According to documents published on the Securities and Exchange Board of India’s (Sebi) website, Flipkart-backed logistics company Shadowfax Technologies has been given the go-ahead to move on with its IPO. In the week ending October 10, Sebi released its comments regarding the company’s pre-filed draft.
In July, Shadowfax filed its draft red herring prospectus under Sebi’s pre-filing procedure, which allowed the company to test investor interest and fine-tune offering details without revealing critical company information to the public. According to sources, Shadowfax is anticipated to submit an amended draft prospectus in the days ahead now that regulatory clearance has been obtained.
How Shadowfax Plans to Execute its IPO Listing
By combining a new issuance with an offer for sale by current shareholders, the offering is anticipated to raise between INR 2,000 crore and INR 2,500 crore. The IPO might value the company at over INR 8,500 crore, according to reports. This price is a substantial premium over its February 2025 financing round valuation of almost INR 6,000 crore, indicating investor confidence in the future potential of the logistics industry.
The company raised primary and secondary capital at an approximate valuation of INR 6,000 crore in February 2025, which was the last time it raised funds. According to insiders, the company intends to use the money raised from the new issuance to expand its network operations, boost growth, and increase capacity.
How Shadowfax Plans to Use Proceeds?
According to insiders, the company intends to use the money raised from the new issuance to expand its network operations, boost growth, and increase capacity. About 75% of the company’s revenue comes from the e-commerce division, which puts Shadowfax in a strong position to profit from India’s expanding online retail market.
The rest is derived from hyperlocal delivery and rapid commerce. Prominent investors like Flipkart, TPG, Eight Roads Ventures, and Mirae Asset Ventures support Shadowfax. Several Indian logistics and delivery firms, such as Delhivery, XpressBees, Ecom Express, Blue Dart, and Shiprocket, compete with it. In fiscal 2024, the company’s revenue increased by 33.2% to INR 1,885 crore, but its losses decreased significantly to INR 11.8 crore, which was roughly 92% less than the year before.
Quick Shots
•Flipkart-backed
Shadowfax Technologies secures SEBI clearance to move ahead with its India
IPO.
•SEBI
issued its observations in the week ending October 10, 2025, as per filings
on its website.
•Shadowfax
had filed its draft red herring prospectus in July under SEBI’s pre-filing
route.
•The
logistics startup is expected to raise INR 2,000–INR 2,500 crore through a
fresh issue and offer for sale.
•The
IPO may value Shadowfax at over INR 8,500 crore, up from INR 6,000 crore in
its February 2025 funding round.
•Proceeds
from the IPO will be used to expand network operations, boost growth, and
increase capacity.
According to various media reports, the Enforcement Directorate (ED) has offered to close a FEMA violation case against the Walmart group company Flipkart, provided it acknowledges its error and pays a fine.
Flipkart was granted the option last week by the Enforcement Directorate in accordance with the Foreign Exchange Management Act’s (FEMA) compounding provisions. Flipkart has been given the option to compound, according to a PTI report. Flipkart has been requested by ED to acknowledge its error, pay a fine, and shut down the seller network connected to it.
ED Also Summoned Amazon
Amazon India was also called by the ED to enquire about the company’s condition. An Amazon India representative who was contacted stated that the business does not comment on investigations that are still underway. But according to ED sources, they haven’t offered Flipkart any offers regarding compounding.
The compounding option provided by the ED is intended to increase India’s bargaining position in the current bilateral trade negotiations with the United States, according to an official of one of the e-commerce companies who spoke on condition of anonymity.
Without having to deal with drawn-out enforcement processes, firms can use the compounding rules to freely admit violations of the FEMA regulation and settle the case by paying a penalty for the violations. The ED has been investigating Flipkart and Amazon India for allegedly violating FEMA regulations.
Why E-Commerce Players are Under ED Scanner?
Allegations have been made that these businesses are using their platform to promote deals in an effort to increase sales. In July 2021, the ED first sent a show-cause notice to Flipkart, associated companies, and individuals, asking them to explain why they shouldn’t face additional charges under India’s Foreign Direct Investment laws and regulations for alleged infractions from 2009 to 2015.
The notification referred to the years 2009–2015, prior to the U.S. giant Walmart acquiring the majority of Flipkart. Even after Flipkart was acquired by Walmart, ED nevertheless sent notice to the company to look into its operations after 2016. The corporation received its most recent notice in April of this year. Flipkart is also under investigation by the Competition Commission of India for alleged violations of competition laws by some of its Indian subsidiaries and other parties.
One of Flipkart’s subsidiaries obtained a non-confidential copy of the CCI DG’s Investigation Report in September 2024, which contained allegations of specific violations of competition law.
Quick Shots
•ED offers Flipkart the option to settle a FEMA
violation case by paying a penalty.
•Walmart-owned Flipkart asked to acknowledge errors
and close related seller network.
•Compounding option given under Foreign Exchange
Management Act (FEMA) provisions.
•Amazon India also summoned by ED for similar
FEMA-related enquiries.
•ED’s move seen as part of India’s tightening
scrutiny of e-commerce giants.
•FEMA case dates back to 2009–2015, before Walmart’s
acquisition of Flipkart.
Through a block sale valued at INR 950 Cr (about $114 million), Flipkart Investments, the investment vehicle of the e-commerce powerhouse Flipkart, is reportedly diluting its whole 6% stake in Aditya Birla Lifestyle Brands Ltd (ABLBL).
Flipkart plans to sell 7.3 Cr shares at a base price of INR 130 per, according to a CNBC Awaaz report. Notably, in 2020, Flipkart Investments invested INR 1,500 Cr to purchase a 7.8% stake in Aditya Birla Fashion and Retail Ltd (ABFRL).
How ABLBL was Created?
ABLBL was created following the vertical demerger of western clothing brands from ABFRL into a newly formed company inside Madura Fashion and Lifestyle. ABLBL’s portfolio includes lifestyle brands such as Simon Carter, Van Heusen, Allen Solly, Peter England, and Louis Philippe.
It also includes American Eagle, Van Heusen’s innerwear division, and Reebok’s sportswear division in its portfolio. To support its digital house of brands initiative, TMRW, ABFRL is raising INR 437 Cr in its first external fundraising round.
When TMRW was introduced in 2022, ABFRL stated that it will either acquire or incubate 30 fashion and lifestyle companies by 2025 in its portfolio. D2C startups Bewakoof, The Indian Garage Co., Wrogn, Urbano, and Nobero are currently part of TMRW’s portfolio.
Flipkart Aiming for an IPO
The equity sale for Flipkart coincides with the e-commerce behemoth’s preparations for its initial public offering. The company is already relocating its headquarters from Singapore to India as part of this, and it anticipates finishing the reverse flip in a few months.
In terms of finances, Flipkart Internet, its B2C division, surpassed the INR 20,000 Cr revenue milestone in FY25. From INR 17,907 Cr in FY24 to INR 20,493 Cr in FY25, its operating revenue increased 14.4%. In the meantime, it was able to reduce its loss from INR 2,359 Cr in FY24 to INR 1,494 Cr in the year under review, a 37% reduction. Flipkart’s larger plan to reassess its investments in India’s retail industry includes this sale.
In 2020, Flipkart first made an investment in ABFRL to bolster its omni-channel retail capabilities in the fashion and lifestyle sectors. Flipkart’s ownership is anticipated to fall below 3% following the transaction, indicating a significant reversal from its previous position.
Quick Shots
•Flipkart exits Aditya Birla Lifestyle Brands
(ABLBL) via a INR 950 Cr block deal.
•ABLBL was created via vertical demerger from Aditya
Birla Fashion & Retail Ltd (ABFRL).
•Flipkart prepping for IPO, moving HQ from Singapore
to India, and planning reverse flip in coming months.
•Flipkart FY25 revenue crossed INR 20,000 Cr, up
14.4% YoY; losses reduced by 37% from FY24.
•The sale is part of Flipkart’s strategy to reassess
investments in India’s retail sector.
A few years ago, selling online in India meant figuring out Amazon or Flipkart and hoping for the best. Today, things look very different. Small businesses, local shopkeepers, even individual resellers now have dozens of platforms to choose from; some built for specific niches like fashion or electronics, others open to just about everything.
That variety is both exciting and overwhelming. A platform that works for one seller may not be right for another. Fees, the kind of buyers you want to reach, and even the delivery network can decide whether your online shop struggles or takes off.
This article walks you through the most reliable online selling platforms in India right now, explains what each one is best at, and gives you a few tips on how to pick the one that fits your products.
Searching the right online marketplace is a crucial step because it can make or break your business growth. Each platform comes with its key features, so the ultimate decision depends on what you sell, who your buyer is, and how much you are ready to invest.
Know your requirements: If you are an individual creator or a new brand, choose a marketplace that aligns with your long-term goals and provides the right tools to scale.
Check the costs: Every platform has its own fee model. Factor in listing fees, commissions, logistics costs, and hidden charges before you commit.
Match your products: Choose your marketplace wisely because it should be a natural fit for what you sell. For example, handcrafted items perform best on Etsy, while baby products are a better choice for FirstCry.
Global reach, auction listings, Global Shipping Program
Buyers in 180+ countries, 1.7B+ listings
Listing + commission fees
Myntra
Fashion, lifestyle, beauty
Niche-focused audience, seller control, dedicated customer support
60M+ active users
Commission-based, category-specific
Meesho
Small businesses, resellers, budget items
Zero commission, no penalties, smart recommendations
140M+ (14 crore+) Indian customers
Zero commission (except ads GSTIN req.)
Nykaa
Beauty, wellness, cosmetics, fashion
Targeted beauty-focused buyers, influencer marketing, logistics support
Loyal beauty/wellness audience
Commission + logistics charges
Facebook Marketplace
General products, testing new products
Easy mobile setup, AI-driven recommendations, Messenger chats, ad support
2.7B global users, growing in India
No listing fee (ads are paid)
FirstCry
Baby, kids, maternity products
Targeted parent audience, large child/maternity catalog
India’s biggest baby products base
Commission-based
WhatsApp (Biz + API)
Small sellers, D2C brands, direct engagement
Free app with catalog, API for automation, CRM/chatbot integration, bulk messages
500M+ users in India (2B+ global)
Free app; API is paid
AJIO
Fashion, accessories, home, beauty
Reliance network reach, easy interface, affordable to luxury range
10M+ customers
Commission-based
Amazon India
Amazon – Top Online Selling Platforms in India
Amazon is still the biggest name in Indian e-commerce, which is trusted by around 76% of shoppers. Amazon India holds the top-most preferred online marketplace, trusted by approx 76% of shoppers. Beyond its reach, the real value lies in how easy it makes selling online.
Amazon Seller App: Useful for managing orders, pricing, and customer queries.
Amazon Seller Central: A dashboard to list products, track inventory, advertise, and access support.
Fulfillment by Amazon (FBA): Store products in Amazon warehouses while handling packaging, shipping, and delivery.
Transparent Pricing & Secure Payments: Clearly defined fees and payouts directly to your bank every 7 days, including Cash-on-Delivery orders.
Additionally, other advantages include inventory management, real-time sales tracking, customer feedback monitoring, and access to exclusive seller programs.
Flipkart
Flipkart – Top Online Selling Platforms in India
Flipkart is also popular for being India’s second-largest online marketplace with a huge customer base of over 400 million registered users. It offers more than 150 million products across 80+ categories, making it an ideal platform for fashion, electronics, and home appliances.
Benefits of selling on Flipkart:
List your products without paying any extra charge.
Reach millions of shoppers across India instantly.
Offer convenience to buyers with COD, UPI, cards, and wallets.
eBay
eBay – Top Online Selling Platforms in India
eBay is one of the original giants of online marketplaces and is still a favorite for resellers worldwide. From vintage collectibles to second-hand electronics, eBay gives sellers access to 1.7 billion+ active listings and buyers across 180+ countries. It’s the perfect platform whether you’re a casual seller or building a global resale business.
Benefits of selling on eBay:
Global reach: Sell across international markets with ease.
Auction-style listings: Stand out with competitive bidding and higher chances of profit.
Global Shipping Program: eBay handles international shipping, making cross-border selling hassle-free.
Myntra
Myntra – Top Online Selling Platforms in India
Myntra is one of India’s top destinations for fashion and lifestyle, specializing in clothing, activewear, kids’ products, home & living, and beauty. Myntra has up to 60 million active users, making it a powerful channel for sellers in the fashion space.
Benefits of selling on Myntra:
Full control over product listings and inventory management.
Dedicated customer service to handle buyer queries and returns.
Niche-focused audience, ensuring higher conversions for fashion and lifestyle brands.
Meesho
Meesho – Top Online Selling Platforms in India
Meesho has quickly grown into India’s largest online reselling and shopping platform, attracting over 14 crore+ customers across the country. With 700+ categories, it’s a favorite among small businesses and first-time sellers looking to start with zero upfront costs.
Benefits of selling on Meesho:
Zero commission fees: Keep 100% of your profits.
No penalty charges: Seller-friendly policies with minimal risk.
Smart recommendations: Product and price suggestions to boost growth.
To advertise on Meesho, sellers must provide a valid GSTIN. With its low entry barriers and huge customer base, Meesho is one of the best platforms for new entrepreneurs to begin selling online.
Nykaa is a leading marketplace for beauty, cosmetics, wellness, and fashion, with a strong online presence and 100+ offline stores across India. It has become a trusted brand for premium and affordable beauty products, attracting a loyal customer base that values quality and variety.
Benefits of selling on Nykaa:
Targeted customer base with a strong focus on beauty and wellness.
Marketing & promotions through influencer collaborations and campaigns.
End-to-end logistics, including warehousing, packaging, and shipping support.
Facebook Marketplace
Facebook Marketplace – Top Online Selling Platforms in India
Facebook Marketplace offers one of the biggest opportunities to sell products online, with 2.7 billion monthly users worldwide. In India, its popularity is growing fast, thanks to its ease of use and integration with social networks.
Benefits of selling on Facebook Marketplace:
Mobile-friendly and easy to use for both buyers and sellers.
Personalized shopping experience with AI-driven recommendations.
Direct communication with customers via Messenger.
Test new products quickly without heavy investment.
Targeted ad support through Facebook’s powerful algorithm.
Anyone 18 years and above can shop or sell here, and sellers can list almost anything since there are fewer restrictions compared to other platforms.
FirstCry
FirstCry – Top Online Selling Platforms in India
FirstCry is India’s largest online marketplace dedicated to newborns, babies, and kids. It caters specifically to parents looking for trusted products for their little ones. From baby essentials to kids’ fashion, toys, and maternity needs, FirstCry provides sellers with a highly targeted audience already searching for child-focused products.
Benefits of selling on FirstCry:
Reach parents and families actively shopping for baby and kids’ items.
Sell clothes, footwear, toys, diapers, maternity essentials, and more.
India’s biggest platform for child and maternity categories.
WhatsApp (Business + API)
WhatsApp (Business + API) – Top Online Selling Platforms in India
WhatsApp has become a powerful sales channel for businesses of all sizes. It offers a direct, mobile-first, and personal way to engage customers and drive sales.
WhatsApp Business App (Free):
Set up a profile & product catalog
Use quick replies, labels, and auto-replies
Best for small businesses and solo sellers
WhatsApp Business API (Paid):
Automate order updates & customer support
Send bulk offers and marketing broadcasts
Integrate with CRMs and chatbots for scale
From product inquiries to purchases, everything happens in chat, making WhatsApp one of the most affordable, high-engagement marketplaces today.
Ajio is one of India’s fastest-growing online retail platforms, which includes fashion, accessories, beauty, footwear, and home essentials. With access to 10M+ customers through the Reliance network, it gives sellers a strong competitive edge.
Easy listing & order management with a user-friendly interface.
A diverse product range from affordable styles to premium and luxury brands.
Conclusion
In a nutshell, it is better to say that the purpose of every online platform serves different needs. Some of these online platforms will work best if you are selling fashion or beauty, while others are better for electronics or home products. Moreover, you need to stay updated and adapt quickly, you will always have an advantage. So, whether you are planning to go digital or already selling and want to scale up, the right platform can make things a lot smoother and help you reach more customers without too much hassle.
What are some Top Online Selling Platforms in India?
Some Top Online Selling Platforms in India are:
Amazon India
Flipkart
eBay
Myntra
Meesho
Nykaa
Facebook Marketplace
FirstCry
WhatsApp (Business + API)
AJIO
How do I choose the right platform to sell products online in India?
You should consider factors like what you sell (fashion, electronics, beauty, etc.), your target audience, the platform’s fees, delivery options, and the tools provided for sellers.
Is it possible to sell internationally from India using these platforms?
Yes, some platforms allow Indian sellers to reach international buyers.
Navratri is popularly known as the nine nights of celebration, worship, and playing garba. Every year, this festival brings a lot of people together in joy, tradition, and cultural pride. In 2025, several brands have also stepped into the festive mode with different Navratri advertising ideas to attract audiences in unique ways.
This roundup showcases how various brands are incorporating the spirit of Navratri into their campaigns; integrating culture, creativity, and connection to leave a festive impression on their audiences. Some brands share devotional posts about the story of the festival and Goddess Durga, while others engage audiences with fun contests like guessing the number of Navratri days or swapping traditional recipes.
To add to the excitement, brands also roll out special offers and discounts, often on festive products such as books, music, movies, and even lifestyle items. These campaigns not only celebrate the cultural essence of Navratri but also help brands build a closer bond with their audiences while showcasing their products in a meaningful way. Let us take a look at how these powerful brands have creatively captured the essence of Navratri, utilizing compelling narratives and humor in the best Navratri Ad Campaigns 2025.
List of Navratri Ad Campaigns That Stole the Spotlight
Get ready to glow this Navratri! Myntra Beauty has everything you need, from a flawless base to the perfect festive pop of colour, so you can shine while twirling through garba nights and celebrations.
Plus, don’t miss out on up to 60% off on your favourite beauty brands, starting 20th September. It’s the perfect time to grab all your festive makeup and skincare essentials without breaking the bank.
The wait is over! Inspired by the strength and grace of Maa Durga, Senco Gold & Diamonds returns this festive season with the Aparupa collection. This collection beautifully blends heritage craftsmanship with modern design, offering jewellery that’s perfect for festive gatherings, garba nights, or gifting. Each piece allows you to dress, dazzle, and celebrate the season with confidence, elegance, and unmatched splendour.
This Ashtami, Tata CLiQ Fashion reminds us that festivals are about coming together, making memories, and celebrating with a smile. With the tagline “When tradition shines bright, it is truly Amar Pujo, Amar CLiQ”, the brand beautifully blends cultural reverence with the excitement of festive shopping. To make the experience even more special, Tata CLiQ is offering Flat 15% off with code TRINA15, encouraging customers to celebrate in style within their preferred budget.
Shoppers Stop brings maximum festive flair this season, turning every Pujo celebration into a style statement. From playful giggles to show-stopping festive looks, shoppers can explore over 500 premium brands to add sparkle to their celebrations.
Whether you prefer shopping in-store or via the app, Shoppers Stop makes it easy to find the perfect outfits, accessories, and festive essentials for family gatherings, garba nights, and Pujo festivities.
The sound of Agamoni signals the start of celebration, and this Navratri, it’s all about draping yourself in sparkle and joy. With festive outfits and accessories that capture the spirit of the season, shoppers can add elegance and fun to every garba night or family gathering. Moreover, to make the celebrations even brighter, the brand offers 15% off your next order with code CELEBRATE15, making it easy to shine without splurging.
When it comes to celebrating Navratri, it’s all about PALMONAS. The brand brings elegance, joy, and a touch of luxury to every festive moment. With their festive tagline, #FestiveShineWithPalmonas, the brand perfectly captures the spirit of the season, making jewellery not just an accessory but a way to celebrate every joyous moment with style and confidence.
This Navratri, Purplle is making beauty affordable and fun with their festive haul. From skincare and haircare to full-face festive makeup, everything you need to glow during the nine nights is just a click away.
The campaign highlights 9 amazing deals across price points, INR 49, INR 59, INR 69, INR 79, INR 89, and bigger savings at INR 99, INR 199, and INR 299 stores. On top of that, shoppers can enjoy up to 75% off on popular beauty brands, making it the perfect time to stock up without breaking the bank.
Flipkart’s Big Billion Days 2025 campaign comes alive with a quirky and magical twist, showing how even the simplest purchases, like a phone, a phone cover, or a dress, can transform your life. The ad is styled as a modern fairy tale, featuring a star-studded cast with familiar faces and surprise cameos, keeping audiences hooked from the first frame to the last.
The tagline “Kuch Bhi Ho Sakta Hai” shows the true spirit of Big Billion Days, full of surprises and unbeatable deals. From mega discounts on smartphones and fashion to surprise offers across categories, Flipkart positions its sale not just as a shopping event but as an experience of wonder and excitement.
Amazon India is building excitement this festive season with the much-awaited Great Indian Festival, starting 23rd September. The teaser campaign, “Tyohaar Nayi Khushiyon Ka,” encourages customers to add their favourites to the cart now and be ready to grab the best deals once the sale goes live.
The brand is rolling out massive offers, with 50–80% off on fashion and beauty brands and up to 80% off on kitchen and home products, plus an extra 10% cashback, ensuring that shoppers step into the festivities in style.
This Durga Puja, BIBA invites everyone to embrace the divine and celebrate in style with its signature festive reds. The collection combines traditional charm with contemporary flair, offering outfits that are perfect for puja rituals, family gatherings, and garba nights.
Shoppers can explore the festive collection to pick their favourites and make every moment of the celebration vibrant and memorable. With stores ready to welcome customers, BIBA ensures that the joy of Durga Puja is just a visit away.
Conclusion
Navratri campaigns in 2025 showed that the best marketing is about more than sales; it’s about celebrating culture and creating real connections. The brands that stood out were the ones that blended festive emotions with creativity, leaving a mark long after the celebrations ended. From heartfelt storytelling to irresistible festive offers, each campaign proved that when tradition meets innovation, audiences don’t just notice, they remember. And in a season built on joy and togetherness, that lasting connection is the real win for any brand.
Which brands launched the best Navratri campaigns?
Top brands like Myntra Beauty, Senco Gold & Diamonds, Tata CLiQ, Shoppers Stop, GIVA, Palmonas, Purplle, Flipkart, Amazon, and BIBA stole the spotlight with their innovative Navratri ad campaigns.
What were some major festive sales during Navratri?
Flipkart Big Billion Days and Amazon Great Indian Festival were the biggest festive sales. Flipkart promoted “Kuch Bhi Ho Sakta Hai” with magical storytelling, while Amazon highlighted “Tyohaar Nayi Khushiyon Ka” with 50–80% discounts across categories.
As India is gearing up for its biggest festive season, two popular household names, Amazon and Flipkart, are preparing for another high-stakes sales face-off. This year, it is not about huge discounts or midnight flash sales. The backdrop is far bigger, as it is the rollout of GST 2.0, scheduled for September 22, 2025.
This means that the way they calculate value for money is set to change for millions of shoppers. For sellers, it simply means price change, compliance, and stock strategies just weeks before the sales begin.
Moreover, the intersection of the Amazon vs Flipkart rivalry and GST reforms will showcase how Indians spend, save, and celebrate in 2025. This blog discusses these shifts and how the new tax rules could shape not only your festive cart but also the broader e-commerce landscape.
Why GST 2.0 Can Turn 2025 Into the Biggest Festive Sale?
The GST Council has rolled out a simplified two-slab structure of 5% and 18%, pulling several items down from the higher 28% bracket. Big-ticket appliances like TVs and air-conditioners are among the biggest beneficiaries, now taxed at 18%. For consumers, it means better affordability; for marketplaces, it brings pricing clarity just in time for the sales.
Analysts expect this move to unlock delayed demand, with festive e-commerce sales projected to surge 27% year-on-year to nearly INR 1.2 lakh crore in 2025. To maximize the momentum, Amazon and Flipkart are going beyond discounts, using membership perks like Amazon Prime and Flipkart Plus/Black to drive loyalty and early access sales.
Flipkart Calls It a “Landmark” Move
Flipkart Big Billion Days
Flipkart has been quick to welcome the new GST reform, calling it a game-changer for businesses and consumers alike.
“Timely implementation of these reforms ahead of the festival season will surely give a huge boost to consumption across categories, widen market access, and accelerate our collective journey towards a Viksit Bharat,” said Rajneesh Kumar, Chief Corporate Affairs Officer at Flipkart Group.
By easing compliance for small businesses, Flipkart expects a surge in seller participation and higher demand during the high-spending festive quarter.
Amazon Praises Simplified Two-rate Structure
Amazon Great Indian Festival
Amazon sees the reform as a catalyst that will simplify operations and empower sellers at scale. A spokesperson emphasized how a streamlined two-rate GST structure will reduce compliance complexity and bring much-needed stability.
“This reform empowers thousands of small sellers, especially those from tier-2 and tier-3 cities, to effortlessly reach customers nationwide,” the company noted. With simplified taxes, Amazon expects more predictability for businesses and smoother operations during its mega sale season.
What Makes the GST Rollout a Game-Changer for Online Shopping?
The timing of the GST changes couldn’t have been better. In August, many shoppers delayed big-ticket purchases, waiting for tax cuts to take effect. At the same time, e-commerce companies held back on logistics and marketing spends until there was clarity on tax rates.
Now, with the new rules coming into force from September 22, both Amazon and Flipkart are gearing up to unleash their flagship events; Flipkart’s Big Billion Days (starting September 23) and Amazon’s Great Indian Festival, expected to launch within hours of it.
What Do Experts Predict for Amazon and Flipkart Festive Sales?
Industry experts believe this GST reform will directly translate into higher festive spending. According to Satish Meena, founder of Datum Intelligence, “The cuts should boost festive spending, especially in categories like TVs, ACs, and large appliances.”
Datum Intelligence projects India’s online festive sales in 2025 will surge 27% YoY to INR 1.2 lakh crore, compared to nearly INR 1 lakh crore in 2024 and INR 81,000 crore in 2023. Without the GST relief, growth was expected to be just 5–7%.
From Gadgets to Appliances: How Platforms Compete for Attention?
Electronics and home appliances are set to dominate wish lists this season. From smartphones to electronics and appliances shoppers, can expect steep discounts. Amazon and Flipkart are competing fiercely to grab attention in these high-value categories.
Appliance Makers Expect a Tailwind
Consumer durable brands are equally optimistic. Kamal Nandi, Business Head & EVP at Godrej Appliances, said lower taxes on ACs, dishwashers, and other big-ticket items will help deepen market penetration.
“Given the increasingly harsh summers in India, air conditioners are no longer a luxury. The GST drop improves affordability and is expected to boost adoption over time,” he explained.
Smartphones Take Center Stage
Flipkart Sale – Smartphones Take Center Stage
When it comes to wish lists, smartphones are once again the headline act. Amazon is teasing up to 40% off on popular models from Apple, Samsung, iQOO, and OnePlus, while Flipkart is making noise around marquee launches like the iPhone 16, Samsung Galaxy S24, and Motorola Edge 60 Pro.
Both platforms are also placing big bets on tablets and premium upgrades, showcasing products like Samsung’s Galaxy Tab S11 series and the Galaxy S25 FE. For consumers looking to upgrade, this festive season is shaping up to be an all-out tech bonanza.
Electronics and Appliances: Heavy Discounts in Store
While smartphones are the headliners, appliances and electronics are strong supporting acts. Amazon promises up to 80% off on gadgets and accessories from HP, Sony, and boAt, and 65% off on appliances from LG, Haier, and Godrej. Flipkart’s “double discounts” campaign targets big-ticket items like washing machines, TVs, and laptops, aiming to attract both first-time buyers and loyal shoppers.
Fashion, Lifestyle, and Beauty in the Mix
Beyond gadgets, both players are gearing up for fashion and lifestyle promotions. Amazon is rolling out 50–80% discounts on apparel and grooming products from Crocs, L’Oréal, and Titan, while also spotlighting its Karigar, Saheli, and Local Shops collections.
Flipkart is countering by putting muscle behind furniture, apparel, and lifestyle categories under the Big Billion Days banner. Its focus isn’t just on urban shoppers but also on attracting first-time online buyers from smaller towns.
The GST Cut Advantage
What makes this year different is the timing. The new GST cut, effective September 22, is reshaping how platforms plan their offers. With prices already reduced across essentials, electronics, and appliances, Amazon and Flipkart have more room to sweeten their deals.
Insiders say sellers are quickly adjusting inventories and invoices to reflect the new tax rates, ensuring that by the time the festive sales open, shoppers see the benefits directly in their carts. It’s a move that could make this season one of the most value-driven in years.
Bank Tie-Ups and Payment Offers
In the battle for checkout conversions, banking tie-ups and payment flexibility are emerging as powerful hooks. Amazon is partnering with the State Bank of India for 10% instant discounts, while Flipkart is aligning with Axis Bank and ICICI Bank for similar perks.
Both are leaning heavily on EMI schemes, pay-later options, and UPI-based discounts, making big-ticket purchases, whether it’s an iPhone or a washing machine, more budget-friendly.
The Bigger Picture: Festive Shopping Outlook 2025
According to the Datum Festive Barometer, India’s online festive sales are expected to reach INR 1.2 lakh crore in 2025, reflecting strong growth compared to previous years. Smartphones and lifestyle products still account for over half of all spending, but categories like groceries, personal care, and appliances are expanding their share, making the festive basket more diverse.
One trend to watch is the rise of quick commerce; platforms like Blinkit, Zepto, and Instamart are expected to handle 12% of festive sales, up from 8% in 2024, as consumers increasingly turn to instant delivery for last-minute needs.
Conclusion
Even with new players entering the market and innovative shopping formats gaining traction, Amazon and Flipkart remain the go-to platforms for most shoppers, with more than 80% planning to make purchases on at least one of them this festive season.
What sets 2025 apart isn’t just the depth of discounts; it’s the environment in which they’re being offered. Consumer confidence is at a high, tax cuts have boosted affordability, and platforms are innovating aggressively. Put together, this festive season promises to be unlike anything we have seen in recent years, bigger, sharper, and more competitive.
GST 2.0 will roll out on September 22, 2025, just a day before Flipkart’s Big Billion Days and Amazon’s Great Indian Festival, making it a crucial factor for this year’s festive shopping surge.
Which categories benefit the most from GST 2.0 cuts?
Big-ticket appliances like air-conditioners, TVs, and dishwashers benefit the most, moving from the 28% tax bracket to 18%. Smartphones, tablets, and electronics also see improved affordability during festive sales.
How are Amazon and Flipkart preparing for GST 2.0 festive sales?
Both marketplaces are reworking inventories, invoices, and pricing strategies to pass on the tax cut benefits to consumers. They’re also boosting membership perks, flash deals, and banking offers to maximize conversions.
In an effort to facilitate business dealings and spur the practice of “reverse flipping”, which involves Indian start-ups and other companies moving their domicile from abroad to the country, the government has expanded the fast-track route for approval of mergers and amalgamations to include more categories of companies.
More company types are now eligible for the fast-track merger process under Section 233 of the Companies Act of 2013 thanks to changes to the relevant rules that the Ministry of Corporate Affairs (MCA) has notified. The National Company Law Tribunal is not involved in this approval process.
How Fast-Track Merger will Help the Companies?
When the total borrowings, including loans, debentures, and deposits, are less than INR 200 crore and there is no default, the revisions have made it possible for mergers between (unrelated) unlisted companies to proceed more quickly.
Additionally, unless the transferor company is listed, the fast-track scheme will now apply to a variety of additional transactions, including mergers between a holding company (listed or unlisted) and its subsidiary (listed or unlisted). Additionally, if the transferor companies are not listed, mergers between subsidiaries of the same holding company may receive expedited clearances.
Key Changes in MCA Rules
Up until a year ago, inbound cross-border reverse mergers needed NCLT permission. To expedite the approval of such bids, the government modified Rule 25A for cross-border deals on September 17 of last year. To eliminate any ambiguity, the most recent revision has brought this rule into compliance with Rule 25, which deals with expedited approvals, according to sources.
Since many Indian-born or Indian-connected start-ups have chosen to establish their headquarters here, cases of combining a foreign holding company with its Indian fully owned subsidiary have increased in frequency in recent years. The possibility of exiting at a greater valuation in India was one of the attractions.
According to analysts, global firms who intend to relocate their operations to India in order to take advantage of the thriving capital markets for possible listings and to combine group companies stand to gain from the move to expedite and simplify clearances for such mergers. Flipkart, Dream11, Meesho, PhonePe, Zepto, Razorpay, Pepperfry, and Groww have all relocated their parent firms from foreign jurisdictions back to India throughout the last two to three years.
Government Push for Flexible Corporate Restructuring
The enlarged and modified regulations, according to experts, demonstrate the government’s intention to increase the flexibility of business restructuring procedures. At the moment, only start-ups and “small” businesses, as determined by turnover, etc., are eligible for fast-track merger approvals.
Special start-up promotion programmes and easier access to funding have also contributed to the rise in popularity of reverse flipping. It has been helpful to loosen some of the limits on round-tripping. The expedited approach would still require requesting approval from the MCA’s regional director.
Quick
Shots
•Boost ease of doing business & encourage
reverse flipping (Indian start-ups shifting domicile back to India).
•Revision brings Rule 25A (cross-border mergers) in
line with Rule 25 (fast-track mergers).
•Start-ups like Flipkart, Dream11, Meesho, PhonePe,
Zepto, Razorpay, Pepperfry & Groww have shifted parent firms back to
India.
•Global firms may relocate to India to tap into
thriving capital markets & higher valuations.
The e-commerce company Flipkart announced that it had purchased the majority of Pinkvilla India Private Limited, a well-known online infotainment platform. The purchase is a component of Flipkart’s plan to use Pinkvilla’s reputation, skills, and devoted following to increase its content presence and improve interaction with Gen Z and millennial consumers.
Pinkvilla’s Role in Flipkart’s Content Strategy
The deal’s value was not disclosed by the companies. Flipkart’s acquisition of a controlling stake in Pinkvilla is a crucial step in the company’s objective to strengthen its relationship with Generation Z, according to senior vice-president, corporate, Ravi Iyer.
Flipkart’s ambitions to use content as a major growth engine will be accelerated by Pinkvilla’s strong content intellectual property and close relationship with its devoted user base.
Exploring the Gen Z Angle
Trends and consumption patterns are greatly influenced by films and celebrities. Since most Gen Z users consume content with these themes, Flipkart’s acquisition of a top infotainment platform makes sense as it looks to increase its appeal to this demographic.
Additionally, the agreement strengthens Flipkart’s presence in the Indian market by providing it with the chance to develop content for commerce prospects and acquire trend insights.
The founder and CEO of Pinkvilla, Nandini Shenoy, stated, “We are sure that with Flipkart’s help, we will be able to scale our operations and continue to deliver high-quality content that resonates with our millions of users, further strengthening our position as a leader in infotainment.” The deal has been completed and is pending the usual closing requirements. The businesses anticipate closing the agreement soon.
Flipkart Spreading its Wings in India
Flipkart has made a number of purchases in recent years as it grows its online business nationwide. These include online fashion retailer Myntra, digital payments company PhonePe, and eBay’s Indian division.
With the purchase of Walmart India, which ran the Best Price cash-and-carry division, it further enhanced its wholesale presence. Flipkart also purchased Sastasundar Marketplace, which owned and ran an online pharmacy and digital healthcare platform, and Scapic, an augmented reality firm, to improve its shopping experience.
Quick
Shots
•E-commerce giant acquires majority
stake in infotainment platform Pinkvilla.
•Not disclosed; agreement pending
standard closing requirements.
•Aimed at boosting Flipkart’s content
strategy and consumer engagement.
•Acquisition targets younger audiences
who consume celebrity and film-driven content.
•Strong IP and loyal user base to fuel
Flipkart’s content-commerce synergy.
•Ravi Iyer, Flipkart SVP, calls it a
step to deepen bonds with Gen Z.
•Strengthens Flipkart’s presence in
lifestyle, entertainment, and digital content commerce.
As India gears up to celebrate its 79th Independence Day on August 15, 2025, e-commerce giants are turning the celebration into a battleground where deals, discounts, and digital shopping carts are skyrocketing too.
Each brand has launched a mega campaign, teasing early-access perks, bank discounts, flash deal mechanics, and brand-exclusive offerings to make their offerings appealing to Indian shoppers.
Whether you need daily essentials, new gadgets, fresh outfits, or just great festive deals, the 2025 Independence Day Sale lets you shop like never before. So, get ready to empty your carts and get ready, the biggest discounts are here!
Who’s Winning the Independence Day E-commerce War? A Look at the Top Players
Amazon is ringing in Independence Day 2025 with a sale that’s as grand as the occasion itself. The Amazon Freedom Sale kicked off on July 31, giving Prime members exclusive early access at midnight, while all other users could join the shopping frenzy from noon onwards. It will run until August 10, this pan-India sale, and it’s not just about discounts. It’s a celebration of freedom, smart shopping, and unmatched value.
Why Amazon’s Great Freedom Festival 2025 Is Worth the Hype?
Early Access for Prime Members
If you are a Prime member, you already got a head start. Access began at midnight on July 31, giving loyal subscribers first dibs on top deals before they’re gone. Instant 10% Off with SBI Cards
Stackable Savings & Smart Rewards
Amazon is letting shoppers layer their savings this year:
5% Gold Rewards on select purchases
Extra 10% off if you use Amazon gift card vouchers
Bazaar Deals Up to 80% Off
Amazon’s special Bazaar zone is a shopper’s paradise, with up to 80% off on fashion, home essentials, and lifestyle picks, everything from ethnic wear and cookware to décor and cleaning tools.
Flipkart is kicking off the festivities with its Freedom Sale 2025, a high-energy shopping extravaganza featuring blockbuster deals, exclusive rewards, and value-packed surprises. Officially live for all users starting August 2, the sale opens a day earlier, on August 1, for Plus and VIP members, giving loyal shoppers early access to the hottest deals.
Why Should Flipkart’s Big Freedom Sale Be on Your Wishlist?
Early Access for the Loyal Few
Flipkart Plus and VIP members get a 24-hour head start, unlocking exclusive launches and limited-time offers before they go public. Furthermore, they will also receive a 10% discount.
Hero Product Deals
Get the best discounts on top bestsellers, including the iPhone 16, MacBook M4, iPad A16, Nothing Phone 3 & 3a, Vivo V60, Realme GT 7, Poco F7, along with smart TVs, appliances, and top fashion picks.
15% Instant Savings with Bank Cards
Use select bank cards for instant 15% discounts, making your dream buys even more affordable.
Extra 10% Off via SuperCoins & Coupons
Maximize savings by redeeming Flipkart SuperCoins and applying exclusive coupons for an additional 10% off. Because one discount just isn’t enough.
78 Curated Deal Zones to Explore
Don’t miss exciting segments like Freedom Deals, Rush Hours, Bumper Hours, Tick Tok, and Exchange Offers; all of these are packed with discounts and run throughout the day to help you save more.
AJIO is all set to set your wardrobe on fire this Independence Day with its much-awaited Fashionation Sale, expected to go live on August 3, 2025. Whether you’re craving a fashion reset or eyeing iconic labels, this sale is your green flag.
With up to 90% OFF on big names like GAP, Superdry, New Balance, Van Heusen, Trends, and more, Ajio’s freedom-to-fashion fiesta is one you don’t want to miss.
Why You Shouldn’t Skip AJIO’s Fashionation Sale?
Flat 80% OFF on Must-Have StylesGet unbelievable discounts on men’s, women’s, and kids wear.
Extra 5% Off on Prepaid Orders Paying upfront lets you unlock extra discounts instantly. It’s a smart way to save more with every purchase.
Coupons That Stack Use AJIO’s stackable coupons for extra discounts, cashback, and surprise freebies.
All-in-One Fashion Destination From streetwear and ethnic to luxury and everyday essentials, AJIO’s sale caters to every style and every wallet.
Myntra
Myntra – Independence Day Sale
This August, Myntra is celebrating Independence Day in style with the Right to Fashion Sale 2025, launching at midnight on July 31. Get ready for up to 80% OFF on top fashion brands, exclusive coupons, surprise cashback, and Insider-only perks.
Why Myntra’s Right to Fashion Sale Should Be on Your Radar?
Up to 80% OFF on Everything Fashion From global giants to cult-favorite D2C labels, grab flat 50–80% off on clothing, footwear, accessories, beauty, and more.
Early Access for Myntra Insiders Myntra is offering free 3-month Insider trials for select users. Pro tip: check in incognito mode to see if you qualify!
Stackable Coupons + Bank Offers Use Myntra coupons and eligible bank cards for extra discounts on already-slashed prices.
Free Myntra Cash & Smart CombosMyntra Cash is a fashion cashback that you can use to buy things you want in the future. It may be present in some deals.
Live Wishlist Alerts Products are getting added in real-time. Wishlist now, shop fast—before the best picks disappear.
Fashion That Frees Your Style Ethnic, casual, street, or glam, this sale is your chance to style your freedom, your way.
Nykaa
Nykaa – Independence Day Sale
This August, Nykaa is bringing back its popular Freedom Sale, a beauty lover’s dream with amazing discounts on makeup, skincare, and wellness products. Expected to go live between August 7th and 9th, the sale promises huge savings on top Indian and international beauty brands.
Why You Shouldn’t Miss the Nykaa Freedom Sale 2025?
Up to 60% OFF on Bestsellers Save big on favorites like Kay Beauty, L’Oréal Paris, Olay, Dot & Key, and more.
Free Gifts with Orders Get free products like lip kits and mini skincare items with select purchases and coupons.
Early Access & Special Combos Nykaa loyalty members and app users may get early access and exclusive combo deals.
2,000+ Brands on Sale Shop everything from luxury brands like Estée Lauder to affordable picks like Lakmé.
Extra Savings with Gift Cards Use GyFTR Nykaa gift cards to stack more discounts or gift beauty to someone special.
This Independence Day, Tata CLiQ is bringing you The Moments That CLiQ Sale 2025, a celebration of style, savings, and shopping like never before. The sale is now live with jaw-dropping deals across categories and added perks that make every purchase count.
Why Tata CLiQ’s Moments That CLiQ Sale Deserves Your Attention?
Flat 30% to 85% OFF Sitewide From fashion and electronics to home décor and more, shop your favorite brands at deep discounts.
Extra 12% OFF with Code MOMENTS12 Apply the exclusive coupon at checkout to unlock additional savings.
CLiQ App-Exclusive Deals Get the best prices and limited-time offers only on the Tata CLiQ app.
Top Brands, Big Bargains Snag top labels like Biba, Adidas, Pepe Jeans, and more at prices you can’t resist.
Conclusion
Independence Day is being celebrated in e-commerce with a flurry of offers, early access privileges, and patriotic product drops on Amazon, Flipkart, Myntra, Ajio, Nykaa, and Tata CLiQ. Most of these platforms are also offering bundle combos, buy more, save more deals, and even personalized coupons for logged-in users.
On top of that, shoppers can stack discounts with bank offers (HDFC, SBI, ICICI, etc.), digital wallets, and reward programs like Myntra Insider or Flipkart Plus, making the final price too good to ignore. Whether you’re shopping to upgrade your gadgets or revamp your wardrobe, these mega Independence Day sales are making sure you do it without burning a hole in your pocket.
What are the top Independence Day sales in India ?
The biggest Independence Day 2025 sales include:
Amazon Great Freedom Festival
Flipkart Big Freedom Sale
Ajio Fashionation Sale
Myntra Right to Fashion Sale
Nykaa Freedom Sale
Tata CLiQ Moments That CLiQ Sale
Can I get early access to Independence Day sales?
Yes! Early access is available for loyal members:
Amazon Prime Members: Access from midnight on July 31
Flipkart Plus/VIP Members: Access from August 1
Myntra Insiders: Exclusive early entry and perks
When does the Amazon Great Freedom Festival 2025 start and end?
The Amazon Freedom Sale 2025 began on July 31 for Prime members and on August 1 for everyone else. It runs till August 10, 2025, offering huge deals on fashion, electronics, home essentials, and more.
In India, festivals are where cherished traditions meet heartfelt connections, and Raksha Bandhan perfectly captures that beautiful sibling relationship! From childhood memories to today’s loving teasing, this festival celebrates every aspect of the brother-sister bond.
Rakhi is just around the corner, and we’re just as excited as the brands flooding our feeds! Thankfully, India’s top e-commerce platforms ensure that distance doesn’t dampen the spirit of Rakhi. Their reliable delivery service, curated gift hampers, attractive discounts, and endless Rakhi gifting ideas for brothers and sisters make every click a celebration.
So, if you are hoping to wrap your love in a gift, then here is the list of top e-commerce brands offering Raksha Bandhan offers in 2025 that have just the right deals and surprises to bring a smile to your sibling’s face.
Top E-commerce Platforms Offering the Best Raksha Bandhan Deals in 2025
Looking for the best rakhi deals online without breaking the bank? Here’s a detailed list of India’s most loved online shopping platforms offering exclusive Raksha Bandhan offers 2025, themed hampers, and sibling-special surprises.
Myntra – #BondInStyle This Rakhi
Myntra – Top E-commerce Platforms Offering the Best Raksha Bandhan Deals
Myntra’s Raksha Bandhan 2025 campaign, titled “Festivals of India – Rakhi Style Edit”, is all about celebrating sibling bonds with a fashionable twist. Under the theme “For Siblings That #BondInStyle,” Myntra invites users to explore curated festive collections, gifting hampers, and stylish edits.
What’s in store?
Get up to 90% off on selective festive collections for brothers and sisters
Rakhi special hampers based on sibling personalities
Fashion, accessories, and skincare gifting options
Amazon – Deliver the Love
Amazon – Top E-commerce Platforms Offering the Best Raksha Bandhan Deals
Amazon’s Raksha Bandhan 2025 campaign, “Deliver the Love,” goes beyond logistics; it captures the emotions behind every sibling bond. Their Rakhi store offers everything from quirky gift ideas to Rakhi threads and hampers, carefully categorized to suit brothers, sisters, and little ones alike. Get 50–80% off on Rakhi gifts, hampers, and more! With doorstep delivery across India, Amazon makes celebrating sibling bonds easier than ever.
What will you find?
Wide Rakhi collection including threads, gift boxes, and bundles
Segmented options for brothers, sisters, and kids
Fast and reliable Prime delivery
Easy gift filters for quick selection
Flipkart – Gifting Moments that Matter
Flipkart – Top E-commerce Platforms Offering the Best Raksha Bandhan Deals
Flipkart is one of India’s leading e-commerce giants, known for offering a wide selection of products across electronics, fashion, lifestyle, and gifting. This Raksha Bandhan, Flipkart is celebrating sibling love with a dedicated Rakhi gift deals, featuring handpicked gifts and combo offers.
Enjoy exciting offers like:
Up to 75% off on ethnic wear
Up to 40% off on chocolates and gift boxes
Special combos on personal care kits and Raksha Bandhan hampers
Whether you’re planning or grabbing last-minute gifts, Flipkart ensures your celebration is big on heart and light on budget.
AJIO – Top E-commerce Platforms Offering the Best Raksha Bandhan Deals
This Raksha Bandhan, AJIO is turning up the festive spirit with its quirky and heartfelt campaign – “The Great Indian Sibling Showdown.” Roasts you, fights you, but loves you”, AJIO captures the typical sibling dynamic with its Rakhi gifting range packed with trendy fashion and fun.
Their Raksha Bandhan collection includes:
Get up to 70-90% off on Kurta Suit Sets
Ethnic wear and accessories for brothers
Exclusive fashion hampers with attractive discounts
BIBA – Up to 50% Off on Festive Fashion
BIBA – Top E-commerce Platforms Offering the Best Raksha Bandhan Deals
BIBA is celebrating sibling love with flair and elegance through its “up to 50% Off” Rakhi Sale. Right from vibrant ethnic sets to anarkalis, BIBA’s festive collection is exclusively designed to make every moment feel special.
Their Raksha Bandhan collection includes:
Stylish ethnic suits and festive sets for sisters
Coordinated outfits for family celebrations
Elegant kurta collections and mix-and-match pieces
Special discounts on selective pieces
Nykaa Fashion – Hot Pink Sale with Up to 70% Off
Nykaa – Top E-commerce Platforms Offering the Best Raksha Bandhan Deals
This Raksha Bandhan, Gajra Gang by Nykaa Fashion is bringing bold festive glam to your wardrobe with the Hot Pink Sale, offering up to 70% off on statement pieces. Whether you’re gifting or glamming up for the celebrations, Gajra Gang has your style checklist covered.
Here’s what’s in store:
Bestselling festive edits at unmissable prices
Global fashion picks up to 80% off
Bold, trendy, and Rakhi-ready looks for sisters
Libas – Up to 65% Off for Raksha Bandhan 2025
Libas – Top E-commerce Platforms Offering the Best Raksha Bandhan Deals
Libas is making festive shopping effortless with its up to 65% Off Sale on designer ethnic wear. Whether you are buying a Rakhi gift for your sister or updating your wardrobe for the family celebration, Libas brings the perfect blend of comfort and tradition.
Their Raksha Bandhan collection includes:
Stylish kurtas, shararas, and anarkalis
Chic co-ord sets and contemporary ethnic wear
Soft fabrics with festive prints and embroidery
Massive discounts across top-selling styles
GIVA – Flat 10-20% Off on Selective Jewellery Gifts
GIVA – Top E-commerce Platforms Offering the Best Raksha Bandhan Deals
Make your Raksha Bandhan sparkle with GIVA’s limited-time special! Whether you’re looking for elegant earrings, dainty pendants, or timeless sets, GIVA is offering:
Flat 10% Off on purchases above INR 1699 (Code: RAKSHA10)
Flat 20% Off on purchases above INR 5999 (Code: RAKSHA20)
Here’s what makes their Rakhi Sale special:
Premium silver rakhis with intricate designs
Ideal gifting options for brothers and bhabhis
Limited-time offer, so shop before it ends!
Make this Rakhi memorable with a gift that lasts forever, only at GIVA.
Tata CLiQ – Celebrate Sibling Moments with Up to 85% Off
Tata CLiQ – Top E-commerce Platforms Offering the Best Raksha Bandhan Deals
Celebrate Raksha Bandhan with style and savings! Tata CLiQ’s “Moments That CLiQ” Sale is bringing you beauty and fashion deals that can’t be missed.
Here’s what you will get:
Up to 60% Off on top brands
Extra INR 200 Off on orders above INR 999 (Use Code: TRYBEAUTY)
Free Shipping on orders above INR 499
Plum – Sibling-Approved Gifting Just Got Sweeter!
Plum – Top E-commerce Platforms Offering the Best Raksha Bandhan Deals
This Raksha Bandhan, celebrate your special bond with Plum’s curated BodyLovin’ gift sets! From luxe perfume trios to indulgent bath & body kits, there’s something thoughtful for every sibling, starting at just INR 314.
Enjoy up to 40% off on travel-friendly, long-lasting, and skin-loving gift boxes.
Thoughtfully packed and ready to gift, no extra wrapping needed!
100% vegan, cruelty-free, and perfect for all skin types.
Get fast delivery across India.
PALMONAS – Not-So-Basic Rakhi Gifts for Him!
PALMONAS – Top E-commerce Platforms Offering the Best Raksha Bandhan Deals
This rakhi, skip the cliché gifts and surprise your brother with stylish, premium jewellery from PALMONAS. Choose from rhodium-plated snake chains, bold black band rings, or minimal yet statement-making pendants, launched to match his vibe.
Starting at just INR 699 with up to 77% OFF
Special “Buy 1 Get 1” deal on select rings
Perfect for daily wear, durable, classy, and skin-safe
Bath & Body Works – Luxe Gifting Sets to Pamper Your Sibling!
Bath & Body Works – Top E-commerce Platforms Offering the Best Raksha Bandhan Deals
Make your sibling feel extra special this Rakhi with Bath & Body Works’ fragrance-filled gift sets, crafted to delight every mood and memory. Choose from bestselling collections like Pink Pineapple Sunrise, Into The Night, Japanese Cherry Blossom, and In The Stars.
Get up to 70% Off on all selective gift boxes
Exclusively packed for pampering, with body lotions, shower gels, fine fragrance mists & more.
Give the gift of fragrance, luxury, and love this Rakhi!
Snapdeal – Top E-commerce Platforms Offering the Best Raksha Bandhan Deals
Celebrate this Rakhi with a budget-friendly style that doesn’t compromise on looks. Snapdeal brings you a festive offer you can’t miss!
Why Shop This Rakhi on Snapdeal?
Stylish Men’s Kurtas starting at just INR 468
Trendy designs perfect for festive celebrations
Limited-time deal, grab it before it ends!
Easy delivery & returns across India
The Body Shop – Celebrate Rakhi with Skincare That Loves Back
The Body Shop – Top E-commerce Platforms Offering the Best Raksha Bandhan Deals
Make this Raksha Bandhan extra special with The Body Shop’s luxe bodycare gift sets – beautifully packaged and budget-friendly.
Why You’ll Love It:
Starting at just INR 335
Get a gift on INR 1999 or more
Flat 15% off on select sets
Online exclusive: Free Rakhi with every order!
Skinn by Titan – Rakhi Fragrance Gifts That Last!
Skinn by Titan – Top E-commerce Platforms Offering the Best Raksha Bandhan Deals
Enjoy the timeless love of siblings with luxurious fragrances from Skinn by Titan. This collection of scents speaks louder than words and is crafted for lasting impressions. Choose a fragrance that matches their vibe, whether it’s fresh, floral, or musky.
Why It’s the Perfect Rakhi Gift?
Symbolizes a bond that lingers, just like the scent
Premium packaging for a premium relationship
Flat 10–20% off on fragrances
Ideal for both brothers & sisters!
Blinkit – Last Minute Rakhi Delivery
Blinkit – Top E-commerce Platforms Offering the Best Raksha Bandhan Deals
Blinkit has become a household name that is well-known as India’s “Last Minute” app. Blinkit is making sure no sibling is left Rakhi-less this year. With 500+ unique Rakhi designs, including Marvel-themed, traditional, quirky, and cute options, find one that matches your bhai’s personality.
Here’s what’s in store:
Pre-packed hampers with sweets and personal care
Perfect to avoid those “Oops, I forgot!” sibling moments
Blinkit is a lifesaver for last-minute Rakhi shopping.
Zepto – Kalesh Cards & Sibling Drama
Zepto – Top E-commerce Platforms Offering the Best Raksha Bandhan Deals
This year, Zepto is turning sibling drama into a full-blown festive feature. Zepto’s Rakhi offers instant delivery of sweets, Rakhis, and fun gift hampers. From Aug 7–9, every order includes a surprise Kalesh Card, a playful sibling challenge with prizes like iPhones.But that’s not all.
What makes it exciting?
Use your Kalesh Card to win prizes like iPhones, iPads, and more
Choose from a variety of instant delivery rakhis, sweets, and gifts
Celebrate the chaos that makes your bond unforgettable
Conclusion
Rakhi isn’t about rituals; it’s about a special bond between siblings. With India’s top e-commerce platforms, no distance is too far from your brother or sister this year. From stylish edits on Myntra, Amazon’s thoughtful hampers, and AJIO’s sibling banter, to Blinkit’s 10-minute rescues and Zepto’s fun-filled challenges, Raksha Bandhan offers 2025 are just a click away.
Go ahead and buy Rakhi online, send love with discounts, and make this festival unforgettable. So, wrap your love, save big, and make this Raksha Bandhan the most memorable one yet.
What are the top e-commerce brands offering Raksha Bandhan deals in 2025?
Top e-commerce brands offering Raksha Bandhan deals in 2025 are:
Myntra
Amazon
Flipkart
AJIO
BIBA
Nykaa Fashion
Libas
GIVA
Tata CLiQ
Plum
PALMONAS
Bath & Body Works
Snapdeal
The Body Shop
Skinn by Titan
Blinkit
Zepto
Can I get Raksha Bandhan discounts on men’s fashion?
Yes. Snapdeal has men’s kurtas starting under INR 499, while Myntra, AJIO, and Libas also have special ethnic wear collections for men with discounts up to 75% off.
