Tag: Food and beverage

Lay’s Marketing Strategy: Branding, Advertising & Global Reach Explained
In the fiercely competitive snack food industry, Lay’s has risen to become a global favorite. With its delectable range of chips and a continuous stream of new and exciting flavors, Lay’s has solidified its position as the go-to brand for chip lovers worldwide. This article explores the key elements of Lay’s marketing strategy that have propelled its remarkable success, from its humble beginnings in the 1930s to its present-day dominance.

In the highly competitive food industry, a strong marketing strategy and an effective market mix are vital for success. Lay’s, the beloved chip brand, has proven its mettle through years of hard work, perseverance, and a wealth of innovative ideas. In this blog, we will explore the key elements of Lay’s marketing strategy that have propelled it to remarkable heights, enabling it to emerge victorious amidst stiff competition.
About Lay’s

Lay’s, a beloved snack brand managed by Lay’s company, has become synonymous with potato chips and is adored by millions of people worldwide. With its wide array of flavors, crispy texture, and unwavering quality, Lay’s has solidified its position as a global leader in the snack food industry.

Unleashing Flavorful Delights

Lay’s chips have become a household name due to their enticing packaging and extensive flavor options. The brand offers a diverse range of flavors that cater to different tastes and preferences, with each country boasting its unique lineup. Moreover, Lay’s entices customers with limited-edition flavors, creating a sense of excitement and curiosity that encourages people to try the latest offerings.

A Journey of Entrepreneurship and Expansion

The story of Lay’s dates back to 1940 when Herman Lay, the first owner, acquired the Barrett Food Company, a chip manufacturer based in Georgia. Renaming it as ‘H.W. Lay Lingo & Company,’ Lay embarked on a remarkable journey, initially selling chips from the trunk of his car across the southern United States. In 1961, Charles E. Doolin took over the brand, merging Lay’s with the Frito Company to form Frito-Lay Inc. This strategic move propelled Lay’s into becoming a global powerhouse, with production units established worldwide.

Lay’s Marketing Strategy in a Nutshell

Lay’s Potato Chips Marketing Strategy

The marketing strategy of Lay’s as a leading snack brand is not just a stroke of luck but a result of meticulous planning and a well-crafted marketing strategy. From its humble beginnings under the visionary leadership of Mr. Harman Lay, who tirelessly sold chips from the trunk of his car, Lay’s has grown into a global sensation. Let’s delve into the key elements of Lays’ marketing strategy that have propelled it to remarkable success.
- Target and Position Strategy: Lays’ marketing strategy focuses on identifying regions where the brand is most popular and strategically establishing production units. By analyzing consumer preferences and market demand, Lay’s ensures its products are readily available and tailored to the tastes of the local population.
- Celebrity Endorsements: One of the notable aspects of Lays’ marketing approach is its collaboration with celebrities as brand ambassadors. By enlisting well-known personalities to endorse the chips, Lay’s effectively taps into the power of influence, creating a strong association between the brand and popular figures. This boosts brand visibility, enhances consumer trust, and prompts increased purchases.
- Affordability: Lay’s chips are designed to be accessible to consumers across all segments of society. With their pocket-friendly pricing, Lay’s ensures that people from diverse economic backgrounds can enjoy their products. This affordability factor has contributed to the widespread popularity and consumption of Lay’s chips worldwide.
- Diverse Flavors: Recognizing the importance of catering to varied taste preferences, Lay’s strategically implements a diverse marketing strategy by offering an extensive range of flavors. By providing a diverse selection, Lay’s ensures that something satisfies every individual’s unique palate. This marketing strategy of Lay’s captures a larger market share and appeals to a broader consumer base.
- Lay’s Advertising: Lay’s employs a robust advertising campaign to showcase the irresistible taste and wide range of flavors available. Through compelling advertisements, Lay’s creates a desire in consumers to try their chips, leveraging enticing visuals and mouthwatering descriptions. The aim is to create a strong brand presence and generate a sense of craving among potential customers.
- User-Generated Content: Lay’s uses consumer ideas in its marketing, and the “Do Us a Flavor” campaign is a great example. It lets customers suggest their own chip flavors, encouraging them to participate. This makes customers feel involved, valued, and loyal to the brand, as they get a chance to influence what flavors Lay’s creates. By using ideas from customers, Lay’s connects better with its audience, staying authentic and in touch with changing trends.
- Infuencer Marketing: Lay’s uses influencer marketing to reach more people. By partnering with popular social media influencers, they promote their products in a relatable way. Influencers help shape trends and influence buying decisions, and Lay’s uses their reach to boost brand awareness and connect with consumers.
- Comedic Advertising: Lay’s uses humor in its ads to grab attention and make people smile. Their funny and lighthearted campaigns entertain audiences, create a positive image, and leave a lasting impression.
Lay’s Target Audience

Lay’s has successfully positioned itself to appeal to a wide range of individuals, regardless of age or gender. It has become a universally beloved snack that caters to everyone’s taste buds. With its extensive selection of flavors, Lay’s offers a diverse audience the freedom to choose from a multitude of options.

Originally a dietary staple in America, chips quickly gained popularity and became a favorite among people from all walks of life. In other countries, chips have seamlessly integrated into tea-time routines, becoming a cherished and enjoyed snack for people across different cultures.

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Lay’s SWOT Analysis

Lay’s SWOT Analysis

Strengths
1. Brand Recognition: Lay’s is a well-established and globally recognized brand in the snack food industry, with a strong presence in various countries.
2. Diverse Product Range: Lay’s offers a wide range of flavors and varieties, catering to different consumer preferences and creating a sense of choice and customization.
3. Extensive Distribution Network: Lay’s has a robust distribution network, ensuring its products are widely available in various retail outlets, making it easily accessible to consumers.
4. Marketing and Advertising: Lay’s employs effective marketing and advertising strategies, including celebrity endorsements and engaging campaigns, to enhance brand visibility and attract consumers.
Weaknesses
1. Intense Competition: The snack food market is highly competitive, with numerous brands vying for consumer attention and loyalty. Lay’s faces strong competition from both local and international competitors.
2. Nutritional Concerns: Some consumers perceive potato chips as unhealthy due to their high-fat content and potential health implications. This perception can impact the brand’s image among health-conscious individuals.
Opportunities
1. Innovation and New Flavors: Lay’s can continue to introduce new and innovative flavors to cater to evolving consumer tastes and preferences, attracting new customers and retaining existing ones.
2. Healthier Alternatives: There is a growing demand for healthier snack options. Lay’s can explore the development of healthier chip varieties or expand its product portfolio to include healthier alternatives, tapping into the health-conscious market segment.
Threats
1. Changing Consumer Preferences: Consumer preferences and dietary habits can change over time, which may impact the demand for traditional potato chips.
2. Health and Wellness Trends: Increasing awareness of health and wellness can lead consumers to opt for healthier snack options, posing a threat to the sales of traditional potato chips.
3. Economic Factors: Economic downturns and fluctuations in consumer spending can affect the purchasing power and affordability of snack foods, including Lay’s products.
Lay’s Brand Positioning

Lay’s Potato Chips Brand Positioning

Brand positioning plays a critical role in establishing trust and creating a competitive edge for a brand. Lay’s has successfully positioned itself as one of the leading brands in the snack food industry, occupying a prominent position in the market.

Maintaining the Lay’s brand position is essential, and Lay’s employs several well-crafted strategies to stay at the top. The Lay’s brand invests in impactful advertising and engaging campaigns that resonate with consumers. Additionally, Lay’s brand introduces new and exciting flavors tailored to different countries, further solidifying its position as a brand that understands and caters to diverse consumer preferences.

By consistently implementing these strategies, Lay’s reinforces its brand position and continues to enjoy a strong presence in the market.

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Lay’s Inbound Marketing Strategy

Lay’s has implemented a compelling inbound marketing strategy to attract customers, which includes innovative tactics to engage and entice its target audience. The brand utilizes various strategies to create a memorable customer experience and drive sales.

Promotional Codes and Rewards

Lay’s includes Paytm codes inside its chip packets, offering customers the opportunity to avail of special offers and discounts. Additionally, lucky draws and the chance to meet celebrities are enticing perks that further attract consumers.

Strategic Partnerships

Lay’s has collaborated with cafes and beverage companies to provide complimentary packets of chips with certain purchases, such as a free packet of chips with a Coke. This creative approach not only increases brand visibility but also encourages customers to purchase Lay’s chips in larger quantities.

Visual Appeal

Lay’s prominently displays the extra amount of chips contained in each pack, making it visually appealing and creating a sense of value for customers. This clever marketing tactic serves as a strong incentive for consumers to choose Lay’s chips over competitors.

Lay’s Advertising and Social Media Campaigns

Lay’s has successfully executed engaging social media campaigns to connect with its audience and promote its products. Leveraging popular platforms such as Instagram, Twitter, and Facebook, Lay’s utilizes online images, videos, and short content to capture the attention of snack enthusiasts.

Mobile-Centric Approach

Recognizing the growing usage of mobile phones, Lay’s focuses on mobile campaigns to reach its target audience effectively. By optimizing ads for mobile devices, Lay’s ensures maximum visibility and engagement among mobile users, enhancing the impact of its social media campaigns.

Flavour Trip Giveaway

One of Lays’ notable social media campaigns is the “Flavour Trip” initiative. This campaign involves a giveaway of foreign flavors, providing an exciting opportunity for social media users to experience unique tastes. With easy participation for mobile users, this campaign generates buzz and encourages interaction within the online community.

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Lay’s Celebrity-Endorsed Advertisements

Lay’s Marketing Strategy – Celebrity Endorsements

One of the standout elements of Lays’ marketing strategy is its association with renowned celebrities from various countries. By featuring popular stars in their advertisements and social media posts, Lay’s creates a strong appeal among consumers.

In India, Lay’s has collaborated with esteemed actors Ranbir Kapoor and Alia Bhatt, who serve as the brand ambassadors. Their star power and popularity resonate with the Indian audience, influencing their purchase decisions and driving increased consumption of Lay’s chips. Since 2014, global football icon Lionel Messi has been prominently featured in the majority of Lays’ campaigns, further enhancing the brand’s global appeal.

Lay’s also extended its celebrity endorsements to the realm of cricket, with Indian cricketer Mohammad Kaif taking part in their campaigns. These high-profile collaborations not only elevate the brand’s visibility but also instill trust and credibility among consumers.

Through celebrity endorsements, Lay’s leverages the influence and charisma of renowned personalities to create a strong connection with their target audience.

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Lay’s Outbound Marketing Strategy

Lays’s outbound marketing strategy revolves around its robust production and supply chain, ensuring the wide availability of its products to consumers. With a complex yet efficient structure, the brand employs numerous individuals across its production units and relies on reliable distributors to reach its target market.

Lay’s chips can be found on various online platforms, including Amazon Pantry, Reliance Fresh, and Big Basket. These e-commerce sites serve as convenient avenues for customers to purchase Lay’s products, expanding the brand’s reach and accessibility.

A well-organized transportation system plays a vital role in Lays’s outbound marketing strategy. Timely replenishment of stocks is crucial to meet the demand and ensure the availability of the brand’s chips in the market. Trustworthy owners oversee the units in each country, managing the supply and distribution channels to ensure a seamless flow of products across the country.

Lay’s Marketing Mix

Lays’ marketing mix encompasses a combination of strategies that contribute to the brand’s success in the market. These strategies encompass packaging, positioning, people, and process, all of which play a crucial role in creating an effective marketing strategy.

Lay’s Marketing Mix – 7Ps
- Price: The pricing of a product is essential as it tells about what segment of society can afford it. Lay’s is an affordable brand of chips. People from every segment of society can easily buy it. Also, some limited edition packs contain Paytm codes, an important aspect of the pricing strategy.
- Place: This strategy says where the brand function should gain recognition. Lay’s started as a small shop in Georgia, having many units worldwide. Lay’s sells its products in more than a hundred countries. Its units produce more than 16 billion packets. It has a complex chain that links the production units with the distributors. They make sure that almost every snack store has these chips. After years of struggle, Lay’s has achieved this status. It has placed its production units worldwide.
- Promotion: Lay’s understands the importance of a good promotion strategy. They use various tactics like celebrity endorsements, social media campaigns, attractive packaging, diverse flavors, offers, and giveaways to captivate consumers. Lays’s global expansion and affordability make it a formidable competitor among other chip brands. The well-crafted promotion strategy of Lay’s chips made it go from being sold out of a car trunk to becoming one of the biggest brands in the world.
- Packaging is an important aspect of Lays’ marketing mix. The brand focuses on attractive, eye-catching packaging designs that appeal to consumers and differentiate its products from competitors.
- Positioning is another key element of Lays’ marketing mix. The brand is a trusted and reliable choice for snack lovers worldwide.
- People are an essential component of Lays’ marketing mix. The brand leverages the power of celebrity endorsements to connect with consumers and enhance its brand image.
- Process refers to the efficient production and distribution systems in place for Lay’s. The brand’s marketing mix focuses on streamlining these processes to ensure a smooth supply chain and timely delivery of products to consumers.
- Physical Evidence: The factories of Lay’s are present everywhere. The iconic Frito Lay’s logo, which is present on the packages, is recognized by all. These chips are available in the smallest stores and supermarkets. Online sites also sell these chips. Different flavors are available online.
By carefully considering all these elements, Lay’s has developed a comprehensive marketing strategy that has propelled the brand to success.

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Lay’s Marketing Campaigns

Lay’s, a global snack giant, has etched its name in marketing history with captivating marketing campaigns, including the iconic “No One Can Eat Just One” tagline that became a cultural phenomenon and contributed to Lay’s’s enduring appeal. Lays’ advertisements consistently combine creativity and storytelling to reinforce its position as a beloved snack brand. Lay’s has demonstrated a knack for engaging consumers worldwide, from more recent endeavors to classic campaigns. Join us as we explore the impactful marketing campaigns, including the memorable advertisement of Lay’s, that have shaped Lays’ brand identity and solidified it as a go-to choice for snack enthusiasts.

No One Can Eat Just One

Lays Marketing Strategy – No One Can Just Eat One

In the early 2000s, Lay’s launched one of its first campaigns in India. The campaign aimed to showcase the delectable taste of Lay’s chips and emphasized that once you start eating them, you can’t stop at just one. The campaign was a massive success, and the tagline “No One Can Eat Just One” became synonymous with Lay’s.

Game of Clones

Lay’s introduced an exciting campaign called “Game of Clones” in 2016, utilizing a blend of TV commercials and digital marketing. The campaign featured famous Indian personalities like Ranbir Kapoor and Alia Bhatt, inspiring people to create their personalized Lay’s chips flavor. This initiative was well-received on social media and helped Lay’s to interact with its audience in an entertaining and interactive way.

Smile Deke Dekho

Lay’s Marketing Strategy – Smile Deke Dekho

In 2019, Lay’s launched a new advertising campaign called “Smile Deke Dekho”. This campaign aimed to spread happiness and positivity. It featured the famous Indian comedian and actor Kapil Sharma and encouraged people to share their smiles on social media using the hashtag #SmileDekeDekho. The campaign received a positive response from the audience and helped Lay’s to reinforce its brand image as a fun and cheerful snack brand. The campaign was launched during the Indian Premier League (IPL) cricket season and featured cricket-themed packaging that resonated well with the Indian audience.

Betcha Can’t Eat Just One

Lay’s Marketing Strategy – Betcha Can’t Eat Just One

Lays’ potato chips have always been known for their addictive quality, and this slogan from the 1960s still echoes that sentiment.

Happiness is Simple

Lay’s Marketing Strategy – Happiness is Simple

This campaign, launched in 2014, focused on the simple pleasure of eating Lay’s potato chips. Ads featured people smiling and enjoying the chips with the tagline “Happiness is Simple. Just Eat Lay’s.”

All New Lay’s Shapez Heartiez

Lay’s Shapez Heartiez

Lay’s has launched its first-ever sweet-flavored potato chip, Lay’s Shapez Heartiez, featuring a 3D heart shape. This new sub-brand, Lay’s Shapez, focuses on fun shapes, textures, and flavors, offering a unique snacking experience.

Shapez Heartiez comes in two flavors: Caramel (a sweet twist) and Masala (a savory classic). It targets the growing demand for crunchy and playful snacks.

Impact of Lays Marketing Strategy on Brand Success

Lay’s smart marketing has played a big role in its success. Frito-Lay, the company behind Lay’s, sells over $11.5 billion worth of snacks every year. In the U.S., Lay’s makes up 40% of the salty snack market, and 30% globally.

Back in the mid-2000s, when the market was tough, especially in small convenience stores, Lay’s turned things around by making sure their chips took up to 80% of shelf space. That move helped them bounce back.

The “Get Your Smile On” campaign was a big win. It boosted sales by 20% in just nine months, without spending more on ads. This showed how smart Lay’s marketing strategy and research really are.

Another hit was the “No Lay’s, No Game” campaign with football stars David Beckham and Thierry Henry. It had fun stuff like the “Chip Cam” and made people feel like they were missing out if they didn’t join in. That made more people buy Lay’s and kept the brand popular, again, without huge ad costs.

Even during the pandemic, PepsiCo (Lay’s parent company) saw strong sales growth in India and Pakistan. New flavors like Lay’s Herby Crush and Lay’s Cheesy Love were loved by customers and helped boost sales further.

Conclusion

In business, success comes when one sticks to a proper marketing strategy and an intelligent market mix. Lay’s chips company, as a brand, has it all. It is the favorite of children, adults, and old people. Lay’s, which was the idea of Mr. Lay’s, started during the early 1930s and is a top brand worldwide today.

Nothing is impossible, and that’s the message we get from Lays’ success story. It took off from scratch and soon became a well-loved brand among all, with even celebrities advertising for it. Its production and distribution are high, along with its demand. It makes this brand a true success.

FAQs

Who owns the brand Lay’s?

PepsiCo, via Frito-Lay, owns the brand.

Who invented Lay’s?

Herman Lay is credited with inventing Lay’s potato chips.

When was Lay’s launched?

Lay’s was launched in 1932.

Who is the CEO of Lay’s brand?

Steven Williams is the CEO of Frito-Lay, who owns the Lay’s brand.

What sets Lay’s apart from other snack brands regarding marketing strategy?

Lay’s has a unique marketing strategy that includes various elements such as celebrity endorsements, social media campaigns, attractive packaging, a wide range of flavors, offers, and giveaways.

Does Lay’s focus on social media marketing?

Yes, Lay’s utilizes social media platforms such as Instagram, Twitter, and Facebook to advertise its products.

What is the significance of Lay’s diverse range of flavors in its marketing strategy?

This strategy helps attract a larger audience and allows individuals to choose their favorite flavors.

Which country does the Lay’s company belong to?

Lay’s is a brand of potato chips and other snack foods owned by PepsiCo, an American multinational food and beverage company.

What is Lay’s target market?

Lay’s has successfully positioned itself to appeal to a wide range of individuals, regardless of age or gender. It has become a universally beloved snack that caters to everyone’s taste buds. With its extensive selection of flavors, Lay’s offers a diverse audience the freedom to choose from a multitude of options.
June 6, 2025
Oyo to Enter F&B with In-House Kitchens and QSR Carts

With an emphasis on Townhouse by OYO-branded hotels, Oyo has declared its intention to enter the food and beverage industry. It plans achieve this goal by establishing in-house kitchens and Quick Service Restaurant (QSR) carts/lobby stores at its company-serviced hotels, the firm said on May 1.

According to Oyo, this programme will provide in-house cooking services to guests at 1500 of its company-serviced hotels in FY26. By choosing the “Kitchen Services” option, visitors will be able to place meal orders through internet channels such as OTAs and the Oyo app.

Depending on the specific hotel profile and backend infrastructure, the kitchen configuration could range from a full-fledged commercial kitchen for a large menu to a pantry setup for basic food items, according to Oyo.

Introducing QSR Carts and Lobby Stores

Oyo is launching QSR carts and lobby stores under the “Townhouse Cafe” brand in addition to in-house kitchens. According to the firm, the menu will emphasise reasonably priced meals that include both continental and regional cuisine.

According to Oyo, on a steady-state basis, it anticipates that F&B will add 5%–10% to hotel revenue. Since January of this year, Oyo has started a pilot program at 100 company-serviced hotels in a few cities, including Delhi, Gurgaon, Hyderabad, and Bangalore, to test the idea.

According to the firm, this has cleared the path for the nationwide launch in the next fiscal year. Chief Operating Officer Varun Jain, Providing ‘fresh’, ‘convenient’, and ‘quality’ meal options throughout its network, Oyo stated, the project seeks to improve the in-hotel eating experience for travellers.

A network of “trusted F&B experts” is being established in major cities including Delhi, Mumbai, Bangalore, Hyderabad, Pune, Indore, Kolkata, Jaipur, and Lucknow, according to Oyo, to assist this.

Broader Push to Increase Revenue Streams

The QSR initiative appears to be a component of Oyo’s larger effort to increase income by offering related services. The company has previously ventured into the food industry; in 2019, it started a cloud kitchen business but shut it down during the pandemic.

Despite being a logical progression of the hotel industry, food operations demand specialised knowledge and committed staff. Oyo probably learnt a lot from its first try and now seems more equipped to grow its food company in a more strategic and sustainable way.

Oyo Hotels and Homes Pvt. Ltd. reported a 15% drop in revenue from INR 1,312 crore to INR 1,113 crore for FY24, a significant drop.

The company declared a profit of INR 11.5 crore over a loss of INR 27 crore in FY23, according to documents filed in January with the Registrar of Companies.

This was mainly due to a reduction of INR 6 crore in overall expenses and a positive growth in extraordinary items from a loss the previous year.

May 1, 2025
Top Couple Entrepreneurs in India: Conquering the Business World with Love
When we look at a business, one of the reasons behind its success and survival is definitely hard work and persistence. The same goes for a relationship, if you want it to last long, you need to make efforts and give your best, that’s how it works. People say that your significant other is your biggest form of strength and support, when you are building your business from the scratch, this strength and support can be of great help.

Nothing can be better than your life partner becoming your business partner. The trust, mutual respect, and the level of communication that is needed between business partners are already present in the relationship between real-life partners. Both of them are familiar with each other and their working style and know quite well what fuels their passion.

In this article, we will talk about famous couples in business together, and with their hearts and brains, they are conquering the business world. So let’s get right into it.

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One of the most successful personal care product brands, Mamaearth was introduced by the dynamic duo of Ghazal Alagh and Varun Alagh in 2016. While expecting their baby at that time, both the couple decided to launch personal care products for babies when they realized, there was a limited number of chemical-free products present in the market.

Now the brand is not only for babies but is making products for everyone. The ingredients used to make the products are all-natural and plant-based and right was the first unicorn of 2022 with its valuation of $1.2 Billion.

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Vineeta Singh & Kaushik Mukherjee – SUGAR Cosmetics

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Vineeta Singh and Kaushik Mukherjee started SUGAR Cosmetics in 2012. They wanted to make long-lasting makeup for young people in India. Their products suit Indian skin tones, weather, and lifestyle. Vineeta and Kaushik are one of the most successful business couples in India.

Today, SUGAR Cosmetics sells on its website, big online stores like Nykaa and Myntra, and in many shops and pop-ups across India. It has become a top makeup brand that is affordable and popular. Vineeta Singh is also seen as an investor on Shark Tank India.

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Shubra Chadda & Vivek Prabhakar – Chumbak

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This 2010 venture that deals with fashion and home décor products was founded by the couple Shubra Chadda and Vivek Prabhakar. The amount of courage to set their dream company they showed was immeasurable; they sold their apartment in Bangalore to establish Chumbak and struggled together to be where they are now. The company now has over 44 stores in India that sell a variety of lifestyles related products. The current value of the company is $30 Million.

Shikhar Singh & Nidhi Singh – Samosa Singh

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Probably the most loved Indian snack in the country, Samosa has an immense fan following. It is not at all different for Nidhi Singh and Shikhar Singh as well. The couple decides to form Samosa Singh in 2015, a Samosa snack brand that offers different regional varieties of the said snack to its customers.

By using fresh and hygienic ingredients while making the food item, it has able to grasp the attention of the mass. They sold their apartment for a big kitchen so that they can cater to the orders of the corporate world. The sacrifice was definitely worth it as now the valuation of the company is $7.26 Million.

Rohan Bhargava & Swati Bhargava – CashKaro

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Friends turned life partners; Swati and Rohan founded CashKaro in the year 2013 and since then have never looked back. It is a platform that deals with coupons and cashback. The platform provides its customers with coupons that help them get discounts and cashback while shopping online.

People while shopping from popular E-commerce sites like Myntra, Flipkart, Amazon can use these coupons. The valuation of CashKaro is $2.2 Billion.

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Anand Shahani & Mehak Sagar – WedMeGood

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WedMeGood is a platform that helps you organise your wedding, from finding photographers to setting up the perfect wedding venue and getting the best makeup artist for your big day, this platform does everything. Founded by the couple Anand Shahani and Mehak Sagar in 2014, the headquarters of the company is situated in Haryana, India.

Bipin Preet Singh & Upasana Taku – MobiKwik

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This payment service provider online platform was founded in the year 2009 by the married couple Bipin Preet Singh and Upasana Taku. The platform helps in booking tickets, recharging, paying bills for electricity and other services. Its vision was to transform the landscape of digital payments in India and it has been successfully doing that for a long time. Currently, the valuation of MobiKwik is $700 to $750 Million.

Arjun Shetty & Rati Shetty – BankBazaar

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BankBazaar was founded by the childhood sweethearts and married couple Arjun Shetty and Rati Shetty in 2008. This fintech company helps people compare offers related to debit cards, credit cards loans, mutual funds, and others with different banking and non-banking financial companies. The current value of BankBazaar is $280 Million.

Bhavna Anand Sharma & Siddhesh Sharma – Cureveda

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This company is mainly focused on solving some common illnesses like diabetes, thyroid, and heart-related problems. In 2014, the married couple Bhavna Anand Sharma and Siddhesh Sharma joined hands and started Cureveda which creates herbal supplements to solve common health-related problems. Various ranges of dietary and herbal supplements are produced for customers that are 100% Vegetarian.

Kuonal Lakhapati & Aayushi Lakhapati – Upnourish

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Upnourish is a meal replacement product venture. It is mumbai based Health & Wellness startups that enables people to eat healthy yet low on calories meal in their busy life schedules. Upnourish aims to make health and nutritional food easily available and convenient to all aspirational people with busy lifestyle so that they do not have to compromise on their health goals.

Naina Ruhail & Prateek Ruhail – Vanity Wagon

Top Couple Entrepreneurs in India – Naina Ruhail & Prateek Ruhail

Vanity Wagon (‘VW’) is India’s first and largest clean beauty marketplace. One of the finest information-oriented beauty marketplaces, that pledges to bring only toxin-free and natural beauty products to its consumers. VW offers a trust-worthy platform where one of the most requested elements between a business and a customer, i.e, transparency would be paramount of our relationship. Be it beauty or personal care, it swears by to bring the safest solutions to your doorstep without any hassle. VW stands by the rule of never having to compromise in any manner to find the right products for our customers. It believes in sustainable beauty and stands firm in its mission to educate the audience and deliver what’s best for them. It is curating the best of clean beauty without compromising on efficiency and ensuring that the products are cruelty-free. Prior to onboarding any brand, it always check whether the brand is certified- cruelty-free by PETA and safe-to-use by ECOCERT or other recognized institutions.

Aarti Gill & Mihir Gadani – OZiva

Top Couple Entrepreneurs in India – Aarti Gill & Mihir Gadani

A spouse can be a life partner and a business partner at the same time. Valentine’s Day is all about signifying appreciation and love for one’s significant other. Like building and maintaining a relationship, business partnerships also hinge on chemistry between co-founders, trust, and effective communication. When life partners start a business together, there is a good compatibility which in turn helps the business grow because life partners understand each other the most out of anyone in this world.

The Indian startup ecosystem is buzzing with new startups every day, growing on the back of rising undertakings of capital interest. With the progress in the number of startups, love has found its way, in the form of a couple’s journey to build a successful business together. Their shared familiarity and values along with both their working styles can become powerful tools in fueling the passion for business.

These husband-wife entrepreneur duos have come together and made the most of their shared effective communication and trust in running a business successfully. Take a look at emerging Indian and popular brands started by couplepreneurs.

India’s first certified clean-label active plant based nutrition and wellness brand, OZiva was launched in 2016 by Aarti Gill and Mihir Gadani as co-founders. The brand is India’s first certified Clean Label Brand that offers an inspirational range of holistic plant-based nutrition, beauty and health products along with a fully digitized ecosystem intended to enable millions of Indians people towards living a healthier and better life. OZiva offers an inspirational range of holistic plant-based nutrition, beauty and health products. The brand recently launched the OZiva Clean Beauty Range and Kids Nutrition Range as well. Aarti’s technical and marketing wizardry alongside her youthful disposition and passion towards health & fitness along with Mihir true believer of combining the different aspects of Yoga, Ayurveda & Functional Fitness for optimal health, has been the driving force behind the rise of OZiva.

Sandeep Singh & Nikki Singh Arora – Blue Tribe

Top Couple Entrepreneurs in India – Nikki Singh Arora & Sandeep Singh

According to husband-wife duo Sandeep Singh and Nikki Singh Arora – the founders of Blue Tribe, the will to raise their daughter in a greener environment inspired them to build Blue Tribe as a one-of-a-kind food-tech company, which brings out plant based alternate meats like Chicken Keema, Chicken Nuggets, Mutton Keema, Chicken Momos, Chicken Sausage, etc. Through BlueTribe, they strive to arouse a lifestyle change in non-vegetarian food lovers so that everyone can take a conscious step towards healing the green planet. Their vision is to offer the perfect alternative of meat-based food items made entirely from plant-based ingredients. The best part is, these modernistic plant-based meat products are similar in taste, texture and quality and thus offer a genuine chance for meat lovers to choose a relatively more sustainable and eco-friendly substitute without compromising anything.

Nidhi Yadav & Satpal Yadav – AKS Clothing

Top Couple Entrepreneurs in India – Nidhi Yadav & Satpal Yadav

A Yuvdhi Apparels Private Limited brand, AKS Clothing, was started in 2014 by a hitched couple, Nidhi Yadav and Satpal Yadav. AKS clothing is renowned for its great taste in design and long-lasting material quality and has been the pinnacle of beautiful, graceful, and stylish women’s attire. The AKS clothing line comprises the best and most fashionable fabrics available.

Conclusion

When your significant other becomes your business partner, starting with your dreams become much more interesting because they are familiar with their working styles and characteristics.

Finding a perfect business partner can be quite a tough job but if it is your life partner, the difficult path may not become easier but you will definitely get the courage to face the upcoming challenges. The above couple entrepreneurs proved that the couple that hustles together, reach the peak of success together.

FAQs

Can a couple start a business?

If a couple starts a business, it might turn out to be a dream job, as they already have the required bond and mutual respect that is needed between business partners.

Who are some of the top successful couple entrepreneurs?

Varun Alagh & Ghazal Alagh, Shubra Chadda & Vivek Prabhakar, Shikhar Singh & Nidhi Singh, and Bipin Preet Singh & Upasana Taku are some of the successful entrepreneurs.

Who is Aarti Gill husband?

Mihir Gadani is the husband of Aarti Gill. They have founded OZiva company.

What can be the best business for husband and wife to start?

A husband and wife can start a business that matches their skills and interests. Some great options include a café or bakery if they love cooking, an online store for fashion or handmade products, a consulting business in their expertise, or a content creation venture like blogging or YouTube. They can also explore franchise businesses, event planning, or a fitness studio. The key is to choose something they enjoy and can manage together efficiently.

Who is Nidhi Yadav from Aks’s husband?

Satpal Yadav is the husband of Nidhi Yadav.
February 14, 2025

Reyes Holdings Success Story – The 6th Largest Privately Held Company in the US

Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Reyes Holdings.

America is home to many large industries serving the worldwide area. One such large company is Reyes Holdings. Reyes Holdings is a family-run business that is also recognized as one of the largest privately owned companies in America.

They produce and deliver the best-known brands and the widest varieties of foods and beverages. Read further to get more insight about Reyes Holding company such as its startup story, founders and team details, industry specification, etc.

Reyes Holdings Company Highlights

Company Name	Reyes Holdings
Headquarters	Illinois, United States
Sector	Food and Beverage Products
Founders	J. Christopher Reyes and Jade Reyes
Founded In	1974
Revenue	$27.8 Billion (2020)
Website	www.reyesholdings.com

Reyes Holdings – About
Reyes Holdings – Industry
Reyes Holdings – Founders and Team
Reyes Holdings – Startup Story
Reyes Holdings – Mission and Vision
Reyes Holdings – Name and Logo
Reyes Holdings – Employees
Reyes Holdings – Challenges Faced
Reyes Holdings – Mergers and Acquisitions
Reyes Holdings – Awards and Achievements
Reyes Holdings – Competitors

Reyes Holdings – About

Reyes Holdings - Website — Reyes Holdings – Website

Reyes Holdings is a 47-year-old family business founded in 1976 by two brothers named Chris and Jude Reyes. The company consists of five divisions named Reyes Beer Division, The Martin-Brower Company, Great Lakes Coca-Cola Bottling, and Reyes Coca-Cola Bottling. The global headquarters of Reyes Holding is situated in Rosemont, Illinois.

The Reyes Beer Division is responsible for the distribution of beer to almost 71,000 accounts across the nation. The Martin Brower Company provides chain management services to almost 20,000 quick restaurant services across 19 countries.

Great Lakes Coca-Cola and Reyes Coca-Cola Bottling are merged on January 01, 2022. Reyes Coca-Cola bottling is a Reyes-owned subsidiary responsible for the distribution of Coca-Cola to a number of places such as Chicago, Illinois, Wisconsin, and many others.

Reyes Holdings – Industry

The food industry is growing at a Compound Annual Growth Rate (CARG) of 8.7%. The industry’s global market grew from $581.25 billion in 2021 to $6327.35 billion in 2022. CARG has also predicted growth of 10.76% in the future. There will be steady and constant growth in the industry in the foreseeable future till 2029.

This report proves the growth rate of Reyes Holdings too, as they are completely involved in the industry. The market consists of various types of activities in the preparation of food and beverages starting from the procurement of raw materials to the distribution of processed food.

The pandemic outbreak of covid 19 in 2020 has resulted in a downfall and caused a restraint in the food market. Although Russia and Ukraine war is disrupting the rise after the pandemic, it’s only in the short term. The CARG has also predicted an improvement in the industry as the war has created economic sanctions and supply chain disruptions.

Reyes Holdings – Founders and Team

The founders of the multi-millionaire company are two brothers namely J. Christopher Reyes and Jude Reyes, who co-chair Reyes Holdings. They first started with the beer distribution unit along with the support from their father.

Duke Reyes, the youngest brother in the Reyes family serves as the CEO of the company. Whereas, James and Tom contribute to the beer distributor subsidiary of Reyes Holdings.

The LLC now operates on a larger scale with over $30 billion in sales and nearly 30000 employees. The divisions under the holdings are majorly beer and coca-cola distributions. The source of wealth for the Reyes families is the food and beverage industry making them the 26th richest families in America in 2020.

Chris and Jude Reyes

J. Chris Reyes - Founder of Reyes Holdings — J. Chris Reyes – Founder of Reyes Holdings

Being the elder brothers of the Reyes family, Joseph Christopher Reyes and Jude Reyes share the chairs of the distribution company. The firm was originally founded by their father with the support of both the elder sons.

Chris is the Chairman of Ann and Robert H.Lurie Children’s Hospital in Chicago and a member of trustees for Ronald McDonald House Charities. He also serves as the board of directors for the Museum of Science and Industry of Chicago.

Duke Reyes

The younger brother of the Reyes family, Duke is the CEO of Reyes Beverage Group. He is a Florida resident whose main source of income is beer distribution. He is the 2324th billionaire (2022) with a net worth of $1.2B as per the Forbes list and his wealth is on decreasing pace since 2020.

The younger brothers of the Reyes family, James and Tom are the executives at the Reyes Beverage Group.

Reyes Holdings – Startup Story

Each business was once just a small idea. The spark ignited by the idea is what brings life to them in the form of business. As a family, Reyes brought in the idea of distributing beverages and food for popular and significant brands. Through a deep understanding of the market, Reyes hit the weaker point of the industry, which is distribution.

All through the world, manufacturing a product is much easier than actually distributing it to retailers. Reyes took that mission into their hands and made the distribution jobs easier for the brands.

It is easier to plot the idea but the execution point started with the distribution of Schiltz Beer in Spartanburg, South Carolina. Within a year, the Reyes brothers added distributorship in Georgia.

By 1979, they moved the headquarters to Chicago. Gradually, the LLC started expanding its wings all over the world. Taking the main focus of distribution in the beverages like beer and Coca-Cola, Reyes Holdings created a name in the industry. With a strong base in the beverage industry, the company paved its way into the food industry.

Jude and Chris took the company into their hands and acquired Martin Brower, after which the growth and success of the LLC is enormous.

Reyes Holdings – Mission and Vision

Reyes Holdings have a clear mission statement and cohesive company values. The company mainly focuses on people’s safety, relationships, integrity, dedication, and excellence.

The mission of Reyes Holdings is as follows, “We are committed to being the brewers’ distributor of choice by leveraging our scale to provide unparalleled service and continually striving to grow our customers’ profitability.”

The vision of the company is to be committed to providing excellence consistently. The vision statement of the company is, “By staying true to a long-standing commitment to excellence, Reyes Holdings, LLC has become a critical partner to companies across the country.”

Reyes Holdings – Name and Logo

Being a family business, the company follows its family name as its logo from the start. They have kept the logo simple yet classy. The logo consists of Reyes Holdings written in blue shade with the word “Reyes” in bold and both of them are arranged in step order. Apart from this, a brown color shape is seen as an underline covering the word Reyes and Hold from the word holdings.

Reyes Holdings – Employees

Reyes Holdings currently operates 30000 employees with annual revenue of $30 billion. The company supports the employee’s wellness and has a goal to foster a culture of health. They facilitate the employees with transparent communication, factual resources, and a range of benefit programs. The company also extends its support to the employee’s family in the form of wellness activities and other similar benefits.

The employee discount program, Opt-in insurance, HSA/Flexible Spending Accounts, Matching contribution, and mental health awareness programs are some of the key highlights of the employee benefits at Reyes Holdings.

They also provide medical resource programs, weight loss programs, and Free annual health screening options. The free work hours and stress-free environment along with performance benefits keep the employees motivated and dedicated to the work.

Reyes Holdings – Challenges Faced

Reyes Holdings has been ranked 57th in the food retailers segment. But, it has reported on the non-disclosure of nutrition segment measurements. The company has not yet disclosed any explanation or disclosure on the personal data issues. Other than these two, the company has achieved environmental sustainability by reducing plastic packaging.

Reyes Holdings – Mergers and Acquisitions

Reyes Holdings is a company with four business units. The Reyes family of business includes Reyes Beer Division, Martin Brower, Greta Lakes Coca-Cola Bottling, and Reyes Coca-Cola Bottling.

In June 2022, Reyes Beer Division closed the acquisition of Columbia distributing in North California. Reyes Beer Division (RBD) also closed its acquisition of DET distribution company in Nashville and Jackson, Tennessee.

The new operations will continue to function as DET beverages. RBD has signed an agreement to acquire all the assets of Capitol Wright Distributing.

Reyes Holdings – Awards and Achievements

Reyes Holdings has won a lot of awards and recognitions, especially under the great places to work category.

Reyes Holdings – Competitors

The food and Beverage industry is a highly competitive industry and Reyes Holdings is been topping the industry for decades. The competitors include US foods Inc and Ben. E. Keith, The Coca-Cola Company, McLane Company, and Golden State Foods.

Conclusion

Reyes Holdings is a family-run wholesale and food distributor business started in the year 1976. It was started by the father and his two elder sons named Chris and Jude Reyes.

The global headquarters of the firm are placed in Illinois, United States. Reyes Holdings comprises four subdivision which is explained in the above context joined by other essential information about Reyes Holdings,

FAQ

Who is the largest Coca-Cola bottler?

Coca-Cola Consolidated is the largest Coca cola bottler in the United States.

Who is the CEO of Reyes Coca-Cola?

Bill O’Brien is the present CEO of Reyes Coca-Cola.

How many employees does Reyes Coca-Cola have?

As per Zoominfo, Reyes Coca-Cola has 748 employees.

Where is Reyes Holdings’ headquarters located?

Reyes Holdings’ global headquarter is located in Chicago, Illinois, United States.

January 27, 2023

Petpooja: Success Story of India’s No.1 Restaurant Management Software

Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Petpooja.

The relationship of Indians with their food is intimate. The food here in India is an emotion that also reflects the country’s culture and its personality. One can be amazed by the vast variety of food items India has to offer as each State has its version of edible items.

Indian culture beholds the extensive and rich food culture as well. Due to the infusion of a wide list of delicacies, the concept of the restaurant business has also taken over all of India. Today, we have thousands of food chains, hotels, and restaurants offering numerous different dishes based on a variety of cuisines.

While food is not only limited to India but is an important aspect in most countries. The food business has widely become popular in almost all parts of the country. To help with this restaurant business some companies manage and help organize unorganized food and beverage sectors.

Petpooja is one such company that offers restaurant management software for the F&B retail market. The company was founded in 2011 and is headquartered in Ahmedabad, Gujarat.

Discover more about Petpooja’s startup story, how it works, industry details, founder, competitors, challenges faced, and future plans.

Petpooja – Company Highlights

Headquarters	Ahmedabad, Gujarat
Sector	IT services
Founder	Parthiv Patel and Apurv Patel
Founded	2011
Legal Name	Prayosha Food Services Pvt. Ltd.
Valuation	$35.8 million (2021)
Revenue	$126 million
Total Funding Raised	$8.9 million
Website	www.petpooja.com

Petpooja – About and How it works?
Petpooja – Industry details
Petpooja – Founders
Petpooja – Startup Story
Petpooja – Mission and Vision
Petpooja – Name, Tagline, and Logo
Petpooja – Business Model
Petpooja – Revenue Model
Petpooja – Funding, and Investors
Petpooja – Growth
Petpooja – Advertisements and Social Media Campaigns
Petpooja – Competitors
Petpooja – Future Plans
FAQs

Petpooja – About and How it works?

The lack of appropriate technology in the F&B sector is what motivated the founders of Petpooja to come up with one of the top restaurant management software to help give them a smooth experience management experience.

Petpooja is the leading next-generation PoS platform for the F&B industry. The company’s legal name is Prayosha Food Services Pvt. Ltd.

Its PoS system runs all of its client’s operations smoothly, allowing its customers to focus on other functions to further expand its restaurant business. The company has over 35,000 clients across India, the UAE, and South Africa.

The PoS system of Petpooja involves a billing system, inventory management system, reporting, customizable menus, CRM, and online ordering.

Petpooja flatters itself to be present in more than 140 cities not only in India but also in UAE. It has employed more than 750 people across the globe.

The Petpooja platform processes over 200,000 invoices each day and receives over 50,00,000 API requests every day. The platform is independent of the operating system (Windows, Mac, or Linux) and the browser. Node.JS, Python, PHP, Adobe, MySql, MongoDB, SqlLight, and ReactJS are among the technologies used on the platform.

Petpooja works with companies and organizations like Dunzo, IIFL, Bank, PayTM, HDFC NPCI, Zomato, and Swiggy, and by partnering with around 300+ restaurants.

Petpooja – Industry details

The worldwide food and beverage industry is predicted to rise at a compound annual growth rate (CAGR) of 9.7% from $5,817.4 billion in 2021 to $6,383.49 billion in 2022. The food and beverage industry is predicted to increase at an 8.7% CAGR to $8,905.5 billion in 2026.

With this increased rate there could be exponential growth for cloud-based restaurant management platforms like Petpooja, which provide operational needs to any kind of F&B outlet.

Petpooja – Founders

Petpooja is founded by Parthiv Patel and Apurv Patel.

Apurv Patel

Apurv Patel is the Co-founder and CSO of Petpooja. He has a degree in B.E degree in Electronics & Communication from Sardar Patel University. Before founding Petpooja, Apurv worked in many organizations by engaging himself in different roles. He started out working as an Executive Assistant at Claris Lifescience, then working as a Business Analyst at Elitecore Technologies, etc. Apurv Patel is a people person and always advises to remain ethical and transparent while doing business.

Parthiv Patel

Parthiv Patel laid the foundation stone of Petpooja along with his friend Apurv Patel. Prior to beginning the journey of Petpooja, Parthiv has been associated with many companies. To be precise, he began his career as a Senior Project Engineer at Wipro Technologies to then worked as an Associate Vice President at GVFL.

PetPooja – Startup Story

The founders of Petpooja – Apurv Patel and Parthiv Patel started Petpooja with the mindset of making the unorganized sector of the F&B industry into a more systematic and methodical sector. The due were school friends, who reunited one single day to end up discussing their love for food in Ahmedabad city. This is one of the biggest reasons before starting Petpooja.

In the initial days of Petpooja in 2011, it started as a delivery service for corporations and multinational corporations. They served as a go-between for its partner restaurants to deliver huge bulk orders of corporate meals. Within two years, Petpooja made considerable progress by servicing over 200 corporate clients in Ahmedabad and partnering with 300+ eateries.

During the delivery process, the duo realized that they had to put a lot of effort to carry out the process, which involved orders, constant follow-ups, inventory and orders and bills, and a lot more other things. Keeping up with the pace of manually taking orders is what pushed the founders to take appropriate technological help. They sought to automate the monotonous and repetitive processes, giving the restaurant owner more time to focus on customer care and business success.

After pitching the idea of embracing Petpooja Point-of-Sale (PoS) software, the company raised its funds and achieved a positive outcome. It grew from a two-member team to over 200 employees in 2019. Gradually, the company upgraded its software by adding features like Kiosk, AI-enabled software, and FoodBot, which is a Robot that does the serving chores of a waiter in a restaurant.

PetPooja – Mission and Vision

The mission of Petpooja says, “Our mission is to be the go-to Operating System for all F&B retail across the world”

The company relies on four philosophical visions:

Pricing
Simplicity
Innovation
Support

PetPooja – Name, Tagline, and Logo

Petpooja’s logo is the company’s name itself.

PetPooja – Business Model

The business model of Petpooja can be said to have a B2B2C model. Since Petpooja provides restaurant management software solutions to a majority of restaurant business owners, it offers a complete product or service transaction process. The business model of the company allows mutually beneficial service or product delivery channels through its PoS system.

Petpooja operates its business by offering PoS systems that have a complete system for an online operation that eases the operations of many restaurant owners. The services include –

Billing system – Deskstop billing software allows the customers to manage high-order bills in a smooth manner. The software is operational on any device, be it a laptop, desktop, tabs, or any touchscreen electronic device.
Inventory Management Software – This software by Petpooja allows customers to manage their entire restaurant stock such as raw materials to even monitor semi-prepared items on the kitchen module system. Petpooja inventory app gives its clients the liberty to keep their stock list updated in a matter of minutes and automatically sync all the data to Petpooja’s cloud.
Reporting – Whether it is tax, an email report, a cancellation report, or other bill reports are all stored under the simplified reporting dashboard to give its customers a glance at important reports in one place.
Menu Card Dashboard – Petpooja also gives the liberty to its clients to add their restaurant menus. The feature also allows them to customize as per their food items’ availability. In addition to this, it also has special notes for the restaurant owner’s customers to allow them to give special instructions.
CRM – This service by Petpooja allows its clients to engage and track their loyal customers to help build healthy relationships. Petpooja’s Feedback Management System lets its clients collect feedback and other suggestions from their customers either through SMS links, QR codes, or using tablets or mobile phones.
Online order integration – The PoS of Petpooja offers seamless online order management. Companies like Zomato, Swiggy, and Amazon use Petpooja’s online order management system.

Apart from offering this above-mentioned software, Petpooja also gives the option to add features to its client’s existing PoS system. The Petpooja App marketplace further optimizes its clients’ PoS system with special apps and other services.

Besides, Petpooja has other tech products like Waiter Calling Device, Captain App, and Tvito: the marketing app.

Petpooja PoS system is widely being used by F&B outlets like Fine Dine, Cloud Kitchens, Bakery, Bar, Canteens, Food courts, Pizza shops, Cafes, and other large chains.

PetPooja – Revenue Model

After relaunching with the PoS system, Petpooja gained a good amount of revenue. With a new approach to the business model, Petpooja slowly picked up the race and built its business into a more scalable one. The initial years for Petpooja were tough but now the company has made a total revenue of $126 million.

The two streams from which Petpooja generates its income are:

Petpooja App Marketplace by offering add-on features and other integrations.
Through online and credit card transactions.

PetPooja – Funding, and Investors

Petpooja has received $8.9 million in investment over three rounds. Their most recent funding came from a Series B round on November 15, 2021. The company is supported by five investors. The most recent investors are GVFL and Mayur Desai.

Date	Funding round	Lead Investors	Funds raised
November 15, 2021	SERIES B	Aroa Ventures	$4.5 million
February 10, 2020	SERIES A	Udaan	$140 million
November 16, 2019	SEED Round	Trustroots	$2.4 million

PetPooja – Growth

The growth of Petpooja can be said to be commendable as the company today works closely with big companies like Havmor, Jumboking, Apsara, TGIF, The Beer Cafe, Thalappakatti, and many more. From starting as a delivery service to now climbing to offering innovative software services to various businesses, Petpooja has come a long way.

Presently, the company has a strong and expanding family of more than 800 people, and it has begun scaling its operations overseas as well. The $4.5 million Series-B fundraising recently will help the company to pursue its ambition to disrupt the restaurant-tech enterprise and enhance the efficiency of all eateries and F&B models.

During the pandemic, Petpooja came up with unique features to help many businesses, which were shut down due to lockdown in 2020. The company came up with ideas to help businesses recover from the pandemic and cope with losses in a more useful way. It launched robust features such as Scan-Order-Pay, Voice-ordering Kiosk, Petpooja Restaurant Analytics Insights, SMS service, Online Order Reconciliation, Suppliers Hub, etc.

PetPooja – Advertisements and Social Media Campaigns

Petpooja has its own App called Tvito, which is a marketing app designed for restaurant owners to help them create social-media-worthy pictures. The mobile app – Tvito offers 50,000+ designs, 20+ cuisines, and vast options for content creation to promote any restaurant business.

To promote the launch of Tvito, Petpooja posted a video showcasing the various features of Tvito on its YouTube Channel.

PetPooja – Competitors

Some of the competitors of Petpooja are:

Repeat App
myHQ
FoodDocs
POSist
SlickPOS
Toast
Urban Piper
Vend POS
LimeTray Restuarant POS
GloriaFood

PetPooja – Future Plans

Petpooja’s main aim is to become the country’s one-stop solution for an operating system for all F&B outlets across the world. The company’s innovative and smart products and services have made them one of the leading PoS software companies in the country today.

FAQs

When was Petpooja founded?

PetPooja was founded in 2011.

Who is the founder of Petpooja?

The founder of PetPooja is Parthiv Patel.

Where is the headquarters of Petpooja?

PetPooja is headquartered in Ahmedabad, Gujrat.

Does Petpooja serve only in India?

No, the services of PetPooja are available in UAE & South Africa as well.

October 4, 2022

How ITC Can Benefit From the Russia Ukraine War?

On the 24th of February 2022, Russian President Vladimir Putin shocked the world when he had announced the decision to launch a “special military invasion” in the eastern parts of neighbouring Ukraine in order to “protect the Russian-speaking people” there.

While there are various reasons speculated for the war, such as Ukraine wanting to join the North Atlantic Treaty Organization (NATO) or Putin’s vision of bringing back the old erstwhile Soviet Union, the economic effects of the war have been brutal for the world.

While the catastrophic effects of the invasion on the energy sector have been well-documented, given that Russia is one of the largest exporters of petroleum and natural gas and the subsequent oil embargo it has faced at the hand of the United States, this war also has effects on other sectors of the economy. One such sector is the agricultural sector, especially wheat production.

Russia is the largest exporter of wheat in the world, and Ukraine is the fourth largest exporter of the same commodity. Together they combine for a whopping 30% of the worldwide wheat production. But now, due to the various instability issues in the supply chain, there is a need for other countries to fill the void. India can be one of those countries.

And in India, one of the largest wheat exporters is the agribusiness section of ITC Ltd (formerly known as the Indian Tobacco Company). The agribusiness section of ITC accounts for about 21.88% of their revenue as per FY21 (Fiscal Year ranging from 1 April 2020 to 31 March 2021).

With ITC’s agribusiness section being one of the major contributors to India’s wheat exports, this article would discuss how they can benefit from this war, like, for example, the geographical conditions which help India’s aims, unlike exporters. We would also briefly discuss how ITC procures wheat from its farmers.

Procurement of Wheat by ITC
How Much Wheat Does ITC Export?
The Opportunity That Beckons
How Can ITC Exploit This Opportunity?
Role of the Government (Central and State)

Procurement of Wheat by ITC

ITC procures wheat through their e-Choupal initiative. Launched in June 2000, it has provided computer and Internet by e-Choupal kiosks access to the rural regions across multiple agricultural regions in the country.

Through e-Choupals, farmers can negotiate with the representatives of ITC, eliminating the need for a third party. They also help farmers place orders for basic agricultural needs like seeds and fertilizers, which enhances their productivity.

In 2020, ITC launched e-Choupal 4.0 which gives farmers information on weather and markets on a real-time basis. Today, around 4 million farmers growing a wide variety of crops like soybean, coffee, wheat, rice, pulses, and shrimp in over 35000 villages, are connected with ITC through 6100 e-kiosks. These farmers are spread across 10 states (Madhya Pradesh, Haryana, Uttarakhand, Uttar Pradesh, Rajasthan, Karnataka, Kerala, Maharashtra, Andhra Pradesh, and Tamil Nadu).

How Much Wheat Does ITC Export?

As per a March 2022 Business Standard report, out of the nearly 7.25 million tonnes of wheat exported in FY 2022, ITC is responsible for about a whopping 50% of it. With the Indian government targeting a record 10 million tonnes of wheat export for FY 2023, it is reasonable to expect that ITC would be a major contributor to it.

According to domestic brokerage firm Edelweiss, the poor production of wheat in Russia and Ukraine in the third quarter of FY 2022 (July 2021- September 2021), was a major reason for a 100% YoY (year-on-year) increase in ITC’s agribusiness division revenue as they slowly started to fill the void. They were also aided by other factors, such as a growth in demand for spices and leaf tobacco.

The Opportunity That Beckons

The invasion of Russia on Ukraine has further exacerbated the issue regarding the poor yield of wheat exports.

In the case of Russia, it is because of the various sanctions the Western World has imposed on them due to the invasion. These sanctions also affect other Russian exports like petroleum and potash. In fact, Russia has even temporarily stopped exports to ex-Soviet countries in Belarus and Kazakhstan for the time being.

In the case of Ukraine, it is mainly due to the Russian airstrikes on all their major port cities on the Black sea like Odessa and Chornomorsk. This has led to supply chain disruptions worldwide.

So if we consider these two factors, then it should be no surprise that wheat prices have touched a record high of around $13.50 per bushel (roughly around $500 per tonne). This had led to a huge void in the market, especially with countries dependent on wheat imports like Egypt struggling right now, given its ever-increasing population at a rate of 1.9% per year.

How Can ITC Exploit This Opportunity?

Given that wheat is a crop that is mainly harvested in the months of April and May, it looks like India is at the right time to help the world overcome the consequences of the Russian invasion of Ukraine as there has never been a demand for wheat higher than what it stands right now.

Another thing that needs to be considered as per the Edelweiss report mentioned before, the wheat produced in India is comparable in all parameters to Russian Red Sea Wheat, be it in quality, taste, or texture. Thus, all these factors help us conclude that the wheat produced in India is primed to fill in this huge void of wheat exported by Russia and Ukraine.

And who else is better positioned than ITC here? ITC already has a strong market in Bangladesh, the Middle East, and countries based in southeast Asia like South Korea and the Philippines.

Top Wheat Export to Countries From India

No wonder it has started taking steps to exploit this advantage, such as scaling up its wheat development program and introducing location-specific superior seed varieties. It has also started exporting its wheat to countries like Lebanon as well.

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Role of the Government (Central and State)

Even the current Prime Minister of India, Narendra Modi, has acknowledged this need to fill this void and recently said that India should seize this opportunity of exporting the best quality of wheat the exporters can.

The government has also decided to aid these companies so that India’s exports can be further boosted as per the directive of our Prime Minister. They have started establishing laboratories at a faster rate for quicker testing. They have also told port authorities to give priority to wheat exports.

Admittedly, a major issue that still persists that the exporters continue to raise is state-specific taxes. For example, in Punjab, they have to pay 3% taxes as per the fee they have paid to the market and 1% service charges. Exporters have appealed to the respective state governments to give tax relief, which would ease their business a lot.

Conclusion

Thus, in this article, we have talked about why there is a huge gap in the wheat exports market due to the Russian invasion of Ukraine and how ITC can exploit this gap. This gap is something that not only ITC but other exporters like Cargill or Olam Agro can take advantage of. And thankfully, it seems all of them are.

As per various reports, India could potentially export 4 million tonnes of wheat (around 55% of what it used to export annually) within the next two months, so it can be seen that Indian exporters are seizing this moment. This bodes well for the Indian economy and, thus, the country as a whole.

FAQs

Was Russia a major exporter of grain?

Yes, Russia is one of the largest exporters of wheat in the world and accounts for 16.5% of wheat production in the world. The country exported 37 million tonnes of wheat in 2020.

Does Ukraine produce a lot of wheat?

Yes, Ukraine accounts for 11.5% of wheat production in the world. It exported 18 million tonnes of wheat in 2020.

Who does Ukraine export wheat to?

Egypt, Indonesia, Turkey, Pakistan, and Morocco are some of the top countries to which Ukraine exported wheat.

Who does Russia export wheat to?

Egypt, Turkey, Nigeria, Bangladesh, and Pakistan are some of the top countries to which Russia exported wheat.

How can ITC benefit from the Russia Ukraine crisis?

As the Russia Ukraine war has caused a huge shortage of wheat in the world, ITC can seize this opportunity by providing the wheat to the countries that Russia Ukraine exported to.

April 5, 2022
List of All the Subsidiaries of Rebel Foods | Brands under Rebel Foods

In 2011, two passionate individuals set out to make a difference in the food industry by fusing technology with the magic and craftsmanship of cooking. Those two were Jaydeep Barman and Kallol Banarjee, who started this journey with a physical restaurant with an online delivery service and then later launched their first-ever cloud kitchen in 2015. And since 2016, the business has become a cloud-kitchen only business.

And if you are thinking about what a cloud kitchen is, then worry not. It is just that the business only takes online orders and only has delivery meals; there is no seating arrangement for the customers. In 2018, the firm launched the Rebel Launcher Program, which allows other restaurant chains to use its cloud kitchen service.

In 2020, the company also launched EatSure, which is a delivery chain for its own brands and restaurant partnerships. It also had food trucks called EatSure Express, which also helped as a promotional aid.

And not only this, Rebel Foods announced a deal with Wendy’s, an American fast-food chain company, in December 2020, in which Rebel Foods will open and run 250 cloud kitchens for Wendy’s in India. The company recently became India’s 31st unicorn. It is an accomplishment in and of itself to achieve so much in such a short period of time.

So now that we have talked about all the achievements of the company, let’s talk about the brands owned by it and how they are changing the online food delivery industry.

1. Faasos
2. Behrouz Biryani
3. Oven Story Pizza
4. Mandarin Oak
5. Firangi Bake
6. Lunch Box
7. The Good Bowl
8. Sweet Truth
9. The Biryani Life
10. Wendy’s
11. Nude Bowls by Maliaka Arora
12. The 500 Calorie Project
13. Box & Co.
14. Ayam Ambyar
15. Bros Fried Chicken
16. Feeling Bren
17. Banzai
18. Boom Burger
19. Holy Cow
20. Sawa

1. Faasos

Faasos

Faasos is known for its delicious and filling wraps. The company was first founded in 2011 by Jaydeep Barman and Kallol Banarjee. The company also has a mobile app that was launched in 2014. Headquartered in Mumbai, Maharashtra, Faasos is basically an online food delivery service that caters to around 36+ cities and has over 300 cloud kitchens.

2. Behrouz Biryani

Behrouz Biryani

Jaydeep Barman and Kallol Banarjee launched Behrouz Biryani in 2016, and it is now a well-known brand known for its diverse and tasty biryanis. Behrouz Biryani has locations in a number of cities, as well as in 10 other countries. With their extensive choice of biryanis, the company claims to have the top professionals working in its kitchen to deliver a regal and elegant experience.

3. Oven Story Pizza

Oven Story

Oven Story, which was founded in 2015 and is based in Mumbai, Maharashtra, is a subsidiary of Rebel Foods. The company is known for developing and creating new pizza recipes and unique concepts in order to change people’s perceptions of a common cuisine, pizza. Delivery of pizza is also done by Zomato and Swiggy, in addition to their own delivery systems.

4. Mandarin Oak

Mandarin Oak

Mandarin Oak is a Rebel Foods Chinese cuisine subsidiary that offers consumers flavorful and authentic Chinese meals via online food delivery. The restaurant was established to provide customers with a rich Chinese culinary experience employing advanced techniques while maintaining a classic flavour. The restaurant has over 320 locations and, in addition to its own delivery service, offers delivery through apps like Zomato and Swiggy.

5. Firangi Bake

Firangi Bake

Firangi Bake is a subsidiary of Rebel Foods and is available in several cities. It is an Italian and Mexican restaurant that offers food through online delivery. The company’s theme is to prepare Italian and Mexican dishes with the fusion of India’s signature flavours. The brand has established a good name for its oven-baked meals. The company loves to experiment and brings out new innovations in order to stay on top of the market.

6. Lunch Box

Lunch Box

Lunch Box was founded in 2020, aims to bring the flavour and feel of local cuisine with the convenience and comfort of online delivery. The meals are simple local food that everyone recognises, resulting in a nostalgic vibe and a meaningful experience. The company services over 320 locations and has delivery outlets such as Swiggy, in addition to its own delivery service.

7. The Good Bowl

The Good Bowl

The Good Bowl is a brand owned by Rebel Foods which is known for its filling and unique dishes in a bowl. The brand focuses on fusing different international and national flavours and creating something unique and delicious. The Good Bowl serves different types of bowl combinations like Italian, Asian, local, and many others.

8. Sweet Truth

Sweet Truth

Sweet Truth is a high-end dessert restaurant that delivers a variety of desserts and treats via the internet. The company comes under the parent company, Rebel Foods, and services a number of cities. The company succeeds in selling its customers sophisticated, gorgeous, and enjoyable desserts, resulting in a loyal customer base.

9. The Biryani Life

The Biryani Life

The Biryani Life is a subsidiary of Rebel Foods and serves around 300+ locations. It is a restaurant chain that offers delicious biryani options at affordable prices. The company sells through online delivery services like Zomato, Swiggy and its own delivery system.

10. Wendy’s

Wendy’s

Wendy’s is a U.S. based fast-food chain that expanded its reach to the Indian customer base through Rebel Foods. The company first started its business in India in New Delhi in December 2020. Since then, it has expanded to 16 cities where it runs around 75 online restaurants. Using Rebel Foods’ operating system and reach, the international company has made a profitable customer base in India.

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11. Nude Bowls by Maliaka Arora

Nude Bowls

Nude Bowls is an EatSure exclusive that has different salads and other options created by Malaika Arora. The company claims to serve healthy, nutritious, and tasty food in bowls without any hidden additives. Nude Bowls is only delivered through the EatSure application and EatSure Web.

12. The 500 Calorie Project

The 500 Calorie Project

A subsidiary of Rebel Foods, The 500 Calorie Project, is an online restaurant that serves delicious yet healthy meals under 500 Kcals. The company currently only serves Mumbai and Dubai but is planning to expand its business and open restaurants in new locations globally.

13. Box & Co.

Box & Co.

Based in Indonesia, the company was launched by Rebel Foods, due to the high demand and market opportunity for native cuisine. Box & Co. serves native dishes in easy box packaging that is easy to deliver and easy to consume.

14. Ayam Ambyar

Ayam Ambyar

Ayam Ambyar, a Rebel Foods subsidiary, is based in Indonesia. It’s an Indonesian restaurant that specializes in Indonesian chicken meals. The company claims that its food has a traditional and rich taste as well as a pleasurable experience.

15. Bros Fried Chicken

Bros Fried Chicken

Also based in Indonesia, Bros Fried Chicken serves different styles of fried chicken with international ingredients and dressings. The restaurant offers online ordering, as well as takeout and dine-in alternatives.

16. Feeling Brew

Feeling Brew

Feeling Brew is a coffee and beverage franchise that serves a variety of coffee drinks and other beverages. Customers can also choose from a variety of scrumptious signature drinks offered by the brand.

17. Ban Zai

Ban Zai

Based in Indonesia, Banzai is a Japan-inspired restaurant that serves Japanese cuisine and Bento-style dishes to its customers. The company claims to serve delicious yet healthy meals, which can be eaten anytime, anywhere.

18. Boom Burger

The brand focuses on the popularity of fast foods like burgers and presents them in a captivating way. Boom Burger sells different types of burgers and dishes with various vegetarian and non-vegetarian options.

19. Holy Cow

The brand, based in the United Kingdom, thrives on the demand for British-Asian fusion cuisine, which has helped the restaurant become a success. It offers a variety of dishes with Asian and British influences.

20. Sawa

Sawa is an authentic Lebanese restaurant launched in the UAE after the parent company, Rebel Foods, saw a potential profit and the demand for Lebanese cuisine in the market.

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Conclusion

Rebel Foods has expanded its business globally after understanding the potential of cloud kitchens and the involvement of technology in the preparation of food. The company has more than 20 food chains in India, Indonesia, the UK and the UAE. The founders of the company claim they will expand the brand to open 200 new restaurants in the upcoming 2 years.

Rebel Foods is a perfect example of how a good business plan with fresh ideas and hard work can do wonders for the company. After being India’s 31st unicorn and a leading cloud restaurant service, the company has several plans for the future. The founders believe in expanding globally by understanding the market thoroughly and learning what the people want.

FAQs

Who is the owner of Rebel Foods?

Jaydeep Barman and Kallol Banerjee founded Rebel Foods in 2011.

Where does Rebel Foods operate?

Rebel Foods has 45 plus brands and operates across 10 countries – India, Indonesia, United Arab Emirates, United Kingdom, Singapore, Malaysia, Thailand, Hong Kong, Philippines and Bangladesh.

How many brands are under Rebel Foods?

There are more than 45 brands under Rebel Foods, Some of the popular brands are Faasos, Behrouz Biryani, Wendy’s, Nude Bowls by Malaika Arora, and Sweet Truth.

Is Rebel Foods a unicorn?

The company became India’s 31st unicorn in 2021.

March 31, 2022
Business Model of FMCG Companies

The Fast-moving-consumer-goods (FMCG) is quite an established market. These industries have always proven themselves worthy of the consumers’ purchasing and reliable choice. When looking a little back in time, FMCG was considered wrong for entering the business industries. However, with time, many young businessmen or entrepreneurs put their foot in the direct interaction with consumers regarding the product, and shockingly, it received great acknowledgments and achievements. This came out to be the FMCG business model.

This kind of business model interacts directly with the consumers by cutting out the retail and charging at wholesale rates. This also supports and helps the FMCG players with the opportunity to establish their position in the market. With the FMCG business model, different categories are discovered and some great innovative types of business models. FMCG industries work mainly on the e-commerce platform.

Looking at these facts, it’s likely to say that the FMCG industries possess great kinds of business models and promote innovative contemplation. Through this article, we would explain to you how FMCG industries make money along with some distinct business models.

What is FMCG?
FMCG Market Size
FMCG Business Model
FMCG Marketing Strategies
Conclusion
FAQ

What is FMCG?

FMCG means Fast-Moving consumer goods. The direct-to-consumer business encompasses highly demanding products, sells rapidly, and comes at a very reasonable price. These are also known as Consumer packaged goods (CPG). The products in these industries are very fast-moving as they are convenient to deliver and sell very quickly from the stores and supermarkets because of the daily usage in our life.

The FMCG industry includes some of the biggest brands worldwide. Such as Nestlé, PepsiCo, JBS, Procter & Gamble, Coca-Cola, Unilever, and many more. It’s always advantageous to work in this industry as it brings out great career opportunities.

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FMCG Market Size

FMCG industries reached up to US$ 52.75 billion in FY18 and by the time of 2020, it rose to US$ 103.7 billion. With the sector of food items, hygiene, rural areas and health; the FMCG industries have grown with a 7.1% increase in the last 2 months of 2020.

When the product demands increase in the rural sector, it brings out a great revenue rate for the FMCG industry. The rural area contributes around 36% pg total FMCG industry spendings. As the government also put huge effort into the hygiene and health of the rural regions, the FMCG industry gained up to 10.6% of growth recovery.

The government initiatives for the low unemployment rate, high agricultural produce, and reverse migration for the advancement of the rural areas. When such initiatives are taken, the FMCG industry gains a great amount of profit in hand.

Growth of FMCG Market size in India

FMCG Business Model

Let’s take a brief look at some of the data-driven business models of FMCG Industries.

Premium Service Model

Premium Service Model offers great consumer services. It provides a premium fee that is linked for the customers to sign up. It possesses substantial benefits and encourages the customers to sign up.

Through the increase in business insights, the retailers gain the incremental revenue that targets the customers more consistently and brings functioning modifications to them. Premium Service Model promotes customers loyalty, enhances sales, and has the average basket size.

Differentiator Service Model

Differentiator Service Model offers some very heightened benefits to the customers and also offers the chance to purchase the same times again. Moreover, it gives rewards that boost up the purchasing tendency.

Differentiator Service Model guarantees good customer loyalty and increases the basket size by purchasing the same items again and again. The retailer, however, gets access to the minute customer’s data such as the email, contact details, history, and many others.

Return on Advantage Model

Return on Advantage Model also referred to as the Competitive Advantage Model focuses on driving the business insights for the growth of new products by combining the internal transactional data with the third party data. This also targets the experiences between the online and offline platforms and for better customer segmentation.

This business model targets customer segmentation to enhance its capabilities. Through this, the purchasing patterns are identified and assembled to gain a better possibility of targeting the customers.

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FMCG Marketing Strategies

FMCG Industries has built a significant position in the market with its advanced product awareness strategies and customer loyalty. Here are some of the marketing strategies of the FMCG Industry.

Multiple Branding

In FMCG marketing, Multiple Branding is one of the most fascinating techniques to hold up the potential customers and strong market position. In this technique, the company creates fair competition among the same brand product categories.

Product line Building

Product line Building offers a wide range of variety to the customers based on their choices by altering the names. A company manufactures the same product with different needs of customers and sells them accordingly. However, there isn’t any specific competition between such products as the target audience for each is distinct.

Huge Distribution Network

A huge Distribution Network is one of the very essential marketing strategies based on significant locations. This helps the product to reach every corner to gather its potential customers.

New Products Development

The company often modifies its products and then removes the old inconsistent ones. This helps them to maintain the competition and standards in the market. In this strategy, the company kept on researching and developing new features in their existing products. After modifying the product according to the consumer’s needs, they replace the older ones with these.

Flanking

Flanking is one of the very interesting FMCG marketing strategies. It sells the same product in different volumes and packaging. This helps the consumer to stick by the brand and purchase the product according to their favorable need. This brings a good option and probability for consumers to purchase the product.

Brand Extension

Normally when a company has made its strong position in marketing, to keep it consistent the company manufactures more products with the same name but different features, to gain massive sales. Brand Extension strategy is very essential as it brings more value to the brand and reaches the target audience quickly.

Conclusion

The Fast-moving consumer goods (FMCG) industry possesses some very strong brand holding in the market. With its incredible strategies and plans, it brings out great reliable growth development. FMCG industries are one of the most advanced and popular industries. It calls out a different business model to gain the required upholding with its consumers. FMCG industries include some of the very prominent brands worldwide that prove their success in the marketing field.

FAQ

What is the biggest FMCG company?

Switzerland’s Nestlé is the world’s largest fast-moving consumer goods company, followed by two US giants: Procter & Gamble and PepsiCo.

Which FMCG is the best?

Some of the top FMCG companies are Hindustan Unilever Limited (HUL), Colgate-Palmolive, ITC Limited, Nestlé, Parle Agro, Britannia Industries Limited, Marico Limited and Procter and Gamble.

How do FMCG companies work?

In the FMCG industry, manufacturers often sell the goods to wholesalers, who sell them to the retailers, who in turn sell them to the consumers. This is a two-level channel.

January 7, 2022
The Rise of Plant-Based Food: Past, Present & Future of Veganism

World Vegan Day is November 1st, and it’s a day to honour those who do not eat animals, dairy, or anything else that originates from or involves an animal. They also don’t wear any animal-derived apparel, accessories, or objects. The vegan day started in 1994 to mark the Vegan Society’s golden jubilee. Here’s a look at a brief history of veganism, present and what the future holds for the vegan industry.

Vegan Industry – Past: What is Veganism and who started it?
Vegan Industry – Present: Present Scenario and Its Impact on Different Industries
Vegan Industry – Future: What does the Future Hold for Vegan Industry?
FAQ

Vegan Industry – Past: What is Veganism and who started it?

Veganism is an advanced version of vegetarianism that traces its origins to India and eastern European communities, although the name was developed in 1944. In 500 BC, the Greek thinker and statistician Pythagoras of Samos initially proposed vegetarianism. He preached compassion amongst creatures, notably humankind, in contrast to his theory about right triangles. Vegetarianism was also espoused by Buddhists, Hindus, and Jain, who believed that people mustn’t impose agony on other species.

While it would occasionally flare up amid fitness trends and spiritual renaissance, the vegetarian diet never attracted the West. Vegetarianism and chastity were promoted by the Ephrata Cloister, a rigorous congregation founded in 1732 in Pennsylvania. Jeremy Bentham, an eighteenth-century pragmatic thinker, considered that animal slaughter was exactly as bad as mankind’s misery, and compared human supremacy to bigotry.

In 1847, the 1st veggie group was founded in England. The American Vegetarian Society was co-founded shortly afterwards by Rev. Sylvester Graham, the originator of Graham crackers. Graham was a Presbyterian preacher, and his disciples, known as Grahamites, followed his rules for living a good life, which included veganism, sobriety, celibacy, and daily baths.

In Nov 1944, an English carpenter named Donald Watson declared that since vegetarians consume eggs and dairy, he coined the term “vegan” to denote those that don’t. Last year, it was discovered in 40% of Britain’s dairy cattle, which Watson exploited by arguing that the vegan diet protected individuals from unsafe meals.

He offered a precise clarification of how the name must be spoken 3 months into saying the word: “Vegan, not Veejan,” he stated in his own Vegan Society magazine that had 25 readers. There would have been 2.5 lakh, vegans, in the UK and 1.9 million in the US when Watson passed in 2005 aged 95.

Vegan Industry – Present: Present Scenario and Its Impact on Different Industries

Folks often say they won’t become vegan as they believe being a vegan themselves won’t matter, or that the world will not go vegan, so it’s meaningless for them to go vegan. Is it fair, though?

Veganism has the potential to save over 1000 species, over 1 lakh tons of water, over 32,000 sq. of forests, nearly 44,000 lbs of grains, and more. Isn’t it incredible how much of an influence one can make in just 3 years as a vegan?

People change and demand change, and when more people change, this becomes a greater trend, which can lead to social reform.

Is the Vegan Industry growing?

Yep. I’d want to highlight plant milk as non-dairy milk substitutes and options such as soy milk and rice milk weren’t viable two decades ago, certainly not publicly. Today, go to any supermarket and you’ll notice soy, cashew, hazelnut, and other forms of milk. The non-dairy milk aisle at these shops is the same size as the dairy milk aisle. As a result, things are changing.

According to recent findings, as many as 6% of U.S. consumers identify as vegan, up from 1% in 2014. According to a 2018 study, about 40% of millennials identify as vegans, and economists have declared 2019 to be the year of veganism, with no signs of slowing off in 2020. Veganism is becoming trendier, and the number of vegans is rising.

It has a significant effect on the food industry. The worldwide food sector was estimated to be valued at over 12 billion in 2018, and vegan food sales in the U.S. climbed 11% from 2018 to 2019. In 2016, the worldwide dairy segment was worth more than $8 billion, but by 2024, it is predicted to be valued at more than $11 billion. This indicates that vegan products are on the rise, while non-vegan ones are on the decline.

Impact on the Food sector

The worldwide vegan meat sector is also rising, with estimates that it will reach 7.5 billion dollars by 2025, driven by firms like Beyond Meat, which had the top overall public offering by a leading U.S. firm in over 2 decades when its shares went public.

The vegan food business in the United States rose by 29% during 2017 and 2019, with a world average of $27.9 billion by 2025. Due to the recent spike in tofu sales during the pandemic, Canada issued new food rules that are more vegan forward, and the Chinese govt-issued new regulations that aimed to cut meat intake in half.

Vegan brands such as the veggie grill and plant power fast food are also seeing progress. Vegan and veg have been top Meta keywords on services like UberEats and Grubhub recently, and this shift in expansion isn’t just happening for vegan sectors; a lot of big chains, such as Subway, Dunkin’ Donuts, Taco Bell, and KFC, are currently adding vegan food to their menus, allowing even more change.

This shift is so pervasive and dangerous that certain animal-based firms and organizations have begun to sue plant-based enterprises in an attempt to prevent them from using terms like “milk” or “butter” on their items.

Impact on Fashion and Entertainment Sector

Veganism isn’t all about diet; it’s about all forms of animal suffering, which encompasses a wide range of sectors. So, are those sectors undergoing any shifts as well? Vegan culture is gaining popularity.

By 2025, the vegan leather business is expected to be worth $85 billion. By 2025, the global demand for vegan makeup is expected to reach $20.8 billion. Like Ringling Brothers, non-vegan theatre is losing steam and closing. Whales, dolphins, and porpoises are no longer held captive for amusement in Canada.

Vegan Industry – Future: What does the Future Hold for Vegan Industry?

Veganism is gaining popularity in civilized countries. A major study put the plant-based diet to the trial, examining a hypothetical case in which the world becomes vegan by 2050. Greenhouse gases could be decreased by three-quarters if this occurs.

Cows are the primary source of greenhouse gases. Methane is produced by bugs in their digestive tract, while co2 is injected by deforestation for their grazing. These gases cause global warming. Cows would be the 3rd largest producer of greenhouse gas if they were a nation.

Animals raised on farms have a strong desire to graze on the land. Animal farming takes up more than 80% of all farmland on the planet. However, it only yields 18% of the world’s calories. To gain by one kilo, a cow needs roughly ten kilos of food, pigs six kilos, and poultry 3 to 4 kilos. A lot of food is lost as cattle feed, which we would then consume.

More diverse vegan diets with low calories can save lives with a well-balanced vegan diet. Early death might be lowered by 20% if the world went vegan in 2050, making the world economy healthy as well.

A lot of money is spent on treating illnesses like stroke, cancer, and diabetes that are linked to diets. In 2050, around one trillion dollars might be saved. That’d be around 3% of the total cost of healthcare.

Since 1960, worldwide meat consumption has grown at a rate of over 3% per year. No one loves how factories treat their animals. Because meat firms don’t own the farms, shifting from chickens or pigs to vegan meat is simple. If the market and the customers want it, they’re willing to adjust. The world may potentially hit peak meat and descend another way due to a lack of economical and available options.

If you look at historical statistics, it’s improbable that the world will be vegan by 2050. We’d have a little chance to stay below toxic levels of global warming unless we made massive diet adjustments further towards vegan diets. However, switching to a vegan diet may be beneficial.

A vegan diet could bring us three-quarters of the way there. Authorities can play a key role by setting effective nutritional guidelines. They can implement sourcing standards that make it apparent that the baseline foods bought are plant-based, healthy, and environmentally friendly.

Is Vegan Meat better than Regular Meat?

We are addicted to the taste of meat, yet the only way to break this habit is to create goods that provide the exact taste minus the use of an animal. Plant-based meat employs the same machinery as meat processing factories. Only this time, there won’t be any blood all over the place. Components like soy, lupine, wheat, peas, and others can be utilized in the preparation of replica meats to provide a similar experience.

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Conclusion

Vegan meat is simply the next step on the path of agricultural advancements. In the farming sector, things are forever evolving. There were billions of horses to move and plough a century ago. They are now on the endangered list because we no longer require them. The meat will be made using automation in the future, and slaughter species will be endangered as well, leaving room for wild poultry and feral pigs. That, I hope, is destiny.

FAQ

Is the vegan food industry growing?

Yes, the global vegan industry is projected to expand at a CAGR of 9.6% from 2019 to 2026.

What is the vegan industry worth?

The Vegan Food market size was valued at $14.2 billion in 2018 and is expected to reach $31.4 billion by 2026.

What percentage of the world is vegan in 2021?

Around 79 million people are vegans in 2021.

December 30, 2021
Things to Know Before Starting up in the Food Industry

This article is contributed by Megha Rawal, Founder of Mezmo Candy.

The present-day food industry is the result of food startups and companies which popped up in the ’90s. Quite a few multinational companies started around the same time which is now a famous brand and go-to option for people of all age groups alike across the globe. What is it that made them famous? What is it that we as a better technologically equipped generation are not able to understand? What was the success mantra which is still working for them?

There’s one answer to all these questions. What separated the MNCs from the startups is that they provided cost-efficient solutions and constantly evolved/improvised their products with the changing needs and mindset of the 21st-century consumer. This is exactly what made them a popular household name and helped them flourish in domestic and international markets. Venturing into a food industry is always a good idea because this business will never be saturated. We all love food and we need to eat to survive.

What you are offering to your customers is what makes the difference for your brand. If you are providing a specific food item, you will be catering to a niche audience, if you have general food products, your quality, quantity, and price factor come into the picture to decide the success graph. Generally speaking, niche products are less price-sensitive than general mass-market products.

You need a passion for food and hospitality when you decide to venture into this sector. Along with this, marketing is the tool you have to exfoliate to your advantage. There are numerous things that set you apart from your competitors, how well you leverage them for your benefit is what decides the success or failure of your brand.

Speaking about the same, Megha Rawal, founder of Mezmo Candy says, “First and foremost, make a business plan. Weighing out the pros and cons of entering a new business is the vital step. Give ample thought to your customer value proposition (CVP). What are the profit areas and what can be risky, what will connect with the audience, and what will face hesitant acceptance, how much time will the licensing and paperwork take, literally everything has to go in the plan along with a strong backup plan. Having another plan is smart work as you are ready with options if the first one doesn’t work out. Calculate the timeframe for the return on your investment and proceed accordingly”.

Market research is very important, especially if your product is niche. For B2C products, conduct a survey over a minimum of 150 people belonging to mixed groups. Depending on the result of the survey your CVP may need modifications.

Begin trials of your product, rope in open-minded chefs and food technologists who are willing to experiment and give life to your product. Tasting sessions can commence with your friends, family, and connoisseurs of taste. You will have to go through numerous rounds of trials till you perfect your products. Lock in the items which you think will definitely work. They are called safe bets as it appeals to one and all. Add a few items which will please a selected crowd and a few options for the people who love trying something new. If you want to be in the D2C space, having a good shelf life is very important.

Challenges in Scaling Food and Beverage Companies in India

Shubham Khanna (Founder & CEO, Liquii Beverages) shares his insights on challenges in scaling Indian F&B Companies. Read this article to know!

StartupTalkyJeenal Jain

It’s best to keep your costs low and aim for a lean start-up. Moving on, creating your brand positioning and story is very important. So outsource it to the best because it is very important to make a powerful first impression of your product. Your packaging has to be very attractive to pull prospective clients towards trying your product. Market it the right way and see how the word spreads.

With a bad experience, you not only lose one customer, but a series of them as word of mouth creates a huge impact. Their experience will be shared with their friends and just like that, you will lose out on a chunk of potential customers.

Knowing your competition is something you have to do before you even start contemplating any other possibilities. Identifying your few key strengths and reiterating those will create a brand recall. What you can do better than your peers’ matters when you are calculating the success rate. What is profitable for them might not necessarily be profitable for you and the determination of the same is a part of being an entrepreneur.

Also Read: Scaling Indian Organic & Ayurvedic brands – Challenges & Solution

No one has had it easy and neither will you. The time will test you, demand a lot more than you could ever imagine you are capable of, take you to a point where you would feel completely saturated and feel like giving up, but in that exact moment, if you manage to keep your calm and be level-headed and pivot, that’s the battle half won. Passion and perseverance are two things that need to be in abundance in an entrepreneur’s life. Consistency, concentration, and cooperation are the 3Cs of success that you will have to embrace. The key is to manage your lows and bounce back to keep that fire burning inside you. Going might get tough, and the fire will mellow down, but don’t forget that embers are enough to ignite a fire again.

December 15, 2021