Tag: flipkart vs amazon

Amazon Great Indian Festival vs Flipkart Big Billion Days: Taglines, Deals & Comparison

From disco lights beaming to Bollywood music, the midnight before the Big Billion Day sale was undeniably a party scene in the Walmart-owned Flipkart’s Bengaluru headquarters. Costume parties to Zumba classes galore, food supply, and everything humanly possible were provided by the company to keep up the spirits of its employees to not succumb to the pressure of the sale.

This was not a regular sale. It was a sale where two eCommerce behemoths – Walmart (Flipkart) and Amazon were going to fight a big battle for the first time in India. It might be a war for the eCommerce giants, but it was a win-win situation for the consumers. Flipkart’s Big Billion Days vs Amazon’s Great Indian Sale are often contrasted and studied. This is an excellent example of two giants attempting to demolish each other for a competitive advantage.

Amazon vs Flipkart

The Great Indian Festival of Amazon was counted as the biggest sale of the year in India. However, Flipkart introduced another big sale in India to give a befitting competition to the Great Indian Sale.

Earlier, Flipkart claimed to create history by outperforming and setting new benchmarks, even though Flipkart had made its entry into the Indian market way earlier than Amazon.

The successful journey Amazon has traveled in India has been tremendous. But it does not mean that Flipkart falls behind in the race. Flipkart also has its share of popularity in India.

It is believed that there was a statement passed by Flipkart CEO Kalyan Krishnamurthy a few years back when asked about the competition with Amazon.

He replied that Flipkart is expecting a big spike in ‘Big Billion Days’ sales over last year. Do we worry about them? On a scale of 0 to 10, it is close to 0 today. We don’t see that much relevance for the Indian user coming from our competition today. We see them as becoming a global platform for premium Indian books and home goods buyers.

The Big Billion Days of Flipkart

The festival season mainly starts around September or October each year. To enhance the festive experience, the eCommerce platforms also introduce multiple sales to help.

Flipkart’s Big Billion Days has been given the tag of a festival that provides several beneficial deals to its customers. The success of Flipkart’s Big Billion Sale can be estimated from the various reports shared by its officials. The Big Billion Days of Flipkart sale starts on 23rd September 2025 with early access from 22nd September 2025 for Plus and BLACK.

One of the Flipkart spokespeople, after the event in 2023, said

Flipkart has recorded over 70% share of the entire Indian eCommerce market in the 5-day event, matching scale with global marquee retail events. Gross merchandise value (GMV) grew 80% over the last year, whereas units grew by close to two times year on year. Around 25 million people visited the platform during the period.

Here’s a Pros & Cons Comparison Table of Amazon Great Indian Festival (GIF) vs Flipkart Big Billion Days (BBD):

Factor	Amazon Great Indian Festival (GIF)	Flipkart Big Billion Days (BBD)
Pros	• Wider category coverage (electronics, grocery, fashion, daily essentials) • Strong Amazon Prime benefits & early access • Aggressive bank tie-ups (esp. SBI, ICICI) • Better EMI & cashback offers via Amazon Pay • Trusted delivery & after-sales service	• Heavy discounts on smartphones & electronics • Strong demand in Tier 2/3 cities • High GMV & customer traffic
Cons	• Slightly weaker in smartphone deals compared to Flipkart • GMV often trails behind BBD • Less aggressive marketing campaigns	• Service/delivery delays in smaller towns • Limited reach in daily essentials & groceries compared to Amazon • Return/refund issues during peak rush

The Great Indian Festival of Amazon

The Great Indian Festival of Amazon also provides a similar pattern for the festive season sale and carries several tricks within its period to offer benefits to its customers.

Amazon’s Great Indian Sale is considered the biggest online sale in India. The sale is known to give tough competition to its competitors while still maintaining its position. Great Indian Festival does provide numerous savings on each product, and we can assume this from the statement released by Amazon. The Great Indian sale of Amazon starts on 23rd September 2025 with early access to Prime members.

Commenting after the sale 2023, Amazon India Senior Vice President and Country Head Amit Agarwal said more than 80 percent of the new customers came from small towns, and we received orders from 99 percent of the serviceable pin-codes in the country in just four days.

Taglines of Amazon and Flipkart Sale

The official tagline for the Amazon Great Indian Festival 2025 is yet to be announced, as the sale is still upcoming.

While Flipkart has its tagline for its campaign- ‘Big Billion Days’ with “Yahaan Kuch Bhi Ho Sakta Hai.”

The tagline of the Amazon Great Indian Festival

The Great Indian Festival and the Big Billion Days were both started during the festive season and have additional benefits for the Prime members. The actual date for both keeps changing each year, and the days are also not fixed for the sale period. The only thing permanent with the sale is the unlimited options to take advantage of the discounts.

While it’s not known who gained the upper hand, the two companies did use some absurd metrics to perform their role. From Mount Everest to the Empire State Building to the Eiffel Tower to International Cricket Stadiums to elephants, anything and everything but rupees.

This not only helped the companies to remain vague about the actual sales figures but also made ludicrous but otherwise interesting comparisons.

Conclusion

The two eCommerce giants, Flipkart and Amazon, have their dedicated portion of loyal customers and are still in fierce competition. There is always the chance of performing better than the other present for both platforms, and if it is to be believed, that is what keeps both of them ahead of other eCommerce businesses.

Both platforms have their marketing strategies with different types of sales to boost their sales. However, if not to be forgotten, the “Big Billion Days” and the “Great Indian Festival” are still the most popular days among shoppers.

FAQs

What is the Amazon Great Indian Festival?

The Great Indian Festival is one of the biggest online sales available in India using the eCommerce platform Amazon. It includes several discounts, coupons, and sales for customers.

Which is better Flipkart Big Billion Days or Amazon Great Indian Festival?

It is difficult to identify which event is larger. However, based on numerous industry estimates and statistics, it is widely assumed that Flipkart’s Big Billion Day is the larger of the two events in terms of both gross merchandise value (GMV) and customer traffic.

What is the Flipkart Big Billion Days?

Flipkart Big Billion Days is an online sale provided by the platform Flipkart to its customers. It is sometimes also regarded as the festival of Flipkart by its customers because of the awesome deals provided to them.

What is the date of Big Billion Days 2025?

Big Billion Days 2025 starts on 23rd September 2025 with early access on 25th September.

What is the date of the Great Indian Festival 2025?

Great Indian Festival 2024 starts on 23rd September 2024, with early access to Prime members.

September 17, 2025

The Curious Case of Amazon, Flipkart & FDI – The Impact of New FDI Rules

Rapid FDI stride is something India is boasting of since economic liberation in 1991, And indeed it brought in huge investments and millions of jobs alongside. No doubt market reforms placed the economy on the fast track of development. But on the flip side, soon after FDI in multi-brand retail got introduced in 2012 local businesses and trades took a hit quite as expected. Especially since gigantic foreign players like Amazon entered the market, Plenty of jobs were lost while micro & small retailers suffered significant losses.

First Significant Change in FDI Policy That Hit Amazon/Flipkart
Present Scenario and Government’s Role
E-commerce/E-retail Growth in India
Why E-commerce Regulation is Vital for Indian Economy
Fresh Allegations Amidst Sensational Revelations
What lies Ahead for Amazon & Flipkart
FAQ

First Significant Change in FDI Policy That Hit Amazon/Flipkart

The ease & comfort of e-shopping has been intelligently multiplied in value by these global giants by offering heavy discounts. Therefore, to level out the playing field, Govt of India brought in a major policy shift Via FDI into e-commerce in Dec 2018. This change was persuaded by Indian brick-and-mortar retailers who were long unhappy with the supposed unfair trade practices of these multinational corporations.

They contested that e-commerce retailers like Amazon & Walmart controlled Flipkart were creating complex business structures to smartly bypass foreign investment rules. They do it by finding a way around FDI rules to avoid complying with orders that are detrimental to these corporation’s interests & profits.

US companies deny these charges, But govt of India had to look over the interests of Indian businesses first & so it did. Now, these giants were disallowed to sell products from sellers in whom they had an equity stake.

The Rise Of E-commerce Industry In India

With growing internet penetration and disposable incomes, people of India areexperiencing a massive change in their shopping habits. People from all frontsof life are using their smartphones to buy products and items. With the bigthree— Amazon, Walmart, and Alibaba—entering the E-Commerce sector …

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Present Scenario and Government’s Role

However, this didn’t seem to deter these foreign participants from working around policies to keep competition from Indian retailers at bay. So the Govt of India again is revisiting the FDI rules off late to tweak it further and Prohibit even those sellers from selling on these platforms, in whom these e-commerce companies have indirect stake through their parent company.

Prohibit sellers who purchase from the e-retailer or its group firm & intern sell on the e-commerce site (presently the seller is allowed to transact 25% of its inventory under this arrangement)

Govt had earlier in 2020 tightened the noose on FDI from neighboring countries as well, who share land borders with us like China, who now will have to seek govt approval before investing. The objective behind was to protect opportunistic take-overs & acquisitions of Indian companies in distress by foreign giants, due to COVID-19 induced global recession.

Henceforth, any new investments in any sector from these (restricted) countries namely China, Pakistan, Bangladesh, Nepal, Myanmar, Bhutan and Afghanistan will have to take the govt route, and not the automatic route which was open to it earlier.

E-commerce/E-retail Growth in India

Let us look at some fascinating facts & figures before we discuss this subject further:

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Why E-commerce Regulation is Vital for Indian Economy

According to an American market research firm, Amazon & Flipkart together occupy about 63% of the total e-commerce space in India. Now, if domestic retailers, online & offline i.e. physical brick-and-mortar stores have to have a fair share of the market or a fair competition at least govt has to devise a strategy to promote Indian e-commerce & Industry without discouraging FDI. It’s a tough proposition.

FDI is looked over by Indian departments of commerce & industry. They formulate laws and regulate FDI inflow by framing new policies and/or modifying scrapping old policies & rules. While this is done to further the economy on a macro level, its ripple effect on the micro economy can’t be overlooked either.

So it has to strike a fine balance between retail reforms, an open market which on one hand benefits end consumers and provides millions of jobs. On the other hand predatory pricing, deep discounting by online retailers makes small retailers(mainly owner-managed & run stores) fight for survival tougher.

Tools And Techniques Employed by E-Commerce Sector Post COVID-19

How is the e-commerce sector dealing with the changes brought about by Covid-19?” let us try to answer this question in detail and discuss emerging trends in the e-commerce industry.

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Fresh Allegations Amidst Sensational Revelations

A large growing economy like India, where low production costs and high-quality labor service lures investors from the world over, developed nations like the US, European and China, is also most prone to manipulations by foreign players if given a free run. As feared in this tweet by CAIT, Amazon India has been disrespecting laws reveals a recent Reuters investigation.

For years @CAITIndia has been maintaining that #Amazon has been circumventing FDI laws of India to conduct unfair and unethical trade. Now @ReutersIndia @adityakalra investigation reveals the truth and we stand vindicated. We demand serious action now. @PiyushGoyal @DIPPGOI https://t.co/6t283fNJxA

— Confederation of All India Traders (CAIT) (@CAITIndia) February 17, 2021

In January 2020, India’s antitrust watchdog, the Competition Commission of India, announced it was investigating Amazon and Walmart Inc’s Flipkart following a complaint by an Indian trader group. The commission cited four alleged anti-competitive practices: exclusive launch of mobile phones by the e-commerce firms, promoting preferred sellers on their websites, deep discounting, and prioritizing some seller listings over others.

What lies Ahead for Amazon & Flipkart

While the colossal change in consumer behavior is unlikely to fade in near future, Amazon & Flipkart also maintain that they have been complying with Indian laws duly & are denying all charges. Govt is in talks with stakeholders for over a month. Therefore, for now, it is difficult to say what impact the policy changes, if any, will bring in, though e-retail unquestionably seems to have a bright future in the Indian market of a billion-plus.

FAQ

How much FDI is allowed in retail?

51% FDI in multi-brand retail through automatic route i.e. without having to seek govt approval.

Do online marketplaces like Amazon have their own products?

Amazon and other multi-brand retail marketplaces are only allowed to connect sellers & buyers on their website in India. They are not allowed to purchase, hold, market and sell stocks as their own.

Who started e-commerce in India?

K Vaitheeswaran was the first person who opened the first online marketplace for Indian consumers called Fabmart.com in India in 1999, now rebranded as ‘More’.

February 26, 2021
E-Commerce Market Competition Brings War Of Sales To Benefit Consumer End

Amazon Vs Flipkart

Time for the evoking battle in global e-commerce market competition is around the corner. A comparative study about the pros and cons of the giants’ tie up in Indian retail market to throw light on the changes which could be possibly seen. Too many sneaks in and brainstorming through varied reliable sources give us a vivid picture on Walmart, the world’s biggest retailer. The American multinational retail chain, Walmart is investing in India. The fervor to establish itself in e-commerce market has driven Walmart here to India. Although, to establish itself in the Indian market is a mammoth task and Walmart has taken a huge leap.

Walmart has clenched hands with Flipkart, India’s first billion dollar company that brought a revolution in the Indian retail market through online shopping. Flipkart has about one-fourth of its market sales in Indian sub-continent which appealed the Bentonville giant to tie-up with Flipkart. Flipkart controls 34 percent of online sales in India with a wide range of product categories from apparels to electronic goods. It is going to be the major stakeholder of Flipkart which has high revenue base in the Indian retail market. Walmart has invested about $15 billion for this venture and is remaining poised with fingers crossed.

All this arouse competition with another e-commerce giant, Amazon for which Walmart sensed India to be the better platform. Amazon has a significant customer base and already established a strong foothold amongst Indian consumers. The customers of this Seattle based giant spend about a double-triple time of those spent by Flipkart customers. The Amazon’s app has the highest downloads compared to Flipkart and its sister concern, Myntra.

Also Read: Mukesh Ambani Is All Set To Revolutionize The E-Commerce Industry with JioMart

The Competitor’s Insight

As Amazon already holds a stand-in India, it is a demanding situation for Walmart to creep in with varied strategies. This US-based retailer which has already dug its feet in the cash and carry wholesale market in India is ambitious to get a toehold in the e-commerce sector. Walmart has come with a clever strategy to target Amazon. Flipkart has already acquired Myntra in 2014 and also Jabong through Myntra. It’s evident that by acquiring the Bangalore based retailer, Walmart predicts to have a customer base before its arrival in the e-commerce market. To land and grow on an established branded market seems quite easy which might be Walmart’s insight, but this may even turn out the other way.

Walmart, the world’s largest company by revenue has an edge over Amazon in India with its brick and mortar stores. The marketing strategy goes this way: Both physical and online presence might cater to customers effectively. This is because shipping charges are really expensive and this can be overcome with in-store access so that they can collect from the local stores. This ultimately allows both the retailer and customer to save money for packaging and shipping costs. Walmart hereby shows its Omnichannel marketing strategy by considering in-store and e-commerce as complementary sectors and not as two different streams. As a matter of fact, Amazon is planning to acquire More’s Outlet of Aditya Birla Group which will give a shoulder to shoulder competition with Walmart.

The battle has already begun between the US-based rivals and Flipkart is a tool for Walmart to play its turn on Amazon. Though the win is unpredictable, initially the battle itself will bring in more changes and benefits at the consumer end.

Also Read: Amazon Experimenting In Food Delivery Services In India

With Amazon Fresh has entered the food and groceries delivery space where Flipkart announced its new program, FarmerMart to give Amazon a run for its money. While the program is yet to be launched, it’s already a large threat to existing e-commerce entities that operate in same field.

Taking Amazon Prime head on, Walmart-owned Flipkart entered into original video content in India with the launch of ‘Flipkart Video Originals‘ as the over-the-top media services (OTT) war heats up in the country.

Also Read: Ecommerce Trends in the Indian Ecosystem

June 16, 2020