Tag: fast-food marketing

McDonald’s Marketing Strategies & Target Market: Reaching the Right Audience with Global Success
McDonald’s – the largest fast-food chain on the planet. Founded in 1940, in San Bernardino, California, by two brothers, Richard and Maurice McDonald, the company has revolutionized the food industry with its quick and affordable meals. From a humble beginning as a small drive-in restaurant, McDonald’s has grown to become a global powerhouse with over 39,000 restaurants operating in more than 119 countries.

Over the years, McDonald’s has accomplished remarkable milestones that have made it a household name. In 1955, it introduced the first-ever franchise model, which allowed other entrepreneurs to own and operate their own McDonald’s restaurants. This move accelerated the expansion of the company, and by 1965, there were over 700 McDonald’s restaurants worldwide. Today, McDonald’s serves over 69 million customers daily and generates a whopping $100 billion in sales each year, making it one of the most profitable companies in the world.

With a market share of over 17%, McDonald’s dominates the fast-food industry, leaving its competitors in the dust. McDonald’s owes its success to its ability to adapt to changing consumer preferences, continually innovate and expand its menu, and make strategic investments in marketing. McDonald’s iconic branding, catchy slogans, and memorable advertising campaigns have helped it maintain its position as a market leader for decades.

McDonald’s has come a long way. It has established itself as an industry leader and continues to dominate the fast-food market. Its marketing strategies have been crucial to its success, and its commitment to sustainability and social responsibility has helped it maintain a positive image in the eyes of the public. McDonald’s is more than just a fast-food chain; it’s a cultural icon and a global phenomenon.

McDonald’s Global Revenue from 2017 to 2024

McDonald’s Target Market
McDonald’s Marketing Mix
McDonald’s Marketing Campaigns
McDonald’s Marketing Strategies

McDonald’s – Target Market

McDonald’s has a diverse target audience, ranging from children and families to young adults and seniors. The company’s marketing strategies are designed to appeal to a wide range of demographic, geographic, and psychographic factors.

McDonald’s targets a broad age range of customers, from children as young as two years old to seniors over the age of 60. The company’s Happy Meals, with their colorful packaging and toy promotions, are specifically designed to attract young children. The company offers value meals and combo deals that are affordable for families on a budget.

McDonald’s Happy Meal

McDonald’s has a global presence and operates in more than 119 countries. The company tailors its menu and marketing campaigns to meet the local tastes and preferences of each region. For example, McDonald’s in India serves a range of vegetarian and non-vegetarian options to cater to the country’s diverse population.

McDonald’s India Menu

McDonald’s targets customers who are looking for convenience, speed, and affordability. The company’s fast-food model is designed to cater to customers who are on the go and looking for a quick meal. McDonald’s also offers free Wi-Fi and comfortable seating, making it an attractive option for customers who are looking for a place to relax and socialize.

McDonald’s – Marketing Mix

McDonald’s, where the company’s marketing mix is as iconic as its golden arches. McDonald’s is known for its innovative marketing strategies, which have helped it become the largest fast-food chain in the world. Let’s take a closer look at the four elements of McDonald’s marketing mix.

McDonald’s Marketing Mix

Product

McDonald’s is known for its classic fast-food menu items, such as the Big Mac, Quarter Pounder, and Chicken McNuggets. The company has expanded its menu over the years to include healthier options like salads, wraps, and fruit smoothies. McDonald’s also offers seasonal items and limited-time promotions to keep customers engaged and interested in its menu.

McDonald’s Salad and Smoothies

Price

McDonald’s is known for its value pricing strategy, offering affordable meal options that are accessible to a wide range of customers. The company’s menu includes value meals and combo deals that bundle items together at a discounted price. McDonald’s also offers coupons and promotions to further incentivize customers to visit its restaurants.

Place

McDonald’s operates over 39,000 restaurants worldwide, making it one of the most accessible fast-food chains in the world. The company’s restaurants are strategically located in high-traffic areas, such as malls, airports, and busy intersections. McDonald’s also offers delivery and drive-thru options, making it even more convenient for customers to access its menu.

Promotion

McDonald’s is known for its iconic advertising campaigns, catchy slogans, and memorable branding. The company’s advertising campaigns target a wide range of customers, from families with children to young adults on the go. McDonald’s also leverages social media and influencer marketing to engage with customers and keep its brand relevant.

McDonald’s marketing mix is a key component of its success in the fast-food industry. The company’s innovative product offerings, value pricing strategy, strategic placement of restaurants, and memorable advertising campaigns have all contributed to its dominance in the market. McDonald’s continues to evolve its marketing mix to meet the changing tastes and preferences of its customers, ensuring that it remains the go-to destination for fast, affordable meals.

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McDonald’s – Marketing Campaigns

McDonald’s is known for its innovative and memorable marketing campaigns that have captured the attention of customers around the world. One of its most famous campaigns is the “I’m Lovin’ It” slogan, which was launched in 2003 and has become synonymous with the brand.

McDonald’s Tagline

Another iconic campaign was the “Big Mac Chant” commercial, which featured a group of people chanting the ingredients of the popular burger. The campaign was a huge success and helped to reinforce the popularity of the Big Mac.

McDonald’s Big Mac Chant

In 2015, McDonald’s launched the “All Day Breakfast” campaign, which allowed customers to order breakfast items all day long. The campaign was a response to changing consumer habits and helped to boost sales and attract new customers.

McDonald’s All Day Breakfast

More recently, McDonald’s has launched a series of creative campaigns on social media, including the “Travis Scott Meal” promotion, which featured a special meal deal in collaboration with the popular rapper. The campaign was a huge success, with customers lining up at McDonald’s restaurants across the country to try the meal.

McDonald’s marketing campaigns have been a key component of its success in the fast-food industry. From iconic slogans to innovative promotions, the company continues to push the boundaries of marketing to engage with customers and build its brand.

McDonald’s Marketing Strategies

McDonald’s is a giant in the fast-food industry, with a presence in over 100 countries and serving millions of customers each day. One of the reasons for its success is its innovative and effective marketing strategies. From iconic advertising campaigns to localized menu offerings, McDonald’s marketing strategies are designed to appeal to a wide range of customers and build its brand. Here are the top marketing strategies of McDonald’s:

Iconic Slogans

McDonald’s is known for its memorable advertising slogans, such as “I’m Lovin’ It” and “You Deserve a Break Today”. These slogans have become synonymous with the brand and help to reinforce its messaging.

70’s Ads: McDonald’s You Deserve A Break Today 1971

Strategic Partnerships

McDonald’s has collaborated with a range of brands and celebrities over the years, including Coca-Cola, Disney, and Justin Timberlake. These partnerships help to create buzz around the brand and attract new customers.

McDonald’s Coca-Cola Promotion (2014)

Creative Social Media Campaigns

McDonald’s leverages social media to engage with customers and promote its menu items. The company has launched creative campaigns on platforms like Twitter and Instagram, such as the #ShamrockShakeSZN promotion.

Menu Innovation

McDonald’s constantly updates its menu with new items and seasonal promotions. This helps to keep customers engaged and interested in the brand.

Value Pricing

McDonald’s is known for its value pricing strategy, offering affordable meal options that are accessible to a wide range of customers. The company’s menu includes value meals and combo deals that bundle items together at a discounted price.

Healthier Options

McDonald’s has responded to changing consumer preferences by offering healthier menu options like salads, wraps, and fruit smoothies. This helps to attract health-conscious customers who may have previously avoided fast food.

Localized Marketing

McDonald’s tailors its marketing campaigns to meet the local tastes and preferences of each region. For example, McDonald’s in India serves a range of vegetarian and non-vegetarian options to cater to the country’s diverse population.

Mobile Ordering & Delivery

McDonald’s has embraced technology by offering mobile ordering and delivery options. This helps to make its menu even more accessible to customers and provides a more convenient experience.

Promotional Tactics and Advertising Campaigns

Promotional activities help people recognize a brand and keep them coming back. McDonald’s does this well by using both old and new ways to advertise. It shares its messages through TV ads, radio, and online platforms. This mix helps McDonald’s reach more people and get many different types of customers interested in its offers.

Sponsorships

McDonald’s sponsors a range of events and sports teams, including the Olympic Games and FIFA World Cup. These sponsorships help to increase the visibility of the brand and create positive associations with sports and healthy living.

Mcdonald’s Coca-cola Glass Olympics

Community Engagement

McDonald’s engages with local communities by supporting charity events and participating in local initiatives. This helps to build goodwill and create positive associations with the brand.

Consistent Branding

McDonald’s has maintained a consistent visual identity and brand messaging over the years. This helps to reinforce the brand in the minds of customers and creates a sense of familiarity and trust.

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Environmental Sustainability

McDonald’s has committed to environmental sustainability, with initiatives like reducing packaging waste and sourcing sustainable ingredients. This helps to appeal to customers who are concerned about the impact of fast food on the environment.

McDonald’s marketing strategies have played a key role in its continued success in the fast-food industry. Its commitment to community engagement and environmental sustainability also helps to create a positive image for the brand.

These marketing strategies have been instrumental in building the brand and attracting a wide range of customers. The company’s innovative approach to advertising, strategic partnerships, and localized menu offerings has set the standard for the fast-food industry.

So, whether you’re a marketer looking to build a successful brand or a start-up trying to make a mark in the industry, take a page from McDonald’s marketing playbook. With the right mix of creativity, innovation, and strategic thinking, you too can achieve success and make a lasting impact in your industry.

FAQs

What is McDonald’s target market?

McDonald’s has a diverse target customer base, from children as young as two years old to seniors over the age of 60.

What are the two iconic slogans of McDonald’s?

McDonald’s is known for its memorable advertising slogans, such as “I’m Lovin’ It” and “You Deserve a Break Today”. These slogans have become synonymous with the brand and help to reinforce its messaging.

What are a few top marketing strategies of McDonald’s that helped it to become the largest fast-food chain?

Here are the top marketing strategies of McDonald’s:
- Iconic Slogans
- Strategic Partnerships
- Creative Social Media Campaigns
- Menu Innovation
- Value Pricing
- Healthier Options
- Localized Marketing
- Mobile Ordering & Delivery
- Sponsorships
- Community Engagement
- Consistent Branding
- Environmental Sustainability
McDonald’s happy meal marketing strategy?

McDonald’s Happy Meal marketing strategy focuses on attracting children through fun packaging, collectible toys, and partnerships with popular movies or characters, while appealing to parents with affordable pricing and balanced meal options.

What are McDonald’s strategies for success?

McDonald’s strategies for success include consistent quality, affordable pricing, global presence, localized menus, strong branding, efficient service, and innovation in technology and delivery.
July 25, 2025
Why Papa John’s Failed in India? | Papa John’s Pizza Case Study
Papa John’s, one of the world’s largest pizza delivery chains, entered the Indian market in 2006 with high hopes and global brand recognition. However, despite its international success, the brand struggled to connect with Indian consumers and eventually exited the market in 2017. This case study explores the reasons behind Papa John’s failure in India, including its challenges with localization, competition, and operational strategy, and what lessons other global food brands can learn from its experience.

The Startup Story of Papa Johns
Papa Johns Entry In India
Papa Johns Expansion in India
Why Papa John’s Failed in India?
Future Plans – Reentering India

Papa John’s India Case Study

The Startup Story of Papa Johns

Papa John’s was founded in 1984 by John Schnatter. After his venture became a success, the company went public in 1993. The growth of Papa John’s was so phenomenal that within a year that it had 500 stores, and by the year 1997, it had a total of 1500 stores. Papa John’s operates over 5,500 locations across 49 countries and territories, making it the third-largest pizza delivery company in the world, which is inclusive of both restaurants and company-owned stores. The restaurant chain has opened its franchises in many countries across the globe, including Russia, Spain, Colombia, the United Kingdom, Mexico, etc.

Papa Johns Entry In India

Papa John’s took its first step in India in 2006. They were run by Om Pizza and Eats. This firm was owned by the nephew of the steel baron Lakshmi Mittal, Atulya Mittal. Their main intention was to seize the pizza market in India and attract the customers of the already established pizza giants in India, like Domino’s and Pizza Hut. Papa John’s first opened four outlets in India.

They had very clear reasons for choosing India to expand their business. One of the main reasons was the immense efficiency of the consumer food market as far as national productivity, innovation, and R&D were concerned.

The pizza segment was contributing a major part of India’s gross fast food market. Along with this, the scope for tourism and the presence of a mix and diverse culture opened up a wide range of opportunities in front of the company as far as experimentation and innovation in their products are concerned.

They were also sure about the much-needed glocalisation that has to be done to suit the Indian taste and culture. They also decided to promote their brands in different ways, including advertisements in all kinds of media. They also ensured that the pricing of their products aligned with the capacity of the local people.

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Papa Johns Expansion in India

In June 2006, Papa Johns Pizza opened its first outlet in India in Noida. Aiming to take advantage of the rising middle class in India, it planned to open various outlets in all the prominent places in India. These places include Delhi, Haryana, Punjab, Himachal Pradesh, Rajasthan, Uttar Pradesh, and Uttarakhand. The outlets were opened by Om Pizza Eats India, the master franchise for Papa John’s.

Om Pizza had been operating more than 15 Papa John’s outlets across India and had a revenue of INR 25 crores and expected an annual cash loss of INR 10 crores. However, in December 2013, the controlling stakes in the major franchise were bought by Avan Projects for INR 25 crores.

Along with Avan Projects and Global Franchise Architects, Papa John’s announced a merger with the existing Pizza Corner stores in South India. This happened during the first quarter of 2015.

This merger helped Papa John’s expand the number of stores in India by more than 40 stores. But it had its downsides. Now they had outlets in major south Indian cities like Bangalore, Chennai, and Hyderabad. By the end of 2015, they were operating in 11 cities in India. They were Mysore, Bengaluru, Hyderabad, Chennai, Vellore, Maddur, Pune, Hosur, Mumbai, Mandya, Tirupati. Do note here that by this time itself, the first outlet at Noida was already closed.

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Why Papa John’s Failed in India?

There are several factors responsible for the failure of Papa John’s Pizza India. The challenges faced by Papa John’s that eventually resulted in the fall and closure of the Pizza company in India are mentioned below.

Unprepared for Competition

In India, Papa John’s had to face a lot of unprecedented challenges. Not all the challenges can be included in this category of unexpected; some of the problems were due to the lack of planning and vision of the firm.

The first one was its inability to compete with the giants in the industry, like Pizza Hut and Domino’s. Not only that, but the other two really took advantage of the shortcomings of Papa John’s, which made things harder for the company.

Although they trained their employees efficiently to use technology and build the name of the brand, they were unable to reach the lighter end of the tunnel. They lost all of their customers to the giants – Domino’s and Pizza Hut.

As mentioned earlier, the net profitability of Papa John’s was way behind that of Domino’s and Pizza Hut. Reports say that their net margin was only 4.6% of their total sales, while Domino’s Pizza and Pizza Hut had a net margin of 8.2% and 7.9%, respectively. This was the data of 2014, and it was during this dangerous juncture that Papa John’s came to terms with Pizza Corner for the merger.

They did not consider the risk factors involved with such a merger and nor did they calculate the risk that is associated with a probable failure. When they took so much on themselves, the management was unable to operate efficiently in their newly opened stores.

India Quick Service Restaurant Market

Lack of First Mover’s Advantage

During this time, Domino’s was expanding its outlets in India like wildfire. The company had only 364 stores in 2010. It rose to a whopping 1127 stores by the time it was 2017. As far as Papa John’s was concerned, it had only 66 stores across 11 cities in India, while Domino’s had launched its outlets in more than 265 cities.

They were also quick enough to become the first food service company that launch online and mobile ordering across India in a successful manner. The phenomenal growth of Domino’s crippled the expansion of Papa Johns. They were unable to compete with the extremely fast delivery and sophisticated technology of Domino’s.

One of the biggest setbacks that Papa Johns Pizza had to face was that they never got to have the first mover’s advantage. They were always the ones to watch Domino’s faring heights helplessly. This enabled Domino’s to sell its pizzas at a very low profit margin. They were able to bear the cost because of the wider presence they had across the nation. This further adversely affected Papa John’s Pizza.

Overdependence on Technology

While most of the firms, especially in the fast-food market, prefer people who are warm and cordial to others, Papa John’s looks for employees who are technically sound.

It forgot the fact that the staffing in the stores plays a very important role in establishing any outlet. This, along with the absence of good training and the lack of a sound employer-employee relationship, put Papa John’s in a very dark spot. One must say that they were dependent more on technology than on developing their human resources.

Unwise Choices

It is always important to watch the indicators such as exchange rate, interest rate, stock exchange, imports, exports, and similar details that inform us about the world economy. By inferring the nature of these indicators, every business firm should be able to improve and work on its EBITDA. However, Papa John’s was more interested in building its brand rather than strengthening its foundation.

They did not pay enough attention to the existing stores while they were busy opening up newer outlets in South India. When things were going south, instead of looking for ways to improve their business, they went on a merger with Pizza Corner, which demanded a huge investment. The inability to choose the right choice among the available choices further paved the way to the exit of Papa John’s from the Indian market.

Customer Dissatisfaction

Papa Johns India Pizza Pricing | Papa Johns menu vs Dominos menu

There is a very common phrase that never gets old in the business world – the customer is king. It can be observed that many times Papa John’s Pizza forgot this mantra. While they had planned the glocalisation of the menu, it did not materialise well when implemented.

In India, pork consumption is not that popular. Papa John’s India should have identified this cultural nuance and excluded or kept a low profile for their pork dishes. There are already existing examples where many international companies in the food business adapt their menu depending upon the country, if not the regional states. However, Papa John’s did not look into it, and their dishes were not accepted as dearly as they accepted Domino’s and Pizza Hut dishes.

It is understood that it does not mean that the whole of India does not eat pork, the numbers were very less and this led to a situation where there was absolutely no demand for the pork varieties.

This again would not have been a problem had they been able to effectively popularise their other dishes. But they were very behind in the market while Domino’s and Pizza Hut had an extremely localised menu that aligned with the likes of pizza lovers. This led to a rapid decline in sales.

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Future Plans – Reenetering India

Papa John’s is set to reenter the Indian market in 2025 after exiting in 2017 due to underperforming stores. Although its return was initially planned for last year, the launch was delayed. Now, the company aims to open over 650 outlets in India over the next decade. Papa John’s is taking a careful approach, ensuring its franchise partners have the right menu, technology, and restaurant setup to succeed in India’s complex market with diverse consumer preferences.

Conclusion

It can be concluded that the inability of Papa John’s to analyse the existing market and the nuances of the local market made them highly incompetent. While Papa John’s India saw a diverse population as an opportunity to expand their outlets, they did not foresee the challenges that are associated with it. Being in the business world, they should have been more careful about the correct signs that we see around and should have acted accordingly.

The untimely merger also came as a blow to the third-largest pizza delivery chain in the United States of America. Had they researched more about the demographic distribution of the Indian population and the challenges and advantages of the Indian fast food market, they would have had better luck in this country.

The case of Papa John’s is an example for all the entrepreneurs out there to have a clear understanding of the existing market and a clearer vision for their business in the future before getting into it.

FAQs

Who founded Papa Johns?

Papa Johns was founded by John Schnatter in 1984.

Is Papa Johns available in India?

Papa John’s entered India in 2011 and shut down its operations in 2017.

Why Papa John’s failed in India?

Some of the reasons why Papa John’s closed in India are:
- Papa John’s was Unprepared for Competition
- It lacked First Mover’s Advantage
- They were over-dependent on Technology
- Customer Dissatisfaction with the types of Papa John’s Pizza
Who were the biggest competitors of Papa John’s in India?

Dominos and Pizza Hut were the biggest competitors of Papa Johns, which were already successful in capturing the Indian market before Papa Johns.

What happened to Papa John’s pizza?

Papa John’s entered India in 2006 but exited in 2017 due to challenges such as poor localization, operational inefficiencies, and stiff competition from established players like Domino’s and Pizza Hut. The company failed to adapt its menu to Indian tastes and struggled with delivery logistics and customer service, leading to underperformance.

Is Papa John’s in India?

Papa John’s is planning to reenter India in 2025 after closing in 2017.
April 21, 2025
Top 9 Food Chains in India

The food industry is adding up its contribution to the world food trade every year. The top food chains in India have emerged as one of the high-growth and high-profit sectors. It is due to its immense potential for value addition, especially within the food processing industry. It has contributed almost 8.80 per cent of Gross Value Added (GVA) in Manufacturing and 8.39 in Agriculture. It sums up about 13 per cent of India’s exports and six per cent of total industrial investment.

Therefore, we can drop the shade on how much the top food chains in India are contributing to the food industry, as well as the economy. We all are aware of the presence of these food chains around us. So, let’s take a look at these food chains that are extremely popular in the country.

Domino’s Pizza
Pizza Hut
Barbeque Nation
Subway
Barista Lavazza
Cafe Coffee Day
Burger King
Starbucks
Haldiram’s

Domino’s Pizza

For the pizza geeks out there, Domino’s is like a one-stop destination to find love. Founded in 1961 by Tom Monaghan and James Monaghan, Domino’s is an American multinational pizza restaurant that has extended itself to be one of the top food chains in India.

In 1996, the first outlet of Domino’s was launched in New Delhi. Later, the franchise rights to Domino’s Pizza in India is owned by Jubilant FoodWorks Limited and its subsidiaries in 2011. Besides pizza, they also serve a few other sides and Italian dishes.

Pizza Hut

Pizza Hut is another food chain founded by Dan Carney and Frank Carney in the year 1938. It is another pizza seller brand that has been at the top and is an American multinational restaurant chain. A strong competitor of Domino’s Pizza, Pizza Hut has launched in India in 1996. Gradually it has branched itself into 430 outlets till now.

It is further planning to double its store count to over 700 in the coming five years. The owner of the US quick-service restaurant brand, Yum! Brands India is the second-fastest-growing market for Pizza Hut. It has contributed in the April-June quarter, upto 22% system sales growth.

Barbeque Nation

Barbecue Nation is one of the most widespread food chains in India. The startup emerged in India in 2006 and has been phased popularly as “Let’s party at Barbeque Nation.” It was founded by Sajid Dhanani

Barbeque Nation offers its customer a wide range of food mixed with special herbs and other spices. A few featured items from this place include Veg Keema, parantha, crispy corn, Cajun-spiced potatoes, mutton dishes, chicken Angra and so on. The brand is famous for serving a wide range of buffets to its customers.

Subway

Subway offers a variety of freshly baked bread with different sides that just spices up the tongue of the customers. It was founded by Fred DeLuca and Peter Buck in the year 1965 No one can deny the quality of the food is indeed very good at Subway. Apart from bread, Subway offers subs, salads, treats, and desserts and to add there are pepperoni sandwiches, ham, and salami too.

Subway is considered to be the second-largest QSR chain in the country as counted by the number of outlets they have. After launching in India in 2001, gradually it aimed at growing its business further. Now it has become one of the most popular food chains in the country.

Barista Lavazza

Sterling Group sold Barista to Lavazza in 2007 and by 2009, it became a well-known food chain in India with 200 outlets. Coffee culture has become a thing all around the world, which made these cafes grow faster in pace along with their business. Barista Lavazza is one of the ultimate places that served exquisite Italian coffees.

Meanwhile, Barista claims to bring new meaning to Italian coffee which is to be consumed in the Indian sub-continent. Apart from India, it has customers from Sri Lanka, Bangladesh, Maldives, Nepal and Myanmar.

Cafe Coffee Day

Talking about coffee, our country is equipped with other top food chains in India, Cafe Coffee Day. It’s the favourite hangout lounge for almost all generations of people, especially the young ones. Apart from a wide variant of coffee, they also offer chicken Cheeseburger, big crunch veg classic burger, hot brownie fudge, black forest cake, double shots coffee, and a never-ending list.

Started their journey in 1996, the Chikkamangaluru based company, under the parent company Coffee Day Global. Currently, Cafe Coffee Day has around 1500 outlets, making it one of the top food chains in India. One of the finest arabica coffee bean producers in Asia now exports them to abroad as well.

Burger King

Burger King is a popular America-based burger joint. It is considered to be an absolute competitor of Mc Donald. It arrived in the year 1996 and has successfully set up 400 outlets in two decades. This has helped shape fast-food consumption in India, later making it one of the popular food chains in India.

The outlets are available in all the major cities of the country. They are Bangalore, Mumbai, Chandigarh, Coimbatore, Kolkata and many other places. Along with a few burger meals and other combinations, they also offer King XL, cheeseburgers, bacon King Jr, a range of whoppers, and even crispy and curly fries. For their dessert sections, they offer Pancakes, Frappuccinos, Delicious Chocolate milk, ice creams and a few other things too.

Starbucks

A popular phrase to start with, someone once said that ‘Starbucks is not just a brand; it’s an emotion.’ It is yet to be justified how much it holds the emotion in its customised coffee cup. however, talking about its existence in India, teens are in love with their named being carved on the coffee cups. The brand has indeed worked a great deal to enhance its business to become a food chain that is popular and mighty.

Widely known for its hot coffee Frappuccino, espresso, and freshly brewed coffee, it also serves other beverages like shakes, which are pretty popular too. The menu does not halt here. They also offer lip-smacking snacks like chicken Kathi, paneer Kathi roll, tandoori paneer. IT has also included other delicacies like cakes, croissants, and muffins.

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Haldiram’s

Starting with bhujiya and other mini snacks, Haldiram’s now offers full-fledged restaurants in big cities like Gurgaon, Mumbai, Delhi, Kolkata, Bangalore, etc. It is its reputation and food quality that summed it up to reach the top of the food business.

It has been eight decades that Haldiram’s been functioning successfully running throughout the country. The Delhi and Nagpur based Indian sweets and snacks manufacturer has grown at a tremendous pace over the years. So much so, it has also been crowned as the country’s largest snack company in 2017.

Conclusion

For the food-geeks, these are some of the most famous food chains in India that will never let you down. Be it a party or a mood swing, you can easily grab any one of them and it will perfectly match your vibe at any time. Most of the companies even offer home delivery. Apart from that many food delivery websites deliver these items from these food chains to your doorstep.

FAQs

Who founded Haldiram’s?

Shivkisan Agrawal is the founder of Haldiram’s.

How many stores of Pizza Hut are there in India?

Pizza Hut has over 500 stores in India.

Is Cafe Coffee Day an Indian brand?

Cafe Coffee Day is an Indian brand founded in the year 1996.

May 3, 2022
How to Start a Home-Based Cooking Business?
Many people love the thought of doing something they enjoy and earning a living from it, making their passion their profession. For the person who enjoys cooking, learning how to start a cooking business from home is a great way to combine it with your career. Like any other business, a home-based food business requires a lot of research and planning to start. Whether you have your restaurant or you are just a home chef, you can start offering cooking classes.

Growth of various methods of food services

For the person who enjoys cooking, learning how to start a food business from home is a great way to combine it with your career. Like any other business, a home-based food business requires a lot of research and planning to start. Whether you have your restaurant or you are just a home chef or started offering cooking classes, it needs planning and steps need to be followed. In this article, we will talk about how you can start a home-based cooking business.

Steps to Start a Cooking Business

Choose Your Niche
Conduct Market Research
Creating a Business Plan
Licenses and Permits
Purchase Your Equipment and Ingredients
Focus On Marketing
Shipping and Delivery
Spread Your Cooking Business

Choose Your Niche

The most important step before starting a cooking business is to decide what kind of food you want to sell and do business with. Think about what food you want to make. There are some types of food you could focus on as you start this cooking business:
- Lunch or brunch-style food
- Wedding reception or special event meals
- Desserts
- Appetizers and cocktails
Conduct Market Research

The very much idle way to start a cooking business is to do some online market research. You must analyze the markets and if needed, attend some cooking classes with popular chefs in the same niche as yours. Day by day the food industry is becoming more competitive. It is important to do your business research before starting your online food business.

Creating A Business Plan

Having a business plan is very much important as it makes you think about what you want your business to be. Whether you want to start your catering business from home or a decorative baking company. It will also help you for setting up objectives for your business. It will also be helpful in prioritizing the next steps. There are many things one has to consider when planning a business. Some of those key things are:
- Who is your target market?
- Do you have a unique selling point?
- How much start-up capital do you need?
- How are you going to know if your product is liked?
- Will you be delivering items yourself, posting or using a courier?
- How do you want to sell your food?
- Where do you want to sell your home-baked goods?
Licenses And Permits

Once you completed your business plan. you will need to register your business from home to the local authority within 28 days of starting your business. If you run a food business without registering, you may be fined, and you could be imprisoned for up to 2 years.

Going further you must register every premises where you carry out food operations, such as your home, mobile catering units (i.e. food vans), and temporary premises (i.e. food stalls). Check whether you need any special permits, relevant facility, equipment, and safety standards.

This simply means you will have to make sure that your business kitchen is separated from your kitchen and that you are not using the utensils in your professional kitchen for personal use. Lastly, you will want to get a business license and a resale license which will allow you to buy ingredients wholesale tax-free.

Purchase Your Equipment and Ingredients

The basic setup needed to start the business is the amount of space and the required equipment or utensils. And keep all the equipment handy and gather all things in your cooking business space. You also contact the suppliers for the easy availability of ingredients and the required equipment.

Focus on Marketing

Marketing refers to the activities to promote the buying and selling of any product or service. It is very much important in promoting the business and the mission of any business. It is defining and managing your brand. Then it produces marketing and promotional materials. One of the most important factors nowadays is monitoring and managing social media. Then it conducts customer and market research.

You must use the best marketing strategies to increase your business growth:
- Use social media
- Create video tutorials
- Start blogging
- Understand search engine optimization(SEO)
- Build a great lead team
- Use Facebook ads
- Create an affiliate program
You have to create value for your business. If there is no difference between you and your competition, there is no reason why a buyer should come to you. If you start exploring marketing you can find that there are many directions to go. Once you are running your own mission or initiative and have experimented with a few things like data. It will inform you of what is working.

Focus on existing customers as they have already made a purchase, they already know, like, and trust you. If you provided a good experience, then you have given them a reason to do business with you.

Shipping & Delivery

The packaging is very important as it protects your products during shipping. It also builds your brand’s image and identity. Good packaging is needed for food delivery.

You can save yourself from wasting money by taking the time to research your shipping costs. One of the most common shipping mistakes is sending orders to the wrong customers. It is very much important to take time for shippers and deliver the order to the correct address.

If your business is growing or if you have a lot of orders. You won’t have time to create shipping labels by hand you can automate this process. By doing this you can save a lot of time.

Spread your Cooking Business
- Use Social Media to Your Advantage – Social media is very much helpful to promote or spread the business. Users will like, comment, and share your content and spread the word about your business for you.
- Have a Website – Every successful business has a website where new and existing customers can go to learn about their options. You can use a website to promote your social media and provide information on the details of your business. You can give offers and discounts.
- Email is Still Relevant – Email marketing is still one of the best ways to reach customers of every generation. In an email, you can provide information like the current deal, discounts on the menu, or any other item.
- Partner with Other Businesses – Digital marketing has promoted the strategy of working together with other businesses to promote both products and services. One of the best ways to do this is by connecting with the food bloggers and influencers who are local to your business. You can offer them free meals or discounts to get them and share your brand on their page.
Conclusion

Beginning a home-based cooking business can be a lot, so one needs to keep themselves level-headed and follows all the steps that are needed to take. Home-based cooking businesses are increasing their presence every day, people living in hostels or alone always crave homemade food, so it is bound to get more popular in future.

Is Home-based cooking business popular in India?

Home-based cooking business is quite popular in India.

Is food a good business?

The food industry has seen immense growth over the past decade, so it is quite a good idea to start a food business.

Do homemade cooking needs license and permits?

Homemade cooking business needs license and permit like other businesses, they are mandatory.
May 2, 2022
List of All the Subsidiaries of Rebel Foods | Brands under Rebel Foods

In 2011, two passionate individuals set out to make a difference in the food industry by fusing technology with the magic and craftsmanship of cooking. Those two were Jaydeep Barman and Kallol Banarjee, who started this journey with a physical restaurant with an online delivery service and then later launched their first-ever cloud kitchen in 2015. And since 2016, the business has become a cloud-kitchen only business.

And if you are thinking about what a cloud kitchen is, then worry not. It is just that the business only takes online orders and only has delivery meals; there is no seating arrangement for the customers. In 2018, the firm launched the Rebel Launcher Program, which allows other restaurant chains to use its cloud kitchen service.

In 2020, the company also launched EatSure, which is a delivery chain for its own brands and restaurant partnerships. It also had food trucks called EatSure Express, which also helped as a promotional aid.

And not only this, Rebel Foods announced a deal with Wendy’s, an American fast-food chain company, in December 2020, in which Rebel Foods will open and run 250 cloud kitchens for Wendy’s in India. The company recently became India’s 31st unicorn. It is an accomplishment in and of itself to achieve so much in such a short period of time.

So now that we have talked about all the achievements of the company, let’s talk about the brands owned by it and how they are changing the online food delivery industry.

1. Faasos
2. Behrouz Biryani
3. Oven Story Pizza
4. Mandarin Oak
5. Firangi Bake
6. Lunch Box
7. The Good Bowl
8. Sweet Truth
9. The Biryani Life
10. Wendy’s
11. Nude Bowls by Maliaka Arora
12. The 500 Calorie Project
13. Box & Co.
14. Ayam Ambyar
15. Bros Fried Chicken
16. Feeling Bren
17. Banzai
18. Boom Burger
19. Holy Cow
20. Sawa

1. Faasos

Faasos

Faasos is known for its delicious and filling wraps. The company was first founded in 2011 by Jaydeep Barman and Kallol Banarjee. The company also has a mobile app that was launched in 2014. Headquartered in Mumbai, Maharashtra, Faasos is basically an online food delivery service that caters to around 36+ cities and has over 300 cloud kitchens.

2. Behrouz Biryani

Behrouz Biryani

Jaydeep Barman and Kallol Banarjee launched Behrouz Biryani in 2016, and it is now a well-known brand known for its diverse and tasty biryanis. Behrouz Biryani has locations in a number of cities, as well as in 10 other countries. With their extensive choice of biryanis, the company claims to have the top professionals working in its kitchen to deliver a regal and elegant experience.

3. Oven Story Pizza

Oven Story

Oven Story, which was founded in 2015 and is based in Mumbai, Maharashtra, is a subsidiary of Rebel Foods. The company is known for developing and creating new pizza recipes and unique concepts in order to change people’s perceptions of a common cuisine, pizza. Delivery of pizza is also done by Zomato and Swiggy, in addition to their own delivery systems.

4. Mandarin Oak

Mandarin Oak

Mandarin Oak is a Rebel Foods Chinese cuisine subsidiary that offers consumers flavorful and authentic Chinese meals via online food delivery. The restaurant was established to provide customers with a rich Chinese culinary experience employing advanced techniques while maintaining a classic flavour. The restaurant has over 320 locations and, in addition to its own delivery service, offers delivery through apps like Zomato and Swiggy.

5. Firangi Bake

Firangi Bake

Firangi Bake is a subsidiary of Rebel Foods and is available in several cities. It is an Italian and Mexican restaurant that offers food through online delivery. The company’s theme is to prepare Italian and Mexican dishes with the fusion of India’s signature flavours. The brand has established a good name for its oven-baked meals. The company loves to experiment and brings out new innovations in order to stay on top of the market.

6. Lunch Box

Lunch Box

Lunch Box was founded in 2020, aims to bring the flavour and feel of local cuisine with the convenience and comfort of online delivery. The meals are simple local food that everyone recognises, resulting in a nostalgic vibe and a meaningful experience. The company services over 320 locations and has delivery outlets such as Swiggy, in addition to its own delivery service.

7. The Good Bowl

The Good Bowl

The Good Bowl is a brand owned by Rebel Foods which is known for its filling and unique dishes in a bowl. The brand focuses on fusing different international and national flavours and creating something unique and delicious. The Good Bowl serves different types of bowl combinations like Italian, Asian, local, and many others.

8. Sweet Truth

Sweet Truth

Sweet Truth is a high-end dessert restaurant that delivers a variety of desserts and treats via the internet. The company comes under the parent company, Rebel Foods, and services a number of cities. The company succeeds in selling its customers sophisticated, gorgeous, and enjoyable desserts, resulting in a loyal customer base.

9. The Biryani Life

The Biryani Life

The Biryani Life is a subsidiary of Rebel Foods and serves around 300+ locations. It is a restaurant chain that offers delicious biryani options at affordable prices. The company sells through online delivery services like Zomato, Swiggy and its own delivery system.

10. Wendy’s

Wendy’s

Wendy’s is a U.S. based fast-food chain that expanded its reach to the Indian customer base through Rebel Foods. The company first started its business in India in New Delhi in December 2020. Since then, it has expanded to 16 cities where it runs around 75 online restaurants. Using Rebel Foods’ operating system and reach, the international company has made a profitable customer base in India.

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11. Nude Bowls by Maliaka Arora

Nude Bowls

Nude Bowls is an EatSure exclusive that has different salads and other options created by Malaika Arora. The company claims to serve healthy, nutritious, and tasty food in bowls without any hidden additives. Nude Bowls is only delivered through the EatSure application and EatSure Web.

12. The 500 Calorie Project

The 500 Calorie Project

A subsidiary of Rebel Foods, The 500 Calorie Project, is an online restaurant that serves delicious yet healthy meals under 500 Kcals. The company currently only serves Mumbai and Dubai but is planning to expand its business and open restaurants in new locations globally.

13. Box & Co.

Box & Co.

Based in Indonesia, the company was launched by Rebel Foods, due to the high demand and market opportunity for native cuisine. Box & Co. serves native dishes in easy box packaging that is easy to deliver and easy to consume.

14. Ayam Ambyar

Ayam Ambyar

Ayam Ambyar, a Rebel Foods subsidiary, is based in Indonesia. It’s an Indonesian restaurant that specializes in Indonesian chicken meals. The company claims that its food has a traditional and rich taste as well as a pleasurable experience.

15. Bros Fried Chicken

Bros Fried Chicken

Also based in Indonesia, Bros Fried Chicken serves different styles of fried chicken with international ingredients and dressings. The restaurant offers online ordering, as well as takeout and dine-in alternatives.

16. Feeling Brew

Feeling Brew

Feeling Brew is a coffee and beverage franchise that serves a variety of coffee drinks and other beverages. Customers can also choose from a variety of scrumptious signature drinks offered by the brand.

17. Ban Zai

Ban Zai

Based in Indonesia, Banzai is a Japan-inspired restaurant that serves Japanese cuisine and Bento-style dishes to its customers. The company claims to serve delicious yet healthy meals, which can be eaten anytime, anywhere.

18. Boom Burger

The brand focuses on the popularity of fast foods like burgers and presents them in a captivating way. Boom Burger sells different types of burgers and dishes with various vegetarian and non-vegetarian options.

19. Holy Cow

The brand, based in the United Kingdom, thrives on the demand for British-Asian fusion cuisine, which has helped the restaurant become a success. It offers a variety of dishes with Asian and British influences.

20. Sawa

Sawa is an authentic Lebanese restaurant launched in the UAE after the parent company, Rebel Foods, saw a potential profit and the demand for Lebanese cuisine in the market.

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Conclusion

Rebel Foods has expanded its business globally after understanding the potential of cloud kitchens and the involvement of technology in the preparation of food. The company has more than 20 food chains in India, Indonesia, the UK and the UAE. The founders of the company claim they will expand the brand to open 200 new restaurants in the upcoming 2 years.

Rebel Foods is a perfect example of how a good business plan with fresh ideas and hard work can do wonders for the company. After being India’s 31st unicorn and a leading cloud restaurant service, the company has several plans for the future. The founders believe in expanding globally by understanding the market thoroughly and learning what the people want.

FAQs

Who is the owner of Rebel Foods?

Jaydeep Barman and Kallol Banerjee founded Rebel Foods in 2011.

Where does Rebel Foods operate?

Rebel Foods has 45 plus brands and operates across 10 countries – India, Indonesia, United Arab Emirates, United Kingdom, Singapore, Malaysia, Thailand, Hong Kong, Philippines and Bangladesh.

How many brands are under Rebel Foods?

There are more than 45 brands under Rebel Foods, Some of the popular brands are Faasos, Behrouz Biryani, Wendy’s, Nude Bowls by Malaika Arora, and Sweet Truth.

Is Rebel Foods a unicorn?

The company became India’s 31st unicorn in 2021.

March 31, 2022
Top 7 Best Fast-Food Marketing Strategies to Grow Your Business

Fast food restaurants are a type of restaurant that serve fast food that is easy and quick to prepare and serve. Fast food restaurants are the most popular restaurants nowadays as most people today prefer fast foods over traditional food when they step out to eat.

During current times too, people prefer to order fast foods rather than other food items online through apps such as Zomato and Swiggy. Therefore, it remains essential to adopt correct marketing strategies for Fast Food restaurants.

Top marketing strategies for Fast Food Restaurants

1. Create a Website for Your Fast Food Restaurant
2. Employ Email Marketing
3. Use Social Media Marketing and Make Your Online Presence Strong
4. Partner With Food Delivery Apps
5. Offer a Good and Hygienic Dining Space
6. Offer Deals to Local Offices and Workplaces
7. Offer Deals and Discounts to Your Loyal Customers

1. Create a Website for Your Fast Food Restaurant

A good website attracts many customers. People will research about your restaurant before ordering something from you or visiting your store and when they go to your website, they must not be disappointed. You should add pictures and videos of cuisines offered at your restaurant so that people are attracted to your business.

Make use of Search Engine Optimization (SEO) tools so that your website pops up at the tops when someone searches ‘Restaurants near me’ or ‘Fast Food Stores near me.

Add your restaurant to the Google My Business listing to improve the chances of people finding your restaurant.

Restaurant recommendation on Google

Add details such as opening and closing hours, contact number, website, etc so that people get to know about your restaurant.

2. Employ Email Marketing

This remains one of the most important fast food marketing strategies. There are many tools available online for the creation and sending of good quality commercial emails to your customers.

Also, in comparison to social media marketing, email marketing can be more personalized and more economic. Almost everyone checks their emails regularly and find these types of personalized emails attractive.

Zomato Email Marketing

You can send emails to your loyal customers informing them about offers and discounts. You can send them personalized offers (Just For You!). Such types of personalized offers will attract your customers

Send them emails regarding changes in the menu and items that are ‘Today’s Special’.

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3. Use Social Media Marketing and Make Your Online Presence Strong

If you are marketing your fast food business in 2022, social media is a must. Social Media Marketing (SMM) is the best digital marketing strategy as almost everyone uses social media nowadays. Instagram alone has over a billion active users daily. Therefore, choosing the right social media marketing strategies will help your restaurant to grow.

Some important tips for your social media marketing strategy are:

Paid Advertisements

Use paid advertisements offered by social media platforms to reach out to more and more people.

Collaborate with Food Bloggers

Collaborate with Food Bloggers and Influencers that can write good reviews about your restaurant. These people have a huge presence on social media and collaborating with them can increase the number of customers of your restaurant significantly

Be active on social media.

People are interested in businesses that are active on social media. Post regularly about the dishes you offer to your customers and about offers and deals.

Respond to your customers

Reply to every query and complaint by your customers through social media.

4. Partner With Food Delivery Apps

This is the only thing that will help run your restaurant during current times as people cannot visit your restaurant to enjoy their favourite meals. This will also help you to reach more people and gather new customers as there will be some people who will get to know about your restaurant through these apps only.

5. Offer a Good and Hygienic Dining Space

Although some fast-food restaurants have minimal dining space, it must be good and hygienic so that people feel comfortable sitting there and eating. Some fast-food restaurants such as McDonald’s also provides free Wi-Fi service to their customers.

McDonald’s Free WiFi

If a customer visits your restaurant and isn’t satisfied, he/she won’t visit again. As they say, ‘The first impression is the last impression ’. This, in fact, is true in this case also. Also, maintain a clean and safe working environment for people that work at your restaurant.

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6. Offer Deals to Local Offices and Workplaces

If you own a fast-food restaurant you can partner with local offices and workplaces around your area. This will help in the growth of your restaurant especially if your business is new. You can reach out to them and offer them deals to deliver food items at discounted rates for their employees. This will also initiate the process of word of mouth marketing which will lead to an increase in the number of your customers.

7. Offer Deals and Discounts to Your Loyal Customers

Show your gratitude to your loyal customer base by offering them special discounts and offers. Offer time-limited discounts. This strategy will attract your loyal customers as well as other people to buy from you.

Conclusion

If your marketing strategies are not correct, then your restaurant may not be able to survive in the ever-growing competition in the field of fast-food restaurants. Make correct use of these marketing strategies and see your restaurant reach new heights right before your own eyes.

💻

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FAQs

How does fast food attract customers?

Give Free WiFi to your customers, Provide discounts, Provide music, Partner with food delivery apps, and Employ Email Marketing.

What are some food marketing strategies?

Focus on Blogging, Email Marketing, Social Media Marketing, and packaging your product.

How can I promote my food business?

Add your business to Google My Business, Leverage social media, Collaborate with Food Bloggers and Offer deals and discounts to your loyal customers.

March 8, 2022
Wow! Momo Marketing Strategy | The Journey From Rs 30,000 to 180 Crore [Case Study]
WOW! Momo is a quick-service restaurant that is growing rapidly in all parts of India. This is the first and only restaurant with the biggest momo supply chain. In over 250 cities, it offers its momos of various varieties and delicious sauces. Momo is a common dish in Nepal, certain areas of Tibet and India.

Sagar Daryani and Binod Homagai are the founders and owners of Wow! Momo established the brand in 2008. Both of them studied at St. Xavier College, Kolkata. Their success can be interpreted by the revenue they generated for INR 120 crores for the year 2019.

The business was initiated with starting investment of INR 30,000 and within a few years, its valuation raised to crores. Wow! Momo extended its franchise in Chennai, Cuttack, Cochin, Rourkela, Puri, Bhubaneswar, Kolkata, Delhi, Mumbai, Gurugram, Faridabad, Ghaziabad, Noida, and Bengaluru. In these cities, it currently has 254 outlets.

How was Wow! Momo Started?
Marketing Strategy of Wow! Momo
Target Customer Base of Wow! Momo
Expansion Plans of Wow! Momo
What Sets Wow! Momo Apart from others?
Reviews of Wow! Momo

How was Wow! Momo Started?

Sagar Jagdish Daryani and Binod Kumar Homagai from Kolkata started Wow! Momo. They drew their inspiration from their love of momo’s and dreamt of starting a Momo business.

Wow! Momo Founders – Sagar Jagdish Daryani and Binod Kumar Homagai

Sagar’s parents initially invested INR 30,000 and with this money, the founders started their venture. They started it all in a 200 sq. ft. size kitchen with one table and two hired cooks on a part-time basis with a nominal pay. Raw materials were taken on credit from the local grocery shop and this has become their base of emerging business.

They initially faced various obstacles and challenges because they did not know the modern new concept. But they could achieve 100 crores of revenue with their simple model of momo and marketing strategy.

Binod Kumar Homgai During the Initial days of Wow! Momo

On July 15 Wow! Momo raised their first seed funding of $100 million led by the Indian Angel Network. In addition, in 2017 they raised $440 million led by Lighthouse Funds. The brand was climbing the stair of success ever since and hasn’t looked back.

Marketing Strategy of Wow! Momo

Initial Phase of branding Wow! Momo chose the colour yellow for kiosk promotions and to organize marketing campaigns.

Wow! Momo Kiosk

They used the idea of giving momo samples to their customers which clicked instantly and which helped their sales go up rapidly. Social media platforms like Instagram, Facebook, Twitter, etc. helped in advertising and promoting their brand further with their consumers

Their unique selling proposition is their pan-fried momo’s. Both veg and non-veg momos are available. A few of their most famous momo’s varieties include steamed momo’s, chicken momo’s, schezwan momo’s and prawn momo’s. They even have a range of momos for vegetarians that is corn and cheese momo’s, mushroom momo’s, etc.

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Target Customer Base of Wow! Momo

The target customer base of Wow Momo is students and working professionals. They cater to this particular customer base a lot as Momo is fast easy bite food and extremely affordable.

Expansion Plans of Wow! Momo
- The brand also aims to initiate the opening of cloud kitchens to meet its customers online using food platforms like Zomato and Swiggy
- By 2021, 350-400 outlets were planned and INR 300 crores turnover was also expected in terms of profits.
- More complex and diverse Momo flavours are also added to the Wow Momo’s menu.
- More inventions like “chilled momo’s,” gluten-free momo’s for supermarkets, etc. are available in their kits. In particular, in the Middle East, the brand also seeks global opportunities.
What Sets Wow! Momo Apart from others?

Wow! Momo competes with street momos vendors who sell momos at a lower price. The high quality, hygiene and different flavours of momos give a competitive advantage to Wow! Momo over the street vendor.

Momo represents a mix of consistency, flavour and diverse varieties in its exclusive product of diverse momo’s. Nowadays 12 different momo’s flavours are available in 3 types, e.g., steamed, fried and pan-fried momo’s. Flour variants are mostly mainly white and brown.

Wow! Momo Variety

They fry these momo’s to give them Indian tastes with various sweet or spicy sauces.

Furthermore, they have Momo chats, Tandoori momo’s, momo’s fried, Momo Burgers named MoBurg. The company also carries on its menu a special dessert called ‘Chocolate Momo.’

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Reviews of Wow! Momo

Wow! Momos use platforms like Zomato, Swiggy and etc., to help their customers to give them helpful feedback and rate their food. This in turn helps customers also to check if the restaurant is good to eat or not. Reviews help to boost the business and interact with customers. It helps to rectify any issues the customers face with quality, service and etc.

Conclusion

Wow! Momo’s founders began with an idea and this idea spread throughout the country. Your commitment to work and your passion for your goal set an example for others. The two entrepreneurs of the brand did not think much about failures when they started their business.

As an entrepreneur of a startup, believing in the idea and its success is more important. The brand has proven to be able to put anyone on a path to success even with limited resources to start with.

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FAQ

How was Wow! Momo started?

Their first outlet was a stall in the supermarket. The founders Sagar Daryani and Binod Homagai would approach every customer with momo samples asking them to try their momos.

What was the initial investment Wow! Momos?

The founders had borrowed INR 30,000 from their family initially to kickstart their business.

What is Wow! Momos unique selling proposition?

Their unique selling proposition is their pan-fried momos and they have different varieties of momos.

Who are the competitors of Wow! Momo?

One of the biggest competitors of Wow! Momo is Roll Mafia.

What was the origin of Wow! Momo?

The origin of Wow! Momo’s was in Kolkata. The founders started making momos in a small kitchen which was a garage with an investment of Rs 30,000.
February 16, 2022
Why did Dunkin Donuts fail to set its foot in India? | Dunkin Donuts Failure

TBH, Nothing brings people together life a Good food, and when it comes to Indian food culture then it’s a feast for sure. As it is cited India is a diverse country with profuse mélange languages, cultures, customs and cuisines, say, South Indians focus on Sambar & Idly, whereas North Indian prepares Roti & Sabzi. Besides, We adopt western culture into our lives in many ways such as their lifestyle, political systems, technologies and cuisine.

For instance, People love to eat French fries, burgers, waffles, pizza and doughnuts as a result many MNC fast-food restaurants have incorporated in India such as KFC, McDonald’s, Dominos, BurgerKing and Dunkin’ Donuts. But, some businesses aren’t going well in India due to its waning survival factors in the market. Pertinent, Dunkin’ Donuts is one such MNC, that didn’t go well in operating profit in India.

Dunkin Donuts is known for its recipe in preppering coffee and doughnuts as well as a quick-service restaurant worldwide. The company initiated their services back in 1950 in Quincy, Massachusetts and was founded by William Rosenberg covering over 12000 stores all over the world.

Why didn’t Dunkin ‘Donuts do well in India?

Usually, Indians follow a soft food diet for breakfast, whereby kichadi or idly is considered to be palatable food to have first thing in the morning. Meanwhile, nobody is willing to consume sugar-contained fast food for breakfast, repercussions may leave you an upset stomach.

That’s where, Dunkin Donuts incorporation made its existence in India in 2012, intending to thrive the sale of doughnuts and coffee all over the nation. But ultimately failed to perceive the Indian food culture which they have followed for centuries.

Items in the menu
Food Culture in India
Price
FAQ

Items in the menu

Dunkin Donuts’ menu is somehow sound tedious for Indians, as the restaurant serves doughnuts as their main dish. Where we prefer eclectic food to one ilk of food with different flavours.

For instance, KFC contains a variety of fast-foods such as burgers, salads, wraps, Chicken wings, Beverages, sandwiches and more. Whereas Dunkin Donuts menu follows a confined food list for the customers that ends with no choice and go for doughnuts.

Dunkin Donuts

In order to thrive in the Indian food market, KFC played well in bringing up Indians’ favourite item- Chicken buckets that hyped the margin of the company till now.

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Food Culture in India

As said, Indians usually go for savoury food, as India is largely known for spices, masalas and curries. They prefer eating Dosa, paratha or idli in breakfast and not something sweet like doughnuts. Moreover, India follows different cuisines in different regions, where Dunkin Donuts overlooked the expectation of people in fast food. Whereas, we prefer chai (Tea) to some iced beverages or espressos.

Indian Food – Dosa, Idli, Medu vada

Price

Price is the main factor, which determined the burgeoning branches of Dunkin Donuts in India, where the brand sells two doughnuts whose average cost is around 600 rupees, which is quite overpriced when compared to the budgeted price of an average salary individual.

Paradoxically, Starbucks- The world’s largest coffee house, succeeded in its market in India even though the restaurants have premium-priced products, where the company agreed to a joint venture with Tata and operated over 2000 stores in India.

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StartupTalkyDevashish Shrivastava

Conclusion

Spicy and flavourful foods are what Indians love to have. Doughnuts are not the food the Indians would like to consume often. Dunkin’ Donuts is one of the biggest coffee and food chains in the world. And it is booming in other countries, but Dunkin’ Donuts didn’t understand the taste of Indians. People here prefer spice over sweet.

People love trying new food, so there are still chances for doughnuts in the market. But will Dunkin’ Donuts get prosperous in India like the other countries is a question that only time can answer?

FAQ

Who owns Dunkin Donuts in India?

Jubilant FoodWorks owns Dunkin Donuts in India.

What is Dunkin Donuts?

Dunkin Donuts is an American coffee and doughnut company.

Who is the founder of Dunkin Donuts?

William Rosenberg is the founder of Dunkin Donuts.

September 27, 2021