There exists a brand that effortlessly embodies the essence of sophistication, creativity, and boldness – Prada. Since its inception, this Italian luxury fashion house has etched its name into the annals of fashion history, captivating the world with its visionary designs and unwavering commitment to excellence. With an unrivaled blend of tradition and innovation, Prada has not only conquered the hearts of fashion enthusiasts but has also solidified its position as an industry powerhouse.
The journey of Prada began in 1913 when Mario Prada, an ambitious Milanese entrepreneur, established a modest leather goods shop. Little did he know that this humble venture would lay the foundation for a global fashion empire. As the years rolled by, Prada’s reputation for finely crafted products grew, and its expansion into the realm of ready-to-wear clothing in the 1980s propelled it to new heights.
Prada’s ascendancy in the fashion world is not solely measured by its historical trajectory but also by its remarkable achievements. Boasting an illustrious timeline filled with groundbreaking collections and iconic designs, the brand has continuously pushed the boundaries of conventional fashion. From the infamous nylon backpacks that revolutionized the industry to the sleek and minimalist aesthetic that redefined modern luxury, Prada’s innovations have set the bar high for its competitors.
Prada stands tall as an emblem of timeless elegance and avant-garde design. With its finger firmly on the pulse of the ever-evolving fashion landscape, the brand continues to shape the industry’s narrative, captivating fashion enthusiasts and setting trends with each collection. As Prada forges ahead into the future, its unwavering commitment to innovation and its steadfast adherence to its creative vision ensure that its reign as a fashion titan remains unchallenged.
Prada, the epitome of luxury and sophistication, has carved out a niche in the fashion industry by captivating a highly discerning and exclusive target audience. With an astute understanding of their market, Prada has meticulously crafted their brand to resonate with a specific target audience, ensuring their appeal remains unparalleled.
Prada caters to individuals who exude refinement and possess a taste for the finer things in life. Its target audience primarily comprises affluent men and women aged 25 to 55, who are well-educated, financially secure, and embrace a cosmopolitan lifestyle. These individuals seek not only high-quality products but also a sense of exclusivity and prestige that Prada effortlessly embodies.
Prada’s influence extends across the globe, attracting fashion enthusiasts from cosmopolitan cities to affluent suburban enclaves. The brand’s boutiques are strategically located in fashion capitals like Paris, New York, Milan, Tokyo, and London, where the world’s elite congregate to indulge in the latest fashion trends. Prada’s global reach ensures that it remains accessible to its target audience, regardless of their geographic location.
Prada appeals to individuals who value innovation, creativity, and intellectualism. They are trendsetters, not followers, with an innate desire to stand out from the crowd. By understanding and captivating this elite group, Prada has secured its position as a coveted symbol of refined luxury.
Prada has consistently stood out for its masterful execution of the marketing mix. With a brand ethos rooted in luxury, innovation, and exclusivity, Prada employs a strategic blend of product, price, place, and promotion to captivate its discerning global audience. By meticulously crafting each element of the marketing mix, Prada has cemented its position as a trailblazer in the fashion industry.
Prada Marketing Mix
Prada Product Strategy
Prada’s product portfolio represents the pinnacle of luxury and design. From exquisite ready-to-wear collections to iconic handbags, footwear, and accessories, Prada consistently delivers exceptional craftsmanship and innovative design. Each product embodies the brand’s signature aesthetic, blending classic elegance with a touch of avant-garde flair. Prada’s relentless pursuit of quality and its ability to anticipate and set trends ensure that its products consistently exceed customer expectations.
Prada’s Range of Products for Women
Prada Price Strategy
Prada’s pricing strategy is carefully calibrated to maintain its aura of exclusivity. While the brand’s products command a premium price, it is the perceived value, craftsmanship, and brand equity that justify the cost. Prada’s pricing strategy not only positions the brand as a symbol of luxury but also creates a sense of exclusivity that resonates with its target audience, catering to their desire for the extraordinary.
Prada Place Strategy
Prada’s distribution strategy strikes a delicate balance between accessibility and exclusivity. The brand’s boutiques are strategically located in prime fashion capitals and prestigious shopping destinations worldwide. This placement ensures that Prada remains within reach of its affluent global clientele. Prada’s online presence and e-commerce platform provide a seamless shopping experience, catering to the digital-savvy audience seeking convenience without compromising on luxury.
Prada Promotion Strategy
Prada’s promotion strategies are characterized by boldness, creativity, and cultural relevance. The brand collaborates with acclaimed artists, designers, and influencers to create captivating ad campaigns and fashion shows that transcend mere marketing. Prada’s promotional efforts extend beyond traditional advertising, seamlessly merging fashion, art, and culture. The brand’s ability to tap into the zeitgeist and create thought-provoking content amplifies its appeal and generates buzz among its target audience.
Prada’s marketing mix is a testament to the brand’s unwavering commitment to luxury, innovation, and exclusivity. Prada has solidified its position as a global icon, captivating the world’s most discerning fashion enthusiasts with its alluring blend of luxury and innovation.
Prada has a rich history of captivating marketing campaigns that have left an indelible mark on the fashion industry. From thought-provoking advertisements to innovative collaborations, Prada has consistently pushed the boundaries of creativity and storytelling.
One of Prada’s most memorable campaigns was the “Prada Transformer” in 2009. This architectural marvel was a temporary structure in Seoul that rotated and transformed into different configurations, showcasing various cultural events and fashion shows. The campaign highlighted Prada’s commitment to innovation, design, and its ability to merge fashion with art and architecture seamlessly.
Transformation | Prada Marketing Strategy
Another iconic campaign was the “Real Fantasies” series, which began in 2010. This multimedia project showcased Prada’s collections through a series of surreal and whimsical short films and illustrations. By collaborating with visionary artists and animators, Prada created a dreamlike world that showcased its designs in a truly imaginative and captivating way.
PRADA REAL FANTASIES FALL/WINTER 2010 | Prada Marketing Strategy
In 2018, Prada launched “Prada Invites”, a collaborative project that enlisted influential creatives from various fields to reinterpret the brand’s iconic nylon fabric. This campaign brought together renowned architects, designers, and artists to create unique pieces using Prada’s distinctive material. By embracing collaboration and celebrating diverse artistic perspectives, Prada reinforced its commitment to innovation and the exploration of new creative frontiers.
Prada Invites – Anna Dreambrush for Prada | Prada Marketing Strategy
These campaigns exemplify Prada’s ability to create compelling narratives that go beyond traditional marketing. By merging fashion with art, architecture, and collaborations with creative visionaries, Prada has consistently pushed the boundaries of what a fashion campaign can achieve. These campaigns not only showcase Prada’s products but also convey the brand’s ethos, values, and commitment to innovation and creativity.
Prada Marketing Strategies
Prada, the renowned luxury fashion brand, has captivated the world with its timeless designs and innovative approach. Behind its success lies a well-crafted marketing strategy that seamlessly combines tradition with modernity. Let’s explore the top marketing strategies employed by Prada, showcasing their effectiveness in reaching and captivating their target audience.
Emphasizing Exclusivity
Prada’s marketing strategy revolves around creating a sense of exclusivity for its customers. By limiting the production of its products and carefully selecting distribution channels, Prada creates an aura of rarity and prestige. This strategy not only fuels demand but also cultivates a loyal customer base.
Collaborations and Partnerships
Prada consistently seeks collaborations with artists, designers, and influencers from various creative fields. These partnerships allow Prada to tap into different demographics and generate buzz around their products. By associating its brand with well-known personalities, Prada successfully enhances its image and reaches a wider audience.
Engaging Website Experience
Prada’s website works like a virtual flagship store. Here, people can see the latest collections, shop online, and even enjoy behind-the-scenes stories. The site is simple to use, mobile-friendly, and gives a smooth shopping experience, just like visiting a real Prada store. Shoppers can easily find what they want by browsing categories or using filters like size, color, and price.
Innovative Digital Presence
Recognizing the power of the digital era, Prada has successfully incorporated innovative digital strategies into its marketing approach. From engaging social media campaigns to immersive virtual reality experiences, Prada connects with tech-savvy consumers and stays relevant in an ever-evolving digital landscape.
Prada’s advertisements are not mere promotional tools; they are captivating narratives that tell compelling stories. Whether it’s through thought-provoking short films or visually stunning print campaigns, Prada’s storytelling approach adds depth to its brand, evokes emotions, and resonates with consumers on a deeper level.
Flagship Store Experience
Prada’s flagship stores are architectural masterpieces, providing customers with an unforgettable shopping experience. From the moment customers set foot into a Prada store, they are enveloped in a world of luxury and sophistication. Prada’s carefully curated store design and impeccable customer service reinforce its brand image and create a lasting impression.
Sustainability and Social Responsibility
Prada has actively embraced sustainability and social responsibility. By integrating environmentally friendly practices and supporting charitable initiatives, Prada appeals to socially conscious consumers. This strategy not only aligns with the values of the modern consumer but also enhances Prada’s reputation as a responsible and ethical brand.
Customer Engagement through Events
Prada organizes exclusive events and fashion shows that go beyond traditional marketing efforts. By providing an interactive and immersive experience, Prada connects directly with its target audience. These events serve as platforms for unveiling new collections, generating media coverage, and fostering brand loyalty.
Conclusion
Prada’s marketing strategies have consistently propelled the brand to the forefront of the luxury fashion industry. In a world saturated with countless fashion brands vying for attention, Prada stands as a shining example of marketing brilliance. Its strategies, which seamlessly blend tradition and modernity, have propelled the brand to the zenith of luxury fashion.
As marketers and startups embark on their own journeys, they can draw inspiration from Prada’s marketing strategies. By combining innovation with tradition, storytelling with technology, and exclusivity with sustainability, they can create a powerful and captivating brand presence. Prada’s success story encourages us to think boldly, push boundaries, and never shy away from embracing new ideas.
FAQs
Who is Prada target audience?
Prada’s target customer comprises affluent men and women aged 25 to 55, who are well-educated, financially secure, and embrace a cosmopolitan lifestyle.
What are the marketing strategies followed by Prada?
Below are the marketing strategies followed by Prada –
Emphasizing Exclusivity
Collaborations and Partnerships
Innovative Digital Presence
Storytelling through Advertisements
Flagship Store Experience
Sustainability and Social Responsibility
Customer Engagement through Events
What is Prada brand positioning?
Prada brand positioning is a symbol of modern luxury that blends timeless elegance with bold, avant-garde design for trend-leading, elite consumers.
What is Prada pricing strategy?
Prada’s pricing strategy is a premium pricing to maintain exclusivity, justify value through craftsmanship and brand equity, and position itself as a symbol of luxury and status.
What is Prada digital marketing?
Prada digital marketing focuses on storytelling, influencer collaborations, and immersive online campaigns to strengthen its luxury brand presence globally.
How does Prada promote their products?
Prada promotes its products through bold and creative campaigns that mix fashion, art, and culture. It hosts iconic runway shows, collaborates with artists, designers, and influencers, and uses digital marketing and social media to reach a global audience. Prada also creates exclusive experiences in its flagship stores and pop-ups, along with storytelling content that highlights its heritage and craftsmanship.
Founded in 1854, Louis Vuitton has evolved from a trunk maker to a global fashion empire. With annual sales surpassing $15 billion and a market share of 10%, the brand is a dominant force in the luxury industry. Louis Vuitton’s success is not just financial; it has set new standards in fashion, collaborating with artists and celebrities to solidify its cultural icon status.
Louis Vuitton’s marketing strategies have been instrumental in its success. The brand seamlessly combines tradition and modernity, engaging a diverse global audience. Through captivating ad campaigns featuring A-list celebrities and strategic partnerships with social media influencers, Louis Vuitton has harnessed digital platforms to create an aura of exclusivity.
Louis Vuitton is synonymous with luxury, quality, and sophistication. With an unwavering commitment to craftsmanship and an ability to anticipate fashion trends, the brand remains at the forefront of the industry, continuously pushing boundaries and redefining the concept of true luxury.
Louis Vuitton targets a discerning and affluent audience seeking luxury and style. The brand caters to both men and women, primarily aged 25-54, with high disposable incomes. Its global presence spans Europe, Asia, and the United States, where it captivates consumers who appreciate the brand’s heritage and timeless designs. Louis Vuitton’s target audience is characterized by an aspirational lifestyle, a passion for art, and a desire for status symbols. These individuals are trendsetters, influencers, and tastemakers who value exclusivity and distinction.
Louis Vuitton Marketing Mix
Through a strategic blend of product, price, promotion, and place, Louis Vuitton has captivated the hearts of affluent consumers worldwide.
Louis Vuitton Marketing Mix
Product
From luxurious leather goods and ready-to-wear clothing to accessories, watches, and fragrances, each item reflects the brand’s commitment to quality and innovation. Louis Vuitton’s iconic monogram pattern, a symbol of status and prestige, further distinguishes its products in the market.
Louis Vuitton’s Range of Products
Price
Louis Vuitton’s pricing strategy is strategically positioned in the high-end luxury segment. By maintaining premium prices, the brand creates an aura of exclusivity and aspiration, catering to affluent consumers who value quality and craftsmanship. Limited editions and collaborations with artists and designers also allow for higher price points, further enhancing the brand’s allure.
Promotion
Louis Vuitton’s promotional efforts are both captivating and influential. The brand’s collaborations with A-list celebrities and high-profile events create buzz and generate desire among its target audience. Louis Vuitton promotion strategy focuses on high-end advertising, celebrity endorsements, exclusive events, and digital campaigns to maintain its luxury brand image and connect with elite audiences. Engaging advertising campaigns, often featuring stunning visuals and storytelling, showcase the brand’s heritage and evoke emotions. Louis Vuitton’s strategic use of digital platforms and social media influencers allows it to connect with a wider audience while maintaining an air of exclusivity.
Rihanna for Men’s Spring-Summer 2024 | LV Marketing Strategy
Place
The placement of Louis Vuitton products is meticulously managed to ensure a premium and immersive customer experience. The brand’s boutiques, located in prestigious locations worldwide, create a luxurious ambiance that complements the product offerings. In addition to physical stores, Louis Vuitton embraces e-commerce, providing convenience and accessibility to its global customer base.
Louis Vuitton’s marketing mix is a masterclass in luxury branding. With a harmonious blend of product, price, promotion, and place, Louis Vuitton continues to set new benchmarks for success and captivate the hearts of discerning consumers worldwide.
Louis Vuitton has executed influential marketing campaigns that have left a lasting impact on the fashion industry.
The Series 3 exhibition offered an immersive look into the brand’s creative process, showcasing its craftsmanship and innovation. Through interactive installations and live demonstrations, Louis Vuitton fostered a deeper connection with its audience.
Marketing Strategy of Louis Vuitton | Louis Vuitton Marketing Campaign
The Spirit of Travel campaign captured the essence of luxury and wanderlust, featuring iconic destinations and integrating Louis Vuitton products seamlessly into the imagery. By evoking a sense of desire and adventure, the campaign appealed to the jet-setting lifestyle of its target audience.
Marketing Strategy of Louis Vuitton | Louis Vuitton Marketing Campaign
These campaigns exemplify Louis Vuitton’s ability to tell compelling stories, evoke emotions, and solidify its position as a luxury lifestyle brand. With visually captivating campaigns, Louis Vuitton continues to engage its audience, reinforcing its brand identity, and maintaining its global leadership in the fashion industry. Louis Vuitton branding strategy emphasizes luxury, heritage, and exclusivity, using iconic designs and consistent messaging to strengthen its premium global identity.
Louis Vuitton has established itself as a global leader in the fashion industry through a series of highly effective marketing strategies. These strategies have propelled the brand to unparalleled heights, capturing the hearts and wallets of discerning consumers worldwide. Let’s delve into Louis Vuitton’s top marketing strategies, exploring their impact and significance.
Iconic Brand Image and Heritage
Louis Vuitton has meticulously crafted a brand image that exudes elegance, sophistication, and timeless appeal. The brand’s iconic monogram pattern, introduced in 1896, remains a symbol of luxury and status. By nurturing its rich heritage and commitment to craftsmanship, Louis Vuitton has solidified its position as a benchmark of quality and style. The Louis Vuitton Monogram Canvas collection, featuring the brand’s signature pattern, has become an iconic and instantly recognizable symbol of luxury, with products like the Speedy and Neverfull handbags achieving cult status.
Louis Vuitton Marketing Strategy – Louis Vuitton Monogram Pattern
Limited Edition and Exclusivity
Louis Vuitton leverages the power of limited editions to create a sense of urgency and exclusivity among its customers. By releasing limited quantities of special collections, the brand generates hype and desire, leading to high demand and increased brand loyalty. The Louis Vuitton x Supreme collaboration in 2017 was a highly anticipated limited edition collection that fused streetwear and high fashion. The collection sold out almost immediately, showcasing the brand’s ability to create buzz and desirability.
Strategic Partnerships and Collaborations
Louis Vuitton strategically collaborates with artists, designers, and other luxury brands to create unique and innovative collections. These partnerships allow the brand to tap into new markets, reach a wider audience, and infuse its products with fresh perspectives and creativity. The collaboration between Louis Vuitton and artist Jeff Koons in 2017 resulted in a collection featuring iconic artworks transformed into luxury accessories. This partnership merged the worlds of art and fashion, garnering significant attention and driving sales.
Louis Vuitton Marketing Strategy – Collaboration between Louis Vuitton and Jeff Koons
Influencer Marketing
Louis Vuitton embraces influencer marketing to connect with younger, digitally-savvy audiences. By collaborating with prominent social media influencers and celebrities, the brand extends its reach and resonates with new demographics, enhancing brand awareness and engagement. Louis Vuitton collaborated with actress and brand ambassador Emma Stone for the Spirit of Travel campaign, which showcased her journey to Cambodia. The campaign garnered millions of views and engagement on social media platforms, effectively reaching a wide audience.
Louis Vuitton’s Spirit of Travel Campaign with Emma Stone
Immersive Retail Experiences
Louis Vuitton creates immersive retail experiences through its beautifully designed boutiques and pop-up stores. These spaces not only showcase the brand’s products but also create a sense of exclusivity and luxury, elevating the overall customer experience. The Louis Vuitton Maison in Tokyo’s Ginza district is a stunning architectural masterpiece that offers an immersive journey through the brand’s history and craftsmanship. The boutique features exclusive products and limited editions, attracting discerning customers and enthusiasts alike.
Louis Vuitton Marketing Strategy – Louis Vuitton’s Pop-Up Store in Amsterdam
Fashion Magazines and Billboards
Louis Vuitton’s print ads in top fashion magazines and on billboards are more than just ads, they show class and style. Louis Vuitton advertising strategy focuses on premium visuals, celebrity endorsements, and placement in elite fashion magazines and billboards to reinforce its image of luxury and exclusivity. By placing them in elite magazines, the brand keeps its image exclusive and high-end. The ads use strong visuals to tell a story of timeless beauty and leave a lasting impression on people who see them.
Digital Innovation
Louis Vuitton embraces digital innovation to connect with consumers in the modern era. Louis Vuitton digital marketing strategy involves leveraging social media, high-quality visual content, and influencer collaborations to engage luxury consumers and enhance its online brand presence. The brand leverages technology to enhance the online shopping experience, engage with customers through interactive content, and leverage social media platforms to amplify its reach and engagement. Louis Vuitton’s “LV Pass” app allows customers to access exclusive content, personalized recommendations, and virtual experiences. The brand also incorporates augmented reality and virtual reality technologies to offer virtual try-on experiences.
Louis Vuitton has set a gold standard with its innovative and captivating strategies. Marketers can draw inspiration from these strategies to create their own unique and impactful campaigns. By embracing creativity, exclusivity, and immersive experiences, brands can forge deeper connections with their audiences and elevate their market presence. So, take a cue from marketing strategies of Louis Vuitton and dare to dream big in your brand journey. The possibilities are as limitless as the allure of luxury itself.
FAQs
When was Louis Vuitton founded?
Louis Vuitton was founded in the year 1854.
What is the target audience of Louis Vuitton?
Louis Vuitton targets a discerning and affluent audience seeking luxury and style. The brand caters to both men and women, primarily aged 25-54, with high disposable incomes.
What are the marketing strategies followed by Louis Vuitton?
Below are the top marketing strategies followed by Louis Vuitton –
Iconic Brand Image and Heritage
Limited Edition and Exclusivity
Strategic Partnerships and Collaborations
Influencer Marketing
Immersive Retail Experiences
Digital Innovation
How does Louis Vuitton promote their products?
Louis Vuitton promotes its products through celebrity endorsements, luxury fashion shows, high-end magazine ads, and social media campaigns. The brand also uses exclusive events and influencer partnerships to maintain its elite image and attract affluent customers.
Aditya Birla Fashion and Retail Limited (ABFRL) is a prominent player in the Indian fashion industry and is part of the prestigious Aditya Birla Group. With a rich bouquet of leading fashion brands and retail formats, ABFRL is India’s first billion-dollar pure-play fashion powerhouse. The company has an impressive portfolio of businesses, including Madura Fashion & Lifestyle and Pantaloons, two of the most renowned Indian fashion icons. ABFRL has brought together the learnings and expertise of these two brands to create a synergistic core that will act as the nucleus of the future fashion businesses of the Aditya Birla Group. The company’s commitment to innovation and customer satisfaction has earned it a prominent place in the Indian fashion landscape, and it continues to strive for excellence in all its endeavors.
Aditya Birla Fashion and Retail Limited (ABFRL) is a leading fashion and lifestyle company in India that manages an impressive portfolio of well-established brands. Some popular brands under its umbrella include Louis Philippe, Van Heusen, Allen Solly, and Peter England, which have been around for over 25 years. Each of these brands has a distinct identity and offers a unique range of fashionable clothes, footwear, and accessories to cater to the diverse needs of consumers across the country. ABFRL’s commitment to quality, innovation, and customer satisfaction has helped it maintain a strong presence in the highly competitive Indian fashion market. Below is the Aditya Birla Fashion brands list:
Van Heusen is a renowned brand committed to delivering high-quality products designed, sourced, and produced responsibly. The brand’s history dates back to 1881 when it was founded in Pottsville, Pennsylvania. However, it was in 1919 when Dutch immigrant John Manning Van Heusen was granted a patent for a new process he created that fused cloth on a curve, which marked a significant milestone for the brand.
Today, Van Heusen has established itself as a Heritage Brand that balances classic and modern styles while providing comfort and innovation in everyday essentials. The brand is committed to sustainability and protecting the environment, so it has launched a new line of products made from up to 30% recycled materials, including camp shirts, and 100% recycled materials, including polos and tees. The Higg Index played a significant role in helping Van Heusen make better design and material choices, ensuring their products are fashionable and environmentally friendly.
Peter England
Aditya Birla Clothing Brands – Peter England
Peter England is a renowned brand that has been manufacturing traditional British shirts since its establishment in 1890. In its early years, the brand gained recognition as a significant supplier to the British Military. Today, the brand has evolved and is split between two owners, the M2C2 Group from the UK and the Aditya Birla Group from India. Both businesses operate independently, catering to different marketplaces with distinct product ranges.
Despite its evolution, Peter England maintains a current and innovative design philosophy. The brand offers a full range of products, including excellent shirts and fantastic customer service, through its dedicated website launched in 2017. Customers can buy from either of the brand owners with confidence, thanks to the brand’s commitment to quality and customer satisfaction.
Peter England’s success is attributed to its ability to remain updated with the latest fashion trends and closely follow the market and customer demands. This allows the brand to bring new and exciting products much earlier than its competitors. Hence, Peter England has become a reliable and trustworthy brand that customers can rely on for their fashion needs.
Louis Philippe
Aditya Birla Clothing Brands – Louis Philippe
Launched in 1989, Louis Philippe is an Indian brand of men’s apparel and is known for representing their style and status. The name is the first brand to introduce international fashion trends, experimenting with different weaves in fabric, offering seasonal collections, and establishing a widespread clothing range, including trousers, suits, blazers, and accessories. Named after Louis Philippe, King of France, from 1830 to 1848, the brand is one of the largest apparel brands in India as of 2018. Louis Philippe has constantly innovated and ensured that for every occasion, the consumer wore a readymade garment; it had ‘nothing but the best’ in its product offering. It has always stretched the price value equation in favor of the consumer. It identifies each possible occasion of its consumer and offers ‘Nothing but the best’ in merchandise.
The history of Allen Solly dates back to 1744 when William Hollin established it, and Co. Ltd. Madura Garments acquired the brand in the 1990s, further increasing its popularity. Aditya Birla Group took over Allen Solly in 2001, further accelerating the brand’s growth. In 2002, Allen Solly became the first Indian brand to introduce work fashion for women. It was widely welcomed by working women across the country, and it now had a reliable brand that catered to their fashion needs.
Allen Solly is a brand that has had a significant impact on the dressing styles of Indian officials. It is widely recognized as the pioneer in bringing the semi-formal fashion revolution to the Indian market, which has left a lasting impression on the youth and professionals alike. In recent years, the brand has continued to progress rapidly, becoming one of the fastest-growing brands in India.
Van Heusen Innerwear
Aditya Birla Group Clothing Brands – Van Heusen Innerwear
Van Heusen Innerwear has made quite a name since its launch and has emerged as a significant player in the mid-premium segment. Despite being a new entrant in the market, the brand managed to hold its own against established competitors, thanks to its focus on fashion and innovation, coupled with technologically superior quality products.
Van Heusen Innerwear offers various products catering to different needs and preferences. For those who prefer classic styles, the brand offers a range of elevated everyday essentials with timeless design aesthetics and functional finishes. The platinum range, on the other hand, is designed for those who seek premium underwear made of superior fabrications. The signature range is for those who want to make a statement with fashionable underwear that can be flaunted.
But that’s not all. Van Heusen Innerwear also offers an active range of sports innerwear that is function-driven and made with superior performance fabrics, such as 100 percent mesh and neon accents. Whether hitting the gym or playing sports, this range is designed to keep you comfortable and performing at your best.
The Collective
Aditya Birla Clothing Brands – The Collective
The Collective is a one-of-a-kind, super-premium retail concept offering an extensive and exclusive range of high-end fashion brands housed under one roof. With over 100 of the world’s leading fashion brands on offer, The Collective provides a unique perspective on personal style for each individual. The store features a comprehensive range of apparel options, including formal, semi-formal, casual, denim, and activewear, from iconic brands like Armani Jeans, Armani Collezioni, Versace Collection, Versace Jeans, Hugo Boss, True Religion, Vivienne Westwood, Lagerfeld, McQ Alexander McQueen, and many more.
In addition to the apparel collection, The Collective boasts an extensive range of accessories that can be mixed and matched to create the perfect ensemble. The accessory brands include celebrated names such as Love Moschino, Tateossian, Michael Kors, Lulu Guinness, and many more. You can complement your outfit with a wide range of fashion watches, cufflinks, shoes, ties, belts, leather products, jewelry, and sunglasses, all meticulously curated to cater to individual tastes and preferences.
Forever 21
Aditya Birla Fashion Brands – Forever 21
Forever 21 is a popular fast-fashion retailer with a global presence, headquartered in Los Angeles, California, United States. The company was initially founded as a small store named Fashion 21 in Highland Park. Since then, it has expanded its reach to various countries worldwide.
In the summer of 2022, Forever 21 took another significant step towards expanding its operations by opening a new flagship store in India. Aditya Birla Fashion and Retail, a leading fashion company in India, licenses this particular store. The store is expected to offer various trendy clothes and accessories to cater to the Indian market’s ever-growing fashion needs.
Apart from the flagship store, Forever 21 already operates 12 brick-and-mortar stores across India. It also sells its products online through Myntra, a popular online fashion portal in India. The company’s dedication to providing affordable yet fashionable clothing has made it a go-to brand for many fashion-conscious individuals in India.
In August 2017, Aditya Birla Fashion and Retail brands forged a multi-store retail and eCommerce license agreement with the globally renowned fashion giant American Eagle Outfitters Inc. American Eagle Outfitters has been revolutionizing the fashion industry since 1977, focusing on catering to young, trend-setting fashion enthusiasts. As reflected in its designs, the brand has always celebrated individuality, freedom, and self-expression. Each AE jeans is a blank canvas for self-expression, providing a foundation for creating any look. With its representation of American youth culture and casual American style, the brand caters to all young people looking to express themselves and their individuality through fashion. These youths are not just trend followers; they are trendsetters. With their unique sense of style, they have the power to create fashion trends that others can only aspire to follow.
Reebok
Aditya Birla Fashion Brands – Reebok
Reebok International Limited is a well-known American brand that produces high-quality fitness footwear and clothing. Authentic Brands Group currently owns it. It was first established in England in 1958 as a companion company to J.W. Foster and Sons, a sporting goods company.
One of Reebok’s most impressive innovations is the Liquid Factory technology developed by the Reebok Future Innovation House. This technology utilizes a robot to extrude liquid polyurethane and “draw” shoe components without traditional shoe moulds. This allows for greater flexibility and customization in manufacturing, resulting in shoes that fit better and perform better.
In 2021, the Indian and Southeast Asian distribution and manufacturing rights for the Reebok sports brand were acquired by Aditya Birla Group. This move has expanded Reebok’s reach and influence in these regions, allowing more people to access and enjoy their high-quality products.
Ted Baker London
Aditya Birla Fashion Brands – Ted Baker London
Ted Baker is a well-known British clothing retail company established in 1988 in Glasgow, Scotland. Over the years, the brand has expanded globally with more than 500 shops and concessions. Ted Baker London is a fashion and lifestyle brand that elevates everyday Britain by incorporating gleaming details into its designs. The brand aims to offer high-quality clothing and accessories with a quirky and fun British sense of humor. The collection perfectly blends traditional and modern fashion, reflecting popular culture with a touch of style and humor.
The menswear merchandise of Ted Baker London celebrates fashion and the contemporary British spirit. The collection is designed to appeal to men who desire high-quality clothing that is both stylish and comfortable. The quirky and fun designs reflect the brand’s unique sense of humor.
The womenswear line of Ted Baker London is a fresh and feminine mix of exquisite European elegance with London flair, emphasizing surface decoration. The brand’s designers aim to create designs that are both sophisticated and fun, with a focus on attention to detail. The collection is designed for women who want to feel confident and stylish, whether dressing up for a special occasion or dressing down for a casual day out.
Hackett London
Aditya Birla Fashion Brands – Hackett London
Hackett Limited is a well-known British retailer offering its customers multi-channel clothing options. Jeremy Hackett and Ashley Lloyd-Jennings established The company in 1983 in London, England. Initially, Hackett Limited started as a small stall on London’s Portobello Road, where the founders began creating their garments by blending traditional styles with modern cuts. This unique style was perfect for those who wanted to experience Savile Row without the associated costs. Over the years, the brand has grown from strength to strength. It has become a leading provider of traditionally inspired menswear. Hackett Limited boasts a dedicated global following and has over 160 stores in more than 30 countries. The company offers various specific tailoring lines to cater to the particular needs of its customers.
In 2012, Hackett Limited formed a 50:50 joint venture with Madura Fashion and Lifestyle, owned by Aditya Birla. This strategic partnership targeted India’s luxury menswear fashion market. Today, the brand inspires men worldwide with its unique and timeless fashion offerings, backed by a rich legacy of excellence and craftsmanship.
Ralph Lauren Corporation is a prominent American fashion company founded in 1967 by the legendary fashion designer Ralph Lauren. With its headquarters in the bustling city of New York, the company produces a wide range of products that cater to different market segments, from mid-range to luxury. Ralph Lauren is renowned for its exquisite marketing and distribution of products in four categories – apparel, home, accessories, and fragrances. The company’s flagship brand, Polo Ralph Lauren, has enjoyed massive success, and its other brands include mid-range, sub-premium, and premium labels, up to its highest-priced luxury Purple label apparel. Ralph Lauren’s clothing line has significantly influenced fashion trends, and its attention to detail, satisfactory quality, and timeless design have made it a favorite among many fashion enthusiasts.
Simon Carter London
Aditya Birla Brands – Sion Carter London
Simon Carter Ltd. is a renowned British fashion design company specializing in men’s accessories and menswear. It was founded in London in 1985 by its eponymous director, Simon Carter. The brand is celebrated for its unique and playful designs that celebrate the spirit of eccentricity and curiosity.
One of Simon Carter’s notable designs is the ‘Aspirin cufflink’, created in 1995. The cufflink features a small screw-top container that is similar in size to a headache pill. The design was so innovative and creative that Simon Carter was dubbed “The King of Cufflinks” by Absolute magazine, a Brighton-based publication.
Since its launch in London in 1985, Simon Carter has gained a massive following, including the Royal Family, who are among its admirers. In 2017, ABFRL brought the brand to India, where it has continued to grow and excite fashion enthusiasts. The Simon Carter menswear collection is a playful mix of prints and colors, with designs inspired by Simon’s adventures with his pet dog, Gervaise. The brand’s retail identity has also been recognized, winning several awards. With its exuberant merchandise and exciting journey in India, Simon Carter is a brand that continues to captivate its followers and cement its place as a leader in the world of fashion.
Jaypore is a highly regarded ethnic brand that has gained popularity for its exceptional range of artisanal products from India. The brand has been dedicated to making some of the most beautiful Indian products accessible to customers worldwide. Jaypore is committed to preserving and reviving authentic Indian products well-suited for a modern lifestyle. The company sources products from over 70 craft clusters and meticulously curates exquisite collections prominently showcased on its website. The brand’s products are now available in 20 stores across several major cities in India, including Delhi, Bangalore, Mumbai, Pune, Indore, Kerala, Lucknow, Ahmedabad, and Hyderabad.
The brand has earned high respect and reputation quickly, thanks to its handpicked curations and differentiated products. Jaypore has become India’s leading destination for craft-based artisanal goods. The brand’s products are shipped worldwide, catering to a global audience that values Indian craft and heritage.
Tasva
Aditya Birla Brands – Tasva
Tasva is a fashion label created in collaboration with ABFRL and Tarun Tahiliani, one of India’s most renowned fashion designers. The label aims to make Tahiliani’s unique style accessible to a broader range of fashion enthusiasts. For the first time, the designer has ventured into translating his vision for a larger audience of wearers who share his deep passion for Indian hues, silhouettes, and drapery. The pricing of the garments is incredibly affordable, making it possible for people to own an authentic Tahiliani original at a price point that was previously unimaginable.
Tarun Tahiliani is known for his expertise in infusing Indian craftsmanship and textile heritage into a tailored silhouette. At Tasva, he brings his immense understanding of fit, fabric, and fashion to the fore, allowing people to experience the magic of his designs first-hand. The label is a celebration of Indian fashion and culture, and it reflects Tahiliani’s vision of creating timeless pieces that are both elegant and contemporary. Aditya Birla Fashion and Retail has strategic partnerships with designer Tarun Tahiliani.
Marigold Lane
Aditya Birla Brands – Marigold Lane
Marigold Lane is a famous Indo-western brand that understands the needs and preferences of the modern Indian woman. This brand offers refined ethnic fusion apparel that perfectly reflects the unique and multi-dimensional personality of independent Indian women. The collection boasts an elegant mix of contemporary silhouettes, vibrant prints, and elevated fabrics that cater to the evolved style sensibility of today’s women. Each design story from Marigold Lane is carefully crafted with a different aesthetic, drawing inspiration from art, architecture, and cultures across the globe. The brand offers a premium outlook with novelty in artistry and carefully chosen fabrics that elevate the overall look and feel of the apparel.
Marigold Lane is more than just a brand. It is a complete women-centric take on ethnic fashion that aims to change the old and boring narrative with fresh experiential shopping full of zest. The first Marigold Lane store has been designed to make an empowering statement, creating an environment where women can feel comfortable, confident, and beautiful.
Sabyasachi Mukherjee, a renowned Indian fashion designer, was born on 23 February 1974 in a middle-class Bengali family. Since his childhood, he has had a keen interest in handicrafts and craftsmanship. The ace designer Rohit Khosla was inspired by his inclination towards design and fashion. In 2005, Sabyasachi debuted in Bollywood as a costume designer for Sanjay Leela Bhansali’s film “Black,” which earned him the National Award for Best Costume Designer for a Feature Film.
Sabyasachi’s love for Indian handlooms led him to bring the best of Indian threadcraft and designs to the forefront. He has successfully built a brand that is truly Indian at heart and global at scale. His unique and elegant designs have made him a favorite among Indian brides, and his fans have coined the term “Sabyasachi Bride” for women who aspire to wear his creations on their special day. Sabyasachi’s contributions to the fashion industry have been remarkable. He has revived traditional Indian textiles, including Benarasi weaves, Kanjeevarams, and Chikankari, and has given them a contemporary twist. His designs reflect a perfect blend of traditional and modern aesthetics, making them timeless and appealing to people of all ages and cultures.
Shantnu and Nikhil
Aditya Birla Fashion Brands – Shantnu and Nikhil
Shantnu & Nikhil is a renowned Indian Couture label founded by two brothers, Shantnu Mehra, and Nikhil Mehra, in 2000. Recently, Aditya Birla Fashion and Retail Limited (ABFRL) acquired a majority stake of 51 percent in Finesse International Design Private Limited, the parent company of this luxury fashion label, in a 60-crore deal. Over the last two decades, Shantanu and Nikhil have brought a refreshing perspective to the Indian fashion industry by blending the richness of vintage India with the modern celebratory spirit of the country. Their brand philosophy revolves around inclusivity, gender fluidity, and offering sartorial choices that challenge the conventional norms of bridal wear.
This belief has created the foundation of the Shantnu & Nikhil philosophy, which has redefined the Indian fashion narrative. With ABFRL’s partnership, the label aims to take its unique blend of traditional and contemporary fashion to a global audience and reinvent the conversations around luxury wear. Shantnu & Nikhil’s journey as a brand has been marked by progressivism and distinctiveness, which has made it one of the most sought-after couture labels in the country. With ABFRL’s backing, Shantnu & Nikhil are poised to take Indian fashion to new heights and set new benchmarks in the industry.
Masaba
Aditya Birla Fashion Brands – Masaba
House of Masaba is a proud diffusion label in India that takes pride in its Caribbean heart. The brand was established in 2009 by Masaba Gupta to blend two diverse cultures and thoughts to create unconventional motifs and prints that can transform everyday mundane items into something whimsical and extraordinary. The label’s fusion of Masaba’s cultural identity with her aesthetic has given a whimsical twist to the modern style.
House of Masaba caters to women across all age groups and body types with fuss-free and unique silhouettes that are not restricted to any specific size or stereotype. It is a diffusion line that has made its mark in resort wear and destination weddings. The brand’s signature colors, motifs, and aesthetics have found their way into collaborations across all product categories. Over the years, the brand has expanded into Menswear, Fashion Jewellery, Swimwear, and Beauty.
The partnership with ABFRL brands aims to create a young, aspirational, and digital-led portfolio across the affordable luxury segment in the fashion, beauty, and accessory categories. The idea is to offer something for everyone and cater to the needs of people who want to indulge in luxury at an affordable price. With House of Masaba, customers can expect unique silhouettes, quirky prints, and vibrant colors that are sure to make a statement.
Style Up
Aditya Birla Fashion Brands – Style Up
Aditya Birla Fashion and Retail (ABFRL) recently introduced a new chain of value fashion stores called Style Up. These stores offer a wide range of ethnic and Western clothing and accessories for men, women, and children, catering to the needs of all age groups. Style Up’s primary focus is to provide its customers with affordable yet high-quality fashion clothing.
One of the most attractive features of Style Up is that they regularly update their merchandise to offer their customers something new and fashionable for every occasion. The chain targets shoppers in small cities across India, providing them with an excellent opportunity to access the latest fashion trends without traveling to bigger cities. The stores are typically large format, covering an area between 6,000 sq ft to 8,000 sq ft. This ensures that customers can browse various products in a spacious and comfortable environment. The chain’s focus on quality and regular product updates make it an excellent choice for those who want to stay up-to-date with the latest fashion trends.
TMRW
Aditya Birla Fashion Brands – TMRW
TMRW is a unique “House of Brands” venture powered by technology and backed by the Aditya Birla Group. With over 50 years of experience building successful businesses and beloved brands, the Aditya Birla Group is known for creating long-lasting and memorable consumer products. TMRW’s ultimate goal is to accelerate brands that cater to every aspect of consumers’ lifestyles. The venture is focused on empowering fashion and lifestyle brand founders by providing them with cutting-edge technology and innovative designs tailored to their target audience‘s needs and preferences. TMRW believes in creating brands that are not only aesthetically pleasing but also functional and responsive to consumers’ needs. With a passion for innovation and a commitment to excellence, TMRW aims to revolutionize the fashion and lifestyle industry through technology, creativity, and consumer-centric design.
Pantaloons
Aditya Birla Fashion Brands – Pantaloons
Pantaloons, a famous fashion brand, began its journey in 1997 under the Future Group, with Kishore Biyani at the helm. It was initially incorporated as Manz Wear Private Limited and underwent a series of name changes before being rebranded as Pantaloons Retail Limited on July 7, 1999. Later, the brand was acquired by the renowned Aditya Birla Group.
Pantaloons has established itself as a go-to destination for fashion-savvy and style-conscious individuals, especially the trendsetting millennial customer of today, who is confident, expressive, and always looking for something new and exciting. With a vast collection of over 200 world-famous brands, the brand offers various styles across categories and occasions.
Pantaloons’ vast collection of trendy clothing, accessories, and footwear caters to the ever-evolving fashion needs of its discerning customers. With a focus on quality, comfort, and affordability, the brand provides its customers with everything they need to enhance their clothing style. In summary, Pantaloons is a playful and youthful fashion destination that inspires you to express your unique style with confidence and flair.
Fred Perry is a British brand renowned for its distinctive and stylish sport and casual fashion label, founded in 1952. The brand was named after Frederick John Perry, a legendary tennis player and one of the founders. The brand has earned its place in the fashion industry and has become famous for its polo t-shirts, which have been the epitome of style since the 1950s.
What sets Fred Perry apart is its ability to create stylish, well-fitted sports outfits, making it a fashion label that introduces practical, well-fitted sports outfits to the fashion world. The brand has achieved the perfect blend of sportswear and street fashion, making it a go-to brand for fashion-conscious individuals who want to look good while staying comfortable and active.
Fred Perry’s iconic laurel wreath logo has become a symbol of style and quality, and its clothes are worn by people worldwide. The brand’s product range has expanded to include a wide range of sportswear, casual wear, and accessories that cater to every individual’s fashion needs. From classic polo shirts to stylish jackets, Fred Perry has something for everyone, making it a brand that has stood the test of time and continues to be a fashion leader.
TIGC
Aditya Birla Fashion Brands – TGIC
Founded in 2012 by Anant Tanted, The Indian Garage Company (TIGC) has built a strong reputation as a fast-growing, asset-light, EBITDA-positive D2C brand in the casual wear space. In 2023, TMRW backed TIGC with an investment of ₹155 crore, recognizing its impressive growth story.
Focused on bringing trendy casual fashion to India’s Gen-Z consumers, TIGC is now aiming to expand across multiple sub-categories and reach even more customers across the country.
Beyond its flagship TIGC brand, the company has recently launched FreeHand, a women’s wear line, and HardSoda, a plus-size clothing brand, further broadening its appeal.
Looking ahead, TIGC plans to continue its momentum by expanding into new categories and go-to-market channels, while tapping into the power of technology to drive the next phase of its growth.
Bewakoof
Aditya Birla Fashion Brands – TGIC
At Bewakoof, it’s never just about clothes — it’s about making a statement! Since 2012, we’ve been all about celebrating individuality with styles that are comfortable, bold, and full of personality.
From unique prints to the latest must-haves in casual wear, loungewear, and accessories, everything we create is designed to help you express yourself loud and proud.
Our collections are packed with fresh energy, perfectly in tune with the unstoppable spirit of today’s youth. Plus, with 30+ official fandom merchandise options, Bewakoof gives you the perfect way to show off your passions and vibe with your squad in style.
FAQs
What is Fred Perry?
Fred Perry is a British brand renowned for its distinctive and stylish sport and casual fashion label, founded in 1952.
When was Pantaloons founded?
Pantaloons began its journey in 1997 under the Future Group, with Kishore Biyani at the helm. It was initially incorporated as Manz Wear Private Limited and underwent a series of name changes before being rebranded as Pantaloons Retail Limited on July 7, 1999. Later, the brand was acquired by the renowned Aditya Birla Group.
What is Tasva?
Tasva is a fashion label created in collaboration with ABFRL and Tarun Tahiliani, one of India’s most renowned fashion designers. The label aims to make Tahiliani’s unique style accessible to a broader range of fashion enthusiasts.
Which is Allen Solly parent company?
Allen Solly, originally founded in England in the 18th century, was fully acquired by Madura Garments (part of the Aditya Birla Group) in 1993.
India has an ancient clothing design history and is referred to as a prominent and emerging fashion industry. In ancient times who thought that there would be an industry that would produce an annual revenue of $165 billion? A handful of skillful designers existed before the 1980s, and one of them was Ritu Kumar. Ritu Kumar is known as one of the best fashion designers in India.
She is an Indian Fashion Designer who started her career in a small village in Kolkata with her hand block printing techniques on clothes which amazed people. Ritu Kumar started the Era of Fashion Designing with her amazing designs of Lehengas and Bridal Dresses.
This StartupTalky article explores Ritu Kumar’s success story, including her early life, history, childhood, personal life, education, awards, net worth, and more.
Ritu Kumar – Biography
Name
Ritu Kumar
Birthplace
Amritsar
Born
11 November 1944
Nationality
Indian
Education
Loreto Convent (Shimla), Lady Irwin College in Delhi, Briarcliff College (New York)
Ritu Kumar was born in Amritsar and shifted to Shimla due to the lack of educational opportunities in Amritsar. She studied at a convent school there and got admitted to the Lady Irwin College of Delhi in the late 1960s as a student of art history.
She met her husband Mr Shashi Kumar at this place and got married the same year. Later she went to pursue a scholarship in Art History at Briarcliff college of New York.
Ritu has two sons Amrish and Ashvinkumar. Amrish works with Ritu and is the CEO of Ritukumar’s fashion brand label Ritu Kumar and Ashvin is a film director who has also been nominated for Oscar.
Ritu started her career and family at a very initial stage of her life and is managing all of it very well. Ritu also pursued museology from a college in Delhi to get more knowledge on ethnic fashion and work.
Ritu began her journey in the 1960s, while she was studying museology. She visited a small village Serampore in West Bengal. In that village, she found a small colony of hand-block printers who were out of work and needed financial help and employment. That is when the idea came to start a small enterprise of giving designs that the printers began working on.
These hand-block printers created beautiful designer sarees with their outstanding work. She continuously visited exhibitions and fairs to gain popularity and soon she was noticed for her extraordinary designs in India.
She experienced the rapid changes in India, which were replacing handmade textiles with machine-made plastics. Ritu Kumar created new globally relevant designs where the handmade textile legacy would remain the original emphasis.
Initially, she designed evening clothes and Indian bridal wear, and eventually, after the great success of her designs, Ritu opened stores in different states of India. Now she was at boom and everyone knew Ritu Kumar was a brand.
By making an effort, she went international by opening branches in Paris, London, and New York. In 2002 she launched the “Label” brand in partnership with her younger son Amrish Kumar.
Ritu Kumar with her son Amrish Kumar
Ritu Kumar has 4 brands i.e. “Label” for the modern outfits of girls and women. The second brand under her is “Ri’ which showcases the bridal and lehenga worn by women. The third brand is “Aarke” which is a part of the nightwear section for women. And last but not least “Home” is a brand that sells all the home décor and essential products.
Ritu Kumar is also recognized as her clothes have been worn by famous personalities such as Princess Diana, Priyanka Chopra, Madhuri Dixit Nene, and many more actresses.
The domain ritukumar.com attracted 1,850,126 users in the year 2020. During wedding seasons in India, the company invests in servers as well, to curb excessive website traffic. Digital Impressions has designed and made the website for Ritu.
Ritu Kumar – Designs
Kumar’s designs focus on using natural fabrics and traditional printing and weaving methods. While she blends in some Western elements, she mainly sticks to classic sari designs. Her creations have been worn by many famous people, including Princess Diana, Priyanka Chopra, Deepika Padukone, and Lara Dutta. Kumar’s work showcases timeless elegance, highlighting the beauty of traditional Indian craftsmanship. She is known for creating pieces that reflect both cultural heritage and modern influences.
Ritu Kumar receiving Padma Shree by the Government of India
There is a long list of awards that Ritu Kumar, fashion designer has achieved during her journey in the fashion industry. The long list flows as:
Lifetime achievement award by NIFT
Lifetime achievement award by Kingfisher Group
Outstanding Woman Entrepreneur award by PDHCC
The award of “Chevalier des Arts et des Lettres” was given by the French government
Lifetime achievement award at Kingfisher Fashion Fantasia (2000)
Indira Gandhi Priyadarshini Award
Won the Achievement Award in the year 2012 L’oreal Paris Femina Women’s Awards
Padma Shree by the Government of India (2013)
Conclusion
Ritu Kumar one of the leading fashion designers in India, is a role model and inspiration to the youth who want to pursue a career in the fashion industry. She is a successful female entrepreneur and a live example of Indian women who are not dominated by the men in this society.
Ritu Kumar was the first person to introduce the boutique culture in India. Ritu took the chances and performed outstandingly. She is a true example of a pioneer in the fashion industry thus making a remarkable position in the present era.
FAQs
Who is Ritu Kumar?
Ritu Kumar is a famous fashion designer in India. She is claimed to be the first designer to introduce boutique culture in India and is one of India’s finest fashion designers.
How many stores does Ritu Kumar have?
Ritu Kumar has 93 stores across the country.
Who is the brand ambassador of Ritu Kumar?
Shanaya Kapoor is the brand ambassador of Ritu Kumar.
What is Ritu Kumar education?
Ritu Kumar’s education journey began in Simla, where she attended Loreto Convent due to limited schooling options in Amritsar. She then studied at Lady Irwin College, where she met her husband, Shashi Kumar. Later, she received a scholarship to study Art History at Briarcliff College in New York. After returning to India, she furthered her studies in museology at the Asutosh Museum of Indian Art, University of Calcutta.
What is the revenue of Ritu Kumar?
The annual revenue of Ritu Kumar was over INR 3 billion for 2023.
What is the difference between Ritu Kumar and Label Ritu Kumar?
Ritu Kumar is the name of the designer herself, known for her contributions to traditional Indian fashion. She creates high-end, bespoke clothing using natural fabrics and traditional techniques, focusing on both modern and classic Indian designs.
Label Ritu Kumar, on the other hand, is the brand under which her ready-to-wear collections are sold. It offers stylish, contemporary pieces inspired by Ritu Kumar’s design philosophy but is more accessible compared to her couture collections. The label provides a range of products, from casual wear to festive outfits, blending traditional and modern elements.
StartupTalky presents Recap’24, a series of exclusive interviews where we connect with founders and industry leaders to reflect on their journey in 2024 and discuss their vision for the future.
India’s fashion market is changing, with customers seeking a combination of traditional craftsmanship and contemporary design. Past Modern, founded by Shivang Chandna, is redefining fashion by merging India’s rich heritage with contemporary, ready-to-wear collections that emphasise sustainability.
In this edition of Recap’24, we feature Past Modern and its Founder, Shivang Chandna. He discusses how the brand blends traditional Indian crafts with modern design, its focus on transparency, and its mission to instill pride in Indian culture. With an eye on sustainability and craftsmanship, Past Modern is creating fashion that connects India’s past with its future.
StartupTalky: Give us a brief about Past Modern. What makes it unique in blending tradition with modern fashion?
Mr. Chandna: Past Modern’s intent is to absorb the rich past of our country and present it on a modern palette for the present-day customer. Stories of our country have immense value and they need to be re-packaged to inspire a wider audience. Our ability to tie the influences of the past with the demands of a modern lifestyle together, instill a sense of pride in our community, and design hot-sell products that are highly desirable makes us unique.
Brands must become an extension of their community’s identity and Past Modern is designed for people who are working every day to craft their future and seek to carry the beauty of their past with them, with pride. It is for the modern Indian who is ripe to take on the world.
StartupTalky: What was your motivation behind starting Past Modern? How has the vision evolved since then?
Mr. Chandna: I went to the United States for my college education and it was where I began embracing my Indian identity more so than ever. I believe you have to be removed from your environment at times to explore the depth of yourself and my time there was both an external and internal journey of discovery. I dived into Indian literature, studied the movies of Satyajit Ray and Shyam Benegal, consumed the art of Amrita Sher-Gil, Raza, and Souza, and learned about our country’s vivid past. I was instilled with a new sense of pride in my culture and felt the urge to share these stories with my peers back home.
Fashion has always been a part of my visual expression and while I was embracing my Indian self, I was also seeking new ways to express it through my clothing. I did not want to wear a dhoti to class because I felt it had no fixed form, no pockets, and did not align with my daily needs so the first garment I designed was a trouser that mimicked a dhoti’s silhouette but had the comfort of a sweatpant. That was the beginning of merging the past and the modern.
It was a powerful expression and wearing it to college every day brought attention to it. People began questioning what it was and expressing their desire to own one which made me realise the true power of fashion. If done correctly, fashion can intrigue viewers, and force them to pause, question, and learn; and that is how I knew what my calling was – to express my learnings through clothing. That is the intention of Past Modern – to educate consumers of our country’s glorious past, to instill a new sense of pride, and to weave the beauty of our culture with a modern expression.
To answer your question about evolving, I believe one should be stubborn on vision but flexible in approach so while the vision remains fixated on using clothing as a medium to encourage conversations about Indian creations and instill a sense of pride amongst a new generation of consumers, the approach is flexible.
Though a creative endeavour, fashion is a business and a rather tricky one because our job is to create new styles to allow consumers an extension of their personality on the assumption that they will desire the said product. Fashion is also not a one-person business and requires multiple people throughout the process who depend on us for their livelihood so the balance has to be maintained consistently. We really walk a tightrope every day.
StartupTalky: What new products, collections, or features did you introduce in 2024, and what inspired these designs?
Mr. Chandna: We paid homage to one of India’s most acclaimed modern artists – S.H. Raza through our craft. We developed ready-to-wear and artisanal offerings that built on the ethos of his artistic expression and combined our exquisite craftsmanship. A lot of our attention, as a design studio, is not just focussed on adding new crafts but also on enhancing our current medium. We went through multiple iterations of sequin embroidery to refine the gradient ombre effect achieved by placing each micro sequin with utmost care. The intent was to translate Raza’s color palette on fabric in a manner that provides a certain rhythm to it and it took a lot of hardship to accomplish.
We also built relationships with weavers and expert artisans across the country to build supply channels for hand-woven fabrics and other textile crafts which we seek to integrate into our product offerings next year. This was a rather slow but gratifying process as most of these weavers operate from remote areas and to build those partnerships we had to travel to them and convince them of our intent. It also allowed our design team to learn more about these processes – their intricacies, limitations, and ecological impact. A lot of time was spent consuming new information and working on ways to apply our design philosophy to them. We are very excited to present our offerings next year.
StartupTalky: What is the USP of Past Modern, and how does it stand out in today’s fashion industry?
Mr. Chandna: Past Modern stands out by placing itself right in the middle of the past and the modern. We are focussed on expressing a vision that stems from the past and finds a place in the future. We are constantly researching and exploring ways to modernise past practices of textile developments in India alongside effective communication channels to share stories of our country and its creatives.
Our USP is our ability to tie these influences together, instill a sense of pride amongst our community, and design hot-sell products that are highly desirable. We are a community-focused brand and that has allowed us to stand out because our ethos resonates with a certain audience and they want to connect their identities to the brand and what it represents.
StartupTalky: How has the fashion industry in India and globally evolved in recent years, and how has Past Modern adapted to these changes?
Mr. Chandna: Globally, fashion conglomerates have struggled to maintain consumer interest. New age, independent consumer brands have been able to communicate much more effectively. Consumers around the world appear to share a common sentiment. They are much more informed now and reject being convinced to pay a hefty premium for buying from a ‘heritage house’. They seek transparency and appreciate sincerity. They want to look behind the curtains and ask the right questions – who is designing products, what is the intention, what is the environmental impact, and how is the work environment?
To build a community that swears by the brand and its offerings, it has become quintessential for brands to welcome consumers with wide arms, and share their failures, aspirations, and practices.
At Past Modern, we did not have to adapt to these changes because we are in absolute agreement with these notions and are building our brand communication on the same principles. We showcase our new developments, the team, the studio, and every step of the process. Transparency is key to us and though we may not be perfect, we strive to improve every day and our community will join us on this journey.
StartupTalky: How important is Instagram for Past Modern’s marketing strategy, and how do you engage with your audience on the platform?
Mr. Chandna: Extremely important. As an online brand, we deeply rely on Instagram for our brand communication. It’s a great tool for us to connect with our consumers, showcase our developments, share our inspiration and ethos, and build a community around the brand. We share a lot of content expressing the stories of Indian creatives from the past to build more awareness. Our founder also hosts a podcast series wherein he engages with creatives from multiple fields and discusses myriad topics.
StartupTalky: Customer loyalty is key for any brand. How do you keep your customers engaged and ensure repeat purchases? Could you share any successful retention strategies or loyalty programs?
Mr. Chandna: There is a disbelief that repeat purchases are a result of discounting practices whereas the truth is that repeats occur based on product quality and service delivered. If a customer loves your product and appreciates the support provided from the point of purchase to delivery and after, they will come back to you. If it exceeds their expectations, they will become an ambassador and encourage others around them to buy from you. So the best approach to achieving a repeat customer is to refine the experience and quality consistently. Minor improvements may have a massive impact and minor negligence will have terrible repercussions.
StartupTalky: What tools or technologies do you use to manage your business and keep operations running smoothly?
Mr. Chandna: There are multiple tools we have integrated on our brand website that enhance the customer experience, for example – size finder based on previous purchases, delivery timelines derived from customer pin codes, and video clips of clients wearing our products to help customers better gauge the garment’s appearance. There are also backend tools that allow us to track raw material used, inventory consumed, and tracking software to pinpoint the exact status of an order.
StartupTalky: What challenges did you face in 2024, and how did you overcome them while staying true to your brand values?
Mr. Chandna: 2024 was our growth year. We grew our consumer base and order volume month on month. Hiring quickly and well became extremely crucial to meet operational demands and sustain growth without compromising on our brand commitments. I was the sole individual responsible for design until May but my growing responsibilities encouraged me to build a design team that can translate my vision to reality. This was our year of laying the foundation right for our business and that is extremely challenging because the future of our organization will be built on this and hence it must be laid out well.
We also took up the challenge of offering more ready-to-wear products and introduced a menswear line. As an artisanal brand, time and price are not major constraints but these become extremely crucial when designing for ready-to-wear. Fabric and samples also require more rigorous testing to gauge the impact of everyday wear.
It was a challenge to work with new fabrics, explore printing and embroidery techniques that can enhance garments, and not compromise on comfort but we came out victorious. Most of these styles became our most loved products, consumers were delighted to have the option to wear our brand more frequently, and we added a substantial male audience. This year made us appreciate the importance of chasing new challenges because on the other side of every hurdle lies a wonderful opportunity.
StartupTalky: What growth opportunities do you see for Past Modern in the Indian and global markets? Have you noticed any interesting differences in customer behaviour across Indian states?
Mr. Chandna: There is a greater interest and appreciation for Indian culture around the world. We are finally breaking free of the prejudices and preconceived notions imposed on us and forming a fresh identity. People around the globe are learning that there is more to India outside snake charmer, bullock carts, and spiritual gurus and they are eager to update their perspective. Indian brands across industries, fashion, cosmetics, furniture, and consumables, built on strong Indian ethos but packaged with a modern flair are witnessing tremendous demand.
At home too, consumers are replacing Western brands with Indian counterparts and this is not solely driven by the Swadeshi movement but also because Indian brands are offering better products, tailored better to consumer needs coupled with effective and transparent marketing. Consumers are more self-aware than ever and it is amazing to witness them challenging the status quo. It would be biased to say that Indian brands and businesses are primed to lead the charge in disrupting global market dynamics but I am wholeheartedly rooting for us.
StartupTalky: Looking ahead, what are your goals for expanding Past Modern’s product range, customer base, and presence in the fashion industry?
Mr. Chandna: Past Modern is a mission, before a brand, driven with the intention to revive our rich cultural past through a modern expression. Though clothing is a great medium to express these influences, it would be beautiful to apply the same ethos to other products like perfume, footwear, jewellery, handbags, home textiles, and furniture to name a few. The expression stems from a myriad of influences and hence, it would be terrible to confine it to clothing.
Our foremost desire is to instill a sense of pride for our culture in our consumers without forcing them to compromise on their preferences. If we can achieve that, they will yearn for more products from us that achieve the same objective. We do not necessarily aspire to mark a presence in the fashion industry. Past Modern’s presence should be in the minds of all individuals who love their identity and seek a means to express the maximum version of it. The future is exciting.
StartupTalky: As a founder, what advice would you give to young designers or D2C founders looking to build a unique brand like Past Modern?
Mr. Chandna: Most answers we seek to find lie within ourselves if we have the intrigue and courage to ask the right questions. Do not pay heed to any advice. Take time to discover yourself, find what motivates you, and dedicate your energy to expressing it. To make a mark, you must have a unique offering and you cannot create anything more distinct than yourself.
The global textile and apparel market is estimated to be valued at USD 2,783.62 billion in 2024, highlighting the industry’s economic footprint. A new player making a name for itself in this industry is GreenStitch. GreenStitch offers a comprehensive solution that helps companies in the textile and fashion industries enhance their sustainability practices. With advanced tools and technologies to manage and optimise sustainability data, GreenStitch aims to drive measurable impact and set new standards in the industry.
In this article, explore more about GreenStitch—its founders, startup story, challenges, growth, and more.
GreenStitch – Company Highlights
Company Name
GreenStitch Technologies Pvt Ltd.
Headquarters
Bengaluru, Karnataka, India
Sector
Fashion & Textiles, Climate Data and Analytics
Founder
Narendra Makwana, Arpit Samdani
Website
greenstitch.io
GreenStitch – About
GreenStitch.io provides fashion and textile companies with an enterprise-grade SaaS tool to meet environmental regulations and capture sustainable product demand. As a tech-focused company, it offers a comprehensive platform to measure and reduce GHG emissions across the value chain, specialising in detailed Scope 3 emissions. GreenStitch’s solutions enable businesses to gain insights for cost-effective and ROI-positive decarbonization.
GreenStitch – Industry
GreenStitch operates in the fashion and textile industries, where success increasingly depends on adapting to sustainability through technology and innovation. The company is dedicated to empowering these industries to meet this challenge, helping brands and suppliers achieve net zero status and drive sustainability success.
The market is massive, and sustainability is becoming the key metric for business. There has been increased consumer demand for eco-friendly materials and strong environmental regulations worldwide, and the industry lacks the necessary tools to streamline sustainability.
GreenStitch.io is on a mission to establish itself as the global leader, a sustainability platform for fashion. The company plans to expand its product offerings, build strategic alliances with top fashion brands, and enhance its international footprint. Within the next few years, GreenStitch aims to be at the forefront of the industry, driving innovation for the industry.
GreenStitch.io Co-founders – Narendra Makwana and Arpit Samdani
Narendra Makwana and Arpit Samdani are the co-founders of GreenStitch.io.
Narendra Makwana
Narendra is the co-founder and CEO of GreenStitch.io. He holds a degree in Textile Technology from IIT Delhi and serves as a visiting faculty member for Sustainability in Fashion & Textiles at the same institution. Narendra has consulted prominent legislators in India on climate change and sustainability and has led business verticals at India’s first prop-tech unicorn, NoBroker.
Arpit Samdani
Arpit is the co-founder and CTO of GreenStitch.io. He holds a Bachelor of Technology (B.Tech.) in Computer Science from Vellore Institute of Technology. Arpit is a software professional with eight years of experience in building technology products from scratch to massive scale. He has worked with companies such as InMobi, Morgan Stanley, and Comviva.
GreenStitch – Startup Story
Climate change is a real issue, and someone needs to delve deeply to solve the climate-related challenges, which have massive potential. In the textile and fashion industry, the sector is highly fragmented. Production is mainly concentrated in the global south, which accounts for 80% of fashion-related greenhouse gas emissions, while consumption occurs in the global north.
The co-founders conducted extensive interviews with industry leaders, brands, and manufacturers, as well as regulators and policymakers, to validate the problem and develop a solution. This process was notably enjoyable for them. The response was very positive, as many were seeking similar solutions. Remarkably, GreenStitch closed several deals within a week, a rare achievement in high-ticket B2B sales.
GreenStitch – Vision and Mission
GreenStitch is deeply committed to supporting the fashion and textile industry in its sustainable transition. The company’s mission is to empower businesses by equipping them with advanced tools and technologies that enable effective management and utilisation of their sustainability data. GreenStitch believes that environmental indicators should serve as the universal language for retailers and manufacturers.
Through its innovative solutions, the company helps businesses reduce their carbon emissions, elevate their environmental, social, and governance (ESG) practices, and emerge as leaders in driving the ecological transition. With the ambitious goal of managing 1 billion tonnes of carbon, GreenStitch strives to make a significant global impact on emissions.
GreenStitch – Name and Logo
GreenStitch Logo
For GreenStitch, the team settled on the name after only a few hours of brainstorming. They checked its SEO ranking and tested it with a few people to ensure they could relate to both the name and the work.
GreenStitch – Products/Services
GreenStitch provides a comprehensive suite of solutions designed to help fashion and textile companies meet the growing demands of environmental regulations and the increasing consumer demand for sustainable products. The company’s enterprise-grade SaaS platform enables businesses to accurately measure and reduce their greenhouse gas (GHG) emissions across the entire value chain, with a particular focus on Scope 3 emissions. By offering granular tracking and insights, GreenStitch empowers companies to implement cost-effective and ROI-positive decarbonization strategies.
Currently, GreenStitch’s platform supports businesses in GHG accounting, ESG reporting, decarbonization initiatives, and product life cycle assessments (LCAs). The company is continuously expanding its features to further address the complex sustainability challenges within the fashion and textile industry.
GreenStitch – Business Model
GreenStitch operates on a business model that involves providing advanced software solutions to help fashion and textile companies manage and utilise their sustainability data effectively.
GreenStitch – Launching Company Strategies
It is always tough to get initial customers, but GreenStitch co-founders knew that getting the right product to the right people would see them through. They attended B2B events, which provided a platform to showcase their product and network. The team also focused on building the right capabilities for their product based on user feedback. Leveraging personal networks and utilising LinkedIn extensively helped them connect with potential customers and industry influencers.
GreenStitch – Challenges Faced
GreenStitch faced various challenges along the way. They encountered difficulties in hiring initial teams, closing their first customers, and competing with both legacy players and newer entrants with deeper pockets. Despite these challenges, they have managed to navigate through them. Along the way, they had to let go of some underperformers and faced losses from competition, but they continued to learn and grow each day to ensure that these challenges were overcome.
GreenStitch – Growth
GreenStitch has made remarkable progress in its growth journey, earning the trust and collaboration of leading brands, export houses, and manufacturers throughout India, Bangladesh, and the EU.
The platform, with its zero learning curve, has been rapidly adopted in these regions, allowing GreenStitch to forge strong, lasting relationships with key industry players. As they continue to expand their reach, their approach is facilitating seamless integration, driving wider adoption across global markets, and further establishing their reputation as a trusted partner in the fashion and textile industry.
Prominent tools/software that GreenStitch relies on in its business operations are:
Close
Loops
LinkedIn
GreenStitch – Competitors
Some of the competitors of GreenStitch include:
Vaayu Tech
Carbonfact
GreenStitch – Future Plans
GreenStitch is committed to becoming the full-stack solution for sustainability in the fashion and textile industry. Their goal is to enhance product offerings, ensuring they not only meet but exceed industry standards, to drive real, measurable impact. They aim to establish themselves as the go-to platform for sustainability, becoming the de facto choice for fashion and textile companies seeking comprehensive, effective solutions. By doubling down on innovation and impact, GreenStitch plans to lead the way in making the industry more sustainable, one step at a time.
FAQs
What does GreenStitch do?
GreenStitch.io provides fashion and textile companies with an enterprise-grade SaaS tool to meet environmental regulations and capture sustainable product demand.
Who is the founder of GreenStitch?
Narendra Makwana and Arpit Samdani are the co-founders of GreenStitch.io.
What makes GreenStitch’s platform unique?
The platform offers a zero-learning-curve solution, making it easy for businesses to adopt and integrate.
During the war for Indian independence, the Lalbhai family established Arvind factories in response to Mahatma Gandhi’s call for Swadeshi, allowing them to compete with the world’s best textile factories.
The organization uses technology to integrate its processes from beginning to end, resulting in an unmatched client experience. Unsurprisingly, its brands are represented by over 1,300 standalone stores and nearly 5,000 departmental and multi-brand stores in more than 192 cities and towns across India.
Every season, the company creates an incredible collection of over 30 million new products across all its brands. Its considerable retailing expertise has sharpened its top-tier capabilities across multiple forms, propelling it to the forefront of the business.
Arvind Fashion Limited is a significant player in India’s fashion business, with a varied portfolio of brands catering to various consumer categories. Arvind Fashion has created a strong presence in domestic and international markets, offering premium names and affordable apparel. Let’s look at the several brands under its umbrella, each offering unique styles and trends to fashion enthusiasts worldwide.
Brands Under Arvind Fashion – Arrow Anti UV Shirts
Arrow is renowned for its quintessentially American style and fashion sensibilities. The brand’s roots can be traced to its iconic dress shirt collections. Still, its offerings have diversified over time to encompass a comprehensive range of sportswear. For almost 160 years, this symbol of excellence and trust has captivated the hearts and minds of consumers. The company is responsible for numerous fashion innovations, including the detachable collar, adjustable waistbands in pants, and wrinkle-free and stain-free apparel. This remarkable brand now caters to corporate decision-makers and young professionals alike.
Arrow’s brand presence is truly global, with licensing agreements in approximately 120 territories worldwide, boasting nearly 400 freestanding retail outlets scattered across the globe. The brand’s extensive product portfolio caters to the sartorial needs of men, women, and children. It offers a diverse assortment of apparel and apparel-related products.
One of Arrow’s latest innovations is the Anti UV Shirt, a revolutionary garment designed to provide unparalleled protection against the harmful effects of ultraviolet radiation. This cutting-edge shirt has been specially treated to block 97% of the sun’s damaging UV rays, making it a game-changer in summer fashion, offering both style and safety in equal measure.
Calvin Klein
Brands Under Arvind Fashion – Calvin Klein
Calvin Klein is a global lifestyle brand that exemplifies bold and progressive ideals. Founded in 1968 by Calvin Klein and his business partner Barry Schwartz, the brand has built its reputation as a leader in American fashion through its clean aesthetic and innovative designs.
Calvin Klein Inc. is a renowned global brand that sells a wide range of products. Its exclusive designer underwear and denim lines gained immense popularity in the 1980s. Today, the company has diversified its offerings to include mass-market ready-to-wear clothing for all genders and age groups, along with an extensive range of leather products, lifestyle accessories, shoes, home furnishings, perfumes/cosmetics, eyewear, jewelry, and watches that cater to a mid-price range. Calvin Klein Inc.’s products exude elegance, style, and comfort, making them a popular choice among fashion-conscious individuals worldwide.
Flying Machine
Brands Under Arvind Fashion – Flying Machine
Flying Machine is a renowned Indian jeans brand that was established in 1980. The clothing division of Arvind Mills, a leading textile manufacturing company in India, owns it. The brand gained immense popularity in its early days and was considered a cult brand for almost a decade. However, its unique approach towards creating jeans that fit Indian body types perfectly helped it corner a sizable market share.
Flying Machine has made a name for itself in the Indian fashion industry by offering stylish and premium-quality jeans at affordable prices. By 1994, it had become the market leader in branded jeans in India. The brand is committed to providing its customers with an ‘assured brand’ experience, which has helped it create a loyal customer base.
Flying Machine has also been actively working towards enhancing its image as a young fashion brand that caters to both men and women. To this end, it plans to relaunch its women’s wear line, which will help it compete against other male-centric brands in the market. With its focus on innovation and customer-centric approach, Flying Machine will continue its success story in the future.
Tommy Hilfiger
Brands Under Arvind Fashion – Tommy Hilfiger
Tommy Hilfiger is a prominent designer lifestyle brand that was established in 1985. The brand has been delivering premium styling, exceptional quality, and great value to its consumers for over three decades.
Tommy Hilfiger is a leading brand that offers an extensive range of products suitable for men, women, and children. The brand’s collection includes sportswear, denim, accessories, and footwear that cater to the diverse fashion needs of its customers. Since its inception, Tommy Hilfiger has been renowned for celebrating classic American style with a preppy twist, earning international recognition and a loyal customer base.
In 2004, the brand expanded its presence to India, which continues to be a popular choice among fashion enthusiasts who appreciate its quality, style, and unique designs. With a commitment to providing fashionable and comfortable clothing for everyone, Tommy Hilfiger has become a household name in the fashion industry, and people of all ages and backgrounds highly covet its products.
U.S. Polo Assn.
Brands Under Arvind Fashion – U.S. Polo Assn.
U.S. Polo Assn. is a global clothing brand that the United States Polo Association has officially sanctioned, the governing body for polo in the United States, since 1890. The brand has now set its sights on the Indian market, which has become one of its top three markets worldwide.
Currently, U.S. Polo Assn. products are sold through a licensing program in over 135 countries across the globe, including independent retail stores, department stores, and U.S. Polo Assn. brand stores. The brand offers a wide range of clothing and accessories for men, women, and children, as well as luggage, watches, shoes, home furnishings, and more. With a commitment to authenticity and quality, the brand remains a favorite among fashion enthusiasts worldwide.
Conclusion
Arvind Fashion Limited is a dominant player in the Indian fashion industry, with a varied portfolio of brands catering to various consumer interests and demographics. From Arrow’s classic American style to Calvin Klein’s bold and progressive principles, each Arvind Fashion brand offers something unique, captivating the hearts of fashion enthusiasts worldwide. As the company continues to expand and adapt to new trends and consumer tastes, its brands will remain relevant and shape the fashion scene for many years.
FAQs
Who is the CEO of Arvind Fashion?
Shailesh Chaturvedi is the MD and CEO of Arvind Fashion.
What brands are owned by Arvind Fashion?
Arvind Fashions owns a distinguished array of iconic global brands, including Arrow, Calvin Klein, Tommy Hilfiger, U.S. Polo Assn., and Flying Machine.
Who is the owner of Arrow brand in India?
Suman Saha is the CEO of the brand Arrow at Arvind Fashions.
Fashion itself is a statement, and you put forth one when you promote a brand by wearing it. Adaptation of fashion sense has become crucial these days. Be it presenting yourself as a corporate bug, someone who is into rap culture, or simply going out on a date, the clothes you choose define you.
In a way, you are perceived by what you wear. Worry not, brands like Hennes & Mauritz, also known as H&M are here to save the day. Although the company was established way back in the day, it has been keeping up with the fashion and trends changing with generations.
The company has achieved a status around the globe in the fashion industry. It is not just clothes that the Swedish-origin company serves but also the related accessories. Be it the millennials who have an immense difference in taste, or the newly welcomed Gen Zs, H&M has got something for everyone.
The journey of this fashion brand began back in 1947, when Erling Persson opened his first store in Västerås, Sweden. This was a store called Hennes meaning ‘Hers’ in Swedsih and only sold women’s clothing. Later in 1964, Persson opened its first store outside Sweden and was situated in Norway.
Four years down the line, Erling acquired the hunting apparel retailer Mauritz Widforss. This was in Stockholm, with which the company’s name was changed to what it is today, with the sale of men’s and children’s clothing.
Headquarter and Operations
The current headquarters is located in Stockholm itself, while also covering 75 marketplaces around the globe. The company at present has 4,801 physical stores with a grand online presence too.
Target Audience
With the interest in fast fashion, the target audience that H&M serves are the customers who usually belong to the young generation. Meaning, the brand aims at millennials as well as caters to the needs of Generation Z. This includes both men and women with a main focus on women.
Key Products
Don’t get confused with the product category that is covered by H&M. Just because it is a fashion brand doesn’t mean it has got only shirts or pants, your wardrobe can be filled with variations in style.
From shirts & blouses, you can get trousers, dresses, jackets as well coats. With that, the brand has a range of jeans, shoes, sweatshirts, and hoodies. Most importantly, H&M even sells beachwear as well as swimwear. H&M is also famous for its fashion accessories such as purses, necklaces, and even scarves.
H&M – Why They’re Successful
Business Model of H&M
Different brands have different business strategies but usually stick to one or two. H&M has several models that cover a variety of segments.
Here is a brief understanding of how H&M’s business model works.
From customers looking for fashionable clothing at an affordable price, to the ones who are Eco-conscious customers, H&M covers everyone’s needs. The brand has a range of clothing for those who are fashion enthusiasts, with exclusive designs and unique collections.
Meanwhile, the brand also ensures that fashion is accessible to everyone and offers the latest trends at an affordable price.
The multinational fashion brand does not only think of its customers but also of the retailers. H&M collaborates with various stores and businesses. It even supports global retailers helping them to open franchised stores. This has gained H&M a strong status in the fashion industry and built a strong bond with their go-to partners.
As a brand, H&M represents a brand that values environmental ethics, luxury in these days of rising costs, and fashion that fits within everyone’s budget and taste.
USP of H&M
Hennes & Mauritz being a fashion brand has covered what is important for its audience as well as has garnered a huge market. The Unique Selling Point of H&M is simple and truly defines its idea of branding.
H&M aims at fashion for all. Meaning affordable fashion and also a trendy collaboration of chic, stylish clothes, with a twist of classic look.
The brand has got everything for everyone when it comes to fashion. For men, women as well as teenagers, you can choose from a vibrant collection. It even promotes its clothing and accessories for groups of people with purchasing power from high to medium.
Talking more about its USP, H&M offers a great combination of high-class brands, and classic fashion all at an affordable price.
It’s a huge franchise and it belongs to the fashion industry, there are certainly several ways to earn. And yes, H&M is one of the most buzzing brands. But talking more precisely, about H&M’s ways to earn money, we’ve made a perfect review for you.
Sales
Of course, sales are the foremost important niche to generate money for H&M. Clothing, accessories, and its home decor collection are the most important products that generate sales for H&M. These things are sold from both its online as well as physical store, so yes, the stores count too.
The sales made in its stores, online and physical both, make up most of its revenue. Then comes the franchise part.
H&M isn’t called multinational for nothing. The fashion brand partners with franchisees worldwide and has opened stores in several nations. With this idea, H&M has covered a huge market and has been earning money through its sale of franchises.
The brand collects fees from its franchises and in return, helps them with restocking the clothing products and other goods to sell.
Speaking of sales, H&M also sells its products to other retailers. This is how the brand expands its wings and reaches newer markets without even opening a store.
Net Sales of the H&M Group Worldwide From 2014 to 2022
Collaborations
H&M is known for collaborating with famous designers and celebrities. These are the special edition collections that create hype amongst its customer base and drag people to the stores. This is another strategy that increases the sales of H&M.
Other Initiatives
H&M is not the only brand that generates income. It even has other brands that cater to different tastes and markets. These brands include COS, Monki, and Weekday.
Similarly, the brand at its present state is exploring new and innovative ways to make money. It is trying to have a sustainable approach as much as possible. H&M at present is trying to present itself as a brand that has adapted to sustainable fabrics and caters to audiences that have the same taste.
H&M SWOT Analysis
Strengths
H&M has adapted fast fashion to its core. Meaning that it can turn the latest trends into affordable clothing in no time. It has also got a huge global presence, with its stores available in big cities and small towns. Similarly, the brand has a range of collections in the fashion industry. Be it clothes, accessories, or home decor, it has something for each of its customers.
The most recent one is its sustainable practice, with which it is trying to be more environmentally friendly. This has worked best while attracting customers.
Weaknesses
The first and most harsh would be the trend that could affect the brand if not taken care of. If at all, H&M misses out on what’s the trend that is attracting customers, this could heavily affect its sales.
Next would be the environmental lookout. Although the brand is doing its best to promote sustainable clothing, it is still facing a lot of criticism when it comes to the production method. Also, the dependency on its supply chain would affect its customer base. From production to delivery, everything has to be in process without any obstacles.
Opportunities
Although the brand has covered a huge market, it still has a chance to grow by entering the untapped market in several places, regions, and countries. It can collaborate with more designers. It can target new fashion designers and talent to create unique collections.
Threats
With the option of trendy fashion at high to medium rates, H&M still has huge competition. A few brands are selling clothes at much lower rates which could put the long-standing mission of H&M at risk. The economy could also affect the brand as people usually skip their spending on fashion accessories during an economic downturn. With all of that, tariffs put forth by countries and social media backlash are also the ones that could be a big problem for the growth of the brand.
Conclusion
H&M is a brand that is not just known for its fashion statement but also for its responsible behavior towards the environment. It has got a good hold of its stores worldwide, be it the physical stores or the online ones.
Moreover, the brand is always on the lookout for opportunities, and the moment it catches a proper trend where it could fit in, it starts similarly promoting itself. Everyone from almost every class can get a hold of what they need at H&M.
Be it sustainable clothing, or fashion that goes beyond expectations, H&M has got you covered with all.
FAQs
How many H&M stores are located worldwide?
H&M Group, a worldwide fashion and design powerhouse, boasts a presence in over 70 markets with 4,000+ stores and online retail spanning 60 markets.
What does the H and M stand for?
H and M stands for Hennes & Mauritz.
What is H&M known for?
The H&M Group presents a diverse portfolio of eight distinct brands, each embodying its unique identity. Their core business concept revolves around providing fashion and quality at the optimal price point.
As the sun rises on January 16, the nation proudly observes National Startup Day, a testament to India’s commitment to encouraging innovation and entrepreneurship. In 2022, Prime Minister Narendra Modi declared this day to celebrate the vibrant spirit of startups, acknowledging them as the backbone of a ‘New India.’ Since then, the startup landscape in the country has witnessed significant growth, with businesses sprouting across the nation.
In 2016, the Indian government laid the foundation for this growth with the inception of the Startup India initiative. Today, India stands as the third-largest startup ecosystem globally, with over 1,12,718 DPIIT-recognized startups spread across 763 districts as of October 3, 2023. The nation not only ranks second in innovation quality but also excels in scientific publications and the quality of its universities among middle-income economies.
In this context, StartupTalky connected with experienced individuals who have navigated the changing landscape of India’s startup ecosystem. In straightforward discussions, we explored their perspectives on India’s progress, the significant role played by the Government of India in driving growth, and their forward-looking views on the future of their respective industries. Their words reflect the pulse of a dynamic and ever-evolving entrepreneurial India.
Mr. Tarun Nazare, Co-Founder & CEO of Neokred Technologies, sharing fintech sector insights said, “Since 2016, we have witnessed the ecosystem go from boom to bust and bounce back. India’s startup landscape saw unicorns thrive, funding dip, and rebound. Now, the emphasis is on profitability with emerging sectors, promising resilient, innovative futures. Its advantages are that the Government is capitalistic, and focuses on the growth of all the sectors. Witnessed very active participation from RBI, regulator of Fintech. Expect mature decisions and good governance for yet-to-be-regulated sectors in the near future. We see promising activities from all the participants in all industries to make sure India’s GDP crosses more than $7 trillion by 2030.”
Kulin Shah, Co-founder and COO of Onsurity said, “Embarking on my entrepreneurship journey, witnessing the addition of over 68,000 startups, the space has undergone a transformative shift and evolved into leaders of product innovation. As the co-founder of an Insurtech, I’ve keenly observed the strategic initiatives that have propelled the rise of InsurTechs such as the regulatory framework, progressive policies, and initiatives. For example, with the introduction of the use and file process, insurers can introduce products to the market on filing with the regulator, thus avoiding a long waiting duration to get approvals. The introduction of regulatory sandboxes and streamlined licensing processes has further paved the way for growth.
Our industry has transcended from a selling approach to a seamless, digital realm, where transactions unfold effortlessly at the click of a button. Insurtech platforms are no longer just facilitators of claims but are comprehensive service providers, offering a diverse array of insurance options with a strong emphasis on convenience and paperless processes.”
HR Industry’s Evolution
Manish Panwar, Business Head, Vega HR,said, “India’s startup ecosystem has surged, driven by a young, dynamic, and talented workforce as well as increased funding, and government initiatives like Startup India. These measures include simplified regulations, tax benefits, and financial support, creating a conducive environment for innovation and entrepreneurship. The aim is to foster economic growth, and job creation, and position India as a global startup hub.”
“Cities like Bangalore, Delhi-NCR, Hyderabad, etc. are tech hubs, hosting diverse startups from fintech to ed-tech. Global attention and investment highlight India’s growing role in the global startup landscape.”
Panwar further added, “The future for the HR industry looks promising driven by a combination of government support, the startup boom, and the need for innovative talent management strategies. At Vega HR, we are passionate about creating solutions for employee rewards & recognition as well as enabling digital equity and streamline the process of ESOP management effortlessly. As companies recognize the importance of aligning employee interests with organizational success, total rewards (short-term & long-term) are expected to play a pivotal role in shaping the future of India’s corporate landscape, and we want to be at the forefront of steering this movement.”
Biotechnology’s Growth
Mr. Najeeb Bin Haneef, Founder and CEO of Zaara Biotech, shares his perspective on the success of his startup and the broader landscape of the biotechnology industry. Reflecting on the system around him, Mr. Haneef states, “The success of my startup does not depend on my knowledge or luck; it is solely because of the system around me that supports my dream.”
He emphasizes the role of various support initiatives, events, and schemes introduced by the government that have been instrumental in the growth of Zaara Biotech. “The various schemes of the state and central government help us reach our products and services in domestic and international markets as easily as a student startup. From our inception, we have explored all privileges available to a student startup, allowing us to pitch and exhibit at various national and international events, with significant support from the state legacy, Kerala Startup Mission.
“We presented our first product at GITEX Global in the Dubai World Trade Center under the Startup Mission scheme. There is always a boom in the startup ecosystem, and the government plays a vital role in creating synergies with international trade and exports. Research stations such as ICAR-CIFT Cochin also enable support for startups like us to reach a broader audience by placing products in various central government sectors. They also recommend participation in various training sessions funded by ICAR,of said Haneef.
Mr. Sumanth Prabhu, Co-founder & CEO of Ulipsu, shed light on the evolution of the EdTech industry in India. He said, “In 2014, the startup ecosystem was not this mature. There wasn’t much awareness about startups, funding, financial models, sales and marketing education, etc. Initially, it was a dream that merely existed but eventually, the startup ecosystem evolved. The startup knowledge, its concepts, the training and mentoring required can be found everywhere. The investing community has increased interest in startups today comparatively. Over the last decade, the government has made efforts to ensure that the startup ecosystem in India is thriving, and rightfully, it has matured today. With programs like the ‘Startup India Program’, different schemes have been available in different states all over India to foster the development of budding startups.”
“Existing startup policies and schemes that were available for companies irrespective of the EdTech industry, has helped us a lot. The Karnataka Government conducts an annual competition where deserving startups are given recognition along with financial grants as high as 50 lakh rupees. Ulipsu was also one of the participating companies in 2018 that was granted 20 lakh rupees. Likewise, a lot of such support initiatives and events were introduced by the government to expand growth,the said Prabhu.
Highlighting the growth prospects of the ed-tech industry, Prabhu said, “Working in the ed-tech sector, the opportunities have increased drastically because of NEP implementation. We are aware about the future of education. Through NEP, there have been collaborations between the industry and academics. Much more awareness & preference is being given to skilling rather than rote learning. Multiple credit-based and entry-exit systems are helping children explore what they want to pursue. Learning outcomes are being influenced and catalyzed by AI. India, having the largest youth population in the world, is where education will show growth more rapidly than ever.”
Tech and Electronics in India’s Startup Landscape
Sandeep Kumar, Founder and CEO, Baatu Tech, highlighting his startup journey said, “In my journey through India’s dynamic startup ecosystem, I’ve witnessed remarkable growth backed by substantial government support. India, now the world’s third-largest startup hub, has seen a surge in total funding from 2015-2022, with 108 Unicorns valued at multiple billions as of March 2023.”
“The government’s initiatives, such as startup challenges, National Startup Awards, Incubators and Accelerators, Networking opportunities, and state rankings, contribute significantly to this success. Startups with sustainable business models and those innovating around artificial intelligence, Software-as-a-Service (SaaS), and deep tech are anticipated to progress well. However, some challenges persist, particularly in funding, revenue generation, and supportive infrastructure,” said Kumar.
While discussing the way forward, Kumar emphasized, “The way forward necessitates pivotal roles for venture capitalists, angel investors, and the corporate sector. Policy measures, in alignment with the Digital India Initiative, are crucial. Bengaluru is a powerhouse in India’s startup ecosystem, hosting a remarkable 1,783 women-led startups, outpacing Mumbai (1,480) and Delhi (1,195), as reported by the startup data platform Tracxn. As India aims to become a global tech player, decisive policy measures and sustained support are vital for continued success, significantly beyond traditional sectors.”
Mr. Sanjeev Ingti, Director & Co-Founder of Eliea Wellness, sharing insights from the personal care industry, remarked, “During my journey, I’ve observed India’s remarkable strides in ecosystem studies. The nation has fostered a robust scientific community, embracing interdisciplinary research to understand and preserve its diverse ecosystems. Collaborations, technological advancements, and environmental policies showcase India’s commitment to sustainable development and biodiversity conservation.
The Indian government has actively propelled the medicinal personal care industry’s growth through policy initiatives, regulatory support, and incentives. Encouraging research and development, streamlining approvals, and fostering innovation have created a conducive environment for accelerated expansion, promoting health-centric products and contributing to the sector’s positive development.
The future of India’s personal care industry promises innovation driven by technology, sustainability, and wellness trends. With a surge in demand for clean and natural products, the industry is poised for eco-friendly advancements. E-commerce and personalized solutions will further redefine consumer experiences, shaping a dynamic and health-conscious landscape.”
Similarly, Mr. Lasakan Cholayil, Co-Founder of Sadhev, reflecting on the landscape of beauty and personal care startups, stated, “In my journey with Sadhev, I’ve seen firsthand the dynamic shift in India’s startup landscape. There’s a palpable energy, especially in our niche of organic beauty. It’s not just about business growth; it’s about a cultural shift towards sustainable living. We’re riding this wave, innovating and connecting with a community that values what we value.
The Government of India has been a catalyst for us. Initiatives like ‘Make in India’ haven’t just been slogans; they’ve opened doors. We’ve seen tangible support in promoting indigenous products, which has been a game-changer for brands like ours. It’s about preserving our heritage while scaling up.
Looking ahead, I see a horizon filled with opportunities. The trend is clear – there’s a growing demand for authentic, natural products. We’re not just selling products; we’re part of a larger movement towards sustainability. The market is ripe for innovation, and for startups like Sadhev, it’s a chance to lead this change, both in India and globally.”
Fashioning Entrepreneurship in India
Dhruv Toshniwala, Founder of The Pant Project, discussing India’s startup ecosystem, said, “At The Pant Project, we’ve had the privilege of witnessing India’s remarkable strides in the startup ecosystem throughout our journey. Over the years, we’ve observed a significant surge in entrepreneurial spirit, fostering a vibrant and dynamic landscape. The government’s proactive measures, such as ‘Startup India’ and various policy reforms, have created a conducive environment for startups. These initiatives aim to simplify regulations, reduce bureaucratic hurdles, and provide financial incentives, fostering a more supportive ecosystem. Many startups in India are not only focused on profitability but also on creating positive social impact. This dual approach has led to the emergence of socially conscious businesses that strive to make a meaningful difference in society.”
Highlighting the Government’s role in accelerating growth in the fashion industry, Toshniwala said, “The Government’s emphasis on skill development and education has contributed to a skilled workforce. This, in turn, has enhanced productivity and efficiency within the industry, aligning with the nation’s broader economic goals. Investments in infrastructure, including logistics and transportation, have streamlined our supply chain operations. Government initiatives to promote international trade have opened up new avenues for our industry. Bilateral and multilateral trade agreements have facilitated smoother exports and imports, contributing to the overall growth of the sector.”
“The digital landscape is transforming the way consumers shop. E-commerce, social media, and technology-driven experiences are shaping consumer behaviour. The Pant Project is strategically investing in digital platforms to enhance our online presence and provide a seamless shopping experience. The fashion industry in India is evolving towards greater inclusivity and diversity,” added Toshniwala.
In India’s startup journey, different businesses are growing with new ideas. From finance to fashion, they show how innovation and help from the government make a strong future. This is the story of a changing and hopeful world of startups in India.
StartupTalky presents Recap’23, a series of in-depth interviews where we engage with founders and industry leaders to explore their growth in 2023 and their predictions for the future.
Nowadays, the fashion market in India is undergoing significant changes. By 2023, the fashion market is expected to be worth .16 billion, growing at a rate of 12.25% each year. This figure could skyrocket to a whopping $25.24 billion by 2028. These shifts in the fashion world are just as thrilling as other changes happening around us.
One major trend gaining traction is “sustainable fashion,” focusing on clothes that are good for the Earth. Traditional Indian outfits like sarees are becoming part of this movement, seamlessly blending old traditions with new styles. This fusion makes them exceptionally trendy for the future.
In a recent Recap’23 interview, we at StartupTalky had the privilege of connecting with Prachi Seksaria, Co-founder of Moora, to understand how the brand navigates the fashion industry. We discussed their strategies and got insights into Moora’s unique way of doing things.
StartupTalky: Prachi, what products does Moora sell, and what was the motivation or vision behind starting your brand?
Prachi Seksaria: At Moora, we specialise in handcrafted sarees created by skilled artisans from various regions. Our mission is to reinvent the saree for the modern woman, focusing on comfort and accessibility. Often perceived as complex and uncomfortable, we aim to transform this notion. We believe the saree is an incredibly versatile and lively piece of attire. This sentiment is echoed by the majority of our customers, affirming our vision.
StartupTalky: Can you highlight specific business strategies that facilitated Moora’s global expansion and accessibility, contributing to positive social impact?
Prachi Seksaria: As someone who appreciates handmade and handcrafted items, I’ve often encountered the barrier of high prices, sometimes up to ten times more than expected. When founding Moora, it was my firm intention to make handcrafted items affordable and accessible to a broader audience, while ensuring fair compensation for our artisans. We’ve strategically priced our sarees to be within the reach of most urban women. This approach has significantly contributed to our growth, aligning with our vision of bringing handcrafted elegance to more people without compromising on artisanal value.
StartupTalky: What are the key business factors that contributed to Moora’s revenue milestone and celebrity endorsements, impacting brand recognition and market positioning?
Prachi Seksaria: Moora’s growth and brand recognition can be attributed to several key factors:
Accessibility: We’ve designed our brand to be approachable and inviting, both on our website and our Instagramc page.
Relatability: We’ve chosen relatable, everyday individuals as our brand ambassadors, making our brand resonate more with our audience.
Product Quality: We’ve invested considerable effort in ensuring the highest quality of our products, from the fabric to the printing process, and our designs. This dedication to quality is reflected in the numerous positive reviews we receive.
Brand Personality: We’ve cultivated a brand that feels familiar and personal as if it’s crafted by someone our customers know and trust.
Conscious Approach: Right from the start, we’ve been deeply conscious about our choices and practices, ensuring they align with our brand ethos.
StartupTalky: What are the specific tools and software you use to run Moora’s business smoothly?
Prachi Seksaria: We use Shopify for our website, Google Business Suite for most of our operational needs, and Canva for graphics.
What opportunities do you see for future growth in the fashion industry in India and globally? Have you noticed differences in market behavior within states in India?
Prachi Seksaria: We’re in the era of sustainability and eco-consciousness. Consumers are increasingly looking for eco-friendly and ethically-made fashion. They want to know where the product is coming from. At Moora, we’ve embraced this by using eco-conscious materials, ethical manufacturing, and fair trade practices.
Talking about global expansion, the digital era has opened up new avenues for small businesses. E-commerce and social media have given us the ability to reach a wider audience beyond borders, presenting exciting prospects for global market penetration.
In terms of market behavior within states in India, yes, there are notable differences. Each state has its unique fashion preferences, influenced by culture, traditions, and weather. For example, sarees that sell well in southern states may not sell that well in North India. As we grow, our aim is to offer regional diversity to cater to these varying tastes.
StartupTalky: How has Moora adapted to changes in the fashion industry in recent years? Can you share examples of staying ahead of industry trends influencing product offerings or marketing strategies?
Prachi Seksaria: We’ve been quick to incorporate sustainable practices into our production. Recognizing the shift towards eco-friendly fashion, we only work with eco-conscious fabrics, such as cotton and silk and our packaging is completely plastic-free. We’re also committed to ethical sourcing and fair labor practices, aligning with the increasing consumer demand for responsible fashion.
Additionally, we’ve collaborated with influencers and fashion bloggers to showcase the versatility of sarees in contemporary styles. This has not only boosted our marketing efforts but also helped us connect with younger audiences who may not have considered sarees as their go-to attire.
Lastly, we’ve introduced modern, lightweight saree designs that are easy to drape and comfortable to wear, making them suitable for various occasions.
StartupTalky: What key metrics do you track to check Moora’s growth and performance?
Prachi Seksaria: Our key focus is on customer satisfaction and customer lifetime value.
StartupTalky: Can you share insights into the most significant challenges Moora faced in the past year and how the team overcame them?
Prachi Seksaria: Finding the right artisanal talent who believes in the same quality standards as we do has been a real challenge. It took some trial and error but eventually, we’ve grown a team of artisans who align with our vision.
StartupTalky: Repeat purchases are crucial for eCommerce brands. How does Moora engage customers to prevent churn, and are there specific retention initiatives or successful loyalty programs?
Prachi Seksaria: At Moora, we take customer feedback very seriously. As a founder, I speak to customers regularly to understand what they are liking about the product and what is not working for them. I strongly believe that if you provide a good experience and a good product the first time, a customer will not only make repeat purchases but will also become your brand ambassador. A significant percentage of our sales comes through references, and word of mouth. No amount of marketing can bring a customer back if the product isn’t good. Having said that, retention ads have worked well for us too.
StartupTalky: What are the different strategies Moora uses for marketing, and can you share any growth hacks that have proven successful for the brand?
Prachi Seksaria: We’ve actively used Instagram for our marketing. The right kind of influencer collaborations can really bring a boost to the brand. For example, our collaboration with Masoom Minawala provided a huge boost to our position in the global market in a very short time.
StartupTalky: How is your personal business philosophy integrated into Moora’s mission of empowering artisans and creating positive social impact?
Prachi Seksaria: I’m an art graduate and I believe that any art made by hand is infinitely beautiful. I have a huge respect for artisans who dedicate their entire lives to preserving and mastering their craft. Playing a part in their growth and empowerment is a big part of our mission at Moora.
StartupTalky: Share key business lessons learned during your entrepreneurial journey. What business advice would you offer to founders entering the fashion industry, focusing on sustainability and accessibility?
Prachi Seksaria: It is important to try a product yourself or test it with a small group before launching it in the market. Participating in flea markets can be a great way to test a product/idea and understand consumer perception.
Know your target audience before entering the market. Founders often say that their product is for everyone. But that can’t be true. It is crucial to have a clear understanding of your target market and then adapt the product and offering for that audience.
StartupTalky extends its gratitude to Ms. Prachi Seksaria for dedicating her valuable time and generously sharing her insights with all of us.
Archana Karthikeyan
Archana Karthikeyan
