Tag: feedback

  • Essential Business Lessons You Learn from Shark Tank India

    Shark Tank India is a Hindi-language reality television series on Sony Entertainment Television. The program is an Indian adaptation of the famous American show Shark Tank. The first season of Shark Tank India debuted in December 2021. It gained popularity quite rapidly and is currently among the most-watched television programs. 

    The show involves a panel of potential investors known as “Sharks,” who listen to entrepreneurs pitch, their ideas for a business or product they want to create. These self-made multimillionaires evaluate the company ideas and products put forward before deciding whether to invest their money in bringing them to market and providing guidance to each contestant.

    Shark Tank India is now a leading source of entrepreneurial insights, providing experienced and aspiring business enthusiasts with knowledge. In this article, we’ll look at the most important lessons any business can learn from the tank, providing a road map for success in today’s fast-paced corporate atmosphere.

    More Lessons Can Be Learned From Failure Than From Success
    Success Is Driven by Passion
    Presentation Is Key
    Seek Feedback Whenever Possible
    Safeguard Intellectual Property Rights
    Stay Informed of Technological Developments
    Watch the Numbers
    Analyze Your Business
    Differentiate Yourself From the Competition
    Be Creative but Sensible
    Be Honest

    More Lessons Can Be Learned From Failure Than From Success

    In the fast-paced and competitive world of entrepreneurship, fear of failure can hinder success. Failure is not a dead end but a stepping stone towards your ambitions. Only when you are rejected you take another look at your proposals and find any gaps or deficiencies.

    Rather than discouraging people, Shark Tank India depicts failure as a motivation. Entrepreneurs who have faced rejection often come back with new determination, armed with lessons learned from previous experiences. This resilience and willingness to learn from failure is the drive that pushes you toward tremendous success in the future.

    Success Is Driven by Passion

    A recurring ideology on Shark Tank India is the passion that entrepreneurs bring to their pitches. A passionate pitch attracts investors’ attention, establishing a relationship beyond the product or service delivered. Investors only invest when they trust in the individual over the concept itself. Being passionate means you are eager to go to any length to impress, encouraging you to think outside the box and create an exceptional product.  

    Passion connects people outside of the context of Shark Tank. Entrepreneurs who sincerely believe in their products or services are more inclined to form genuine relationships with their target audience. This enhances word-of-mouth marketing strategies and builds up customer loyalty towards the business.

    Presentation Is Key

    Presentation is an essential factor that should never be disregarded. Presenting a product in isolation may not be as effective as integrating it into a relatable and captivating story since products and services frequently exist within the framework of a bigger narrative. Entrepreneurs who succeed in the storytelling element create a stronger impression on investors. 

    A well-crafted presentation demonstrates that the entrepreneurs spent hours preparing and refining their content. When you only have a limited amount of time to make your pitch, being equipped with fundamental principles and concepts will help your project get traction and show investors that you value both their time and your own.


    Shark Tank India: What is it? Who are the Judges?
    The latest season of Shark Tank India, the popular business reality TV series, is now live. Discover the judges and the show’s success.


    Seek Feedback Whenever Possible

    Entrepreneurs often feel a strong emotional attachment to their businesses, making it challenging to detect flaws or blind spots objectively. In any entrepreneurial journey, feedback is crucial. It helps you understand how others will perceive your product or service and what improvements you can make to better it. Identifying blind spots is vital for making informed decisions and addressing potential difficulties.

    On Shark Tank, these entrepreneurs benefit from the extensive knowledge of the “sharks.” If you hear similar feedback from multiple individuals, that is an essential topic for improvement. Whether it’s about pricing, marketing, or operations, the Sharks’ insights help businesses reassess the strategies they have in mind. Recurring feedback identifies opportunities.

    Safeguard Intellectual Property Rights

    Intellectual property refers to a wide range of intangible assets, including patents, trademarks, copyrights, and trade secrets. Depending on the type of business, every kind of protection has specific purposes and needs to be considered. These assets represent the different ideas, innovations, and creative works that set a company apart. Intellectual property rights protect you from possible legal issues, such as the possibility of rivals suing you for infringement, and they also create a framework for handling future disputes.

    If your product is distinctive, the first question investors will ask is if it is patented. Sharks will be hesitant to invest in your firm if your product is not patented, as unpatented products are more inclined to be copied.

    Stay Informed of Technological Developments

    In a world where innovation is king, businesses that adopt new technologies and welcome technological developments stay relevant and prosper. Customer expectations constantly change; every business plan must adapt to meet these needs. The key to making this work is to keep an innovation-learning mentality. 

    Set up Google Alerts for essential technologies, developments, and leading firms in your industry vertical. Automated alerts make it simple for you to stay updated on news events. Analyze and experiment with the potential applications of these developing technologies in your business. Instead of innovating only for the sake of innovating, correlate your innovations to actual business problems that correspond with the company’s goals. Shark Tank knowledge helps entrepreneurs understand how to pitch their business ideas effectively to secure funding and mentorship from sharks.

    Watch the Numbers

    Shark Tank India understands that financial literacy is essential for business success. Entrepreneurs should be familiar with their financial accounts, which include sales, expenses, profit margins, and cash flow. 

    Businesses that embrace data-driven decision-making can better evaluate risks, spot opportunities, and manage their companies. Regular analysis allows problems to be identified early while they are still minor and more accessible to fix. 

    Financial literacy goes hand in hand with risk management. Entrepreneurs are better equipped to apply risk-mitigation techniques if they can identify and measure financial threats. This proactive strategy safeguards the company and indicates a commitment to its continued success. They are also more capable of growing their business without endangering their steady income.

    Analyze Your Business

    Analyzing your business is essential for gaining comprehensive insight. By assessing internal aspects, entrepreneurs can discover their company’s strengths and weaknesses, resulting in a more resilient business. Conducting an analysis also enables you to capitalize on numerous business prospects. This could involve expanding your product range, entering a niche market, or altering your pricing strategy. Entrepreneurs who give a well-thought-out SWOT (strengths, weaknesses, opportunities, and threats) analysis display readiness and a thorough awareness of their business landscape. This can effortlessly increase investor confidence in the firm.

    Differentiate Yourself From the Competition

    A company’s ability to retain customers is crucial to its success. 

    In retention marketing, repeat rate is a key performance indicator that needs to be consistently upheld. Differentiation is a survival strategy in markets flooded with comparable products or services. Since USPs significantly impact a company’s performance in a crowded market, knowing and emphasizing them becomes strategically important. This brand distinctiveness contributes to brand recall. 

    Successful enterprises frequently address unmet market needs or complaints. Shark Tank India entrepreneurs are urged to find market gaps and position their products or services as answers to these issues. Differentiation encompasses more than just the product; it includes the customer experience.

    Be Creative but Sensible

    Entrepreneurs dip their paintbrush in the palette of invention, proposing cutting-edge concepts that fascinate the investors. However, each innovation must be built on market relevance and a deep understanding of consumer demands. This lesson is about having big ambitions but ensuring that your ideas are grounded in reality and address issues people face. Build small-scale prototypes of innovative ideas quickly, test critical assumptions, solicit customer input, and improve based on findings before deploying complete resources. Take risks, but be careful not to be reckless.

    Be Honest

    Honesty isn’t just the right thing to do; it’s also smart for business. Entrepreneurs who are open and truthful earn trust and build good reputations. In a world where trust is rare, being honest is a strong way to create and keep good relationships.


    Who is the Richest Shark in Shark Tank India? | Net Worth of Entire Cast of Shark Tank India
    Shark Tank India season 4 is set to return with a panel of amazing judges. Check out the sharks’ net worth and the fees charged by them. Explore the entire cast of Shark Tank India judges here.


    Conclusion 

    In conclusion, Shark Tank India imparts priceless knowledge that opens doors for successful business ventures. These lessons, which range from the creative spark of invention to the strategic dance of financial literacy, serve as an in-depth blueprint for firms desiring survival and sustained growth in today’s dynamic corporate landscape. The combination of creativity, resilience, strategic thinking, and a dedication to continuous learning defines the core characteristics that any entrepreneur needs to have to overcome challenges and achieve success.

    FAQs

    What is Shark Tank India?

    Shark Tank India is a Hindi-language reality television series on Sony Entertainment Television. The show involves a panel of potential investors who listen to entrepreneurs pitch, their ideas for a business or product they want to create. These self-made multimillionaires evaluate the company ideas and products put forward before deciding whether to invest their money in bringing them to market and providing guidance to each contestant.

    Who is the richest Shark in Shark Tank India season 4?

    Ritesh Agarwal, founder and CEO of OYO is one of the richest sharks in Shark Tank India.

    Who will be the sharks in Shark Tank India?

    Vineeta Singh, Peeyush Bansal, Namita Thapar, Anupam Mittal, Amit Jain, and Aman Gupta are the sharks in Shark Tank India. Season three of the show will feature six new sharks including Ritesh Agarwal (OYO), Deepinder Goyal (Zomato), Azhar Iqubal (Inshots), Radhika Gupta (Edelweiss Asset Management Limited), Varun Dua (Acko) and Ronnie Screwvala (upGrad), Kunal Bahl (Snapdeal), and Viraj Bahl (Veeba).

  • What is User-Generated Content? | How to Promote Your Brand Using UGC?

    What is the best method of marketing? Probably, when your customers talk and rave about your product. When they sell your product by recommending it on your behalf. Right? I am talking about word of mouth.

    Word of mouth is when your customers love the product/ service so much that they give references and tell people about you. Word of mouth is powerful and can impact your business revenue and brand image.

    User-generated content is today’s social media era’s word of mouth. People share their positive or negative experiences on the internet with their friends and family. But the scope of UGC is beyond social media. So, Let us first understand what exactly is user-generated content.

    What is UGC (User-Generated Content)?
    Why Do Companies Love UGC?
    How to Leverage UGC?

    Tips for Managing UGC

    How to Become a User-Generated Content Creator?

    What is UGC (User-Generated Content)?

    User-generated content (UGC) is the content produced by the end user of the product.

    For instance, if a person buys a phone and posts its review on YouTube, that is UGC. Similarly, if you post a picture of that cute cafe you visited last week on Instagram, that is UGC. In a way, you are marketing those products. You let your circle know about a particular product you liked or disliked.

    UGC is not restricted to Instagram posts, YouTube videos, or visual images/ videos. It includes:

    1. Images
    2. Videos
    3. Social media posts
    4. Testimonials
    5. Product reviews
    6. Blog posts
    7. YouTube content
    8. Live stream

    So, whenever your customer talks about your product on the internet, it becomes user-generated content. Apart from customers, posts by brand loyalists and employees are also part of UGC.

    For instance, your employees could post about the production behind the scenes. Similarly, the brand loyalist could show the product in use.

    But what makes UGC so crucial for a brand? No doubt, it saves money and time for you but is that it? Let us look at some benefits of UGC.

    Why Do Companies Love UGC?

    Forecast for the Global User-Generated Content Platform Market
    Forecast for the Global User-Generated Content Platform Market

    How many times have you ordered something that you saw on someone else’s table because it looked delicious?

    This is how UGC works. People post about your business and create awareness with authenticity. Let us see some benefits of UGC:

    1. UGC gives a better understanding of the target audience. Since UGC comes directly without any filters from the end user, you get their honest feedback and review. It is not necessary to just look at the testimonials. For instance, people tweet about their grievances on social media.
    2. UGC improves site engagement. When users post about your product, people search for it. As a result, site traffic and engagement get a boost. Also, this increases the conversations about and with your brand on a larger scale. This allows brands to connect with their audience and build credibility.
    3. UGC is hard to copy or plagiarise, this gives you a competitive advantage. You build your content library which is authentic and builds authority in the market.
    4. UGC enables brands to build brand loyalty and grow communities simultaneously. You get to connect and communicate with your audience. Also, you do not pay your users to generate content and boost brand promotion. In a way, it becomes more cost-effective than influencer marketing.
    5. UGC covers the top and bottom of the funnel content. It creates brand awareness and provides different use cases for your business. This adds to the social proof and enhances conversions.

    Even though UGC takes away the control and moderation of the media, if your company can leverage it correctly, the benefits are immense. But is there some way to leverage UGC? Well, there is no correct way or playbook but here are 5 ways to extract maximum value out of UGC.

    How to Leverage UGC?

    Often when we as brands create content for the audience, it has gaps such as technical or product-centric content. However, UGC is not only simple but focuses on the product more naturally and authentically. Those brand reviews, press releases, and recommendation articles boost brand awareness and build trust. But, how do we ensure to extract the maximum value? Let us look at 5 ways you can leverage UGC.

    Get Reviews

    Try and get customer feedback at different stages and platforms. Reviews are a great way to gain insights into customer’s pain points and product deal-breaking features.

    What are the features that make the customer switch? What are the features that customers love? Which features are difficult to use?

    You could use these as product development feedback, and push the positive reviews as use cases for better conversions. You could highlight the reviews by popular/ notable entities on your website, landing pages, and in your email sequences.

    Hashtag Contests

    Coca-Cola #ShareaCoke Hashtag Campaign
    Coca-Cola #ShareaCoke Hashtag Campaign

    Run hashtag contests on social media. Pick brand-specific hashtags which are short and catchy. Ask people to post about your product with the hashtag in exchange for gifts, discounts, coupons, or any other incentive. This incentive is crucial to motivate people but should cost you a bit. Alternatively, you could opt for dedicated hashtag campaigns where people post your new product and help in brand awareness.

    For instance, Coca-Cola had a hashtag campaign #ShareACoke to promote its personalized coke labels for gifting options. It collaborated with the actors to reach the masses. Result? Even after the campaign ended, people post and order personalized cans boosting the company’s revenue and customer engagement.

    You might have to motivate the audience with monetary or non-monetary incentives. However, the mass reach, customer engagement, and increased conversions cover the costs faster than ever. Plus, it has a long-lasting effect on people as hashtags don’t die, and you can reuse the strategy/ hashtag multiple times.

    Video Testimonial

    Sugar Cosmetics Video Testimonial Example

    Not every customer can give a video testimonial. However, your brand loyalist and employees would help you cover the gap. Also, in the present-day era of Instagram reels, getting video testimonials is easier. It doesn’t take time and gets done with a few clicks.

    A video testimonial could include product use cases. What problems did the product solve for them? Are product adoption and usage easy? What are the plus points of the product? Why did they choose your product over others in the market? What are their favourite features? You could even try to cover the FAQs or brand queries within the testimonial.

    These testimonials can be added to the website, brand decks, high-value website pages, and email sequences. They are way more credible than any written review. Also, for YouTube video reviews, you could share a portion/ clip of the video. In the case of reels, you could repost them on your stories. Also, in case of poor feedback, you could interact with the post and try to resolve the issue.

    Social Media Shares

    Social media platforms have made extracting UGC easier. People post about the product they love/ hate on social media channels like Twitter and Instagram.

    People post stories, post reels, and put dedicated/ integrated posts, and tweets about your product. These could be general feedback, product recommendation, how-to guide, or generic update.

    You can leverage these by resharing the posts and building credibility. Also, these social media posts bring a lot of traffic and an engaging audience.

    Showcase Customers as Experts

    This tactic is very useful for B2B brands, where your customers create content about your product as a niche expert. It works great for almost all the industries, such as food, electronics, retail, and SaaS.

    Your customer talks about your product as the niche expert. They could mention your product as a recommendation. It is somewhat similar to influencer marketing, except that it can go beyond social media.

    For instance, often, book publishers reach out to professors and give them their books complimentary. This is to reach a larger audience through a credible and authentic source. In the case of B2B companies, your customer could write a review, a product blog, or create a YouTube video to include your product.

    In all these ways, not only do you reach an engaging audience with credibility and authenticity but get an in-depth review from your customers. You could understand what features are most crucial and which ones need modifications. It also assists in mapping customer journeys in a way.


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    Tips for Managing UGC

    UGC will not generate the best results by sitting on your or customers’ feed. You have to take a step further and leverage it efficiently. So, here are 5 tips to manage UGC to extract maximum value and boost conversions.

    1. You should acknowledge and encourage people to talk and post about your product. This could be through a dedicated hashtag, some incentive, or personal product giveaways.
    2. You should request permission before using or sharing the post with the customer. This ensures transparency and a good relationship with them. Also, with this, you could use the content in multiple ways, like website/ email sequences easily. Additionally, it shows the brands’ professionalism.
    3. You should always source back the credit to the original creator. Do not just use the content without mentioning the source. By giving credit, you invite more people to post about your product and enhance brand loyalty.
    4. You should try to reward people for sharing your content. This could be a discount or some offer to motivate customers to post about your brand. It could be as simple as using a hashtag on Twitter to avail yourself of 10-15% discounts.
    5. You should try to find shareable content that can be repurposed in multiple ways. You don’t want a review that lies on your website. You should look for blogs covering your business and other content which could give you SEO benefits, generate traffic and boost conversions.

    These tips will help you to manage the UGC efficiently. You can repurpose them and reach the masses as you build credibility and authority simultaneously.


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    Conclusion

    UGC can assist a lot in scaling when you have a moderate user base and some brand loyalists to talk about your product. You reach more people as a trusted brand. Also, you get insights into the customer product journey, which helps you understand road blockers and map vital product features. So, if you are in the market for some time serving satisfied customers, and wish to scale, look for UGC.

    FAQs

    What is User-Generated Content?

    User-generated content (UGC) is the content produced by the end user of the product.

    What does Word of mouth mean?

    Word of mouth is when your customers love the product/ service so much that they give references and tell people about the product.

    What does UGC generally include?

    Images, Videos, Social media posts, Testimonials, Product Reviews, Blog posts, etc.

  • Coaching Vs Mentoring: The Key Differences

    The Coronavirus Pandemic has taken a heavy toll on the best of us, these are hard times when everyone is struggling to make ends meet. As everything is now gradually opening up, ideally one can expect cut-throat competition in almost any field they choose to pursue. Entrepreneurs are facing tough challenges, especially in these times of uncertainty.

    In these tough times, you are the one who decides where your career trajectory will go and for that everyone needs guidance. The guidance can come in different forms. Coaches VS Mentors. A common tug of war question which every entrepreneur deals with, so it is very important to understand the key difference between coaching and mentoring.

    The concept of Coaches though is mainly used in the Sports industry however, almost every field today has a wave of coaches coming in and presenting the world with extraordinary talent. People often get confused between coaching and mentoring. There are dedicated coaches and mentors who have given their hearts and soul to earning their titles. In this article, we will talk about the difference between coaches and mentors and who you need for your business.

    Who Is a Coach?
    Why Do You Need a Coach?
    How Do Business Coaches Help You?
    Who Is a Mentor?
    Why Do You Need a Mentor?
    How Do Mentors Help You?
    Coaching vs Mentoring: What Do You Need?

    Who Is a Coach?

    A coach is someone who helps you imagine a greater possibility for yourself and then supports you to achieve it. They help their clients to dream big and help make those dreams come into reality. We all need people who give us feedback and help us work on our constructive criticisms. That’s how we improve.

    One thing that people always fail to do is self reflect or in layman’s terms see themselves the way others do. Coaches do help to overcome this dogma. Coaches really guide you and let you know if you’re on the correct path. Every famous dancer, athlete, or actor always had someone, a dedicated coach to guide them and help them achieve the goals that they once deeply desired.

    Why Do You Need a Coach?

    Everyone needs a coach, the greatest too. People might often expect you to do things on your own, however, they do not realize that many problems arise when you’re figuring out your ways. Sometimes you’re not even aware of the problems holding you down and sometimes you don’t know how to fix them and this resorts to you stopping your improvement.

    Coaching helps you to be self-aware on a whole another level as you’re been looked upon with a completely different set of experienced eyes. They become your external eyes and ears and give you a much more accurate picture of your reality. They help you break down your actions piece by piece and build them up again. They don’t care about how good you are right now, they care about how good you are going to be.

    How Do Business Coaches Help You?

    • Business Coaches help you identify your shortcomings and provide ideas to fill the gaps that you have on the road to achieving your goals.
    • Business coaches help you in planning your goals and achieving them step by step.
    • Teaches you to communicate with your investors so that you can convince them to invest in your business.
    • Train you to tackle any kind of situation in your business.

    Who Is a Mentor?

    A mentor is a person who has walked down the same path you’re walking right now and will help you get where you want. They believe in you, trust you and prepare you not just for yourself but to make the world a slightly better place.

    Mentors are a bit hard to find. They aren’t set up in a traditional institute. To find a mentor you have to work on yourself in the beginning and earn the trust of the person you want to be mentored. One cannot simply knock on an institute’s door to find a mentor one has to rather keep going on their own journey and find their mentor. Once you do, you cherish them forever. They provide you with their knowledge and wisdom and help you achieve your goals.

    Why Do You Need a Mentor?

    Mentoring lives up to a lifetime and it does not just help you get better at your business but also get better at life. Being a mentee means getting constantly grilled for improvement with critical feedback based on the path you’ve chosen to walk upon. One can have multiple mentors in their lifetime.

    How Do Mentors Help You?

    • Mentors are actually the one who gives advice according to their personal experience, so they what step to take to solve the problem.
    • Having a good and experienced business mentor means helps in creating a good reputation for your business.
    • Mentors not only help with business-related stuff but also provides advice on how to tackle pressure and burnout.
    • They also help in developing contacts which can make the business better.
    Effect of Mentoring in Business
    Effect of Mentoring in Business

    Coaching vs Mentoring: What Do You Need?

    Mentoring is purely based on trust, some would consider their mentors as their third parent. A mentor is someone who has already been there and done that. They develop the potential in you and help you grow as a person.

    Coaching is structured and is based upon you getting results while mentoring is based on your live performance and growth. If you wish to get good at chess you’d probably need a coach but if you wish to play your life as skillfully as chess and win the game in the end, you do need a mentor.

    Both the coach and a mentor encourage your self-improvement and in increasing your confidence. At the end of the day, it is your requirement and your business requirement that decides whom you need on board, a mentor or a coach.

    Conclusion

    In the tug of war of Coach vs Mentor, nobody actually wins. You need to invest in yourself through them. It is tough to find people who guide you through this cruel world but if they’re with you, you need to hold tight and extract all their wisdom. They will be there to advise you and guide but the last call will always be yours in your business.

    FAQs

    What are the three types of mentoring?

    The three types of mentoring are:

    • Traditional one-on-one mentoring
    • Distance mentoring
    • Group mentoring

    Is a mentor free?

    Most of the time mentors provide advice for free to the new entrepreneurs.

    How much does a business coach charge?

    On average a business coach charges $115.

  • Risks and Rewards of an Invite-Only Marketing Strategy

    You must have heard of the popular marketing strategy called “invite-only”. In the invite only marketing strategy, new users can join your website only when they are invited by any current users on the site. Invite only events can be very risky as you are launching and not letting everyone use your product. Because you bet on the fact that people will remember you and come back later.

    The invite only strategy is generally done with the goal of getting early feedback to prepare for a later marketing launch. Some popular invite only platform were Facebook which was limited to Harvard students only, Quora to influencers and Gmail with their Google+ social network. To date, Dribbble, Behance, Clubhouse are among several other invite only platforms.

    One such example is Pinterest. When Pinterest was first getting started, it was among the few invite only websites but allowed users to request an invitation if they wanted to join. After requesting an invitation, Pinterest sent out an email to prospective users explaining that the waiting list was quite long, but that eventually, they would be accepted to join.

    Not only internet-based startups but also China-based Mobile Phone company Oneplus launched its new products with the OnePlus invite only strategy.  

    “The reason we created an invite-only system is that we want to control the risks the best we can, to control production, quality, quantity. It’s not like normal marketing; if you have a good product, you’ll want to introduce it to a friend. So the OnePlus 2 is like a product based on friends saying, ‘Come on, that’s good, go buy it.’ This approach throws tradition away.” told founder Pete Lau.

    However invite-only strategy doesn’t work all the time. Simply put, an invite-only marketing strategy is a double-edged sword. With many benefits, it also comes with disadvantages and could backfire if not done properly.

    Advantages of Invite-Only Marketing Strategy
    Disadvantages of Invite-Only Marketing Strategy

    Invite-only Marketing Strategy

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    Advantages of Invite-Only Marketing Strategy

    There are many benefits of launching an invite-only platform, the main being that it makes your startup brand itself as being exclusive, top quality, private, etc. The invite only strategy makes the users feel that they’re a part of something special.

    Get Feedback

    Getting Customer Feedback in invite-only Marketing Strategy
    Getting Customer Feedback in invite-only Marketing Strategy

    The invite-only marketing strategy can be effective when it comes to improving a product or service. Users acquired in beta stages are a lot more engaged with the service and also help in future development. These are the users who are willing to give you appropriate feedback on the application as well as to monitor their usage to test whether you have created a product that people want and achieve product fit.

    Create a Buzz

    Scarcity has a nice effect on increasing demand. With the help of an invite-only marketing strategy, you might get your product in front of more eyeballs than otherwise because they feel a stronger desire to see it. The invitation strategy sparks the interest and curiosity of outsiders and drives product hype.

    Filter Spam Users

    Invite only apps helps you to make sure these are your authentic users. Your first few users will be very important in helping you to determine your product roadmap. Especially useful if you have limited resources and can only work on certain important features. This will help you prioritizing and pivot quickly if needed. So instead of focusing your attention on the content, you can more focus on the product.

    Create a Degree of connectivity

    Especially if you are launching something with a social feature it allows your invitees to send out their own invitations to their network, the new users will already have a connection on the network. A brand or app launch invitation will help foster in-application social connections between groups of pre-existing friends.

    Invite-only marketing strategy works quite well for website launch. A website launch invitation helps in getting users which may not have come otherwise – new members who are referred by others tend to give products a longer trial run and have a higher likelihood of converting into long-term users than any other means of marketing.

    A product launch invitation email is a popular way of limiting the number of people at launch events, especially during the time of the Covid 19 pandemic.

    Disadvantages of Invite-Only Marketing Strategy

    The platform using Invite Only Marketing Strategy
    The platform using Invite Only Marketing Strategy

    There might be a severe disadvantage of the invite only marketing strategy. The worst is that even your early users will leave and forget your site. If you invite a bunch of people and they all join but post low-quality information or just don’t post at all, they won’t find it interesting to ask their friends to join too.

    Negative Buzz can Kill your Startup

    An invite only strategy will lead to the negative buzz that can quickly damage the product reputation and stop new users from accepting invites and steer others away from inviting friends to use the product. One way to combat invite only marketing strategy is to game the system – populate the site with your own content or relevant curated content, have your friends and associates participate, call in favours in the form of engaging posts, etc.

    Fewer Users

    Why would you like to limit the number of users who can sign up?  Let it be completely open and available to all and find other ways, such as using algorithms and user feedback systems, to deal with low-quality users and their low-quality content. After all, what proof is there invite-only websites that produce all the potential benefits I’ve speculated on above?

    Less Feedback and Sharing

    More users will also result in more feedback and more word of mouth. By invite only, you restrict people from using your product and they would not know more about you even if they want to.

    It’s Harder

    Invite only means more programming than not going invitation only, all other things being equal. Do you really want to spend any of your valuable startup time creating a user-management system that allows you to specify who can and can’t sign up?


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    I was spending some time in the virtual world with Facebook[/facebook-ads-dropshipping-business/] today, suddenly there was this offer tobuy some interesting household [/facebook-ads-dropshipping-business/] goods.They seemed reasonably priced too! Then after a few minutes, there was anotheradve…


    Do let us know if you going for an invite-only marketing strategy for your startup!

    FAQs

    What does invite-only marketing strategy mean?

    In the invite-only marketing strategy, new users can join your website only when they are invited by any current users on the site.

    What are some invite-only platforms?

    Some apps using Invite-Only marketing strategy are:

    • Dribble
    • Behance

    Was Facebook invite-only?

    Yes, initially in 2004 when Facebook was launched it was invite-only and available to only Harvard students before expanding to other Ivy Leagues colleges and then gradually anyone could sign up to the website. This invite-only marketing strategy helped Facebook grow in its initial stages.

    Is Clubhouse invite-only?

    Clubhouse is no more Invite-Only App since July 2021. Earlier it used Invite Only marketing strategy.

    Which startups should use invite only marketing strategy?

    Invite only marketing strategy works well with luxury brands.

  • 9 Ways to Make Tough Decisions Faster in Your Startup

    Being an entrepreneur and beginning with your dream startup may seem like a cool idea and in reality, it is an amazing idea. However, it also comes up with lots of responsibility. Among all those, there is also the responsibility of taking all the decisions alone. Whatever you ma

    While in a startup we always need to make tough decisions. It can be hiring a team member or choosing the right marketing strategy. The decision is a termination of the thought process of a problem that exists in order to overcome a problem by selecting alternatives. Decisions made must refer to the existing problems and a reality surrounding them that allows the problem to quickly get resolved.

    Decisions can be made by groups within a team or individually crafted. Decision-making by a team usually takes a long time for each team member to express an opinion regarding the alternatives to their problems. If you are working in a startup, decision-making requires an analysis of the results of the thoughts or opinions of all team members for a better outcome.

    To make a decision, we need to know what problems we are facing and what alternatives we have. Thinking about it, we will gain a lot of thought and alternatives to it. In this article, we will talk about some tips that can help you to make a tough decision in your startup. So, let’s get started.

    Analyse the Situation
    Reevaluate Your Decision
    Ask for Advice
    Take Feedback From Your Team Members
    Logical Thinking
    Purpose of the Decision
    Avoid Being Subjective
    Have a Backup Plan Ready

    Analyse the Situation

    The first tip in making a difficult decision is to make a list of what is causing the obstacle. Gather all the information about the problem and what impact will it have on the company. This list will make you focus on thinking about alternatives that can be taken to overcome the hurdle. This way, making decisions regarding any situation related to your startup becomes easier.

    Reevaluate Your Decision

    Consider what a barrier for us in the process of making decisions that will be taken in order to resolve the problem, we must be careful and think logically about this. Reevaluate your decision, check the whole situation from to bottom again, analyse different perspectives and think about what can be the outcome of your decision. It is better to recheck it again and again instead of crying over a bad decision.

    Ask for Advice

    It is highly recommended to take advice from someone who is an expert in this field. Don’t shy away from asking for a piece of advice. Ask for advice from friends, family or your seniors who belong to this industry, who already know the problems that you have and have faced the same. Being seniors, they will be able to make you see the bigger picture which will be a benefit for you.

    Take Feedback From Your Team Members

    Feedback from team members and employees is necessary because it can help you in improving your performance and also decreases the chances of errors that can happen. Now, while making a decision taking feedback from them helps you as they are working for the company as much as you are.  If you do not agree with them, give them time to explain why they think so and if you agree, you can immediately think of a suitable alternative for your problem.

    Logical Thinking

    While making the tough decision, use logic and common sense. You should not use emotions, it affect your productivity and thinking. With clear thinking, you can find a wide range of alternatives in accordance with the problems you face. Too much of emotions can be a hinder and may make you confused about the whole situation. Logical thinking also includes in the situation of hiring and firing.

    Purpose of the Decision

    Before making the decision, find the purpose. Realise why you are making the decision and what will be its outcome. In the process of making tough decisions don’t try to fasten the process. Take time and find out what can be the outcome, if the said decision is taken and if making that decision will help you in achieving the desired results.

    Avoid Being Subjective

    You as the team leader must not be subjective in the decision-making process. Choose the alternative which you think is right and logical. Do not choose an alternative from the person you love or from the person you fear. Be open to other choices and choose the one that can benefit you and your business.

    Have a Backup Plan Ready

    Make a backup plan, and consider all the alternative decisions that you have thought of before regarding the said issue. By any chance, if your first plan fails and doesn’t work properly and there are difficulties in the implementation of that plan, so you can have another option. It’s just a precaution, if your plan doesn’t go well, then you can turn to the next better option so that your problem can be resolved as soon as possible.

    Conclusion

    It is never easy to make decision especially when you have just begun with your startup, one needs to be very careful before taking any step. Analysing the situation, consulting with a senior or taking feedbacks from your team, through these you can take a tough decision quickly which will benifit you and your business.

  • Work-life Balance is The Key to Corporate Survival in New Hybrid Work Culture

    Saransh Garg, CEO  & Co-Founder, Nova Benefits on revolutionizing employee wellness, and how employers can challenge stereotypes.

    In a hybrid era, perfecting work-life balance is key to corporate survival!!

    2021 has been a turbulent and testing time for organizations and employees alike, with the ongoing COVID-19 crisis hitting companies differently. The need of the hour is work-life balance, and it is crucial for organisations to understand employee pain points.

    Reports reveal a tectonic shift in the approach to employee wellness. There’s no doubt anymore that employee delight and overall company performance are closely interdependent and gravely impact work-life stability. Workforces, particularly those driven by Millennials and Gen Z, staunchly expect businesses to value their time, well-being, and intellectual fitness.

    There are several simple methods to support employees to maintain a healthy work-life balance – all you need is willingness! Let’s take a look:

    Keeping your ear to the ground: Providing counseling and physical health support to employees free of cost

    Both mental and physical health have been greatly impacted during the pandemic. Apart from offering employees the required support through counseling and health check-ups, it is important to create awareness on where employees can access these services. Employees should be encouraged to share how they are feeling, and feel safe to do so. It is important for organisations to listen and react. A central contact point should be created for employees, where they can expect quick responses to questions and concerns. Employers must also partner with online counseling services to help people with their mental health, and interpersonal relationships.


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    Inclusivity 24×7: Having an open-door policy, regular check-ins, and anonymous reviews within the workplace

    Clear and open communication channels are key to creating a healthy workplace environment, which uplifts employee morale. In traditional organizations, communication is a one-way stream that flows from top-down, making employees feel like they don’t have a voice. Engaging in open and honest conversations with employees can make them feel comfortable, and encourage them to address and speak about issues at work. There are simple ways to implement this using a feedback structure and regular reviews where everyone can present their opinion with the option of staying anonymous.

    Empathy always wins! Social and Community Outreach Programs

    Every organisation has several stakeholders who form a part of the larger community and workspace ecosystem. Building and maintaining a mutually beneficial relationship with the community is what defines ‘Community Relations’. The start point for ‘Community Relations’ is to identify the needs and pain points of the community, and offer solutions to address the same. Community outreach programs like fundraising, setting up vaccination camps for employees and their families, offering tiffin or creche services may contribute to happier and satisfied employees, boost employee morale, and foster a sense of “community” that is critical to long-term success and employee retention.

    Fostering wellness: Digital partnerships for employee well-being

    Employee wellness initiatives are a much-needed component to create a good and healthy work culture. Wellness is a balance of both mental and physical well-being. To address the same, companies can look at organising group activities like online workout sessions or virtual marathons which will help in employee engagement and keeping staff motivated. To ensure mental wellness, it is a great idea for organisations to avail corporate memberships with wellness apps, which offer a full range of services.

    Be resourceful: Get your employees the mental, physical and structural resources they need

    During the first and second waves of the pandemic, isolation and burnout were reportedly two of the most popular employee issues discovered. Isolation was comprehensible, but ‘employee burnout’ posed brand new challenges, creating barriers in personal and professional lives.

    Mental health assistance, along with new methods to develop organizational frameworks for a post-pandemic future. For instance, it’s mandatory to take a two-day break once every 45 days at Nova Benefits – this ensures that employees are getting the rest they deserve. Organisations also need to identify what employees might need – infrastructure, flexibility, professional help to deal with stress, anxiety, burnout, or lack of sleep – in order to do their jobs to the best of their abilities, with limited resources in a WFH set up.

    At Nova Benefits, we offer an unlimited leave policy, which also includes wellness leaves. Employees can take time off for their physical and mental health, and are also encouraged to express if and when they are feeling burnt out.

    We also advise our employees to try and clock in seven to eight hours of sleep every day. Keeping the current WFH scenario in place, our team strives to keep the workforce healthy and active, while at home.

    Feedback is fab! Make wellness surveys and feedback regular routine

    A feedback review isn’t always only for managers to give personalized feedback; it’s also an opportunity to examine employers, workplace culture, and leadership. Timely surveys demonstrate to workers that employers care for them, in addition to enabling the employer to enhance and elevate successful well-being benefits in the future.

    Conclusion

    The above cultural and process-driven changes aren’t complex but must be prioritized to ensure an organization’s rapid growth. Companies who have their work culture right, can see higher financial returns and outperform their rivals. How else are “Best Places to work at” built?

  • Milestones Every Entrepreneur Should be Thriving for Success of Their Startups

    Milestones are a great way to keep track of what you’ve accomplished in your life. And, when it comes to your startup, you should be aware of the milestones that are required and those that have the most impact on your company. Achieving a goal is always a great feeling, and it’s especially crucial for startups since it propels the company to the next level of success.

    Milestones are like stepping stones to a successful business, and it’s critical to create proper milestones to keep track of your startup’s progress and keep it on the correct track. Following are some meaningful milestones you should be focusing on hitting if you want to have a successful startup.

    Milestones for a Successful Startups
    1. Creating a Proper Business Model
    2. Set up a Business Bank Account
    3. Launching a Website
    4. Hiring Important People For Your Business
    5. Make a Functioning Prototype
    6. Collecting and Reviewing Feedback
    7. Official Product Launch
    8. Signing Up of New Paying Customers
    9. Have An Excellent Customer Service
    10. Growth Of The Customer Base
    Conclusion
    FAQs

    Secrets for Startup Success

    Milestones for a Successful Startups

    1. Creating a Proper Business Model

    Proper Business Model - Startup Milestones
    Proper Business Model – Startup Milestones

    It is one of the most important objectives that a startup should strive for. The model should be simple to comprehend, but it must also grow through time and include all of the aspects that changing time necessitates. The business model should tell everything about the project and explain to the investor about the working of the business.

    2. Set up a Business Bank Account

    One should always separate their personal and business accounts. It is usually the most intimidating thing in the world when you are starting a new business. And you’ll need two separate accounts for your personal and business assets to keep everything in order.

    3. Launching a Website

    When you build a business website, it becomes official, and the majority of people will learn about it. If your company does not have an online presence in current times, it will most likely suffer. Launching a website for your company will boost its legitimacy and make it more accessible to customers.

    4. Hiring Important People For Your Business

    Bringing the proper people on board assures that they will grow with you, boosting your company’s overall success and decreasing the need to hire for any new leadership role that arises down the road. When the right people are doing the right jobs, the efficiency sky rockets and is ultimately good for the company.


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    5. Make a Functioning Prototype

    The creation of the first ever working prototype is the next milestone. This is how companies begin by developing their initial product. The prototype leads to the finished product, and the finished product leads to customers, which leads to profit.

    6. Collecting and Reviewing Feedback

    Collecting feedback throughout the introduction of prototypes and minimum viable products will save you time and money in the long run by revealing the product’s market position and future possibilities. Take your time collecting data and reviewing feedback, since this will assist you in creating the ideal product to meet demand.


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    7. Official Product Launch

    For a startup, nothing is more stressful than the first product launch. The first ever launch decides the new reputation of the company amongst the customers and whether it will be valued in the market or not.


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    8. Signing Up of New Paying Customers

    Your company will begin to receive paying customers after formally introducing the new product, and this is the best moment for the startup to keep the customers hooked and keep them coming back. Once the product is published, a small number of new consumers will try it out, and if they enjoy it, they will recommend it to others, resulting in a pool of devoted customers.

    9. Have An Excellent Customer Service

    If the product is good but the customer service is poor, the total quality of the experience will suffer, the product’s market value will fall, and customers may begin to migrate to a company with superior customer service. Invest in it and hire people who are qualified for the job. A company’s image, especially that of a startup, can be made or broken by its customer service.


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    10. Growth Of The Customer Base

    Keep track of customer growth and the amount of new customers you obtain daily and monthly once the business is up and running and the initial product sales are happening. This will aid in the general expansion of the company and its consumer base. A large customer base equals more earnings and more individuals using and promoting your product. Make a daily and monthly goal for yourself so that you always have something to strive for. This will aid in the improvement of profit strategies and the efficiency of work.

    Conclusion

    You achieve a new milestone with every new sale or product you create. However, there are some milestones that are far too essential to overlook, and you should keep track of them to ensure that you are running your business correctly. Milestones keep you on track for your goals, and striving for them will make your work more efficient, and when you achieve them, you’ll feel more productive and optimistic about your business.

    Different business milestones have different effects on the company but the ultimate goal is to earn money and expand the business. Keeping track of records and recruiting the correct personnel for the job will aid in growth and help you reach your milestones faster. However, the most important thing is to not only maintain track of the business, but also to look after yourself and the people who are helping you reach your goals.


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    FAQs

    What makes a startup successful?

    The characteristics that propel a startup to success are proper workplace culture, vision, and teamwork.

    What is the most important thing an entrepreneur should do before starting a business?

    According to experts, analyzing rivals, examining the legal elements of your sector, evaluating your income and expenses, being practical about the risk involved, understanding timing, and hiring aid are all good first steps in beginning a business.

    What is a milestone in entrepreneurship?

    Milestones are business goals that include dates and the individual or team accountable.

  • Streamline Your Writing Process with Postpace

    Postpace ltd simplifies your writing process by automating content research and providing you with a powerful content brief building tool.

    One of the toughest jobs in any industry or market is writing content. Whether you are a small-time blogger, freelancer or an industry-leading expert, whatever content you produce must speak for itself. Churning out content isn’t the only requirement, you also have to make sure of its quality. If your audience doesn’t like what they see or hear, then your business will definitely suffer.

    You want your message to reach your audience and in such a way that when you deliver an idea of a product or service, it is welcomed by your subscribers and generate more leads. The main challenge here is that writing is not easy. You may have done it in the past, but after a period of time, you are burned out. Or you simply don’t have enough time to spend on your writing as every piece of content requires a good deal of time and effort.

    Even professional writers who produce content for a living experience burn out, as they run out of ideas to write. So you can imagine the difficulty in filling up a black piece of paper if you do not have relevant knowledge in a particular niche. While it is fairly easy to find keywords and ideas for exciting topics, doing so routinely will lower down your productivity and affect your motivation to continue further.

    But is there no way of simply automating the process? Is there a way to spend less time on researching for content and what guidelines to use and how effectively?

    The short answer is, yes. Of course, there is a way to simplify all your writing troubles. You no longer have to spend hours on a single topic and then spend a few more editing it. Postpace is one of the best automation tools and top SEO tools that is solution to all your writing needs.

    What is Postpace?
    Postpace – How to use guide
    Postpace – Features
    Postpace – Pricing
    Postpace – Pros
    Postpace – Cons
    Who can use Postpace
    Postpace – FAQS


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    What is Postpace?

    Postpace is a topic research automation and a content brief building tool. It helps you automate hours of topic research within minutes and helps you write content faster and better. This tool is for everyone from writers and bloggers to small businesses and brands. A data-driven content development process and an automated workflow process will save you and your team alto 20 hours every month.

    It cuts down the time required for the research process by automating data scraping, analysis, and recommendation. Meaning, it will give you a full overview of topics by analyzing the top 15-20 organic results from google search. It’s fetching engine automatically removes all noise from a particular webpage by breaking down articles into smaller easy to understand chunks in a single dashboard. This will save you a lot of time and effort from annually researching and studying a topic.

    Postpace lets you streamline your writing process
    Postpace lets you streamline your writing process

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    Postpace – How to use guide

    You can learn to use this tool in a few short steps:

    1. Generate a topic report from a keyword

    Input a keyword in Postpace and within minutes you will have access to a detailed report on related keywords, questions, outlines, outbound URL references, keyword density, readability level, and all the top-ranking content.

    Once you have a full overview of the content, you may find ideas about what to write and all the related topics and questions you have to cover with it. You have no more reason to skip researching your content just because it is time and labor-intensive since with Postpace you have all you need in a single place.

    2. Create a content brief from the report

    Manage content brief reports on Postpace
    Manage content brief reports on Postpace

    Freestyle writing is hard, slow, and overall an unrewarding process. Whether you are doing it for yourself or a client, you always need a content brief with instructions detailing its length, sub-topics, Q&A’s, and other references.

    An integrated content brief editor will allow you to prepare and share a brief directly from your topic research by covering all the important information related to the keyword. You no longer have to manually copy and paste more. Just click on a segment from your topic report and it will automatically be added to the brief. All you need to do is edit and rearrange your topics and your brief is ready.

    3. Share to get feedback on your brief

    Feedback is important, and Postpace understands this. Your content brief can be shared easily with your team members, clients, and other writers for approval. Simply copy your sharing URL and send it to your team in a streamlined process.

    Now that you know what Postpace is and how you can use it to make your workflow faster and more efficient, let us look at its pricing options.

    Share your writings to get feedback
    Share your writings to get feedback

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    Postpace – Features

    • One of the best postpace features is that it provides an overview of the topic by analyzing the top 15-20 results from Google search for any keyword.
    • The detailed report can includes the top ranking contents, related keywords, word count, readability level, keyword density among others.
    • The content can be shared easily with their clients, team members and managers in order to get approval or feedback.
    • The user can study content metrics of top competing content on Google.
    • AI powered content optimization with guided suggestions.
    • Outbound URL references suggestions from top competing content on Google.
    • Provides questions related to topic with relevancy score from Google, Quora and Reddit.
    • The outline of content based on the top competing content which will help in rapidly studying the topic.
    • Help in identifying important terms and topic gaps.

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    Postpace – Pricing

    Postpace pricing has five different options to target the needs of its variety of users. Postpace lifetime starts from $49 all up to $545. You can choose the plan which will best suit you or your company.

    1. $49/ lifetime

    Features include:

    • 15 Topic Reports Per Month
    • 15 Content Outlines Per Month
    • Unlimited User Seats
    • Unlimited Stacking
    • 60 Days Refund Policy
    • Future Updates Included

    2. $97/ lifetime

    Features include:

    • 30 Topic Reports Per Month
    • 30 Content Outlines Per Month
    • Unlimited User Seats
    • Unlimited Stacking
    • 60 Days Refund Policy
    • Future Updates Included

    3. $145/ lifetime

    Features include:

    • 60 Topic Reports Per Month
    • 60 Content Outlines Per Month
    • Unlimited User Seats
    • Unlimited Stacking.
    • 60 Days Refund Policy
    • Future Updates Included

    4. $197/ lifetime

    Features include:

    • 90 Topic Reports Per Month
    • 90 Content Outlines Per Month
    • Unlimited User Seats
    • Unlimited Stacking
    • 60 Days Refund Policy
    • Future Updates Included

    5. $545/ lifetime

    Features include:

    • 300 Topic Reports Per Month
    • 300 Content Outlines Per Month
    • Unlimited User Seats
    • Unlimited Stacking
    • 60 Days Refund Policy
    • Future Updates Included

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    Postpace – Pros

    • Study any topic faster and stay on the same page with your customers with content briefs.
    • Improve and deliver more content to build customer loyalty.
    • Publish more often by using Postpace to do manual works with workflow automation.
    • Collaborate with the team mates or writers with specific content requirements.
    • Automate small tasks to make the content more efficient.
    • Generate more leads and grow your sales or views.
    • Free plan available for new users and user-friendly interface
    • It an excellent tool for writers, as it saves a significant amount of time in content development.
    • Postpace login is easy and unlimited users can use just one account.
    Postpace review

    Postpace – Cons

    • Sometime it fails to fetch data from the search engine.
    • It has trouble scraping word counts on some websites depending on how the content is formatted.
    • Unable to add references directly in the content template.
    • All the information available can be a bit of a mental overload at times.

    Who can use Postpace

    Post pace can be used by content writers, SMEs & SMBs, Online Businesses, Freelancers, Solo entrepreneurs, Agencies, Affiliate marketers, Bloggers, Content marketers, SEO experts, among others.


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    Postpace – FAQS

    Is it an SEO tool?

    A: Today’s search queries are increasingly conversational and authoritative content is rewarded by search algorithms. Postpace ltd helps rapidly study a topic and identify content opportunities using search data which results in high-quality authoritative content. We envision ourselves as a  productivity platform for writers, bloggers, and marketers where SEO is a part of the game.

    What is a topic report?

    A: A topic report in Postpace is an analysis report based on top ranking contents from Google for any given keyword. A topic report contains content metrics of top-ranking contents like content outlines, related keywords, questions related to the topic, outbound URL references, word counts, readability levels, keyword density, and more. You get a full overview of the contents and a clear idea about what to write and the necessary topics and questions to cover in your article.

    What is a content brief?

    A: A content brief is a document created that compiles all the information a content creator needs to execute a piece of content. Content briefs give you a bird’s eye view of the content you are going to write. Starting with a well-researched brief is the most efficient way to produce authoritative content on a scale. Postpace content brief editor makes this process comfortably easy. There is no need for repeated copy and paste. Simply click on any information from the report and it will be added to your brief. Edit, arrange and share the brief to move further.

    What languages do Postpace support?

    A: Currently Postpace supports English along with 33+ other languages such as Afrikaans, Bulgarian, Catalan, Croatian, Czech, Danish, Dutch, English, Estonian, Filipino, Finnish, French, German, Greek, Hindi, Hungarian, Icelandic, Indonesian, Italian, Latvian, Lithuanian, Norwegian, Polish, Portuguese, Romanian, Russian, Serbian, Slovak, Slovenian, Spanish, Swahili, Swedish, Turkish, Ukrainian, Vietnamese.

    What is postpace?

    Post is one of the best SEO tools and simplifies your writing process by automating content research and providing you with a powerful content brief building tool.

    How much is the Postpace lifetime deal?

    The postpace lifetime deals range from $49 to $549.

    What are the postpace alternatives?

    The postpace alternatives are

    • ClearVoice.
    • monday.com.
    • Airtable.
    • ContentStudio.
    • Facelift Cloud.
    • Frase

    Who are the postpace founders?

    The founder of postpace are Moin Uddin and Muntasir Rashid.

    Which is better postpace vs frase?

    Frase is cheaper, but postpase is better because it offers more options.

    Conclusion

    Postpace has a number of price plans with great features that will let you use their product seamlessly. If you have any trouble regarding the product, you can always contact their customer support who are present round the clock. Finally, if you have trouble adjusting to the service, Postpace gives you a 60 – days money-back guarantee so that you.

    Writing has never been easy, except for those who use Postpace!

  • How To Do Performance Reviews Effectively

    You know the drill when it’s performance review time. Sometimes, it’s hard for someone to deliver face-to-face performance reviews, so giving a performance review effectively should be a skill in corporate culture. Performance reviews are one of the few tasks that create a lot of anxiety among employees and to balance positive feedback with the need for improvement is always a thin line.

    A go-to tip to make performance reviews successful in your company may differ but universal principles about how to talk to an employee and discuss his or her performance, are the same. These tips for performance reviews are applicable in your daily short conversations with your employee, and they are also needed at times when there is a discussion about job goals and performance.

    What Is a Performance Review?
    What Should A Performance Review Look Like?
    Do’s and Don’ts: Principles to Remember While Doing A Performance Review
    Tips For Conducting Performance Reviews Effectively
    4 Examples Of Performance Reviews

    What Is a Performance Review?

    Performance Reviews
    Performance Reviews

    You may get the notionthat a performance review is an opportunity to unload a long list of criticisms, but that’s not 100% correct. Rather, it’s an honest evaluation of the employee’s performance, both good and bad. Think of the performance review as a way to celebrate the positives and emphasize areas where improvements are needed and can be made too. When you build your performance review around those metrics, it gives your employees the information they need to grow within their position and benefit the business as a whole.



    What Should A Performance Review Look Like?

    The basic characteristics on which effective performance reviews are built are:

    • Communication
    • Collaboration and teamwork
    • Problem-solving
    • Quality and accuracy of work
    • Attendance and dependability
    • Ability to accomplish goals and meet deadlines
    Effective Performance Reviews
    Effective Performance Reviews

    So, how you chose to format and grade these components are up to you. Some organizations use the grading method of assigning A, B, C, D, and F, some use scaling order of 1 to 10, and some use percentage. Whatever system you chose, ensure that the performance review is effective and understandable, and communicates the information clearly in a concise manner.

    Do’s and Don’ts: Principles to Remember While Doing A Performance Review

    Do Don’t
    Make it clear at the beginning of the year how you’ll evaluate your employees with individual performance planning sessions. Offer general feedback; be specific on behaviours you want your employee to stop, start, and continue.
    Give your employees a copy of their appraisal before the meeting so they may have their initial emotional response in private. Talk about compensation during the review; but if you must, divulge the salary information at the start of the conversation.
    Deliver a positive message to your good performers by mainly concentrating on their strengths and achievements during the conversation. Sugar-coat the review for your poor performers; use the face-to-face as an opportunity to demand improvement.

    While performance review methods and approaches may differ, but these tips to review any performance review effectively will never ditch you. But they will help you make performance reviews polite, positive, and motivational. These tips will help you inspire the best from your employees.

    Effective Performance Reviews
    Performance Reviews Shall Not Become Cliche

    Tips For Conducting Performance Reviews Effectively

    1) Make the Environment Comfortable

    It’s important that the environment in which you hold your performance review should be comfortable as possible as it goes a long way toward putting your employee at ease even before the meeting begins.

    There’s nothing wrong with using a conference room for a performance review, but sit next to the employee rather than 20 feet away and try doing what you can to put them at ease.

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    2) Minimize Distractions

    Holding your performance reviews in a location other than your office is an ideal way to minimize distractions. It could be a coworking space or a quiet café. Even simple interruptions like phone calls, emails, or your mobile phone beeping, someone knocking on your door; always try to diminish the effectiveness and poignancy of what you have to say.

    If you have decided to hold the performance review in your office meeting room, then silence your phones, turn off your email, and hang a “Do Not Disturb” sign on your door before the meeting starts.

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    3) Make Use Of The Job Description

    This goes with managers wondering where to start when they’re faced with putting together a performance review. The suggestion would be to review the job description. When preparing it, ask yourself these questions as the basis for the rest of your Performance review:

    • Did the employee satisfy all the responsibilities and requirements listed in the job description?
    • Were there certain aspects left lacking?

    I mean this may work wonders and can make your work go easy. But while you’re looking at the job description, make sure it’s up to date. Only when the job description is up to date and accurate will you be able to provide a fair performance review.

    4) Conduct Reviews Frequently

    Conduct Reviews Frequently
    Conduct Reviews Frequently

    Don’t make your performance review an annual event because it may sound weird when employees are having snacks while they are already feeling overwhelmed for the reviews pending. Instead, provide feedback throughout the year. Many businesses hold performance reviews at the end of major projects. Some set them every three months. Always choose a frequency that’s right for your business and your employees. And be sure that the performance review isn’t a surprise. Your employees should know when it’s coming.

    5) Don’t Let Only Recent Performance Fill Your Evaluation

    Don’t let the most recent activity of your employees fill your evaluation. A performance review should be based on everything that occurred since the last review, not just the past week or month.

    Try to look at the big picture, not just the time last month when the employee saved a big project or the time, he missed a critical deadline — it can help you be more objective with your feedback.

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    6) Base the Review on Key Points

    Basically, a performance review should be based on three key points:

    • Company-specific core competencies.
    • Position-specific competencies.
    • Achievement.

    The first two competencies may include skills such as organization, company/product knowledge, attitude, and anything else that’s important for the job. If your company hasn’t defined these competencies yet, now is a good time to do so.

    7) Weigh Each Aspect Of The Employee’s Performance

    It’s essential to weigh each aspect of your employees’ performance. Your performance review should be divided in a manner, for instance, company-specific competencies should be worth 20%. Position-specific competencies should be worth 30%. Achievement should be worth 50 percent (I mean this is a must to keep them going on).

    8) Hold an Annual Face-To-Face Performance Review

    No matter if you are conducting a written performance review for a long time then a face-to-face performance review meeting can make an annual event in your business. A written performance review is useful for more frequent evaluations, but it’s beneficial to hold a face-to-face review at least once per year. You convey a great deal with your tone of voice and expressions. Those things don’t come across in a letter, no matter how well-written. The face-to-face performance review also makes it possible to have a discussion about your employee’s work, rather than just a one-sided monologue.

    9) End with The Positive Note

    Think of your performance review as a sandwich: the positives are the bread and the negatives are the meat, lettuce, and condiments.

    As we mentioned, it’s a good idea to lead with the positive to set the right mood for the performance review, but it’s also smart to end on a positive note. Chances are, the first and last thing you talk about them will be what the employee remembers most. If that last thing is negative, it could affect everything they do when they return to work.

    End on a positive note, even if the employee has plenty of things to work on — so they feel good about themselves and secure in their job.

    tips for performance reviews
    Always End The Review With A Positive Note

    10) Be Open & Honest with Employees

    Honesty is the best policy, so don’t be afraid to be open with your employees about their performance. Don’t sugar-coat your assessment or beat around the bush. Your employees will know when you’re being overly-flattering, and the review process is hard enough without making your employees decipher what you’re trying to say. It’s satisfying when it goes all right, because somehow in a manner everybody knows where they went wrong and where they were best at.

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    11) Include Peer Feedback & Self-Appraisals

    Before presenting your review to an employee, gather feedback from her co-workers. It can also be informative to your analysis if you ask the employee herself how she thinks she’s doing. Peer feedback and self-appraisals can go a long way toward giving you the most complete picture possible of an employee’s performance.

    Effective Performance Reviews
    Effective Performance Reviews

    12) Use the Right Language

    The words you use are just as important as the message you’re trying to communicate. That’s why it’s vital to use the right language during the performance review. Be as clear and specific as possible without sounding trite and insincere.

    Avoid general terms like “good,” “great,” and “excellent.” Opt instead for action words like Excels, Decisive, Responsive, Dedicated, Knowledgeable, Honest, Thorough, etc.

    These types of words are more descriptive and, are more meaningful.

    It’s also a good idea to create a list of strengths and weaknesses phrases for common parts of the performance review, such as Attendance, Attitude, Customer Service, Dependability, Flexibility, Interpersonal Skills, Leadership, Performance, Teamwork, Time Management, and more.

    For example:

    • A strength phrase for performance is:

    Michael excels at developing strategies that deliver results.

    • A weakness phrase for performance is:

    Does not take initiative unless prompted.

    • A strength phrase for attitude is:

    Does not let difficult circumstances get her down.

    • A weakness phrase for attitude is:

    A negative attitude in some situations has a tendency to cause problems.

    Just be sure to elaborate on the phrases you choose so that the employee has a clear idea of what you mean.

    13) Set Goals

    Reviewing old goals and setting new goals is a crucial component of every successful performance review. Because this is what actually a performance review means at the end. When you set goals for your employees, you give them the direction to work. You give them away to quantify their performance. They can look at what they’re doing and ask, “Is this habit getting me closer to achieving my goals? What can I do that would make it easier to reach those goals?”

    4 Examples Of Performance Reviews

    Here are some examples of performance reviews that may really work in explaining to you. Now performance reviews can be categorized as Good review, Satisfactory Review, Poor Review, Combination Review.

    1. Good Review

    Chandler exceeds all expectations in his role as a server. He always has a positive attitude. He adapts easily to rapid change in the workplace. He works well under pressure by herself and with other team members. He is detail-oriented and completes tasks in a timely manner. He even seeks out additional responsibilities when his schedule isn’t that tight.

    2. Satisfactory Review

    Cheshta meets all company expectations in her role as a customer service rep. She adapts well to client demands and changing workloads. She maintains a sense of detail and a positive attitude even under pressure. These skills, though, come at the expense of time management. And while Sheen shows an aptitude for leadership, she doesn’t actively seek out leadership training or opportunities.

    3. Poor Review

    At times, Kopal can be very effective at her job as a shift manager when she is engaged in her work. Unfortunately, Kopal is frequently late, and this seriously impacts the productive hours of her workday. During the next quarter, we would like Kopal to focus on attendance—being clocked in and ready to work at the start of her shift.

    4. Combination Review

    Aishani meets some of the company expectations in her role as a barista but falls well short of others. She is an active listener, manages her time efficiently, and is always conscientious about the quality of her work. Aishani needs to work on demonstrating professionalism at all times and, though she works well by herself, would benefit greatly from additional team-building skills.

    There are some tools that can make your work go super fine and easy. So to simplify your responsibilities every day, you need a scheduling task manager. Some of the features are:

    • Sling
    • Shifts
    • Time Clock
    • Newsfeed
    • Messages
    • Tasks.

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    Whatever you are providing them in the name of performance review just remember that you provide informal feedback before and after the performance review. If there’s something an employee needs to work on, be sure to make a note of it in their file so you can refer to it when it comes time for the annual performance review. This will help the employee work on their strengths and weaknesses every day.

    How to handle your performance review?

    Let them know they’re doing a good job so they don’t think they have to change. Even a simple “good job” email or note on their desk goes a long way toward helping them feel like a valuable part of the team.

    In my opinion, performance reviews are the only thing which can enhance relationships between employees and manager significantly, which is a boon for customers and work relationships. So, take these performance reviews into practice too, to make this job work effectively.

    Frequently Asked Questions

    How to do a performance review?

    • Provide regular, informal feedback. While performance reviews typically happen once or twice a year, feedback should not be limited to those short review periods.
    • Be honest.
    • Do it face to face.
    • Use tangible, pertinent examples.
    • End on a positive note.
    • Choose your words with care.

    How to conduct a performance review?

    • Prepare all feedback ahead of time.
    • Keep your remarks clear and concise.
    • Provide employees with a copy of the completed evaluation form.
    • Keep employee review meetings a two-way conversation.
    • End with a focus on the future.
    • Hold multiple evaluations throughout the year.
    • Employee evaluation examples.

    How honest should you be in a performance review?

    The best employee evaluations are open and honest conversations, but it’s easy, without thinking, to disclose sensitive or confidential information about other employees or customers. Be totally honest and forthcoming about the employee’s performance, but remember.

  • Top 7 Tech Trends Every HR Must Look Out for in 2021

    Technology has an impact on every industry. The recruitment industry has also been influenced by various technologies in past. The industry is experiencing rapid growth as a new players are entering the market. Technology has advanced at a ridiculous pace in the last ten years. Every company should be updated about upcoming tech trends in the market. As we near the end of 2020 lets look at some Top Tech Trends Every HR Must know in 2021.

    Artificial Intelligence in The Recruitment Process
    Feedback Tools to Improve Engagement
    On the Job Training
    Employee Experience Platforms
    Data Analytics Transforming HR
    Cloud based HR
    Giving importance of the employees mental health

    Artificial Intelligence in The Recruitment Process

    HR tech trends in 2021
    HR tech trends in 2021

    One of the most well known tech trend in HR is the use of Artificial intelligence which growing exponentially in every field from health to teaching to everything. In 2021, AI will play a major role in the recruitment and hiring process. AI can save the time of recruiters to screen and shortlist candidates. The recruitment process will also speed up with the help of AI as it can answer repetitive questions through a chatbot.


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    Feedback Tools to Improve Engagement

    Every organization wants to improve workforce engagement. As an HR it is important to ensure that your employees are passionate about their jobs. Various feedback tools are available to improve the workplace environment and employee engagement tools for employees. There’s a lot of distractions in the modern workplace, especially for employees who use internet-connected devices to complete their daily tasks. These feedback tools will help management to better understand their employees. There are various Employee Engagement Software and Tools in 2021

    On the Job Training

    On the job training is an important top trends of HR that helps in the prosperous growth of the organization. Employees require continuous mentorship and skill development training to perform well in their jobs. On job training helps employees get business demands met more promptly. This also develops a great mindset of always learning in employees. Many companies have adopted Different Policies to Upskill the Employees.

    Top HR trends of 2021

    Employee Experience Platforms

    There are various platforms available to rate companies on their Employee Experience. Employees don’t hesitate to share their experience on these platforms which can affect the company’s reputation. A positive employee experience makes it easier for companies to attract top talent in this competitive market. This generation is the largest part of the workforce and it is important to join millennials in your workforce.


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    Data Analytics Transforming HR

    Many organizations employ data analytics tools in human resources to improve hiring decisions. It can also help to identify factors that have the most significant influence on the employee. Employee data can be used to create a personalized experience to engage employees. Data analytics can be presented visually in graphics or statistical reports to better understand and take action.

    Technology has advanced at a ridiculous pace in the last ten years. HR needs to identify the best workforce for their organization. The impact of technology has also enhanced the hiring experience for both the candidates and the hiring teams. Various tools and technologies are available for HR to facilitate the recruitment process.

    Cloud based HR

    The HR department is known to help key functions such as recruiting, managing the data of the employees managing the employees performance, hiring, etc. One thing they all have in common is data processing. Before the cloud based solutions like PeopleSoft, the HR managers would take care of all these details. Which is why with the introduction with cloud based HR solutions improving the process of hiring, getting an employer brand and updating information and data security.

    Giving importance of the employees mental health

    The mental health of the employees must be given importance because they are what make or break the company. For taking care of their wellbeing the HR department can hold a weekly office yoga session or a healthy Friday. Not only that the the physical, and financial health of the employees must also be given equal importance. And as such, the number one condition when it comes to getting your workforce ready for the future.

    Frequently asked questions – FAQs

    What do HR department do?

    The HR takes care of the employer branding, recruitment or selection, Onboarding, performance management, learning and development and most importantly workplace safety and culture.

    What does a HR manager do?

    The HR manager has a lot of responsibilities such as managing their internal team, stakeholder management, making new policies for recruitment etc.

    What does an HR analyst do?

    The HR analyst works on the collection, analysis, and reporting of data.

    Adding new tech trends to the HR departments in improving the HR policies, growth of organisation helps in performing the basic functions of HR  like recruiting, onboarding, training the employees, etc.