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Tag: fitness startup

  • Flexnest – A Fitness Tech Startup Helping People to Get Fit in the Comfort of Their Home

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Flexnest.

    Fitness has become the top priority for everyone. As the concerns for fitness are increasing, the demand for fitness equipment is also getting intensified. There is a huge growth in the fitness equipment market. The global fitness equipment market size is projected to reach $14.8 billion by 2028.

    Exercising has become the daily routine for fitness enthusiasts. But, sticking to a regular exercise schedule isn’t easy as there come plenty of potential hindrances, the biggest being the time. People want to resolve these concerns in the comfort of their homes.

    Flexnest has come up with the fitness solutions and smart equipment for home use. Flexnest App guides on fitness equipment usage and measuring progress in achieving fitness. Read to know more about Flexnest, its founder, the services offered, startup idea & story.

    Flexnest – Company Highlights

    Startup Name Flexnest
    Headquarters Gurugram
    Industry Home Fitness, Fitness Technology
    Founder Ms. Rhea Singh Anand and Raunaq Singh Anand
    Founded 2021
    Revenue $5 Million
    Website theflexnest.com

    Flexnest – About
    Flexnest – Industry
    Flexnest – Founders and Team
    Flexnest – The Idea and Startup Story
    Flexnest – Name, Tagline, and Logo
    Flexnest – Products & Services
    Flexnest – Business Model and Revenue Model
    Flexnest – Customer Acquisition
    Flexnest – Challenges Faced
    Flexnest – Growth
    Flexnest – Funding
    Flexnest – Competitors
    Flexnest – Recognition and Achievements
    Flexnest – Future Plans

    Flexnest – About

    Founded in 2021, Flexnest is a Gurugram-based fitness startup that offers premium equipment and fitness solutions for home use. The startup integrates its smart equipment like its bikes and rowers, with content solutions to enable people to workout from the comfort of their homes, via the Flexnest App. The App provides content such as trainer-led cycling and rowing classes, virtual sessions, and strength equipment classes.

    The company has a wide range of products, ranging from smart equipment like the Flexbikes and Flexrowers, to strength equipment like Flexibell, Flexikettle, Flex barbell and workout accessories such as smart weighing scale, massage guns, yoga range, etc.

    The company’s mission is to cater to the At-Home fitness segment and provide their customers with a one stop shop for all their fitness needs. The ultimate aim is to become the largest D2C Fitness brand in India and launch more innovative and integrated products and have D2C retail brand stores in high-traffic, premium malls in metro cities like Delhi, Mumbai & Bangalore. The company plans to eventually manufacture everything in India.

    Flexnest – Industry

    The global home fitness equipment market is expected to grow from $10.73 billion in 2021, to $14.74 billion in 2028, at a CAGR of 4.6 percent, buoyed by the launch of smart workout equipment such as bikes and treadmills, a Fortune Business Insights report said. According to a similar study conducted by Research and Markets, the global home fitness equipment market is expected to reach $8.34 billion by 2025. The global trend of connected fitness is quite similar.

    Flexnest currently has 40 SKUs and plans to increase that number by the end of 2022.

    Flexnest went from 0-$5 million (over INR 37.88 crore) in annual revenue generated in the last year since its launch and is currently projecting annualized revenue of INR 100 Crore between April 2022 and March 2023.

    Flexnest – Founders and Team

    Flexnest Founders
    Flexnest Founders

    Flexnest is founded by fitness enthusiasts Rhea and Raunaq Singh Anand and their main aim to open this company as these peoples had seen running growth in Fitness industry and because of the COVID-19 pandemic, which has necessitated social distancing norms as well as unexpected lockdowns, more people are working out at home than ever before. Rhea and Raunaq Singh Anand, a husband-and-wife fitness enthusiast duo who had been looking for Peloton-like solutions in India. They had lived in the United States for some time and had personally used the Peloton bike. “After the pandemic hit and all gyms closed, they had to look for fitness products to use at home and were astounded to discover that there was nothing in the Indian market like Flexnest.

    Flexnest currently has 40 employees.

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    Flexnest – The Idea and Startup Story

    Flexnest was incepted to address primarily 2 problems which Rhea and Raunaq saw. Firstly, there was no D2C brand that offered a full portfolio of premium fitness equipment exclusively for home-use. And secondly, there was no brand offering integrated hardware/software/content solutions like Peloton, Mirror, Tonal etc. in the west. Flexnest addresses both these issues effectively.

    The idea came to us when the Covid-19 pandemic hit.

    When they started a year and a half ago, they realized that while connected fitness was booming around the world, in India it was non-existent. If our phones and TVs can evolve to smart phones and smart TVs with limitless possibilities, why not our fitness equipment? They saw the opportunity of changing the way Indians worked out and embarked on their journey.

    They realized that if work from home could become the future, so could workout from home.

    When they launched their website in January 2021, they got a tremendous response from not just metro cities as they had expected, but from smaller remote towns which otherwise had no access to fitness products.

    Flexnest Logo
    Flexnest Logo

    The name Flexnest is an amalgamation of 2 worlds Flex meaning Flexing, working out and Nest as in ones home. The two word together stand for working out and getting fit in the comfort of your nest, your home.

    Flexnest – Products & Services

    Flexnest is changing the way people workout from their homes. Usually people buy equipment from brand A, use videos/content from brand B and measure their progress with brand C. Flexnest is different, they can do all 3.

    Flexnest is not just about buying equipment. It is a full solution for home fitness – There is hardware (Equipment) and software (content – classes, videos) integration.

    Flexnest allows you to buy equipment, do classes with Flexnest trainers, measure your progress through the Flexscale, all while being part of a community. It is a fully integrated, immersive workout experience like India has never seen before.

    Flexnest has hardware (equipment), software (App’s on the iOS and Android stores), content (shot in their studios with world class instructors) and a community of like-minded people who work out together, share their stories and motivate each other; doing this, they close the loop. They offer the highest quality fitness classes streamed to their users homes across India.

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    Flexnest – Business Model and Revenue Model

    The revenue model is based on product and subscription, presently it retails its products with a one-year complimentary membership. Post one year, customers will pay a subscription to use the content.

    Flexnest’s products are currently sold online only and are available on ecommerce marketplaces such as Amazon and Flipkart, other than its website. While the third-party marketplaces facilitate 30% of the startup’s product sales, 70% of the sales are from its own website.

    Flexnest – Customer Acquisition

    People believed in their idea and also saw the gap in the market that they were going to fill by launching Flexnest.

    They followed a D2C approach and retailed the products on their website. To spread the word initially they focussed on social media and influencer marketing.

    All of their initial marketing was organic as people found the brand to be an answer to their fitness problems.

    Since they were solving a problem that existed and were the first ones to do so, initial traction came automatically.

    Flexnest – Challenges Faced

    At Flexnest, their vision has been to offer a complete solution and not just equipment to their consumers; so, they actually had to build multiple companies within Flexnest. Today Flexnest is a hardware company, a software company, a media company and a D2C consumer brand.

    No fitness company in India has offered a solution so holistic and comprehensive till date.

    They had to build strengths in completely different verticals all at the same time, which was a big challenge. E.g. Design and manufacture products, develop software technology (App), set up media product studios to shoot classes, Pan-India distribution infrastructure – all in parallel.

    To add to this, they had to overcome all these challenges in the middle of the biggest pandemic this world has ever seen – with supply chain disruptions, work from home, etc.

    Flexnest was incorporated on 1st October 2020 and launched and started revenues in January 2021.

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    Flexnest – Growth

    Flexnest is at an annualised revenue of USD 5 million currently and have the dominant share in the connected fitness equipment market in India.

    They operate from two houses currently and will be expanding to 5 warehouses in the next few months.

    Flexnest has a userbase of 40,000 out of which 20,000 use their connected offerings.

    Flexnest – Funding

    They are currently in talks to raise a Series A funding round.

    Flexnest – Competitors

    Flexnest has tough competition with cult.fit.

    Flexnest – Recognition and Achievements

    Their biggest achievement would be growing from 0 to 5 Million USD Annualised Revenue, all while being bootstrapped with no VC funding.

    Awards and recognitions:

    1. Images – Most Admired D2C Brand of The Year (Health & Wellness)
    2. Top 100 D2C Brands – Sutra HR
    3. Top 500 Challenger Brands – Yourstory

    Flexnest – Future Plans

    Flexnest’s future plans include:

    • Completing their smart equipment portfolio by launching other connected products.
    • Have D2C retail-Brand stores in high-traffic, premium malls in New Delhi, Bangalore, Mumbai etc.
    • Reverse integrate – Eventually manufacture everything in India.
    • Currently projecting annualized revenue of INR 100 Crore between April 2022 and March 2023.

    FAQs

    Who is the founder of Flexnest?

    Rhea Singh Anand and Raunaq Singh Anand are the founders of Flexnest.

    When was Flexnest founded?

    Flexnest was founded in 2021 in Gurugram.

    What does Flexnest do?

    Flexnest is a fitness startup that integrates its smart equipment like its bikes and rowers, with content solutions to enable people to workout from the comfort of their homes, via the Flexnest App.

    What is the revenue of Flexnest?

    Flexnest has revenue of $5 Million.

  • How to Start a Personal Training Business?

    In the time we are living in, people are focusing and quite conscious about their health. They want to stay fit and healthy throughout their life. Naturally, the fitness sector has shown tremendous growth over few years. Personal trainers business are a kind of new business in the fitness sector. Personal trainers work with an individual to help facilitate diet and fitness goals.

    Personal trainers help a variety of individuals to achieve diverse goals regarding their health. The market for fitness training is large and includes all ages, body types, and goals. Increased awareness of the importance of fitness has made the industry stable. This profession gives you the chance to connect with people on a personable basis and help change their lives for the better.

    Starting any sort of small business is difficult. It takes dedication, hard work, and determination. In this article, we will talk about how to build, grow, expand, and market your personal training business. So, let’s get started.

    Training and Qualifications
    Characteristics of a Good Trainer
    What Kind of Training Do You Want to Do?
    Decide Your Structure
    Market Research
    Invest in Right Equipment
    Marketing of Personal Training
    Payment Methods

    Training and Qualifications

    A personal trainer is not an athletic trainer. A personal trainer can work with people of any age in strength conditioning, cardiovascular exercise, the physiology of muscles which includes stretching, motivation, and finally physical fitness.

    • The skills needed to become a personal trainer are spread across several areas like great people skills, self-management abilities, drive, a strong work ethic, and good health. The job of a personal trainer is to work directly with people, sometimes one on one and sometimes as a group to increase fitness in various ways.
    • Most prospective employers for a professional personal trainer want to know you are “certified” and hold a certificate from an accredited program.
    • You should also have a basic understanding of the structure of the human body and especially the bones and muscles, the effects of exercise, nutritional basics, safety, and some of the science behind what you will be doing.
    • Before you decide on where you want to get your certification or training, you need to examine your vision and goals.

    Characteristics of a Good Trainer

    Personal trainers need to have a multitude of skills. Just some of the basic characteristics that they has to be:

    • Analytical
    • Motivational
    • Nurturing
    • Organized
    • Patient
    • Persistent

    What Kind of Training Do You Want to Do?

    You might think that personal training is quite a straightforward thing, but there are a lot of options to choose from. The first and most important decision you will have to make is what kind of training you want to do. It can be broken down into different methods, such as:

    Fitness Instruction – Teaching fitness classes is a high intensity and in-demand skill that it almost always pays to know. Fitness instruction can take on all sorts of disciplines.

    Working In Business Offices – It is a slightly rarer form, some personal trainers work in busy office buildings, giving the people who work access to fitness training as a perk of the job.

    One On One Training – One on one training is what most people think of when they hear ‘personal trainer’. Here, you build up many clients with who you work with one on one for a set amount of time each week.

    Hotel or Spa Training – Many hotels and spas will often hire personal trainers as a way of expanding their offering to clients.

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    Decide Your Structure

    Now, you will need to decide how you want to work and plan your business according to that. Personal trainers are always in high demand, so there are many options open to you. If you don’t want to be employed directly by a gym or club then you have two main options – one is either you can set up your own or buy a franchise. Both of these options work well for different people, and there is a lot of growth and success in each of these.

    Sole Proprietorship

    If you want complete ownership of every single thing of your business, from the name to what areas you operate in, you are much better at forming your business from scratch. You will be able to choose what direction you take the business in. You will also be responsible for sorting out your insurance and other activities. Remember, if you choose this option, you will need to register your business as a sole trader or a limited company.

    Franchise

    The other option is to buy an existing business in the form of a franchise. Instead of starting from the beginning on your own, you buy a franchise of an existing personal training businesses. However, it’s often not the cheapest. Unlike running your own business, where you get to choose where your money is spent and how much.

    Market Research

    Once you have conducted your market research, that data will help you how to plan your business strategy around the services you offer.

    • By using your existing network via your email list or your social media channels you have access to many audiences. If you need a broader audience for your survey, you could ask a specific demographic to share your survey.
    • In your planning for your personal trainer business, you need to be confident that you are putting your efforts into the right things. By doing this you can improve the quality of your business decisions.
    • Using online surveys determine what your clients want to learn more about and get more support. With this, you can make sure that you are giving them what they want.
    • Facebook, Instagram, and Twitter all have options to post polls. Posting similar surveys across each platform can give you a good idea of how to plan further processes.

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    Invest in Right Equipment

    At some point in set-up, you’re going to need to spend some money. A personal trainer who will be seeing most of their clients either at their own home or in an outdoor environment might need:

    • Dumbbell and weight sets
    • Sandbags
    • Boxing equipment
    • Kettlebells
    • Bodyweight leverage training systems
    • Steps
    • Stability ball
    • Balance trainers
    • Battle ropes
    • Weight machines
    • Flooring (you will need to invest in proper flooring for both stability)
    • Gym clothes

    Marketing of Personal Training

    • Industry Blogs – A great way to showcase your expertise in health and fitness is by writing for reputable topics. Make a list of various websites and magazines in the industry and reach to them in charge of content.
    • Build an Email List – In the marketing world, there’s a saying, “the money is in the list.” As a personal trainer, building your email list can end up being your number. And send frequent emails.
    • Engage with Clients on Social Media – Whether it’s on Facebook, Instagram, Twitter, or LinkedIn, starting (and continuing) the conversation with people who interact with you on social media is crucial.
    • Apply to Every Personal Training Directory – A simple Google search and you’ll find that there are tons of personal training directory listings to help you get more exposure and allow your services to be seen by more people.
    • Brand Your Personal Training – Branding your specific exercise strategy is a great way to separate yourself from the hundreds of other personal trainers competing for clients.

    Payment Methods

    The range of payment options you have for fitness services and online personal training. The best solution always will be a compromise between what your clients trust the most and what works best for your business management strategy.

    • Cheques
    • Cash
    • Bank transfer
    • Recurring Payments
    • Card Payment
    • Online Payments( Paytm, PhonePe, Google Pay, Amazon Pay)

    Conclusion

    Starting a business as a personal trainer is quite a good option and there are many people who are opting for it. The main reason for its popularity is because this business has Flexible Hours, satisfaction, low overheads and a lot of options. One needs to be very careful and follow all the steps carefully. With time, the fitness sector will get more popular and the personal training industry will experience growth.

    FAQs

    What is a personal trainer do?

    Personal trainers help a variety of individuals to achieve diverse goals regarding their health. The market for fitness training is large and includes all ages, body types, and goals.

    Are personal trainers rich?

    A Personals trainer average income in a year is $34000.

    What is the size of the fitness industry?

    The market size of global fitness industry is $87 billion.

  • StepSetGo – How it Makes Every Step Count?

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by StepSetGo.

    The benefits of fitness go on and on, but you need consistency and discipline in order to stick with a routine long enough to reap those benefits. That’s where technology can help. The right app can act as a virtual personal trainer or training partner to keep you motivated and accountable. Running and jogging help to build strong bones, as it is a weight-bearing exercise, strengthen your muscles, improve cardiovascular fitness, burn plenty of kilojoules and help you maintain a healthy weight.

    StepSetGo is one such health and fitness app that lets people earn coins after every walk, which they can redeem in the in-app store for free products or discounts. StepSetGo app aims to get people out of the workout rut by incentivizing the process of walking. PM Modi also recognized this fitness app in his Mann ki Baat address.

    StepSetGo- Company Highlights

    Company Name StepSetGo
    Headquarter Mumbai
    Founders Shivjeet Ghatge, Misaal Turakhia, and Abhay Pai
    Founded January 2019
    Sector Health & Fitness
    Parent Company Pepkit Media Pvt. Ltd
    Website www.stepsetgo.com

    StepSetGo – About and How it Works
    StepSetGo – Industry
    StepSetGo – Founders
    StepSetGo – Startup Story | How was StepSetGo Founded?
    StepSetGo – Vision and Mission
    StepSetGo – Name, Logo and Tagline
    StepSetGo – Business and Revenue Model
    StepSetGo – Growth
    StepSetGo – Partnerships
    StepSetGo – Challenges
    StepSetGo – Marketing Strategy
    StepSetGo – Competitors
    StepSetGo – Recognitions and Achievements
    StepSetGo – Future Plans

    StepSetGo – About and How it Works

    With StepSetGo, founders wanted to make fitness simple, engaging, fun, and get as many people as possible to take up the challenge without asking them to do too much. So, walking was something that they knew they could use as an instigator to get users to get moving. It is something that they regularly do, all they needed to do was track it, institute a rewarding system, and make it social.

    How StepSetGo works is simple; the app tracks everything from users’ steps, calories lost to the kilometers walked. It then converts those steps into SSG coins which is the currency used to redeem offers from the in-app marketplace called the ‘Bazaar’. Users can earn 1 SSG coin for every thousand steps they take. While fairly simple, earning these coins is purely dependent on the user’s diligence and persistence towards getting those steps in daily.

    Once enough coins are accumulated, the user can reward his/her progress with gadgets, apparel, online courses, wellness products, and even bikes from the Bazaar section of the app. StepSetGo has taken things one step further, by heightening the engagement and motivation by introducing a healthy dose of friendly competition through the ‘Arena’ section in the app. There, users can compete with family and friends to reach specific goals, which ultimately encourages the building of healthier communities.

    There is no limit to the number of coins a user can collect but limitations are only determined by each individual and also there are daily limitations. Therefore the longer your commitment to fitness is, the more rewards you can earn with StepSetGo. This simple yet viral concept has, in the last two years building its registered user base to nearly 7 Million.

    StepSetGo Tools

    JIRA, Confluence, Asana, Slack, Whatsapp Web are the few tools StepSetGo uses to ensure business continuity and seamlessness. Additionally, they’ve invested in an Atlassian suite for better communication within the team.

    StepSetGo – Industry

    2020 has been an extremely transformational year for the fitness industry. The almost overnight churn of traditional to virtual has not only had an impact on the responsiveness of the industry to adapt and evolve but also has molded a new generation of fitness enthusiasts. This new generation has finally been given enough nudges towards making that long-term commitment to their fitness journey and is seeking more accessible means to achieve it. Apps, virtual training, gamification with a combination of traditional offline solutions will chart out the next few years of the industry.

    StepSetGo – Founders

    StepSetGo was founded by Shivjeet Ghatge, Misaal Turakhia, and Abhay Pai.

    StepSetGo Founders | Abhay Pai, Misaal Turakhia and Shivjeet Ghatge
    StepSetGo Founders – Abhay Pai, Misaal Turakhia, and Shivjeet Ghatge

    Abhay, Misaal, and Shivjeet have been friends for a while and they’ve always wanted to work together on something they could call their own. Sports and fitness are shared passions and the trio always knew they wanted to create the next big thing in the Indian fitness space. They all come from varied backgrounds, which came together perfectly to build and launch StepSetGo.

    Abhay Pai

    Abhay Pai is the Co-founder and CTO at StepSetGo. He holds an M.Tech degree and specializes in building high-scale technology solutions while heading the engineering team that develops, manages, and maintains all server-side infrastructures. He is also involved actively in the development and optimizations of the iOS and Android mobile apps for StepSetGo. While working with high scale tech-driven companies like IBM and BookMyShow, Abhay learned quickly what goes into building and scaling up a platform – which made him the perfect fit at StepSetGo.

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    Misaal Turakhia

    Misaal Turakhia is a Co-founder and CPO at StepSetGo. With a Bachelor’s degree in Computer Engineering from NMIMS and a Master’s degree in Advanced Computer Science from the University of Leicester, Misaal handles the technical aspects of the product, UI & UX, as well as app development. After switching from a leadership position at Fork Media, Misaal developed a logistics app for his father’s spice trading business, which received a lot of attention and instigated his drive to pursue the next big thing. Watching his father run his own business gave him the inspiration to start his own entrepreneurial journey and that came into motion through StepSetGo.

    Shivjeet Ghatge

    Shivjeet Ghatge is a Co-founder and CEO at StepSetGo. As CEO, he looks after the finances, marketing, and business development for the platform, which are the areas of his core competence. After graduating from Grenoble Ecole de Management with a degree in international business, he began his journey as a working professional with some extremely reputable agencies like Duval Guillaume, a prominent and well-known advertising agency in Belgium, Publicis Paris, Umbrella Design, and Grey Worldwide. Working with these companies helped him hone his skills in brand marketing and business development, which eventually led him to start his own consulting agency. Working with this new generation of go-getters who were determined to go off the beaten path, in a direction that had not been explored by their predecessors inspired him to do the same.

    What started out as a three-person setup, out of a friend’s father’s office space, has now grown to a 32-member team. StepSetGo’s team comprises young, vivacious individuals who work dedicatedly to make the platform reach newer heights in the least amount of time possible. The success of StepSetGo is a joint and collective ambition.

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    StepSetGo – Startup Story | How was StepSetGo Founded?

    Misaal, Abhay, and Shivjeet have always had a passion for fitness, and they knew that was the space they wanted to be in. While the trio went through multiple concepts that went from the idea board to the actual business plan, they knew that they still hadn’t found a hook that would set them apart from the rest. This was when, during a seemingly innocent conversation about their sporadic workout regimens that involved spurts of rigorous workouts with bouts of none at all, Abhay mentioned that if they got paid to exercise, they’d take their commitment to fitness a lot more seriously. That was when StepSetGo was born.

    When they were about six months in, at the starting of 2019, they were hesitant about pushing its concept out into the market. After a lot of R&D and testing within their own social circles, they knew that they needed an unbiased sample size in order to get honest and actual feedback. So, they decided to take the leap and on 10th January 2019, they launched the application and did a dipstick at the NMIMS College in Bombay with the students there. Little did they know that by the end of the day StepSetGo would have 200 new registrations and by March 2019, they would be up to about 55,000+ new user registrations.

    Their dipstick at NMIMs college launched their first 200 users and from there on their concept has only further catapulted their brand awareness. In the first three months StepSetGo had reached almost 55,000+ registered users a day and today StepSetGo has clocked a total registered users base of nearly 7 million through organic routes.

    As people used StepSetGo and saw individuals in their immediate circles reap the rewards, proof of concept was established and ultimately created an almost viral momentum for StepSetGo. Today, the platform has turned into a dinner-table conversation for users and their families.

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    The organic following StepSetGo acquired a loyal user base that loves using the application, and this helped them cross nearly 7 million registered users in just 20 months. That was a huge accomplishment for them because it was then that they realized that they had a unique concept that had a sense of virality built into it.

    StepSetGo – Vision and Mission

    The ideation and final launch of StepSetGo involved an immense amount of market research. From their research, they found that there are about 400 million people who were conscious of getting fit. However, only about 45 million were actually doing anything about it. Therefore, their goal was to reach those 350 million or so people and find a way to create something that would not just get them to begin a commitment to their fitness journey or goals but ensure it was a long-term one.

    With that in mind and with a joint vision to build a fitter community, they came together to build a platform that would incentivize its users to make a long-term commitment to their fitness journey by providing them with immediate rewards.

    StepSetGo – Name, Logo and Tagline

    StepSetGo is all about getting started with one’s fitness journey, so they wanted to translate that concept to something that had a lot of energy behind it. The phrases Ready-Set-Go or Get-Set-Go were easy connections for them, considering that, that’s what one says at the start of a competition or race. So, they started to toy with terms that would be a call to action and had a concept of movement to it. That’s how StepSetGo was coined.

    • Name – StepSetGo
    • Tagline – Make Every Step Count

    StepSetGo Logo
    StepSetGo Logo

    StepSetGo – Business and Revenue Model

    The StepSetGo funding is provided by Huddle and ESV. Also, the StepSetGo revenue model as of today is through ad networks like Google, AdMob, and Facebook Audience Network as well as brand partnerships.

    StepSetGo – Growth

    The initial growth highlights can be summed up by StepSetGo’s social media following, which are:

    • Instagram – 1,38,000+ Followers
    • Facebook – 79,294+ people like this
    • Twitter – 5,162+ Followers
    • LinkedIn – 2,082+ Followers

    StepSetGo – Customers/Clients Acquisition

    ‘Word of mouth has been its most powerful tool to make a name of StepSetGo in an incredibly cluttered market. Their strategy was very simple i.e. reward users for walking and the concept spoke for itself. In fact, their referral campaign is what has helped them really escalate the momentum at which they grew, because it gave users an easy way to build their SSG coins piggy bank by just getting more people to not just join but start walking and complete a minimum of 5000 steps. Additionally, at the beginning of the lockdown, since it was mandated for people to stay at home, they even instituted an indoor walking rewards system to continue to motivate and incentivize their users to keep up their progress.

    Apart from that, marketing hasn’t played a very pivotal role in StepsetGo’s growth, however introducing new gamification features and avenues through which users can interact with social circles, at consistent intervals is what has helped keep things engaging. To enhance the appeal, they’ve collaborated with leading brands like Bajaj Avenger, Bewakoof, Skechers, Puma, and Decathlon among others to reward their users for making an effort to stay fit.

    StepSetGo – Partnerships

    StepSetGo has seen partnerships, among which the partnership with Symbo on April 28, 2022, is the latest one. The collaboration with Symbo Insurance, a leading insurtech firm, aims to launch a one-of-a-kind health insurance. This health insurance will be available on the app of the award-winning health and fitness industry disruptor, StepSetGo (SSG), which will also help the users earn cashback on their premium. This will make StepSetGo foray into the new segment of insurance. SSG, thus, will not only take care of the health of the users but also insure their health in real-time. This SSG insurance in partnership with Symbo will be cost-friendly, effective, and unique in nature.

    The incentives that StepSetGo will likely offer will be awarded as monthly cashback, where the users would be able to earn back a maximum of 25% of the price of the premium by meeting their step goals. For instance, if someone completes 60,000 steps in a month, 2000 steps daily on an average, then he/she will be able to earn a minimum of 10% cashback. Thus, if he/she wants to claim 25% cashback, then 4,50,000 steps must be completed per month, which will make 15,000 steps daily on an average. The users can, in this way, keep track of the total steps they have completed, and the cashback they have earned. This will help them stay motivated and consistent.  

    Fitness Business Ideas That You Can Start With
    Over the decade, the fitness industry has taken a massive shape in the country.People are flocking into the fitness industry, which is a branch of the entirewellness industry. The concept of mindfulness and wellness is becoming anecessity among people. It would be a great time if one can start th…
    StartupTalkyBaishali Das Adhikari

    StepSetGo – Challenges

    The challenge was creating an application that was easy to use for everyone. The founders had to keep in mind the policies required for both Android and iOS systems. Their motive was to target anyone with a smartphone who could understand the concept and smoothly use the app. Building an application for the masses is tougher than it sounds even when one has a great idea.

    StepSetGo – Marketing Strategy

    StepSetGo’s one and only marketing strategy have been ‘word of mouth’, which was only made possible by a simple concept but had a unique added concept of customer-centric engagement at its core. It helped them get their first 200 users and has continued to help them grow their base to almost 7 million today.

    StepSetGo – Competitors

    Some of StepSetGo’s competitors are

    • Curefit
    • BurnCal
    • Cadoo
    • Abvio

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    Cure.fit is a health and wellness startup based in Bangalore founded in 2016 byMukesh Bansal and Ankit Nagori. Cure.fit distinguishes itself from other playerson the market by using a mix of online and offline platforms to direct itspreventive health philosophy through interaction, coaching and d…
    StartupTalkySimran Shahid

    StepSetGo – Recognitions and Achievements

    StepSetGo recently won the Atmanribhar Bharat Innovation Challenge under the health & fitness category.

    PM Modi also recognized this fitness app in his Mann ki Baat address.

    StepSetGo – Future Plans

    Userbase: over 7 million registered users

    Notable client: The app has also collaborated with leading brands like Bajaj Avenger, Bewakoof, Skechers, Puma, and Decathlon among others

    As per Similarweb’s data, StepSetGo ranks second after the Aarogya Setu app in terms of user engagement under India’s free apps’ category. StepSetGo is completely bootstrapped and is less than 2 years old. More than 95% of all of StepSetGo’s users are organically acquired. In September, StepSetGo entered the top 50 free apps under the Indian ‘all’ category and reached the #2 spot in India under the ‘health and fitness category.

    There will be more fitness-oriented features that go beyond just walking. More of the gamification that you already see on the app, to keep people motivated. Additionally, there will be quite a few features that are coming up in the bazaar section that is just around the corner.

    FAQs

    What is StepSetGo?

    StepSetGo is fitness the app tracks everything from users’ steps, calories lost to the kilometers walked. It then converts those steps into SSG coins which is the currency used to redeem offers from the in-app marketplace called the ‘Bazaar’. Users can earn 1 SSG coin for every thousand steps they take.

    How does StepSetGo earn money?

    At the moment, StepSetGo gets its revenue from advertisements, which the users can choose to watch to earn coins but a user can earn only up to four coins per day through this.

    Who is the founder of Step Set Go?

    Shivjeet Ghatge, Misaal Turakhia, and Abhay Pai are the founders of StepSetGo.

    Is StepSetGo a Chinese app?

    No, StepSetGo is an Indian app headquartered in Mumbai.

  • Lo! Foods: Don’t Compromise On Taste For Health!

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Lo! Foods.

    Taste and health never seem to go hand in hand. The Indian diet, especially snacks, is full of carbs and fat. Despite being conscious about the possible harm these snacks can cause to our health, it’s hard to resist that innate temptation to grab a bite of our favorite snack for something to munch on. So, what’s the other option?

    Do you choose health over your favorite mathri or murukku? Or do you let go of your diet to feast on those tasty snacks? Nah, there’s no need to be selective. The option is to choose Lo! Foods.

    Lo! Foods brings serves your favorite snacks in a healthy avatar so that there’s no longer the need to compromise between taste and health.

    Lo! Foods – Company Highlights

    Startup Name Lo! Foods
    Headquarters Bangalore
    Founder Sudarshan Gangrade
    Sector FMCG
    Founded 2019
    Total Funding $1.8 mn (March 2022)
    Parent Organization Bajo Foods Private Limited
    Website lofoods.fit

    Lo! Foods – About
    Lo! Foods – Industry Details
    Lo! Foods – Founder
    Lo! Foods – Startup Story | How It Began?
    Lo! Foods – Name And Logo
    Lo! Foods – Products
    Lo! Foods – Revenue Model
    Lo! Foods – Funding And Investors
    Lo! Foods – User Acquisition
    Lo! Foods – Startup Challenges
    Lo! Foods – Competitors
    Lo! Foods – Growth
    Lo! Foods – Future Plans

    Lo! Foods – About

    Lo! Foods is an FMCG startup founded in 2019, whose headquarters are situated in Bangalore. It manufactures a wide range of healthy Indian snacks. The company provides the widest range of low-carb and keto-friendly packaged foods in India. This includes namkeens, mixtures, biscuits, and desserts—many of these being the only of their kind i.e. a low carb/keto-friendly version in India. Lo! Foods also offer low-carb atta.

    We have unique, technically superior formulations that have been developed after months of R&D. This makes our products the tastiest Low Carb Health products in the market. No other product comes close. Our range is also unique and Indian. Also, due to the nature of our formulations, we are also 35-40% cheaper than equivalent products in the market.

    Lo! Foods – Industry Details

    The healthy food and beverage sector in India is blooming and is poised to register significant growth in the years to come. In 2010, the health and wellness food market was worth INR 9,000 crore which reached to INR 10,352 crore in 2016; it continues to witness rapid growth.

    Lo! Foods with its healthy range of food products want to make a positive difference in the lives of the Indian diabetic population. India currently has around 77 million diabetics, and the number is expected to cross 100 million in the next few years.

    Lo! Foods – Founder

    Sudarshan Gangrade

    Sudarshan Gangrade, Founder of Lo! Foods | Lo! Foods Startup story

    Sudarshan Gangrade is the founder of Lo! Foods. He was formerly the Head of Marketing at Ola. Sudarshan is a seasoned serial entrepreneur with vast experience in successfully running companies with expertise in growth, marketing, and analytics. An alumnus of IIT Kharagpur and IIM Bangalore, Sudarshan has been part of India’s e-commerce ecosystem right from its early days. An active sportsperson, he co-founded LeanScience—a boutique Diet and Fat Loss Consulting organization—in his most recent stint. A few years back, he quit his job and joined as a full-time volunteer in Nandan Nilekani’s team that was building the Aadhaar project. At Ola, Sudarshan helped build a viable transportation system for the Indian public.  

    Lo! Foods – Startup Story | How It Began?

    Lo! Foods was conceived in response to the genuine concern Sudarshan had for people struggling to lose weight and be fit. Before starting Lo! Foods, Sudarshan had co-founded a boutique health and fat loss nutrition consulting firm called LeanScience. During that time, he got a chance to see up-close the struggles of people trying to lose weight and the problem of obesity in general.

    Sudarshan observed that it was quite challenging for people to stop eating their favorite food and resort to bland and tasteless stuff in the name of fitness. Thus, the idea of providing consumers with a range of products that is healthy and yet tasty came to his mind and he was confident about the success of the same.  

    “Our thesis has been proved right. In the beta phase, we have seen our products flying off the digital shelves. Top Health platforms have joined hands with us to launch Lo! Foods. The response is really encouraging. Our repeat customer ratio already stands at 35% and we are yet to launch at a large scale” says Sudarshan.

    Lo! Foods’ logo | Lo! Foods Startup Story

    The name Lo! is a play on the words Low Carb.  

    The “!” (exclamation mark) in the brand name was planned from the day the idea to start Lo! Foods was conceptualized. The ! was added to the name so as to give a pleasant surprise to consumers when they pronounced it.

    Lo! Foods is indeed giving a pleasant surprise to consumers through its unique range of healthy Indian snacks!

    Lo! Foods – Products

    Lo! Foods offers a wide range of Indian snacks which not only taste good but are good for the health too. This food startup offers a healthy variety of namkeens, desserts, and bakery products.

    We are already seeing customers across the spectrum actively cutting down carb consumption by reducing intake of ingredients like sugar, maida, rice and potatoes. We want to present them with a range of options where they don’t have to compromise on taste and their love for Indian snacks.    

    Lo! Foods – Revenue Model

    Lo! Food’s products start at INR 35. The price differs depending on the product and quantity. The company makes a profit from the sales.

    Lo! Foods – Funding And Investors

    Lo! Foods raised seed funding worth $500k on August 22, 2019 from various angel investors. Some of the angel investors who took part in the funding round are Anuj Golecha (co-founder, Venture Catalyst), Raveen Sastry (co-founder, Myntra), Rashmi Daga (founder, Freshmenu), Sunil Chhabra (advisor and founding team member), Jumbotail, and Mitesh Shah (CFO, BookMyShow).

    Before that, it had raised close to $300K in a Seed round led by Venture Catalysts on February 1, 2019. The last round that Lo! Foods saw, came from another Seed round dated April 16, 2021, with the help of which the company successfully raised $1 mn.

    Date Stage Amount Investors
    April 16, 2021 Seed Round $1 mn –
    August 22, 2019 Seed Round $500k Anuj Golecha, Co-founder, Venture Catalyst; Rashmi Daga, Founder, Freshmenu; Raveen Sastry, Co-founder, Myntra; Mitesh Shah, CFO, BookMyShow; Sunil Chhabra, Advisor & Founding team member, Jumbotail; and Gaurav Arora, Chief Investment Officer, ASK Wealth
    February 1, 2019 Seed Round $300K Venture Catalysts

    As said by Lo! Foods owner Sudarshan Gangrade, the funds raised will be used for expanding product portfolio and scaling up the brand’s distribution.

    Lo! Foods – User Acquisition

    Lo! Foods is not operating on a large scale yet. The company did a beta launch on its website and a very basic announcement on social media. Most of the customers the company has gained till now are purely through word of mouth publicity.

    Lo! Foods is now live on Swiggy and other key e-commerce platforms. It has also tied up with the top health platforms in India to expand its customer base. In July 2019, Hyatt Place (Hyderabad) tied up with Lo! Foods to launch its low carb and keto friendly menu. This launch was executed on the Hyatt Place Hyderabad/Banjara Hills, a property of the renowned restaurant chain, Hyatt. The menu consists of Low Carb & Keto-friendly dishes, which include pastas, burgers, paninis, and desserts, which have been made with the help of Lo! Foods Atta. This specially curated menu is made available from July 10th, 2019 onwards and will include a range of all-day eating items like Paneer Kathi Roll, Grilled vegetable Panini, Carb friendly pasta, and desserts like Go Low Brownie.

    Lo! Foods – Startup Challenges

    Product development was the most challenging part of establishing the venture. The Lo! Foods team wanted to create healthy options while retaining the look and taste of traditional Indian snacks. It took almost 6 months of R&D and an intensive collaboration between a team of food technologists and nutritionists to come up with the right products.

    Lo! Foods – Competitors

    Though many companies are selling healthy snacks, Lo! Foods is differentiated from its competitors through its wide range of healthy Indian snacks. Britannia and Nilgiris are the director competitors of Lo!Foods.

    There are many health-focused products available in the market. But we believe since none of the current options are catering to Indian taste palate, we are the only one in the space with one of its kind line of products – Sudarshan says emphasizing on Lo! Foods’ USP.  

    Lo! Foods – Growth

    Within a short time, Lo! Foods have been able to attract a loyal fan base. It has various tie-ups in place and caters to more than 35% of repeat customers every month.

    “We are ready for our next phase of growth. FMCG products are all about Product and Distribution. We have built a great product. We are in the phase where we now need to reach a large market, very quickly”

    Lo! Foods – Future Plans

    Lo! Foods’ mission is to reduce the incidence of diabetes and cardiac-related diseases in India by 5 million before 2023. The company plans to do this by reducing the overall consumption of carbs, an approach proven to help in weight loss and prevention of lifestyle-oriented diseases such as diabetes and high blood pressure.  

    FAQs

    Who is the Founder of Lo! Foods?

    Sudarshan Gangrade is the founder of Lo! Foods. It was founded in the year 2019.

    What does Lo! Foods specialize in?

    Lo! Foods sells snacks that are low in carbs and diabetes-friendly.

    Is Lo! Foods an Indian Company?

    Lo! Food is an Indian Company, founded in 2019.

    Who is Sudarshan Gangrade?

    Sudarshan Gangrade is the founder of the low carb and keto-friendly food products brand, Lo! Foods, which has been founded in 2019 and is headquartered in Bengaluru, Karnataka, India.

  • Get Personalised Fitness Solutions at Miten Says Fitness

    A healthy and fit body is essential for a human to perform the best. For the right reasons, of late, there has been increasing consciousness among individuals about fitness and health. Consequently, the fitness industry has been growing immensely. Keeping up with our new formed habit of searching for every solution online, many platforms providing guidance on fitness and health online, are also emerging. One such startup that is guiding you to attain your fitness goals is Miten Says Fitness.

    Miten Says Fitness (MSF) is a digital-based platform that provides online fitness training services and has some of the best fitness trainers in India. MSF provides personalized fitness solutions (in the form of weekly Diet and Workout Plans) that are completely customized to the requirements of each of its clients – taking into consideration their current lifestyle, body condition, preferences, limitations, and fitness goals.

    Company Highlights of Miten Says Fitness

    Startup Name Miten Says Fitness
    Headquarter Mumbai
    Sector Health & Fitness
    Founder Miten Kakaiya
    Founded 2017
    Parent Organization Miten Says Fitness LLP

    Miten Says Fitness – About
    Miten Says Fitness – Founders and Team
    Miten Says Fitness – How was it Started?
    Miten Says Fitness – Name, Tagline, and Logo
    Miten Says Fitness – Business Model and Revenue Model
    Miten Says Fitness – User Acquisition and Growth
    Miten Says Fitness – Startup Challenges
    Miten Says Fitness – Funding and Investors
    Miten Says Fitness – Advisors and Mentors
    Miten Says Fitness – Awards
    Miten Says Fitness – Future Plans
    FAQ

    Miten Says Fitness – About

    Miten Says Fitness (MSF) is a Mumbai based startup that provides personalized fitness solutions to its clients through weekly diet and workout plans. These plans are updated every week – taking in any feedback and assessing the progress made by the client.

    How MSF Works
    How MSF Works

    This approach ensures that the plans become more and more sustainable for the clients. Also, the weekly updates hold the clients accountable to follow through with their fitness journey while Miten Says Fitness provides clients with the service remotely.

    The functioning of Miten Says Fitness is quite simple. First, the customer selects any of the numerous permutation combinations of options available on the website and signs up through its portal.

    MSF Workout Plans
    MSF Workout Plans

    Once they sign up, the clients receive a document called- MSF Fitness Questionnaire. This questionnaire allows the team to collect complete details about the clients’ body, lifestyle, preferences, limitations, and fitness goals, along with their body photos.

    Based on the response to this questionnaire, the MSF team create a plan for Week one. The plan includes details of exactly what food they need to eat, in what quantity, and a brief recipe which makes their meal plan tasty (and not just limit themselves to boring, bland salads).

    Besides, clients also get a personalized workout plan (which can be done at home or at the gym – based on client preference) that details the exact exercise that they need to do along with the correct number of sets, reps, the rest period and a brief description of the correct form to execute these exercises.

    A couple of buffer days are provided to the customers so that they can arrange for groceries and other necessary material to start with their Week one. As the customer starts, the company has to be informed.

    Around day 5, Miten personally collects feedback from them and prepare their week 2 plan accordingly, and so on!

    Miten Says Fitness provides a wide range of fitness services. The prominent ones are,

    1. Helping its clients with a laid down path to enable them to achieve their fitness goals.
    2. Enabling access to world-class fitness knowledge and expertise right at their fingertips.
    3. Making personalized fitness programs affordable to its consumers.
    4. Educate its clients with the correct information

    The USP of MSF is;

    1. They provide the services of a personal trainer and a nutritionist under one roof.
    2. They provide the right level of support, motivation, and guidance to ensure that their clients feel empowered to religiously follow their fitness journey – despite being remotely available to them.

    The core belief of Miten Says Fitness is to always provide value to its audience (on Social Media) and its clients and deliver results above expectations.

    Miten Says Fitness – Founders and Team

    Miten Kakaiya is the founder of Miten Says Fitness (MSF). He studied MEng (Hons) in Aerospace Engineering from the University of Manchester. He also worked with Airbus in the UK for an year before setting up MSF.

    Miten Kakiya - Founder of Miten Says Fitness
    Miten Kakiya – Founder of Miten Says Fitness

    Today, MSF is a team of 9 highly motivated individuals driven to leave a meaningful and positive impact on the lives of MSF stakeholders.

    Miten Says Fitness – How was it Started?

    The idea for MSF occurred unusually to Miten Kakaiya, founder of MSF. During his sisters’ wedding few of his cousins approached him for fitness tips given his interest in fitness. In the process of guiding them and getting tangible results; Miten found a business idea in it.

    Miten Kakaiya, during his stay abroad for studies, has come across multiple Online Personal Trainers.

    A few of the personal trainers I came across, really made a huge impact on my decisions in shaping the company. I observed them grow over a span of 2-5 years and carefully analyzed the strategies employed by them to climb the ladder of success – quotes Miten.

    Fascinated about the concept of online personal trainers, Miten envisioned starting something along similar lines in India. He studied the fitness industry in India very closely to understand the micro details of the market. From his research, he realized that there are few gaps in the Indian fitness industry and that there are only a few online personal training service providers.

    Miten started working on his concept by helping a few dedicated individuals from his neighborhood gym at a very minimal cost. It was this careful assessment of finding motivated and dedicated individuals that helped validate the potential of his idea.

    MSF started off with basic services like detailing what food the clients need to eat and what workouts/exercises they need to do. As the team received feedback from their consumers, the team started including more details on their services.

    MSF came up with client transformation plans, which included things like recipes for every single meal – making their diet food super tasty and easy to cook and sustain. MSF also started including information about the exercises and details like how to correct the form and basics to keep in mind while exercising.

    Our next step is to introduce a video trainer alongside – which makes the implementation of the program hassle-free for our consumers. Our focus has always been on providing value to our audience and to our clients. This simple fundamental has helped us keep our customer acquisition costs low while also ensuring that we deliver quality services. Hence, we are always on the lookout for improving the overall experience of customers.

    Lo! Foods: Don’t Compromise On Taste For Health
    Company Profile is an initiative by StartupTalky to publish verified informationon different startups and organizations. The content in this post has been approved by the organization it is based on. Taste and health never seem to go hand in hand. The Indian diet, especiallysnacks, are full of c…
    StartupTalkyChayanika Goswami

    Miten taking inspiration from his overseas Online Fitness Trainers, wanted to follow the formula of – First Name + Last Name + Fitness, to name his brand. But the formula somehow didn’t work. Narrating the story behind the name Miten says-

    I didn’t really like the sound of Miten Kakaiya Fitness or MKF. And so suddenly, one night MSF struck me, and I named it as Miten Says Fitness.

    Miten Says Fitness Logo
    Miten Says Fitness Logo

    Miten Says Fitness – Business Model and Revenue Model

    Miten Says Fitness follows a simple B2C model of operation. MSF products are priced between INR 1,200 to INR 30,000/-. During the sale season, they have their products going as low as INR 250, as well. Since this is an online service package, they do not have any raw material costs associated, allowing price flexibility.

    Besides, their team is also very lean for now. These factors allow high-profit margins for MSF, and these high margins are being used to re-invest into the business, mainly for Product Development and Marketing.

    Miten Says Fitness – User Acquisition and Growth

    Prior to launching MSF officially, Miten worked with a couple of clients to understand the potential of the idea in a better manner. These clients have been able to follow the diet and workout schedule dutifully. Gradually, positive results showed, which gave Miten an encouraging push to boost his strategy. He thereon started marketing his services online.

    In the initial phase, Miten’s customers were mainly his friends and acquaintances. Through mouth referrals and digital marketing, Miten was able to popularize his services. Social media was extensively used by MSF to propagate their services by creating valuable content, spreading true information, and showcasing the incredible benefits that MSF clients have achieved.

    MSF’s major source of client acquisition is social media. It allowed them to disseminate information at free of cost. Besides, it has proven to be a trusted platform to gain access to customers. The MSF team then works to convert their social media followers to customers.

    Miten Says Fitness Instagram Marketing
    Miten Says Fitness Instagram Marketing

    As MSF got a hold of a good number of clients, MSF has flagged of offers and value-added benefits to its clients regularly to gain more clients besides, retaining the clients.

    We are investing heavily right now into growing the reach of our social media and providing our followers with more and more free, authentic, and valuable information. Apart from that, we have plans to get a small scale, but impactful influencers on board to help us increase the reach and authenticity of our brand and our services – says Miten explaining the customer acquisition strategy.

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    Miten Says Fitness – Startup Challenges

    Initially, it was quite a task for Miten to convince his parents and his close social circle about the online fitness training service providers, given it is fairly a new concept for the Indian Market. Nevertheless, with a clear and structured planning process, Miten was able to convince them successfully.

    A major challenge for MSF was to make its clients follow the plan regularly and be committed. Unlike other products, here the clients have to buy a package and also put in efforts so as to reap benefits – that is, improved health and fitness levels.

    To increase the awareness among the public concerning fitness and to improve the brand image of MSF they have introduced, the MSF Transformation Challenge. It is a fitness challenge wherein a bunch of people sign up together and are bound by limited dates.

    MSF Transformation Challenge
    MSF Transformation Challenge

    The best three transformations during this period win Cash Prize from MSF. So far, they have had five editions, and all of them have been a huge success.

    Now we are planning to bring it back again next year – bigger and better than ever before!

    Miten Says Fitness – Funding and Investors

    MSF has completely relied on money generated from the MSF business itself. Right from day one the company started generating revenue.

    All the money generated is re-invested for content creation and on marketing to acquire more customers with the help of Social Media.

    Miten Says Fitness – Advisors and Mentors

    Miten, by virtue of studies, has developed a social circle dominated by Entrepreneurs, who are  guiding him in his venture and has played a good role in shaping up the organization

    Miten Says Fitness – Awards

    Miten Says Fiteness has been recognized for the efforts it has put to make people live healthy and fit. Awards received by the platform are-

    • Radio City Mumbai City Icon Award for Excellence in Nutrition and Lifestyle in 2019.
    • GHP News 2019 Fitness and Nutrition Awards- Best Online Fitness Training Specialist- India
    • Featured on Mensxp platform for 31 days fitness challenge introduced.

    Miten Says Fitness – Future Plans

    MSF is currently operating from Mumbai. Miten Says Fitness has so far helped more than 1000 clients in 26 countries across the globe. The Platform is experiencing a steady growth rate of 100% YoY since inception, and aims to help 100,000 individuals from across the globe as a part of the five year plan.

    Our goal is to remain as lean as possible. Implement newer technologies and invest more in product development. In the long term, we want MSF to be analogous with fitness in India and Indians across the world – Miten quoted explaining the company’s future plans

    FAQ

    Who is the founder of Miten Says Fitness?

    Miten Kakaiya is the founder of Miten Says Fitness.

    What is Miten Says Fitness?

    Miten Says Fitness (MSF) is a Mumbai based startup that provides personalized fitness solutions to its clients through weekly diet and workout plans.

  • What’s Up Wellness Sucess Story- How are they making Staying Healthy Easy and Fun?

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by What’s Up Wellness.

    Today’s busy and hectic lifestyle leaves many of us with no time to cook and eat wholesome and nutritional meals, which leads to nutritional deficiencies and health issues. Taking accurate nutritional supplements can help us stay fit. But, most health supplements come in the form of tasteless pills and capsules or blunt-tasting powders that make taking supplements an uninteresting process. As the result, many of us forget or avoid taking health supplements regularly. Kolkata-based startup What’s Up Wellness is solving this issue with their yummy tasting health supplements that we bet you will never forget to take.

    What’s Up Wellness – Company Highlights

    Startup Name What’s Up Wellness
    Headquarters Kolkata, India
    Industry Health & Fitness
    Founded 2020
    Founders Sayantani Mandal & Vaibhav Makhija
    Website www.whatsupwellness.in

    About What’s Up Wellness
    What’s Up Wellness – Founders
    The Idea behind Starting What’s Up Wellness
    What’s Up Wellness – Name, Tagline & Logo
    What’s Up Wellness – Business Model & Revenue Model
    What’s Up Wellness – User Acquisition
    What’s Up Wellness – Tools Used
    What’s Up Wellness – Challenges Faced
    What’s Up Wellness – Funding
    What’s Up Wellness – Competitors
    What’s Up Wellness – Growth & Future Plans

    About What’s Up Wellness

    What’s Up Wellness is all about making wellness fun! The startup has been formed with the aim of making wellness-related products that are not just good for health but are also fun and easy to incorporate into our daily lives.

    The company’s first product,’ What’s Up Beauty Gummies’ is a nutritional supplement enriched with vitamins for hair, skin, and nails. These chewable gummies are easy to take as you just need to remove the wrapper and have it. Also, these gummies taste great and can be taken by both men and women.

    Eating one gummy daily for 90 days will reduce hair fall, make hair stronger, hydrate and soften up the skin and will make the nails stronger. All in all, 90 days to a more beautiful you!

    These gummies do not contain any artificial colors and are vegan, preservative-free, and gluten-free.

    What's Up Wellness Products
    What’s Up Beauty Gummies

    Mamaearth: Bringing Toxin-Free, Natural Skin Care Products To India
    Ghazal Alagh and Varun Alagh founded Mamaearth in 2016. Read on to know more about Mamaearth’s success story, business model, funding, and other aspects.
    StartupTalkyRishabh Rathi

    What’s Up Wellness – Founders

    Sayantani Mandal and Vaibhav Makhija are the founders of What’s Up Wellness.

    What's Up Wellness Founders Vaibhav Makhija and Sayantani Mandal
    What’s Up Wellness Founders, Vaibhav Makhija and Sayantani Mandal

    Sayantani has 5+ years of experience in creating content & brand strategy for digitally native brands. Creating the right content that hits the right chord with the users is her forte. After having worked full-time as a content creator for The Man Company & Grofers, she has consulted brands like ShopClues, Jindal Stainless, SkinBae & Kajaria. She’s taking care of sourcing, new product development (NPD), social media, branding, and communication for What’s Up Wellness.

    Vaibhav has around 5 years of experience handling digital ads, product management, email marketing, partnerships & alliances, and CRM for various D2C brands like The Man Company, Grofers, Peesafe, Fizzy Goblet, Nonu Care, and more. He has worked on making these businesses operationally profitable – controlling and optimizing various input and output factors like customer acquisition costs (CAC), RTO, retention, LTV, conversion rate optimization, and more.

    The Idea behind Starting What’s Up Wellness

    The founders Sayantani and Vaibhav stayed away from home for over 10 years, busy building their careers. They were too busy to eat proper food and take care of their health. They realized that like them many youngsters who stay away from home fail to manage enough time to have nutritional and timely meals, which resulted in deficiencies and health issues.

    “We saw that a lot of people in their late 20s/early 30s are now facing issues which were earlier faced by people in their late 30s/early 40s” says Sayantani and Vaibhav.

    To address this issue, Vaibhav and Sayantani thought of coming up with health supplements that busy people can easily have, and stay fit and healthy.

    Soon they started working on the product, What’s Up Beauty Gummies’. They took help from many doctors while formulating the product.  Sayantani and Vaibhav also started a small test group of 20 people, where they tested for taste, brand name, packaging, etc. After receiving positive feedback on all parameters, the brand was officially launched.

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    Many Indian people are still much skeptical about including health supplements in their daily lives. Sayantani and Vaibhav wanted to break the stigma associated with health supplements and wanted to introduce their brand in a way that people find fun and interesting to try out.  So when it came to naming the brand they wanted a funky name that sounds energetic and can send out positive vibes to the users. So they decided on the name What’s Up Wellness

    What's Up Wellness Logo
    What’s Up Wellness Logo

    What’s Up Wellness’ tagline is ‘Wellness Made Fun’

    What’s Up Wellness – Business Model & Revenue Model

    What’s Up Wellness currently has one product ‘What’s Up Beauty Gummies’, which is being sold via the company’s own website and also e-commerce sites like Amazon and Flipkart. The majority of the sale is happening through the company’s website.

    ‘What’s Up Beauty Gummies’ are priced at Rs 899/- for a 30-day pack.

    What’s Up Wellness – User Acquisition

    What’s Up Wellness had a test group, that tried the products before the brand was officially launched. The first 50 customers were from friends, family, and acquaintances. The startup has also gained thousands of customers via Facebook and Instagram ads, and from marketplaces like Amazon and Flipkart. ‘What’s Up Wellness’ has also received many customers through word of mouth.

    “the only thing that can both attract and retain is the quality of the product, and its efficacy. We don’t have to do anything extra for repeat, it is already pretty decent. And we get a good chunk of our customers via word of mouth “- the founders said speaking about the customer acquistion strategies followed by the startup.

    What’s Up Wellness – Tools Used

    Tools used by What’s Up Wellness for their daily operations are

    • Shopify
    • Google Workspace
    • Canva
    • Pickrr for shipping
    • Klaviyo for email marketing

    What’s Up Wellness – Challenges Faced

    Being first-time entrepreneurs, every step of building the startup was quite challenging for both the founders.

    “Operations, packaging, product development, all of the things are ones which we never did. We learnt on the go, and talked to hundreds of people to learn the nitty gritty of various things” Speaking about the challenges, What’s Up Wellness founders Sayantani and Vaibhav said.

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    What’s Up Wellness – Funding

    What’s Up Wellness is currently bootstrapped

    What’s Up Wellness – Competitors

    The health supplement market is ever-growing. The Vitamins and Mineral Supplements industry is worth USD 2.1 billion in India right now, slated to grow to USD 4.2 billion by 2030. While the gummy supplements market alone will be worth USD 300 million by 2030. What’s Up Wellness is competing with many established brands in this competitive market. Some major competitors of the startup are Power Gummies, Man Matters, and Be Bodywise.

    What’s Up Wellness – Growth and Future Plans

    What’s Up Wellness is growing steadily. As claimed by the founders, the startup is growing 100% month on month. The startup is working on building more products and is set to launch 5 more SKUs in 2022. Research and development is in the advanced stage for these new products. With more interesting supplements, What’s Up Wellness aims to capture a significant share of the nutritional supplement market in the next 5-6 years.

  • Caliverse—Creating Calisthenics Fitness and Social Networking App

    Caliverse is a calisthenics fitness app that provides more than 200 exercises with professional videos and descriptions. Users have free access to more than 70 professionally made workouts and more than 10 workout plans. Of course, tracking progress, competing with other users, and participating in a live workout session with coaches. This all is available in the app.

    Read this article to know more about Caliverse, app, Calisthenics, Bodyweight Workout, Calisthenics App, Fitness App, services, founder, business model, revenue, wiki, and future plans.

    Caliverse – Company Highlights

    Startup Name Caliverse
    Headquarter Riga, Latvia
    Sector Health & Fitness
    Founder Daniels Pitkevics
    Founded 2019
    Website caliverse.app
    Contact info@caliverse.app

    Caliverse – About & How It Works
    Caliverse – Target Market Size
    Caliverse – How was Caliverse Started?
    Caliverse – Product/Services
    Caliverse – Founders & Team
    Caliverse – Business Model & Revenue Model
    Caliverse – Startup Launch
    Caliverse – User Acquisition & Growth
    Caliverse – Startup Challenges
    Caliverse – Future Plans
    FAQ’s
    Conclusion

    Caliverse – About & How It Works

    Caliverse is a calisthenics fitness app that provides more than 200 exercises with professional videos and descriptions. Users have free access to more than 70 professionally made workouts and more than 10 workout plans. Of course, tracking progress, competing with other users, and participating in live workout sessions with coaches. This all is available in Caliverse.

    Caliverse Features
    Caliverse Features

    Caliverse is working together with the largest calisthenics community in the UK – United Calisthenics Group – and together the big goal is to make calisthenics more popular and accessible to everyone. The company believes that lack of knowledge is the biggest problem in calisthenics and Caliverse is here to fix this.

    Name, Logo & Tagline

    “I knew that I want to make an app that is accessible to everyone in this universe so after some hard time thinking the name, when I was trying to fall asleep I came up with this name – Caliverse. Calisthenics for the whole universe”, says Daniels about selecting the name for the app.

    Caliverse Logo
    Caliverse Logo

    Caliverse – Target Market Size

    Caliverse is in health and fitness industry which is huge – more and more people are starting to do some sports activities because their everyday life requires to sit in the office for the whole day. Hundreds of millions of people are willing to work out on a daily basis. And it is targeting some part of this user base.

    One of the biggest calisthenics mobile app – Freeletics – has more than 20 million users. And of course, there are many other calisthenics apps out there. My guesstimate is that the calisthenics industry has more than 100 million users. And this market size is big enough to work hard.

    Calisthenics and fitness, in general, are not going anywhere – people will do sports more and more. At the moment this is a suggestion to do but it might become a mandatory thing told by doctors if people want to keep their body healthy in upcoming years.

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    Caliverse – How was Caliverse Started?

    Daniels Pitkevics, the founder of Caliverse, started doing calisthenics a few years but was jumping on and off training – couldn’t really get into the right routine, didn’t knew much about calisthenics in general and couldn’t find the right information source which he really enjoyed using. Tried out many different calisthenics apps, like, Freeletics, Calisteniapp, MadBarz but no one was perfect for him. And since he is a programmer himself, he just thought – “why I am not making an app that suits my needs myself?”

    So Daniels started working on the app. In a random coincidence, he met United Calisthenics Group who helped him with making content, and at that point he understood that it is actually doable. So, half a year later, Caliverse was released. And now, when the team is celebrating it’s 1st birthday, they have got really far and that is only because of the great people in the company.

    Caliverse – Product/Services

    Caliverse teaches users how to do proper calisthenics training – how to perform each exercise, how to structure a workout, and workout plan. Live workout sessions help users to learn from professional coaches all around the world and of course to have someone if they are doing the exercise correctly.

    Caliverse - App
    Caliverse – App

    “Our biggest focus is to give users this feeling that they always have a person to contact in case of questions – these persons are Caliverse coaches. No other calisthenics app out there does that. And we are doing it for free”, says Daniels Pitkevics, CEO of Caliverse.

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    Caliverse – Founders & Team

    Caliverse initially was made by only Daniels Pitkevics. The content was given by his friends – United Calisthenics Group. It was like that for around 6 months before it was released and 8-9 months after.

    Caliverse - Team
    Caliverse – Team

    Then, when Caliverse started to grow bigger, more than 10 000 users were using it, he was in a way required to find a person that can help hi, more than providing content and of course, a person who could help him to take the company to the next level.

    So, meet Cambo, a friend of the founder, part of the United Calisthenics Group, and a professional athlete and coach. He is a big help with content, ideas, social media, business, and user support. Having Cambo on board was one of the best decisions.

    But of course, there are many people involved. Woj, coach, and owner of his own gym – Calisthenics Basingstoke – does a great job running weekly handstand series, promoting Caliverse, and coming up with some super cool ideas on how to make it even better. And others – Paddy, Eddie, Danny, Ibby, Ali, Sherman, Ben, Jacob, Aaron – they all have participated in making Caliverse what it is now.

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    Caliverse – Business Model & Revenue Model

    At the moment everything is free and without ads – even live workout sessions with coaches. Monetization part is what the team is thinking of but nothing to announce public yet.

    Caliverse – Startup Launch

    Getting the first 100 users was sort of easy – friends, family, people that were targeted by United Calisthenics Group. That basically covered first 100 users.

    Caliverse – User Acquisition & Growth

    The company hasn’t basically spent anything on marketing. There are some random test ads for $10 that basically did nothing. A few giveaways that also didn’t attract many users. It was hard work by making new features, being active on social media, and open to every question users have.

    There have been 3 biggest jumps in users –

    • First was when Calisthenics 101 wrote a blog article that included a review on the most popular calisthenics apps and had Caliverse there.
    • The second was due to COVID-19 pandemic – it made everyone be at home without any gym access so people were searching for ways to workout at home and Caliverse is offering exactly that.
    • The third jump was quite recent and it is a big one but Daniels still have no idea why it happened 🙂

    Caliverse – Startup Challenges

    Most challenging is time planning – Daniels work full-time, He has a wife that he wants to spend time with, he is doing workouts at least several times per week and has to find the time to build Caliverse. But it can be done.

    “Now, I really can tell that there is no such thing as ‘I don’t have time for that’. People don’t have time only for things they don’t really want to do. If there is a will, there is a way”, says developer Daniels.

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    Caliverse – Future Plans

    It is Caliverse’s first birthday on July 17 so the team was gathering some statistics. One of the most impressive – more than a million push-ups have been done through the app. It now has approximately 20,000 users, several thousand users are using it every week. Only 8 countries in the world are not using Caliverse, so it has covered basically every place.

    The goal for this year is to have 100,000 users. Of course, the plan is to introduce some features that might bring some income – this is crucial if the team wants to make Caliverse a world-class fitness app because everything costs – designers, programmers, marketing, etc.

    FAQ’s

    What is Caliverse?

    Caliverse is a calisthenics fitness app that provides more than 200 exercises with professional videos and descriptions.

    Is Caliverse free?

    At the moment everything is free and without ads – even live workout sessions with coaches.

    Who is the Founder of the Caliverse App?

    Caliverse initially was made by only Daniels Pitkevics. The content was given by his friends – United Calisthenics Group. It was like that for around 6 months before it was released and 8-9 months after.

    What is Caliverse about?

    Caliverse teaches users how to do proper calisthenics training – how to perform each exercise, how to structure a workout and workout plan.

    What is Caliverse Mission?

    Calisthenics for the whole universe – this is their mission and this is Caliverse.

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    Conclusion

    Calisthenics for the whole universe – this is their mission and this is Caliverse. Giving a chance for everyone to learn what is calisthenics and how to perform it correctly – Caliverse friends United Calisthenics Group will show exactly how everything is done!

    Since January, 2019, the team is working hard on this project – to build a world-class level mobile app with exactly those features that you might be looking for. And they are now live on both App Store for iOS devices and Play Store for Android devices! The Team would be grateful that the users could send the core features, you think Caliverse lacks.

    Don’t hesitate to contact us through our Facebook or Instagram pages or contact form at the bottom of this page.

  • Startups That Are Funded By Madhuri Dixit

    In the recent years the number startups or ventures funded by well-known Bollywood celebrities have increased. In 2020, many celebrities like Alia Bhatt, Suniel Shetty, Shilpa Shetty Kundra, Anushka Sharma, Katrina Kaif and Sonu Sood have helped the startup ecosystem rise during the hard times of global pandemic by investing or endorsing the products of startups. This also includes Madhuri Dixit Nene, as the iconic actress has also funded in a startup GOQii known for its fitness technology.

    The Padma Shri awarded actress, Madhuri Dixit has also launched her own online dance academy known as Dance with Madhuri which has increase 5 times because of the ongoing pandemic, she is also the co-founder of  the production company called RNM Moving Pictures with her husband Dr. Shriram Nene.

    Madhuri Dixit Nene is an Indian actress, producer, dancer and a popular television personality. She is known for her work in movies like Devdas, Hum Aapke Hain Koun, Khalnayak, Dil to Pagal Hain, etc.

    Madhuri has so far worked in over 70 Bollywood movies and is also one among the highest paid actresses of India, featured in the Forbes India’s Celebrity 100 list for more than 7 times.

    Besides that Madhuri Dixit Nene is also known for her Philanthropic work as she is a part of UNICEF and has been vocal about the rights of children and child labor. She is a prominent name in India and uses her platform to endorse brands or even products from many small startups.

    GOQII
    The ventures started by Madhuri Dixit Nene
    The Growth and Future of Dance with Madhuri
    Upcoming Ventures of Madhuri Dixit
    FAQ

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    GOQII

    GOQii which is pronounced as Go-key, is a fitness technology company that is known for their range of wearable fitness bands with a mobile app and a personalized remote coaching.

    The company is founded by Vishal Gondal who was also the CEO and founder of Indiagames and is headquartered in Menlo Park, California with offices in Mumbai, Maharashtra and Shenzhen, China.

    An undisclosed amount was funded by Madhuri Dixit Nene and her husband Dr. Shriram Nene in 2014, as they liked that the company provided an end to end healthcare and wellness experience for users.

    GOQii products
    GOQii products

    The smart-tech enabled and integrated preventive healthcare platform has a long list of investors like Mitsui, Megadelta, Galaxy Digital, Edelweiss, Cheetah Mobile, Ratan Tata, Akshay Kumar, etc.

    The wearable fitness brand that GOQii makes collects the activity and sleep data of the user. The data is then reviewed by personal coach through the mobile app, after which the assigned coach guides the user towards a fitness or health goal for them. The app also has premium services which can be accessed after paying a subscription fee.

    The app allows its users earn karma points by meeting their target, these points are then donated to a charity of the user’s choice. It also allows users to share their stats on other social media sites.

    The mobile app of GOQii also includes health e-commerce store, scheduling health checkups, a health locker and exiting discounts. The company has also launched the personal health locker and a lifestyle doctor known as the GOQii Doctor for medical consultation in 2016.

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    The ventures started by Madhuri Dixit Nene

    RNM Moving Pictures Private Limited

    RNM Moving Pictures Private Limited is a non-government company which was founded by Madhuri Dixit Nene and her husband Dr. Shriram Nene in June of 2012. This company is an embodiment of Madhuri and Dr Nene as it is made with the 30 year old expertise in the Hindi cinema and technology & medical experience.

    It has a revenue of $5 million with its headquarters based in Mumbai, Maharashtra. The company is known for producing media and content across all platform by leveraging their individual and combined brand identities.

    The company is divided into the sections entertainment, lifestyle, interactive gaming and healthcare. RNM moving pictures combines the individual strengths, brand identities and unique strengths of the power couple Madhuri Dixit Nene and Dr. Shriram Nene in order to produce world class content and media across different platforms.

    The company produces digital products which are viewed on MadhuriDixit.com, the Madhuri Dixit app, Tophealthguru.com and DrNene.com across all Apple and Android devices.

    The motive of creating these websites is that the fans can connect with Madhuri Dixit, and get the latest information on Madhuri’s film, dance, art, music as well as he actress’s thoughts and recommendation on fashion, health and beauty.

    The DancewithMaduri.com which comes under this company is a dance initiative started by her for bringing her passion for dance to the world. The 10 year old company started with an idea of merging different sectors into one platform and giving the user a wide range to choose from.

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    Dance with Madhuri

    Dance with Madhuri is a well-established online gamified dance academy that allows its users to learn various dance styles. The Dance With Madhuri platform is the first ever celebrity backed online dance academy in the world and allows people to learn different forms of dancing.

    Madhuri says that she started this online dance academy because, “Dancing has been my passion since I was 3 years old, and it only grew stronger with time. Dance with Madhuri is an expression of my gratitude to my ever loving fans who have contributed to what I am today.”

    About Dance with Madhuri

    These dance forms are taught by renowned dancers/choreographers and the videos are designed to teach all levels of dancers from beginner to advance and are planned in a systematic, authentic and conveniently.

    DWM allows its users to exhibit their talents by uploading their videos of the same dance or even their progress videos and much more. DWM teaches dance forms like Bollywood, Bharatnatyam, Kathak, Folk, Club Dance Forms, Latin and Ballroom, Bollyhop, Street dance, Contemporary, Jazz, Ballet, Tap dance and Flamenco among others.

    Dance with Madhuri allows its users to learn various dance styles from the best teachers from their online dance courses and workshops. The website also promotes wellness and offers videos on exercise ranging from Core strengthening, stretching, functional training, Pilates, step burn, dancercise etc.

    The user can also apply for a certified courses and also connect with other dancers, participate in contest and events and showcase their talent to the world through this platform.

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    The Growth and Future of Dance with Madhuri

    The company started in February 2013, and was created in just three months with the help of online infrastructure and just three in house employees. When the website was launched it crashed after a while because of the overwhelming response that it received.

    According to Dr. Nene, they had over 6 million page views and 200,000 users just within a year. The couple and the team reworked upon it and then relaunched it in 2015.

    Earlier the DWM generated its revenue solely from sponsorship and advertisement model, but later changed to DTH subscribers in order to create a liner video channel. The company then got over 100,000 paid subscribers and turned profitable with over 50% of its users coming from India and rest the world. Currently in 2020, the business has grown over five times because of the covid 19 pandemic. The team is now planning to explore more avenues and introduce acting, scriptwriting, gourmet cooking, music and much more.

    With the global lockdowns in 2020, many dancers and choreographers had lost their daily living which is why DWM gave them an opportunity to have their classes on its platform.

    In an interview Dr. Nene added that, “Dance With Madhuri has been self- sustaining and could grow organically but looking at the potential it has, we are looking for strategic partners and funding so that we can expand it further.”

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    Upcoming Ventures of Madhuri Dixit

    The couple is now working on starting a new venture which will be dedicated for holistic healthcare. Dr Shriram Nene who is a cardiovascular surgeon in America, has been working on starting this healthcare startup from a long time and is said to launch it soon.

    In an interview Dr. Nene shares that, “We are trying to build is a holistic, personalized healthcare which can be used across different media platforms. What people really need is a trusted source which is aligned to their health needs from cradle to grave.”

    FAQ

    Who is Madhuri Dixit Nene?

    Madhuri Dixit Nene is an Indian actress, producer, dancer and a popular television personality.

    Which is the startup funded by Madhuri Dixit Nene?

    The startup funded by Madhuri Dixit Nene is GOQii is a fitness technology company.

    What are the ventures started by Madhuri Dixit Nene?

    The ventures started by Madhuri Dixit Nene in RNM Moving Pictures Private Limited and Dance with Madhuri.

    How much is Madhuri Dixit worth?

    Madhuri Dixit approximately has a net worth of $35 million which roughly translates to Rs. 264 Crores.

    What is the first movie of Madhuri Dixit?

    Madhuri Dixit made her debut with the 1984 film Abodh.

  • Startups That Are Funded By Shilpa Shetty Kundra

    From the past few years there has been an increase of Bollywood celebrities backing startups as investors or even launching their own ventures. Many celebrities like Alia Bhatt, Suniel Shetty, Anushka Sharma, Katrina Kaif and Sonu Sood have recently started investing or endorsing the products of startups during the Covid 19 Pandemic in order to help maintain the startup ecosystem.

    This also includes Shilpa Shetty Kundra who has launched her own fitness and health app called Simple Soulful and also invested in a Gurugram based startup known as Mamaearth.

    Shilpa Shetty Kundra is an Indian actress, film producer, dancer and also is known to be businesswomen and author. The actress is popular for her roles in movies like Baazigar, Main Khiladi Tu Anari, Life in a Metro, etc.

    Shilpa Shetty Kundra has been a part of various fitness campaign such as the Fit India movement which was lauched by the Government of India.

    She has also been a part owner of the Indian Premium League (IPL) team Rajasthan Royals from 2009 to 2015. Besides that she is also known to be a devote fitness enthusiast and celebrity endorser for brands and products and has been vocal about issues like feminism and animal rights.

    Which is why the Shilpa started her own fitness and health app (Simple Soulful) and has also funded a startup Mamaearth that sells mother and childcare products. The startups funded by Shilpa Shetty Kundra are:

    Mamaearth
    Simple Soulful
    Frequently Asked Questions

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    Mamaearth

    Mamaearth was founded in 2016 by a couple Varun and Ghazal Alagh, the company is owned and operated by Honasa Consumer Pvt. Ltd. The company is known for its product line that includes toxin free body lotions, rash creams, shampoos, body wash, massage oils and even bug sprays which are curated for the children up to the age of five years.

    The company concentrates on making products that are for stress relief, postpartum weight loss for new mothers and non-preservative products for lactation.

    Shilpa Shetty with Varun and Ghazal Alagh the founders of Mamaearth
    Shilpa Shetty with Varun and Ghazal Alagh the founders of Mamaearth

    The company sells most its products on its own website and other online ecommerce platforms like Amazon, FirstCry, Nykaa, Flipkart and Paytm. Shilpa Shetty Kundra has funded over $250,000 to the startup in April of 2018 and has backed the company ever since.  

    In an interview Shilpa disclosed that she decided to fund the startup because it offered natural and chemical free nature of products. Over 90% of company’s sales are done online but are also available in more than 300 stores across cities like Mumbai, Bengaluru, Delhi and are planning to expand to ten other cities in the country.

    The company has its headquarters in Gurugram and has raised over Rs 6.5 crore in just the second round of funding by Fireside Ventures and other investors. It also managed to raise Rs 130 crore from the Sequoia Capital India, Fireside Ventures, Stellaris Venture Partners and Sharp Ventures.

    It has so far acquired over 5 million new customers and aims on making the company over Rs 500 crore brand by 2023. The company also plans on launching more products and expanding operation to parts of Southeast Asia.

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    Why fund Mamaearth?

    According to the founders Mamaearth, it is a pioneer in selling safer products curated specially for mothers and kids of India. The company is aiming to build a brand that is friendly to parents and intends to make lives of the mothers and pregnant woman better and beautiful. Mamaearth is also Asia 1st brand which sells the Made Safe Certified Products. Most the products are made by mothers as nobody else understands a baby’s needs like a mother does.

    Which is why the company has a working panel of mothers who give genuine reviews to all the products. For the past 15 years the GDP per capita has become 4 times more especially in the urban cities, while the childcare has increased eight fold.

    There has also been a rise in new mothers looking for customized products for themselves and their children. Mamaearth is helpful in reducing parental stress amongst young parents. In an interview, Varun Alagh disclosed how he got Shilpa Shetty Kundra to invest in the startup.

    “The process started over a year back with finding ways to get a window with her which took nearly 3 months after sending many pitches. But after the meeting we gave her all our products to try it herself and on her son.” He also added that the actress did her own in-depth research on Mamaearth after which she went on to backing the startup as an equity investor.

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    App launched by Shilpa Shetty Kundra

    Simple Soulful

    Simple Soulful is a holistic wellness and Health App launched by Shilpa Shetty Kundra and designed by experts of Yoga, Exercise, Immunity and Diet Programs.

    The 45 year old Bollywood actress made this app because she is a fitness enthusiast, has active lifestyle and lives by the philosophy of “Swasth Raho, Mast Raho” which translates to “Stay Healthy, Stay Happy.” The app encourages a healthy lifestyle and offers a customized goal based yoga and fitness programs.

    An example of the Simple Soulful video by Shilpa Shetty

    These programs are specifically designed to help its customers lose weight, improve flexibility, strengthen core muscles, tone arms and legs. They also have programs that will help customers with special ailments like focusing of diabetes, low and high blood pressure, immunity, sleep and stress management.

    Simple Soulful has free and has easy to do yoga asanas with step by step instructions, other exercise, diet plans, recommendations and delicious yet nutritious recipes to maintain a healthy balance in life. The target audience of the app is working women and men but it also caters to young mothers and youngsters.

    The features and pricing of the app

    The cost of Simple Soulful is Rs. 499 for a month, Rs 999 Quarterly and Rs 2499 annually. The app/website also allows its customers to purchase single videos for a minimum cost of Rs 99.

    These subscriptions give its customers an access to 60 plus yoga and meditation programs by experts, daily diet plans, recommendations, asanas, exercises and healthy recipes. The app is available for iOS 11.0 and Android 5.0 with a lifetime of access. The special features of simple soulful are:

    • The users of the app can work out with Shilpa Shetty Kundra as she is the one that performs them while being mentored by experts.
    • The workouts are designed in a way that it is easy, quick and home based that can be performed anywhere and anytime.
    • The programs help people in boosting their immunity especially during the Covid 19 pandemic.
    • The recipes require simple and less ingredients which are also highly nutritional.
    • Their special program made only for women, like exercising videos for pregnancy, post pregnancy weight loss and menstrual pain.
    • The app allows you to download programs and workout without Internet along with tracking and displaying their fitness journey.

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    Benefits of Simple Soulful

    Shilpa Shetty Kundra is a well-known yoga practitioner which is why the app has a whole section of yoga programs which made specifically for different levels like the beginners.

    They also have an Office yoga section where working men and women can practice simple workouts around their office chair. Like the yoga videos the exercising videos also come with many difficulty levels and have an apt description of the benefits of each workout. Another main benefit is that once the videos are downloaded, you can keep up with your training with without data or Wifi.

    Shilpa Shetty in an interview mentioned that she not tech savvy but made sure to work with the apple accelerator team to make sure that the interface of Simple Soulful is simple to navigate and easy to use.

    The app is also on iPad and Apple watch integration and plans to integrate siri for voice commands. Shilpa loves the app and has put a lot of effort into making it, she has also shot for videos eight hours in one go.

    According to Shilpa, “I started learning advanced yoga and have achieved my own fitness goals while working on the app”. Her point is that, If she can do it, so can you.

    Frequently Asked Questions

    Who is Shilpa Shetty Kundra?

    Shilpa Shetty Kundra is an Indian actress, film producer, dancer and also is known to be businesswomen and author.

    What is the startup that is funded by Shilpa Shetty Kundra?

    The startup that is funded by Shilpa Shetty Kundra is Mamaearth.

    What is the fitness app of Shilpa Shetty Kundra?

    The fitness app of Shilpa Shetty Kundra is Simple Soulful

    What is Mamaearth?

    Mamaearth is a startup that is known to sell mother and childcare products that are safe to use.

    What is Simple Soulful?

    Simple Soulful is a holistic wellness and Health App launched by Shilpa Shetty Kundra and designed by experts of Yoga, Exercise, Immunity and Diet Programs.

  • Kleinetics – Adding Fun in the FUNctional for Kids and Adults

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by the organization it is based on.

    Workouts are for adults, kids need to play. So, Kleinetics applied the rules of entertainment to make every session interesting. They took everyday games and added physical aspects to them, measuring the kids periodically, assigning a simple-to-understand score, to gauge the progress.

    Kleinetics was founded in the year 2016 by Dr. Tejal Kanwar, and so far this Mumbai-based start-up has made its presence in 100+ localities. This includes residential complexes, academies/gymkhanas, and schools in the city.

    Kleinetics aims to bring a quantifiable change in fitness levels of children. It is designed to offer an engaging fitness and athletics training program for children that combines certain aspects of game-play and cutting-edge global practices of functional fitness.

    Kleinetics – Company Highlights

    Startup Name Kleinetics
    Headquarter Mumbai, India
    Sector Sports, Fitness
    Co-Founders Dr. Tejal Kanwar, Prashant Sardesai, and Saurabh Kanwar
    Founded January 2016
    Funding Bootstrapped
    Parent Organization Kleinetics Datasports Private Limited
    Website kleinetics.com

    Discover more about Kleinetics ahead:

    Kleinetics – About and How it Works
    Kleinetics – Founders and Team
    Kleinetics – How it started?
    Kleinetics – Name, Tagline and Logo
    Kleinetics – Startup Launch
    Kleinetics – Business Model and Revenue Model
    Kleinetics – Startup Challenges
    Kleinetics – Competitors
    Kleinetics – Funding and Investors
    Kleinetics – Advisors and Mentors
    Kleinetics – Social Responsibility
    Kleinetics – Growth
    Kleinetics – Awards and Recognition
    Kleinetics – Achievements
    Kleinetics – Future Plans

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    Kleinetics – About and How it Works

    Kleinetics focus on Fun+Functional sessions, gamification, and quantification, customized for small groups. They also offer therapy for special needs kids that helps them overcome physical limitations, expand the range of joint motion and enhance muscle tone, increase recreational capabilities, and foster independence with the help of highly trained coaches.

    Kleinetics is offering a FUN fitness program for children and adults. The regime offered by Kleinetics ascertains 100% coverage of key fitness areas including power, agility, cardio, and endurance and ensures that children perceive it as ‘play’, rather than ‘work’. Besides, the service deploys Fitness Scores, pioneer analytical software, which tracks physical progress over the four-month course of the training program.

    The fitness activities combine memory, problem-solving, and attention and focus enhancing programs that enrich and improve children in terms of team building, self-confidence, social esteem, social skills and ability to deal with stress. How they differ from the rest is that the coaches are sports athletes, achievers in their games, who coach at Kleinetics to support themselves as they build their sports careers. This means they bring passion and playfulness along with the structured program in which they get trained by the chief coach and medical experts

    Kleinetics – Founders and Team

    Dr. Tejal Kanwar, Prashant Sardesai, and Saurabh Kanwar co-founded Kleinetics.

    Dr. Tejal Kanwar | Founder, CEO - Kleinetics
    Dr. Tejal Kanwar | Founder, CEO – Kleinetics

    Dr. Tejal Kanwar is the Co-Founder and CEO of Kleinetics. She has 18 years of medical and surgical practice as an Obstetrics & Gynaecologist and is a specialist in adolescent and lifestyle-related conditions.

    Prashant Sardesai has 20 years of experience in content development. He is a serial entrepreneur and manages business strategy & Operationalisation and quality control of Kleinetics.

    Saurabh Kanwar has been for 21 years in brand marketing. He is also the founder of leading digital content marketing firm – Flarepath. He handles product planning & customer experience in the startup.

    The Consultant Support team consists of:

    • Mohit Sahni – Founder Quest Fitness, Beta testing, operations, training.
    • Usha Mallya – Founder womoneya.com, Finance, processes, entrepreneurship.
    • Romal Sharma – Winner of various fitness competitions.

    At Kleinetics, the smooth functioning and premium quality of the services is ensured by a team of certified trainers, who have been through 75 hours of core certification, apprenticeships, skills in sports, fitness coaching and physiotherapy. This includes 25 hours of classroom training and the most essential is the on-ground training.

    The motive is to help as many women become financially independent and socially secure. Currently, the full-time staff is all women and there are plenty of female coaches working as consultants with them! Kleinetics believe that we need to get our girls more confident to be able to have more Sanias, Sindhus, Sakshis and Marys, Mithalis and Manikas.

    Kleinetics – How it started?

    Dr. Tejal Kanwar was always keen to contribute to the development of children. She observed how Indian children were lacking fitness and consequently becoming prone to diseases, and felt the urge to develop something that would bridge the gap. To answer why it leaped into Entrepreneurship, Dr. Tejal Kanwar realized the gap between the need for fitness and the actual physical activities performed by children.

    As a practicing surgeon and a gynecologist specializing in adolescent health and PCOS for over 18 years, she wanted to place physical fitness alongside reading, writing and arithmetic and urge children to be physically literate through fun games and learning. This made her shape up the idea of Kleinetics that would bring a quantifiable difference in children’s fitness through its regime of activities.

    As the idea struck her, she developed this unique program that positioned fitness alongside education, aiming to raise it to a form of literacy. Initially, the program was piloted as a community project, for children and adults alike. The first kids’ class was launched in Tejal’s complex with the help of fitness experts, which got diversified into premium Mumbai residential complexes in the early days. Success followed soon after and various schools have lapped up the ‘Make in India’ product and there’s no looking back.

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    The word Kleinetics comes from compounding ‘kinetic’ that is the study of motion. And the German word ‘Kleine’ means little/small. The motive is to evoke an engineered system that is built on doing small things for little people, with big outcomes.

    Kleinetics Logo

    Kleinetics – Startup Launch

    Kleinetics aims at building kids into confident individuals on the playground so that they could hit the ball harder, endure hours of play, accept a loss and get back on their feet, be team players, and learn to manage their time balancing sports and academics.

    The methodology they were using was first-of-a-kind, there was no marketing. The program was a big hit and the word spread that the children are enjoying this activity. Moms were their biggest ambassadors.

    Kleinetics – Business Model and Revenue Model

    Kleinetics applied human-centered-design principles to the go-to-market, and it was evident that they would be able to sell the idea only if the class was in school or near the home since parents preferred not to travel. Kids gained in group dynamics and social gains.

    The business model commenced with a slow, steady approach, without any marketing. Moms were the biggest ambassadors. Even if one child liked a demo, the mother would pass the word around helping generate warm leads. Kleinetics is a self-funded start-up, it strives to rely on one of the most direct ways of generating revenue.

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    Kleinetics – Startup Challenges

    The major challenge faced by Dr. Tejal Kanwar, Founder and CEO of Kleinetics was that her husband too was in an early-stage start-up. Most noteworthy, they were stretching resources and risking stability. But all doubts dissipated as everyone – her in-laws– were very supportive and encouraged her to take the plunge.

    The early days were a blur, with no office. She worked from home, having equipment in the car. The team became her extended family. Interviews, several coffees, excel sheets, prop training, brainstorming new ideas, small victories, chief coach cooking lunch for the team, dousing daily fires, farewells and lots of problem-solving happened in her home.

    Every single morning with her husband, the coffee ritual for 4 years has been to talk about work, where she picks his brains, argues and solves problems. Sometimes the discussions spill over to dinner, and the kids will politely ask them to shut up.

    Probably the lowest point came early. They always knew that schools would provide for maximum impact and a larger number of receptive kids. Excitedly she went in for the first appointment as the principal was receptive, saying their academically-oriented kids would benefit.

    The frustration started when they were handed over to the PT teacher. The portly gentleman blocked them saying they were no match for him. He yelled at them till they were out of the gate. The very person who should have resonated with their message the most was the most threatened. Subsequently with the blessings of encouraging parents in school PTA’s who evangelized their cause, helped get buy-in from the PT faculty.

    Kleinetics – Competitors

    A few market competitors with Kleinetics include Crossfit for kids (international) and Cult fit is the inspiration.

    Kleinetics – Funding and Investors

    Kleinetics is a fully-owned business by Dr. Tejal Kanwar. It is Bootstrapped currently.

    Kleinetics – Advisors and Mentors

    With the help of Mohit Sahni, an experimental beta project was put into motion in the neighborhood. Dr. Tejal Kanwar, Founder-CEO of Kleintics, used her wisdom in medical networks to help shape the product.

    In the meantime, Saurabh Kanwar and Prashant Sardesai brought in a lot of their start-up experience, helping to avoid the pitfalls, set up the brand, content and business models.

    Kleinetics – Social Responsibility

    Kleinetics is a bootstrapped venture, which believes that the profitably of a business to grow is just not based on acquisitions and merger. But they should also be measured by the social problems that they solve apart from just profitability. They take pride in flourishing with a good team of hardworking women.

    5 national-level female athletes are a core team member. The motive is to help as many women to become financially independent and socially secure. This world-class pure ‘Make in India’ product runs on the shoulders of strong women.

    Kleinetics – Growth

    Kleinetics has done well to grow its branch. It has imparted over 80,000 ‘Kids Hours’ of Training. It has 70 centers. Kleinetics has a renewal rate of more than 95%. Currently, Kleinetics offers its services in 100+ localities which include residential complexes, academies/gymkhanas, and schools in Mumbai.

    Monthly 90% full attendance records in their training programs make it evident that the children are finding the course engaging and enjoyable enough. The performance lifts of the attendees have reached up to 88%, as reflected by the analytical software Fitness Scores, which tracks physical progress over four months of training.

    Kleinetics – Awards and Recognition

    Kleinetics’ training programs have received Media Recognition from top news portals, such as Afternoon Despatch and Courier, Mumbai Mirror, Financial Express, India Today. It has also received various recognition:

    • Recognized by Outlook Business WOW.
    • Best new idea Start-up by YourStory.
    • National Winner in the category of ‘Best physical education and sports education program’ by Indian education awards 2020 10th edition in Bangalore.
    • Chosen in TIECON 2020 as a unique startup for a pitch session. And the venture catalysts group chose Kleinetics for a unique session in March.
    • Recognized as a partner with Juniorthon, the largest marathon for kids, having trained 5000 kids in fitness for the event for the last 3 years.
    • A core team member of experts committed towards physical literacy initiatives in India founded by ELMS Hyderabad.
    • Written articles for children’s newspaper ‘Robinage’.
    • Received the Billennium Diva Fund Award.
    • Kleinetics is constantly recognized for its Community Services – Trained underprivileged girls’ kabaddi team and transformed them into assertive players. Some of them ended up being hired as Assistant Trainers.

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    Kleinetics – Achievements

    The most rewarding moment for this venture came after a demo at a school for students with learning disabilities. The school invited them to experiment for their play therapy and helped them customize the program. They saw tremendous results, and it is still one of the most satisfying centers for them, because of the joy it brings the kids.

    Kleinetics – Future Plans

    In the next five years, Kleinetics aims to be physically present in all the metropolitan cities, Tier II regions across the country. The company is looking forward to deploying the cutting-edge technology. To sum up, they envision to achieve visibility in terms of Kleinetics Klan Fitness Arcades in every single locality.

    It envisions servicing the metropolitan cities as well as the Tier II regions across the country within the next 7 years. The long-term goal for Kleinetics is to bring a quantifiable difference in children’s fitness.