Tag: Financial Products

  • Especia: One-Stop Solution to Your Startup Challenges

    Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Especia.

    Getting an idea and starting a Startup Project is just a start of entrepreneurship. Sustaining your business and growing subsequently are the biggest challenges. The startup ecosystem works on the theory of survival of the fittest, and startups need to be competent enough to maintain their position in the market. Finding customers, securing funding, managing finances and focussing on your core products/services, all need to be managed in parallel. When it comes to finances, obtaining startup financial support is the biggest startup challenge faced by entrepreneurs.

    Especia works as a finance partner for startups. It gives customized solutions for startups according to the stage of startup and the business requirements. It saves your involvement in financial activity so that you can focus on your core product or services offered by your business.

    Read the success story about Especia, founders and team, its services, and how it works?

    Especia – Company Highlights

    Startup Name Especia
    Headquarters Noida, Uttar Pradesh
    Offices Delhi-NCR, Mumbai, Hyderabad
    Industry Startups Finance Partner (CA, CS, Legal, and Valuation)
    Co-Founders CA Harshil Goyal (FCA, Regd. Valuer) and CA Sajal Goyal
    Founded 2010
    Website especia.co.in

    Especia – About
    Especia – Founders and Team
    Especia – Startup Story
    Especia – Logo and Tagline
    Especia – How it Works?
    Especia – Services
    Especia – Growth

    About Especia

    Especia – About

    Especia

    Any startup needs a dynamic push to overcome its growth barriers. The new business owners have a stark of becoming successful, are full of vigor, and are ready to put into their efforts up to any extent that gives wings to their objectives. The beginning phase of any startup is crucial as it requires long-term decision-making skills and high accountability for their actions. The new startups tumble at this point. Underestimating the importance of an efficient finance partner consultant hampers their long-term objectives in future fundraising & due diligence.

    Their team fulfills the role of an efficient finance partner. They are well versed in business legalities with the sound knowledge that improves the financial efficiency of your entity & has fewer red flags in future Due diligence.

    Especia identified this growth barrier and started working out an innovative solution. Firstly they demarcated the startups at the ideation stage, Growing stages, and maturity stage and identified the cause of failure of early startups in the early stage, and drafted their services according to their requirement at several stages. They discovered that financial restrictions at an early stage prevent them from getting efficient consultation as the markets had fewer options of the one-window solution to the end-to-end finance outsourcing of the startups.

    They identified this underlying incapacity of the market and gathered a team of individuals from various segments. Especia now bridges the gap and provides one window solution as a finance partner of the startups from Valuation, Secretarial, and Regular Tax & Compliance services that help them focus on the core. They act as a Virtual CFO Partner for Transaction Advisory & Due Diligence services as well.

    Especia – Founders and Team

    CA Harshil Goyal and CA Sajal Goyal are the Co-founders of Especia.

    CA Harshil Goyal (FCA, Regd. Valuer)

    CA Harshil Goyal, Co-Founder Especia
    CA Harshil Goyal, Co-Founder Especia

    CA Harshil Goyal, Co-Founder Especia, is a Fellow Member of the ICAI, holds a Master’s degree in Commerce and is a Registered Valuer by IBBI. He possesses over 12 years of experience in Start-up consulting, Valuations of startups & Startup fundraising transaction advisory services.

    In his 12 year career, CA Harshil Goyal has proven himself as a passionate Entrepreneur committed to easing out multiple pain points existing in the end to end finance outsourcing for startups from Valuation, Transaction Advisory, Due Diligence, and Business compliance domain using technology as a major disruptive force to change some of the age-old practices prevalent in the industry. He possesses expertise in Valuation, Secretarial Services, Transaction Advisory Services, Fund Raising, Due DiIligences, Structuring the Cap Table & ESOP Services.

    CA Sajal Goyal

    CA Sajal Goyal - Co-Founder, Especia
    CA Sajal Goyal – Co-Founder, Especia

    CA Sajal Goyal possesses 15 yr experience in this sector and has richly contributed to the growth and expansion of several startups and corporations. His expertise in CFO, business restructuring, process implementation, and reporting key indicators uplifted several startups and helped them achieve their desired pace of growth. In the 15 years of his career, he has spearheaded the entire gamut of finance & accounting and attained expertise in managing startups in a challenging environment. He has successfully implemented several effective processes & solutions in different businesses.

    His diligence in controlling and planning the finance and thorough understanding of Finance Processes, Management Reporting, Budgeting, and People Management for Multinational & Fortune 500 companies took Especia to greater heights.

    Especia – Startup Story

    Everything that it needs to maintain the finances of your company from basic bookkeeping to high-end valuation and due diligence services accompanied by well-drafted secretarial services fulfill the requirements of the start-up, in the long run. All the services suiting the needs of any startup are embedded in their entire gamut of offerings. From book-keeping to valuation and secretarial services, Especia team is ready to take charge of all your corporate financial management requirements.

    Time and again Especia has proved its utility to several growing startups and helped them bloom with their prospects. They had the privilege of outsourcing several new and running startups. They started as a traditional CA Firm but expanded rapidly as a One-Stop Finance Partner with tons of promising initiatives that suit your startup requirements. Their expert team proved its efficiency in outsourcing the accounting and secretarial services of several new and old businesses leaving them to work out on their business expansion.

    The technological blend in their services adds to your advantage as they are always ready to assist you through their virtual CFO services. They have attained maximum use of technology in their day-to-day proceedings with in-house technological advancements to avoid any human error that may hamper progress towards your futuristic goals.


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    Especia – Logo and Tagline

    Especia Logo
    Especia Logo

    The tagline of Especia is “we work from start to finish”. It defines their working strategy and their timely and productive services. They have a well-defined social media platform and their official website laden with segregated columns of your requirement. Any start-up seeking any kind of valuation, secretarial, or accounting services under one roof is always free to drop them a query.

    Especia – How it Works?

    Especia Associates is a group of dynamic professional experts in their domain. They have a team of Chartered Accountants and Company Secretaries to provide a one-stop solution to all the requirements of the startups being their finance partner.

    They manage your statutory compliances that add to your benefit at the time of any Fund Raising Due Diligence or M&A Activity in your business journey. Your statutory records are well maintained and monitored with due corporate governance. The requirements of a startup change according to their progress from one stage to other.

    Startup Development Stages
    Startup Development Stages

    They modify work according to the stage of the startup as the processes are in co-relation with the growth stage attained by the startup. At the ideation stage, they focus on maximum business retention and advise according to the cash flow generated by the business. They tend to long-term objectives and avoid any lucrative traps that may hinder your future growth.

    The growth stage is very crucial for any startup. It requires decision-making at several crucial instances that affect your prospects. Their expert team advises on retention activities and predicts deep insights to keep your start-up in a progressive mode. You get all the required services regarding your bookkeeping and Secretarial requirements to help your startup get the required push.

    The Growth Stage of any startup attracts the attention of investors. However, the startup tries to attract potential investors. They make your startup investment ready with all your compliances ready to satisfy the doubts of the investors. You get the best valuation and due diligence services with an aim to attract the most suitable investment to fulfill your growth objectives.

    Once you get the required investment from external sources, their scope of work also expands. Now, they provide you with all the facilities to retain your financial position and get a better insight into your future business journey.

    Especia – Services

    Especia services
    Especia services

    They start understanding your business operations and align & modify finance processes along with management vision how they want to structure the entire finance Department, Finance Processes & Reporting. Their services align with your business needs & vision of the management to give you the one-stop solutions as your finance partner that covers Valuations, Secretarial Services, Book-keeping Services, Compliance, and Management Reporting. Their team helps you in getting investment ready at the time of fundraising with all the compliances and due diligence ready at hand. With Especia by your side, you can surely scale new heights in your business venture.

    They identify the stage of your startup and render their services accordingly. Their services vary according to your business requirement and deploy full-scale operations to save your involvement, of any kind, in the day-to-day secretarial or any other financial activity. They focus on a “one-stop solution” for your accounting, compliance, and secretarial requirements. This facilitates your timely & accurate valuation and due diligence as they already possess all your vitals for the report. Their expert team saves your time, keeps a vigilant look on your finances, and gives you red flags beforehand.

    Especia – Growth

    Today Especia has 400+ clients with all their services outsourced to expert team with positive feedback for their services. They look forward to giving the most client-centric valuations, secretarial, and accounting services. Their team helps their clients qualify in due diligence and attract the best investors for their startup growth. The use of technology has played a key role in their service enhancement and making a more advanced approach towards technological advancements in their services to inculcate better outcomes of their services.

    FAQs

    When was Especia founded?

    Especia was founded in 2010 in Noida.

    Who is the founder of Especia?

    CA Harshil Goyal and CA Sajal Goyal are the Co-founders of Especia.

    What are the services offered by Especia?

    Especia services include:

    • Taxation Services
    • Secretarial Services
    • Audit and Assurance Services
    • ESOP Solutions
    • CFO Services
    • Valuation Services
  • Marketing Strategy of Bajaj Finserv that made it Diversified Financial Service Company

    Bajaj Finserv Limited is an Indian financial services firm that specializes in lending, capital management, financial advisory, and coverage. Business loans of up to Rs 45 lakh are available from Bajaj Finserv at low-interest rates.

    Like all and every firm, ‘Marketing’ is one of the most essential activities of the firm that engages in promotional and advertising activities such as marketing and advertising for goods or services, particularly in the modern environment where innovation strategy has accelerated exponential rate and implementation of these strategies can be a make-or-break determinant for businesses.

    Middle-class and low-income families are mostly the target clients of this team. They have created commercials and marketing techniques that are suited exclusively for them. Offering them high-interest rates on investments, short-term loans, insurance plans, and other financial products. By making such great deals available, the name and fame of the company start spreading not only through marketing but also through word of mouth.

    A marketing strategy is a well-thought-out comprehensive business plan. This plan assists in targeting consumers and eventually converting them into potential customers of offerings or services. Let us take a closer look into the particulars of such plans or strategies. In this article, we are going to give you a good overview of the marketing strategy of Bajaj Finserv.

    Bajaj Finserv Focusses on Retaining Customers
    Bajaj Finserv’s Content Marketing Strategy
    Bajaj Finserv Forms Alliances with the World’s Best Companies
    Bajaj Finserv’s Deep Technological Investment
    Conclusion
    FAQs

    Bajaj Finserv Commercial ad

    Bajaj Finserv Focusses on Retaining Customers

    Bajaj Finserv Logo
    Bajaj Finserv Logo

    Bajaj Finserv is more focused on keeping current clients than gaining new ones. They believe that keeping their existing customers satisfied will make their clients recommend them to others thus helping their firm to grow and expand.

    ‘More clients cannot equal more items per client, but the more delighted their customers are, the more inclined they are to collaborate with them on their next big project’. They are more inclined to refer Bajaj Finserv to their relatives and friends. The more people who suggest them, the less they have to worry about acquiring new consumers. They can focus more on existing clients if they do not have to worry about acquiring new customers.

    Any buyer would check the company’s ratings before acquiring something. Satisfied existing customers will help in building a good brand image in the market thus helping them in competing against rivals.


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    Bajaj Finserv’s Content Marketing Strategy

    Content marketing is a sort of business that entails the production and sharing of internet content that does not directly promote products and services but is meant to arouse interest in the product or offerings.

    Bajaj Finserv has been writing SEO-optimized blogs on a variety of themes to boost its brand’s visibility across all results. This will help them to be more visible to clients and build their belief in them.

    From the first stage, which is the consciousness phase, in which the consumer understands the item, to the last step, which is the action stage, in which the client acquires the product, Bajaj Finserv has meticulously prepared its content marketing strategy.

    Their very well-maintained attention stage for the simple purchasing of their clients is one of the unique aspects of this firm’s marketing strategy.

    It is a well-known brand in its field, along with some of its rivals. It caters to a specific demographic and is one of the most effective marketing methods available. So, let us dig deeper into the rivals of this well-reputed company.


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    Bajaj Finserv Forms Alliances with the World’s Best Companies

    Bajaj Finserv Alliances and Partnership
    Bajaj Finserv Alliances and Partnership

    This company’s predilection for the best in the world stems from our fixation with achieving our Big Goal. When their consumers purchase a product or service from them, they think they are putting their trust in their firm. Trust is a sensitive subject in and of itself. It necessitates both skills and experience. Bajaj Finserv is executing zero-tolerance policies to compromise when they work with SalesForce for their internet skills, Microsoft for our software, TCS for process analysis, and CRISIL for audits.

    They are not a partner who can be both hot and frigid at the same time. They are just as committed to their business associates as they are to each of you as clients. Even with their relationships, they have set new standards in terms of innovation by deploying their structures and procedures to build brave new realities.

    Bajaj Finserv’s Deep Technological Investment

    Bajaj Finserv uses technology to give you a better user experience, allowing you to make decisions even when you are being served. Since the result of technology is not the technology itself, but rather the inventiveness with which it is deployed.

    This team has continued to expand our technological spending over time by putting our money where our mouth is. OPEX, not CAPEX, accounts for a significant chunk of technological expenditure. It provides us with the benefit of being unaffected by diminishing returns. It provides you with unrivalled flexibility in working with us for all of your financial needs.

    The more satisfied you are, the more likely you are to pick us the next time you require financial assistance.


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    Conclusion

    Bajaj Finserv is a pretty reputed company among both its rivals and its clients. The fact that they concentrate more on their present consumers to meet them and provide them with more facilities is a marketing advantage since every time a new consumer sees their ad and goes to obtain a review, there is a high probability that he will turn into a buying

    This article will show you how Bajaj Finserv implemented its digital marketing strategy, and if you want to master comparable strategies and expertise, start learning online marketing right now.

    Bajaj Finserv considered an essential factor while devising their approach for achieving the Big Goal is what are the specializations and strengths from the past, they might want to bring forward. One notion rang true across all of our alternatives, reflecting in all of their results throughout their existence – longevity. It is the imprint that their past has left behind. This is the result of the team’s parent company, the Bajaj Group, working for almost half a century. Distributed through each business invested into by the Group. This important filter must be applied to everything they do.

    FAQs

    Who are the target audience of Bajaj Finserv?

    Bajaj Finserv’s target audience consists primarily of middle-class and low-income group of families.

    What does Bajaj Finserv do?

    Bajaj Finserv is an Indian financial services company. It is involved in lending, asset management, wealth management and insurance.

    Who is MD of Bajaj Finserv?

    Sanjiv Bajaj is the MD and Chairman of Bajaj Finserv.

    Who are the top competitors of Bajaj Finserv?

    Some of the Bajaj Finserv’s competitors in India are:

    • Mahindra Finance
    • Muthoot Finance
    • HDFC
    • IDFC FIRST Bank
    • Shriram city union finance
    • BankBazaar
    • Reliance Capital

    What are the subsidiaries of Bajaj Finserv?

    Bajaj Finserv subsidiaries includes:

    • Bajaj Finance Ltd.
    • Bajaj Allianz General Insurance
    • Bajaj Allianz Life Insurance
    • Bajaj Housing Finance Ltd.
    • Bajaj Finserv Markets