Tag: Festive Offers

Profitable Business Ideas for the Indian Festive Season
The Indian festive season is a time of joy, celebration, and spending. It starts with Ganesh Chaturthi and extends through Navratri, Diwali, and Christmas. This period offers a plethora of business opportunities as people are in a mood to shop, decorate their homes, and indulge in various festivities. If you’re an aspiring entrepreneur looking to capitalize on this vibrant season, you’re in the right place. Here are some profitable business ideas for the Indian festive season that can bring you significant returns.

Ethnic Wear and Accessories
Festive Decorations
Gift Hampers and Personalized Gifts
Festive Sweets and Savories
Event Planning and Management
Handicrafts and DIY Kits
Home Cleaning and Organizing Services
Online Tutorials and Workshops

Ethnic Wear and Accessories

Ethnic Wear – Profitable Business Ideas for the Indian Festive Season

Why It Works:

Festivals like Diwali and Navratri see people dressing up in their finest traditional attire. The demand for ethnic wear, such as sarees, lehengas, and kurtas, skyrockets. Accessories like jewelry, bangles, and traditional footwear also see a surge in sales.

How to Start:
- Source Quality Products: Partner with local artisans and boutiques to source high-quality, unique ethnic wear.
- Online Presence: Create an online store or use platforms like Amazon and Flipkart to reach a wider audience.
- Social Media Marketing: Use Instagram and Facebook to showcase your collection and attract customers.
Potential Earnings:

Depending on the quality and uniqueness of your products, you could earn anywhere from INR 10,000 to INR 1,00,000 per month.

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Festive Decorations

Chirstmas tree decoration Video – Profitable Business Ideas for the Indian Festive Season

Why It Works:

From Diwali diyas to Christmas trees, the festive season is incomplete without decorations. People love to adorn their homes with lights, rangoli, and festive ornaments.

How to Start:
- Product Range: Offer a variety of decorations, including eco-friendly options.
- Workshops: Conduct workshops on making DIY decorations to engage your audience.
- Collaboration: Partner with event planners to supply bulk orders for festive events.
Potential Earnings:

With a good product range and effective marketing, you can earn between INR 20,000 to INR 1,50,000 during the festive season.

Gift Hampers and Personalized Gifts

Personalised Gift – Profitable Business Ideas for the Indian Festive Season

Why It Works:

Gift-giving is a huge part of the festive season. Personalized gifts and curated gift hampers add a special touch, making them highly desirable.

How to Start:
- Curate Hampers: Create themed gift hampers for different occasions and budgets.
- Personalization: Offer customization options for gifts like mugs, photo frames, and cushions.
- Corporate Gifting: Target corporate clients for bulk orders.
Potential Earnings:

Depending on the range and customization options, you can earn between INR 15,000 to INR 1,00,000 per month.

Festive Sweets and Savories

Sweets and Savories – Profitable Business Ideas for the Indian Festive Season

Why It Works:

No celebration is complete without sweets and savories. Traditional Indian sweets like ladoos, barfis, and namkeens are always in high demand.

How to Start:
- Quality Ingredients: Use high-quality ingredients to ensure taste and safety.
- Packaging: Attractive packaging can make your products stand out.
- Online Orders: Offer online ordering and home delivery services.
Potential Earnings:

With a focus on quality and effective marketing, you can earn between INR 20,000 to INR 2,00,000 during the festive season.

Event Planning and Management

Event Planning – Profitable Business Ideas for the Indian Festive Season

Why It Works:

The festive season is a time for parties, weddings, and community events. Professional event planners can help make these events memorable.

How to Start:
- Portfolio: Create a portfolio showcasing your previous work.
- Vendor Network: Build a network of reliable vendors for catering, decoration, and entertainment.
- Packages: Offer customizable event packages to suit different budgets.
Potential Earnings:

Depending on the scale of events you manage, you can earn between INR 50,000 to INR 5,00,000 per event.

Handicrafts and DIY Kits

Handicrafts – Profitable Business Ideas for the Indian Festive Season

Why It Works:

Handmade products have a unique charm and are often preferred for their authenticity and craftsmanship.

How to Start:
- Product Range: Offer a variety of handicrafts, including pottery, textiles, and wooden items.
- DIY Kits: Sell DIY kits for people who love crafting their own decorations.
- Workshops: Conduct workshops to teach crafting skills.
Potential Earnings:

With a good product range and effective marketing, you can earn between INR 10,000 to INR 1,00,000 per month.

Home Cleaning and Organizing Services

Home cleaning services – Profitable Business Ideas for the Indian Festive Season

Why It Works:

People like to clean and organize their homes before the festive season. Professional cleaning services can save them time and effort.

How to Start:
- Service Packages: Offer different packages based on the size and requirements of the home.
- Trained Staff: Hire and train staff to ensure high-quality service.
- Marketing: Use social media and local advertising to reach potential customers.
Potential Earnings:

Depending on the number of clients and the services offered, you can earn between INR 20,000 to INR 1,00,000 per month.

Online Tutorials and Workshops

Crafting tutorial – Profitable Business Ideas for the Indian Festive Season

Why It Works:

Many people are interested in learning new skills during the festive season, such as cooking, dancing, and crafting.

How to Start:
- Identify Skills: Identify the skills you can teach, such as cooking festive dishes or making decorations.
- Online Platform: Use platforms like Zoom or YouTube to conduct your tutorials.
- Fee Structure: Offer both free and paid classes to attract a wider audience.
Potential Earnings:

With a good following and effective marketing, you can earn between INR 10,000 to INR 50,000 per month.

There are a tonne of business opportunities waiting to be seized during the festive season in India. During this time, there are many ways to make money, from ethnic clothing to event planning. The secret is to find a market niche that fits your interests and skill set and then use that niche to effectively sell your goods or services.

Remember, the festive season is not just about making money; it’s also about spreading joy and happiness. You can create a lasting customer base for the future and make this holiday season memorable for your clients by providing high-quality goods and services.

So, what are you waiting for? Choose a business idea that excites you and start planning today.

FAQ

Are seasonal products profitable?

Yes, seasonal products can be highly profitable due to increased demand during specific times of the year, such as festivals or holidays. Proper marketing and timely availability can lead to significant sales boosts.

How do I prepare my business for holiday season?

To prepare for the holiday season, increase inventory, launch festive marketing campaigns, and ensure your website is user-friendly. Train staff for excellent customer service, create a festive atmosphere and offer gift bundles. Engage customers on social media and plan for efficient shipping to maximize success!

How do you attract customers on holidays?

Attract customers during holidays by offering special promotions, creating festive marketing campaigns, utilizing social media, and enhancing in-store experiences with decorations and events. Providing excellent customer service and personalized recommendations also helps draw in shoppers.

Which Indian holidays generate the most money?

Major Indian holidays that generate significant revenue include:
1. Diwali: High spending on gifts, sweets, and decorations.
2. Durga Puja: Increased sales in fashion, decor, and food.
3. Eid: Boost in sales of clothing, sweets, and food items.
4. Christmas: Growth in retail, gifts, and decorations.
5. Pongal/Makar Sankranti: Increased sales in traditional foods and new clothing.
October 8, 2024
Shine Bright: Small Businesses Strategies to Outshine Big-Bang Festive Offers

The festive season is indeed colorful, but it can get noisy at times! This holds true for the digital e-commerce and retail segments as well. Retail giants and online marketplaces go all out to grab eyeballs and purse strings during the festival season, while the smaller companies and startups are left struggling to remain visible. StartupTalky spoke to a few digital marketers and small and medium companies to try and find out some simple ways small businesses can make the most even amid a deluge of festive offers.

Be it the Great Indian Shopping Festival by Amazon India or the Big Billion Days by Flipkart, you cannot ignore the demand that these giants churn out single-handedly.

On Sunday Flipkart’s Chief Executive Officer, Kalyan Krishnamurthy said in a statement that the Big Billion Days sale got 1.4 billion visits during its festive offering between Oct 7-Oct 15, two times “crorepati seller growth” over the previous year. Meanwhile, Amazon’s Great Indian Shopping Festival is expected to clock blistering sales.

A survey conducted of 1,000 mobile users by imobi and Glance showed that 84% of Indian consumers reported an increase in their online shopping budgets from a year ago during the current festive season. Around 66% of the surveyors intend to shop for items over ₹25,000.

“What happens during the festive season is that big brands have bigger budgets and larger-than-life campaigns that they allocate, and smaller companies get lost in that chatter,” said Vivek Kumar Anand, Chief Business Officer at DVIO Digital, which handles marketing for aggregators like Flipkart and Meesho.
In 2022, the advertising sales of e-commerce giants were tipped at a mind-boggling $1 billion, according to Sankalp Mehrotra, VP of Monetisation at FlipkartPitch during an event in February this year.

The best way to deal with the sale season is to just accept their might and pick niche products to market, digital marketers said.

“We try to avoid competition. For example, if someone is selling a product on Amazon, we try to avoid those sales and focus on some other products, through which we can avoid the competition because we understand that there are budget constraints and we cannot be with these giants,” said Abhyudaya Tripathi, vice president, business operations at digital marketing firm Tangence.
Spending on advertising during the festive season is also of little use, as returns may not be equivalent, Tripathi added.

Babycare retailer Citta’s Co-Founder and CEO, Akansha Sharma, expresses the anguish of putting up search engine marketing ads during the festive season. “You definitely have to increase (the budget on ads) during the festive season because everyone is doing that. So, you know, bidding is very competitive for ads. So if the other person is going to bid more, your bid automatically has to increase. It increases easily by 15-20%.”

Therefore, several smaller companies are left with no choice but to sell on aggregator sites, even though it may eat into their margins.

Many smaller companies struggle for visibility despite increased marketing budgets and high demand.

“There are a lot of Indian and international brands with deeper pockets and a much larger infrastructure base that come up with offers, discounts, and product ranges which are almost impossible and unviable for the smaller players from the MSME sector to compete with. Thus, we see an overall increase in sales from a market perspective, but MSMEs end up taking a hit,” said Navin Rao, co-founder of The Kaftan Company.

Maintain Exclusivity

The huge discounts offered on e-commerce sites tend to divert even loyal customers away from a company’s home website. One way to stay relevant during the festival season is to have exclusive products on your company website.

“There is the entire collection on Myntra and Amazon (by our company), but there might be a small capsule of, say, footwear, which is available only on our website, that would just create a differentiated element for the customer to come to our website and shop from this website,” said Shalvi Govil, Head of Digital Business at clothes retailer–The Indian Garage Co.

Companies can also get creative and offer services that are available only on their website. Clothes retailer TryndBuy has a virtual try-on room where a customer can try on clothes virtually. The company has granted 30 patents internationally for this feature and has already won several awards for it.

Citta tries to invest in fostering client relationships during the holiday season rather than getting down to intensive marketing. “We’re planning to have a few more festive-oriented talks on Instagram, like storytelling for kids or something that will get them that is centered around the festivals. It’s still a more genuine way to connect with people than just marketing,” Sharma from Citta said.

A recent survey by consumer data intelligence company Axis My India, 33% of the 5,452 people surveyed are more likely to interact with brands on social media when presented with compelling offers. While 39% of respondents cherish the classic touch, choosing not to interact with brands on social media for festive deals.

Sometimes small tweaks on the digital interface can cascade into bigger returns, even amidst the frenetic buying spree.

“Even if you change the meta tag and the meta description of the SEO (Search Engine Optimization) words, then you will be up in the game in terms of higher CTR (click-through ratio) for the festive season. Let’s say instead of having a plain vanilla kind of description for your SEO ranking, you are having 70% off during the festive season for the selected product; automatically, you will have a higher CTR,” said Anand.

Anand also suggested handing out coupons and discounts well ahead of time and keeping note of the buying behavior of customers. For example, luring buyers during the Shrad period is typically considered a lull period for purchases.
Some entrepreneurs try to look at the positives and focus on networking and building ties.

“These few months are a great time to get to know all the people involved, like a retailer or any other business partners. It’s a very good time to start building relations with people involved, such as retailers or other business partners. We ensure that we’re gifting something to our business partners and maybe meeting them,” Sharma from Citta said.

Direct-to-consumer skincare retailer Foxtale says it empowers customers through transparency.

“Whether it is through our ingredient list or our lab trials where the customer is privy to reviews of our products before they can make an informed decision, we try and empower our customers to make the right choice for themselves when picking out a product,” said Aditi Sahu, VP Product, and Development at Foxtale.

Conclusion

The big retailers and giants may take the thunder away as far as festive discounts are concerned, but smaller companies can also make hay while the festive sun shines. Brainstorming with creative strategies and looking at consolidating your existing clientele can go a long way in maintaining brand loyalty, irrespective of the festive boom.

Flipkart Big Billion Day vs Amazon Great Indian Festival

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October 20, 2023