Tag: fashion industry

  • List of Brand Endorsed by Gigi Hadid

    Gigi Hadid is currently one of the top models who has walked numerous runways for the biggest designers and is in demand in the advertising world. Gigi Hadid (born as Jelena Noura Hadid) is a A-list American model who has achieved success by appearing on many international fashion magazines covers over the years. She has won many awards such as British Fashion Awards’ International Model of the Year and Daily Front Row’s Model of the Year.

    In 2014, Gigi made her modelling debut in the 50 models ranking at Models.com. She hails from a family full of models as both her siblings Bella Hadid, Anwar Hadid and their mother Yolanda Hadid are top models and celebrities.

    The supermodel has walked for Fashion designers like March Jacobs, Chanel, Michael Kors, Jean Paul Gaultier, Versace, Elie Saab, Fendi, Mark Jacobs, Fenty, Tommy Hilfiger, Giambattista Valli, Balmain, Miu Miu, Max Mara, etc. And has appeared on the covers of fashion magazines such as Vogue (USA, France, Italy, Britain, Japan, Spain, Australia, Brazil, Germany, China and even Netherlands), Schön!, Numéro, Allure, Teen Vogue,  The Wall Street Journal, Elle, Dazed and Harper’s Bazaar , among others.

    Gigi Hadid has done editorial shoots for magazine including VMAN, Elle, Grazia, Cleo, Sports Illustrated, Paper Magazine, Vanity Fair, V Magazine and many more.

    Another achievement in her modeling career is that she has walked for Victoria’s Secret Fashion Shows over three times. According to Forbes, Gigi Hadid is currently one of the highest-paid models in the world and has even hosted the American Music Awards. The model has appeared in shows like Housewives of Beverly Hills, Masterchef, Lip Sync Battle, Ru Pauls Drag Race, and music videos of artists such as Taylor Swift, Zayn Malik, DNCE, Calvin Harris, etc.

    Gigi Hadid has estimated net worth of $29 million, which has increased exponentially in the recent years. Gigi is one of the top influencers on social media due to her massive fan following and is known to charge brands over $125,000-$300,000 per post for endorsements. She has endorsed brands such as Maybelline, Tommy Hilfiger, Stuart Weitzman, Messika, Moshino, BMW, Reebok, Michael Kors, Vogue Eyewear, etc.

    Maybelline
    Tommy Hilfiger
    Messika
    Moshino
    BMW
    Reebok
    Michael Kors
    Vogue Eyewear
    Frequently Asked Questions

    Here are the List of brands endorsed by Gigi Hadid

    Maybelline

    Maybelline is a popular American multinational cosmetics company that manufactures cosmetics, skin care, fragrance and personal care products. The company has its headquarters in New York and is a subsidiary of the cosmetic major L’Oreal since 1996. Maybelline was initially founded by Thomas Lyle Williams in 1915 and is currently available in over 129 countries around the world.

    This globally known cosmetics brand offers over 200 products and combines technologically advanced formulas in order to create affordable for young generation. Maybelline signed Gigi Hadid as its brand ambassador in 2015, the model has since then been the face of the brand and appeared in multiple ad campaigns.

    The model even made a collaboration #GigixMaybelline with the brand which included a makeup palette named jetsetter. This collection was Maybelline’s first premium offering, with a higher price point, upscale packaging, but it still became an instant hit as it contained many basic make up items into one palette like eyeshadow, concealer, blush, bronzer, highlighter, mascara and lip balm.

    Tommy Hilfiger

    Tommy Hilfiger is a leader in making premium clothing with its headquarters based in Amsterdam, Netherlands. The company manufactures apparel, footwear, accessories and home furnishings and is currently has more than 2000 stores in over 100 countries. The company was started by Tommy Hilfiger in 1985 and was acquired by PVH Corp in 2010.

    Over the years Tommy Hilfiger has delivered premium styling and quality to become one of the world’s most recognized lifestyle brands. Since 1985, The brand has been a pioneer of creating the classic style that was inspired by iconic pop culture and American heritage. Which is why the tommy Hilfiger also collaborated with Gigi Hadid to create a collection for autumn 2016.

    The collection included sportwear, shoes, accessories, a new fragrance for women and combined her unique style with the more classic signature Hilfiger touch. The model also became the brand ambassador for the brand the same year and has been featured on its fashion shows and ad campaigns for the brand. Commenting on the collaboration, the iconic designer said that Gigi is the definition of todays tommy girl as her personality is magnetic and optimistic along with her style which is confident, effortless and cool.


    List of Brands Endorsed By Katrina Kaif
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    Messika

    Messika is a popular French Jeweler that was started by Valérie Messika daughter of the famous diamond merchant André Messika. The company has its headquarters in Paris, France and stands by its core values of enhancing the diamond, pushing the boundaries and to striving continuously for excellence.

    Messika was started in 2005 and currently present in 55 countries, including Russia and in the Middle East, with over 400 points of sale. Gigi Hadid was signed as the brand first brand ambassador. The model collaborated with Messika to create the Move Addiction capsule collection which features 12-pieces of jewellery.

    The price range for this collection for Rings start at around $980 and the high-end range, made up of four pieces, includes a $60,000 choker. Commenting on the collab with Gigi, Valérie Messika said that, she loved working with Gigi as her sense of detail and her discerning eye for fashion completely won her over. She also added that the model was the embodiment of the Messika woman as she is always spontaneous, sunny and bright.

    Moshino

    Moshino is a renowned Luxury fashion brand that has its headquarters based in Milan, Italy. The company was founded in 1983 by Franco Moshino and is currently known for its leather accessories, shoes, luggage and fragrances. The brand became known for its wide range of premium quality products that are innovative, colorful and youthful. The current creative director of Moshino is Jeremy Scott.

    The sisters Gig Hadid and Bella Hadid were signed as endorsers for Moshino spring 2017 multimedia ad campaigns. The campaign shows the siblings wearing a selection from the brand’s new collection which included long gowns, leather, logos and accessory print surrounded by photographers who wore black showing the contrast in colors and designs. The sister have also featured together campaigns for brands like Anna Sui, Chanel, Fendi, Fenty x Puma, Marc Jacobs, Max Mara, Michael Kors, Miu Miu, Versace and Victoria’s Secret.


    List of Brands Endorsed By Priyanka Chopra
    Priyanka chopra is a actress and a global celebrity that is known to charge over Rs 5 crore for per endorsements. Here are the brands endorsed by Priyanka.


    BMW

    BMW also known as Bayerische Motoren Worke, is a pioneer and a leader in manufacturing luxury vehicles and motorcycles. The German multinational company has a history of more than 100 years as it was founded in 1916 with aircraft engines, followed by motorcycles and finally automobiles.  By 2017, BMW became the world 14th largest producer of motor vehicles with 2,279,503 vehicles produced.

    The company also has a history in touring cars, Formula 1, and sports cars. As of now, the BMW Group has over 31 production and assembly facilities in 15 countries. BMW signed Gigi Hadid as its endorser in 2016 as was featured in its first digital campaign for the BMW M2 Coupe. The campaign was called “Eyes on Gigi” and showcases the supermodel in a one-shot stunt.

    Commenting on why they choose the model, Uwe Dreher, head of International Brand Communications BMW said that, Gigi and the M2 are the perfect match as they both have strong personalities with fascinating charisma. While Gigi said that being the face of the campaign was definitely a career highlight for her.

    Reebok

    Reebok is a globally famed clothing and footwear and the subsidiary of a sporting goods major Adidas. The company was founded by J.W Foster and sons in 1895 in Bolton, England. The company is known for its products for fitness, running and CrossFit sportwear. Reebok has its headquarters in Boston with regional offices in Amsterdam, Montreal, Hong Kong, and Mexico City.

    The brand has also collaborated with many other sports related companies to produce fitness equipment and workouts. In 2018, Reebok signed Gigi Hadid as their brand ambassador. As a part of this deal the supermodel collaborated with the brand to create a collection of sportwear and footwear known as Future Nostalgia.

    This Reebok x Gigi Hadid collection was created after the model had delved into the Reebok archive to revisit key classics of the 1980s and 1990s with new colors and shapes for an updated look. Gigi was also featured in Reebok’s Always Classic Collection wearing a classic Reebok shoes.

    Michael Kors

    Michael Kors is another popular luxury fashion brand that was founded by the fashion designer Michael Kors in 1981. The company is said to have an annual revenue of over $4 billion and it known for its jewellery, fragrances and footwear. Michael Kors currently has over 1,299 stores and more than 17,700 thousand employees around the world.

    In a survey done,  Michael Kors was revealed to the third most preferred watch brand amongst upper-income teens in the United States, following Rolex and Apple.

    In 2019, the brand signed Gigi Hadid as its brand ambassador, the model was featured in its ad campaign for its fragrance called Wonderlust. In the campaign Gigi Hadid and Mikeal Kors can be seen having fun in the exotic island of Turks and Caicos. According to Michael Kors, Gigi Hadid has all qualities one requires in a travel partner, making her the perfect face for the fragrance.


    List of Brands Endorsed By Beyoncé
    Beyoncé is an iconic singer, songwriter, record producer and actress with a net worth of $500 million. Here are the brands endorsed by Beyoncé.


    Vogue Eyewear

    Vogue Eyewear is upcoming eyewear company that was acquired by Luxottica in 1990. The company offers a wide variety eyewear collection which reflects the dominant fashion trends at an affordable price. In 2017, Vogue Eyewear signed Gigi Hadid as its brand ambassador, since then the model has been featured in the brand’s ad campaigns.

    Gigi Hadid also made a collaboration with the brand, the collection included three styles of glasses available in six different colors. In an interview, Vogue described the collection as a take on retro-chic shapes, luminous colors and essential details which give a 90s vibe. This collection was limited and available only on Sunglasses Hut with the starting price being $139.95 each. Hadid also added that she will continue to model and design for the brand.

    Conclusion

    Gigi Hadid began her modelling career when she was barely 2 years old, now she is one of the top super models in the industry. The model is known to be globally relevant as she has a vast social media following as she has over 68 million followers on Instagram and more than 10.3 followers on Twitter.

    Gigi is also one of the highest performing spokesmodels on social media and a global Influencers. This is why Gigi Hadid is rapidly becoming a favorite for campaigns, editorials and covers.

    Frequently Asked Questions

    Who is Gigi Hadid?

    Gigi Hadid is a A-list American Super Model who has achieved success by appearing on many international fashion magazines covers and walking for numerous fashion brands over the years.

    What is the net worth of Gigi Hadid?

    The net worth of Gigi Hadid is estimated to be over $29 million in 2021.

    What are the brands endorsed by Gigi Hadid?

    She has endorsed brands such as Maybelline, Tommy Hilfiger, Stuart Weitzman, Messika, Moshino, BMW, Reebok, Penshoppe, Fendi, Michael Kors, Vogue Eyewear, etc.

    How much does Gigi Hadid charge for brand endorsements?

    Gigi Hadid is known to charge brands over $125,000-$300,000 per post for endorsements.

  • Business Model of Zara: The Fast Fashion Retail Leader

    Zara is a Spanish fashion retailer with headquarters in Arteixo, Galicia. Apparel, jewelry, footwear, swimsuits, grooming, and fragrances are among the company’s products, which include fast fashion. It is the biggest business in the Inditex group, which is the largest garment retailer on the planet. Zara is one of the most popular retail clothing brands in the world, if not the most popular. It strives to foster a sustainable enthusiasm for fashion across a broad range of customers, distributed across many regions and different ages, with its stunning debut of the notion of “quick fashion” shopping since its founding in 1975 in Spain.

    Zara – History
    Zara – Products
    Zara – Business Model
    Conclusion
    FAQs

    About Zara Business Model

    Zara – History

    Amancio Ortega | Zara Founder
    Amancio Ortega | Zara Founder

    Amancio Ortega and Rosalia Mera launched Zara, the world’s most famous fashion retail firm, in 1975 in Spain with a capital of 30 Euros. They intended to call their store Zorba after the movie Zorba, but there was also a pub with that name on the same street. As a result, they chose Zara because having two Zobra within the same neighborhood would only create confusion. Zara used to sell low-cost knockoffs of famous, high-end apparel and style in the beginning.

    Rosalia Mera | Zara Founder
    Rosalia Mera | Zara Founder

    Zara’s strategy for fashion and operating model gained popularity with Spanish customers during the next eight years. As a result, nine additional outlets have opened in Spain’s major cities.

    Inditex was founded in 1985 as a trading corporation, laying the groundwork for a supply system responding fast to changing market trends. Ortega coined the term “instant fashion” to describe a revolutionary design, manufacturing, and distribution approach that could shorten lead times and respond to new styles more quickly. This was fueled by significant expenditures on computer technology and the use of organizations rather than solo artists for the essential “design” component.


    Ritu Kumar: The Pioneer of Indian Fashion
    Ritu Kumar is one of the leading fashion designers in India whose dresses are worn by famous personalities like Princess Diana and Priyanka Chopra.


    Zara – Products

    • Men’s Clothing
    • Women’s Clothing
    • Children’s Clothing (Zara Kids)
    • Accessories

    Zara – Business Model

    Zara Logo
    Zara Logo

    Zara’s business strategy is precisely designed, effectively incorporating all of the aspects that leads to the improvement of this global undertaking. There really is no single commercial operation that is directly liable for this company’s success. Joint venture, growth strategy, efficient supply chain management, and other unconventional actions and ideas all contribute to the growth of this kind.

    The firm is known for its expertise in promptly providing fresh merchandise to stores. Zara uses a tight program in order to accomplish this. Supervisors buy goods twice per week at specified times, and fresh clothes come twice a week on schedule. Zara’s success is built on this ethic.

    Fast Fashion is one of Zara’s main concepts. The concept of a fast manner is comparable to that of FMCG (Fast-moving Consumer Goods). Fast fashion is typically employed to appeal to a younger and middle-aged demographic. This type of clothing does not go out of trend; rather, it runs out of stock. The quick fashion cycle is basic to comprehend. A young individual purchases a simple set of clothes that can be used 6-8 times before the material begins to fray. It causes the person to buy new clothes, which leads them back to that place, and the cycle repeats. The foregoing are some of the primary strategies of Zara:-

    1. Vertical Integration is the key
    Vertical integration is a value or supply chain control method in which a corporation owns or manages its manufacturers, resellers, or store outlets. Industry profits from vertical integration because it allows them to regulate operations, cut costs, and enhance efficiencies. Vertical integration, on the other hand, has drawbacks, such as the considerable financial expenditure necessary.

    Zara’s vertically integrated supply chain allows it to maintain direct oversight while also providing speed and flexibility to their clients. Zara employs cutting-edge techniques to ensure that they can quickly bring new concepts to market that are exactly what clients want, whenever they want it.

    2. Centralization
    Zara has a profound, consistent, and swift pace that revolves around quick shop delivery. Every Zara store places two orders per week on particular days. Carriers depart at precise times, and supplies reach at particular times in shops. When clothes arrive at their destination, they are already labelled and priced, making them ready to sell right away.

    Because of this well-established pattern, every employee in the production process – from design through sourcing, manufacturing, transportation, and retail – is aware of the timing and how their actions affect other departments. This applies perfectly to Zara buyers, who exactly know when to go shopping for brand new clothes.

    Zara’s dependence on centralized order fulfilment allows businesses to run extremely efficient operations, from early strategy to execution to shops. Further illustration as to why continuous improvement and supply chain management are crucial to revenue and scalability is the business’s strategy.

    3. Inventory management
    Zara can supply more frequently and in limited volumes during the season because of the fast turnover from manufacturing plants adjacent to its marketing headquarters in Spain. If Zara’s swiftly created style in an effort to follow the current fashion fails to sell successfully, there is little harm done. Because the amount is low, there aren’t a lot of unsold copies to get rid of. And, since this failed experiment was short-lived, there may still be time to attempt another style, and then another.


    How did Zara Face its First Loss [Case Study]
    Zara’s supply chain management has helped Zara become one of the most profitable and recognized brands in the fashion industry. Read this article to know more about it.


    Conclusion

    Zara prides itself on remaining on top of the latest trends and radiating an upscale vibe, but its production process is the real show-stealer. These industry-leading procedures elevate it from a mere clothing store to a market leader in fast fashion executed well. Zara excels at guaranteeing that everything goes as planned, as it has more control over its production and business network than most of its competitors. Zara’s main strategy is to diversify through various vertical integrations in order to develop.

    FAQs

    Where does Zara get their clothes made?

    Zara manufactures its most fashionable items in Spain, Portugal and Turkey.

    Where is the biggest Zara store in the world?

    The biggest Zara store is in Madrid, Spain.

    What is Zara most famous for?

    It is most famous for its Fast Fashion.

    Who are the founders of Zara?

    Amancio Ortega and Rosalia Mera are the founders of Zara.

  • How does Bewakoof makes money | Business model of Bewakoof

    During our college days, we always came up with some great business ideas. But, who chases the dreams of engineering life? Well, it might sound surprising but two people made their college dream startup true! It’s Siddharth Munot and Prabhkiran Singh, two IITians. These two knew what they wanted and worked on it with all they had.

    Siddharth Munot and Prabhkiran Singh founded an incredible E-Commerce startup, named Bewakoof in 2012. They both were from the Civil sector in IIT Bombay. They always wanted to pursue a distinct career. They worked on this plan after graduating from college and put all their efforts in one direction. And that’s where Bewakoof was started!

    Bewakoof started with an investment of just Rs. 30,000. But the company came out to be splendid and soon, it gained huge success accordingly. As of 2019-20, Bewakoof made an annual turnover worth Rs. 210 crore.

    Earlier in 2019, the company raised funding of Rs. 70 crore from the global alternative asset manager Investcorp. The company was launched in April 2012. Bewakoof established a strong and enormous connection with its customers which brought great outcomes for the company.

    In this article, we will be discussing the incredibly formed business model of Bewakoof along with its business strategies. Let’s get started!

    About Bewakoof
    Where does Bewakoof operate?
    Key Products and Services of Bewakoof
    Target Audience of Bewakoof
    Business Model of Bewakoof
    How does Bewakoof make money?
    FAQ

    About Bewakoof

    Bewakoof, founded in 2012 by Prabhkiran Singh and Siddharth Munot, is a lifestyle fashion brand that manufacturers very creative and distinct fashion accessories and clothes, following the trends.

    The company is based on the principle of producing an impact on people through honesty, innovation, and compassion. Bewakoof is an immense team of 400 people who collectively sold around 5.1 million products from the website.

    Bewakoof keeps its product range up-to-date, as around 1 lakh products are sold every month. The company eliminates the middleman and manufactures its products itself.

    Bewakoof is the only Indian brand that customized western clothes with India-inspired slags and printed the regional languages such as Marathi, Hindi, Bengali, and others. With digitalization, has grown enormously and brought great deals for the company.

    Where does Bewakoof operate?

    The very prominent fashion E-commerce brand, Bewakoof is headquartered in Mumbai, Maharashtra, India. As being an E-commerce platform, the company delivers its products in every corner of India through logistics services.

    Key Products and Services of Bewakoof

    Bewakoof offers tons of customer-based services through its E-commerce platform. The customers get complete access to all the products available on the Bewakoof.com website.

    The company manufactures various Men’s and Women’s clothing including T-shirts, Accessories, Mobile Covers, and many more, at very affordable prices.

    Target Audience of Bewakoof

    Bewakoof is majorly focused on the person who belongs to the age group of 16-24 years old. The company targets students, professionals, entrepreneurs, and others who are counted in financially stable environments.

    Business Model of Bewakoof

    The business model of Bewakoof is utterly evolved. The company keeps up the tune with all the important aspects of business, from designing to warehousing. Brand marketing exists entirely through digital platforms whereas the end-to-end productions are held in-house.

    Bewakoof promotes its products from two major platforms: Justdial and Facebook. The company also organizes extensive college campaigns which allow students to do Bewakoofy (stupidity) around the campus and they get free t-shirts as rewards from the company.

    Bewakoof keeps up with the trends and follows them through their products. They print famous slags and punchlines on their t-shirts to follow social media trends.

    Bewakoof is widely famous among the youth. As social media brings out enormous customer engagement to their website. In fact, Bewakoof has over a 1.5 million customers base, and the company keeps up with them to gather more ideas and concepts for their products.

    How does Bewakoof make money?

    Bewakoof has an estimated annual turnover of $71.8 million every year. The company ties-up with top E-commerce companies to its products by selling them on the company’s website. It has tied up with Snapdeal, Seventymm, and Indiatimes Shopping.

    The company gets a 27% revenue growth from various operations that are enhanced from Rs. 164.22 crore (FY19) to Rs. 208.33 crore by FY2020.

    Bewakoof generates its revenue from various customer deals and operations. The company’s estimated revenue value per employee is worth $228.000. It collaborates with various brands and gets the profit percentage in hand.

    As of FY19, Bewakoof’s operating revenue varied from Rs. 100 crores to Rs. 500 crores. Alongside, the company’s EBITDA increases with a percent rate of 65.75. Bewakoof has grown immensely over the past few years. And with its business model, there’s a lot on-road as well.

    Conclusion

    ‌‌Bewakoof is a very strategic and promising lifestyle fashion brand that ought to be one of the finest. The company has a huge fan base which brings out absolutely tremendous revenue results. The company works on the principle of honesty and thoughtfulness. It works towards minimizing the environmental imprints and enhancing the social impact. Bewakoof has had a long journey since its launch and with such speed, the company is estimated to grow even wider.

    FAQ

    Who is the CEO of Bewakoof?

    Prabhkiran Singh is the co-founder and CEO of Bewakoof.

    When was Bewakoof founded?

    Bewakoof was founded by Prabhkiran Singh and Siddharth Muno in 2012.

    What is the revenue of Bewakoof?

    The revenue of Bewakoof is INR 208.33 crore as of 2020.