We are more than halfway towards the conclusive end of 2024, and we can rightly say that the digital arena is going bonkers, and no brownie points for guessing – AI is at the forefront of this explosion in innovation and technological push. From content creation to customer engagement, AI tools are reshaping how marketing agencies operate, thereby boosting efficiency and delivering impressive results.
In this article, we’ll have a look at the top 5 tools that are causing a massive impact in the marketing world. You’ll discover how these innovative solutions can streamline your workflow, enhance your creative output, and give your agency a competitive edge. No matter who you are, and whether you’re looking to improve your content strategy, optimize your digital advertising, or just trying to build intelligent chatbots, we’ve got you covered. Here are some game-changing AI tools that will take your marketing agency to new heights in 2024.
Notion AI
| Tool | Notion AI |
|---|---|
| Launched | 2022 |
| Rank | 4.7 out of 5 |
| Free Trial | Free Plan available |
When it comes to productivity, Notion AI might just be the game-changer you need. This powerful tool is causing a revolution in how agencies manage their workflows, streamline tasks, and boost overall efficiency. It’s a veteran add-on from a veteran company. They know what they are doing, and boy-oh-boy, they are doing it pretty well.
Notion AI Features
Notion AI is more than just a note-taking app. It’s an intelligent assistant that can transform your agency’s operations. Here are some standout features:
- Smart Note Summarisation: Enough of messy meeting notes. Notion AI can summarise your bullet points, extract key action items, and even create a timeline plan. This means you can focus on the discussion rather than frantically scribbling notes.
- Insight Extraction: With the “/summarise” command, Notion AI can analyze a page’s content and pull out crucial insights. This is particularly useful when you’re dealing with complex documents or large volumes of information on tight deadlines.
- Action Item Identification: Use the “action items” command to quickly analyze a page and get a list of tasks you’ve committed to doing next. No more sifting through pages of notes to find your to-do list.
- Idea Formatting: When creativity strikes, you can jot down your ideas quickly and ask Notion AI to format them into a clear, bullet-pointed list. This makes it easy to share your thoughts with your team without confusion.
- User Research Analysis: Notion AI can help you make sense of open-ended survey responses. It can create a list of common answers and points made by users, saving you hours of manual analysis.
Notion AI Pricing
Notion AI is available as an add-on to all Notion plans, including the Free Plan. Here’s what you need to know about pricing:
| Plan | Price |
|---|---|
| Free | $0 |
| Plus | $10 per seat/month |
| Business | $15 per seat/month |
| Enterprise | Contact Sales |
- Cost: $10 per member, per month
- Annual Billing Discount: 20% off for all workspaces on any plan
- Free Trial: Everyone can use Notion AI for free to test its capabilities before purchasing
- Workspace-Wide Access: When purchased, Notion AI is available to all workspace members (except guests)
To add Notion AI to your plan:
- You must be a workspace owner
- Access Notion on desktop
- Click on ‘Settings & members’ in your sidebar
- Click on ‘Plans’
- Under ‘Notion AI’, click ‘Add to plan’
Notion AI Benefits for Agencies
Implementing Notion AI in your agency can lead to significant improvements in your workflow (at least, that’s what people say). Anyway, here are the perks:
- Time-Saving: By automating time-consuming tasks, Notion AI frees up your team to focus on more strategic and creative work.
- Increased Efficiency: With features like quick summarization and action item extraction, your team can work smarter, not harder.
- Better Collaboration: Notion AI makes it easier to share and understand information across your agency, improving teamwork and communication.
- Faster Insights: Whether it’s from meeting notes or user research, Notion AI helps you extract valuable insights quickly, enabling faster decision-making.
- Improved Client Service: With more time and better-organized information, you can provide even better service to your clients.
Notion AI isn’t new to the internet. It has been a seasoned campaigner and enjoys backing from veterans, founders, and professionals who make the most out of the platform for their daily outings on the internet, as an agency/business. The call is yours to make, our job is to just be unbiased and tell you things, the way they are.
Originality.ai
| Tool | Originality.ai |
|---|---|
| Launched | 2022 |
| Rank | 4.4 out of 5 |
| Free Trial | Available |
In the age of AI-generated content, how can you ensure that your marketing agency’s output remains authentic and original? Enter Originality.ai, a game-changing tool that’s disrupting some sorts of content verification. This powerful AI content detection software helps you maintain your agency’s reputation by identifying artificially generated text and plagiarised content.
Originality AI Features
Originality AI offers a range of features to help you verify the authenticity of your content:
- AI Content Detection: The software uses advanced AI models, including modified BERT and Roberta, to predict whether the content is human-written or AI-generated.
- Plagiarism Checker: Originality AI’s feature-rich plagiarism detector ensures your content is original and free from copied material.
- Multilanguage Support: With capabilities in 15 languages, Originality AI breaks down language barriers for global content verification.
- Fact-Checking Aid: An automated fact-checking tool helps you save time and ensure accuracy across your organization.
- Readability Score Checker: This feature provides ideal scores to help your content rank better in Google searches.
- Chrome Extension: A free extension allows you to visualize the entire human writing process, helping to identify false positives.
Originality AI Pricing
Originality AI offers flexible pricing options to suit different needs:
| Plan | Pricing |
|---|---|
| Pay As You Go | $30 one-time |
| Pro | $12.45 per month |
| Enterprise | $179 per month |
- Pay-As-You-Go: Ideal for one-time scanning needs or occasional use.
- Pro Plan: The best solution for most users, offering regular access to premium features.
- Enterprise Plan: Provides API access, more credits, and priority support for larger operations.
Each credit costs $0.01 and allows you to scan 100 words for either AI content or plagiarism. For example, checking 100 words for both content duplication and AI content would cost $0.02.
Originality AI Benefits for Agencies
Originality AI is quite cool, um. Yes, it’s quite handy when compared to its peers, who are more of a fancy skin on a product that’s more of a hit and a miss. Why is the former better? Well, here is why agencies love it! Read along.
- Quality Assurance: Verify the work of freelancers and outsourced writers easily, ensuring it meets your standards.
- Reputation Protection: By detecting AI-generated and plagiarised content, you safeguard your agency’s reputation for producing original, high-quality material.
- SEO Compliance: With Google potentially penalizing AI-generated content, Originality AI helps you stay on the right side of search engine policies.
- Time and Cost Efficiency: The tool provides a cost-effective alternative to hiring multiple human editors for content verification.
- Versatility: Whether you’re producing blog posts, articles, or website copy, Originality AI can handle various content types.
Listen, Originality.ai flags human content as AI-generated too. There are two sides of a coin and Originality is no different. No tool is hundred percent accurate and no tool would ever be. There have been times when we’ve got accurate results with the tool, and there also have been instances where we got disappointed real quick. Nonetheless, the verdict doesn’t change the fact that Originality.ai is better than its wannabe friends (no offense).
Albert.ai
| Tool | Albert.ai |
|---|---|
| Launched | 2024 |
| Rank | – |
| Free Trial | – |
Disclaimer, disclaimer! We haven’t used this one personally but heard many good things about this tool. These folks are building a ‘digital marketing ally’ to your agency and the product looks promising. Users who have been there, say that this AI-driven platform can transform how businesses optimize their digital advertising campaigns, offering unprecedented efficiency, precision, and intelligence.
Albert.ai Features
Albert.ai is more than just a technology platform or algorithm. It doubles down as an autonomous ally in the digital advertising world. Here are some standout features that are quite cool. Here we go:
- Holistic Campaign Orchestration: Albert.ai serves as your single point of execution for comprehensive digital campaign management across multiple channels, including search, social, and programmatic advertising.
- AI-Powered Optimisation: The platform uses artificial intelligence to continuously adjust bids, shift budgets, and optimize campaigns in real time, ensuring your ads get in front of the right customers at the right time.
- Cross-Channel Learning: Albert.ai leverages insights from one channel to improve performance across others, creating a truly integrated advertising approach.
- Creative Optimisation: The platform can test and optimize ad creatives at a pace and scale not humanly possible, ensuring you find the most effective messaging for your audience.
- Detailed Reporting and Insights: Albert.ai provides comprehensive analyses of various aspects of your campaigns, including pattern identification, KPI trends, audience performance, and creative performance.
Albert.ai Pricing
While specific pricing details aren’t publicly available, Albert.ai offers flexible options to suit different agency needs:
- Customized Plans: Pricing is typically based on the scale of your advertising operations and the specific features you require.
- Proof of Concept: Albert.ai often offers a 3-month proof of concept period, allowing you to measure KPIs, progress, and efficiency compared to the same period in the previous year.
- Cost-Effective Solution: Despite being an advanced AI platform, Albert.ai is designed to be accessible to advertisers of all sizes, providing a cost-effective solution for improving marketing efforts.
Albert.ai Benefits for Agencies
Implementing Albert.ai in your agency can be a breath of fresh air in your digital advertising strategy:
- Increased Efficiency: By automating time-consuming tasks like bid management, optimization, and budget allocation, Albert.ai frees up your team to focus on strategy and creativity.
- Improved Performance: Agencies using Albert.ai have seen remarkable results. For instance, one in-store and online retailer saw a 96% decrease in cost per lead, while a full-service agency experienced a 130% increase in conversions.
- Data-Driven Insights: Albert.ai’s detailed reporting capabilities provide valuable insights that can inform your overall marketing strategy and help you make more informed decisions.
- Scalability: The platform’s AI capabilities allow it to manage and optimize campaigns at a scale that would be impossible for human teams alone, making it easier for your agency to handle larger clients and more complex campaigns.
- Competitive Edge: Through the tool’s advanced technology, your agency can offer cutting-edge digital advertising services, setting you apart in a crowded market.
Book a demo, see it in action, and then – take a call. We don’t endorse any tool as our own. Just the added confidence and words of praise are because we believe in using our reach to serve as a platform for products and founders who are genuinely doing some great work.
Rishi Mundra
Chatfuel
| Tool | Chatfuel |
|---|---|
| Launched | 2015 |
| Rank | 4.5 out of 5 |
| Free Trial | Available |
This one is a rockstar. We said it. Chatfuel solves a problem that many have solved before but in a better way. Simply put the tool helps businesses/agencies automate their communication across multiple channels, including Facebook, WhatsApp, Instagram, and websites.
Chatfuel Features
Chatfuel offers a range of features to help you create intelligent chatbots:
- Multi-Channel Support: Automate communication on Facebook, WhatsApp, Instagram, and your website.
- AI-Powered Chatbots: Leverage ChatGPT integration for human-like conversations.
- Lead Generation: Effortlessly capture and qualify leads with AI agents.
- Sales Automation: Boost your sales with intelligent chatbots that can recommend products and place orders.
- Post-Purchase Engagement: Enhance customer loyalty and optimize post-purchase interactions.
- Customizable Templates: Save time with ready-to-use bot templates for various industries.
Chatfuel’s intuitive interface makes it easy for everyone, from business owners to marketers and social media managers, to create effective chatbots without any coding skills.
Chatfuel Pricing
Chatfuel offers flexible pricing options to suit different agency needs:
| Plan | Price |
|---|---|
| Business | from $14.99 |
| Enterprise | from $300 |
- User-Based Pricing: Plans are priced according to the number of chatbot users.
- Bulk Purchasing: Premium Agency customers can buy a certain number of users in bulk and distribute them among managed bots.
- Single Transaction: After purchasing, you can charge each client based on allocated users.
While specific pricing isn’t provided, Chatfuel offers a range of plans to accommodate businesses of all sizes. It’s worth noting that their pricing structure allows for easy scalability as your agency grows.
Chatfuel Benefits for Agencies
Chatfuel is cool, and a hot cake simultaneously for your agency, if there’s a lot of client service involved. Here are the benefits:
- New Revenue Stream: Add chatbot development to your service offerings, creating a new income source.
- Impressive Client Results: Achieve remarkable outcomes for your clients, such as $2-5 per high-quality insurance lead or less than $10 per high-intent real estate lead.
- Time and Cost Efficiency: Automate repetitive tasks, allowing your team to focus on strategy and creativity.
- Enhanced Customer Support: Provide 24/7 support to your clients’ customers, improving satisfaction and retention.
- Data-Driven Insights: Gain valuable insights into customer behavior and preferences to inform marketing strategies.
See, we know that you are looking to grow and expand. And, with tools like Chatfuel, your marketing agency can offer advanced chatbot solutions that drive engagement, boost sales, and provide personalized experiences for your clients or customers.
Fullstory
| Tool | Fullstory |
|---|---|
| Launched | 2024 |
| Rank | 4.5 out of 5 |
| Free Trial | Available |
What’s a business that doesn’t understand its user base? Nothing to discourage anyone, but Kings & Queens – it’s 2024 and you’re on the battlefield against numerous other businesses who want to get, serve, convert, and retain the same customers that you want to. So, how will you stand out? How is this relationship going to mature? This is where user behavior and its understanding become important. Fullstory is a savior and its powerful Digital Experience Intelligence (DXI) solution is changing the way businesses understand and optimize their digital interactions. Read along, and decide for yourself.
Fullstory Features
Fullstory offers a range of features to help you make the most out of your digital experiences:
- Data Direct: A new solution that syncs clean, structured, AI-ready behavioral data to your destination of choice. This allows you to activate web and mobile sentiment signals to transform customer engagement.
- Comprehensive Behavioural Data: Fullstory captures quality behavioral data across the web and mobile, revealing the untold story behind user behaviors.
- AI-Ready Data: With automatically captured, indexed, and semantically structured first-party data, Fullstory’s behavioral data is extensible anywhere in the enterprise and ready-made for AI.
- Powerful Analytics Tools: Use Conversions analysis, Funnels, and Dashboards to assess areas that are either delighting or frustrating end users.
- Machine Learning Insights: Fullstory’s AI illuminates key changes in your user data and shows you how patterns are shifting, keeping historical data context in mind.
Fullstory Pricing
Fullstory offers flexible pricing options to suit different agency needs:
| Plan | Price |
|---|---|
| Startup Programme | $1,920/year |
| Basic Plans | from $299/month for 25k sessions |
| Mid-Range Plans | $750/month for 200k sessions/month |
| Enterprise Plans | $10,000 to well over $50,000 per year |
- Startup Programme: $1,920/year or $1,000/year after negotiation.
- Basic Plans: Starting from $299/month for 25k sessions and 1 month of data history.
- Mid-Range Plans: Around $750/month for 200k sessions/month, 4 months of data history, and 21 seats.
- Enterprise Plans: Can range from $10,000 to well over $50,000 per year, offering additional perks like advanced analysis and dedicated support.
It’s worth noting that Fullstory’s pricing isn’t always transparent and can be negotiable. Many users have reported success in getting better rates through negotiation.
Fullstory Benefits for Agencies
Digital experiences are worth their weight in gold, and they pretty much decide what the next big thing is going to be. There are patterns everywhere and we just need the right tools to understand them:
- Enhanced Personalisation: With AI-driven insights, you can tailor offerings, communication, and recommendations to meet each customer’s unique preferences.
- Improved Customer Support: Fullstory’s tools can help you deliver a level of service that boosts customer satisfaction and efficiency.
- Real-time Sentiment Analysis: Decode customer emotions by analyzing feedback from reviews, social media, and surveys, allowing you to address concerns promptly.
- Data-Driven Decision Making: You can use Fullstory’s insights to make informed decisions that resonate with your audience, building trust and enhancing engagement.
- Proactive Problem-Solving: Identify and address issues before they impact your customers, improving overall user experience and satisfaction.
When you know what they need, you can cut the chaos and deliver exactly what’s asked to make a difference. Again, no endorsements. DYOR and get a behavior analysis tool to genuinely improve conversion rates, reduce customer frustration, or personalize experiences. There are endless tools out there with hundreds popping up every single day. By the time you read this, there may be better ones and you may contemplate getting one of them. At ST, we don’t promote. We just let you know so that you can be a gainer. The call is yours!
End Note For Our Readers
The future of marketing is undoubtedly intertwined with AI, and agencies that imbibe these technologies into their daily workflow will be well-positioned to thrive. Well, to stay on top of the latest developments in AI tools and get insider insights, consider subscribing to StartupTalky’s Newsletter ‘Smell The Coffee’ where we decode more of such gamechanger tools, strategies, exclusive invites to member-only products, events and communities, early access to LTDs and much more. Remember, while AI tools are powerful allies, they’re most effective when combined with human creativity and strategic thinking. So, as you understand and explore these tools, keep experimenting, learning, and adapting to find the perfect blend of AI assistance and human expertise for your agency’s success. Good luck, and keep rocking and talkying!
FAQs
What are the top AI tools for Marketing Agencies?
The top AI tools for Marketing Agencies are as below:
- Notion AI
- Originality.ai
- Albert.ai
- Chatfuel
- Fullstory
What are the benefits of Originality.ai?
The benefits of Originality.ai include quality assurance, reputation protection, SEO compliance, time and cost efficiency, and versatility.
Are there any free AI tools for marketing agencies?
Yes, there are quite a few free AI tools for marketing agencies which are Fullstory, Chatfuel, Notion AI, Originality.ai, and many others.
