Recently Zomato, the food delivery app, came under the direct line of fire, when one of its users took to social media to highlight the higher rates of restaurant food on its app.
Rahul Kabra, a LinkedIn user, posted an image of a Zomato order bill and an offline bill of the same order from the same restaurant, The Momo Factory, in Mumbai. The difference in the amount of the two bills was glaringly obvious. His caption read – “I am doing an apple to apple comparison to online vs offline order.
Here is what I noticed – Cost for offline order – INR 512. Cost for Zomato order – INR 690 (after applied discount of INR 75). Cost escalation 34.76% per order at INR 178 = (690-512)/512.”
Furthering his grievance, Kabra added, “Assuming Zomato brings visibility and more orders to the food service provider, should it charge such a high price? I think there is a need to cap this cost escalation which should be implemented by the government so as to make this a win-win for all stakeholders.”
Rahul’s LinkedIn feed became viral in a short span of time, drawing various reactions from people. Some have come out in support of his observation, stating that food delivery apps take undue advantage of the time constraints of their customers. Others have categorically asked Rahul Kabra to compare the notional cost of time and money were he to go and pick up these orders himself.
The attention that his feed drew also prompted Zomato to respond. “Hi Rahul, Zomato being an intermediary platform between a customer and a restaurant, does not have any control over the prices implemented by the restaurant partners on our platform. That said, we have conveyed your feedback to the restaurant partner and have requested them to look into this.”
It remains true that food ordered through delivery apps costs higher than the same food ordered through restaurants directly. Let’s look at how much food delivery apps like Zomato and Swiggy charge and their impact on restaurants.
Food delivery apps came into existence a little over a decade ago. Their aim? To bridge the gap between the restaurants and customers who wished to order instead of physically visiting the restaurant.
Most restaurants, a decade ago, did not have their own delivery options available. Food delivery apps not only filled this gap but also increased the restaurant’s area of service and added a level of sophistication, professional vibe and expediency to a delivery service.
Their main advantages were –
Increased convenience to customers and merchants.
Ease of use for customers as no waiting time for ordering.
Wide variety of choices for restaurants and food.
Digital Payment options.
Increased level of sanitization – e.g., delivery executive wearing gloves and masks.
Easy exposure to new customers.
Better customer data.
Greater reach for restaurants.
Contactless delivery – especially in the post pandemic world.
Over time, as the food business has evolved, so have the delivery apps. Now various delivery apps have a special category offering healthy meal options.
How Much Do the Food Delivery Apps Charge?
The menu pricing of any restaurant covers its own cost plus a certain percentage of profits. What it does not cover are the costs incurred when partnering with delivery apps.
Currently, Indian Laws do not have any provision which puts a cap on what the food delivery app can charge its partner restaurant. What this essentially means, is that Food delivery apps can charge whatever commission they want under the guise of business costs.
At present, according to various available data and verbal confirmations from restaurateurs, food delivery apps in India are charging anywhere between 25%-30% commission for every order that a restaurant receives. It also charges a certain percentage to the end customer as a delivery fee.
Of course, the food delivery apps are essentially a business model with a bottom line need for turning profitable. There is a cost involved in running such a business.
Running and maintaining an office.
Salaries of all employees
Time and labour cost of ground delivery staff.
Fuel costs
Cost incurred maintaining a round the clock customer support staff.
Recurring costs of maintaining the apps and many more.
The food delivery app model works by charging a partnership fee from the restaurant as well as charging a delivery fee from the customer. In addition, its revenue model also includes paid listings and sponsored advertisements.
Impact of Food Delivery App Charges on Restaurants
With the level of commission that these apps charge, restaurants are left with little choice but to increase the food cost on their app menu to cover costs.
Additionally, food apps also, sometimes, coerce their partner restaurants to offer large discounts which put pressure on their bottom line. Currently, most of this heat is felt by small restaurant operators.
The food delivery app business had already been growing quickly before the COVID-19 Pandemic. The post-pandemic world has seen it growing in demand every day as more and more people prefer to order online rather than visiting the restaurant of choice.
This has caused a level of disruption to small food business operators, who do not have their own delivery service. With the high fees charged by these delivery apps, the basic question that arises for these businesses is that of profitability.
Future of Food Delivery Apps
The food industry is the same as all the others – ease, quality, speed, efficiency and price rule customer decisions. Even before the pandemic, restaurants realized the need and benefits of a food delivery app.
Since its inception, the food delivery business has grown by leaps and bounds and the post-pandemic world has contributed to its exponential growth.
The food delivery business in India is set to double by 2025, estimated to an approximate valuation of USD 13 billion. The chief reason for this is the largely underpenetrated Indian market compared to other countries like the USA.
Conclusion
As always, there are two sides to any story. And this particular dilemma is not immune to it. As much as restaurateurs realize the importance and need of food delivery business models, if the current pressure and constraint of fees and commissions continue, they might be forced to look at other options. Concurrently, the bigger brand restaurants are capable of setting up their own delivery options, which might put further pressure on the existing food delivery businesses and their profitability.
It might be time to amend laws and introduce a ceiling to the commissions and fees that the food delivery businesses can charge their partners. This will not only bring stability to the business itself but will also allow restaurateurs room to reduce their online menu costs while upholding profitability.
FAQs
How much do Zomato and Swiggy charge to restaurants?
Zomato and Swiggy usually charge around 18 to 25% commission to restaurants on every order.
How is the delivery charge calculated by food delivery apps?
The labour costs, total distance and vehicle costs are some of the costs that are calculated by food delivery apps.
Many people love the thought of doing something they enjoy and earning a living from it, making their passion their profession. For the person who enjoys cooking, learning how to start a cooking business from home is a great way to combine it with your career. Like any other business, a home-based food business requires a lot of research and planning to start. Whether you have your restaurant or you are just a home chef, you can start offering cooking classes.
Growth of various methods of food services
For the person who enjoys cooking, learning how to start a food business from home is a great way to combine it with your career. Like any other business, a home-based food business requires a lot of research and planning to start. Whether you have your restaurant or you are just a home chef or started offering cooking classes, it needs planning and steps need to be followed. In this article, we will talk about how you can start a home-based cooking business.
The most important step before starting a cooking business is to decide what kind of food you want to sell and do business with. Think about what food you want to make.Thereare some types of food you could focus on as you start this cooking business:
Lunch or brunch-style food
Wedding reception or special event meals
Desserts
Appetizers and cocktails
Conduct Market Research
The very much idle way to start a cooking business is to do some online market research. You must analyze the markets and if needed, attend some cooking classes with popular chefs in the same niche as yours. Day by day the food industry is becoming more competitive. It is important to do your business research before starting your online food business.
Creating A Business Plan
Having a business plan is very much important as it makes you think about what you want your business to be. Whether you want to start your catering business from home or a decorative baking company. It will also help you for setting up objectives for your business. It will also be helpful in prioritizing the next steps. There are many things one has to consider when planning a business. Some of those key things are:
Who is your target market?
Do you have a unique selling point?
How much start-up capital do you need?
How are you going to know if your product is liked?
Will you be delivering items yourself, posting or using a courier?
How do you want to sell your food?
Where do you want to sell your home-baked goods?
Licenses And Permits
Once you completed your business plan. you will need to register your businessfrom home to the local authority within 28 days of starting your business. If you run a food business without registering, you may be fined, and you could be imprisoned for up to 2 years.
Going further you must register every premises where you carry out food operations, such as your home, mobile catering units (i.e. food vans), and temporary premises (i.e. food stalls). Check whether you need any special permits, relevant facility, equipment, and safety standards.
This simply means you will have to make sure that your business kitchen is separated from your kitchen and that you are not using the utensils in your professional kitchen for personal use. Lastly, you will want to get a business license and a resale license which will allow you to buy ingredients wholesale tax-free.
Purchase Your Equipment and Ingredients
The basic setup needed to start the business is the amount of space and the required equipment or utensils. And keep all the equipment handy and gather all things in your cooking business space. You also contact the suppliers for the easy availability of ingredients and the required equipment.
Focus on Marketing
Marketing refers to the activities to promote the buying and selling of any product or service. It is very much important in promoting the business and the mission of any business. It is defining and managing your brand. Then it produces marketing and promotional materials. One of the most important factors nowadays is monitoring and managing social media. Then it conducts customer and market research.
You must use the best marketing strategies to increase your business growth:
You have to create value for your business. If there is no difference between you and your competition, there is no reason why a buyer should come to you. If you start exploring marketing you can find that there are many directions to go. Once you are running your own mission or initiative and have experimented with a few things like data. It will inform you of what is working.
Focus on existing customers as they have already made a purchase, they already know, like, and trust you. If you provided a good experience, then you have given them a reason to do business with you.
Shipping & Delivery
The packaging is very important as it protects your products during shipping. It also builds your brand’s image and identity. Good packaging is needed for food delivery.
You can save yourself from wasting money by taking the time to research your shipping costs. One of the most common shipping mistakes is sending orders to the wrong customers. It is very much important to take time for shippers and deliver the order to the correct address.
If your business is growing or if you have a lot of orders. You won’t have time to create shipping labels by hand you can automate this process. By doing this you can save a lot of time.
Spread your Cooking Business
Use Social Media to Your Advantage – Social media is very much helpful to promote or spread the business. Users will like, comment, and share your content and spread the word about your business for you.
Have a Website – Every successful business has a website where new and existing customers can go to learn about their options. You can use a website to promote your social media and provide information on the details of your business. You can give offers and discounts.
Email is Still Relevant – Email marketing is still one of the best ways to reach customers of every generation. In an email, you can provide information like the current deal, discounts on the menu, or any other item.
Partner with Other Businesses – Digital marketing has promoted the strategy of working together with other businesses to promote both products and services. One of the best ways to do this is by connecting with the food bloggers and influencers who are local to your business. You can offer them free meals or discounts to get them and share your brand on their page.
Conclusion
Beginning a home-based cooking business can be a lot, so one needs to keep themselves level-headed and follows all the steps that are needed to take. Home-based cooking businesses are increasing their presence every day, people living in hostels or alone always crave homemade food, so it is bound to get more popular in future.
Is Home-based cooking business popular in India?
Home-based cooking business is quite popular in India.
Is food a good business?
The food industry has seen immense growth over the past decade, so it is quite a good idea to start a food business.
Do homemade cooking needs license and permits?
Homemade cooking business needs license and permit like other businesses, they are mandatory.
Online delivery apps are doing really well. In a world where we all are constantly online and searching for a lot of information, it has become a normal activity to order online. Companies like Amazon, Flipkart and others are now going to the marketplace for every millennial. They are easy to use, convenient to scroll and a heaven for the shopaholics. They are so easy and convenient that people today are getting addicted to the technology of online delivery. This newfound business is doing really well as the whole economy is shifting to a digital place. Everything is online, choosing an item, its delivery tracking and the payments for the same.
Not just that, entrepreneurs from all over the world then thought of inventing further in the direction. Some geniuses thought to deliver food. It was not considered a good idea in the beginning, but as people gave feedback and the delivery services improved, the idea started to seem a viable option. Then it struck, and many companies emerged to deliver food to the public.
There was Zomato, Swiggy, Foodpanda and the likes. All of them competed for one single thing, the largest market share in the food delivery sector. As the competition for market share transformed into a war, it became necessary for some companies to vanish. This competition led to the death of many food delivery companies and led many companies to go bankrupt. One of the companies that vanished from the market was Foodpanda. This article talks about the company and what were the reasons for its failure. Let us see the story in words.
People love convenience and why won’t they? Everyone wants convenience at their doorstep and this is why it is a massive opportunity for companies to scale themselves. Food delivery is a massive convenience for people in our society.
Foodpanda is one of the startups that aimed to deliver food to people in a convenient manner. Not just that, Foodpanda also delivered all sorts of grocery items to its users. It is an online food and grocery startup that was owned by Delivery Hero. It has a good stronghold in Asia and the headquarters lies in Singapore. As of now, it is the largest food and grocery delivery platform in Asia. It operates in about 12 markets in the continent of Asia.
The Timeline of FoodPanda
Foodpanda’s business strategy is an interesting read. We can learn a lot of lessons from the business line of Foodpanda. Before we go into the details of how Foodpandafailed, it is important that we know something about the timeline of Foodpanda. Here we will be looking at the humble beginnings of the company and how it went through various acquisitions on the line.
In early 2015 the company bought full stakes in a company called, TastyKhana. Along with that, the food delivery platform Foodpandaalso gained control of Just Ear India, which was a food ordering portal.
These were some moves that the company pulled off to increase revenue and scale of the company. The efforts did not really affect the revenue and the company even had to lay off 300 employees by the end of 2015.
The time was tough for Foodpandaas the company even faced allegations of malpractices. There was news that mentioned Foodpandaas a non-paying restaurant service provider and there were also allegations of fake listings. At that time, the food delivery platform was based out of Gurugram and was spread across 200 cities in the country. That was a tough year, and the next year, that was 2016, Rocket India was looking for a buyer for the company. They set the price really low, at about 10 to 15 million dollars.
A year later, in 2017 the food delivery business was acquired by Ola for a 100 percent equity and that too at a valuation of around 40 to 50 million dollars. Ola further mentioned in public that the company will further invest 200 million dollars to revive the company and make it work sharply.
After this happened and the company started to work slowly but efficiently, they began offering discounts to lure customers to use Foodpanda. Efforts gained some momentum and people started to recognise this as a good platform to order food.
By the end of August 2008, Foodpanda had reached 2 lakh orders per day of operations. It was a huge feat for the company and the stakeholders of the food delivery platform. But soon enough, clouds of uncertainty covered the sky.
Next year, that was 2019, the magnitude of the orders dropped to 5000 per day, in the middle of the year. Reacting to this, Ola made a decision to stop the loss that they were expecting in the near future. Ola, the owner of Foodpanda suspended its operations in the middle of the same year. They also fired some 1500 delivery partners or delivery executives from their job to cut the expected loss in the food delivery venture.
After that time, it is said that Foodpanda existed in a form of a cloud kitchen. A cloud kitchen was a term coined when Foodpanda acquired a company called “HolaChef” in October 2018. A cloud kitchen refers to a kitchen that is cloud in nature, which means that they only make food and they outsource the delivery and other services out of the kitchen. As a cloud kitchen business, they had three private label brands under them. In 2019, Notable names of sub-brands included FLRT and The Great Khichdi experiment.
Why Did Foodpanda Fail in India?
At its inception, the company was doing well, making a name for itself and was also working towards building a good brand value. By now we discussed the starting and the ending of this company which delivered food to its consumers. By now you must be wondering how the company failed. After we have thoroughly discussed the timeline in which the company operated, it is now time to see some reasons why it failed. Here we will be listing some of the most common and seen ways or reasons that failed Foodpanda as a food delivery company. These pointers are not just mistakes of Foodpanda but checkpoints for every entrepreneur trying to set up his venture.
If you only look at the successful ventures, you will most probably be looking at fifty percent of the whole story or probably less. So, let us see why the company failed and then we will further discuss some precautions that could have saved the company.
Now, Foodpanda was a big company, not just looking at the capital invested but the number of employees and the scale of operations was huge. Small leaking can play a big role in sinking the ship of Foodpanda but there were mostly massive issues and blunders.
Before we discuss all the factors that lead to this downfall, let us list some of the factors that lead to this situation. There was no single factor that failed Foodpanda, in fact, there were multiple reasons. Those reasons include fake restaurants and orders, technological issues and disorganised business models, lack of leadership and massive miscommunications.
Miscommunications
There was a massive miscommunication issue that went on in the company. According to a report, the company’s workers were saved from the fact that the owners have left the company. Key people like Rohit Chadda and Mohit Chadda left the food delivery business back in August 2016 and for a long time, employees were not informed about this development. It was later in time when the issue magnified itself and presented itself as a massive hindrance to profitable operations.
The company employees and workers had to face customers and calls from clients about bad operations. When they are unable to deliver food, they have to comprehend their service with free vouchers. Which was a hit to the profitability of the company. From all the instances above, we can notice that the company was suffering massive communication errors and blunders. Due to this, not only The operations were affected but the credibility and profitability were also affected.
Fake Orders and Lack of Proper Procedures
In another set of events, there was news that broke out. In May 2016, a fast-food chain, hailing from Mumbai ended its partnership with Foodpanda. The company complained that the food delivery partner owed the delivery service company payment of one and a half lakh.
It was also mentioned that Foodpanda was delaying the payment without properly explaining the reasons for such delays. After the investigation, it was found that there was no record of such a transaction in the books of Foodpanda. This was a massive blunder that was taken into notice.
To quote another instance of bad governance, we can look at the Tasty Khana case. Tasty Khana was a venture around food delivery, which was based out of Pune and was acquired by Foodpanda in 2014. The founder of TastyKhana, Shachin Bharadwaj mentioned that he was not satisfied with how the work and operations were done at Foodpanda.
He also mentioned some reasons why he disliked the operations at Foodpanda. Reasons include no check for fake orders, lack of proper procedures in place, and financial irregularities.
Documents with crucial data were accessible to everyone and there was mismanagement at almost every second step of operations. These points came right before the downfall started and was a surety factor of the failure of this company.
Failed to Technologically Upgrade
In the decade when every company moved to digital ways of doing business, Foodpanda’s shift was not strong and effective enough. Believe it or not, every company on the globe is shifting to become a technology company first and then the company which it intends to become.
In the case of Foodpanda, they did change for the better but couldn’t follow up with the demands of a digital-centric consumer. The app was not up to the mark, there were restaurants listed that did not even exist and the whole plan of retaining customers was flawed.
Poor Management
Another reason was poor management, which is also a repercussion of poor communication and predictions. Customers and restaurants who were connected with the delivery company would often argue about the bad service that they provide.
Customers had a rash experience talking to their delivery partners and delayed delivery reasons. Every enquiry that the customers made was a hit on the management team of the company. This was another reason for miscommunication which led to a vicious circle of ineffectiveness and blunders.
Foodpanda even failed to capture all the orders that were placed for them, they were also unable to communicate cancelled orders to their restaurant partners which created a ruckus for both the parties. Using the current latest technology available, the company could not figure out an optimum and smooth customer experience, for which they had to pay a price in the future.
Rohit Chadda, the co-founder and the MD of Foodpanda also founded another venture with the name, Ziner. In 2014 the website of Ziner showcased dates that were ditto the same as the Foodpanda servers and website. This action from the team was eyebrow-raising.
Later in a notice, Chaddha mentioned that no data has been taken from Foodpanda, and this is a totally different venture, not relating to the other venture that he had undertaken in the past. The company founded by Chaddha has made over 300 million dollars in sales from clients like Rocket Internet and Goldman Sachs since 2012.
More than a hundred employees from various cities left the business at Foodpanda. The resignations include those from Delhi, Mumbai, Pune and Gurgaon, when asked about the reasons for leaving the food delivery company, they stated poor management and lack of transparency of the company which posed a negative image for the company.
Lessons Entrepreneurs Can Learn From Failure of Foodpanda
There was no simple point according to the facts that prove efficiency and effectiveness in the culture of Foodpanda. Nothing worked properly up to the expected point. These loopholes can be used as a guiding light for people who are willing to amend problems and make solutions.
There was no authority figure when this food delivery company was operating but we can now take some valuable lessons. Here we are going to list some useful advice and tips that we can learn. Let us see what are these checkpoints.
A Proper Framework
As the founder of Tasty Khana mentioned that the company had no sense of operations, it was a lesson right there. A proper structure of things is important, that framework has to be well built and has to be made better through iteration.
This involves getting points on how to run a business and determining the best and most effective/efficient way of running it. The framework that we discussed just now should also essentially meet the business plan of the whole organisation. This is what good corporate governance looks like.
Strong and communicative management is crucial too. Marketing is important but if a company only focuses on pure advertising and does not look toward building a good user experience, it will cease to exist. In this segment of business, both customers and restaurants suffered from the inability of food panda and thus, the venture failed to produce desired results.
Communication for Structuring
At Foodpanda, this was the centre of all issues. Employees and the management did not communicate enough. Moreover, when repercussions happened and the company faced obstacles due to bad communication structure, even then no step was introduced to improve communication.
It was a clear sign that the company is not going to survive much. The customers, the listed restaurants and the people at Foodpanda were involved with a lack of communication which resulted in a bad working environment. No framework or strategy worked in the culture at food panda due to the lack of communication, which was the centre of the storm. This ruffled feathers of restaurants, and most consumers who shifted to other delivery apps.
Ownership Story
The founder of the company Foodpanda left their business and went out. Rahul Chadda and Mohit Chadda were the founders of the company which provided the company with their vision and started a venture. Their vision was worked upon as the company grew its scale but then this happened.
Both the founders left the company and as soon as they left, the vision of the company blurred. This blur in vision caused much trauma for the culture of food pandas. This effect was magnified with less or no communication at all. Adding to this, the founders did not even do anything to better the situation. They simply left with no scope for improvement. When Ola bought the company, they were unstable themselves and they also couldn’t figure out the work that needed to be done with Foodpanda. We all know the end and the story of the downfall of this venture.
The business world operates with a steering wheel of risk. There is volatility in every aspect of every business. There will be market conditions that you will not be able to handle but there are always options to edit the internal environment that suits the outside.
Good internal control and management will go a long way in making a venture successful. The future is uncertain but in the face of that uncertainty, there can be some certainty, which can be bought by sheer work and commitment to building a solid culture at work.
Foodpanda failed in many aspects in building a good inside culture. There were communication issues, there were ownership issues and much more. All these holes in the workings led to the downfall of such a big organisation and these little leaks sank the ship of the food delivery business. This massive failure can be one of the biggest learnings an entrepreneur can take and step forward in the direction of success.
We can learn that it is really important to frame the culture at your workplace. It is extremely crucial to document everything and do everything systematically. Even if these suggestions bring little certainty in the world of uncertainty, this is a really good deal.
Conclusion
Online delivery companies are really doing well. They are probably the backbone of the internet economy. In such a big market, every entrepreneur is trying to put their hands on to get some profits out of the flowing water. This delivery ecosystem has emerged as a new form of a sector that is food delivery. We discussed how there are many key players in the sector who are doing really good. Food panda was one of the popular names among the food delivery apps. The company was doing well until some blunders crept into working for the company.
We discussed that the company was incurring big mistakes in the department of communications and operations. There were issues on the behalf of the ownership of the company, key people, like the chief executive officers, left the company without properly framing the workings of the company. Many of the companies which were acquired by food panda disconnected from the board as the working was not efficient.
From all the blunders that the company did, we can learn a lot. Every entrepreneur who wishes to set up his own venture has to read this story of a food panda. The entrepreneur can then value the power of good communication and teamwork. It is really important to understand the value of culture at work. Culture is what sets the tone of efficiency. If the company and the entrepreneur do not work towards setting up a great culture, no other accomplishments can be achieved.
In the end, the story of the Foodpanda, from its arrival to its peak to its downfall is a really important case study for budding entrepreneurs. Failures happen so that we can learn from them and a smart person is a person who learns from other people’s mistakes.
FAQs
What happened to Foodpanda in India?
Foodpanda entered India in 2015 to capture the food delivery market but failed to do so, later in 2017 the company was acquired by Ola for a 100 percent equity at a valuation of around 40 to 50 million dollars.
Is Foodpanda working in India?
No, Ola suspended the operations of Foodpanda in 2019 as it was facing a huge loss.
Who bought Foodpanda in India?
Ola acquired Foodpanda in 2017 for 100 percent equity at a valuation of around 40 to 50 million dollars.
In 2011, two passionate individuals set out to make a difference in the food industry by fusing technology with the magic and craftsmanship of cooking. Those two were Jaydeep Barman and Kallol Banarjee, who started this journey with a physical restaurant with an online delivery service and then later launched their first-ever cloud kitchen in 2015. And since 2016, the business has become a cloud-kitchen only business.
And if you are thinking about what a cloud kitchen is, then worry not. It is just that the business only takes online orders and only has delivery meals; there is no seating arrangement for the customers. In 2018, the firm launched the Rebel Launcher Program, which allows other restaurant chains to use its cloud kitchen service.
In 2020, the company also launched EatSure, which is a delivery chain for its own brands and restaurant partnerships. It also had food trucks called EatSure Express, which also helped as a promotional aid.
And not only this, Rebel Foods announced a deal with Wendy’s, an American fast-food chain company, in December 2020, in which Rebel Foods will open and run 250 cloud kitchens for Wendy’s in India. The company recently became India’s 31st unicorn. It is an accomplishment in and of itself to achieve so much in such a short period of time.
So now that we have talked about all the achievements of the company, let’s talk about the brands owned by it and how they are changing the online food delivery industry.
Faasos is known for its delicious and filling wraps. The company was first founded in 2011 by Jaydeep Barman and Kallol Banarjee. The company also has a mobile app that was launched in 2014. Headquartered in Mumbai, Maharashtra, Faasos is basically an online food delivery service that caters to around 36+ cities and has over 300 cloud kitchens.
2. Behrouz Biryani
Behrouz Biryani
Jaydeep Barman and Kallol Banarjee launched Behrouz Biryani in 2016, and it is now a well-known brand known for its diverse and tasty biryanis. Behrouz Biryani has locations in a number of cities, as well as in 10 other countries. With their extensive choice of biryanis, the company claims to have the top professionals working in its kitchen to deliver a regal and elegant experience.
3. Oven Story Pizza
Oven Story
Oven Story, which was founded in 2015 and is based in Mumbai, Maharashtra, is a subsidiary of Rebel Foods. The company is known for developing and creating new pizza recipes and unique concepts in order to change people’s perceptions of a common cuisine, pizza. Delivery of pizza is also done by Zomato and Swiggy, in addition to their own delivery systems.
4. Mandarin Oak
Mandarin Oak
Mandarin Oak is a Rebel Foods Chinese cuisine subsidiary that offers consumers flavorful and authentic Chinese meals via online food delivery. The restaurant was established to provide customers with a rich Chinese culinary experience employing advanced techniques while maintaining a classic flavour. The restaurant has over 320 locations and, in addition to its own delivery service, offers delivery through apps like Zomato and Swiggy.
5. Firangi Bake
Firangi Bake
Firangi Bake is a subsidiary of Rebel Foods and is available in several cities. It is an Italian and Mexican restaurant that offers food through online delivery. The company’s theme is to prepare Italian and Mexican dishes with the fusion of India’s signature flavours. The brand has established a good name for its oven-baked meals. The company loves to experiment and brings out new innovations in order to stay on top of the market.
6. Lunch Box
Lunch Box
Lunch Box was founded in 2020, aims to bring the flavour and feel of local cuisine with the convenience and comfort of online delivery. The meals are simple local food that everyone recognises, resulting in a nostalgic vibe and a meaningful experience. The company services over 320 locations and has delivery outlets such as Swiggy, in addition to its own delivery service.
7. The Good Bowl
The Good Bowl
The Good Bowl is a brand owned by Rebel Foods which is known for its filling and unique dishes in a bowl. The brand focuses on fusing different international and national flavours and creating something unique and delicious. The Good Bowl serves different types of bowl combinations like Italian, Asian, local, and many others.
8. Sweet Truth
Sweet Truth
Sweet Truth is a high-end dessert restaurant that delivers a variety of desserts and treats via the internet. The company comes under the parent company, Rebel Foods, and services a number of cities. The company succeeds in selling its customers sophisticated, gorgeous, and enjoyable desserts, resulting in a loyal customer base.
9. The Biryani Life
The Biryani Life
The Biryani Life is a subsidiary of Rebel Foods and serves around 300+ locations. It is a restaurant chain that offers delicious biryani options at affordable prices. The company sells through online delivery services like Zomato, Swiggy and its own delivery system.
10. Wendy’s
Wendy’s
Wendy’s is a U.S. based fast-food chain that expanded its reach to the Indian customer base through Rebel Foods. The company first started its business in India in New Delhi in December 2020. Since then, it has expanded to 16 cities where it runs around 75 online restaurants. Using Rebel Foods’ operating system and reach, the international company has made a profitable customer base in India.
Nude Bowls is an EatSure exclusive that has different salads and other options created by Malaika Arora. The company claims to serve healthy, nutritious, and tasty food in bowls without any hidden additives. Nude Bowls is only delivered through the EatSure application and EatSure Web.
12. The 500 Calorie Project
The 500 Calorie Project
A subsidiary of Rebel Foods, The 500 Calorie Project, is an online restaurant that serves delicious yet healthy meals under 500 Kcals. The company currently only serves Mumbai and Dubai but is planning to expand its business and open restaurants in new locations globally.
13. Box & Co.
Box & Co.
Based in Indonesia, the company was launched by Rebel Foods, due to the high demand and market opportunity for native cuisine. Box & Co. serves native dishes in easy box packaging that is easy to deliver and easy to consume.
14. Ayam Ambyar
Ayam Ambyar
Ayam Ambyar, a Rebel Foods subsidiary, is based in Indonesia. It’s an Indonesian restaurant that specializes in Indonesian chicken meals. The company claims that its food has a traditional and rich taste as well as a pleasurable experience.
15. Bros Fried Chicken
Bros Fried Chicken
Also based in Indonesia, Bros Fried Chicken serves different styles of fried chicken with international ingredients and dressings. The restaurant offers online ordering, as well as takeout and dine-in alternatives.
16. Feeling Brew
Feeling Brew
Feeling Brew is a coffee and beverage franchise that serves a variety of coffee drinks and other beverages. Customers can also choose from a variety of scrumptious signature drinks offered by the brand.
17. Ban Zai
Ban Zai
Based in Indonesia, Banzai is a Japan-inspired restaurant that serves Japanese cuisine and Bento-style dishes to its customers. The company claims to serve delicious yet healthy meals, which can be eaten anytime, anywhere.
18. Boom Burger
The brand focuses on the popularity of fast foods like burgers and presents them in a captivating way. Boom Burger sells different types of burgers and dishes with various vegetarian and non-vegetarian options.
19. Holy Cow
The brand, based in the United Kingdom, thrives on the demand for British-Asian fusion cuisine, which has helped the restaurant become a success. It offers a variety of dishes with Asian and British influences.
20. Sawa
Sawa is an authentic Lebanese restaurant launched in the UAE after the parent company, Rebel Foods, saw a potential profit and the demand for Lebanese cuisine in the market.
Rebel Foods has expanded its business globally after understanding the potential of cloud kitchens and the involvement of technology in the preparation of food. The company has more than 20 food chains in India, Indonesia, the UK and the UAE. The founders of the company claim they will expand the brand to open 200 new restaurants in the upcoming 2 years.
Rebel Foods is a perfect example of how a good business plan with fresh ideas and hard work can do wonders for the company. After being India’s 31st unicorn and a leading cloud restaurant service, the company has several plans for the future. The founders believe in expanding globally by understanding the market thoroughly and learning what the people want.
FAQs
Who is the owner of Rebel Foods?
Jaydeep Barman and Kallol Banerjee founded Rebel Foods in 2011.
Where does Rebel Foods operate?
Rebel Foods has 45 plus brands and operates across 10 countries – India, Indonesia, United Arab Emirates, United Kingdom, Singapore, Malaysia, Thailand, Hong Kong, Philippines and Bangladesh.
How many brands are under Rebel Foods?
There are more than 45 brands under Rebel Foods, Some of the popular brands are Faasos, Behrouz Biryani, Wendy’s, Nude Bowls by Malaika Arora, and Sweet Truth.
With the threat of the Covid-19 pandemic always looming, the demand for delivery services-be for food or groceries – is at its peak. This is especially true in metropolises like New Delhi, Mumbai, Bengaluru, Chennai, etc, which have a significant middle-class population in addition to their bourgeois.
Thus, there is a need for delivery services to ramp up and make their services faster than before, to cope with the ever-rising competition and meet the demands of the customer. Thus, various grocery apps such as Zepto, Blinkit (earlier known as Grofers), BigBasket, and Swiggy InstaMart have already started delivering basic grocery essentials such as dairy items, fruits, vegetables, cereals, etc within the next 10 minutes (yes, you read it right, just 10 minutes) to deliver the respective items.
On the 21st of March, 2022, another revolutionary announcement was made when the CEO of the popular food delivery Service Zomato, Mr Deepinder Goyal, launched Zomato Instant, in which some specific food items would be served to the customer within 10 minutes. The food items that would be sold within 10 minutes would be the ones that are “popular, standardised, and can therefore be dispatched within 2 minutes” in Mr Goyal’s own words.
So now we would discuss in this article how, first, the plans of Zomato briefly as to how they want to deliver food products within the next 10 minutes. We would also discuss how are grocery items are dispatched to their customer in the first place, within 10 minutes? We would then discuss the concerns shown by various organisations that whether delivering in such a short span of time is safe or not and then end this with the various memes we saw on Twitter when Zomato Instant was launched.
On the 21st of March 2022, the CEO and founder of Zomato, Mr Deepinder Goyal shocked the business world, when he said in his blog that Zomato is planning to launch Zomato Instant, in which they would deliver hot meals to their customer within just 10 minutes.
Announcement: 10 minute food delivery is coming soon on Zomato.
This created a furore as while groceries being delivered within that time limit wasn’t something unusual but hot cooked food was something no one thought would ever come considering the time it takes to cook the food properly, then packaging it and other stuff that is involved in it.
Zomato is planning to launch a pilot program with four stations in Gurugram, Haryana, and, depending on its success, it would expand to other major cities.
Replying to a query on Twitter, Mr Goyal said they can expect food that can be cooked and served quickly like Bread Omelette, Poha, Momos, Maggi, etc. If a customer is expecting a thing that takes time to cook, like say a Dal Makhani or a Rajma Masala for example, then there would not be any changes in the time taken to deliver those items.
Here, Zomato would set up ‘finishing stations’ at multiple high-demand locations across a particular city. These stations will house roughly around 20-30 bestseller dishes (which can be made quickly) from various restaurants based on demand, predictability, and hyperlocal preferences, which they can find out from the data they have in the first place.
With the help of Machine Learning algorithms, they would gradually get much better at determining what kind of meals should come under the ambit of Zomato Instant.
Delivery of Grocery Essentials Within 10 Minutes- “The Dark Store”
Grocery services have their own equivalent of finishing stations, as discussed in the case of Zomato by the name of “Dark Stores“. “Dark stores” refer to a small retail distribution centre or warehouse, located in the suburb of a metropolis. Rather than conventional fulfilment centres or warehouses, these “dark stores” are located within the suburbs of the cities, to fulfil their aim of serving essentials quickly to their customers. The employees of the “dark stores” generally work in 2 shifts 24×7. They are called “dark stores” as they are closed to the public and are for only fulfilling online orders.
Warehouse
So what happens, in these brightly lit and ventilated “dark stores” have stocked grocery essentials in the store, then, they get information about a customer’s order through the handheld device they have in their hands, then they move around the dark store to locate an item, scan the barcode present and then check whether it matches with the item the customer ordered, if it is correct then they move on the next product. Thus, digitization and automation are the key pillars of a “dark store”. It is just a scaled-down version of what we see in large fulfilment centres.
There are multiple advantages of having a “dark store”. It makes it easier to store perishable products and gives us more control regarding inventory management. It also helps corporations to store an extensive range of products.
Concerns About Delivering in 10 Minutes
There have been various concerns about companies managing to deliver their products within the stipulated amount of time, with the major one being road safety. This is a major problem in virtually all Indian cities, where roads are riddled with potholes, with cattle or other animals straying into traffic. This presents a frequent challenge for motorists, who often violate basic rules to deliver their product within the required time limit.
Traffic in India
So now various non-governmental organizations have doubted the feasibility of food or groceries being delivered within 10 minutes without compromising on the safety of the drivers. This has also led to debates within the political circles of India, when the home minister of Madhya Pradesh, Mr Narottam Mishra had accused Zomato of “jeopardizing the lives of delivery drivers” with the launch of Zomato Instant. A Member of Parliament from Tamil Nadu, Mr Karthi Chidambaram, has also spoken regarding this issue in the Lok Sabha.
When 13 drivers of Blinkit and Zepto were interviewed by Reuters in 2021 in various cities of India, like Mumbai, New Delhi, and Gurugram, they said they had to face immense pressure to meet delivery deadlines or else face losing their job.
Since then, companies have taken various measures to build more “dark stores” as near as possible so drivers don’t have to risk their lives and can do it within the stipulated time limit.
Social Media Reaction to Zomato Instant
With the launch of Zomato Instant, there have been a lot of memes on multiple social media platforms, especially on Twitter regarding the 10-minute delivery scheme. Let us take a small peek at those memes.
Memes on Zomato 10 minute DeliveryZomato 10 minute Delivery Memes
Thus, here we have discussed briefly how delivery services act on their promise of delivering their products within 10 minutes regarding groceries and the plan of Zomato on how they would potentially deliver meals to the customers within 10 minutes. We have also discussed the various concerns regarding the 10-minute delivery plan and the social media reaction due to Zomato’s new plan.
In the end, these companies contribute a lot to the growth of the Indian economy as a whole, due to the various jobs they provide. These new 10 minute plans may sound risky but in the end, you have to take such bold initiatives to succeed in the current world. These bold initiatives are a huge reason for Zomato’s successful Initial Public Offering (IPO) in July 2021.
FAQs
How does 10-minute delivery work?
There are dark stores set up in different locations across the city, as the customer orders something the food or grocery is picked up from the warehouse or dark store and delivered within 10 minutes.
What are the apps that deliver in 10 minutes?
Zomato, Zepto, and Blinkit are some of the apps that deliver groceries or food in 10 minutes.
In a diverse country like India, where over 1.38 billion people are living, sports have always been an important factor in the country. From Football to Volleyball, there is hardly any sport that is not played in the country. Among all those, the most popular sport is Cricket in the country.
Here, Cricket is literally a religion and almost everyone follows that religion earnestly. Several cricket events are hosted in the country but the most popular one is The Indian Premier League (IPL).
If Cricket is a religion in India, then IPL has to be one of the biggest festivals in the country. Almost everyone is a fan of IPL, the less 2 months event is a big source of entertainment for the cricket-loving audience in the country.
IPL is the biggest T20 event all across the world, started in 2008; it has been serving as a source of entertainment for over 14 years. Such is the popularity of IPL that several billion-dollar companies want the sponsorship right of the event. In this article, we will talk about all the IPL sponsors of 2022. So, let’s get started.
Sponsorship is about putting your name and reputation on the line for someone else. It could be as simple as recommending someone for a new role, yet it’s one of the most powerful cultural tools any organization has. -Lynne Doughtie
Tata is an Indian multinational conglomerate; it is considered one of the oldest and largest industrial groups in the country. It was founded in the year 1868 by Jamshedji Tata. There is hardly anyone who is not aware of Tata as it is everywhere, from automobiles to consumer’s products, you name it and they have it.
Tata bagged the title sponsorship rights of IPL this year. The company replaces the Chinese smartphone brand Vivo and has grabbed the spot for two seasons as of now, 2022 and 2023 as their title sponsor. For this season, TATA will pay over INR 300 Crores for the sponsorship rights.
Official Partners of IPL
RuPay
RuPay is the first Indian multinational financial service and payment service system. It was started by the National Payments Corporation of India in 2012. As announced by BCCI, RuPay is an official sponsor of the Indian Premier League of 2022, although the sponsorship is going to be for multiple years. RuPay is going to pay INR 140 Crores for the sponsorship and is one of IPL’s official partners.
Dream11
Dream11 is an Indian gaming company where the users can create their imaginary team; the users can earn cash, depending on the performance of the players that they have selected in their team. The company was founded in 2008 by Harsh Jain and Bhavit Sheth. Dream11 has become an official partner and has grabbed the sponsorship rights of IPL 2022. It is the first Indian gaming company that has become a Unicorn.
Unacademy
Unacademy is one of India’s largest Ed-Tech companies whose headquarters is situated in Bangalore, India. It is an online platform where one gets to learn from educational videos and lectures. The Ed-tech firm became an official partner of IPL in 2020; this year as well it is sponsoring IPL 2022. As it was a three-year deal, as per reports Unacademy will pay INR 120 to 130 Crores for the sponsorship rights.
Tata Safari
Tata Safari is the SUV that is produced by the subsidiary of TATA Group, automobile manufacturer Tata Motors. TATA Safari becomes an official partner of IPL in 2021, this year is not any different, they are sponsoring IPL.
Cred
CRED is an Indian Fintech company, whose headquarters is situated in Bangalore, India. It was founded in the year 2018 by Kunal Shah. The company is popular for offering rewards to their customers, who uses CRED as a platform to pay their credit card bills. CRED enter into a three-season partnership with IPL in 2020, so this year as well they are sponsoring IPL and is an official partner of the event. As per reports, BCCI roped CRED at INR 120 Crore deal.
Upstox
Upstox is an Indian fintech company that provides interesting investment options to its customers. It was founded in the year 2010 by Raghu Kumar, Ravi Kumar, and Shrinivas Viswanath and the headquarters is situated in Mumbai, India. Upstox joins the list of sponsors of IPL in 2021 and this year as well it is an official partner of the event. The deal is for two seasons and the cost is INR 45 Crore per season.
On-ground sponsor of IPL
Swiggy
One of India’s most popular food delivery apps, Swiggy was founded in the year 2014 by Sriharsha Majety, Nandan Reddy, and Rahul Jaimini. It has partnered with a wide range of restaurants all over the country and serves its customers with various range of cuisines.
Swiggy is now going to be a part of one of the biggest events in the country, as BCCI has signed the online food delivery platform as one of IPL 2022 sponsors. As per sources, it is a deal for 1 year and Swiggy is paying INR 35 Crores for the sponsorship and has become the on-ground sponsor of IPL.
Official Broadcaster of IPL
Star Sports
Star Sports is an Indian television sports channel that is under Star India, a subsidiary of Walt Disney Company. The channel first launched in the year 1991 and Star Sports is an official partner and is on the list of sponsors of IPL 2022 and is the official broadcaster of the event.
Official Digital Streaming Partner of IPL
Disney+Hotstar
Disney+Hotstar is an online streaming platform and is a subsidiary of Walt Disney. The OTT platform was launched in 2015. The streaming platform is an official sponsoring partner of IPL 2022. It is the Official Digital Streaming Partner of IPL.
Official Umpire Partner of IPL
Paytm
Paytm is an Indian multinational fintech company that provides digital payments system services and other financial services. The company was founded in the year 2010 by Vijay Shekhar Sharma and the headquarters is situated in Noida, India. Paytm became the official umpire partner in 2019 of IPL. It was a 5-year deal and so in 2022, it is still on the list of sponsors of IPL as well. It has signed a deal for INR 326.80 Crore.
Official Strategic Timeout Partner of IPL
Ceat
CEAT is an Indian multinational tyre manufacturing company, it was founded in the year 1958. CEAT is an official sponsor of IPL 2022 and is the Official Strategic Timeout Partner.
Chennai Super Kings Sponsors List
The four-time Champion is one of the most valuable teams of the T20 Cricket League with a brand value of ₹2,500 Crores, there are many brands that have grabbed the chance of sponsoring them.
Principal Partners of CSK
Principal Partners of IPL
TVS Eurogrip
TVS Eurogrip is the tyres for bikes that are developed by the company TVS Shrichakra which is an Indian Motorcycle tyre manufacturing company. TVS Motors was founded in the year 1982. The brand TVS Eurogrip was launched in 2019 by TVS Shrichakra. It is the Principal Partner of Chennai Super Kings in IPL 2022.
India Cements
This company founded in the year 1946 is one of India’s prominent cement manufacturing companies. It has included its name as the Principal Partners of CSK in IPL 2022
Gulf Oil
One of the major global oil companies is Gulf Oil. It was founded in the year 1901. Gulf Oil is one of the Principal Partners of CSK for the IPL 2022.
British Empire
The brand of SNJ Distilleries signed the sponsorship deal with CSK and has become one of the Principal Partners of the team.
SNJ 10000
SNJ 10000 is an alcohol beverage company and it is one of the Principal Partners of the team CSK.
Reliance Jio
The most popular Indian telecom company that has over 1.15 billion users is the Principal Partner of CSK.
Nippon Paint
Nippon Paint is a Japanese that produces high-quality paints and the company is serving the people of India since 2006. The paint company is one of the Principal partners of CSK.
Astral Pipes
Astral Pipes is a pipe and fitting manufacturers company in India, the company was founded in the year 1996, it is one of the Principal Partners of CSK.
Equitas
Equitas works as a microfinance lender, it is a finance bank founded in the year 2016 and its headquarters is situated in Chennai, India. It is a Principal partner of CSK.
Official Partner of CSK
Official Partner of CSK
Dream11
Dream11 is an Indian gaming company where the users can create their imaginary team; the users can earn cash, depending on the performance of the players that they have selected in their team. Dream11 is the Official Partner of CSK.
Digital Partners of CSK
Digital Partner of CSK
Amazon Pay
Amazon Pay is an Online Payments service of Amazon launched in 2007. It is the digital partner of CSK for the IPL 2022.
Aqilliz
Aqilliz helps marketers to create campaigns properly which helps them in connecting with the consumers, it is a blockchain solutions provider. Aqilliz is the digital partner of CSK.
Pouring Partner of CSK
Pouring Partner of CSK
Amul Kool
Amul Kool is a brand of refreshing beverage drink under Amul Company, It is the official Pouring partner of CSK.
Radio Partners of CSK
Radio Partner of CSK
Fever FM
Fever FM is one of the most popular radio stations in India. It is one of the Radio partners of CSK.
Hello FM
Hello FM is a private radio station that operates in Tamil Nadu, it is the Radio Partner of CSK for IPL 2022.
Merchandise Partner of CSK
Merchandise Partners of Chennai Super Kings
ICICI Bank
ICICI is a multinational bank that provides financial services, it is one of the Merchandise Partner of CSK,
Fan Craze
Fan Craze is a platform where one can get NFTS related to Cricket, they are in a partnership with International Cricket Council, they are the Merchandise Partner of CSK.
Christy Textiles
Christy Textiles is a textile company established in 2004, it is mainly popular for manufacturing soft cotton towels, they are the Merchandise Partner of CSK for 2022.
Fan Play
It is a gaming platform where one can get real money while playing games. It is one of the Merchandise Partners of CSK.
Fully Filmy
Fully Filmy is founded in the year 2015, it is a lifestyle brand that makes cool and trendy merchandise and T-Shirts for its customers. It is one of the Merchandise Partners of CSK in IPL 2022.
Atlas Ware
Atlas Ware is an Indian company that focuses on making flasks and water bottles. It has added its name to the Merchandise Partner’s list of CSK.
Levista Instant Coffee
Levista is an Indian brand that produces instant coffee and is sold in the areas of Tamil Nadu. It is also the Merchandise Partner of CSK.
NAC Jewellers
NAC Jewellers is a jewellery store famous for carving South Indian style accessories. It is the Merchandise Partner of CSK.
Nasher Miles
Nasher Miles is a brand that develops trolley bags, it is the Merchandise Partner of CSK for IPL 2022.
The Souled Store
It is an online retail shop that sells various fashion items such as apparel and accessories. It is the Merchandise Partner of CSK.
Mumbai Indians Sponsors List
Considered as the most successful team of IPL with 5 trophies Mumbai Indians with their brand value of ₹2,700 Crores. The team owner of Mumbai Indians is one of India’s biggest companies, Reliance Industries. The sponsors of Mumbai Indians are:
Official Partners of Mumbai Indians
Mumbai Indians Official Partners
MX TakaTak
MX Taka Tak is a short video making platform, where creators can create fun and trendy videos. It is one of the Official Partners of MI.
PhonePe
PhonePe is an Indian Fintech company that provides digital payments services. PhonePe is also an Official Partner of MI in IPL 2022.
USHA
USHA is an Indian company famous for manufacturing consumer durables, it is one of the Official Partners of MI.
ACKO
Acko is a general insurance company it is founded in the year 2016. Acko has included its name in the list of Official Partners of MI.
Cadbury Dairy Milk
Cadbury Dairy Milk is a brand of milk chocolate made by the company Cadbury. It is the Official Partner of MI.
Colgate
Colgate is one of the most popular toothpaste brands used in India. It is one of the Official Partners of MI in IPL 2022.
Kotak
Kotak is one of Indi’s major financial service providing companies. It is also the Official Partner of MI in IPL 2022.
Dream11
Dream11 is an Indian gaming company where the users can create their imaginary team; the users can earn cash, depending on the performance of the players that they have selected in their team. Dream11 is the Official Partner of MI.
Balkrishna Industries Limited
BKT is an Indian tyre manufacturing company founded in the year 1987, it is one of the Official Partners of MI.
Men of Platinum
It is one of the premium brands of wristwear and bracelets for men. It is also one of the Official Partners of MI
Amul Kool
Amul Kool is a brand of refreshing beverage drink under Amul Company, It is the OfficialPartner of MI.
boAt
boAt is an Indian consumer electronics brand famous for its earwear. It has included its name in the list of Official Partners of MI.
Performax
Performax is an Indian brand known for sportswear, it is the Official Partner of MI.
DNA Networks
DNA Networks is an event management company and it is also the Official Partner of MI.
Radio City 91.1 FM
Radio City 91.1 is India’s first private FM. It has become one of the Official Partners of MI.
Fever 104 FM
One of India’s prominent FM channels and is available in 13 cities. It has also become an Official Partner of MI in the IPL 2022.
Principal Partners of Mumbai Indians
Principal Partners of Mumbai Indians
Slice
Slice is an Indian fintech company based in Bangalore. It is a credit card challenger company and it is the Principal Partner of MI.
DHL
DHL is a logistics company based in Germany. It provides courier, package delivery and express mail service. It is a Principal Partner of Mumbai Indians
Associate Partners of Mumbai Indians
Associate Partners of Mumbai Indians
Marriott Bonvoy
Marriott Bonvoy is a program where when you stay in Marriott hotels, it earns you rewards and points. It is one of the Associate Partners of MI.
Astral Pipes
Astral Pipes is a pipe and fitting manufacturers company in India, the company was founded in the year 1996, it is one of the Associate Partners of MI.
Reliance Jio
The most popular Indian telecom company that has over 1.15 billion users, Reliance Jio is the Associate Partner of MI.
Royal Challengers Bangalore Sponsors List
RCB with a brand value of ₹536 Crores is another popular franchise team of IPL. Some of the sponsors of this team are:
Title Sponsor of Royal Challengers Bangalore
Royal Challengers Bangalore Title Sponsor
Muthoot Fincorp
Muthoot Fincorp is a company that provides loans in exchange for gold to those customers who are in urgent need of funds. It is the Title sponsor of RCB.
Principal Partners of Royal Challengers Bangalore
Principal Partners of Royal Challengers Bangalore
DP World
DP World is a Dubai-based multinational logistic company, it has become the Principal Partner of RCB.
Exide
Exide is the country’s biggest battery selling company, it has collaborated with RCB and became one of its Principal Partners.
Reliance Jio
The most popular Indian telecom company that has over 1.15 billion users is the Principal Partner of RCB.
Associate Partners of Royal Challengers Bangalore
Associate Partners of Royal Challengers Bangalore
PUMA
Puma is the multinational German sportswear brand, it has become of the Associate Partners of RCB.
MPL
MPL is the biggest e-sports and gaming platform in India. MPL has listed itself as the Associate Partner of RCB.
PhonePe
PhonePe is an Indian Fintech company that provides digital payments services. PhonePe is also an Associate Partner of RCB in IPL 2022.
boAt
boAt is an Indian consumer electronics brand famous for its ear wears. It has included its name in the list of Associate Partners of RCB.
MAX Life Insurance
MAX Life Insurance company is a life insurance company in India. It is also an Associate Partner of RCB in IPL 2022.
Nippon Paints
Nippon Paint is a Japanese that produces high-quality paints and the company is serving the people of India since 2006. The paint company is one of the Associate Partners of RCB.
Official Partners of Royal Challengers Bangalore
Official Partners of Royal Challengers Bangalore
Myntra
Myntra is one of the most popular e-commerce websites providing some cool and trendy fashion items. It is one of RCB’s of Official Partner.
Socios.com
Socios.com is one of a kind app that helps you get connected to your favourite team. It is one of the Official Partners of RCB.
JAIN Deemed-to-be University
It is one of Bangalore’s private universities and is the Official Partner of RCB for IPL 2022.
Nestle MILO
It is chocolate flavoured beverage drink that is produced by Nestle. It is the Official Partner of RCB.
Balkrishna Industries Limited
BKT is an Indian tyre manufacturing company founded in the year 1987, it is one of the Official Partners of RCB.
Herbalife Nutrition
Herbalife Nutrition is a global organisation that focuses on selling dietary supplements. It is the Official Partner of RCB.
Kotak
Kotak is one of India’s major financial service providing companies. It is also the Official Partner of RCB in IPL 2022.
Sosyo
Sosyo is an Indian soft-drink manufacturing company in India. It has added its name to the list of Official Partners of RCB.
MX TakaTak
MX Taka Tak is a short video making platform, where creators can create fun and trendy videos. It is one of the Official Partners of RCB.
DNA Networks
DNA Networks is an event management company and it is also the Official Partner of RCB.
iB cricket
It is a virtual reality cricket sport. It is also the Official Partner of RCB.
Fever 104 FM
One of India’s prominent FM channels and is available in 13 cities. It has also become an Official Partner of RCB in the IPL 2022.
SunRisers Hyderabad Sponsors List
Sunrisers Hyderabad also known as SRH won the IPL 2016 and its brand value is ₹442 crore, it is also quite a big franchise and the sponsors of this team are:
Title Sponsors of SunRisers Hyderabad
Title Sponsor of SunRisers Hyderabad
Cars 24
Cars 24 is an online platform where one can sell their cars and also buy preowned vehicles. It is the Title Sponsor of SRH.
Principal Sponsors of Sunrisers Hyderabad
Principal Sponsors of SunRisers Hyderabad
Kent Mineral RO
Kent Mineral RO is a water purifier which is a product of KENT a company of home appliances specialised in Water purifiers. It is one of the Principal Sponsors of SRH.
Reliance Jio
The most popular Indian telecom company that has over 1.15 billion users is the Principal Sponsor of SRH.
TCL
TCL is a consumer electronics company. It is one of the Official Sponsors of SRH in IPL 2022.
Dream11
Dream11 is an Indian gaming company where the users can create their imaginary team; the users can earn cash, depending on the performance of the players that they have selected in their team. Dream11 is the Official Sponsor of SRH.
ACKO
Acko is a general insurance company it is founded in the year 2016. Acko has included its name in the list of Official Sponsors of SRH.
Partners of Sunrisers Hyderabad
SunRisers Hyderabad Partners
Wrogn
Wrogn is an Indian luxury brand that deals with fashion items and apparel. It is the Associate Partner of SunRisers Hyderabad.
Fan Code Shop
Fan Code Shop is a brand that sells official merchandise. It has already included ints name in the list of Partners of SunRisers Hyderabad.
Kotak
Kotak is one of Indi’s major financial service providing companies. It is also the Partner of SunRisers Hyderabad in IPL 2022.
Munch
Munch is a chocolate bar sold in India made by Nestlé. Nestlé is an official crunch partner of SunRisers Hyderabad.
Red FM 93.5
Red FM is one of the most popular radio stations in India. It is the official Radio partner of SunRisers Hyderabad.
McDowell’s
McDowell’s is a whisky brand manufactured by United Spirits Limited (USL). McDowell is the celebration partner of SunRisers Hyderabad.
Electrorush
Electrorush is a brand that sells read to drink energy drinks. It has partnered with SunRisers Hyderabad and is an ORS partner of SRH.
Delhi Capitals Sponsors List
One of the strongest teams of IPL, Delhi Capitals or DC is also considered as the dark horse. With a brand value of ₹370 crores some of the sponsors of the brand are:
Principal Sponsors of Delhi Capitals
Principal Sponsors of Delhi Capitals
APL Apollo Steel Pipes
APL Apollo Steel Pipes is the steel manufacturing company that is the largest producer of steel tubes. It is the Principal Sponsor of DC
Octa FX
Octa FX is a trading platform where one can trade forex, cryptocurrencies. It is one of the Principal Sponsors of DC.
BOLT
BOLT deals with EV infrastructure, it is the Principal Sponsor of DC in IPL 2022.
Associate Sponsors of Delhi Capitals
Associate Sponsors of Delhi Capitals
Acko
Acko is a general insurance company it is founded in the year 2016. Acko has included its name in the list of Associate Sponsors of DC.
Royal Stag
Royal Stag is the brand of Indian Whiskey, it is the Associate Sponsors of DC.
Rapi Pay
RapiPay is a payment service through which online money transfer, mobile recharge, online booking can happen. It is one of the Associate Sponsors of DC.
Evolut
Evolut is a wellness centre where it focuses on yoga, exercise and healthy eating to keep one healthy. It is one of the Associate Sponsors of DC.
Cup Noodles
Cup Noodles is a brand of instant noodles. It has become an Associate Sponsor of DC.
Reliance Jio
The most popular Indian telecom company that has over 1.15 billion users is the Associate Sponsor of DC.
Dream11
Dream11 is an Indian gaming company where the users can create their imaginary team; the users can earn cash, depending on the performance of the players that they have selected in their team. Dream11 is the Associate Sponsor of DC.
Wrogn
Wrogn is an Indian luxury brand that deals with fashion items and apparel. It is the Associate Partner of DC.
Partners of Delhi Capitals
BKT
BKT is a tyre manufacturing company that is famous for developing tyres for agricultural and industrial vehicles. It is the Partner of DC in the IPL 2022.
boAt
boAt is an Indian consumer electronics brand famous for its earwears. It has included its name in the list of Partners of DC.
Fan Code Shop
Fan Code Shop is a brand that sells official merchandise. It has already included ints name in the list of Partners of DC.
Fever 104 FM
One of India’s prominent FM channels and is available in 13 cities. It has also become a Partner of DC in the IPL 2022.
Amul Kool
Amul Kool is a brand of refreshing beverage drink under Amul Company, It is the official Pouring partner of CSK.
Kotak
Kotak is one of Indi’s major financial service providing companies. It is also the Partner of DC in IPL 2022.
My Fitness
MyFitness is a Peanut Butter Brand that sells different flavoured peanut butter. It is a partner of CSK.
Optimum Nutrition
Optimum Nutrition is one of the popular brands that sell protein powders. It is a partner of CSK.
Bira
Bira is an Indian beer brand founded in 2015. It is also a partner of CSK in IPL 2022.
Kolkata Knight Riders Sponsors List
One of the most popular franchises of IPL KKR has won the trophy two times. With a brand value of ₹543 Crores, the sponsors of the team are:
Principal Sponsors of Kolkata Knight Riders
Principal Sponsors of KKR
Winzo sports
Winzo sports is a fantasy gaming app where you can win real cash. It is the Principal Sponsor of KKR.
Unacademy
UnAcademy is one of India’s largest Ed-Tech companies, it is an online platform where one gets to learn from educational videos and lectures. It has become one of the Principal Sponsors of KKR.
Official Sponsors of Kolkata Knight Riders
Official Sponsors of Kolkata Knight Riders
Lux Cozi
Lux Cozi is an Indian Men’s Innerwear brand. It is one of the Official Sponsors of KKR.
TV9 Bharatvarsh
It is an Indian Hindi language news channel that was launched in 2019. It is the Official Sponsor of KKR.
Joy
Joy is an Indian cosmetic brand especially known for its skin-care products. It is one of the Official Sponsors of KKR.
Reliance Jio
The most popular Indian telecom company that has over 1.15 billion users is the Official Sponsor of KKR.
One Finance
One Finance is a financial institution, that provides banking services through community banking. It is one of the Official Sponsors of KKR.
ACKO
Acko is a general insurance company it is founded in the year 2016. Acko has included its name in the list of Official Sponsors of KKR.
Wrogn
Wrogn is an Indian luxury brand that deals with fashion items and apparel. It is the Official Sponsor of DC.
Official Partners of Kolata Knight Riders
Official Partners of KKR
McDowell’s No.1 soda
It is an Indian alcoholic beverage brand and also supplies water and soda. It is the Official Partner of KKR.
Nestle Munch
Nestle Munch is a brand of a chocolate bar, the product is made under Nestle. It is the Official Partner of KKR.
LG
LG is a South Korean multinational consumer electronics brand. It is ONE OF the Official Partners of KKR.
BKT
BKT is a tyre manufacturing company that is famous for developing tyres for agricultural and industrial vehicles. It is the Official Partner of KKR in the IPL 2022.
Thumbs UP
It is one of the most popular brands of cola in India. It is one of the Official Partners of KKR in the IPL 2022.
Kotak
Kotak is one of Indi’s major financial service providing companies. It is also the OfficialPartner of KKR in IPL 2022.
Mio Amore
Mio Amore is one of the largest bakery shops in India. It offers various cakes and snacks to its, customers. It has become an Official Partner of KKR in Ipl 2022.
Rollick
Rollick is a Kolkata based icecream brand. It is the Official Partner of KKR for the IPL 2022.
Punjab Kings also known as PBKS has a brand value of ₹318 crores. Some of the franchise’s sponsors are:
Title Sponsor of Punjab Kings
Title Sponsor of Punjab Kings
EBIX Cash
EBIX Cash is one of the major platforms where the travel-related financial transaction is possible. It is the Title Sponsor of PBKS.
Principal Sponsors of Punjab Kings
Principal Sponsors of Punjab Kings
BKT
BKT is a tyre manufacturing company that is famous for developing tyres for agricultural and industrial vehicles. It is the Principal Partner of PBKS in the IPL 2022.
Lotus Herbals
Lotus Herbals is one of the prominent brands of cosmetics in India, known for its skincare products. It is the Principal Sponsor of PBKS.
Reliance Jio
The most popular Indian telecom company that has over 1.15 billion users is the Principal Sponsor of PBKS.
Oasis All Seasons
Oasis All Seasons is a premium Whiskey brand. It is a Principal Sponsor of PBKS.
Dream11
Dream11 is an Indian gaming company where the users can create their imaginary team; the users can earn cash, depending on the performance of the players that they have selected in their team. Dream11 is the Principal Sponsor of PBKS.
boAt
boAt is an Indian consumer electronics brand famous for its ear wears. It has included its name in the list of Principal Sponsors of PBKS.
Official Partners of Punjab Kings
Official Partner of Punjab Kings
Bodycare
Bodycare is an Indian apparel brand known for innerwear and underwear. It is the Official Partner of PBKS.
Kotak
Kotak is one of Indi’s major financial service providing companies. It is also the OfficialPartner of PBKS in IPL 2022.
Official Kit and Merchandise Partner of Punjab Kings
Official Kit and Merchandise Partner of Kings Punjab
T10 Sports
T10 Sports is a sportswear brand. It is the Official Kit and Merchandise Partner of PBKS in IPL 2022.
Fan Merchandise PArtner of Kings Punjab
Fan Merchandise Partner of Kings Punjab
Fan Code Shop
Fan Code Shop is a brand that sells official merchandise. It is the MerchandisePartners of PBKS in IPL 2022.
Rajasthan Royals Sponsors List
Rajasthan Royals (RR) brand value stand at ₹249 crores now. The sponsors of the team are:
Title Sponsor of Rajasthan Royals
Title Sponsor of Rajasthan Royals
Happilo
Happiolo is a popular Indian dry fruits brand. It is the Title Sponsor of RR.
Principal Sponsor of Rajasthan Royals
BKT
BKT is a tyre manufacturing company that is famous for developing tyres for agricultural and industrial vehicles. It is the Principal Sponsor of RR in the IPL 2022.
Reliance Jio
The most popular Indian telecom company that has over 1.15 billion users is the Principal Sponsor of RR.
Dollar
Dollar is the brand of innerwear for men and women in India. It is the Principal Sponsor of RR.
Associate Sponsors of Rajasthan Royals
Studds
Studds is a brand of helmets and motorcycle accessories. It is the Associate Sponsors of RR.
One Moto
One Moto is a brand of electric scooters and bikes. It is the Associate Sponsor of RR.
Dream11
Dream11 is an Indian gaming company where the users can create their imaginary team; the users can earn cash, depending on the performance of the players that they have selected in their team. Dream11 is the Official partner of RR.
Barbados
It is an online fashion brand. It is one of the Official Partners of RR in IPL 2022.
Gujarat Titans Sponsors List
Gujarat Titans are one of the new franchises that have been included in IPL 2022. The sponsors for this team are:
Principal Partner of Gujrat Titans
Principal Partner of Gujarat Titans
Ather Energy
Ather Energy is an Indian electric vehicle company founded in the year 2013. It is the Principal Partner of Gujarat Titans.
Associate Partners of Gujarat Titans
Associate Partners of Gujarat Titans
Capri Global
Capri Global is a global company that provides financial services. It is one of the Associate Partners of Gujarat Titans.
BKT
BKT is a tyre manufacturing company that is famous for developing tyres for agricultural and industrial vehicles. It is the Associate partner of Gujarat Titans in the IPL 2022.
Reliance Jio
The most popular Indian telecom company that has over 1.15 billion users is the Associate Partner of Gujarat Titans.
Astral Pipes
Astral Pipes is a pipe and fitting manufacturers company in India, the company was founded in the year 1996, it is one of the Associate Partners of Gujarat Titans.
Simpolo Ceramics
Simpolo Ceramics is an Indian sanitaryware and Tiles manufacturer. It is the Associate Partner of Gujarat Titans
Acko
Acko is a general insurance company it is founded in the year 2016. Acko has included its name in the list of Associate Sponsors of Gujarat Titans.
Toothsi
Toothsi is a brand known for oral hygiene and braces treatment. It is an Associate Sponsor of Gujarat Titans.
Meesho
Meesho is an online shop known for selling affordable apparel, cosmetics and other items. It is the Associate Sponsor of Gujarat Titans.
Official Partners of Gujarat Titans
Dream11
Dream11 is an Indian gaming company where the users can create their imaginary team; the users can earn cash, depending on the performance of the players that they have selected in their team. Dream11 is the Official partner of Gujarat Titans.
boAt
boAt is an Indian consumer electronics brand famous for its earwears. It has included its name in the list ofOfficial Partners of Gujarat Titans.
Kotak Cards
Kotak Cards is one of India’s major financial service providing companies that give credit and debit cards. It is also the Official Partner of Gujarat Titans in IPL 2022.
Amul
Amul is an Indian dairy company that provides every kind of dairy product. It is the Official Partner of Gujarat Titans.
Radio Mirchi
Radio Mirchi is one of the most popular FM stations in India. It is one of the Official Partners of Gujarat Titans.
Lucknow Super Giants is the other new franchise that was included in the IPL 2022, the sponsors of this team are:
Title Sponsor of Lucknow Super Giants
Lucknow Super Giants Title Sponsor
My11Circle
My11Circle is a fantasy gaming platform founded in the year 2019. It is the Title Sponsor of Lucknow Super Giants.
Associate Sponsors of Lucknow Super Giants
Lucknow Super Giants Associate Sponsors
ACKO
Acko is a general insurance company it is founded in the year 2016. Acko has included its name in the list of Associate Sponsors of Lucknow Super Giants.
Aorus
Aorus is a brand famous for providing high-quality motherboards. It is the Associate Partner of Lucknow Super Giants.
Gigabyte
Gigabyte is a leading global tech company that provides computer hardware. It is the Associate Partner of Lucknow Super Giants.
Conclusion
This completes the IPL sponsor’s list for 2022. It wouldn’t be wrong to say that IPL itself has become a brand right now. This T20 league is one of the most popular cricket leagues in the world and it has reached the mark of 380 million viewership count. So, it is natural that the world-known brands want to collaborate with IPL.
FAQs
What is IPL?
IPL is the men’s T20 cricket league. It stands for the Indian Premier League.
The food delivery startups have seen a boom in popularity like Zomato, Swiggy by serving customer-preferred foods from their chosen restaurants. But not all the apps excel in the food customer journey with the same delightful customer experience. Any UI design service should give special attention to the relevance of delivery as per the user preferences to make the food delivery experience best for them. So, here are some food delivery customer experience aspects that any food delivery startup should adopt.
Here are the few tips and techniques you can use to give your first customer a memorable experience to make the food delivery experience best for them:
This might sound a little unconventional but delivery by promoters or founders can make the delivery experience memorable for customers. Sometimes, this might not be possible for founders but if possible, delivering personally in the initial days and letting customers know that they are among the first customers of the business after delivery can make the customer feel special. One popular example of this is, In the U.S. the UberEats CEO, Dara Khosrowshahi delivered the food personally to the customers.
UberEats CEO Tweet
Spent a few hours delivering for @UberEats. 1. SF is an absolutely beautiful town. 2. Restaurant workers were incredibly nice, every time. 3. It was busy!! – 3:24 delivering out of 3:30 online. 4. I'm hungry – time to order some 🍔🍟🍺 pic.twitter.com/cXS1sVtGhS
Maintaining a good quality of food is obviously the most important aspect of food delivery customer experience. In order to do so, the delivery guy must be instructed to maintain the food parcel with utmost care. Take feedback from customers & work on them to improve. You can also add sample packets of other food products so that customers can order next time if they want.
3. Timely Delivery
Tasty food on time is what the customer wants. Delivering food on time is another most important aspect of delivering food. For this, customers must be given an estimated delivery time beforehand. At the same time, the location tracking feature can be provided so that customer gets the real-time estimation of delivery.
4. Treat Every Customer as a Unique Customer
An AI model must be used to personalize the experience of customers which gives the feeling of being someone special. The startup must use intelligence into categorizing food on the basis of which it offers recommendations around dishes and restaurants that serve similar food.
For enhancing the search experience, Swiggy has built a custom AI model Sumo Logic that ranks all the restaurants uniquely for every single customer. The list of restaurants is unique for each customer, matching his preference.
Sumo Logic is a secure, cloud-native, machine data analytics service, delivering real-time, continuous intelligence from structured, semi-structured, and unstructured data across the entire application lifecycle and stack.
5. Personalized Food
Allowing menu-based browsing and restaurant listing based on user preferences, the listing should come with a clean listing of the food prices. In the initial days, after the customer placed the order, call them to confirm their taste preference. For example, whether they want it to be spicy or sugar-free. It will be the icing on the cake if you can personalize the food and if the chef could write a personal note as well.
6. A Personal Thanking Note
A nicely written personalized note from the founder thanking customers can delight their hearts. You can also give them free food for the next two orders or you can also give free Mouthfreshner/Chocolates/Sweets. It would signify that you want to share the happiness of starting your new business along with them. Also, it can be extended to all customers ordering from you on the first day, rather than just the first customer.
7. Surprise Discount on Food – Who Doesn’t Like It
One of the best tricks is to surprise customers with a discount on the delivery amount. Giving a discount as a surprise would make the customer remember the online food portal forever.
8. Take a Pic – Save It Forever
You could take a picture of the customer accepting the food delivery and frame it using a beautiful frame with your company logo and gift it to them with coupons/ discounts for further usage or if you want to do more you can make an entire video journey of how much love and care has gone into the process and have a full meal delivered with a full staff team and everything to pamper the client. Document it all, just to show that this is what your company does. It delivers customers great food at the comfort of dining at their home
If you know of any other hack to delight the first customer please let us know in the comments.
Conclusion
The first delivery is always a memorable experience for a food delivery startup. However, for customers, a startup is not the first. Probably they have already tried different websites before coming to yours. The only thing which will make them come back to your website again is the experience that you provide. If you plan to launch a food delivery startup you always wanted your first customer to be very delighted by your service. Delivery experience is like the first impression for food delivery startups. If you excel in providing a great experience to your customers then you have already earned a potential customer.
FAQ
What makes a good food delivery experience?
A great key is to create a great online food startup’s delivery experience for your customers is checking on their food quality. It’s your way of saying thank you to your customers. Also, make sure that the food is sealed well and all the needed condiments are also included in the packaging. Don’t compromise quality over speed.
What aspects of the customer experience make a food delivery service stand out?
Personal Delivery by Founders/Team, Deliver Good Quality Food, Treat Every Customer as a Unique Customer, and A Personal Thanking Note will make your customer experience make a food delivery service stand out.
How can I promote my food delivery?
Invest in paid advertising, send emails, partner up with local influencers, and do local SEO.
Company Profile is an initiative by StartupTalky to publish verifiedinformation ondifferent startups and organizations. The content in this post has been approved by Faasos.
Have you ever fancied yourself as a restaurant owner at some time in your life? Don’t you think how complicated would it be to start and run a restaurant chain? Right from the choice of cuisine to the business model, and the ultimate presentation, how difficult it can be to run your chain when already hundreds of well-established brands are there in the market. When the whole world out there is having a good time, have you ever thought about how struggling it can be to establish you and your brand? Well, the answer to all these and many other questions, Faasos emerged. Founded back in 2004, Faasos was incorporated in 2011, as an Indian “food on demand” service company by Jaydeep Barman and Kallol Banerjee.
Faasos is a brand owned by the online restaurant unicorn Rebel Foods. The company currently operates ghost kitchens distributed across 35+ Indian cities. If you are looking to discover more about Faasos Startup Story, Founders and Team, Funding and investors, Business and Revenue Model, Competitors, Revenue, and more, then check them all out here in this article:
So what is Faasos? The Faasos company is an Indian online food delivery company that was incorporated in the year 2011. Faasos launched its mobile app in 2014 and since then the company has been catering to the customers of India as food on-demand service.
Headquartered in Mumbai, Maharashtra Faasos currently operates 160+ kitchens that provide meals from 4 different brands. Faasos India is the only company that works on all the three stages of food on-demand business which are ordering, distribution, and order fulfillment in the sector of online food ordering business in India.
Faasos is an Indian Online Food Delivery Company and a nationwide chain of food outlets. Faasos origin started out by selling only Calcutta rolls in Pune, but now Faasos menu includes wraps, rolls, Frankies, and Indian food items, which are delightful alternatives to the McDonalds, Subways, and Dominos. Faasos website takes online orders, prepares food for its customers, and delivers the same at their doorstep. Besides, you can also search for the website or Faasos outlets in India by simply searching “Faasos near me”.
The Faasos apps’ wide range of food items includes classic wraps, party wraps, rice bowls, desserts, meals, snacks, etc. According to the Faasos reviews, it also accepts online party orders. Since its inception, Faasos aimed to create a kitchen from where the customers can order all their favorite dishes and get them delivered in no time. Besides, Faasos branches across the country are based on the Faasos cloud kitchen model, through which people can order food.
Faasos – Founders and Team
Jaydeep Barman (CEO) and Kallol Banerjee are the Faasos founders.
Jaydeep Barman and Kallol Banerjee – Faasos, Founders
Jaydeep Barman
Jaydeep Barman completed his MBA from INSEAD and is the current Faasos CEO. This Faasos founder worked for McKinsey & Company, London, where Jaydeep was an associate principal.
Kallol Banerjee
Kallol Banerjee has completed his MBA from the Indian Institute of Management, Lucknow, and has further studied at INSEAD after completing his graduation in Mechanical Engineering from Jadavpur University. Kallol has previously worked in Singapore at Bosche before they started their venture.
Soumyadeep Barman
Soumyadeep Barman is known as the Chief Product Officer and Co-founder of Faasos. Barman was earlier the Chief Technology Officer of the company since he joined and stepped down from the same in April 2020 when he started as a Chief Product Officer.
Faasos currently has somewhere between 500-1000 employees.
Rebel Foods is the Faasos owner and the Faasos parent company. Rebel Foods is an Indian online restaurant company that operates several cloud kitchen brands. It was founded by Faasos founders Jaydeep Barman and Kallol Banerjee in 2011.
Rebel Foods Brands
Faasos – Startup Story | How was Faasos Started?
In 2004, Faasos’s startup story began as a Calcutta Roll store chain in the city of Pune. To provide end-to-end delivery, fresh food, and doorstep delivery, it took around 7 years for Jaydeep and Kallol, which helped them establish Faasos India with full commitment. The Faasos history was started with an idea over rum and cola at an apartment that was shared by the two in Pune.
Jaydeep had no background experience in the food business sector and all his decisions were intuitive, which has served him well so far. He was just tired of the burger and pizza chains and wanted something Indian to pop up in the online sector and that’s how the Faasos story began. From 2011 to 2013, Faasos revenue grew and the founders opened over 70 Faasos franchises in the major cities of India.
The main aim/vision of Faasos is to become the best-in-class ‘Food on Demand’ business in the country. Faasos believes to stand as the best company to answer the customers’ queries of “what’s for dinner today?” and deliver them right at their doorsteps.
Faasos – Name, Tagline, and Logo
The Faasos name was taken from Burkina Faso, which is a French colony and it means ‘Land of Incorruptible People’. Although it does not symbolize anything nor is related to the food industry but the founders thought that it might be interesting to keep this name.
The Faasos tagline – We Got Your Food! Faasos logo is written in cursive font in blue. The Faasos company aims to become the leading ‘Food on Demand’ business in our country.
Faasos business model is developed around the idea of running ahyperlocal, cloud kitchen-based model, wherein the parent company Rebel Foods offers numerous in-house brands on its platforms like Oven Story, Kettle&Eggs, Behrouz, Firangi Bake. The Faasos cloud kitchen model was introduced after the other Faasos brands were added in the year 2015.
The Faasos food delivery process is designed in a way that turns out to be an easy and effective process for the customers to order Faasos food. In this way, the Rebel foods business model helps the company multi-task using the same kitchen, with common ingredients and the same staff to fulfill all their orders from varied brands. Today, Faasos operates more than 160 Faasos franchises that offer meals from four different brands.
Faasos has deeply followed the business model of Domino’s, which requires them to keep close to the neighborhoods of the customers, stay abreast of the customers’ orders and guarantee food delivery within 30 minutes.
Faasos earns from the commissions from the food order deliveries. Furthermore, it also earns from the delivery charges it levies on the food orders. The company further earns from the advertisements and features of food brands that it introduces on its app.
Faasos – Revenue
Faasos recorded a revenue of $75.24 million (Rs 572 crore) in FY20, thereby growing around 84% year-on-year (YoY) from ₹305.1 crores, which Faasos managed to pick up in FY19. The company’s revenues were recorded at only ₹147 crores in FY18, which has significantly grown.
The company’s net loss has also ballooned at INR 431 Cr from the past fiscal when it was only INR 131 Cr. Thus, Faasos’ losses increased by around 229%.
Faasos funding has raised over $111 million to date. Faasos’ first round of funding was held in January 2011 wherein the famous investor Sequoia Capital funded Faasos with $8 million.
The details of Faasos funding are as follows:
Date
Amount
Stage
Investors
January 2011
$8 Million
Series A
Sequoia Capital
2015
$16 Million
Series B
Sequoia Capital and Others
$30 Million
Series C
Sequoia Capital, RB Investments, Lightbox
INR 414 Million
Series C
Sequoia Capital, RB Investments, Lightbox
January 2019
$4.2 Million
Venture Debt
Alteria Capital
March 2019
$15.8 Million
Series D
Sequoia Capital India, Lightbox Ventures, Evolvence India Fund
February 2020
$4.9 Million
Series E1
Alteria Capital
July 2020
$26.5Million
Series E2
Coatue Management
Faasos – Startup Challenges
One of the most important aspects of any business is accounting and finance and that was an early challenge for Faasos to manage as it was using the legacy Point of Sales system for store sales and inventory management whereas, for the accounting and financing, Faasos was dependent on the ubiquitous Tally software.
Afterward, the company switched to Sage, which helped it overcome the problems of finance and accounting. According to the Faasos founders, one of the big earliest loopholes of the Faasos India business was tied to the location that they decided upon and the cost needed to repair the mistake. However, these challenges made them realize that they need to have multiple food brands rather than a brand extension.
Faasos is a chain that has direct competition with giant food aggregators like Zomato and Swiggy and the other Faasos competitors like FoodPanda and so on. In India, the food delivery market is valued at 15 billion dollars and is exponentially growing day by day. The online food delivery market has also become extensively competitive. Although Faasos app has a niche business model and works differently than the others, the company still faces stiff market competition. To compete in this competitive market and to be better than its competitors, Faasos focuses on the pricing and the range of food items that it offers to its customers.
Faasos – Growth
The Co-founder and CEO of Faasos, Jaydeep firmly believes that Faasos has no limit. It has expanded much in terms of the restaurant partners it collaborates with and also diversified its range of food items. Faasos outlets in India will keep increasing as the company has the power and ability to make strong brands in the food industry and the cost structure of lean manufacturing and distribution. In the long run, Faasos has the potential to offer products at low costs in the future as well and also expand to run it at a global level. Over the years Faasos has become one of the top food delivering companies in India. Besides, the company has also:
Built 1000 restaurants in just 24 months.
Increased its revenues by 5x in a really short time.
Raised itself to serve more 30,000 meals in a single day.
Faasos is expanding at an impressive pace. The company is further looking to capture more of the market shares in the times upcoming. Faasos is aiming to expand beyond the borders of India and partner with more restaurants to provide delicious foods to its world of customers. In terms of revenues, Faasos is currently targeting the $100 million mark. The Rebel Foods-owned brand is looking forward to building 10,000 restaurants across Indian in the next 5 years.
Faasos – FAQs
Who is the CEO of Faasos?
Jaydeep Barman is the Co-Founder and CEO of Faasos.
How much is the revenue of Faasos?
In FY20, Faasos has generated operating revenueof ₹572 crores, from ₹305.1 crores in FY19.
Who are the Top Competitors of Faasos?
Faasos is a chain that has direct competition with giant food aggregators like Zomato and Swiggy whereas there are other competitors like FoodPanda and so on
Who is the Owner of Faasos?
Rebel Foods Pvt Ltd., is the Owner/Parent Organisation of Faasos. It was founded by Jaydeep Barman (CEO) and Kallol Banerjee in 2011.
People who stay away from home for studies or work know the importance of good and healthy food more than others. Though we are fascinated by burgers and pizza, we also know very well that we cannot eat them regularly while we are away from our homes. Hence to provide these people with a home-like experience with fresh and warm food, two IIT graduates, Amit Raj and Anshul Gupta started Box8 in 2012.
Initially, Box8 was launched as Poncho in the year 2011. Poncho was nothing but a food delivery model with a quick-service restaurant format, which was serving Mexican food. Then in 2014, Poncho rebranded to its current name Box8 and also subsequently expanded its menu. And as of today, Box8 is a full-stack online food delivery platform serving fresh, healthy and warm meals across major cities in the country.
If you’re wondering how Box8 actually works? This is how Box8 works:
Box8 Menu
Customers who are using Box8 Meals click on its website or app, where they are asked to select a delivery location. Then according to them, they are presented with an extensive menu with a wide array of varieties including All In 1 Meal, Biryani, Wraps, Sandwiches, Salads and Pizzas. After selecting the dish that the user wants to opt for, they place their order with the guaranteed delivery within 28 minutes.
Box8 – USP and Innovation
Box8 is majorly solving two big problems:
On-demand preparation of high-quality and fresh food.
Delivering it smoking hot within 28 minutes.
Its unique selling proposition lies in preparing and delivering Indian food from a menu that consists of over 100 dishes and that too in ‘All-in-1 Indian meals’ consisting of biryanis, wraps, sandwiches, and salads at not to mention, superiorly affordable prices.
Box8 also fairly and out loud claims that product development is their core competence. This also is the factor that differentiates them from other vastly present neighbourhood restaurants. “Hence, all our parathas and bread are made in whole wheat, we use little oil and butter, nothing on the menu is fried, food is loaded with proteins in the form of Paneer and Chicken and we use a lot of fresh salads in our meals; basically all the things that you don’t see in a neighbourhood restaurant.” Said the co-founder, Anshul Gupta.
Box8 – Target Market Size
There is a large population in Indian metro cities which have migrated to the city for higher education or job purpose and they frequently eat outside and Box8 specifically intends to become a go-to brand for this set of audience. Hence, Box8’s focus lies in preparing meals where the food is light, supremely easy on the stomach and prepared with quality ingredients, therefore motivating the consumers to order food frequently from Box8.
Box8 – Founders and Team
Box8 Founders – Anshul Gupta and Amit Raj
The founders of Box8 are Amit Raj and Anshul Gupta who are both IIT alumni.
Amit Raj, Co-founder – An IIT graduate, Amit was a senior analyst at a bank before co-founding Box8.
Anshul Gupta, Co-founder – Again, an IIT graduate, Anshul worked at the same bank as Amit before they both went on to co-founding Box8.
Box8 – How did it start?
As we know, Box8 started as Poncho, delivering Mexican food across the country in 2012. And then in 2014, the co-founders- Amit Raj and Anshul Gupta, decided to change it over to Box8, and accomplish it as a meal delivery service that prepares and delivers wholesome boxes of Indian food at pocket-friendly prices.
All of this started when the co-founders started wondering as to why the likes of food chains like McDonald’s & Dominos haven’t emerged from India. And they started trying to find a suitable answer to this query. And that’s when they thought of being the answer by launching a made in Indian chain for delectable Indian meals. That’s how Box8 was born.
Box8 – Startup Launch
After the launch of Box8, all its initiatives were towards establishing itself as an all in one food chain that offers a wholesome Indian meal. These Indian meals come with a main curry and a side curry, with a choice of rice or paratha, accompanied by a dose of salad and chutney plus a dessert to complement the meal. The Box8 meals come in a convenient disposable palette and the user can choose from an array of 11 different varieties.
Box8 Meal
Since entering the Indian Market as Box8, its focus lies in preparing meals and serving its customers exactly what they love to eat. “We have a twofold intent, one is to offer our customers different experience through different categories and second is to be a one-stop solution for a full course meal or snacks,” Says Anshul
Box8 – Competitors
Box8 competes directly with all the restaurants and cafes around the neighbourhood. Plus it also competes with western food chains like McDonald’s, Subway, Dominos who are vastly present around the country.
Box8 – Funding and Investors
The funding amount of Box8 stands at $72 Million.
On Nov 30, 2021, EatClub Brands (Box8) raised $40 million in a Series D round led by Tiger Global Management.
In March 2019, Box8 raised its Series C funding round from ReDefine Capital for $6.2 million. Concerning this funding round, the Redefine Capital Fund (eWTP Ecosystem entity) acquired 1,603 compulsorily convertible preference shares at the premium of INR 2,71,611 in the company.
Box8 also raised $15 million from Ewtp Ecosystem Fund, IIFL Seed Ventures Fund, Mayfield Ventures, Indian Angel Network, and others in the same month.
In May 2017, the company had raised Rs 7 crore in venture debt from Trifecta Capital.
In October 2016, Box8 raised Rs 50 crore in funding from IIFL Seed Ventures Fund and Mayfield.
In May 2015, this full-stack food startup raised Rs 21 crore in a Series A funding round from Mayfield.
Box8 had initially received funding from Kaushal Aggarwal of Avendus Capital, Dheeraj Rajaram of MuSigma and Indian Angel Network.
Box8 – Growth
Serves 1 million meals in a month on an average
On average, serves 12,000 meals every day
Actively present four cities – Mumbai, Pune, Bengaluru, and Gurugram
Has a network of 110 + outlets across these four cities
Box8 – Future Plans
Box8 is looking to scale its business geographically to five more cities in India with 100 more kitchens by 2021. Also, the team is planning to invest the new funds in talent and technology to take Box8 forward in all the horizons.
Box8- FAQ
Who is the founder of Box8?
Anshul Gupta and Amit Raj are the founders of Box8.
Is Box8 a cloud kitchen?
Yes, Box8 is a cloud-kitchen startup based in Mumbai.
India has a humongous food industry, the sixth largest in the world. Retail startups account for about 70% of the total sales in this segment. According to reports, the food and retail market will be worth $ 828.92 billion by 2020. The food-tech industry is growing rapidly with the emergence and development of verticals like food and grocery delivery, personal chefs, box delivery, and on-demand meals; these are becoming popular day by day. There is a confluence of many successful foodtech-based startups currently operational in India along with several upcoming and promising ones. In this post, we have listed some of the most successful food-tech startups in India.
Zomato | Food Delivery App | Food Chain Startups in India
Zomato is a Gurgaon-based online and mobile app platform for restaurant discovery, ordering, pick-up, and table booking. Zomato was founded by Deepinder Goyal and Pankaj Chaddah in 2008. It is an Indian restaurant- search and discovery service that lets you search from over a million restaurants across the globe and currently operates in 24 countries. The app and website also provide information and reviews of restaurants while allowing users to upload images of the menu items they order as well as the outlet’s pictures.
Zomato also launched a white-label platform where restaurants can create their own apps with customized features and integrate with Zomato’s ‘order and analytical’ support. It also did surprisingly well during the pandemic. The startup has raised a funding of about $673 million from investors such as Glade Brook Capital, Ant Financial, and VY Capital among others.
Location
Gurgaon
Total Funding
$673 Mn
Investors
Sequoia Capital, Temasek Holdings, Glade Brook Capital Partners, Shunwei Capital, Vy Capital, Info Edge, Delivery Hero, Neeraj Arora, Ant Financial, Alipay Singapore, Saturn Shine
Swiggy
Founders: Sriharsha Majety, Nandan Reddy, and Rahul Jaimini
Founded in: 2014
Swiggy | Food Delivery App | Food Chain Startups in India
Swiggy is a Bangalore-based food ordering and delivery venture that provides food services solutions for restaurants.Swiggy was founded by the trio of Sriharsha Majety, Nandan Reddy, and Rahul Jaimini in 2014. Vishal Bhatia is the CEO of Swiggy. They are known to deliver food and desserts from restaurants to its customers in under 40 minutes. The company’s smartphone-equipped delivery personnel provide deliveries to customers through an app that runs on routing algorithms. Customers can also track their orders in real-time. When Swiggy began, it offered free deliveries. Today, Swiggy charges its customers Rs. 30 (average) for a delivery but also provides free delivery on huge orders.
Swiggy currently has more than 5000 employees and operates in eight Indian cities; it has more than 9000 restaurants on its platform. The startup has raised a funding of $1.47 billion from investors such as Naspers, DST Global, and Tencent among others. It aims to stand out by offering a curated list of restaurants and services and has an in-house delivery fleet to pick up orders from restaurants for delivery.
FreshMenu | Food Delivery App | Food Startups in India
FreshMenu is a Bangalore-based restaurantthat works on the concept of cloud kitchen and a go-to for neighborhood food delivery.Itoffers freshly prepared food from cuisines such as oriental, continental, Italian, Mughlai and others. The startup offers a menuthat changes daily and delivers freshly prepared meals at the customer’s doorstep in just 45 minutes. It operates through kitchens spread across the city and owns a delivery fleet.
FreshMenu’s meals are crafted with the finest ingredients comprising farm fresh vegetables, fresh dairy, and meat products. It serves about 12000 orders on a daily basis and its average ticket size is INR 320. The startup was founded by Rashmi Daga who is also the CEO of FreshMenu. The startup has raised $24 million in funds from investors such as Lightspeed Venture Partners and GrowthStory Investments.
Faasos | Food Delivery App | Food Startups in India
Faasos Food Services Pvt. Ltd. is a Pune-based “food on demand” startup. Faasos was founded by Jaydeep Barman and Kallol Banerjee in 2011. It is an online food ordering platform that currently operates in 16 Indian cities and takes customer orders on its mobile app and website. Faasos has an operational model wherein it aggregates different restaurant chains and individual restaurants to deliver a large variety of dishes. It has succeeded in striking a balance between scalability and sustainability.
Faasos services around 18000 orders on a daily basis. The company owns brands like Behrouz Biriyani, Ovenstory, and Kettle & Eggs. It has raised a funding of $80 million from names like Alteria Capital, Sistema Asia Capital, Evolvence India, etc.
Location
Pune
Total Funding
$75 Mn
Investors
Temasek, Goldman Sachs, Falcon Edge and Canadian Pension Plan Investment Board, Lightbox Ventures II, Lightbox Expansion Fund, Sequoia Capital India, ru-Net South Asia, and RB Investments
Box8 | Type: Restaurant Chain | Food Startups in Mumbai
Box8 is a Mumbai-basedIndian quick service restaurant chain. Box8 provides users an online platform to browse through various product menus and place order(s) for home delivery. The app is available on iOS and Android platforms.
The startup has raised $12 million which it utilizes to build technology, expand the team, deepen market penetration, and build a seamless customer experience across its mobile and website platforms. It currently operates in Mumbai, Pune, Bangalore, & Gurgaon. The investor list includes names like Trifecta Capital, Mayfield, IIFL Wealth Management,Seed Venture Fund, and 42 others.
HungerBox | Type: Food Business Solution | Food Startups in India
HungerBox is a B2B food-tech startup founded by Sandipan Mitra in 2007. The startup is a full-stack B2B and F&B (food and beverage) technology venture and delivers food solutions for corporate clients. It currently serves over 100 clients across India and continues to delight them every day with its services.
HungerBox is revolutionizing office food and cafeteria management with the help of the best caterers in the city and through the best in class technology, infrastructure, and robust operational processes without compromising on food quality and food safety. The startup aims to enhance the productivity of food companies (restaurants, delivery startups, etc.) by providing them a technology-based system so that the focus is only on food.
Location
Bangalore
Total Funding
$7 Mn
Investors
Neoplux, Sabre Partners, Kris Gopalakrishnan, LionRock Capital
Curefit | Healthy Food Startup | Food Startup in India
Cure.fit is based out of Bangalore and was founded in 2016 by Mukesh Bansal. Mukesh is also the co-founder of Myntra. Cure.fit is an Indianhealth and fitness venture that offers digital and offline experiences across fitness, nutrition, and mental well-being. It wants to make fitness fun and easy. Cure.fit focuses on preventive healthcare space and enables users to proactively manage their health through various offerings.
Cure.fit provides fresh and tailor-made salads under the brand Eat.fit. It also home delivers fresh and homely food low in carb, high in protein, and includes lots of green vegetables. The focus is on healthy food spanning across Indian cuisine, fusion food, salads, and snacks. Cure.fit has raised $170 million from Kalaari Capital, Aceel Partners, and Oaktree Capital Management among others. Hrithik Roshan is Cure.fit’s brand ambassador.
Location
Bangalore
Founded
2016
Total Funding
$294.6 Mn
Investors
Accel Partners, IDG Ventures USA, Kalaari Capital, Accel, IDG Ventures, Unilever Ventures, Oaktree Capital Management, InnoVen Capital, Kotak Mahindra Bank, Chiratae Ventures, Epiq Capital, Pratithi Investment Trust, Anand Piramal Trust
Magicpin | Coupon Website | Food Startups in India
MagicPin is a coupons website. It provides rewards and cashback to diners. The company was founded in 2015 by Anshoo Sharma and Brij Bhushan. MagicPin has its presence in 16 Indian cities like Delhi, Hyderabad, Chennai, and Pune. With 1.4 million users, the platform drives Rs. 30 crores of monthly sales for partner food and beverage (F&B) chains that include KFC and Hard Rock Café. MagicPin is also exploring two other segments: groceries and beauty & wellness.
Diners can earn cashback if they dine in a restaurant partnered with MagicPin by uploading a photo of the bill along with a selfie with the dish. To increase user engagement, MagicPin uses data from check-ins, recommendations, and reviews in a live feed-style timeline interface. The platform also provides promotional service to restaurants for posting surveys and advertisements.
Location
Gurugram
Founded
2015
Total Funding
$30 Mn
Investors
Lightspeed Venture Partners, Vy Capital, Knollwood Investment Advisory, Google Launchpad Accelerator, Sequoia Capital India
Swadhika Foods | Food Processing Startups in India
Swadhika Foods is an Indian food processing startup headquartered in Chennai. It is a leading supplier and exporter of premium quality frozen IQF fruits and vegetables, and frozen ready to eat/cook foods. Swadhika Foods is accredited to APEDA, USFDA, FSSAI, ISO, BRC, and HACCP to ensure reliability and meeting international food safety standards. Swadhika Foods has a network with the best partners to ensure reliable source, produce, and product.
With people inclining towards better lifestyle, the food-tech industry is booming and evolving at the same time. In the next few years, one can expect drastic change and increase in the number of food-tech companies in India. Do comment if you know about any awesome food-tech startup in India that deserves to be on this list.
Frequently Asked Questions – FAQs
How do you start a food startup?
First and foremost you’ll need to make a solid business plan which will include doing a thourough research in the field! Find out everything you can about your competitors. Then you’ll need to ensure you have enough funds to start off with and sustain yourself for the first couple of months. If it a food tech business you’ll need to build an app or if its a restaurant then you’ll need to secure a location and furnish it. Next you’ll need to get all the licences and permits necessary. Hire a team or choose a logistics partner and get advertising your business! Good Luck!
What food can I make and sell from home?
Food that takes times to perish are the best options. You can make jams, sauces, tea mixes, Cake mixes, cookie mixes and alike will last longer so you will have less food wastage in the long run.
What are some famous food tech startups in India?
You cannot mention food tech startups in India without talking about Zomato and Swiggy. Some other ones are Faasos, Box8, Magicpin, HungerBox to name a few.
