Tag: fashion designer

  • Ritu Kumar: The Pioneer Of Indian Fashion Industry

    India has an ancient clothing design history and is referred to as a prominent and emerging fashion industry. In ancient times who thought that there would be an industry that would produce an annual revenue of $165 billion? A handful of skillful designers existed before the 1980s, and one of them was Ritu Kumar. Ritu Kumar is known as one of the best fashion designers in India.

    She is an Indian Fashion Designer who started her career in a small village in Kolkata with her hand block printing techniques on clothes which amazed people. Ritu Kumar started the Era of Fashion Designing with her amazing designs of Lehengas and Bridal Dresses.

    This StartupTalky article explores Ritu Kumar’s success story, including her early life, history, childhood, personal life, education, awards, net worth, and more.

    Ritu Kumar – Biography

    Name Ritu Kumar
    Birthplace Amritsar
    Born 11 November 1944
    Nationality Indian
    Education Loreto Convent (Shimla), Lady Irwin College in Delhi, Briarcliff College (New York)
    Position Fashion Designer
    Spouse Shashi Kumar
    Company Ritu Kumar

    Ritu Kumar – Early and Personal Life
    Ritu Kumar – Career
    Ritu Kumar – Designs
    Ritu Kumar – Awards and Achievements

    Ritu Kumar – Early and Personal Life

    Ritu Kumar was born in Amritsar and shifted to Shimla due to the lack of educational opportunities in Amritsar. She studied at a convent school there and got admitted to the Lady Irwin College of Delhi in the late 1960s as a student of art history.

    She met her husband Mr Shashi Kumar at this place and got married the same year. Later she went to pursue a scholarship in Art History at Briarcliff college of New York.

    Ritu has two sons Amrish and Ashvinkumar. Amrish works with Ritu and is the CEO of Ritukumar’s fashion brand label Ritu Kumar and Ashvin is a film director who has also been nominated for Oscar.

    Ritu started her career and family at a very initial stage of her life and is managing all of it very well. Ritu also pursued museology from a college in Delhi to get more knowledge on ethnic fashion and work.


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    Ritu Kumar – Career

    Ritu began her journey in the 1960s, while she was studying museology. She visited a small village Serampore in West Bengal. In that village, she found a small colony of hand-block printers who were out of work and needed financial help and employment. That is when the idea came to start a small enterprise of giving designs that the printers began working on.

    These hand-block printers created beautiful designer sarees with their outstanding work. She continuously visited exhibitions and fairs to gain popularity and soon she was noticed for her extraordinary designs in India.

    She experienced the rapid changes in India, which were replacing handmade textiles with machine-made plastics. Ritu Kumar created new globally relevant designs where the handmade textile legacy would remain the original emphasis.

    Initially, she designed evening clothes and Indian bridal wear, and eventually, after the great success of her designs, Ritu opened stores in different states of India. Now she was at boom and everyone knew Ritu Kumar was a brand.

    By making an effort, she went international by opening branches in Paris, London, and New York. In 2002 she launched the “Label” brand in partnership with her younger son Amrish Kumar.

    Ritu Kumar with her son Amrish Kumar
    Ritu Kumar with her son Amrish Kumar

    Ritu Kumar has 4 brands i.e. “Label” for the modern outfits of girls and women. The second brand under her is “Ri’ which showcases the bridal and lehenga worn by women. The third brand is “Aarke” which is a part of the nightwear section for women. And last but not least “Home” is a brand that sells all the home décor and essential products.

    Ritu Kumar is also recognized as her clothes have been worn by famous personalities such as Princess Diana, Priyanka Chopra, Madhuri Dixit Nene, and many more actresses.

    The domain ritukumar.com attracted 1,850,126 users in the year 2020. During wedding seasons in India, the company invests in servers as well, to curb excessive website traffic. Digital Impressions has designed and made the website for Ritu.

    Ritu Kumar – Designs

    Kumar’s designs focus on using natural fabrics and traditional printing and weaving methods. While she blends in some Western elements, she mainly sticks to classic sari designs. Her creations have been worn by many famous people, including Princess Diana, Priyanka Chopra, Deepika Padukone, and Lara Dutta. Kumar’s work showcases timeless elegance, highlighting the beauty of traditional Indian craftsmanship. She is known for creating pieces that reflect both cultural heritage and modern influences.


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    Ritu Kumar – Awards and Achievements

    Ritu Kumar receiving Padma Shree by the Government of India
    Ritu Kumar receiving Padma Shree by the Government of India

    There is a long list of awards that Ritu Kumar, fashion designer has achieved during her journey in the fashion industry. The long list flows as:

    • Lifetime achievement award by NIFT
    • Lifetime achievement award by Kingfisher Group
    • Outstanding Woman Entrepreneur award by PDHCC
    • The award of “Chevalier des Arts et des Lettres” was given by the French government
    • Lifetime achievement award at Kingfisher Fashion Fantasia (2000)
    • Indira Gandhi Priyadarshini Award
    • Won the Achievement Award in the year 2012 L’oreal Paris Femina Women’s Awards
    • Padma Shree by the Government of India (2013)

    Conclusion

    Ritu Kumar one of the leading fashion designers in India, is a role model and inspiration to the youth who want to pursue a career in the fashion industry. She is a successful female entrepreneur and a live example of Indian women who are not dominated by the men in this society.

    Ritu Kumar was the first person to introduce the boutique culture in India. Ritu took the chances and performed outstandingly. She is a true example of a pioneer in the fashion industry thus making a remarkable position in the present era.

    FAQs

    Who is Ritu Kumar?

    Ritu Kumar is a famous fashion designer in India. She is claimed to be the first designer to introduce boutique culture in India and is one of India’s finest fashion designers.

    How many stores does Ritu Kumar have?

    Ritu Kumar has 93 stores across the country.

    Who is the brand ambassador of Ritu Kumar?

    Shanaya Kapoor is the brand ambassador of Ritu Kumar.

    What is Ritu Kumar education?

    Ritu Kumar’s education journey began in Simla, where she attended Loreto Convent due to limited schooling options in Amritsar. She then studied at Lady Irwin College, where she met her husband, Shashi Kumar. Later, she received a scholarship to study Art History at Briarcliff College in New York. After returning to India, she furthered her studies in museology at the Asutosh Museum of Indian Art, University of Calcutta.

    What is the revenue of Ritu Kumar?

    The annual revenue of Ritu Kumar was over INR 3 billion for 2023.

    What is the difference between Ritu Kumar and Label Ritu Kumar?

    Ritu Kumar is the name of the designer herself, known for her contributions to traditional Indian fashion. She creates high-end, bespoke clothing using natural fabrics and traditional techniques, focusing on both modern and classic Indian designs.

    Label Ritu Kumar, on the other hand, is the brand under which her ready-to-wear collections are sold. It offers stylish, contemporary pieces inspired by Ritu Kumar’s design philosophy but is more accessible compared to her couture collections. The label provides a range of products, from casual wear to festive outfits, blending traditional and modern elements.

    Who are famous fashion designers in India?

    Famous Indian fashion designers include:

    1. Manish Malhotra – Glamorous bridal wear.
    2. Sabyasachi Mukherjee – Intricate bridal collections.
    3. Ritu Kumar – Traditional textiles and classic designs.
    4. Tarun Tahiliani – Indian-Western fusion.
    5. Falguni Shane Peacock – Modern, glamorous outfits.
    6. Anita Dongre – Sustainable, ethnic wear.
    7. Masaba Gupta – Playful, modern designs.
    8. Abu Jani Sandeep Khosla – Luxurious bridal fashion.
    9. Rahul Mishra – Eco-friendly, handwork designs.
    10. JJ Valaya – Royal-inspired luxury collections.

    What is Ritu Kumar age?

    Ritu Kumar was born in 1944. She is 81 years old.

  • Bernard Arnault: Chairman & CEO of LVMH

    Bernard Arnault is a French billionaire businessman and an art collector. He is the Chairman and Chief Executive Officer (CEO) of the world’s largest luxury-goods company, LVMH Moet Hennessy- Louis Vuitton SE. He also serves as the Chairman of the French luxury goods company, Christian Dior SE. Both companies are interconnected as Dior itself holds 42.36% shares of and 59.01% voting rights within LVMH.

    Arnault became the richest person in fashion in April 2018. He briefly surpassed Jeff Bezos to become the world’s richest person in December 2019. He again became the world’s richest person for a short period in January 2020. With a net worth of $180.6 billion, Bernard Arnault is the richest man in the world in 2022.

    Bernard Arnault – Biography

    Name Bernard Jean Etienne Arnault
    Born 5 March 1949
    Birthplace Roubaix, France
    Age 73
    Nationality French
    Education Ecole Polytechnique, Palaiseau
    Profession Businessman; Media proprietor; Art Collector
    Position Chairman & CEO at LVMH; Chairman of Christian Dior SE
    Net worth $180.6 billion (Forbes 2022)
    Father Jean Leon Arnault
    Mother Marie-Josephe Savinel
    Spouse Anne Dewavrin (1973-1990); Helene Mercier (since 1991)
    Children 5

    Bernard Arnault – Personal Life
    Bernard Arnault – Education
    Bernard Arnault – Professional Life
    Bernard Arnault – Chairman of Christian Dior
    Bernard Arnault – Chairman & CEO of LVMH
    Bernard Arnault – Art Collector
    Bernard Arnault – Honors & Awards


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    Bernard Arnault – Personal Life

    Bernard was born in Roubaix, France. His father, Jean Leon Arnault was a manufacturer. His mother, Marie-Joseph Savinel was intrigued by the Dior brand. He married Annie Dewavrin in 1973 and they had two children, Delphine and Antoine. After getting divorced, he married Helene Mercier who was a Canadian concert pianist. They had three children and the family currently lives in Paris, France.

    Bernard Arnault – Education

    Bernard studied at Lycee Maxence Van Der Meersch in Roubaix. He was later enrolled in Lycee Faidherbe in Lille. He completed his graduation from the leading school of France Ecole Polytechnique in 1971.

    Bernard Arnault – Professional Life

    Bernard started his professional career after completing his studies. In 1973, he joined his father’s company, Ferret Savinel. He served as the President of the company from 1978-1984. He was a member of the Board of Advisors of the Malaysian 1MDB fund from 2010 to 2013.

    He acquired many companies including, Celine, Berluti, Kenzo, Guerlain, and Loewe. He also purchased the French economic newspapers, La Tribune, and Les Echos.

    He is a brilliant Investor as well. He had invested in major companies like Zebank, Boo.com, Libertysurf, Netflix, Colony Capital, Carrefour, Princess Yachts, and Royal van Lent. As a Philanthropist, he and his family pledged to donate €200 million for the reconstruction of Notre Dame cathedral after a fire. In 2019, he and his son finalized a donation of €100 million.


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    Bernard Arnault – Chairman of Christian Dior

    Dior Homepage
    Dior Homepage

    Bernard acquired a luxury goods company in 1984 with the help of Lazard Freres. He then became the CEO of the acquired company, Financiere Agache.

    Gradually, he took control of the textile company, Boussac Saint-Freres, which owned Christian Dior, Le Bon Marche, Conforama, and Peaudoce. He sold all the company’s assets and kept only the Christian Dior brand and Le Bon Marche department store.

    Brand Value of Dior Worldwide from 2016 to 2022
    Brand Value of Dior Worldwide from 2016 to 2022

    In 2022, the Dior brand was valued approximately at $8.9 billion whereas, the brand’s valuation was roughly $4.6 billion in 2017.

    Bernard Arnault – Chairman & CEO of LVMH

    Company Name Moët Hennessy Louis Vuitton (LVMH Group)
    Founders Bernard Arnault, Alain Chevalier, and Henry Racamier
    Founded in June 3, 1987
    Headquarters Paris, France
    Industry Luxury goods
    Valuation $371.47 Bn (2022)

    LVMH Homepage
    LVMH Homepage

    Bernard spent $1.5 billion to establish a holding company with Guinness that had 24% of LVMH’s share. He again provided $600 million to acquire 13.5% more of LVMH and became the largest shareholder of LVMH. Gradually, he acquired 43.5% of LVMH’s shares and 35% of its voting rights. A filing with the French market authority showed the Arnault family owns 47.99% of LVMH and has 63.5% of voting rights in the company.

    He was unanimously elected chairman of LVMH on 13 January 1989. He has significantly transformed it into one of the largest luxury groups in the world. Under his leadership, the company’s sales and profit grew by a factor of 5 and 15 times the market value of LVMH.

    In 2021, the company had over 175,000 employees from 179 nations and generated $68.54 billion in revenues. It controls 75 prestigious brands and has a retail network of over 5,500 stores worldwide.

    LVMH’s revenue was $60.33 billion in the first nine months of 2022, 28% more compared to the same period in 2021. As per Forbes, it had $75.9 billion in revenue in 2022. The organic revenue growth was 20%.

    Bernard Arnault – Art Collector

    Bernard was a young fashion designer and he used to collect art pieces. His collection includes Picasso, Yves Klien, Henry Moore, and Andy Warhol. His art-collecting habit made LVMH a major patron of art in France. He created an international competition, open to students from fine arts schools. Every year, the winner is bestowed with a grant to support the creation of the designer’s label with a year of mentorship.

    He owned an auction house, Philips de Pury & Company from 1998 to 2003. Along with that, he bought the first French auctioneer, Tajan. In 2006, he introduced a project dedicated to the creation and contemporary art. The project was named Louis Vuitton Foundation and its building was inaugurated on 20 October 2014.


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    Bernard Arnault – Honors & Awards

    • On 10 February 2007, he received Commandeur de la Legion d’Honneur
    • On 14 July 2011, he was conferred with the Grand Officer de la Legion d’Honneur
    • In 2011, he received the Woodrow Wilson Award for Global Corporate Citizenship
    • In 2012, he was awarded the Honorary Knight Commander of the Most Excellent Order of the British Empire
    • In March 2014, he received the Museum of Modern Art‘s David Rockefeller Award

    FAQs

    Who is Bernard Arnault?

    Bernard Arnault is a French billionaire businessman and an art collector. He is the Chairman and Chief Executive Officer (CEO) of the world’s largest luxury-goods company, LVMH Moet Hennessy- Louis Vuitton SE.

    What does LVMH stand for?

    LVMH stands for Moët Hennessy Louis Vuitton.

    Who is the richest French person?

    Bernard Arnault is the richest French person and also the richest person in the world with a net worth of $180.6 Bn.

    Does Bernard Arnault own Louis Vuitton?

    Bernard Arnault has about half of LVMH’s shares and the majority of its voting rights. He has been Chairman and CEO of the company since 1989.

  • Career Options In Design Industry

    In today’s time before starting any work, a proper roadmap is required, which increases the chances of the work being perfect. Like before building a house, a complete map is required, or before clothes are sewn it is designed on paper. A designer is simply the one who creates the best final product using his imagination and creativity. Design can help in transforming the way we look at things and can also result in new economic benefits and a better quality of life. The design industry in India is growing at a rate of 23 to 25% annually.

    India currently needs more than 62,000 designers for the country’s industrial, graphic, communication, packaging, and other such industries, out of which only 7000 are qualified designers. This shows the opportunities and potential that the design industry in India has.
    Different designing professionals such as UI/UX Designer, Fashion Designer, Interior Designer, Animation designer, Product Designer, and Graphic Designer are now a must-have in upcoming fields like Automobile, IT communications, Fashion Industry, Hospitality, Retail, Media/publishing companies, education, real estate, and even government.

    The number of design companies and educational courses is now increasing simultaneously with the growth of the designing sector. The main job of a Designer in any profession is to provide good products and services, improve business efficiencies, productivity, and margins, and increase revenues. So, if you are thinking of taking up design as your career you can check out these professions as they can help you decide your future. The design Industry in India will increase significantly in the next ten years.


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    Here are the top 10 design professions that have a successful future in India

    1. Graphic Designers
    2. Animation Designer
    3. Interior Designer
    4. Fashion Designer
    5. UI/UX Designer
    6. Jewellery Designer
    7. Textile Designer
    8. Industry Designer
    9. Communication Designer
    10. Exhibition Designer

    1. Graphic Designers

    One of the most well-known designers in the design industry is a Graphic designer. The role of a graphic designer is to understand and analyze what the client wants and to interpret it into visuals, images, text, videos, etc to convey their message. Graphic designers often make attractive logos, brochures, business cards, invitations, packaging, pamphlets, and more for different reasons such as marketing, game development, product illustration, and website to optimize the user experience.

    The graphic design industry is on a constant rise. According to the study done by the department of Labour Statistics Graphic designing is one of the growing fields in India. As per the Bureau of Labour statistics report, this field is expected to grow by 5% by 2026.

    Tips for becoming a graphic designer in India

    Graphic designers are now a must-have in advertising agencies, print industry, web designing firms, educational institutes, manufacturers, marketing firms, different publishers, game development, design studios, and social media-related fields. Graphic designers can now choose to work under different profiles such as Logo designers, artists, newspaper or magazine layout editors, creative directors, design consultants, design professionals, and many more. The average salary of a graphic designer in India can range from Rs.3,47,800 per annum to Rs 8,50,000 per annum depending on the years of experience or client profile the designer has.

    Skills needed to be a Graphic Designer

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    2. Animation Designer

    We all know what an animator is, because of animated movies such as Ratatouille, Tangled, Wall E, etc. Animators are the ones that are responsible for bringing life into characters that we grew up watching through the medium of special effects and technology. Animation is an art that merges text, images, and graphics along with audio and video components in order to create virtual art. These professionals create two- or three-dimensional animation and special effects for various forms of media such as videos, television, Cinema, animated movies, games, etc.

    Nowadays with the growth of the film, entertainment, and gaming industries in India, there has been an instant increase in the demand for animators. For movies, animators and artists both works with the team on computer software to bring ideas and characters to life. Animators also have a huge role to play in the gaming and advertising industries as requires a lot of animators to design games and create special effects for ads.

    Animation Skills
    Animation Skills

    The Indian animation industry has grown rapidly in the last 5 years. According to a recent FICCI report, the Indian animation & VFX industry is growing in excess of 20%. About 6,700 openings for special effects artists and animators are projected each year, on average. Animators now have a vast array of job roles other than an animator such as layout artist, character animator, storyboard artist, special effects artist, 2D or 3D animator, background artist etc. The basic salary for an animator can range from Rs. 375000 per annum to , even all the way up to Rs 8L per annum depending on the animator’s portfolio and work experience.

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    3. Interior Designer

    Interior designing is also one of the most popular designing profession, as it deals with designing, and improving the safety and functionality of a house or an office. Interior design is a multifaceted profession that is known for mixing both creative and technical solutions while designing the interior of a house, office or building. They usually start with sketching their ideas in design software after which they discuss their plans for the space with the engineer and builders who are responsible to bring the design to life.

    Interior designers are also responsible to select the colour scheme, furniture, flooring, lighting which are must-have elements of a room. A designer must be able to analyze and understand what their client wants and create suitable designs on that. In India, interior designing is getting popular with a lot of people opting for the services of a professional for their spaces. The interior design market in India is said to rise 8.5% by 2025, as according to MarketWatch interior design was valued at $130,100 million in 2018.

    Interior Designing Skills
    Interior Designing Skills

    According to a study made by Brandonville, interior designing jobs are expected to grow 13% in the next ten years. The top designers do work for construction firms and also choose to work as freelancer. The starting salary for an interior designer is around Rs. 4,00,000 per annum, while if you are experienced and have well-known client lists than the they can get paid up to Rs.30,00,000. The other factors for higher salaries are the location and size of the company.

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    4. Fashion Designer

    The fashion industry is one of the most successful and popular industries not only in India but around the world. The role of a fashion designer is to design new clothing and accessories, but not only that they are also the ones who take the existing fashion trends and materials and create new designs and products using their creativity. Fashion designers usually start their work by sketching their designs on paper or even digital devices and then go on to testing what colour, material, the texture will go according to the design.

    Fashion designers need to combine creativity along with managerial skills such as marketing, design production, understanding the fashion media, promotion and quality control in order to become successful. Aspiring fashion designers can choose from different roles such as fashion illustrator, stylist, fashion coordinator, fashion consultant, merchandiser etc. India has one the youngest population in the world hence why the current generation are more fashion-conscious which in return is creating a demand for fashion designers and brands. The fashion retail market in India is expected to grow at a rate of 9.7% CAGR.

    Fashion Designing as a career in India

    The fashion industry in India is also aiming to grow Rs 1,000 crores from the current Rs 180 crore in the next ten years. Consumers are expected to spend $1 trillion cross border E-Commerce by 2020, while 900 million people already have international connections providing an opportunity for Indian fashion brands and designers to expand their user base. The starting salary of a fashion designer in India can start at Rs. 15,000 per month to Rs 40,000 per month depending on the work experience, the client profile and brand you are working for. However, if you become a reputed designer you could demand more.

    Skills required to be a Fashion Designer are:

    • Should have the basic knowledge of a few Adobe software
    • Must know about sales, promotion and marketing
    • Must know how to product design and development
    • Study other brands and designers
    • Must know of the current trend in the market
    • Must know how to draw and sketch
    • Have an apprentice for a well know designer or freelance at fashion houses and boutiques to gain experience.
    • Be creative, unique and innovative

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    5.UI/UX Designer

    UI/UX is one of the most competitive design professions, they are also usually mistaken for graphic design but are two different things. A UI/UX designer is responsible to design the software program and interface of any mobile application that we use today. The main job of a UI/UX designer is to create a user experience by improving the design and usability of the given application. They design the interface of websites, mobile apps, software and video games so it is easier for the users to navigate and interact in the app.

    These designers focus on creating designs and making them easier, more attractive and enjoyable for the user to use the app or website. Designers take into consideration what the user’s needs while designing and then analyse components such as usefulness, value, credibility and accessibility. They solve issues such as long and complicating form, hard to find buttons and visual clutter which can prevent users from buying what they want from the website or page.

    Along with the growth of the startups in India the UI/UX industry is also on the increase as many start-ups are now in need of a UI/UX designer. According to some recent studies UI/UX designers are one the most demanded professionals in the current day and age. India has a digital economy of 1.3 billion which goes to show how important the UI/UX will be in the coming years. The average salary of a UI/UX designer is Rs 6,95,863 per annum and can increase all the way up to 10 lakhs per annum depending on the years of experience the designer has.

    The skills required to become a UI/UX Designer are:

    • Must know Adobe software
    • Should also know UX wireframes and prototyping
    • Must know how to visual design
    • Creative visualization
    • Must have good analytical skills
    • Can do user research
    • Must be familiar with coding

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    6. Jewellery Designer

    Jewellery Market across India

    Jewellery has great economic significance in the Indian Industry. Jewellery design is the art of designing and creating jewellery. This art has taken many forms throughout the centuries, from simple beadwork to sophisticated metalworking and gem cutting. Jewellery designers work with precious metals, diamonds, beads and gemstones to create wearable pieces of art. A jewellery designer may create one-of-a-kind pieces for high-end jewellers or an entire line for a mass-market fashion designer. An entry level jewellery designer (1-3 years of experience) earns an average salary of Rs 314,698. On the other end, a senior level jewellery designer (8+ years of experience) earns an average salary of Rs 523,044.

    In order to become a jewellery designer, aspirants can pursue a course at the undergraduate (UG) or postgraduate (PG) level. Popular UG courses that candidates can pursue at the UG level include BDes, BSc, BA in and BVoc.

    The skills required to become a Jewellery Designer are:

    • Should be creative, imaginative, technically sound with the fashion industry, and committed to work.
    • Should have a sense of design and a passion for the profession.
    • Should have skills to understand the latest trends and practical skills with tools and materials.
    • Must understand the various metals and gemstones and must have numerical skills for measuring, and calculating costs of materials and pricing items.

    7. Textile Designer

    A textile designer is a person who designs colorful fabrics and decides whether cloth will be made of cotton, wool or knitted, etc. Textile design is a highly creative field that involves the process of creating designs that are printed on woven, knitted, or other types of fabrics. They keep an eye on changing fashion trends, understand textile techniques, are good communicators, possess problem-solving skills, and enjoy a challenge, all while staying on budget and deadline.

    The skills required to become a Textile Designer are:

    • Technical knowledge
    • Creativity
    • Commercial awareness of the textile industry
    • Research and data handling capacity
    • Critical analysis and interpretation of materials

    8. Industry Designer

    Industrial designers develop designs for a range of practical products that are used in commercial, domestic, and industrial situations. Industrial designers imagine how consumers might use a product and test different designs with consumers to see how each design looks and works. An industrial designer can work in different fields i.e. Industrial Designing, Industrial Research, furniture designing, package designing, automotive designing, etc.

    The skills required to become an Industry Designer are:

    • Mechanical skills.
    • Interpersonal skills.
    • Experience with manufacturing.
    • Strong Computer skills.
    • Should be Artistic.
    • Must have proficiency in design software.
    • Must have knowledge of business practices.

    9. Communication Designer

    A communication designer is a professional who uses visual elements to deliver information and attract consumers by spreading awareness about a topic. They oversee promotional campaigns by designing and producing the entire scope of a messaging campaign, from start to finish. Communication designers may work in advertising, book marketing, web or app design, branding, product design among many other fields.

    10. Exhibition Designer

    An exhibit designer is specially trained in the art of layout and design to create displays and fixtures for large exhibitions, shows, corporate exhibitions, museums display, library display and galleries.

    The skills required to become an Exhibit Designer are:

    • Excellent communication and listening skills
    • Must be able to handle criticism.
    • Have a positive attitude towards making changes.
    • Must have good negotiation skills.

    Frequently asked questions – FAQs

    What are the top five design professions in India?

    The top five design professions in India are UI/UX Designer, Fashion Designer, Interior Designer, Animation designer and Graphic Designer.

    What is the role of a UI/UX designer?

    A UI/UX designer’s role is to design the software program and interface of any mobile application that we use today.

    What do interior designers do?

    Interior designers are also responsible to select the colour scheme, furniture, flooring, lightning which are must-have elements of a room.

    What is the salary of a Graphic designer?

    The average salary of a graphic designer in India can range from Rs 3,47,800 per annum to Rs 8,50,000 per annum depending on the years of experience or client profile the designer has.

  • Fashion Startup Ideas to Start a Fashion Business in 2021

    Right now the Fashion market mainly favours tiny fashion boutiques, new fashion designers, and dedicated outlets that make a personal style statement. It is clear that there is a lot of scope in this field.

    Anyone who has ever owned or launched a business will attest that it requires time, study, and smart resource management. Long, hard hours and the funds needed to convert your vision into reality are a struggle that every new firm encounters. It’s no different when it comes to starting a fashion business. Here are the best five fashion startup ideas to help you get started with yours.

    Top 5 Fashion Startup Ideas

    1. Fashion Event Production Company
    2. Personal Styling Business
    3. Plus-size Clothing Startup
    4. Start a Sewing Business
    5. Luxury Eyewear Line

    Conclusion
    FAQs

    Top 5 Fashion Startup Ideas

    Here are the top 5 fashion business ideas to start a fashion startup in 2021.

    Fashion Event Production Company

    It’s not simple to put together a fashion show. Designers and models are consulted by fashion event producers, who may even train them.

    Helping the designer with runway show casting and knowing how garments should be displayed on the body and how the models should hold themselves are part of being a fashion event producer.

    Before starting this job, you need to have a basic understanding of fashion shows, work with creative individuals, and be adaptable enough to cope with a variety of personalities. The amount of money you can make is determined by the number of clients you have and how large they are. You won’t need workers or even an office to get started because the initial costs are low.

    However, for your firm to be successful, you will need to conduct a lot of self-promotion. For this sort of employment, relationships and referrals are essential. Business cards, networking through industry websites, and user-friendly websites that display both an online and physical portfolio are all required.

    Personal Styling Business

    A personal stylist aids in the enhancement of a client’s image. Stylist services may be necessary for certain individuals before a significant occasion or even incorporated into daily life. A personal stylist’s responsibilities include hair, cosmetics, clothes, and anything connected to a client’s appearance.

    This company is an important element of any community because it helps people succeed in an increasingly image-conscious environment.

    Someone with prior expertise in fashion, hair care, cosmetics, or a similar industry is perfect for a personal styling business. While no formal training is necessary, having a network of potential clients may be quite beneficial in getting your business started.

    Fashionistas with prior experience in sectors such as radio, cosmetics, or public relations will usually have an advantage. You’ll also need good communication skills and a desire to work one-on-one with folks. While many individuals may be interested in your services, young professionals will be the primary market.

    These are up-and-coming individuals for whom the image may be a determining factor in both their career and romantic goals. You have the option of billing your clients by the hour or by the session.

    Plus-size Clothing Startup

    Opening a plus-size clothes store may be a terrific business endeavour if you’ve ever struggled to find the proper fit or have a passion for making fashion more accessible to everyone. Although no formal degree is necessary, a background in fashion or retail may be quite beneficial. Those who have difficulty fitting into typical clothing stores have the same wants as women who do.

    These women are catered to by a plus-size clothing firm, which sells attractive apparel in their sizes. Although most plus-size fashion companies concentrate on plus size women, certain men’s plus size apparel businesses cater to larger guys.

    Startup expenditures might be high, with space and goods accounting for the majority of your spending. Look for low-rent commercial space, establish your business on an internet platform like Shopify, or try specialising in a single sort of apparel to reduce inventory.

    Your company may stay tiny, but there is a lot of room for expansion in the market. Thus there is a lot of space for growth.

    Best Clothing Business Ideas

    Start a Sewing Business

    A sewing company, unlike many other sorts of enterprises, may be run from home. A sewing company run from home has the extra benefit of giving more comfort and privacy during fits. With minimal initial expenditure, you may establish a small home-based sewing company.

    Sewing firms customise garments via embroidery and other decorative arts to produce one-of-a-kind individualised styles in addition to creating and changing clothes.

    If you enjoy fashion and have a knack for sewing, starting your own sewing business may be a lucrative full-time or part-time endeavour. While this is best suited for people with a high degree of ability, various educational programmes are available for fashionistas interested in learning the technique.

    The initial expenditures of a sewing business are often minimal because you can run them from your home. You could already have a lot of the equipment you’ll need to get started, and you can factor the cost of your supplies into the price you offer your clients.

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    Luxury Eyewear Line

    Eyewear business
    eyewear Business

    A sunglasses line is often a high-end eyewear line for upper-crust customers. In 2016, sunglasses earned about $3.6 billion in income, making this a lucrative career choice for many.

    Starting your own eyewear business is a terrific way to get your foot in the door of the fashion industry. The ideal owner will have a keen sense of style and design. While no specific knowledge is necessary, you should have a fundamental grasp of how your concept will be developed into a product. It’s also crucial to observe safety requirements while creating UV-protected items. Finding a means to generate distinctive articles and a memorable business can help you flourish in this competitive field. In most cases, the owner is solely responsible for creating and promoting their eyewear.

    They can either make the sunglasses themselves or collaborate with a manufacturer to finish the process. Sunglasses can be purchased online or in a physical store. In most cases, owners will collaborate with distributors to have their products offered in other retail outlets.

    The materials you choose to employ and your location will determine your startup expenses.


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    Conclusion

    The worldwide clothing market is currently valued at $3 trillion and accounts for 2% of global GDP. And the fashion sector in India is growing at a pace of 24.2 per cent each year, implying that it would be worth $18,732 million in 2022.

    Looking at the numbers, it’s clear that this market has a lot of promise, and the need for small enterprises in this field is growing all the time.

    FAQs

    What are the most valued fashion brands in the world?

    Most valued fashion brands in the world are:

    • Nike
    • Louis Vuitton
    • Hermes
    • Gucci
    • Zalando
    • Adidas
    • Tiffany & Co.
    • Zara
    • H&M
    • Cartier

    What are the top fashion brands in India?

    Some of the top fashion brands in India are:

    • Van Heusen
    • Park Avenue
    • Pepe Jeans
    • Levi’s
    • Allen Solly
    • Nykaa
    • Peter England

    What are the Fashion Business Ideas to start a fashion startups?

    Some of the top fashion business ideas to start a fashion:

    • Fashion Event Production Company
    • Personal Styling Business
    • Plus-size Clothing Startup
    • Start a Sewing Business
    • Luxury Eyewear Line
  • Top 10 Best Business Ideas for Teens and Young Entrepreneurs

    Today, the world is moving at a faster pace. Work-life has become an integral part of everyone’s life. Now, work and money come on top of the list of most millennials and Gen Z. With this mindset, the competition is increasing in every field. This requires a child to start preparing for this competition right from the teenage years.

    Nowadays, teenagers are super keen on the thought of becoming independent at an early age. The idea of being a young entrepreneur crosses the mind of almost every teenager now. Teenagers are willing to experiment in different fields to make a business out of it. Online tutoring, social media influencers, selling handmade and personalized goods, baking, home-cooked meals are some of the ideas that pay well as a business for teenagers. So, if you are a teenager and you want to earn some extra money, start right now.

    Lets look at business ideas that you can execute as a teenager.

    Online Tutoring
    Website Creation
    Digital Marketing
    Social Media Influencer
    Making and Selling Handmade/Personalized Goods
    Cooking and Baking
    Graphic Designing
    Fashion Designing
    Freelance Writing
    Photography
    FAQs

    Pandemic and the Idea of Business Among Teenagers

    Businesses have always been there. People usually follow the regular pattern of going to school, college, getting a job, saving money, and then starting a business. However, during the pandemic, the students had more time to think which paved the way towards starting a small business.

    Digitalization helped teenagers to get equipped with all the information and skills that they need to start a business. So, the pandemic also played a big role in boosting the idea of small businesses by teenagers.

    1. Online Tutoring:

    Online Tutoring

    During the pandemic, everything shifted to the online mode. One of the biggest transitions was for the children as their whole classroom got reduced to a screen. This change made the concept of e-learning even more popular than before. As a teenager, you can become an online tutor in any field that you know you are good at. You need to know your requirements and target audience.

    If you want this business to work, always remember to be professional and keep your course pattern and model effective. You can market your service among the near and dear ones or can also register on online tutoring websites.

    2. Website Creation:

    Website Creation

    Websites are not just the pages appearing on our screens. They hold a great amount of earning potential in them. As a teenager, you can learn to create your website with the help of online courses or even YouTube. Once you create your website, you can do affiliate marketing by writing blogs. You don’t need any technical skills to do it. All you need is a great passion to start your own business and start earning.

    3. Digital Marketing:

    Digital Marketing

    The term Digital Marketing is now used in every business. You can learn digital marketing from online courses. When you search for digital marketing courses, you will find a variety of paid and free courses. You can start with free courses to learn and grab interest in the field. All you got to do is practice and get yourself familiar with SEO, SEM, Ads, Google analytics. The best thing is that you can learn this at home and even start earning right from the comfort of home.

    4. Social Media Influencer:

    Social Media Marketing

    If you are someone who loves to be in front of a camera, then this is perfect for you. There is no doubt in the fact that social media influencers are gaining popularity and are no less than a celebrity. Influencer marketing involves the marketing of products and services through influencers who have built an audience over social media.

    The first step for you is to determine your niche and, create your profile accordingly. Then you have to know your audience and create meaningful and consistent content for them. Consistency not only helps to retain the followers but also attracts new ones. You need to know related to social media, ads, analytics, digital marketing to excel in this field. This is a lucrative business option for teenagers as they get to be their bosses.

    5. Making and Selling Handmade/Personalized Goods:

    Making and Selling Handmade/Personalized Goods

    This idea is great for teenagers as it enables them to explore their creative side and make an earning out of it. Handmade and personalized goods never go out of style. You can make customized jewellery with beads, clay, or resin. If you are good at painting, you can make portraits or other art and sell it online. Personalized gifts like photo frames, handwritten letters can be sold. You can even make organic soaps at home and sell them online. In this way, you can start your own small business from home and start earning.

    6. Cooking and Baking:

    Cooking and Baking

    Home-cooked meals are always in demand. If you love to cook or bake, you can make an Instagram page for it and start taking orders. You can cook proper meals, bake cakes and even make chocolates at home and sell them.

    7. Graphic Designing:

    Graphic Designing

    If you have some design skills, you can sharpen them up and start earning. As a teenager, you can design posters, logos, ads, online graphics and sell them to customers. You can sign up on Fiverr, Freelancer.com as a seller and start looking for clients. This is a great business option for teenagers as they can earn while being creative.

    8. Fashion Designing:

    Fashion Designing

    This is a lucrative business idea for the ones who love fashion and design. If you know how to stitch, you can make customized clothes and sell them online. If you don’t know how to stitch, you can hire someone to stitch for you, while you design the garments. As teenagers, you can set up a website or build an Instagram page to sell your product.

    9. Freelance Writing:

    Freelance Writing
    Freelance Writing

    If you are someone who enjoys writing, this idea is a blessing for you. Since you are a teenager, you must be already writing your papers for school or college. So, it is a good idea to take up some commissioned projects on the side to make some money. You can sign up on marketplaces like Fiverr, UpWork and start looking for writing gigs.

    10. Photography:

    Photography

    Photography is a creative business idea for the ones who love to capture moments. As a teenager, you don’t have to take up any professional course. You can learn the basic techniques of capturing and editing online. You can take projects like clicking pictures for a birthday party, personal photoshoot, and more in your free time.

    Conclusion

    Teenagers, nowadays dream of being young entrepreneurs. They want to earn but also take their passion along with it. So, it is always a good idea to start a business at a young age. Starting a business early not only helps to earn money but also equips the youngsters with adequate skills that come in handy in their life.

    FAQs

    Can under 18 year old start a business?

    People under age 18 cannot form legal business entities, and their parents should do so on their behalf.

    What do teens sell online?

    You can sell clothing, electronics, antiques, toys, cookware, collectibles, sporting goods, art, and just about anything else imaginable.

    What is the easiest company to start?

    The easiest business to start is a service business, especially for a beginner. A service business is any kind of business where you sell services. In other words, you sell your skill, labor or expertise — instead of products or goods.

  • How Zara is leading the fashion industry with $0 Advertising Strategy

    Early humans figured out a way to cover their bodies to safeguard against weather. The accessories they built were named clothes. The sole purpose of this invention was to protect the naked skin from heat, wind and other normal natural phenomena.

    The way we dress up today is different in different parts of the world, but the purpose has changed dramatically over the years. The purpose of clothing is not only to cover your body anymore, it is to make a style statement, to look apart from the crowd. This has led to a boost to fashion retails all over the world.

    One of the most popular fashion retailers is Zara. We all have heard about it. That expensive brand whose clothes people find aesthetic and boast about it. The same brand has a unique aspect that probably no one knows about. It spends literally nothing on advertising. How cool is that? Such a big name in the industry that too without commercials. This is the article where we dissect the marketing strategy of Zara. Read on.

    About Zara
    How Zara is Succesful despite spending minimal on Advertising
    FAQ

    About Zara: The luxury Icon

    Zara is a Spanish apparel retailer. The company produces and retails clothing items, swimwear, shoes, perfumes and beauty. It was founded by Amancio Ortega in 1975. The age range of customers to which it caters is from 18 to mid 30s. It is also the largest brand under Inditex group. The company specialises in fast fashion. So, what is fast fashion ? The phrase denotes fashion wear that is quick, explosive and thus highly profitable in nature.

    Zara is said to specialise in designing new works of fashion every now and then. It is said according to some reports that this retailer takes just about over a week to produce and get outfits to the stores. Six months is industry average. This sure provides the company a better edge on the fast fashion line of business.


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    How Zara is Succesful despite spending minimal on Advertising

    One of the most unique things that sets Zara apart is that it spends an amount of nuts in its marketing. It has a policy of no advertising. Without advertising the brand is able to hold such a big and premium market share of the world. Here we discuss how does it do this magic.

    Augmented reality shopping

    Zara Shop the Look
    Zara Shop the Look

    The Spanish fashion retailer seems to leave no innovation unturned to woo customers. Zara is entailing tech into shopping, in order to create magic out of this combination. It has introduced augmented reality shopping for customers via their app.

    Basically when you point at a dress at a Zara dress in their store, the sensors in the area will detect that and will show models wearing that apparel. This makes choosing a dress more easy and convenient for customers. The target audience are millennials because they are generally tech-savvy. H&M, a rival, is also trying to hold its hands on building something like this to extend customer experience, a report said.

    Fast Fashion

    Zara is god in fast fashion, it follows a policy of being fast without caring for who is first. Many retailers try to be trendsetters and fashion innovators, but Zara just doesn’t buy that.

    Rather than working to set trends. Its work is to identify the current fashion wave and rapidly surf over it. Its main target audience is teens of 20 something who are always looking for ways to look cooler. Zara does the work for them.

    Taking customer feedback seriously

    We as customers may not take what we say about how we like a brand or hate someone, but Zara does. It is all ears for customer feedback. Anything you buy from the store is the beginning of a transaction with the store. The feedback they take from you is to ensure that the transaction relation remains in the future.

    Anything you report is taken to higher order to build better products. Thus including customers in the designing process is such a good way to build customer loyalty. Today not the company, the customer calls the shots.

    No advertising policy

    Well, the real thing is that, no marketing is also marketing in the case of Zara. How you may ask? People love to buy exclusive stuff. Zara is a brand of which you will not spot a single billboard. This gives a sense of exclusivity. So this creates a chance for customers to be in the cool spot of society. It invests extensively on brand experience rather than ads.

    Store locations

    Zara Store
    Zara Store

    While we can say that Zara doesn’t spend on ads, one thing to look at as an exception is that it spends on locations. Rather than spend on locations it invests in them. Adding to the brand experience. Every Zara store around the globe can be found in famous crowded places. It invests in the appeal of a store, to get as many customers inside the commercial zone.

    Supreme Customer Experience

    Zara Customer Experience
    Zara Customer Experience

    It must be obvious by now, that Zara does everything to get customers a great experience with the brand. It consistently tries to provide more and more reasons to visit their stores again. It doesn’t just want to push their product out, they want to get the people in. They trade in value more than the product. Today’s economy consists more of experience than product.

    Zara knows it well that value today is measured beyond the price. So it is super trend-tight in this manner and high on customer experience. To provide value consistently to its customers, building brand loyalty with fashion enthusiasts.


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    Conclusion

    Zara is all about the customer, it can be said safely. Product used to be the king earlier but not anymore. Zara makes the customer experience the king. It knows that the product will be changed rapidly but brand loyalty is more important and constant. This is what the word “brand” actually means, it means a good image or perception in the eyes of the general public. That is built by being consistent with your value supply. Name any brand in the world, it operates with a similar idea. This is what sets someone apart from being just a different cog in the wheel of the market.

    FAQ

    Does Zara spend on advertising?

    No, Zara does not spends big budget television commercials, internet ads or billboards.

    How is Zara so successful?

    The company is successful because it has a phenomenal operating supply chain and manages its inventory well.

    How does Zara advertise?

    Zara uses anonymous models to advertise their clothes.

  • List of Brand Endorsed by Gigi Hadid

    Gigi Hadid is currently one of the top models who has walked numerous runways for the biggest designers and is in demand in the advertising world. Gigi Hadid (born as Jelena Noura Hadid) is a A-list American model who has achieved success by appearing on many international fashion magazines covers over the years. She has won many awards such as British Fashion Awards’ International Model of the Year and Daily Front Row’s Model of the Year.

    In 2014, Gigi made her modelling debut in the 50 models ranking at Models.com. She hails from a family full of models as both her siblings Bella Hadid, Anwar Hadid and their mother Yolanda Hadid are top models and celebrities.

    The supermodel has walked for Fashion designers like March Jacobs, Chanel, Michael Kors, Jean Paul Gaultier, Versace, Elie Saab, Fendi, Mark Jacobs, Fenty, Tommy Hilfiger, Giambattista Valli, Balmain, Miu Miu, Max Mara, etc. And has appeared on the covers of fashion magazines such as Vogue (USA, France, Italy, Britain, Japan, Spain, Australia, Brazil, Germany, China and even Netherlands), Schön!, Numéro, Allure, Teen Vogue,  The Wall Street Journal, Elle, Dazed and Harper’s Bazaar , among others.

    Gigi Hadid has done editorial shoots for magazine including VMAN, Elle, Grazia, Cleo, Sports Illustrated, Paper Magazine, Vanity Fair, V Magazine and many more.

    Another achievement in her modeling career is that she has walked for Victoria’s Secret Fashion Shows over three times. According to Forbes, Gigi Hadid is currently one of the highest-paid models in the world and has even hosted the American Music Awards. The model has appeared in shows like Housewives of Beverly Hills, Masterchef, Lip Sync Battle, Ru Pauls Drag Race, and music videos of artists such as Taylor Swift, Zayn Malik, DNCE, Calvin Harris, etc.

    Gigi Hadid has estimated net worth of $29 million, which has increased exponentially in the recent years. Gigi is one of the top influencers on social media due to her massive fan following and is known to charge brands over $125,000-$300,000 per post for endorsements. She has endorsed brands such as Maybelline, Tommy Hilfiger, Stuart Weitzman, Messika, Moshino, BMW, Reebok, Michael Kors, Vogue Eyewear, etc.

    Maybelline
    Tommy Hilfiger
    Messika
    Moshino
    BMW
    Reebok
    Michael Kors
    Vogue Eyewear
    Frequently Asked Questions

    Here are the List of brands endorsed by Gigi Hadid

    Maybelline

    Maybelline is a popular American multinational cosmetics company that manufactures cosmetics, skin care, fragrance and personal care products. The company has its headquarters in New York and is a subsidiary of the cosmetic major L’Oreal since 1996. Maybelline was initially founded by Thomas Lyle Williams in 1915 and is currently available in over 129 countries around the world.

    This globally known cosmetics brand offers over 200 products and combines technologically advanced formulas in order to create affordable for young generation. Maybelline signed Gigi Hadid as its brand ambassador in 2015, the model has since then been the face of the brand and appeared in multiple ad campaigns.

    The model even made a collaboration #GigixMaybelline with the brand which included a makeup palette named jetsetter. This collection was Maybelline’s first premium offering, with a higher price point, upscale packaging, but it still became an instant hit as it contained many basic make up items into one palette like eyeshadow, concealer, blush, bronzer, highlighter, mascara and lip balm.

    Tommy Hilfiger

    Tommy Hilfiger is a leader in making premium clothing with its headquarters based in Amsterdam, Netherlands. The company manufactures apparel, footwear, accessories and home furnishings and is currently has more than 2000 stores in over 100 countries. The company was started by Tommy Hilfiger in 1985 and was acquired by PVH Corp in 2010.

    Over the years Tommy Hilfiger has delivered premium styling and quality to become one of the world’s most recognized lifestyle brands. Since 1985, The brand has been a pioneer of creating the classic style that was inspired by iconic pop culture and American heritage. Which is why the tommy Hilfiger also collaborated with Gigi Hadid to create a collection for autumn 2016.

    The collection included sportwear, shoes, accessories, a new fragrance for women and combined her unique style with the more classic signature Hilfiger touch. The model also became the brand ambassador for the brand the same year and has been featured on its fashion shows and ad campaigns for the brand. Commenting on the collaboration, the iconic designer said that Gigi is the definition of todays tommy girl as her personality is magnetic and optimistic along with her style which is confident, effortless and cool.


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    Messika

    Messika is a popular French Jeweler that was started by Valérie Messika daughter of the famous diamond merchant André Messika. The company has its headquarters in Paris, France and stands by its core values of enhancing the diamond, pushing the boundaries and to striving continuously for excellence.

    Messika was started in 2005 and currently present in 55 countries, including Russia and in the Middle East, with over 400 points of sale. Gigi Hadid was signed as the brand first brand ambassador. The model collaborated with Messika to create the Move Addiction capsule collection which features 12-pieces of jewellery.

    The price range for this collection for Rings start at around $980 and the high-end range, made up of four pieces, includes a $60,000 choker. Commenting on the collab with Gigi, Valérie Messika said that, she loved working with Gigi as her sense of detail and her discerning eye for fashion completely won her over. She also added that the model was the embodiment of the Messika woman as she is always spontaneous, sunny and bright.

    Moshino

    Moshino is a renowned Luxury fashion brand that has its headquarters based in Milan, Italy. The company was founded in 1983 by Franco Moshino and is currently known for its leather accessories, shoes, luggage and fragrances. The brand became known for its wide range of premium quality products that are innovative, colorful and youthful. The current creative director of Moshino is Jeremy Scott.

    The sisters Gig Hadid and Bella Hadid were signed as endorsers for Moshino spring 2017 multimedia ad campaigns. The campaign shows the siblings wearing a selection from the brand’s new collection which included long gowns, leather, logos and accessory print surrounded by photographers who wore black showing the contrast in colors and designs. The sister have also featured together campaigns for brands like Anna Sui, Chanel, Fendi, Fenty x Puma, Marc Jacobs, Max Mara, Michael Kors, Miu Miu, Versace and Victoria’s Secret.


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    BMW

    BMW also known as Bayerische Motoren Worke, is a pioneer and a leader in manufacturing luxury vehicles and motorcycles. The German multinational company has a history of more than 100 years as it was founded in 1916 with aircraft engines, followed by motorcycles and finally automobiles.  By 2017, BMW became the world 14th largest producer of motor vehicles with 2,279,503 vehicles produced.

    The company also has a history in touring cars, Formula 1, and sports cars. As of now, the BMW Group has over 31 production and assembly facilities in 15 countries. BMW signed Gigi Hadid as its endorser in 2016 as was featured in its first digital campaign for the BMW M2 Coupe. The campaign was called “Eyes on Gigi” and showcases the supermodel in a one-shot stunt.

    Commenting on why they choose the model, Uwe Dreher, head of International Brand Communications BMW said that, Gigi and the M2 are the perfect match as they both have strong personalities with fascinating charisma. While Gigi said that being the face of the campaign was definitely a career highlight for her.

    Reebok

    Reebok is a globally famed clothing and footwear and the subsidiary of a sporting goods major Adidas. The company was founded by J.W Foster and sons in 1895 in Bolton, England. The company is known for its products for fitness, running and CrossFit sportwear. Reebok has its headquarters in Boston with regional offices in Amsterdam, Montreal, Hong Kong, and Mexico City.

    The brand has also collaborated with many other sports related companies to produce fitness equipment and workouts. In 2018, Reebok signed Gigi Hadid as their brand ambassador. As a part of this deal the supermodel collaborated with the brand to create a collection of sportwear and footwear known as Future Nostalgia.

    This Reebok x Gigi Hadid collection was created after the model had delved into the Reebok archive to revisit key classics of the 1980s and 1990s with new colors and shapes for an updated look. Gigi was also featured in Reebok’s Always Classic Collection wearing a classic Reebok shoes.

    Michael Kors

    Michael Kors is another popular luxury fashion brand that was founded by the fashion designer Michael Kors in 1981. The company is said to have an annual revenue of over $4 billion and it known for its jewellery, fragrances and footwear. Michael Kors currently has over 1,299 stores and more than 17,700 thousand employees around the world.

    In a survey done,  Michael Kors was revealed to the third most preferred watch brand amongst upper-income teens in the United States, following Rolex and Apple.

    In 2019, the brand signed Gigi Hadid as its brand ambassador, the model was featured in its ad campaign for its fragrance called Wonderlust. In the campaign Gigi Hadid and Mikeal Kors can be seen having fun in the exotic island of Turks and Caicos. According to Michael Kors, Gigi Hadid has all qualities one requires in a travel partner, making her the perfect face for the fragrance.


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    Vogue Eyewear

    Vogue Eyewear is upcoming eyewear company that was acquired by Luxottica in 1990. The company offers a wide variety eyewear collection which reflects the dominant fashion trends at an affordable price. In 2017, Vogue Eyewear signed Gigi Hadid as its brand ambassador, since then the model has been featured in the brand’s ad campaigns.

    Gigi Hadid also made a collaboration with the brand, the collection included three styles of glasses available in six different colors. In an interview, Vogue described the collection as a take on retro-chic shapes, luminous colors and essential details which give a 90s vibe. This collection was limited and available only on Sunglasses Hut with the starting price being $139.95 each. Hadid also added that she will continue to model and design for the brand.

    Conclusion

    Gigi Hadid began her modelling career when she was barely 2 years old, now she is one of the top super models in the industry. The model is known to be globally relevant as she has a vast social media following as she has over 68 million followers on Instagram and more than 10.3 followers on Twitter.

    Gigi is also one of the highest performing spokesmodels on social media and a global Influencers. This is why Gigi Hadid is rapidly becoming a favorite for campaigns, editorials and covers.

    Frequently Asked Questions

    Who is Gigi Hadid?

    Gigi Hadid is a A-list American Super Model who has achieved success by appearing on many international fashion magazines covers and walking for numerous fashion brands over the years.

    What is the net worth of Gigi Hadid?

    The net worth of Gigi Hadid is estimated to be over $29 million in 2021.

    What are the brands endorsed by Gigi Hadid?

    She has endorsed brands such as Maybelline, Tommy Hilfiger, Stuart Weitzman, Messika, Moshino, BMW, Reebok, Penshoppe, Fendi, Michael Kors, Vogue Eyewear, etc.

    How much does Gigi Hadid charge for brand endorsements?

    Gigi Hadid is known to charge brands over $125,000-$300,000 per post for endorsements.