buy furniture from these studios. Although these stores help consumers make big purchases online.
The interior design professionals that are working in these studios provide free consultations to customers for their home interior needs. About 25% of the business is generated from these studios.
The company has also started a franchise program where small entrepreneurs can own a franchise with Pepperfry and run a profitable business.
The franchise-owned studios work on a 100% price parity and do not require the partner to hold product inventory.
“Omnichannel has always been an integral part of our growth strategy and our existing franchise program has helped us expand our offline footprint by creating several touchpoints across major metros and Tier 2 cities.” added Ashish Shah.
2) Powerful Marketing:
Pepperfry has collaborated with many Influencers and YouTubers. As we all know YouTubers and Influencers have many followers. This helped in brand awareness and people started to buy products from Pepperfry.
During the initial days of Pepperfry, their ad campaigns were focused on getting the audience’s trust. Later on, their ad campaigns shifted to providing specific benefits like looks and design of products.
High-quality images are placed on the website to attract people. The company found out that 65% of the customers are women.
So, to attract them Pepperfry’s team created powerful campaigns that resonated with their target audience. They also provided various discounts which led to an increase in sales.
The revenue model of Pepperfry is straightforward. They earn money by selling products. About 80-85% of Pepperfry’s Revenue is generated by selling furniture in the solid wood furniture category. They have a revenue of Rs 500 crore per annum.
The main reason for high revenue according to Ambreesh Murthy is that the gross margin is as high as 45% while the contribution margin is only 25%. Also, after deducting various costs such as direct cost, logistics, and discounts Pepperfry claims that they earn a contribution margin of 25% – about Rs 2,025.
”Also, the cost of customer acquisition is very low. In fact, we have a high rate of repeat purchases. This has been possible as we sell a range of ancillary products including mattresses, bedsheets, pillows, etc. While a customer may buy a bed once in three years, she does return to the website to purchase related products at least three times a year,” Ambreesh Murthy explained.
Conclusion:
Pepperfry is an inspiration for many startups. Their business and revenue model are simple yet effective. They understood what Indians wanted and designed their business model accordingly. Customer satisfaction is the most important aspect of their success.
FAQ
Is Pepperfry an Indian Company?
Yes, Pepperfry is an Indian Company started by Ambreesh Murthy and Ashish Shah in 2013.
What is Pepperfry Studios?
In these studios, people can come and see all the furniture. The furniture is not for sale but people can check the product quality and design. Once they are satisfied they can order the furniture online.
What is Pepperfry?
Pepperfry is an online marketplace headquartered in Mumbai that deals in furniture and home décor.
What is the revenue model of Pepperfry?
The revenue model of Pepperfry is straightforward. They earn money by selling furniture products. About 80-85% of Pepperfry’s revenue is generated by selling furniture in the solid wood furniture category.
How many products does Pepperfry have?
Pepperfry has 1 million+ home products ranging from beds, tables, chairs, cabinets, kitchen appliances, bathing equipment, mattress, furnishings, lighting, and so on.
Thinking about renovating your home? Isn’t IKEA the first name that pops up in your head when you think about shopping for furniture?
In recent times, IKEA has become the go-to option for young and old alike to shop for good quality, durable and affordable home décor pieces. ‘Affordable’ is the keyword here.
Have you ever thought, how has IKEA been able to lower the costs of its products The brand has made a niche for itself in selling high-end beds, sofas, dining sets and wardrobes at half the price of its competitors, but how does it manage the same?. Well, here’s your answer.
There are quite a few methods that IKEA follows to keep its prices low while maintaining the quality of its products. Let’s take a look at these methods.
IKEA first decides on the price range for a particular product before starting to design the same. Where almost all competitor brands go by the book and follow the conventional process of choosing a design theme, making a storyboard, procuring the materials, putting together the design and then pricing the item according to the cost incurred, IKEA does the exact opposite.
IKEA’s Flat Packaging Innovation
IKEA’s founder, Ingvar Kamprad, introduced a new selling system in the year 1956, which he termed ‘flat-packaging‘. This flat-packing selling technique has now become IKEA’s identity. So, what exactly is flat-packaging? It is a selling system where IKEA sells parts of furniture instead of selling the whole product together.
This allows the products to be packed in flat pieces, facilitating easier transport to stores. It also gives customers the option of choosing customized pieces for their use according to their convenience. Thus, IKEA manages to maintain the low price of its products.
IKEA Flat Packaging
Bulk Production
IKEA produces all their furniture in bulk. This is something that they have agreed to time and again. Be it dining tables, chairs, sofas, wardrobes, beds, showcase or anything else, they produce a good number of all designs. Therefore, they are offered discounts on the bulk purchase of raw material as well as making costs. This is how the bulk production method allows IKEA to maintain a low price strategy.
Unique Construction Technique
If you ever have the time to go through IKEA’s website, you will come to a part that describes their construction methods. They are always innovating new techniques and methods to maintain their low selling price while making sure that their customers have no complaints about the quality of the products.
On the website, it is explained how IKEA uses the technique of constructing their furniture by layering sheets of wood over a honeycomb base structure. Since the honeycomb core requires less wood, it costs less money for production. Thus, IKEA is able to maintain a low cost of products without compromising on quality.
IKEA’s Self Help Stores
IKEA believes in promoting independent shopping. What is independent shopping? It is nothing but allowing customers to shop on their own. Thus, IKEA does not hire a lot of store staff. This helps them to cut costs towards wages and provide customers with lesser priced products.
IKEA Store
In order to allow customers to shop independently, they also print all the product details, cautions, installation processes, etc. on the price tags. Hence, customers can easily read the guidelines on the price tag and choose the furniture they want to buy without any external help.
Take it home Policy
IKEA has a policy where the customers can carry their buys home by themselves on the same day. Although, it is a tad bit inconvenient this policy does come with its own set of contributions towards the low price strategy.
IKEA Take it Home Today Policy
Since customers can carry their own products, they do not need to pay the delivery charges to IKEA or pay higher product prices that may be used to facilitate free delivery. This reduces a lot of overhead costs on the making charges.
A Pioneer In Do it Yourself
If you have ever shopped at IKEA, you know pretty well that you must be adept at assembling and installing the furniture yourself. The company promotes a DIY environment, where it allows customers to install their own furniture. The DIY model of IKEA stands for Do it yourself.
IKEA Do It Yourself
They provide guidebooks and assembly charts to support customers in installing their own furniture. Thus, the company does not need to pay any extra charges to internal or external teams for installation, thereby, maintaining their low price.
In the recent past IKEA has understood that the DIY method can become a hassle for some customers, so, they acquired TaskRabbit, an external furniture installation support company. Therefore, customers have the option of hiring executives at TaskRabbit for assembling their furniture at lower costs.
IKEA TaskRabbit
Conclusion
With so many unique features and methods, IKEA has become a front-running strategist in keeping its product pricing low and maintaining its position in the market. The innovation applied in every aspect of the business makes sure that IKEA keeps giving a tough challenge to their competitors in the market, holding the top position when it comes to being one of the best furniture-selling businesses in the world. Now you know where to go the next time you want to furnish your home.
FAQ
Why is IKEA so cheap?
IKEA employs flat packaging, DIY model, and self-help stores which help the brand to keep its prices low and competitive while not compromising on the quality.
What does the DIY model of IKEA stand for?
The DIY model of IKEA stands for Do It Yourself, where it ships the product in flat packaging and the customer has to assemble the furniture by themselves which is one of the major reasons how it manages to keep costs low for consumers.
Is IKEA cheap in India?
IKEA to boost affordability in India has priced Out of the 7,500 products that it sells about 1,000 are priced less than Rs 200 and 500 cost under Rs 100.
Does IKEA sell online in India?
Yes, IKEA does sell online in India.
What does the word IKEA stand for?
IKEA stands for Ingvar Kamprad Elmtaryd Agunnaryd.
Sleep is important to have a healthy life. Nowadays, people have cut down their sleep due to the excess use of smartphones. This has been a major concern for people of all ages. The wise ones are the ones who are aware of this and have tried to cut down the excess use of screen time.
One of them is Ankit Garg, the founder of Wakefit. Wakefit is a mattress manufacturing company that provides sleep solutions startup that offers comfortable mattresses and other related products such as pillows and comforters.
In this article we have tried to give a detailed case study on Wakefit. Read on the full article to know more about the Wakefit story.
Wakefit is a Bengaluru-based startup which operates with an overall objective of bringing sleep into Indians’ consciousness and helps them take steps to improve their sleep health through effective products.
Wakefit offers innovative sleep solutions along with other sleep-related products such as pillows, bed frames, neck pillows, back cushions, and comforters. On the way to becoming India’s number one sleep destination, Wakefit is promoting a healthy sleep culture and transforming the sleeping habits of millions of people.
History of Wakefit
Wakefit was founded by Ankit Garg and Chaitanya Ramalingegowda in 2016. Being a chemical engineer graduate, Ankit started his research on the mattress business while working at Bengaluru-based startup Tapzo. He noticed that the sleep industry is highly fragmented, and established companies focused only on the sales of mattresses, downplaying the importance of quality.
Chaitanya Ramalingegowda and Ankit Garg | Wakefit, Co-founders
In 2015, Ankit bought a few hundred mattresses and sold them on Amazon as an experiment to understand the unit economics. He made a profit of INR 60 lakh in this trial period.
But he was not satisfied just selling mattresses online. He wanted to make superior quality mattresses with no adulteration, longevity, and construction that enables good sleep and luring for a nap. So he officially launched Wakefit as an online retail business in 2016, quitting his job, along with his colleague Chaitanya. With e-commerce gaining popularity and health awareness rising, the market was all set for them.
The Wakefit Business Model
Wakefit’s Company Logo
Wakefit has a customer-centric business model. Their sales are driven through their own website or through popular e-commerce platforms like Flipkart and Amazon. They do not plan to provide any offline experience centers, and follow an omnipresent business model. The company thinks that without using a bed overnight, customers cannot really know if they are comfortable. And most people are not comfortable lying on a bed in front of people.
Almost all of the raw material is imported from Europe and the Middle East to ensure world-class quality in terms of consistency and chemicals used. Manufacturing is done in Bengaluru, and quality checks take place in Europe.
Wakefit has got the highest sales from Bangalore with a monthly average order ranging from 55-66. They ship 250-300 units a day across India, adding up to 7,500-9,000 mattresses in a month. Wakefit claims that its mattresses are made of a protected “open-cell structure” for cool summers and its high-density foam helps give a complimentary support to the backs of customers.
Wakefit Marketing Strategies
Wakefit, unlike other companies, does not believe that marketing is all about releasing glamorous ad campaigns once in a quarter. On the other hand, their principle is to ensure that they got the basics right. They have focused on effective yet affordable strategies that other digital brands have quite ignored-SEO, SMM, performance marketing on Amazon, Google, Facebook, and Instagram among others.
Nearly 40-50% of potential customers come to Wakefit via family or friend referrals. This is possible because of heavily investing in word-of-mouth marketing. Wakefit often requests users to write reviews and share their experiences. This keeps the company in a positive outlook in consumers’ minds and drives conversions for people that are looking for mattresses.
Since Wakefit is an established D2C Brand, lack of middlemen enables Wakefit to provide prices that are 50 percent lesser than their competitors – between INR 5,000 and INR 26,000.
To overcome competition, Wakefit made customer support teams that catered to the customers 24×7. Moreover, they provide a 20 year warranty period on their mattresses which is unmatched in the industry.
The masterstroke played by Wakefit which made them stand out far ahead of the competitive crowd is the 100-day trial period for their products. That way customers get used to a high-quality product which was rather difficult to say no to after 100 days of affordable luxury.
The extensive research conducted by Wakefit gave them deep insights. They found out that 48% of people in India complained of back problems. Wakefit includes and considers such insights while designing their products.
Many people in metro cities, especially millennials nowadays, prefer renting. So Wakefit has made ties with online furniture and home appliances rental platforms to provide Wakefit’s mattresses along with their beds.
Wakefit has witnessed an exponential revenue growth in these five years.
Wakefit’s YoY Growth
In 2018, the growth increased by 350%, in 2019 it increased by 200%, and in 2020 it further increased by 147%. This growth can be attributed to Wakefit’s consumer-focused business plan and a steady approach toward marketing their products.
Expansion Opportunities for Wakefit amid the Pandemic
Despite the pandemic hitting business hard, Wakefit managed to bounce back. While it had INR 25 crore of revenue in August 2019, it almost doubled to INR 50 crore of revenue this August 2020, pre-GST.
In the last three months, Wakefit claimed to earn revenue from 2-tier cities like Mysore, Lucknow, Surat, and Kanpur among others, accounting for 50% of its total sales.
Wakefit is expanding beyond mattresses, to become a furniture brand and retailer during this pandemic. It includes manufacturing study tables, sofa, bookshelves, shoe racks, etc. And it is also prospering in the business, selling hundreds of furniture pieces every day. Today, 15% of the revenue generated by Wakefit comes from selling furniture products. Since India’s furniture market is 15% larger than mattresses, the revenue will further increase.
Wakefit has expanded its businesses to multiple hubs, including Bengaluru, Hyderabad, Mumbai, and Delhi NCR. It looks to deliver all its products in less than 24 hours across the country.
India’s mattress market is estimated to be worth INR 10,000 crore. Wakefit plans to monopolize the Indian mattress market and then move globally with its high-quality product and high-service experience. Asking the co-founder Chaitanya, he aims to have a revenue of INR 1000 crore in the next two years with happy and satisfied customers.
Wakefit will continue setting up more warehouses and logistics support, and hence expanding and achieving happy sleeping across the whole country.
Have you ordered from Wakefit and use their products? How was your experience on the services provided by Wakefit? How was Wakefit Mattress, Pillows and Cushions? Feel free to reach us and share your feedback on this mattress manufacturing company. We would love to hear from you. Do comment us in the message section below. Happy Reading.
FAQ’s
What is Wakefit?
Wakefit is a mattress manufacturing company that provides sleep solutions startup that offers comfortable mattresses and other related products such as pillows and comforters.
Is Wakefit Indian brand?
Wakefit is an Indian brand headquartered in Bengaluru.
Who is the owner of Wakefit?
Wakefit was founded by Ankit Garg and Chaitanya Ramalingegowda.
What does Wakefit provides?
Wakefit offers innovative sleep solutions along with other sleep-related products such as pillows, bed frames, neck pillows, back cushions, and comforters.
Does Wakefit mattress have a trial period?
Yes, you can return a Wakefit mattress within the first 100 days of purchasing it and it is eligible for return only if there are no stains, tears or another soiling including odors.
Godrej is known to be a pioneer in many products that we use in our daily life. Godrej Group is an Indian Conglomerate company that is owned by the popular Godrej Family. The main founders of Godrej is Ardeshir Godrej and Pirojsha Burjorji Godrej, establishing the company 1897. Godrej has makes products in various sectors such as consumer products, FMCG, industrial engineering, appliances, furniture, security, real estate, agricultural products and more. Godrej is known to have more than 500 million Indian customers with over 10 million turnover in 2020.
Godrej is one of the oldest brands in India and has loyal customers from more than a hundred years The most popular subsidiaries and acquired companies are Godrej Industries, Godrej Consumer products, Godrej Agrovat, Godrej and Boyce and Godrej Properties. More than 20% of its business is done overseas because it is present in more than 60 countries. The headquarters of Godrej is based in Mumbai, Maharashtra. It has more than 1.1 billion consumers globally. The company trusts have 23% holding of Godrej, are known to invest in the sectors of environment, health and education.
The Godrej Group has huge footprint that extends beyond the earth because its engines now give power to many of India’s space missions. Godrej is one the most trusted brands in India and is supporter of the World Wide Fund in India and has helped develop an ecofriendly business in the town of Vikhroli in Mumbai. The Godrej Group is broadly divided into two major well-known companies which work independently: Godrej Industries and Godrej & Boyce.
Godrej was originally established in 1897 by the brothers Ardeshir Godrej and Pirojsha Burjorji Godrej from the well-known Godrej Family line. Ardeshir Godrej was originally a lawyer who went on to give up the profession to practice lock making. The company then becomes big after Godrej introduces the first ever lock with lever technology in India. In 1902, Godrej manufactures the first Indian safe and by 1920 starts its own soap company using only vegetable oil which gives the company all the more boost. By 1955 the company had started producing its own typewriter which at that time became popular.
The company kept growing for the next twenty years with inclusion of trucks, the Godrej Agrovet limited, etc. Godrej got its first subsidiary the Godrej Properties limited in 1988 and became the first company from India to introduce PUF or polyurethane form. In 1994, the company acquired Transelektra, formed an alliance with Sara Lee USA and renamed Translektra to Sara Lee USA. The Godrej Soaps was renamed as the Godrej Industries Ltd in 2001. In 2013, the company introduced Godrej global solution limited which offered BPO solution.
The History of Godrej Group
The company merged its food business with Godrej Tea and renamed it to Godrej Beverages & Foods limited. Godrej also launched FreeG which is the county’s first non-web based mobile browsing experience in 2014. The most recent advancement of the company was in 2020, when it started the Godrej Housing Finance in order to provide affordable home loans. One of the main contribution of Godrej is the refrigerator that the company without any CFC (Chlorofluorocarbon), HFC (Hydro fluorocarbons) and HCFC (Hydro Chlorofluorocarbons).
The success of the company is because of the mergers, its subsidiaries and acquisitions and recent joint ventures which are cleverly chosen by the company. Another person who has helped the company grow to new heights is Adi Burjorji Godrej. Under his guidance the company emerged as a FMCG market and turned the then ₹10 crore turnover to $5 billion conglomerate. He expanded the company in Zambia, Senegal and Kenya with the acquisitions of their personal care companies.
Godrej Industries Limited is a one the biggest and number one manufacturer of various different chemicals that are used in over two dozen companies. The headquarters of Godrej is located in Mumbai, Maharashtra. The company is also known to manufacture edible oils, fatty oils, Glycerin, fatty alcohols, vanaspati and other bakery fats. The company was known as Godrej Soaps until 2001, after which the company split into two big corporate companies called Godrej Consumer Products and Godrej Industries. The company is well equipped to deliver the products which are superior quality at competitive prices.
Godrej Industries
Godrej Industries is interested in many sectors such as consumer goods, real estate, agriculture, chemicals and financial services which has been successful because of its subsidiaries and associate companies across 18 countries. Besides that the company also works under four divisions which are Corporate Finance, corporate HR, Corporate Audit and Assurance, Research and development. Godrej industries have two manufacturing plants in Valia (Gujarat) and in Vikroli, (Mumbai). Its international quality products are exported to more than 40 countries in North and South America, Asia, Europe, Australia and Africa.
The companies further has its own subsidiaries which are:
The company is a sector that is dedicated for animal feed, agriculture and agribusiness. Agrovet is the market leader when it comes to poultry, processing, and animal feed and oil palm plantations. The company is also the largest oil palm developers in the country.It has oil plantation is states like Telangana, Andhra Pradesh, Karnataka, Tamilnadu, Goa, Maharashtra, Orissa and Mizoram. It had four automated plants in cities like Bengaluru, Kharagpur, Baramati and Erode in order to reach the demand of the ever growing market of animal feed. The company is also well known for animal feed and poultry in Bangladesh.
The company also has a history of joint ventures with companies like Tyson foods from America, through which it manufactured and marketed packed and processed poultry and other vegetarian products. One of the most well-known brands of this is the Yummiez and Good Chicken. It also is a key player in the Agri inputs business as it has come up with new agro chemicals and has a strong market share amongst the plant growth promoters and soil conditioners. Godrej Agrovet has over 300 employees with a network of 10,000 rural distributors in various industries.
All about the Godrej & Boyce company
Godrej and Boyce
Godrej and Boyce is a flagship company of the Godrej group company that manufactures products like locks, refrigerators, washing machine, air conditioners, home security system, furniture and safes and products for institutions like furniture for offices, audio visual products, security products, beverage vending machine, etc. and industrial products like process equipment, industrial storage products, and precision equipment. The company is headquarters Pirojshanagar, at Vikhroli in Mumbai. G&B has so far filed for over 209 patents and has been granted 77.
The turnover of Godrej and Boyce is Rs 11,000 crore in 2020, its employees are more than 14,000. The G&B is present in over 10 different industries like complex engineering solutions to consumer goods like appliances, furniture and security solutions. The products of Godrej and Boyce are also sold in countries like Europe, US, Middle East, Africa and South East Asia. Over 616 million Indian are known to use the company’s products. The G&B have been constantly innovating from the past 123 years and have managed to provide us with new products, solutions, fulfilling aspirations of their customers and helped them lead a secured life.
The main subsidiaries and acquisitions of the company are:
Godrej Infotech Limited, a subsidiary of Godrej and Boyce which is one of the main subsidiaries of the Godrej Group. This company had already started in 1897 and was initially the High tech engineering department under the consumer products and then became thee IT sector of Godrej and Boyce. Godrej Infotech is mostly known for its software services and consulting and became a separate company only after April 1999. The company headquarters is located in Mumbai, Maharashtra.
Godrej has a 15 year partnership with Infor Partner Network, in order to sell wider range of products in countries like UAE, Saudi Arabia, Oman, Qatar and Bahrain. It so far has received many certification for Analysis, Design, Coding, Testing, Delivery and maintenance of commercial application software, ERP consultancy and facilities management services. They also provide its employees with constant training to help develop their skills and to get professional excellence.
Godrej InfoTech is known to have a dedicated team that is experts in providing business and tech solutions for the projects, real estate, construction, oil and gas. The company has so far worked with over 200 industry customers and has manufactured chemicals, automotive, machine equipment, metal fabrication, heavy engineering, printing and publishing, Food and beverage and textiles. The company also provides various services from Business process, consulting, infrastructure management, implementation and global rollout, application support and maintenance, mobile development and training.
Godrej Consumer Products is one the most leading company that manufactures consumers and personal care products. The company’s total sales is Rs. 10,314 Crore while the market capitalization id Rs. 72,080 Crore. The company is headquartered in Mumbai Maharashtra. Godrej Consumer Products include soaps, hair colourants, toiletries, Air freshener and liquid detergent. The company owns popular brands such as Cinthol, Godrej no 1, Godrej Shikakai, Godrej hair dye, Renew, Ezee, etc. IT has manufacturing firm across India like Malanpur (Madhya Pradesh), Guwahati (Assam), Baddi (Himachal Pradesh), Pondicherry, Chennai and even in Sikkim.
Few of its international acquisitions include Keyline Brands limited from UK in 2005, Rapidol Limited in 2006, Godrej Global Middle East in 2007, Argencos in Argentina, Cosmetica Nacional from Chile and Frika hair from South Africa in 2015. The company was ranked 6th in the Best Employers Study conducted by Hewitt Associate and Economic Times, it also considered to be the 9th greatest place to work according to Great Places To Work survey. The company became even bigger in 2010, with its acquisition of Sara Lee Corp. Godrej Sara Lee is now open of the leading household insecticide player in India with brands like Good Knight and Hit.
The consumer goods by Godrej Consumer Products
Godrej Properties Limited
Godrej Properties is the real estate sector of the Godrej Group. The company’s headquarters is based in Mumbai, Maharashtra. The company was established in 1990 under Adi Godrej. Godrej properties is currently working on upcoming projects on over 89.7 Million square feet of land. The company is so big that it is also listed on the Bombay Stock Exchange (BSE) and the National stock exchange (NSE). It currently operates in cities like Chandigarh, Bangalore, Chennai, Mangalore, Kochi, Ahmedabad, Nagpur, Mumbai, Kolkata and Pune.
The company has so far brought over many innovations, sustainability and excellence to the real estate industry. The total sales of the company is Rs. 2,817 crore, while its market capitalization is up to Rs. 32,259 crore. Until now, the company was awarded with over 250 awards and recognition such as The Most Trusted Real Estate Brand in 2019, The Real Estate Company Of The Year in 2019 as well and The Economic Times Best Real Estate Brand of 2018. The company has a 123 year long legacy of providing its customers with cutting edge design and technology.
The headquarter of the Godrej Group is in Mumbai, Maharashtra.
What are the subsidiaries of Godrej Industries?
Godrej Agrovet
Godrej Oil Palm Limited
Godrej International Limited
Godrej Realty Private LTD
Godrej Investment Pvt. Ltd
What are the two other subsidiaries of Godrej and Boyce?
They are Godrej Aerospace and Godrej Precision Engineering.
How many customers does Godrej Group have?
Godrej is known to have more than 500 million Indian customers with over 10 million turnover in 2020.
Conclusion
Godrej Group is an India conglomerate that offers various products in countless categories. With a revenue of more than 4.1 million US dollars, the company is growing at a fast pace. In India, Godrej is one of the oldest and the most trusted brand because of the quality of products is offers. Over past 120+ years Godrej has expanded to over 60 countries and ensures that their customers buy their products wherever they go. The company has over 500 million and is continuing to expand the horizon internationally. The success of the company is because of strategic acquisitions and subsidiaries that the company has accumulated over the years.
Pratyusha Srivastava
