Zudio, a prominent player in India’s fashion industry, has achieved remarkable success through a combination of strategic business approaches. These include a value pricing strategy, swift inventory refresh cycles, targeted expansion into tier 2 cities, a distinctive focal model, and a private labeling strategy. These strategies collectively enable Zudio to provide trendy fashion offerings at competitive prices, effectively capturing the attention of value-conscious consumers across India.
Established in 2016 as a fast-fashion brand under the ownership of Tata Group, Zudio has rapidly expanded its footprint to encompass over 300 stores nationwide. The company offers a diverse array of affordably priced clothing, accessories, and footwear for men, women, and children, positioning itself as a cost-effective fashion solution.
Zudio’s success in the highly competitive Indian fashion market can be attributed to several key factors:
Zudio adopts a fast fashion model, producing trendy apparel in large quantities to capitalize on economies of scale. This strategic advantage allows the company to efficiently manufacture and distribute high-quality products at reduced production costs. Recognizing the demand for quality, trendy products at affordable prices among the young middle-class population (comprising 60% of India’s populace), Zudio strategically addresses this market gap.
Market Value of Textile and Apparel Across India From Financial Year 2006 to 2021, With Estimations Until 2026
In-house Design and Production
Leveraging cost-effective production methods and sourcing raw materials from economical suppliers, Zudio maintains competitive prices while delivering a blend of style, quality, and affordability. This positioning resonates with the price-conscious yet fashion-forward audience.
Effective Inventory Management
Zudio excels in inventory management by offering appealing, fashionable clothing and refreshing its inventory every two months. This focus ensures that Zudio’s stores remain visually appealing and inviting, providing the brand with a competitive edge.
Limited Traditional Marketing
Zudio adopts a unique marketing approach by minimizing investments in traditional marketing channels. Instead, the company relies on cost-effective strategies such as influencer marketing and word of mouth, effectively boosting profitability. Incorporating influencers and content marketing amplifies the brand message, recognizing the impact of social media on consumer behavior.
Direct-to-Customer Approach
Zudio embraces a direct-to-customer approach, eliminating intermediaries and distributors. The brand sells its products directly through retail stores and online channels, reducing additional costs. This decision has proven to be successful, as the brand has effectively attracted value-conscious customers nationwide.
High-Volume Sales Strategy
Prioritizing high-volume sales over high-margin sales, Zudio maintains a vast network of outlets throughout India. The company’s profitability hinges on a high turnover of products at reduced pricing, sustaining its position as an affordable fashion brand.
In contrast to regional retailers targeting lower middle-class families, Zudio differentiates itself by catering to the youth segment with a high fashion quotient at a low price point. According to analysts at Motilal Oswal Financial Services Ltd, this strategic positioning has set Zudio apart from competitors, allowing it to thrive even in the face of challenges such as weak consumption in smaller-tier cities.
Zudio’s ascent to a prominent position in India’s fashion sector underscores its inventive approaches and perceptive grasp of the market dynamics. The emphasis on value pricing, adept inventory management, operational efficiency, and the implementation of private labeling has not only enabled Zudio to contend with well-established brands but has also positioned it as a transformative influence within the industry. As Zudio undergoes further expansion and development, it remains intriguing to observe the potential impact of its strategies and success on the broader landscape of fashion retail.
In the 21st century, the fashion industry isn’t just about clothes or accessories. It’s a dynamic force shaping our culture, identity, and the way we express ourselves.
Beyond the runways and glossy magazines, fashion has become a powerful storyteller, reflecting societal shifts, breaking down stereotypes, and championing diversity. This cultural phenomenon has succeeded in blurring boundaries, fostering creativity, and influencing the way we perceive ourselves and the world around us.
Let us take you on a journey into the world of one such fashion brand that has stood against time with all its beauty & elegance – the world of DIOR.
Dior is a fancy fashion brand that’s been making waves in the fashion industry since 1946. Started by Christian Dior, this brand is all about making clothes that are super fancy and stylish. Imagine clothes that celebrate how awesome it is to be a woman – that’s Dior’s vibe!
That said, Dior isn’t just about clothes, though. They are also known for products like wines and spirits, leather goods, perfumes, cosmetics, watches, jewelry, and much more.
It’s like a whole lifestyle and art thing.
Every collection they make tells a cool story that mixes together history, culture, and new ideas.
Being part of the Dior world is like stepping into a place where fashion is more than just clothes – it’s a way to show who you are and what you dream of.
Dior – Industry
Dior, a beacon of elegance and innovation, has played a pivotal role in shaping the fashion landscape since its inception. As a symbol of sophistication, Dior’s impact on the fashion industry stands as an inspiration to many other brands.
This industry which is estimated to be worth $3 trillion worldwide, is a dynamic world where designers, both iconic and emerging, bring their imaginations to life on the runway, shaping the way we express ourselves through clothing and accessories.
Dior – Founders and Team
Christian Dior – Founder, Dior
Christian Dior, a luminary in the world of fashion, was born on January 21, 1905, in Granville, France. He started the House of Dior in 1946 after World War II.
Before establishing his own fashion house, Dior had gained experience working with renowned designers and had a keen understanding of the fashion industry. With financial backing from Marcel Boussac, a prominent textile magnate, Dior opened his couture house at 30 Avenue Montaigne in Paris.
As Christian Dior was building this great fashion empire, unfortunately, he had an untimely death in 1957.
After that, the House of Dior experienced a succession of creative directors like Yves Saint Laurent, Marc Bohan, Gianfranco Ferré, John Galliano, Raf Simons, and Maria Grazia Chiuri each contributing a distinct touch to the iconic brand.
Dior – Startup Story
Before entering the fashion industry, Christian Dior, who had a strong passion for art, owned an art gallery in France. He worked for couturier Lucien Lelong and fashion designer Robert Piguet after closing his gallery during the Great Depression.
However, Dior was eager for his own work to be appreciated, which inspired him to create his own fashion house in 1946, giving rise to Christian Dior.
Just after a few months, Dior’s revolutionary “New Look” collection in 1947, featuring luxurious fabrics and extravagant silhouettes, created a sensation in the fashion industry and marked a post-war departure from wartime austerity, especially for women.
Dior’s innate flair for design and business acumen propelled him to the forefront of the industry.
Christian Dior’s “New Look” Fashions | Movietone Moment
Dior – Mission and Vision
Dior’s mission says, “Our mission, to only leave beauty as a legacy, means being fully committed to reducing our carbon emissions by 46% full scope by 2030 and aligning our business with the 1.5°C pathway. It also means to gather our efforts in favor of biodiversity with flower farming as driver of regeneration”
Dior’s vision says “At the heart of everything we do lies the limitless love of flowers that inspired Monsieur Dior. They are the source of every fragrance, skincare and make-up we create. We believe it is the responsibility of Parfums Christian Dior to harness the power of flowers to regenerate biodiversity by cultivating, preserving and reintroducing them into ecosystems.”
Dior – Logo
Dior – Logo
Dior’s logo, a bold and elegant “CD” intertwined, holds a fascinating story. It was created by Christian Dior himself when he founded the fashion house in 1946. The iconic emblem not only represents his initials but also symbolizes the unity of tradition and modernity.
The letters “C” and “D” are interlocked in a stylish manner, reflecting Dior’s vision of bringing together classic elegance with a fresh and contemporary approach to fashion.
The logo captures the essence of the brand’s enduring legacy and its founder’s innovative spirit.
Dior – Business Model
Christian Dior’s business model reflects a balance between tradition and innovation, luxury and accessibility, ensuring its enduring presence in the competitive world of fashion.
It also encompasses a diversified approach, including collaborations, strategic partnerships, and a strong online presence to reach a global clientele.
The brand’s commitment to sustainability and ethical practices is increasingly integrated into its business model, aligning with evolving consumer values.
Dior – Revenue Model
Dior makes money through a variety of products and services that showcase its luxury and style. The main sources of revenue include selling ready-to-wear clothes, chic accessories, and iconic handbags that fashion enthusiasts around the world adore. Dior’s exquisite fragrances and high-quality cosmetics also contribute significantly to their income.
Dior – Challenges Faced
While talking about all these success stories, let’s not forget the challenges that Dior faced like the scarcity of resources in the post-World War II world, financial constraints, initial resistance to the ‘New Look’, untimely death of Christian Dior, succession challenges, changing consumer trends, global economic turbulence and many more unforeseen hurdles.
Bernard Arnault, one of France’s richest men and the one who runs Louis Vuitton and Moet Champagne was already a main shareholder in DIOR.
In 2017, the Arnault family purchased the rest of the Dior at a $13.1 billion buyout.
Now, Dior holds 42.36% of shares and 59.01% of voting rights within LVMH.
Dior – Online and Social Media Presence
The company has a strong online presence and the social media profiles for Dior target a certain audience. Dior is integrating its offline strategy into its online channels through a variety of means, including famous influencers and creative advertisements.
For instance, the brand has a very elegant Instagram account flooded with beautiful pictures of models wearing Dior.
Dior – Advertisements and Social Media Campaigns
In the latest, Dior’s “SPRING 2023 MEN’S CAMPAIGN”, the new collections are unveiled in a campaign featuring Dior’s ambassador Robert Pattinson.
In an exclusive interaction with Ms. Varija Bajaj, Founder of Office & You, Lela, and Varija Design Studio, StartupTalky delves into various aspects of the fashion industry, government initiatives facilitating the growth of Indian startups and data protection for online users.
Ms. Bajaj has made an incredible mark on the Indian fashion landscape, celebrated for her exquisite designs tailored to women’s workwear and fusion wear. As the creative force behind three distinct apparel brands, she holds a coveted position within the Fashion Design Council of India and has graced numerous editions of the Indian Fashion Week, solidifying her influence beyond the boundaries of conventional fashion.
Ms. Bajaj’s remarkable contributions to the industry have garnered a wealth of accolades. From the prestigious Delhi Gaurav Award to the esteemed Economic Times Labels Award, the DLA Women of the Year Award, and the highly sought-after Build India Award, her journey has been adorned with well-deserved recognition. However, her impact extends far beyond the confines of the fashion world; she is a dedicated advocate for women’s empowerment, harnessing her platform to shed light on crucial social issues.
Welcome to StartupTalky Ms. Bajaj. How are you today?
Ms. Bajaj: Thank you so much for having me. I’m extremely honored to be here at this platform and the efforts that you’re putting in to bring the community together.
StartupTalky: It’s a pleasure to have you here today, and I’m eager to hear your insights. Let’s dive right in. How do you balance the demands of running three different brands altogether?
We have three distinct brands, each catering to different occasions and needs. Varija Design Studio, established in 2004, specializes in bridal and custom clothing for both men and women. In 2019, we ventured into the startup culture, allowing for greater scalability and affordability, catering to customers who seek quality beyond just wedding attire.
But in 2019, we also identified a need gap in the space for working women because a lot of brands that existed in the country were focusing on Western wear. When it came to workwear for Indian women, there was not a single brand in the country that was looking at the culturally sensitive environment that Indian women are exposed to. They are working in labor-intensive environments. So, recognizing a need for workwear among Indian women, we launched Office and You. It’s designed with cultural sensitivity in mind, considering factors like labor-intensive environments, sizes, and color preferences unique to India. We offer both Western and Indianized workwear, including office sarees, to help women feel confident and comfortable in professional settings.
Another brand, Lela, focuses on party and resort wear for both genders. Lela blends Western and Eastern elements, aiming to provide affordable designer wear while staying innovative and trendy. Unlike Office and You, Lela’s collections are seasonal and fashion-forward, catering to changing trends.
These three brands serve distinct niches, allowing us to meet diverse customer demands across various occasions and fashion preferences.
StartupTalky: As you mentioned, in the West, we’ve seen brands signify class and status. In Indian corporate culture, especially for women’s wear, your brand holds a similar status. Now, looking ahead, what do you see as the industry’s top challenges and opportunities?
Ms. Bajaj: Recently at a conference, I noticed a shift in how businesses approach tech. Before COVID, they prioritized service and product, but post-COVID startups focused on tech first, then the product. This means new brands like Zepto and Blinkit emphasize tech over products. In contrast, older brands are now trying to incorporate tech, like apps or website plugins. Tech is now fundamental for business success.
This transition presents challenges and learning opportunities. Even with 20 years in the industry, the post-COVID landscape has reset our knowledge. One significant challenge is the shortage of skilled personnel due to outdated educational systems. Many colleges still teach traditional skills, while the industry needs digital expertise, like Photoshop and Corel Draw proficiency. This disconnect leads to joblessness and a skills gap.
Additionally, the mental health challenges are growing. Graduates, skilled but unwanted by the industry, face depression. Some are adapting through online courses like Udemy, but not everyone embraces change. This presents challenges for both human resources and employers. It may take a year or two to address these issues effectively.
StartupTalky: Do you believe that the pandemic accelerated digitalization so rapidly that academic institutions were unprepared to adapt to these changes and advancements quickly enough?
Ms. Bajaj: Changing university programs is challenging. It involves multiple approvals and can take a year. Additionally, teachers need training, and they must continually upskill due to the dynamic information flow. Today’s students scrutinize their educators, making it a demanding environment for teachers. Unlike in the past, when textbooks were limited, now information flows globally. This presents a significant challenge across the education industry.
StartupTalky: So, I’m moving on to my next question. Since you’re an active advocate of women’s empowerment, what role do you think fashion can play in combating social challenges?
Ms. Bajaj: In the workplace, gender should not matter; it’s performance that counts. Fashion reflects society; it’s not about imposing trends. For instance, during the Nirbhaya case, fashion was influenced by people’s preferences. Designers must decode the unspoken language of consumers and be sensitive to societal changes.
Understanding what’s happening, like COVID, attrition, or Gen Z preferences, is crucial. Gen Z, for instance, may spend their parents’ money on expensive streetwear. Brands must adapt and prioritize the consumer’s needs over personal preferences. A designer’s role is to selflessly translate these insights into creative designs and brand strategies.
StartupTalky: There was a time once when India was the world’s BPO. Right now, it’s the center of innovation. So, pertaining to that, how do you see the G20’s Startup 20 initiative benefiting Indian startups in their global development?
Ms. Bajaj: I believe that the journey had already commenced a couple of years ago, around 2016 and 2017. During this time, there was a surge of enthusiasm for startups, which ignited the young generation’s passion for innovation.
The support provided by organizations like Startup India and Invest India has been truly remarkable. They have gone above and beyond in their efforts. The incentives for startups, the invaluable mentorship, and guidance on investments have been nothing short of brilliant. These initiatives have led to the establishment of numerous incubation centers and have transformed the mindset of individuals who previously may not have considered investing in startups.
In the past, it was uncommon for people to think about investing in businesses. Today, everyone seems to have some inclination towards investment, whether it’s in mutual funds, LIC, or long-term investments. Even those who may not have the capacity to innovate themselves want to explore startup investments.
This trend is highly promising and dynamic, not only for startups but also for individuals like us. It’s fascinating to see the daily influx of calls and emails from potential investors. Becoming co-investors or co-owners and witnessing the journey together brings a sense of pride and fulfillment.
The recent G20 Summit organized by the government has expanded the horizons for startups significantly. We are no longer confined to the Indian market; we are now exploring opportunities in other nations. However, it comes with its fair share of challenges, such as intercountry trade agreements, duties, and registrations. Nonetheless, it presents a whole new perspective, even for our brand.
For instance, after the G20 Summit, we are contemplating the idea of expanding internationally. We have been performing well in India, especially in the e-commerce space, which has been further boosted by the digital age. Considering our cost advantage here, we are eager to explore international markets. Of course, we are curious about how the G20 will address import duties, but if it supports startups in this regard, I believe we are on the verge of something monumental. We are sitting on a time bomb, and I predict that it will explode in a positive way in the coming years.
StartupTalky: Certainly, the government needs to ensure these initiatives effectively reach the intended businesses to bring them tangible benefits. Now, considering your role in the fashion industry involves handling substantial customer data regarding preferences and behaviors, especially with the new Digital Personal Data Protection Act of 2023 in mind, how are you ensuring the stringent protection of this data?
Ms. Bajaj: We have implemented various measures on our end to manage data effectively. I would say that, in terms of data utilization, we are still in the initial stages, and we continue to explore its full potential, provided there are no unforeseen issues. However, it’s crucial to emphasize that we are fully aware of the confidential nature of the data we collect. Consequently, we take rigorous steps to ensure its security and confidentiality.
Access to this data is restricted to a select group of team members, and we closely monitor and control who can access it. Unlike some other organizations, we do not freely share this data. Instead, we maintain a stringent policy to safeguard the utmost confidentiality of our data within our organization.
StartupTalky: I would just move on to my last question. What advice would you give to the aspiring fashion designers and the entrepreneurs?
Ms. Bajaj: Entering the fashion industry is an exciting journey with a myriad of opportunities beyond design and technology. From styling to journalism and more, the industry offers diverse career paths. To thrive here, passion and a hunger for continuous learning are vital. It’s not about holding a degree and settling; it’s about remaining dynamic, innovative, creative, and setting trends rather than following them.
In a crowded space like fashion, setting yourself apart is crucial. Even if others do something similar, you must find that unique edge. Today’s consumers are discerning, seeking products with stories, appeal, and solutions to their needs. In the tech space, innovation extends beyond virtual trial rooms. It encompasses everything from sizes and cuts to data sourcing.
Many companies worldwide are transitioning from unsold stock to customized offerings by harnessing data. However, data’s power depends on how it’s used. Having vast data is meaningless if you can’t extract valuable insights to make informed decisions and create the right products.
StartupTalky: It was really nice interacting with you, Ms. Bajaj. It was a pleasure having you with us today and thank you for your valuable insights.
Ms. Bajaj: Same here, and I look forward to having more such interactions. Thank you for having me.
One brand stands out in the fast-paced world of fashion, defying the tides of time as trends come and go like fleeting dreams. Here comes Gap Inc., a major player in fashion that, since its founding in 1969, has transformed the sector. Gap has carved a remarkable path to success, leaving an enduring imprint on the world of retail with its unwavering dedication to style, quality, and affordability.
Gap’s journey began over five decades ago when Donald Fisher and Doris F. Fisher opened their first store in San Francisco. They had no idea that this small business would develop into a massive conglomerate that included well-known labels like Old Navy, Gap, Banana Republic, and Athleta. The company’s total assets increased dramatically to a staggering $11.386 billion in 2022, strengthening its position as a market leader.
Speaking of the market, Gap Inc. has perfected the art of winning over the hearts and wallets of millions of people all over the world. Their goods are widely used by fashion enthusiasts all over the world and can be found in company-operated stores, franchise stores, and e-commerce websites. Gap Inc. generated an astounding $15.6 billion in net sales in just the fiscal year 2022 alone, which demonstrates its enduring appeal.
While Gap Inc.’s success is undeniable, its journey hasn’t been without its ups and downs. The revenue trajectory reveals a decline since 2016, with fluctuations that have kept the brand on its toes. Despite this, Gap Inc.’s marketing strategies have been instrumental in securing its position in the market. They have consistently adapted to changing consumer demands, leveraging their diverse brand portfolio to cater to various demographics.
Moreover, Gap Inc.’s peak season comes alive in the fourth quarter each year, signaling a surge in sales that has become a hallmark of the brand. This strategic timing, coupled with its innovative marketing campaigns, has propelled Gap Inc. to the forefront of the industry, captivating fashion-conscious individuals and driving unparalleled growth.
With a global workforce of 117,000 employees, Gap Inc. continues to shape the future of fashion. Their commitment to excellence and the ability to evolve with the times have cemented their position as a force to be reckoned with.
Gap Inc. stands out as a symbol of timeless style in a world where trends come and go, transcending limitations and encapsulating the spirit of fashionable living.
The diverse audience that GAP Inc. strategically targets transcends age, geography, and fashion preferences. Their target market includes hip teenagers, fashion-conscious adults, and even kids, appealing to various generations looking for the newest trends. Geographically, Gap Inc. has a broad reach that enables its recognizable products to be purchased anywhere in the world, from thriving metropolises like New York to fashion epicenters like Paris. Beyond demographics and location, their target market includes people who value quality, style, and affordability. By offering a diverse range of collections through its various brands, Gap Inc. ensures there is something for everyone.
Net Sales of the Gap Inc. Worldwide From 2011 to 2022
Gap Inc. – Marketing Mix
Gap Inc., has mastered the art of capturing consumers’ attention and securing a unique niche in the fiercely competitive world of fashion retail. With a strategic and dynamic marketing mix, Gap Inc. has cemented its position as a force to be reckoned with. Let’s delve into the elements that contribute to its success.
Product
Gap Inc. boasts a diverse portfolio of brands, each catering to different segments of the market. From the affordable and trendy Old Navy to the classic and sophisticated Banana Republic, Gap Inc. understands the importance of offering products that resonate with its target audience. With a focus on quality and style, Gap Inc. consistently delivers apparel and accessories that meet the ever-evolving needs of fashion-conscious individuals.
Price
Gap Inc. strikes a delicate balance between affordability and perceived value. By offering products at competitive price points, they cater to a wide range of consumers, making fashion accessible without compromising on quality. This pricing strategy has contributed to their popularity among budget-conscious shoppers seeking trendy yet reasonably priced clothing.
Promotion
GAP’s marketing campaigns are characterized by their boldness and creativity. From captivating advertisements featuring iconic figures to engaging social media initiatives, GAP leverages various channels to create buzz around its brand. By staying attuned to consumer trends and aligning its promotions with cultural moments, GAP manages to connect with its target audience on a deeper level, ensuring brand relevance and visibility.
Place
To ensure that its products are easily accessible to customers, Gap Inc. uses an omnichannel strategy for distribution. Customers can interact with the brand in a way that suits their preferences thanks to their company-operated stores, franchise stores, and online shopping platforms, which provide convenience and accessibility. The seamless blending of online and offline channels improves the shopping experience, increasing client satisfaction and loyalty.
GAP Inc.’s marketing mix is a symphony of strategic decisions that have propelled the brand to the forefront of the fashion industry. GAP’s dedication to providing style, quality, and accessibility will always be at the center of its marketing efforts, keeping them firmly positioned as a leader in the world of fashion retail even as they continue to evolve and adapt to changing market dynamics.
Gap Inc. – Marketing Campaigns
Gap Inc. has launched numerous captivating marketing campaigns over the years, each leaving an indelible mark on the fashion landscape. Here are some notable campaigns that have helped solidify Gap Inc.’s position as a trendsetter:
The 2014 campaign Dress Normal set out to reinterpret what it means to be fashionable. Anjelica Huston and Zosia Mamet were among the notable individuals from the fields of music, film, and fashion who appeared in it. The campaign encouraged individuals to embrace their unique style and showcased GAP’s ability to provide wardrobe essentials that effortlessly blend into everyday life.
Golf – Gap Dress Normal – Fall 2014, Directed By David Fincher
GAP’s 2009 Make Love advertising campaign featured several endearing and welcoming commercials. The advertising campaign emphasized the brand’s dedication to acceptance and unity while celebrating diversity. Through a collection of vibrant visuals and inspiring messages, GAP resonated with consumers on a deeper emotional level.
GAP launched the Back to Blue campaign in 2014 to mark the company’s founding in 1969. It highlighted enduring denim designs and highlighted the brand’s history. The campaign aimed to arouse nostalgia while reiterating GAP’s proficiency in producing classic denim clothing that stands the test of time.
In 2016, Gap Inc. collaborated with actress, director, and style icon Sofia Coppola to create the Generation Gap campaign. It had a multigenerational cast made up of musicians, actors, models, and other professionals. The campaign celebrated the timeless appeal of Gap Inc.’s clothing, bridging the gap between different age groups.
These marketing campaigns showcase Gap Inc.’s ability to tap into cultural moments and connect with its target audience on a deeper level. These campaigns exemplify GAP’s commitment to pushing boundaries, fostering connection, and redefining the notion of fashion in the modern world.
Gap Inc. – Marketing Strategies
Gap Inc. has become a trailblazer in the quick-changing and ever-evolving world of fashion retail, recognized for both its iconic clothing and its astute marketing strategies. Let’s explore the top marketing strategies that have propelled them to the forefront of the industry.
Brand Partnerships
Gap Inc. has leveraged strategic brand partnerships to expand its reach and tap into new markets. One notable collaboration was with Kanye West’s Yeezy brand in 2020. This partnership generated significant buzz and helped attract a younger, trend-conscious audience to Gap Inc.
Influencer Marketing
Gap Inc. has successfully utilized influencer marketing to engage with its target audience. They collaborate with social media influencers and fashion bloggers to showcase their products and create buzz. For example, partnering with influencers like Blair Eadie and Olivia Palermo helped drive excitement and visibility for GAP’s collections.
Seasonal Campaigns
Gap Inc. excels at launching seasonal campaigns that capture the essence of the moment. Their holiday-themed campaigns, such as Give Love and Meet Me in the Gap, create a sense of joy and togetherness, resonating with consumers during festive seasons and driving increased sales.
Gap | Meet Me In The Gap | Cher & Future
Social Media Engagement
Gap Inc. actively engages with consumers on social media platforms, fostering a sense of community and encouraging user-generated content. Their campaigns, like #GapLogoContest and #DressNormal Project, encourage followers to share their unique style, amplifying brand visibility and creating a two-way conversation.
Sustainable Initiatives
Recognizing the growing importance of sustainability, Gap Inc. has integrated eco-friendly practices into its marketing strategies. The launch of the Gap for Good campaign highlighted their commitment to ethical sourcing and sustainable production, appealing to environmentally conscious consumers.
Personalized Marketing
Gap Inc. employs data-driven strategies to deliver personalized marketing experiences. Through targeted email campaigns and customized recommendations based on consumer preferences, Gap Inc. creates a tailored shopping journey, enhancing customer satisfaction and loyalty.
Innovative Pop-Up Stores
Gap Inc. has embraced the concept of pop-up stores to create excitement and exclusivity. For example, they opened a pop-up store in New York City’s District to showcase limited-edition collections, generating a sense of urgency and attracting fashion-forward consumers.
Emotional Storytelling
Gap Inc. is known for its ability to evoke emotions through storytelling. Their campaigns often tell powerful narratives, connecting with consumers on a deeper level. The Back to Blue campaign, for instance, celebrated GAP’s denim heritage and resonated with customers through nostalgia and a shared love for timeless fashion.
Gap Inc. has demonstrated that creative and strategic marketing approaches are essential for long-term success in a sector where fashion trends come and go. Gap Inc. has showcased exemplary marketing strategies that marketers and start-ups can learn from. By studying and adopting these strategies, marketers can elevate their brands, forge meaningful connections with their target audience, and ultimately carve a successful path in the competitive marketplace. It is time to draw motivation from Gap Inc.’s audacious marketing strategy and unleash the power of innovation and creativity in our projects. The stage is set, and the audience awaits – it’s time to make our mark.
FAQs
When was Gap Inc. founded?
Gap Inc. was founded in the year 1969.
What are the brands under Gap Inc.?
The brands under Gap Inc. are Old Navy, Gap, Banana Republic, and Athleta.
What is the target audience of Gap Inc.?
Gap Inc.’s target market includes hip teenagers, fashion-conscious adults, and even kids, appealing to various generations looking for the newest trends.
In a world driven by trends and fleeting fashion, one brand has managed to carve its own niche, standing tall as an epitome of quality, simplicity, and unparalleled innovation. UNIQLO, the brainchild of Tadashi Yanai, has revolutionized the fashion industry with its unique blend of functionality and style. With a rich history spanning several decades, UNIQLO has soared to new heights, capturing the hearts of fashion-forward individuals across the globe.
The story of UNIQLO began in 1949 when it was established as a small men’s clothing store in Hiroshima, Japan. Initially named “Ogori Shoji”, the brand underwent a remarkable transformation in 1984 when it adopted the name “UNIQLO”, derived from the phrase “unique clothing warehouse”. This rebranding marked a turning point in the company’s journey, as it embarked on a mission to provide high-quality, affordable clothing to a wide range of consumers.
UNIQLO’s rise to prominence was fueled by its commitment to innovation and attention to detail. By leveraging cutting-edge fabric technology, the brand developed an array of groundbreaking products, including its signature Heattech and AIRism collections. These innovations not only offered enhanced functionality but also redefined comfort and style for millions of people worldwide.
UNIQLO’s achievements extend far beyond its financial success. The brand has received widespread acclaim for its commitment to sustainability and social responsibility. By implementing eco-friendly practices and collaborating with renowned designers and artists, UNIQLO has elevated fashion to an art form while promoting a more sustainable future.
UNIQLO stands tall as an influential force in the fashion market. Its presence spans numerous countries, boasting a vast network of stores that cater to diverse customer preferences. UNIQLO’s ability to seamlessly blend timeless aesthetics with contemporary designs has garnered a devoted following, making it a go-to destination for fashion enthusiasts of all ages.
UNIQLO’s allure lies in its ability to transcend boundaries, captivating a diverse array of individuals who share a common appreciation for style, comfort, and affordability. The brand’s target audience encompasses a broad demographic spectrum, spanning different age groups, professions, and lifestyles.
Demographically, UNIQLO appeals to both men and women, with a focus on the 18-35 age group. Its clothing caters to individuals who seek a balance between fashion-forward designs and practicality. Whether it’s a trendy college student looking for the latest streetwear styles or young professional seeking versatile wardrobe essentials, UNIQLO’s offerings resonate with those who prioritize both aesthetics and functionality.
UNIQLO’s global appeal knows no bounds. While its roots lie in Japan, the brand has expanded its reach across continents, with a strong presence in major cities worldwide. From bustling metropolises in Asia, Europe, and North America to emerging fashion capitals, UNIQLO’s accessibility ensures that fashion-conscious individuals from diverse cultures can enjoy its products.
In a world where fashion is no longer confined by borders, UNIQLO stands as a beacon of style and inclusivity, captivating a wide range of individuals who share a common passion for fashion-forward clothing that enhances their everyday lives. Whether you’re a trendsetter in Tokyo, a creative professional in New York, or an explorer in Paris, UNIQLO is here to dress the global citizen in you.
UNIQLO – Marketing Mix
UNIQLO has emerged as a formidable force, captivating the masses with its unique blend of style, quality, and affordability. Behind this phenomenal success lies a meticulously crafted marketing mix that encompasses every aspect of the brand’s strategy. UNIQLO has honed its marketing mix to perfection, solidifying its position as a global fashion powerhouse.
Product
The brand offers a wide range of clothing options that combine contemporary designs with functionality. From its signature Heattech and AIRism collections to its collaborations with renowned designers, UNIQLO consistently delivers products that cater to the diverse needs and preferences of its target audience. By blending timeless aesthetics with innovative fabric technologies, UNIQLO creates a unique value proposition that sets it apart from its competitors.
UNIQLO’s Heattech and AIRism Collection
Price
The brand’s commitment to affordability ensures that its products are accessible to a wide range of consumers. UNIQLO leverages economies of scale and efficient supply chain management to maintain competitive price points without compromising on quality. This strategic pricing approach has helped UNIQLO establish a strong foothold in the market and attract price-conscious fashion enthusiasts.
Place
The brand has strategically expanded its retail footprint, establishing a global network of stores in prime locations. UNIQLO also embraces e-commerce, offering seamless online shopping experiences to cater to the growing demands of the digital-savvy consumer. This omnichannel approach ensures that customers can access UNIQLO’s products through their preferred channels, whether it’s a physical store or the convenience of online shopping.
Promotion
The brand employs a multi-faceted approach to generate buzz and engage with its target audience. UNIQLO leverages the power of social media platforms, collaborating with influential figures and utilizing user-generated content to create a sense of community around its brand. Additionally, strategic partnerships with popular events, sponsorships, and impactful advertising campaigns further reinforce UNIQLO’s brand image and extend its reach to new markets.
UNIQLO’s marketing mix is a harmonious symphony of product development, pricing, promotion, and distribution. By prioritizing quality, affordability, and innovation, UNIQLO has captured the hearts of fashion enthusiasts worldwide.
UNIQLO, renowned for its innovative marketing approach, has launched several remarkable campaigns that have left a lasting impact on consumers worldwide. One standout campaign is the “UT” campaign.
The “UT” campaign revolves around UNIQLO’s line of graphic T-shirts that showcase artistic collaborations, pop culture references, and iconic designs. This campaign embraces the concept of self-expression, allowing individuals to make a statement through their clothing choices. UNIQLO’s collaboration with various artists, designers, and global brands brings a diverse range of creative and captivating designs to the forefront.
UNIQLO PRESENTS: 20th UT ARCHIVE
The “UT” campaign extends beyond traditional advertising, encompassing immersive experiences and interactive installations. UNIQLO has hosted pop-up shops and events that allow customers to engage with the brand and its designs firsthand. These activations provide a unique and memorable brand experience, strengthening the emotional connection between consumers and the UNIQLO brand.
UNIQLO pop up store opens at Ala Moana
UNIQLO’s “UT” campaign exemplifies the brand’s ability to fuse fashion, art, and popular culture into a compelling marketing initiative. The “UT” campaign’s success stems from its ability to capture the zeitgeist, foster consumer engagement, and create a sense of exclusivity, making it a standout marketing endeavor within the fashion industry.
UNIQLO – Marketing Strategies
In the fiercely competitive world of fashion, UNIQLO has established itself as a trailblazer, consistently staying ahead of the curve with its ingenious marketing strategies. From embracing cutting-edge technology to fostering meaningful collaborations, UNIQLO has redefined the fashion landscape by putting the consumer at the heart of its initiatives. Let’s delve into eight of UNIQLO’s top marketing strategies that have propelled its success.
Product Innovation
UNIQLO’s unwavering commitment to product innovation has set it apart from its competitors. By developing revolutionary fabric technologies like Heattech and AIRism, UNIQLO offers functional clothing that enhances the everyday lives of its consumers.
Collaborations
UNIQLO’s collaborations with renowned designers, artists, and global brands have generated immense buzz and excitement. By merging their unique aesthetics with UNIQLO’s accessibility, these collaborations create limited-edition collections that resonate with fashion enthusiasts worldwide.
UNIQLO Presents the Billie Eilish x Takashi Murakami UT Collection
Customer-centric Approach
UNIQLO prioritizes understanding its customer’s needs and preferences. The brand continually adapts its offerings to meet consumer demands through extensive market research and data analysis, ensuring a personalized and tailored experience.
Digital Transformation
UNIQLO has embraced digital platforms, leveraging social media, e-commerce, and mobile apps to engage with its tech-savvy audience. Its seamless online shopping experience and strategic use of social media have cultivated a strong online presence and driven customer engagement.
Sustainability Initiatives
UNIQLO’s commitment to sustainability resonates with environmentally conscious consumers. The brand’s eco-friendly practices, such as recycling programs and responsible sourcing, have positioned it as a frontrunner in ethical fashion.
UNIQLO Sustainability
Emotional Branding
UNIQLO understands the power of emotions in brand connection. Through heartfelt and relatable storytelling, the brand forms an emotional bond with its consumers, making them feel seen, understood, and inspired.
Strategic Pricing
UNIQLO’s affordable pricing strategy has democratized fashion, making quality clothing accessible to a wide range of consumers. This approach has solidified its market position and attracted price-conscious individuals seeking value without compromising on style.
Global Expansion
UNIQLO’s strategic global expansion has enabled it to tap into diverse markets worldwide. By tailoring its offerings to local tastes and preferences, the brand has successfully built a global presence while maintaining its core values and brand identity.
UNIQLO’s marketing strategies are a testament to its visionary approach and commitment to consumer satisfaction. Its ability to adapt to digital trends, embrace sustainability, and forge emotional connections sets it apart from its competitors. UNIQLO continues to redefine the fashion industry, shaping the future of retail with its consumer-centric focus and relentless pursuit of excellence.
UNIQLO stands tall as a beacon of innovation and success. Its marketing strategies serve as a goldmine of inspiration and knowledge for marketers and start-ups alike. By examining UNIQLO’s approach, one can glean valuable insights that can propel their own brands to new heights.
UNIQLO’s marketing strategies offer a treasure trove of inspiration and insights for marketers and start-ups. By learning from UNIQLO’s relentless pursuit of innovation, collaborative mindset, customer-centric approach, digital transformation, sustainability initiatives, strategic pricing, and global expansion, marketers can elevate their own strategies and create meaningful connections with their target audience. So, let’s take a page from UNIQLO’s book, embrace these lessons, and embark on a journey to redefine the future of marketing. The possibilities are limitless.
FAQs
What is the target audience of UNIQLO?
UNIQLO appeals to both men and women, with a focus on the 18-35 age group. Its clothing caters to individuals who seek a balance between fashion-forward designs and practicality.
What was UNIQLO initially named?
UNIQLO was initially named Ogori Shoji.
What are the top marketing strategies followed by UNIQLO?
Here are the top marketing strategies followed by UNIQLO –
The fashion industry is no more about just making and selling clothes. Anybody who thinks they’ll set up a good-looking website, put tons of choices, and hope that customers will follow is living in La La Land.
It doesn’t work like that anymore. The fashion industry is leveraging the latest advancements in technology to boost sales and clientele. Social media is flooded with DIYs, small fashion brands, and fashion giants so it’s safe to say that the market is booming with options for customers.
Projected Revenue of the Indian Fashion Industry from 2017 to 2027
Brands are shifting towards AI to make their voice heard and stand out from the clutter. AI will be an inseparable part of our life. Predictions show Revenue of the Indian Fashion Industry will grow 16.32% annually (CAGR 2022-2027) to reach $39.42 billion by 2027. From automated messages to attention-grabbing notifications, from suggesting sizes to customers to building preferences, fashion brands all over the world are using AI to their benefit.
Here’s how AI is being used in the Fashion Industry:
Demand and Supply Projection
Brands like H&M are sitting on huge amounts of unsold clothing that will lead to lost money. This happens because nowadays brands focus on producing bulk clothing as per the latest trends which go out of fashion swiftly, making room for new trends and thus, production of more new clothes. This costs brands a lot of money and also contributes to wastage.
Brands are now using AI to predict sales according to trends, product type, color, price, and range factors. This is helping brands minimize the extra product and generate increased revenue as there is less money wastage. Returns are also reduced due to smart prediction of demands.
Automated Clothes Sorting
AI Robots used for Sorting Clothes
Sorting and arranging clothes can be a difficult task as it requires labor and time. Most warehouses have people doing it for you and they cannot work 24/7. It is also costly and ineffective. Therefore, big brands like GAP are testing AI to sort clothing for you according to size, color, or preferences that can be just put into a box and shipped to your house via a drone. Through deep learning, the robot can be trained to handle fragile items like sunglasses more gently than jeans.
Malls and stores are being monitored by a camera that tracks the product that is out of stock. They can automatically inform the manufacturer about the shortage. To make it even more efficient, the functioning is such built that they scan data to confirm whether the same product is lying in some other store and being sold so that it can be brought to another store. This reduces wasteful manufacturing and saves money.
Designing Clothes
Use of AI for Designing Clothes
Yes, you read that right. Your clothes might be designed by a robot rather than a human. Popular online fashion retailers like Amazon and Myntra are using AI to generate designs for clothes.
One of the brands on Myntra, Moda Rapido, sells clothes designed by robots. They take inspiration from data about customer preferences and social media trends. Fascinating right? We thought we are far from robots and here they are designing clothes for us.
AI is making the lives of fashion retailers easy by providing them with sorted data as per the likes of the customers. Earlier, we would see the clothes and find out what works for us but now, we get recommendations of clothes that we might like. This is done by AI by carefully analyzing previous orders and finding out color, style, and size preferences.
Conclusion
AI is changing the future of the fashion industry for the better. It is proven to be more sustainable, cost-effective, and user-friendly. But they will also cost many employees their jobs, not only in the lower posts but also as designers. Let’s see if robots can be great designers. For now, it can be concluded that we are much closer to the age of robots than we’d like to think.
FAQs
How AI is used in the fashion industry?
AI is used in the fashion industry to help improve the efficiency of manufacturing processes. AI systems are also used to spot defects in the fabric.
Which industries use AI the most?
Healthcare, Education, and Marketing are the sectors that employ AI the most.
Can AI design clothes?
Fashion designers are increasingly using artificial intelligence to design clothes as a tool for innovation.
How can Machine Learning be used in fashion?
Machine Learning uses existing fashion trends and customer data to produce a model to fit the market need. It boosts the design process.
In today’s time before starting any work, a proper roadmap is required, which increases the chances of the work being perfect. Like before building a house, a complete map is required, or before clothes are sewn it is designed on paper. A designer is simply the one who creates the best final product using his imagination and creativity. Design can help in transforming the way we look at things and can also result in new economic benefits and a better quality of life. The design industry in India is growing at a rate of 23 to 25% annually.
India currently needs more than 62,000 designers for the country’s industrial, graphic, communication, packaging, and other such industries, out of which only 7000 are qualified designers. This shows the opportunities and potential that the design industry in India has. Different designing professionals such as UI/UX Designer, Fashion Designer, Interior Designer, Animation designer, Product Designer, and Graphic Designer are now a must-have in upcoming fields like Automobile, IT communications, Fashion Industry, Hospitality, Retail, Media/publishing companies, education, real estate, and even government.
The number of design companies and educational courses is now increasing simultaneously with the growth of the designing sector. The main job of a Designer in any profession is to provide good products and services, improve business efficiencies, productivity, and margins, and increase revenues. So, if you are thinking of taking up design as your career you can check out these professions as they can help you decide your future. The design Industry in India will increase significantly in the next ten years.
One of the most well-known designers in the design industry is a Graphic designer. The role of a graphic designer is to understand and analyze what the client wants and to interpret it into visuals, images, text, videos, etc to convey their message. Graphic designers often make attractive logos, brochures, business cards, invitations, packaging, pamphlets, and more for different reasons such as marketing, game development, product illustration, and website to optimize the user experience.
The graphic design industry is on a constant rise. According to the study done by the department of Labour Statistics Graphic designing is one of the growing fields in India. As per the Bureau of Labour statistics report, this field is expected to grow by 5% by 2026.
Tips for becoming a graphic designer in India
Graphic designers are now a must-have in advertising agencies, print industry, web designing firms, educational institutes, manufacturers, marketing firms, different publishers, game development, design studios, and social media-related fields. Graphic designers can now choose to work under different profiles such as Logo designers, artists, newspaper or magazine layout editors, creative directors, design consultants, design professionals, and many more. The average salary of a graphic designer in India can range from Rs.3,47,800 per annum to Rs 8,50,000 per annum depending on the years of experience or client profile the designer has.
We all know what an animator is, because of animated movies such as Ratatouille, Tangled, Wall E, etc. Animators are the ones that are responsible for bringing life into characters that we grew up watching through the medium of special effects and technology. Animation is an art that merges text, images, and graphics along with audio and video components in order to create virtual art. These professionals create two- or three-dimensional animation and special effects for various forms of media such as videos, television, Cinema, animated movies, games, etc.
Nowadays with the growth of the film, entertainment, and gaming industries in India, there has been an instant increase in the demand for animators. For movies, animators and artists both works with the team on computer software to bring ideas and characters to life. Animators also have a huge role to play in the gaming and advertising industriesas requires a lot of animators to design games and create special effects for ads.
Animation Skills
The Indian animation industry has grown rapidly in the last 5 years. According to a recent FICCI report, the Indian animation & VFX industry is growing in excess of 20%.About 6,700 openings for special effects artists and animators are projected each year, on average. Animators now have a vast array of job roles other than an animator such as layout artist, character animator, storyboard artist, special effects artist, 2D or 3D animator, background artist etc. The basic salary for an animator can range from Rs. 375000 per annum to , even all the way up to Rs 8L per annum depending on the animator’s portfolio and work experience.
Interior designing is also one of the most popular designing profession, as it deals with designing, and improving the safety and functionality of a house or an office. Interior design is a multifaceted profession that is known for mixing both creative and technical solutions while designing the interior of a house, office or building. They usually start with sketching their ideas in design software after which they discuss their plans for the space with the engineer and builders who are responsible to bring the design to life.
Interior designers are also responsible to select the colour scheme, furniture, flooring, lighting which are must-have elements of a room. A designer must be able to analyze and understand what their client wants and create suitable designs on that. In India, interior designing is getting popular with a lot of people opting for the services of a professional for their spaces. The interior design market in India is said to rise 8.5% by 2025, as according to MarketWatch interior design was valued at $130,100 million in 2018.
Interior Designing Skills
According to a study made by Brandonville, interior designing jobs are expected to grow 13% in the next ten years. The top designers do work for construction firms and also choose to work as freelancer. The starting salary for an interior designer is around Rs. 4,00,000 per annum, while if you are experienced and have well-known client lists than the they can get paid up to Rs.30,00,000. The other factors for higher salaries are the location and size of the company.
The fashion industry is one of the most successful and popular industries not only in India but around the world. The role of a fashion designer is to design new clothing and accessories, but not only that they are also the ones who take the existing fashion trends and materials and create new designs and products using their creativity. Fashion designers usually start their work by sketching their designs on paper or even digital devices and then go on to testing what colour, material, the texture will go according to the design.
Fashion designers need to combine creativity along with managerial skills such as marketing, design production, understanding the fashion media, promotion and quality control in order to become successful. Aspiring fashion designers can choose from different roles such as fashion illustrator, stylist, fashion coordinator, fashion consultant, merchandiser etc. India has one the youngest population in the world hence why the current generation are more fashion-conscious which in return is creating a demand for fashion designers and brands. The fashion retail market in India is expected to grow at a rate of 9.7% CAGR.
Fashion Designing as a career in India
The fashion industry in India is also aiming to grow Rs 1,000 crores from the current Rs 180 crore in the next ten years. Consumers are expected to spend $1 trillion cross border E-Commerce by 2020, while 900 million people already have international connections providing an opportunity for Indian fashion brands and designers to expand their user base. The starting salary of a fashion designer in India can start at Rs. 15,000 per month to Rs 40,000 per month depending on the work experience, the client profile and brand you are working for. However, if you become a reputed designer you could demand more.
UI/UX is one of the most competitive design professions, they are also usually mistaken for graphic design but are two different things. A UI/UX designer is responsible to design the software program and interface of any mobile application that we use today. The main job of a UI/UX designer is to create a user experience by improving the design and usability of the given application. They design the interface of websites, mobile apps, software and video games so it is easier for the users to navigate and interact in the app.
These designers focus on creating designs and making them easier, more attractive and enjoyable for the user to use the app or website. Designers take into consideration what the user’s needs while designing and then analyse components such as usefulness, value, credibility and accessibility. They solve issues such as long and complicating form, hard to find buttons and visual clutter which can prevent users from buying what they want from the website or page.
Along with the growth of the startups in India the UI/UX industry is also on the increase as many start-ups are now in need of a UI/UX designer. According to some recent studies UI/UX designers are one the most demanded professionals in the current day and age. India has a digital economy of 1.3 billion which goes to show how important the UI/UX will be in the coming years. The average salary of a UI/UX designer is Rs 6,95,863 per annumand can increase all the way up to 10 lakhs per annum depending on the years of experience the designer has.
The skills required to become a UI/UX Designer are:
Jewellery has great economic significance in the Indian Industry. Jewellery design is the art of designing and creating jewellery. This art has taken many forms throughout the centuries, from simple beadwork to sophisticated metalworking and gem cutting. Jewellery designers work with precious metals, diamonds, beads and gemstones to create wearable pieces of art. A jewellery designer may create one-of-a-kind pieces for high-end jewellers or an entire line for a mass-market fashion designer. An entry level jewellery designer (1-3 years of experience) earns an average salary of Rs 314,698. On the other end, a senior level jewellery designer (8+ years of experience) earns an average salary of Rs 523,044.
In order to become a jewellery designer, aspirants can pursue a course at the undergraduate (UG) or postgraduate (PG) level. Popular UG courses that candidates can pursue at the UG level include BDes, BSc, BA in and BVoc.
The skills required to become a Jewellery Designer are:
Should be creative, imaginative, technically sound with the fashion industry, and committed to work.
Should have a sense of design and a passion for the profession.
Should have skills to understand the latest trends and practical skills with tools and materials.
Must understand the various metals and gemstones and must have numerical skills for measuring, and calculating costs of materials and pricing items.
7. Textile Designer
A textile designer is a person who designs colorful fabrics and decides whether cloth will be made of cotton, wool or knitted, etc. Textile design is a highly creative field that involves the process of creating designs that are printed on woven, knitted, or other types of fabrics. They keep an eye on changing fashion trends, understand textile techniques, are good communicators, possess problem-solving skills, and enjoy a challenge, all while staying on budget and deadline.
The skills required to become a Textile Designer are:
Technical knowledge
Creativity
Commercial awareness of the textile industry
Research and data handling capacity
Critical analysis and interpretation of materials
8. Industry Designer
Industrial designers develop designs for a range of practical products that are used in commercial, domestic, and industrial situations. Industrial designers imagine how consumers might use a product and test different designs with consumers to see how each design looks and works. An industrial designer can work in different fields i.e. Industrial Designing, Industrial Research, furniture designing, package designing, automotive designing, etc.
The skills required to become an Industry Designer are:
Mechanical skills.
Interpersonal skills.
Experience with manufacturing.
Strong Computer skills.
Should be Artistic.
Must have proficiency in design software.
Must have knowledge of business practices.
9. Communication Designer
A communication designer is a professional who uses visual elements to deliver information and attract consumers by spreading awareness about a topic. They oversee promotional campaigns by designing and producing the entire scope of a messaging campaign, from start to finish. Communication designers may work in advertising, book marketing, web or app design, branding, product design among many other fields.
10. Exhibition Designer
An exhibit designer is specially trained in the art of layout and design to create displays and fixtures for large exhibitions, shows, corporate exhibitions, museums display, library display and galleries.
The skills required to become an Exhibit Designer are:
Excellent communication and listening skills
Must be able to handle criticism.
Have a positive attitude towards making changes.
Must have good negotiation skills.
Frequently asked questions – FAQs
What are the top five design professions in India?
The top five design professions in India are UI/UX Designer, Fashion Designer, Interior Designer, Animation designer and Graphic Designer.
What is the role of a UI/UX designer?
A UI/UX designer’s role is to design the software program and interface of any mobile application that we use today.
What do interior designers do?
Interior designers are also responsible to select the colour scheme, furniture, flooring, lightning which are must-have elements of a room.
What is the salary of a Graphic designer?
The average salary of a graphic designer in India can range from Rs 3,47,800 per annum to Rs 8,50,000 per annum depending on the years of experience or client profile the designer has.
This article is contributed by Karam Suri, Founder of Dusk Attire.
The digital age is a widely used term across the globe for quite a long time now. Be it, toddlers or elders, everyone is hooked to social media and digital platforms for their personal reasons. Be it business or entertainment, digital platforms have something for everyone. From starting a home-based baking business to launching an online fashion brand to just watching your favorite shows, these platforms cater to everyone’s needs.
Every time someone steps into the business world, they have a bigger picture in mind and strive day in and day out to make their dreams a reality. Something as trivial as essentials to luxury items, everything is attached to a brand name. Such is the influence of these brand names on our minds that it becomes unsettling if we don’t get the items from our desired brands.
There are thousands of fashion brands in India, some selling similar products whereas others have created a niche for themselves. The competition is so high that some brands disappear into thin air, and some stand the test of time and go on for generations. Everyone starts from small. A small establishment in a busy market, a small counter in a flea market, a small home-run business, or a small brand launch operating only online. Each individual(s) starts from somewhere and how well are they able to market their brand is what the success of the brand depends on.
Fashion startups start small, catering to their known circle in the initial stage. Gradually, word of mouth helps and they either launch their brand online or locally and nationally at various fleas and exhibitions. Moving on, if the finances allow, they might be opening a stand-alone store or putting up their outfits at multi-designer stores. In order to do all these things, marketing plays a huge role.
Building a brand requires marketing as much as passion and dedication to rise above just being a startup. Social media is the place to be if you want things to go viral. It will help you create the right kind of buzz to tap into the target audience. There are numerous ways to leverage the power of social media to your benefit. Marketing gimmicks depend on how creatively enabled a person is. There is truly no end to this. The basic idea like making a brand page and posting about the brand and outfits on the feed and stories worked for everyone initially. It still works as your customers have to be updated with what the new launches are, what the brand is doing if there is anything out of the box happening with the brand, or just a regular update of what’s taking place on a day to day basis. Another thing that helps fashion startups turn themselves into a brand is investing in influencer marketing.
Influencer marketing is the way forward if you want to rise from the ground level, reach a wider mass and turn yourself into a brand. In Layman’s terms, you get a known or popular face on board to market your brand’s product(s), they reach out to their followers by putting it up on their stories, or social media feed or endorse the brand as a whole and influence their followers. This helps in tapping onto a larger mass and increasing the clientele. It automatically drives up the sales and eventually, the brand starts getting famous. A short-term influencer marketing plan has the possibility of running into a long-term commitment if the brand sees desired results. The shift change of an influencer marketer to being a brand ambassador can be beneficial to both the brand and influencer. The possibilities are endless, it is all about the action plan and how well you can execute it.
Speaking about fashion startups rising to being brands, Karam Suri, Co-Founder of Dusk Attire, says, “Today’s generation is extremely conscious about what they are buying. Trendy and versatile outfits are usually the popular choice as they can be worn at various occasions. Elegance is the word everyone is focused on. Be it party wear or loungewear, people want to pick the best of everything. When the demand is clear, brands should step up and cater to them in the best possible way. It is true that influencer marketing is essential and it is definitely the way forward, as the customers connect to the known faces faster than a random marketing advertisement.”
Karam Suri further says, “At Dusk Attire we aim to fulfill everyone’s wishes of owning trendy loungewear. This pandemic gave us a huge lesson in comfortable clothing too. We aim to cater to the same demand and stay true to the name, all our collections are apt for the street to sheets whilst keeping excellent craftsmanship and comfort as a priority.
No business is run on a 100% success module. The risk is always high, but the determination to keep pushing yourself towards the goal of establishing your startup as a brand is what makes the difference. Numerous marketing tools are at your disposal, use them wisely, and see how things start falling in place. As much as age-old techniques of word of mouth marketing and advertisements help, in today’s time investing in proper marketing options like celebrity gifting, influencer marketing, and social media marketing, to name a few will help equally. And once your audience connects with the brand, it becomes a responsibility to maintain that bond and make sure you are the first choice for your customers.
Draw inspiration from the brands whose names are synonyms to the products. Yes, you read that write. Such is the impact of a strong brand like Cadbury that today nine out of ten people who go to local shops to buy chocolates, directly say Cadbury when in reality they might want some other chocolate. This is when you know you have established yourself as a brand and etched an image in people’s minds when the name of the brand becomes the product’s name.
Indians never fail to amuse themselves with their traditional attire, especially in ethnic wear on occasions or events. On the other hand, wearing such clothes costs like anything in this world, even if you are wearing them for one day or keeping them permanently.
That’s why Flyrobe has made a favourable store by conferring rental dresses at affordable prices. Besides that, customers can buy the products by paying the full settlement.
Flyrobe is an online rental clothing company for men and women. Instead of owning a one lakh dress for a one-day occasion, renting it at an affordable rate would do wonders. Flyrobe sells handmade ethnic wear of the RIB brand and charges fare only on the rental dresses but they ask you to pay extra if you exceed the specified due date.
On the other note, there are no delivery fees or transportation charges and also the company grants one more expedient to the customers where the required product delivers within 3 hours.
Notably, Flyrobe is an online clothing portal that sells as well as rents western attire, ethnic, accessories, designers, and men’s and women’s collections which was launched in 2015 by Pranay Surana, Tushar Saxena, and Shreya Mishra.
Currently, the business is planning to open 30 branches in different cities to dilate their services in the country. The company is operating in 10 major cities in India and has two offline stores in Mumbai, Bangalore, Ahmedabad, and Delhi.
Flyrobe – Products and Services
Flyrobe is known for its Ethnic attire, which is made by its handcrafted RIB brand. Subsidiarily, The company sells branded clothes such as Zara, Armani, GLITZ, Sabyasachi, DIOR, etc. to the customers.
Flyrobe also sells designer collections, and accessories like sunglasses, bracelets, rings, and chains. Furthermore, Flyrobe offers party dresses, lehengas, sherwani, tuxedos, and other branded collections.
Flyrobe Website
Flyrobe comes up amazingly with its new arrivals of handcrafted dresses which are given as rentals at a reasonable price. In case you are buying such dresses from Flyrobe, it is said that it costs an arm and a leg.
The store also touts celebrities’ look outfits and renowned designer’s outfits, whereas Alia Bhatt, Sonakshi Singha, Parineeti Chopra, and others have played a part in the growth of Flyrobe.
Flyrobe – Target Audience
Every woman admires herself when it comes to traditional wear, so it is highly recommended for the age group 20 to 40 years, who love to wear ethnic attire to any occasion to amuse others with their classy look. So Flyrobe targets women majorly by selling or renting women’s collections at a pragmatic price.
Flyrobe – Business Model
Unlike other clothing companies, Flyrobe renders their clothes in rental to the customers at a cheaper rate. They rent the on-demand product for a four to eight days period and charge no delivery fees. But if the specified rental period became due, then the customers are asked to send an email to the company in requisition for the dilatory.
It is saddening when one buys an expensive dress for 50 thousand rupees but wears it only for a one-day event. That’s why Flyrobe sounds good when expensive clothes are available for rent at an affordable rate to the customers for 4 to 8 days without delivery charges.
What Is Unique About Flyrobe’s Business Model?
Being on top of its game, Flyrobe uses unique ideas that make them stand apart from its competitors. Some of the ideas used by Flyrobe are:
No delivery charges
Flyrobe provides an excellent service to its customers by way of free pick up and delivery to the address provided by the customer. This is one of the few reasons why Flyrobe is popular among its competitors and customers likewise. The delivery of western clothing within 3 hours with no pickup and delivery charges was coveted by the customers of Flyrobe.
Services offered in 16 major cities
Flyrobe offers its service in 16 major Indian cities: Delhi, Gurugram, Faridabad, Noida, Ghaziabad, Chandigarh, Ludhiana, Jaipur, Mumbai, Pune, Indore, Lucknow, Hyderabad, Ahmedabad, Bengaluru, and Agra.
Rented outfits at a cheap price
The very reason why Flyrobe is favored is because of renting good quality ethnic and western wear at a cheap price affordable to people. This allows people who would want a lehenga for a 3-day function to not spend a fortune on buying a lehenga but also wear one that makes a statement.
Offers a wide range of clothing from top designers
Who wouldn’t love wearing a lehenga from the maker of Anushka Sharma’s wedding lehenga and not having to sell their kidney in the process? Flyrobe offers ethnic and western clothing from top designers like Sabyasachi, Zara, Armani GLITZ, Dior, etc. to its customers and has multiple partnerships with several agencies and designers.
Online and In-store presence
Flyrobe’s online reputation across 16 Indian cities at a reasonable rate of rent for a minimum of four days has customers crowding their site. Customers who want to make alterations to the dress can visit their stores and get a fitting done for no cost.
How Does Flyrobe Make Money?
Flyrobe is gaining much recognition with different types of audiences favouring its concept. Flyrobe makes money in more than one pattern. The majority of the revenue collected by Flyrobe comes from its online sales. As per its founders, 65% of revenue is collected from its online sales.
Apart from that, Flyrobe charges a commission from its sellers on each successful renting and purchase. There is also the option of a subscription plan available for its users which provides additional benefits to the user.
On the other hand, Flyrobe charges a fixed amount from then in return for the subscription model. Flyrobe also earns its revenue from the advertisements provided on its platform.
Flyrobe’s unique idea created an industry that is thriving and profitable. It is well received among those people who would love to wear high-end fashionable ethnic wear to marriages and functions as these are celebrated as grand festivities in India but can’t afford to purchase them for a one-time affair.
And the ability to wear International branded western wear for rent is an option that is positively tempting to those who love fashion. The largest rental platform’s presence in 16 major cities in India and the offline stores only help in increasing the reach of Flyrobe among masses of people who are planning a budget wedding dress.
FAQs
What is Flyrobe?
Flyrobe is a startup focused on fashion-based products which allow them to be rented and purchased. Majorly, it is an apparel-based renting platform.
Who started Flyrobe?
Flyrobe was started by Shreya Mishra, Tushar Saxena, and Pranay Surana in 2015.
Can I rent my clothes on Flyrobe?
Yes, Flyrobe allows easy renting of individuals’ clothes on its platform. One can easily rent their clothes on Flyrobe until and unless the dress meets all the eligibility criteria of the startup.
Is Flyrobe Profitable?
Flyrobe is a profitable business as its revenue collection has been noted to have significant growth over the years.
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Berrylush.
We all do love to stay in fashion, right? In the era of the 21st century, the styling trends of the fashion sector are currently dominating the globe more than ever! In this present era, companies are not only controlling the procedure of the people’s dressing sense but also the trends in makeup, fashion, and many more. During the 60s flares weren’t everything but also the particular styling stuff defined an entire generation which is prominent to date. Fashion is very bold and this boldness is reflecting the ongoing generation who are not at all frightened of speaking on their face. It is simply not just a means of clothing but also showcases your personality.
Berrylush is a company brought into existence, especially for the younger women generations who are concerned more and genuinely about looking good and having fun. Read the Berrylush success story below!
Berrylush is a very inspiring clothing company for women of younger ages looking forward to looking decent and confident. It is quite an affordable clothing company that mainly provides its consumers with the best online shopping experience on the Internet. Their concept is to make females glow with their exotic designed dresses.
Berrylush – Industry
The Indian textile marketplace is anticipated to be growing and its worth is gonna rise to $209 billion by 2029! Cotton production is also anticipated to reach 37.10 million bales. The marketplace is additionally anticipated to regain and then grow by 10% to reach $190 billion by 2025-26.
Berrylush – Founders and Team
Alok Paul and Anusha Chandrashekar – Berrylush Co-founders
Alok Paul and Anusha Chandrashekar are the founders of the company Berrylush.
Alok Paul
Alok Paul is presently the co-founder of two different companies namely Berrylush and Prime Seller Hub. Initially, he was an engineer and he worked at companies like Accenture.
Anusha Chandrashekar
Anusha Chandrashekar is the co-founder and the CEO of the company Berrylush! She also began her career as an engineer and she worked in companies like Tata Consultancy Services and Deloitte.
Berrylush – Startup Story
Alok Paul and Anusha Chandrashekar began the company Berrylush with just four machines and a very little squad. Anusha was an IIM Raipur graduate who always used to be relatively intense about thefashion sector and did dream of running a women’s western wear brand all on her own. And her batchmate, Alok, was enthusiastic about creating eCommerce businesses!
Both got married to each other and also gave importance to each other’s attention. Soon after the couple inaugurated an online women’s western wear brand Berrylush in Noida, India.
Berrylush – Mission and Vision
The mission and the vision of the company Berrylush is to make females feel completely different whenever wearing Berrylush dresses.
Berrylush – Tagline and Logo
Berrylush Logo
The tagline of the company Berrylush is, ‘You are already beautiful. Our mission is to make you feel that way.’
Berrylush – Business Model
Berrylush business model is an asset-light model! The brand has got just two destinations situated in Noida which is an office and a manufacturing department which has got around 120 machines within. There are 14 regional fabricators who manufacture solely for the brand Berrylush.
The clothes are sold directly to the consumers with the help of Myntra which holds around (55 percent of the sales), the official website which holds around (20 percent of the sales), Ajio also holds around (10 percent of the sales), and additionally, others hold (15 percent of the sales).
Berrylush is an e-commerce brand and hence the term e-commerce makes the concept quite easier for all to understand how the company is earning money. The statistics mentioned above showcases a part and is a simple B2B (Business 2 Business) retail company.
Berrylush – Online and Social Media Presence
Berrylush is a very famous name and most of the girls reading this article know quite well about the brand. It is relatively a renowned brand if you are looking forward to online shopping, especially from the platforms ofNykaa Fashion, Amazon, Flipkart, Myntra, Ajio and so on.
Other than the shopping spaces, Berrylush is actively present on the social media pages of Instagram, Facebook, and also has got its name on various web portals.
FAQs
When was Berrylush founded?
Berrylush was founded in 2018.
Who is the founder of Berrylush?
Berrylush was founded by Alok Paul and Anusha Chandrashekar.
What are the platforms to buy Berrylush dresses?
Berrylush dresses are sold on different platforms:
Abinaya Arangarajan
