Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved byAthletic Greens.
Health and wellness have become the most significant concern among people, especially the young and middle-aged groups, in the last few years. And good nutrition is the cornerstone of good health. Good nutrition means your body gets all essential vitamins, minerals, fibers, iron, and other nutrients.
However, it has been reported that even a healthy and fit person can lack nutritional content. Sometimes, people find it difficult to fulfill their nutritional requirements even after having a balanced, nutrient-rich diet, doing workouts, and following a healthy lifestyle.
It’s when they turn to green dietary supplements rich in calcium, vitamins, iron, minerals, probiotics, and many other digestive enzymes. Athletic Greens is a prominent US-based company that supplies health supplements globally.
This article highlights every crucial detail of Athletic Greens, its founder, startup story, products, funding, growth, and more.
Athletic Greens is a supplement company that produces health supplements to help customers fill nutritional gaps in their diet. It offers paleo, vegan, and keto-friendly supplements that contain nutritional ingredients to help reduce stress and sleep deprivation, and maintain a diet, enabling customers to stay fit and healthy.
Athletic Greens – Industry
Athletic Greens operates in the Health, Wellness, and Fitness Industry. This industry involves researching and developing health and wellness goods and services.
The market size of health and wellness was valued at $4.7 trillion in 2021 and is projected to grow to $12.9 trillion by 2031, with a CAGR of 10.9% from 2023 to 2031. Increasing consumer spending on healthy and functional food and beverages is the main factor boosting the health and wellness market share. The rise in the prevalence of chronic lifestyle diseases worldwide is another market growth driving factor.
Wellness Market Worldwide
Moreover, the Covid-19 pandemic positively impacted the health and wellness market as these two terms became the key focus among people all around the world. Furthermore, Athletic Greens, Amway Corp., Danone, Bayer AG, Fitness First, and Herbalife Nutrition Ltd. are prominent global health and wellness players.
Athletic Greens – Founders and Team
Chris Ashenden is the founder of Athletic Greens. He graduated from the University of Auckland. Chris is currently the Founder and Chairman of Da Alegria (Give Joy) Fundacion. Moreover, he is working as Athletic Greens’ CEO and Director.
Chris Ashenden – Founder, Athletic Greens
Kat Cole is the company’s current President, COO, and Board of Directors. Even though Athletic Greens operates remotely only, the company employs around 250 employees.
Athletic Greens – Startup Story
Athletic Greens was established in 2010 by its founder Chris Ashenden. He is a health and wellness-obsessed individual, and despite knowing a lot about nutrition and wellness, he kept getting sick.
He ended up in a clinic in 2008 and spent $35,000 on each kind of blood, saliva, stool, and urine test to know why he continued to get sick. And he was shocked to find out that his body wasn’t absorbing nutrients.
He was asked to follow a supplement regime of 50 pills. Ashenden tried it for a while and realized what most people think about nutrition is wrong and that there would be a better alternative than taking 50 pills daily.
It is how Athletic Greens started with the launch of its flagship product, AG1.
Athletic Greens aim to empower people to take ownership of their health. Here health and wellness mean fulfilling the body’s nutritional requirements while staying physically and mentally fit.
Athletic Greens – Business Model
Athletic Greens’ business model focuses on a very small number of products the latest science indicates are essential to human health. The company created AG1, a powered beverage to provide daily nutrition. It manufactures AG1 in TGA-registered, NSF Good Manufacturing Practice (GMP) registered facilities in New Zealand. Moreover, the product is NSF Certified for Sport.
Athletic Greens – AG1
Athletic Greens – Products and Services
Athletic Greens’ primary product offering is AG1, which combines 75 whole foods and 8+ nutritional ingredients into one, including multivitamins and minerals, superfood complex, plant extracts and antioxidants, dairy-free probiotics, enzymes, and mushroom complex.
Athletic Greens – Challenges Faced
Despite of extensive ingredient list, Athletic Greens fails to provide Iron and Vitamin D in its product.
Athletic Greens – Funding and Investors
Athletic Greens have undertaken 2 funding rounds and raised $115 million. Its latest funding round – Venture Series Unknown Round, was raised on January 25, 2022, to secure a total of $115 million. Out of 32 investors, the main ones that back the company are Alpha Wave Global, SC. Holdings, Anthony Pompliano, and Harold Hughes.
Date
Round
Number of Investors
Money Raised
Lead Investor
January 25, 2022
Venture Round
23
$115 million
Alpha Wave Global
June 21, 2021
Angel Round
11
–
SC. Holdings
Athletic Greens – Patents and Trademarks
AG1 ATHLETIC GREENS is the trademark that Athletic Greens Inc. filed on March 23, 2021.
Athletic Greens – Growth
In 2022, the Athletic Greens’ estimated revenue was $38.7 million annually (with $157,871 revenue per employee). Moreover, the company approached 200% growth in revenue and 100% customer growth.
Its valuation was $1.2 billion in January 2022. The employee count grew by 67%, and monthly web visit growth is -0.46%, with 1,889,094 monthly visits.
Athletic Greens – Marketing and Social Media Strategy
Athletic Greens leverage podcasts to connect with target consumers. The company invests in other people’s podcasts, like Tim Ferriss and Joe Rogan. Even it launched its podcast, ‘Inspiring Lives’, to create authentic conversations with diverse audiences.
In addition, Athletic Greens leverages the paid user-generated content campaign. The company reposts many ‘green selfies’ with people posting their greens in mesmerizing locations and unboxing experiences on its IG stories.
AG1 by Athletic Greens: You’re Going to Need a Smaller Cabinet
Athletic Greens – Social Media Presence
With Athletic Greens’ remarkable social media strategy, it has succeeded in establishing a significant social media presence:
Social Media Platform
Followers
Instagram
458K
LinkedIn
44.2K
Facebook
255K
Twitter
11.8K
Athletic Greens – Partners
Athletic Greens has partnered with the following organizations:
No Kid Hungry
Fundacion Da Alegria
Urban Light
The Surf Lodge
OceanX
Athletic Greens – Awards and Achievements
Athletic Greens recently won the 2022 Illumi Award as an Outstanding Emerging Business.
Athletic Greens plan to expand its nutrition drink footprint globally.
FAQs
What does Athletic Greens do?
Athletic Greens is a supplement company that produces health supplements to help customers fill nutritional gaps in their diet. It offers paleo, vegan, and keto-friendly supplements that contain nutritional ingredients to help reduce stress and sleep deprivation, and maintain a diet, enabling customers to stay fit and healthy.
Who is the founder of Athletic Greens?
Chris Ashenden founded Athletic Greens in 2010.
Who is the present COO of Athletic Greens?
Kat Cole is the company’s current President, COO, and Board of Directors.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by StepSetGo.
The benefits of fitness go on and on, but you need consistency and discipline in order to stick with a routine long enough to reap those benefits. That’s where technology can help. The right app can act as a virtual personal trainer or training partner to keep you motivated and accountable. Running and jogging help to build strong bones, as it is a weight-bearing exercise, strengthen your muscles, improve cardiovascular fitness, burn plenty of kilojoules and help you maintain a healthy weight.
StepSetGo is one such health and fitness app that lets people earn coins after every walk, which they can redeem in the in-app store for free products or discounts. StepSetGo app aims to get people out of the workout rut by incentivizing the process of walking.PM Modi also recognized this fitness app in his Mann ki Baat address.
With StepSetGo, founders wanted to make fitness simple, engaging, fun, and get as many people as possible to take up the challenge without asking them to do too much. So, walking was something that they knew they could use as an instigator to get users to get moving. It is something that they regularly do, all they needed to do was track it, institute a rewarding system, and make it social.
How StepSetGo works is simple; the app tracks everything from users’ steps, calories lost to the kilometers walked. It then converts those steps into SSG coins which is the currency used to redeem offers from the in-app marketplace called the ‘Bazaar’. Users can earn 1 SSG coin for every thousand steps they take. While fairly simple, earning these coins is purely dependent on the user’s diligence and persistence towards getting those steps in daily.
Once enough coins are accumulated, the user can reward his/her progress with gadgets, apparel, online courses, wellness products, and even bikes from the Bazaar section of the app. StepSetGo has taken things one step further, by heightening the engagement and motivation by introducing a healthy dose of friendly competition through the ‘Arena’ section in the app. There, users can compete with family and friends to reach specific goals, which ultimately encourages the building of healthier communities.
There is no limit to the number of coins a user can collect but limitations are only determined by each individual and also there are daily limitations. Therefore the longer your commitment to fitness is, the more rewards you can earn with StepSetGo. This simple yet viral concept has, in the last two years building its registered user base to nearly 7 Million.
StepSetGo Tools
JIRA, Confluence, Asana, Slack, Whatsapp Web are the few tools StepSetGo uses to ensure business continuity and seamlessness. Additionally, they’ve invested in an Atlassian suite for better communication within the team.
StepSetGo – Industry
2020 has been an extremely transformational year for the fitness industry. The almost overnight churn of traditional to virtual has not only had an impact on the responsiveness of the industry to adapt and evolve but also has molded a new generation of fitness enthusiasts. This new generation has finally been given enough nudges towards making that long-term commitment to their fitness journey and is seeking more accessible means to achieve it. Apps, virtual training, gamification with a combination of traditional offline solutions will chart out the next few years of the industry.
StepSetGo – Founders
StepSetGo was founded by Shivjeet Ghatge, Misaal Turakhia, and Abhay Pai.
StepSetGo Founders – Abhay Pai, Misaal Turakhia, and Shivjeet Ghatge
Abhay, Misaal, and Shivjeet have been friends for a while and they’ve always wanted to work together on something they could call their own. Sports and fitness are shared passions and the trio always knew they wanted to create the next big thing in the Indian fitness space. They all come from varied backgrounds, which came together perfectly to build and launch StepSetGo.
Abhay Pai
Abhay Pai is the Co-founder and CTO at StepSetGo. He holds an M.Tech degree and specializes in building high-scale technology solutions while heading the engineering team that develops, manages, and maintains all server-side infrastructures. He is also involved actively in the development and optimizations of the iOS and Android mobile apps for StepSetGo. While working with high scale tech-driven companies like IBM and BookMyShow, Abhay learned quickly what goes into building and scaling up a platform – which made him the perfect fit at StepSetGo.
Misaal Turakhia is a Co-founder and CPO at StepSetGo. With a Bachelor’s degree in Computer Engineering from NMIMS and a Master’s degree in Advanced Computer Science from the University of Leicester, Misaal handles the technical aspects of the product, UI & UX, as well as app development. After switching from a leadership position at Fork Media, Misaal developed a logistics app for his father’s spice trading business, which received a lot of attention and instigated his drive to pursue the next big thing. Watching his father run his own business gave him the inspiration to start his own entrepreneurial journey and that came into motion through StepSetGo.
Shivjeet Ghatge
Shivjeet Ghatge is a Co-founder and CEO at StepSetGo. As CEO, he looks after the finances, marketing, and business development for the platform, which are the areas of his core competence. After graduating from Grenoble Ecole de Management with a degree in international business, he began his journey as a working professional with some extremely reputable agencies like Duval Guillaume, a prominent and well-known advertising agency in Belgium, Publicis Paris, Umbrella Design, and Grey Worldwide. Working with these companies helped him hone his skills in brand marketing and business development, which eventually led him to start his own consulting agency. Working with this new generation of go-getters who were determined to go off the beaten path, in a direction that had not been explored by their predecessors inspired him to do the same.
What started out as a three-person setup, out of a friend’s father’s office space, has now grown to a 32-member team. StepSetGo’s team comprises young, vivacious individuals who work dedicatedly to make the platform reach newer heights in the least amount of time possible. The success of StepSetGo is a joint and collective ambition.
StepSetGo – Startup Story | How was StepSetGo Founded?
Misaal, Abhay, and Shivjeet have always had a passion for fitness, and they knew that was the space they wanted to be in. While the trio went through multiple concepts that went from the idea board to the actual business plan, they knew that they still hadn’t found a hook that would set them apart from the rest. This was when, during a seemingly innocent conversation about their sporadic workout regimens that involved spurts of rigorous workouts with bouts of none at all, Abhay mentioned that if they got paid to exercise, they’d take their commitment to fitness a lot more seriously. That was when StepSetGo was born.
When they were about six months in, at the starting of 2019, they were hesitant about pushing its concept out into the market. After a lot of R&D and testing within their own social circles, they knew that they needed an unbiased sample size in order to get honest and actual feedback. So, they decided to take the leap and on 10th January 2019, they launched the application and did a dipstick at the NMIMS College in Bombay with the students there. Little did they know that by the end of the day StepSetGo would have 200 new registrations and by March 2019, they would be up to about 55,000+ new user registrations.
Their dipstick at NMIMs college launched their first 200 users and from there on their concept has only further catapulted their brand awareness. In the first three months StepSetGo had reached almost 55,000+ registered users a day and today StepSetGo has clocked a total registered users base of nearly 7 million through organic routes.
As people used StepSetGo and saw individuals in their immediate circles reap the rewards, proof of concept was established and ultimately created an almost viral momentum for StepSetGo. Today, the platform has turned into a dinner-table conversation for users and their families.
The organic following StepSetGo acquired a loyal user base that loves using the application, and this helped them cross nearly 7 million registered users in just 20 months. That was a huge accomplishment for them because it was then that they realized that they had a unique concept that had a sense of virality built into it.
StepSetGo – Vision and Mission
The ideation and final launch of StepSetGo involved an immense amount of market research. From their research, they found that there are about 400 million people who were conscious of getting fit. However, only about 45 million were actually doing anything about it. Therefore, their goal was to reach those 350 million or so people and find a way to create something that would not just get them to begin a commitment to their fitness journey or goals but ensure it was a long-term one.
With that in mind and with a joint vision to build a fitter community, they came together to build a platform that would incentivize its users to make a long-term commitment to their fitness journey by providing them with immediate rewards.
StepSetGo – Name, Logo and Tagline
StepSetGo is all about getting started with one’s fitness journey, so they wanted to translate that concept to something that had a lot of energy behind it. The phrases Ready-Set-Go or Get-Set-Go were easy connections for them, considering that, that’s what one says at the start of a competition or race. So, they started to toy with terms that would be a call to action and had a concept of movement to it. That’s how StepSetGo was coined.
Name – StepSetGo
Tagline – Make Every Step Count
StepSetGo Logo
StepSetGo – Business and Revenue Model
The StepSetGo funding is provided by Huddle and ESV. Also, the StepSetGo revenue model as of today is through ad networks like Google, AdMob, and Facebook Audience Network as well as brand partnerships.
StepSetGo – Growth
The initial growth highlights can be summed up by StepSetGo’s social media following, which are:
Instagram – 1,38,000+ Followers
Facebook – 79,294+ people like this
Twitter – 5,162+ Followers
LinkedIn – 2,082+ Followers
StepSetGo – Customers/Clients Acquisition
‘Word of mouth has been its most powerful tool to make a name of StepSetGo in an incredibly cluttered market. Their strategy was very simple i.e. reward users for walking and the concept spoke for itself. In fact, their referral campaign is what has helped them really escalate the momentum at which they grew, because it gave users an easy way to build their SSG coins piggy bank by just getting more people to not just join but start walking and complete a minimum of 5000 steps. Additionally, at the beginning of the lockdown, since it was mandated for people to stay at home, they even instituted an indoor walking rewards system to continue to motivate and incentivize their users to keep up their progress.
Apart from that, marketing hasn’t played a very pivotal role in StepsetGo’s growth, however introducing new gamification features and avenues through which users can interact with social circles, at consistent intervals is what has helped keep things engaging. To enhance the appeal, they’ve collaborated with leading brands like Bajaj Avenger, Bewakoof, Skechers, Puma, and Decathlon among others to reward their users for making an effort to stay fit.
StepSetGo – Partnerships
StepSetGo has seen partnerships, among which the partnership with Symbo on April 28, 2022, is the latest one. The collaboration with Symbo Insurance, a leading insurtech firm, aims to launch a one-of-a-kind health insurance. This health insurance will be available on the app of the award-winning health and fitness industry disruptor, StepSetGo (SSG), which will also help the users earn cashback on their premium. This will make StepSetGo foray into the new segment of insurance. SSG, thus, will not only take care of the health of the users but also insure their health in real-time. This SSG insurance in partnership with Symbo will be cost-friendly, effective, and unique in nature.
The incentives that StepSetGo will likely offer will be awarded as monthly cashback, where the users would be able to earn back a maximum of 25% of the price of the premium by meeting their step goals. For instance, if someone completes 60,000 steps in a month, 2000 steps daily on an average, then he/she will be able to earn a minimum of 10% cashback. Thus, if he/she wants to claim 25% cashback, then 4,50,000 steps must be completed per month, which will make 15,000 steps daily on an average. The users can, in this way, keep track of the total steps they have completed, and the cashback they have earned. This will help them stay motivated and consistent.
The challenge was creating an application that was easy to use for everyone. The founders had to keep in mind the policies required for both Android and iOS systems. Their motive was to target anyone with a smartphone who could understand the concept and smoothly use the app. Building an application for the masses is tougher than it sounds even when one has a great idea.
StepSetGo – Marketing Strategy
StepSetGo’s one and only marketing strategy have been ‘word of mouth’, which was only made possible by a simple concept but had a unique added concept of customer-centric engagement at its core. It helped them get their first 200 users and has continued to help them grow their base to almost 7 million today.
StepSetGo recently won the Atmanribhar Bharat Innovation Challenge under the health & fitness category.
PM Modi also recognized this fitness app in his Mann ki Baat address.
StepSetGo – Future Plans
Userbase: over 7 million registered users
Notable client: The app has also collaborated with leading brands like Bajaj Avenger, Bewakoof, Skechers, Puma, and Decathlon among others
As per Similarweb’s data, StepSetGo ranks second after the Aarogya Setu app in terms of user engagement under India’s free apps’ category. StepSetGo is completely bootstrapped and is less than 2 years old. More than 95% of all of StepSetGo’s users are organically acquired. In September, StepSetGo entered the top 50 free apps under the Indian ‘all’ category and reached the #2 spot in India under the ‘health and fitness category.
There will be more fitness-oriented features that go beyond just walking. More of the gamification that you already see on the app, to keep people motivated. Additionally, there will be quite a few features that are coming up in the bazaar section that is just around the corner.
FAQs
What is StepSetGo?
StepSetGo is fitnessthe app tracks everything from users’ steps, calories lost to the kilometers walked. It then converts those steps into SSG coins which is the currency used to redeem offers from the in-app marketplace called the ‘Bazaar’. Users can earn 1 SSG coin for every thousand steps they take.
How does StepSetGo earn money?
At the moment, StepSetGo gets its revenue from advertisements, which the users can choose to watch to earn coins but a user can earn only up to four coins per day through this.
Who is the founder of Step Set Go?
Shivjeet Ghatge, Misaal Turakhia, and Abhay Pai are the founders of StepSetGo.
Is StepSetGo a Chinese app?
No, StepSetGo is an Indian app headquartered in Mumbai.
A healthy and fit body is essential for a human to perform the best. For the right reasons, of late, there has been increasing consciousness among individuals about fitness and health. Consequently, the fitness industry has been growing immensely. Keeping up with our new formed habit of searching for every solution online, many platforms providing guidance on fitness and health online, are also emerging. One such startup that is guiding you to attain your fitness goals is Miten Says Fitness.
Miten Says Fitness (MSF) is a digital-based platform that provides online fitness training services and has some of the best fitness trainers in India. MSF provides personalized fitness solutions (in the form of weekly Diet and Workout Plans) that are completely customized to the requirements of each of its clients – taking into consideration their current lifestyle, body condition, preferences, limitations, and fitness goals.
Miten Says Fitness (MSF) is a Mumbai based startup that provides personalized fitness solutions to its clients through weekly diet and workout plans. These plans are updated every week – taking in any feedback and assessing the progress made by the client.
How MSF Works
This approach ensures that the plans become more and more sustainable for the clients. Also, the weekly updates hold the clients accountable to follow through with their fitness journey while Miten Says Fitness provides clients with the service remotely.
The functioning of Miten Says Fitness is quite simple. First, the customer selects any of the numerous permutation combinations of options available on the website and signs up through its portal.
MSF Workout Plans
Once they sign up, the clients receive a document called- MSF Fitness Questionnaire. This questionnaire allows the team to collect complete details about the clients’ body, lifestyle, preferences, limitations, and fitness goals, along with their body photos.
Based on the response to this questionnaire, the MSF team create a plan for Week one. The plan includes details of exactly what food they need to eat, in what quantity, and a brief recipe which makes their meal plan tasty (and not just limit themselves to boring, bland salads).
Besides, clients also get a personalized workout plan (which can be done at home or at the gym – based on client preference) that details the exact exercise that they need to do along with the correct number of sets, reps, the rest period and a brief description of the correct form to execute these exercises.
A couple of buffer days are provided to the customers so that they can arrange for groceries and other necessary material to start with their Week one. As the customer starts, the company has to be informed.
Around day 5, Miten personally collects feedback from them and prepare their week 2 plan accordingly, and so on!
Miten Says Fitness provides a wide range of fitness services. The prominent ones are,
Helping its clients with a laid down path to enable them to achieve their fitness goals.
Enabling access to world-class fitness knowledge and expertise right at their fingertips.
Making personalized fitness programs affordable to its consumers.
Educate its clients with the correct information
The USP of MSF is;
They provide the services of a personal trainer and a nutritionist under one roof.
They provide the right level of support, motivation, and guidance to ensure that their clients feel empowered to religiously follow their fitness journey – despite being remotely available to them.
The core belief of Miten Says Fitness is to always provide value to its audience (on Social Media) and its clients and deliver results above expectations.
Miten Says Fitness – Founders and Team
Miten Kakaiya is the founder of Miten Says Fitness (MSF). He studied MEng (Hons) in Aerospace Engineering from the University of Manchester. He also worked with Airbus in the UK for an year before setting up MSF.
Miten Kakiya – Founder of Miten Says Fitness
Today, MSF is a team of 9 highly motivated individuals driven to leave a meaningful and positive impact on the lives of MSF stakeholders.
Miten Says Fitness – How was it Started?
The idea for MSF occurred unusually to Miten Kakaiya, founder of MSF. During his sisters’ wedding few of his cousins approached him for fitness tips given his interest in fitness. In the process of guiding them and getting tangible results; Miten found a business idea in it.
Miten Kakaiya, during his stay abroad for studies, has come across multiple Online Personal Trainers.
A few of the personal trainers I came across, really made a huge impact on my decisions in shaping the company. I observed them grow over a span of 2-5 years and carefully analyzed the strategies employed by them to climb the ladder of success – quotes Miten.
Fascinated about the concept of online personal trainers, Miten envisioned starting something along similar lines in India. He studied the fitness industry in India very closely to understand the micro details of the market. From his research, he realized that there are few gaps in the Indian fitness industry and that there are only a few online personal training service providers.
Miten started working on his concept by helping a few dedicated individuals from his neighborhood gym at a very minimal cost. It was this careful assessment of finding motivated and dedicated individuals that helped validate the potential of his idea.
MSF started off with basic services like detailing what food the clients need to eat and what workouts/exercises they need to do. As the team received feedback from their consumers, the team started including more details on their services.
MSF came up with client transformation plans, which included things like recipes for every single meal – making their diet food super tasty and easy to cook and sustain. MSF also started including information about the exercises and details like how to correct the form and basics to keep in mind while exercising.
Our next step is to introduce a video trainer alongside – which makes the implementation of the program hassle-free for our consumers. Our focus has always been on providing value to our audience and to our clients. This simple fundamental has helped us keep our customer acquisition costs low while also ensuring that we deliver quality services. Hence, we are always on the lookout for improving the overall experience of customers.
Miten taking inspiration from his overseas Online Fitness Trainers, wanted to follow the formula of – First Name + Last Name + Fitness, to name his brand. But the formula somehow didn’t work. Narrating the story behind the name Miten says-
I didn’t really like the sound of Miten Kakaiya Fitness or MKF. And so suddenly, one night MSF struck me, and I named it as Miten Says Fitness.
Miten Says Fitness Logo
Miten Says Fitness – Business Model and Revenue Model
Miten Says Fitness follows a simple B2C model of operation. MSF products are priced between INR 1,200 to INR 30,000/-. During the sale season, they have their products going as low as INR 250, as well. Since this is an online service package, they do not have any raw material costs associated, allowing price flexibility.
Besides, their team is also very lean for now. These factors allow high-profit margins for MSF, and these high margins are being used to re-invest into the business, mainly for Product Development and Marketing.
Miten Says Fitness – User Acquisition and Growth
Prior to launching MSF officially, Miten worked with a couple of clients to understand the potential of the idea in a better manner. These clients have been able to follow the diet and workout schedule dutifully. Gradually, positive results showed, which gave Miten an encouraging push to boost his strategy. He thereon started marketing his services online.
In the initial phase, Miten’s customers were mainly his friends and acquaintances. Through mouth referrals and digital marketing, Miten was able to popularize his services. Social media was extensively used by MSF to propagate their services by creating valuable content, spreading true information, and showcasing the incredible benefits that MSF clients have achieved.
MSF’s major source of client acquisition is social media. It allowed them to disseminate information at free of cost. Besides, it has proven to be a trusted platform to gain access to customers. The MSF team then works to convert their social media followers to customers.
Miten Says Fitness Instagram Marketing
As MSF got a hold of a good number of clients, MSF has flagged of offers and value-added benefits to its clients regularly to gain more clients besides, retaining the clients.
We are investing heavily right now into growing the reach of our social media and providing our followers with more and more free, authentic, and valuable information. Apart from that, we have plans to get a small scale, but impactful influencers on board to help us increase the reach and authenticity of our brand and our services – says Miten explaining the customer acquisition strategy.
Initially, it was quite a task for Miten to convince his parents and his close social circle about the online fitness training service providers, given it is fairly a new concept for the Indian Market. Nevertheless, with a clear and structured planning process, Miten was able to convince them successfully.
A major challenge for MSF was to make its clients follow the plan regularly and be committed. Unlike other products, here the clients have to buy a package and also put in efforts so as to reap benefits – that is, improved health and fitness levels.
To increase the awareness among the public concerning fitness and to improve the brand image of MSF they have introduced, the MSF Transformation Challenge. It is a fitness challenge wherein a bunch of people sign up together and are bound by limited dates.
MSF Transformation Challenge
The best three transformations during this period win Cash Prize from MSF. So far, they have had five editions, and all of them have been a huge success.
Now we are planning to bring it back again next year – bigger and better than ever before!
Miten Says Fitness – Funding and Investors
MSF has completely relied on money generated from the MSF business itself. Right from day one the company started generating revenue.
All the money generated is re-invested for content creation and on marketing to acquire more customers with the help of Social Media.
Miten Says Fitness – Advisors and Mentors
Miten, by virtue of studies, has developed a social circle dominated by Entrepreneurs, who are guiding him in his venture and has played a good role in shaping up the organization
Miten Says Fitness – Awards
Miten Says Fiteness has been recognized for the efforts it has put to make people live healthy and fit. Awards received by the platform are-
Radio City Mumbai City Icon Award for Excellence in Nutrition and Lifestyle in 2019.
GHP News 2019 Fitness and Nutrition Awards- Best Online Fitness Training Specialist- India
Featured on Mensxp platform for 31 days fitness challenge introduced.
Miten Says Fitness – Future Plans
MSF is currently operating from Mumbai. Miten Says Fitness has so far helped more than 1000 clients in 26 countries across the globe. The Platform is experiencing a steady growth rate of 100% YoY since inception, and aims to help 100,000 individuals from across the globe as a part of the five year plan.
Our goal is to remain as lean as possible. Implement newer technologies and invest more in product development. In the long term, we want MSF to be analogous with fitness in India and Indians across the world – Miten quoted explaining the company’s future plans
FAQ
Who is the founder of Miten Says Fitness?
Miten Kakaiya is the founder of Miten Says Fitness.
What is Miten Says Fitness?
Miten Says Fitness (MSF) is a Mumbai based startup that provides personalized fitness solutions to its clients through weekly diet and workout plans.
The pandemic started to spread across the world’s boundaries in about march of 2020. It soon accelerated lockdowns all over the world. Major and minor, both types of cities came to a standstill. Not only this, people were confined to their homes. We spent an enormous amount of time inside our houses.
Nothing stopped the pandemic too, thanks to technology. Essentials, medicines and other things were shared and delivered with the help of technology. With these advancements, technology came to us as a saviour. The only thing that jumped to the back seat was health. The health of people all over the world took a toll because of excessive screen time and the sedentary lifestyle we all were having during the covid 19. The virus is still not gone and the sedentary lifestyle still continues.
If you look at the data of shipments of the wearable industry in India, you will notice a steep trend. That graph shows that people are buying products that help them track their health statistics. This in turn means that people are slowly becoming vocal about the fact that their health is the most important asset that they own.
Many wearable brands are trying to capitalise on this trend of health consciousness. One of the players that are trying hard and equally shining is GOQii. You probably have already heard of this company. It has been very vocal about health and fitness, as they make fitness-related products. This is the article that covers the story of the ‘getting popular’ brand GOQii. Read this to know the man behind this innovation and the mission with which they operate.
GOQii is a fitness technology company. It is an Indian company in the sense that the brand is operated and even was generated by an Indian entrepreneur. However, it is an Indian company, it is headquartered in California. This fitness technology company offers a band of services and products that cover overall aspects of health for a person. It has smart wearable devices (Like a smartwatch or a smart fitness band). That device is coupled with a mobile app that works like the command centre for that wearable device.
GOQii Smart Watch
The unique thing about this company working in the health and fitness sector is that it offers a “coach” to every user. GOQii wearables and the android app has ‘personalised remote coaching. They have a team of health experts and doctors that guides every user to optimise his/her health goals. This optimization with each and every user helps maintain a healthy ecosystem in which people derive results.
GOQii Personal Coach
We all know or have heard somewhere that, everybody is different, you cannot examine each and everybody with the same instrument. That is when personalised care is needed and that is when the worth of personal coaches and trainers come into the picture.
They operated under the umbrella of a beta program until 2014 and then they closed it. After the closing of their beta program, GOQii became commercially available in India in August of 2014. It is to be noted that the beta program was closed in April of the same year.
The company has offices in Mumbai, Shenzhen, China and it hopes to have offices in the Middle East, the United States and Singapore. This venture has been highly trusted by investors of all sorts. Investors include Mitsui, NEA, Megadelta, DSG Consumer Partners, Galaxy Digital, Denlow Investment Trust, Edelweiss, Cheetah Mobile, GWC, Mr Ratan Tata (The OG investor), Mr Akshay Kumar (Popular Indian Actor) and Mr Vijay Shekhar Sharma (Paytm CEO).
About Vishal Gondal – CEO at GOQii
Vishal Gondal is a serious serial entrepreneur. We mean it seriously when we say, serious serial entrepreneur. Vishal started coding at the age of 16. He was passionate about gaming and soon started to build games of his own. At that age when a person knows how to code, the only favourable thing he/she codes are games. Those were the early days of the Internet and computers per se.
It was later in the year 1998 when something really interesting happened for Vishal. It was the time of Kargil and he out of curiosity made a game named “I love India”, and the main purpose of the game was to shoot intruders in the Indian boundary. The game was an instant hit and got over a lakh download at that time,
In 1998. That was impressive at the time as it is today. Then he got an idea that games that are India made and a little patriotic thematic in nature will go a long way if produced nicely. That was the time when IndiaGames, a venture came into existence. It was the brainchild of Vishal Gondal. Then he worked with venture capitalists and all, took the company from informally a game maker to a big name in the gaming industry. In 2011 Disney bought IndiaGames at a deal of over 100 million dollars.
That is a lot of money. Most people would take that money and go on a vacation of life. That “most people ” are not Vishal Gondal. Vishal chose to not get stagnant or dormant, he chose to flow in the direction of his passion. His passion other than games is easily guessable, It is fitness and health.
Vishal moved to the health and fitness sector to work his ideas out. He was also into fitness as all those previous years had a toll on his health because he was working on computers a lot. He affected millions with his games (in a good and thrilling way) and now he did not choose to stay put, but he chose to provide value to the next billion people.
He enjoys running Marathons, Ultras, Trekking & SkyDiving. His love for the outdoors and pushing oneself physically dates to his growing years when he was a national level volleyball player. Vishal is also a long time TEDster, gadget & gizmo freak and a judge on two television shows ‘The Pitch’ on Bloomberg TV & ‘Your Wish is my App’ on NDTV.
His passion for technology, fitness & gaming led him to his next venture GOQii which is focused on helping people make a change towards a healthier lifestyle and be the force of good.
That is why he chose health as the domain for his next venture. He decided to jump on the health sector and that was how GOQii was born, the ultimate health and fitness ecosystem.
How was the Idea of GOQii Conceived?
The company was founded by a smart person named Vishal Gondal. He is a super tech enthusiast. He is also the former Chief executive officer of Indiagames. He is a big name in the gaming industry. Made some really successful and critically acclaimed games in the 90s and then the most recent hit FAU-G.
After exiting the gaming space, with a great dreamy exit from his own Indiagames when it was bought by Disney, he could have enjoyed life anyhow he wanted but he noticed something. He noticed that after all his star career in the gaming space, his health has taken a toll on him. Albeit, He was a fairly sporty person in his college and school time. His love for the outdoors and pushing oneself physically dates to his growing years when he was a national level volleyball player.
After affecting millions of people with his games in a good and thrilling way, he chose the health sector. When asked why he started working again, he said that he is just a passionate person who is trying to follow his passion of creating value and putting an effect on a billion people.
His goal is to see people healthy and happy. He plans to make not only people in India healthy but also plans to expand GOQii to a place that will make it responsible for health and fitness for many areas in the world.
As it is said that software is the most scalable thing in the whole world. Once the worth is proven by GOQii, its software can go overseas and start creating impact there too as it is doing in India. For its future, GOQii plans to expand its services to the Middle East, the United States, and Singapore.
GOQii is not just another smart wearable brand that promises to track accurate data regarding your health. Vishal Gondal plans to make it much more than it already is. Much more than the world has seen. He wants to evolve the digital fitness industry up to a level that is never seen before. Not to mention, Vishal has high hopes for the wearable industry. He even says that these wearables will soon replace mobile phones in the near future.
So what is the USP of GOQii? It is a legit genuine question that may haunt you. There are many many USPs of this fitness startup but few most noticeable features are listed here –
GOQii has a full-fledged health-friendly ecosystem.
Personalised health statistics with health experts.
The corporate challenge and User testimonials.
All these are the most loved unique prepositions that people love. Let us discuss all of them in a little more detail to understand the market in which they operate.
The GOQii Ecosystem
We, in the last paragraph’s last line, mentioned an ecosystem of health. That ecosystem is known as the GOQii fitness ecosystem. As we previously read that GOQii manufactures watches and bands and other wearables to provide you control of your health.
Not only this, but the fitness company also provides all sorts of help from, weather coaches or experts or doctors and nutrition people. That personal coaching aspect of GOQii is the innovation that acts as a USP or a unique selling proposition.
GOQii Ecosystem
The ecosystem entails the application which is connected to the smart wearable device that you wear. The tracker is connected and reports all data to coaches, doctors, and experts if you have the subscription. Every Health coach is a certified coach under the company GOQii.
This environment that they have managed to create is called the GOQii ecosystem. It is a full-fledged place for all your health needs, that is what the company strives to offer. It strives to combine a smart fitness band, an app, a team that is expert and has cared for your health. That team includes a personal health coach, all sorts of designated experts and a Doctor for helping you out to meet the targets that you set for yourself and for the people you love.
GOQii also plans partnerships with top labs in the domain of diagnostics. It helps you to get recommendations for tests that might help you on the basis of the targets that you need to tough. You can do some of the reports from the comfort of your home and you can then access the reports directly on the app.
The GOQii ecosystem is designed to keep chronic diseases under control through increased adherence to therapy, lifestyle change and continuous data monitoring. Doctors are adopting this ecosystem for managing chronic diseases of their patients and are seeing great results. It has an app locker that they call a health locker. It is a cloud storage tool. That helps people to save their health records.
That cloud has unlimited space so that you don’t have to worry about losing your health records. That locker is accessible and can be accessed even remotely via a login and pass. GOQii has tied up with diagnostics labs like Thyrocare, which allow users to book tests directly via the GOQii app. Test results are directly sent to the Health Locker to be reviewed by the GOQii Coach and GOQii Doctor.
There is one more thing that you get with the GOQii ecosystem. It has a bonus feature called “Karma”. It is quite similar to the real phenomenon of karma. If you do something good, you will receive something good.
GOQii Karma
With the ‘Karma’ feature GOQii plans to use the same philosophy for a good social cause. So what happens is, if you walk with this feature, you get points, the more you collect points, the more you can donate to social causes that the company supports. It matches the philosophy of the whole wearable brand of “Be the force”.
Personalised care with health experts
GOQii runs on two models, that too simultaneously. It has the main product domain, which is the smart wearable technology that it advertises with Akshay Kumar. The other domain is the personalised health coaches support. This is the back end sort of thing and you can only experience it with a subscription that you can buy with the product itself.
Both these packages combined help in building a rapport with your own health. The best thing about the combination of health and technology is that it is capable of providing personalised results and guides and suggestions to the person using it.
As we all know, people love personalised tech. Like we love Netflix recommendations, and the social media algorithms to work on personalised tech. This is very recently made possible with the help of new and efficient technology for maintaining data, big data. It is a field that deals with extracting data and making sense of large amounts of data. It is true that data is the gold of the 21st century.
GOQii Corporate Challenge
GOQii Corporate Wellness Program
One of the most stuck starts of people who are not living a healthy lifestyle at all is the corporate people. The pressure to rise up at the corporate level makes them sit for long hours and thus deteriorates the health of these hard-working people. We can easily see and witness all around us that corporate people are the most prone to health discomforts.
GOQii has innovated a cool thought in this area of life. The fitness company organises a corporate challenge every now and then. The corporate challenge is a sixty-day fitness event. So, it spans about two months in total. This corporate challenge includes daily virtual and fitness sessions that are corporate-friendly.
Corporate friendly exercises means those sorts of exercises that can be performed in a short space and with low intensity of work done or effort induced. This allows all the employees to walk, get active, increase their fitness levels and make a positive move towards living a healthier lifestyle. Moreover, it is all in the app, a single application that entails everything for your health.
GOQii Health quiz
GOQii Health Quiz
Not only the corporate challenge, but GOQii also has hosted a series of health quizzes in the past. The motive of these quizzes was to improve the general knowledge about health. It is often seen in our society that we tend to believe some myths and misconceptions of the fitness world.
The goal of these health-related challenges and quizzes is to bust the myth around health and common fitness in society. Moreover, GOQii has taken a step further than just casual challenges and quizzes of stagnant general knowledge, it now hosts experts that debunk myths around health.
If you visit their youtube page, you will find a plethora and plenty of videos that are hosted by health experts, personal health coaches, doctors and nutritionists. This sort of clear and unbiased knowledge is freely available, this is a great initiative by Vishal and the team at GOQii. It helps build a rapport with users who are truly willing to do the actions required to meet their health and fitness goals.
GOQii Arena
GOQii Arena
The GOQii social feature lets you discover and make new friends, share your habits, goals, health & fitness stories, as well as motivate each other! It helps you build communities of like-minded individuals who share similar goals with GOQii users within the app in your region.
GOQii Health store
GOQii Health Store
The GOQii Health store is a one-stop online health store that offers a whole suite of curated health products and services. These products are tested for quality by our experts before being launched in the store. You can also redeem your GOQii Cash for discounts on listed products.
User Testimonials (What the users are saying about GOQii)
The GOQii watches went on from a beta version to a full-fledged company in April 2014. It is still somewhere in the middle phases of growth in India. As we all know that India is a very big country and global brands are fighting very hard to establish themselves in our country.
GOQii is one of the native brands that is trying hard to speak up among such massive competition from global brands. One of the best ways to look at the quality that the brand creates is by checking its testimonials. Let us see what people are saying about the GOQii ecosystem.
User Testimonial of GOQii
“Rahul Pandit gets off medication and gets healthier with GOQii” read an article on a website. This is an article that was listed on the blog that the GOQii team manages. The blog has all the success stories of fat to fit and healthy and happy people who have used the product and the support of coaches from GOQii.
This proves that there are actually real stories that are transformed with products and services that GOQii strives to provide. The blog not only contains success stories but the blog tries to become a companion in someone’s fitness journey. It entails all the healthy tips, tricks, recipes that will help people get from a bad shape to probably the best shape of their lives.
A comment on GOQii’s YouTube channel
This is a user testimonial that typed words on Youtube. He is thankful for how he found GOQii and how it has become a part of his life. This is one example but there are plenty more. GOQii has many people supporting it and making it an established brand.
Akshay Kumar, the actor and probable epitome of fitness in India is the brand ambassador of this company. As it gets more and more views and subscriptions, one thing is sure, that if GOQii is able to stand the market in India, then probably it can win most of the world.
Conclusion
Being healthy involves a lot of factors other than just exercise. You need to watch what you eat, get quality sleep and manage stress effectively as well. With a lot of foreign brands trying to provide value in this space, there are very few Indian brands that are trying to enter and establish themselves in this market.
GOQii is one of them. It strives to provide a full ecosystem for health and fitness. It has personalised coaches, health experts and all sorts of advantages that the wearable tech industry has to offer.
GOQii was started with the same goal in mind. That goal was to make a billion people happy and healthy. The focus is primarily on India. GOQii, a collaboration of some of the world’s leading experts and an amazing management team who are driven by a passion for healthy sustainable living, and who believe that all of us contain boundless potential.
GOQii’s goal is to enable millions of people across the world to “be the force” by helping them unleash their untapped potential. The passion with which Vishal and team manage and build products for India, Is the fuel for such ventures. All these steps will lead to a healthy and happy India.
FAQ
Who is the founder of GOQii?
Vishal Gondal is the founder and CEO of GOQii.
What is the revenue of GOQii?
The revenue of GOQii was ₹220 million as of 2019.
Is GOQii an Indian company?
Yes, GOQii is an Indian company founded by Vishal Gondal, the company is headquartered in Menlo Park, California.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by What’s Up Wellness.
Today’s busy and hectic lifestyle leaves many of us with no time to cook and eat wholesome and nutritional meals, which leads to nutritional deficiencies and health issues. Taking accurate nutritional supplements can help us stay fit. But, most health supplements come in the form of tasteless pills and capsules or blunt-tasting powders that make taking supplements an uninteresting process. As the result, many of us forget or avoid taking health supplements regularly. Kolkata-based startup What’s Up Wellness is solving this issue with their yummy tasting health supplements that we bet you will never forget to take.
What’s Up Wellness is all about making wellness fun! The startup has been formed with the aim of making wellness-related products that are not just good for health but are also fun and easy to incorporate into our daily lives.
The company’s first product,’ What’s Up Beauty Gummies’ is a nutritional supplement enriched with vitamins for hair, skin, and nails. These chewable gummies are easy to take as you just need to remove the wrapper and have it. Also, these gummies taste great and can be taken by both men and women.
Eating one gummy daily for 90 days will reduce hair fall, make hair stronger, hydrate and soften up the skin and will make the nails stronger. All in all, 90 days to a more beautiful you!
These gummies do not contain any artificial colors and are vegan, preservative-free, and gluten-free.
Sayantani Mandal and Vaibhav Makhija are the founders of What’s Up Wellness.
What’s Up Wellness Founders, Vaibhav Makhija and Sayantani Mandal
Sayantani has 5+ years of experience in creating content & brand strategy for digitally native brands. Creating the right content that hits the right chord with the users is her forte. After having worked full-time as a content creator for The Man Company & Grofers, she has consulted brands like ShopClues, Jindal Stainless, SkinBae & Kajaria. She’s taking care of sourcing, new product development (NPD), social media, branding, and communication for What’s Up Wellness.
Vaibhav has around 5 years of experience handling digital ads, product management, email marketing, partnerships & alliances, and CRM for various D2C brands like The Man Company, Grofers, Peesafe, Fizzy Goblet, Nonu Care, and more. He has worked on making these businesses operationally profitable – controlling and optimizing various input and output factors like customer acquisition costs (CAC), RTO, retention, LTV, conversion rate optimization, and more.
The Idea behind Starting What’s Up Wellness
The founders Sayantani and Vaibhav stayed away from home for over 10 years, busy building their careers. They were too busy to eat proper food and take care of their health. They realized that like them many youngsters who stay away from home fail to manage enough time to have nutritional and timely meals, which resulted in deficiencies and health issues.
“We saw that a lot of people in their late 20s/early 30s are now facing issues which were earlier faced by people in their late 30s/early 40s” says Sayantani and Vaibhav.
To address this issue, Vaibhav and Sayantani thought of coming up with health supplements that busy people can easily have, and stay fit and healthy.
Soon they started working on the product, What’s Up Beauty Gummies’. They took help from many doctors while formulating the product. Sayantani and Vaibhav also started a small test group of 20 people, where they tested for taste, brand name, packaging, etc. After receiving positive feedback on all parameters, the brand was officially launched.
Many Indian people are still much skeptical about including health supplements in their daily lives. Sayantani and Vaibhav wanted to break the stigma associated with health supplements and wanted to introduce their brand in a way that people find fun and interesting to try out. So when it came to naming the brand they wanted a funky name that sounds energetic and can send out positive vibes to the users. So they decided on the name What’s Up Wellness
What’s Up Wellness Logo
What’s Up Wellness’ tagline is ‘Wellness Made Fun’
What’s Up Wellness – Business Model & Revenue Model
What’s Up Wellness currently has one product ‘What’s Up Beauty Gummies’, which is being sold via the company’s own website and also e-commerce sites like Amazon and Flipkart. The majority of the sale is happening through the company’s website.
‘What’s Up Beauty Gummies’ are priced at Rs 899/- for a 30-day pack.
What’s Up Wellness – User Acquisition
What’s Up Wellness had a test group, that tried the products before the brand was officially launched. The first 50 customers were from friends, family, and acquaintances. The startup has also gained thousands of customers via Facebook and Instagram ads, and from marketplaces like Amazon and Flipkart. ‘What’s Up Wellness’ has also received many customers through word of mouth.
“the only thing that can both attract and retain is the quality of the product, and its efficacy. We don’t have to do anything extra for repeat, it is already pretty decent. And we get a good chunk of our customers via word of mouth “- the founders said speaking about the customer acquistion strategies followed by the startup.
What’s Up Wellness – Tools Used
Tools used by What’s Up Wellness for their daily operations are
Shopify
Google Workspace
Canva
Pickrr for shipping
Klaviyo for email marketing
What’s Up Wellness – Challenges Faced
Being first-time entrepreneurs, every step of building the startup was quite challenging for both the founders.
“Operations, packaging, product development, all of the things are ones which we never did. We learnt on the go, and talked to hundreds of people to learn the nitty gritty of various things” Speaking about the challenges, What’s Up Wellness founders Sayantani and Vaibhav said.
The health supplement market is ever-growing. The Vitamins and Mineral Supplements industry is worth USD 2.1 billion in India right now, slated to grow to USD 4.2 billion by 2030. While the gummy supplements market alone will be worth USD 300 million by 2030. What’s Up Wellness is competing with many established brands in this competitive market. Some major competitors of the startup are Power Gummies, Man Matters, and Be Bodywise.
What’s Up Wellness – Growth and Future Plans
What’s Up Wellness is growing steadily. As claimed by the founders, the startup is growing 100% month on month. The startup is working on building more products and is set to launch 5 more SKUs in 2022. Research and development is in the advanced stage for these new products. With more interesting supplements, What’s Up Wellness aims to capture a significant share of the nutritional supplement market in the next 5-6 years.
Today, everyone has become conscious about their health and fitness. People are spending more money and time on fitness training, supplements, and gyms. The largest population of today’s Indians is youth and they are obsessing over fitness and health.
For this generation and the upcoming generation, looks and body matter a lot. Earlier, people don’t pay this much attention to your looks or fitness. They preferred simple living but, now, things have changed and the youth is shifting towards the fitness and wellness world.
They tend to look good and feel good. For these, they buy supplements, follow different diets, healthy eating and most importantly join gyms. Gyms have become a trend and to become healthy, people prefer to join a gym. Spokespersons, actors, models, and business persons are often seen in the gym as their first-morning task.
If you are looking to buy any franchise, you must prefer a gym franchise. A gym franchise is the most effective business move, especially in India. The enthusiasm and devotion of people towards gyms have become a real goal for this generation. Also, gym voting rights have been revoked and increased in number.
Today, in India, several tops notch gym franchises are available. Through this article, let’s get started with your tour of India’s top-notch Gym Franchise.
Body Building India is generally known as BBI. It is a prominent Delhi-based company owned by BBI Fitness Services Pvt Ltd. BBI looks after your health and fitness with the latest methodologies such as training methods, events based on bodybuilding, free nutrition and supplements to its customers, and basic essential education on fitness.
BBI franchise is a very promising gym in India. To buy its franchise you need to require 1500-30000 sq ft of space or land. It demands up to 15-17 lakh capacity of investment in the startup. But, once done it becomes absolutely worth it.
Talwalkars Gym is widely known as the largest fitness gym across India. Its franchises are established in 22 cities in this country. Talwalkars Gym requires the minimum land usage and space i.e., 2,500 sq ft.
It was initiated in the year 2003 and since then, it has developed a lot. Besides buying Talwalkars Gym’s franchise, you need to invest up to 1 crore to 2 crore rupees and gain ownership.
The International brand associated with fitness house includes more than 377 fitness first clubs across the world. It is still moving towards the development and establishment in other countries as well.
Fitness First brand looks after your health and wellness. It promotes and ascertains a fitness philosophy that works coordinately with state of art club design. Therefore, you focus majorly on your fitness both physical and mental, over anything. The investment required for this franchise is INR 5 to 10 cr.
Fitness one/pink have initiated a major revolution in the southern part of India and established a call to script India’s Fitness Revolution. It has begun its journey towards other different regions.
Its franchise would lead it towards the expansion of its Revolutions. Pink in its brand promotes women. The investment in this brand is absolutely fulfilling and could bring great outcomes. The investment required is Rs. 35 Lakh and space required is sufficient to accommodate 600-1000 active members.
The very famous and premier fitness centre across the world established its headquarters in Dallas, United States. It is quite famous among regular city dwellers. The franchise of Gold’s Gym comes with great opportunities and experience for up to 30 years of building its name in the market and world.
When it comes to fitness, Gold’s Gym comes first in people’s mind. Its franchise cost is high but it’s named in the market and among the people is very prominent and essential. Golds Gym requires 5000 – 7000 sq. ft. of space and the investment required is 2.5 – 4 Crore.
Sports Fit is known for its passionate devotion of people towards culture and religious base, living a sedentary lifestyle. This brand offers plenty of services to its customers including a meal-diet plan and several other customized fitness solutions. It is established and initiated in Delhi and involved with Mahendra Singh Dhoni, the cricket icon.
Its franchise would be a great success for you. It requires around 3000-8000 sq ft of space or land. And requires investment up to 50 lakh to 1.25 crore rupees.
Chisel Gym Franchise is a very prominent brand that looks after your health, fitness and wellness. It is owned by Chisel Fitness LLP and established in Bangalore, India. When it comes to their franchise, they seek the right location to picture out their architecture, design and more. It is based on the Virat Kohli backed fitness startup and searching for the right company to offer their franchise.
To buy its Chisel Gym Franchise, you need to invest up to 1 crore to 3.5 crore rupees, based on their chosen level. It offers a partnership in business model and charges up to 25 to 35 lakhs rupees.
Fitness Fusion- The Pilates Studio
Name
Fitness Fusion- The Pilates Studio
Founded in
2000
Franchise Units
NA
Investment
INR 10-20 Lakhs
Apply to Fitness Fusion- The Pilates Studio’s Franchise
Fitness Fusion was founded by the fitness expert, Dr Namita Agarwal and the company’s headquarters is established in New Delhi, India. It works for the well-being and fitness of all age groups. Fitness Fusion offers the complete training program for your comprehensive fitness that includes a dance hall, reception, meditation room, and fitness studio.
Fitness Fusion requires the basic investment of 10 to 20 lakh rupees which is an absolutely low-cost and profitable deal. For buying its franchise, you need to have up to 500-800 sq ft of space or land.
The very distinguished brand that seeks the opportunity to love the living fit. Vivafit offers complete wellness, health and fitness to women only. It is a low-cost business franchise and a great opportunity for women.
It is a European-based fitness gym that assures for best weight loss results along with the proper nutrition to today’s women. It is a great deal and looks after their customers total wellness and health. Its franchise demands very little initiative and great results. The Area required for this Gym franchise is 1500 – 2000 Sq. Ft. and an investment of INR 25 – 50 Lakhs.
Conclusion
Fitness of body, as well as mind, is very essential among today’s generation. There is no loss in being fit and healthy. Franchises are the best way to encourage this. Gym franchises are extremely beneficial and incredible business, today. When you invest in the betterment of the people, you get great results. Promoting health and fitness is a step into this. Therefore, we presented you with the top gym franchises in India. Now, get started with your fitness initiative.
FAQ
How much does a gym franchise cost in India?
According to market analysis, a gym opening cost in India can range from anywhere between 5 lakh to 10 lakh rupees.
Why do gyms fail?
Most of the Gyms fail due to lack of proper implementation of sales and marketing strategies.
How much do Gold’s Gym owners make?
The average Gold’s Gym Salary for Manager Owners is $123,230 per year.
Chayanika Goswami
