Probably the only growing food company with over 44,000 restaurants spread out in over 111 countries is Subway and it is also one of the fastest-growing franchises in the world. Subway, a food chain specializing in submarine sandwiches. It became the largest fast-food chain in the US in 2002.
About Subway
The founder of Subway, Fred DeLuca was out to fulfill his dream of becoming a medical doctor. He was in the need of money and searched if someone could help pay for his education, a family friend suggested he should open up a submarine sandwich shop. Dr. Peter Buck, Ph.D. in Physics, lent him a loan of $1,000 to become DeLuca’s business partner. They opened up a restaurant called Pete’s Super Submarines as submarine sandwiches were the only specialty. They even planned and set a goal of opening 32 stores in just 10 years.
The story of Subway started in 1965 when Fred DeLuca borrowed $1,000 from Peter Buck and opened his first restaurant in Bridgeport, Connecticut. In a passage of one year, they formed another company to oversee the expansion of their restaurant named Doctor’s Associates, a name derived from DeLuca’s desire to make enough from the restaurant to fund his medical tuition. Over the course of time, the two changed the name of their restaurant chain to Subway in 1968. The Headquarters are in Milford, Connecticut.
Fred DeLuca, the funder of Subway
After Subway’s establishment, it didn’t take much time for it to grow and anticipate incredible success. The first Subway was opened in California in 1978, and by the year 1984, it went international by opening up a franchise in Bahrain.
Fred served as the company’s CEO till 2015. He suffered from an illness for two years, DeLuca finally turned his position over to a person called Suzanne Greco before passing away a few months later. Despite the death of the founder of Subway, it continued to see unprecedented success.
There are 26,744 Subway locations in the US and it actually surpasses the number of McDonald’s locations in the country, making Subway having the leading number of restaurants in the United States. Since then from 2007, Subway has continued to rank high in Entrepreneur’s Top 500 Franchises list.
The popularity of the Subway logo is majorly high because of the logo’s staying power and consistency. Unlike many companies who are unfaithful to the logos they started out with and changed it completely, Subway’s logo has remained mostly the same from the very start.
Subway had created a monogram out of those arrows present in the logo and continues to use that in much of the marketing material. The Subway logo represents the entry and exit of Subway. Customers can see the monogram everywhere from Subway’s commercials to the paper in which they wrap their sandwiches.
Altogether, it has managed to establish a widely recognizable logo that conveys all of the messages to its customers. Subway has managed to get it right, which says they have put a lot of thought and effort into the logo so they are able to keep it throughout the lifetime of the company.
Amazing facts about Subway
After opening the food chain, Pete sold just over 310 submarine sandwiches and charged no more than 70 cents for them.
Rather than going with a less time-consuming process of machine-picking the black olives that other brands use, Subway hand-picks every single black olive to use in their sandwich,
The yummy 6-inch, lunchtime classic was initially called the Snak when it was added to the massive menu in 1977.
There is a combined total of 4,500 Subway stores across the globe. It had stores in over 110 countries in 2017, with the most stores being in the U.K. and Brazil.
Every Subway store uses on an average 16 acres of the leafy green lettuce that we love in our sandwiches every year.
An American decided to rob a Subway store and then thought to best use the stolen money was to buy a Potbelly sandwich at the same place. Later, he was arrested.
According to a former employee, when it comes to the customer’s choice of filling, the meatballs or roast beef are the worst items you could pick due to the amount of time they have been laying around.
During the construction of the first World Trade Center, a Subway store decided to open up a store elevated high above the New York Skyline to feed hungry construction workers.
Number of Subway Stores around the globe
Growth of Subway
Over the years, Subway had struggled to maintain its position in the sandwich arena and retain its establishment in the food market.
In 1974, Subway had started its business through a franchise business model. Exact eight years later, the company with a lot of developments and experience had grown from 16 stores up to 200 stores. Later by 1990 Subway was at around 5,144 locations, with a goal to reach 8,000 stores by 1995. Growing faith of customers in Subway strengthened the company to reach 10,000 stores by 1995.
Subway competed with McDonald’s and surpassed it in the year 2002, becoming the highest number of outlets. In the year 2013, there was an annual revenue of $9 billion from the outlets around the countries. Apparently, the Subway brand has more than 44800 outlets now in more than 114 countries.
Subway in India
After the initial introduction and evolution of this food chain, the focus shifts on India operations. Indian market is a large, younger population that has a high liking towards anything that is ‘made in foreign’ which symbolizes being modern.
Subway is strengthening its delivery network in India by partnering with prominent food aggregators. They are also looking forward to facilitating the customer and introducing mobile ordering for the Indian market.
The popular American restaurant chain, Subway, which has successfully let itself spread across the globe, is also making its place in India. Global sandwich restaurant, food chain Subway has launched its 600th franchise restaurant in India at Bharuch, Gujarat.
The Subway franchise is easy and cheap to set up in a country like India and there is a huge number of Subway stores too. Currently, the American food chain has about 660 restaurants in India, which is the eighth largest market for it in terms of the number of restaurants globally.
Subway’s Indian subsidiary is to be acquired by Reliance Retail, as of August 4, 2021. The company reportedly holds the third-largest share with 6% of the Indian QSR market that is valued presently at Rs 18,800 crore, with Domino’s and McDonald’s, being the current market leaders with 21% and 11% shares respectively.
Mukesh Ambani-led Reliance Industries Limited is looking like it is on an acquisition spree. The company now seems to target the QSR market after tapping in on several sectors including grocery, e-pharmacy, edtech, music, furnishings, and more.
The acquisition deal of Subway India is alleged to be within $200-250 million.
The Bottom Line
Subway is a delicious combination of fresh and healthy menu items, which includes sandwiches and other bakery products, with the speed and convenience of fast food. The restaurant chain Subway has exploded into an international success, and its Indian subsidiary had also been quite revered across the nation. However, the current acquisition deal with Reliance Retail might be putting a stop to the search of Subway Inc for collaboration with a single partner for expanding the business operations but the deal might also usher a bright future ahead.
FAQ
How many subways are there in India?
As of now, there were 660 Subway restaurants in India.
As water is important in life, the meat will be comprising a significant percentage of the food market for years. Butcher’s shop providing fine cuts of meat and expert service. Butcher’s shops are still popular among loyal customers that value the traditional experience. Passion and knowledge are key to become a successful butcher.
Opening a butcher shop with the right planning and attention to detail can place a great image on your community. If you are want how to openbutcher shop and looking for how to start then here we will discuss how to start from the beginning.
Before learning how to open a Butcher Shop, lets know the qualities of a good Butcher.
Some of the qualities of a good butcher:
Passionate about providing good quality meat
Interested in the animal’s journey from field to table
Keen to provide a personable and expert service
Interested in food supply issues
how to start a meat shop business | Butcher shop
Step by step Guide how to open Butcher Shop
Step 1. Decide what to Sell
Carcase meat, including beef, veal, lamb and pork
Poultry meat, including chicken, turkey and duck
Processed meat products such as bacon, ham, sausages, black pudding and haggis
Step 2. Brand Identity and Location
Branding is a way of identifying your business. It is how your customers recognize and experience your business. A strong brand is just more than a logo. Your brand should reflect what your business stands for and what sets it apart from your competitors. Creating a strong brand involves in-depth market research to work out why customers should be attracted to your business. Branding should be considered in the early stages of starting a business.
Before you start looking for a business location, you should have a clear picture of what you have and what you want to have in the future. First, you should think about who your customers are and how close they are to your location. Secondly, you should consider your community. For many businesses, food traffic is very much important. Consider the accessibility of the location for every person who will be coming there.
Before you think about how to open a butcher shop, you will have to develop an effective meat shop business plan which will serve as a guide throughout your journey.
Meat and meat will be a one-stop-shop to fulfill all the meat-related needs of the customer.
Your customers will be within the residential community, that’s why you will provide fresh and highest quality meat including beef, chicken, and mutton.
Your target is to become the most trustworthy meat supplier in the city within six months of your launch.
As for a general trend, the market demand for butcher businesses is on the rise, mainly because of the rapidly growing fast food industry.
Before starting a butcher shop business, you need to identify your target audience so that you can find ways to attract them towards you and convert them into your customers.
Your target to recover the initial investment within one year of launch by increasing sales.
Step 4. Registering Your Shop
A Meat Shop is regulated by the Municipal Corporation Act of that state and the Prevention of Food Adulteration Act 1954.
Trade license is required and is governed by the Municipal Corporation of the concerned state where the business intends to be set up. As per the rules and regulations prevalent in each state, every meat shop needs a trade license.
As per the act, every meat shop license expires at the end of the year, you must renew the license.
Butcher Shop expected Growth 2020-2022
Step 5. Purchasing Equipment
To become a commercial butcher, you need more than just a desire to provide fresh and excellent customer service. You can be the most passionate butcher but if you don’t have the right tools, you are always going to struggle to maintain quality and efficiency. When you start making plans to open your first butchery, getting the right equipment should be your top priority.
Some important equipment are listed below:
Knives
Cutting boards
Quality butcher knives and a knife sharpener
Meat slicer
Grinders and other processing machines
Scale
Refrigerators and freezers
Tables, counters and carts
Protective gloves, clothing and guards
Everyday supplies such as trays, soap and plastic wrap
While a high school diploma is a minimum requirement to become a butcher. Individuals may want to consider pursuing a certificate related to meat processing and meat science. A person has interested in this have an opportunity to take courses in the following domain:
While pursuing the certificate, an internshipcan provide you with an opportunity to work and learn under a professional butcher.
Before working as a butcher, employers want applicants to have experience. One way to gain experience is to obtain a job as a meat cutter. Due to the physical nature of the job, butchers must be in good physical condition. Dexterity, strength, stamina, and hand-eye coordination are all of great importance.
Some butchers open their shops. They completing an associate’s degree can provide them with additional knowledge and skills in this field.
Step 7. Target Your Market
Understanding marketing is important if you are run to a successful butcher shop. From implementing promotions to researching the need of customers, there are many sides to marketing. You have to apply best marketing strategies to come forward.
Promotions are short-term business advertising tools that can draw attention to product ranges, attract new customers, maximize sales to existing customers. The promotion also includes a percentage of discounts.
If someone wants cheap meat they will go to the supermarket. You must be targeting those seeking the best cuts of meat, awesome flavor, and most important from where they produce from local; farms.
Implement SEO to ensure you finish high up on Google result pages, and consider setting up a blog and using social media.
Local Butchers shops can have many advantages over large grocery stores. Many times with a small local butcher chain, higher-quality meat is sold because they have the advantage of personally choosing their suppliers sourcing meat locally from local farms, and knowing suppliers and farmers personally. Many butcher’s use social media and use it as a means to communicate and promote their products, news, and special events and also to interact, inform and engage with their customer’s community.
A local Butcher looking to utilize social media will be best served by channeling into using social media as a platform to promote their activities, interact with past and potential customers, and share valuable facts, information, and insights that will engage, inspire and interest their fans and followers.
Facebook
Facebook can be leveraged for butchers is within the use of its extensive potential for user engagement.
Twitter can be leveraged for a Butchers as it is a real-time public information network. Twitter gives your business greater exposure in web search results and makes it easy to build a community of potential customers.
Purpose
Increase Engagement
Establish Network
Increase Brand Awareness
Strengthen Customer Service
Key Metrics to Track
Follower Quality and Growth
Brand Mentions
Retweets, Replies, and Lists
Reach
Conversion Rate
Blog
Where Blogging can be utilized for a Butchers is its use in improving search engine rankings and boosting industry perception placing you as an authority in your sector.
Purpose
Increase Engagement
Increase SEO
Establish Authority
Generate Brand Awareness
Key Metrics
Reach
Engagement
Authority Share – Cites and References
Audience Growth
Conversion Rate
Subscribers
SEO Improvements
FAQs
Is owning a butcher shop profitable?
It is quite profitable business as all butcher shops make the good annual profit.
How long is butcher training?
A retail butcher can take one to two years to learn the skills needed for meat shop business. Meat butchers need to learn to manage evolving meat preferences, quality, and food trends.
Do you need a license to open a butcher shop?
Yes, Butcher shop need to get registered and Trade license is required. According to the Meat Industry Act 1993, you will not be able to start operating your butcher shop without a license.
The Restaurants around the country have been complaining about the monopoly that is created by the Food aggregators Swiggy and Zomato. Zomato has been getting ready for their IPO launch and this could create a potential threat to their listing or even can affect their stock prices after the listing. However, in this article let’s look at why the food aggregators are accused of anti-competitive prices.
The National Restaurant Association of India (NRAI) has approached the regulator for competition in India with regards to Swiggy and Zomato. The Restaurant Association has accused the food delivery startups of anti competitive prices in the industry.
The restaurant association had approached the CCI (Competition Commission of India) as the restaurants in the country were affected due to the competitive prices charged by the food delivery startups in the country.
The restaurants were forced to rely on these startups in order to run their businesses as lockdowns were implemented in different places in the country. They have also filed a case against the startups on 1 July 2021 and added that they have an adverse effect on the competition in the restaurant industry.
The main reason Why Restaurants are complaining against Food delivery platforms
The association has conveyed that the restaurants have been complaining against the food delivery startups in regards to the massive discounts that the startups provide to customers which in turn are affecting the business of the restaurants. There has been a conflict between the restaurants and the food aggregators regarding this.
The association has stated that the food delivery startup companies are trying to create a monopoly in the industry and have been charging commissions from the restaurants. The restaurants have also stated that the food aggregators are not providing them with the data of the customers.
Anurag Katriar who is the president of NRAI has stated that they have been in constant communication with the food aggregators for the past 15-18 months in order to find a solution to the problems faced in the industry. However, they were not able to come to a solution regarding the problems despite all their efforts with the food aggregators.
The restaurants have been reporting certain problems that they are facing with the startups since 2018 and some of the major accusations made by the restaurants association in India are providing discounts.
The association has stated that the food delivery startups have been forcing the restaurants in order to provide discounts in order to let them stay listed on their mobile applications, the startups have been hiding the customer details from the restaurants and are collecting the preferences and the data of the customers and storing it for their personal use.
The food aggregators have forced the restaurants to use their delivery services in order to complete the order and they are forced to pay huge commissions in order to maintain their listing on the mobile applications.
Response from the Food Aggregators
The Food aggregators Zomato and Swiggy have not officially provided any comments regarding the concern that is taken by the restaurant association towards the competition regulator. However, the association has stated that they had been constantly communicating with the startups for the past 15 – 18 months in order to find a solution.
The association has also conveyed that the efforts taken by them have failed and the startups have not cooperated in resolving the issue and that is one of the major reasons for them to approach the CCI.
In the earlier studies conducted by the CCI, the food aggregators have conveyed that in regards to masking the data of the customers is done as they are maintaining the privacy of the customers and would not want the data to be leaked outside. The aggregators had also stated that the details are used to provide better and quality services to the customers.
The possible outcomes
The next step can be that the CCI may take the case up and investigate further into the concern that is mentioned by the National Restaurant Association of India or maybe even not take it into consideration as a research was conducted into it previously.
The NRAI has stated that they are working towards developing a mobile application in order to resolve the issue that is faced by the restaurants. They are working towards developing their own food aggregator app which would avoid all the problems faced by the restaurants.
The association has conveyed that the mobile app is under development and would be ready to launch in the next two months and added that the back-end team is working towards the development of the mobile application.
However, whatever steps that are taken by the CCI or the NRAI the end customers and the consumers would be affected. The customers will have to pay a higher price and would not be able to enjoy the discounts that are offered by the current food aggregators and they will have to face poor delivery services as well or even pay huge amounts for the delivery of their food.
FAQ
What is a food delivery aggregator?
The food delivery aggregators offer access to multiple restaurants through a single online portal and they collect a fixed commission of the order, which is paid by the restaurant.
How much commission does Zomato charge from restaurants?
Swiggy and Zomato obtain 22-25 percent on order value from their restaurant partners.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Fastor.
In today’s life, nothing can make you as content as a sumptuous meal can. And this food fever has hit the entrepreneurial world as well. Food has become the secret ingredient for success in life for many Indian food startups. Digitalizing the food startups is a transformation in the food and retail industry.
That’s a no hidden fact that now every ‘cuisine connoisseur’ is taking hygiene as a serious concern before ordering their food or dining out in restaurants. Fastor is a food-tech startup offering its customers a new contactless dining experience amid this global pandemic.
FASTOR is a Delhi-based food-tech startup that has now become a new normal to all food-lovers, by offering them contactless dining and keeping up with the hygiene factor. Fastor is the 1st AI- Enabled Self-Checkout Technology platform used for takeaway and dine-in at all food & retail places. Fastor has now become a new engaging experience that is going to change the user experience, and it is as simple as you can think.
They have digitalized the offline stores by enabling QR-based ordering, and payment can be done online with available payment methods. Fastor is also trying to build a network of such food places & retails to provide a holistic end-to-end business experience. The Tech and the overall working of the company are handled by Karan Sood, while Anmol looks over the marketing. The current size of the organization is 10 people. The work culture is very youthful and diverse. They always look for new emerging young talent that has the ability to think out of the box and to contribute with their ideas and expertise in the company.
Fastor- Founders
Fastor was founded by a trio – Karan Sood (CEO), Rajeev Sood and Anmol Wadhwani (CMO).
Fastor Founders | Karan Sood and Anmol Wadhwani
Karan Sood (CEO) is an IT engineer from BPIT, GGSIPU, and entrepreneur from IIT Delhi. He holds an exceptional command over coding skills like React Native and Java for web and mobile. He is a visionary who launched a startup straight out of college after engineering with a zeal to move forward. He has been looking after the products at Fastor while he was swamped with work very early in life by submerging himself into his father’s business. He had created various innovations in his school like Solar AC which was highly acclaimed at both intra-school and inter-school levels.
Anmol Wadwani is a BBA graduate and a Digital marketer. She is the Co-Founder and CMO at Fastor. She is also an exceptional digital influencer in Beauty, Lifestyle, and Fashion. She has established a dedicated reach of over 5 Lakh audiences monthly over various platforms. She has previously worked with CashKaro as Deals and promotion analyst before joining the Fastor startup. She is a budding YouTuber and is focused to help Fastor grow as a business with all her expertise in digital media.
Since they came from extremely different backgrounds, but their love for food brought them all together with Fastor. On the advisory board, they have Mr. Rajeev Sood, with experience of over 25+ years in the corporate industry and Mr. Sanjay Sharma, an ex-Microsoft Country Sales Head with experience of 20+ years of working in renowned companies, heading the sales and marketing.
Fastor- How It All Started?
The Fastor company is a food-tech startupwith a new engaging experience that is going to change the user experience, but it is as simple as you can think. Fastor is now offering its customers a way of contactless dining with health concerns at its top priority. While founders were from extremely different backgrounds, their love of food was like an epicure. And so they wanted to build a food startup, which stupendously grew within a month. Guess what, it was a college full of food enthusiasts that led this business to gain its customers every hour.
At Fastor, the team is trying its best to leverage artificial intelligence in retail buying by enabling a very personalized experience for the buyers, along with providing business insights to their merchant partners. The main idea behind Fastor is to create an ecosystem.
Fastor is not just offering its technology for the merchants and their customers but is also trying to build a growth platform that leverages the technology and is capable of driving new businesses for the merchants as well.
Fastor- Name, Logo & Tagline
Sometimes there are interesting stories around coming up with names and we can’t afford to miss it.
Fastor Logo
The name is short for Fast + ORdering= FASTOR. While giving a name to the product, the idea was to make it very clear that customers can order their food faster than ever. The bolt inside the Fastor logo depicts every user who uses Fastor to get the orderings or work done as fast as possible.
Their tagline is
What’s Future of Modern Dining: Fastor
They go with an afire Acronym- F.A.S.T.O.R. Let’s see that:
Fastor Acronym
Fastor- Vision & Mission
Fastor is the 1st AI-Enabled Self-Checkout technology platform used for takeaway and dine-in at all food & retail places. The vision of this product is to revolutionize the way food places and retail stores are operated. They wanted to solve the real-life problem of waiting in queues and inconsistent order processing at such locations. Fastor has been on a mission to digitalize the offline stores by enabling QR based ordering.
The core belief of the team behind Fastor is to implement an efficient mechanism in retail by adding a new way to order and enhancing the customer experience to the next level. At the same time, Fastor is also trying to build a network of such food places & retails to provide a holistic end-to-end business experience.
Long Term vision of Fastor is to revolutionize 21st century retail buying. They want digitalization to take over the hospitality and retail industry. Their short-term goal is to restart the current challenging markets by introducing contactless ordering in the hospitality & retail industry.
Fastor- Products/Services
Whenever anyone goes out to eat the next time, they don’t have to touch the menu or wait for a waiter. They simply have to sit at the table, and there are QR codes assigned to each table. Next would be to open a google lens or an iPhone scanner and scan the QR code. After scanning, they’ll get the whole dynamic menu of the food place on their phone. They don’t have to download any application for it, they simply can access the catalog and order through a web app. The customer can select the food items and take as much time to think about it that they want to order in the cart, and can directly pay using any digital payment method.
They have Fastor Business which is another application where they can handle and process all their orders and take care of the workings of their food place.
Fastor is now targeting the hospitality & retail industry. Since, India is one of the fastest-growing retail markets in the world, with 1.2 billion people. The retail industry has reached US$ 950 billion already.
In the next 5-10 years, India is expected to become the world’s fastest-growing e-commerce market, driven by robust investment in the industry and a rapid increase in the number of internet users. Various agencies have high expectations about the growth of India’s e-commerce market.
Fastor- Business & Revenue Model
The Fastor Business model took off with its beta runs in October of 2019. Having tested their systems at high footfall locations, and they were ready for a full-scale launch by January 2020. Even with their first attempt at creating the market for this product, the response on the ground the company received was phenomenal.
Fastor had done close to 5000+ orders by February 2020. They took the global pandemic lockdown as an opportunity for the team to scale the product. In fact, a global launch within this period is in the pipelines as well. The company is now starting its operations in the major world economies and Fastor is fully compliant to execute orders in international markets.
Being a lean team, Fastor is looking to onboard over 2000+ new merchants in the next three months with a current rate of 20+ new onboardings per day.
They launched the company in the most youthful market, that is colleges. Their pilot run was started in college cafeterias; where the students were extremely tech savvy and could relate to the product very easily. The best growth channel for any medium is word of mouth and this helped them to acquire their first 100 users.
Fastor- Challenges
The challenges to bring Fastor to life were immense. When they initially started to work on the idea, there were no benchmarks that the trio as young entrepreneurs could set for themselves in 2018. The product that they were setting out to create was original and unique. Thus, as innovative founders, they had to ideate as much as possible. The drive behind Fastor was palpable – all were young, energetic, and passionate.
Fastor- Future Plans
Fastor started with its beta runs in October of 2019. They tested their systems at high footfall locations and were ready for a full-scale launch by January 2020. Fastor had done close to 5000+ orders by February 2020. they are now initiating their operations in the major world economies with major global gateways and are fully compliant to execute orders in international markets. Fastor is always looking for young talent that has the ability to think out of the box and to contribute with their expertise in the company.
Now, they are looking forward to onboard over 2000+ new merchants in the next three months with a current rate of 20+ new onboardings per day. Due to the ongoing pandemic, the business is on halt. Once the pandemic stables, the market will come back to normal.
There are new emerging startups coming up in the market. Startups that are more customer focused and solve some underlying problems are the ones that are going to survive and thrive this competitive market. Feel free to write to us, give some feedback and comments on this emerging food-tech startup Fastor.
FASTOR is a Delhi-based food-tech startup and is the 1st AI- Enabled Self-Checkout Technology platform used for takeaway and dine-in at all food & retail places.
How does Fastor work?
There will be QR codes assigned on each table at restaurants and people will be able to scan them to get access to the restaurant menu and order off of it as well as pay digitally.
Who is the Founder of Fastor?
The three Fastor Founders are Karan Sood (CEO), Rajeev Sood and Anmol Wadhwani (CMO).
The Food and Drug Administration of the United States has announced a plan to ban menthol cigarettes and cigars with flavors by next year. Let’s look at why the FDA is planning to ban menthol cigarettes in the country.
On 29 April 2021, the United States Food and Drug Administration had announced its plans to ban the menthol cigarettes and the cigars with flavour additives within the next year.
Xavier Becerra who is the secretary of the Department of Health and Human Services (HHS) had said in a statement that the science-based decision is the reflection of the administration of Biden in order to commit towards the improvement of the health of all Americans.
He also added saying that this step will help to tackle the differences in health in the most marginalized communities.
Reason for the Ban
In the United States, Menthol is the only flavour that is allowed to be used in cigarettes which are marketed in the country according to the 2009 Tobacco Control Act (TCA). The main reason for the ban of Menthol Cigarettes is a step taken by the agency to try to take action to reduce the addiction to tobacco and to reduce the deaths related to smoking.
In order to achieve the above goal, the Food and Drug Administration believes that the ban on menthol cigarettes would help. There are strong pieces of evidence that the ban on menthol cigarettes will help people quit smoking.
The FDA said in a statement that certain studies show that menthol increases the need for tobacco and it also leads to regular smoking, which is particularly seen in the youth and the young adults. The agency had further added saying that the menthol cigarettes will cover the unpleasant flavours and the harshness of tobacco products which leads to an increase in their consumption.
In certain studies, it is found that there are more blacks for the use of menthol cigarettes. According to The New York Times, since the year 1950, the menthol cigarettes have been marketed to the smokers of the black community in the United States.
According to a report that is noted by the FDA, In the United States, there are around 18.6 million users of menthol cigarettes and out of which 85 % of the consumption is done by black smokers and the rest are white smokers.
As per a study which was published in the BMJ Journals, around 21. 5 % of the people in the Canadian provinces had quit smoking due to the ban of menthol cigarettes in seven provinces and around 59.1 % of the smokers switched to non-menthol cigarettes.
The study had noted that the smokers of menthol cigarettes were more likely to quit smoking when compared to the non-menthol smokers to make an attempt to quit.
Even though there are likely chances for a menthol cigarette smoker to switch to non-menthol cigarettes, the ban of menthol cigarettes is associated with quit attempts at a higher rate and also quit success with menthol smokers compared to non-menthol smokers.
The study noted that the ban on menthol cigarettes has helped the menthol smokers to prevent the relapse towards smoking by the ones who had quit before the ban.
There are certain downsides as well due to the ban on menthol cigarettes. As per certain critics, the banning of menthol cigarettes may not achieve the expected results among smokers and may lead to a black market for the menthol cigarettes.
Legal and Advocacy Organization (ACLU) had written a letter to Becerra after the announcement of the FDA’s decision. In the letter, ACLU has conveyed that the ban on menthol cigarettes would lead to serious implications on racial justice.
FAQ
Is menthol FDA approved?
FDA and the U.S. Food and Drug Administration is planning To Ban Menthol Cigarettes in the United States.
Are newports menthol?
Newports is an American brand of menthol cigarettes, currently owned and manufactured by the R. J. Reynolds Tobacco Company.
What does FDA stand for?
FDA stands for Food and Drug Administration.
Conclusion
The decision of the FDA towards the ban of menthol cigarettes is a significant step taken by the commission on the health of the citizens in the country. The letter had said that the ban would trigger criminal penalties which would impact the people on the basis of colour disproportionately.
Current lifestyle of young generation is leading to many diseases. Today’s era though junk is spread everywhere but people are looking for healthy bites with good taste.
Healthy Master is a Bangalore startup co-founded by Shivali Agrawal and Dipti Singhal with a vision to “Replace Junk with Healthy”. It provides a platform where all healthy food items are available so people should not give second thought before purchasing. Read this article to know everything about Healthy Master.
Healthy Master is founded by two Moms, Shivali and Dipti, with the sole purpose to provide quality bites with delicious taste. Moms are the ultimate champions when it comes to healthy eating habits. With nourishment being an inherent nature of a mother, two moms are now moving beyond their roles to launch Healthy Masters – A one stop counter for all healthy needs.
Their vision is to spread awareness on healthy eating habits while making quality products available at your doorstep. Today, the fast-paced life is increasingly making junk food the most appealing food trend for all age groups. Although junk snacks are tasty and easily accessible, they are proven to be the main culprits for bad health. Therefore, Healthy Master is determined to replace the junk snacks with healthy and tasty dry fruits, millet-based substitutes and many more varieties.
Healthy Master – How It All Started?
Being mothers, Shivali & Dipti used to talk about magical world where only healthy stuff is available so they can close their eyes and pick anything for their family. But in real life its not like this. Junk is easily accessible to all the places while we need to struggle for healthy bites. With that thought they planned to build one stop shop for all healthy needs.
Healthy Master – Product/Services
Healthy Master’s current product ranges are non-fried millet based snacks, cookies, dry fruits, and berries. They have around 150 healthy food items. The products use no preservatives, no maida and are high in fiber & low in calorie.
They take at least 30-45 days to bring any items to their platform. They decide their do’s and don’ts for all the products, like if its cookies – No Maida, No Baking powder & No Artificial color. Like wise Millet snacks – Non fried and with No Preservatives.
They don’t just sell quality products but also provide best services to their customers like timely delivery, customer care support, diet help for people with diabetic, gluten free, keto diet etc.
Shivali was a housewife and always passionate about cooking healthy food. She started a business of selling dry fruits in May 2018.
“As Shivali and myself we were close friends, we discussed to create a complete Healthy platform as being mothers we were struggling to provide quality bites to our family.”, says Dipti.
By profession Shivali is an interior designer and Dipti is a Chartered Accountant and worked with corporate for more than 13 years.
Healthy Master Team
Healthy Master – Name, Tagline, and Logo
The team of Healthy Master took almost 21 days to finalize the name. Many rounds of discussion happened to finalise the name. Finally, co founder Tarun has suggested ”Healthy Master” and Shivali & Dipti loved it.
As name says, Thisplatform is Masters of Everyone’s Good Health.
Healthy Master Logo
Healthy Master – Startup Launch
Healthy Master was started with few of the co-founders’ friends, and got an amazing response that helped them to build their confidence level and then they started putting exhibitions in various apartments, tech parks etc.
The most challenging part was to finalize business partners, as initially volume was very low and they have fixed do’s and don’ts for their product ingredients. Their business partners were not ready to work for small volume and with stringent ingredients norms. They faced many obstacles but with patience and continuous efforts they have overcome that phase.
Healthy Master – Future Plans
Company is doing good and the team is continuously studying products which require to build a good immunity and will bring all those products that is good for everyone’s health.
Healthy Master – Recognitions and Achievements
“Our biggest achievement is customer satisfaction.”, says Shivali.
Healthy Master is a Bangalore startup co-founded by Shivali Agrawal and Dipti Singhal with a vision to “Replace Junk with Healthy”.
What does Healthy Master provides?
It provides a platform where all healthy food items are available so people should not give a second thought before purchasing.
Who handles the marketing for Healthy Master?
Tarun Agrawal is a cofounder of Healthy Master. He has a strong marketing background and handles a complete marketing portfolio for the company.
Healthy Master – Conclusion
Healthy Master are very experienced and knowledgeable in introducing less oil & non-fried items which are made up of power food items like millet, wheat, soya, fox seeds & different variety of snack items. The company’s mission is to create a junk-free world by providing healthy products to the community. They believe in one vision “Vision to serve healthy”. One of the main priorities for this decade is to inspire people to overcome unhealthy eating habits. They have managed to exhibit their products to create health awareness among, individuals, schools, colleges, workspace to make healthy & happy living an essential part of everyone’s life.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Coca-Cola.
Coca-Cola India, is one of the country’s leading beverage companies, offering a range of healthy, safe, high quality, refreshing beverage options to consumers. Ever since its re-entry in 1993, the Company has gone on to establish an unmatched portfolio of beverages, refreshing consumers with its leading beverage brands like Coca-Cola, Coca-Cola Zero, Diet Coke, Thums Up, Fanta, Fanta Green Mango, Limca, Sprite, Sprite Zero, VIO Flavored Milk, Maaza, Minute Maid range of juices, Georgia and Georgia Gold range of hot and cold tea and coffee options, Kinley and Bonaqua packaged drinking water, Kinley Club Soda and BURN energy drink.
The Company along with its bottling partners, through a strong network of over 2.6million retail outlets, touches the lives of millions of consumers. Its brands are some of the most preferred and most sold beverages in the country.
Coca-Cola Indiais the Indian version of the renowned Coca-Cola company, the Consumer goods firm known across the globe. The Coca-Cola Company started operating in India in 1956. Coca-Cola is India’s largest beverage maker and is estimated to have around 40% share of the country’s branded beverages market.
For Coca-Cola overall, India is currently the sixth-largest market after the U.S., Mexico, Japan, Brazil and China. While Quincey’s mandate to his India team — led by T. Krishnakumar, president Coca-Cola India and Southwest Asia — is to move India one notch up in the foreseeable future, his long-term vision is for India to be among the company’s top three markets globally.
Coca-Cola India – Logo and its meaning
The brand’s history began when John Stith Pemberton, the inventor of the beverage, turned to his book accountant – Frank M. Robinson, to help him brand his creation. Frank immediately suggested the simple and mark-hitting ‘Coca-Cola’. The marketing strategy created a boom, and one year later Frank came up with the first logo – the handwritten name of the company.
Logo of Coca-Cola India
The handwriting has proved to be an eternal element, as it has come through the numerous logo modifications unchanged except for the colour. The logo of Coca-Cola is the same with the attached country name, for India.
Coca-Cola India – Recent News
Coca-Cola said T. Krishnakumar will be responsible for building and strengthening critical local partnerships in India and supporting the new operating unit leadership team. Krishnakumar had been heading Coca-Cola India as president since April 2017.
Coca-Cola India’s revenue from operations rose 2,741.54 crore in 2019-20, up 18.63 per cent during 2019-20 as compared with INR 2,310.92 crore a year ago.
The company, which makes Maaza juice drink, Thums Up, Sprite and Coca-Cola aerated drinks and operates across 15 factories, said the policy will span the period post-pandemic, such that employees can choose to permanently work-from-home, provided they do not need to be physically present at the work location, for example at factories and sales functions.
Coca-Cola said its financial contribution will be utilized for various purposes, which include activation of over 50 locations across 10 states in partnership with its bottlers to support the hydration needs of the underserved communities through distribution of beverages during the lockdown period.
Coca-Cola came to India in the year 1956. Since India had not any foreign exchange act, Coca-Cola made huge money operating under 100% foreign equity. Indian foreign exchange act was implemented in the year 1974 during Indira Gandhi time. The foreign exchange act stated that foreign companies selling consumer goods must invest 40% of its equity stake in India in its Indian associates. Coca-Cola agreed with investing 40% foreign equity but stated that they would still hold full power in technical and administrative units with no local participation allowed.
This demand was against the foreign exchange act. The government instructed Coca-Cola to either write up a new plan or to leave the country. In 1976 Indira Gandhi called for elections and all the other political parties formed one party in her opposition. They called themselves the Janta Party. The Janata Party came into power in 1977 and stressed that Coca-Cola should either accept the foreign exchange act or leave the country. Coke India left that year.
Coca-Cola India – Mission
Coca-Cola’s mission statement is “to refresh the world in mind, body, and spirit, to inspire moments of optimism and happiness through our brands and actions, and to create value and make a difference.” Coca-Cola is a company that focuses on leaving a legacy wherever it operates. The company highly values making a difference in individuals and communities, while at the same time letting them enjoy the great tastes of its products.
Coca-Cola India – Business Model
In light of the company’ affordability strategy, Coca-Cola went about bringing a cost-focus culture to the company. This included procurement efficiencies –through focus on key input materials, trade discipline and control and proactive tax management through tax incentives, excise duty reduction and creating marketing companies. These measures have reduced the costs of operations and increased profit margins.
Coca-Cola in India minimized its capital needs by meeting new manufacturing capacity needs through external co-packers, outsourcing its distribution and meeting its in-market-refrigeration and cooling needs by giving incentives to retailers to self-fund the same through its “Own Your Fridge Scheme.”
Today, the company has an extensive rural and urban distribution network. Coca-Cola adopts a hub and spoke format distribution network ensuring that large loads travel longer distances and short loads travel short distances. The company has increased its village penetration from 9 per cent in 2000 to 28 per cent in 2004 and covers approximately 175,000 villages today. Rural India now accounts for 30 percent of Coca-Cola’s sales volumes.
Coca-Cola India – Revenue and Growth
Coca-Cola India’s revenue from operations rose 2,741.54 crore in 2019-20, up 18.63% during 2019-20 as compared with ₹2,310.92 crore a year ago. While its other income had contributed ₹70.52 crore to the financial year ended March 31, 2020.
Achieving continued sustainable, responsible growth in India is core to achieving our 2020 Vision of doubling system revenues in this decade,” said Muhtar Kent, Chairman and CEO, The Coca-Cola Company. “Our ongoing investment in India is focused on delivering innovation, partnerships and a portfolio that enhances the consumer experience ensures product affordability and builds brand loyalty to deliver long-term growth.”
NARTD beverages have enormous growth potential in India. Coca-Cola India has registered unit case volume growth in India for the past 23 quarters, 17 of which have seen double-digit growth. Two of the Company’s core sparkling brands – Thums Up and Sprite – are the country’s top-selling soft drink brands while brand Coca-Cola is one of the country’s fastest-growing sparkling brands, most recently reporting 27 percent growth in the first quarter. In the still beverage category, Coca-Cola’s Maaza is India’s largest selling juice drink.
The Coca-Cola system has already invested more than US $2 billion in India since it re-entered the country in 1993. Today’s announcement brings the total investment number to US$7 billion since reentry into India. The Coca-Cola India system currently directly employs more than 25,000 people and is estimated to have created indirect employment for more than 150,000 people in related industries through its vast procurement, supply chain and distribution system. The investments announced today by Coca-Cola will further catalyse economic growth and create new opportunities for local communities.
Atul Singh, President and CEO, Coca-Cola India and Southwest Asia, said, “India is a strategic growth market for The Coca-Cola Company, ranking among our top 10 markets in volume globally and as the largest market in the Eurasia and Africa Group. Our India business has been growing at a robust rate over the last five years, and our goal is to continue this momentum. The country’s demographics, economic and social parameters are all huge drivers of growth and we have to ensure that we continue to grow our offerings to be the non-alcoholic, ready-to-drink beverage company of choice for local consumers.”
Coca-Cola India – Competitors
Coca-Cola and Pepsi have been losing share to local rivals, including Parle, Dabur andITC, in the aerated-beverages segment even as the global soft-drink giants introduced more fruit-based and healthier products to reduce their reliance on sugary sodas, in India.
Coca-Cola India – Challenges Faced
A debate over water usage, accusations over pesticide content and sweeteners, as well as more general concerns in India over the unhealthiness of fizzy drinks are plaguing the brand. “Coca-Cola has had a chequered history in India,” says N Chandramouli, a brand expert and chief executive of Trust Research Advisory, a data insights company in India.
In the past month, Atlanta-based Coca-Cola and its rival PepsiCo have been boycotted by retailers in the southern Indian state of Tamil Nadu, while traders in Kerala have followed suit and decided to favour local beverages such as lime soda and coconut water, amid accusations that the multinational companies are exploiting scarce water resources in the drought-hit states.
Meanwhile, the food and drug administration in Maharashtra a week ago asked McDonald’s to stop selling Coke Zero across its outlets in the state because of concerns over artificial sweeteners and a lack of warning displayed on the product
In the past, the brand has had several turbulent experiences in India. Coca-Cola withdrew from the country in 1977 after a new government insisted that the company partner with a local firm. The cola maker did not return until 1993, post-liberalisation, as India began opening up the economy to foreign investment.
Coca-Cola is working on reducing the sugar content in its beverages in three to four years and has already reduced it in Thums Up and Maaza to below six grams, T Krishnakumar, president-India and Southwest Asia of Coca-Cola, said. All new launches by the company won’t have more than six grams of sugar in the next three and a half to four years, he said. “Most of our new products which were expanded come with sugar levels, which are much below what has been prescribed by the WHO”
Coca-Cola had earlier committed an investment of $1.7 billion by 2023 to grow what it calls the fruit circular economy in India. As a part of this, it wants to invest in the entire fruits supply chain—right from working with farmers to grow high-quality fruits to processing them for fruit-based drinks and creating a line for finished products to be marketed in India. As a part of growing volumes in India, Coca-Cola will also launch new products across categories, including enhanced hydration, nutritious dilutables and beverage-plus (like fruit-based snacks).
T. Krishnakumar, President and CEO of Coca-Cola India and South West Asia, said, “The next target we are eyeing is to double the size of the business in five years. We had promised to invest INR 11,000 crore/ $1.7 billion by the year 2023 and we are on path. We will complete our investment ahead of time.”
Coca-Cola – FAQs
Who is the Founder of Coca-Cola?
Asa Griggs Candler is the founder of Coca-Cola.
Who is the CEO of Coca-Cola India?
Neeraj Garg is the CEO of Coca-Cola India.
Why was Coca-Cola banned in India?
Coca-Cola was temporarily banned in India due to reports of it containing pesticides.
Life, as we know, ended with the advent of 2020. It ushered in a new and scary era by introducing us to COVID-19. This puzzle remains unsolved even after toils by the best minds in the world. We now talk about life before and after the pandemic.
Nothing remains untouched, and one of the most affected is the food business, particularly food delivery. Zomato is the forerunner in this industry in India. And it is only apt that their business performance is seen as an example.
Zomato had reported a revenue of $192 million on a loss of $277 million in the financial year 2018-19. Then, in 2019-20, it doubled its earnings (revenue) reporting levels of $394 million on a loss of $293 million.
Zomato acquired competitor Uber Eats in January 2020 gaining market share to increase GMV by 108%. In figures, the GMV increased from $718 million in financial 2019 to $1.49 billion in the financial year 2020.
But as COVID-19 gained pace in the country, India responded starting a lockdown in March. The food delivery GMV (Gross Merchandise Value) was at an all-time low, reducing by 80% in the last week of Match 2020 (comparing with GMV at its peak in mid-February 2020).
Zomato—During Pandemic
In June 2020 quarter, Zomato had a revenue of $41 million on a loss of $12 million. These figures show the evident effects of the COVID-19 pandemic sweeping across India. But a positive impact was that the burn rate was reduced. It was expected to stand under $1 million and by July 2020 the monthly revenues started showing a steady rise reaching 60% of pre-COVID levels.
Zomato—Now
Following Goyal’s prediction, the recovery has now been over 80% in August 2020 and finally reached pre-COVID levels by October 2020. He further expects the food delivery business to grow 15-25 percent month on month. He informs that Zomato has done 9.2 crore deliveries since March with no reported transmission through delivery. The road through slow and rocky, persistence has still yielded results.
Zomato—Steps Taken For Continued Business
Precautions Taken By Zomato Delivery Partners During Pandemic
Zomato recognized that they have to take initiatives for survival in the hostile business atmosphere. There were a series of steps taken that lay down an example of a strong spirit and determination. We look at a few of these:
Contactless Dining: Introduced in India and eight other countries, patrons were offered contactless dining when they visited a restaurant. People were able to enjoy the dining experience without any interaction with restaurant staff or touching menu cards.
Contactless Food Delivery: A similar concept to contactless dining, here food was delivered without direct interaction with the delivery person. The food is left at an agreed point and picked up by the customer.
Temperature checks: All delivery partners have their temperatures checked when they reach the restaurant to pick up delivery before the order is handed out. This is then mentioned on the receipt for the benefit and information of the customers.
Aarogya Setu App: Zomato made it mandatory for all delivery partners to download and use the government-backed Aarogya Setu app.
Mask and Sanitizers: Mask and sanitizers have become a must at all times and for everyone. Zomato provided washable and reusable masks as well as sanitizers to all working delivery partners. Where they were unable to do this, they have reimbursed partners upon purchase o masks and sanitizers.
Training: All delivery staff was provided training on contactless delivery to ensure bot the parties remain safe during harsh times. This also included training on safety measures as recommended by WHO for delivery as well as personal fronts.
Restaurant safety: Zomato ensured that all partner restaurants implemented safety measures. They also shared all information with the user so they are assured of the safety measures and hygiene standards. This helps in making an informed decision. Restaurants also had to issue a declaration that they were following measures.
Insurance: Zomato has added OPD coverage of up to INR 5000 to cover potential testing costs for partners. In case of infection, they are also covered by insurance for medical expenses and any loss of earnings.
Disabling Cash on Delivery: Cash on delivery was disabled to avoid any contact and safety reasons.
Precautions Taken By Zomato Restaurant Partners During Pandemic
Zomato—Ventures
Zomato’s primary business model has been the food delivery business. But it also had a small niche segment of delivering groceries, fruits, and vegetables. This venture was called Zomato markets.
During the imposed lockdown in March and further, increasing numbers of COVID-19 swept India, people decided to go out of home less and less. The availability of daily essentials via Zomato was a lucrative option as bigger competitors like Big Basket and Amazon struggles to deliver. Zomato was able to deliver with ties to small and medium local shops.
However, once lockdown became relaxed, it faced stiff competition from new and old competitors alike. Eventually, it did exit this business and decided to focus on the food delivery business model as it started reaching pre-COVID levels.
Another interesting venture is Zomato’s Feed Daily Wager program under the aegis of Feed India campaign. It collected over 30 crores during the pandemic for this cause and was able to provide over 65 million meals to the daily wage earners who lost their means to earn.
Also, under this program, they delivered rations kits which would contain up to 100 meals for the family. More than 100,000 of these kits have already been delivered over the pandemic period.
What precautions did Zomato take while delivering the Food?
Some of the precaution taken while delivering Food Products during this Pandemic were-
Contactless Delivery
Face masks
Disabling COD
What is Contactless Delivery?
Zomato launched a contactless delivery option that allowed the customer to opt option for the delivery partner to leave the package outside their home, ensuring no human-to-human interaction and hence lowering the risk of any transmission.
How Zomato educated its delivery partners?
Zomato was involved in continuously educating its delivery partners on hygiene practices (not to touch face, nose, sneeze in the elbow, etc.) to ensure their own as well as the ecosystem’s safety.
Why did Zomato disabled the COD option?
Zomato temporarily disabled the COD (cash-on-delivery) option on its app for safety reasons and to avoid contact between the customers and delivery partners.
What is Zomato Gold Support Fund?
Zomato launched the Zomato Gold Support Fund with the goal of helping out the restaurants that were finding it difficult to support their workers during the pandemic.
How Zomato helped people who were directly affected by COVID-19?
Zomato provided services to the quarantine facilities that were essential during this pandemic. It was very important for Zomato to find more than just a few ways to help the community fight against this pandemic. Zomato teamed up with Apollo Hospitals to deliver food to those who were in isolation wards, in their quarantine facilities.
Zomato—Conclusion
It was unimaginable to think of the world that we live in today. The most important lesson probably is being human and having humanity in these times. All of us need to rise above individuals and support each other as a community.
Zomato has given us an example to follow. It saw its business decline on a slide, but it kept going and persevered. As a company, it tried to branch into other dimensions, albeit without success. But it remained focused and came back strongly in the end as the numbers and performance suggest.
Another factor was the support to the community, it included customers, restaurants, delivery partners, and even people in general as everyone suffered. Zomato has shown grit, determination, heart, perseverance in adverse conditions to come out a winner.
Nestle, today is the world’s leading nutrition, health and wellness company which has long been considered a beacon of commercial stability. It has been ruling the food industry from the last 150 years. Nestle is a transnational food and drink company headquartered in Vevey, Switzerland being the largest food company in the world.
Nestle’s products include all the food items like baby food, medical food, bottled water, breakfast cereals, coffee and tea, confectionery, dairy products, ice cream, frozen food, pet foods, and snacks. 29 of Nestle’s brands have annual sales of over $1 billion, including Nespresso, Nescafe, Kit Kat, Smarties, Nesquik, Stouffer’s, Vittel, and Maggi.
Many of the efficient food and beverage companies are often considered as reliable, especially in times of surprise and financial unpredictability, times that 2016 frequently reproduced.
In 2015, it is thought that the company sold $90 billion worth of goods across almost 200 countries. Some estimate that out of every cup of coffee drunk in the world, Nestle’s iconic Nescafe can claim ownership to making one in five.
Nestle was founded in 1905 by a merger of the Anglo-Swiss Milk Company, established in 1866 by brothers George and Charles Page, and Farine Lactee Henri Nestle, founded by Henri Nestle. The company grew significantly during the First World War and again in the Second World War, expanding its offerings beyond its early condensed milk and infant formula products.
Word of Nestle’s success spreads rapidly, and through determination, commitment, and a pioneering spirit he builds a thriving business. His innovation is the model for all those that follow throughout Nestle’s 150 years, which show the company’s skill in meeting and anticipating consumers’ changing needs.
Currently, the world consumes more than one billion servings of Nestle products per day. The company operates in around more than 197 countries and employs almost 340,000 people. Nestle still embraces its values, the famous Nest logo, and its headquarters in the city.
Nestle’s story had begun in 1866, with the foundation of the Anglo-Swiss Condensed Milk Company, which launched Europe’s first condensed milk. This was another important product in the era which was before refrigeration when fresh milk used to spoil easily in transit. In 1905, the Anglo-Swiss merged with Nestle’s company to form the Nestle & Anglo-Swiss Milk Company.
The company’s early success was due to its investment in science-based products and modern factories were efficient. Railways and steamships gave Nestle & Anglo-Swiss access to new urban markets worldwide, and it made savvy use of modern advertising media like newspapers, magazines, billboards to educate people on product benefits. Namely, nutrition, quality, safety, affordability, and taste.
One other benefit that Nestle products have always offered is convenience and the sense of reliance too, and this became especially important after World War 2, when more women entered the workplace, and people demanded foods that were easy to prepare.
By the period of 1938, people enjoyed Nescafe and started their day with it, the world’s first great-tasting instant coffee, simply by adding hot water. By 1948, they could enjoy a product called Nesquik, a cocoa-based powder that dissolves easily in cold milk. And by 1957, they could finish the day with Maggi pasta ‘ready meals’ in cans, which were hugely successful.
Nestle products
Nestle products
Even before Nestle, Cans were in the market, but nutritious meals in cans weren’t, and this quickly became a step of growth segment for Nestle. Such food product had a long life, they were easy to heat then eat, and one could even enjoy them cold. Cans were also simple to transport so that anyone could consume them on a camping trip, for instance, along with the cup of Nescafe.
The time raced to the 1960s, one could even enjoy the convenience of Nestle frozen foods and ice creams, which the company entered as domestic fridges and freezers grew in popularity. In 1986 Nestle went one step further by creating its own breakthrough Nespresso system, which evolved the conventional way people experienced premium coffee.
Nespresso is another Nestle innovation that enhances people’s quality of life, every day, every place. There’s a special emotion associated strongly with chocolate, which brings a smile on the people’s faces. Nestle first entered this business in 1904 when it took on export sales for Peter & Kohler, later adding brands such as Cailler and KitKat.
Nestle Food Industry
The future of Nestle
Now Nestle business has expanded to beverages, waters, dairy, confectionery, pet care, even skincare. In 2011, it extended its leadership in Nutrition, Health and Wellness by creating Nestle Health Science, to develop nutritional healthcare products that target optimal brain health.
Such innovations will help Nestle address the global challenges of malnutrition, growing and aging populations, and obesity. This same passion for nutrition triggers a commitment to improve products by reducing salt, sugar and saturated fats, and fortify them with vitamins, minerals, vegetables, and whole grains.
Wrap Up
Nestle 150 years
As Nestle’ celebrates 150 years, the company has stuck to its conviction that to prosper in the long-term, it must create value for shareholders, the communities where it operates, and wider society. The tag line of Good Food, Good Life stands true for the consumers.
Nestle FAQs
When was Nestle founded?
Nestle was founded in 1866. Nestle was founded by a merger of the Anglo-Swiss Milk Company and Farine Lactee Henri Nestle.
Who Founded Nestle ?
Nestle was formed by a merge of the Anglo-Swiss Milk Company (founded by brothers George and Charles Page) and Farine Lactee Henri Nestle (founded by Henri Nestle).
What products are Nestle?
Nestle products include Beverages, Cereals, Chocolate, confectionery, baked goods, Frozen food, Healthcare nutrition, Instant foods, baby food, medical food, bottled water, breakfast cereals, coffee, and tea, dairy products, ice cream, pet foods, snacks, and a lot more.
What are Nestle subsidiaries?
Nespresso, Nescafe, Kit Kat, Smarties, Nesquik, Stouffer’s, Garden Gourmet, Gerber Products Company, Vittel, and Maggi are some of the Nestle subsidiaries.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Siddhagiri’s Satvyk.
Organic food is the new buzz in the food and health industry. Organic food refers to the items produced without the use of chemical fertilizers, pesticides, animal antibiotics, etc. With growing awareness about the harmful effects of using pesticides and chemicals in agriculture, the demand for organic food products has increased significantly.
Keeping in view this increasing demand for organic food products and the many benefits associated with them, Siddhagiri’s Satvyk, a startup in Kolhapur, Maharashtra, has come up with a wide range of organic food products produced using organic techniques and processed using classical healthy methods.
Know about: Siddhagiri’s Satvyk Startup Story, Owners, Business and Revenue Model, Competitors, Tagline, Products and growth
Satvyk was founded in 2016 by Akshay Agarwal. According to Akshay, Siddhagiri’s Satvyk is more than just organic food, it is a completely healthy lifestyle. It strives to bring to its patrons an organic lifestyle and make their lives easier and healthier.
Going organic or growing organic demands a lot of diligence and patience. At Satvyk, we strive to develop and nurture the most transparent direct-from-source food supply systems. In the process, we are constantly working on building a sustainable livelihood for Satvyk Farmers & Producers and giving back to the Mother Earth!, said Akshay Agarwal, founder of Satvyk.
Satvyk aims at creating a robust value chain from farmer to customer, thereby creating a sustainable and secure food system. The company’s vision is to create a sense of purpose that is larger, greener, and more sustainable.
According to APEDA (Agricultural and Processed Food Products Export India), India exported organic food products worth $515 million in the financial year 2017-2018. Major demanding organic food products are oilseeds, cereals, and millets, sugar, fruit juice, etc.
The organic products market in India has been growing at a CAGR of 25 percent and it is expected to touch INR 10,000 – 12,000 crore by 2020 from the current market size of INR 4,000 crores according to a report produced jointly by Assocham and Ernst & Young.
Siddhagiri’s Satvyk – Founder/Owner
Akshay Agarwal and Gajendra Choudhary are the founders of Siddhagiri’s Satvyk.
Akshay Agarwal is a CA and CFA by qualification. Before starting Satvyk, he was working as an Investment Analyst with Edelweiss ARC.
Gajendra Choudhary is a commerce graduate and he was into a well-established textile business before starting Satvyk.
Siddhagiri’s Satvyk – The Idea and Starting Up
Akshay always wanted to do something that left a positive impact on society. He once got an opportunity to volunteer in an event named Bhartiya Sanskriti Utsav in Kolhapur at Siddhagiri Gurukul Foundation, which focused on Ancient Indian Culture and Techniques. This event made him realize the richness of Indian culture. He understood how the age-old Indian techniques of Farming, Ayurveda, Construction, Management, Food Science, Education, etc. were practical and scientific. Akshay was especially drawn to topics like food science and organic farming.
Akshay wanted to gather more knowledge on farming, so he started researching about organic farming, meeting various experts in the field, conducting farm visits, and attending organic farming sessions during weekends and holidays and after work. The research was an eye-opener for Akshay. He got to know about various chemicals like oxytocin and Sulfaz which are used for agriculture and may have serious side-effects on health.
Akshay was determined to make a change to this scenario. He continued researching for almost 10 months and then in February 2016, he launched Satvyk. Satvyk’s first outlet was launched in Kolhapur with over 100 products on board. Gajendra Choudhary, Akshay’s bench buddy from school got himself so connected with the concept and was more than willing to be part of the Satvyk journey. Leaving behind a textile business that was well-established for 30 years and set up by his father, Gajendra joined Satvyk.
Shree Adrushya Kadasiddheshwar Swamiji, the Head of Kaneri Math, Kolhapur, suggested the name Siddhagiri’s Satvyk. Siddhagiri means the Land of the Wise Men representing our farmers and Satvyk symbolizes pure and unadulterated.
Satvyk Logo
Siddhagiri’s Satvyk’s tag line is The Health re-Store.
Siddhagiri’s Satvyk – Products
Satvyk serves its customers 100% organic food products. Satvyk deals in Groceries, Spices, Oils, Ghee, Salt and Sweeteners, Beverages, Personal care, health foods like Chyawanprash, etc. The USP of Satvyk’s products is that all are completely organic.
Satvyk provides farmers with organic seeds and full-time assistance for farming activities. Once the produce is harvested, the same is acquired in its entirety, cleaned, graded, packed by Satvyk, and made available to the customers.
Satvyk is connected with more than 8,000 organic farmers across India. Despite having 100% organic produce, farmers from extreme rural parts of India do not have any marketplace to sell their produce. Satvyk connects such farmers to the customers directly, thus ensuring the direct-from-source supply of organic produce.
Satvyk has also created a marketplace on its website wherein farmers across the country can list their organic produce online and sell them to consumers, thus creating a direct-from-source organic supply system.
“At Satvyk we strive to bring in the specialty from the locations we work in. For Example, Satvyk gets the teas namely black tea, green tea, herbal tea, CTC tea, etc. from the Tea gardens of North-East, Wild Honey comes from the Himalayan ranges and Sahyadri ranges, Wheat from Drylands in Karnataka, Apples from Himachal, etc “, says Gajendra Choudhary, Founder of Satvyk.
Siddhagiri’s Satvyk – Business Model and Revenue Model
Farmers from various states like Rajasthan, Uttar Pradesh, Karnataka, Tamil Nadu, Assam, West Bengal, and many more across India are an indispensable part of the Satvyk family. The assistance required by the farmers to cultivate healthy and organic produce is provided by Satvyk. Authentic organic Indian seeds are made available to the farmers to ensure the production of good quality products.
Our Agricultural Experts are at constant beck and call to provide any assistance required to our Farmers. They frequently visit their Farmlands and ensure that the product is healthy. – Founders of Satvyk.
On harvesting of products, the entire production is acquired by Satvyk and is processed. Organic produce is cleaned, graded, packed, and is readied for sale. To make Organic products easily available, Satvyk has its outlets in a few cities with a website which caters to customers all over the country.
Customers from any place in India can place their order on Satvyk’s website ‘www.satvyk.com‘ and get good and healthy food delivered at their doorstep. This is the B2C model which comprises a major chunk of Satvyk’s business.
To ensure higher awareness among people about organic lifestyle, Satvyk has also started a B2B model in the forms of franchisee outlets and online availability of Satvyk products on major E-Commerce websites.
Siddhagiri’s Satvyk – Customer Acquisition
Satvyk is a bootstrapped venture and so the company did not spend heavily on hoardings or paper ads. It started participating in exhibitions in and around Maharashtra. Satvyk was able to make profits from the sale of its products at the stalls. Thus, Satvyk was able to reach thousands of enthusiastic customers.
The company also organized shopping festivals to attract customers.
Satvyk set up franchisee networks with an aim to reach out to a larger customer base. The first franchisee of Satvyk was set up in Hubli. Satvyk now has 7 Franchise outlets and also has distribution in metros like Chennai and Mumbai.
“We focused more on cities tier II and below initially as we found no proper source of organic food in those cities. No one was ready to start one as well as there was low awareness as compared to metros”, says Akshay Agarwal.
Akshay and Gajendra both came from separate backgrounds so starting Satvyk was quite challenging for them. A lot of issues cropped up in the initial days of Satvyk’s launch. The foremost of them all was the higher pricing of organic produce, higher transportation costs, insects attack on the grains, inexperience, labor issues, etc.
Akshay recalls, “The journey was definitely supposed to be a challenging one, but we were all set. This was surely out of our comfort zone, but that is where the beauty of life lies. We kept patience. Discussed with various people regarding the issues. We find ourselves very fortunate to have found some wonderful friends in the field who would find out time just to help us”.
Satvyk introduced nitrogen flushing in the grains and stored the bulk in hermetic bags to prevent insects’ attack. It made deals with local transporters to reduce transportation costs. Satvyk also offered its farmers a buyback guarantee and increased its procurement to reduce raw material costs.
Currently, many companies are selling organic goods in India. Organic India, farm2kitchen, and 24 Mantra Organic are some of the competitors of Satvyk.
Our competition is with ourselves and we are putting efforts to make our products and services better with time.
Siddhagiri’s Satvyk – Achievements
Over the years, Shiddhagiris’s Satvyk has been able to carve a niche for itself in the Indian organic food market. Some of the major achievements of Satvyk are:
It has 7 franchisee stores across India. The stores are located in Kolhapur, Satara, Chennai, Sindhudurg, Islampur, Hubli, Ichalkara.
It has distribution in metros like Chennai and Mumbai and is receiving distribution and franchisee requests almost daily.
The company ships products nation-wide and has loyal customers all across the country.
Its product portfolio is increasing. From 100 products initially, the company now deals in more than 150 products.
Satvyk team works with individual farmers and farmers’ organizations from around 10 states in the country.
Satvyk is being noticed and appreciated for applying ancient processing techniques like wood-pressing oils, stone-grinding the flours and pulses, preparation of desi cow ghee as per Charaka Samhita, etc.
A message you receive from a customer saying that his wife is suffering from cancer and needed real honey to help her tongue feel better which have been all scratched due to heavy dosages of chemotherapy which he found at Satvyk is what makes your day. Or a call you receive from a Kerala family staying in Mumbai informing that the coconut oil we received from Satvyk has been the same we used to eat 30 years ago in our village makes you feel proud.
Shree Adrushya Kadasiddheshwar Swamiji – The Head of Siddhagiri Math, Kaneri, Kolhapur is the guiding light behind Satvyk. He has established a great connection with farmers and farmers’ communities across India, thanks to his in-depth knowledge of the field. He is a knowledge-library in terms of Indian Culture. He is the man behind one of the best museums across the continent based on Indian village life.
CA Abhishek Zaware – A qualified Chartered Accountant, he runs Ekatvam Academy, one of the premium institutions for CA Coaching in Pune. He has always played a great role in helping organizations devise strategies about marketing and finance. Akshay has been his student and has been under his guidance since then.
Satvyk’s future plans include increasing its reach to different parts of the country by opening new outlets and through franchise stores. Satvyk also plans to launch an app through which new farmers can connect with Satvyk for selling their organic products in bulk.
Siddhagiri’s Satvyk – FAQs
Who is the owner of Siddhagiri’s Satvyk?
Akshay Agarwal and Gajendra Choudhary are the founders of Siddhagiri’s Satvyk.
What is Siddhagiri’s Satvyk?
Siddhagiri’s Satvyk is more than just organic food, it is a completely healthy lifestyle. It strives to bring to its patrons an organic lifestyle and make their lives easier and healthier.
What are the Products offered by Satvyk?
Satvyk serves its customers 100% organic food products. Satvyk deals in Groceries, Spices, Oils, Ghee, Salt and Sweeteners, Beverages, Personal care, health foods like Chyawanprash, etc.
Rishabh Rathi
