Tag: food delivery startup

  • Top 12 Profitable Delivery Business Ideas In India You can Start Now

    With the fast-moving lifestyle of today’s generation, everything is available to us with just a click on the internet. As people now believe in the concept of ‘Time is Money, they want everything to be done automatically within their reach without any fuss. Thus, taking advantage of this, many organizations have come up with some profitable delivery business ideas for the smooth delivery of things that are ordered by their customers daily.
    Nowadays, it has become a feasible option for everyone to get everything to their doorsteps. Be it groceries, medicines, food items, etc. you can order almost everything at your comfort. Interestingly, you can also think of starting your own profitable delivery business. Not only this will generate extra income, but also you can think of extending your venture into a larger one. A delivery service business can be a profitable venture, offering fast and reliable transportation of goods to customers’ doorsteps.

    What is a Delivery Busieness?
    Benefits of Delivery Business

    1. Courier Services
    2. Grocery Delivery Business
    3. Food Delivery Services
    4. Medicine Delivery
    5. Packers and Movers Service
    6. Laundry And Dry Cleaning Services
    7. Gift-basket Delivery
    8. Furniture Delivery
    9. Lunchbox Delivery
    10. Newspaper Delivery Services
    11. Flower Delivery
    12. Bread & Milk Delivery Business

    What is a Delivery Service?

    A delivery business involves transporting goods or services to customers at their location. This can include delivering food, groceries, packages, or other products. The business model often focuses on providing quick and reliable services, either locally or over longer distances, to meet customer needs efficiently.

    Benefits of Delivery Business

    The benefits of a delivery business include:

    1. High Demand: With the growth of eCommerce and online shopping, there is a constant need for delivery services.
    2. Low Startup Costs: Many delivery businesses can be started with minimal investment, especially if using personal vehicles.
    3. Flexible Hours: Delivery businesses often offer flexible working hours, which is appealing to both business owners and delivery drivers.
    4. Scalability: As demand grows, a delivery business can be scaled by adding more vehicles or expanding service areas.
    5. Wide Market: It can serve various industries like food, groceries, and packages, opening up multiple revenue streams.
    6. Recurring Revenue: With subscriptions or frequent deliveries, it can generate steady, recurring income.
    7. Ease of Entry: It’s relatively easy to enter the market, especially with the rise of app-based delivery models.

    Here is a list of some of the best profitable delivery business ideas, which can be useful if you are planning to step up in this niche.

    1. Courier Services

    Today couriers are a necessity for businesses and individuals. Both need personal service that ensures their deliveries will arrive at their destinations in a timely manner. There are many courier business ideas to explore, offering opportunities in local and express delivery services. Sending and receiving parcels from e-commerce websites are very common and this trend is continuously growing. It is highly increased due to the global pandemic. Consequently, many retailers have changed their sales platforms to websites or mobile applications and established a logistics system to distribute their products. The impact of this new form of e-commerce has discovered new opportunities for Logistics Service Providers (LSP), especially courier service companies. Delivery startups in India earn profits by offering efficient, fast, and reliable services that cater to the growing demand for online shopping, food delivery, and essential goods transportation.

    So, if you dream of owning a courier service, you can start as a delivery driver, and rely on self-employed delivery drivers to get the goods to customers. As the business grows, you can invest in delivery vans to handle bulky deliveries. To run a profitable courier service, ensure you have a reliable delivery car and proper time management skills. The global E-commerce market is projected to grow by 8.02% (2025-2029) resulting in a market volume of $5887 billion in 2029.

    2. Grocery Delivery Business

    During the pandemic, when all the businesses/factories were closed, all the people had to stay at home, then the food industry saw a lot of growth. Many new grocery shopping marts opened in metro cities and new grocery stores in 2/3 tier cities. So if you have a small grocery store, you can tie it up with a grocery mart, convert the retail show into a wholesale business, and make it a profitable business. Small business owners can choose to have a grocery delivery startup from their homes and increase their customers and profits by bringing your shop to the digital platform. Doorstep business ideas are great for providing convenient services like home cleaning, beauty treatments, or grocery delivery, making life easier for customers.

    A lot of big brands have joined this service department whose working model is different, like Walmart, JioMart, and Blinkit but the basic moto is that the grocery ordered with one click reaches your doorstep in a limited time. The Indian grocery market size is likely to increase to 852 billion U.S. dollars in 2025. India is the world’s fastest-growing grocery market.

    3. Food Delivery Services

    Delivery Business Ideas - Food Delivery Business
    Delivery Business Ideas – Food Delivery Business

    One of the most profitable delivery ideas on this list is food delivery service. Restaurants kept themselves alive by delivering food online when restaurants were closed during the pandemic, and food delivery companies like Zomato, Swiggy, and Uber Eats did the work of delivering the orders of restaurants to the doorsteps of the customers. To start your food delivery service, you can connect with the local restaurants, cafes, and famous food stalls of the city and provide them with a delivery person who will deliver the order to the customer on time. In this service, it is necessary to have experienced delivery boys, transportation, and the most important thing is the identification and insurance of the delivery boy.

    The food Industry is growing day by day, as per an industry report by Business Wire, the food delivery market in India is currently set to generate approximately $710 million from 2022 to 2026 while exhibiting a CAGR of 28.13%. Similarly, a separate report by IMARC Group claims that the online segment is projected to grow by 28.9% from 2022 to 2027.

    4. Medicine Delivery

    Indian E Pharmacy Market Growth Forecast
    Indian E Pharmacy Market Growth Forecast

    With the growing number of diseases and disorders, people are in dire need to get medical support constantly. Especially, senior citizens living alone cannot afford to come up to chemists or pharmacies every time to buy their medicines. So this can be one of the most profitable delivery businesses in India that you can take up. India’s E pharmacy market stood at $3 billion in 2024 and is expected to witness a rapid growth of approx 21.28% during the forecast period. People’s trust in online purchases has increased the work of online medicine delivery even more. Starting an online delivery business can be a profitable venture with the growing demand for quick and convenient services.

    You can also think of delivering medical test reports. This is also an essential thing that people need nowadays.

    5. Packers and Movers Services

    Packers and movers are a group of trained people who have a particular organization of their own with the main objective of helping clients during their relocation needs. The growth of the packers and movers market can be primarily attributed to the surge in urbanization and the growing trend of education and employment-related migration in India, which has given rise to nuclear families and flat cultures, thus creating a high demand for packing and moving services.

    The market size of packers & Movers Services in India is expected to reach $1.56 billion by 2025 at a CAGR of 15.5% during the forecast period (2018-2025). So this can also be a profitable delivery business idea, for which initially truck service can be taken by tying up with a logistics company, and gradually can buy your own pickup and truck.

    6. Laundry And Dry Cleaning Services

    Today’s fast-paced world and multiple tasks that pile up daily have created an increasing demand for laundry delivery services. Therefore, if you are looking for the most profitable laundry business ideas, you could consider the laundry pickup and delivery service. People are getting more concerned about cleaning services, especially during the pandemic situation. So, this can be a good idea to start a profitable delivery business with laundry and dry cleaning services. You can operate the business from home and invest more resources as you expand. With time, you can grow the company to a full-on-demand laundry service with your washers, a delivery van, and a physical location. It is one of the most profitable small delivery business ideas.

    The laundry market in India is growing at a rapid pace. The estimated size of the laundry market is INR 2,20,000 crore, with the unorganized market (which includes dhobis, maidservants, and mom-and-pop stores) valued at INR 5,000 crores.

    7. Gift Delivery

    A number of festivals and occasions are celebrated in our country. Gifts, cakes, and flowers are in demand throughout the year, these things are the most adaptable and endearing gifts people choose for their loved ones to express their feelings and gratitude. Be it for birthdays, anniversaries, weddings, or even formal corporate occasions. Some of the major players operating in the Indian gifting market are Archies, Ferns & Petals, and MINISO. Therefore, starting a gift delivery business can be very profitable.

    To start a gift delivery business, firstly choose a niche and learn what your target customers expect, you can create combos of different products to offer your target customer. Conduct competitor analysis and choose an appealing brand name. Creating an easy-to-navigate website that allows customers to customize their bouquets/cakes to their tastes and preferences will help you stand out. At last, a well-coordinated delivery system can take your business to the top of the gift delivery game. You can get in contact with any gift store, who are willing to get their items delivered. India’s gifting market is projected to grow to $159 million by 2025. Factors like creative packaging, personalized notes, initial engraved boxes, etc., together give a seamless buying experience to customers.

    8. Furniture Delivery

    Delivery Business Ideas - Furniture Delivery
    Delivery Business Ideas – Furniture Delivery

    Furniture has been an essential part of an Indian household for centuries. The Indian furniture industry is popular internationally because of its rich handicrafts and attractive traditional art and design. These days customers also have the convenience to order furniture both online and offline. Companies like Pepperfry, Urban Ladder, and others are generating significant revenue through online platforms. At the same time, surging trends of online shopping are pushing traditional furniture manufacturers, says Godrej, and Nilkamal to introduce and sell their products through online mediums.

    The furniture market in India is expected to grow at a rate of 6.05% from 2025 to 2029, reaching a market volume of US$7.83 billion by 2029. So looking at the changing graph of this industry, it also seems a profitable delivery service option. To start things at first you can connect with local furniture artists, their furniture can be sold online by bringing them on the e-commerce platform. Furniture can be delivered from a safe transportation medium to the customer.

    9. Lunch Box Delivery Services

    Today’s youth stay alone to pursue studies and jobs. They have to go to the office early in the morning, and after working all day it is not possible to cook food for themselves, so in this case, the lunchbox delivery option is the best. Looking at today’s working lifestyle, lunchbox delivery can also be made a profitable business option. Mumbai Dabbawala is a great example of this delivery business.

    10. Newspaper Delivery Services

    The only delivery business that assures you delivery every day. You need to get subscriptions from the houses that are willing to take the service. However, you will get leave only a day after the national holidays. This is because printing works come to a halt these days.

    11. Flower Delivery

    Shipping Business Ideas - Flower Delivery
    Delivery Business Ideas – Flower Delivery

    Flower arrangements and delivery businesses have become very popular recently. When people couldn’t meet their loved ones in person, they started sending flowers for different occasions. This kind of business doesn’t need to be like a regular flower shop in town. You can start an online flower delivery service with just a small space and a few delivery drivers. It’s a great option for local flower sellers who can’t go out but still want to make sales.

    12. Bread & Milk Delivery Business

    The bread and milk delivery business will always have demand, as customers can be found everywhere. Selling essential grocery items ensures a steady income and profit.

    You can serve both individuals and restaurants as clients. The key is to offer fresh products and maintain reliable sources.

    Conclusion

    With these fabulous profitable delivery business ideas in India, you can have a good business to start with. It is a growing business that can assure your growth over the years. You need to be very consistent and stay true to your customers.

    FAQ

    What is a delivery business?

    Be it groceries, medicines, food items etc., you can order almost everything at your own comfort. Such services provided by companies are referred to as delivery businesses.

    How to start delivery business in India?

    • Start With a Solid Plan.
    • Get Your Wheels.
    • Take Care of the Startup Essentials.
    • Decide on Your Location.
    • Choose Your Name and Structure.
    • Find the Best Financing.
    • Getting the Word Out to Customers.

    Is delivery business profitable?

    Yes, Deliveries of groceries, medicines, food items, are much in demand and they provide a much-needed service for any community. With a little hard work, your delivery business can be profitable in no time.

    How do I start a food delivery business from home?

    Collaborate with small and large restaurants to grow your business. Choose good PR channels to market your idea. You can use social media channels and inbound marketing options. Reach out to local food delivery services personally and get ahead with your plan.

    How to start a home delivery business in India?

    Grocery, food, medicine, tiffin, and flower delivery are great home delivery business ideas with high demand. To start a home delivery business in India:

    1. Choose a Niche
    2. Register Your Business
    3. Set Up a Supply Chain
    4. Build a Website/App
    5. Hire Delivery Staff
    6. Market Your Business
    7. Optimize Operations

    Which is the best delivery business to start?

    Grocery, food, medicine, and parcel delivery are the best delivery businesses to start for steady demand and profits.

    Which are the top 10 delivery companies in India?

    Delhivery, Blue Dart, Ecom Express, DTDC, Gati are a few top delivery companies in India.

  • Top 9 Food Delivery Startups in India

    Due to a growing middle class, rising internet usage, and shifting lifestyles, India’s food delivery market has experienced exponential growth in recent years. These startups guarantee that delicious meals will arrive at your door quickly, whether you are craving international or traditional Indian cuisine. The top ten food delivery startups in India that are changing the food scene are detailed in this detailed guide:

    Swiggy
    Zomato
    Dunzo
    Box8
    FreshMenu
    Faasos
    Oven Story
    MojoPizza
    Biryani By Kilo (BBK)

    Swiggy

    Website www.swiggy.com
    Rating 4.5
    Founded 2014
    Platforms Web, IOS/Android
    Swiggy - Top Food Delivery Startups in India
    Swiggy – Top Food Delivery Startups in India

    Swiggy, founded in 2014, is one of the leading food delivery startups in India. It was established by Nandan Reddy, Sriharsha Majety, and Rahul Jaimini. Swiggy has successfully expanded its operations to numerous cities across India and has partnered with thousands of restaurants.

    Key Features

    • Real-time Order Tracking: Allows users to track their orders in real-time.
    • Extensive Restaurant Network: Partnerships with a wide range of restaurants.
    • Swiggy Genie: Offers additional services like picking up and delivering packages.

    Impact

    Swiggy has transformed the food delivery landscape with its efficient delivery system and customer-centric approach. The platform ensures timely deliveries and a variety of food options, making it a top choice for food lovers.


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    Zomato

    Website www.zomato.com
    Rating 4.6
    Founded 2008
    Platforms Web, IOS/Android
    Zomato - Top Food Delivery Startups in India
    Zomato – Top Food Delivery Startups in India

    Zomato, founded in 2008 by Deepinder Goyal and Pankaj Chaddah, started as a restaurant search and discovery service. It quickly evolved into a food delivery giant, competing head-to-head with Swiggy.

    Key Features

    • Comprehensive Restaurant Listings: Detailed information about restaurants, including reviews and ratings.
    • Zomato Gold: Membership program offering exclusive discounts and offers.
    • Global Presence: Operations in several countries beyond India.

    Impact

    Zomato has significantly enhanced the food delivery experience with its user-friendly interface and extensive restaurant partnerships. The platform’s reviews and ratings system helps users make informed decisions.

    Dunzo

    Website www.dunzo.com
    Rating 4.7
    Founded 2014
    Platforms Web, IOS/Android
    Dunzo - Top Food Delivery Startups in India
    Dunzo – Top Food Delivery Startups in India

    Dunzo, founded in 2015 by Kabeer Biswas, Ankur Agarwal, Dalvir Suri, and Mukund Jha, is a hyperlocal delivery service. While it delivers groceries, medicines, and other essentials, its food delivery service is highly popular.

    Key Features

    • Multi-utility Service: Delivers a wide range of items, not just food.
    • Quick Deliveries: Known for its fast and efficient delivery system.
    • User-friendly App: Easy-to-use interface with real-time tracking.

    Impact

    Dunzo has carved a niche in the food delivery market with its versatile service offerings. It provides a seamless delivery experience, making it a go-to option for many users.

    Box8

    Website www.box8.in
    Rating 4.6
    Founded 2012
    Platforms Web, IOS/Android
    Box8 - Top Food Delivery Startups in India
    Box8 – Top Food Delivery Startups in India

    Box8, founded in 2012 by Anshul Gupta and Amit Raj, is a food delivery startup specializing in Indian meals. The company focuses on delivering freshly prepared, wholesome meals.

    Key Features

    • Indian Cuisine Focus: Specializes in Indian meals prepared with fresh ingredients.
    • All-in-One Meal Boxes: Offers meal boxes that include a main course, sides, and dessert.
    • Quick Delivery: Ensures that food is delivered hot and fresh.

    Impact

    Box8 has gained popularity for its focus on Indian cuisine and quality meals. The startup’s commitment to delivering fresh and tasty food has made it a favorite among Indian food lovers.

    FreshMenu

    Website www.freshmenu.com
    Rating 4.5
    Founded 2014
    Platforms Web, IOS/Android
    FreshMenu - Top Food Delivery Startups in India
    FreshMenu – Top Food Delivery Startups in India

    FreshMenu, founded in 2014 by Rashmi Daga, is a food delivery startup that offers gourmet meals prepared by professional chefs. The company focuses on delivering high-quality, freshly prepared food.

    Key Features

    • Gourmet Meals: Offers a variety of gourmet dishes prepared by expert chefs.
    • Daily Menu: Features a changing menu with new dishes every day.
    • Fresh Ingredients: Emphasizes the use of fresh and high-quality ingredients.

    Impact

    FreshMenu has redefined the food delivery experience with its focus on gourmet meals. The startup’s dedication to quality and taste has earned it a loyal customer base.

    Faasos

    Website www.eatsure.com
    Rating 4.1
    Founded 2011
    Platforms Eatsure, Swiggy, Zomato
    Faasos - Top Food Delivery Startups in India
    Faasos – Top Food Delivery Startups in India

    Faasos, founded in 2011 by Jaydeep Barman and Kallol Banerjee, is a food delivery startup known for its wraps and rolls. The company has since expanded its menu to include a variety of Indian and international dishes.

    Key Features

    • Diverse Menu: Offers a wide range of dishes, including wraps, rice bowls, and desserts.
    • Quick Service: Known for its fast and efficient delivery.
    • Innovative Packaging: Uses eco-friendly and convenient packaging.

    Impact

    Faasos has made a mark in the food delivery industry with its diverse menu and quick service. The startup’s innovative approach to food delivery has resonated with customers across India.


    How Do Delivery Services Like Zomato Will Deliver Food in 10 Minutes?
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    Oven Story

    Website www.ovenstory.in
    Rating 4.6
    Founded 2016
    Platforms Web, IOS/Android
    Oven Story - Top Food Delivery Startups in India
    Oven Story – Top Food Delivery Startups in India

    Oven Story, founded in 2016, is a food delivery startup specializing in pizzas. The company focuses on delivering a variety of gourmet pizzas with unique toppings and flavors.

    Key Features

    • Gourmet Pizzas: Offers a range of pizzas with diverse toppings.
    • Customized Orders: Allows customers to customize their pizzas.
    • Quick Delivery: Ensures timely delivery of hot and fresh pizzas.

    Impact

    Oven Story has become a favorite among pizza lovers for its gourmet offerings and customization options. The startup’s commitment to quality and taste has set it apart in the competitive food delivery market.

    MojoPizza

    Website www.mojopizza.in
    Rating 4.7
    Founded 2017
    Platforms Web, IOS/Android
    MojoPizza - Top Food Delivery Startups in India
    MojoPizza – Top Food Delivery Startups in India

    MojoPizza, part of the Box8 family, was established to revolutionize pizza delivery in India. It offers a variety of pizzas with generous toppings and quick delivery.

    Key Features:

    • Variety of pizza options
    • Generous toppings
    • Quick service
    • Attractive offers

    Biryani By Kilo (BBK)

    Website www.biryanibykilo.com
    Rating 4.7
    Founded 2015
    Platforms Web, IOS/Android
    Biriyani by Kilo - Top Food Delivery Startups in India
    Biriyani by Kilo – Top Food Delivery Startups in India

    Biryani By Kilo, founded by Kaushik Roy and Vishal Jindal in 2015, focuses on delivering a wide range of biryanis cooked in traditional handis. The startup ensures that each order is prepared fresh upon request.

    Key Features:

    • Freshly prepared biryanis
    • Variety of regional biryanis
    • Traditional cooking methods
    • Quality ingredients

    India’s food delivery market is dynamic and varied, with new businesses constantly coming up with new ideas to satisfy customers. These top 9 food delivery startups in India offer a wide range of options to satiate your cravings, whether you are looking for quick snacks, healthful options, or gourmet meals. These businesses have revolutionized food delivery by utilizing cutting-edge technology and providing exceptional customer service. 

    FAQ

    How many food delivery startups are there in India?

    India has over 500 food delivery startups, including major players like Swiggy, Zomato, and many regional platforms.

    Who is the leader of food delivery in India?

    Swiggy is the leader in food delivery in India, followed closely by Zomato.

    Why did Uber Eats fail in India?

    Uber Eats failed in India due to fierce competition from local giants like Swiggy and Zomato, which had a stronger market presence. Additionally, Uber Eats struggled with high operational costs and an inability to gain significant market share, leading to its sale to Zomato in 2020.

    Which is the fastest food delivery service in India?

    Swiggy is often considered the fastest food delivery service in India, thanks to its large delivery network and technology-driven operations. Zomato also provides quick service, especially in major cities, but Swiggy tends to lead in terms of speed and efficiency.

  • Foodpanda Business Model | How Foodpanda Makes Money

    Foodpanda is an online food delivery marketplace that connects users to thousands of local food points. It maintains one of the most prominent apps for ordering from restaurants. Users can browse through various menus and place orders for home delivery/pick-up at the best prices. And it takes just a few clicks. Foodpanda offers you food point menus, customer reviews, and more for over 5,000 restaurants spread across 40+ Indian cities.

    So how does Foodpanda make money in the fiercely competitive food-delivery segment? Let’s find out by decoding Foodpanda’s business model.

    Foodpanda was launched in Singapore in March 2012 and expanded to 16 countries by the end of the year. It then expanded to seven more countries and had its presence in 23 countries by February 2013.

    The company aimed to reach 40 countries in Asia, Europe, Latin America, the Middle East, and Africa by Q1 2014. Currently, its operations span over 40 countries across continents. A New York Times article said Ralph Wenzel’s company Foodpanda is proof that rapid expansion plans are achievable with the right strategies.

    Foodpanda Marketing Strategy
    Foodpanda Business Model
    Foodpanda Revenue Model
    Foodpanda – Expenses
    SWOT Analysis of Foodpanda

    How Foodpanda makes money
    Foodpanda Business Model

    Foodpanda Marketing Strategy

    Promotion

    Digital marketing plays a huge role in Foodpanda’s marketing strategy. The company periodically introduces food festivals, offers, and incentives for its customer base through email marketing.

    Foodpanda uses social media platforms to launch its advertisements. It has a Facebook page for regular updates and interactions as well as to maintain visibility and brand value. The company has thousands of followers on Twitter.

    Foodpanda is known for its quirky taglines, the latest one being “Take the first bite”. And these taglines play a critical role in Foodpanda’s promotional campaigns. Foodpanda’s promotional programs have been seen on television, and radio, in cinema, in magazines, newspapers, train hoardings, bus hoardings, and in shopping malls.

    The company struck a deal with the Indian railways in December 2015. Under this arrangement, it allows travelers to order food online using the Indian railway’s platform.

    Revenues of the Online Food Delivery Market Worldwide From 2017 to 2027
    Revenues of the Online Food Delivery Market Worldwide From 2017 to 2027

    Price

    Foodpanda has become immensely popular and this has been possible due to its pricing policies. It has adopted a value-added pricing policy wherein it provides quality food items to customers at a fair price.

    Foodpanda’s customers are given incentives such as discounts and special offers. This treatment ensures customer retention and allows Foodpanda to stand out in the crowded food delivery segment.

    Distribution Network

    Foodpanda is owned by Germany-based ‘Delivery Hero SE’ and lets customers order food from restaurants and other dining places through its website and mobile app. Its network comprises 40+ countries. Foodpanda has partnered with an estimated forty thousand restaurants all over the world.

    Foodpanda started in Singapore and was present in Latin American, Eastern European, Russian, African, and Asian countries such as India, Bangladesh, Thailand, Singapore, Malaysia, and Pakistan by the start of 2016.

    Foodpanda’s distribution network includes more than two thousand partners such as Mast Kalander, Baskin Robbins, Nirula, Subway, and Pizza Hut.

    Experience

    Foodpanda ensures a healthy and delectable eating experience without the hassle of traveling or pre-planning. It connects customers to the restaurants of their choice.

    The first step is to locate restaurants that service your area. You do this by selecting your location on Foodpanda’s homepage. Once the list of restaurants is displayed, pick a restaurant and go through its menu.

    You then choose your meal which gets added to the cart. Once your cart is ready, enter your delivery location and follow the payment instructions. You will then receive an SMS on your order confirmation along with the estimated delivery time.

    Foodpanda also lets you see and upload reviews on restaurants. Customers can comment on several features like delivery, sales process, overall impression, and taste.


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    Foodpanda Business Model

    Foodpanda maintains a website and a mobile app that people can use to order food from their favorite restaurants and eateries.

    People can search for restaurants that deliver food to their addresses using Foodpanda’s website/app. After choosing the restaurant, users can select their meals which are then added to the transaction cart. Once the meals are finalized, people can check out their cart and pay via online payment gateways or through cash-on-delivery.

    Once the order is confirmed, a notification goes to the restaurant. Every restaurant that partners with Foodpanda gets access to a ‘merchant app’. The restaurant confirms the order and prepares the customer’s meal.

    As soon as the order is confirmed by the restaurant, a ‘delivery signal’ is sent to all delivery partners via Foodpanda’s ‘delivery partner app’. The partner who accepts the request (delivery signal) is entrusted with the responsibility of delivering the customer’s food.‌‌

    The delivery partner arrives at the restaurant to pick up the prepared meal and delivers it to the customer. ‌‌Customers can track the entire process right from food preparation to delivery on Foodpanda’s app/website. Live location tracking is a well-known trend in the food delivery business and Foodpanda offers the same.

    Pau-Pau meets the world | foodpanda

    Foodpanda Revenue Model

    The revenue of Foodpanda is generated through the following means:

    Registration Fees Charged From The Restaurant‌‌

    Foodpanda charges a registration fee from the restaurant to add the latter to its website/app. The restaurant (once added by Foodpanda) becomes visible to customers searching for local restaurants. The registration amount ranges between $100 to $150. It is a one-time fee.

    Commission From Restaurant ‌‌

    Foodpanda charges a commission from restaurants on every food order they receive through its platform. The commission is generally between 15% and 25% inclusive of all taxes. The commission is decided considering the restaurant’s location, the restaurant’s dependence on Foodpanda, and the number and kinds of orders.

    Delivery Fee From Customers‌‌

    There is a delivery fee for each order that a customer places on the Foodpanda app. Apart from this fee, there are other taxes that customers have to pay.

    ‌‌Foodpanda is a marketing platform for many restaurants, particularly newcomers. Restaurants can increase their visibility by registering on Foodpanda. They can also pay a certain amount to advertise their brand on the app.

    Affiliate Income‌‌

    Foodpanda also makes money by offering suggestions on the credit cards of various banks. Moreover, banks send out discounts and special offers on their cards to encourage transactions. Foodpanda collaborates with these banks for affiliate marketing.


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    Foodpanda – Expenses

    • Development and maintenance cost of its online ordering system. The system comprises Foodpanda’s website, merchant app, customer app, delivery partner app, and the backend setup for managing everything
    • Salaries and provisions for full-time employees
    • Salaries and incentives for distribution partners
    • Administrative costs
    • Customers are given benefits in the form of offers
    • Returns and refunds
    • Miscellaneous expenses

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    SWOT Analysis of Foodpanda

    SWOT Analysis of Foodpanda
    SWOT Analysis of Foodpanda

    Strengths of Foodpanda

    Excellent Platform

    Foodpanda is known for its robust and user-friendly website and mobile app. Customers can use these mediums to order meals without any hassle.

    They can browse from an extensive list of restaurants. Moreover, customers can track the entire process from placing the order to receiving the delivery.

    Online Ordering

    Foodpanda accepts orders through its website and mobile application. It connects customers and restaurants over the Internet.

    Investment

    Foodpanda has raised $749.5 million of venture capital. It raised nearly $110 million in initial funding from Rocket Internet and investment AB Kinnevik in the year 2013. Its last round was a private equity round in the year 2015 where it raised $100 million.

    in year 2013, iMENA Holdings invested $8 million. Foodpanda also received another $20 million from Phenomen Ventures and $60 million from Alpha Wave Global in 2014. Goldman Sachs also invested $100 million in Foodpanda. It shows how confident investors and VCs are about Foodpanda’s success and growth.

    Strong Brand Name

    Foodpanda was taken over by the firm ‘Delivery Hero‘ in the year 2016. Delivery Hero manages several international brands. It handles Foodora, HelloFood, Delivery Club, and many others besides Foodpanda. Hence, Foodpanda is under the umbrella of a strong brand.

    Global Operations

    Foodpanda has footprints in Eastern Europe, the Middle East, and Asia.

    Global Re-branding

    In the year 2017, Foodpanda underwent re-branding with its logo being changed from orange to pink. The iconic panda remains at the forefront of its logo.

    Quick Delivery

    Foodpanda is known for facilitating quick deliveries so that customers enjoy piping hot meals.

    Great Customer Support

    Foodpanda provides excellent customer support. It keeps experimenting with food menus and consistently partners with new restaurants. Therefore, customers can always expect something new from Foodpanda.


    Dominos – A Curious Case Ctudy
    Today, the fast food industry has now become our priority partner in every
    situation of life. Many of the fast foods brands have taken the name of the fast
    food like McDonalds is our burger, Coke is our soft drink, same way Dominos is
    our pizza. While many of the fast-food businesses are struggling …


    Weaknesses of Foodpanda

    Orders From Nearby Restaurants

    Orders are available only from restaurants that are located in the same location as the delivery address. This restricts the customers from trying out various restaurants.

    Tap On Free Delivery

    The quantity required for free delivery is at times way more than what one asks for or can afford.

    Coverage

    Foodpanda doesn’t cover most of the cities completely.

    Opportunities For Foodpanda

    Growing Market

    Foodpanda competes in a segment that continues to grow. Hence, there is immense scope for improvement.

    Customer Expansion

    Foodpanda should tie up with new restaurants and update its website/app to attract foodies.

    Threats For Foodpanda

    Increasing Competition

    The list of startups and established companies that are present in the online food delivery segment is increasing with each passing day.

    Changes In Economic Conditions

    Economic changes and volatility can crush even the best. Foodpanda needs to build resilience to withstand rough times.

    Ease Of Visiting Nearby Restaurants

    People at times prefer to go to a nearby restaurant rather than ordering online. This is one of the biggest threats to Foodpanda considering its business model.

    Conclusion

    Foodpanda is making great strides. The team at Foodpanda is leveraging social media platforms to the fullest to engage customers. It has achieved considerable growth through email marketing, social marketing, and mobile marketing. If Foodpanda continues to innovate and improvise, it won’t be long before it dominates the online food ordering and delivery segment.

    FAQs

    When was Foodpanda founded?

    Foodpanda was founded in the year 2012.

    How does Foodpanda earn money?

    Foodpanda earns money in the following ways:

    • Registration Fees From the Restaurant‌‌
    • Commissioned From Restaurant ‌‌
    • Delivery Fee From Customers‌‌
    • Advertisement
    • Affiliate Income‌‌

    Why is Foodpanda successful?

    Foodpanda is successful because of the following reasons :

    • Excellent Platform
    • Online Ordering
    • Investment
    • Global Operations
    • Global Re-branding
    • Quick Delivery
    • Good Customer Support

    Which company owns Foodpanda?

    Foodpanda was taken over by the firm ‘Delivery Hero’ in the year 2016.

    How does Foodpanda work?

    Users can browse through various menus and place orders for home delivery/pick-up at the best price. And it takes just a few clicks. Foodpanda offers you not only food point menus but customer reviews too.

  • Rohit Kapoor: The Newly Appointed CEO of Swiggy & Former CMO of OYO

    The hospitality sectors without a doubt are a huge industry offering an amazing range of challenges and excellent roles if one is thinking to start a career in this sector. Thanks to the boom in the economy and a sizeable population with standard income, this industry is growing immediately.

    Speaking about the sector, OYO, the Indian multinational hospitality chain that has services in hotels, homes, and living spaces is one such example.

    Rohit Kapoor was the former CEO of the India & South Asia business across Hotels, LIFE & Workspaces at OYO. He is the man behind the success of OYO in expanding not only in India but also across international markets. He is the reason for driving the new real estate business for OYO by exploring new territories, strategic partnerships, and investment opportunities.

    Currently, Rohit Kapoor is serving his notice period at OYO and is soon going to head the food delivery business, Swiggy. Rohit Kapoor worked at OYO for almost four years. As per sources, he is very likely to join Swiggy if there are no last-minute changes. This decision came into effect after former COO Vivek Sundar left Swiggy.

    To learn about his life and bio, read through this article to know how he led OYO into the global market.

    Rohit Kapoor – Biography

    Name Rohit Kapoor
    Nationality Indian
    Education Indian School of Business
    Position CEO of Food Delivery Business of Swiggy

    Rohit Kapoor – Personal Life
    Rohit Kapoor – Career
    Rohit Kapoor – Journey So Far
    Rohit Kapoor – Investments
    Rohit Kapoor – Awards & Achievements
    Rohit Kapoor – Unknown Facts

    Rohit Kapoor – Early Life

    Rohit Kapoor earned a PGD from the Indian School of Business, where he placed among the top five students in his class and won the Young Leader Award for having the greatest overall grade in 2006.

    During his graduation time, Rohit has also been engaged in several activities and won achievements like the Torchbearer award for helping brand building for the school and winning the Merit List for core terms.

    Before this, he also studied CFA institute (Charter, Investments, and Securities) from 2001 – 2004

    The book “ISB Portraits” recently included Rohit Kapoor as one of ISB’s most important graduates.

    Besides being an academic scholar, Rohit loves to travel and has a passion for photography.

    Rohit Kapoor – Career

    Rohit Kapoor is a true leader who has about 20 years of experience in leading many companies. Rohit spent over ten years as a consultant with McKinsey & Company before joining OYO. He experienced a wide range of international marketplaces while working at McKinsey.

    Additionally, Max One Distribution, Crossley Remedies, and Antara Senior Living all have Rohit on their boards.

    Rohit Kapoor – Journey So Far

    Rohit Kapoor is now all set to guide one of the leading food delivery enterprises, Swiggy. After serving the hospitality unicorn for 3.6 years, Kapoor announced his resignation.

    He joined the Gurugram-based firm, OYO in December 2018 as the new real estate company’s chief executive officer (CEO), and was promoted to that position a year later to become the Global Chief Marketing Officer of India and South Asia.

    Reports suggest Rohit Kapoor will be in charge of expanding Swiggy’s meal delivery services in his new position.

    In addition, the startup’s organisational structure has been altered. The reason for the change was that it started they were strong but subsequently lost market share to meal delivery rival, Zomato. Swiggy hasn’t debuted on the stock market yet, but Zomato did so last year.

    According to Rohit, the young people of today need more than simply sitting in a room of four walls. They want accommodations with higher levels of comfort and luxuries so they may enjoy life more and pursue their passions without worrying about regular daily-life problems.

    This is what led him to create co-living spaces that will suit young people and students in today’s times. These spaces will give them the freedom to do whatever while reducing the headaches associated with brokers, properties with few or no amenities, maintenance fees, housekeeping services, security deposits, and other such issues that cost them extra bucks.

    Rohit Kapoor – Investments

    Rohit Kapoor is the angel investor at OFB Tech Pvt. Ltd. [Ofbusiness]. It is a technology-driven financing platform for SMEs.

    Rohit Kapoor – Awards & Achievements

    The following are some of the awards Rohit Kapoor has won:

    • Merit List for core terms.
    • Came 4th out of 349 on the Dean’s List.
    • Featured in the ISB Portraits for being one of the talented graduates.

    Rohit Kapoor – Unknown Facts

    Few interesting facts about Rohit Kapoor

    • He cycled from Manali to Leh in 2018.
    • He loves travelling and photography.
    • He loves designing.

    FAQs

    Who is Rohit Kapoor?

    Rohit Kapoor is currently CEO of Swiggy for its food delivery business and formerly was the Chief Marketing Officer of OYO.

    What was the previous role of Rohit Kapoor?

    Rohit Kapoor was the Chief Marketing Officer of OYO.

  • How Much Commission Do Food Delivery Apps Like Zomato and Swiggy Charge?

    Recently Zomato, the food delivery app, came under the direct line of fire, when one of its users took to social media to highlight the higher rates of restaurant food on its app.

    Rahul Kabra, a LinkedIn user, posted an image of a Zomato order bill and an offline bill of the same order from the same restaurant, The Momo Factory, in Mumbai. The difference in the amount of the two bills was glaringly obvious. His caption read – “I am doing an apple to apple comparison to online vs offline order.

    Here is what I noticed – Cost for offline order – INR 512. Cost for Zomato order – INR 690 (after applied discount of INR 75). Cost escalation 34.76% per order at INR 178 = (690-512)/512.”  

    Furthering his grievance, Kabra added, “Assuming Zomato brings visibility and more orders to the food service provider, should it charge such a high price? I think there is a need to cap this cost escalation which should be implemented by the government so as to make this a win-win for all stakeholders.”

    Rahul’s LinkedIn feed became viral in a short span of time, drawing various reactions from people. Some have come out in support of his observation, stating that food delivery apps take undue advantage of the time constraints of their customers. Others have categorically asked Rahul Kabra to compare the notional cost of time and money were he to go and pick up these orders himself.

    The attention that his feed drew also prompted Zomato to respond. “Hi Rahul, Zomato being an intermediary platform between a customer and a restaurant, does not have any control over the prices implemented by the restaurant partners on our platform. That said, we have conveyed your feedback to the restaurant partner and have requested them to look into this.”

    It remains true that food ordered through delivery apps costs higher than the same food ordered through restaurants directly. Let’s look at how much food delivery apps like Zomato and Swiggy charge and their impact on restaurants.

    A Short Brief About Food Delivery Apps
    How Much Do the Food Delivery Apps Charge?
    Impact of Food Delivery App Charges on Restaurants
    Future of Food Delivery Apps

    A Short Brief About Food Delivery Apps

    Food delivery apps came into existence a little over a decade ago. Their aim? To bridge the gap between the restaurants and customers who wished to order instead of physically visiting the restaurant.

    Most restaurants, a decade ago, did not have their own delivery options available. Food delivery apps not only filled this gap but also increased the restaurant’s area of service and added a level of sophistication, professional vibe and expediency to a delivery service.

    Their main advantages were –

    • Increased convenience to customers and merchants.
    • Ease of use for customers as no waiting time for ordering.
    • Wide variety of choices for restaurants and food.
    • Digital Payment options.
    • Increased level of sanitization – e.g., delivery executive wearing gloves and masks.
    • Easy exposure to new customers.
    • Better customer data.
    • Greater reach for restaurants.
    • Contactless delivery – especially in the post pandemic world.

    Over time, as the food business has evolved, so have the delivery apps. Now various delivery apps have a special category offering healthy meal options.

    How Much Do the Food Delivery Apps Charge?

    The menu pricing of any restaurant covers its own cost plus a certain percentage of profits. What it does not cover are the costs incurred when partnering with delivery apps.

    Currently, Indian Laws do not have any provision which puts a cap on what the food delivery app can charge its partner restaurant. What this essentially means, is that Food delivery apps can charge whatever commission they want under the guise of business costs.

    At present, according to various available data and verbal confirmations from restaurateurs, food delivery apps in India are charging anywhere between 25%-30% commission for every order that a restaurant receives. It also charges a certain percentage to the end customer as a delivery fee.

    Of course, the food delivery apps are essentially a business model with a bottom line need for turning profitable.  There is a cost involved in running such a business.

    • Running and maintaining an office.
    • Salaries of all employees
    • Time and labour cost of ground delivery staff.
    • Fuel costs
    • Cost incurred maintaining a round the clock customer support staff.
    • Recurring costs of maintaining the apps and many more.

    The food delivery app model works by charging a partnership fee from the restaurant as well as charging a delivery fee from the customer. In addition, its revenue model also includes paid listings and sponsored advertisements.

    Impact of Food Delivery App Charges on Restaurants

    With the level of commission that these apps charge, restaurants are left with little choice but to increase the food cost on their app menu to cover costs.

    Additionally, food apps also, sometimes, coerce their partner restaurants to offer large discounts which put pressure on their bottom line. Currently, most of this heat is felt by small restaurant operators.

    The food delivery app business had already been growing quickly before the COVID-19 Pandemic. The post-pandemic world has seen it growing in demand every day as more and more people prefer to order online rather than visiting the restaurant of choice.  

    This has caused a level of disruption to small food business operators, who do not have their own delivery service. With the high fees charged by these delivery apps, the basic question that arises for these businesses is that of profitability.

    Future of Food Delivery Apps

    The food industry is the same as all the others – ease, quality, speed, efficiency and price rule customer decisions. Even before the pandemic, restaurants realized the need and benefits of a food delivery app.

    Since its inception, the food delivery business has grown by leaps and bounds and the post-pandemic world has contributed to its exponential growth.

    The food delivery business in India is set to double by 2025, estimated to an approximate valuation of USD 13 billion. The chief reason for this is the largely underpenetrated Indian market compared to other countries like the USA.

    Conclusion

    As always, there are two sides to any story.  And this particular dilemma is not immune to it.  As much as restaurateurs realize the importance and need of food delivery business models, if the current pressure and constraint of fees and commissions continue, they might be forced to look at other options.  Concurrently, the bigger brand restaurants are capable of setting up their own delivery options, which might put further pressure on the existing food delivery businesses and their profitability.

    It might be time to amend laws and introduce a ceiling to the commissions and fees that the food delivery businesses can charge their partners.  This will not only bring stability to the business itself but will also allow restaurateurs room to reduce their online menu costs while upholding profitability.

    FAQs

    How much do Zomato and Swiggy charge to restaurants?

    Zomato and Swiggy usually charge around 18 to 25% commission to restaurants on every order.

    How is the delivery charge calculated by food delivery apps?

    The labour costs, total distance and vehicle costs are some of the costs that are calculated by food delivery apps.

  • How to Provide an Unforgettable Food Delivery Experience to Your Customers (8 Ways)

    The food delivery startups have seen a boom in popularity like Zomato, Swiggy by serving customer-preferred foods from their chosen restaurants. But not all the apps excel in the food customer journey with the same delightful customer experience. Any UI design service should give special attention to the relevance of delivery as per the user preferences to make the food delivery experience best for them. So, here are some food delivery customer experience aspects that any food delivery startup should adopt.

    Here are the few tips and techniques you can use to give your first customer a memorable experience to make the food delivery experience best for them:

    1. Personal Delivery by Founders/Team
    2. Deliver Good Quality Food
    3. Timely Delivery
    4. Treat Every Customer as a Unique Customer
    5. Personalized Food
    6. A Personal Thanking Note
    7. Surprise Discount on Food – Who Doesn’t Like It
    8. Take a Pic – Save It Forever
    FAQ

    1. Personal Delivery by Founders/Team

    This might sound a little unconventional but delivery by promoters or founders can make the delivery experience memorable for customers. Sometimes, this might not be possible for founders but if possible, delivering personally in the initial days and letting customers know that they are among the first customers of the business after delivery can make the customer feel special. One popular example of this is, In the U.S. the UberEats CEO, Dara Khosrowshahi delivered the food personally to the customers.

    UberEats CEO Tweet
    UberEats CEO Tweet


    2. Deliver Good Quality Food

    Maintaining a good quality of food is obviously the most important aspect of food delivery customer experience. In order to do so, the delivery guy must be instructed to maintain the food parcel with utmost care. Take feedback from customers & work on them to improve. You can also add sample packets of other food products so that customers can order next time if they want.

    3. Timely Delivery

    Tasty food on time is what the customer wants. Delivering food on time is another most important aspect of delivering food. For this, customers must be given an estimated delivery time beforehand. At the same time, the location tracking feature can be provided so that customer gets the real-time estimation of delivery.

    4. Treat Every Customer as a Unique Customer

    An AI model must be used to personalize the experience of customers which gives the feeling of being someone special. The startup must use intelligence into categorizing food on the basis of which it offers recommendations around dishes and restaurants that serve similar food.

    For enhancing the search experience, Swiggy has built a custom AI model Sumo Logic that ranks all the restaurants uniquely for every single customer. The list of restaurants is unique for each customer, matching his preference.

    Sumo Logic is a secure, cloud-native, machine data analytics service, delivering real-time, continuous intelligence from structured, semi-structured, and unstructured data across the entire application lifecycle and stack.

    5. Personalized Food

    Allowing menu-based browsing and restaurant listing based on user preferences, the listing should come with a clean listing of the food prices. In the initial days, after the customer placed the order, call them to confirm their taste preference. For example, whether they want it to be spicy or sugar-free. It will be the icing on the cake if you can personalize the food and if the chef could write a personal note as well.

    6. A Personal Thanking Note

    A nicely written personalized note from the founder thanking customers can delight their hearts. You can also give them free food for the next two orders or you can also give free Mouthfreshner/Chocolates/Sweets. It would signify that you want to share the happiness of starting your new business along with them. Also, it can be extended to all customers ordering from you on the first day, rather than just the first customer.

    7. Surprise Discount on Food – Who Doesn’t Like It

    One of the best tricks is to surprise customers with a discount on the delivery amount. Giving a discount as a surprise would make the customer remember the online food portal forever.

    8. Take a Pic – Save It Forever

    You could take a picture of the customer accepting the food delivery and frame it using a beautiful frame with your company logo and gift it to them with coupons/ discounts for further usage or if you want to do more you can make an entire video journey of how much love and care has gone into the process and have a full meal delivered with a full staff team and everything to pamper the client. Document it all, just to show that this is what your company does. It delivers customers great food at the comfort of dining at their home

    If you know of any other hack to delight the first customer please let us know in the comments.

    Conclusion

    The first delivery is always a memorable experience for a food delivery startup. However, for customers, a startup is not the first. Probably they have already tried different websites before coming to yours. The only thing which will make them come back to your website again is the experience that you provide. If you plan to launch a food delivery startup you always wanted your first customer to be very delighted by your service. Delivery experience is like the first impression for food delivery startups. If you excel in providing a great experience to your customers then you have already earned a potential customer.

    FAQ

    What makes a good food delivery experience?

    A great key is to create a great online food startup’s delivery experience for your customers is checking on their food quality. It’s your way of saying thank you to your customers. Also, make sure that the food is sealed well and all the needed condiments are also included in the packaging. Don’t compromise quality over speed.

    What aspects of the customer experience make a food delivery service stand out?

    Personal Delivery by Founders/Team, Deliver Good Quality Food, Treat Every Customer as a Unique Customer, and A Personal Thanking Note will make your customer experience make a food delivery service stand out.

    How can I promote my food delivery?

    Invest in paid advertising, send emails, partner up with local influencers, and do local SEO.

  • Faasos – The Success Story of the Indian Online Food Delivery Company

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Faasos.

    Have you ever fancied yourself as a restaurant owner at some time in your life? Don’t you think how complicated would it be to start and run a restaurant chain? Right from the choice of cuisine to the business model, and the ultimate presentation, how difficult it can be to run your chain when already hundreds of well-established brands are there in the market. When the whole world out there is having a good time, have you ever thought about how struggling it can be to establish you and your brand? Well, the answer to all these and many other questions, Faasos emerged. Founded back in 2004, Faasos was incorporated in 2011, as an Indian “food on demand” service company by Jaydeep Barman and Kallol Banerjee.

    Faasos is a brand owned by the online restaurant unicorn Rebel Foods. The company currently operates ghost kitchens distributed across 35+ Indian cities. If you are looking to discover more about Faasos Startup Story, Founders and Team, Funding and investors, Business and Revenue Model, Competitors, Revenue, and more, then check them all out here in this article:  

    Faasos – Company Highlights

    Startup Name Faasos
    Headquarters Mumbai
    Sector Online Food Ordering, Foodtech
    Co-founders Jaydeep Burman, Kallol Banerjee
    Founded 2011
    Operational Revenue $75.24 million (₹572 crore in FY20)
    Total Funding ~ $111 million
    Parent Organization Rebel Foods Pvt. Ltd
    Website faasos.com

    Faasos – About and How it works
    Faasos – Founders and Team
    Faasos – Owner | Rebel Foods Pvt Ltd.
    Faasos – Startup Story | How was Faasos Started?
    Faasos – Mission and Vision
    Faasos – Name, Tagline, and Logo
    Faasos – What is Faasos?
    Faasos – Business Model and Revenue Model
    Faasos – Funding and Investors
    Faasos – Revenue
    Faasos – Startup Challenges
    Faasos – Competitors
    Faasos – Growth
    Faasos – Future Plans
    Faasos – FAQs


    Zomato Success Story – Latest News | History | Founders | Funding
    Company Profile is an initiative by StartupTalky to publish verified informationon different startups and organizations. The content in this post has beenapproved by the organization it is based on. There were days when we used to call different restaurants to place orders andagain call up for c…


    Faasos – About and How it works

    So what is Faasos? The Faasos company is an Indian online food delivery company that was incorporated in the year 2011. Faasos launched its mobile app in 2014 and since then the company has been catering to the customers of India as food on-demand service.

    Headquartered in Mumbai, Maharashtra Faasos currently operates 160+ kitchens that provide meals from 4 different brands. Faasos India is the only company that works on all the three stages of food on-demand business which are ordering, distribution, and order fulfillment in the sector of online food ordering business in India.

    Faasos is an Indian Online Food Delivery Company and a nationwide chain of food outlets. Faasos origin started out by selling only Calcutta rolls in Pune, but now Faasos menu includes wraps, rolls, Frankies, and Indian food items, which are delightful alternatives to the McDonalds, Subways, and Dominos. Faasos website takes online orders, prepares food for its customers, and delivers the same at their doorstep. Besides, you can also search for the website or Faasos outlets in India by simply searching “Faasos near me”.

    The Faasos apps’ wide range of food items includes classic wraps, party wraps, rice bowls, desserts, meals, snacks, etc. According to the Faasos reviews, it also accepts online party orders. Since its inception, Faasos aimed to create a kitchen from where the customers can order all their favorite dishes and get them delivered in no time. Besides, Faasos branches across the country are based on the Faasos cloud kitchen model, through which people can order food.

    Faasos – Founders and Team

    Jaydeep Barman (CEO) and Kallol Banerjee are the Faasos founders.

    Faasos Founders, Ceo.
    Jaydeep Barman and Kallol Banerjee – Faasos, Founders

    Jaydeep Barman

    Jaydeep Barman completed his MBA from INSEAD and is the current Faasos CEO. This Faasos founder worked for McKinsey & Company, London, where Jaydeep was an associate principal.

    Kallol Banerjee

    Kallol Banerjee has completed his MBA from the Indian Institute of Management, Lucknow, and has further studied at INSEAD after completing his graduation in Mechanical Engineering from Jadavpur University. Kallol has previously worked in Singapore at Bosche before they started their venture.

    Soumyadeep Barman

    Soumyadeep Barman is known as the Chief Product Officer and Co-founder of Faasos. Barman was earlier the Chief Technology Officer of the company since he joined and stepped down from the same in April 2020 when he started as a Chief Product Officer.  

    Faasos currently has somewhere between 500-1000 employees.


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    Faasos – Owner | Rebel Foods Pvt Ltd.

    Rebel Foods is the Faasos owner and the Faasos parent company. Rebel Foods is an Indian online restaurant company that operates several cloud kitchen brands. It was founded by Faasos founders Jaydeep Barman and Kallol Banerjee in 2011.

    Faasos Owner - Rebel Foods
    Rebel Foods Brands

    Faasos – Startup Story | How was Faasos Started?

    In 2004, Faasos’s startup story began as a Calcutta Roll store chain in the city of Pune. To provide end-to-end delivery, fresh food, and doorstep delivery, it took around 7 years for Jaydeep and Kallol, which helped them establish Faasos India with full commitment. The Faasos history was started with an idea over rum and cola at an apartment that was shared by the two in Pune.

    Jaydeep had no background experience in the food business sector and all his decisions were intuitive, which has served him well so far. He was just tired of the burger and pizza chains and wanted something Indian to pop up in the online sector and that’s how the Faasos story began. From 2011 to 2013, Faasos revenue grew and the founders opened over 70 Faasos franchises in the major cities of India.


    Swiggy – Delivering happiness at your doorstep!
    Craving a delicious bite of blueberry cheesecake in the middle of the day atwork? But traffic, unending queues at café, waiting for the order and thencoming back to work-Is as hectic as it sounds! Since August of 2014, orderingfood has been revolutionized in India; it became as easy as one wants …


    Faasos – Mission and Vision

    The main aim/vision of Faasos is to become the best-in-class ‘Food on Demand’ business in the country. Faasos believes to stand as the best company to answer the customers’ queries of “what’s for dinner today?” and deliver them right at their doorsteps.

    The Faasos name was taken from Burkina Faso, which is a French colony and it means ‘Land of Incorruptible People’. Although it does not symbolize anything nor is related to the food industry but the founders thought that it might be interesting to keep this name.

    The Faasos tagline – We Got Your Food! Faasos logo is written in cursive font in blue. The Faasos company aims to become the leading ‘Food on Demand’ business in our country.

    Faasos logo
    Faasos logo

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    Faasos – Business Model and Revenue Model

    Faasos business model is developed around the idea of running a hyperlocal, cloud kitchen-based model, wherein the parent company Rebel Foods offers numerous in-house brands on its platforms like Oven Story, Kettle&Eggs, Behrouz, Firangi Bake. The Faasos cloud kitchen model was introduced after the other Faasos brands were added in the year 2015.

    The Faasos food delivery process is designed in a way that turns out to be an easy and effective process for the customers to order Faasos food. In this way, the Rebel foods business model helps the company multi-task using the same kitchen, with common ingredients and the same staff to fulfill all their orders from varied brands. Today, Faasos operates more than 160 Faasos franchises that offer meals from four different brands.

    Faasos has deeply followed the business model of Domino’s, which requires them to keep close to the neighborhoods of the customers, stay abreast of the customers’ orders and guarantee food delivery within 30 minutes.

    Faasos earns from the commissions from the food order deliveries. Furthermore, it also earns from the delivery charges it levies on the food orders. The company further earns from the advertisements and features of food brands that it introduces on its app.  

    Faasos – Revenue

    Faasos recorded a revenue of $75.24 million (Rs 572 crore) in FY20, thereby growing around 84% year-on-year (YoY) from ₹305.1 crores, which Faasos managed to pick up in FY19. The company’s revenues were recorded at only ₹147 crores in FY18, which has significantly grown.

    The company’s net loss has also ballooned at INR 431 Cr from the past fiscal when it was only INR 131 Cr. Thus, Faasos’ losses increased by around 229%.


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    Faasos – Funding and Investors

    Faasos funding has raised over $111 million to date. Faasos’ first round of funding was held in January 2011 wherein the famous investor Sequoia Capital funded Faasos with $8 million.  

    The details of Faasos funding are as follows:

    Date Amount Stage Investors
    January 2011 $8 Million Series A Sequoia Capital
    2015 $16 Million Series B Sequoia Capital and Others
    $30 Million Series C Sequoia Capital, RB Investments, Lightbox
    INR 414 Million Series C Sequoia Capital, RB Investments, Lightbox
    January 2019 $4.2 Million Venture Debt Alteria Capital
    March 2019 $15.8 Million Series D Sequoia Capital India, Lightbox Ventures, Evolvence India Fund
    February 2020 $4.9 Million Series E1 Alteria Capital
    July 2020 $26.5Million Series E2 Coatue Management

    Faasos – Startup Challenges

    One of the most important aspects of any business is accounting and finance and that was an early challenge for Faasos to manage as it was using the legacy Point of Sales system for store sales and inventory management whereas, for the accounting and financing, Faasos was dependent on the ubiquitous Tally software.

    Afterward, the company switched to Sage, which helped it overcome the problems of finance and accounting. According to the Faasos founders, one of the big earliest loopholes of the Faasos India business was tied to the location that they decided upon and the cost needed to repair the mistake. However, these challenges made them realize that they need to have multiple food brands rather than a brand extension.


    Deepinder Goyal Success Story – Never have a bad meal | Education
    The food delivery segment in India has witnessed an unprecedented surge. Latenight cravings, urgent home delivery, etc. are now becoming the norm. Atpresent, 2-3 brands dominate this industry and Zomato is one of them. Zomato is an Indian restaurant aggregator and delivers food in almost everyIn…


    Faasos – Competitors

    Faasos is a chain that has direct competition with giant food aggregators like Zomato and Swiggy and the other Faasos competitors like FoodPanda and so on. In India, the food delivery market is valued at 15 billion dollars and is exponentially growing day by day. The online food delivery market has also become extensively competitive. Although Faasos app has a niche business model and works differently than the others, the company still faces stiff market competition. To compete in this competitive market and to be better than its competitors, Faasos focuses on the pricing and the range of food items that it offers to its customers.

    Faasos – Growth

    The Co-founder and CEO of Faasos, Jaydeep firmly believes that Faasos has no limit. It has expanded much in terms of the restaurant partners it collaborates with and also diversified its range of food items. Faasos outlets in India will keep increasing as the company has the power and ability to make strong brands in the food industry and the cost structure of lean manufacturing and distribution. In the long run, Faasos has the potential to offer products at low costs in the future as well and also expand to run it at a global level. Over the years Faasos has become one of the top food delivering companies in India. Besides, the company has also:

    • Built 1000 restaurants in just 24 months.
    • Increased its revenues by 5x in a really short time.
    • Raised itself to serve more 30,000 meals in a single day.

    Colonel Harland David Sanders Story: Nobody Does Chicken Like KFC
    The present-day fast food industry is the confluence of companies that sprung upduring the mid-90s and 2000s. Multinational companies like Pizza Hut and BurgerKing are popular around the globe, but KFC enjoys a following of its own.Colonel Sanders, the founder of KFC, will be remembered as one o…


    Faasos – Future Plans

    Faasos is expanding at an impressive pace. The company is further looking to capture more of the market shares in the times upcoming. Faasos is aiming to expand beyond the borders of India and partner with more restaurants to provide delicious foods to its world of customers. In terms of revenues, Faasos is currently targeting the $100 million mark. The Rebel Foods-owned brand is looking forward to building 10,000 restaurants across Indian in the next 5 years.

    Faasos – FAQs

    Who is the CEO of Faasos?

    Jaydeep Barman is the Co-Founder and CEO of Faasos.

    How much is the revenue of Faasos?

    In FY20, Faasos has generated operating revenue of ₹572 crores, from ₹305.1 crores in FY19.

    Who are the Top Competitors of Faasos?

    Faasos is a chain that has direct competition with giant food aggregators like Zomato and Swiggy whereas there are other competitors like FoodPanda and so on

    Who is the Owner of Faasos?

    Rebel Foods Pvt Ltd., is the Owner/Parent Organisation of Faasos. It was founded by Jaydeep Barman (CEO) and Kallol Banerjee in 2011.

  • Box8 Success Story- Delivering Fresh and Healthy Meals in 28 Minutes

    People who stay away from home for studies or work know the importance of good and healthy food more than others. Though we are fascinated by burgers and pizza, we also know very well that we cannot eat them regularly while we are away from our homes. Hence to provide these people with a home-like experience with fresh and warm food, two IIT graduates, Amit Raj and Anshul Gupta started Box8 in 2012.

    Box8 – Company Highlights

    Startup Name Box8
    Headquarter Mumbai, India
    Sector Food Delivery
    Founders Anshul Gupta, Amit Raj
    Founded 2012
    Parent Organization EatClub Brands

    Box8 – About and How it Works
    Box8 – USP and Innovation
    Box8 – Target Market Size
    Box8 – Founders and Team
    Box8 – How did it start?
    Box8 – Startup Launch
    Box8 – Competitors
    Box8 – Funding and Investors
    Box8 – Growth
    Box8 – Future Plans
    Box8- FAQ

    Box8 – About and How it Works

    Initially, Box8 was launched as Poncho in the year 2011. Poncho was nothing but a food delivery model with a quick-service restaurant format, which was serving Mexican food. Then in 2014, Poncho rebranded to its current name Box8 and also subsequently expanded its menu. And as of today, Box8 is a full-stack online food delivery platform serving fresh, healthy and warm meals across major cities in the country.

    If you’re wondering how Box8 actually works? This is how Box8 works:

    Box8 Menu
    Box8 Menu

    Customers who are using Box8 Meals click on its website or app, where they are asked to select a delivery location. Then according to them, they are presented with an extensive menu with a wide array of varieties including All In 1 Meal, Biryani, Wraps, Sandwiches, Salads and Pizzas. After selecting the dish that the user wants to opt for, they place their order with the guaranteed delivery within 28 minutes.

    Box8 – USP and Innovation

    Box8 is majorly solving two big problems:

    • On-demand preparation of high-quality and fresh food.
    • Delivering it smoking hot within 28 minutes.

    Its unique selling proposition lies in preparing and delivering Indian food from a menu that consists of over 100 dishes and that too in ‘All-in-1 Indian meals’ consisting of biryanis, wraps, sandwiches, and salads at not to mention, superiorly affordable prices.

    Box8 also fairly and out loud claims that product development is their core competence. This also is the factor that differentiates them from other vastly present neighbourhood restaurants. “Hence, all our parathas and bread are made in whole wheat, we use little oil and butter, nothing on the menu is fried, food is loaded with proteins in the form of Paneer and Chicken and we use a lot of fresh salads in our meals; basically all the things that you don’t see in a neighbourhood restaurant.” Said the co-founder, Anshul Gupta.

    Box8 – Target Market Size

    There is a large population in Indian metro cities which have migrated to the city for higher education or job purpose and they frequently eat outside and Box8 specifically intends to become a go-to brand for this set of audience. Hence, Box8’s focus lies in preparing meals where the food is light, supremely easy on the stomach and prepared with quality ingredients, therefore motivating the consumers to order food frequently from Box8.

    Box8 – Founders and Team

    Box8 Founders - Anshul Gupta and Amit Raj
    Box8 Founders – Anshul Gupta and Amit Raj

    The founders of Box8 are Amit Raj and Anshul Gupta who are both IIT alumni.

    • Amit Raj, Co-founder – An IIT graduate, Amit was a senior analyst at a bank before co-founding Box8.
    • Anshul Gupta, Co-founder – Again, an IIT graduate, Anshul worked at the same bank as Amit before they both went on to co-founding Box8.

    Box8 – How did it start?

    As we know, Box8 started as Poncho, delivering Mexican food across the country in 2012. And then in 2014, the co-founders- Amit Raj and Anshul Gupta, decided to change it over to Box8, and accomplish it as a meal delivery service that prepares and delivers wholesome boxes of Indian food at pocket-friendly prices.

    All of this started when the co-founders started wondering as to why the likes of food chains like McDonald’s & Dominos haven’t emerged from India. And they started trying to find a suitable answer to this query. And that’s when they thought of being the answer by launching a made in Indian chain for delectable Indian meals. That’s how Box8 was born.

    Box8 – Startup Launch

    After the launch of Box8, all its initiatives were towards establishing itself as an all in one food chain that offers a wholesome Indian meal. These Indian meals come with a main curry and a side curry, with a choice of rice or paratha, accompanied by a dose of salad and chutney plus a dessert to complement the meal. The Box8 meals come in a convenient disposable palette and the user can choose from an array of 11 different varieties.

    Box8 Meal
    Box8 Meal

    Since entering the Indian Market as Box8, its focus lies in preparing meals and serving its customers exactly what they love to eat. “We have a twofold intent, one is to offer our customers different experience through different categories and second is to be a one-stop solution for a full course meal or snacks,” Says Anshul

    Box8 – Competitors

    Box8 competes directly with all the restaurants and cafes around the neighbourhood. Plus it also competes with western food chains like McDonald’s, Subway, Dominos who are vastly present around the country.

    Box8 – Funding and Investors

    The funding amount of Box8 stands at $72 Million.

    • On Nov 30, 2021, EatClub Brands (Box8) raised $40 million in a Series D round led by Tiger Global Management.
    • In March 2019, Box8 raised its Series C funding round from ReDefine Capital for $6.2 million. Concerning this funding round, the Redefine Capital Fund (eWTP Ecosystem entity) acquired 1,603 compulsorily convertible preference shares at the premium of INR 2,71,611 in the company.
    • Box8 also raised $15 million from Ewtp Ecosystem Fund, IIFL Seed Ventures Fund, Mayfield Ventures, Indian Angel Network, and others in the same month.
    • In May 2017, the company had raised Rs 7 crore in venture debt from Trifecta Capital.
    • In October 2016, Box8 raised Rs 50 crore in funding from IIFL Seed Ventures Fund and Mayfield.
    • In May 2015, this full-stack food startup raised Rs 21 crore in a Series A funding round from Mayfield.
    • Box8 had initially received funding from Kaushal Aggarwal of Avendus Capital, Dheeraj Rajaram of MuSigma and Indian Angel Network.

    Box8 – Growth

    • Serves 1 million meals in a month on an average
    • On average, serves 12,000 meals every day
    • Actively present four cities – Mumbai, Pune, Bengaluru, and Gurugram
    • Has a network of 110 + outlets across these four cities

    Box8 – Future Plans

    Box8 is looking to scale its business geographically to five more cities in India with 100 more kitchens by 2021. Also, the team is planning to invest the new funds in talent and technology to take Box8 forward in all the horizons.

    Box8- FAQ

    Who is the founder of Box8?

    Anshul Gupta and Amit Raj are the founders of Box8.

    Is Box8 a cloud kitchen?

    Yes, Box8 is a cloud-kitchen startup based in Mumbai.

    What is the revenue of Box8?

    The revenue of Box8 is 100 crore as of 2020.

  • 24 Restaurant Marketing Ideas: How to Market Restaurant

    The Food industry is one of the heavily crowded and therefore a competitive industry. Some restaurants are making great profits while some are losing the game. One of the major reasons for the failure of any startup, especially a restaurant or food startup, is not knowing how to market their restaurant. People can buy food from anywhere, then why you? So we have listed some restaurant marketing ideas and trends that actually work. This article will tell you how to do restaurant marketing so that you become the first choice of the customers.

    A marketing strategy is a plan of action that is created by the manager to promote the product and sell it. Having the best marketing strategies for restaurants is equally important for a new restaurant or food startup.

    It’s a unique experience that people remember and visit your restaurant again and again. Over time you connect and create a bond which also helps you get word of mouth publicity. Now, let’s dive into some restaurant marketing strategies and ideas.

    1. List on Food Delivery Apps & Marketplaces
    2. Build Relationships with Customers
    3. Storytelling in Restaurant Marketing
    4. Make Profiles on All Social Media Channels
    5. Maintain Positive Reviews on Food Apps, Google and Facebook
    6. Conduct Contests and Interact With Your Audience
    7. Customize Food to Make it Your Signature
    8. Give Your Own Pamphlets in Delivery
    9. Local SEO is The Most Important
    10. Local Audience Targeting
    11. Token of Appreciation
    12. Collaborating with Other Business
    13. Try Introducing a Healthy Menu
    14. Go Green
    15. Membership and Referral Program
    16. Great Packaging
    17. Happy Hour
    18. Keep Connected with Old Customers
    19. Tip to Increase Average Food Order Value
    20. Partnership for Bulk and Regular Order
    21. Combo Offer
    22. Food Bloggers Meet
    23. Competitors Analysis
    24. Additional Tips For your Restaurant Startup

    Conclusion
    FAQs

    List on Food Delivery Apps & Marketplaces

    If you wonder how to market a new restaurant startup, the first thing you need to do is list your restaurant on all food delivery apps like Zomato or Swiggy. They take a commission per order so it’s a win-win for both. Try to list popular as well as non-popular (local) apps. After some time you can just focus on the top 3-4 from where most of the orders are coming. Well, there are the top 4 food markets in India that are quite popular: Zomato, Swiggy, UberEats, and FoodPanda.

    Here are the factors which affect your revenue from food delivery apps:

    Price Reduce Price Increase
    Offers Delivery charges
    Lesser price Packaging Charges
    Marketplace Commission Taxes

    You will need to plan and do all kinds of permutations to come up with a strategy to optimize for maximum profits from your restaurant startup.

    Build Relationships with Customers

    According to data, loyal customers constitute about 53-76% of a restaurant’s business. You should try to retain and build a relationship with customers who visit your restaurant regularly. For that, you can occasionally provide personalized discounts or coupons.

    As you are a new restaurant startup, you can deliver their food personally, take a selfie, and put it across all social media channels and also ask the customer to do so. This is one of the best restaurant marketing hacks.


    Understanding Customer Sentiments Is Important For Marketing
    A great marketing campaign is something every company aspires to have. It’s a
    cherry on the cake when a small activity done by the company increases its brand
    value, retains the customers for a longer period, and increases loyalty. Such a
    campaign brings the best RoI. Indians are always supposed to …


    Storytelling in Restaurant Marketing

    Try to write story-based articles about your restaurant or hire graphic designers to make comical posts for social media. It’s gonna be your best investment. You can share these stories on social media like Facebook, Instagram, Twitter and LinkedIn. Few content ideas on which you can work are:

    • How do we deliver food to our first customer?
    • Why our biryani is best?
    • Your conversation with the customers.
    • How do you help a customer by delivering food fastest?
    • Special delivery to destinations like railway stations, bus stops, etc. to show your reach.

    Make Profiles on All Social Media Channels

    Social Media presence serves as a way to communicate with your target audience.
    Social Media presence serves as a way to communicate with your target audience.

    Social media sites like Pinterest and Instagram (which draw visual attention instead of text) are a great way to showcase your awesome cuisines. Put mouth-watering images that make people drool at the food. Display your restaurant’s cuisines and their uniqueness with quality images.

    Click photos of the dishes and upload them with name, price, history from where they emerged. This will help to get shares and will grow your page organically. If possible try to make more videos than images for more engagement.

    Maintain Positive Reviews on Food Apps, Google and Facebook

    After you are done listing on the marketplaces, add your business to Google My Business, Facebook, and other local listing sites. Once you are listed, try to get positive reviews and ratings by asking customers to do so. These are the places where new users check before ordering.

    Every rating is important. Here are the things you can ask them to do:

    • Ask them to do Facebook check in when they enter your place.
    • For review ask them to click a picture, tag your restaurant and post.
    • Ask them to tag 3 friends whom they think should visit this place.

    If customers are not doing it for free you can try a giveaway, discount, or free drink on their next order. Once they review your food/restaurant, do appreciate their efforts with a thank you reply. You just need to do this for some time until you build a reputation among the foodies.

    Conduct Contests and Interact With Your Audience

    Contents are a great way to engage with current users as well as get new followers. Ask people to tag your restaurant on Facebook and Instagram and win free food.

    A restaurant in my locality takes some random alphabet and asks followers to tag their 10 friends whose name contains all those letters. They can win a free pizza from that restaurant. It does great engagement and brings new followers.

    You can also ask old customers to name the new food items that they want to add to your menu.

    Customize Food to Make it Your Signature

    You cannot convince people to like the whole menu. Try to become a customer’s first choice for a particular dish in the market. Make your own signature food by customizing food that no one offers. It creates loyalty in customers and it’s like asking yourself a question “why should people buy from me”? Try to make 2-3 dishes famous to build your brand value. Put this food under the star/signature on your menu. It’s a long-term view. Eg: McDonald’s’ burger, KFC’s Fried Chicken bucket, etc.

    Creative Marketing Ideas Restaurants

    Signature can’t only be on the basis of taste but also the way you present. Like if you serve Biryani in a printed Handi that will also be your signature. You can replace slow-moving items or low profit-making with innovative style.

    Give Your Own Pamphlets in Delivery

    Giving your own pamphlets while making a delivery from delivery apps will help your customer to know more about your restaurant. You can add some offers like a 10-15% discount if they directly order from your site or dine-in (You can save marketplace commission here). You can put pamphlets on your signature food if the order does not include any of those dishes & ask them to try once. Include phrases like “our best-selling item”, “more than 80k plates sold”, etc.


    Best food delivery marketing ideas | Promotion ideas
    Read to know the best marketing ideas for food delivery business, food delivery promotion ideas and delivery advertising ideas to grow your business.


    Local SEO is The Most Important

    Find your restaurant business keywords and check how your competitors are using the keywords. Plan and write relevant quality content around the keywords. Start with free strategy and long term strategy SEO – Keywords, URL structuring, content, good domain name, hosting space, social media optimization, get quality backlinks with off-page strategy, etc.

    Neil Patel, one of the most popular digital marketers, explaining some strategies of free local SEO.

    Focus more on Local SEO, it is the key to winning the restaurant business.

    Local Audience Targeting

    Create a Facebook and Instagram page and always mention the location of your restaurant through Google Maps so that people can reach you easily. Data from Google Analytics can help you a lot to find users who would be interested in your food.

    Do a grand opening/anniversary celebration and invite all local people. Later, you can conduct some local events like food festivals, food testing, cooking classes based on your demographics. You can promote it by posting in a relevant Facebook group. Additionally, you can do sponsored ads based on the Pincode of users. If the ad in local newspapers is too costly then try putting pamphlets in the newspapers.

    Token of Appreciation

    Give a small memento like a small gift piece or a fridge magnet or a beautiful jute bag with the name of your restaurant printed on it. This would generate a top of mind recall. Generally, people associate themselves with these gifts and become your advocate.
    You can also order customized name letter keychains in bulk; it will hardly cost you INR 7-10 per piece. You can put your brand logo on one side and the other side name letters of the customer. Ask people to post this giveaway on their social media to flaunt.

    Collaborating with Other Business

    You can tie up with other businesses like beauty salons and create offers. For an instance, if someone billed more than INR 1000 then they will get 10-20% discount coupons for that particular parlour. You can target kitty parties, where you can give this kind of discount to every woman there.

    Try Introducing a Healthy Menu

    Introducing healthy menu can attract health-conscious people to order from your restaurant.
    Introducing healthy menu can attract health-conscious people to order from your restaurant.

    Try a healthy menu with less oil, no refined flour, and by using healthy ingredients. You need to do research and finalize 10-15 new healthy dishes. Also, focus on having healthy balanced dishes. Brands like Eat.fit and Grow.fit are only focusing on them. Many people nowadays want to have plain food for regular dining.

    Go Green

    You can use eco-friendly cutlery to make your customers aware of how they can contribute to the environment each time they order from your restaurant. Yeah, it may make the price go a little high but an extra number of orders will balance it out. Today when many people are becoming aware of the need to adopt environment-friendly habits, such a step will surely help you gain customer preference.

    Membership and Referral Program

    You can have a membership program where each time people come with the membership cards they will get a discount of a certain percentage or a free dessert. Or if someone comes through the referral of any member, he/she will get a discount.

    Great Packaging

    Do creative packaging and also focus on the quality of the package. Small things like good quality reusable containers, tissue, and a small discount code for the next order goes a long way.

    Happy Hour

    Well, happy hours are not just for pubs and bars. You can also do happy hours specific to the target audience say just for kids, old or females on women’s day. This keeps your brand in talk among people.

    Keep Connected with Old Customers

    Use the emails that you collect from the marketplace/website to send a monthly newsletter/update about your restaurant. You can message the guests about the latest offers, new menus, and other information. You can wish the guests at the festival and on special occasions. It is a great way to engage with your old customers.

    Tip to Increase Average Food Order Value

    Tell people that this particular dish is best tasted with this + side dish. So they will order it along with the main dish and hence your total order value will increase.

    Partnership for Bulk and Regular Order

    Try to partner with social events and functions for bulk orders. You can also try offices and nearby guest houses where they do not offer food. Build a good relationship for recurring orders.

    Combo Offer

    Combo offers are great restaurant marketing ideas to entice customers.
    Combo offers are great restaurant marketing ideas to entice customers.

    You can combine low-selling items with something popular and offer them at a little discounted price.

    Food Bloggers Meet

    Every restaurant should have a good connection with food bloggers. It helps you to outreach to their audience, improves SEO, promotes exclusive events, and signature food. For more engagement, you can also take them to live and ask them to taste the food and give a live review. It works like a charm for restaurant startups. You must consider this as a part of restaurant marketing.

    Competitors Analysis

    Spying on your competitors can strengthen your position in the market.
    Spying on your competitors can strengthen your position in the market.

    Keep an eye on top competitors around. Do a weekly checkup and analyze what they are up to. Try to execute those ideas in a better way after some time. You can check out their website, social media and Google for the same.

    Additional Tips For your Restaurant Startup

    1. Always have the best chefs from the industry, Keep him/her happy.
    2. Always think how can you improve things, it’s your full-time job.
    3. Brand consistency.
    4. Never ignore loyal customers.
    5. Never compromise with the quality of the food.

    Conclusion

    Keep experimenting based on trends, location, and interest. Make a brand in any one item so that people remember you for that dish. Also, if you plan to hire any digital marketing agency to take care of your social media you should set pricing based on performance and engagement not just numbers of published posts. This might be obvious but as a restaurant startup, many entrepreneurs do not have much knowledge of marketing. Hence, they become vulnerable to being cheated by small marketing agencies.

    Hope you find these restaurant marketing ideas useful!

    FAQs

    What is a marketing strategy example?

    Each marketing strategy can communicate to a target market the benefits and features of a product. Apple, for example, has invested in creating advertisements for billboards, television, and magazines that showcase their products in such a way that their customers feel an affinity towards Apple’s products.

    What are the 4 marketing strategies?

    The 4 Ps of marketing is a famous concept that compiles the 4 basic pillars of any marketing strategy: product, price, place, and promotion.

    What makes a restaurant stand out?

    Make your restaurant stand out by not just giving your customers what they want, but by telling them what’s new, exciting, delicious, and otherwise unavailable. In order to be a trend-setter, you have to know your target customer very well and figure out what’s popular in their zeitgeist.

    How do restaurants do marketing?

    Some creative marketing strategies for small restaurants is to outshine your competitors on social media.

    • Show off your menu with a video ad. Videos allow you to go more in-depth than photos and can engage potential customers.
    • Make it easy for them to consume information – Use emerging technology.

    How do I market my restaurant 2021?

    • List on Food Delivery Apps & Marketplaces
    • Build Relationships with Customers
    • Make Profiles on All Social Media Channels
    • Maintain Positive Reviews on Food Apps, Google and Facebook
    • Conduct Contests and Interact With Your Audience
    • Customize Food to Make it Your Signature
    • Local SEO is The Most Important
    • Local Audience Targeting
    • Token of Appreciation
    • Collaborating with Other Business
    • Membership and Referral Program
    • Combo Offer
    • Food Bloggers Meet
    • Competitors Analysis

    How do you market a restaurant menu?

    Promote new items with attention-grabbing tactics.

    • Use social media platform to spread the word.
    • Conduct food bloggers meet and ask them to try out the new dish and post the pictures on their social media page.
    • Visibly promote the new menu in your stores.

  • BroEat! – India’s first WhatsApp based eCommerce Platform!

    The food delivery segment will not be the same, even after the lockdowns lift — largely because of the startups which have innovated to adapt to physical distancing and hygiene upgrades. One of the startups front lining this change is BroEat!.

    It is India’s first Whatsapp based home-delivery platform to discover menus & order food directly from your favorite local restaurants & support the community! The idea is to make sure restaurants, home chefs, and small businesses earn the margins they deserve and help save jobs.

    Read this article to know everything about BroEat!, what it does, how was it started, services, founders, business model, pricing, plans, and achievements.

    BroEat! – Company Highlights

    Startup Name BroEat!
    Headquarter Mumbai, India
    Sector Hospitality
    Founders Karan Tanna & Pawan Shahri
    Founded 2020
    Website broeat.com
    Contact Email ready@broeat.com

    BroEat! – Vision and Mission
    BroEat! – Target Market Size
    How was BroEat! Started?
    BroEat! – Product/Services
    BroEat! – Founders and Team
    BroEat! – Name, Tagline, and Logo
    BroEat! – Business Model and Revenue Model
    BroEat! – Startup Launch
    BroEat! – Recognition and Achievements
    BroEat! – FAQs


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    BroEat! – Vision and Mission

    The company’s vision is to build a platform that the Indian F&B industry can depend on with transparency, open business practices & sustainable methods.
    Its mission is to help this platform scale to a PAN India level where all the restaurants in India can benefit from this and grow their home-delivery business most sustainably.

    “Our core belief is that by providing sustainable tech solutions to the F&B industry will help them not only thrive and become profitable and more sustainable but also help them save jobs”, says BroEat co-founder Karan Tanna.

    BroEat! – Target Market Size

    As per a recent survey, the Indian online food delivery market size is USD 2.9 Billion. The entire business is largely shared between 2 major market players right now. BroEat! will be the only third platform with a countrywide presence and the first-ever WhatsApp based platform in India.

    In the next 5 years, the home delivery industry is going to gain major share and might become equal to the dining out industry as more and more people find great convenience in ordering in. This boom will encourage bigger brands in the home delivery segment and we might see more home-grown brands scaling up to 2000+ outlets which currently are only done by the likes of Domino’s & McDonalds.


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    How was BroEat! Started?

    Being in the restaurant business himself, BroEat co-founder Pawan Shahri, soon into the lockdown, figured out that the home-delivery business is going to be a major chunk of the revenues to be make. To ensure that the module is sustainable, they had to figure a way out to increase the margins there and avoid their dependability on aggregators who charge 25-28% commission per order.

    It was about time that the industry needed a platform that had reduced commissions, and was transparent with consumer data. Also, keeping the services unbundled is necessary for the restaurants to be able to take up more responsibility. Soon the co-founders got sketching on base structure and started seeking various stakeholders in the industry from different business categories. When Karan and Pawan realized that this was a unanimous pain point, they decided to jump into it and take it head on.

    “Our conversations with our colleagues from the industry and a deep understanding of the business had validated our idea. We also got in touch with many people to understand a consumer point of view”, says Pawan Shahri, co-founder of BroEat.

    During the pandemic, it is only in a human to understand the pain of local business and to do their bit to help and support them. The consumer sentiment helped them drive this further and that’s the motive to run the platform.


    BroEat! – Product/Services

    BroEat! is the first-ever WhatsApp based platform in the online home delivery space. Since WhatsApp is easier to use, it is a more approachable platform, and the consumer need not download any apps. BroEat! helps restaurants earn the margins they deserve as the startup charges a bare minimum platform fee starting INR 5/- per order. This brings down the overall expense a brand might have to as low as 5-6% per order.

    Karan and Pawan are trying to craft business for a new type of supply chain to make sure the consumers get the experience and service they need. Simultaneously not hitting the pockets of the merchant partners and restaurants. When anyone orders from BroEat!, they help restaurants make deserving margins, which helps them save jobs & sustain the business. That supply chain going forward supports a lot of local workers and vendors in the restaurant network.


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    BroEat! – Founders and Team

    Karan Tanna and Pawan Shahri are the Founders of BroEat!.

    Pawan and Karan - Founders of Bro Eat!
    Pawan(right) and Karan(left) – Founders of Bro Eat!

    Karan Tanna – Karan founded the nationwide Ghost Kitchens chain, a frontrunner in the dark kitchens segment, and his Yellow Tie Hospitality manages a host of F&B franchises, working with over 200 restaurants Karan featured on Forbes 30 Under 30, Entrepreneur 35 Under 35 & also was a part of the GQ’s most influential young Indian’s list.

    Pawan Shahri – Pawan’s portfolio includes some of Mumbai’s more intimate, popular casual dining restaurants like Butterfly High, London Taxi, The Bigg Small Cafe + Bar & Oi Lat-Am Kitchen & Bar. Currently, 26, his journey started at the age of 16 running one of the most successful experiential marketing firms in the F&B business,

    Both the co-founders were friends and industry colleagues who often shared their expertise in their various fields. The current company size varies between 8-10, but they have an expansion plan of 100+ employees. Karan looks more into operations & the tech front and Pawan look into marketing, brand positioning & building a strong consumer connect for the platform.

    BroEat! – Name, Tagline, and Logo

    BroEat! Logo
    BroEat! Logo

    The name BroEat! Was born out of a conversation between Karan & Pawan that stuck along. Rather than a story, it was a night of brainstorming and pushing one to the other to eat. It clicked and stuck on.

    BroEat! – Business Model and Revenue Model

    The BroEat business model is tier pricing model. The charges for order generation platform fee are:

    • INR 5/- upto an order value of INR 300/-
    • INR 10/- upto an order value of INR 1000/-
    • INR 20/- upto an order value of 2000/-
    • INR 30/- for an order value above INR 3000/-

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    BroEat! – Startup Launch

    As social media has a stronghold in today’s world, the company is in a continuous process of building a strong social media presence. Also with the founders having 10+ years of experience in the hospitality sector, word-of-mouth publicity holds a major hand in getting the restaurants on-board. The platform goes live in a week and the founders are quite certain that their marketing activities will get them the desired results.

    BroEat! – Recognition and Achievements

    BroEat! has been featured with Forbes, The Hindu, The Economic Times, and many more as India’s first Whatsapp based e-commerce platform to discover menus & order food directly from your favorite local restaurants & support the community!

    BroEat! – FAQs

    What is BroEat?

    India’s first Whatsapp based home-delivery platform to discover menus & order food directly from your favorite local restaurants & support the community!

    How do you order from BroEat?

    The process is simple. You need to add the BroEat business account number as a contact, you reach out with a simple ‘hello’ via WhatsApp and you are sent a link to their platform. You can then proceed as with a normal food order and make your payment. Then you are redirected to WhatsApp where you receive confirmation messages, receipt, and delivery updates.

    When was BroEat founded?

    BroEat was founded in 2020 amidst the lockdown.

    Who are the Founders of BroEat?

    Karan Tanna and Pawan Shahri are the Co-Founders of BroEat.