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Tag: FMCG company

  • Patanjali Interesting Facts | Unknown Facts Behind the Popularity of Patanjali

    In India, ayurvedic goods have dominated the whole medical and cosmetic sector. Patanjali’s development in the field of ayurvedic medications and goods is well-known throughout India. With a net income of Rs. 590 crores ($80 million), Patanjali has been recognised as India’s fastest-growing FMGC company. It was founded in 2006 by Yoga master Baba Ramdev and Ayurveda professor Acharya Balkrishna. Patanjali Ayurved Limited is the owner of the Patanjali trademark. Its headquarters are in Haridwar, Uttarakhand.

    Patanjali serves the personal care and food sectors. It manufactures over 300 Ayurvedic medications for the treatment of various bodily problems and generates over 2,500 goods.

    So, without further ado, let’s look at some unknown facts about Patanjali.

    How Patanjali started?
    Patanjali’s Revenue Over the Years
    Baba Ramdev is not a Stakeholder
    How Does Patanjali Sell its Products?
    Patanjali’s Best Selling Products
    What Percentage of Patanjali’s Income is Spent on Advertising and Publicity?
    Patanjali’s Business Strategy
    How did Patanjali become so popular?
    Patanjali has a Food Park of its own
    Patanjali’s Divya Amla Juice and Shivlingi Beej Controversy
    Conclusion
    FAQs

    How Patanjali started?

    Acharya Balkrishna | Patanjali Founder and Chairman
    Acharya Balkrishna | Patanjali Founder and Chairman

    In Haridwar, Acharya Balkrishna and Ramdev established Divya Yoga Pharmacy in 1995, which led to the establishment of Patanjali Ayurved. NRIs Sunita and Sarwan Poddar, who are Ramdev’s followers, helped the firm get off the ground with a loan.

    Balkrishna said that he took out a Rs 60 crore loan without ever having a personal bank account in his name.

    Patanjali’s Revenue Over the Years

    In 2012, Patanjali made a total revenue of Rs 452 crores ($6.07 million), in 2013, it went up to Rs 849 crores ($11.4 million). In 2014, the revenue was Rs 1191 crores ($16 million) and in 2015, it went to Rs 2006 crores ($26.9 million). In May 2017, the firm said that its revenues had quadrupled in a year to over Rs 10,000 crore and in 2020 generated Rs 30,000 crores, making it India’s second-largest consumer products company, second only to Hindustan Unilever who they aim to beat by next year, with Amul now contending for second place.

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    Baba Ramdev is not a Stakeholder

    The firm does not consider Baba Ramdev to be a shareholder. The yoga guru owns zero% stake in the business. Acharya Balkrishna, on the other hand, is the managing director of Patanjali Ayurved and has a 94 per cent share in the company.

    How Does Patanjali Sell its Products?

    Patanjali goods are offered through three types of medical centres: 1200 Patanjali Chikitsalayas (doctors’ clinics), 2500 Arogya Kendra (health and wellness centres), and 8000 Swadeshi Kendra (non-medicine outlets).

    Baba Ramdev’s Patanjali established a collaboration with eight e-tailers earlier this year as part of a big push for the online distribution of Patanjali Ayurveda’s products.

    Several E-tailers have partnered with Patanjali Ayurveda. These are:

    These e-tailer collaborations will be in addition to the company’s website, patanjaliayurved.net, where it sells its goods online.

    Patanjali’s Best Selling Products

    Patanjali Best selling products
    Patanjali Best selling products
    • Patanjali’s cow ghee has brought in Rs 1,467 crore, accounting for 13.9 per cent of the company’s overall income.
    • Patanjali Ayurveda’s second most popular product, Dant Kanti toothpaste, has brought in the most money after cow’s ghee. According to the most recent information available, Patanjali’s Dant Kanti sold Rs 940 crore, accounting for 8.9% of total income.
    • The hair cleanser, Kesh Kanti, is another of Patanjali Ayurveda’s most popular products. Kesh Kanti, Patanjali’s haircare brand, had a revenue of Rs 825 crore, accounting for 7.8% of the company’s overall sales.
    Patanjali Best products

    What Percentage of Patanjali’s Income is Spent on Advertising and Publicity?

    Patanjali invests 12-20% of its sales on distribution and research, according to data and sources. Patanjali has developed a unique word-of-mouth marketing strategy that generates all revenue without the use of advertising.

    Patanjali’s fame did not emerge immediately; it grew over time as hundreds of thousands of pleased consumers multiplied into lakhs.

    Patanjali’s Business Strategy

    Patanjali Chikitshalya and Arogya Kendras have 10,000 locations where the staff constantly suggests Patanjali items. And the folks who attend their yoga camps are eager to promote the business. Baba Ramdev’s Swadeshi branding was added to the mix. Baba Ramdev also sells it on television and promotes it in his Yoga seminars around the country.

    They also supply Patanjali brand usage and teach and certify medical practitioners chosen by Ayurveda clinics.

    Due to the rub-off effect of Baba Ramdev’s qualifications in Yoga and Ayurveda, this instantly bestows confidence and credibility.

    How did Patanjali become so popular?

    Patanjali goods have grown in popularity in the recent year, even though the company was founded in 2006. The Haridwar-based firm brought in Rs 5,000 crore in revenue in 2015-16, up from about Rs 400 crore in 2011-12, Rs 2,000 crore in 2014-15, and now Rs 30,000 crores in 2020-21. In its FMCG range of roughly 300 goods, products like ghee and toothpaste have emerged as blockbusters, boosting their development even further.

    The trend in Indian customers’ lifestyles toward natural and ayurvedic items and the fact that its goods are 20 per cent cheaper than most FMCG items might be the reason for its success.

    Patanjali has a Food Park of its own

    Patanjali Food Park
    Patanjali Food Park

    Patanjali Ayurveda has it is own Patanjali Food and Herbal Park, which runs under the Indian government’s food park plan. Not only that but the corporation is said to have opened one of the world’s largest food parks, with a total investment of Rs 500 crores. It is not only beneficial to the medical brand, but it also employs over 6,500 people and spans 100 acres.

    Patanjali’s Divya Amla Juice and Shivlingi Beej Controversy

    In a public notification dated June 21, 2017, the Nepal Department of Drug Administration requested that Patanjali Ayurved recall six medicinal items because they were determined to be of poor quality.

    Patanjali’s Divya Amla Juice and Shivlingi Beej failed to fulfil quality criteria, according to an RTI request. According to the test result, Shivlingi Beej had 31.68 per cent foreign matter, and amla juice had a pH value below the permissible range. Between 2013 and 2016, 32 of the 82 samples collected failed the quality test.

    According to a lab study from the Uttarakhand state government, the pH value of amla juice was determined to be less than the permissible level, which assesses the alkalinity of water-soluble compounds. Acidity and other medical issues may result from products with pH levels less than seven. The lab result was refuted by Acharya Balkrishna, who said it was an effort to smear Patanjali’s reputation.

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    Conclusion

    The last financial year has been quite hard for Patanjali since sales were down due to the pandemic, but with the acquisition of the FMCG firm Ruchi Soya for Rs 4350 crores ($58.4 million), things have started to look up. Baba Ramdev has reported a 9 per cent rise in operational revenue while the net income has gone up to 14 per cent since 2020. Patanjali is expected to grow even more and beat its competition in the coming years.

    FAQs

    Who is the real owner of Patanjali?

    Acharya Balkrishna is the owner of Patanjali. He is the chairman of the consumer goods company Patanjali Ayurved.

    What is the USP of Patanjali?

    Patanjali sells only Ayurveda based products in food, cosmetics and healthy FMCG products.

    When was Patanjali started?

    Patanjali was founded in January 2006 by Baba Ramdev and Acharya Balkrishna at Haridwar.

  • Marketing Tactics of Cadbury – A 200-year-old bond between You and Happiness

    When one mentions Cadbury, one’s mouth tends to drool! Who hasn’t heard of this delicious chocolate? Cadbury Dairy Milk is a milk chocolate brand that was proposed in the U.k. in 1905 and has since expanded to include other goods.

    Its chocolates are made using milk chocolate. It received the title of the finest chocolate in the United Kingdom in 2014. It has granted Hershey’s Group a license to make and sell chocolates in the United States.

    Cadbury’s Dairy Milk, which has been melting our hearts for the past seven decades, has revamped itself in each phase and spread joy.

    About Cadbury
    Cadbury Key Demographics
    Cadbury Marketing Tactics & Campaigns
    Conclusion
    FAQs

    Cadbury Marketing Tactics to target every age group

    About Cadbury

    Cadbury logo
    Cadbury logo

    John Cadbury founded Cadbury in Birmingham, England in 1824. It was bought by Kraft Foods in 2010 & is now run by Mondelez International.

    It entered India in 1948 and is based in Mumbai, Maharashtra. The main office in Mumbai is known as “Cadbury House.” Cadbury India started by importing chocs into the country. It was founded in India on July 19, 1948. It had a customer base of about 70% in chocolates in 2011, with its best asset Cadbury Dairy Milk solely accounting for about 30% of the Indian chocolate industry. The brand has the highest global presence.

    Cadbury today operates 5 production centers in India. It has a range of product lines in India, notably chocolate confectionery, drinks, cookies, and candies. It has done extremely well in India since its inception. Dairy Milk, Oreo, Tang, Bournvita, and other goods are among its most iconic. Kwality Walls Cornetto Oreo and Kwality Wall jewels are two of the firm’s collaborations with Hindustan Unilever Limited (HUL), another Indian FMCG behemoth.

    In India, the business grew through time and now offers a plethora of high-quality items that have aided to attract devoted clients.

    Cadbury Key Demographics

    Cadbury India’s product diversification is a result of a combination of variables. Its products are loved by people from all walks of life.

    Age-group wise breakdown

    Age Group Product Offerings
    Kids Dairy Milk, Bournvita, 5 Star, Fuse, Tang
    Millennials Dairy Milk Silk, Celebrations, Ice Creams
    Adults Bournville, Temptation, Celebrations, Ice Creams

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    Cadbury Marketing Tactics & Campaigns

    The real taste of life campaign

    Since the 1990s, while dairy milk was connected with youngsters, the brand has made great strides. Cadbury created the real taste of life ad campaign in 1994 to offer the adult populace right to eat chocolate. Until then, choco promotion was limited and aimed solely at kids, but the real taste of life campaign marked a turning point in the ad business. It was a game-changing ad built on the concept that, in the end, we’re all young at heart, and it’s time to let that part of ourselves shine.

    Acceptance in the community

    Cadbury’s current advertising focus is social acceptance, with the motto “Those who want to eat will find a reason.” Dairy Milk was able to attain approval for chocolate intake amid grownups as an outcome of such ads. It even received countless prizes for ads that grew out to be tremendous successes, such as the real taste of life ad.

    Worms in choco scandal

    In 2003, Cadbury’s Dairy Milk had to deal with a scandal concerning worms in their chocolate. The company’s reputation was jeopardized, and consequently, sales plummeted. It didn’t broadcast any ads for a couple of months. When they resurfaced, they advertised improved safeguards such as new purity seal packaging.

    It tried to improve its branding in 2004, so it signed celeb Amitabh Bachchan as the firm’s first celeb ambassador. Bachchan starred in testimonies ensuring people of the purity and security of Cadbury’s dairy milk. Having proved itself as the most trusted name among folks of all ages, Cadburys’ next aim was to boost consumerism.

    The real taste of life campaign extension

    As a follow-up to the real taste of life ad, that was marketed thru a set of ads. This time, the firm devised new creative ads to extend the number of times when folks could’ve Dairy Milk.

    Pappu pass ho Gaya 2005

    Another iconic Dairy Milk campaign, implying Pappu excelled in tests, debuted in 2005. In this commercial, Amitabh Bachchan is featured as a seller. In Indian culture, folks snack and offer sweets at any celebration, and Cadbury aimed to reflect all of these events in this set of ads. It then set out to tackle the tough task of substituting traditional sweets & deserts with chocolates. It ran a lot of programs to attain this.

    Cadbury Ad campaign- Pappu Paas ho gaya

    Shubh Aarambh

    ‘Shubh Aarambh,’ which means fortunate start, was a good move. In 2010, it was first released. The Indian habit of consuming sweets before a fresh start or going on a new trip is linked to a special social concept. They fixated on Indian rituals and practices while also giving it a modernism design to appeal to a wider audience.

    Cadbury ad campaign – Shubh Aarambh

    Core principles

    The ads are identical in their root as they all promote the same brand ideals of joy and, more crucially, mutual bliss. In 1994, Cadbury’s Dairy Milk released a classic ad portraying a female dancing in a crowded stadium to cheer her bf’s triumph. At the time, all women in ads were either skimpy or acting as a mom caring for a joint family.

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    Honoring Women’s sports

    Cadbury’s Dairy Milk remade this legendary stadium ad once more in 2021 as a salute to female athletes. It flipped the gender roles this time, with the guy dancing to cheer his GF’s winning shot before a crowded stadium It informs us that every grownup has a small kid within them. Its goal is to identify and support females who are achieving victory and rising as great personalities for the next generation.

    Also, the new ad coincides with the debut of the IPL in Sept 2021 and the Indian women’s cricket squad’s trip to Australia in the same month.

    Cadbury ad campaign – Indian women’s cricket team

    Indianization of the brand

    Cadbury’s role is to explore fresh ideas and events, and provide folks reasons to buy their goods, and make customers link sweets with Dairy Milk.

    The tactic of integrating Indian rites to interact and build a special connection with them is termed as ‘Indianization’ of the brand. in addition to offering it a modern view to appeal to the youth.

    It launched the “Kuch Meetha Ho Jaaye” ad, in which it positioned Dairy Milk as a treat that could be savored at joyous occasions in our lives.

    It featured individuals sharing big and small life experiences, bonding with others, and making great events even more memorable with Cadbury Dairy Milk. The ad is still fondly recalled, and Amitabh Bachchan, the great Indian artist, earlier sponsored it.

    Dairy milk silk

    Cadbury Dairy Milk Silk
    Cadbury Dairy Milk Silk

    It also introduced unique and fresh types of Dairy Milk, such as Dairy Milk silk, which was meant to be nicer and finer than classic Dairy Milk. Silk is marketed mainly at millennials. While enjoying the events, the firm used to pop your heart out and peers marketing to profit on holidays such as buddy day and Valentine’s Day.

    The campaign’s topic: “How far will you go for love on Valentine’s Day?” with #PopYourHeartOut.

    Staying home, Staying Safe – A Cadbury Oreo Campaign

    Oreo, a Cadbury cookie item, has devised a great ad that fits our present predicament: staying home.

    Oreo debuted the campaign, which is aimed at youngsters. In such downturns, the ad urges kids to be merry. ‘Make Way For Play’ is the campaign’s theme. Isn’t it a brilliant use of the present time?

    New Ad tactic

    With the release of fresh items and varieties, the ad tactic was renewed, with some product-centric advertisements.

    Conclusion

    Cadbury has always been effective on its offline advertising with its intriguing and pertinent ads that’s been a blow in the past, and the effect of that can be seen today too.

    It has also benefited from internet techniques, however, there’s still potential for development. It’ll be able to build very robust upkeep once it fully leverages digital lines to its true ability. Only time can tell how it addresses its flaws and strives for its rightful portion of the economy.

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    FAQs

    Who is Cadbury founder?

    John Cadbury founded Cadbury in Birmingham, England in the year of 1824.

    Which Company owns Cadbury?

    Cadbury’s parent organization are: Mondelez International, Kraft Heinz Company, Kraft Foods UK Ip & Production Holdings Limited.

    Who are the top competitors of Cadbury?

    The top Competitors of Cadbury are:

    • Mars
    • Hershey’s
    • Nestle
    • Ferrero

  • Business Model Of ITC Limited: How Does ITC Make Money?

    The height to which a business can be taken is sometimes hard for the eyes to meet. Some turn out to be pro at this, whereas sum ends up with nothing on this earth.  Several factors together build up to make a successful business stand; it becomes tough and competitive to keep all the elements simultaneously. Some minds prefer sticking to one type of business. On the other hand, some reasons go a step ahead creating various branches on which their business runs.

    Likewise, ITC limited is one that comes under the second category. With utter determination, it has become a well-renowned brand that pops up in nearly every advertisement that we come across. Not just stopping at one-way success, ITC made sure that it ends up ruling its domain. So here in the lines which follow, we will be sailing through the functioning and execution of the ITC limited.

    About ITC limited
    Business Model of ITC
    What is unique in the business model of ITC
    How does ITC make money?
    Conclusion
    FAQs

    ITC Limited Business model analysis

    About ITC limited

    1910 being the birth year of this highly established company, Kolkata in West Bengal houses its headquarters. Generally, ITC can be simply understood as a multi-industry company with its working hands in more than one business field. And that too is confined to single geographical coordinates, instead of growing with many locations in hand. However, the source of these hands is familiar with Sanjiv Puri as the chairman and managing director of this company breaths.

    Areas of operation

    The Indian subcontinents being the central arena to work on. Which further have countries like India, Nepal, Bhutan, Sri Lanka, Bangladesh. Besides that, the Gulf countries also get a taste of their business.

    Essential products and services

    ITC Products
    ITC Products

    As stated earlier, ITC is no one business company. Hence there’s a wide range of products this company houses. Because of this wide range of variety, it attracts the masses and meets the needs at large. If we go on having a quick look over the list would start from ;

    1. FMCG products: The light hectic free products from packaged food, household items, cosmetics, items we need daily, etc. Its fast-moving products include brands related to personal care products such as Fiama, Vivel, and Superia, stationery products such as Classmate, packaged food products such as Aashirvaad, Lychee Flavour, Bingo!, Sunfeast Dream Cream biscuits. Matchsticks and incense sticks such as Mangaldeep are also included under ITC’s products.

    2. Apparel: With fashion being a significant component in our lives, it was a good move on the part of ITC to have a competition in this too. John Players, ITC’s apparel brand, serves its customers with quality formals, casuals, denim, and accessories.

    3. Cigarettes: Named the tobacco company in its early days, cigarettes and tobacco were ITC’s initial products. Wills, the globally renowned cigarette brand by ITC, also serves its broad audience with designer wear, formal wear, casual wear, evening wear apart from cigarettes. Other popular cigarette brands include Scissors, Classic, Gold Flake, Flake, Insignia, Navy Cut, Briston, etc.

    4. Hotels and resorts: It’s one of the best investments, no doubt. ITC also holds its name under the list of premium hotels. Welcomhotel, ITC Hotels, Fortune Hotels, and Welcomheritage Hotels are the premium brands of hotels. These hotels have over 100 hotels spread across 70 destinations.

    5. Agribusiness: ITC ranks second in providing agri-products which include feed ingredients such as soya meal, marine products such as prawns and shrimps, food grains such as wheat, barley, maize, processed foods, and coffee.

    6. Paperboards & Packaging: ITC’s paperboard products include paperboard, specialty paper, graphic paper, and others. Apart from this, ITC provides printing services for both Indian and international clients.

    7. ITC Info Tech: ITC also provides business-friendly technical solutions related to manufacturing, banking, finance, travel, and healthcare.

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    Target audience of ITC

    Fixing a confined group to such a massive range of products and services is somewhat nearly impossible. With its diverse ability to produce constantly keeping the variety in front, it draws every pair of eyes and ears irrespective of the age group. That too from every field possible.

    Day by day, ITC is extending its services and targeting audiences from every age group. ITC has to go hand in hand with the people’s choice, which varies with every square kilometre. Thus, to suit every individual’s need, the company is always in a constant state of polishing itself. It makes sure that it takes people of all ages under its production umbrella in a way that makes room for everybody’s needs.

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    Business Model of ITC

    ITC Limited Logo
    ITC Limited Logo

    Hence, to build its revenue without any hindrance, the company has a beneficial business model on its table. ITC makes sure that it produces something new to attract the audience. This way, they would be drawn like magnets, end up investing in the latest products in the market.

    To get people to know about the new launches, it also never lags in displaying those. Along with that, back in the company’s production house, there’s always constant research about the mass. It helps in designing their upcoming innovation according to the audience’s feedback.

    To carry on the smooth functioning of the company, the resources have to be rigid. The infrastructures, physical inputs of the employees, transportation, and storage are valuable resources. These also include a set of experienced workers who know the mass from a closer perspective. And thus, insist on producing what should be the following product. These resources are like the pawns of the company. As a group, they contribute a significant amount to the revenue bar of the company.

    The customer gets a symbol of the wise company not to remain put with the profit from a particular segment. Likewise, ITC, by being an all-friendly company thinks about, the needs of every age group. Also, people of every geographical region. Every human should feel the essence of its products. Be it an urban or rural,  a small town or big city, ITC makes sure that the products reach every hand that searches for them. Hence, getting inputs from all directions helps the company with better motivation and finance as well.

    ITC being such a vast organization has the best value services for its customers. As it is confined to a single sector of producing, the customers are provided with a variety of offers and reasons to visit the company’s doorstep. The central bullet point is that all these services root from a single branch.

    To sell its products, ITC never falls short of platforms. It is evident that for such a vast project, several stations would be required to enter the market. Thus, the online distribution network is a convenient way. Apart from that, all sorts of apps designed by or for ITC do the job. It attracts, gives ideas, and makes aware people of the existence, efforts, and production of ITC. All these factors shape the business model of ITC.

    What is unique in the business model of ITC

    Starting from consumables to household items and paperboards, ITC does its best to satisfy its audience. A hard-to-count bunch of products brings ITC its title of being the most renowned producer. Apart from a small loophole of producing tobacco, the rest of its products are high on demand always.

    There’s no doubt that ITC has a robust network when it comes to the delivery of products. Production, storage, and delivery of such large quantities would sit on a vast expanse of land. That, too, ITC has well-taken care of. It is making sure that its products reach the assigned location in the minimum time possible.

    In the initial days, ITC diversified its resources and extended its business across many different sectors. It helped it create its brand presence which ITC utilized while entering into the FMCG sector. Moreover, ITC’s diversified business has led to reduced costs of outsourcing. The interrelation between its businesses has helped it grow and establish itself.

    How does ITC make money?

    Breaking down the streams of revenue, cigarettes contribute to about 77% of its revenue generation. On the other hand, paperboard & packaging contribute about 7.3% to the payment. Looking at other products, their agri-business contributes about 7.0%, hotels contribute about 4.3%, and FMCG products contribute about 4.0% to their total revenue.

    Conclusion

    Starting from scratch as a tobacco-producing company to being the ITC limited, this company has come a long way. Striding past innumerable competitors, it has gained what many dreams. Nevertheless, ups and downs are a combo pack that comes with every business. But with the amount of build-up ITC has already created, it would be a sweat-drenching process for any company to snatch the market from ITC. We, as consumers, with great delight, pick up the products of ITC without any second glance, which makes it even more invincible.

    FAQs

    What is main business of ITC?

    ITC Limited is an Indian conglomerate with diversified businesses in Fast Moving Consumer Goods comprising Foods, Personal Care, Cigarettes, Apparel, Stationery Products, Incense Sticks, Safety Matches, Hotels, Packaging, and others.

    What is the revenue of ITC?

    According to the 2020 update, 52,001 crores is what the present revenue of ITC stands for.

    Who is the CEO of ITC?

    Sanjiv Puri was appointed as the CEO in February 2017 and continues with his post to date.

    How much debt does ITC have?

    329.35 crores are the debt amount ITC has, as recorded in March of 2021.

  • How to Become Corona Millionaire?

    The article is contributed by S Shriram, Former VP Marketing and Sales, Levista Coffee.

    I stayed home for 150 days straight from March 23, 2020, onwards, when the first one-day lockdown began followed by multiple lockdowns. It was the first time perhaps I stayed at home, ever since I joined LKG four decades back. During the five months, I was on WFH mode, a first for me in my retail career spanning 23 years before when I first scooped Ice-Cream at India’s second and Chennai’s first Baskin Robbins outlet in 1997.

    All these years, I had a strong belief that Sales and Marketing professionals can simply not work from home, especially for this long. I was made to revise my thought process all these months even as we sold one more cup of coffee (or more) every hour, every day from April 2020 onwards until now. While thousands of people worldwide have been displaced or retrenched from their jobs, many have chosen alternate professions and have fared well, perhaps better than their previous jobs or businesses.

    Our friendly neighbourhood grocer is one such example. Many others too, but what’s striking is the resilience with which these entrepreneurs have risen to the occasion and have not only served customers but also made money, well.

    During Unlock 1.0, the Union Government laid down restrictions on shop opening times and the Kirana Shopkeepers took the opportunity on their head, something that established Modern Trade Retailers, as well as the cash-rich Online Retailers, couldn’t live up to. The Kirana opened her / his shop by 6 am every day rain or shine, served customers with glee until 11 am (and later up to 2 pm, followed by 6 pm and eventually till 8 pm) and in the meanwhile, managed their staff and family, store inventory, daily cash flows, spread positive word of mouth in the local community and experimented with the digital media – from sending WhatsApp Posters to taking orders through the same medium as well as instant home-delivery, especially for the comfort of the Elderly, sick patients and the physically challenged.

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    Coffee and Tea Vendors, on the other hand, saw this as a great opportunity. Those who ran petty shops ventured early in the day and served those who were working on the roads and streets while the more smart ones offered to sell add-ons to their customers as well as cater to those who were in the line of duty such as Conservancy workers, the Police Force and others.

    All this time, while a section of people was complaining of job losses, another set of people started their Entrepreneurial journeys and the most fancied product category this time was health and hygiene. From liquid soaps to sanitisers, floor cleaners to disinfectants, there was a sudden rush in this category, especially and there was no stopping for their efforts as this market is about to explode sooner than later.

    While FMCG giants like ITC, HUL among others launched revolutionary products in this segment, what took me by surprise was that the secondary, unorganized and unbranded market grew and expanded beyond seams.

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    Those who have never tried the concept of washing hands before a meal were washing hands (and all exposed parts to sun and air) multiple times every day. Similarly, the “Mask Movement” has gained unparalleled popularity and opportunity. I have seen so many roadside vendors who were earlier selling various products now focusing on this segment.

    Coming to Coffee, we at Levista have appointed dozens of new Distributors during H1 FY 20-21 and all this is because we have seen a huge surge of coffee consumption at home. With a high prevalence of WFH or rather SAH – “Stay At Home”, it is but natural to witness consumers drink more hot beverages. And in the process, we have seen many of our partners double or treble business during this period. I reckon that we have just begun. The making of “Corona Millionaires” has only started now and we shall see results over the years.