The Initial Public Offering of Zomato is the much awaited IPO of 2021. It is considered to be one of the largest IPO’s of 2021. The company on 28 April 2021 has finally filed the draft papers with the Securities and Exchange Board of India (SEBI). Let’s look at why there is so much excitement in the market for the issue of Zomato’s shares even though they are a loss making company.
Zomato has been one of the biggest successful startups in India in the last decade along with Flipkart, Byju’s and its rival startup Swiggy. The Initial Public Offering of Zomato is expected to increase the value of the company.
The dealers in the unofficial or grey market who trades in unlisted shares said that the valuation of the company could be around INR 53,000 crores. The expected valuation of Zomato will make it larger than one-third of the companies that are listed on the index of Nifty 50.
On July 8, 2021, Zomato is one week away from launching its debut IPO. The company has already filed its red herring prospectus with the Bombay Stock Exchange, and in the same, Zomato has also revealed some much-awaited details of its upcoming IPO.
According to the prospectus, the shares that Zomato would offer would be priced between Rs 72-76 each, which would make the whole issue worth between Rs 9,357 – 11,198 crores. The food delivery giant would issue its shares for a period between July 14 – 16, 2021. Furthermore, as per the reports, there will be a total of 1,30,20,83,333 equity shares of face value Re 1 each on offer for bids.
Zomato had initially disclosed that the total amount of its IPO would be Rs 7,500 crores last month. However, the company eventually had to increase the total size of the issue due to rising demands from the investors. The portion of the IPO, as offered to the retail investors, has been limited to 10% of the total size of the issue. This is because the brand has not achieved profitability yet.
Losses of Zomato
The difference between Zomato and the other companies listed on the Nifty50 index is that they are profit making companies for several years or at least from the last decade. Whereas Zomato is recording losses continuously for the past 4 years.
For the last nine month period which ended in December 2020, the company has reported a net loss of INR 682 crores and INR 2,385 crores for the year 2019-2020, INR 1,010 crores for the year 2018-19 and INR 107 crore for the year 2017-18.
In the draft red herring prospectus, which was submitted to the Securities and Exchange Board of India the company has mentioned that they have a history of net losses and are expecting an increase in the expenses in the future.
Prior to the launch of its debut IPO, Zomato is spending Rs 1.3 to earn a single rupee of operating revenue in FY21, which has improved from Rs 1.92 that the company had to spend in FY20.
Furthermore, the company has also witnessed an improvement of around 66% in terms of the total losses. Zomato suffered an annual loss of Rs 2385.6 crore in FY20, which came down to be Rs 816.4 crore in FY21. The company, which is going live with its IPO next week, still has outstanding losses worth Rs 5,600.3 crore at the end of FY21
Zomato has warned the investors that the company expects the expenses to increase in the future and their losses to continue for a period of time. The company said that from the significant investments it would require some time to grow the business.
The company has plans to pump in a lot of money into the marketing, advertising and promotion. They also have plans to expand its services to new markets in India and develop its platform in addition to expanding its delivery partner network.
The company said that these efforts would be costlier than they expect and added on saying that it may not result in the increase in revenue or growth of the business. The company said that the increase in revenue and the investments received will be spent on other expenses. This would prevent the company from increasing or maintaining its profitability at a consistent level or a positive cash flow.
Zomato Revenue Growth
Bad Cash Flows
Zomato has not just struggled in generating profit but has a bad track record of generating cash flows from its operations. The cash outflow of Zomato from operations is INR 269 crore in the year ended in December 2020.
The company has reported negative cash flow in the past 3 financial years. Most of the negative cash flows are due to the high promotion and advertising expenses of the company to attract new customers to scale up their operations on the platform.
The brokerage firm IIFL Securities said in a report that it expects Zomato to earn an operating profit in the current financial year due to the increase in the demand of delivery business because of the coronavirus pandemic.
IIFL securities have an expectation that Zomato will increase its net revenues at a growth of 48 % on a yearly basis for the next 5 years. They expect the fixed costs to grow at a rate of 27 % on a yearly basis which would provide an improvement in the operating margin for the next decade.
Motilal Oswal Financial Services
Raamdeo Agarwal who is the chairman and co-founder of Motilal Oswal Financial Services has said that by giving valuations one wouldn’t look for what the company has earned in the past 5 years but will be looking at what the company will earn in the next 25 years.
Kotak AMC
Anshul Saigal who is the head of portfolio management services at Kotak AMC has said that it is confusing for investors, but he wants the investors to ask themselves a question before investing that is if the company stopped growing today will its business model earn profits. He added that the answer to this question is the heart of valuing a tech company.
Zomato, is one of India’s largest food delivery company.
Conclusion
Zomato’s IPO will be more like a leap of faith for the Indian investors. The traditional way of valuing a business cannot be used by the Indian investors when it comes to valuing a business model like Zomato.
The application of technology to food innovation forms the core of the foodtech vertical. Nicolas Appert’s improvement in 1810 of the canning procedure is an early example of foodtech innovation. The emphasis was on safeguarding sustenance. The procedure wasn’t called canning at that point, and Appert didn’t know the rule on which his procedure worked. Canning has majorly affected foodtech conservation strategies.
Louis Pasteur’s exploration of the deterioration of wine and his portrayal of how to keep away from decay in 1864 was another example of foodtech development or food based startups. Other than examining wine deterioration, Pasteur explored the creation of liquor, vinegar, wines and brew, and the souring of milk. He focused on warming milk and milk items to pulverize food deterioration. In his investigation into sustenance innovation, Pasteur turned into a pioneer of bacteriology and paved way for preventive measures.
Food sustenance using tech was dull before 2018; however, it has rebounded from the stagnation. From a daily request volume of 3.7 lakh in 2017, as mentioned by RedSeer Consulting, the number expanded to 15 lakh as of September 2018. Unmistakably, the hunger for Foodtech is developing among buyers and speculators. After a phase where footech ventures like Tiny Owl, Yumist, and Dazo shut operations, things are now looking positive.
“In the last six to eight months, numerous littler players have come in, while taxi aggregators have stretched out their administrations to the Foodtech accumulation space. With Ola gaining Foodpanda and Uber propelling Uber Eats, the challenge has increased in the market,” says Rohan Agarwal, a commitment administrator at RedSeer Consulting.
Swiggy is the market chief in the sustenance accumulation space, timing around six lakh everyday orders, while Zomato is at a close second with near 5.2 lakh orders daily. Uber Eats, given its extension binge, has figured out how to topple Ola’s Foodpanda with around three lakh orders, while the latter serves nearly 2.5 lakh orders every day through its mobile app and website.
In October, Foodpanda propelled its conveyance administration in 30 new urban areas, taking its aggregate to 50 urban areas crosswise over India. The target is to convey foodtech services in 100 urban areas. Foodpanda was acquired by SoftBank-supported Ola in December 2017. At the time, the taxi-hailing stage declared it would put $200 million in Foodpanda’s sustenance conglomeration business. Be that as it may, Ola’s rival has ended up being a considerable opponent in this space. Propelled in May 2017, Uber Eats put its focus on clients and baited them with heavy limits and first-request offers.
Food Tech Industry in India
At present, Uber Eats is accessible in 37 urban areas in India and Southeast Asia and plans to multiply rapidly. “At some random topography, buyers can browse more than 30 foods on a normal,” says a Uber Eats representative. The more settled players, Zomato and Swiggy, have been growing their impressions. Zomato is looking at the level II-III urban areas for development. “We have our services in 59 urban cities in India. Our transient objective is to twofold down on our development by growing to more level of II-III urban areas in India and building profundity in level I advertises,” says a Zomato representative. “We have extended to 37 such urban cities in the past four months, and the reaction has just surpassed our desires.”
Then, Swiggy conveys sustenance in 45 urban areas across India through its conveyance armada of more than one lakh riders. The aggregator claims to have a relationship with more than 45,000 cafés. Regardless of how reassuring the pattern, the reality remains that dedication sidesteps the Foodtech tech space. Purchasers rush to those offering the best arrangements or limits.
Foodtech aggregators get a lot of their income through the commission charged on requests. Contingent upon the request size and the city, aggregators charge 15-30% commission to the eatery setting up the foodtech. Recuperating the expense of activity stays a test. Aside from commissions, in-application publicizing and reliability projects are different wellsprings of income for the aggregators.
Some of them have begun facilitating cloud kitchen systems to get an advantage. Consider the Swiggy Access program, which permits its café accomplices to set up kitchen spaces in territories where they don’t have a nearness. Propelled in 2019, it appears to have worked for the organization. “We have Swiggy Access kitchens in different cities like Bengaluru, Delhi, Kolkata, Mumbai, and Hyderabad. Around 70% of our accomplice cafés are hoping to work with us in more than one Access,” says Vishal Bhatia, CEO of new supply, Swiggy. Over the long haul, Swiggy plans to convey as much as 20-25% of its requests from these conveyances from Access kitchens.
India is a leading opportunity for foodtech companies. That is why many foodtech companies In India have already started their journey. So, the list of food tech companies in India are:
Food Panda
Foodpanda | Foodtech Companies In India
The Big Daddy of em’ all! Foodpanda is India’s most popular foodtech startup. It has a solid national nearness by tying up with more than 2000 sustenance sellers, for example, Wendy’s, Burger King, Subway, Biryani Blues, and Southy. They have a broad scope of worldwide and national cooking styles in their menu. Foodpanda has an effective operational procedure and uses exclusive innovation to follow sustenance request conveyances until the client’s entryway.
Zomato
Zomato | Food Tech Industry in India
Zomato is one of the successfulfood startups in India which is driving sustenance tech organizations alongside Foodpanda and Swiggy. It has more than 42,000 cafés recorded several urban areas in India, and it additionally works in more than 23 nations. On the off chance that it lives up to its guarantee, Zomato will become the principal Indian food startups or organisation. Its technique is substance-driven with low client obtaining costs, and a greater part of its income originates from promotion and publicity.
Swiggy
Swiggy | Food Startups
Bangalore-based Swiggy was established by Sriharsha Majety, Nandan Reddy, and Rahul Jaimini in 2014. Swiggy has more than 9000 eateries under its umbrella. It is one of the biggest food tech startups in India. The client gets convenient conveyances and constant following of their requests using Swiggy’s application at no additional conveyance charge. Swiggy doesn’t have a base request approach for each eatery it is tied up with over its application.
Faasos
Established by INSEAD graduates Jaydeep Barman and Kallol Banerjee in 2011, Faasos food tech startup has its presence in more than 15 noteworthy urban communities over India. An ideal case of a disconnected chain that went on the web, Faasos has a kitchen with master culinary experts.
Established in 2014 by Rashmi Daga, who by chance happens to be a veggie-lover, FreshMenu works in Bangalore, Mumbai, Delhi, and Gurgaon. FreshMenu began with a modest one kitchen and has nearly 30 kitchens today serving universal food. It plans to expand to 80 kitchens in the coming years. It has a proficient group of 500 representatives in their kitchens who cook in-house, and have their very own conveyance group.
Box8
Established by two IIT graduates Amit Raj and Anshul Gupta, Box8 the Indian food startup serves credible Indian food much like how pizzas and burgers are conveyed to clients, for example, quick, simple and in a box Box8 has structured the ‘Across the board’ dinner box, a cutting edge, satisfying Indian feast which can be eaten anywhere at any time. Box8 has given an Indian curve to everything, from wraps and sandwiches to curries. The USP lies in item improvement.
Box8’s paranthas are produced using whole wheat and cooked in a negligible measure of oil. None of its dishes is broiled. It has a collection of frozen yoghurts, feast boxes, wraps, sandwiches, plates of mixed greens, and treats. 85% of the exchanges are from rehash clients, making Box8 a commendable contextual investigation for a long-haul supportable model.
HolaChef
HolaChef is the food startup in India which wasEstablished by IIT-Bombay graduates Saxena, Anil Gelra, and Ritu Rana, Mumbai based Hola Chef is sponsored by Mr Ratan Tata who has been placing his cash in a few advanced organisations recently. HolaChef conveys home-prepared food to its buyers while dealing with the total coordination of the sustenance, for example, bundling, stockpiling, and conveyance. It has developed from a humble 200 requests for every month in 2014 to more than 1 lakh orders each month in 2016. Almost 66% of its all-out requests are through the application available for Android and Apple phones.
Gurgaon-based Yumist was established by ex-Zomato CMO Alok Jain and Abhimanyu Maheshwari, a prepared F&B business person in 2014. At present, Yumist caters to the locales of Delhi, Noida, and Gurgaon. With an intense blend of foodtech, coordination, and innovation, Yumist possesses and controls the whole sustenance conveyance store network. Yumist considers the “dabbawala” and “corporate bottles” as its essential rivals and intends to reconsider the cost of its suppers to draw more clients and beat challenges. Yumist has shut down operations in Bangalore and plans to grow in Mumbai and Pune. It was in the news recently for raising Rs. 12 crores.
Cook Gourmet
This novel Gurgaon-based startup was launched by Sanny Chaudhary and Daman Singh Kohli. Cook Gourmet offers expert-curated plans comprising of different delicacies. These hand-picked plans are conveyed in an ice-pressed box, the cut vegetables and meat vacuum-fixed with the goal that they stay crisp until you cook them in the solaces of your home. They stay fresh up to 3 days when refrigerated. Indeed, even an amateur in cooking can expertly cook with the instructional exercises given in Cook Gourmet’s offerings.
At present, the Indian food services is a $50 billion industry when contrasted with the US Food Services Industry, which is worth almost around $600 billion. Large scale patterns like family units, more ladies joining the workforce, and higher expendable livelihoods are going to make the food tech industry in India develop at a high rate.
With Zomato and Swiggy getting to be unicorn triumphs and online Foodtech conveyance requests crossing 1 million in daily conveyances, it is unquestionable that the Indian sustenance tech and administrations industry is a hot topic currently.
Skip The Queue – Foodtech Industry
Moderateness And Openness
The normal individual expends three dinners every day and roughly 90 suppers per month. Out of this, in India, individuals eat out or get sustenance conveyance possibly 3-4 times each month. In nations like China or Singapore, this can be as high as 50 dinners a month ate out or conveyed, as there are more decisions, quick conveyance, and reasonableness from sustenance organizations.
A normal individual in India might want to spend between Rs 50-200 for their normal supper, and Foodtech conveyance organizations are attempting to hit the sweet spot of this range. Foodtech conveyance coordinations are showing signs of improvement and less expensive, with the growing number of orders and higher thickness of the populace in urban areas.
Expanding Number Of Homegrown Eat-in Chains
Dominos India with over 1,000 outlets, is doing Rs 3,000 crores yearly. Eatery networks like Barbeque Nation are accomplishing more than Rs 500 crores in business every year. There will be a lot more eat-in chains, with more than $1 billion yearly incomes, from India soon. Bunches of these eat-in chains like Farzi Cafe, Mamagato, Saravana Bhawan, and Yellow Chili have started extending outside India to scale quickly.
There are heaps of conveyance kitchens like Faasos, Box8, FreshMenu, and Biryani By Kilo which have more than 10-20 outlets each and is extending quickly. Given the high rental and CapEx required to eat in eateries, no one but kitchens can give better quality dinners at progressively moderate costs to clients, all in the comfort of clients’ homes and workplaces.
Biryani Is The Newest Pizza
Biryani is a conveyance class, specifically in India, will outperform pizza soon because of its taste, flavorful fragrances, and better life span.
Enormous Retailers And Taxi Companies Are Gathering
Premium friendliness brands around the world like Zuma Dine-in/Lounge and Nobu, with a couple of outlets each, do around $200 million in yearly deals or more. Huge organizations like McDonald’s and Starbucks accomplish more than $20 billion in deals. Overall foodtech conveyance organizations like Deliveroo, Delivery Hero, GrubHub, and Just Eat are huge unicorns today. Enormous retailers like Amazon and on-request taxi organizations like Uber and Ola need a bit of the sustenance conveyance for advertisements. Recurrence in foodtech utilization is a lot higher than most other web-based business classes, including taxi administrations.
According to RedSeer Consulting, the foodtech industry grew 150% from $120 million in 2015 to $300 million in gross product esteem in 2016. The business remained at a similar level in 2017 even as the foodtech vertical slithered again into a period of recovery from the unpleasant days. As per RedSeer,, the industry is on course to touch $2.5-3.5 billion by 2021.
The sustenance conveyance space saw 63 arrangements worth $274 million in 2015. The number of arrangements tumbled to 43 in 2016, adding up to $78 million. Although 2017 saw 20 subsidizing bargains, the combined estimation of those speculations was $124 million.
Fund Raised By Foodtech Companies in India
A commercial center totals and publicizes cafés other than maintaining a tech-driven coordinations foundation to convey sustenance. Then again, a cloud kitchen is a fairly intricate instrument where administrators endeavour to fabricate various parts of the foodtech business such as brand, tech foundation, etc.
Zomato, Swiggy, and Foodpanda are the prevailing commercial centres in India, while FreshMenu, Box8, Faasos, and HolaChef are unadulterated play cloud kitchens.
While Zomato and Swiggy keep on commanding the business, Ola’s pledge to infuse $200 million into Foodpanda India to grow its business is probably going to make it the third solid player in the game.
While Ola has the imperative capacities regarding coordinations, organize, and on-ground foundation, it is to be seen whether it can transform sustenance conveyance into a beneficial business. Ola had propelled two sustenance related activities in 2015 (Ola Cafe and Ola Store) and the shut the same in 2016 to concentrate on its central business.
Sustenance conveyance and other foodtech organizations in India commonly work on razor-slight edges. Foodpanda just as its fundamental adversaries, Zomato and Swiggy, are making misfortunes. Foodpanda, in any case, has lost less on each rupee in income than Zomato and Swiggy in 2017.
Bundl Technologies Pvt. Ltd, which runs Swiggy, timed income of Rs 133 crore in 2016-17, a six-crease increment from Rs 20 crore in the earlier year. Its misfortunes extended to Rs 205 crore in 2016-17 from Rs 137 crore the earlier year as costs increased dramatically. The three-year-old startup is one of the most encouraging sustenance conveyance players in the market right now.
As indicated by a few media reports in November, Japanese telecom and Internet aggregate SoftBank was in discourses to contribute around $200-250 million (Rs 1,288-1,610 crore) in the homegrown foodtech conveyance stage. Reports additionally demonstrated that Chinese e-rear Alibaba likewise was investigating a conceivable interest through Ant Financial, its money related administrations member.
Another media report in November recommended that Flipkart and Tencent were investigating alternatives to co-put $100 million into Swiggy. There were additional reports of a potential Swiggy-Zomato merger.
Swiggy has raised more than $155.5 million until this point. It raised $80 million in a Series E round driven by South African innovation aggregate Naspers. Swiggy is additionally supported by Accel India, SAIF Partners India, Bessemer Venture Partners, Harmony Partners, and Norwest Venture Partners.
Zomato posted an income of Rs 332.3 crore in 2016-17, up 81% from Rs 183.9 crore in 2015-16. It limited its misfortunes to Rs 389 crore from Rs 590.1 crore. Zomato, in any case, isn’t only a Foodtech conveyance organization yet additionally offers café postings, table reservations, and different administrations.
The year likewise observed cloud kitchen administrator FreshMenu break into the best-five club of online foodtech organizations, on account of a noteworthy increment in income for 2015-16. It got a fix on the cloud kitchen model much before other foodtech businesses and has adhered to it.
Future Of Foodtech Services In India
Development in the market is foreseen by expanding discretionary cashflow, developing normal family unit pay, and rising pattern of twofold salary no-kids idea. Supported by developing web entrance from 10% in 2011 to 27% by 2015, expanding cell phone clients from 123 million in 2014 to 167 million by 2015, combined with maturing internet business market and rising youthful working populace, the food tech advertise in India is foreseen to develop at a vigorous pace.
Journey And Future Of Foodtech Industry
Another point of interest for foodtech organizations in India is the developing youth populace, fundamentally in urban districts of the nation. The nation has a huge base of youthful buyers who work in offices and don’t have the time to cook.
In India, the idea of requesting foodtech online is gaining pace due to benefits like conveyance of sustenance at the doorstep of the client, choice of interchange instalment techniques, and consistent declaration of alluring cashback/limits offers.
Growth Of Foodtech Industry in India
Based on activity type, the India foodtech market has been sectioned into two classes: café-based and sustenance aggregators. In 2015, eatery-based (i.e., café-based) ruled the general market and is foreseen to keep up its strength throughout the following five years.
The foodtech aggregator section is relied upon to outpace café-based fragments sometime soon. Foodtech aggregators go about as a middle person between clients and eateries and give the alternative of browsing various cooking styles from different café and sustenance outlets enlisted with them.
“Yum Foods, Jubilant Foodworks, Zoamto, and McDonald’s are the main players in India food tech showcase. These players are foreseen to keep up their strength in the market through 2021, transcendently because of their future extension plans. With expanding private value and investment subsidizing, the food tech organizations are centring towards growing their business in Tier II and III urban communities crosswise over India.
With developing challenge, online sustenance requesting organizations are concentrating on giving quicker conveyance in significant metro urban communities to expand their client base.”, said Mr Karan Chechi, Research Director at TechSci Research, an examination-based worldwide administration counselling firm.
Food technology is a branch of food science that deals with the production, preservation, quality control and research and development of the food products.
What is the food tech business model?
the Indian food-tech industry has evolved immensely and engineered new ways to make profits. Prominent companies viz. Swiggy, Zomato, and Uber Eats have built up new business models, which enable them to serve better, besides merely focusing on the food delivery business.
How technology has affected the food industry?
By using tech to improve processing and packaging, it can improve the shelf life and safety of food. The use of machines in the food industry also ensures quality and affordability. By using machines, it drives down the costs of keeping the food fresh and increases productivity.
What are the food tech startup ideas or What are the tips to build food based startups in India?
Tips to build your food based startups in India or food tech startup ideas:
Focus on the product and keep it simple. Get busy in your kitchen to make small batches and go out to make people trying your product.
Start selling from day one & ask for feedback.
Be obsessed with gathering data.
Review feedback and be ready to go back to the drawing board.
Ashwini
